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CORONADO CUARTO CENTENNIAL
NEW MEXICO. 1540-1940
#
CORONADO
CUARTO
Office of the Centennial Commission
CENTENNIAL
COMMISSION
Albuquerque, New Mexico
PRESIDENT
December 4, 1937
R.P.F.
JAMES F. ZIMMERMAN
ALBUQUERQUE
VICE-PRESIDENT
ERNA M. FERGUSSON
Bulletin to All Sustaining Members:
ALBUGUERQUE
5188
SECRETARY
GILBERTO ESPINOSA
ALBUQUERQUE
Subject: Current items
TREASURER
HENRY DENDAHL
SANTA FE
1. You will be interested in the enclosed copy of an exchange of
RILEY M. EDWARDS
correspondence between H. P. Brunell, chairman of the Torrance
SOCORRO
County Coronado Centennial Committee, and this office. It shows
B. c. HERNANDEZ
ALBUQUERQUE
how any group anywhere in the state can plan to "tie-in" its own
historical background with the 1940 celebration.
CHARLES M. MARTIN
ROSWELL
PAUL A. F. WALTER
2. Enclosed is another copy of the financial report sent you re-
SANTA FE
cently. Please note the addendum at the bottom of page 2. This
CHAIRMAN
is in explanation of the fact that the commissions account, which
STATE
included remuneration paid to Los Conquistadores, is closed for
PLANNING
the present. It should also be noted that the rate of commission
COMMITTEE
paid (25%) included all expenses incurred during the fundraising
MRS. ALBERT G. SIMMS
ALBUQUERQUE
campaign and was based on the total amount subscribed, NOT on rev-
enue as received.
3. One of the early jobs now scheduled for this office to handle
is the check-up of all framed certificates supposed to be furnished
to all Sustaining members as per their financial contracts with
the Commission. Below we give the number of the certificate as-
signed to you. If this number is not correct or if you have never
received a certificate will you please advise us. If no number at
all is mentioned below, it will mean we do not find any certifi-
cate in your name now. In which case, if you DO have a certifi-
cate, will you please use enclosed envelope and tell us its number.
Thanking you, we are with best wishes
Very truly yours,
Karl E. Kilby
X
Executive Assistant
KEK/BS
Coronado Cuarto Centennial Commission
PP723-6
P. S. The number of the Certificate assigned to you, is 1940
December 4, 1937
Albuquerque, N. M.
PRESCRIPTION
Offered for the purpose of improving the health, activity
and success of your daily business correspondence.
PROCEDURE
1. Take this sheet of paper in hand.
2. Flatten it out shake it good and listen.
PLEASE NOTE
It has the crackle of quality and the rattle of class,
which it should have, because it is
CORONADO CENTENNIAL BOND
-- a good, durable, clean-cut, business-like paper of 25%
rag content.
PUBLICITY
This paper is water-marked with the official Coronado Cen-
tennial Emblem. So, for the good of the 1940 cause, we
would appreciate if you would specify Coronado Bond for
your next order of letterheads, forms, blanks, bills or
any business stationery you use regularly.
In lots of 2000, your Coronado Bond letterheads alone,
will cost you only 75 cents 8. thousand more (or $.00075
per sheet more) than you would pay for the ordinary
cheap-grade bonds. Just ask your printer.
Thanks for whatever you can do for the
CORONADO CUARTO CENTENNIAL
ESTANCIA PUBLIC SCHOOLS
H. P. Brunell, Superintendent
Estancia, New Mexico
Coronado Cuarto Centennial Commission
November 9th, 1937
Albuquerque, New Mexico
Gentlemen:
In reply to your letter of November 8th, I am unable to give you any very definite
information as yet.
At almost every meeting of the Estancia Lions Club, some time is given to 8. con-
sideration of the best type of show for our community to put on as a part of the
Coronado Cuarto Centennial celebration. Those suggestions which have had most con-
sideration to date all include some sort of pageant and all have varied greatly in
magnitude.
Some boosters have suggested that we attempt to depict the development of the Es-
tancia Valley from pre-conquest days to the present. Others think that we should
attempt only 8. complete dramatization of some single outstanding episode.
For this latter, I personally incline toward dramatic depiction. of the life of
Eloisa Luna Otero -- later Mrs. Alfred M. Bergere. Included in this drama would
be approximately the following incidents: Courtship and marriage of Colonel Otero
and Eloisa Luna; arrival of the young couple at Estancia, the seat of a ranch more
than one million acres in extent; conflicts between the Whitney and the Otero
forces (the cattlemen and the sheepmen) culminating in the battle of Estancia
Springs and the death of the gallant young don.
In gathering data and materials for this spectacle we would expect to draw upon
the entire citizenry of the Estancia Valley and we believe that for this purpose
the mountain villagers will prove an almost inexhaustible source of information
and participation.
Naturally we want to make a contribution such as will meet with the approval of
the Coronado Cuarto Centennial Commission and we want to work in close cooperation
with the Commission. Likewise, we are open to suggestion.
Very truly yours,
H. P. Brunell, Chairman
CORONADO CUARTO CENTENNIAL COMMISSION
Box 177, Student Union Building
University of New Mexico
Albuquerque, N. M.
Mr. H. P. Brunell
November 12, 1937
Estancia, N. Mex.
Dear Mr. Brunell:
Thanks for your splendid letter of November 9. We are having copies made of it
for distribution among all Centennial Sustaining and Contributing members.
It is activity and enthusiasm such as your letter reveals that will put over the
new and revised Centennial program for 1940 in decisive fashion.
We feel quite sure that the Commission will authorize the contacting of Centennial
leadership in other communities over the state for the purpose of assembling a
collection of suggestions for "doing things" locally, such as you have sent to us.
With best wishes, I am
Sincerely,
Karl E. Kilby
Executive Assistant
Coronado Cuarto Centennial Commission
KEK/BS
unanimous among Centennial Sustaining members, as we have had
1540
1940
only one cancellation sent in so far-and maybe this will be withdrawn
when the member organization in question decides that they would
NEW MEXICO
rather not be first to repudiate their sustaining contract.
At the present time our future revenue status is approximately
as follows:
Due from Sustaining Membership Contracts:
Coronado
On November 1, 1937
$1,160.00
During period of November 1, 1937 to March 2, 1938 562.00
During year of March 2, 1938 to March 2, 1939
2,350.00
Cuarto Centennial
TOTAL
$4,072.00
The above sum of money, together with cash on hand at this time,
Commission
will enable the Commission to carry on the work of properly preparing
the right sort of presentation of the new two-phase Coronado Cen-
tennial program.
First of all it will be our job to see to it that the proper texts,
covering historically, the Coronado portion of New Mexico history,
are prepared for use in the schools generally, and especially in the high
FINANCIAL REPORT
schools and institutions of higher learning. Illustrating and narrating
the famous "Forty Episodes" will comprise an important phase of
November 1, 1937
this work.
Coincident with this "education" procedure, the development of
the portable pageant must be carried on. This must be done in visible
fashion, by experts who know how to give us, in miniature, the essen-
tials of the art and history which will high-light the attraction sched-
uled finally to travel the state in 1940.
Naturally, some time will be required to do this work satisfac-
Coronado Cuarto Centennial Commission
torily and in a manner certain to provoke desired analytical comment,
constructive criticism and original suggestion. But we will proceed
President-JAMES F. ZIMMERMAN, Albuquerque
with all speed possible.
Vice-President-ERNA M. FERGUSSON, Albuquerque
For, the sooner we have ready our advance or "sample copy"
Secretary-Treasurer-GILBERTO ESPINOSA, Albuquerque
showings of what we propose to do, the sooner we will be able to
RILEY M. EDWARDS, Socorro
CHARLES M. MARTIN, Roswell
present to Centennial leadership throughout New Mexico, something
definite in the way of an actually visible working program for 1940.
B. C. HERNANDEZ, Albuquerque
Chairman, Planning Committee-MRs. ALBERT G. SIMMS,
JAMES F. ZIMMERMAN, President,
Albuquerque
Coronádo Cuarto Centennial Commission.
Albuquerque, N. M.
Commission Offices: Student Union Building,
November 15, 1937.
University of New Mexico,
Albuquerque, N. M.
Financial Report for Period of April 11, 1935 to
"ON THE RIGHT TRACK NOW
October 31, 1937
New Plans of Coronado Centennial Commission
SCHEDULE A:-RECEIPTS
Meet With General Approval
(1) From Sustaining Members
$5,427.50
980.00
It is quite evident by now, that the revised program proposed by
(2) From Contributing Members
this Commission for the 1940 celebration of the original Coronado
(3) From State Funds
2,400.00
Expedition through the Southwest 400 years ago, is gaining wide-
spread popularity.
Total Income
$8,807.50
From as far away as Wichita, Kansas, and from the potent pen of
Victor Murdock, widely quoted editor of the Wichita Eagle, former
SCHEDULE B:-DISBURSEMENTS
Congressman and member of the Federal Trade Commission, comes
(1) ADMINISTRATION
the encouraging suggestion that Kansas, Oklahoma and Texas join
with New Mexico in promoting the Centennial and doing anything and
(a) Labor-Executive
$450.00
everything possible, "to emphasize our regional distinction, to which
Labor-Secretarial
461.50
$911.50
enterprise the Coronado Celebration can be made an important
(b) Supplies-Stationery
304.01
contribution." Continuing, Mr. Murdock states that he finds a "pleasure
Supplies-Clerical
97.58
401.59
in the reflection that the people of New Mexico have the happy in-
clination to keep alive the memory of the older days of the oldest
(c) Postage (Incl. Express)
264.01
region of the Southwest and to give them the glamour they merit."
(d) Telephone, Telegraph, Delivery
50.80
And so it goes. Everybody, everywhere, seems to be satisfied
(e) Rent (To Dec. 8, 1937)
40.00
with the soundness and practicability of the two-phase program an-
$1,667.90
nounced after the "go ahead" meeting of the Commission in September.
(2) PUBLICITY
We have had 100 per cent favorable response from all state
institutions of higher learning, from the State Board of Education and
(a) News Releases
$ 410.09
from State Superintendent Rodgers, to our request for co-operative
(b) Printing, Folders
1,024.24
promotion of the Centennial along educational lines during the next
(c) Printing, Letters
88.09
two years.
$1,522.42
(3) FUNDING
And the idea of having a portable or traveling pageant featuring
the Coronado era and available for presentation all around the state
(a) Commissions Paid to Los Conquista-
during 1940, wins approval wherever it is mentioned or presented.
dores and Other Representatives $2,595.60
Roosevelt and Torrance Counties have already commenced promoting
(b) Preparing and Furnishing Certificates
public meetings for the purpose of furthering this idea. Colfax
to Sustaining and Contributing
County (and other) delegates to the recent Santa Fe meeting of the
Members
754.02
Northern New Mexico Alliance have considered ways and means of
(c) Travel Expense
122.20
using the proposed movable "show." The Roswell High School leads
$3,471.82
the parade of schools organizing Coronado Centennial Clubs.
(4) MISCELLANEOUS EXPENDITURES
$
1.00
Letters from a number of loyal and enthusiastic holders of Cen-
tennial Sustaining Membership contracts state definitely and em-
Total Expenditures
$6,663.14
phatically that, since we are "on the right track now," we can expect
to receive their continued financial support. This attitude is almost
(5) CASH ON DEPOSIT
$2,144.36
TOTAL DISBURSEMENTS, PLUS CASH ON HAND
$8,807.50
"This item complete (no further commitments, nor anything due now)
included all expenses, travel, etc., and the rate of payment was based
on total subscriptions taken, in the amount of $10,579.50.
P.P.F.
5188
February 2, 1938
My dear Mr. Kilby:
The President has received your
letter of January twenty-second and much
appreciates your kind thought in sending him
the "Analysis of Suggestions" for the Coronado
Cuarto Centennial. He is looking forward
#
with interest to an opportunity for glancing
over the program.
Very sincerely yours,
M. H. Mo INTYRE
Secretary to the President
Karl E. Kilby, Esq., X
Executive Assistant,
Coronado Centennial Commission,
X
Albuquerque,
New Mexico.
ek
X
XPP7415
CORONADO CUARTO CENTENNIAL
NEW MEXICO. 1540-1940
CORONADO
achor
CUARTO
Office of the Centennial Commission
CENTENNIAL
COMMISSION
IRIN
Albuquerque, New Mexico
PRESIDENT
JAMES F. ZIMMERMAN
ALBUQUERQUE
January 22, 1938.
VICE-PRESIDENT
ERNA M. FERGUSSON
ALBUQUERQUE
SECRETARY
GILBERTO ESPINOSA
ALBUQUERQUE
TREASURER
Honorable Franklin Delano Roosevelt,
HENRY DENDAHL
President of the United States of America,
SANTA Ft
Washington, D. C.
RILEY M. EDWARDS
SOCORRO
Dear Mr. President:-
B. c. HERNANDEZ
ALBUQUERQUE
CHARLES M. MARTIN
The CORONADO CUARTO CENTENNIAL COMMISSION is meeting today,
ROSWELL
in Annual Session.
PAUL A. F. WALTER
SANTA FE
Among other items on the Agenda, will be the consideration
of the New Two-Phase Plan proposed at the Sept. 14, 1937,
meeting of the Commission, for the further promotion and
accomplishment of the 1940 Centennial.
xpp723"le"
Therefore, since you are the holder of Sustaining Membership
Certificate No. 1940, we are sending you herewith, a copy
of the "Analysis of Suggestions", which we have prepared for
the Commission's guidance and study.
Hoping that you will, at least, have time to glance it over,
we are, with best wishes,
Centennially yours,
Kailhkilby
Karl E. Kilby,
Executive Assistant,
KEK/JEM
Coronado Centennial Commission.
did End file come
fee
February 8, 1938,
P.P.E. 5188
to
My dear Mr. Kilby:
Thank you very such for your
courteous note of February fifth, with
the enclosed brochure on the Coronado
Cuarto Centennial.
#
I shall be glad to lay this
material before the President at the
first opportunity and can assure you
of his very real appreciation of your
thoughtfulness in sending it along.
With all good wishes,
Sincerely yours,
M. H. MCINTYRE
Secretary to the President
RB/mma
Karl E. Kilby, Esq., X
Executive Assistant, Coronado #
Cuarto Centennial Commission,
Albuquerque,
New Mexico.
I han not usery had it.
CORONADO CUARTO CENTENNIAL
NEW MEXICO. 1540-1940
CORONADO
CUARTO
Office of the Centennial Commission
CENTENNIAL
COMMISSION
Albuquerque, New Mexico
PRESIDENT
JAMES F. ZIMMERMAN
ALBUQUERQUE
VICE-PRESIDENT
ERNA M. FERGUSSON
fell
April 1, 1938.
ALBUQUERQUE
Mr. M. H. McIntyre,
p.p.7.
SECRETARY
GILBERTO ESPINOSA
Secretary to the President,
ALBUQUERQUE
Washington, D. C.
5188
TREASURER
HENRY DENDAHL
SANTA FE
My dear Mr. McIntyre:-
RILEY M. EDWARDS
SOGORRO
Here's hoping you will not object if we approach you once
B. c. HERNANDEZ
ALBUQUERQUE
more as regards the welfare of the Coronado Cuarto Centennial.
CHARLES M. MARTIN
ROSWELL
The enclosures herewith, tell the story.
PAUL A. F. WALTER
SANTA FE
So, all we can say in this letter is that we will be grateful
CHAIRMAN
for any assistance given us by the President through your
STATE
kind offices.
PLANNING
COMMITTEE
MRS. ALBERT G. SIMMS
With best wishes, and thanks for whatever you can do for us,
ALBUQUERQUE
we are
Centennially yours,
Kaurkilly X
Karl E. Kilby,
Executive Assistant,
kek/jem
Coronado Centennial Commission.
CORONADO CUARTO CENTENNIAL
Coling
NEW MEXICO. 1540-1940
CORONADO
CUARTO
Office of the Centennial Commission
CENTENNIAL
COMMISSION
Hon. Harold L. Ickes,
Albuquerque, New Mexico
Secretary of the Interior,
PRESIDENT
Washington, D. C.
April 1, 1938.
JAMES F. ZIMMERMAN
ALBUQUERQUE
VICE-PRESIDENT
Dear Mr. Ickes:-
ERNA M. FERGUSSON
ALBUQUERQUE
SECRETARY
Since you were the leader in the proposition of asking other
GILBERTO ESPINOSA
Members of the National Cabinet to join with you in the formation
ALBUQUERQUE
of an inside-the-Cabinet Coronado Committee, we believe there
TREASURER
HENRY DENDAHL
should be no harm in ssking you for such advice, information and
SANTA FE
assistance on one of our current problems, 88 you might be able
RILEY M. EDWARDS
SOCORRO
and willing to give us.
B. c. HERNANDEZ
ALBUQUERQUE
We refer to the matter of the Coronado Commemorative Coin Bill.
CHARLES M. MARTIN
ROSWELL
The enclosures sent herewith, speak for themselves on this matter,
PAUL A. F. WALTER
SANTA Fg
80 we will not elaborate on them.
CHAIRMAN
What we would like to have is, any suggestions you would care to
STATE
PLANNING
give us from Official Washington that will enable us to lay before
COMMITTEE
the Finance Committees of the House and Senate, the proper type
MRS. ALBERT G. SIMMS
of evidence to convince the Powers that Be, who control the author-
ALBUGUERQUE
isation of any sort of Coin issues, that it is not the intention or
desire or plan of the Coronado Centennial Commission to permit the
distribution of a Coronado Commemorative Coin to get into the hands
of numismatic vendors.
From the evidence we have on hand here, plus supporting correspon-
dence from all parte of the Southwest, We feel that the Commission,
as suthorized by Senate Bill 321, can control the sale of Coronado
Commemorative Coins in such & fashion as to distribute the major
portion of the issue almost entirely in this part of the country,
to Centennial Boosters only. and at & price per coin that will en-
able the Centennial Commission to finance the 1940 Celebration,
without resorting to speculation.
Thanking you for whetever you can do for us, we are
Centennially yours,
Karl E. Kilby,
Executive Assistant,
KEK/JEM
Coronado Centennial Commission.
DIGEST OF LETTERS RECEIVED
FROM CORONADO CENTENNIAL
SPONSORS AND SUPPORTERS.
APRIL 1, 1938.
SUBJECT: - - Coronado Commemorative Coin Bill
1 - It is certain that the Celebration in 1940, of the Coronado
Entrada in 1540, will be of inestimable value to the general
International Program of the State Department at Washington.
Here follows a few comments from letters received:-
(a) -"Centennial itself will create greater good will and
friendship for the United States among other Nations --
this because it is an Historic only, proposition".
(b) - "Better understandings between this country and all
Latin-Americans - - eventually, U. S. 1s going to
depend largely on Latin-America for raw materials,
and Latin-America on this country for manufactured
goods."
(e) - "Centennial is not a World's Fair - - less feeling
of Commerce end profit than with most great Expositions"
(a) - "No event in American History more deserving of
authentic celebration than explorations of Coronado,
who found this country for us in the first place."
(e) - "Speech of Senator Chavez about establishing Radio
relations with South America, indicates value of
Centennial."
(f) - "The whole proposition is in line with Government
idea of putting people to work, and promoting an era
of prosperity and good will."
(g) - "This country can do nothing better toward promoting
Peace than to invite, especially the Spanish-speaking
countries to join with us in a Celebration like the
proposed 1940 Centennial".
"If this is not true, why did the United States
Senate pass a resolution authorizing the President
to issue an International Invitation for this event?"
-2-
2 - Regarding the importance and value of passage of the Coronado
Coin Bill, we have the following comments:-
(a) - "Every one in New Mexico and Southwest will be not only
proud, but willing to buy and own one of these Coins".
(b) - "Advertising value will be greater than any other form
of publicity."
(e) - "Passage of Coin Bill will not cost the Governmeny any-
thing, except materials and labor."
(a) - "No direct expense whatsoever to the Taxpayer."
3 - As regards control of sale and distribution of Coins as author-
ized and issued, we submit the following:-
(a) 4a "Distribution of these Coins can and should be controll-
ed - - made available to general public first."
(b) - "Hardly a week goes by but what somebody asks as to
when the Coronado Coins will be ready."
(a) - "You have enough inquiries on file now to assure suffi-
eient distribution of these Coins through theright
channels."
(a) - "Commission does not need to employ professional Coin
vending firms to distribute the Coronado Half-Dollar".
(e) - "You can limit the number of Coins going to any one
person, if there is any liklehood of anybody's trying
to hog the market".
CORONADO CUARTO CENTENNIAL COMMISSION,
Box 177,
c/o University of New Mexico,
Albuquerque, New Mexico.
BULLETIN
From the
CORONADO CUARTO
LETTER ABOUT
CENTENNIAL COMMISSION
Centeries
Box 177, Univ. of N. M., Albuquerque, N. M.
CORONADO
1540
1940
NEW MEXICO
COIN BILL
To All Sponsoring Members
Monday,
of the Coronado Cuarto
March 14th,
Centennial Commission.
1938.
No doubt you noticed, in a recent Press story, that the New Ways and Means Committee of the Cen-
tennial Commission met Wednesday evening, March 9, and voted to report back to the Commission
that, in the judgment of the Committee, the Coronado Commemorative Coin Bill is the next, and most
important step to be taken in the furtherance of the 1940 Centennial Celebration program.
The Committee also recommended that a representative be sent to Washington, at the earliest
proper moment, to co-operate with New Mexico's Congressional delegation in behalf of this Bill.
A final action of the Committee, at the above mentioned meeting, has resulted in instructions being
given to this office to request, immediately, from all Sponsoring Members of the Centennial, an expres-
sion of opinion, in the form of a letter addressed to the Commission, about the importance of the Com-
mission's going after this Coin Bill opportunity with all dispatch and ability possible.
For your information in connection with this matter, we mention briefly, the following facts:-
1-On Jan. 5, 1938, the United States Senate passed Joint Resolution No. 204, authorizing the Presi-
dent of the United States to invite other countries to participate in the forthcoming 1940 Centennial.
2-Later, Secretary of the Interior, the Honorable Harold L. Ickes, wrote the Centennial Com-
mission here, advising that he had invited the Secretaries of War, State and Commerce to associate
themselves with him in a National Cabinet Coronado Centennial Committee.
3-Still more recently, Senator Dennis Chavez addressed the Senate on the value of establishing
Radio broadcasting equipment, for the purpose of promoting good will between the United States
and, particularly, the Latin-American countries to the South of us.
4-It was the consensus of opinion of the Ways and Means Committee that there could be no
venture undertaken any time within the next two years, that would do more to create international
good will, and a stronger desire for peace throughout the Western Hemisphere, than the proposed
Centennial in 1940.
5-The preliminary and current expenses of the Commission in keeping alive and active, the gene-
ral idea of the 1940 Celebration, have been taken care of by funds raised as in the past (See page 12-
Third Annual Report).
Financing the future activities, including the original production of a satisfactory type of traveling
Pageant, for use through-out the state in 1940, and for gradually increasing publicity relative to the
forthcoming Celebration, will, of course, require additional funds, sooner or later.
There are orders in the files here for more than 20,000 Coronado Coins already. The enthusiastic
Coin Collector makes no objection to paying one dollar for a Commemorative 50 cent piece. The profit
from the judicious distribution of the Coronado Coins among numismatic fans only, would be sufficient.
But, it is not the intention of either the Committee or the Commission to permit the entire issue to
go to Coin Collectors only. A considerable portion of the issue will be reserved to sell to Coronado
Centennial friends who want them in the States of New Mexico, Arizona, Texas, Oklahoma, and Kan-
sas. From the interest already shown in the matter, we are confident that there will be thousands
of people in the Southwest here, who are not Coin Collectors, but who will want one of the Coronado
Coins, as a souvenir only.
With the above facts before you, will you now, please, write the Coronado Centennial Commission
a good, strong letter, urging prompt action on this Coin Bill proposition, and give us two or three good
reasons why, in your opinion, this should be done. Please write as quickly as possible, as we would like
to have this material ready to present to the Commission when it meets with the Ways and Means Com-
mittee for consideration of the recommendations made Wednesday evening of last week.
Thanking you for your prompt attention to this matter, we are
Centennially yours,
KARL E. KILBY,
Executive Assistant,
KEK/JEM
Coronado Centennial Commission.
Coronado Cuarto Centennial
Student Union Bldg.
NEWS FLASH
From the Offices of
Box 177, Univ. of New Mexico
The Coronado Cuarto
Albuquerque, New Mexico
1540-1940 "An Event Four Centuries in the Making"
Centennial Commission
(Released Monday, Mar. 14, 1938)
WAYS AND MEANS
Suggested Thoughts for an Editorial
COMMITTEE OKAYS
COIN ISSUE
The appointment of the new
It was the consensus of opinion
Ways and Means Committee, and
of the Ways and Means Committee
Votes to Ask Congress
its action on Wednesday, March 9,
that there could be no venture un-
to Authorize Coronado
are just what the Coronado propo-
dertaken any time within the next
Coin for 1940
sition needs, and in the opinion of
two years, that would do more to
a number of sponsors of the under-
create International good will, and
The proposed Coronado Com-
taking, may be said to be the best
a stronger desire for peace
memorative fifty-cent piece was
thing that has happened to the
througnout the Western Hemis-
approved last Wednesday night,
1940 Centennial, as yet.
phere, than the proposed New
March 9, by the Ways and Means
The active leadership of such
Mexico Centennial in 1940.
Committee of the Coronado Cuarto
well known state leaders as Clint
Centennial Commission. The coin,
Anderson, Bill Keleher, Gilberto
Hence, the passage of the Coro-
if authorized, will be minted for
Espinosa, and L. E. Freudenthal, is
nado Coin Bill will be a positive
the Coronado Cuarto Centennial
bound to be constructive.
and direct action on the part of
celebration in 1940.
Congress toward the furtherance
The report of the committee will
On Jan. 5, 1938, the United
of a greater desire for permanent
be read at the next meeting of the
States Senate passed Joint Reso-
peace in this turbulent world of
Commission, scheduled for the lat-
lution No. 204, authorizing the
ours. Pass the Coin Bill, and you
ter part of March.
President of the United States to
assure the Centennial. Hold the
The resolution passed by the
invite other countries to partici-
Centennial, and you establish bet-
committee is: "The chairman (of
pate in the forthcoming 1940 Cen-
ter international understanding,
the Ways and Means Committee)
tennial.
closer and more neighborly foreign
shall be authorized to advise the
relations. Such accomplishments
Centennial Commission that in the
Later, the Secretary of the Inte-
always put a pause to the war urge.
judgment of the committee the
rior, the Honorable Harold L. Ickes,
Commemorative Coin bill is the
wrote the Centennial Commission
first step to be taken in any pro-
advising that he had invited the
gram in the furtherance of the
Secretaries of War, State, and
NOTE TO EDITORS:-
1940 Centennial Celebration and
Commerce to associate themselves
that the committee feels that, with
with him in a National Cabinet
"Coronado Brevities," as en-
the approval of the Centennial
Coronado Centennial Committee.
closed, is not offered, particularly,
Commission, a representative
for publication purposes, though
should be sent to Washington at
Still more recently, Senator
its appearance (or any part of it)
the proper time to co-operate with
Dennis Chavez addressed the Sen-
in your columns, would undoubt-
New Mexico's congressional repre-
ate on the value of establishing
edly encourage schools whose
sentatives in behalf of the passage
Radio broadcasting equipment, for
teachers' names we do not have on
of the bill."
the purpose of promoting good will
our own general mailing lists now,
Members of the committee
between the United States and,
to start arranging for more Coro-
which met Wednesday night are:
particularly, the Latin-American
nado study in their regular sche-
Gilberto Espinosa, chairman, Clin-
countries to the South of us.
dules.
Yours, K. E. K.
ton P. Anderson, William A.
Keleher, all of Albuquerque, and
L. E. Freudenthal, Las Cruces.
Coronado Cuarto Centennial
Student Union Bldg.
NEWS FLASH
From the Offices of
Box 177, Univ. of New Mexico
The Coronado Cuarto
Albuquerque, New Mexico
1540-1940 "An Event Four Centuries in the Making"
Centennial Commission
(Release March 22, 1938)
Stevens Here to Plan Coronado Programme
"New Mexico offers one of the
and resourcefulness of an experi-
years, Mr. Stevens directed the
richest fields I have ever seen for
enced dramatic producer."
dramatic programs of the Carnegie
the purpose of staging both a
Mr. Stevens is in New Mexico
theatre in Pittsburgh. He staged
really authentic and exceptionally
now, coming here at the call of the
the Missouri State Centennial Pa-
spectacular series of statewide cel-
Centennial Commission, for the
geant, and also put on the St. Louis
ebrations, such as are planned for
purpose of planning the Historical
Pageant and Mask, which showed
the 1940 Coronado Centennial,"
Programme production which will
to audiences of 80,000, for four
said Thomas Wood Stevens yester-
be provided by the Commission for
successive evenings. At the present
day, in a meeting with the officials
the 1940 celebration. He is on leave
time, Mr. Stevens is here working
of the Coronado Cuarto Centennial
at present from his duties as
with the Centennial Commission,
Commission. "This marvelous
Director of Dramatics at Stanford
planning an investigative tour of
New Mexico of ours has cradled
University, California. Mr. Stevens
the important regional centers of
life and culture as ancient as our
has enjoyed an interesting and
New Mexico which have already
mountains and mesas, conquest,
successful career as a director of
signified an interest in the use of
and explorations as daring and
productions for public celebrations
the Coronado Propramme proposed
colorful as any in all history, and
of all kinds. He staged the York-
for 1940. The proposed tour plans
the implacable battling which won
town Pageant in 1931, for the His-
include conferences with interested
a wilderness for the rugged moun-
torical Commission of Congress.
Centennial sponsors and leadership
tain men and pioneers who van-
He was the Director of the Magna
in the centers to be visited. Also,
guarded our modern civilization.
Charta Pageant in Seattle for the
Mr. Stevens will visit a number of
"Of course, I have long known
American Bar Association. He has
the most important historic sites in
this," continued Mr. Stevens, "as
been Dramatic Director in various
the Sunshine state, including both
I have maintained my Santa Fe
Universities, such as Iowa and
those places prominent in the Coro-
residence here in New Mexico for
Michigan, as well as at Stanford.
nado Era, and in the later Pioneer
more than eighteen years and am
As Director of the Shakespeare
Days history of New Mexico. His
fairly familiar with our striking
Globe Theatre at Chicago, he pre-
investigations will aid, materially,
historical background. But it takes
pared, and produced the showings
in the production of the 1940
a session like this one to make me
of the plays of the Bard of Avon at
shows, which will be of interest to
realize quite definitely once more,
the various World's Fair celebra-
the entire state.
what a challenge this Centennial
tions held at San Diego, Chicago,
proposition is to the imagination
Cleveland, and Dallas. For nine
Coronado Brevities
For the Use of Educational Instructors, Language Students, etc.
May Be Used By
(1) Teachers of History, Drama, Spanish, etc., for short studies.
(2) Any teacher or club for the purpose of holding a "Coronado Spelling Bee."
(3) Art Departments and School Publications for sources of pictorial ideas.
1. CORONADO-(Koh-roh-nah'-doh)
8. CULIACAN-(Koo-lee-ah-kan)
(Don Francisco Vasquez de), governor of the province
The last, or farthest north (290 miles from Compos-
of New Galicia in New Spain, and leader of the 1540
tela) Spanish outpost in Old Mexico. A sham battle
gold-seeking and exploring expedition from old Mex-
was staged here.
ico into the Southwestern part of the United States.
9. ALARCON-(Ah-lahr-kohn')
2. MENDOZA-(Men-doh'sah)
(Hernando de), Commander of the ship ordered by
(Don Antonia de), Viceroy of New Spain, who ap-
Mendoza to sail north with supplies, from Acapuleo,
pointed Coronado as leader of the 1540 Conquistadores
along the west coast of Mexico while Coronado
Expedition into the United States.
marched inland. The two parties never accomplished
a contact, although Alarcon entered the Colorado
3. VACA-(Vah'-kah)
river and reached a point near present-day Yuma,
(Cabeza de), treasurer of the ill-fated Narvaez expe-
Arizona.
dition to Florida in 1528. With only three companions
left out of an original 300, de Vaca accomplished an
10. SAMANIEGO-(Sah-mah-nee-ay'-goh)
eight-year journey across the continent from the
(Lope de), Coronado's army master who was the first
east coast of Texas, where he was shipwrecked, to
casualty of the expedition. He was killed at Chia-
New Spain, carrying stories of fabulous riches to be
metla, about half way between Compostela and Culia-
found in the country to the north (now U. S. A.)
can. Thinking a fight with the natives ended, he lifted
the visor of his helmet, only to have an Indian arrow
4. CIBOLA-(See'-boh-lah)
pierce one of his eyes and penetrate clear through the
Coronado's objective-the kingdom of age-old myth
back of his skull.
and legend, supposed to consist of Seven Cities hav-
ing jewel-studded walls and streets of gold. Reported
11. SAN GERONIMO-(Sahn Hay-rah -nee-moh)
by the Conquistadores to be rich only in skins, corn,
meat, and adobe houses. Six of these cities were
First town founded by Coronado (in the state of
found and visited.
Sonora, Old Mexico) on the trip north from Culiacan
in 1540.
5. ESTEVANICO-(Ess-tee-vah-nee'-koh)
12. DIAZ-(Dee ahs)
A negro slave of Andres Dorantes and one of the sur-
vivors of the Narvaez expedition. After making the
(Melchor), the Captain whom Coronado left in charge
trip with de Vaca to the west coast of Mexico (1528-
of San Geronimo. Diaz attempted to communicate
1536) Estevanico was bought by Mendoza and sent as
with Alarcon at the Colorado River but found only
guide with Friar Marcos de Niza in 1539 to scout
the latter's note beneath a tree advising of his depar-
Cibola. Because of his greed he was killed by the
ture some days before Diaz' arrival there. Diaz met
Indians before the walls of the first of the Seven
his death in a rather unusual manner. One day he
Cities approached.
threw his spear at some dogs which were bothering
the sheep. Evidently the weapon remained sticking
6. NIZA-(Nee'-sah)
upright from the ground, as his horse stumbled upon
it and Diaz was pierced through the thigh. They con-
(Marcos de), the Friar who led the scouting party in
structed a litter for him, but he died a few days later.
1539, and after Estevanico's death, returned to New
Spain with such glowing accounts of Cibola that
13. HAWIKUH-(Ha-wee'-koo)
Mendoza authorized the Coronado Expedition of 1540.
De Niza accompanied Coronado to Hawikuh from
First of the "Seven Cities of Cibola," besieged and
whence, because of constantly increasing criticism of
conquered by Coronado July 7, 1540. He named it
him, he was more than eager to return to Mexico, even
Granada. Now a ruin about 15 miles southwest of
though he carried the message of disappointment to
present pueblo of Zuni, N. M.
Mendoza after the Conquistadores discovered that the
cities of Cibola were not built of gold.
14. TOVAR-(Toh-vahr')
(Pedro de), the Captain sent by Coronado to explore
7. COMPOSTELA-(Kom-poh-stell-lah)
the pueblos of the Hopi, to the north of the Zuni coun-
Leading city of New Galicia (380 miles north and west
try. He gave the name of Tusayan to the Hopi region.
of Mexico City). At Compostela, on February 22,
1540, Viceroy Mendoza reviewed the expedition, sche-
15. CARDENAS-(Cahr'-day-nas)
duled to depart the next day, under the command of
(Garcia Lopez de), Discoverer of the Grand Canyon
General Coronado, on the adventurous journey to
of the Colorado. He was sent on this exploration after
Cibola.
Tovar reported a mighty river west of the Hopi
(over)
country. His stories of the canyon were not believed
22. LLANOS ESTACADOS-
by the Conquistadores.
(Yah'-nohs Ess-tah-cah'-dohs)
"Staked Plains," so named by some authorities, be-
16. ALVARADO-(Ahl-vah-rah'-doh)
cause they consist of an extensive level plateau,
(Hernando de), the Captain sent eastward during the
bounded on all sides by steep escarpments or pali-
autumn of 1540. He discovered the fortified Acoma,
sades, whence the Spanish name, meaning "palisaded
also the Tiguex and Cicuye pueblos and reached the
plains." Also reported that, in order to keep from
great plains of western Texas where he saw the buf-
getting lost on these trackless prairies, the early
falo described by de Vaca.
pioneers drove stakes into the earth every few yards,
thus marking the trail. Located in N. W. Texas and
17. TIGUEX-(Teeg-wish')
S. E. New Mexico the "Estacados" cover an area 400
A group of pueblos on the Rio Grande River (ruins
miles (north and south) by 150 miles (E. and W.).
now excavated near Bernalillo, N. M.), where the
They are separated from the east slope of the
Conquistadores head-quartered during the winters of
Rockies by the valley of the Pecos River.
1540 and 1541.
23. ISOPETE-(Eee-soh-pay'-tay)
18. BIGOTES-(Bee-goh'-tes)
A painted captive Quiviran who wanted "to go home."
Indain Chieftain of Cicuye, called "Whiskers" by the
With the Texas Indians supporting him he threw him-
Spaniards, whom he welcomed and treated royally
self prostrate in front of Coronado's horse insisting
until he was put in chains at the instigation of El
that even though they beheaded him Quivira would
Turco, an Indian slave from the plains, who claimed
be found only to the north. "The Turk" then con-
he had been robbed of gold bracelets by the followers
fessed that the Pueblo Indians had promised him
of Bigotes.
liberty if he would lead the Spaniards astray. Isopete
thus became official guide.
19. CICUYE-(See-koo'-yay)
Now Pecos, N. M., the pueblo of Bigotes, from whence
24. PADILLA-(Pah-dee'-yah)
the Conquistadores marched down the west bank of
(Juan de), Franciscan Friar, who accompanied Coro-
the Rio Pecos for 3 or 4 days before bridging the
nado to Quivira, refusing the use of a horse on the
river and crossing for their eastward journey in April,
trip. He returned to Quivira in 1542, as a missionary,
1541.
only to be killed by the Indians he sought to serve.
Some authorities believe the place of his death was
20. QUIVIRA-(Kee-vee'-rah)
in the neighborhood of Amarillo, Texas.
The fabled golden kingdom "300 leagues to the east."
Coronado's second dream-plan for finding untold
25. ISLETA-(Iss-lay'-tah)
wealth. The new "Open Sesame" to riches after the
Indian pueblo on the Rio Grande River in New Mexico
disappointment of Cibola. But Coronado found no
a few miles south from Albuquerque. According to
gold in the villages of Quivira.
one legend, the body of Father Padilla was stolen
from its burial place in Quivira, and placed beneath
21. EL TURCO-(Ell-Toor'-koh)
the old Spanish mission at Isleta, N. M., where it is
Called "The Turk," because he "looked like one."
claimed his cottonwood coffin, every 20 years, works
Claimed he was a native of Harale in the distant
up to the surface of the floor, thus requiring reburial
Quivira (possibly in Kansas), which he described with
every second decade. Another handed-down story has
many alluring stories of gold. He betrayed the Span-
it that one of the fathers who originally founded
iards by guiding them south and east into the "Staked
Isleta was named Padilla and is the priest involved.
Plains" of Texas from the Pecos bridge, instead of
But since the wooden floor was laid in the church there
northeast to Quivira.
have been no "re-appearances."
p.p.7.
October 26, 1938
5188
My dear Mr. Brayer:
Thank you for your letter of October
twenty-fourth.
If you will telephone my office immed-
iately upon arrival in Washington, I will be very
X3215
glad to try to arrange the appointment requested.
Sincerely yours,
M. H. McINTYRE
Secretary to the President
+
Director, Coronado Cuarto Centennial, #
Herbert O. Brayer, Esq.,
Albuquerque,
New Mexico.
K/mdp
TELEGRAM
The White House
Letter mary
Mashington
26WU. RA. 44-D. L. 3:15 p.m.
Albuquerque, New Mexico, October 31, 1938
A
Marvin H. McIntyre.
Could you wire me by Western Union regarding the appointment
Bought in my recent letter, President Zimmerman and I planning
to leave for East this weekend and would like confirmation of our
appointment with the President on either fourteenth or fifteenth.
Deeply appreciate your courtesy.
Herbert O. Brayer, Director
Coronado Cuarto Centennial.
CORONADO CUARTO CENTENNIAL
NEW MEXICO, 1540-1940
CORONADO
CUARTO
Office of the Centennial Commission
CENTENNIAL
COMMISSION
Albuquerque, New Mexico
October 24, 1938
PRESIDENT
JAMES F. ZIMMERMAN
ALBUQUERQUE
VICE-PRESIDENT
ERNA M. FERGUSSON
ALBUQUERQUE
SECRETARY-TREASURER
GILBERTO ESPINOSA
ALBUQUERQUE
Mr. Marvin H. McIntyre
RILEY M. EDWARDS
Secretary to the President of the United States
SOCORRO
White House
B. c. HERNANDEZ
Washington, D. C.
ALBUQUERQUE
CHARLES M. MARTIN
ROBWELL
Dear Mr. McIntyre:
RUTH LAUGHLIN ALEXANDER
SANTA FE
When President Roosevelt vetoed the Coronado Cuarto
Centennial Coin Bill, he told Senator Carl Hatch that he
CHAIRMAN
STATE
would be pleased to confer with the officials of the
PLANNING
Coronado Cuarto Centennial Commission in regard to the
COMMITTEE
federal government's part in the Coronado Cuarto Centennial.
MRS. ALBERT G. SIMMS
Games 7
ALBUQUERQUE
Doctor Zimmermen, x President of the University of New
Mexico, and of the Coronado Cuarto Centennial Commission, and
the writer, will be in Washington on November 14, and 15.
Would it be possible for you to arrange for 8 conference
with the President at any time during these two days. If,
however, the President should be in Hyde Park at that time we
would be happy to confer with him at his home in New York.
Should it be that the President would be unable to see us on
either of these two days, would you suggest & time during that
week when we might confer with him. We would, however, appreciate
& meeting on either of the dates suggested above.
Thanking you for your courtesy.
Yours very truly,
Herber O. Director Herbert 0. Brayer Brayer
CORONADO CUARTO CENTENNIAL
H0B:zp
KEY PITTMAN, NEV., CHAIRMAN
PAT HARRISON, MISS,
WILLIAM E. BORAH, IDAHO
WALTER F. GEORGE, GA,
HIRAM W. JOHNSON, CALIF.
ROBERT, F. WAGNER, N. Y.
ARTHUR CAPPER, KANS.
ToM CONNALLY, TEX.
ROBERT M. LAFOLLETTE, JR., WIS.
J. HAMILTON LEWIS, ILL.
ARTHUR H. VANDENBERG, MICH.
ELBERT D. THOMAS, UTAH
WALLACE H. WHITE, JR., MAINE
United States Senate
FREDERICK VAN NUYS, IND.
F. RYAN DUFFY, WIS.
JAMES P. POPE, IDAHO
COMMITTEE ON FOREIGN RELATIONS
JAMES E. MURRAY, MONT.
file Brayer N Total
DENNIS CHAVEZ, N. MEX.
LEWIS B. SCHWELLENBACH, WASH.
CLAUDE PEPPER, FLA.
THEODORE F. GREEN, R. 1.
November 5, 1938.
ALBEN W. BARKLEY, KY.
HENRIK SHIPSTEAD, MINN.
3
Carol
EDWARD J. TRENWITH, CLERK
JAMES A. WHITE, ASST. CLERK
Mr. Marvin MacIntyre
Secretary to the President
The White House
Washington, D. C.
Dear Mr. MacIntyre:
May I take the liberty of explaining briefly something of the
two gentlemen who will represent New Mexico in their conference
with the President which you are arranging. Perhaps it will
aid in making their conference with Mr. Roosevelt a bit less
formal.
Dr. James F. Zimmerman is one of America's leading educators.
As President of the University of New Mexico he has gained nation-
wide acclaim for the tremendous strides made by that institution.
He is well known for his work with eastern foundations. Prominent
in Rotary Club activities he has not only served as district gover-
nor but was but recently one of a select national delegation to
Europe to inspect the progress of Rotary International. When the
Legislature of New Mexico created the Coronado Cuarto Centennial
Commission it provided in the statute for the selection of this
civic minded educator to serve as President of the Commission.
Dr. Herbert 0. Brayer, our other representative, while still B. very
young man, is no less outstanding. He has been professor of history
at the University of New Mexico for several years until his selec-
tion by the Coronado Commission as Director of the Centennial. He
is a noted authority on southwestern and Latin American history,
the author of several books and a capable research scholar. His
knowledge of New Mexico, its background and its people ably fit him
for his present task.
I trust this brief introducation will be of some aid to the President.
Our state is counting heavily upon the results of this conference.
Juis Sincerely yours,
Dennis Chavez, USS
Change
pr.4
United States Senate
m Daten
WASHINGTON, D.C.
5188
THE WHITE HOUSE
somy Shanm
May 27, 1940.
5/28/10
Of
MAY 28 12 40 PM '40
RECEIVED
Dear Mr. President:
Hon. John E. Miles, Governor of New Mexico,
and Hon. Clyde Tingley, Mayor of the City of
X
Albuquerque, have asked me to extend to you
an official invitation to witness the opening
performance of the Coronado Entrada at Albu-
13215
querque, New Mexico. #
The invitation is attached hereto.
Sincerely yours,
Dennis
Demis Chavez, U.S.S. Cehavez
The President
The White House
May 28, 1940
My dear Senator Chaves:
X
The President has asked me to ac-
knowledge the receipt of your letter of May
Initation
twenty-seventh and to assure you of his
appreciation of the invitation extended to
him, on behalf of the Governor of New Mexico
and the Mayor of the City of Albuquerque, to
1940 "A" - may
attend the opening performance of the
Coronado Entrada at Albuquerque, New Mexico,
on the evening of May twenty-ninth.
He regrets very such that his
plans are such that it will not be possible
for him to accept.
Very sincerely yours,
EDWIN M. WATSON
Secretary to the President
Honorable Dennis Chaves,
United States Senate,
Washington, D. C.
hm
Official Invitation
to Witness the Opening Performance of the
CORONADO ENTRADA
AT ALBUQUERQUE, N. M., MAY 29, 1940
Issued To
THE HONORABLE FRANKLIN D. ROOSEVELT
The Premier of Celebrations Honoring the 400th Anniversary of the Explorations of Francisco Vasquez de
Coronado throughout the Spanish Southwest will be held at the Stadium of the University of New Mexico, on
the evening of May 29th, 1940, with additional performances to follow there on May 30 and 31 and June 1.
The Entrada will be a tremendous dramatic spectacle.-an event in the history of outdoor
entertainment in America. The State of New Mexico and
the City of Albuquerque would be honored to have you
OFFICIAL
INVITATION
witness this historic "first night" and to participate
NO.
KAUL STATE STATE THE STATES new AUTHORIZED W ENTER
in appropriate ceremonies.
{
mike
Has
Slyle
Linalu
GOVERNOR of THE STATE of NEW MEXICO,
MAYOR
CHAIRMAN CORONADO CUARTO CENTENNIAL COMMISSION
PRESIDENT, ALBUGUERQUE CHAMBER or COMMERCE
1540 - NEW MEXICO - 1940
JAMES F. ZIMMERMAN, PRES. OF THE CONGRESS
PAUL WALTER JR., SEC. THE CONGRESS
UNIVERSITY OF NEW MEXICO
UNIVERSITY OF NEW MEXICO
acts
THE CORONADO CONGRESS
AUGUST 6-15, 1940
THE CORONADO CUARTO CENTENNIAL
study
ALBUQUERQUE, N. M.
CONFERENCE CHAIRMEN
1
EDGAR L. HEWETT
THE BANDELIER CENTENNIAL
ARCHAEOLOGY AND ETHNOLOGY
ARTHUR L. CAMPA
HISPANIC LETTERS
pr.7.
take
T. M. PEARCE
SOUTHWESTERN LITERATURE
ANTHROPOLOGY
5188
July 29, 1940
DONALD D. BRAND
GEORGE P. HAMMOND
HISTORY
WILLIAM McLEISH DUNBAR
FINE ARTS
The Honorable Franklin D. Roosevelt
President of the United States
The White House
P.P.7-C
Washington, D. C.
P.P.7.9-B
Dear Mr. Roosevelt:
I take great pleasure in sending you, under separate cover,
an autographed copy of the Narratives of the Coronado Expedition,
11#
the first of the volumes actually to be published in the Coronado
Historical Series.
On behalf of the Coronado Cuarto Centennial Commission of X3125
New Mexico and all of us who have had the pleasure of producing
this book, I desire to express our sincere appreciation for your
support of this program. We believe that this series of publica-
tions will remain as a permanent monument to the Coronado celebration
of 1940 and will help preserve the cultural heritage of the South-
west, particularly its Spanish and Indian civilizations.
Sincerely yours,
George P. Hammond
Editor
GPH:HF
States
August 20, 1940
My dear Mr. Harmond:
I am requested by the President to
send you a note of thanks for that inscribed
copy of the book "The Narratives of the Coronado
Expedition" and to assure you that he deeply
appreciates your thought of him. He is much
pleased to have this book in his library.
Very sincerely yours,
M. A. LeHand
PRIVATE SECRETARY
George P. Hammond, Esq.,
Editor, The Coronado Congress,
Albuquerque,
New Mexico.
get
movis
becams if
Did youch
8-3-40 8.3
-40 yo
Ricd Study 8-16-40V &
m was
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notelly
attached.
CORONADO CUARTO CENTENNIAL
NEW MEXICO. 1540-1940
CORONADO
Office of the Centennial Commission
CUARTO
CENTENNIAL
Albuquerque, New Mexico
COMMISSION
H
PRESIDENT
JAMES F. ZIMMERMAN
October 1, 1940
ALBUQUERQUE
VICE-PRESIDENT
ERNA M. FERGUSSON
ALBUQUERQUE
SECRETARY-TREASURER
The Honorable Franklin D. Roosevelt
GILBERTO ESPINOSA
ALBUQUERQUE
President of the United States
The White House
RILEY M. EDWARDS
SOCORRO
Washington, D. C.
B.C. HERNANDEZ
ALBUQUERQUE
Dear Mr. Roosevelt:
CHARLES M. MARTIN
SILVER CITY
RUTH LAUGHLIN ALEXANDER
A short time ago I had the privilege of sending
SANTA FE
you the "Narratives of the Coronado Expedition, 11 pub-
ORVAL RICKETTS
lished under the auspices of the Coronado Cuarto
FARMINGTON
Centennial Commission.
Two additional volumes 01 Coronado publications,
"Pioneers in American Anthropology, the Letters of
Adolph Bandelier to Lewis H. Morgan, have now been
issued. These volumes are singular in their treat-
ment or the origin of cultural institutions among
the Indians OJ. Lexico and the Southwest, and that
they bring together two of the outstanding pioneers
in the field of American Anthropology.
It is our hope that these books may occupy a
cherished nook in your library.
Sincerely yours,
Editor, Coronado publications
Dean, Craduate School
University of New Mexico
GPH:MK
CLASS OF SERVICE
WESTERN
1201
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gram unless its de-
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ferred character is in-
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dicated by a suitable
NLT-Cable Night Letter
ceding the address.
R. B. WHITE
NEWCOMB CARLTON
J. c. WILLEVER
PRESIDENT
Ship Radiogram
CHAIRMAN OF THE BOARD
FIRST VICE-PRESIDENT
The filing time shown in the date line on telegrams and day letters is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination
BA576 61 DL 3 EXTRA=PRESCOTT ARIZ VIA BOSTON MASS 12
PRESIDENT FRANKLIN D ROOSEVELT=
P.P.7.
1940 AUG I2 PM
27
DUE SHORTLY NHVN=
5188
aib 8/14/40 mn
CITY OF PRESCOTT CORDIALLY INVITES YOU OFFICIALLY OPEN
UNITEDSTATES CORONADO ENTRADA PRESCOTT AUGUST SIXTEENTH
SEVENTEENTH EIGHTEENTH ARIZONAS FIRST PRESENTATION. IF
UNABLE MAY WE SUGGEST YOUR REQUEST MAYOR LAGUARDIA X OFFICIALLY
REPRESENT YOU HERE IN HIS BOYHOOD HOME. PRESCOTT, IS A MILE
HIGH IN THE PINES COOL BREEZES ARE ALWAYS BLOWING. WE ARE
CLOSE TO OUR NEIGHBORS TO THE SOUTH=
X101
MAYOR E A MCCABE.
Nr. Yalson
X
2050
THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE
August 14, 1940
Dear Mr. Mayor:
This will acknowledge your telegram of August twelfth,
requesting the President to open the United State Coronada Entrada
at Prescott on August sixteenth.
While the President is greatly interested in the success
of the Coronado celebrations, 1 regret that it will not be possible
for him to comply with your request. The reason for this is that
large numbers of "entradas" will be held in various communities in
the six states carved out of the territory explored by Coronado.
Since it would be impossible for the President to recognise each
by official participation, Do could not single out one for a special
favor. As you will readily understand, he must treat all of his
groups of friends on a basis of exact equality.
In response to your request that the President designate
Mayor LaGuardia as his representative, may I explain further that
the President does not designato a representative except for an
official occasion.
I hope that this reply is not too disappointing but I
feel upon reflection you will understand the circumstances which
make it impossible for the President to do many things which in
different circumstances he would be very glad to do.
Very sincerely yours,
STEPHEN EARLY
Secretary to the President
Honorable E. A. McCabe,
Mayor of Prescott,
wdh-aw
Prescott, Arizona.
pr.7.
5188
MEMORANDUM FOR THE FILES:
Four designs of the Coronado Cuarto Centennial
commemorative postage stamp, No. 1 of which the President
o.k.'d, returned to the Postmaster General, 7/30/40.
x19-miscil.
x19
hm
OFFICE DEPARTMENT
UNITED POST * STATES 34 OF AMERICA *
Office of the Unstmaster General
Washington, D.C.
July 26, 1940.
THE JUL 29 WHITE RECEIVED 10 HOUSE 10 AM "40
Memorandum for the President.
Transmitted herewith are die proofs of the Coronado
Cuarto Centennial commemorative postage stamp in different
shades of purple for the selection of the color to be used
in printing this issue. The color shown on proof marked
No. 1 appears to bring out the design very satisfactorily.
According to present plans, this stamp will be placed
on sale at Albuquerque, New Mexico, on September 7, 1940.
Postmaster General.
ppt.
5188
November 14, 1940
Dear Mr. Hammond:
Late in July of this year,
you were kind enough to send to the
President an autographed copy of "The
Narratives of the Coronado Expedition",
Volume II, published by the Coronado
43215 the
Cuarto Centennial Commission of New
Mexico. Since the President would like
very much to complete the series, I
wonder if you would be good enough to
send to us or tell me where we might
obtain Volume I?
I am sorry to trouble you
but I know you will understand.
Very sincerely yours,
M. A. LeHAND
+
Private Secretary
George P. Hammond, Esq.,
Editor, The Coronado Congress,
Albuquerque,
New Mexico.
tmb
THE WHITE HOUSE
washington
8/27/40
MEMO FOR CAP INGLING
Have you anything on
"Narratives of the Coronado Expedition"
which comes in two volumes. I have Volume
II and the President wants to know where
Volume I is. I have checked with Mrs.
Eben's card file on the President's books
but can find no trace of Vol. I. It may
be that it has been sent to Hyde Park.
However, would you see if you have any
record of the receipt of Vol. I.
It is edited by George P. Hammond,
Univ. of New Mexico and also called "Coronado
Cuarto Centennial Publications, 1540-1940."
TOI
This is the only one we
have
ROSS, Hon. Nellie Taylor - Director, The U.S. Mint,
April 19,1938
Mr. McIntyre referred for draft of reply a letter of April 15 from Karl E.
Kilby, Exec. Ass't., Coronado Centennial Commission, Albuquerque, New Mexico,
asking Mr. McIntyre to reply to their letter of April 1st re favorable considera-
tion for the Coronado Commemorative Coin Bill (S.-321). - On April 20, M.M. O'Reill
sent Mr. Kannee a draft reply, returning file in this case. -- On April 21, Mr.
McIntyre wrote Mr. Kilby explaining the danger of issuing commemorative coins, and
that the President has recommended to the appropriate committees of the Congress
that legislation be enacted declaring it to be the policy of the U.S. to authorize
the striking of commemorative medals in lieu of commemorative coins, and to dis-
continue the striking of such coins.
SEE - 3215 (Official File)
P.P.F.
5188
MINT, The Director of the
May 9, 1938.
Mr. McIntyre referred for preparation of reply correspondence from Karl E. Kilby.
Executive Assistant, Coronado Centennial Commission, Albuquerque, No M., asking if the
Commemorative Medals which the President has recommended to Congress will be minted of
the same coinage metal as regular United States Treasury coins; and if a Commemorative
Medal is struck for the purpose of memorializing the Coronado Cuarto Centennial can the
Centennial Commission there have the exclusive sale of such medals for revenue raising
purposes. Mr. MeIntyre asked the Director of the mint to reply to Mr. Kilby's two queries
and then to return the correspondence for the White House files.
SEE 3215 (Official File)
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5188
STATE, The Sec. of
Apr. 19,1939
the President to send to the Archbishop of Santa Fe, Most Rev. R.A. Gerken, New Mex-
Mr. Hassett referred for scruting and suggestions draft of a reply for
ico, who wrote to the President on April 14 re their preparations for their celebra-
tion of next year, the Coronado Quater-Centennial, the 4th anniversary of Coronado's
Expedition through the Southwest. Since he was accompanied by the first Catholic
priest, Juan Padilla, to traverse a large part of what is now the U.S., they are go-
ing to take an important part in these celebrations. Says they are endeavoring to
have a bill passed giving a liberal appropriation to the Centennial. Asks President
to assist them. -- Praises the President's pan-American Union speech. -- State Dept.
replied thru Summer Welles on pr. 25 to Mr. Early suggesting change. -- On Apr. 26,
the President wrote to Archbishop Gerken thanking for his letter and saying he is
much interested also in plans which he outlined to hold next year an Eucharistic Con-
gress in connect on with the Coronado Quater-Centenary. Says he hopes their Congress
will be an outtanding success and will promote the spirit of the good neighbor among
all the nations which take part.
P.P.F.
SEE - P.P.F. 2773
5188
VMB
POSTMASTER GENERAL, The
June 16,1939
The President referred for draft of a reply, letter of June 14 to the Pres-
1dont from Rep. John Re Murdock, suggesting issuance of a stamp commenting entrance
of first man into the southwestern corner of the U.S. Refers to Tray Marcos Do Hiza
D
a Franciscon Monk, the proceded to Coronado and traced the route of the Spanish conquer-
or to the seven cities of Cibola. This WGB 400 years ago this Spring. Says they in
Arizona feel that no smll share of credit should go to Marcos De Niza for his explora-
tion. - Mr. Farloy replied to the President July 14 returning Rep. Hurdock's letter
for our filos. Says he has advised Rep. Murdock that there is no chance for the starp.
SEE - 19 Miscel. (Official File)
P.P.F.
5188
rlv
JONES, Hon. B. T.
Governor of Arizona,
pp7
Phoenix, Arizona
5188
9-13-39
Wrote to the President urging establishment of an International Honument on the
border between Arizona end Senora, Mexico, 88 suggested by the Coronado Cuarto Centennial
Commission of Arizona. This Commission proposes to erect and operate 8 Coronado Memorial
Museum, permenently honoring the grest leader who discovered and explored southwestern
United States, providing a suitable place for the preservation and exhibition of historic
and scientific materials of southwestern United States and northern Mexico, end 8 suitable
base from which research students of history and science may freely carry on their work
in both countries. The gove nor wishes to be advised if there is enything the State of
Arizone cen do to expedite the metter. ---- The President wrote to Gov. Jones, Oct. 10,
1939 acknowledging letter and seying that the proposal also provides for the cession by
the United States and Mexico of the land necessary for the erection of the monument which
would be jointly administered by representatives of the Federal Park Services of the two
countries. The President also said he is informed that the Sec. of State recently sent
instructions to the American Embessy at Mexico City with the view of ascertaining the
general attitude of the Mexican Government towords this matter, but be understands that
no report has 68 yet been received from our Embassy. The President said the Sec. of
State assures him that he will be glad to give every possible consideration to the inter-
national aspects of the Cuarto Centennial celebrations end render all appropriate assist-
snee, end as re the purely domestic aspects of proposed celebrations, the President
seid they should be taken up with the Sea. of the Interior who was designated RD 8 member
of the United States Coronado Exposition Commission to represent the United States in
connection with anniversery celebrations in question. ---- The President's reply is as
per draft supplied by A. A. Berle, Jr., State Dept., Oct. 10 in response to Gen. Watson's
request of Sept. 21. In meso of Sept. 21, Gen. Watson said the letter from Mr. Charles
M. Morgan, Coronado Cuarto Centennial Commission of Arizona, dated Sept. 1 (referred to
above by Gov. Jones) was referred to State Dept., on Sept. 5.
SEE 3215 (Official File)
mpk
BURLEW, E. K.
Department of the Interior
November 27, 1940
Wrote to Mr. Early transmitting draft of telegram prepared at suggestion of G. C. Dickens,
Managing Director of the United States Coronado Exposition Commission, to be sent to
Mr. Dan T. White, Jr., General Chairman, Coronado Southwest Fiesta, 11 Paso, Texas, Mr.
Dickens requests that greeting from the President reach the Coronado Southwest Fiesta
officials not later than Nov. 28, to be read at opening of Fiesta, which 1s closing feature
of 1940 Coronado celebration. -- Pencil notation: "It was explained to Mr. Burlew that
request was too late. - W.D.H. - 12/2/40."
SHE - 3215 (Official File)
P.P.F.
5/88
mpk
BURLEW, E. K.
Department of the Interior
November 27, 1940
Wrote to Mr. Early transmitting draft of telegram prepared at suggestion of G. C. Dickens,
Managing Director of the United States Coronado Exposition Commission, to be sent to
Mr. Dan T. White, Jr., General Chairman, Coronado Southwest Fiesta, Il Paso, Texas, Mr.
Dickens requests that greeting from the President reach the Coronado Southwest Fiesta
officials not later than Nov. 28, to be read at opening of Fiesta, which is closing feature
of 1940 Coronado celebration. -- Pencil notation: "It was explained to Mr. Burlew that
request was too late. - W.D.H. - 12/2/40."
SEE - 3215 (Official File)
P.P.F.
5/88