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American Society of Association Executives 3/5/90 [OA 6854]
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6
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THE PRESIDENTOHAS SEEN
THE WHITE HOUSE
WASHINGTON
3/6/90 MAR is PM 4: 05
March 5, 1990
MEMORANDUM FOR THE PRESIDENT
THROUGH:
CHRISS WINSTON cw
FROM:
DAN MCGROARTY Dmch
SUBJECT:
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
I. SUMMARY
On Tuesday, March 6, at 2:00 p.m. you will address the
American Society of Association Executives at the Convention
Center (15 min./teleprompter). Over 3000 association
executives are expected to attend.
II. DISCUSSION
This is the first time in its 70-year history that a
President has addressed this group -- the "association for
associations." ASAE represents over 8800 national, state
and local associations, serving more than 215 million people
and companies.
The remarks focus on community service. You recognize
the hard work many associations have already done in their
communities, but you also issue three challenges for them to
become even more involved. Their president is asked to
report their progress to you in six months.
# # #
humon D up Fronts on in middle
Needs N little
THE PRESIDENT HAS SEEN
Do We have same fromes
as to what volunteersm means in dollar
tenn- compared to govt
SENT BY:A.S.A.E.
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?
100
asae
IMPORTANT
MESSAGE!
TO REPLY BY FAX, DIAL (202) 371-8825
TO
Clark Evisa
FROM
COMPANY off of not Services
Bill 626-2200 Taylor
DIRECT LINE
DATE
5/58/90
OPERATOR
pcl
TIME
12:30 pm
COMMENTS:
15
Number of pages
(Including this cover)
American Society of Association Executives
1575 Eye Street, NW, Washington, DC 20005 (202) 626-2723
SENT BY:A.S.A.E.
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The Value of Associations to American Society
Executive Summary
of The Hudson Institute Study
Within hours of the great earthquake that rocked the San Francisco
area in October 1989, dozens of state and national associations were
busy planning relief efforts in cooperation with government
services. The California Trucking Association, West Sacramento,
quickly set up a network to identify serviceable roads and put out an
emergency call for water trailers and other life-saving
equipment.
When cyanide-laced Tylenol killed seven people in September 1982,
The Proprietary Association, Washington, D.C., an organization of
nonprescription, over-the-counter drug manufacturers, stepped in
to identify new methods to reduce the possibility of package
tampering. Three days after the deaths, the association had
established a joint committee in conjunction with the U.S. Food and
Drug Administration (FDA) to work on federal regulations to require
tamper-resistant packaging. A month after the tragedy, the FDA
accepted the association's proposed regulations requiring tamper-
resistant packaging for over-the-counter capsules, liquids, tablets,
and suppositories.1
Associations are one of the largest and most powerful forces in the
United States today, yet they are also among the least visible.
Representing an enormous collective presence, associations impart
social and economic benefits that touch each of us every day. But
because the work of associations is often done quietly and behind the
scenes, public perceptions vary widely about what associations are,
what they do, and what contributions they make. The value of these
organizations-comprising trade associations, professional societies,
and health-related and advocacy groups--is the subject of this
report.
CREATING BROAD BENEFITS
From the work of associations flow significant benefits to society.
This public value springs largely from associations' tending to their
members' collective self-interests: that is. as associations serve the
members, benefits of wider value accrue. For example, through an
association, successful practices in one hospital may be adopted in
others, thereby raising hospital conditions overall. Such diffusion of
technological innovation and information results in improvements
that better serves patients and the public in general.
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Were it not for associations, other institutions would face added
burdens in the areas of product performance and safety standards,
continuing education, public information, professional standards,
ethics, research and statistics, political education, and community
service. The work of associations is woven throughout the fabric of
American society, and the public has come to depend on the
social and economic benefits that associations afford. These broad
benefits are:
1. Associations educate their members on technical and scientific
matters, business practices, and legal issues, thereby elevating the
quality of publicly delivered goods and services. In many industries,
professions, and causes, associations are the only source
knowledgeable enough to provide continuing education.
2. Associations play a prominent role in setting professional,
performance. and safety standards, ethical canons, and other
guidelines, all of which help reduce marketplace risks consumers
face.
3. Associations develop and disseminate valuable information that
would be otherwise unavailable. It is used by policy makers,
regulators, researchers, and consumer groups, among others, to
enhance a broad understanding and analysis of the American
economy.
4. Associations provide generic information to inform the public
about the efficiency, qualities, and safety of products and services,
thereby bolstering public confidence in the marketplace.
5. By offering strength in numbers and disseminating useful
information, associations ensure representation of many private
interests before government. This role is central to the successful
functioning of American democracy.
6. Associations nurture healthy political conditions within the
country by exercising and supporting political choice. In so doing,
associations offer opportunities for honing individual political skills
and training leaders.
7. Through community service, associations call forth extraordinary
amounts of volunteer labor. Associations mobilize and train these
volunteer forces, thereby developing, giving expression to, and
focusing public attention on the strength of the American spirit.
Most associations exist to serve their members. Trade associations,
for example, represent a group of firms having a business or trade in
common. Professional societies serve individuals who share a
common professional interest or background. Some associations, such
as health-related or advocacy groups, represent an interest or point
of view.
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The various ways in which associations serve their members are far
too numerous and diverse to catalogue here. However, member
benefits may be broadly characterized: Associations collectively
serve those interests of members which cannot be met effectively by
individual action; associations communicate important events,
findings, and trends in a business, profession, or cause; associations
offer producers, including practitioners, a collective presence to
buyers.
SHARPENING THE FOCUS
To sharpen the public's image of associations, the American Society
of Association Executives (ASAE) determined the need for an
authoritative, independently conducted study that would examine
the value of associations (economic and social) within our society.
The hope was that, by illuminating the value of associations in
America, people would clearly understand the vast impact of these
nonprofit organizations on virtually every facet of life, from the
large, health-oriented organizations down to one's local homeowners
association and PTA.
To this end, ASAE commissioned the Hudson Institute, Indianapolis,
Indiana, to design and conduct a survey of national associations in
the United States While the statistical findings and economic impact
imparted in this report represent generalizations from only 5,500
national U.S. associations, these data nevertheless erect a sturdy
skeleton supporting the enormous body of activity and contributions
of the hundreds of thousands of associations in the United States.2
The Survey
The universe of surveyed associations was drawn from ASAE's
listings of individual members and prospective members for whom
adequate demographic data existed. The list comprised three major
strata--trade associations, professional societies, and health-related
or advocacy groups.
The final sample included 5,500 associations, each of which received
a questionnaire mailed in February 1989 that sought data for the
current budget year. Of these, 2,836 questionnaires were returned.
Completed questionnaires of 505 associations were used in forming
the economic data and study, for a response rate approaching 20
percent. This response rate was sufficient to yield results at a high
confidence level.
Additional information was obtained by Hudson Institute
researchers through a review of the association literature and
relevant scholarly material, discussions with approximately 50
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association executives. and attendance at association executives'
meetings.
The summary presented here highlights the areas of value stressed
in the study. It does not include a discussion of the ways in which
association activities can be imperfect; these are considered
in the full report, along with the balance between value and
detriment.
ADVANCING SAFETY, HEALTH, AND QUALITY
Voluntary standards constitute perhaps the most significant area of
standardization in this country. Associations make large
contributions in setting, certifying, and meeting product standards
that specify safety and performance requirements. Last year, for
example, the association members surveyed spent an astonishing
$14.5 billion to meet these voluntary rules. A massive sum by
anyone's standard, this figure suggests quite forcefully just how
seriously the business and professional communities in this country
take their responsibilities.
Product standards help protect consumers' safety and health and
help ensure that products meet measurable requirements for
performance and quality, thus advancing the quality and
compatibility of goods. Standards also provide important information
that would not be available in their absence. For example. due to the
combined efforts of the American Society for Testing and Materials
(ASTM), Philadelphia, and the Juvenile Product Manufacturers
Association, Moorestown, New Jersey, consumers can now purchase
babies' high chairs with confidence that the chairs have passed
safety tests for strength, restraints, and sturdy assembly.
As another example, two huge associations are devoted exclusively
to standards setting--ASTM and the American National Standards
Institute, New York City. ASTM standards alone touch virtually every
significant area of American industry.
Voluntary standards set under the auspices of associations are
generally to be preferred to government regulations because they
are more flexible and adaptable; cost less; preserve the essential tie
between the standard and the technical expertise on which it draws;
and place the responsibility for adherence or nonadherence,
success or failure where it belongs--with the producers and the
consumers.
Voluntary standards also help ensure the compatibility and
interchangeability of products and parts, allowing goods to be used
efficiently and parts to be standardized across manufacturers.
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EDUCATING WORKERS AND THE PUBLIC
Education constitutes perhaps the most important of all association
activities. Indeed, the public's interest in the education of association
members may be as great as the interests of the members
themselves--for by improving members' performance, associations
elevate the quality of products and services. Through educational
offerings, associations translate general discoveries and principles
into concrete practices in industries and professions, fill gaps in
technical education, and provide instruction in management
techniques.
These educational offerings run the gamut from general, theoretical
courses to highly targeted instructional materials to widely
disseminated public information. The American Academy of Facial
Plastic and Reconstructive Surgery, Washington, D.C., for example,
offers nearly 200 videotaped courses ranging from special surgical
facelift techniques to head and neck surgery. Many health-related
organizations, such as the American Heart Association,
headquartered in Topeka, Kansas, and the American Cancer Society,
headquartered in Tampa, Florida, concentrate almost exclusively on
informing the public about specific health risks. disease prevention,
and symptoms indicating the need for treatment.
Nearly 90 percent of the surveyed associations offer education
programs and services to their members, and more than 71 percent
disseminate public information. Association members spend nearly
$5.5 billion annually on educational offerings their associations
organize, require, or facilitate. The members of the professional
societies surveyed alone spent approximately $3.1 billion for
education in 1989. Of all the states in the nation, only California
spent more than that to support higher education. Adding public
education. the total association contribution to education
approaches $8.5 billion a year.
In a world undergoing extraordinarily rapid technological change,
the need for continuing education is obvious. Associations meet a
significant portion of that need as they strive to help their members
learn vital techniques, skills, and knowledge necessary to
successfully conduct their work as individuals and as members of an
industry or profession.
AIDING EXEMPLARY CONDUCT
Professional standards-certification, accreditation, and licensing--
address the entire scope of professional competence. Professional
standards increase public trust. They assure citizens that the
professionals they employ have reflected thoughtfully about their
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practices and ensure that professionals with identical titles deliver
roughly similar services.
Some professional societies, such as those representing medicine, the
law, and accounting, grew up around the need to develop and enforce
standards. Almost 24 percent of the surveyed professional societies
set professional standards and 15 percent certify that these
standards are met.
While the seed of professional expertise is sown in undergraduate
and graduate training and state licensing procedures. associations
fertilize and nurture the professions by encouraging the peer
review process, by offering courses that meet legal requirements,
and by issuing standards that often form the basis for disciplinary
action.
Association codes of ethics also augment the public's trust and
confidence in services, products and their producers, particularly in
the many areas where consumers lack sufficient knowledge to make
fully informed purchasing decisions. Almost one-third of the
associations surveyed earmark funds annually to set codes of ethics,
with 17 percent making appropriations for enforcement.
These codes also identify harmful practices and broad positive
motives, thereby enhancing consumers' trust in those who produce
goods and render services. The practice of setting ethical codes
establishes opportunities for deliberating on moral questions,
considering injunctions, reflecting on responsibilities, and focusing
thoughts. And, by providing occasion for such reflection, codes of
ethics are apt to affect members' behavior in other spheres of
life.
UNEARTHING NEW DATA
Among the most wide-ranging of association activities. conducting
research and gathering and analyzing statistical information enable
businesses and professions to function efficiently, offer information
not available elsewhere, and help identify new directions for social
improvements. Nearly 65 percent of the associations surveyed gather
statistics and facilitate or conduct research.
Many Institutions, including the federal government, depend heavily
on associations for their statistical information. Because these
statistics embody key facts about profits and expenditures
within an industry, they frequently govern intelligent public and
investment policy affecting that industry.
In addition, statistics enable businesses to compare their output.
productivity, and costs. These figures help association members to
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manage their activities better because they provide benchmarks for
comparisons and excellence leading to improved performance.
Research is central to the very mission and definition of the
professions and health-related groups. Usually disseminated through
a journal published by the association, research findings set
important new directions and define the scope, standards, and trends
within a field.
Association-sponsored research is conducted in all major areas
receiving public attention, including the environment, product safety
and efficacy, employment, and a huge array of social issues.
NURTURING THE POLITICAL PROCESS
In one of the most surprising findings of the study, trade
associations spend only about 10 percent of their total annual
expenses on political education, professional societies less than 2
percent, and health-related or advocacy groups approximately 3
percent.
U.S. public policy always results, to some degree, from insistent
private representation and requests. So that public policy broadly
represents many interests, without any one dominating, the
political interplay of associations is useful to counter other interests
before elected officials.
Associations also provide information to Congress and officials of the
executive branch on the potential effects of legislative or regulatory
proposals on members. Associations' political efforts forcefully
remind elected officials of their constituencies' wishes by providing
an arena in which members mobilize and a forum in which they
express their opinions.
The American Association of University Women, Washington, D.C.,
for example, is heavily involved in legislative efforts ranging from
educating members in lobbying techniques to support of federal
bills on child care, family leave, and pay equity. Due to the legislative
work of the Florida chapter of the National Association of Social
Workers, Tallahassee, the state enacted a law in 1982 to license
mental health professionals and in 1987 created a state board to
administer licensing of clinical social workers, marriage and family
therapists. and mental health counselors. The Chemical
Manufacturers Association, Washington, D.C., was deeply involved in
the legislative and regulatory process leading to the current
"Superfund," a federal law that attempts to equitably spread among
various industries the responsibilities for cleaning up hazardous
wastes from hundreds of sites across the country.
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Finally, the political activity of associations frequently serves as a
training ground for members by developing the abilities necessary to
participate on a wider political spectrum at national and local levels.
REACHING OUT TO OTHERS
Associations have been at the vanguard in the recent call for
increased voluntary service.
Frequently, associations mobilize volunteers in areas of expertise
tied closely to the trade, profession, or cause they represent by
drawing on their members' special talents to meet social or economic
needs. In recent years, for example, associations have united their
members' talents to help alleviate hunger, educate the public about
drug and alcohol abuse, promote literacy and other educational
programs, find missing children, improve the condition of health care
facilities, provide eye care to the poor, offer medical aid to the
homeless, alleviate the anxiety and boredom of hospitalized children,
offer fire safety education, aid tornado victims, and help reduce a
state budgetary deficit. All of these efforts were tied directly to the
associations' and members' specific expertise.
The national service group, Kiwanis International, Indianapolis,
recently concentrated its efforts on a public campaign to fight drug
use. To disseminate its anti-drug message, the group used 500
prime time network airings of a public service announcement, a 14-
week radio series, advertising in Time, Newsweek, and Sports
Illustrated, and 5,500 billboards. The advertising alone was worth
more than $15 million.
The Grocery Manufacturers of America, Washington, D.C., has united
its members with Second Harvest, a national network of food banks,
to organize the donation of more than 100 million pounds of food
and groceries annually. This community service has multiplied
Second Harvest's original distribution forty fold.
Other associations work to enhance the public's good through efforts
beyond their specialties. Examples include educating Americans
about the importance of the Constitution, offering education in
citizenship, helping Americans learn to vote by absentee ballot,
providing retraining programs for workers displaced from declining
industries, and giving support to battered and abused women and
children.
MOVING THE ECONOMY
Associations command enormous financial and human resources.
The universe of associations surveyed spent almost $48 billion
directly or indirectly in 1989. Broken down, this figure represents
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o almost $9.7 billion in direct cash outlays to offer services and
administer operations;
o $3.3 billion worth of volunteer time (conservatively valued at $10
per hour) proffered to conduct association activities, including
community service:
o $19.9 billion that members spent on education and training or on
setting and meeting professional and product standards; and
o $15 billion on multiplier effects in local communities.
The associations surveyed employ almost one-half million full-time
equivalent employees, a figure roughly equal to or greater than the
employment rolls in such major U.S. industries as steel, office and
computing equipment. communication equipment. or the airlines.3
Adding volunteer hours, the surveyed associations are responsible
for an additional 170,000 full-time positions, representing a grand
total of approximately 670,000 full-time people.
IMPROVING AMERICA
By working for and through their members, associations produce
important positive effects in society. Association ethical and
professional standards provide information that enhances consumers'
trust in goods and services. Association product standards help
improve the quality and interchangeability among products and
parts. Association education and research improve techniques and
augment knowledge. Associations' involvement in the political
process helps to effect prudent public policy. Associations put tens of
billions of dollars into the American economy every year.
Associations help those in need through direct community service of
immeasurable value.
In all of these examples, the responsible collective interests of
association members--in advancing their knowledge, improving their
products, increasing their professional skills, and enhancing their
legislative standing--provide benefits to the public.
With roots in ancient civilizations and ties to Old World guilds,
associations today have evolved to occupy a unique place in America.
The Puritan influence, America's geographic expanse, and her
struggle for political freedom fostered independence and
individualism within U.S. associations, tightly weaving them into the
nation's social fabric and uniquely distinguishing them from
associations of other nations.4
In 1830, French statesman and author Alexis de Tocqueville
observed that "Americans of all ages, all stations of life. and all types
of dispositions are forever forming associations. There are not only
commercial and industrial associations in which all take part, but
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others of a thousand different types--religious, moral, serious. futile,
very general and very limited, immensely large and very minute."5
Reflects Lee VanBremen, CAE, executive vice president, College of
American Pathologists. Northfield, Illinois,
In de Tocqueville's eyes America was already a nation of
associations by the early nineteenth century. We learned early on
that by joining with others we could accomplish what we could not
do by ourselves. Associations became a natural handmaiden to
our individualism. Today associations confront and meet daily
challenges to respond to members' needs, to protect members'
interests while promoting the social good, and to preserve the
idealism that is so vital to the progress of society.6
Notes
1, Hugh B. Vickery III, "It's the Press. There's a Crisis. What Now?"
Association Management (March 1983):47-51.
2. The Encyclopedia of Associations 1990 (Detroit: Gale Research.
1989) lists approximately 90,000 associations. The Internal Revenue
Service approximates the number of tax-exempt organizations in the
United States at nearly 960,000; most of these are associations.
3. U.S. Bureau of the Census, Statistical Abstract of the United
States: 1989, 109th ed. (Washington, D.C.: U.S. Government Printing
Office, 1989), 399, 401.
4. Lee VanBremen, "The Theory of Associations," in Attracting.
Organizing, & Keeping Members. Edited by Wilford A. Butler.
(Washington, D.C.: American Society of Association Executives,
1989), 2.
5. Alexis de Tocqueville, Democracy in America (New York: Vintage
Books, 1954), vol. 1.
6. VanBremen, Attracting, Organizing, & Keeping Members, 2.
Overall Economic Impact of Surveyed Associations
$14.5 billion on standard setting
$ 9.7 billion to conduct operations*
$ 5.3 billion on education and training
$ 3.3 billion worth of volunteer time
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$15 billion in effects beyond direct expenditures
$48
billion
*Includes $2.5 billion of education-related costs, i.e., speaker fees,
food, promotion.
CAPTIONS FOR
EXECUTIVE SUMMARY
INTRODUCTION
Estimates of the total number of U.S. associations reach well
above 100,000. Their value to society is more than the billions of
dollars they spend and the multitudes they employ. Their most
significant impact is in the areas of education, produot and safety
standards, professional standards and codes of ethics, public
information, research and statistics, political education, and
community service.
Graphic--Ruler and Band-Aid
Associations spend more than twice as much on standards as the
government spends on foreign aid.
PROFESSIONAL STANDARDS
(Construction workers with hardhats)
Building codes, aircraft maintenance standards, and bursting
strength tests for packages are all part of the product and safety
standards created by associations. Virtually all standards or
guidelines for safe use of a product are born in associations--
from the American Welding Society's technical standards for
acceptable welds to the American Red Cross's requirements for
the handling of blood products to the American Dental
Association's familiar seal of acceptance for products which have
"been shown to be an effective decay-preventive dentifrice that
can be of significant value..."
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Graphic--California & Stack of Books
Associations spend more on higher education than all the states
except California.
EDUCATION
(Gray classroom of men)
Almost 90 percent of the associations surveyed offer education
programs. In many industries and professions, associations offer
the best--and In some cases, the only--form of continuing
education and skill development. Seminars, workshops.
conferences, trade shows, audio and videctapes, and interactive
computer courses are among the many delivery systems for
specialized education.
(Mathcounts)
Education is the most important activity for many associations
whether it's directed outward toward an industry or profession.
MATHCOUNTS, a national mathematical competition among junior
high school students, developed and sponsored by the National
Society of Professional Engineers (right). refocuses attention on
the importance of math by encouraging achievement in this most
essential subject.
ETHICS
(Oral surgeons)
Codes of ethics are crucial to the very functioning of many
professional societies such as those for doctors, dentists,
attorneys, public relations practitioners, journalists, educators,
and government officials. These professions are bound by the
canons contained within their association's bylaws.
RESEARCH
(Screen printing)
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Two-thirds of all associations gather and analyze statistical data
and conduct research. Many organizations rely on reports by
associations as the most reliable data available. Other research
often directly benefits an association's members such as that
conducted by the Soreen Printing Association International and its
Foundation (left) in its Fairfax, Virginia facility where it studies
factors such as weatherability, safety and health, and color
imagery of new inks.
POLITICAL EDUCATION
(In the senator's office)
One of the fundamental functions of many associations is to
provide a unified voice on legislation and regulations affecting a
particular industry or profession. Lawmakers rely on associations
for information and recognize that Intelligent decisions involving
complex issues require input from a variety of associations and
cause-oriented groups. For many associations, political education
consists not of influencing pending legislation, but of explaining
new regulations and guidelines to their members. However,
associations spend a small amount of their expenditures (less than
10 percent) on political education.
COMMUNITY SERVICE
(Doctor examining black patient)
The special ability of associations to mobilize their members as
volunteers in service to communities across the country is being
used to combat drug abuse, illiteracy, homelessness, crime, teen
pregnancy, and many more of society's challenges. For example,
the American Association of Advertising Agencies founded a
program called Media Advertising Partnership for a Drug-Free
America that features $500 million worth of time annually for
free TV and radio commercials as well as print ads. Associations
and community service are a natural combination and are often
paired as the first line of communication and organization after a
disaster. Several associations are involved in local community
food banks such as Second Harvest and other groups that accept
unused food from conventions and meetings. Other associations
actually run community service programs, such as the Medical
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Association of Atlanta, which operates a clinic for homeless
people.
THE WHITE HOUSE
WASHINGTON
March 5, 1990
MEMORANDUM FOR THE PRESIDENT
THROUGH:
CHRISS WINSTON cw
FROM:
DAN MCGROARTY Dmcr
SUBJECT:
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
I. SUMMARY
On Tuesday, March 6, at 2:00 p.m. you will address the
American Society of Association Executives at the Convention
Center (15 min./teleprompter). Over 3000 association
executives are expected to attend.
II. DISCUSSION
This is the first time in its 70-year history that a
President has addressed this group -- the "association for
associations." ASAE represents over 8800 national, state
and local associations, serving more than 215 million people
and companies.
The remarks focus on community service. You recognize
the hard work many associations have already done in their
communities, but you also issue three challenges for them to
become even more involved. Their president is asked to
report their progress to you in six months.
# # #
McGroarty/Dooley
March 5, 1990
3:00 pm
[ASAE]
PRESIDENTIAL REMARKS: AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
THE CONVENTION CENTER, WASHINGTON, D.C.
MARCH 6, 1990
2:00 P.M.
Thank you. [Introductory acknowledgements.] Bill Taylor,
President of ASAE. Neil Milner, Chairman. And to all the
association executives here today: it's my privilege to
be here this afternoon.
I know some people are surprised to hear that there's an
association for associations. But I guess it's only natural for
the heads of organizations like yours to get together themselves.
Some people think of America as a nation of "rugged
individualists" -- alone, against the odds. And that is part of
the American tradition -- but only a part.
There's another tradition -- a tradition as old as America
itself. As old as Pilgrims and the Mayflower Compact -- as old
as the pioneers who settled the West. It's the tradition
Tocqueville described more than 150 years ago, when he wrote
that: "Americans of all ages, all conditions, and all
dispositions constantly form associations."
That shouldn't surprise us -- because the act of association
is nothing less than democracy in action: Individuals
translating common interests into a common cause.
2
And you know, today we see the power of democracy in action
from Moscow to Managua. We see fresh evidence every day that the
democratic ideal we cherish -- the idea we call America -- is
alive everywhere. In the Revolution of '89, that brought down
the Berlin Wall -- and brought freedom to Eastern Europe. Here
in our own hemisphere, in the great victories for democracy in
Panama and Nicaragua. Millions of people, now enjoying the
freedoms America has known for two centuries.
Here at home, we've got to see what these transforming
changes in the world mean for us. And those changes carry a
challenge -- a challenge to us, to find in our freedoms new ways
to solve the problems that threaten our society and our continued
leadership in the world community.
Look around at the problems we face: Drug abuse. Hunger,
homelessness. Illiteracy. Despair in our inner cities. The
breakdown of the family. There's a role, a critical role, for
government in finding solutions -- but we know government doesn't
have all the answers. If we could eliminate these problems --
solve them once and for all -- with more programs, more
bureaucracy -- these problems would have disappeared long ago.
The fact is, government isn't the only organized entity out
there with the power to change things, the power to make a
difference. //
Everyone in this room is well aware of the advantages of
association. // But I don't know whether you are really aware
of the full extent of your power. of the resources -- the
3
expertise -- the potential energy -- your organizations can
command. Your ability to help solve community problems.
I know most associations are already active in community
service -- and I've heard about some of the wonderful work being
done. By the Medical Association of Atlanta -- working after-
hours to provide free medical care to the homeless. By the
Oregon Remodelers Association in Portland -- in Project Pride, a
program to do home repairs for low-income elderly. By the Hotel
Association of New York City -- with its ongoing commitment to
donate surplus food to feed the hungry.
These are just 3 of countless community service projects
your associations are engaged in. A priceless commitment of time
and talent.
That's tremendous -- but it's just the tip of the iceberg.
Just a fraction of all the good works we are capable of.
Because the fact is, coping with the problems we face is
within our power. There is no problem in America that is not
being solved somewhere. Think about that. The programs I've
just mentioned -- in New York, Atlanta, Portland, Oregon -- and
thousands more. Think about ways your organization -- every one
of your members -- can make this mission of serving others their
own. //
There's a story I want to tell today -- a story Martin
Luther King, Jr. told in a speech he made the night before that
terrible day in Memphis 22 years ago. It's a story about serving
others -- and the courage that takes.
4
It's a familiar story -- about the Good Samaritan and the
stranger he helped. But there's another part of the story we
don't always remember. Before the Good Samaritan stopped that
day, two other men saw the injured stranger -- and passed him by.
Dr. King thought long and hard about it, and he used to ask
himself: Why didn't the others stop to help? Dr. King came up
with some good reasons. They didn't stop because they were too
busy. Had more important work waiting down in Jerusalem -- of
far more consequence than helping one unfortunate man. So on
they went.
Then one day Martin Luther King put himself in their shoes.
At the age of 30, on his first trip to the Holy Land, he and his
wife, Coretta, travelled that road from Jerusalem to Jericho --
and Dr. King saw the story of the Good Samaritan in a new light.
That road starts off more than 1000 feet above sea level,
and ends in Jericho 2000 feet below sea level. A twisting road.
Full of blind curves. He imagined the road 2000 years ago, each
curve a perfect ambush point for robbers. And at that moment,
Dr. King realized why the two men didn't stop. It had nothing to
do with the reasons he had imagined. They didn't stop -- because
they were afraid. //
The way Dr. King imagined it, one asked himself: "If I stop
to help this man, what will happen to me?" // And he went on
his way. //
But then the Good Samaritan came along, and asked himself a
different question: "If I don't stop to help this man -- what
5
will happen to him?" He asked himself that question -- and he
found the courage to stop. The courage to help. The courage to
serve. //
Which question do we ask ourselves -- about going down to
the soup kitchen in that dangerous neighborhood. About stopping
on a dark street to help a homeless man. About reaching out to
those desperate kids out there -- kids who have no home life,
who're hooked on drugs, who live a nightmare we can't begin to
imagine. // Doing any of these things isn't easy. Every one
takes an act of courage.
But unlike the Good Samaritan, we don't have to act alone.
Each one of you understands the power of collective action -- how
much we can get done when we work together. Pool our resources.
Combine our talents.
And don't think it won't take courage. // It's going to
take courage to go back to your Member organizations, back to
their CEOs and Boards of Directors and suggest that they place
community service at the center of their agenda. It's going to
take courage to insist that community service has a place -- at
the very heart of every organization. // It will take courage
to make each one believe that from now on in America any
definition of a successful life must include serving others. But
that's just what I'm asking you to do.
Today, I want to lay down some challenges -- challenges to
associations all over America to take up community service:
6
First, build on a firm foundation. Find out what's working
in your industry -- in your profession -- in your community. Let
your members know which community service programs are most
effective -- and challenge them to make them the blue-print for
their own efforts.
Find new ways to use existing assets. I understand that one
of the ASAE's great strengths is its Allied Societies structure -
- 69 state and local organizations, thousands more association
executives. I'm asking each of these Allied Societies to take
the lead in their community for solving social problems -- become
what we call "Points of Light action groups."
Second, set a target of 100% participation in community
service. Challenge your constituents to call on every employee
and member at every level of every organization -- from the CEO
on down to the newest hire -- to make community service their
personal mission. //
Finally, a third challenge. // Recognize those members who
are what I call Points of Light. I've belonged to many
associations in my life, and I know one of the things you do best
is to recognize outstanding performance. So I ask you to turn
the spotlight on community service -- in your newsletters and
magazines, at your annual meetings -- on individuals who give
110% helping people in need -- and on those organizations who
demonstrate 100 % participation in community service. ///
I'm counting on each one of you to take these challenges to
heart. And that's why I'm asking Bill Taylor to report back to
7
me -- 6 months from now. I want to know about that participation
rate -- and the progress you're making. About the Points of
Light actions groups I've challenged you to set up. I want to
hear which programs work best. Who the leading lights are -- the
men and women who've earned our thanks through their service to
others. //
People in this room represent thousands of associations,
organizations of all sorts and sizes. A combined membership of
100 million Americans. //
So today, I'm asking you: Channel that energy into
community service. Tap that power -- and transform a nation.
///
Once again, my thanks for all you've done -- and all that
you are going to do. God bless you -- and God bless the United
States of America.
# # #
THE WHITE HOUSE
WASHINGTON
February 26, 1990
MEMORANDUM FOR DAVID DEMAREST AND CHRISS WINSTON
FROM:
C. GREGG PETERSMEYER up
DEPUTY ASSISTANT TO THE PRESIDENT
AND DIRECTOR, OFFICE OF NATIONAL SERVICE
SUBJECT:
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
MARCH 6, 1990
I understand that the President will be addressing the American
Society of Association Executives on March 6, 1990, on the
subject of a Thousand Points of Light.
This holds the promise of being the most significant address on
this subject by the President since his speech to the New York
Partnership and the Association for a Better New York last June.
We would like the ASAE address to be a major policy statement
about the community service movement. Therefore, I would like to
work extremely closely with whomever you designate as the speech
writer for the event. I would appreciate the opportunity to meet
with that individual immediately.
Thank you very much.
in
203
ASAE:
100 M. total membership.
challenges
E.g., Pts. of Light awards,
Toof.- - on association
1) ashing groups to develop
then own Comm. service initiatives - -
NOT more TIME-
Nor MORE VOLUNTEERS.
Yr. groups institutions exist- - frain your resources.
ovirg one. bigs small.
I
mahe this mission your own.
Left:
gov't is not the principal instations
IF ALL DID,
Would transform this country
JAN 22 1990
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
January 17, 1990
Gregg Petersmeyer
National Service Office
The White House
Washington, DC 20500
Dear Gregg:
During our conversation in your office you asked for
background information on the American Society of Association
Executives. The purpose of this letter is to provide that
background.
Already you have a copy of our Directory which covers our
19,000+ members. Our outreach is to over 100 million
Americans who belong to the organizations served by
executives who are dues paying members.
ASAE's purpose is to train individuals to become better
association executives, recognizing that no one has a degree
in this field and everyone enters from other walks of life.
The training we provide falls into the areas of publications
management, convention management, government relations,
public relations, etc.
The organization is some 70 years of age, has a $16 million
budget, and headquarters at the ASAE building on Eye Street.
I am the chief staff executive of the organization with
a staff that numbers about 125.
Enclosed is a copy of our monthly magazine. Also enclosed
is a copy of our Association Fact Book which explains the
outreach of associations in this country. As you have time
to review the Fact Book, you will have a greater
understanding of the tremendous networking outreach that
associations provide. We offer this tremendous outreach
to you to implement and strengthen the Points of Light
activity.
We recently commissioned the Hudson Institute to do a study
of the Value of Associations to America. The results of
this study will be presented at our Spring Convention,
hopefully on the day prior to President Bush's address.
It will show that associations save the federal government
billions of dollars through all the work they do in
certification, registration, product liability, professional
education, volunteerism, support of charitable causes, etc.
Letter to Gregg Petersmeyer
January 17, 1990
Page 2
Thanks so much, Gregg, for your interest in ASAE. Please
let me know if I can answer any further questions.
Cordially,
R. William Taylor
RWT/cma
Enclosures
asae
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
The ASAE Building
1575 Eye Street, NW
Washington, DC 20005-1168
202-626-ASAE
FAX 202-371-8825
TLX 262115
Peggy - (per Bill TayloR
)
Here are some ther
examples of association
programs. I have put
a check by those that
are associations.
Let me know if
you have any ques tions.
Loui Lee meyough
Lorri Lee McGough
Public Relations Manager
Public Relations & Market Research
asae
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
The ASAE Building
1575 Eye Street, NW
Washington, DC 20005-1168
202-626-2798 Direct Line
FAX 202-371-8825
C
March, 1959
1st time King
to Holy Land
L
COO
MLK 30yrs old
E195.61.B
Services of Mead Data Central
PAGE
2
1ST DOCUMENT of Level 1 printed in FULL format.
Public Papers of the Presidents
Remarks at a Luncheon Hosted by the New York Partnership
and the Association for a Better New York in New York City
25 Weekly Comp. Pres. Doc. 959
June 22, 1989
LENGTH: 2194 words
Distinguished guests and ladies and gentlemen, Barbara and I appreciate this
wonderful turnout, this generous reception; and let me salute that magnificant
film. And thank you, Ray, for putting it together. I just stopped choking up
coming from Covenant House, and now I had to go through it again here at lunch.
But it was a moving call to action.
What a few weeks it's been. Things are moving on a lot of fronts. NATO --
moving in the right direction. China - we're all very concerned about that.
As I say, I just came from Covenant House, so I feel uplifted by that. And
yesterday -- if 1 might make a very personal observation before addressing
myself to the subject at hand, I want to comment on the Supreme Court decision
about our flag. 1 understand the legal basis for that decision, and I respect
the Supreme Court. And as President of the United States, I will see that the
law of the land is fully supported. But I have to give you my personal,
emotional response. Flag-burning is wrong - dead wrong -- and the flag of the
United States is very, very special.
It is indeed an honor to address the members and guests of the New York
Partnership and also the Association for a Better New York. For already
you've enriched fields from business and labor to education and the media. And
we meet today to go still further, to join hands and link hearts, as the film
said, to light the American sky.
I begin with a single, simple statement: There is no problem in America that
is not being solved somewhere. There is no problem in America that is not
being solved somewhere -- think of that. Today millions of Americans, the quiet
Americans, the selfless Americans, are giving of their time and themselves. And
they work at day-care centers and inner-city schools, homes for the elderly,
anywhere there's a need, anytime they are needed, making a difference in the
lives of those for whom the American dream seems an impossible dream.
And already, this involvement, what we term national or community service,
has helped countless Americans find self-respect and dignity. But the job is
far from complete. Too many Americans still endure a living nightmare of want,
a living nightmare of isolation. And that must stop. Ladies and gentlemen, we
must bring back those who feel unwelcome. We must reawaken their hope for the
future.
We know that government can't rebuild a family or reclaim a sense of
neighborhood. We know that during the past two decades we've spent more money
on more social programs than at any time in our history, and some problems
aren't better. In fact, some are worse. Most Americans understand that the key
to constructive change is building relationships, not bureaucracies. And they
know that those who say, "It's government's problem," are really part of the
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problems themselves.
All my life I've believed that government could not substitute for "do unto
others." Barbara and 1, like I told Lew and David and Jim Robinson --- it's like
preaching to the choir here today --- that Barbara and I, like all of you here,
have tried to pitch in, in some way do our small part. Midland, Texas - I'll
never forget it. It was starting a YMCA working with the United Way, coaching a
little league ball team, helping to build a community theater. And dating back
to --- way back to my days in New Haven, raising funds for the United Negro
College Fund. And I'm not going to give you equal time because 50 many of you
have done so much more.
We've all done these things, and as we participated, we fulfilled ourselves,
learning that we are not what we drive or where we live or what kind of clothes
we wear; rather, learning that America's greatness rests on the goodness of her
people. And these beliefs are beyond any individual; they're timeless. Today
more than ever, we need community service to help dropouts, pregnant teens, drug
abusers, the homeless, AIDS victims, the hungry and illiterate. Often they are
disadvantaged, and as their communities disintegrate around them, they become
disconnected from society.
Our challenge, then, is to raise their spirits and their expectations by
engaging each citizen, school and business and church, synagogue and service
organization and civic group. For this is what I mean when I talked about "a
thousand points of light": that vast galaxy of people and institutions working
together to solve problems in their own backyard.
I am here today to ask that both sectors, private and public, and all
branches of all levels of government: Join this great movement to extend
national service into every corner of America. For it's a movement, bold and
unprecedented. This is not a program, not another bureaucracy.
Let met tell you the strategy of this movement: first, to issue a call to
action and to claim problems as your own; second, to identify, enlarge, and
recreate what is working; and third, to discover and encourage new leaders.
First, our call to action - It is individual, and yet collective. And it
begins this afternoon with you. So, today I ask all Americans and all
institutions, large and small, to make service central to your life and work. I
urge all business leaders to consider community service in hiring, compensation,
and promotion decisions. I call upon nonprofit and service groups to open your
doors to all those who want to help, irrespective of age, background, or level
of experience. And leaders of high schools and colleges, I urge you to uphold
the values of community service and to encourage students, faculty, and
personnel to serve others. To every corporation, large and small, I say: Begin
a literacy program that teaches each employee how to read. And to every member
of a body of higher learning: Start a Big Brother or Big Sister program for kids
in your neighborhood. Of every church and synagogue, I ask: Become an
around-the-clock community center. And of every restaurant and grocery store:
Distribute surplus food to soup kitchens and local shelters.
And to the youth of America, I issue a special appeal. Yesterday on the
South Lawn of the White House, we held a kickoff rally for a key element of our
strategy: the YES Initiative, or Youth Engaged In Service to America. It was
attended by thousands of kids, some of those points of light I like to talk
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about. And I challenged every young American to fight against self-absorption
and to emulate those leaders who have shown that there is no problem in America
that is not being solved somewhere.
Their presence reminded me of the saying: "Life is not a state of time; life
is a state of mind." So is our call to community service. It summons the young
and the old. I believe Americans will listen to that call. Emerson once said:
"The greatest gift is a portion of thyself." Well, today, across our 50 States,
groups and individuals are giving of, not to, themselves. Americans like these
are missionaries, and they're heroes. And our mission is to achieve nationally
what they're doing locally.
To complete it will require a catalyst. And so, that brings me to the second
part of our strategy, and I am proud to announce it now: a new effort to
identify service programs that work and then carry them to America. We call
this catalyst the Points of Light Initiative, a foundation of which I will serve
as honorary chairman and that will help make our movement a reality.
I will soon ask Congress for $25 million annually to support this initiative,
which in turn will seek matching funds from the private sector. But I will also
name an advisory committee to report to me within 45 days of its first meeting
on the structure, composition, and legislation needed to achieve the
foundation's goals. And I am very pleased and proud to announce today that
Governor Tom Kean of New Jersey, one of this nation's most dedicated and caring
public servants, has agreed to head this committee. Tom, thank you very much.
But look, a Federal effort alone cannot succeed. And therefore, today WE
invite each Governor, and through them the mayors of all municipalities, to join
our movement by forming State and local Points of Light Working Groups composed
of outstanding leaders. These individuals will become a vehicle to solve
problems locally and to help solve problems nationally. The Points of
Light Initiative will be a magnet for the best ideas and brightest programs in
community service. For while countless service initiatives are already working
successfully, they're too often isolated, too often unknown to others. Our
foundation will change all that. By bringing success stores to other
communities, we will repeat them across the Nation.
We will repeat them through a foundation initiative to be called the ServNet
Project. Professional firms, corporations, unions, schools, religious, civic,
and not-for-profit groups will be asked to donate the services of some of their
most important, talented, and promising people for a period of time. These
extraordinary individuals will form and lead peer-to-peer working groups. For
example, lawyers going to fellow laywers, teachers to fellow teachers, union
members to fellow union members. ServNet will provide training and technical
assistance, showing what works and what doesn't.
But we also have to improve current methods of matching people with
meaningful service opportunities. Volunteers centers should be directly
accessible to all Americans in their neighborhoods. Such contact points may be
in a place of worship or union hall or library or fire station, a business
building, service group headquarters, neighborhood home -- you name it.
Over time, through an initiative called the ServLink Project, the foundation
will stimulate the development through private sector resources of technology
links between those who wish to serve and those needing service in the
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25 Weekly Comp. Pres. Doc. 959
inquirer's own community. And in addition, we will ask banks, credit card
users, telephone and utility companies to include in statement envelopes
information about how people and their institutions can become engaged in
serving others.
And like the foundation itself, these efforts can help individuals and
institutions provide new hope to America. And so can the third part of our
movement's strategy: our initiative to discover and encourage new leaders of
every age in every town and city, and to inspire them to devote their talents
and energies to national service, and then to honor those who excel.
Through the foundation, the YES Initiative will annually select two
college-aged youth from each State as President's National Service Youth
Representatives. And they'll spend 1 year traveling through their regions as
service ambassadors, urging other young Americans to get involved. And Points
of Light will convene youth and regional Presidential Leadership Forums, uniting
young people, educators, and community activists.
From such action will come achievement. And such achievement should be
rewarded. And so, we'll ask media from small-town weeklies to network
television to profile the brightest stars of community service. And our
foundatin will also recognize successful community initiatives and outstanding
leaders through two new Presidential awards: the National Service Youth
Leadership Awards, given each year to individuals, and the Build A Community
Award, honoring partnerships which work together to strengthen families and
decaying neighborhoods in America.
All of this help fulfill us as Americans by asking us to combat problems like
lonliness and poverty and drug abuse and homelessness. We cannot afford to
fail, and we won't. For as Americans, we know what is at stake. We know that
voluntarism can help those free-falling through society. We know that as
citizens and institutions we can use one-to-one caring to truly love thy
neighbor. And we know, finally, that from now on any definition of a successful
life must include serving others. And we must resolve to carry this belief to
every person in the land.
Two centuries ago just last year, Alexander Hamilton sent a letter urging
General Washington seek the Presidency. And he wrote him: "The point of light
in which you stand will make an infinite difference." My friends, national
service will succeed. It can make an infinite difference in the life of these
United States, for a thousand points can light the lives of a people and a
nation. Remember, there is no problem that is not being solved somewhere in
America. You - you in this room who have already done 50 much --- can prove
that statement a thousand times over. It is in our hands.
God bless you. We need your help. And God bless our great country. Thank
you.
Note: The President spoke at 1:35 p.m. in the Grand Ballroom of the New York
Hilton Hotel. In his remarks, he referred to Ray Chambers, chairman of WESRAY
Capital Corp.; Lewis Rudin, chairman of the Association for a Better New York;
David Rockefeller and James D. Robinson III, founder and chairman of the New
York Partnership, respectively. Prior to the President's remarks, a video on
voluntarism was shown.
LEXIS® NEXIS® LEXIS® NEXIS
SENT BY: ASAE
: 2-28-90 10:40AM :
202289099-
2024562412: 1
asae
#2345 100
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
Predent
The ASAE Building
1575 Eye Shoot, NW
Washington, DC 20006
202-626-2700
FEB 28 1990
February 28, 1990
C. Gregg Petersmeyer
FEB 28 1990
Deputy Assistant to the President
and Director
Office of National Service
The White House
Washington, DC 20500
Dear Gregg:
Enclosed are two documents already developed
prior to our phone conversation today that may
be pertinent to the President's speech. I'll
send additional information before the day is
over.
Cordially,
Bill R William Taylor
RWT/bkm
Enclosure
SENT BY:ASAE
: 2-28-90 10:40AM :
2022890994
2024562412:# 2
Suggested Talking Points
1. Associations are a natural avenue of communication to reach
American citizens. A survey by ASAE showed seven of every ten adult
Americans belong to at least one association, and one of every four
Americans belongs to four or more associations -- a very high level of
involvement!
2. Associations contribute an enormous amount of volunteer effort
for the benefit of Society. While many associations are formed for
altruistic or charitable reasons, even the 23,000 national business
associations (trade and professional groups) devote about 13% of their
expenditures to community service.
3. Some examples of association activities paralleling the 1000
Points of Light initiative (hundreds of associations are involved in
activities of this type; these are just a fev axamples):
0
DISASTER RELIEF -- Within hours of the San Francisco
earthquake last year the California Trucking Association had
surveyed which roads were still passable and had placed the
call over the vires for water carriers and other relief
equipment.
o
HOMELESSNESS -- The American Institute of Architects'
"Search for Shelter Program" helps local governments
identify and implement low cost shelters.
o
DRUGS -- Scores of associations are involved in "Just Say
No" programs. One of the largest involves the American
Association of Advertising Agencies and other groups in a
Partnership for a Drug Free America. The program prepares
pro bono ads and includes donated air time to change young
people's attitudes about drugs.
o
CHILD FIND -- The American Gas Association's National Child
Watch Campaign helps locate abducted children through a
systematic nationwide display of photos. The National
Truckstop Operators Association has also been successful in
finding missing children by quickly alerting truckstops
nationvide.
a
TRAINING DISADVANTAGED YOUTH -- The Restaurants of Oregon
Association operates HOT FOOD, Inc. for the dual purpose of
training disadvantaged individuals for careers in the
hopsitality industry and providing free meals for low-income
persons.
SENT BY:ASAE
; 2-28-90 10:41AM :
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AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R William Taylor, CAE
The ASAE Building
President
1575 Eye Sheet, NW
Washington, DC 20005
202-625-2700
January 17, 1990
Gregg Petersmeyer
National Service Office
The White House
Washington, DC 20500
Dear Gregg:
During our conversation in your office you asked for
background information on the American Society of Association
Executives. The purpose of this letter is to provide that
background.
Already you have a copy of our Directory which covers our
19,000+ members. Our outreach is to over 100 million
Americans who belong to the organizations served by
executives who are dues paying members.
ASAE's purpose is to train individuals to become better
association executives, recognizing that no one has a degree
in this field and everyone enters from other walks of life.
The training we provide falls into the areas of publications
management, convention management, government relations,
public relations, etc.
The organization is some 70 years of age, has a $16 million
budget, and headquarters at the ASAE building on Eye Street.
I am the chief staff executive of the organization with
a staff that numbers about 125.
Enclosed is a copy of our monthly magazine. Also enclosed
is a copy of our Association Fact Book which explains the
outreach of associations in this country. As you have time
to review the Fact Book, you will have a greater
understanding of the tremendous networking outreach that
associations provide. We offer this tremendous outreach
to you to implement and strengthen the Points of Light
activity.
We recently commissioned the Hudson Institute to do a study
of the Value of Associations to America. The results of
this study will be presented at our Spring Convention,
hopefully on the day prior to President Bush's address.
It will show that associations save the federal government
billions of dollars through all the work they do in
certification, registration, product liability, professional
education, volunteerism, support of charitable causes, etc.
SENT BY:ASAE
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Letter to Gregg Petersmeyer
January 17, 1990
Page 2
Thanks so much, Gregg, for your interest in ASAE. Please
let me know if I can answer any further questions.
Cordially,
Ju Jay R William Taylor
RWT/cma
Enclosures
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AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DO 20005
202-626-2700
January 17, 1990
Gregg Petersmeyer
National Service Office
The White House
Washington, DC 20500
Dear Gregg:
Thanks very much for giving me a copy of the document that
explains the strategy to be pursued through the Points of
Light Initiative Foundation. The outreach by ASAE to 100
million Americans can play a major role in a number of these
strategies.
Under the strategy of "Claiming Society's Problems as Your
Own", ASAE offers a communications vehicle that reaches
more organizations and associations than any other in
America. Ours is the most cost effective and efficient
vehicle available anywhere to communicate on the Points
of Light Initiative to "every family, corporation, firm,
school, place of worship, union, club, or association".
The associations affiliated with ASAE reach out to each
of these communities.
Not only can ASAE's outreach sensitize a large percentage
of Americans on the importance of the Points of Light
Initiative, but the many associations affiliated with ASAE
are in an excellent position to convince individuals as
to how their unique skills can be used to overcome the
nation's social problems. Many who want to help do not
know how to help.
Associations affiliated with ASAE will get behind the effort
to place paramount importance on community service and
instill the conviction that any definition of a successful
life must include serving others.
Certainly ASAE could launch an awards program that will
"identify, enlarge, and multiply what 18 working". We can
encourage every association affiliated with ASAE to have
their own individual awards program, feeding into a program
managed by ASAE covering all associations (and possibly
all corporations) with the top winners being recognized
at the White House.
Through our seventy "Allied Societies" we can reach out
to every state to form and to reinvigorate Points of Light
action groups. We would be delighted if you would address
SENT BY:ASAE
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Letter to Gregg Petersmeyer
January 17, 1990
Page 2
the leaders of our Allied Societies when they are in
Washington in March for our Spring Convention. Through
these state societies of association executives, we should
will able to discover, encourage, and develop leaders.
They could take the lead in establishing awards programs
on a state basis.
All in all, Gregg, ASAE is ready to play a major role in
carrying out the strategies of the Points of Light
Initiative. We certainly hope that you will let us work
closely with you.
Cordially,
Puter R. William Taylor
RWT/cma
bec:
yorki
SENT BY:ASAE
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asae
IMPORTANT
MESSAGE!
TO REPLY BY FAX, DIAL (202) 371-8825
TO Gregg Petersmeyer
FROM Bill Taylor
COMPANY Office of Natil Sru.
DIRECT LINE 202 826-2700
DATE February 28, 1990
OPERATOR Ben
TIME
3
Number of pages
COMMENTS:
(Including this cover)
American Society of Association Executives
1575 Eye Street, NW, Washington, DC 20005 (202) 626-2723
2-28-90
4:27PM
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Toyles, CAT
The ASAE suiding
President
1675 Eye Street, NW
Washington, DC 20005
202-626-2700
February 28, 1990
Gregg Petersmeyer
Deputy Assistant to the President
and Director
Office of National Service
The White House
Washington, DC 20500
Dear Gregg:
We hope that President Bush will challenge ASAE members
to become the backbone of his Points of Light Initiative.
This will be a challenge to which ASAE's 20,000 members
will aggressively respond. Since these are individuals
who head the trade associations, professional societies,
charitable and philanthropic organizations in this nation,
they have the outreach to respond effectively.
Associations affiliated with ASAE have over 100 million
members collectively.
ASAE members proved their ability and willingness to
respond to the social problems of this nation by the many
community service programs in which they already
participate. The White House has previously recognized
their diverse contributions through a program funded by
ASAE. They are ready to respond still more aggressively
now, agreeing strongly with the President's statement
that the definition of a successful life must include
effective public service.
Responding to the Points of Light Initiative strategy,
ASAE members are ready to lead an effort to cause groups
and organizations to "claim society's problems as their
own". ASAE members can carry the White House message
to every company and every practicing professional in
the country. We will gladly accept a challenge to inspire
100 million members of American associations to respond
to this White House call for action.
Also, ASAE and its members can help to "identify, enlarge
and multiply" what is working. We can do this through
the creation of an awards program if that would be
acceptable. Our experience in working with the White
House gives us insight into what is needed to stimulate
and recognize activities that are effective in responding
to the nation's social ills. We can work through ASAE's
68 societies of association executives, located in major
cities across the country, to develop Points of Light
SENT BY:ASAE
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Action Groups. These groups can serve as catalysts for
community action and as new engines for social change.
Associations certainly can be effective in "discovering,
encouraging and developing individuals, groups and
organizations" to become involved. With the guidance
of the White House National Service Office and the Points
of Light Foundation, we can energize the members of
associations to respond to these initiatives, providing
them with examples of efforts that have succeeded
elsewhere.
The President's challenge to ASAE will be carried to each
of our 20,000 members. Each will be asked to publicize
the Presidents' challenge to their members in their
respective magazines, newspapers and newsletters. We
will work with you to develop compelling strategies in
order to stimulate the best possible response.
Cordially,
Full toy U
R. William Taylor
RWT/bkm
AUSTIN SMILES
Austin Plastic Surgery Foundation, Austin, TX
The AUSTIN SMILES program takes the surgical expertise of members of the
Austin Society of Plastic and Reconstructive Surgeons to third world
countries and trains local medical staffs to do post-operative and long term
follow-up care of these patients. Severe cases are brought back to Texas
for treatment.
Between February 1988 and 1989, a medical team did reconstructive surgery on
130 patients and sent individual doctors to Brazil and the Phillipines to do
50 more surgeries. AUSTIN SMILES is presently arranging and coordinating
for 25 children from Mexico to receive open heart surgery in Austin, free of
charge. The plastic surgeons originally donated $100,000 for this project
and always cover their own costs during missions. AUSTIN SMILES directed
fund raising efforts to sponsor parts of the medical missions and stimulated
the Austin community interest and involvement through the adopt-a-smile
program. Through this community outreach effort, Austin pilots have
volunteered to transport medical teams, area businesses donate supplies and
equipment.
Through AUSTIN SMILES student internships and field experience were provided
to Austin area high school and university students interested in medical,
social work, nursing, sociology, international and diplomatic affairs and
journalism careers.
AUSTIN SMILES has helped to develop diplomatic relations with local
governments, medical communities in both the United States and Central
America, the patients and their families.
CONTACT:
Janice Hughes (512) 451-9300
YWCA CRISIS CENTER REMODELING PROJECT
Boise Cascade Corporation, Boise, ID
The YWCA Crisis Center is the only agency in Boise offering 24-hour
emergency housing and a crisis line for victims of domestic violence and
sexual assault. The Center houses about 200 battered women and children
each year. Although the Center has a wonderful mission, the conditions
there are less than desirable.
Quarters were dilapidated, overcrowded, poorly lit, and the paint on the
walls was old and peeling. The kitchen had broken, unsafe appliances. The
bathrooms were small and had damaged ceilings, floors and walls. Repairs
could not be made because there was not enough money or volunteer labor
available.
The YWCA CRISIS CENTER REMODELING PROJECT organized 160 volunteers who
donated more than 2,600 hours of work in two months. Renovations included a
new kitchen to accommodate group living, remodeled bathrooms, new floors and
carpets, new bunk and trundle beds and cribs. Individuals and organizations
donated $80,000 in cash, equipment, products and services.
CONTACT:
Elaine Nielsen (208) 384-6482
PROJECT TEACH
Charleston Regional Chamber of Commerce and Development, the Kanawha County
Schools, Charleston, WV
PROJECT TEACH (Teaching Everyone About Computers Here) was born from the
need for substitutes to teach the students of Kanawha County schools while
their regular teachers were being trained on the school's computer system.
Although funds were not available to hire substitutes, all members of the
Chamber were asked to participate by donating employees, time and/or funds
to assist in the teachers' computer training. Volunteers from businesses
and civic organizations were sent out, on company time, to substitute while
teachers attended in-service computer training. Contributed funds helped
cover administrative expenses.
Volunteers exposed students to alternative educational experiences by
"teaching" them about their jobs and hobbies and by conducting field trips.
Through PROJECT TEACH, previously untapped resource persons have been
discovered and many of the volunteers are being used by the school system
outside PROJECT TEACH.
CONTACT:
Marietta Crews (304) 345-0770
THE MILLION DOLLAR MACHINE SCHOLARSHIP PROGRAM
The Edward J. DeBartolo Corporation, Youngstown, OH
Preventing substance abuse, assisting children in setting personal goals and
inspiring them to live up to their full potential are the missions of the
MILLION DOLLAR MACHINE PROGRAM. The curriculum is introduced to students
via a special assembly held at each school. An interactive robotic
instructor conducts the session and teachers receive guides for follow-up
lessons. Color posters and buttons are also provided to enforce the
program's message. The DeBartolo Corporation funds this program as a
community service project. Each of the 60 malls they manage nationwide give
MILLION DOLLAR MACHINE scholarships to 8 neighboring elementary schools.
The program teaches children self-esteem, teamwork, decision making, health,
and drug abuse refusal skills. The DeBartolo Corporation covers expenses
including travel, coordination, instructor salaries and printed materials.
Personnel from each mall are assigned to assist the schools in implementing
the program. In total, scholarships were presented to almost 500 elementary
schools in 17 states and over 120,000 participated in the program at no cost
to the schools or public.
CONTACT:
Kent Davis (609) 261-2162
THE JELL-0 READING ROCKET
General Foods USA, White Plains, NY
THE JELL-0 READING ROCKET program motivates children to read, fosters a love
of books among readers at an early age, involves parents in their children's
reading development, and creates a foundation for a lifelong habit of
reading.
Launched in the Fall of 1988, the program offers educators a flexible
resource that encourages children to discover the universe of books and the
pleasures derived from reading at a critical point in their reading
development, grades 2-4. All of the program's materials, which include an
original storybook, teacher's guide, activity sheets, and a poster were
reviewed by a council representing the country's leading educational
organizations.
A broad-based education campaign (including the print and broadcast media, a
brochure for parents, and a publicity effort in education journals) was
launched to supplement the program. Over 700,000 students are now using the
program which will expand into the 1990's.
CONTACT:
Margaret Booth (212) 736-5050
SLUMLORDS INVADE MY ENVIRONMENT (S.L.I.M.E.)
Greater Dallas Board of Realtors (GDBR), Dallas, TX
The S.L.I.M.E. program is an effort of over 300 GDBR members serving as
voluntary "deputy neighborhood inspectors" to help the city of Dallas
identify and report serious housing, health, and safety code violations.
S.L.I.M.E. also helps to identify absentee owners of such properties through
participating title companies. Absentee owners are identified and the
information is submitted to the city to aid in code enforcement.
The S.L.I.M.E. program not only improves the quality and availability of
low-income housing in Dallas; it eliminates the "slumlord blight" in the
city's neighborhoods and relieves the city of the time-consuming burden of
locating hard-to-find housing owners without impacting the city's budget.
CONTAGT:
Jim Coles (214) 637-6660
371-3423
3429 Press 3536
Lori
Gough
Pub Rel Mgar
address
ASAE
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70yr 1st hist. time
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VOLUNTEER TORNADO RELIEF EFFORT
Home Builders Association of Raleigh-Wake County (HBARWC), Raleigh, NC
Hours before a tornado was to hit the Raleigh-Wake County area, the HBARWC
Disaster-Relief Committee met to discuss disaster relief efforts with the
American Red Cross and United Way. They identified a need for a centrally
located facility where supplies could be distributed. Later that morning, a
building under construction by the HBARWC members was transformed into the
facility. Public service announcements were issued and later that afternoon
members and the general public started to respond to the crisis. By 6:00
p.m. citizens and members flowed into the facility offering food, clothing
and monetary assistance.
It was at this point that HBARWC realized its potential in coordinating a
massive clean-up effort in the Raleigh-Wake County area: it could obtain
volunteer manpower from the general public and from the membership it
received equipment, heavy machinery and the experience in home repair.
Throughout the following week HBARWC matched volunteers with victims. With
the help of over 1,000 volunteers and donated materials, a clean-up that
would have taken weeks took only days.
CONTACT:
Steve Taylor (919) 833-2981
ENABLING TECHNOLOGY - ABLENET
Honeywell, Minneapolis, MN
The ABLENET program was born almost nine years ago when a Honeywell chemist,
Lee Hallgren, used his free time to make special devices to assist the
physically handicapped accomplish things they otherwise could not have
done. Devices for turning on a light, ringing a bell, operating a
television or computer or running a toy were developed. This chemists'
knack for problem-solving flourished as he inspired over 70 other Honeywell
employees to get involved as volunteers in the ABLENET project.
By 1985, Hallgren's switches were being used in Development Achievement
Centers for the handicapped. Due to its success, they were made available
nationwide and close to 10,000 were sold. Honeywell community involvement
programs involves funding from its Foundation, involvement of employees,
partnerships with community groups and finally is internalized in Honeywell
operations.
CONTACT:
Lee Hallgren (612) 887-4511
SKILLS FOR ADOLESCENCE
International Association of Lions Clubs, Woodbury, TN
This youth development program for middle school youth is designed to
address the problems causing drug and alcohol abuse. Problems of self-
esteem, relationships with family and friends, positive decision-making
skills, citizenship, respect of others, and many other developmental
fundamentals are taken to the classroom through this program.
Due to SKILLS FOR ADOLESCENCE's comprehensiveness and the efforts of over
25,000 Lions, it has become the most widely used school-based positive youth
development program in the world. Almost 12,000 communities in the United
States and other countries have implemented SKILLS FOR ADOLESCENCE. Now in
its fifth year the program has impacted the lives of over 6 million youth,
their families, teachers, and peers.
CONTACT:
Mark Lukas (312) 571-5466
CHARITY DAY
McCormick & Company, Inc., Hunt Valley, MD
Established almost 50 years ago, CHARITY DAY is an extension of McCormick &
Company's philosophy in which employees build community spirit by "thinking
twice for their fellow individual for every one thought they give to
themselves." Over the years, thousands of McCormick employees have shown
their belief and agreement with this attitude by working one Saturday a year
with their pay going to local charities. Each dollar of an employee's pay
is matched and by one dollar from the Company. As the Company has grown,
new units have adopted the CHARITY DAY tradition, with the money raised
staying in the local community.
In 1988, more than $650,000 was generated by CHARITY DAYS at McCormick
operations nation wide.
CONTACT:
Mac Barrett (301) 771-7310
ATLANTA HEALTH CARE CLINIC FOR THE HOMELESS
Medical Association of Atlanta, Atlanta, GA
In 1986 an effort was launched to assist the city of Atlanta with its
problem of the health care needs of the city's increasing homeless
population. Meetings between the MAA and the city of Atlanta determined
that physician MAA members could best serve the homeless by providing free
medical care at an accessible inner-city location. MAA surveyed its members
to find out individual member interest in the ATLANTA HEALTH CARE CLINIC.
Over 150 members indicated they would donate their time and services to
staff a weeknight clinic. With the help of local hospitals and pharmacies,
the CLINIC was stocked with medical equipment and supplies. In 1986 the
clinic opened and has remained open ever since. Since its opening almost
100 physicians have devoted over 1,000 hours of care for over 2,000 homeless
persons. Efforts are being made to extend clinic coverage to the weekends
and establish designated days for specialty care such as gynecology,
pediatrics, dermatology, opthamology, etc.
CONTACT:
John Westenberger, CAE (404) 881-1020
SCHOLARSHIP BUILDER
Merrill Lynch and the National Urban League, New York, NY
America's drop-out and illiteracy rates rob the nation of a productive
resource for the work place: one-third of our nations 18 year olds. Due to
this, Merrill Lynch and the National Urban League initiated the SCHOLARSHIP
BUILDER program where 250 inner-city first graders from ten cities are given
a scholarship to attend college upon high school graduation.
Formally started in November of 1988, 25 students were chosen from schools
in Atlanta, Boston, Chicago, Detroit, Houston, Los Angeles, Miami, New York,
Philadelphia, and Washington, DC. Parents, local Urban League employees and
Merrill Lynch volunteers are involved with and monitor these students from
first grade to the completion of high school. Upon high school graduation,
these children are awarded a scholarship for up to four years of college
tuition or $2,000 for those going immediately into the workforce or the
military.
Information kits on the program were distributed to community leaders and
news media to ensure community support for the program and to stimulate
emulation by other corporations and individuals.
CONTACT:
Westina Matthews (212) 236-4326
FAMILY-TO-FAMILY INITIATIVE
Mervyn's/Dayton Hudson Foundation, Hayward, CA
Through FAMILY-TO-FAMILY, Mervyn's and the Dayton Hudson Foundation have
committed $3.7 million from 1988-1991 to develop and strengthen training for
family day care providers. The program assists the child care profession
by providing a national accreditation model representing quality standards
for family day care. The results to be achieved by 1991 include: the
accreditation of 900 providers in 15 communities; the creation of 15 local
family day home training institutes; 4,000 providers, of which 2,000 will be
new recruits, will be trained providing 20,000 children with a quality
family day care environment; a major consumer education effort to increase
parents' awareness and expectation of quality in family day care.
It is expected that the FAMILY-TO-FAMILY INITIATIVE will have an impact
beyond 1991. Parents will consider accreditation of a provider as a "seal
of approval", training institutes will be replicated many times over, and
operating costs for providers will decrease as they learn new business
management skills and are exposed to cost-saving resource-sharing programs.
CONTACT:
Sandra Salyer (415) 786-8892
WORK WORKS
National Association of Broadcasters and National Alliance of Business,
Washington, DC
In an effort to help drop-out and at-risk youth, two major national trade
associations, rock musicians and local employment and training agencies are
donating their time and talent to reach out to these young people through
WORK WORKS.
At rock concerts across the country, musical groups appealing to young
people are stressing the theme that getting a good education equals getting
a good job. In thirty cities, on-site registration booths from local
industry councils and youth services volunteers were available to enroll
young people in placement and training programs. Within a twelve week
period in 1988, more than 100,000 young people received information and
25,000 obtained full-time, summer employment or applied for some form of
education or training assistance.
Out-of-pocket expenses to date for the campaign have been less than $20,000
due to the volunteer efforts and pro-bono donations of the rock groups,
concert auditorium authorities, manpower from local private industry
councils, and members of the National Association of Broadcasters and the
National Alliance of Business.
CONTACT:
Don LeBrecht (202) 429-5330
PUBLIC SERVICE PROGRAM
National Association of Life Underwriters, Washington, DC
Dedicated to the well-being of their communities, local Associations of Life
Underwriters across the country, sponsor various community outreach programs
to alleviate social and economic problems. In the past year, over 15,000
Life Underwriter members have taken advantage of the opportunity to
personally take action in addressing their community's needs. NALU
headquarters provides project ideas and guidelines to each members
association for each one to response with projects that will fulfill the
needs of their community.
Needs that have been addressed over the past year include:
- drug abuse prevention
- March of Dimes
- Red Cross
- Medic Alert International
- American Heart Association
- American Cancer Society
- Muscular Dystrophy Association
. - Cystic Fibrosis
- Leukemia Society
- Special Olympics
- Multiple Sclerosis
- juvenile offenders
- elderly assistance
- blood-pressure screening
- Juvenile Diabetes
- food drives
- Make-A-Wish Foundation
- homeless support
CONTACT:
Kerry Kruckle (202) 331-6048
JAMES STREET TUTORIAL PROGRAM
New Jersey Bell, Newark, NJ
Each week during the school year, third and fourth graders from schools
throughout the Newark area spend one hour at the employee cafeteria at New
Jersey Bell headquarters. When they arrive they are greeted by New Jersey
Bell volunteers, who tutor students in math and reading. A tutor is
assigned to each child and remains with him or her for the duration of the
program. Through this one-on-one relationship, the child builds trust and
more often than not gains a new friend. Many tutors spend time with their
students outside the classroom and often become the big brother or sister
the child needs. Also, by remaining with the same student, the tutor can
gauge his student's progress and address specific needs.
Along with improving the academic skills of the students in the Newark area,
the JAMES STREET TUTORIAL PROGRAM has given children adult role models who
have taken special interest in their lives. As long as their are children
in need, this program will continue.
CONTACT:
Brud Davis (201) 649-4944
PROJECT PRIDE
you locates Set. needy agely
Oregon Remodelers Association, Portland, OR
PROJECT PRIDE involves the selection of 50 Portland homes owned by low-
income elderly persons which could be repaired in a one-day effort by
volunteers using donated materials. The project is co-sponsored by
Metropolitan Family Services (which identifies the homes and coordinates the
volunteers) and Fred Meyer Hardware Stores (which donate the materials)
while O.R.A. members provide professional direction for the repair and
maintenance crews of volunteers.
O.R.A. remodeling professionals evaluate the nominated homes to ensure that
the repairs can be successfully completed by volunteers in the one day time
period. PROJECT PRIDE took place in October of 1988 with 200 volunteers
participating. The press, co-sponsor representatives, and government
officials were present for the kick-off.
The program's success has prompted similar events in other communities and
in Portland, PROJECT PRIDE has expanded to include additional homes in other
sections of the city and efforts to clean up parks, roadsides and private
property.
3rd yr.
CONTACT:
Clark Schenkenberger (503) 226-2721
1988
PHILADELPHIA VOLUNTEERS FOR THE INDIGENT PROGRAM (PHILADELPHIA VIP)
Philadelphia Bar Foundation and Community Legal Services, Inc.
Philadelphia, PA
PHILADELPHIA VIP is an effort on the part of the Philadelphia legal
community to deliver quality legal services, without charge, to the city's
400,000 poor. This partnership between the Bar Association and Community
Legal Services (a law firm aiding the poverty stricken) has received the
support from Black, Hispanic, Asian, plaintiff and defense bar associations.
Volunteers come from large and small firms in the Philadelphia area and
include partners, associates, paralegals, court reporters, real estate
appraisers, physicians, educators, law professors, recent retirees, and
students, to name a few. All cases are screened for income eligibility and
legal merit before the referrals are made. Quality control is assured by
the most extensive (free) training program of its kind in the country, with
computer-assisted monitoring of individual cases, and oversight provided by
a Board of Directors that includes clients, community representatives, and
judges from both the state and federal judiciary.
CONTACT:
Kenneth Shear (215) 238-6300
FOCUS ON HUNGER
The Pillsbury Company, Minneapolis, MN
For the past five and a half years, Pillsbury has assumed a corporate
leadership role in seeking and accomplishing long- and short-term solutions
to this country's hunger and malnutrition problem. Efforts include the
donations of over $3.4 million in hunger-related grants and nearly 20
million pounds of food for emergency use. Pillsbury employees offer their
volunteer time and Pillsbury's senior managment are leading the FOCUS ON
HUNGER campaign.
Short-term strategies include product donations, Second Harvest, employees
providing technical assistance to more than 200 food banks, food assistance
and on-site feeding programs, and the underwriting of two studies on the
effectiveness of emergency food networks in Minnesota and the nation. Long-
term strategies include public policy analysis and model-building to promote
more effective public sector responses to hunger, research about the nature
and extent of hunger in America, and public education and information
efforts to inform the American public about hunger and malnutrition.
CONTACT:
Carol Truesdell (612) 330-4629
VOLUNTEER OUTREACH
Potomac Electric Power Company, Washington, DC
More than 600 employees volunteered over 50,000 hours to community
activities in the past year through the following activities: partnerships,
advanced career training, career awareness programs, plant tours, telethons,
project harvest, service clubs, Special Olympics, Christmas in April, Boy
Scouts of America, Toys-for-Tots, Potomac Riverfest, boys and girls clubs,
softball programs and picnics for senior citizens, 4-H, etc.
Major achievements of this corporate volunteer activity are: approximately
250 volunteers assisted in collecting and packaging food and about $30,000
to feed the needy through Project Harvest; 90 volunteers helped decorate
and coordinate the spring and summer Special Olympics games; and an advanced
career training program was initiated to provide hands-on training to
students.
CONTACT:
William Jones (202) 872-3188
ALABAMA LEADERSHIP NETWORK CONFERENCE
Alabama Association of Realtors, Montgomery, AL
This annual conference is designed to develop a diverse grassroots
network of leaders who have the knowledge, skills and motivation to
tackle decades-old socioeconomic problems. Dropout prevention,
substance abuse prevention, adult literacy, reading incentives, and a
host of other successful programs have been shared through the
network. Awards are given to organizations which have successful
programs in these areas. Participants receive details on dozens of
"success story" projects which can be replicated by their club or
organization.
CONTACT:
R. Scott Brunner (205) 262-3808
MISSING CHILDREN REUNIFICATION PROGRAM
American Airlines, DFW International Airport, TX
American Airlines worked with the National Center for Missing and
Exploited Children to help reunite families with their missing
children. They have arranged thousands of flights and assumed
the travel costs to reunite these families.
CONTACT:
Timothy R. Pearson (203) 520-6411
KEEPING AMERICA WORKING
American Association of Community and Junior Colleges,
Washington, DC
Awarded mini-grants on a competitive basis to community,
technical, and junior colleges to help local communities conduct
do-it-yourself development programs in the following four
partnership target areas: business, industry, and labor
partnerships; public employer partnerships; small business
partnerships; and high school/college partnerships. Through
individual consortium grants, these grants have actually impacted
324 colleges within 35 of the 50 states.
CONTACT:
Jeanne Klein (202) 293-7050
VOTE BY ABSENTEE BALLOT
American Hotel & Motel Association and Vote American Foundation
Washington, DC
The association produced and distributed a "Vote America Resource
Kit" to its entire membership, which urged individual properties
and chains to promote the Vote By Absentee Ballot campaign to
guests and employees alike traveling on Election Day. Sample
press releases, speeches and articles were distributed, and
counter cards and posters were made available. A toll-free
telephone number was set up for guests to vote by absentee
ballot. And, a public service announcement promoting the program
was distributed nationally to television stations.
CONTACT:
Steven Trombetti (202) 289-3132
CHAPTER AIDS EDUCATION PROGRAM
American Society of CLU & ChFC; American Society of CLU Founda-
tion and the American Red Cross, Bryn Mawr, PA
Distributed an AIDS education prevention kit to its 228 chapters
encouraging them to join forces with local Red Cross chapters in
combating AIDS. The kits included: letters to Chapter
Presidents with contact information regarding local Red Cross
Chapters; instructions on becoming a community AIDS prevention
resource; sample news releases and radio public service announce-
ments; a sample letter addressing local business leaders; an
application form to obtain 50% matching funds from Society
headquarters; and Red Cross AIDS brochures, order blanks, and a
copy of the Red Cross videotape, "A Letter from Brian.'
CONTACT:
Burke Christensen (215) 526-2500
MacLAREN CHILDREN'S CENTER
American Society of Interior Designers/Los Angeles Chapter
Los Angeles, CA
MacLaren Children's Center is the only 24-hour emergency facility
in Los Angeles County for children in crisis. Over 6,000 abused,
abandoned and neglected youngsters are brought to MacLaren
annually. ASID redesigned, furnished and upgraded the area for
infants including installing specially designed child safety
tables, a large play area, special feeding tables so that five
children can be fed by one staff person at a time, and storage
room for clothes and supplies. All furnishings, paint, wall,
floor and window coverings were flame resistant and durable.
CONTACT:
Fernando Diaz (213) 450-5362
JERSEY BATTERED WOMEN'S SHELTER
American Society of Interior Designers/New Jersey Chapter and the
Weaver Partnership, Summit, NJ
Over 30 ASID members renovated, redesigned and furnished a 100-
year old house used as a shelter for women and children who are
victims of domestic violence. The original building was
renovated into offices for the many programs carried on by
shelter staff, including a 24-hour hotline, and a community
education program to train police departments, hospital
personnel, and others dealing with battered spouses. A 5,700
square foot addition was built including living, dining and
kitchen facilities, 12 bedrooms, an activity room for teenagers,
and an enclosed courtyard where children can play safely
outdoors. This addition was built behind the house so the women
could live "hidden" from public view with effective security
systems, to avoid trouble perpetrated by violent spouses.
CONTACT:
Diane Boyer (201) 746-3925
HEARING TESTING VAN
Ameritech, AT&T, and Indiana Bell Telephone Company, Inc.
Indianapolis, IN
Active and retired employees of these companies staff a traveling
hearing van which provides free hearing tests to anyone who
desires it. The hearing van travels the state ten months a year.
It is fully equipped with high quality hearing testing equipment
provided by the sponsoring companies. Typical locations for the
van are shopping malls, state and county fairs, nursing homes,
work locations, health fairs, picnics and even schools. Those
who need it are encouraged to contact their local physician.
CONTACT:
Gene Cartwright (312) 856-5671
BRAIN TUMOR FOUNDATION CHRISTMAS PARTY
Atlanta Association of Life Underwriters, Marietta, GA
Members plan for nine to twelve months to throw a Christmas party
for children with brain tumors. Volunteers make crafts and
Christmas ornaments throughout the year for the party. A parent
contact committee comes up with a wish list for the children and
their siblings, and other committees plan door prizes,
entertainment, and food. A membership contact committee makes
the invitation list. In addition, last year a contribution of
$18,000 was given to the Brain Tumor Foundation for research.
CONTACT:
Cynthia Weaver (404) 427-3580
ARIZONA STATE UNIVERSITY HISPANIC MOTHER DAUGHTER PROGRAM
AT&T Foundation, New York, NY
The Mother Daughter program at Arizona State University is a
long-range cooperative effort that involves the university,
public schools, and community members. The program is targeted
at 8th grade Mexican American girls, and involves the girls'
mothers directly in the process. This is done through a variety
of activities, including presentations by professional Hispanic
women, writing and computer labs, visits to science labs and
field trips to local industries. AT&T provided financial
support, volunteers, and produced an ad in English and Spanish to
promote this program.
CONTACT:
Dr. Jo Anne O'Donnel (602) 965-6547
LITERACY INITIATIVE
Atlantic Electric, Pleasantville, NJ
This program assisted local chapters of the Literacy Volunteers
of America with both the recruitment and retention of volunteer
tutors. Some accomplishments include: funding and promotion of
a total of six tutor-training workshops for Atlantic Electric
employees; reproduction of all instructional or promotional
materials needed for tutor training; access to company buildings
for workshops and meetings; coordination for tutor support
groups; assistance in finding administrative and clerical
volunteers for local LVA chapters; set up of a group-purchasing
service for all LVA's to help them purchase adult-interest
reading material at discount prices; and the donation of staff
assistance, and graphic design and reproduction for a quarterly
newspaper for the tutors.
CONTACT:
Deborah Swilkey (609) 645-4344
THE BELL NORTH PHILADELPHIA COMMUNITY PARTNERSHIP
Bell of Pennsylvania, Philadelphia, PA
Bell of Pennsylvania located its recently completed
Philadelphia Computer Center in the heart of North
Philadelphia, one of America's most economically deprived
inner-city areas, to help promote the revitalization of the
community. This resulted in: jobs on the building
construction site, in the company facility, and other
departments; the co-development of a career mobility center;
the establishment of a non-profit community development
corporation; the opening of a day care center to accommodate
career center participants; and the administration of several
neighborhood public school partnership projects.
Contact:
Chuck Fulton (215) 466-2257
BRUNSWICK MINORITY SCHOLARSHIP PROGRAM
Brunswick Corporation, Brunswick Foundation, TXT, and Circle
Seal Control, Skokie, IL
Brunswick Corporation worked with the local high school
district to select a minority individual to receive a $1,000
per semester scholarship for college. The recipient is to be
enrolled at a four year accredited college of their own
choice, in a curriculum agreed upon by the student and the
plant. The Brunswick Foundation provides scholarship
support. In addition, the student will be employed at the
Brunswick plant each summer in a department that corresponds
with the student's subject area. It is during this phase
that career counseling and employee orientation take place.
Contact: Wendy Fuhs (312) 470-4646
DAD'S DAY (DOLLARS AGAINST DIABETES)
The Building and Construction Trades Department of the AFL-
CIO, Washington, DC
In 1987, Dad's Day was created to raise funds to build a new
research center for the Diabetes Research Institute. Dad's
Day takes place on the Saturday preceding Father's Day.
Standing on street corners, at rail and subway stations, and
in shopping centers, volunteer union members have raised $1.3
million during the last two Dad's Days (1987 and 1988). In
1988, more than 160 cities around the United States held
Dad's Day campaigns. Over 20,000 volunteers collected money.
Contact: Robert Bonitati (202) 223-8700
OFF THE STREET CLUB
Chicago Advertising Club, Chicago, IL
The Chicago Advertising Club has supported the Off the Street
Club (OTSC) for almost 90 years, contributing thousands of
dollars and countless hours of service. The OTSC provides a
safe, social retreat for over 3,000 children ages three to
18. Two new programs have been initiated by the Chicago
Advertising Club (CAC) this year. THIRD THURSDAY --on the
third Thursday of every month, CAC members gather for an
outing to OTSC to share their talents and interests with the
youngsters. They play games and provide computer and
homework assistance. NEW HORIZONS PROGRAM -CAC members
bring youngsters on a cultural, educational, or business
oriented field trip each month. A Christmas fundraiser
raises over 60 percent of the OTSC's annual budget.
Contact: Marcia Cooper (312) 668-3873
THE MEDICAL/DENTAL VAN
The Children's Aid Society and Hasbro Children's Foundation,
New York, NY
The Children's Aid Society and the Hasbro Children's Founda-
tion worked together to develop a medical/dental van to
provide health care to homeless children. It currently
serves 5,000 to 6,000 children each year. The Hasbro
Children's Foundation granted support of $277,880 for capital
expenses and the first year operating costs. The vehicle is
a customized 33 foot, state of-the-art van that provides
screenings for vision, hearing, anemia, and lead poisoning;
dental checkups and treatment; and information on nutrition,
drug and alcohol abuse. The van provides regularly scheduled
visits to welfare hotels, schools, and community centers.
Contact: Philip Coltoff (212) 949-4917
OUTSTANDING COMMUNITY SERVICE AWARDS PROGRAM
Cooper Industries, Houston, TX
Cooper Industries holds an annual awards program to encourage
and recognize employees who provide exemplary volunteer
service to not-for-profit organizations in their communities.
A review committee evaluates each entry based on initiative
and leadership displayed by the employee; specific results
achieved; the employee's degree of involvement in terms of
length of service, offices held, etc.; and the significance
of the program to the community. Grants are made in the
names of the 20 winners to their designated organizations.
Contact: Patricia Mottram (713) 739-5632
PROJECT-A-MONTH
Dalton Association of Life Underwriters, Dalton, GA
Project-A-Month was organized to give members of the Dalton
Association of Life Underwriters an opportunity to work
together on a monthly basis to enrich the lives of people in
the area as well as to do something for the community.
Members made inquiries in their communities for ideas for
projects. A Committee Chairman was appointed for each idea
and details were worked out. If the program was large, a
committee was formed to help. Programs included glaucoma
testing, parties for handicapped and senior citizens,
fulfilling a wish for a child with leukemia, monthly visits
to the homebound, and collections for local food banks.
Contact: Elizabeth Raisin (404) 278-3708
ROUND-UP FOR THE HUNGRY
Dillon Food Stores, Springfield, MO
The Round-Up for the Hungry program enabled customers to
round-up their total food bill by a penny, nickel, dime, or
any amount they chose as they went through the check-out.
The money donated went into an account which in turn provided
nine coupons for fresh perishable products such as milk,
eggs, meat, bread, baby formula, etc. The coupons were
dispersed through the Salvation Army to people in need.
Coupons are redeemable in any Dillon Store.
Contact: Tim Bellanti (417) 862-7052
MICKEY'S 60TH BIRTHDAY PARTY FOR DESERVING CHILDREN
Disneyland, Anaheim, CA
After nearly a year of planning, 5,000 disadvantaged children
ages 8-12 and 2,000 chaperones were invited to Mickey Mouse's
60th Birthday party at Disneyland. A similar event was held
simultaneously at Walt Disney World. The Mayors from 69
cities around the country were asked to select a group of
children from their cities. Merchants in each city donated
new shoes and clothing; all meals, special entertainment,
commemorative clothing and gifts were provided by the Disney-
land Hotel and Anaheim Marriott. Over 300 volunteers were
needed to host the group. The weekend culminated with a
private party at Disneyland incorporating a special dinner,
parade, and show.
Contact: Mary Ann Mang (714) 490-3272
SUPPORT FOR EARLY EDUCATIONAL DEVELOPMENT
Goodwin, Procter and Hoar, Boston, MA
The partners of Goodwin, Procter and Hoar created a $1
million permanent endowment from their individual resources.
The income from the endowment will be used to develop educa-
tional and support programs in Boston's elementary schools
(Grades K-3), where educators have recently found unsettling
evidence that many students are not acquiring learning skills
to progress through the school system.
Contact: Robert Fraser (617) 570-1234
DALLAS POLICE DEPARTMENT TASK FORCE
Greater Dallas Chamber of Commerce and Dallas Citizens
Council, Dallas, TX
Five Dallas area businesses donated the full-time services of
their mid-to-upper level employees to a four month management
study of the Dallas Police Department to make recommendations
concerning the efficiency, productivity, and general organi-
zation of the Department. The report identified 20 major
areas where positive changes could be introduced, at a five
year cost savings to the City of Dallas of over $41 million.
Contact: Phillip Jackson (214) 746-6722
ABANDONED VEHICLE BLITZ PROJECT
Greater Detroit Chamber of Commerce, Detroit, MI
Project Pride, Inc., an affiliate of the GDCC, brought
together the business community, neighborhood groups, the
city, the Police Department, and tow truck companies to
eliminate the abundance of abandoned vehicles in Detroit. The
partnership developed a 30-week project to "blitz" target
neighborhoods. The Police Department assigned six officers
to tag abandoned vehicles; local towing companies provided a
fleet of trucks and drivers each Saturday; neighborhood
groups supplied lists of abandoned vehicles and provided food
and refreshments to Saturday "blitz" workers; local busi-
nesses donated land to temporarily store impounded vehicles.
During 1987, 17,000 vehicles were tagged as abandoned; over
5,000 were towed and eventually disposed of. Four hundred
vehicles were recovered as stolen. The project is ongoing.
Contact: John Courie (313) 596-1874
FIRE SAFETY HOUSE
Greenville Board of Realtors, Inc., Greenville, SC
The Greenville Board of Realtors donated $5,000 to construct
the Fire Safety House and provided other program support.
The House program teaches children and adults how to escape a
burning building. City firemen use the two story, mobile,
miniature house equipped with visual and sound effects to
simulate a home fire. They visit schools, day care centers,
churches, etc. to provide the safety training. Over 25,000
have received safety training since 1986. At least three
other South Carolina cities have built a Fire Safety House.
Contact: Doris Bramlett (803) 232-1819
CORPORATE INITIATIVES FOR A DRUG FREE WORKPLACE
Hoffmann-LaRoche, Inc., Nutley, NJ
The CEOs of the Fortune 1000 companies were invited to attend
the National Conference on Corporate Initiatives for a Drug
Free Workplace, to form a corporate alliance to remove
illicit drugs from the workplace. Attendees received
practical step-by-step guidelines to assist them in
developing corporate policies and programs for the companies
and communities. They also created a 16 page magazine
highlighting the conference, and mailed copies to more than
5,000 corporations, news media, Federal and state legisla
tors, and regulatory authorities across the country.
Contact: Paula L. Frakes (201) 235-5929
CITY HARVEST TO FEED THE HUNGRY
Hotel Association of New York City and City Harvest,
New York, NY
The General Managers and food and beverage directors of the
hotels in the association were contacted to help with the
extensive logistics needed to donate food to City Harvest.
The plan involved timing, coordination, and cooperation
between participating hotels and the recipient community
resource centers that distributed the food. More than 5,000
pounds of food was collected from eleven New York City hotels
?
by City Harvest trucks. Since the initial kickoff, members
of the Association have continued to donate food totaling
16,000 pounds. Hotels continue to feed thousands of people
on a monthly basis.
how long
Contact: Christine Godek (212) 832-8858
Joaolub
N 241988 June
PROJECT MENTOR
IBM Laboratory and Plant Site, Austin, TX
IBM contributed an employee to the Austin Independent School
District (AISD) for nine months to develop a pilot mentor
program. "At risk" students were targeted and volunteers
solicited from business, industry, and the community to be
mentors. Mentors met with the students two to three times
per week. Students showed significant improvement in school.
The students who participated will be monitored over the next
several years to determine any relationships between their
improved performance and this program.
Contact: Sylvia Stern (512) 823-5880
GOLDEN RULE NETWORK
J.C. Penney Company, Inc., Dallas, TX
The Golden Rule Network uses J.C. Penney's internal Direct
Broadcast System to communicate current information on social
issues to representatives of community service organizations.
Store managers worked with local United Ways to invite
organizations to view the first broadcast on crack/cocaine
abuse. Over 2,400 community service organizations including
youth groups and school districts attended the broadcasts,
followed by a live panel discussion. Using telephone hook-
ups, the local audiences could question the national
panelists. Each organization attending received a copy of
the tape, a discussion guide, and a video of the panel
discussion to use throughout its community. J.C. Penney
plans to air two new programs annually.
Contact: Georgeann Whitener (214) 591-1344
ARKANSAS BREAST SCREENING PROJECT
KARK-TV and The American Cancer Society, Arkansas Division
Little Rock, AR
408 health care professionals were trained and certified to
teach breast self-examination. These volunteers then
instructed more than 55,900 women on how to perform self-
examination. A telephone hotline was established to take
calls from women wanting information on breast cancer and a
coupon for a reduced cost mammogram. KARK aired public
service announcements with the hot line number and a special
news series on breast health awareness during this week.
Contact: Patti Burr (501) 664-3480
THE KENTUCKY VISION PROJECT
Kentucky Optometric Association, Lexington, KY
Provided eye/vision care, including glasses, for the "working
poor" who are not covered by other programs. Doctors
periodically give one day of free examinations in their
offices, as well as see a certain number of Project patients
on a monthly basis. Eligibility for the program is
determined by the Salvation Army and Community Action
Centers. Glasses are provided through donation of frames and
materials from manufacturers and labor from optical
laboratories. Since 1985, over 5,000 people have received
complete eye examinations, including glasses and medical eye
care if necessary. Project recipients are asked to donate
$20 if possible. These funds are the main source of
continuing revenue to keep the Project operational.
Contact: (502) 227-7981
LEUKEMIA SOCIETY OF KENTUCKY FUNDRAISING
Kentucky State Association of Life Underwriters,
Louisville, KY
All of the local chapters participate in some form of public
service for the Leukemia Society. They raise funds through
golf and fishing tournaments, basketball games, breakfast
with Santa, etc. Some counsel patients and their families
about losing a loved one to leukemia. The project is
ongoing, with many annual events. The Association Public
Service Chairman and Executive Vice President visit the local
chapters to give them assistance. When an event takes place,
a member of the State Public Service Committee and a repre-
sentative from the Leukemia Society, attends the affair and
works with the local chapter.
Contact: Gary Rawlings (502) 584-8490
CELEBRATE THE FAMILY
KGW-TV, Portland, OR
This was a 12-month public service campaign designed to
increase awareness about child abuse, and prompt public
policy changes to deal with the results of child sexual and
physical abuse. The campaign consisted of several documen-
taries, psa's and public affairs programs; a statewide foster
care telephone network; a children's fair; and study guides
on child care and foster care. As a result of the campaign,
the Oregon Legislature began considering a bill to aid
Oregon's children; KGW has lent documentary copies to schools
Oregon set up a permanent statewide foster care telephone
network, KGW raised more than $10,000 for homeless families,
and 20,000 KGW foster care folders have been distributed.
Contact: Boyd Levet (503) 226-5000
BABY YOUR BABY
KUTV -- Channel 2, Salt Lake City, UT
Baby Your Baby encourages early prenatal care, especially for
high risk mothers. Four six-month "waves" of information on
different aspects of prenatal care, including an overview of
the importance of prenatal care; high risk pregnancies;
physical changes, health, nutrition, exercise and
psychological well-being during pregnancy; and public policy
issues related to prenatal care, make up this 2-year
campaign. Documentaries, PSA's and advertisements through
various media are used to reach its audience. As a result of
this multi-media campaign, enrollment of pregnant women
seeking prenatal care in clinics is up and caseloads at Utah
Health Department locations have increased in recent months.
Contact: Maria Smith (801) 973-3375
AIDS ATTACK!
Lincoln National Life Insurance Company, Fort Wayne, IN
AIDS Attack! educates the Community and special "at risk"
groups about the disease; maintains a volunteer network to
help persons with AIDS or ARC, their families, friends, and
loved ones; and advocates their rights by serving as an
intermediary between them and legal and social agencies.
Over 50,000 people have heard the program's educational
presentations, including school systems, health care
organizations, social service agencies, and church and civic
groups. Approximately 100 people have been trained to
provide volunteer services connected with AIDS Attack!
Contact: Ladonna Huntley James (219) 427-38334
LINCOLN NATIONAL LIFE MATH SCHOLAR PROGRAM
Lincoln National Life Insurance Company, Fort Wayne, IN
This program provides mathematics enrichment opportunities to
exceptional 11th grade students. Run by volunteer employees
and planned to motivate and stimulate gifted mathematics
students, it blends both applied and theoretical mathematics,
and the curriculum features authorities in specific fields.
In addition to Lincoln National personnel, outside
professionals and college lecturers are utilized for each
lecture/ demonstration. Computer use forms a vital part of
the core curriculum. The curriculum also discusses telecom
munications, modeling, statistics, robotics, engineering,
astronomy, actuarial science, artificial intelligence,
communications, and investments.
Contact: Ladonna Huntley James (219) 427-3834
PROJECT REACH
Metropolitan Life Foundation and Metropolitan Life Insurance
Co., New York, NY
Project Reach supports educational efforts to prevent the
spread of AIDS. Various experts from Metropolitan Life have
donated time to a committee which has reviewed proposals from
dozens of organizations around the country and awarded
$300,000 to eighteen organizations in the course of three
years. Metropolitan Life has channeled some $5 million to
AIDS education in addition to Project Reach. In 1987 Met
Life sponsored the $4 million television special, "The
National AIDS Awareness Test", and in 1988 the company
provided $1 million to Group W Television for "AIDS
Lifeline", a nationally-syndicated program which raised more
than a half a million dollars for AIDS organizations in 55
localities through its community outreach program.
Contact: Sibyl Jacobson (212) 578-7049
GOING STRAIGHT: TOWARD A DRUG FREE AMERICA
National Association of Chiefs of Police and MCI
Telecommunications, Washington, D.C.
Going Straight reduces the demand for drugs through five
demand reduction programs. "Going Straight Toward Drug
Free Schools" endorses a curriculum including information on
alcohol, tobacco, and other drugs; promotion of healthy
living and self-esteem; and other techniques reinforcing a
no-use message. "Champions Against Drugs" encourages heroes
and leaders who serve as role models to sign a no-use pledge
and to display an emblem demonstrating their commitment to
drug-free lifestyles. "Coalition for Drug-Free School Zones"
seeks to concentrate drug control efforts within geographic
zones around schools. "WeTIP Anonymous Informant Hotline"
has resulted in nearly 3,500 convictions and seizure of over
$225,000,000 in illegal narcotics. "Community Outreach
Programs" provide a network of associations, corporations,
and community groups for distributing drug prevention
education materials.
Contact: Randy Anderson (202) 296-0900
MISSING CHILDREN'S LOCATOR PROJECT
National Association of Truck Stop Operators, Alexandria, VA
The Missing Children's Locator Project distributes literature
and information about missing children at National Associa-
tion of Truck Stop Operators (NATSO) member truck stops.
Truckers News publishes color pictures of seven different
missing children each month, in cooperation with the Missing
Children HELP Center of Tampa, FL. Some 230,000 copies of
Truckers News are distributed monthly without charge. The
member-funded NATSO ALERT's rapid information dissemination
network reaches some 800 member truck stops and has been used
by the Federal Bureau of Investigation in its search for
children it believes have been transported across state
lines. Truck stops, in turn, post or redistribute current
information on missing children to drivers and truck stop
employees.
Contact: Roger A. King (703) 549-2100
THE TAKE CARE PROJECT
National Fuel Gas Company, Buffalo, NY
The Program commissioned experts to create non-frightening
presentations about child safety for children aged four to
ten. A flannel board story for preschoolers and kinder-
gartners and an acclaimed video for older children reinforce
a child's sense of autonomy. Teachers guides' and other
backup materials accompany the presentations. Over 1000
decals on Nation Fuel trucks and offices show that they are
safe havens for children, and National Fuel trucks cooperate
with local police as emergency reporting stations. In one
year the flannel board story reached 20,757 children and
their families and 8,258 children have seen the video.
Contact: Angela McCarthy (716) 857-7980
THE MORE YOU KNOW
National Broadcasting Company, New York, NY
Networks and local affiliates use PSA's and special programs
to draw attention to the serious problems that threaten our
educational system. NBC introduced "The More You Know About
Substance Abuse" to draw attention to the drug and alcohol
abuse dangers facing our schools. PSA's and special programs
helped viewers learn about the impact of substance abuse on
their communities. NBC's parent company, GE, has committed
more than $35 million to education awareness projects. The
GE Foundation will devote $20 million to double the numbers
of college-bound students at selected poor and inner-city
schools and $15 million to increase the numbers of minority
and female college faculty members in science, engineering,
and business education by the year 2000.
Contact: Dr. Rosalyn Weinman (212) 664-5443
SAY YES TO A YOUNGSTER'S FUTURE
National Urban Coalition, Shell Oil Foundation, Carnegie
Foundation, Washington, DC
This program lobbies for better math and science programs and
for stronger community/school partnerships. The program has
conducted research, promoted Workforce 2,000 issues, and
built a computerized information exchange, among other
projects. In 1986 a two year pilot school program was
created, which includes a summer training institute for
teachers, "hands-on" learning curriculums, and volunteer and
family recruitment strategies. One Saturday a month, about
500 families join activities including hands-on, activity-
based math and science projects, field trips, and career
information. In two years, Say YES students have shown
improved math, science, and reading scores; greater
participation in science fairs; and greater family
involvement in school.
Contact: Joann Stevens (202) 628-2990
NEHEMIAH II
New York State Bankers Association and East Brooklyn
Congregations, New York, NY
Nehemiah II improves the quality of education and reduces
dropout rates in East Brooklyn High Schools by guaranteeing
job offers to qualified high school graduates. Ten banks and
The New York City Housing Authority guarantee jobs. Seven
High Schools in Brooklyn and two in South Queens participate
in the program. Nine area colleges offer scholarships to
graduates of the high schools and three City University of
New York community colleges provide tutorial assistance in
English and arithmetic to four of the schools. The banks
also hire graduates for part-time work so they can matricu-
late at local colleges while obtaining job experience. As a
result, 400 teenagers have received jobs and/or scholarships;
education has improved and attendance is up.
Contact: Mr. Robert S. Cole (212) 949-1177
ACADEMIC ENRICHMENT PROGRAM
Niagara Mohawk Power Corporation, Syracuse, NY
Niagara Mohawk "adopted" the Corcoran High School in
Syracuse, sponsoring programs for staff development, incen-
tives for continuing education, field trips for 200 students
who showed academic progress, association of employees with
students to provide role models, motivational programs, and
activities for special education students. They also sponsor
an annual Academic Achievement banquet with awards for all
students who have improved their grades, and field trips to
the theatre for rural students participating in school drama
and art productions. A workshop on self-esteem and
motivation was presented for 181 students at the school
system in Buffalo, NY identified as being "at risk".
Contact: Edward F. Tormay (315) 428-6912
THE GATEKEEPER PROGRAM
Niagara Mohawk Power Corporation, Syracuse, NY
This Program trains employees who have direct contact with
customers to notice conditions which may indicate that an
elderly person needs help. These "Gatekeepers" notify a
regional coordinator if an elderly person seems to be in an
economic, physical, and/or emotional situation which warrants
assistance. The coordinater then contacts a central referral
agency such as the County Office for the Aging. The County
Office arranges for a follow-up visit, evaluation of need,
and provision of appropriate services if the elderly person
so desires.
Contact: John J. Ziegler (315) 428-3392
ADOPT A CLASS
Northern Illinois Building Contractor's Association,
Rockford, IL
A sixth grade class of 61 students was adopted. A $20,000
scholarship will remain in an interest bearing account for
the next six years to provide assistance for anyone in the
class who graduates from high school to continue with
vocational, technical, or collegiate training. Adopt A
Class' organizers will spend time and resources for the next
six years to make the class feel special and appreciated.
The volunteers send cards at Easter, Christmas, and
birthdays; buy presents; take the children out on trips; and
spend time with them. The program encourages the children
scholastically and to create positive activities for them to
enjoy in the community.
Contact: Glen L. Turpoff (815) 229-5636
REALTORS' COMMUNITY SERVICE
The Ohio Association of Realtors, Columbus, OH
This program goal is to involve Ohio's 76 local Boards of
REALTORS in meaningful community service programs including these
project categories: Let's Green America, Crime Prevention and
Vandalism, Health and Safety, Community Projects, Patriotism, and
Issues of Social Significance. The goal culminates in an annual
statewide competition between the Boards. Every year RCS
distributes a guide detailing the project categories, success
stories from the previous year, and guidelines for entering the
competition. In 1988, 54 of the 76 REALTOR Boards in Ohio were
involved in some sort of project.
Contact: Nikki Gasbarro (614) 228-6675
TO LEND TO THOSE LESS FORTUNATE A HELPING HAND
Phi Mu Fraternity, San Antonio, TX
In twenty-five years of association with Project HOPE (Health
Opportunities for People Everywhere), Phi Mu Collegians and
Alumnae have raised $695,523.55 to assist its work. Phi Mu also
supports Children's Miracle Network Telethon (CMNT). Last year
Phi Mu's members raised $80,631.61 for CMNT's 160 hospitals, with
100 percent of the money staying in the community where it was
raised. Fundraising activities include Pumpkin Pals, where
members dress as pumpkins to teach Halloween safety tips in
schools and sell special lollipops called Pumpkin Pops to benefit
Project Hope. On Valentine's Day, members sell Carnations for
Kids to raise money for local CMNT hospitals.
Contact: Gail Highland (305) 667-5282
PROJECT BRIDGE
Polaroid Corporation, Cambridge, MA
Polaroid collaborates with universities and local school systems
through Project Bridge to address the country's critical need for
qualified science and math teachers. Project Bridge supports
Polaroid employees while they train for new careers as teachers.
Interested employees participate in a five week seminar that
helps enable them to make an informed decision about entering the
teaching profession. Then Polaroid pays their salary and
educational expenses for the one year it takes to gain a master's
degree in education, providing health benefits for up to an
additional year. Project Bridge also gives public school
teachers the opportunity to apply the subjects they teach in a
work situation. The teachers work closely with key Polaroid
managers in their area of expertise.
Contact: Palmer D. Swanson (617) 577-2271
EDUCATIONAL PROGRAMS
Potomac Electric Power Company, Washington, DC
PEPCO provides programs and educational materials for approxi
mately 500,000 students and 22,000 educators in the private
schools in Montgomery and Prince George's counties and the
District of Columbia. Assistance to schools has included a Math
Tutorial Program, where volunteers tutor the children; and
volunteers have been provided as project engineers, teachers,
lecturers, and mentors. Other programs include a puppet
presentation for children on conservation, electrical safety and
drug/alcohol prevention; a multicultural career intern program;
and scholarships donated to the University of the District of
Columbia, the Howard, American, Catholic and Gallaudet
Universities.
CONTACT: William Jones (202) 872-3188
ARCH - ACTION TO REHABILITATE COMMUNITY HOUSING
Potomac Electric Power Company (PEPCO) and DC Public Schools,
Washington, DC
ARCH combats area unemployment and the shortage of skilled labor
by providing education, job skills, and social services.
Trainees get hands-on experience at construction sites, receive
tutoring and computer-based instruction to master necessary math
and reading skills, and learn life skills to cope with the world
of work. Since the program began in 1987, 250 trainees have
graduated. Nearly 85 percent of the graduates have been employed
and 72 percent are still employed at rates ranging from $7 to $10
per hour. Trainees, including some homeless people, receive
counseling, crisis intervention, access to specialized service,
and assistance in finding housing and child care. Further
training and services are available for up to one year after
placement.
Contact: Duane Gautier (202) 872-3589
PRUDENTIAL PARTNERS IN COMMUNITY SERVICE
The Prudential Insurance Company of America, Newark, NJ
Agents who volunteer with local organizations can apply to the
Prudential Foundation for grants to support their projects.
Community Partner grants range up to $1,875, Regional Partner
grants of $5,000 are awarded to 38 organizations, and two
National Partners grants of $15,000 are given to community
organizations for agents showing the highest level of commitment
to their communities. Last year, nearly 800 Prudential agents
provided some $1 million for grassroots organizations which
typically would not receive funding from large corporate
foundations.
Contact: Deborah Lerner (201) 802-7332
CORPORATE RESPONSIBILITY INITIATIVES FOR YOUTH
Public Service Electric and Gas Company, Newark, NJ
This program has several components. Year of the Young Reader-
N.J. Connection includes an employee book collection for local
schools and funding for release time of a reading specialist.
Through ChildWatch, employees who operate radio equipped vehicles
assist young children who are lost, hurt, or frightened. The
Children's Trust Fund is dedicated to the prevention of child
abuse. The "Yoo Hoo" Drug Education Program uses a 14 minute
videotape and teacher's guide to teach children in grades K-4
about good health and saying no to drugs. Other programs include
support of pre-college programs for minority youth, employee
tutors for Newark elementary school students, sponsorship of
educational TV, and employee participation on local school
boards, educational committees and task forces.
Contact: Oswald L. Cano (201) 430-5763
FOOD FOR FAMILIES
Raley's Superstores, West Sacramento, CA, in Cooperation with
KCRA-TV, Sacramento and KCRL, Reno, NV
Food For Families began in 1986, and since then the program has
provided a million pounds of food and a half-million dollars in
donations. Each community that Raley's serves benefits, with the
money going to the community's designated food closet. The money
is held in account until a need is expressed. Then Raley's store
managers order the food and supplies, which are bought through
Raley's suppliers at Raley's wholesale cost. At Christmas,
Raley's gives $1,000 worth of meat per store. Raley's pays all
the operating costs of Food For Families, so 100 percent of the
food and money goes directly to the families.
Contact: Joyce Raley Teel (916) 373-3333
DROUGHT RELIEF PROGRAM
Rosenbluth Travel Agency, Inc., Philadelphia, PA
In 1988, Rosenbluth established a computer data input center in
Linton, ND, and hired 40 farm-family members to help relieve the
effects of the drought. A project team located an unused tractor
storage facility and installed office and computer equipment.
Human Resources opened in a local store and on the first day over
80 people applied for a chance to learn and use new skills.
Today, those 40 farm families have a badly needed source of
income, and Rosenbluth had a dedicated, well-trained, and stable
workforce.
Contact: Lisa Hanling (215) 981-1711
CHANGE FOR THE HUNGRY
Safeway Stores, Incorporated, Oakland, CA
Change For The Hungry (CFTH) gives Safeway customers an
opportunity to donate all or part of the change from their food
bills to a fund administered by the Salvation Army, the food
bank, or some other food program. The program provides fresh
fruit and vegetables, milk, eggs, orange juice, and other
products not normally obtainable from food banks. Safeway issues
special certificates to the Salvation Army and participating food
banks which their clients can redeem at any Safeway store for
these fresh food products. Also, in each Safeway division, an
employee is president of or on the board of a local food bank or
food program. In 1988 alone, Safeway donated $2.9 million worth
of food and food products to the needy. Safeway employees help
deliver the food, work in food banks, collect funds, drive
trucks, and maintain the quality of the food. In every region of
the country, Safeway employees participate in community
activities to eliminate hunger.
Contact: Robert E. Bradford (415) 891-3265
APPLES FOR THE STUDENTS
Service Marketing Group, A Division of J. Edward Connelly, Garden
City, NY
Apples For The Students gives free Apple computers, printers, and
software to all schools, K-12, in exchange for register tapes
from sponsoring supermarkets. In 1988, 12 regional supermarket
chains worked through Service Marketing to sponsor Apples For The
Students. More than 8,000 schools participated and have earned
more than 4,000 free computers. The program unites supermarkets,
parents, and schools in a community effort. Parents, relatives,
students, friends, and neighbors work together to accumulate
register tapes from the Apples For The Students Supermarket.
These tapes are turned over to the schools, who exchange them for
free computers. The supermarkets pay for the computers and give
them to the schools.
Contact: Peter Jarvis (516) 747-7111
GOLF FOR GUARDIANSHIP PROJECT, SOUTH DAKOTA GUARDIANSHIP PROGRAM
South Dakota Association of Life Underwriters, Yankton, SD
Golf For Guardianship provides funds for the South Dakota
Guardianship Program, which acts as guardian for adult
developmentally disabled persons. Over sixty golf courses agree
to act as host clubs. Avid golfers buy a pass for $20, which
entitles them to golf one nine-hole round at each of the courses
listed. The host clubs waive greens fees for card users, making
a potential in-kind donation of $270,000. A state network of
members of the South Dakota Association of Life Underwriters
(SDALU) and a direct mail project at Austad's golf supply company
sell the golf passes. SDALU volunteers prepare publicity,
oversee card sales, keep records, and provide other support for
the program.
Contact: Charlene Lund (605 224-9647
COMMUNITY SOUP KITCHEN
Southern California Gas Company, Los Angeles, CA
The Community Soup Kitchen provides hot meals for homeless and
low-income families in the Compton/Watts community. Every Monday
and Friday, as many as 250 people attend the Salvation Army's
chapel for prayer and eat a hot evening meal. Homeless people
can sign up for a night's lodging at a local shelter and a bus to
take them there and back. Volunteers help with meal planning,
grocery shopping, sign-ups, donation collec tion, and meal
serving. Each Southern California Gas employee who volunteers
for more than eight hours can apply for the "Volunteer Incentive
Program" grant of $100. The Community Soup Kitchen has received
more than $3,000 from such grants.
Contact: Sharon Morris (213) 881-7951
FIRE SAFETY EDUCATION, PREVENTION SURVIVAL
NC Chapter #35, Telephone Pioneers of America, Charlotte, NC
Fire Safety Education teaches the general public about fire
prevention and survival. The program has placed 3,000 smoke
detectors in the homes of children and the elderly, who form the
highest risk group for injuries and deaths. 21,000 emergency
stickers were printed and given to families with children and
elderly members. A fire safety video has been shown to Pioneer
employees and their families; PTAs; and senior citizen, church,
and civic groups. Volunteers have donated $5,000 to the NC Burn
Center for research, donated $450 for crafts to The Burn Center's
annual camp, worked as counselors at the camp, and trained over
150,000 children through the Children's Fire Safety House
Program.
Contact: Grace F. Phillips (704) 378-8652
PIONEER BEEP BALL
Telephone Pioneers of America, Washington, DC
TPA working and retired employees have devoted thousands of hours
to the design/development. manufacture and repair of a sound-
equipped ball that visually impaired individuals can catch, bat
and use to play baseball. Since 1972, over 32,000 soft balls
have been modified, and sold to the local TPA chapters who in
turn donate them to individuals or organizations. Over half the
TPA chapters in North America, as well as civic and fraternal
organizations have taken an active part to ensure the success of
the program.
CONTACT: Mr. W.M. Jermain, Jr. (212) 393-3252
VISUAL PHONICS
Oklahoma Chapter 41 - Telephone Pioneers of America, Oklahoma
City, OK
The Pioneers promote Visual Phonics, a clinically documented
method for teaching the deaf, dyslexic, and learning disabled to
read and speak. The pioneers have held six seminars attended by
over 1,000 educators, including teachers of the deaf and learning
disabled, speech pathologists, literacy tutors, and regular
elementary teachers. 106 Oklahoma schools have adopted Visual
Phonics and over 6,000 children have benefited. Pioneers have
supplied over $75,000 in training material and helped produce
training and introductory tapes for Visual Phonics.
Contact: Sondra Heald (405) 278-5966
LEARN TO EARN
The Toro Company, Bloomington, MN
Learn To Earn teaches young people how to set up and run their
own year-round lawn maintenance and snow removal business.
Conducted in cooperation with the National 4-H Council, the
program supports a series of training meetings on small engines,
lawn mower care, lawn care and landscaping, maintenance and
safety, snow removal, and business skills. Participants may also
attend the annual National Safety Congress where they meet and
spend quality time with chief executive officers of major US
corporations and other 4-Hers.
Contact: Mary A. Elliott (612) 887-8900
TOWING OPERATORS WORKING TO ELIMINATE DRUNK DRIVING (T.O.W.E.D.)
Towing and Recovery Association of America, Inc.
Altamonte Springs, FL
This program was designed SO that holiday party-goers who have
had "one too many" and would be a danger behind the wheel can
receive a free ride home for themselves and their car for no
charge. TRAA members are asked to participate and volunteer
their trucks and personnel for specific dates during each
Christmas and New Year's holiday. Party-goers are encouraged to
call a tow operator who will take them and their car home. This
program is unique in that both driver and car are taken home.
CONTACT:
Sanz Hardtke (800) 327-8542
CHOICES: INCREASING YOUR OPTIONS
US West Education Foundation, Seattle, WA
CHOICES is a two-hour classroom seminar presented to high school
students by trained volunteer employee speakers from sponsoring
organizations. The seminar deals with self-awareness,
motivation, time and money management, academic decisions and
their career consequences. CHOICES is a perfect demonstration of
how business, education, community and individual resources can
be utilized in a cooperative venture to convey to students the
relevance of education in preparation for life.
CONTACT:
Daniel Price (206) 343-5200
TIME TO CARE
Westinghouse Broadcasting Company, Inc., & Group W Television,
New York, NY
TIME TO CARE is a two-year national campaign involving a partner-
ship among the local TV station, the private business sector and
local community to encourage all three to become active in
solving community problems through action by citizens. Local
stations aire prime time specials, and psa's to publicize a
problem in their area and how citizens can get involved. To
date, 68 stations have joined Group W Television's campaign to
inspire and direct people to make their towns and cities a better
place to live.
CONTACT:
Gil Schwartz (212) 307-3441
STOP THE MADNESS
WTHI-TV and Wabash Valley Broadcasting Corp., Indianapolis, IN
Members of the community are encouraged to come to the station
and cut their own public service spot about drug and alcohol
abuse and drunk driving. The station sets aside 30 minutes daily
for people to cut the 10 - 30 second spots, with six new spots
produced each month. A one hour special about drug abuse, death,
prison and rehabilitation was produced, and a rock music video
shown on the air and throughout the school systems to educate
kids and teens about peer pressure and its effect with drugs.
Anchor personnel also give lectures at local schools about drug
abuse.
CONTACT:
Steven Rifkin (812) 232-9481
WTHI'S YEAR OF THE CHILD
WTHI-TV and Wabash Valley Broadcasting Corp., Indianapolis, IN
This year long project to inform and educate the community on
matters that deal with children, included airing promotion spots
for local service organizations that deal with children; bi-
weekly news stories on children and their families; a telethon
for Riley Hospital for Children; a five-part series by a popular
anchor person and hundreds of hours of air time promoting the
campaign and giving safety and educational tips to children and
their families.
CONTACT:
Steven Rifkin (812) 232-9481
LEARNING FOR LIVING
WYFF-TV, Greenville, SC
WYFF-TV produced and aired 160 hours of instructional programming
to help combat illiteracy. WYFF worked with the South Carolina
State Department of Education to develop a curriculum directed to
adults at or below the fourth grade reading level. The lessons
were based on life skills and incorporated phonetics, sight word
and language experience. Lessons were aired twice daily for 32
consecutive weeks. Each lesson was supported by a printed lesson
workbook that was distributed through adult education centers,
high schools, and technical colleges. WYFF plans to make the
series available to other broadcast stations and education
organizations.
CONTACT:
Fritzie Mumford (803) 240-5243
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DIRECT LINE 626-2200
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Number of pages
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American Society of Association Executives
1575 Eye Street, NW, Washington, DC 20005 (202) 626-2723
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The Value of Associations to American Society
Executive Summary
of The Hudson Institute Study
Within hours of the great earthquake that rocked the San Francisco
area in October 1989, dozens of state and national associations were
busy planning relief efforts in cooperation with government
services. The California Trucking Association, West Sacramento,
quickly set up a network to identify serviceable roads and put out an
emergency call for water trailers and other life-saving
equipment. When cyanide-laced Tylenol killed seven people in September 1982,
The Proprietary Association, Washington, D.C., an organization of
nonprescription, over-the-counter drug manufacturers, stepped in
to identify new methods to reduce the possibility of package
tampering. Three days after the deaths, the association had
established a joint committee in conjunction with the U.S. Food and
Drug Administration (FDA) to work on federal regulations to require
tamper-resistant packaging. A month after the tragedy, the FDA
accepted the association's proposed regulations requiring tamper-
resistant packaging for over-the-counter capsules, liquids, tablets,
and suppositories.1
Associations are one of the largest and most powerful forces in the
United States today, yet they are also among the least visible.
Representing an enormous collective presence, associations impart
social and economic benefits that touch each of us every day. But
because the work of associations is often done quietly and behind the
scenes, public perceptions vary widely about what associations are,
what they do, and what contributions they make. The value of these
organizations-comprising trade associations. professional societies,
and health-related and advocacy groups--is the subject of this
report.
CREATING BROAD BENEFITS
From the work of associations flow significant benefits to society.
This public value springs largely from associations' tending to their
members' collective self-interests: that is. as associations serve the
members, benefits of wider value accrue. For example, through an
association,
successful
practices
in
one
hospital
may
if
adopted
in
others, thereby raising hospital conditions overall. Such diffusion of
technological innovation and information results in improvements
that better serves patients and the public in general.
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5
Were it not for associations, other institutions would face added
burdens in the areas of product performance and safety standards,
continuing education, public information, professional standards,
ethics, research and statistics, political education, and community
service. The work of associations is woven throughout the fabric of
American society, and the public has come to depend on the
social and economic benefits that associations afford. These broad
benefits are:
1. Associations educate their members on technical and scientific
matters, business practices, and legal issues, thereby elevating the
quality of publicly delivered goods and services. In many industries,
professions, and causes, associations are the only source
knowledgeable enough to provide continuing education.
2. Associations play a prominent role in setting professional,
performance. and safety standards, ethical canons, and other
guidelines, all of which help reduce marketplace risks consumers
face.
3. Associations develop and disseminate valuable information that
would be otherwise unavailable. It is used by policy makers,
regulators, researchers, and consumer groups, among others, to
enhance a broad understanding and analysis of the American
economy.
4. Associations provide generic information to inform the public
about the efficiency, qualities, and safety of products and services,
thereby bolstering public confidence in the marketplace.
5. By offering strength in numbers and disseminating useful
information, associations ensure representation of many private
interests before government. This role is central to the successful
functioning of American democracy.
6. Associations nurture healthy political conditions within the
country by exercising and supporting political choice. In so doing,
associations offer opportunities for honing individual political skills
and training leaders.
7. Through community service, associations call forth extraordinary
amounts of volunteer labor. Associations mobilize and train these
volunteer forces, thereby developing, giving expression to, and
focusing public attention on the strength of the American spirit.
Most associations exist to serve their members. Trade associations,
for example, represent a group of firms having a business or trade in
common. Professional societies serve individuals who share a
common professional interest or background. Some associations, such
as health-related or advocacy groups, represent an interest or point
of view.
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The various ways in which associations serve their members are far
too numerous and diverse to catalogue here. However, member
benefits may be broadly characterized: Associations collectively
serve those interests of members which cannot be met effectively by
individual action; associations communicate important events,
findings, and trends in a business, profession, or cause; associations
offer producers, including practitioners, a collective presence to
buyers.
SHARPENING THE FOCUS
To sharpen the public's image of associations, the American Society.
of Association Executives (ASAE) determined the need for an
authoritative, independently conducted study that would examine
the value of associations (economic and social) within our society.
The hope was that, by illuminating the value of associations in
America, people would clearly understand the vast impact of these
nonprofit organizations on virtually every facet of life, from the
large, health-oriented organizations down to one's local homeowners
association and PTA.
To this end, ASAE commissioned the Hudson Institute, Indianapolis,
Indiana, to design and conduct a survey of national associations in
the United States While the statistical findings and economic impact
imparted in this report represent generalizations from only 5,500
national U.S. associations, these data nevertheless erect a sturdy
skeleton supporting the enormous body of activity and contributions
of the hundreds of thousands of associations in the United States.2
The Survey
The universe of surveyed associations was drawn from ASAE's
listings of individual members and prospective members for whom
adequate demographic data existed. The list comprised three major
strata--trade associations, professional societies, and health-related
or advocacy groups.
The final sample included 5,500 associations, each of which received
a questionnaire mailed in February 1989 that sought data for the
current budget year. Of these, 2,836 questionnaires were returned.
Completed questionnaires of 505 associations were used in forming
the economic data and study, for a response rate approaching 20
percent. This response rate was sufficient to yield results at a high
confidence level.
Additional information was obtained by Hudson Institute
researchers through a review of the association literature and
relevant scholarly material, discussions with approximately 50
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association executives. and attendance at association executives'
meetings.
The summary presented here highlights the areas of value stressed
in the study. It does not include a discussion of the ways in which
association activities can be imperfect; these are considered
in the full report, along with the balance between value and
detriment.
ADVANCING SAFETY, HEALTH, AND QUALITY
Voluntary standards constitute perhaps the most significant area of
standardization in this country. Associations make large
contributions in setting, certifying, and meeting product standards
that specify safety and performance requirements. Last year, for
example, the association members surveyed spent an astonishing
$14.5 billion to meet these voluntary rules. A massive sum by
anyone's standard, this figure suggests quite forcefully just how
seriously the business and professional communities in this country
take their responsibilities.
Product standards help protect consumers' safety and health and
help ensure that products meet measurable requirements for
performance and quality, thus advancing the quality and
compatibility of goods. Standards also provide important information
that would not be available in their absence. For example. due to the
combined efforts of the American Society for Testing and Materials
(ASTM), Philadelphia, and the Juvenile Product Manufacturers
Association, Moorestown, New Jersey, consumers can now purchase
babies' high chairs with confidence that the chairs have passed
safety tests for strength, restraints, and sturdy assembly.
As another example, two huge associations are devoted exclusively
to standards setting--ASTM and the American National Standards
Institute, New York City. ASTM standards alone touch virtually every
significant area of American industry.
Voluntary standards set under the auspices of associations are
generally to be preferred to government regulations because they
are more flexible and adaptable; cost less; preserve the essential tie
between the standard and the technical expertise on which it draws;
and place the responsibility for adherence or nonadherence,
success or failure where it belongs--with the producers and the
consumers.
Voluntary standards also help ensure the compatibility and
interchangeability of products and parts, allowing goods to be used
efficiently and parts to be standardized across manufacturers.
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EDUCATING WORKERS AND THE PUBLIC
Education constitutes perhaps the most important of all association
activities. Indeed, the public's interest in the education of association
members may be as great as the interests of the members
themselves--for by improving members' performance, associations
elevate the quality of products and services. Through educational
offerings, associations translate general discoveries and principles
into concrete practices in industries and professions, fill gaps in
technical education, and provide instruction in management
techniques.
These educational offerings run the gamut from general, theoretical
courses to highly targeted instructional materials to widely
disseminated public information. The American Academy of Facial
Plastic and Reconstructive Surgery, Washington, D.C., for example,
offers nearly 200 videotaped courses ranging from special surgical
facelift techniques to head and neck surgery. Many health-related
organizations, such as the American Heart Association,
headquartered in Topeka, Kansas, and the American Cancer Society,
headquartered in Tampa, Florida, concentrate almost exclusively on
informing the public about specific health risks. disease prevention,
and symptoms indicating the need for treatment.
Nearly 90 percent of the surveyed associations offer education
programs and services to their members, and more than 71 percent
disseminate public information. Association members spend nearly
$5.5 billion annually on educational offerings their associations
organize, require, or facilitate. The members of the professional
societies surveyed alone spent approximately $3.1 billion for
education in 1989. Of all the states in the nation, only California
spent more than that to support higher education. Adding public
education. the total association contribution to education
approaches $8.5 billion a year.
In a world undergoing extraordinarily rapid technological change,
the need for continuing education is obvious. Associations meet a
significant portion of that need as they strive to help their members
learn vital techniques, skills, and knowledge necessary to
successfully conduct their work as individuals and as members of an
industry or profession.
AIDING EXEMPLARY CONDUCT
Professional standards-certification, accreditation, and licensing--
address the entire scope of professional competence. Professional
standards increase public trust. They assure citizens that the
professionals they employ have reflected thoughtfully about their
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practices and ensure that professionals with identical titles deliver
roughly similar services.
Some professional societies, such as those representing medicine, the
law, and accounting, grew up around the need to develop and enforce
standards. Almost 24 percent of the surveyed professional societies
set professional standards and 15 percent certify that these
standards are met.
While the seed of professional expertise is sown in undergraduate
and graduate training and state licensing procedures. associations
fertilize and nurture the professions by encouraging the peer
review process, by offering courses that meet legal requirements,
and by issuing standards that often form the basis for disciplinary
action.
Association codes of ethics also augment the public's trust and
confidence in services, products and their producers, particularly in
the many areas where consumers lack sufficient knowledge to make
fully informed purchasing decisions. Almost one-third of the
associations surveyed earmark funds annually to set codes of ethics,
with 17 percent making appropriations for enforcement.
These codes also identify harmful practices and broad positive
motives, thereby enhancing consumers' trust in those who produce
goods and render services. The practice of setting ethical codes
establishes opportunities for deliberating on moral questions,
considering injunctions, reflecting on responsibilities, and focusing
thoughts. And, by providing occasion for such reflection, codes of
ethics are apt to affect members' behavior in other spheres of
life.
UNEARTHING NEW DATA
Among the most wide-ranging of association activities. conducting
research and gathering and analyzing statistical information enable
businesses and professions to function efficiently, offer information
not available elsewhere, and help identify new directions for social
improvements. Nearly 65 percent of the associations surveyed gather
statistics and facilitate or conduct research.
Many Institutions, including the federal government, depend heavily
on associations for their statistical information. Because these
statistics embody key facts about profits and expenditures
within an industry, they frequently govern intelligent public and
investment policy affecting that industry.
In addition, statistics enable businesses to compare their output,
productivity, and costs. These figures help association members to
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manage their activities better because they provide benchmarks for
comparisons and excellence leading to improved performance.
Research is central to the very mission and definition of the
professions and health-related groups. Usually disseminated through
a journal published by the association, research findings set
important new directions and define the scope, standards, and trends
within a field.
Association-sponsored research is conducted in all major areas
receiving public attention, including the environment, product safety
and efficacy, employment, and a huge array of social issues.
NURTURING THE POLITICAL PROCESS
In one of the most surprising findings of the study, trade
associations spend only about 10 percent of their total annual
expenses on political education, professional societies less than 2
percent, and health-related or advocacy groups approximately 3
percent.
U.S. public policy always results, to some degree, from insistent
private representation and requests. So that public policy broadly
represents many interests, without any one dominating, the
political interplay of associations is useful to counter other interests
before elected officials.
Associations also provide information to Congress and officials of the
executive branch on the potential effects of legislative or regulatory
proposals on members. Associations' political efforts forcefully
remind elected officials of their constituencies' wishes by providing
an arena in which members mobilize and a forum in which they
express their opinions.
The American Association of University Women, Washington, D.C.,
for example, is heavily involved in legislative efforts ranging from
educating members in lobbying techniques to support of federal
bills on child care, family leave, and pay equity. Due to the legislative
work of the Florida chapter of the National Association of Social
Workers, Tallahassee, the state enacted a law in 1982 to license
mental health professionals and in 1987 created a state board to
administer licensing of clinical social workers, marriage and family
therapists. and mental health counselors. The Chemical
Manufacturers Association, Washington, D.C., was deeply involved in
the legislative and regulatory process leading to the current
"Superfund," a federal law that attempts to equitably spread among
various industries the responsibilities for cleaning up hazardous
wastes from hundreds of sites across the country.
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Finally, the political activity of associations frequently serves as a
training ground for members by developing the abilities necessary to
participate on a wider political spectrum at national and local levels.
REACHING OUT TO OTHERS
Associations have been at the vanguard in the recent call for
increased voluntary service.
Frequently, associations mobilize volunteers in areas of expertise
tied closely to the trade, profession, or cause they represent by
drawing on their members' special talents to meet social or economic
needs. In recent years, for example, associations have united their
members' talents to help alleviate hunger, educate the public about
drug and alcohol abuse, promote literacy and other educational
programs, find missing children, improve the condition of health care
facilities. provide eye care to the poor. offer medical aid to the
homeless, alleviate the anxiety and boredom of hospitalized children,
offer fire safety education, aid tornado victims, and help reduce a
state budgetary deficit. All of these efforts were tied directly to the
associations' and members' specific expertise.
The national service group, Kiwanis International, Indianapolis,
recently concentrated its efforts on a public campaign to fight drug
use. To disseminate its anti-drug message, the group used 500
prime time network airings of a public service announcement, a 14-
week radio series, advertising in Time, Newsweek, and Sports
Illustrated, and 5,500 billboards. The advertising alone was worth
more than $15 million.
The Grocery Manufacturers of America, Washington, D.C., has united
its members with Second Harvest, a national network of food banks,
to organize the donation of more than 100 million pounds of food
and groceries annually. This community service has multiplied
Second Harvest's original distribution forty fold.
Other associations work to enhance the public's good through efforts
beyond their specialties. Examples include educating Americans
about the importance of the Constitution, offering education in
citizenship, helping Americans learn to vote by absentee ballot,
providing retraining programs for workers displaced from declining
industries, and giving support to battered and abused women and
children.
Associations command enormous financial and human resources.
The universe of associations surveyed spent almost $48 billion
directly or indirectly in 1989. Broken down, this figure represents
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o almost $9.7 billion in direct cash outlays to offer services and
administer operations;
0 $3.3 billion worth of volunteer time (conservatively valued at $10
per hour) proffered to conduct association activities, including
community service:
0 $19.9 billion that members spent on education and training or on
setting and meeting professional and product standards; and
0 $15 billion on multiplier effects in local communities.
The associations surveyed employ almost one-half million full-time
equivalent employees, a figure roughly equal to or greater than the
employment rolls in such major U.S. industries as steel, office and
computing equipment. communication equipment. or the airlines.3
Adding volunteer hours, the surveyed associations are responsible
for an additional 170,000 full-time positions, representing a grand
total of approximately 670,000 full-time people.
IMPROVING AMERICA
By working for and through their members, associations produce
important positive effects in society. Association ethical and
professional standards provide information that enhances consumers'
trust in goods and services. Association product standards help
improve the quality and interchangeability among products and
parts. Association education and research improve techniques and.
augment knowledge. Associations' involvement in the political
process helps to effect prudent public policy. Associations put tens of
billions of dollars into the American economy every year.
Associations help those in need through direct community service of
immeasurable value.
In all of these examples, the responsible collective interests of
association members--in advancing their knowledge, improving their
products, increasing their professional skills, and enhancing their
legislative standing--provide benefits to the public.
With roots in ancient civilizations and ties to Old World guilds,
associations today have evolved to occupy a unique place in America.
The Puritan influence, America's geographic expanse, and her
struggle for political freedom fostered independence and
individualism within U.S. associations, tightly weaving them into the
nation's social fabric and uniquely distinguishing them from
associations of other nations.4
Toequeville
observed that "Americans of all ages, all stations of life, and all types
of dispositions are forever forming associations. There are not only
commercial and industrial associations in which all take part, but
pep rally for cheerlooders
7ath -Atwater
Alamo Darry Grockett died
John Pihilip
pullob
1988
$150
$41.56
PTA, Sch Bds gart. etc.
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others of a thousand different types--religious, moral. serious. futile,
very general and very limited, immensely large and very minute."5
Reflects Lee VanBremen, CAE, executive vice president, College of
American Pathologists. Northfield, Illinois,
In de Tocqueville's eyes America was already a nation of
associations by the early nineteenth century. We learned early on
that by joining with others we could accomplish what we could not
do by ourselves. Associations became a natural handmaiden to
our individualism. Today associations confront and meet daily
challenges to respond to members' needs, to protect members'
interests while promoting the social good, and to preserve the
idealism that is so vital to the progress of society.6
Notes
1. Hugh B. Vickery III, "It's the Press. There's a Crisis. What Now?"
Association Management (March 1983):47-51.
2. The Encyclopedia of Associations 1990 (Detroit: Gale Research.
1989) lists approximately 90,000 associations. The Internal Revenue
Service approximates the number of tax-exempt organizations in the
United States at nearly 960,000; most of these are associations.
3. U.S. Bureau of the Census, Statistical Abstract of the United
States: 1989, 109th ed. (Washington, D.C.: U.S. Government Printing
Office, 1989), 399, 401.
4. Lee VanBremen, "The Theory of Associations," in Attracting.
Organizing, & Keeping Members. Edited by Wilford A. Butler.
(Washington, D.C.: American Society of Association Executives,
1989), 2.
5. Alexis de Tocqueville, Democracy in America (New York: Vintage
Books, 1954), vol. 1.
6. VanBremen, Attracting, Organizing, & Keeping Members, 2.
Overall Economic Impact of Surveyed Associations
$14.5 billion on standard setting
annual d 5500 natl assoc.
$ 9.7 billion to conduct operations*
23,000 notl surveys
$ 5.3 billion on education and training
$ 3.3 billion worth of volunteer time
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$15 billion in effects beyond direct expenditures
$48 billion
*Includes $2.5 billion of education-related costs, i.e., speaker fees,
food, promotion.
CAPTIONS FOR
EXECUTIVE SUMMARY
INTRODUCTION
Estimates of the total number of U.S. associations reach well
above 100,000. Their value to society is more than the billions of
dollars they spend and the multitudes they employ. Their most
significant impact is in the areas of education, product and safety
standards, professional standards and codes of ethics, public
Information, research and statistics, political education, and
community service.
Graphic--Ruler and Band-Aid
Associations spend more than twice as much on standards as the
government spends on foreign aid.
PROFESSIONAL STANDARDS
(Construction workers with hardhats)
Building codes, aircraft maintenance standards, and bursting
strength tests for packages are all part of the product and safety
standards created by associations. Virtually all standards or
guidelines for safe use of a product are born in associations--
from the American Welding Society's technical standards for
acceptable welds to the American Red Cross's requirements for
the handling of blood products TO the American Dental
Association's familiar seal of acceptance for products which have
"been shown to be an effective decay-preventive dentifrice that
can be of significant value..."
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Graphic--California & Stack of Books
Associations spend more on higher education than all the states
except California.
EDUCATION
(Gray classroom of men)
Almost 90 percent of the associations surveyed offer education
programs. In many industries and professions, associations offer
the best--and In some cases, the only--form of continuing
education and skill development. Seminars, workshops.
conferences, trade shows, audio and videotapes, and interactive
computer courses are among the many delivery systems for
specialized education.
(Mathoounts)
Education is the most important activity for many associations
whether it's directed outward toward an industry or profession.
MATHCOUNTS, a national mathematical competition among junior
high school students, developed and sponsored by the National
Society of Professional Engineers (right). refocuses attention on
the importance of math by encouraging achievement in this most
essential subject.
ETHICS
(Oral surgeons)
Codes of ethics are crucial to the very functioning of many
professional societies such as those for doctors, dentists,
attorneys, public relations practitioners, journalists, educators,
and government officials. These professions are bound by the
canons contained within their association's bylaws.
RESEARCH
(Screen printing)
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Two-thirds of all associations gather and analyze statistical data
and conduct research. Many organizations rely on reports by
associations as the most reliable data available. Other research
often directly benefits an association's members such as that
conducted by the Soreen Printing Association International and its
Foundation (left) in its Fairfax, Virginia facility where it studies
factors such as weatherability, safety and health, and color
imagery of new inks.
POLITICAL EDUCATION
(In the senator's office)
One of the fundamental functions of many associations is to
provide a unified voice on legislation and regulations affecting a
particular industry or profession. Lawmakers rely on associations
for information and recognize that Intelligent decisions Involving
complex issues require input from a variety of associations and
cause-oriented groups. For many associations, political education
consists not of influencing pending legislation, but of explaining
new regulations and guidelines to their members. However,
associations spend a small amount of their expenditures (less than
10 percent) on political education.
COMMUNITY SERVICE
(Doctor examining black patient)
The special ability of associations to mobilize their members as
volunteers in service to communities across the country is being
used to combat drug abuse, illiteracy, homelessness, crime, teen
pregnancy, and many more of society's challenges. For example,
the American Association of Advertising Agencies founded a
program called Media Advertising Partnership for a Drug-Free
America that features $500 million worth of time annually for
free TV and radio commercials as well as print ads. Associations
and community service are a natural combination and are often
paired as the first line of communication and organization after a
disaster. Several associations are involved in local community
food banks such as Second Harvest and other groups that accept
unused food from conventions and meetings. Other associations
actually run community service programs, such as the Medical
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Association of Atlanta, which operates a clinic for homeless
people.
PREPARING FOR
THE MONUMENTAL DECADE
40 Seminars and Programs All in One Five Day Program
A S A E
9 o
Complete Program
asae
Spring Convention,
Exposition and Legislative Conference
The Washington Convention Center
March 3-7, 1990
Washington, DC
PREPARING FOR
THE MONUMENTAL
DECADE
40 Seminars and Programs All in One Five
Day Program
asae
Complete Program
American Society of Association Executives
Spring Convention,
Exposition and Legislative Conference
The Washington Convention Center
March 3-7, 1990
Washington, DC
TABLE OF CONTENTS
A.S*A*E 90
Special Sessions/Special Events
4
THE MONUMENTAL DECADE
From ASAE to You: Convention Benefits
5
Exhibit Hours
5
Your Convention Agenda
8
The American Society of Associa-
Seminars and Presentations
6
tion Executives brings the vision
Sunday, March 4
of the 21st Century one step closer
Successful Career Planning: It's More Than Smoke & Mirrors
10
at ASAE'S Spring Convention,
How To Make It in the Corporate Boardroom
10
Exposition and Legislative
A Look at the 21st Century and What it Means to Associations
10
Conference, March 3-7, in
Executive Employment Contracts
10
For CEOs Only: Strategies for Executive Survival
11
Washington, DC.
Association Management Companies: Prosperity in the 1990's
11
EXCEPTIONAL
Monday, March 5 (One-Day Seminars)
SEMINARS
Coping with Corporate Mergers and Acquisitions
40 of the most exceptional semi-
Within Your Industry: Implications for Trade Associations
12
Communicating and Marketing Intangible Association Benefits
13
nars ASAE has to offer all in one
Association Tax Compliance
13
five day program.
Maximizing Non-Dues Income
14
Introduction to Association Management
14
THIS IS THE YEAR
Advanced Convention and Exposition Management
15
Planning for Your Retirement
16
Position yourself in the Nation's
top growth profession. Come to
Monday, March 5 & Tuesday, March 6
learn about your speciality and
(Two-Day Seminars Begin)
visualize the Monumental Decade
CEOs and Senior Management in the Roles of Negotiator,
ahead.
Mediator, and Decision-Maker
17
Symposium for Chief Elected Officers & Chief Staff Executives
18
Effective Management of the Small Association
19
FIVE DAY CERTIFICATE
Maximizing the Success of Your Chapter Relations Program
20
PROGRAMS
Selling to Associations: Strategies and Techniques That Work
20
In-depth in Communications,
Tuesday, March 6 (One-Day Seminars)
Conventions, Education, Finance
Effective Fund Raising Strategies for Associations
22
& Administration and Member-
Maximizing Relationships with Boards, Committees &
ship Marketing
Other Volunteers
23
Turning Stress into Creative Energy
23
THE SETTING
Wednesday, March 7:
The most influential city in the
The ASAE Legislative Conference
25
world to explore your own per-
Certificate Programs Schedule
26
sonal career potential through the
next ten years.
Certificate Programs Topic Areas:
Communication
28
THE LEGISLATIVE
Convention Management
30
Education
32
CONFERENCE
Finance & Administration
34
Be there for the kickoff General
Membership Marketing
36
Session with invited guest
Spouse/Guest Program
38
speaker President George Bush.
Registration Information/Fees
40
THE EXPOSITION
Housing Information/Policies
41
It's the largest meeting and
Registration Form
43
hospitality expo in the country.
2
Find Out
1990- ASAE IS
What's Inside
PREPARING FOR THE
MONUMENTAL
Read through this brochure! You'll
find many sessions will spark your
DECADE AND
interest beginning on Sunday, March
4. And don't miss the 5-day Certifi-
STARTING SOMETHING
cate Programs in five specialized areas
of association management.
That's right. Three kinds of educa-
NEW!!
tional programming are offered at
this meeting. Short sessions begin
Sunday March 4. One and two-day
seminars presented by your peers
Your personal career growth is planning and goal setting; chan-
from Monday, March through Tues-
neling your level of talent and expertise.
day, March 6 highlighted on pages 12
The ASAE Spring Convention, Exposition and Legislative
- 24 of this program.
Conference is a new arena for learning. 40 seminars put together for
And, the 5-day Certificate Pro-
the association executive and the staff specialist an educational
gram scheduled from Saturday,
structure designed for those seeking innovative business tech-
March 3 through Wednesday, March
niques, and focus their time on what's important.
7 highlighted on pages 26 - 37 of this
This is the convention for the entire staff to attend. What better
program.
way to prepare for the upcoming challenges of the 90s, and to set the
Mix and Match - You decide what
ground work for the new executives of the 21st century!
to attend, whatever seminars you
choose, you'll find the content and
structure of this meeting a return on
your investment! If you need more
information, just call the ASAE Con-
ventions staff at (202) 626-2766.
Extra Benefit - Legislative Confer-
ence scheduled jointly with Spring
Convention beginning mid-day Tues-
day, March 6, through mid-day
Wednesday, March 7. See page 25.
The ASAE
Guarantee of
Satisfaction
The ASAE Spring Convention,
Exposition and Legislative Confer-
ence is guaranteed to meet or exceed
your expectations. Money back or
complimentary registration for an-
other program if you are not satis-
fied.
EARN CAE POINTS
Earn one point per course hour
toward obtaining the Certified
Association Executive (CAE)
designation and one point toward
CAE recertification for each day
attended.
3
SPECIAL EVENTS
8:45 - 10:00 PM
TOPPING OFF THE
EVENING
ASAE'S
HEADLINE ENTER-
TAINER IN CONCERT
Monday, March 5
Saturday, March 3
6:00 - 8:30 PM
11:00 AM - 12:00
7:00 PM
EXHIBIT HALL
SECTION
OPENING RECEPTION
ROUNDTABLES
EARLY BIRD WELCOME
PARTY
Following the Opening General Ses-
Each section will be running one
sion, join your friends in the Exhibit
roundtable in their monthly series for
Hall for a festive, enjoyable evening.
this special spring meeting. Specific
By booking a Saturday arrival, you
Get the latest information on products
topics discussed are in the areas of
can have a lively evening at the Early
and services you use everyday, while
Communications, Education, Finance
Bird Welcome Party at thenew Ramada
you have a drink and sample an array
and Administration, Government Re-
Renaissance (across the street from the
of foods. Make valuable contacts with
lations, Membership Marketing, Le-
Convention Center). Get to know your
ASAE's Exhibitor's, and be sure to
gal and International sections. Atten-
peers at this terrific start to the Con-
bring your guests for an evening filled
dees are invited for lunch in the exhibit
vention.
with ideas and information, good com-
hall following the roundtables. Con-
pany, and great conversation.
tact your Section manager for pro-
gram information.
Sunday, March 4
Special Session:
4:30 - 5:45 PM
HOW TO PIGGY
BACK ON ASAE'S
General Session:
PR EFFORTS ABOUT
THE VALUE OF
ASSOCIATIONS
ASSOCIATIONS IN
AMERICAN SOCIETY
Tom Gorski, Director - PR & Market
Research, ASAE
Allen Nueharth, USA Today's con-
troversial and outspoken founder,
Jerry Franz, VP - Porter/Novelli, Inc.
highlights the findings of the year-
long study by the Hudson Institute
During the next two years, ASAE
documenting the value of associations.
will be leading an extensive public
This is not just a session of ho-hum sta-
relations campaign to disseminate the
tistics-Expect to be challenged by
findings of the study on the Value of
Nueharth as he comments on activi-
Associations and to raise the level of
ties that are best performed by associa-
media awareness.
tions, such as certification, standards,
Your association, regardless of size
Allen Nueharth, Founder and former pub-
and codes of ethics. This is sure to be
lisher, USA TODAY
or budget, can take vantage of this
a lively exchange.
momentum as part of its own efforts-
4
even if you have no formal public re-
The Exhibit Hours
Income Tax (UBIT), Section 89 and
lations activity currently planned.
401 (k).
Concentrating on things you can do
Exhibits will be open for a total of
ASAE's manager of Information
on a "shoestring budget," Gorski and
81/2 hours and can be viewed daily
Central will be on hand to work with
Franz will reveal a variety of low-cost
beginning:
you to answer your questions, reser-
(or no-cost) activities that will en-
ach needed information, or discuss
hance your PR activities. The nuts-
Sunday, March 4 - 6:00 - 8:30 PM
successful solutions and strategies.
and-bolts session is packed with ideas
ASAE's Executive Employment
and includes a FREE take-home PR
Monday, March 5 - 12:00 - 2:00 PM
consulting staff will move to the
kit for each participant.
Washington Convention Center to
5:00 - 7:00 PM
serve you. Whether you are looking
at a hiring situation, to train or evalu-
Tuesday, March 6 - 12:00 - 2:00 PM
ate your current staff level, we can
help.
The Exhibit Hall will be open to non-
ASAE knows that during the
11:00 AM
registrants during show hours on all
Monumental Decade, VIDEO is the
three days.
best way to get the information you
GENERAL SESSION
need to your members. This March,
KICKOFF TO LEGISLA-
we're offering videos in the areas of
Customer Service, Orientation to As-
TIVE CONFERENCE
sociation Management and CAE
WITH INVITED SPE-
CIAL GUEST SPEAKER:
Aerobics
ASAE
Program Introduction.
ASAE's Bookstore will also be on
PRESIDENT
Style!
display at the Washington Conven-
tion Center. Choose the right materi-
GEORGE BUSH
Being away from home doesn't
als you need on all aspects of Associa-
mean that you have to leave your
tion Management.
fitness schedule. We're back for an-
7:00 PM
other exciting ASAE Convention and
want to help you get a jump-start on
your day with an aerobic total fitness
LEGISLATIVE
workout. Rev up with a low-impact,
RECEPTION AND
high energy hour of motivating music
DINNERS BY STATE
from 7 AM - 8 AM each morning at
DELEGATION
the Hyatt Regency.
Workouts are conducted by Be-
linda Kleine, IDEA Certified instruc-
tor and Director of Sales for the San
Juan-Puerto Rico Convention Bureau.
Wednesday,
Come and use this relaxed atmos-
March 7
phere for meeting new people and
staying in shape while you travel!
8:00 - 9:00 AM
There will be a $5.00 fee at the door.
CONGRESSIONAL
BREAKFAST
The day begins with an early
morning breakfast with invited speaker,
From ASAE To
Senate Majority Leader, George Mitchell.
You
ASAE's Convention is a special
yearly event, but all year long ASAE
11:00 - 11:30 AM
is updating and producing the best
products and services for your needs.
RALLY SESSION
Take a look at what you'll see when
you stop by our booths this March.
Join the Capitol Hill Rally Session
ASAE's Government Affairs booth
and then go to The Hill to visit your
will bring you closer to what's hap-
Congressmen
pening on Capitol Hill. You'll get
updates and fact sheets on the latest
legislative issues impacting associa-
tions, such as Unrelated Business
5
FIRST TIME AT SPRING CONVENTION ASAE
Take a Quick Look at All the Highly Acclaimed ASAE Cours
Coping with Corporate Mergers and Acquisitions - One day
Communicating and Marketing Intangible Association Benefits - One day
Association Tax Compliance - One day
Maximizing Non-Dues Income - One day
Introduction to Association Management - One day
Advanced Convention and Exposition Management - One day
Planning for Your Retirement - One day
CEO's and Senior Management in the Roles of Negotiator, Mediator, and Decision -Maker - Two day
Symposium for Chief Elected Officers and Chief Staff Executives - Two day
Effective Management of the Small Association - Two day
Maximizing the Success of Your Chapter Relations Program - Two day
Selling to Associations: Strategies and Techniques That Work (For Exhibitors) - Two day
Effective Fund Raising Strategies for Associations - One day
Maximizing Relationships with Boards, Committees and Other Volunteers - One day
Turning Stress into Creative Energy - One day
6
EST ONE AND TWO-DAY COURSES.
vailable to You Now at the 1990 ASAE Spring Convention.
Communication Certificate Program
Day 1 - Essentials of Publishing
Day 2 - Essentials of Public and Media Relations
Day 3 - Essentials of Writing and Editing
Day 4 - Effective Publication Design
Day 5 - Managing PR/Communications within the Assn.
Convention Management Certificate Program
Day 1 - Strategies for Budgeting and Creative Special Events
Day 2 - Convention Program Design, Education and Exposition
Day 3 - Effective Strategies for Promotion and Site Selection
Day 4 - Managing Logistics and New AV Techniques
Day 5 - Managing Food and Beverage Events
Education Certificate Program
Day 1 - Educational Program Planning
Day 2 - Financial Planning and Management of Education Programs
Day 3 - Program Development and Management
Day 4 - Marketing Techniques: Writing Powerful Promotion Copy
Day 5 - Program Evaluation
Finance & Administration Certificate Program
Day 1 - Accounting and Reporting for Non-Profits
Day 2 - Effective Financial Management Techniques
Day 3 - Hiring and Retaining Competent Staff
Day 4 - Managing Automated Information Systems
Day 5 - Managing the Administrative Function
Membership/Marketing Certificate Program
Day 1 - Understanding and Communicating Membership Marketing Issues
Day 2 - Methods and Techniques for Membership Development
Day 3 - Methods and Techniques for Membership Retention
Day 4 - Computers and Market Research
Day 5 - Managing the Membership Function
(Course descriptions begin on page 12.)
EARN CAE POINTS
Earn one point per course hour for any of the above courses toward obtaining the
Certified Association Executive (CAE) designation and one point toward CAE
recertification for each day attended.
BONUS PLUS
Five one hour forty-five minute sessions on Sunday, March 4, See page 10.
7
SET YOUR OWN AGENDA A
This is your calendar of events. Take the opportunity to come and watch your car
SATURDAY, MARCH 3, 1990
AM
5-Day Certificate Programs Begin
in the following specialties:
Communications
Convention Management
Education
Finance & Administration
Membership Marketing
AM and PM
ASAE Boards, Committees and
Councils meet
EVENING
Early Bird Welcome Party
SUNDAY, MARCH 4, 1990
AM and PM
Certificate Programs
2:30 - 4:15 PM
Speakers Showcase, Peer
Roundtables, Fellows Program on
Career Planning
4:30 - 5:45 PM
OPENING GENERAL SESSION with
guest speaker, USA Today founder,
Allen Neuharth
6:00 - 8:30 PM
Party in Exhibition Hall
8:45 - 10:00 PM
Headline Entertainer in Concert
for ASAE
MONDAY, MARCH 5, 1990
AM and PM
Education Seminars Begin:
(One-Day Seminars)
Coping with Corporate Mergers and
Acquisitions within your Industry:
Implications for Trade Associations
Communicating & Marketing
Intangible Membership Benefits
Tax Compliance Seminar
Maximizing Non-Dues Income
Intro to Association Management
Advanced Convention and Exposition
Management
Planning Your Retirement
(Two-Day Seminars:
CEO's and Senior Management in the
March 5 & 6)
Roles of Negotiator, Mediator and
Decision-Maker
CEO Symposium
Effective Management for the Small
Association
Maximizing the Success of Your
Chapter Relations Program
Selling to Associations (For Exhibitors)
8
HE CONVENTION CENTER
elop, and be a part of the national impact of associations as a profession.
AM
Certificate Programs Continue
12:00 - 2:00 PM
Exhibit Hall open with lunch in hall
PM
Education Seminars and Certificate
Programs Continue
5:00 - 7:00 PM
Exhibits reopen with party in hall
TUESDAY, MARCH 6, 1990
AM and PM
Education Seminars:
(One-Day Seminars:
Effective Fundraising Strategies for
March 6)
Associations
Maximizing Relationships with Boards,
Committees and Other Volunteers
Turning Stress into Creative Energy
(Two-Day Seminars:
Selling to Associations (For Exhibitors)
March 5 & 6)
CEO Symposium
CEO's and Senior Management in the
Roles of Negotiator, Mediator, and
Decision-Maker
Effective Management for the Small
Association
Maximizing the Success of Your
Chapter Relations Program
AM
Certificate Programs Continue
11:00 AM
General Session Kickoff to Legislative
Conference with invited guest
speaker: President George Bush
12:00 - 2:00 PM
Exhibit Hall open with lunch in hall
PM
Education Seminars and Certificate
Programs Continue
Government Relations "How To"
Sessions Begin
7:00 - 10:00 PM
Reception and Dinners by State
Delegation
WEDNESDAY, MARCH 7, 1990
8:00 - 11:00 AM
Legislative Conference Continues with
Congressional Speakers Issues Forum
AM
Certificate Programs Continue
PM
Capitol Hill visits
PM
Certificate Programs End
9
2:30 PM - 4:15 PM
A Look at the 21st
SUNDAY, MARCH 4
Century and What
it Means to
EDUCATIONAL SESSIONS
Associations:
SPONSORED BY THE
ASAE FOUNDATION
The 21st century is just a heartbeat
away. Is your association preparing
now to respond to the major demo-
graphic, economic, social and global
Session Facilitator:
developments that will occur over
the next ten years?
Barbara Bryd Lawler, CAE
Join participants from the ASAE
(Chairman of the ASAE Fellows)
Foundation Think Tank, held in Nov-
2:30 PM - 4:15 PM
Executive Vice President
ember at the Hudson Institute, and
Intl. Association of Hospitality
Successful Career
learn what steps you can take to be
Accountants, Inc.
one step ahead as the new century
Planning: It's More
unfolds. Step back from day-to-day
Plus Fellows who will lead
concerns and take a look at the big
Than Smoke &
the roundtable discussions.
picture. Explore critical issues and
Mirrors
major trends identified by associa-
tion and industry leaders and learn
SPONSORED BY THE
2:30 PM -4:15 PM
how your association can position
itself to be ahead of the curve instead
ASAE FELLOWS
HowTo Make It
of behind the eight-ball.
Into The Corporate
Charles D. Rumbarger, CAE,
There are no magic formulas for
Moderator
career success. However, there are
Boardroom
Association Management Group
proven strategies that help us to be
President, ASAE Foundation
more effective. Skills, values, long-
Association executives can be ideal
range goals and interests are impor-
corporate directors if only the cor-
tant in making career-lifestyle
porate world knew that! Association
choices.
professionals are used to making
Attend this session, sponsored by
decisions that have significant finan-
2:30 PM - 4:15 P.M.
the ASAE Fellows, to help put your
cial, legal and ethical impacts. Their
Executive
future into focus. After a lively over-
skills and values have a great deal of
view to identify some principles,
transferability to a publicly held
Employment
you'll have the opportunity to choose
company. And of course, association
from a selection of roundtable ses-
Contracts
executives have much to gain by the
sions targeted to meet your specific
exposure on corporate boards.
interests.
This session explores the process
Find out what should be included in
For instance, roundtables will be
of how board members are selected,
your next employment contract.
offered on: changing jobs from a
what the perceptions are that keep
Discussion topics include:
professional society to a trade asso-
association executives out of the
ciation or visa versa, moving from a
boardroom and how to make the
- Why you should have a contract
staff specialist position to a #2 or
- Terms, termination provisions and
contacts so that you get chosen.
CEO, staying challenged in the same
renewal clause
position when job mobility is un-
John M. Nash
- Fringe benefits including pension
likely and more.
President
plans, 401(k)s
National Association of
- Insurance options
Corporate Directors
- Miscellaneous benefits
Joseph Greif, Esq., CPA
Partner/McGuffie, Greif, Whitney &
Handal
10
2:30 PM - 4:15 PM
-What are the growth opportunities
in association management compa-
For CEOs Only:
nies in the 1990's?
Strategies for
-How do association managers
handle the stress of reporting to
Executive Survival
multiple Boards of Directors?
Glen Bostrom
Participate in a candid forum on
President
often not discussed, but typical, con-
Bostrom Corporation
frontational issues CEOs face. Exam-
Sanford Hill (Moderator)
ine different scenarios and discuss or
The Hill Group
debate with your peers the position
Washington, DC
you'd take if faced with a similar
situation. (Example: your volunteer
Joyce Martello
leader has been issuing press releases
Co-Owner
through his company's PR office on
Burnison, Martello & Associates, Inc.
company letterhead. The releases are
John Messervey
on public policy issues. The positions
President
taken are contrary to the association's
Organization Management Systems,
policy. What do you do? What if the
Inc.
releases are on association letter-
head?) Come prepared for a lively
session!
Henry L. Ernstthal, CAE
Associate Professor and
Executive Director
Master of Association Management
Program
The George Washington University
2:30 PM - 4:15 PM
Association
Management
Companies
Prosperity
In The 1990's
Hear the views of experts who lead
association management companies
as they explore the issues they will
face in the coming decade. Ample
time will be allowed for you to share
your ideas in this lively discussion.
-How does the association executive's
life change when moving into the
field of leading associations?
-What are the pitfalls to starting an
association management company?
11
Influence on Government Relations
Activities
Loss of grass-roots political
strength; dealing with international
MONDAY, MARCH 5
members; establishing trade policies
and priorities; handling the different
problems of hostile vs. friendly take-
ONE-DAY SEMINARS
overs; coping with the competition
between large and small firms
Lunch served in Exposition Hall
PANELISTS
12:00 Noon - 2:00 PM
Richard E. Briggs (moderator)
Executive Vice President
American Association of Railroads
Bruce Josten
Group Vice President, Development
US Chamber of Commerce
- A shift in the balance of power
Luanne James
- Communication Problems
Executive Director
- Changes in political priorities and
ADAPSO, The Computer Services
strength
and Software Trade Association
9:00 AM - 4:00 PM
Coping with
William A. Raftery, CAE
KEY TOPICS
President
Corporate Mergers
Motor & Equipment Manufacturers
and Acquisitions
Changes in Governance Structure
Association
Within Your
Loss of old faces, executive par-
ticipation, and loyalty; shifting in
Industry:
the balance of power; who's making
WHO SHOULD
the decisions?
ATTEND
Implications for
Financial Implications
This program is designed for CEOs
Trade Associations
and senior management executives
Changes in the membership base,
of trade associations who are pres-
A FORUM TO
dues restructuring, developing
ently experiencing mergers in their
sources of non-dues revenue
DISCUSS YOUR
membership or anticipate facing this
challenge.
TOUGHEST
Impact on Daily Association Ac-
CHALLENGES
tivities
Implications for association serv-
Mergers, acquisitions, and take-
ices-conventions, trade shows, edu-
overs among member companies (at
cational programming, insurance
the rate of 3,619 a year) are drastically
programs; job security for the CEO,
restructuring America's trade asso-
staff reorganization; greater demand
ciations. And that number is expected
for service; becoming niche market-
to keep growing.
ers; communicating and marketing
What does this mean for the way
intangible member benefits; mem-
your association conducts business?
bership recruitment and retention
What changes are you having to make
activities
in order to successfully manage this
phenomenon? Effects of mergers on
Educating and Communicating
associations are manifesting them-
with Your Membership
selves in so many ways, including:
Dealing with the new players in
- Financial Pressures
the field - those with little experience
- New executives with less familiar-
in management or ownership; com-
ity and loyalty to the association
municating with "mom and pop"
- Loss of participation and commit-
owners vs. large conglomerates;
ment in association activities
managing the changing culture of
the association
12
Explore the need for making your
O'Connor has taught extensively
intangibles measurable. Learn how
for ASAE's Executive Education
your organization can create sym-
Program including serving on the
bols or metaphors for intangibles to
8:30 AM - 5:00 PM
faculty of the Communications Cer-
make them easier to sell.
tificate Program. Her lively interac-
Communicating
tive teaching style has consistently
Develop strategies for selling and
resulted in excellent evaluations in
And Marketing
communicating intangibles:
her programs.
Intangible
-Discuss techniques, timetables and
Association
tasks
-Learn how to integrate with tangible
Benefits
products/services
8:30 AM - 5:00 PM
Association Tax
It's almost impossible to put a
dollar value on legislative clout,
SPECIAL BONUS
Compliance
image, member service, or network-
ing. Your members cannot pretest
"SWAP IDEAS" Bring samples of
AN ELEMENT CRITICAL
these benefits. When they join, they
brochures, mailings, articles-any
buy a promise and a track record. To
TO YOUR ASSOC-
ideas your association has put into
effectively sell your association's
place for communicating and mar-
IATION'S SUCCESS
products and services, you must have
keting intangible benefits. Share your
a clear understanding of your "cus-
tomers/members" needs, motiva-
ideas with other participants.
This course offers association tax
law and procedures aimed at senior
tions and expectations. With intan-
association executives and counsel.
gibles, it is even more essential that
you work to identify how your serv-
WHO SHOULD
It explores tax exemption from a his-
ices/products fulfill these expecta-
ATTEND
torical, and analytical and "how to"
perspective. It explains how to ob-
tions.
tain exempt status, how to avoid jeop-
This program will help you define
This is a new seminar and a novel
ardizing it, and how to best organize
your association's messages and tar-
approach to looking at your benefits!
activities and the association's corpo-
get your audiences. You'll determine
It will be appropriate for both the
rate form from a tax standpoint. The
the most effective channels through
novice and seasoned professional in
subject of business income and its
which to send your message and
public relations, marketing and
relationship to the organization's
identify the most appropriate mes-
membership development. Volun-
exempt purpose and status is cov-
sage for each member segment.
teer leaders and staff with responsi-
ered in detail, as well as how to
bility for communications and imag-
measure a proposed business project
ing will also benefit.
against the rules.
KEY TOPICS
The activities of associations and
of their members which present spe-
Identify intangible member bene-
ABOUT THE
cial concerns in tax exemption are
fits, products and services:
INSTRUCTOR
highlighted. The nature of an IRS
audit is discussed and what proce-
-Professional development, clout,
dures to be followed, and it reviews
networking
Joan-Patricia "JP" O'Connor has
the impact of taxes better than in-
-Information, news, skills
managed her own consulting firm
come tax upon the association. The
since 1978. Operating in Los Angeles
seminar gives an overview and an
-Timeliness, courtesy, responsiveness
and Washington, DC, the company
understanding of tax law which will
Learn special characteristics of in-
specializes in full service public rela-
benefit all association executives.
tangible products and services:
tions, marketing, organizational plan-
-How are they distinguished from
ning, and revenue generation pro-
concrete member benefits?
grams for non-profit clients includ-
ABOUT THE
ing professional societies and asso-
-Why do they need a separate mar-
ciations, education institutions, gov-
INSTRUCTOR
keting strategy?
ernment agencies and volunteer
Discuss the differences between
support groups.
Paula Cozzi Goedert concentrates
O'Connor earned a Master's de-
"products" and "packaging":
her practice on Tax and Association
gree in both Journalism and Public
Law. She earned her J.D., magna cum
-Organizations usually sell packages
Relations from the University of
laude, from Northwestern Univer-
(seminars, magazines tapes)
Southern California and serves on
sity in 1976 and her B.A., summa
the faculty of the University's School
cum laude, from Mundelein College
-Members buy products (ideas, in-
of Journalism.
in 1973. Ms. Goedert was named to
formation, techniques)
the order of the Coif in law school,
where she served as Special Projects
13
Editor for the Northwestern Law
-Identify the process an association
Review. Ms. Goedert joined Jenner &
goes through in developing non-dues
Block in 1976. She is a frequent lec-
sources of revenue
turer on tax and association law top-
-Discover new sources of non-dues
ics. Ms. Goedert has authored many
8:30 AM - 5:00 PM
income
articles and seminar outlines in these
Introduction To
areas, including the unrelated busi-
-Explore creative marketing tech-
ness income tax, lobbying by chari-
niques and strategies to promote your
Association
ties, the impact of the antidiscrimina-
products and services
tion rules on association benefits and
Learn financial management
Management
the use of for-profit subsidiaries.
strategies and investment policies to
help effectively manage this income
CONTEMPORARY
PRINCIPLES OF
KEY TOPICS
ASSOCIATION
8:30 AM - 5:30 PM
PRACTICE AND
- Guidelines for Decisions on
MANAGEMENT
Maximizing Non-
Non-Dues Income Activities
- Areas of Non-Dues Income
Dues Sources Of
- UBIT Decision
Baby boomers in the board room,
Income
- Sources of Non-Dues Income
new wave volunteers, video tapes to
- Creative Marketing and
promote membership, all of these new
Featuring an Update on the Unre-
Marketing Factors
trends and developments affect the
lated Business Income Tax and its
- Sound Financial Management
way you look at association manage
implications for revenue producing
ment.
Strategies
activities.
In time for the new decade.
a
With the increasing demand for
new orientation to association man-
member services, the diversification
agement. Find out what an associa-
ABOUT THE
of activities, and the rising cost of
tion is and how it is organized, oper-
doing business, non-dues income is
INSTRUCTOR
ated and driven.
clearly playing an important role in
Designed for newcomers to the
today's association.
ASAE Fellow and Board of Direc-
field, and for those who are inter-
But now, in 1990, not only are you
tor, Edward H. Able, Jr., is the Execu-
ested in how a basic orientation to the
challenged with developing and
tive Director of the American Asso-
fundamentals of association structure
marketing new products and serv-
ciation of Museums. Prior to joining
can boost the understanding of new
ices, you are faced with the tax laws
AAM, Mr. Able served as the Execu-
employees, this program focuses on
and their implications for revenue
tive Vice President of the American
the specific knowledge, understand-
producing activities, What are these
Society of Landscape Architiects for
ing, and skills essential to success in
laws and how will they affect your
eight years where he built a budget
the association environment -critical
association's activities?
from $400,000 to $4 million based
insights that usually take years to
This seminar discusses the Unre-
primarily on non-dues activities.
develop.
lated Business Income Tax and its
Mr. Able has had record atten-
implications for revenue producing
dance and high evaluations as in-
Among the highlights:
activities. It also shares research on
structor in the course for the past
what other associations are doing in
several years.
- Why do we have associations?
the area of non-dues, what unique
- Organization and structure of asso-
products and services are being of-
ciations
fered, and what must be considered
WHO SHOULD
- Fiduciary responsibilities of officers
when developing this much needed
ATTEND
and staff
source of income.
- Association financial management
You are guaranteed to take many
approaches and practices
ideas that you will be able to immedi-
This seminar is designed for chief
staff executives and other managers
- Communicating with the "new"
ately implement in your association!!
member
who want to strengthen their associa-
tion by offering increased member-
- A new look at membership devel-
BENEFITS
ship benefits and at the same time,
opment. recruitment and retention
increase their association's revenue.
strategies
It will also benefit anyone who wishes
Plus, take home your own per-
By attending this program you will:
to know more about tax laws regard-
sonal association resource kit.
ing unrelated business income.
Using the material presented in
-Determine how the Unrelated Busi-
the seminar, participants will have
ness Income Tax laws affect your
the opportunity to work together in
association's activities
small groups to solve case problems
drawn from association practice.
14
ABOUT THE
PAST MASTERS
INSTRUCTOR
FORUMS HAVE
ADDRESSED SUCH
8:30 AM - 5:00 PM
Wilford A. Butler, CAE, president
ISSUES AS:
and CEO of Butler Consulting Group,
Advanced
an international multiple manage-
Convention And
-The effect demographic changes
ment firm. An instructor in ASAE's
have on meeting attendance
Membership Marketing Certificate
Program and a key instructor in
Exposition
-Planning your first international
meeting
ASAE's series of seminars for the
Manangement
small association, Butler is credited
-Surviving the planning of joint
with the idea for the ASAE Letter
venture meetings
Idea Book, now in its third edition.
THE MASTERS FORUM
-The impact of mergers and acquisi-
He also served as principal editor for
tions on meetings
ASAE's latest membership market-
Always a popular session, the
ing book, Attracting, Organizing and
Masters Forum provides experienced
-New ideas in promoting your con-
Keeping Members.
meetings and expositions profession-
ventions
Butler, a 27 year veteran associa-
als with a dependable source of in-
If you seek stimulating conversa-
tion executive has been honored by
formation exchange. The discussion
tion and answers to your tough
ASAE as recipient of its highest rec-
is led by an industry expert to ensure
questions, then you cannot afford to
ognition, the Key Award. The Indi-
the frank and thorough review of the
miss the Masters Forum.
ana Society of Association Executives
forum agenda.
has named him "Association Execu-
tive of the Year."
MODERATOR
Phillip R. Mogle
President
Center for Marketing Inspired
Management
ASAE/ACOM
PARTNERS FORUM
The Conventions and Exposition
BOB
Section joins the Association for
Convention Operations Management
(ACOM) in an indepth and revealing
discussion on important issues af-
fecting the meeting industry.
Strengthen your relationship with
your "partners in meeting planning"
by participating in this interactive
discussion.
Led by an experienced facilitator,
the panelists and the audience will
uncover the answers to the most
important questions and issues fac-
ing our profession today. By popular
demand, the Partners Forum has been
expanded to three hours to allow more
topic examination.
PANELISTS
Lucille Anderson
Convention Services Manager
Baltimore Convention and
Visitors Buerau
15
Ann Haven
KEY TOPICS
Director, Convention Services
Grand Hyatt, Washington
- Retirement Life Style - what do you
Joan Eisenstodt
really want in retirement?
President
- Financial Planning
Joan Eisenstodt Associates
How much money will you
need?
Mark Raitor
Director of Conferences
Can you plan for future infla-
tion?
Independent Bankers Association
of America
What about savings and invest-
ments
Steve Schwartz
Looking at wills and estate plan-
Convention Services Manager
ning
Washington D.C. Convention Center
- Being Healthy
Art Weldy, CAE
- Living Arrangements (and what if
Meetings and Exhibit Manager
your needs change later?)
Society of Automotive Engineers, Inc.
- Interpersonal Relationships (was it
really Betty Ford who said "for better
or worse, but not for lunch?")
- Leisure and Work Options - avoid-
8:30 AM - 5:00 PM
ing 20 years of Saturdays - - or plan-
ning for it
Planning for Your
Retirement
WHO SHOULD
ATTEND
Many people look forward to re-
tirement, only to find that "retire-
ment shock" creates stress and dis-
Executives and spouses - anyone
satisfaction within a year or two to
planning to retire or to help someone
else make the decision within the next
"the day." Planning ahead can help
turn retirement into one of the most
ten to twenty years.
rewarding periods of life.
This lively session, complete with
ABOUT THE
audiovisuals and handouts, will look
INSTRUCTOR
at the questions which should be
addressed in planning for retire-
Robert A. McDicken, CAE, is cur-
ment.
rently Director of Human Resources
Although many people equate
and Executive Employment at Ameri-
"retirement planning" with "finan-
can Society of Association Executives.
cial planning," most retirees find that
Prior to joining ASAE, he was Direc-
finances are the least of their prob-
tor of Corporate Training and Retire-
lems in retirement - boredom, poor
ment Planning Programs for the
health, loneliness and a loss of self-
National Council on the Aging, Inc.
esteem present far bigger barriers to
Bob has more than twenty years of
a successful retirement.
management and supervisory expe-
In this program you will learn
rience. He taught this program on
some tangible tools for planning a
retirement planning at ASAE's 1989
healthy, rewarding retirement.
Spring Convention and received
outstanding evaluations.
16
KEY TOPICS
Section 1:
MONDAY, MARCH 5 &
Understanding the
TUESDAY, MARCH 6
Problem Solving
Processes
TWO-DAY SEMINARS
Negotiation Process
Lunch served in Exposition Hall
You as Negotiator - When you have
12:00 Noon - 2:00 PM
a direct interest in the outcome
Mediation Process
You as Mediator - When your role
is to harmonize differences within
Practicing these skills is an inte-
and between staff, members, boards
gral part of this program
which
and clients
analyzes, describes and provides an
8:30 AM - 5:00 PM
opportunity to practice negotiation,
Fact Finding Process
fact finding, mediating, and decision-
CEOS and Senior
making skills in their broadest sense.
You as Fact Finder When your role is
to separate the facts from non-facts
Management in
when you give advice
The Roles of
10 MAJOR PROGRAM
BENEFITS
Arbitration Process
Negotiator,
Mediator, and
1. Understand key concepts in the ne-
You as Arbitrator - When your role is
Decision Maker
gotiation, mediation, fact finding, and
to make the decision
arbitration processes and relate them
to the management process.
Section 2: Relating
A DIFFERENT
2. Increase your ability to resolve con-
Concepts to the
APPROACH
flict through enhanced mediation
Seminar Objective
skills.
This is not the typical negotiation
3. Fine-tune your problem solving
Persuasion and
course. Rather, it's about empower-
skills.
Convincing Skills
ment. A high-level but practical
4. Sharpen decision making abilities
workshop focusing on negotiating,
by learning to better isolate "facts"
mediating and decision-making.
WHO SHOULD
from "non-facts."
the skills you need to be a more effec-
ATTEND
tive manager and leader.
5. Practice negotiating so you can be
We negotiate, mediate and arbi-
more effective motivating volunteers,
This workshop is planned for chief
trate all the time with boards, bosses,
staff and others.
staff executives and other senior man-
vendors, co-workers and employees.
6. Receive "honest" feedback from
agers who want to strengthen man-
To be more effective you must pos-
peers through more effective fact
agement skills by learning effective
sess skills to resolve conflict
pre-
finding techniques.
negotiation, mediation and arbitra-
vent it before it happens, recognize it
when it does arise and work or nego-
7. Help staff to resolve their problems
tion techniques.
Material will be very high level It
tiate with others to solve it at the
in your organization.
will examine management and lead-
earliest possible opportunity.
8. Blend present management skills
ership from a fresh perspective and
The objective of this seminar is to
with negotiation skills.
give you new and more effective tools.
familiarize you with the principles
and techniques of negotiation as well
9. Receive valuable handout that
A basic understanding of organiza-
you'll be able to use immediately back
tional management is assumed.
as mediation and arbitration in order
to help increase personal effective-
at the office.
ness in the problem solving, deci-
10. Prepare for more "win/win" situ-
sion-making, conflict resolution proc-
ations by understanding group dy-
ess.
namics and sources of power.
17
Two-Day Seminars
LEARNING METHODS
-Identify the leadership initiatives that
can help you build strong staff and
board relationships
This is a practical hands-on work-
shop. Methods include lecture, dis-
9:00 AM - 5:00 PM
For the Chief Elected
cussion groups, role playing, simula-
tions, and extensive audience partici-
Symposium for
Officer:
pation throughout the two days.
Chief Elected
Officers and Chief
-Strengthen the partnership between
you and your chief staff executive
Staff Executives
-Better understand the principles and
techniques of association governance
-Develop you ability to deal with dif-
STRENGTHEN THE
ficult board members
TEAM EFFORT
-Learn how to develop consensus &
BETWEEN YOU AND
manage conflict
YOUR VOLUNTEERS
-Examine policy, planning, and in-
formation systems that will help move
your association forward
A clear understanding of the roles
-Examine you role in setting and im-
and responsibilities of the chief
plementing policy
elected officer and chief staff execu-
-Understand your fiduciary and le-
tive is essential. It's the key to moving
gal responsibilities
your association forward, whatever
-Identify different leader and volun-
its scope, size, budget or activities.
teer styles and how you can build and
ABOUT THE
The objective of this program is to
maintain strong relationships with
provide practical tools and impor-
board members, committee chair-
INSTRUCTORS
tant insights that can help you move
men, members, and staff
your associations ahead. By fully
Thomas R. Colosi is an extremely
understanding your roles and respon-
KEY ISSUES TO BE
captivating instructor. He is a vice
sibilities; by developing a strong
president for National Affairs with
team; by creating a partnership that
ADDRESSED:
the American Arbitration Association
operates in the best interests of the as-
and is an ex perienced negotiator and
sociation and the industry or profes-
-How do effective partnerships
mediator. Mr. Colosi has conducted
sion it serves.
evolve?
training for the US Department of
Designed specifically for the asso-
-What are the roles and responsibili-
State, the US Department of Justice,
ciation chairman, chairman-elect, and
ties of the chairman?
the department of defense, many
the chief staff executive, the program
-What role can the board play in
trade and professional associations,
focuses on strengthening the team ef-
public policy?
federal agencies and public and pri-
fort between staff and volunteer lead-
-How can we deal with dissident
vate sector unions, and many inter-
ers.
board members?
national governments. His expertise
Emphasis is on the coordination of
-How can we build trust between
in negotiations combined with his
responsibilities and development of
volunteer leaders and staff?
extensive knowledge and experience
a strong board and staff partnership.
-How can we more effectively moti-
in association management makes
vate volunteers?
him an ideal instructor for this course.
BENEFIT:
-What role can the past president
He has taught for ASAE in the past
play?
and has always achieved extremely
For the Chief Staff
-What are the warning signals of po-
high evaluations.
tential problems?
Renelle Rae is an attorney and chief
Executive:
-How can we better manage the in-
of the program development and
formation flow between staff and
training branch of the US Environ-
-Prepare your leadership for maxi-
elected leadership?
mental Protection Agency's Office of
mum contribution
Enforcement and Compliance
-Strengthen the partnership between
ABOUT THE
Monitoring. From 1982-1987 Ms. Rae
you and your chief elected officer
INSTRUCTORS
and Mr. Colosi taught courses on ne-
-Build productive teamwork in board
gotiation and alternative dispute reso-
and staff activity
lution (ADR) methods for the Uni-
-Understand the lifecycles of associa-
Henry Ernstthal, CAE is the Ex-
versity of Maryland's Law School and
tions and determine where your or-
ecutive Director and Associate Pro-
fessor of the Master of Association
conducted a similar program for
ganization is and where it's headed
American University's School of Law
-Examine the social, economic, and
Management Program at The George
and the School of Industrial Labor
demographic trends that affect to-
Washington University. He is also
Relations at Cornell.
day's volunteers and associations
the president of the Institute of Pro-
-Understand your legal fiduciary and
fessional Education, a sole proprietor
legal responsibilities
18
Two-Day Seminars
consulting firm specializing in strate-
result, they' share insights and solu-
-Prescription for
gic planning facilitation.
tions to typical problems encountered
Government Affairs
Prior to joining GWU, Henry was
in day-to day management. Solu-
the Executive Director of the Society
tions that will work for you. Each
Success
of Nuclear Medicine, a society of more
session is structured to give you
Derrick A. Crandall, Pres.
that 10,000 individuals in the practice
plenty of time to share your own
Am. Recreation Coalition
of nuclear medicine worldwide. In
problems and concerns. Learn from
Staff Size: 5 Budget size: $500,000
addition to being a past member of
other CEOs who are challenged with
Wayne L. Campbell, CAE
ASAE's board and Executive Com-
the same problems you are. Build a
Multistate Associates
mittee, he was President of the New
network of colleagues who manage
Current clients: Staff size: 3-4 Budget
York Society of Association Execu-
small associations so you can call on
size: $500,000 - 1,000,000
tives in 1987-88 and was named As-
them for help when needed.
sociation Executive of the Year by the
-Every Dollar Counts:
NYSAE in 1984.
Effective Financial
Glenn Tecker is President and CEO
GENERAL SESSION -
Management and
of an international consulting prac-
tice. He is co-developer of a curricu-
MANAGING MULTIPLE
Budgeting
lum for board training, the editor of
DEMANDS
Frederick D. Hunt, Jr., Pres.
an education handbook for non profit
Society of Professional Benefit Ad-
executives published by ASAE, and
You can keep up with the hectic pace
ministrators
the primary author of Assessing Your
your job damands! Find out how from
Staff size: 6 Budget size: $780,000
Strengths and Weaknesses, a self-
these experienced panelists.
-Efficient Office
appraisal guide published by ASAE.
Leonard H. Hoyle, Jr., CMP, CAE,
He is presently a member of the
Exec. VP
Management
Board of Directors for the ASAE Foun-
Hotel Sales and Marketing Associa-
Techniques
dation. Glenn frequently speaks be-
tion, Int'l.
Barbara Byrd-Lawler, CAE, Exec. VP
fore ASAE audiences and consistently
Staff Size: 8 Budget size: 1.3 million
Int'l Association of Hospitality Ac-
receives outstanding evaluations.
Nancy Burns, CAE, Exec. Dir.
countants
Color Marketing Group
Staff size: 7 Budget size $950,000
Staff size: 8 Budget size $750,000
KEY TOPICS-MARCH 6
Kathleen Thomas, CAE, Exec, Dir.
8:30 AM - 5:00 PM
Quota International, Inc.
- Maximizing the Mini
Staff size: 8 Budget size: $675,000
Staff
Effective
Terry O'H. Stark, Exec. Dir.
- The CEO as Personnel
Management of
Pa. Optometric Assn.
Staff size: 9 Budget size: $431,000
Administrator
the Small
John Lisack, CAE, Exec. V.P.
Association
KEY TOPICS-MARCH 5
Natl. Assn. of Personnel Consultants
Staff Size: 11 Budget Size: $2,000,000
(For CEO's Who Manage
- Successful Strategic
- You and Your Volun-
a Staff of 10 or Less)
Planning: Charting the
teers: An Effective Team
Best Course or Creating
Robin Kriegel, CAE, Exec. Dir.
The small association has special-
Order out of Chaos
American Association of Medical
ized needs and challenges. It's over-
Ronald S. Moen, Exec. Dir
Society Executives
whelming to think of the amount of
Accreditation Assn. for Ambulatory
Staff Size: 4 Budget Size: $350,000
work that needs to be accomplished
Health Care, Inc.
with limited staff, money, and time.
-10 Techniques for
Staff size: 7 Budget size: $1,000,000
Being a "jack-of-all-trades" can be
Attracting and
very challenging. How can you
-How to Manage an
Retaining Members
maximize the operation of your asso-
Annual Convention
Connie Wallace, CAE, Exec. V.P.
ciation with the resources you have
with as Few as Three
Tennessee Soc. of Architects
to get the job done?
If you manage a staff of 10 or less
Staff
Staff Size: 3 Budget Size: $170,000
this program is for you. It's designed
Claudia Tessier, CAE, Exec. Dir.
-Hiring Outside
to make your job easier. Sessions
Am. Assn. of Medical Transcription
Vendors, Consultants,
focus on timely, close to home issues
Staff size: 10 budget size: $800,000
that offer information crucial to your
Legal Counsel, CPAs
association's survival.
Dennis C. Dix, CAE, Exec. Dir.
Experienced CEOs from small as-
Outdoor Power Equipment Institute
sociations lead the sessions. They
Staff Size: 9 Budget Size: $3,600,000
understand your problems because
they've faced the same issues. As a
19
Two-Day Seminars
-Is Being "Small" a State
how to gain internal support for
Special recognition will be given
chapters.
for the best ideas!
of Mind?
Just because you're small today
Successful Cooperation
WHO SHOULD
doesn't necessarily mean you'll al-
Between National and
ATTEND
ways be small. Hear how one asso-
ciation grew from a budget of $170,000
Chapters
This program is designed for chap-
and a staff of 2 1/2 to a budget of
$1,800,000 and a staff of 12 in just
How to assess and improve the
ter relations staff of national associa-
image of national with state and local
tions who want to increase their ef-
over 11 years.
- how to find win/win situations
fectiveness in managing a national/
James F. Marquart, CAE, Pres.
between national and chapters
chapter relations program.
New York State Hospitality
establish trust
make it easy for
& Tourism Association
chapters to work with you.
KEY INSTRUCTORS
Staff size: 12 Budget size: $1,800,000
Chapter Services and
Wilford A. Butler, CAE
Support
President
BCG/International
How to assess chapter needs
8:30 AM - 5:00 PM
learn winning techniques for na-
Dadie Perlov, CAE
tional/chapter collaborations in pro-
Executive Director
Maximizing the
viding these services - identify new
National Council of Jewish Women
Success of Your
ways to promote national services to
Other instructors with expertise in
chapters.
chapter relations to be added.
Chapter Relations
Program
In-depth, hard-hitting
workshops
Practical, down-to-earth ideas,
In which you can roll up your
techniques and strategies for stream-
sleeves and learn the practical skills,
8:30 AM - 4:30 PM
lining your operations and building a
techniques and strategies to solve
your current problems and prepare
March 5
strong relationship with your chap-
ters.
for future ones. Bring samples of
8:30 AM - 11:00 AM
your programs to work on during
CONFERENCE
these workshops. Workshops will be
March 6
HIGHLIGHTS
held on the following topics:
- Leadership Training
Selling to
- Communication Vehicles between
Associations:
Based on comments from last
National and Chapters
year's conference evaluations, this
- Membership Development through
Strategies and
year's program has been expanded to
Chapters
include more networking opportuni-
Techniques
ties and the "nuts & bolts" informa-
tion you need to give you and your
Rotating Roundtables
That Work
chapters the competitive edge. You
A series of small, informal idea ex-
(For Exhibitors)
are not alone in this profession.
changes on such topics as dues struc-
Attend this conference and talk with
ture, government relations, motivat-
YOUR COMPETITION
your peers who are experiencing
ing members and leaders, revenue
HELPED DESIGN THIS
similar problems and learn how to
sharing between national and chap-
solve them. Expand your contacts
ters, and governance.
CONFERENCE!
among professionals in the field with
When the $40 billion association
whom you can talk to throughout the
market goes shopping will they come
year.
SPECIAL BONUS
to you?
Associations mean big business
Proven Strategies and
Learn what your peers in other or-
opportunities. Attend this one and a
Skills For Chapter
ganizations are doing!
halfday program guaranteed to in-
Bring samples of your publications
crease your sales $.
Relations Specialists
for our "Swap Table," and browse
Designed by a committee of vet-
Practical tips on walking the po-
through the products other associa-
eran ASAE exhibitors, this program
litical tightrope-learn how to main-
tions have developed. Suggested
focuses on sales strategies that work.
tain chapter relations as a priority
topics include leadership training in-
Learn appropriate tactics to imple-
within the national association how
formation, clearinghouse ideas, news-
ment these strategies. And, discuss
to deliver the chapters' message -
letters, communicating with chapters,
trends that will affect the association
and program descriptions.
market in the 90's. Sessions are cus-
tomized to your level of expertise.
20
with an association. This session will
KEY BENEFITS
understanding of the decision mak-
discuss how to prospect, what to say,
ing process.
and what to do when soliciting the
Explore ways to accomplish com-
- Learn how to make your exhibit
association market. Tips from "how
mon objectives. Look at the growth
dollars pay off starting with this
to prepare your file" to "proper fol-
of third party companies and what to
meeting
low-up" will be covered.
expect in the future. Join a panel of
- Sharpen your negotiating skills
Carol Buseman
experts in a lively discussion of these
- Examine effective techniques of
Director of Sales
issues.
target marketing
Hyatt Regency Chicago
- Implement actions to achieve your
Moderator: Keith Hymel
Richard B. Green
sales quotas
Director of Sales, National Accounts
Director of National Accounts
- Build stronger relationships with
Hilton Hotel Corporation
San Francisco Marriott
your association clients
(Panel to be added)
- Maximize your company's image
How Do Associations
March 6
Make Buying
8:30 AM - 11:00 AM
March 5
Decisions?
(Attend one session in this time
8:30 AM - 9:30 AM
Find out more about how associa-
frame.)
GENERAL SESSION -
tions operate to determine effective
A NEW PERSPECTIVE
sales strategies. Explore how asso-
Basic Sessions
ON SELLING — HOW
ciations are structured and who has
the buying power. Gain a better
Successful Techniques
CUSTOMER BEHAVIOR
understanding why associations do
for Selling and Making
AFFECTS YOUR
business with you -and why they
Contacts on the
SALES STRATEGY
don't, adapting to the unique de-
Exhibit Floor
mands of each situation.
Traditional sales training has fo-
Charles D. Rumbgarger, CAE
Your company spends many thou-
cused on the selling process and has
President
sands of dollars to exhibit in a trade
assumed that all customers behave in
Association Management Group -
show make that money well spent!
a similar manner. This session offers
Washington
Learn creative, qualifying, listening
new insights into patterns of customer
and selling techniques to help you
behavior.
Advanced Sessions
generate quality leads. Discuss
Zero in on three techniques for
"booth etiquette", how your behav-
getting the association executive to
(designed for
ior and body language influences
trust you and buy from you. Find out
individuals with over
prospective buyers. Examine the
how to care for your customer, how
three years of sales
importance of an appropriate lead
to appeal to your client's value sys-
experience)
format to generate specific and use-
tem, and how to speak their nonver-
ful information to use when you re-
bal language. The results are remark-
turn to the office.
able!
Win-Win Negotiating
Marnie Collester-Oscarson
Sal Divita
Learn new techniques for improv-
Craig Oscarson
Professor of Marketing
ing your negotiating skills. Session
Oscarson Communication Company
George Washington University
will focus on double bookings, mov-
ing dates and locations, arbitration,
Maximizing the
9:45 AM - 11:45 AM,
and prioritizing elements of a con-
tract.
Supplier/Association
(Repeated From
John Metcalfe
Client Relationship —
2:30 PM - 4:30 PM)
President
Quality Salesmanship
Associated Luxury Hotels, Inc.
How to develop a long-term rela-
Basic Sessions
Stephen D. Powell
tionship with an association execu-
Director of Sales and Marketing
tive who doesn't need your services
(designed for
Loews Anatole Hotel
now, but might in the future. Learn
individuals with three
(Panel to be added)
how to make your current sale be-
years or less of sales
come repeat business. Special net-
experience)
Selling to Associations
working tips when "working a room".
Donna Gabriel
(Attend one session in each time
and Third Party Groups
Director of Membership
frame.)
Gain insights into the various out-
DC Convention and Visitors Bureau
side meeting management groups
Brian Gamache
Getting Ready to Sell to
and their relationship with associa-
Corporate Sales and Marketing
Associations
tions. This session will give you in-
Director
side tips on improving your working
Hyatt Hotels Corporation
Learn how to do your homework
relationship with associations and
before you make your first contact
third party groups. Develop a better
21
Advanced Sessions
Effective Marketing to
Associations
What does your printed material
say about your city or your property?
TUESDAY, MARCH 6,
Are you getting your message across
and are you distributing it in the most
ONE-DAY SEMINARS
effective way? This session pulls to-
gether elements you use-regional
sales offices, direct mail, and adver-
Lunch Served in Exposition Hall
tising, as companions to your sales
efforts. Our panel of experts will
12:00 Noon -2:00 PM
help you present your company's
total image in a way that really ap-
peals to your audiences.
Moderator:
Cort Grey
Director, Regional Sales
or contribution is made, that it can
Marriott Corporation
and will be made again and again.
Panel:
Elissa M. Myers, CAE
WHO SHOULD
Publisher
8:30 AM - 5:00 PM
American Society of Association Ex-
ATTEND
ecutives
Effective Fund
Deborah Woodcock, CMP
Raising Strategies
If you need to raise between
Director of Meetings
$15,000 and $15 million a year, this
American Clinical Chemistry
for Associations
program is for you. Designed for
executive directors, foundation staff,
Association
Selling Your City to
MARCH 6, 1990
and board members of non-profit or-
ganizations, ths program will pro-
Associations
vide you with the "nuts & bolts" in-
This information-packed work-
formation, experience and confidence
When an association has their larg-
shop covers the fundamentals and
you will need to locate and secure
est piece of business to bring to your
intricacies of locating and securing
funds from all public and private
city, you want to assure them they'll
funding for associations.
sources.
receive the best your city can offer.
It focuses on raising money from
This seminar is as applicable and
It takes a lot of coordination and pull-
corporations, foundations and indi-
valuable for the administrator of an
ing together to create a united, cohe-
viduals (outside of membership
organization with a $30,000 annual
sive package to attract the major con-
dues). It provides specific methods
budget as it is for the administrator
ventions. Hear a panel discuss ways
for acquiring needed $$ to develop
with an annual budget of $100 mil-
to create a package that works.
and increase your association's prod-
lion or more.
Moderator:
ucts and services.
Gerald J. Roper
ABOUT THE
President & CEO
KEY BENEFITS
The Chicago Convention & Visitors
INSTRUCTOR
Bureau
Alan Gripp
By attending this program, you will
Barry Nickelsberg is the Executive
be able to:
Vice President-Marketing
Director and founder of The Funding
Washington, DC Convention Center
- Prepare a fund raising strategy
Center. Mr. Nickelsberg, the author
Brad S. Langley
- Implement dozens of fund raising
of The Funding Workbook, has con-
National Convention Manager
ideas
ducted hundreds of fundraising/
United Airlines
grantsmanship workshops for over
- Identify you board in fund raising
6,000 people throughout the United
Sheila A. Stampfli
activities
States.
Executive Vice President
- Write winning proposals and pro-
Mr. Nicklesberg is credited with
Courtesy Associates
spectuses
helping non-profit organizations
WHO SHOULD
- Involve your board in fund raising
raise over $400,000,000. He has writ-
ATTEND
activities
ten over one thousand proposals and
Upon leaving this workshop, you
has reviewed thousands of other pro-
This conference is ideal for direc-
will have the ability and confidence
posals for federal programs, private
tors of sales and marketing, sales-
to begin an aggressive fund raising
foundations and corporations.
managers, and others who sell prod-
program already underway. You will
In addition, Mr. Nicklesberg
ucts and services to associations.
learn ways to ensure that once a grant
teaches Grantsmanship and Ad-
22
vanced Grantsmanship at George
your organization. To identify meth-
services to its client associations.
Washington University in Washing-
ods for achieving outstanding volun-
Through his company, Mr. Rum-
ton, DC.
teer performance.
barger serves as chief executive offi-
cer of several national and interna-
PROGRAM BENEFITS
tional associations.
Active in the professional commu-
By attending this program you will:
nity, "Chuck" is Past Chairman of the
8:30 AM - 5:00 PM
- Identify methods to increase mem-
Board of the Greater Washington
Maximizing
ber involvement
Society of Association Executives and
- Find out how to get results from
is active in the American Society of
Relationships With
Association Executives; he is cur-
people you cannot hire, fire or
threaten
rently an officer of the ASAE Foun-
Boards,
- Learn how to help your volunteers
dation. He has addressed many au-
Committees and
understand the importance of their
diences on association management
role
issues and consistently receives out-
Other Volunteers
Communicate more effectively with
standing evaluations from partici-
your volunteers
pants for his lively, interactive style.
- Better understand the process of
THIS PROGRAM
group decision making and problem
solving
IS FOR:
- Excel in your role as staff liaison
- Leadership identification systems
Staffs of associations who work
9:00 AM - 5:00 PM
with boards, committees or volun-
WHO SHOULD
teers in any capacity
ATTEND
Turning Stress into
Staffs of small associations who
Creative Energy
rely heavily on volunteers to get the
If you work with committees,
job done
boards or volunteers in any capacity,
Staffs of charitable organizations
then this program is guaranteed to
PRACTICAL IDEAS TO
and individual membership organi-
make your job easier and the out-
CHANNEL STRESS
zations who work with hundreds of
comes more effective. Develop your
volunteers
own skills in volunteer management
CONSTRUCTIVELY —
while learning to increase the pro-
BE HEALTHIER,
ductivity of your volunteers. There is
VOLUNTEERS ARE A
HAPPIER AND MORE
no doubt that this program will have
SCARCE RESOURCE
an impact on the future of your or-
SATISFIED WITH
ganization.
YOUR PERSONAL
And, there is competition for the
AND PROFESSIONAL
KEY TOPICS
best. Securing high quality volunteer
LIFE
leaders is much more difficult than it
was 10 years ago. Discretionary time
-The Dynamics of Board and
Psychological research has indi-
is at a premium. And, volunteer lead-
Committee Organization
cated that there are three factors which
ers have different motives for seek-
-Increasing Volunteer Involve-
affect people's ability to be stress
ing elective office than in the past.
ment in Your Association
resistant. Executives who neglect
Dealing with these issues places
-Motivating Your Volunteer to
these qualities flirt with job burnout,
new and expanded demands on you:
Produce Maximum Results
mental fatigue, and emotional blues.
identifying the best and the brightest,
-Group Decision Making and
The good news is that people who
persuading members to commit their
Problem Solving
develop these qualities stay positive
time, making them feel a part of the
-Supporting Your Board and
and have surges of natural energy.
team, and getting them to produce
Committees: Your Role as Staff Liai-
high quality results in a timely fash-
son
Most people do not have to read a
ion. It's not easy, but it can be done.
You have untapped resources out
ABOUT THE
magazine article or listen to a speech
to learn about stress. They have to
there members willing to be chal-
INSTRUCTOR
look no further than themselves to
lenged, recruited, motivated and put
see the signs:
to work, if you understand the new
values.
Charles D. Rumbarger, CAE is the
- Job burnout
That's what this program is all
founder and owner of Association
- Inability to sleep
about. To help you identify ways to
Management Group, an association
- Lack of motivation
get your members involved. To pro-
management and consulting com-
- Depression or mental fatigue
vide you with the skills and tech-
pany providing a complete range of
- Increased interpersonal tension
niques for getting the committed to
staff, technical and management
23
The good news is that stress which
can be a killer, both physically and
psychologically, can be turned
around. It can be channeled into
positive energy.
Recent research indicates that there
are three factors that make people
stress resistant. Individuals who have
these qualities cope with the stressors
in their life quite well and the indi-
viduals who do not have these three
characteristics continue to make
physicians and therapists rich!
This workshop will help you do a
personal assessment on each of these
research qualities and give ten strate-
gies for helping you keep your health,
your energy and your money!
KEY TOPICS
Among the topics covered in this
workshop are:
- The six reasons why people experi-
ence job stress.
- The three qualities that separate a
"stress resistant" froma "non-stress"
resistant person.
- How to develop an early warning
Burn-Out Effectively
this will be his fourth appearance at
system to better detect the build-up
of excessive stress.
- Develop mental toughness through
an ASAE national convention.
the A-B-C formula
Bob Lindberg is a former college
- Why the three common approaches
for coping with stress (the standard
- Learn how to "punch your own
professor at Arizona State University
ticket"
and the University of Texas at San
advice) do not work.
- Ten specific strategies for reducing
- Take drugs - the natural kind
Antonio where he has taught gradu-
- Manage stress through psychologi-
ate courses in psychotherapy. He is
the stress in your life.
cal time management
the author of two books and has writ-
- How to use the Vince Lombardie
- Meditation - slowing down the
ten several professional articles. Bob
approach for creating positive (ener-
gizing) stress rather than negative
system
Lindberg has spent over 20,000 hours
- Resisting the "phobic avoidance of
listening to people find happiness and
(depleting) stress in others.
- How a simple question can take
the unpleasant"
success in their lives and will share
- Controlling stress through personal
his practical, down to earth knowl-
twenty-five percent of the stress out
involvement
edge with you.
of your life.
- How to use three magic questions to
- Handling failure
reduce the stress in others (and your-
- Developing a stress resistant, posi-
self).
tive self-image
WHO SHOULD
ATTEND
Understanding Stress
ABOUT THE
INSTRUCTOR
This workshop is designed for
- Physical and psychological effects
people who are experiencing stress in
of stress
their lives and are seeking ways to
- Identification of the early warning
Dr. Robert Lindberg is a psycholo-
turn stress into creative energy.
signals
gist and marriage counselor in pri-
- Differences between stress resis-
vate practice and is widely recog-
tant people and non-stress resistant
nized for his over 1100 appearances
people
on television and radio talk shows. In
- A self-assessment of your stress
addition to his appearances he has
resistance
given over 900 speeches and over 350
Coping Skills: Handling Stress and
seminars to various professional or-
ganizations. Many of these talks have
been to association executives and
24
Your Agenda
THE LEGISLATIVE
TUESDAY,
CONFERENCE
MARCH 6, 1990
PM Education Programs
Of the many services you provide your members, one of the
Include:
most important is tracking the trends in the Legislature and
representing your members' interests to Congress.
2:00 PM
ASAE's 9th Annual Legislative Conference is held in conjunc-
tion with the Spring Convention and Exposition. There, you will
Americans with Disabilities Act with
be briefed on the latest developments in legislative and regulatory
discussions from regulatory agencies
issues pertinent to the association community.
EEOC and DOJ
Also, enjoy the opportunity of personally discussing these
Clean Air Issues Briefing with dis-
issues with your elected officials.
cussions with: The Honorable Tony
The Legislative Conference Opening General Session is sched-
Coelho, Senator John Breaux (D-LA)
uled for Tuesday morning, March 6 with invited Keynote Speaker,
and Bill Faye, Exec. Dir., Clean Air
President George Bush. And, you won't want to miss the updated
Working Group
series of educational sessions highlighting such issues as the
Unrelated Business Income Tax (UBIT), 401(k) cash or deferred ar-
4:00 PM
rangements, and Volunteer Protection Legislation. " How to"
Unrelated Business Income Tax -
seminars on The Fundamentals of Successful Lobbying and Fed-
discussions invited guest Dick Shulze
eral Lobbying Regulations are also scheduled.
and Harris Jordan, Director, Govern-
On Wednesday, March 7, you and your fellow association
ment Affairs, American Society of
leaders will adjourn to Capitol Hill to meet with Senators and
Association Executives
Representatives from your home states and districts!
WEDNESDAY,
MARCH 7, 1990
8:00 - 9:00 AM
Breakfast at Grand Hyatt Hotel with
invited speaker, Senate Majority
Leader George Mitchell
9:00 - 9:45 AM
Budget and Taxes discussion featur-
ing speaker Bill Dieffenderfer, Office
of Management and Budget
9:45 - 10:30 AM
Budget and Tax Program: The Con-
gressional View featuring Represen-
tative Leon Panetta (D-CA)
10:30 - 11:00 AM
Legislative Issues Briefing
11:00 - 11:30 AM
Capitol Hill Rally Session
25
CERTIFICATE PROGRAMS SCHEDULE:
ASAE'S Certificate Programs provide the basic "HOW TOs"
in five specialized areas of association management: Com-
munications, Finance & Administration, Education, Mem-
bership Marketing and Convention Management.
Offered over 5 consecutive days, the curriculum is designed
to provide you with a solid understanding of the field.
Each Certificate Program is designed for both experienced
staff needing a "refresher," and newcomers to the profes-
sion. Every course is Also self-contained and offers the op-
portunity to gain expertise in a specific topic area.
Attend any of these one day stand-alone courses or attend
all five and receive a certificate for your area of specialty.
COMMUNICA-
CONVENTION
TION
MANAGEMENT
CERTIFICATE
CERTIFICATE
PROGRAM
PROGRAM
SATURDAY
Essentials of
Strategies for
Publishing
3/3/90
Budgeting and
Creative Special
8:30 AM-4:30 PM
Events
SUNDAY
Essentials of PR/
Convention Program
3/4/90
Media Relations
Design-Education
& Exposition
8:30 AM-5:15 PM
MONDAY
Essentials of Writing
Effective Strategies
3/5/90
and Editing
for Marketing and
Promotion/Site
8:30 AM-5:15 PM
Selection
TUESDAY
Effective Publication
Managing Logistics
3/6/90
Design
and New Approache
to Audiovisual
8:30 AM-5:15 PM
Techniques
WEDNESDAY
Managing PR/
Managing Food and
3/7/90
Communications
Beverage Events
Within the
8:30 AM-1:00 PM
Association
26
EDUCATION
FINANCE &
MEMBERSHIP
CERTIFICATE
ADMINISTRA-
MARKETING
ROGRAM
TION
CERTIFICATE
CERTIFICATE
PROGRAM
PROGRAM
Education Program
Accounting & Report-
Understanding and
Planning-The Big
ing for Non-Profit
Communicating
Picture
Associations
Membership
Marketing Issues
Financial Planning
Effective Financial
Methods and
nd Management of
Management
Techniques for
Education Programs
Techniques
Membership
Development
rogram
Hiring & Retaining
Methods and
Development and
Competent Staff
Techniques for
Management
Membership
Retention
Marketing Tech-
Managing Automated
Computers and
iques: Writing
Information Systems
Market Research
'owerful Promotion
Copy
rogram Evaluation
Managing the
Managing the
Administrative
Membership
Function
Function
27
CERTIFICATE PROGRAMS
SUNDAY, MARCH 4
8:30 AM - 5:15 PM
TOPIC AREAS
Essentials of Public
(Attend single days or all five days.)
Media Relations
More thanworking with the media
Public Relations is the strategic man-
agement of an organization's rela-
tionships with its various publics.
Learn how to manage those relation-
ships to create a positive environ-
ment for your association.
-Developing a Media Relations Pro-
gram
SATURDAY, MARCH 3
Types of media and their different
needs; evaluating association's media
8:30 AM - 4:30 PM
potential; structure and implemen-
Communication
tation of a media program; spokes-
Essentials of Publishing
person se lection and training; devel-
Certificate
oping and using a spokesperson net-
work
Program
Learn how your publishing activi-
ties can be managed for maximum
-Developing a Public Relations Pro-
benefit to both your members and
gram
Designed to provide the fundamen-
your association.
Defining publics and their goals;
tal information needed to understand
-Organizing the Publishing Func-
building on supportive publics; im-
the complete communication func-
tion
proving or maintaining neutral pub-
tion. By examining the essential ele-
Types of association publishing;
lics; dealing with negative publics;
ments in publication design, writing,
publishing and advertising philoso-
public vs. small group communica-
and editing, PR and marketing, you
phy; goal setting and strategic staff-
tions; using PR to motivate desired
have an ideal opportunity to gain the
ing
responses
knowledge you need to become the
-Crisis/Emergency Situations
-Budgeting for Publications
best in association communication.
Crisis plan development and man-
Establishing budgets, income vs.
agement; types of crisis and action
expense; single publications vs. peri-
options
odicals; production costs; publica-
tions with advertising; competitive
-Special Events Support
bidding; advertising; subscription
Involving members and leadership;
sales
on-site media relations
-Production
In-house vs. vendors; editorial selec-
tion; copyright basics; design consid-
erations; reviewed publications;
scheduling; basics of book/informa-
tional publications; circulation ful-
fillment
-Evaluating Publishing Activities
Readership surveys and other meth-
ods
28
MONDAY, MARCH 5
TUESDAY, MARCH 6
WEDNESDAY,
8:30 AM - 5:15 PM
8:30 AM - 5:15 PM
MARCH 7
8:30 AM . 1:00 PM
Essentials of Writing
Effective Publication
and Editing
Design
Managing PR/
Communications
Hone your skills for winning copy
Create the desired image for your
Within the Association
-Effective Writing and Editing
publications that is compatible with
Identify you audience; subject mat-
your association purpose and staff
The association communicator is
ter; medium
capabilities. This course will focus on
in a unique position to affect the suc-
design of newsletters, magazines,
-Editing for Credibility
cess of association programs and
journals and tabloids; the primary
services. Learn how to position and
-Other Tasks for Editors
communication vehicles for both
effectively manage PR and commu-
Budgeting; hourly wages; freelance
large and small associations.
nications in your association.
writers; condensing; rewriting; work-
-Management Decisions that will
-General Functions and Role of As-
ing with authors; outside help
Affect the Design of Your Publication
sociation Communications
-Writing for Creativity and Credi-
-Creating a 'Signature Look'
Taking a look a the "big picture;"
bility
The six visual elements of a publica-
how the communicator enhances
Getting your readers' attention; writ-
tion that will create a unique style for
budgeting, strategic planning and the
ing powerful leads; differences be-
your publication
activities of other departments; act-
tween feature articles and newslet-
ters; writing for impact
-Choosing the Right Format
ing as in-house counsel
Usual and unusual grids
-Internal & External Communica-
-What Goes Where?
tions
Don Ranley, Ph.D.
Professor, School of Journalism
Flags, banners, nameplates, and
Coordinating the image of the asso-
University of Missouri-Columbia
logos vs. mastheads
ciation and profession industry;
-The Art and Science of Typography
communicating with leadership,
Terminology; technology; trends;
members, staff, chapters, identifying
how to make copy fit the layout
and communicating with external
-Basic Design Principles and How
publics; policy level communications
They Affect Page Layout
-Strategic Communications Plan-
The conceptual design process
ning
Understanding the need for integrat-
Polly Pattison
ing management and communication
Publication Designer/Consultant
philosophies; steps to develop a
communications strategy
Don Skiados
Members
Director, Communications
Air Line Pilots Association
Within Org.
revious Contact/Interu.en
NGFE/Prof.Societies
Societies
Word of mouth
29
Convention
SATURDAY, MARCH 3
SUNDAY, MARCH 4
8:30 AM - 4:30 PM
Management
8:30 AM - 5:15 PM
Certificate
Strategies for Budgeting
Convention Program
Program
and Creative Special
Design-Education &
Events
Exposition
This the most in-depth educational
Improve Your Bottom Line by De-
Enhance Your Conventions by
experience offered by any organiza-
veloping and Managing an Effective
Designing Your Educational Pro-
tion on meeting management.
Convention Budget
grams to Complement Your Theme.
The Convention & Exposition
-Budgeting and Cost Negotiations
Learn New Approaches Guaran-
Section Council designed the semi-
Using the budget as a management
teed to Help You Successfully Man-
nar content emphasizing the same
tool; budget forms, event/function
age Your Exposition
body of knowledge covered in the
pricing, projecting income and ex-
-Educational Programming
Certified Meeting Planners (CMP)
penses, allocating costs to budget, cost
Needs assessment techniques; sched-
study material and exam. The pro-
analysis, money making ideas, cost
uling; working with committees; se-
gram provides an excellent founda-
negotiations
lecting speakers; orienting and man-
tions for anyone seeking the CMP
-Special Events
aging speakers; spouse/children's
designation.*
-Creative planning and execution of
programs
Attendees of this five-day program
special events: examples of unique
-Evaluation
will receive a complimentary copy of
event and theme concepts; use of
ASAE's newest and most compre-
Program evaluation; staff/commit-
entertainment as a communication
hensive book on meeting manage-
tee debriefing; guide lines for man-
tool; review of industrial theater
ment: Fundamentals of Association
aging an exposition; methods for
productions for medium to modest
Management: Conventions.
starting or reviving interest in an old
budgets
event
-Entertainment
*For further information on the CMP designa-
-Developing Marketing Techniques
tion, contact the Convention Liaison Council,
Budgeting, planning, scheduling and
for Exhibit Sales
ASAE, 1575 Eye Street, NW
purchasing entertainment and head-
Washington, DC 20005
line artists; review of basic market
-Establishing Effective Exhibitor Re-
lations
prices; negotiating contracts; pros and
cons of working independently or
-Site Inspection - Expositions
with an entertainment company
-Managing Expositions On Site
J. Franklyn Dickson, CMP
President
Donald Rochelle Levy
Ray Block Productions
Senior Director, Professional
Development
American Institute of Architects
Linda McKinney
Corporate Director of Marketing
The Freeman Companies
30
MONDAY, MARCH 5
TUESDAY, MARCH 6
WEDNESDAY,
8:30 AM - 5:15 PM
8:30 AM - 5:15 PM
MARCH 7
8:30 AM - 1:00 PM
Effective Strategies for
Managing Logistics and
Marketing and
New Approaches to
Managing Food and
Promotion/Site
Audiovisual Techniques
Beverage Events
Selection
Orchestrate Your Convention with
Illustrate Program Theme through
Design and Implement an Effec-
Greater Efficiency.
Food & Beverage.
tive Promotion and Marketing Plan.
Overcome Fears of Handling and
Broaden Your Knowledge and
Ordering Projection Equipment.
-Gratuities
Skills to Enable you to Select a Con-
-Food and Beverage; Developing the
vention Site.
-Hands-on Workshop
Partnership
-Scheduling Promotion &Publicity
Learn how to operate basic a/v
-Planning a Menu, Developing a
Designing a marketing plan; moti-
equipment; troubleshoot problems
Budget and Negotiating Prices
vating and selling through promo-
and make minor adjustments
tional copy; getting promotion done
-Hospitality Activities
-Types of Audio/visual Equipment
by others; producing and printing
How to set up and price a bar; hospi-
How to order specifically; how to get
meeting materials
tality and food beverage packages;
the best price, and how to set it up
how to order food and beverage
-Professional Approach to Site
properly
Selection
-Food/Beverage Logistics
-Developing Registration and Hous-
Guest Rooms; food service; conven-
ing Procedures
tion services
Establishing policies and procedures
-Hotel Negotiation and Contracts
-Working with Convention Service
An in-depth look at what is/is not
Managers
acceptable
Working with the facility and its staff;
Bruce Harris, CMP
how to calculate formula meeting
President
room set ups
CONFERON, Inc.
-Shipping and Transportation
Bruce Harris, CMP
President
CONFERON, Inc.
Bred Weaned Feans: on Green
31
Education
SATURDAY, MARCH 3
SUNDAY, MARCH 4
Certificate
8:30 AM - 4:30 PM
8:30 AM - 5:15 PM
Program
Educational Program
Financial Planning and
Planning -
Management of
Develop a systematic approach to
the Big Picture
Education Programs
planning and implementing well
designed, member driven education
Set Education Program Goals and
Identify Tactics for Financially
programs. Position your association
Develop Program Objectives to Meet
Successful Education Programs.
to earn the visability and recognition
These Goals.
-Purpose of Education Programs
-Establishing a Financial Philoso-
it deserves. Attendees of this five day
The nature of associations; the educa-
phy
program will receive a complimen-
tary copy of ASAE's Association
tional mission; what members want
-Using the Budget as a Management
Education Handbook, a practical
-Overview of the Curriculum
Tool
Content; what does the subject area
Budget development; use of spread-
"how to" manual on all key aspects
of education programming.
require
sheets will be demonstrated includ-
-Needs Assessment
ing "what if" analysis for various
What is it; why perform it; what tools
prices and multiple locations; budg-
are available
eting individual programs
-Techniques for Assessing Needs
-Pricing Educational Programs
Direct mail; telephone surveys; inter-
Pricing to break even; producing
revenue; member service
viewing; written surveys; other
-Using the Results of Needs Assess-
-Financial System and Procedures
ment
Accounting systems; registration
Interpretations and distribution of
procedures; reporting procedures
results
-Instructor Fee Structure
-Setting Appropriate Association
-Negotiating with Facility
Education Program Goals
Types of goals; types of programs
-Developing Program Objectives to
Meet Educational Goals
The objective statement; matching
needs and objectives
Glenn H. Tecker
Chief Executive Officer
Glenn H. Tecker, Consultants
32
MONDAY, MARCH 5
TUESDAY, MARCH 6
WEDNESDAY,
8:30 AM - 5:15 PM
8:30 AM - 5:15 PM
MARCH 7
8:30 AM - 1:00 PM
Program Development
Marketing Techniques:
and Management
Writing Powerful
Program Evaluation
Promotion Copy
Design and Implement Quality
Constructively Evaluate Your
Education Programs.
Increase your Registrations
Programs
-Applying the Principles of Adult
through Effective Marketing and
-Relationship of Evaluation to Needs
Learning in the Association Envi-
Powerful Promotional Copy
Assessment
ronment
-Developing a Marketing Philoso-
Facts to consider; how to construct
Realities of Association Members as
phy
based on needs assessment
"Learners"; content and delivery
system preference; instructional pref-
-Techniques for Writing Effective
-Inventory of Types of Evaluations
Promotional Copy Highlighting
Review of samples; discussion of
erences
benefits; using testimonials, teaser
evaluation questions
-Selecting Delivery Systems that
copy; dos and don'ts of coverletters
-Stages of Evaluation
Meet Member (Market)
Costs and benefits of various ap-
Needs and Preferences Programs;
-Working with Typesetters and
Printers
proaches; non-intrusive measures
Seminar; Conference; Workshop;
Short Course; Symposium; Self-in-
-Most Common Marketing Mistakes
-Instrument Design Considerations
struction; Teleconferencing; com-
Ignoring perceived benefits; lack of
Length; type of question; distribu-
brochure copy; incorrect pricing; late
tion
puter-assisted training
-Developing Curriculum in an As-
mailings
-Analysis of Evaluation Question-
sociation: Stages of Instructional
-Designing and Using Direct Mail
naires and Instruments
Design
Making your envelope stand out; self-
Pros and cons of different types; what
mailers; learn from early response
works best in different situations
Needs assessment; objectives; con-
tent; materials and audio/visual
-Other Marketing Techniques
support
Telemarketing; advertising; public
-The Great Balancing Act: Match-
relations
ing Instructional Strategy to Learner
& Association Objectives
James G. Dickman
President
Learner objectives; behavioral out-
come, affective, fiscal, strategic
Lewis Advertising Company
-Managing the Staff/Speaker
Partnership Selection; sources; nego-
tiation; support
CED and VOLLINTEERS
33
Finance &
SATURDAY, MARCH 3
SUNDAY, MARCH 4
Administration
8:30 AM - 4:30 PM
8:30 AM - 5:15 PM
Certificate
Accounting & Reporting
Effective Financial
Program
for Non-Profit
Management
Associations
Techniques
Participants will examine account-
Identify Alternative Methods of
Gain a Solid Overview of Budget-
ing and reporting procedures; iden-
Accounting and Reporting.
ing.
tify techniques and policies for hiring
Gain a Thorough Understanding
Analyze and Use the Information
and retaining component staff; learn
of the Non-Profit Tax Environment.
Documented in Your Financial Re-
efficient techniques to manage the
-What is an Association
ports.
physical facility.
Types of associations; foundations;
-Budgeting
Attendees of the five day certifi-
tax exempt status
Purpose; reporting formats
cate program will receive a compli-
mentary copy of ASAE's newest book
-Accounting Principles
-Cost Accounting
on finance, Fundamentals of Asso-
GAAP; chart of accounts; cash vs.
-Financial Analysis
accrual
ciation management: Finance.
Ratio analysis; break even analysis;
-Financial Policies and Documenta-
feasibility studies
tion
-Cash Management
-Audit/Internal Controls
Monitoring daily activities; use of lock
-Unrelated Business Income
boxes and other case management
What qualifies/what doesn't; tax
tools
exempt purpose; creative cost alloca-
-Investment Management
tions
Policies; alternatives, analysis
-Taxation
Andrew S. Lang, CPA
State sales and use tax; payroll filing
Partner
requirements
Raymond Lang & Associates
Peter DuBois
William C. McGinly, Ph.D., CAE
Controller
President
National Restaurant Association
National Assn. for Hospital
Development
34
MONDAY, MARCH 5
TUESDAY, MARCH 6
WEDNESDAY,
8:30 AM - 5:15 PM
8:30 AM - 5:15 PM
MARCH 7
8:30 AM - 1:00 PM
Hiring and Retaining
Managing Automated
Competent Staff
Information Systems
Managing the
Administrative Function
Acquire the Expertise to Reduce
Effectively Implement and Man-
Staff Turnover.
age an Automated Information Sys-
Learn How to Effectively Manage
Become Familiar with Employ-
tem.
Support Services and Physical Facili-
ment Laws.
-Overview
ties.
-Employment Law
Current directions in the industry;
-Overview of Staff and Facility
Equal Employment Opportunity
association applications
Needs
(EEO); wage and hour requirements;
-Buying/Selling/Disposition
-Office Equipment
ERISA and post ERISA requirements;
Defining and reporting needs; steps
filing of returns; unemployment re-
Costs; service; support; training
in determining the best solution;
quirements
implementation of the plan; dispos-
-Facilities Management
-Personnel Policies and Procedures
ing of your system
Appraising needs; lease/purchase;
long range planning; maintenance
-Job Descriptions
-Accounting Systems and Other
Purpose; developing job descriptions;
Software Packages
-Purchasing
Service bureaus vs, in-house systems;
Source of supply; quantities; deliv-
legal implications
ery; making decisions with other
-Salary Administration
customized vs. packaged
departments
Developing a plan; communicating
-Systems Maintenance and Security
plan to staff
Hardware and software maintenance;
-Inventory Maintenance and
-Employee Benefits
insurance; security
Management Systems; manual or
computerized
Mandatory benefits; benefit alterna-
-Systems Training
tives; cafeteria plans; retirement and
Operator and user training
-Record Management
deferred compensation; compliance
Retention schedules; storage
-Documentation and Applications
retrieval;
and reporting
Systems and applications documen-
tations; developing user procedural
-Mail Room Management
-Performance Management
Setting goals and establishing per-
documentation
Staffing; equipment
formance standards; performance ap-
-Insurance
-Industry Trends
praisals and documentation
Dealing with risk; fire; theft; fidelity
-Recruitment and Selection
Sara Rosenfeld
workers compensation; yearly
-Training and Development
Marketing Manager
appraisals
Data Management Group, Inc.
-Printing
Specifications; productions;
Gerald Panaro, Esq.
scheduling; bidding
Webster, Chamberlain & Bean
-Order Fulfillment
Processing; paperwork flow;
packing materials; labeling
Wilford A. Butler, CAE
President
BCG International
35
Membership
SATURDAY, MARCH 3
SUNDAY, MARCH 4
Marketing
8:30 AM - 4:30 PM
8:30 AM - 5:15 PM
Certificate
Understanding and
Methods and
Program
Communicating
Techniques for
Membership Marketing
Membership
Issues
Development
Identify proven techniques for
membership recrutiment and reten-
Ideas and Techniques for Creating
Successful Methods and Tech-
tion and how to use your associa-
and Communicating a Positive Im-
tion's existing resources to develop
niques for Building Membership
age of Your Association.
and implement a successful mem-
-Building Prospect Lines
bership marketing program.
-Organizational Structure
Keeping lists current; finding new
Attendees of the five day certifi-
Types of membership bases; dues
areas for propects
cate program will reveive a compli-
payment systems; and the role of the
membership marketer
-Direct Mail Packages
mentary copy of ASAE's newest book
Writing copy; key elements of effec-
on membership, Fundamentals of
-Legal Issues
tive packages
Association Management: Member-
Anti-trust; tax; postal and contract
ship.
issues
-Test Marketing
Follow-up mailing; record keeping
-Communicating Membership Is-
-Telephone Programs/Volunteer
sues
Dues increase; cutbacks in services;
Campaigns
value for dues
Purposes and uses of telephone; writ-
ing the pitch; working with commit-
-Media Selection and Management
tees
Selecting appropriate media; tele-
phone hotlines; tele grams; audio/
Mark Levin, CAE
visual productions
President
-Membership Marketing Through
BAI, Inc.
Regular Service
Using conventions, seminars and
meetings to promote membership and
publications
Wilford A. Butler, CAE
President
BCG/International
36
MONDAY, MARCH 5
TUESDAY, MARCH 6
WEDNESDAY,
8:30 AM . 5:15 PM
8:30 AM - 5:15 PM
MARCH 7
8:30 AM - 1:00 PM
Methods and
Computers and Market
Techniques for
Research
Managing the
Membership Retention
Membership Function
Strategies for Identifying Member-
-Why People Stay/Why People Drop
ship Market Potential and Needs.
Maximize the Use of Personnel and
Out
-External Information
Financial Information
Reason for joining; new member
Conducting membership surveys;
expectations; communicating with
questionnaire design; analyzing re-
-Financial Management
members about problems and com-
sults; follow-up
Budgeting; data collection; dues
plaints; reasons for not renewing
payment systems; cycles and struc-
-Using Internal Data
ture; unrelated trade or business in-
-Ingredients of Effective Member-
Storing; using membership informa-
come activities
ship Retention
tion; statistics; evaluating customer
Communicating with first-year
services
-Personnel Management
members; new member involvement;
Developing job descriptions; train-
-Computer Applications
member recognition; getting mem-
ing personnel; relationship between
In-house systems applications; work-
staff and members
bers into the network; planning for
ing with consultants
retention
-Membership Marketing Work
Plans
-Technical/Administrative Aspects
Maynard H. Benjamin, CAE
of Retention
VP/Treas.
Establishing goals; priorities and
Structural policies; by-laws; billing
Enverlope Manufacturers Assn.
policy guidelines
cycles; membership statistics
-New Member Orientation
Philip E. Downs, Ph.D.
Charles W. L. Deale, CAE
Vice President
Vice President-Membership
Welcoming new members; programs
Keer & Downs Research
Natl. Assn. of Truck Stop Operators
for new member orientation
-Exit Surveys
Conducting exit interviews; using exit
information for retention; communi-
cating with non-renewing members
Robert J. Dolibois, CAE
Vice President
asae
Association Management Group
Debra Sher
Director, Member Services
American Society of Association
Executives
37
9:30 AM-10:30 AM
MILLIONAIRES OF
MASSACHUSETTS
SPOUSE/GUEST
AVENUE
A local historian will share anec-
PROGRAM
dotes about the unique neighborhood
of Washington that today is home to
Hospitality Center
many embassies. You will see
through a slide presentation how
Grand Hyatt Hotel
these dramatic architectural styles
express America's great economic
growth between the Civil War and
World War I.
12:00 Noon - 2:00 PM
ASAE EXPOSITION
OPEN. Lunch in Hall.
12:00 AM - 5:00 PM
Marjorie Matthews. Photographs
(Convention Center)
SUNDAY
provide an interesting perspective of
Washington landmarks, cultural
1:00 PM - 4:00 PM
events, and other happenings. The
EMBASSY ROW AND
9:00 AM - 5:00 PM
presentation will provide a personal-
GEORGETOWN TOUR
MONDAY-TUESDAY
ized introduction to our Nation's
Capitol.
See the diverse architecture and
learn about the foreign embassies
Tickets for Spouse/Guest tours
4:30 PM - 5:45 PM
located up and down Massachusetts
must be selected on Sunday, March 4
between 12:00 a.m. - 5:00 p.m.
OPENING GENERAL
Avenue. The tour will conclude in
SESSION
Georgetown, where the cobblestone
All events are at the Grand Hyatt
streets share historic buildings and
unless otherwise noted. Spouses at-
Keynote Speaker Allen Neuharth,
bustling shops, including the Geor-
tend all social events, and are wel-
former chairman of USA Today.
getown Park mall. You'll explore
come to attend the ASAE Convention
(at Convention Center)
Georgetown and return to the hotel
Programs, General Sessions and the
either by bus or on your own.
Exposition.
MONDAY, MARCH 5
2:15 PM - 3:15 PM
SUNDAY, MARCH 4
HOW TO KEEP YOUR
8:30 AM - 12:00 Noon
BODY GOING
MOUNT VERNON
1:00 PM - 4:30 PM
when you've got a million
AND OLD TOWN
BEHIND THE SCENES
things to do. You need a healthy
ALEXANDRIA TOUR
body to maintain your busy life.
AT THE NATIONAL
Enjoy George Washington's Geor-
Whether your energies are directed
GALLERY TOUR
gian-style manor house as you tour
toward the workplace, the home, or
Get an insider's view of the East
the 18th century mansion and sur-
both at once, you must incorporate
Building of the National Gallery,
rounding service buildings. After
fitness and wellness techniques to
escorted by the chief of exhibition
the tour, visit Old Town Alexandria
keep up your pace. Hear a speaker
production. Watch as the museum
and see Gadsby's Tavern, where
from the Washington health commu-
staff puts finishing touches on the
George and Martha Washington of-
nity give you tips that will make you
dramatic "Matisse in Morocco" ex-
work better and feel better.
ten dined, Market Square, where
hibit before the show opens to the
Washington commanded his troops;
general public. Tour the enormous
the Apothecary Shop, and Christ
3:30 PM - 5:00 PM
earthscape of Frederic Edwin Church
Church, all dating back to Washing-
WASHINGTON
and explore the 20th century paint-
ton's time. Old Town Alexandria is
ENTERTAINING
ings collection.
filled with charming shops, eateries,
It has been said that more politick-
and an artist's colony in an old tor-
3:00 PM - 4:00 PM
ing, business maneuvering, and ini-
pedo factory. You can return to the
tial lobbying is done in Washington
AN ARMCHAIR VIEW
hotel on the bus, or stay to enjoy Old
at thousands of receptions, cocktail
OF WASHINGTON
Town and return later by taxi.
parties and balls each year. Learn
You will enjoy the living history of
entertaining tips from a former
Washington as interpreted by one of
member of the British embassy staff.
Washington's leading historians,
38
TUESDAY, MARCH 6
the American people, their culture
12:00 Noon - 2:00 PM
and policies. You will tour the stu-
dios, see on-the-air broadcasting and
ASAE EXPOSITION
9:00 AM - 3:00 PM
the Technical Operations Center
OPEN
THE STATE
known as the "bubble." Then enjoy
Lunch in Hall.
DEPARTMENT
lunch at "America", in the newly
(Convention Center)
DIPLOMATIC
renovated Union Station. Following
lunch, tour the Capitol and its Ro-
RECEPTION ROOMS,
tunda, the Statuary Hall, and the
1:00 PM - 2:00 PM
THE VOICE OF
chambers of the House of Represen-
HOW TO KEEP YOUR
AMERICA AND THE
tatives. Learn why the Capitol is the
BODY GOING
CAPITOL BUILDING
most dominant building in Wash-
(repeat)
ington, both architecturally and po-
TOUR
litically.
Your first stop will be the Diplo-
2:30 PM- 3:30 PM
matic Reception Rooms of the State
9:00 a.m. - 10:30 a.m.
AN ARMCHAIR VIEW
Department, furnished with hand-
WASHINGTON
OF WASHINGTON
some 18th century American furni-
ture and examples of the decorative
ENTERTAINING
(repeat)
arts. It is in these rooms where the
(repeat)
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CONFERENCE
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speaker
abroad by providing information on
(Convention Center)
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39
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41
PLAN NOW TO JOIN ASAE AT THE FOLLOWING EVENTS
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42
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44
asae
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
The ASAE Building
1575 Eye Street, NW
Washington, DC 20005
DRAFT
I write to invite you to join the President in leading what we
believe will become the greatest peacetime service movement in
American history. The aim this service movement is to solve our
most dire social problems -- drug abuse, illiteracy and dismal
education performance, homelessness, AIDS and hunger, to name a
few. We have spent billions of dollars over the years on these
problems, only to see them grow worse.
The simple fact is that if America is to remain the world's
leader in the next century, we must address the needs of the
millions of our fellow citizens who live in darkness. To bring
light to these lives, we must embark on a national strategy that
overwhelms social problems, by engaging every single individual,
family, business, group and organization in America in direct and
consequential ongoing community problem-solving.
The President seeks your help in forming The Points of Light
Initiative Foundation, a non-government institution whose aim is
to make community service central to the life and work of every
individual and institution in America. Specifically, the
Foundation will:
-- Call every "institution" -- every family, business, firm,
union, school, place of worship, club, group, association and
organization -- to develop its own community service initiatives
in which every member or employee actively and regularly
participates. In addition, every institution will be urged to
engage its distinctive capabilities in community problem solving
and to instill in its members or employees a community service-
oriented culture. "Institutions" whose expertise uniquely
positions them to address particular social problems will be
urged to do SO. Through a web of incentives and conspicuous
forms of recognition, each institution will foster a community
service-oriented culture;
--
Link those who wish to serve with examples of what actually
works and with leaders who make things work;
--
Convince people to come together in every community to
identify community problems, marshal community resources and
solve community problems;
--
Harness the energy, idealism and problem solving ability of
young people;
Build a web of meaningful and positive relationships with
lan!
an
those who are alienated from society because the breakdown of the
extended family; and
--
Bring alive to the public at large in ways that make this
movement irresistible, the importance of direct and consequential
and the satisfaction that comes from so engaging.
The President knows that government must continue to play a
critical role. But he believes that these problems that burden
too many good people can ultimately be solved only through the
active engagement of tens of millions of individuals and millions
of businesses, groups and organizations who have never been
involved in these problems and who will never be compensated one
nickel for their work.
Won't you join the President in helping to make community service
national policy of the highest priority?
CGP
AE5
.E5
1982
The New
Encyclopædia
Britannica
in 30 Volumes
MICROP/EDIA
Volume X
Ready Reference
and
Index
FOUNDED 1768
15 TH EDITION
Encyclopædia Britannica, Inc.
William Benton, Publisher, 1943-1973
Helen Hemingway Benton, Publisher, 1973-1974
Chicago/Geneva/London/Manila/Paris/Rome
Seoul/Sydney/Tokyo/Toronto
Tocharian language 20
served as minister of foreign affairs for several
months in 1849. After Louis-Napoleon's coup
d'etat in 1851, Tocqueville was deprived of all
them, went into exile when Hitler came to
positions for refusing an oath to the new re-
power. A pianist of concert stature, Toch
gime. The Old Regime and the Revolution
wrote for that instrument sonatas, études, and
(1856) again dealt with the ideas of liberty and
a concerto (1926)-a considerable part of his
equality.
creative output.
REFERENCES in other text articles:
In 1909 he won the Mozart Prize, which en-
American societal survey 6:1071d
abled him to study piano at Frankfurt am
American society study 16:986a
Main; as a composer he was self-taught.
analysis of U.S. democracy 14:692a
From 1929 to 1933 he taught piano and com-
conservative elements in thought 5:65a
position in Berlin. He went on a concert tour
democracy and equality theories 11:601d
of the United States in 1932 and taught com-
federalist thought in France 7:204e
position at the New School for Social Re-
French peasant welfare evaluation 7:642d
search in New York from 1934 to 1936 and at
social thought development role 16:983d
the University of Southern California in Los
To Criticize the Critic, and Other Writ-
Angeles from 1937 to 1948. After that he
Winding road on the Iroha Slope near Nikkō, Tochigi
taught privately and went on several Euro-
ings (1965), essays by T.S. Eliot.
Prefecture, Japan
self-evaluation and national literature 6:725e
pean concert tours. He lived in Switzerland
Tsuneo Iwata-Bon
from 1950 to 1958, then spent the remainder
Toda (tribe): see Badaga.
of his life in Los Angeles.
tains Chüzenji-ko (Lake Chüzenji). The main
river, the Kinu-gawa, runs longitudinally be-
Toda, city, Saitama Prefecture (ken), on the
tween the eastern and western mountain
alluvial plain of the Ara-gawa (Ara River).
groups.
During the Tokugawa era (1603-1867) it was
Major agricultural products of the prefecture
a post town and ferry station. The city is now
are rice, vegetables, tobacco, hemp, and wax
linked to Tokyo by bridge and has developed
gourds. Cattle are also raised. There is some
into an industrial suburb. Toda Park contains
mining in the Ashio-sanchi, yielding copper
the boat-racing course used in the Tokyo
and manganese. Traditional industries include
Olympic Games of 1964. Pop. (1970) 69,511.
the manufacture of ceramics (Mashiko-yaki),
35°48' N, 139°41' E
while modern industry produces processed
Tōdai-ji, chief Japanese provincial temple,
foods and electric appliances. Major cities in-
founded in Nara in 745 (completed in 752) by
clude Utsunomiya, the prefectural capital,
the emperor Shōmu and marking the adop-
and the commercial and industrial centre of
tion by the Imperial family of Buddhism as a
Tochigi Prefecture. Pop. (1970) 1,580,021.
state religion. The temple of the Imperial
area and population, table 1 10:45
family, Tōdai-ji, was the largest and most
Toci (Aztec goddess): see Coatlicue.
powerful monastery in Japan. The Daibutsu-
den, or Great Buddha Hall, was built in the
Toch
tocopherol, any of several pale-yellow, fat-
centre of a two-square-mile enclosure with
By courtesy of Archiv B Schott's Sohne, Mainz, W.Ger
soluble, oily liquid phenolic compounds that
gates, pagodas, subsidiary buildings, and
contain vitamin E.
colonnades. The main hall was an enormous
His orchestral works are often of a humour-
human diet requirements 13:420c
wooden building measuring 282 by 166 feet
ous character, notably the Bunte Suite (1929).
vitamin E compounds 19:491b
(86 by 50 metres) in ground plan. It housed a
In spite of the largely traditional nature of his
vitamin E sources and nutritional
colossal seated bronze statue, the Daibutsu
style he experimented at times with new de-
value 13:410e
(Great Buddha), of Rushana Butsu (Vairoca-
vices, as in his Gesprochene Musik (Spoken
Music) for spoken voices (1930). He wrote
Tocopilla, city, Antofagasta province, north-
na), 53.10 feet (16.9 metres) high. Among the
ern Chile, situated on the Pacific coast.
three surviving structures of the Tōdai-ji is the
chamber music, several chamber operas, and
Founded c. 1850, it developed as a shipping
Shõsõ-in, the main repository for the temple's
music for films. Of his five symphonies, the
point for copper mined inland. Now it is a ma-
most precious objects. The largest of the tem-
Third (1956) won a Pulitzer Prize. He pub-
jor port and rail terminus for nitrate and io-
ple's repositories-and the sole exant example
lished two theoretical works, Melodielehre
dine, mined at nearby María Elena and Pedro
-the Tōdai-ji Shōsō-in, is a huge structure,
(1923; "Melodic Theory") and The Shaping
Forces in Music (1948).
de Valdivia, and for copper, mined at
built on 40 tall pillars, 7.9 feet (2.4 metres)
Chuquicamata, 93 mi (150 km) east. Hydro-
high.
Tocharian language 18:467, an Indo-Euro-
electric power for Chuquicamata is generated
The main structure supported by them,
pean language spoken in northern Chinese
in Tocopilla, where there is a copper concen-
107.3 ft (32.7 m) by 43 ft (13 m), is 43 ft (13 m)
Turkistan (Tarim Basin) during the latter half
trate plant. Tocopilla is also known for its
high and is covered with a hipped ridge roof
of the 1st millennium AD. Two dialects are at-
deep-sea fishing. It possesses an airport and is
of tiles; the front and two sides consist of tim-
tested: Tocharian A (Turfanian), preserved in
linked by road to the Pan-American Highway
bers, triangular in cross section, laid horizon-
the Buddhist monasteries in the area of Tur-
and the main north-south railroad. Pop.
tally one over another, giving a corrugated
fan in the east; and Tocharian B (Kuchean),
(1970) 21,980.
appearance. The Shõsõ-in treasure-the nu-
found chiefly in the area of Kucha in the west
22°05' S, 70°12' W
cleus of which is a collection of over 600 per-
but also in the Turfan area. The Tocharian A
copper deposits' importance 4:249h
sonal objects belonging to the emperor Shōnu
dialect, for which records exist, was probably
map, Chile 4:248
-consists of about 9,020 works of fine and
a dead language, used for liturgical purposes
decorative art, which provide an eloquent pic-
(like Latin of today). Tocharian is not closely
Tocqueville, Alexis (Charles-Henri Clér-
ture of court life of the Nara period.
related to other neighbouring Indo-European
el) de 18:468 (b. July 29, 1805, Paris-d.
architectural and sculptural restoration
languages. It is written in the Brahmi script, a
April 16, 1859, Cannes, Fr.), political scien-
19:229c; illus. 222
north Indian syllabary also used in writing
tist, historian, and politician, is best known
Asian interest in treasures 12:661b
Sanskrit manuscripts from the same area.
for a perceptive analysis of the American
construction under Shōmu 10:61d
The text article treats the discovery of To-
political system in the early 19th century.
decorative art samples, construction, and
Abstract of text biography. Tocqueville
dimensions 19:222e; illus.
charian, its grammatical features, the problem
of identifying the speakers of Tocharian, and
and a friend, Gustave de Beaumont, spent
dimensions and Chinese comparison 19:188g
nine months in the United States during 1831
enamelwork in T'ang mirror 6:777f; illus.
the degree of relationship of Tocharian to the
other Indo-European languages.
and 1832, resulting in a joint work on the
Great South Gate, illus., 19:Visual Arts, East
REFERENCE in other text article:
American penal system and in the first part of
Asian, Plate XV
Tocqueville's Democracy in America, which
Japanese music history significance 12:682a
Indo-European grouping and typing 9:431f;
Shoso-in repository and Daibutsu-den
table 433
focussed on American social equality. The
construction and dimensions 19:222f
book brought Tocqueville honours, including
Tochigi, prefecture (ken), Honshu, Japan, in
a seat in the French Academy (1841). The
Toda Jõsei (1900-58), Japanese co-founder
the northern Kantō Region (chihõ). It occu-
final portion of the work, published in 1840,
of the Buddhist movement Sōka-gakkai.
pies an area of 2,476 sq mi (6,414 sq km). The
was a more complete picture of the influence
Sōka-gakkai promotion 3:386b
eastern border with Ibaraki Prefecture is
of equality on all aspects of modern society
formed by Yamizo-san (Mt. Yamizo) and as-
Todd, Alexander Robertus Todd,
and warned against the danger of state pater-
sociated mountains. Western Tochigi Prefec-
nalism.
Baron, of Trumpington (b. Oct. 2, 1907,
ture is occupied by the Ashio-sanchi (Ashio
Glasgow), biochemist whose research on the
In 1839 Tocqueville was elected to the
Highlands) and bordered by the mountains
structure and synthesis of nucleotides, nucleo-
Chamber of Deputies but had little influence
associated with Teishaku-san (Mt. Teishaku)
sides, and nucleotide coenzymes, compounds
until after the February Revolution of 1848,
and Shirame-zan. The Ashio-sanchi is the site
of the utmost importance in understanding
when he was elected to the Constituent As-
of the resorts of Nikkō (q.v.), Shiobara, and
the workings of genes, gained him the 1957
sembly and to the committee that wrote the
Kawaji; Nikkō National Park in Tochigi con-
Nobel Prize for Chemistry. After receiving
constitution of the Second Republic. He
doctorates from the universities of Frankfurt
Democracy
IN AMERICA
By ALEXIS DE TOCQUEVILLI
THE HENRY REEVE TEXT
AS REVISED BY FRANCIS BOWEN
NOW FURTHER CORRECTED AND EDITED
WITH A HISTORICAL ESSAY, EDITORIAL
NOTES, AND BIBLIOGRAPHIES BY
PHILLIPS BRADLEY
Volume II
VINTAGE BOOKS
NEW YORK
A Division of Random House
A Note of Acknowledgment
viii
Author's Preface to the Twelfth Edition
of much of the text and all of the footnotes in this edition
HOWEVER SUDDEN AND MOMENTOUS the events which we
with the 14th French edition.
have jüst beheld so swiftly accomplished, the author of this
Miss Lena Piscina of the Queens College Library has been
book has a right to say that they have not taken him by sur-
of great assistance in arranging the Bibliography of Editions
prise. His work was written fifteen years ago, with a mind
of Democracy in America (Appendix IV). She has collected
constantly occupied by a single thought-that the advent of
editions and copies where available, searched for several out-
democracy as a governing power in the world's affairs, uni-
of-the-way items, and prepared the Bibliography in its final
versal and irresistible, was at hand. Let it be read over again
form. Mr. Edwin E. Williams of the Harvard University
and there will be found on every page a solemn warning that
Library has provided otherwise unobtainable information as
society changes its forms, humanity its condition, and that
to several of the Slavonic editions. Miss Lucy Chaimas, one
new destinies are impending. It was stated in the very Intro-
of my students at Queens College, has contributed substan-
duction to the work that "the gradual development of the
tially to the historical section of the Historical Essay. She has
principle of equality is a providential fact. It has all the chief
searched for original sources, checked and corrected many
characteristics of such a fact: it is universal, it is durable, it
references, and aided in organizing this section and in
constantly eludes all human interference, and all events as
developing the Bibliography on Tocqueville (Appendix V).
well as all men contribute to its progress. Would it be wise to
The librarians and staffs of the American Antiquarian
imagine that a social movement the causes of which lie so far
Society, the Boston Public Library, the Library of Congress,
back Can be checked by the efforts of one generation? Can
the Harvard University Library, the New York State Library
be believed that the democracy which has overthrown the
the New York University Library, and the New York Public
feudal system and vanquished kings will retreat before trades-
Library have contributed greatly to completing the list of
men and capitalists? Will it stop now that it is grown so
editions. Most of my work on these and other sources has
strong and its adversaries so weak?"
been done in the last named library. From Mr. Franklin F.
He who wrote these lines in the presence of a monarchy
Hopper, Librarian, and from many of his staff, especially
which had been rather confirmed than shaken by the Revolu-
Mr. John Fall, Mr. Charles McCombs, and Mr. Paul North
tion of 1830 may now fearlessly ask again the attention of
Rice, I have received every courtesy, and many special serv-
the public to his work. And he may be permitted to add that
ices most ungrudgingly performed. My colleague Dr. Charles
the present state of affairs gives to his book an immediate
Gosnell, Librarian of Queens College, has throughout offered
interest and a practical utility that it had not when it was first
much helpful counsel.
published. Royalty was then in power; it has now been over-
Finally, I am indebted to Bernard Smith and Raymond A.
thrown. The institutions of America, which were a subject
Preston, of Alfred A. Knopf, Inc., who have given invaluable
only of curiosity to monarchical France, ought to be a sub-
aid at all stages of my work on the text and made the labors
ject of study for republican France. It is not force alone, but
of seeing it through the press both lighter and more pleasant.
good laws, that give stability to a new government. After the
I am grateful to them, and to Alfred A. Knopf, for helping
combatant comes the legislator; the one has pulled down,
to make Democracy in America available again as a tool in
the other builds up; each has his office. Though it is no
our hands for reshaping our thinking-and our action-in
longer a question whether we shall have a monarchy or a
the years ahead.
republic in France, we are yet to learn whether we shall have
P.B.
a convulsed or a tranquil republic, whether it shall be regu-
lar or irregular, pacific or warlike, liberal or oppressive, a
republic that menaces the sacred rights of property and fam-
ily, or one that honors and protects them both. It is a fearful
problem, the solution of which concerns not France alone,
but the whole civilized world. If we save ourselves, we save
Author's Preface
x
at the same time all the nations which surround us. If we
perish, we shall cause all of them to perish with us. Accord-
ing as democratic liberty or democratic tyranny is established
here, the destiny of the world will be different; and it may
be said that this day it depends upon us whether the republic
shall be everywhere finally established or everywhere finally
overthrown.
Now, this problem, which among us has but just been
proposed for solution, was solved by America more than sixty
years ago. The principle of the sovereignty of the people,
which we enthroned in France but yesterday, has there held
undivided sway for over sixty years. It is there reduced to
practice in the most direct, the most unlimited, and the most
absolute manner. For sixty years the people who have made
it the common source of all their laws have increased con-
tinually in population, in territory, and in opulence; and-
consider it well-it is found to have been, during that period,
not only the most prosperous, but the most stable. of all the
nations of the earth. While all the nations of Europe have
been devastated by war or torn by civil discord, the American
people alone in the civilized world have remained at peace.
Almost all Europe was convulsed by revolutions; America
has not had even a revolt. The republic there has not been
the assailant, but the guardian, of all vested rights, the prop-
erty of individuals has had better guarantees there than in
any other country of the world; anarchy has there been as
unknown as despotism.
Where else could we find greater causes of hope, or more
instructive lessons? Let us look to America, not in order to
make a servile copy of the institutions that she has estab-
lished, but to gain a clearer view of the polity that will be
the best for us; let us look there less to find examples than
instruction; let us borrow from her the principles, rather than
the details, of her laws. The laws of the French republic
may be, and ought to be in many cases, different from those
which govern the United States; but the principles on which
the American constitutions rest, those principles of order, of
the balance of powers, of true liberty, of deep and sincere
respect for right, are indispensable to all republics; they
ought to be common to all; and it may be said beforehand
that wherever they are not found, the republic will soon have
ceased to exist.
1848
Chapter V
OF THE USE WHICH THE AMERICANS
MAKE OF PUBLIC ASSOCIATIONS
IN CIVIL LIFE
I
DO not propose to speak of those political associations
by the aid of which men endeavor to defend themselves
against the despotic action of a majority or against the ag-
gressions of regal power. That subject I have already treated.
If each citizen did not learn, in proportion as he individually
becomes more feeble and consequently more incapable of
preserving his freedom single-handed, to combine with his
fellow citizens for the purpose of defending is, is clear
that (yranny would unavoidably increase together with
equality.
Only those associations that are formed in civil life with-
out reference to political objects are here referred to. The
political associations that exist in the United States are only
a single feature in the midst of the immense assemblage of
associations in that country. Americans of all ages, all con-
ditions, and all dispositions constantly form associations.
They have not only commercial and manufacturing com-
panies, in which all take part, but associations of a thousand
other kinds, religious, moral, serious, futile, general or re-
stricted, enormous or diminutive. The Americans make asso-
ciations to give entertainments, to found seminaries, to build
inns, to construct churches, to diffuse books, to send mis-
sionaries to the antipodes; in this manner they found hos-
pitals, prisons, and schools. If it is proposed to inculcate
some truth or to foster some feeling by the encouragement
of a great example, they form a society. Wherever at the
head of some new undertaking you see the government in
France, or a man of rank in England, in the United States
you will be sure to find an association.
I met with several kinds of associations in America of
which I confess I had no previous notion; and I have often
admired the extreme skill with which the inhabitants of the
E748
15 W. THE
K55G27
⑆
WH
Bearing
the Cross
Martin Luther King, Jr
,
and the
Southern Christian
Leadership Conference
David J. Garrow
William Morrow and Company, Inc.
New York
The Birth of SCLC, 1957-1959 113
e another one that was not discovered
shed study by Professor Ira Zepp has
dolph and the other leaders spoke, with Coretta delivering Martin's pre-
s that reflect "exact reproduction or
pared remarks. 29
Throughout November and early December, King remained on a quiet
The two books that were the major
Ramsey's Basic Christian Ethics and
schedule and traveled little. Levison prodded him to make SCLC more
active and to establish systematic fund-raising. The reaction to the stab-
-both had been assigned reading in
ociety course which King took in the
bing had shown that many people were interested, and direct-mail ap-
ozer. Phrases, sentences, even large
peals might bring in substantial funds.
In mid-November, King presented his fourth annual report to the Dex-
vard Freedom can be traced back di-
ter congregation, and the record showed that he had preached there on
Zepp's detailed analysis points out,
only twenty eight Sundays over the past year. Again he apologized. The
knowledgment of, or reference to, its
bitterness of E. D. Nixon was still a problem for the MIA, and tensions
nd Nygren's writings.
also had arisen between Fred Gray and others. On the boycott's third
could not withstand a careful textual
anniversary King announced that the MIA soon would challenge the seg-
erformed its intended function of
regation of Montgomery's schools. Several days later a federal suit was
ery protest. Mass action by everyday
filed seeking the desegregation of all Montgomery parks and recreation
tool for social change as the lawsuit,
facilities. The city responded by closing all public parks, and the black
symbolize that lesson, even better.
be conveyed in print, even if SCLC
plaintiffs petitioned the court to force their reopening. There the matter
languished.
g a competent job of propagating it
Things were no better with SCLC. The executive board met in Atlanta
on December 10, and agreed that Reverend Tilley, who was still commut-
strengths and weaknesses of Stride,
ing from Baltimore, would be assigned to work full time as director of a
its as he spent the first three weeks
citywide voter registration effort in Atlanta. Miss Baker would continue
is home. Many old friends wrote to
to assist registration drives in other cities. 30
J. Pius Barbour from Chester, who
Talk continued between King, Rustin, Levison, and Wofford over the
long-discussed idea of King taking a major trip to India. It had been put
off previously, but by late December, Wofford had arranged for an
bing as I always felt that you would
American foundation to meet most of the travel expenses and for India's
d me was the thought that perhaps
Gandhi National Memorial Fund to send King a formal invitation. After
cided to take vengeance on you. If
Id have fainted, unless I had seen
a restful January, King and Coretta, along with MIA colleague Lawrence
D. Reddick, who had just completed a biography of King, left Montgom-
ery on February 2. The next day the three flew from New York to Paris,
where Reddick introduced King to expatriate black novelist Richard
; tried to acknowledge some of the
Wright. After another stopover in Switzerland, the Kings and Reddick
MIA that he was eager to rejoin
arrived in Delhi and began a' thirty-day tour of cities and villages all
experience I can't remember one
across the vast country.
upset." On October 17, King in-
The Gandhi Fund had set a busy schedule for King, and assigned two
abbing before a grand jury, which
escorts, Swami Vishwananda and James E. Bristol, to help him stick to it.
der. Eventually she was found in-
Immediately upon arrival there was a crowded press conference at King's
tted to a state hospital.
hotel; the following evening he delivered a major speech. Then, on Feb-
aving the hospital, King returned
ruary 13, the heavy traveling began. The pace took its toll; King spent
he Youth March for Integrated
March 1 and 2 ill in Ahmedabad. Once he recovered, they went on to
Coretta stood in for him. Some
Agra to see the Taj Mahal, and then spent the final five days of their visit
dents, walked down Constitution
back in Delhi.
y Randolph, singer Harry Bela-
They met many of Gandhi's closest surviving disciples, and most of
son, and Coretta. Notably absent
India's leading political officials. King was deeply impressed by their de-
officials. At the Memorial, Ran-
sire to transform a country in which millions still lived in frightful pov-
114 Bearing the Cross
FPT
erty, a condition that pained King greatly. Still, India had had more
success in eliminating caste discrimination, he believed, than had the
United States in combating racial discrimination. There was much that
might be learned, and conversations with people he met convinced him
that India might lead the way in persuading both the United States and
the Soviet Union to declare unilateral disarmament. He made that hope
the focal point of his farewell statement when he, Coretta, and Reddick
departed Delhi on March 9.
From Delhi, the three flew to Karachi, and then on to the Middle East,
where the Kings visited Lebanon and the Holy Land. In Jerusalem they
secured a car and drove the biblical route to Jericho. On March 21, ex-
hausted from the constant traveling, they returned to Montgomery.
Back in the United States, King spoke out strongly in support of exten-
sive U.S. assistance to India. Only if continued progress against hunger
and poverty could be made by India's democratic government would
Communist or military rule be averted there, King warned. Privately, it
was clear that the visit had widened King's vision, and had given him a
more sophisticated view of how social injustice and evil could be com-
bated by the method of nonviolence. No longer were India and Gandhi
simply rhetorical reference points, and no longer would it be possible to
presume that Gandhi and his method had eliminated all of India's serious
problems. Reddick, Virginia Durr wrote, "thinks the trip was a great
experience for King and made him see that 'Love' alone will not cure
poverty and degradation." It "is much more likely now," Reddick
guessed, that King will "try and make a big pitch for political activity and
participation."
The India visit also deepened King's understanding of Gandhi the man.
There were three things about Gandhi, King told his Dexter congregation
the day after his return, that were especially commendable. First was his
great capacity for self-criticism. Second was his all but total avoidance of
material possessions. Third was the "absolute self-discipline" that Gandhi
had exhibited in his private as well as in his public life, so that "there was
no gulf between the private and the public," King noted in admiration.
Ral Kir sh is 19
Gandhi had steadfastly refused to use any of the large amounts of money
that people sent him. Once, King remarked, Gandhi had even criticized
his wife in public for using such donations for their own benefit. 31
Coretta was only one of several people who sensed the deep personal
appeal that Gandhi's individual example held for King. Later she recalled
how, in speaking of the unsolicited funds that regularly came in, he had
said, "I'm not going to take this money for myself.'
He didn't like the attitude of his father wanting money. His whole
attitude toward money-he completely divorced himself from it-from
the desire for money. He finally came to the point of where he, after
going to India, especially, he said, 'I don't want to own any property. I
don't need any property. I don't need a house.'
He said, 'A man
(continued on back flap)
ST. LUKE 10
964
9 "And heal the sick that are therein, and
have not heard them.
to hear those things which ye hear, and
say unto them, "The kingdom of God is
1 Pet. 1:10
come nigh unto you.
9:2 v. 11; Mat. 3:2
The parable of the good samaritan
10 But into whatsoever city ye enter, and
they receive you not, go your ways out
25 And, behold, a certain lawyer stood
into the streets of the same, and say,
up, and "tempted him, saying, Master,
11 "Even the very dust of your city,
what shall I do to inherit eternal life? tested
which cleaveth on us, we do wipe off
26 He said unto him, What is written in
the law? how readest thou?
against you: notwithstanding be ye sure of
27 And he answering said,
this, that the kingdom of God is come'nigh
Thou shalt love the Lord thy God
unto you.
Mat. 10:14; Acts 13:51
but
near
with all thy heart, and with all thy soul,
12 But I say unto you, that Rit shall be
more'tolerable in that day for Sodom, than
and mind; with all thy strength, and with all thy
for that city.
merciful
and Rthy neighbor as thyself.
Mat. 10:15; Mark 6:11
Lev. 19:18
13 "Woe unto thee, Cho-ra'-zin! woe unto
28 And he said unto him, Thou hast an-
thee, Beth-sa'-i-da! "for if the mighty works
swered right: this do, and thou shalt live.
had been done in Tyre and Si'-don, which
29 But he, willing to justify himself,
have been done in you, they had a great
said unto Jesus, And who is my neighbor?
while ago repented, sitting in sackcloth
30 And Jesus answering said, A certain
and ashes.
Mat. 11:21
Ezek. 3:6
man went down from Jerusalem to Jericho,
14 But it shall be more tolerable for Tyre
and fell among thieves, which stripped him
and Si'-don at the judgment, than for you.
of his raiment, and wounded him, and de.
15 "And thou, Ca-per'-na-um, which art
parted, leaving him half dead.
"exalted to heaven, "shalt be thrust down
31 And by chance there came down a
to
hell.
Mat.
11:23
Is. 14:13; Jer. 51:53
Ezek. 26:20
certain priest that way: and when he saw
16 "He that heareth you heareth me; and
him, he passed by on the other side.
"he that despiseth you despiseth me; "and
32 And likewise a Levite, when he was
he that despiseth me despiseth him that
at the place, came and looked' on him, and
sent me.
John 13:20
1 Thes. 4:8
John 5:23
"passed by on the other side.
at walked
33 But a certain Sa-mar'-i-tan, as he
The return of the seventy
journeyed, came where he was: and when
17 And "the seventy returned again with
he saw him, he had compassion on him,
joy, saying, Lord, even the devils are sub-
34 And went to him, and bound up his
ject unto us through thy name.
v.1
wounds, pouring in oil and wine, and set
18 And he said unto them, I beheld
him on his own beast, and brought him to
Satan as lightning fall from heaven.
an inn, and took care of him.
animal
19 Behold, "I give unto you power to
35 And on the morrow when he departed,
tread on serpents and scorpions, and over
he took out two pence, and gave them to
all the power of the enemy: and nothing
the host, and said unto him, Take care of
shall by any means hurt you. Mark
16:18
him; and whatsoever thou spendest more,
20 Notwithstanding in this rejoice not,
when I come again, I will repay thee.88 cents
that the spirits are subject unto you; but
36 Which now of these three, 'thinkest
rather rejoice, because "your names are
thou, was neighbor unto him that fell
written in heaven. Ex. 32:32; Ps. 69:28; Rev. 13:8
among the thieves?
in your opinion
37 And he said, He that showed'mercy on
21 In that hour Jesus rejoiced in spirit,
him. Then said Jesus unto him, Go, and do
and said, I thank thee, O Father, Lord of
thou likewise.
kindness to
heaven and earth, that thou hast hid these
things from the wise and prudent, and hast
Martha and Mary
revealed them unto babes:" even so, Father;
38 Now it came to pass, as they went,
for so it seemed good in thy sight. Mat. 11:25
that he entered into a certain village: and
22 "All things are delivered to me of my
a certain woman named "Martha received
Father: and Rno man knoweth who the
him into her house.
John 11:1; 12:2, 3
Son is, but the Father; and who the Father
39 And she had a sister called Mary,
is, but the Son, and he to whom the Son
"which also "sat at Jesus' feet, and Theard
will reveal him. Mat. 28:18 John 1:18; 6:44, 46
his
word.
1
Cor.
7:32
8:35; Acts 22:3
listened to
23 And he turned him unto his disciples,
40 But Martha was "cumbered about
and said privately, "Blessed are the eyes
much serving, and came to him, and said,
which see the things that ye see: Mat. 13:16
Lord, dost thou not care that my sister
24 For I tell you, "that many prophets
hath left me to serve alone? bid her there-
and kings have desired to see those things
fore that she help me.
burdened
which ye see, and have not seen them; and
41 And Jesus answered and said unto her,
THE WHITE HOUSE
WASHINGTON
SCHEDULE OF THE PRESIDENT
FOR
WASHINGTON, D.C.
TUESDAY, MARCH 6, 1990
EVENTS:
Staff Photo
Address American Society of Association Executives
DRESS:
Men
- Business Suit
Women
- Day Dress
CONTACT:
Office of Presidential Advance
John G. Keller, Jr.
- 202/456-7565
Trip Coordinator
Peggy Hazelrigg
- 202/456-7565
ADVANCE:
Judd Swift
- LEAD
Steve Ross
- PRESS
John Dolce
- USSS
David Bonwit
- MIL. AIDE
Stew Morrison
- WHCA
WEATHER:
Partly Cloudy/Low 30's
SCHEDULE OF THE PRESIDENT
FOR
WASHINGTON, D.C.
TUESDAY, MARCH 6, 1990
1:55 am
THE PRESIDENT departs White House en route the
Washington Convention Center.
MOTORCADE ASSIGNMENTS:
Lead
Spare
T. McBride
Doctor
LIMO
THE PRÉSIDENT
Follow Up
Control
Gov. Sununu
Gen. Scowcroft
Mil. Aide
Support
M. Fitzwater
J. Parmer
Official Photographer
Medic
Staff Van
All Remaining Staff
Press Van I
J. Herrick
Press Van II
(Drive Time: 5 Minutes)
2:00 pm
THE PRESIDENT arrives Washington Convention
Center and proceeds to Staff Photo Area.
Met by:
Mr. Neil Milner
Chairman, American Society of Association Executives
Mr. Bill Taylor
President, American Society of Association
Executives
Mr. George Demarest
General Manager, Washington Convention Center
EVENT:
STAFF PHOTO
CLOSED PRESS
2:01 pm
THE PRESIDENT arrives Staff Photo Area and begins
participation in Staff Photo.
2:11 pm
THE PRESIDENT concludes participation in Staff
Photo, departs Staff Photo Area and, accompanied by
Bill Taylor and Neil Milner, proceeds to
Hall A Off-Stage Announcement Area.
2:12 pm
THE PRESIDENT arrives Off-Stage Announcement Area
and holds briefly.
EVENT:
ADDRESS AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
OPEN PRESS
RUFFLES AND FLOURISHES
OFF-STAGE ANNOUNCEMENT
HAIL TO THE CHIEF
Page Two
REMARKS
TELEPROMPTER
2:13 pm
THE PRESIDENT, accompanied by Bill Taylor and Neil
Milner, is announced into Hall A, proceeds onto
Stage and is Seated.
2:14 pm
THE PRESIDENT is introduced for Remarks by Mr.
Neil Milner.
2:16 pm
THE PRESIDENT Remarks.
2:28 pm
THE PRESIDENT concludes Remarks, departs Hall A and
proceeds to Holding Room.
2:29 pm
THE PRESIDENT arrives Holding Room and holds
briefly.
2:30 pm
THE PRESIDENT departs Holding Room and proceeds to
Motorcade.
2:31 pm
THE PRESIDENT boards Motorcade and departs
Washington Convention Center en route White House.
MOTORCADE ASSIGNMENTS:
Same as on Arrival.
(Drive Time: 5 Minutes)
2:36 pm
THE PRESIDENT arrives White House.
Page Three
LKS
11490
asao
86224
100$
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
A_R_H_
October 17, 1989
DWG 2/22
duling
President George Bush
The White House
Washington, DC 20001
Iche
Dear President Bush:
Thanks so much for your letter to me of October 5 thanking
me for my efforts on the Presidential Board of Advisors
on Private Sector Initiatives. I agree that this was a
very effective program, but we are now in a position to
build on it to make your Thousand Points of Light Initiative
still more effective.
I was delighted with your initial Thousand Points of Light
address which you delivered several months ago in New York.
It would be tremendously effective if you would address
some 5,000 association leaders at ASAE's Spring Convention
in Washington, D.C., on Tuesday, March 6, as your second
major address on Thousand Points of Light. No audience
is in a better position to make the program work than
association executives.
Since you participated in each of the five Rose Garden
Presidential Citation ceremonies with President Reagan and
myself, where we honored the top winners, you are aware
of the effectiveness of that program. More than 5,000
C-Flags (We Can, We Care) were distributed to corporations
and associations that launched effective Private Sector
Initiatives during that five-year period. The program was
gaining momentum as the Reagan Administration ended.
We are anxious to use our highly effective and efficient
association network to launch a refocused and more effective
Thousand Points of Light Awards Program. It can invigorate
thousands of additional corporations and associations to
work toward curing the nation's ills.
As pointed out in your outstanding initial address on the
Thousand Points of Light Initiative, there is no problem
in America that is not being solved somewhere. Through
ASAE's 19,000 members (which reach out to more than 150
million Americans), we can determine where these problems
are being solved and can spread information on the solutions.
We can effectively drive home the point that no person's
life can be considered truly successful unless he/she has
played an effective role in service to one's fellow man.
October 17, 1989
Letter to President George Bush
Page 2
#1
Please give us and the very willing association community
the opportunity to help. Please use our March convention
in Washington as the opportunity to add momentum to your
very important Thousand Points of Light Initiative.
Cordially,
Bill Tay R. William Taylor
RWT/cma
ISAD
I
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
February 1, 1990
RECEIVED
Joseph W. Hagin II
Deputy Assistant to the President
FEB 02 1990
For Appointments and Scheduling
The White House
SCHEDULING OFFICE
Washington, DC 20001
Dear Joe:
The President's State of the Union speech was exceptional.
The content was so up-beat and inspiring. His delivery was
the best ever - great eye contact and timing. His voice was
clear and strong.
As you know, we have asked the President to address our
Convention on March 6 - 4,000 association leaders whose
outreach is to additional hundreds of thousands of their
members. Rather than focus only on Points of Light, we hope
that he will cover much of the ground that he covered last
night, calling for support on the full spectrum of issues -
mandated benefits, child care, capital gains, etc. Each
executive has a large membership that he/she can influence.
We will send copies of the Presidents' address to all 19,000
of our members, to be published in full in their magazines
and newsletters.
The President can gain a tremendous amount of grassroot
support through his address from association leaders across
the country. Associations can effectively convey any
message. They can build support on any issue.
Cordially,
Dell R. William Toy Taylor
CC: Craig Fuller
Bobbie Kilberg
#1
February 5, 1990
MEMORANDUM FOR JOE HAGIN
FROM:
CRAIG L. FULLER
Cor
SUBJECT:
American Society of Association Executives
March 6, 1990 -- Washington, D.C.
The Annual Convention of the ASAE is one month away. As I mentioned
to you, I believe it represents a very good audience for the President and
one that will respond favorably to him. Virtually every attendee can reach
thousands of people with a report on the President's remarks.
This note is just meant as a reminder. Attached is a copy of a recent
letter sent to you by ASAE's President.
THE WHITE HOUSE
WASHINGTON
February 6, 1990
Dear Senator Dole:
This is to acknowledge and thank you for your letter of
February 1, 1990, regarding your constituent, George D.
Webster's, request that President Bush serve as the Keynote
speaker at the Annual Meeting of the American Society of
Association Executives on March 6, 1990.
In order to ensure expeditious review of your request, I have
forwarded the letter to the appropriate member of the President's
staff. You may be sure that it will be given prompt and careful
attention.
With kindest regards,
Sincerely,
Boyd Hollingswortt
E. Boyd Hollingsworth, Jr.
Deputy Assistant to the President
for Legislative Affairs (Senate)
The Honorable Robert Dole
United States Senate
Washington, DC 20510
Copy + Orig. to Stripping 2/7/90
Action Hagin
$
to
BOB DOLE
COMMITTEES:
KANSAS
AGRICULTURE, NUTRITION, AND FORESTRY
141 SENATE HART BUILDING
FINANCE
(202) 224-8521
RULES
United States Senate
WASHINGTON, DC 20510
February 1, 1990
E. Boyd Hollingsworth, Jr.
Deputy Assistant to the President
for Legislative Affairs
The White House
Washington, D.C. 20500
Dear Boyd:
I would like to take this opportunity to encourage President
Bush to serve as the keynote speaker at the Annual Meeting of the
American Society of Association Executives in Washington, D.C. on
March 6, 1990.
George D. Webster informs me that approximately 5,000
association executives will be present. I have addressed the
group in the past and assure you that the President will be well
received.
Please convey my support for the invitation to the scheduling
office. I am confident that every effort will be made to honor
the request. Thanks in advance for your assistance.
Sincerely
BOB Derlan
United States Senate
BD/dt
RECEIVED
Republican
FEB 05 1990
National
SCHEDULING
Committee
OFFICE
Lee Atwater
Chairman
January 31, 1990
George D. Webster, Esq.
Webster, Chamberlain and Bean
1747 Pennsylvania Avenue, N.W.
Washington, D.C. 20006
Dear George:
Thank you very much for your letter of January 23, 1990
inviting President Bush to attend the American Society of
Association Excutives at their membership meeting to be held in
Washington, D.C. on March 6, 1990.
I have taken the liberty of forwarding your request to the
White House scheduling office for their consideration. You
will be hearing directly from them on your request, but if I
get any information I'll let you know.
Again, thank you, and best wishes on a successful event.
Sincerely,
Lee fee Atwater
LA:scs
Dwight D. Eisenhower Republican Center 310 First Street Southeast Washington, D.C. 20003
(202) 863-8700
Telex: 701144 FAX: 863-8820
LAW OFFICES
WEBSTER, CHAMBERLAIN & BEAN
1747 PENNSYLVANIA AVENUE, N.W.
GEORGE D. WEBSTER
WASHINGTON, D.C. 20006
J. COLEMAN BEAN
ARTHUR L. HEROLD
(202) 785-9500
OF COUNSEL
ALAN P. DYE
FAX: (202) 835-0243
CHARLES E. CHAMBERLAIN
BURKETT VAN KIRK
FRANK M. NORTHAM
CONSULTANT
GERARD P. PANARO
A. L SINGLETON
JOHN W. HAZARD, JR.
CHARLES M. WATKINS
ROBERT M. SKELTON
HUGH K. WEBSTER
ANNE B. POPE
January 23, 1990
JAN 24 1990
Mr. Lee Atwater
Chairman
Republican National Committee.
Resp: Speakers
310 First Street, S.E.
Washington, D. C.
for atwater
Dear Lee:
I have a client, American Society of Association
Executives (ASAE), which has invited President Bush to
appear before their membership here in Washington on March
6. Attached is a copy of a letter written by Mr. Taylor,
the President of the Organization, to President Bush.
As a matter of information, ASAE has approximately
17,000 association executive members and approximately
5,000 of them will be present at the meeting here in
Washington on March 6. This organization has a large
communication network throughout the United States.
I would appreciate anything you might do in order
to secure President Bush for this meeting. Senators Warner
and Packwood have written letters to Mr. Joseph Hagin II,
Deputy Assistant to The President. I appreciate very much
your assistance on this.
Sincerely,
George D. Webster
GDW: jh
BY HAND
1059K
THE WHITE HOUSE
WASHINGTON
January 30, 1990
MEMORANDUM TO JOSEPH W. HAGIN, II
FROM:
C. GREGG PETERSMEYER
HP
DEPUTY ASSISTANT TO THE PRESIDENT
AND DIRECTOR, OFFICE OF NATIONAL SERVICE
SUBJECT:
INVITATION FOR THE PRESIDENT TO SPEAK TO THE
SPRING CONVENTION OF THE AMERICAN SOCIETY OF
ASSOCIATION EXECUTIVES IN WASHINGTON, D.C.,
MARCH 6, 1990
I am aware that the President has been invited to speak at the
ASAE Spring Convention. I strongly support his accepting this
invitation.
ASAE's 10, 000-member organization reaches more than 100 million
Americans and represents one of the most powerful networks
throughout the country. ASAE can focus attention on the
community service movement and further clarify the importance of
individual organizations, both profit and non-profit, to engage
in direct and consequential community service activities.
Furthermore, ASAE has promised that should the President address
the group a copy of his remarks will be sent to each of its
10,000-member organization to be published in their respective
magazines and newsletters. This event would be enormously
helpful to build momentum for the President's Points of Light
Initiative.
APPOINTMENT
SCHEDULE
Jeff
THE WHITE HOUSE
WASHINGTON
RESPONSE DUE DATE:
February 5, 1990
REQUEST FOR SCHEDULING RECOMMENDATION
MEMORANDUM FOR:
GOVERNOR SUNUNU
JAMES CICCONI
X ANDREW CARD, JR.
X
DAVID DEMAREST
ROGER PORTER
MARLIN FITZWATER
X
SIG ROGICH
FREDERICK MCCLURE
RICHARD BREEDEN
J. BONNIE NEWMAN
DAVID BATES
BRENT SCOWCROFT
CHASE UNTERMEYER
C. BOYDEN GRAY
X G. Petersmeyer
FROM:
JOSEPH W. HAGIN II
PRESIDENTIAL APPOINTMENTS AND SCHEDULING
Please provide your recommendation on the following scheduling request:
EVENT:
Address leaders of the American Society of
Association Leaders
DATE:
March 6, 1990
LOCATION:
Washington, D.C.
Additional information concerning this event is attached.
YOUR RECOMMENDATION:
Accept
Regret
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Message
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86224
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
October 17, 1989
defing
President George Bush
The White House
Washington, DC 20001
Dear President Bush:
Thanks so much for your letter to me of October 5 thanking
me for my efforts on the Presidential Board of Advisors
on Private Sector Initiatives. I agree that this was a
very effective program, but we are now in a position to
build on it to make your Thousand Points of Light Initiative
still more effective.
I was delighted with your initial Thousand Points of Light
address which you delivered several months ago in New York.
It would be tremendously effective if you would address
some 5,000 association leaders at ASAE's Spring Convention
in Washington, D.C., on Tuesday March 6, as your second
major address on Thousand Points of Light. No audience
is in a better position to make the program work than
association executives.
Since you participated in each of the five Rose Garden
Presidential Citation ceremonies with President Reagan and
myself, where we honored the top winners, you are aware
of the effectiveness of that program. More than 5,000
C-Flags (We Can, We Care) were distributed to corporations
and associations that launched effective Private Sector
Initiatives during that five-year period. The program was
gaining momentum as the Reagan Administration ended.
We are anxious to use our highly effective and efficient
association network to launch a refocused and more effective
Thousand Points of Light Awards Program. It can invigorate
thousands of additional corporations and associations to
work toward curing the nation's ills.
As pointed out in your outstanding initial address on the
Thousand Points of Light Initiative, there is no problem
in America that is not being solved somewhere. Through
ASAE's 19,000 members (which reach out to more than 150
million Americans), we can determine where these problems
are being solved and can spread information on the solutions.
We can effectively drive home the point that no person's
life can be considered truly successful unless he/she has
played an effective role in service to one's fellow man.
October 17, 1989
Letter to President George Bush
Page 2
Please give us and the very willing association community
the opportunity to help. Please use our March convention
in Washington as the opportunity to add momentum to your
very important Thousand Points of Light Initiative.
Cordially,
Bill William Tay Taylor
RWT/cma
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
Y
February 1, 1990
Joseph W. Hagin II
Deputy Assistant to the President
For Appointments and Scheduling
The White House
Washington, DC 20001
Dear Joe:
The President's State of the Union speech was exceptional.
The content was so up-beat and inspiring. His delivery was
the best ever - great eye contact and timing. His voice was
clear and strong.
As you know, we have asked the President to address our
Convention on March 6 - 4,000 association leaders whose
outreach is to additional hundreds of thousands of their
members. Rather than focus only on Points of Light, we hope
that he will cover much of the ground that he covered last
night, calling for support on the full spectrum of issues -
mandated benefits, child care, capital gains, etc. Each
executive has a large membership that he/she can influence.
We will send copies of the Presidents' address to all 19,000
of our members, to be published in full in their magazines
and newsletters.
The President can gain a tremendous amount of grassroot
support through his address from association leaders across
the country. Associations can effectively convey any
message. They can build support on any issue.
Cordially,
Ball William Taylor 10y
CC: Craig Fuller
Bobbie Kilberg
PACKWOOD
OREGON
United States Senate
FDM
WASHINGTON, DC 20510
5/5
January 29, 1990
The Honorable George Bush
President of the United States
The White House
Washington, D.C. 20500
Dear Mr. President:
I am writing you to support the request of the
American Society of Association Executives that you
appear at their program here in Washington on
March 6, 1990. This organization is the most
representative group in Washington of the association
community. There will be over 5,000 people present at
this meeting, and the Association itself has a
membership of 17,000 executives. This Association has
a strong network throughout the United States, and I
think it would be a good forum for you. In addition,
the individuals who are in charge of the administration
of ASAE are strong supporters of yours, and I believe
it would be most useful if you would make this
appearance here in Washington. I hope you can fit this
within your schedule.
I appreciate very much your consideration.
Bob Sincerely, 7
BOB PACKWOOD
to attend the american Society of
associations Executives meeting on
Marchb in Washington, D.C.
February 5, 1990
Dear Bob:
Thank you for your recent letter regarding the invitation
for the President to attend the American Society of
Association Executives' meeting on March 6 in Washington, D.C.
We appreciate receiving your endorsement of this thoughtful
invitation and have asked the President's Scheduling Office
to carefully consider it. You will be hearing further from
that office just as soon as a determination can be made.
Thank you again for your interest in writing.
With best regards,
Sincerely,
Frederick D. McClure
Assistant to the President
for Legislative Affairs
The Honorable Bob Packwood
United States Senate
Washington, D.C. 20510
FDM/PHC/jfc (WP-PC7)
FDM-5.Spf
CC: w/copy of inc to Joe Hagin - for appropriate action
November 3, 1989
Dear Mr. Taylor:
Thank you for your invitation for the President to address
leaders of the American Society of Association Executives'
spring convention on March 6, 1990 in Washington, D.C.
We appreciate your extending this opportunity to the President.
Although we are unable to make a commitment at this time, we
are making a special note of this date. Your invitation will
be carefully reviewed as the President's schedule develops, and
we will be back in touch with you closer to the time about the
possibility of his acceptance.
With best wishes,
Sincerely,
JOSEPH W. HAGIN II
Deputy Assistant to the President
for Appointments and Scheduling
Mr. R. William Taylor
President
American Society of
Association Executives
The ASAE Building
1575 Eye Street, N.W.
Washington, D.C. 20005
CC and incoming to Dawn DeVoe - #182.
JWH:JAJ:dsf6
JWH-13
asae
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
The ASAE Building
1575 Eye Street, NW
Washington, DC 20005
202-626-ASAE
FAX 202-371-8825
TLX 262115
January 10, 1990
Mr. Judd Swift
Deputy Director of Presidential Advance
The White House
EOB Room 185
Washington, DC 20500
Dear Judd:
Thank you for all of your "advice and counsel" to assist us in obtaining
President Bush as a speaker at our March convention.
Per your request I have enclosed a copy of our letter to President Bush
(October 17, 1989), Greg Petersmeyer (December 20, 1989), and Bobbie
Kilberg (January 6, 1990). Needless to say, we have had numerous
conversations either direct or indirect with Petersmeyer and Kilberg,
plus others as I mentioned on the phone.
We appreciate your "assisting" in any way that you can. If you need
additional information, or if you feel we need to make "other contacts",
please do not hesitate to call. We really appreciate your help in this
matter.
Sincerely yours,
Jon Grove, CAE
Executive Vice President
Jan nolosures
CC: R. William Taylor, CAE
G. Harris Jordan
P. S.
An audience that ASAE reaches and would be available to the
President would be those association executives that manage
the charitable organizations, such as American Diabetes
Association, Arthritis Foundation, Heart Association, etc.
These individuals obviously represent very large numbers of
people and can assist in promoting the President's message to
their members.
JPG/te
asae
WHouse FILL
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
The ASAE Building
1575 Eye Street, NW
Washington, DC 20005
202-626-ASAE
FAX 202-371-8825
TLX 262115
January 6, 1990
Mrs. Bobbie Kilberg
Deputy Assistant to the President
for Public Liaison
128 Old Executive Office Building
Washington, DC 20500
Dear Bobbie:
Thank you for taking time from your demanding schedule to take me to
lunch. The mexican food was delicious and the exchange of ideas
enjoyable. Thanks also for the invitation to the 11 January meeting on
mandated health care, and for looking into the status of the UBIT
Working Group.
As you requested, attached is a copy of Bill Taylor's invitation to the
President, and the response from Joe Hagin. I appreciate your words of
encouragement, and interest. To that end, I think it significant that
ASAE can get the President's speech to 8000 association CEOs whose out
reach extends to nearly 100 million association members. ASAE is by
definition an education and communications network. Enclosed are some
examples of our communications vehicles.
If there is anything else that I can offer, please do not hesitate to
let me know.
Sincerely,
Huis
G. Harris Jordan
Director, Government Affairs
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
October 17, 1989
President George Bush
The White House
Washington, DC 20001
Dear President Bush:
Thanks so much for your letter to me of October 5 thanking
me for my efforts on the Presidential Board of Advisors
on Private Sector Initiatives. I agree that this was a
very effective program, but we are now in a position to
build on it to make your Thousand Points of Light Initiative
still more effective.
I was delighted with your initial Thousand Points of Light
address which you delivered several months ago in New York.
It would be tremendously effective if you would address
some 5,000 association leaders at ASAE's Spring Convention
in Washington, D.C., on Tuesday, March 6 as your second
major address on Thousand Points of Light. No audience
is in a better position to make the program work than
association executives.
Since you participated in each of the five Rose Garden
Presidential Citation ceremonies with President Reagan and
myself, where we honored the top winners, you are aware
of the effectiveness of that program. More than 5,000
C-Flags (We Can, We Care) were distributed to corporations
and associations that launched effective Private Sector
Initiatives during that five-year period. The program was
gaining momentum as the Reagan Administration ended.
We are anxious to use our highly effective and efficient
association network to launch a refocused and more effective
Thousand Points of Light Awards Program. It can invigorate
thousands of additional corporations and associations to
work toward curing the nation's ills.
As pointed out in your outstanding initial address on the
Thousand Points of Light Initiative, there is no problem
in America that is not being solved somewhere. Through
ASAE's 19,000 members (which reach out to more than 150
million Americans), we can determine where these problems
are being solved and can spread information on the solutions.
We can effectively drive home the point that no person's
life can be considered truly successful unless he/she has
played an effective role in service to one's fellow man.
October 17, 1989
Letter to President George Bush
Page 2
Please give us and the very willing association community
the opportunity to help. Please use our March convention
in Washington as the opportunity to add momentum to your
very important Thousand Points of Light Initiative.
Cordially,
Bill R. William Tay Taylor
RWT/cma
THE WHITE HOUSE
WASHINGTON
November 3, 1989
Dear Mr. Taylor:
Thank you for your invitation for the President to address
leaders of the American Society of Association Executives'
spring convention on March 6, 1990 in Washington, D.C.
We appreciate your extending this opportunity to the President.
Although we are unable to make a commitment at this time, we
are making a special note of this date. Your invitation will
be carefully reviewed as the President's schedule develops, and
we will be back in touch with you closer to the time about the
possibility of his acceptance.
With best wishes,
Sincerely,
Joshw Hagin
JOSEPH W. HAGIN II
Deputy Assistant to the President
for Appointments and Scheduling
Mr. R. William Taylor
President
American Society of
Association Executives
The ASAE Building
1575 Eye Street, N.W.
Washington, D.C. 20005
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Bullding
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
December 20, 1989
Greg Petersmeyer
White House Office of National Service
Old Executive Building
White House
Washington, DC 20500
Dear Gregg:
I was sorry that I was out of town when your telephone
call came regarding your meeting with Ken Gideon at
Treasury regarding additional taxes on non-profits.
I am so very pleased that you met with him and look
forward to learning the outcome. If Gideon decides that
it would not be to the benefit of the Points-of-Light
Initiative to have additional taxes on non-profits, I
think the House Ways and Means Committee will back off.
A new form 990 has been created by Treasury which will
get to the abusers of their non-profit status - and we
are pleased to see this since the vast majority of
nonprofits meet all of their obligations related to their
tax exemption.
We received the attached letter from the White House
when we asked to have President Bush address our Spring
Convention in Washington, DC on March 6 and present his
second major Points-of-Light speech. We are keeping
our fingers crossed that the White House will decide
to go in this direction. We know that their decision
will be dependent to a great extent on your advice as
to whether this is an appropriate time and place for
his next major Points-of-Light address - and we are
hopeful that you will give us that support. In fact,
we dont feel we have much of a chance of getting the
President unless our forum is reviewed as a major
opportunity to revisit the Points-of-Light Initiative.
I called Don Illof on December 18 to ask about the
possibility of getting in to see you right after the
first of the year to talk about both UBIT and the chances
of getting the President. He told me that Paul Stevenson
is on vacation and that I should get back in touch after
the first of the year - and I will do this. In the
meanwhile, I am hopeful that your schedule will allow
me 15 minutes on January 3, 4 or 5. In the meanwhile,
best wishes for a joyous holiday season and a very
prosperous 1990.
Cordially,
Bill William Taylor
RWT/bkm
Enclosure
CC w/encl: Harris Jordan
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
January 18, 1990
HAND DELIVERY
David F. Demerest, Jr.
Assistant to the President for Communications
117 Old Executive Office Building
The White House
Washington, DC 20500
Dear David:
Your discussion with TALC today was outstanding. I
particularly enjoyed your careful and balanced explanation
of the environmental situation, as well as your discussion
of the changing press themes relating to the President and
the highs and lows which you expect in the next twelve
months. We really enjoyed and appreciated your presentation.
Congratulations on the 79 percent popularity rating.
As I mentioned briefly when you departed, both Bobbie Kilberg
and Gregg Petersmeyer have endorsed the idea of the President
speaking to ASAE's Washington, D.C., convention on March 6
at 11:00 a.m. in the Convention Center. We ask your
endorsement as well. Attached is a copy of the letter we
received from the President's Appointments Secretary
indicating that they have every hope that he will be able
to meet with us. Some other background materials also are
attached.
Front and center at the session will be the members of TALC,
along with 4,000 other association leaders. The letter
given to you by Wayne contains other pertinent information
and another copy is attached. One good possibility would
be a special reception prior to his presentation by the
President with the members of TALC and some other leading
association executives whom you would select. You mentioned
during the TALC meeting that the President is very indebted
to many people around that table and this would represent
a wonderful opportunity for him to express this to them
personally. As you said this morning, he does a terrific
job with small groups.
We would deeply appreciate your support, Dave, in our effort
to have the President speak to our Convention. Association
Letter to David F. Demerest, Jr.
January 18, 1990
Page 2
executives have a tremendous outreach to more than 100
million Americans. The speech that he makes to ASAE will
be published in magazines and newsletters throughout the
country. It would be a real coup for the President to speak
to this convention and to thank associations for all they
have done to support him in the past and to gain their
support in the future.
Cordially, Bill TazU
R. William Taylor
RWT/cma
Attachments
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
The ASAE Building
President
1575 Eye Street, NW
Washington, DC 20005
202-626-2700
January 16, 1990
Mr. David F. Demarest, Jr.
Assistant to the President for Communications
117 Old Executive Office Building
The White House
Washington, DC 20500
Dear Mr. Demarest:
The American Society of Association Executives provides one of the most
efficient and effective networks to reach out to an unprecedented number of
Americans in a very persuasive manner. ASAE's 19,000 members lead
associations and communicate daily with their members --nearly 100,000,000 of
them. They can build support on any issue. They can convey any message.
In addition to being sophisticated and concerned about the major business
problems of the country, this group of men and women are in the unique
position to lend support to the President's Points of Light Initiative.
Their associations created many successful programs in the past to overcome
literacy problems, fight crime, help the homeless, etc. They stand ready to
help the Bush Administration realize its goal in the most effective manner.
ASAE has a communications network of the most notable leaders in the
association community. That network provides:
Monthly communications pieces that are the most widely read
throughout the association community and often passed on to corporate
volunteer leadership. The more than 20,000 readers of Association
Management magazine are the key leaders in touch with their
memberships.
Regularly scheduled events that bring together association leaders
feature a variety of programming that stresses the professional
skills of volunteers.
Outreach that extends well beyond just the number of organizations
represented in our membership (8,500); it extends to nearly every
community in America, touching every sector of the American economy.
Through ASAE's and it 69 Allied Societies meeting and seminar forums
for discussing implementation of volunteer programs at local levels.
Clearly, ASAE can be an asset to you and the President. I would welcome the
opportunity to discuss this further with you.
Sincerely,
Jill R. William Taylor Toy
RWT/ghj
SENT
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
R. William Taylor, CAE
President
The ASAE Building
1675 Eye Street, NW
Washington, DC 20005
202-626-2700
January 17, 1990
Gregg Petersmeyer
National Service Office
The White House
Washington, DC 20500
Dear Gregg:
Thanks so much for spending time with me on the afternoon
of January 12. I am delighted that you can support our
invitation to President Bush to address our Spring Convention
on March 6. It certainly appears that the timing would
be propitious for a major address on the Points of Light
Initiative -- and he could not have a better audience.
I have informed Bobbie Kilberg that you intend to be fully
supportive, and we have her strong support as well. She
recognizes that ASAE's membership provides an effective
network that reaches nearly 100 million Americans. We have
promised her (and we promise you) that we will send a copy
of the President's address to each of the 19,000 members
of ASAE SO that it can be published in their magazines and
newsletters.
As we discussed, we would like to make this a major media
event. Since we already will have heavy media coverage
for our Spring Convention at the Washington Convention
Center, we will have momentum when the President comes to
make his speech. We would like to hold a press conference
after his address at which you could provide further details
regarding the Points of Light Initiative. If you feel it's
worth doing -- and if some members of the Points of Light
Foundation have been named -- we can enlarge and expand
the press conference to include a number of spokesperson.
This could result in a multiplicity of angles being treated
by the various media.
We will employ the public relations firm of Porter/Novelli
to make sure that the press conference is well organized
and the major players from the press are represented. It
promises the best media coverage that a White House
initiative of this type has ever received.
One of the best things you could do to help us with the
President is to point out to his Deputy Assistant for
Appointments and Scheduling, Joseph Hagin, why this would
DENT DY HSHC
; 1-26-90 : 5:32PM ;
202289099->
;# 4
Letter to Gregg Petersmeyer
January 17, 1990
Page 2
be such a timely presentation and why the audience is exactly
the one that the President needs to reach. Thank you so
very much for working with us on this.
Cordially,
July William ag Taylor
RWT/cma
bai Joshn
The ASAE Building
PRINCIPY
9675 Eye Street. NW
Washington, DC 20005
202-526-2700
October 17, 1989
President George Bush
The White House
Washington, DC 20001
Dear President Bush:
Thanks so much for your letter to me of October 5 thanking
me for my efforts on the Presidential Board of Advisors
on Private Sector Initiatives. I agree that this was a
very effective program, but we are now in a position to
build on it to make your Thousand Points of Light Initiative
still more effective.
I was delighted with your initial Thousand Points of Light
address which you delivered several months ago in New York.
It would be tremendously effective if you would address
some 5,000 association leaders at ASAE's Spring Convention
in Washington, D.C., on Tuesday, March 6, as your second
major address on Thousand Points of Light. No audience
is in a better position to make the program work than
association executives.
Since you participated in each of the five Rose Garden
Presidential Citation ceremonies with President Reagan and
myself, where we honored the top winners, you are aware
of the effectiveness of that program. More than 5,000
C-Flage (We Can, We Care) were distributed to corporations
and associations that launched effective Private Sector
Initiatives during that five-year period. The program was
gaining momentum as the Reagan Administration ended.
We are anxious to use our highly effective and efficient
association network to launch a refocused and more effective
Thousand Points of Light Awards Program. It can invigorate
thousands of additional corporations and associations to
work toward curing the nation's ills.
As pointed out in your outstanding initial address on the
Thousand Points of Light Initiative, there is no problem
in America that is not being solved somewhere. Through
ASAE's 19,000 members (which reach out to more than 150
million Americans), we can determine where these problems
are being solved and can apread information on the solutions.
We can effectively drive home the point that no person's
life can be considered truly successful unless he/she has
played an effective role in service to one's follow man.
Please give us and the very willing association community
the opportunity to help. Please use our March convention
in Washington as the opportunity to add momentum to your
very important Thousand Points of Light Initiative.
Cordially,
Bill Tay
R.[William Taylor
3500 ABAE members
losal
over 8800 natt T start aware
During more than 215 mution
people & companies
SPECIAL REPORT
The New
Volunteers
More Americans than ever before are giving their
time and energy to others. Their causes are
varied-AIDS, homelessness, literacy-but their
goals are all the same: to help those in need.
This is what I mean when I talk of "a
1987, at a value of about $150 billion.
thousand points of light"-that vastgalaxy
They certainly were needed. Bush's com-
of people and institutions working together
passionate call to service comes after the
to solve problems in their own backyard.
tightfisted Reagan years, in which public
-President BUSH, June 22
funding of social services was drastically
cut. Many of those cuts affected the young-
f the '80s were the Age of Avarice,
est and poorest Americans, forcing charita-
Members of the Junior League, helpir
then the '90s are shaping up as the
ble agencies to pick up where government
Age of Altruism. From the White
left off. In recent years volunteer groups
types are gone. Forget the upper-middle
House on down, the message is clear:
have had to step up their own recruiting
class housewife who spends her days at th
Get Involved. Just last month, when
efforts, reaching out to those they once
garden club: today working women ai
President George Bush unveiled his plan to
overlooked-including the elderly and
more likely than housewives to give time 1
promote volunteerism in a speech before a
handicapped.
good works, and many organizations ai
New York City business group, the audi-
Today's volunteers live in every neigh-
creating night and weekend programs for
ence cheered. The president's critics could
borhood (page 46). Increasingly, they are
the busy schedules of dual-paycheck co
argue that the "Points of Light Initiative"
part of a group organized by employers
ples. Men, too, are volunteering almost a
would do little more than publicize success-
(page 38) or religious organizations, which
often as women, although they are moi
ful volunteer efforts needed because of cuts
still account for a full 20 percent of volun-
likely to take part in programs such a
in government spending on human serv-
teer efforts. But many of the old stereo-
Scouts and Little League.
ices. But many Americans ap-
Many of the causes tha
parently agree with Bush's cen-
are attracting these voluntee
tral theme: "From now on, any
were nonexistent a deca
definition of a successful life
ago-organizations like Mot
must include serving others."
B
ers Against Drunk Drive
After years of apathy Ameri-
(MADD) and AIDS group
cans are volunteering more
98
First Lady Barbara Bush
than ever. According to a 1987-
championship of literacy ha
88 survey by the Independent
drawn much attention to th
Sector, an umbrella organiza-
problem (page 43). Self-he
tion for most of the major chari-
groups are one of the fastes
table groups in the country, 45
growing segments of the no
percent of those surveyed said
profit sector. There are orgar
they regularly volunteered-
zations for everything fro
and more than a third of them
adult children of alcoholics
reported spending more time
Resolve, for people with infe
on volunteer work in the last
tility problems.
three years. In all, it is estimat-
To take on these new pro
ed that 80 million adults gave a
HANK MORGAN
lems, traditional charities hat
total of 19.5 billion hours in
A new needy group, AIDS babies, gets love and attention
had to change their directio
36 NEWSWEEK : JULY 10, 1989
successful programs his organi-
zation has started is called
Family Friends. It pairs older
volunteers with the families of
children with serious disabil-
ities. The volunteers help out
for several hours a week, giving
the parents a much-needed
break. Other organizations re-
cruit senior citizens for tutor-
ing or child care.
Younger people, too, are in-
creasingly attracted to the idea
of public service. About 25 per-
cent of American colleges and
dozens of high schools have re-
cently made volunteer work
part of the curriculum. One of
the most extensive efforts is in
California, where students at
the state's 29 public universi-
ties are encouraged-but not
required-to perform 30 hours.
of community service annual-
ly. About a quarter of the sys-
tem's 400,000 students are par-
ticipating in the two-year-old
program, officials say.
National service: Nine bills cur-
rently before Congress attempt
to make community service for
young people a national priori-
MARIO RUIZ
ty. They range from proposals
with
children in a New York welfare hotel, also work on such problems as teen pregnancy and women and alcohol
to set up programs like the Ci-
vilian Conservation Corps of
The genteel Junior Leagues now work on
ly that he doesn't need government money;
the 1930s to a plan to give states money to
teenage pregnancy, women and alcohol
in fact, he has rejected federal grants. "We
expand volunteer opportunities for youths.
and disadvantaged children, among other
run it like a business," says.
One of the most controversial, put forth by
issues. More than half of the league's
Senior citizens have always given of
two conservative Democrats; Sen. Sam
members also have jobs. "The league has
their time but as they are living longer and
Nunn of Georgia and Rep. Dave McCurdy
to be in touch with the community around
staying healthier, many groups are tailor-
of Oklahoma, calls for a full-time program
it," explains the association's president,
ing programs to older people's skills.
of civilian or military service where volun-
Maridel Moulton.
"There is a genuine feeling that the time
teers would receive vouchers worth up to
Growing gap: Some of the renewed interest
has come to make really organized use of
$12,000 per year of service; they could be
in public service may be a reaction to the
older people," says Bill Oriol of the Nation-
used for education, training or a down pay-
excesses of the '80s. The growing gap be-
al Council on the Aging. One of the more
ment on a home. After five years the serv-
tween the very rich and the
ice program would replace cur-
hopelessly poor is now impossi-
rent student-loan programs.
ble to ignore; even investment
Who Volunteers and Why
Critics say this plan would put
bankers have to sidestep bag la-
an unfair burden on the poorer
dies on their way to work. "In a
students, since they would be
lot of cases, people have been
About 45 percent of adults 18 years of age or older
virtually forced to sign up in
out making their living," says
reported volunteering in 1987.
order to get money for educa-
Will Murray of The Nature
tion. President Bush had origi-
Conservancy. "Now they'r try-
Time given to volunteer work averaged 4.7 hours a week.
nally planned to focus on young
ing to make their lives." Often,
People 65 to 74 volunteered the most (six hours a week),
people in his volunteer propos-
they use their professional
followed by those 45 to 54 (5.8 hours).
al; instead his plan is aimed
skills to solve social problems.
People with household incomes of $20,000 to $30,000
at encouraging volunteers of
Two years ago Stan Curtis, a 40-
volunteered most often, followed by
all ages without any strings
year-old stockbroker from Lou-
those earning $50,000 to $75,000.
attached. In his speech, he said
isville, Ky., founded Kentucky
he will ask Congress for $25
Harvest, an all-volunteer agen-
People volunteered to do something useful (56%),
million a year to promote com-
cy that has distributed 1.6 mil-
because they would enjoy the work (34%), a family member
munity service, but details of
lion pounds of surplus food to
or friend would benefit (27%) or for religious reasons (22%).
the programs haven't been
the needy. Curtis says the or-
FROM A 1988 SURVEY FOR INDEPENDENT SECTOR CONDUCTED BY
THE GALLUP ORGANIZATION
worked out yet.
ganization operates so efficient-
Charitable groups welcome
NEWSWEEK JULY 10, 1989 37
all the attention but they worry that Wash-
Lester M. Salamon of Johns Hopkins Uni-
tions as a substitute for government," says
ington is asking volunteer organizations to
versity and Alan J. Abramson of The Ur-
Salamon. "What's needed is a partnership
do more-and expecting government to do
ban Institute. During the same period di-
between the two."
less. "As much as I believe in volunteer
rect federal spending for human services
That partnership is as old as the nation.
activity," says Brian O'Connell, president
declined a total of $113.4 billion, com-
In the 1830s French observer Alexis de
of Independent Sector, volunteerism will
pared to what it would have been if 1980
Tocqueville was impressed by the "public
help solve problems only if there are "very
spending levels had been maintained. Al-
spiritedness" of the colonists. Today the
good public systems in place."
though private contributions have made
problems are more complex and the solu-
In the past decade many of those public
up some of the difference, they tend to go
tions harder to come by. The "points of
systems have been seriously weakened.
to higher education, hospitals or the arts,
light" are still burning brightly, but they
Since 1980 federal support to nonprofits
more than to such areas as employment
need more than people power to keep on
has declined 20 percent in inflation-ad-
training or housing for the poor. "I think
shining.
justed dollars, according to a study by
it's unfair to position volunteer organiza-
BARBARA KANTROWITZ
ing from another rich labor
Doing Well by Doing Good
pool-retirees: New England
Telephone is a member of
A
t the Josiah Quincy Ele-
The Telephone Pioneers of
mentary school in Bos-
America, a national organiza-
ton's Chinatown, a group of
tion with 104 chapters and
kindergartners sits in rapt at-
more than 650,000 members.
tention as Kristina Brown
Made up mostly of retired
reads aloud from a book called
phone-company workers, the
"Dinosaur." The 27-year-old
Pioneers' North Andover,
Brown is not a librarian. She's
Mass., chapter manufactures
a branch manager for the
a "beeping soft ball" that en-
Bank of Boston and part of
ables blind children to play
a cooperative program with
baseball. The device is SO ef-
the Boston Partners in Edu-
fective that organized "beep-
cation, a nonprofit group
er ball" leagues have sprout-
formed to improve education
ed across the country.
in the city's school system.
What kind of return on
Besides being a hit with
investment does corporate
the kindergartners, Brown's
IRA WYMAN FOR NEWSWEEK
volunteering bring? Unlike
read-aloud sessions are a mar-
New England Telephone volunteers pitch in at a Boston track meet
direct charitable contribu-
keting tool. "If a young child
tions, the gift of people power
goes home and says, 'Hey
to provide community serv-
personal computers, read to
brings few corporate tax
Mom, the banker read to us
ice. "Volunteering is not
residents at senior-citizen
benefits. But it can yield
today,' it helps people in the
just warm fuzzies," says Shir-
homes and hold clothing
unexpected rewards. Faced
community accept us," says
ley Keller, executive director
drives for the needy.
with having to lay off 80
Brown. "It also helps get rid of
of Volunteer-The National
While some companies stop
workers during a slow period
the idea that we're the big,
Center. "It's good business.
short of allowing volunteer ef-
several years ago, the owners
bad Bank of Boston."
But it is still a foreign concept
forts on company time, oth-
of Iris Arc Crystal of Santa
Doing well by doing good
to most companies."
ers encourage the practice.
Barbara, Calif., decided in-
is becoming an increasing-
There was a time when cor-
NCNB Corp. urges employees
stead to lend the workers to
ly popular concept in corpo-
porate volunteerism meant
to take paid time to tutor in the
community-service organiza-
rate America. With corporate
little more than delivering a
schools and man food lines in
tions one day a week, footing
restructurings giving compa-
fruit basket to the needy at
state emergencies. Every oth-
the bill. The result: the com-
nies a black eye and a grow-
Thanksgiving. But today com-
er Friday about 25 employees
pany avoided the high cost of
ing low-wage labor shortage,
panies are instituting sophis-
of the Hard Rock Cafe in New
recruiting and training new
many are finding volunteer
ticated volunteerism depart-
Orleans come in early to pre-
employees once the slump
programs an effective route
ments-complete with their
pare 200 lunches for the home-
ended. Of course, most compa-
to an improved public im-
own budgets and staffs. A
less. Perhaps the ultimate in
nies still don't give employees
age. While relatively few com-
joint program by Virginia and
paid-time volunteerism, how-
time off for volunteering, ei-
panies have organized pro-
North Carolina power compa-
ever, is the "social-service
ther paid or unpaid, and they
grams, the number that send
nies divides employees into 60
leave," a corporate equivalent
won't unless it's necessary to
workers into community serv-
volunteer "team councils." At
of academic sabbaticals. At
lure workers who demand it.
ice has doubled to an estimat-
Apple Computer in Cuperti-
Wells Fargo Bank, any em-
But one day, helping one's fel-
ed 1,200 in the past five years.
no, Calif., new employees un-
ployee with three years' serv-
low man may become a bona
For employees, such efforts
dergo a two-day orientation
ice can apply for a six-month
fide benefit, ranked beside
offer an opportunity to brush
program and receive a bro-
paid leave to work for a non-
corporate day care and family
up on old skills or learn new
chure entitled "There's More
profit organization.
dental plans.
ones as well as to do good
to Life Than Work." Some
Employers who can't send
ANNETTA MILLER with DODY
deeds. For companies, they
650 Apple employees tutor el-
their current workers to the
TSIANTAR in Boston, JUDY
HOWARD in San Francisco
represent a cost-effective way
ementary-school students on
volunteer fronts are recruit-
and bureau reports
38 NEWSWEEK: JULY 10, 1989
00
REPORT
SUSAN FARLEY-NEW YORK NEWSDAY
In a typical gesture, Bush pays attention to the children during a recent visit to a New York City shelter for runaways
A First Lady Who Cares
After many years of volunteering, Barbara Bush is an inspiration to others
S America's First Volunteer, Bar-
ability was the source of her interest is "a
America would help almost everything."
A
bara Bush has had to cut back on
myth," she says. In 1979, when her hus-
In the last 10 years Bush has visited more
what she loves best: the hands-on
band was first running for president, Bush
than 500 literacy programs in libraries,
volunteer work that has given her
realized that if he won, she would have
schools, day-care centers, housing projects
SO much satisfaction over the
what she describes as a "golden opportuni-
and shelters. The privately funded Barba-
years. Except for occasional stolen mo-
ty" to advance a special issue of her own.
ra Bush Foundation for Family Literacy,
ments like cuddling an infant at a shelter,
She spent that summer jogging-"That
established this spring, supports reading
there's little opportunity for her to get close
was many years ago," she jokes-and mull-
programs around the country. Bush often
to people she helps. In a recent interview in
ing over possibilities such as pollution, un-
urges people she meets and even her
the family quarters of the White House, the
employment, crime, drugs and especially
friends to get involved in tutoring pro-
64-year-old First Lady discussed how she
teenage pregnancy. Some she rejected as
grams of all kinds. She believes that one-to-
has come to terms with her new role as a
too political, others just didn't seem right
one contact is the best recruitment tool for
symbol and sometime lobbyist for the na-
for her. She chose literacy because she
volunteers. "You get right in and you
tion's 80 million volunteers. For years, she
realized she could discuss a broad range
work," she says. "You see yourself feeding
says, "I gave hours of time. And of course,
of social problems through that one is-
the hungry, nurturing the poor. "That kind
money. Now what I can do best is highlight
sue. If, for example, teenage girls were
of involvement is very gratifying, she says,
these programs."
encouraged to achieve in school, then,
because the results are immediate.
Literacy has become her primary cause,
Bush believes, they would be much less
As a lifelong volunteer, Bush has experi-
and it was a calculated choice. The common
likely to wind up pregnant. "The truth
enced those rewards firsthand. When her
wisdom that her son Neil's learning dis-
is," she says, "having a more literate
husband was U.N. ambassador, she worked
NEWSWEEK : JULY 10, 1989 43
with cancer patients at Memo-
Bush doesn't remember them
rial-Sloan Kettering Cancer
ever specifically pushing vol-
Center in New York. That expe-
unteerism. "I don't think any-
rience was especially poignant;
body sat you down," she says.
nearly two decades earlier, in
"We just grew up knowing
1953, Bush's daughter Robin
that's what you did." In the
died of leukemia in the hospi-
1950s and 1960s, when the
tal's pediatric ward just before
Bushes were rearing their chil-
her 4th birthday. For years she
dren in Texas, she worked for
visited a Washington hospice.
everything from Little League
"I got very involved with a lot
to the March of Dimes. Her own
of their patients," she re-
children have learned by exam-
calls. "Personally involved." A
ple, as well. All of them have
woman named Frances Ham-
participated in volunteer work.
mond was one of her favorites.
Her youngest son, Marvin, 32,
"I gained much more from
BRAD MARKEL-GAMMA-LIAISON
Frances than Frances ever
The First Lady pitches in and feeds the hungry at a soup kitchen
nearly died from an attack of
colitis in 1986; since then, he
gained from me," Bush says. As
has spent many hours helping
Second Lady, she volunteered in shelters
who see those pictures will overcome their
others with the disease. Neil, 34, and his
and soup kitchens, like Martha's Table in
prejudices and help out, too.
wife, Sharon, have worked in soup kitchens
Washington. During the last campaign,
These days Bush is always very conscious
in Denver, where they live. Last December
she initiated Operation Soap-an effort to
of the impact of her Ivement in particu-
Jeb, 36, and his son, George P., 13, visited
get aides and reporters to collect hotel
lar issues. Although she is interested in a
victims of the Armenian earthquake. This
soaps and shampoos and donate them to
wide range of social problems, she picks her
summer George P. is staying with his
the homeless.
causes carefully. Her staff reviews the
grandparents in the White House and help-
Second Lady: Bush's friends say that she
thousands of requests for help that have
ing out in a soup kitchen.
didn't seek too much publicity for herself
come into the White House since January.
A realist: Despite her many years of volun-
over the past eight years because she
Some are rejected because of time prob-
teering, Bush is realistic about the limits of
didn't want to embarrass the Reagan
lems, others because they are considered
community service. She knows that volun-
White House. Her recent trip to a thrift
inappropriate or too controversial. This
teers can't solve every social problem. "The
shop to donate old clothes, for example,
year she was invited to appear on the popu-
meat of the program really is the profes-
might have drawn even more attention
lar TV show "Golden Girls" to promote the
sional," she says. "And you need money for
than it did if it had come amid the flap
Special Olympics, but declined because she
that. You have to have the professionals
over Nancy Reagan's "borrowed". ball
felt it was improper for a First Lady to
who put everything in place and keep the
gowns. Says one Bush friend: "Can you
appear in a comedy (even though Betty
program going and keep the volunteers
imagine the questions the press would
Ford appeared on "The Mary Tyler Moore
coming in." As for the money, "I leave that
have asked had they known how much she
Show" in 1976 and Nancy Reagan was on
to a lot of congressmen and a lot of senators
was doing for the homeless? Reporters
"Diff" Strokes" in 1983). Instead, Bush
who are out there lobbying for money." She
would have suggested she was more con-
agreed to do a public-service announce-
adds, "I have never lobbied my husband-
cerned about that issue than President
ment about literacy after a "Kate & Allie"
with a few exceptions." Although she de-
Reagan himself."
episode dealing with that issue.
clines to discuss those exceptions, friends
Now that Bush is First Lady, publicity
Although her parents were active in
and her aides credit her with influencing
is part of the job. Her every action is record-
their community charities in Rye, N.Y.,
him to campaign as the education candi-
ed; even her bout with Graves'
date and to add funds to the
disease, which has affected her
budget this year for schools,
vision, makes headlines. Yet,
volunteer programs and AIDS
despite the fishbowl, she tries
research. "She does let him
for moments of intimacy. On a
know how she feels," an aide
trip last month to Covenant
says. "And he listens. He trusts
House, a New York City shel-
her instincts and he often fol-
ter for runaways, Bush and
lows them."
her husband listened intently
Barbara Bush is well aware
as the youngsters told often
of how hard it is for many peo-
wrenching stories of life on the
ple to find enough time to vol-
streets. The First Lady spent
unteer these days. But, she
much of the visit with the 3-
says, "everybody has some-
week-old daughter of one of the
thing, whether you have time
shelter's residents on her lap.
or money or know-how or space.
Bush sees such gestures not
Today you can no longer say,
only as a chance to be-even
"The drug problem worries me'
briefly-more than just a fig-
or 'Crime worries me' or 'Illiter-
urehead but also as an opportu-
acy worries me.' If it worries
nity to teach by example. She
you, then you've got to do some-
has been photographed cud-
thing about it."
dling and kissing AIDS-infect-
CAROL POWERS-THE WHITE HOUSE
ed babies and hopes that people
Chatting with some residents of a Washington nursing home
BARBARA KANTROWITZAND
ANN McDANIEL
44 NEWSWEEK: JULY 10, 1989
THE WHITE HOUSE
WASHINGTON
March 5, 1990
MEMORANDUM FOR THE PRESIDENT
THROUGH:
CHRISS WINSTON cw
FROM:
DAN MCGROARTY Dmcr
SUBJECT:
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
I. SUMMARY
On Tuesday, March 6, at 2:00 p.m. you will address the
American Society of Association Executives at the Convention
Center (15 min./teleprompter). Over 3000 association
executives are expected to attend.
II. DISCUSSION
This is the first time in its 70-year history that a
President has addressed this group -- the "association for
associations." ASAE represents over 8800 national, state
and local associations, serving more than 215 million people
and companies.
The remarks focus on community service. You recognize
the hard work many associations have already done in their
communities, but you also issue three challenges for them to
become even more involved. Their president is asked to
report their progress to you in six months.
# # #
McGroarty/Dooley
March 5, 1990
3:00 pm
[ASAE]
PRESIDENTIAL REMARKS: AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
THE CONVENTION CENTER, WASHINGTON, D.C.
MARCH 6, 1990
2:00 P.M.
Thank you. [Introductory acknowledgements.] Bill Taylor,
President of ASAE. Neil Milner, Chairman. And to all the
association executives here today: it's my privilege to
be here this afternoon.
I know some people are surprised to hear that there's an
association for associations. But I guess it's only natural for
the heads of organizations like yours to get together themselves.
Some people think of America as a nation of "rugged
individualists" -- alone, against the odds. And that is part of
the American tradition -- but only a part.
There's another tradition -- a tradition as old as America
itself. As old as Pilgrims and the Mayflower Compact -- as old
as the pioneers who settled the West. It's the tradition
Tocqueville described more than 150 years ago, when he wrote
that: "Americans of all ages, all conditions, and all
dispositions constantly form associations."
That shouldn't surprise us -- because the act of association
is nothing less than democracy in action: Individuals
translating common interests into a common cause.
2
And you know, today we see the power of democracy in action
from Moscow to Managua. We see fresh evidence every day that the
democratic ideal we cherish -- the idea we call America -- is
alive everywhere. In the Revolution of '89, that brought down
the Berlin Wall -- and brought freedom to Eastern Europe. Here
in our own hemisphere, in the great victories for democracy in
Panama and Nicaragua. Millions of people, now enjoying the
freedoms America has known for two centuries.
Here at home, we've got to see what these transforming
changes in the world mean for us. And those changes carry a
challenge -- a challenge to us, to find in our freedoms new ways
to solve the problems that threaten our society and our continued
leadership in the world community.
Look around at the problems we face: Drug abuse. Hunger,
homelessness. Illiteracy. Despair in our inner cities. The
breakdown of the family. There's a role, a critical role, for
government in finding solutions -- but we know government doesn't
have all the answers. If we could eliminate these problems --
solve them once and for all -- with more programs, more
bureaucracy -- these problems would have disappeared long ago.
The fact is, government isn't the only organized entity out
there with the power to change things, the power to make a
difference. //
Everyone in this room is well aware of the advantages of
association. // But I don't know whether you are really aware
of the full extent of your power. of the resources -- the
3
expertise -- the potential energy -- your organizations can
command. Your ability to help solve community problems.
I know most associations are already active in community
service -- and I've heard about some of the wonderful work being
done. By the Medical Association of Atlanta -- working after-
hours to provide free medical care to the homeless. By the
Oregon Remodelers Association in Portland -- in Project Pride, a
program to do home repairs for low-income elderly. By the Hotel
Association of New York City -- with its ongoing commitment to
donate surplus food to feed the hungry.
These are just 3 of countless community service projects
your associations are engaged in. A priceless commitment of time
and talent.
That's tremendous -- but it's just the tip of the iceberg.
Just a fraction of all the good works we are capable of.
Because the fact is, coping with the problems we face is
within our power. There is no problem in America that is not
being solved somewhere. Think about that. The programs I've
just mentioned -- in New York, Atlanta, Portland, Oregon -- and
thousands more. Think about ways your organization -- every one
of your members -- can make this mission of serving others their
own. //
There's a story I want to tell today -- a story Martin
Luther King, Jr. told in a speech he made the night before that
terrible day in Memphis 22 years ago. It's a story about serving
others -- and the courage that takes.
4
It's a familiar story -- about the Good Samaritan and the
stranger he helped. But there's another part of the story we
don't always remember. Before the Good Samaritan stopped that
day, two other men saw the injured stranger -- and passed him by.
Dr. King thought long and hard about it, and he used to ask
himself: Why didn't the others stop to help? Dr. King came up
with some good reasons. They didn't stop because they were too
busy. Had more important work waiting down in Jerusalem -- of
far more consequence than helping one unfortunate man. So on
they went.
Then one day Martin Luther King put himself in their shoes.
At the age of 30, on his first trip to the Holy Land, he and his
wife, Coretta, travelled that road from Jerusalem to Jericho --
and Dr. King saw the story of the Good Samaritan in a new light.
That road starts off more than 1000 feet above sea level,
and ends in Jericho 2000 feet below sea level. A twisting road.
Full of blind curves. He imagined the road 2000 years ago, each
curve a perfect ambush point for robbers. And at that moment,
Dr. King realized why the two men didn't stop. It had nothing to
do with the reasons he had imagined. They didn't stop -- because
they were afraid. //
The way Dr. King imagined it, one asked himself: "If I stop
to help this man, what will happen to me?" // And he went on
his way. //
But then the Good Samaritan came along, and asked himself a
different question: "If I don't stop to help this man -- what
5
will happen to him?" He asked himself that question -- and he
found the courage to stop. The courage to help. The courage to
serve. //
Which question do we ask ourselves -- about going down to
the soup kitchen in that dangerous neighborhood. About stopping
on a dark street to help a homeless man. About reaching out to
those desperate kids out there -- kids who have no home life,
who're hooked on drugs, who live a nightmare we can't begin to
imagine. // Doing any of these things isn't easy. Every one
takes an act of courage.
But unlike the Good Samaritan, we don't have to act alone.
Each one of you understands the power of collective action -- how
much we can get done when we work together. Pool our resources.
Combine our talents.
And don't think it won't take courage. // It's going to
take courage to go back to your Member organizations, back to
their CEOs and Boards of Directors and suggest that they place
community service at the center of their agenda. It's going to
take courage to insist that community service has a place -- at
the very heart of every organization. // It will take courage
to make each one believe that from now on in America any
definition of a successful life must include serving others. But
that's just what I'm asking you to do.
Today, I want to lay down some challenges -- challenges to
associations all over America to take up community service:
6
First, build on a firm foundation. Find out what's working
in your industry -- in your profession -- in your community. Let
your members know which community service programs are most
effective -- and challenge them to make them the blue-print for
their own efforts.
your distincture shills like the associations I
Find new ways to use existing assets. I understand that one
mentioned
of the ASAE's great strengths is its Allied Societies structure -
in
- 69 state and local organizations, thousands more association
new york,
atlanta
executives. I'm asking each of these Allied Societies to take
the lead in their community for solving social problems -- become
Portland
Build
what we call "Points of Light action groups."
Second, set a target of 100% participation in community
service. Challenge your constituents to call on every employee
and member at every level of every organization -- from the CEO
on down to the newest hire -- to make community service their
personal mission. //
Finally, a third challenge. // Recognize those members who
are what I call Points of Light. I've belonged to many
associations in my life, and I know one of the things you do best
is to recognize outstanding performance. So I ask you to turn
the spotlight on community service -- in your newsletters and
magazines, at your annual meetings -- on individuals who give
110% helping people in need -- and on those organizations who
demonstrate 100 % participation in community service. ///
I'm counting on each one of you to take these challenges to
heart. And that's why I'm asking Bill Taylor to report back to
à
7
me -- 6 months from now. I want to know about that participation
rate -- and the progress you're making. About the Points of
Light actions groups I've challenged you to set up. I want to
hear which programs work best. Who the leading lights are -- the
men and women who've earned our thanks through their service to
others. //
People in this room represent thousands of associations,
organizations of all sorts and sizes. A combined membership of
100 million Americans. //
So today, I'm asking you: Channel that energy into
community service. Tap that power -- and transform a nation.
///
Once again, my thanks for all you've done -- and all that
you are going to do. God bless you -- and God bless the United
States of America.
# # #
McGroarty/Dooley
March 5, 1990
3:00 pm
[ASAE]
PRESIDENTIAL REMARKS: AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
THE CONVENTION CENTER, WASHINGTON, D.C.
MARCH 6, 1990
2:00 P.M.
Thank you. [Introductory acknowledgements.] Bill Taylor,
President of ASAE. Neil Milner, Chairman. And to all the
association executives here today: it's my privilege to
be here this afternoon.
I know some people are surprised to hear that there's an
association for associations. But I guess it's only natural for
the heads of organizations like yours to get together themselves.
Some people think of America as a nation of "rugged
individualists" -- alone, against the odds. And that is part of
the American tradition -- but only a part.
There's another tradition -- a tradition as old as America
itself. As old as Pilgrims and the Mayflower Compact -- as old
as the pioneers who settled the West. It's the tradition
Tocqueville described more than 150 years ago, when he wrote
that: "Americans of all ages, all conditions, and all
dispositions constantly form associations."
That shouldn't surprise us -- because the act of association
is nothing less than democracy in action: Individuals
translating common interests into a common cause.
2
And you know, today we see the power of democracy in action
from Moscow to Managua. We see fresh evidence every day that the
democratic ideal we cherish -- the idea we call America -- is
alive everywhere. In the Revolution of '89, that brought down
the Berlin Wall -- and brought freedom to Eastern Europe. Here
in our own hemisphere, in the great victories for democracy in
Panama and Nicaragua. Millions of people, now enjoying the
freedoms America has known for two centuries.
Here at home, we've got to see what these transforming
changes in the world mean for us. And those changes carry a
challenge -- a challenge to us, to find in our freedoms new ways
to solve the problems that threaten our society and our continued
leadership in the world community.
Look around at the problems we face: Drug abuse. Hunger,
homelessness. Illiteracy. Despair in our inner cities. The
breakdown of the family. There's a role, a critical role, for
government in finding solutions -- but we know government doesn't
have all the answers. If we could eliminate these problems --
solve them once and for all -- with more programs, more
bureaucracy -- these problems would have disappeared long ago.
The fact is, government isn't the only organized entity out
there with the power to change things, the power to make a
difference. 11
Everyone in this room is well aware of the advantages of
association. // But I don't know whether you are really aware
of the full extent of your power. of the resources -- the
3
expertise -- the potential energy -- your organizations can
command. Your ability to help solve community problems.
I know most associations are already active in community
service -- and I've heard about some of the wonderful work being
done. By the Medical Association of Atlanta -- working after-
hours to provide free medical care to the homeless. By the
Oregon Remodelers Association in Portland -- in Project Pride, a
program to do home repairs for low-income elderly. By the Hotel
Association of New York City -- with its ongoing commitment to
donate surplus food to feed the hungry.
These are just 3 of countless community service projects
your associations are engaged in. A priceless commitment of time
and talent& merroud Denner community efforts hey mullions
That's tremendous -- but it's just the tip of the iceberg
Just a fraction of all the good works we are capable of.
Because the fact is, coping with the problems we face is
within our power. There is no problem in America that is not
being solved somewhere. Think about that. The programs I've
just mentioned -- in New York, Atlanta, Portland, Oregon -- and
thousands more. Think about ways your organization -- every one
of your members -- can make this mission of serving others their
own. //
There's a story I want to tell today -- a story Martin
Luther King, Jr. told in a speech he made the night before that
terrible day in Memphis 22 years ago. It's a story about serving
others -- and the courage that takes.
of americans across the country. In fore, one
study m 1988 found that americans who volunteered
in clormal associations some almost 15 billion Above created 0131nclim at
4
It's a familiar story -- about the Good Samaritan and the
stranger he helped. But there's another part of the story we
don't always remember. Before the Good Samaritan stopped that
day, two other men saw the injured stranger -- and passed him by.
Dr. King thought long and hard about it, and he used to ask
himself: Why didn't the others stop to help? Dr. King came up
with some good reasons. They didn't stop because they were too
busy. Had more important work waiting down in Jerusalem -- of
far more consequence than helping one unfortunate man. So on
they went.
Then one day Martin Luther King put himself in their shoes.
At the age of 30, on his first trip to the Holy Land, he and his
wife, Coretta, travelled that road from Jerusalem to Jericho --
and Dr. King saw the story of the Good Samaritan in a new light.
That road starts off more than 1000 feet above sea level,
and ends in Jericho 2000 feet below sea level. A twisting road.
Full of blind curves. He imagined the road 2000 years ago, each
curve a perfect ambush point for robbers. And at that moment,
Dr. King realized why the two men didn't stop. It had nothing to
do with the reasons he had imagined. They didn't stop -- because
they were afraid. //
The way Dr. King imagined it, one asked himself: "If I stop
to help this man, what will happen to me?" // And he went on
his way. //
But then the Good Samaritan came along, and asked himself a
different question: "If I don't stop to help this man -- what
5
will happen to him?" He asked himself that question -- and he
found the courage to stop. The courage to help. The courage to
serve. //
Which question do we ask ourselves -- about going down to
the soup kitchen in that dangerous neighborhood. About stopping
on a dark street to help a homeless man. About reaching out to
those desperate kids out there -- kids who have no home life,
who're hooked on drugs, who live a nightmare we can't begin to
imagine. // Doing any of these things isn't easy. Every one
takes an act of courage.
But unlike the Good Samaritan, we don't have to act alone.
Each one of you understands the power of collective action -- how
much we can get done when we work together. Pool our resources.
Combine our talents.
And don't think it won't take courage. // It's going to
take courage to go back to your Member organizations, back to
their CEOs and Boards of Directors and suggest that they place
community service at the center of their agenda. It's going to
take courage to insist that community service has a place -- at
the very heart of every organization. // It will take courage
to make each one believe that from now on in America any
definition of a successful life must include serving others. But
that's just what I'm asking you to do.
Today, I want to lay down some challenges -- challenges to
associations all over America to take up community service:
6
First, build on a firm foundation. Find out what's working
in your industry -- in your profession -- in your community. Let
your members know which community service programs are most
effective -- and challenge them to make them the blue-print for
their own efforts.
Find new ways to use existing assets. I understand that one
of the ASAE's great strengths is its Allied Societies structure -
- 69 state and local, organizations, thousands more association
executives. I'm asking each of these Allied Societies to take
the lead in their community for solving social problems -- become
what we call "Points of Light action groups."
Second, set a target of 100% participation in community
service. Challenge your constituents to call on every employee
and member at every level of every organization -- from the CEO
on down to the newest hire -- to make community service their
personal mission. 11
Finally, a third challenge. // Recognize those members who
are what I call Points of Light. I've belonged to many
associations in my life, and I know one of the things you do best
is to recognize outstanding performance. So I ask you to turn
the spotlight on community service -- in your newsletters and
magazines, at your annual meetings -- on individuals who give
110% helping people in need -- and on those organizations who
demonstrate 100 % participation in community service. 111
I'm counting on each one of you to take these challenges to
heart. People in this room represent thousands of associations,
7
organizations of all sorts and sizes. A combined membership of
100 million Americans. //
So today, I'm asking you: Channel that energy into
community service. Tap that power -- and transform a nation.
///
Once again, my thanks for all you've done -- and all that
you are going to do. God bless you -- and God bless the United
States of America.
# # #