1 img
The original catalog description provided by the Ford Motor Company reads as follows:
a. [part 1]
Garage doors open and automobile drives slowly toward camera, sign on windshield, ‘$5 enrolls you in the Ford Weekly Purchase Plan.’
“A flexible car is one that is tractable, that readily responds and is adapted to changeable conditions with ease and freedom of movement.”
“I cater to all drivers.”
“Because of these simple operations and my flexibility, I am the safest car to handle in heavy traffic.”
Automobile and streetcar traffic as seen from a passing automobile.
“I can stop short when necessary.”
Automobile stops at intersection.
“My quick getaway helps prevent traffic congestion.”
“My small turning radius and short wheel base permit parking in congested districts. This is a big advantage.”
Automobile makes U-turn on highway, parks in small space at curb.
“What would the good wife do without me in her shopping?”
Woman in kitchen making up shopping list, opens and closes cabinets and refrigerator.
“‘I’ll call Mary. Maybe she will like to go to the market with me.’”
Woman picks up telephone - operator at switchboard - another woman answers a phone.
“‘I’ll call for you in ten minutes and we’ll do our shopping.’”
“‘We have plenty of time left to go down town and do some shopping too.’”
“When necessary I call for the children at school.”
Children leave school building, get into automobile.
“After a hard day’s work ‘Dad’ welcomes the sight of me.”
Man leaves building, waves, automobile with women and children, man picks up child who runs to him, gets into automobile, drives away.
“By saving time in covering distance, I bring a closer relationship among friends and dear ones.”
Family gets into car, car driven away on snow covered street.
“Merrily we roll along over the hills to Grandma’s.”
Car drives along snow covered road, pulls up at farmhouse.
Woman greets family as it gets out of car.
“You all know what Grandma’s cooking is.”
Family seated at table, dining.
“Service I can get anywhere. It is reasonable, prompt and reliable.”
Car driven up to entrance, enters Ford garage - worker holds door open for woman driver.
“We use genuine Ford parts.”
Woman and worker discuss motor, woman leaves, worker moves car.
“The gas station man gets many a good laugh out of me.”
“I thought I needed some gasoline but I see I don’t.”
“You have plenty of oil.”
Attendant at gasoline station checks car, adds water to radiator, car driven off.
“I am light on tires and easy on roads.” [1924]
b. Automobile plant interior, worker on assembly line completing the chassis assembly.
“Putting the top on the body.”
Workers fasten top, sign, ‘Ten Millionth…’
“The popular touring body is placed on the chassis.”
Workers attach body to chassis, push car from assembly line.
“Cheered by the workmen, the Ten Millionth Ford begins its life of travel.”
Car is driven out of plant, stops with sign visible on side, ‘The Ten Millionth. New York to San Francisco via Lincoln Highway’ - car driven off - group of men inspects the car.
“Giving five members of the original Ford organization a little test ride.”
Car driven around the block. [1924]
c. [part 2]
Automobile parked at curb, man and woman stop to look at it, joined by other people from house.
“A dash-light, rear view mirror and windshield wiper are new features essential to the driver’s comfort.”
Close-ups of these features.
“In the driver’s compartment, on the right hand side, under the cowl is a very convenient side pocket.”
Close-up of pocket.
“For my rear seat occupants is another side pocket which is large enough to take care of a variety of articles.”
Close-up of man’s hand in side pocket - man rolls down car window - group standing outside inspecting car, they get inside and drive away.
“I am made for utility as a touring car -- I will take you anywhere.” [1924]
#7418970