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The original catalog description provided by the Ford Motor Company reads as follows:
“Part Two.”
“Soon Walter’s garage was the most popular in town. It was the only one in town.”
View of front of ‘Spark’s Ford Garage,’ car driven out of front door, men working on car at right of door - car pulling in, stopping in door, man getting out explaining trouble to mechanic.
“As Walter dreams on, he revisions his faith in the future of selling Fords to the multitude.”
Walter in office dozing in chair behind desk - close-up of Walter - large crowds on sidewalks, cars going by on street - Walter dozing - Walter standing in middle of street, cars rushing past in both directions - Walter dozing at desk, pounding fists on desk - secretary entering room, shaking man, waking him up - secretary handing Walter a telegram - close-up of telegram, ‘Walter T. Sparks, Springhaven, Pa., Please arrange attend important dealers meeting at Chester branch eleven o’clock sharp June Second. Ford Motor Company’ - Walter showing telegram to secretary.
“‘I guess they’re going to increase production and give us more new cars -- that’s the only thing I need to make more profit.”
Secretary leaving office.
“Next morning.”
Walter talking to parts clerk.
“‘Well, I’m off to the dealer’s meeting.’”
“‘You better take a set of license tags and try and get a new car.’”
“‘Good idea, I’ll take two sets and have Bill go along with me.’”
Clerk giving tags to Walter, another man entering - view of depot, train pulling, two men on platform - men boarding train - train pulling out of depot.
“Arriving at Ford branch.”
Men milling about and talking outside plant entrance.
“‘Well John, how are you? Going to get some new cars today?’”
“‘Hello Walt! Damned if I know. But I need some to meet my pay roll Saturday night.’”
“‘Come on boys. First we take a trip through the plant.’”
Men going through plant, watching men on assembly line, workers.
“Later, at the dealers meeting.”
Men sitting in room, man speaking in front.
“‘And now men -- in concluding -- we want you to remember the essentials of good service. Cleanliness in the shop, courtesy, prompt attention when owner drives in shop, clean car covers, approved service equipment, good workmanship, proper inspection of work before car is delivered, have car ready at time promised, personal Supervision by Dealer.’”
Men applauding speaker.
“The first thing Walter and Bill do after returning home is to look over their old place of business.”
Walter and Bill in garage, pointing out trash.
“‘I never realized that this place was so dirty. Hire some men and make it look like a real Ford dealers establishment.’”
“Walter calls a meeting of employees.”
Employees sitting around desk, Walter speaking…
“‘I just came back from the best Ford dealers meeting I have ever attended.’”
“‘I realize now I have been wasting too much time going to the branch trying to get new cars when I should have been home building up our service business.’”
“‘Marion what kind of condition is our service follow up system in?’”
“‘Don’t you remember you told me not to bother with it anymore?’”
Girl going to file, handing Walter papers.
“‘Well, I’ve ordered a wonderful new system, called the ‘Vis-U-All.’ We’re going to keep it up because I want to know how often my customers come back.’”
Close-up of ‘Vis-U-All’ book - Walter explaining use.
“‘I want everyone to be more courteous when a Model T owner drives in. Try and sell repair jobs. Keep these cars running and the Model A business will care for itself.’” “‘There are 8-million Fords running.’”
View of many cars parked in lot - Walter speaking.
“‘I have just found out that Ford dealers are only getting 25% of the repair business.’”
“‘I have ordered new equipment and tools to go after this business, and I’ll give you boys 5% on parts and repair work on customers not in here within the last 90 days.’”
Group applauding.
“‘We’re losing a lot of business by closing too early -- from now on we remain open until 10:30, so arrange your schedule accordingly.’”
“‘And now, you salesmen -- forget about more new Ford sales and concentrate on soliciting Model T repair work!’”
“‘And you parts men -- keep your bins filled to standard from now on.’”
Employees applauding, leaving office - view outside of garage - Walter pointing out trash to worker.
“‘A clean shop attracts trade. An unclean shop drives it away.’”
“‘We better wash the Model A up and check it thoroughly or we may have some cancellations.’”
Walter looking at Model A outside garage -- workers inside garage picking up debris - Walter walking in.
‘“Bill, we don’t want any more repair work except from Ford owners.’”
“‘We’ll fill this shop so full of Ford repair work you won’t know it.’”
Views of men cleaning up garage - throwing trash into back of truck.
“The next day.”
Men working on Model T - Bill walking up - throwing cover over door of car.
“‘From now on boys, when you are doing repair work, I want you to use these covers, they’ll keep the cars clean.’”
Bill giving covers to mechanics, showing them how to use them.
“Part Three will follow immediately.” [1927]
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