IN FAIRYLAND

The original catalog description provided by the Ford Motor Company reads as follows: “A Fairyland, which is forever preaching a sermon of beauty and health to mankind -- the Canadian Rockies.” View of mountains, lake, and forest. “Kneeling at their base like a worshiper before a shrine.” View of town at base of mountain. “Here gather the tourists on their annual pilgrimage to the North.” View of large hotel, mountains in background. “‘Driving’ at a mountain peak.” Golfers teeing off, mountains in background. “After the game.” People in swimming pool, diving. “There is a winding of innumerable trails and roadways leading --” Horseback riders on mountain trail - views of mountains, river - car on mountain road, lake and mountains in background. “-- to places where adjectives utterly fail to fulfill their purpose.” Mountain scenes. “With now and again a gentle reminder of the outside world.” Train moving along tracks, mountains in background. “Bow River.” Excursion boat on river, mountain in background - rapids of river. “Johnston Canyon, where tea and waterfalls are served to its guests.” Tourists crossing footbridge looking down into river - canyon, footbridge across river - waterfall, tourists on footbridge - mountains, forest, and river. “Enchantress of the Canadian Rockies -- Lake Louise.” View of lake, mountains - large building on shore of lake. “Awaken! Gaze out of your window and compare what you see with this.” Snow-capped mountain, lake, cloud formations. [1921]