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Originally Processed With FOIA(s): FOIA Number: S S FOIA MARKER This is not a textual record. This is used as an administrative marker by the George Bush Presidential Library Staff. Record Group/Collection: George H.W. Bush Presidential Records Collection/Office of Origin: Speechwriting, White House Office of Series: Speech File Backup Files Subseries: Chron File, 1989-1993 OA/ID Number: 13744 Folder ID Number: 13744-010 Folder Title: National Religious Broadcasters Convention 1/28/91 [OA 8321] [3] Stack: Row: Section: Shelf: Position: G 26 21 2 4 OFFICIAL PUBLICATION OF NATIONAL RELIGIOUS BROADCASTERS JULY/AUGUST 1990 Living REL to turn you WI PRA GIOUS With Your Conscience while WITHOUT GOING CRAZY BROA FREEMAN DUGH ли aryn en HEART CALLEDBYGOD The Process ABRAHAM, MOSES DAVID & Purpose of Pain GEORGE SWEETING JOSEPH M. STOWELL BEST WHO WILL WHY DO SELLER ROC THE CRADLE? EDITED BY PHYLIS SCHI AFLY SO MANY THE BIBLE EXPOSITION COMMENTARY An Exposition of New Testament Comprising the Series BROADCASTERS WARREN W. WIERSBE KAREN BU URTON MAINS YouAre Billy Graham Cure the roublesome Tongue What You Say Answers TO LIFE'S E'S Problems talented BERT HULLER When Says, Jack Hayford DAVID HOCKING "Follow Me"? NewAge BE VE TakingHold LOVE IN HE MORAL Lomorrow HUNGER GOD Realizing Promise for Bright and Hopeful Future PLESUS Recovery from WHO FOOD BELIEVES ADDICTION 10-stage life plan for your THE FUTURE Erwin W. Lutzer SURVIVAL John F. body, mind, and soul &Jóhn F. DeVries LLOYDOGHINIE THE TEN COMMANDMENTS OF THE A Divine Design for Dignity AMERICAN FAMILY MacArthur, Ir. Dr. Frank Minirth, Dr. Paul Meter. Dr. Robert Hemfelt, & Dr. Sharon Sneed America's Religious Publishers Help Us To Read Between The Lines Also Inside: The Two Sides of The Agony of Deceit RICK RENNER Merchandising ANOINTING Developing Discernment For These Last Days Perverted Doctrines and Strange Revelations T his book is an indepth, up-to-date have been previously associated with OFFER THIS IMPORTANT BOOK look at what the Bible teaches this person? To YOUR DONORS about false prophets and false Do you tell the Body of Christ at teachers in these last days. This seri- large when a false prophet or false ON RADIO, TV, DIRECT MAIL, ous, well timed, and much needed teacher is in the camp, so they can AND NEWSLETTERS! book deals with important questions develop a sense of discernment regard- Special Discounts Available such as: ing these kinds of things? Do you On Quantity Orders How do you recognize the character- ignore the fact that these things happen Other Rick Renner Titles Include: istics of a false prophet or false teacher? and leave the people open to such fur- Seducing Spirits and Doctrines of Demons What if a genuine prophet or teacher ther counterfeits and shams? Living in the Combat Zone begins to take on the characteristics of What are leaders supposed to do Call Today For a Free Sample Copy a false prophet or false teacher? Do when such situations present them- 1-800-221-9673 you deal with it privately, so as to pro- selves? Are there answers for these Or Write to: Rick Renner Ministries tect those who are in the ministry and questions? P.O. Box 472228 Tulsa, OK 74147-2228 (Circle 202 on the Reader Service Card) RELIGIOUS CONTENTS BROADCASTING JULY/AUGUST 1990 The Agony Deceit PAGE 10 PAGE 14 PAGE 18 FEATURES 10 Why Do So Many Broadcasters Write? Representatives from several Christian publishing firms comment on this and other questions related to the broadcaster-publisher partnership. 14 The Agony of Deceit: Criticism & Controversy A book introduced by Moody Press at NRB 90 caused a stir with its criticism of several religious broadcasters. Religious Broadcasting gives its readers a look at both sides of the controversy. 18 Melody Green: No Compromise In Facing Today's Important Issues The president of Last Days Ministries talks about her book No Compromise and the vision she has for the future with Religious Broadcasting assistant editor Paula Podgurski. 20 Radio Arms For Battle With Music Licensing Giants by Russ Hauth/The NRB Music Licensing Committee faces an uphill battle where the essential ingredient is endurance. 24 More Stations Appreciating Contemporary Christian Music's Sound by Joe Battaglia/Contemporary Christian music is more popular than ever and can enhance a station's ministry potential. DEPARTMENTS SIGNING ON 3 1991 NRB AWARD NOMINATIONS 34 READERS' FORUM 4 PROGRAMMING ISSUES 37 WASHINGTON WATCH 8 THE BOOK SHELF 38 INSIDE NRB 26 CLASSIFIEDS 40 MEDIA FOCUS 28 COOKING WITH COOK 42 TECHNICALLY SPEAKING 30 LOOKING AHEAD 42 TRADE TALK 32 LATE NEWS 44 WHY DO so MANY ABOUT REL GIOUS BROADCASTERS WRITE? THE RPOADCASTING Some of America's top religious COVER publishers discuss their unique WHY DO working relationship with the SO MANY Christian broadcasting industry. BROADCASTERS Please see page 10. Book covers courtesy of Harvest House, Here's Life, Thomas Nelson, Regal, Victor, Word, and Zondervan. RELIGIOUS BROADCASTING JULY/AUGUST 1990 1 CHRISTIAN TELEPHONE FUND RAISING Specialists ¡¡¡C; INFOCISION MANAGEMENT 0000 Lapsed donors reactivated thru telemarketing Knowing that Christians are employed by you to make these calls on our behalf has been a source of real comfort to us. We have used other telemarketing firms in the past that did not have Christians do the calling, and we encountered many prob- Three, 40 line outbound center lems because of it. Plus your firm is the only I have ever worked with that one brought in 100% of the pledged amount on the first letter that goes out 24 hours after the pledge is made. wasn't one-time occurrence either. It in happened our first And in our this 1987 campaign, a and was just repeated 1988 campaign! Open Doors With Brother Andrew Terry Brand Director of Marketing Close supervision, In-depth client trainin and extensive monitoring Christian Communicators Make the Difference InfoCision communicators are fund raising experts. We only make outbound telephone calls, and specialize in serving For More Information Call: religious non-profit organizations. InfoCision utilizes Christian communicators who are spiritu- Tim Twardowski ally sensitive to your donor's needs, yet generate the absolute Executive Vice President-Marketing maximum net income. Let us show you why we are the unques- (216) 668-1400 tioned leader in religious telemarketing. tic. INFOCISION MANAGEMENT INFOrmation/deCISION Management 325 Springside Drive Akron, Ohio 44313 (216) 668-1400 (Circle 110 on the Reader Service Card) RELIGIOUS SIGNING ON BROADCASTING Volume 22, Number 7 In the midst of a desolate, dry desert, the Is- raelites were thirsty and venting their frustration on Executive Editor Moses, their leader (Numbers 20:1-13). Moses, un- E. Brandt Gustavson like the children of Israel, remembered God's Managing Editor Ron J. Kopczick miracle-working power. So he went to God for an Assistant Editor answer - and God gave him one. God told him to Paula Podgurski speak to the rock, and water would pour forth. Art Director Lorraine Nevers The direction was clear, and Moses was confi- Art Assistant dent it would happen. However, in his anger at the Susan Kubick people for their complaining, Moses struck the rock Editorial Assistants instead of speaking to it. Water poured forth anyway Anne Dunlap Gayle Virkler the people drank, and their thirst was quenched. Circulation Praise replaced the complaints. Suddenly Moses was Elaine Sutherland back in the good graces of the people. He was "God's Contributing Editors man of the hour" again. Bob Augsburg Robert Bowen But there was a problem. What looked like success was really a failure. Moses had Richard E. Wiley disobeyed God. God said, "Speak to the rock," but Moses had struck it. Moses soon Director of Sales discovered how serious God really was about obedience. Because of Moses' dis- Michael Glenn obedience, God did not allow him to enter into the Promised Land. Advertising Manager Dick Reynolds King Saul also learned this lesson the Advertising Assistant Obedience hard way. In I Samuel 15:22, God gave Edda Stefanic Saul clear instructions through His VS. Success prophet Samuel. Saul was directed to kill all the animals in the cities the Israelite National Religious Broadcasters Jerry K. Rose, President, WCFC-TV Channel army had captured. But Saul had a better 38, 20 North Wacker Drive, Chicago, IL 60606. idea. It seemed like a noble gesture to save Dr. David Clark, First Vice President, Regent by Jerry Rose a few of the best for a sacrifice to God. University, Virginia Beach, VA 23463. Dick God, however, was not impressed - and Mason, Second Vice President, Radio Bible Class, P.O. Box 22, Grand Rapids, MI 49555. His answer was straightforward: "To obey is better than sacrifice." Saul lost his crown. Sue Bahner, Secretary, WWWG Radio, 1850 There is a lesson here for you and me. The key to your Christian growth is your Winton Rd., Rochester, NY 14618. Robert obedience. Obedience is far more important than success, sacrifice, good works, or Straton, Treasurer, Walter Bennett Com- anything else. God has a plan for you. It is a good plan, conceived in the mind of God. munications, 7111 Valley Green Road, Fort Washington, PA 19034. You can be assured it will work. His plan will ultimately result in divine success. But it demands obedience and lack of obedience will result in failure. Dr. E. Brandt Gustavson, Executive Director The children of Israel thought Moses was a success. They didn't understand that just because something or somebody looks successful does not mean he is living in Editorial and Advertising Offices: 299 Webro Rd. complete obedience to God's will. When God gives a man or a woman a gift to bless Parsippany, NJ 07054 His people, He expects that gift to be used in obedience and that life to be lived in 201/428-5400 FAX: 201/428-1814 obedience. God's Word is powerful, and when it goes forth it has an impact. God desires to RELIGIOUS BROADCASTING is indexed in the Christian Periodical Index and is available bless His people, to quench their spiritual thirst. In Moses' case, God quenched their on 16mm and 35mm microfilm and 105mm thirst because He loved them — but He still dealt with Moses for his disobedience. microfiche from University Microfilms Inter- Moses' unhappy experience teaches us three crucial - and sometimes hard-to-remem- national, 300 N. Zeeb Road, Ann Arbor, MI ber - lessons: 48106. 1. Obedience to God is more important than anything else, including success. Advertising in RELIGIOUS BROADCAST- 2. Success does not automatically mean obedience to God's will. ING does not necessarily imply editorial endor- 3. Your first responsibility to God is obedience. Ecclesiastes 12:13 says, Fear God, sement or approval by National Religious and keep his commandments: for this is the whole duty of man." Broadcasters. Authors' views are not necessar- We are responsible for obedience - God is responsible for any success we may ily those of National Religious Broadcasters, its officers, board, or membership. have. I am praying that God will quicken these principles to your heart as He has to mine, and that they will be a great source of blessing and personal spiritual growth for POSTMASTER: Please send change of address you. to RELIGIOUS BROADCASTING, 299 Webro Road, Parsippany, NJ 07054. Jerry Rose is the president of NRB and WCFC/TV 38 in Chicago, III. Affiliate RELIGIOUS BROADCASTING (ISSN 0034-4079) is published 11 times a year. To subscribe send $24 for one Member year to NRB, 299 Webro Road, Parsippany, NJ 07054. Orders outside the U.S. must add $6. Second class permit at Parsippany, NJ, with additional postage paid and entry at Greenfield, Ohio. Printed in the U.S.A. Copyright 1990 by National Religious Broadcasters, all rights reserved. Contents of this nae magazine may not be reproduced, in whole or in part, unless expressly authorized in writing by NRB. All editorial epa and production correspondence should be sent to RELIGIOUS BROADCASTING, 299 Webro Road, Parsippany, NJ 07054. RELIGIOUS BROADCASTING assumes no responsibility for return of manuscripts, photographs, and National Association Evangelical Press cartoons, and reserves the right to accept or reject any editorial and advertising matter. of Evangelicals Association RELIGIOUS BROADCASTING JULY/AUGUST 1990 3 READERS' FORUM Frankly Fed Up, Too! A videotape can be made to "say" any- A Degree In Broadcasting Now What?" thing. Careful cuts and narrow focus, by I graduated in 1985 from John Brown Dear Editor: what they exclude, direct the viewer's University (JBU) in Siloam Springs, Ark., I read with much interest Bob thought process. This editing of which I with a B.S. in Broadcasting. JBU is a very Hickling's letter in the May issue [of speak can take place pre-filming, during good school and it educated me with Religious Broadcasting]. As a former radio the filming, and post-production. The ar- hands-on experience in television, radio, station owner, and since 1978, general ticle, in its reactionary outrage, forgets this camera operations, and lighting techni- manager of WVOJ/Jacksonville, I, too, am basic fact. I find it insulting to persons who ques. fed up with the many requests from agen- respect the media to find such a piece in When I left JBU in 1985 I felt ready cies and producers asking for "free time." what reports to be a professional journal. to face the world with my broadcasting de- Frankly, I am offended! It is an insult Patriotically, I am deeply wounded to gree. After graduation I was employed by to the good and faithful broadcasters who think that fellow citizens, in the name of a Christian organization, The Back to God have paid for the use of air time over the "truth" (Accuracy in Media), would try and Hour in Palos Heights, III., and I was able years. These broadcasters, national and convict a person aside from our nationally to put my experience to work. I feel very local, have paid the way to make Christian accepted norm. If theirs is an advertise- privileged to have been a part of JBU as radio possible. Then some young college- ment, they are guilty of false advertising. well as The Back To God Hour. bred "ad man" tries to get "sustaining" free They not only misuse the media, they As to other broadcasters who are time because his broadcast will bring misuse the judicial system. If the courts ready to graduate or have graduated, never thousands of listeners. Sorry, I too, stop would not convict her, why should your get discouraged working in any aspect of reading the "pitch" when I read "sustain- magazine attempt to do so? the field. Being a Christian broadcaster is ing" or "free time." That's when I "pitch" Personally, have been in contact with worth every bit of the schooling, time, that request into the round basket. people who intimately know Jennifer. Just energy, and effort that you put into it. And I am also fed up with church-owned a year or SO [prior to] this incident she had being able to work with Christian people radio stations who in large cities like Jack- been engaged in volunteer work for Christ is the best reward. sonville compete with commercial through a program called Brethren Volun- Ardythe Iwema religious licensed radio stations. New laws teer Services (BVS), the program upon Westchester, III. allow them to "sell" to non-profit corpora- which the Peace Corps was modeled. tions (like churches, ministries, etc.) and BVS has been around since the 1940s Calling The Governor that's 95 percent of the commercial as a way for men and women of Christian licensed station's business market. conscience to serve both their God and Dear Editor: Maybe I'm just an old fogey too, Mr. their country with emphasis upon the I felt a little uncomfortable when I Hickling, but if NRB will print my letter former. People who know and worked with read page 22 in the April issue of Religious like they printed your letter, maybe some her most intimately deny that she could Broadcasting. I have always assumed that other old fogies will get a few things off have done the things of which this article Media Focus dealt with Christian mini- their chests too. convicts her. How, then, can a stranger stries, or at least with Christian issues. The C. R. Buckner have such clarity about her guilt? Why is a article that disturbed me was the one on WVOJ-AM Christian magazine persecuting a Chris- "Governor's 1-900 Service" marketed by Jacksonville, Fla. tian? CMA [Creative Marketing Associates]. I cannot believe that an editorial The thing that bothered me was that Upset Over Accuracy policy which allows this kind of inac- the tone of the article implied that CMA is curacy and misrepresentation is worthy of a Christian ministry, and that NRB was en- Dear Editor: representing either of the two arenas its dorsing it, or at least thought it was a wor- In the February issue [of Religious title claims. It seems to sell out the best in thy enterprise. I do not believe it to be a Broadcasting] I ran across an article/ad- both the religious community and the worthy enterprise. It is a scam. I do not vertisement on page 32 by Reed Irvine and broadcasting community! doubt that CMA puts the tapes together and Cliff Kincaid entitled, "Why Casolo was John David Bowman sends them to the governor. However, I do Freed." I found it to be offensive at three Manchester Church of the Brethren not believe they will be listened to by the levels: professional, patriotic, and per- North Manchester, Ind. governor or his staff. sonal. Your article states that the tapes, " Professionally, i.e., from the stand- Editor's Note: undergo the same screening and response point of video media, it is an irresponsible The item in question was an advertise- process as their written counterparts." No article. It attempts to convict Jennifer ment paid for by Accuracy In Media. government office has the personnel, the Casolo claiming to base its claims on the time, or the will to listen to a large number strength of a videotape: "The videotape Excited About Broadcasting of tapes. For instance, 1000 90-second demonstrated very convincingly that she tapes would take 25 hours to listen to. That was linked to the arms, If Even the most Dear Editor: just isn't going to happen. If there isn't a elementary training in the video media in- Thank you for the [May] issue of deluge of messages it won't make any im- forms us that editing determines percep- Religious Broadcasting. I just wanted to tion. comment on your article "So You've Got CONTINUED ON PAGE 7 4 JULY/AUGUST 1990 RELIGIOUS BROADCASTING PictureYourself In Dallas SOUTHWEST NRB 20th Anniversary HARVEY HOTEL JULY 18, 19 AND 20 Texas Sized Barbeque, Auction and Prizes! WORKSHOPS Jon Campbell, Wayne Shepherd, J.W. Brinkley Present programming for the 90's. John Mueller, Chief Operating Officer of Communicom Corporation of America Explains how you can have successful business plan. Guerilla Marketing Marketing that gets results. Performax Testing Learn about yourself and your management style. Recommended and used by Larry Burkett, Gary Smalley, and John Trent. Speakers Include: Larry Burkett, Bob George, Dave Hunt, and others. FOR MORE INFORMATION CALL PHIL FRENCH AT 602-254-5001 (Circle 200 on the Reader Service Card) Introducing long distance telephone service at the lowest available rates. Guaranteed. For more information, contact Bill Mullin by phone at (212) 714 - 9780 or by FAX at (212) 967 - 2047 NRB Telecommunications Network READERS' FORUM other leisure activities. Broadcasting. I'm concerned about the CONTINUED FROM PAGE 4 Please, inform your Christian lis- purchase price of WAEM-FM, Marseilles, teners about people in a small country III. Certainly there had to be a typographi- pression even if they did listen. Most longing for new friends. If they want to cal error in listing the purchase price at government offices just make a tally of shake an offered hand, let them write: $30,000. "for" or "against" and give the numbers to Czechoslovak Contact Club (CCC), 143 If this isn't an error, please forward in- the governor or other official. This can be 00 Prague 4, Czechoslovakia. formation on the general manager SO that I done with letters in less than ten seconds Their offers (including photos) will be can get more information on how I can pur- per letter. published for free in the CCC bulletin and chase an FM at such an unheard of price. The article also says immediate distributed all over Czechoslovakia. It is at Anthony J. Martin response." This also is misleading. A letter the same time possible to order the bulletin RAJ Martin Inc. is in the governor's office in two or three with addresses, photos, and other data Denver, Colo. days. CMA will collect calls for a couple about concerned persons from Czechos- of days at least before they make up the lovakia. Editor's Note: tape and mail it. Then the two or three days We thank you in advance for your The purchase price of $30,000 is cor- in the post office will take their toll. Christian help. We shall pray for you. rect based on confirmations obtained by Your article also quoted [CMA presi- I. V. Borecky Religious Broadcasting. WAEM-FM, dent Maynard] Small urging broadcasters Czechoslovak Contact Club which has yet to go on the air, is a planned to get our listeners to use his services. This Prague, Czechoslovakia 1000-watt station assigned to 96.5 mhz. is urging our listeners to do something The sale of the station's license was given dumb that will make money for Small. Ad- Let's Make A Deal? the FCC docket number of vertising should be paid for, and our station BAPH891120GT. wouldn't run an ad that we believed was Dear Editor: dishonest. I'm writing you in response to the Religious Broadcasting was sadly short article in your Trade Talk section on lacking in discernment and/or under- page 30 of your May edition of Religious standing when that article was run in the approving environment the way it was. Frederic E. Wells, Sr. WNDA-FM Huntsville, Ala. FREE OFFER! Contact With The East Ministries, Churches, Nonprofits Dear Editor: We are sending you many Christian Barbour & Company, Inc. greetings from Czechoslovakia, a country has the best in Christian books liberated by [the] mercy of God from the abyss of hopelessness. We thank God for for your ministry, church or nonprofit the safe and bloodless comeback to truth, love, and faith. organization. Let our books work for After exciting days and hours of deeds everyday life is coming. Please, help bring you as fund raisers, premiums, donor a mutual understanding, friendship, and gifts, etc. fraternity with the wonderful and noble- minded people of your country to Call Kathy Blume at thousands of Czechs and Slovaks. Help us with the realization of the idea 1-800-262-3281 of [the] "comeback of Czechoslovakia to Europe," because not a state is returning, to receive your FREE copy of the but 15 million human beings. We are con- million copy best-seller, vinced that a base for real mutual friendly relations between nations must be THE BIBLE PROMISE BOOK! numerous personal friendships. The aim of our new independent Barbour & Company- The best Christian books Christian organization is the practical at the best prices ANYWHERE! realization of contacts of Czechs and Slovaks with the world by means of cor- respondence, traveling, stays, hobbies, and (Circle 216 on the Reader Service Card) RELIGIOUS BROADCASTING JULY/AUGUST 1990 7 WASHINGTON WATCH In a wide-ranging effort to strengthen just broadcasting. The agency found that for an average case to be prosecuted the broadcast licensing process, the media-related violations are relevant to a through a comparative hearing, an Initial Federal Communications Commission broadcaster's character given the increas- Decision, a Review Board Decision, and a (FCC) has taken a number of actions ing interrelationship among communica- decision by the full Commission. Because recently that directly affect comparative tions services. the public is deprived of a valued service renewals, settlements of contested applica- during that time, and the ultimate licensee tions, and the character qualifications of Settlement Payments is also deprived of the opportunity to proposed licensees. Limits have been placed on the provide that service, the agency has made These policies generally depart from amount of payments that may be made in the following proposals: the deregulatory initiatives launched by exchange for the following: * Encourage settlements and consolidation the FCC in previous years and continue the * Withdrawal of petitions to deny (or of issues by appointing a "settlement advo- trend of targeted regulation begun by threats to file petitions to deny) in new cate" before the applications are desig- Chairman Alfred Sikes. The new policies licensing, modification, and transfer and nated for hearing and by conducting a post- fall into several major categories. assignment proceedings; designation settlement conference among Withdrawal of counterproposals in al- the parties. Character Policy location and FM and TV allotment Overturn the policy that settlements ex- The Commission will now consider proceedings; tinguish certain commitments that ap- all felony convictions, not just misconduct, Withdrawal or settlement of competing plicants may have made before the com- that would directly relate to the party's applications and petitions to deny in the parative hearing process began, including relationship with the FCC. The agency also license renewal context. promises to integrate ownership and will consider misdemeanors in certain cir- In all of these instances, payments will management and to divest other broadcast cumstances. In 1986, the Commission be limited to "the legitimate and prudent holdings. adopted a Character Policy Statement that expenses of the petitioner." By adopting Eliminate the policy permitting ap- narrowed the range of misconduct that it these caps on settlements, the FCC hopes plicants to exclude limited partners and considers in making licensing decisions. to remove the potential for insincere owners of non-voting stock from the petitioners to reap windfall profits from "comparative credit" analysis. This policy Broad Changes In bona fide applicants, thereby eliminating presently permits female and minority ap- the prime incentive for the filing of plicants to rely on the financial backing of Licensing Policies spurious pleadings. others without losing the comparative ad- The agency also is proposing to crack vantages attributable to race and gender. down on threats to file petitions to deny. In * Expedite hearings by adopting a rigorous Adopted By FCC particular, any individual or group that schedule at the outset, limiting discovery, refrains from filing a threatened petition to and drastically reducing trial-like proceed- by Richard E. Wiley deny in a license proceeding may not ing to written arguments. receive payments in excess of expenses ac- Resolve appeals within six months in- The 1986 statement was concerned tually incurred. stead of the current 16 months, and limit with "misconduct which demonstrates the The FCC believes that extending the oral arguments on appeal to extraordinary proclivity of an applicant to deal truthful- out-of-pocket expense limitation to settle- circumstances. ly with the Commission and to comply ments of threatened petitions, and not with our rules and policies." The policy ex- merely limiting settlements of actual peti- Lottery Licensing cluded felony convictions not involving tions, will prevent abuse of the pre-petition Finally, the Commission has ter- dishonesty, unless the criminal misconduct stage of the licensing process. At the same minated its proceeding to explore the is- was shown to be directly relevant to the time, the agency believes that the new suance of new radio and television broad- applicant's willingness to be truthful in policy will not discourage the continued cast licenses by lottery. The agency con- statements to the FCC and to comply with use of petitions to informally resolve cluded that any efficiency gained in ex- general license requirements. legitimate public interest concerns. pediting the issuance of new licenses In expanding the character standard to In addition, all citizens' agreement might be accompanied by an unacceptable include all felonies, the Commission found reached in consideration for the reduction in the quality of service to the that a propensity to comply with the law is withdrawal of actual or threatened peti- public. relevant to the licensee's willingness to tions to deny will be reviewed to ensure In addition, the FCC is considering serve the public interest. The FCC also that they comport with the public interest. further changes in the comparative found that felony convictions necessarily The FCC found that these agreements renewal process, including additional have a bearing on whether the licensee often disguise private payoffs from licen- restrictions on the settlement of competing would conform to the agency's rules and sees to challengers in exchange for the dis- applications. policies. missal of the petition. Richard E. Wiley, a partner in the In addition, the Commission will now Washington, D.C., law firm of Wiley, Rein and take notice of adjudicated violations of an- Comparative Hearings Fielding, is a former chairman of the FCC titrust or anticompetitive laws involving A Commission review of recent hear- and is general counsel for NRB. He was as- sisted in the preparation of this article by any medium of mass communication, not ing cases indicates that it takes 33 months John C. Hollar, an associate in the firm. 8 JULY/AUGUST 1990 RELIGIOUS BROADCASTING Ministry Accountability Service! BOTT BROADCASTING Provides carefully chooses the Bible teaching programs we broadcast. That's how we truly serve the needs of our audience. If your program is on a Bott station, you programs Christian are always assured that your program is associated with other programs that also and regard ministry, quality, integrity and Biblical accountability as high priorities. involvement Sensitivity the cons changing of Our Company is known by the Company we keep! a a BACK TO THE BIBLE Warren Wiersbe A the BIBLE STUDY HOUR James M. Boice BIOLA HOUR David Hocking CHANGED LIVES Ben Haden FOCUS ON THE FAMILY James Dobson issues lives of our GATEWAY TO JOY Elisabeth Elliot GRACE TO YOU John MacArthur GRACE WORSHIP HOUR Bruce Dunn HOUR OF DECISION Billy Graham HOW CAN I LIVE Kay Arthur IN TOUCH Charles Stanley INSIGHT FOR LIVING Chuck Swindoll KEY LIFE Steve Brown MORNING CHAPEL HOUR Wilbur Nelson NEW LIFE FOR YOU Jimmy Morgan RADIO BIBLE CLASS Richard DeHaan REVIVAL TIME Dan Betzer THRU THE BIBLE J. Vernon McGee TRUTHS THAT TRANSFORM D. James Kennedy WORD FOR TODAY Chuck Smith David Bott Rich Bott Dick Bott ...AND MORE! INTEGRITY A SERVICE OF BRN BOTT RADIO NETWORK STRENGTH KCCV KSIV WCRV KQCV WFCV KCIV Kansas City St. Louis Memphis Oklahoma City Ft. Wayne Modesto / Fresno EXECUTIVE OFFICES: 8801 East 63rd Kansas City, MO 64133 Phone: 816/353-7844 FAX: 816/353-8228 (Circle 105 on the Reader Service Card) WHY DO SO MANY BROADCASTERS Write? America's Religious Publishers Help Us To Read Between The Lines Every July, the Christian Booksellers Association (CBA) meets for its annual convention. Many religious publishers utilize the event to unveil their newest ti- tles. Among those titles are numerous works by Christian broadcasters. Religious broadcasters, of course, have authored books since the industry's early days. But never in the numbers they are producing today. Why is there such a proliferation? And why do religious publishers seek out books by Christian broadcasters in the first place? Religious Broadcasting addressed these and other questions to some of the leading publishers in the United States. Among the publishers participating were Thomas Nelson, Scripture Press, Tyndale House, Word, and Zondervan. In ad- dition, CBA president William Anderson offered his insight. Serving as spokespersons for the publishers were: Thomas Nelson publisher Bruce Barbour, Scripture Press publication relations manager Mavis Sanders, Tyndale House associate publisher Doug Knox, Kip Jordan of Word Publishing's public relations department, and Zondervan media relations director Jonathan Petersen. 10 JULY/AUGUST 1990 RELIGIOUS BROADCASTING 1. To what do you attribute the proliferation of books by broadcasters? SANDERS: Many of us in publishing and broadcasting realize that those who share the spoken word are equally facile communicators through the printed word. Books by broadcasters can be used not only to edify their already estab- lished audience but to enlarge their audience. Not only are the different mediums of broadcasting and publishing useful in reaching Mavis Sanders William Anderson one's audience, these can also be used to reach different audiences. Books are not limited by the same time constraints as are broadcasts, so 2. What are some reasons why publishers tend to seek broadcasters can use their books to amplify and complement the message they share on air. out books by broadcasters? ANDERSON: Publishers must make a cal- PETERSEN: Broadcasters are seeing a need culated risk for recovering their investment in to reach people in as many ways as possible; the publishing venture. Those risks are reduced using the media as completely as they can. They when the author has a ready audience of faithful see that the electronic media they are using only listeners each week. Broadcasters who reach people for the moment and that print media are more lasting. They can express themselves write sermons or SANDERS: We recognize that our com- more completely through books. munication vehicles complement one another. Just as radio is a personal medium, so are scripts already We also realize that most broadcasters know the books - communicating in a one-to-one value of carefully chosen words which inform have manuscripts fashion. Broadcasters who write sermons or and edify, and our working together seems a scripts already have manuscripts in place. It is in place. It is natural progression of activity. natural for them to want to compile these into natural for them to books. BARBOUR: Broadcasters are programming for a broader market and, as a result, are enjoy- want to compile JORDAN: I think the reason we see more ing wider acceptance. As this occurs, their books books coming from broadcasters is that every these into books. can reach a larger audience which is what publisher looks for the most promotional publishers are always looking to do. It only avenues that are available. When a person is a makes sense that these broadcasters are becom- broadcaster and has a radio or a television min- ing new authors — and best-selling authors at istry or something of that nature, basically they that! bring something additional to the equation, in that they have a promotional driver of their own, which is in addition to trade or any direct kind 3. What is your specific purpose or purposes for publish- of sales. ing these kinds of books? PETERSEN: Zondervan is editorially driven. We publish only that material which fits our publishing agenda. Our mission statement reads, "We are a communications company seeking to glorify God and serve Jesus Christ through excellence in the publication and dis- tribution of the Bible and scripture-based products." Our intent is to minister to readers and help them grow in their faith and understand issues corresponding to their Christian faith. To that end we seek broadcasters who share our convic- tion. Kip Jordan CONTINUED ON PAGE 12 Jonathan Petersen RELIGIOUS BROADCASTING JULY/AUGUST 1990 11 WHY DO so MANY 4. Is the market over-saturated by broadcast authors, and in CONTINUED FROM PAGE 11 your opinion, could this eventually lead to "overkill"? BARBOUR: Nelson is committed to JORDAN: I think that's always a pos- spreading the Gospel for all ears to hear. As space is at a premium, SO we as publishers sibility. A concern that publishers have, we publish broadcasters' books, we are able have the imperative to produce quality whether they're New York houses or to expand their markets by introducing new products that will receive adequate whether they're evangelical Christian bookstore and consumer interest. listeners or viewers who buy in bookstores houses or mainstream publishing houses, but may not be familiar with religious Of course, there are other ways in is that possibly there could be more which a book can be distributed, such as programming. At the same time, we are books addressing the same topics than direct mail and premium programs, but we able to expand our market by tapping into there really is a legitimate need for in the all must ultimately respond to what the con- a "captive market" - that is, putting marketplace. sumer seeks and needs. As we move into a products before the followers of these That's balanced, on the other hand, by decade of further specialization to targeted various broadcasters who are also potential a publishing company's need to maintain audiences, we may have to concern oursel- book purchasers. It's a double win. its viability and existence, and in order to ves with smaller, but clearly identified do that, it does need a certain number of KNOX: We publish books which mini- audiences, both for our broadcasts and our releases. So that's really kind of a balanc- book products. ster to the spiritual needs of people. We ing act. I think that the possibility of over- look for books which will have wide appeal saturation is always there, because you'll KNOX: There is always room for more and be economically viable. When a broad- find publishers who may not have access to good books. If an individual broadcaster caster offers us a book that meets our the larger ministry leaders looking for publishes inferior books or too many books publishing criteria, we may publish it. niches - so [the publishers] look for min- as judged by the market, the consumer will istries that they feel they can grow with, indicate displeasure by not purchasing a [seeking] the communicator who heads [a sufficient quantity to warrant additional At times numerous particular] ministry. publishing efforts. So instead of it just being the leaders books are of the larger ministries, you find it actual- PETERSEN: Because we live in a free published on the ly working its way down the line. Probab- market society, the people decide what they ly smaller publishers are looking very care- want, need, and can use. That market is the same topic, in es- fully to see where there is a ministry that driving force for books, too. At times might have a significant feature, and can numerous books are published on the same sence saturating we relate ourselves to that ministry at this topic, in essence saturating readers, but point. That would be a growth area for us, readers, but only only the best or most accepted (or most as well as the ministry. widely known) books survive. the best or most Solomon was astute when he lamented SANDERS: "Of the making of books, the great number of books and insinuated accepted (or most there is many," and this is not limited to their dearth of wisdom. There will always those by broadcast authors. Since a good be overkill of certain subjects and books widely known) share of our product is distributed through that shouldn't be published. But readers are books survive. Christian bookstores, it is important that we able to discern the valuable books from the listen to the concern of booksellers. Shelf useless ones. 5. How does the broadcaster/publisher partnership, in your estimation, strengthen and/or weaken the unity of the body of Christ? JORDAN: That's an interesting ques- I feel that when people of good will tion. I guess that you could get a wide approach various viewpoints honestly and variety of perspectives on that. My feeling with the spirit of Christ to see how we would be that by providing an additional should live as Christian people, and how media forum for broadcasters or ministry the various parts of the Christian church leaders to have their message distributed, should relate to each other, it is a net plus. honestly we set ourselves up for more I think there are certainly instances thorough dialogue and consideration of where it can become divisive if there are various viewpoints, whether they be other factors than the pure pursuit of truth doctrinal in nature, lifestyle in nature, or in or honest dialogue, and if personalities get any other way. involved. In any human endeavor, that is a 12 JULY/AUGUST 1990 RELIGIOUS BROADCASTING Listen I listen to your program everyday while I am at work. Kaity S. Sanker Kathy S. Sanker Albany, Or. possibility and it is a very grevious one, KNOX: Publishers and broadcasters your short programs when it happens within the body of Christ, have an enormous responsibility to work especially among those who would present are a real bellasy, together in making Christ known. We both themselves as leaders of various ministries. are more effective together than we are and informative apart. We need to discover creative new BARBOUR: I believe the more people ways broadcasters and publishers can work to young people publishers and broadcasters can get to read together to extend their mutual ministries. Linda M. Abbot, Petersburg, Ak. Christ-centered books of any kind, the more healthy our churches and para-church ANDERSON: Broadcasters and organizations will be, spiritually and finan- publishers must respect one another's roles, cially. That does not mean anything put out and when members of the body of Christ Hello, will sell nor if a book sells it will dictate work together it always produces greater I enjoy your daily spiritual growth on the basis of a sale. results. On the other hand, self-serving in- Books must have content which meets their terests divide, and thereby weaken the Commentaries They mission. When this occurs, people are fed, body. really open peoples ministries prosper, and publishers start talk- ing about the next book! eyes mine Especially 6. How would you respond to the opinion that the publisher is Ann Alzamora, taking advantage of the broadcaster, or vice-versa? Ft. Lauderdale, Fl. SANDERS: I believe that most Chris- people, including broadcasters. Sparks fly tian communicators ultimately have the when professionals "acting as unto Christ" same goal in mind and that spiritual values seek excellence and are committed to max- are inherent in our goals and strategies, imizing our effectiveness in the calling God both as broadcasters and publishers. All of has given us. I don't believe in this environ- us in the body of Christ, no matter the ment one party will be taken advantage of method through which we serve Him, need - both are seeking to serve each other. Pro-Life to occasionally re-examine our motives, however. ANDERSON: Publishers and broad- From our personal experience, we casters are operating in the real Perspective know that when a broadcasters is consis- marketplace of the American mind and tently introduced on a program as "author consumer dollar. Christian broadcasting the nation's #1 of this does influence book sales. And and Christian publishing ought to be of the five-minute daily commentary that is good news, especially if the broad- highest standards of excellence, so the caster is one of your authors! featuring one of America's programming and books meet real needs with the consumer realizing a significant pioneering pro-life leaders PETERSEN: Unfortunately, a few benefit of true value for their investment. broadcasters and publishers seem to be In the pursuit of this excellence, John C. Willke, M.D. purely opportunists. For the most part, however, it is imperative that the publisher President, National Right to Life Committee though, each seeks to complement the and the broadcaster respect one another and other, help one another, and work together be careful not to exploit each other. Rather, for the advancement of the Gospel and the they should exploit the opportunities For a free audition tape contact: encouragement of the saints. presented by two complementary media Ambassador Advertising Agency that offer the tremendous potential of 515 East Commonwealth Avenue BARBOUR: When the Scriptures talk taking the gospel of Christ deeper into the Fullerton, California 92632 about iron sharpening iron, it reminds me marketplace to touch the lives of men, (714) 738-1501 of the relationship we have with all creative women, and children everywhere. "We believe in what you're doing! God Bless you." Dr. James C. Dobson FOCUS ON THE FAMILY RELIGIOUS BROADCASTING JULY/AUGUST 1990 (Circle 112 on the Reader Service Card) The Agony of uring the 47th annual Deceit D media regarding The Agony National Religious of Deceit. Broadcasters Conven- Due, however, to the tion & Exposition (NRB 90) What Some TV questions and controversy in late January, Moody Press raised by the book's con- introduced The Agony of Deceit - What Some TV Preachers are tents, Religious Broadcast- ing believed its readership Preachers are Really Teach- should be granted the oppor- ing. The release of the book at Really Teaching tunity to study the issue, NRB 90 garnered national at- based on the perspectives tention from such periodicals from one who stands ac- as USA Today and Time cused and from those magazine. According to the book's Michael Horton, Editor publishing the allegations. Religious Broadcasting dust jacket, "Until many of Contributors would like to thank and ex- them became embroiled in scandal, television preachers R. C. Sproul press its appreciation to Pat Robertson and Moody Press had been above reproach in C. Everett Koop for their willingness to par- the eyes of millions of Joel Nederhood ticipate in this type of forum. viewers. Their followers as- sumed them to be learned, en- and others The cooperation and attitude demonstrated by both parties lightened, and creditable min- towards this endeavor is ex- isters of the gospel. But the fall of several popular televangelists tremely commendable. has forced the church to take a closer look at the teachings of her It should be understood that this presentation is not "a war of more visible preachers[.] words" between two NRB member organizations, CBN and "The Agony of Deceit is an in-depth, carefully documented Moody Bible Institute, but simply two differing viewpoints on a analysis of television evangelism. This collection of fourteen es- matter dealing with a segment of the religious broadcasting in- says boasts an impressive list of contributors Though they rep- dustry. Nor, through this forum, does Religious Broadcasting resent several denominations, all the contributors agree that the magazine offer an endorsement or a reproval of The Agony of most significant problem plaguing televangelism is not moral or Deceit. ethical decline but a gross deficiency of its doctrinal foundations. As stated earlier, this forum is presented as a service to the In short, heresy." readers of Religious Broadcasting, allowing them to draw their Among those targeted by the book for allegedly teaching own conclusions concerning The Agony of Deceit. Special thanks heresy is CBN founder and president Pat Robertson. Prior to this are extended to Frankie Abourjilie of CBN and Moody's Dennis edition of Religious Broadcasting, neither Dr. Robertson nor CBN Shere and Greg Thornton for their respective commentaries. had issued an official response to any representative from the - Ron J. Kopczick, Editor CRITICISM & CONTROVERSY 14 JULY/AUGUST 1990 RELIGIOUS BROADCASTING Why Pat Robertson Disagrees With "The Agony Of Deceit" by Frankie Abourjilie O n the cover of a new book by Moody The authors defend their public attack Press, The Agony of Deceit: What Some against fellow Christians by stating in the TV Preachers Are Really Teaching, a book's preface: "We have sought out those in green snake is wrapped threateningly around question. We have asked them, 'Did we get this an old-fashioned boom mike. right? Do you really believe this?' We have It's an appropriate piece of art for this 284- asked them to reconsider their positions in the page attack against segments of the religious light of scripture and have repeatedly attempted broadcasting industry, be- to settle the confusion be- cause the book would seem hind closed doors. All at- to bear the unmistakable RESPONSE tempts have failed, so we mark of the original accuser have placed this book in of the brethren: subtle To The Criticism your hands." deception. This is not true. Until a The Agony of Deceit is a USA Today reporter con- collection of essays edited fronted Pat Robertson with by Michael Horton, a 25-year-old minister in a copy of the book during the 1990 National the Reformed Episcopal Church, which broke Religious Broadcasters (NRB) Convention, he away from the Protestant Episcopal Church in had never heard of Michael Horton, nor has he 1873 and has a total membership today of 6532 ever met him, talked to him, or received a letter people. from him. With great force of emotion, Mr. Horton Moreover, though his name was highly and his co-authors brand the Christian Broad- profiled in national publicity about the book, casting Network's Pat Robertson and several Dr. Robertson is mentioned in only 14 of its 900 other religious broadcasters "heretics" from or- paragraphs. The bulk of the criticism is aimed thodox Christian faith. CONTINUED ON PAGE 16 Why Moody Press Published "The Agony Of Deceit" The Agony of Deceit, published by Moody fered Moody Press an opportunity to explain Press in February, has generated considerable the rationale of the book for this issue with the discussion and some controversy. The decision understanding that it would be published to release the book fol- alongside a critical ex- lowed an extensive ex- amination of the RESPONSE amination of Agony prepared by a staff doctrinal teachings of member of Pat various television min- To The Controversy Robertson's [CBN] or- istries. ganization. The book's con- We understand tributors concluded that some teaching did not that Mr. Robertson has taken issue with square with historic Biblical theology. We Agony's analysis of a few aspects of his believe evangelical Christianity should have doctrinal teaching. He apparently contends his great concern over the ramifications of any stance on some matters was taken out of con- departure from what the New Testament text. church has held for many years. As of early June, we had received only The editors of Religious Broadcasting of- CONTINUED ON PAGE 16 RELIGIOUS BROADCASTING JULY/AUGUST 1990 15 RESPONSE at a half-dozen or so other basis of the criticisms. broadcasters, none of whom To The Criticism In the preface to his is a member of NRB. book, Dr. Robertson ad- The release of this book dresses the subject of Bibli- at NRB 90 seemed to be an WHY PAT ROBERTSON cal inerrancy with this attempt to generate book DISAGREES statement: "The Bible it- sales by creating controversy. CONTINUED FROM PAGE 15 self tells us that every Even more shocking is the scripture is theopneustros, fact that a publisher as highly 'breathed' by God. This is regarded as Moody Press an inspired book. Every would put its name on a book writing, every scripture, of this type. from Genesis to Revela- The authors have totally tion, is inspired by God, distorted what Dr. Robertson and 'is profitable for has lived, preached, and doctrine, for reproof, for taught for the past 30 years of correction, for instruction public ministry. It is one in righteousness." thing to have minor disagree- He affirmed this ments with a Christian belief in his most recent brother over differences in book, The Plan, which was emphasis in certain scrip- Pat Robertson published a few months tures. It is a far more serious ago: "(The Bible) is God- matter to falsify his theology and then publicly breathed, infallible and unchanging." These brand him a heretic. statements were either overlooked or purpose- The case against Dr. Robertson is based on ly ignored by Henry Krabbendam as he wrote eight quotations from a book he wrote six years this indictment of Dr. Robertson in Agony of ago, Answers to 200 of Life's Most Probing Deceit: Questions. The authors used a private, limited "It is not common for a message to be edition of the book as their source, instead of beamed into our living room that brazenly con- the edition available through Christian tradicts scripture. But it does happen Neither bookstores. This makes their footnotes of no is it common to hear the inerrancy of scripture value to a reader who would like to check the questioned. But this has happened as well. RESPONSE one direct inquiry from ness and that which is the television mini- To The Controversy right, and we did our stries cited in The best in this book to Agony of Deceit. That maintain that stance. came from a staff mem- WHY MOODY PRESS PUBLISHED Obviously, we stand ber of Mr. Robertson's CONTINUED FROM PAGE 15 behind the book, its organization. She said editor, and con- she could not get footnote references in the tributors. We are satisfied they took great care book to line up with Mr. Robertson's writings. in their research and conclusions that resulted. A subsequent review by Moody Press The material was carefully edited and verified that the footnoting was indeed correct. reviewed to ensure accuracy. We did not set Aside from this inquiry, no one connected with out to produce simply a "popular" book, but Mr. Robertson or any of the other television one of substance and contextual accuracy. We ministries has challenged specific aspects of believe The Agony of Deceit meets that stand- the accuracy of Agony. ard. We have always been committed to fair- - The Publishers at Moody Press Obviously, we stand behind the book, its editor, and contributors. We are satisfied they took great care in their research and conclusions that resulted. 16 JULY/AUGUST 1990 RELIGIOUS BROADCASTING Writes Pat Robertson, 'I can hardly think and go your own stubborn way, then you are he wasn't indicting the entire industry with that the Bible, which was transmitted going to run into insurmountable "the same brush," Mr. Horton responded: through human beings, is totally perfect. I problems." "With the exception of Billy Graham, believe it to be the Word of God and a fully This, on the other hand, is what Dr. they're all alike, when you're talking about inspired book, but not perfection." the people you just mentioned. We are very What Mr. Krabbendam failed to men- critical of Robert Schuller's 'possibility and tion was that Pat was not addressing the in- Mr. Krabbendam did not prosperity' thinking, just as we're critical of errancy of the Bible with that statement. He research Pat's position on the various Pentecostals we critique." was talking about I Corinthians 13, where Mr. Horton and his co-authors seem- the Apostle Paul says the spiritual gifts of Biblical inerrancy. He simply ingly represent a rigid, legalistic arm of the tongues, prophecy, and knowledge will Church. Their faith is in a historical Jesus cease "after that which is perfect is come." looked for a statement whom they say has had no direct contact Some theologians believe "the perfect" that taken out of context with His Body on earth in 2000 years. is referring to the Bible. They use that scrip- If Mr. Horton's charges were correct he ture to back up their belief that the spiritual would make him appear might be viewed as courageous, but to bring gifts ended as soon as the Bible was written. false witness against fellow Christians However, "perfect" also means "complete." extreme. This he did in a makes his conduct reprehensible. And though it is fully inspired, the Bible is chapter entitled, of all things, What is most baffling, however, is the not the entire revelation of God. seeming abdication of editorial control over Only Jesus Christ is the "perfect" Word "Scripture Twisting." this book by Moody Press. Pat Robertson is of God. "Orthodox" Christians worship an established author with national best Jesus Christ, not the Bible. Anything else sellers to his credit, yet his publisher scans violates the First Commandment, "Thou his manuscripts for the slightest possibility shalt have no other gods before me." To Robertson did write in the same book about that anything he has written will be inac- place Jesus Christ above the Bible is not salvation by grace: "We are justified be- curate or libelous. heresy, but established Biblical orthodoxy. cause of the unmerited favor of God. That Any editor worth his salt would have Mr. Krabbendam did not research Pat's is what grace is - favor we did not work forced Mr. Horton to prove his assertions, position on Biblical inerrancy. He simply for. We have faith in the fact that Jesus Christ and, upon his failure to do so, would have looked for a statement that taken out of con- died for us, that He rose again and that He excised the offending passages. Moody text would make him appear extreme. This offers us eternal life through believing in Press owes Pat Robertson and the religious he did in a chapter entitled, of all things, Him. broadcasters of America an apology. "Scripture Twisting." "When we do believe this, Jesus comes Mr. Horton carried out the same prac- into us, lives in us, and we become identified Frankie Abourjilie is the vice president of tice on other issues, completely ignoring all with Him through his sacrifice. Then, when public affairs for the Christian Broadcasting of Dr. Robertson's other writings and teach- Network in Virginia Beach, Va. God looks at us, He does not see our sin, but ing series, as well as the 6000 daily editions He sees the blood of Jesus. And He says, in of The 700 Club broadcast since 1967. He effect, for each one of us, 'This person has charges, for example, that Dr. Robertson not done anything wrong. He is covered by Advertiser Listing does not teach salvation by grace. Horton's the blood of Jesus. Therefore, I pronounce Accuracy In Media 29 evidence is the following quote from Dr. him righteous. Aquila Seeks Priscilla 41 Robertson's book: "Your future depends en- Yet despite his clearly written and ring- Barbour & Company, Inc. 7 tirely on your obedience to God." ing affirmation of salvation by grace - the What Mr. Horton neglects to mention same affirmation that has enabled CBN to Bott Broadcasting Company 9 is that, again, Dr. Robertson is not even ad- see 3.5 million professions of faith in Christ Clay Serigraphics 33 dressing the subject he is bringing up. The during 30 years of ministry - Pat InfoCision Management 2 excerpt is part of a three-page answer writ- Robertson is said to be a "heretic" because Kingdom Publishers 39 ten to the question, "What does the future he doesn't teach "salvation by grace." National Right to Life 13 hold for me and my family?" One could go on, point after point. But NRB Directory 43 Dr. Robertson's answer to that question it is better to use this forum to address the NRB Telecommunications Net. 6 begins: "Your future depends on your larger issues raised by this controversy. The relationship with God. For those who know NRB Southeastern Chapter 27 Agony of Deceit is an assault on those Jesus Christ as Lord and Savior, and who engaged in religious broadcasting, especial- NRB Southwestern Chapter 5 love God, the future looks very positive ly broadcasters termed Pentecostal or NRB Western Chapter 23 charismatic. Rick Renner Ministries ifc The paragraph from which Mr. Horton Although the authors deny this purpose Spacecom Systems ibc took the sentence states: "In summary, your in the preface to their book, Mr. Horton in The Salvation Army bc future depends entirely upon your media interviews made no effort to distin- obedience to God. If you listen to the Lord, guish the "bad apples" from the rest of the Video Program Network 31 you can prosper. If you fail to listen to God, industry. Asked by a USA Today reporter if RELIGIOUS BROADCASTING JULY/AUGUST 1990 17 F ollowing the release of No Compromise: "Here are some things that you can be doing or The Life Story of Keith Green, Melody different ways that you can be serving." Green spoke about her late husband's The ministry just grew and developed as ministry and the work of Last Days Ministries we grew and developed in the Lord. I'm since the untimely death of its founder in 1982. amazed at God's goodness and faithfulness. It's The interview was conducted by Religious shocking to me sometimes to see how much Broadcasting assistant editor Paula Podgurski. He's allowed us to do. Mrs. Green serves as president of the Lin- dale, Texas-based organization and as national RB: If, as many feel, your husband was a director of Americans Against Abortion. prophetic voice to this generation of Christians, During the interview, she also discussed the role what do you feel is your calling as you carry the of how Christian broadcasters can serve as torch, so to speak? catalysts, inspiring their audiences to become involved in the important issues of today. GREEN: My heart is really to see God glorified and to see God's people serving Him Keith and his children in 1982 RB: You've released a biography of your late with a whole heart, and also to see others come husband Keith Green, entitled No Compromise. into the kingdom, whether I'm directly leading In it you tell how Keith, during a morning devo- them into the kingdom, or helping to equip the tional time on the very day he died, stated that saints, so that they'll be reaching out. God was going to use you to speak out against I'm probably more of an exhorter. Keith abortion and in other areas as well. What was definitely had a very strong prophetic anointing your reaction to his statement at the time? I know I'm prophetic in certain areas like the pro-life issue, [which] I think is a very GREEN: I don't know if I took it real serious- prophetic issue for our ly at the time. I was pregnant with my fourth generation. child, and had my hands full with a real busy I want to see ministry and [a] husband who was very, very Christians active in busy. I guess the words turned out to be that and I want to see Melody prophetic, but at the time, it seemed like, "How them serving the Lord can this be possible?" Yet, I know that anything however God calls is possible with the Lord. As things have them to do that. So I'm developed over the past several years, it was probably on more of Green: really right on target. the exhortation side of No Compromise In Facing Today's Important Issues RB: When you began Last Days Ministries, it - encouraging people to just go for it, that what would have been your reaction to know- they can make a difference if they just keep their ing that a ministry centered primarily around hand to the plow. music would eventually branch out to encom- pass teaching, publishing, missions, and pro- RB: What are your goals for Last Days and as life work? director of Americans Against Abortion? GREEN: It might have been hard to believe in GREEN: [As] I take a sober look at where we the beginning! I guess now as I look back [I see are now, I really want to see Last Days Min- that] we all grow in the Lord, and our motive istries be a tool the Lord can use to continue to from the very beginning was to see the Lord equip the saints. Part of my vision is to branch glorified and see His kingdom grow, and that out globally, not per se to have a lot of different was Keith's goal through his music - to real- Last Days Ministries, but to find ways to get ly minister. materials into the hands of people who speak He considered himself a minister first. different languages. Music was just a tool for him, SO it's not really [As far as] the pro-life movement and surprising that God would add to that, and show Americans Against Abortion, we're obviously us different ways to get that message out and in a critical time right now. It's front page news, different avenues to challenge people and say, and I want to continue to motivate Christians to 18 JULY/AUGUST 1990 RELIGIOUS BROADCASTING be involved. We're in a much better place than majority. How do you account for this dif- we were ten years ago. ference in visability between the two sides? The Church really has become concerned about the issue of life. Still, there's a long way GREEN: Probably the part where the Christian to go, and I think there are many avenues in pro-life movement is the weakest is in its which Christians can be involved. I really want relationship to the media. And, I think the to continue to encourage believers to take a general media at large is very pro-abortion. stand and make a difference. Even in the tone of the wording they're using, On [my recent] trip to Europe, I was in they're starting to say things like, "The pro- France where the abortion pill, RU-486, has choice majority in America," but the polls prove been manufactured. The press was very inter- that the majority of Americans really don't want ested in what an American thinks of this pill, be- to see abortion used as a birth control. cause the people in the abortion camp are trying Right now we're able to see very clearly to get that pill over here. It would be a horrible how slanted the media really is in this area. I Broadcasters have such thing for that pill to be released, not only in want to encourage people. I think the pro-life America, but anywhere else. movement is much better organized than the a valuable role to play While I was [in France] I felt a real desire pro-abortion people, and there are more of us, to help that nation get its own pro-life move- but they do have an edge in [that] they've been in this whole area, ment going. They're where we were maybe ten working the media and the politicians for a long years ago. They need just basic educational time. because they can keep materials, and encouragement, so I would like But in the midst of that, I would say let's an issue before the eyes to see Americans Against Abortion expand, not give up, but keep pressing on. To a large de- gree, Christians have left of the public, and keep the media in the hands of unbelievers. We're encouraging Christians reaping the fruit of that. to speak out. When certain cases come up, RB: It's apparent that the or certain things are battle against abortion, pornography, and happening in [various] humanistic values, to name parts of the country, they a few, is intensifying. How can religious broadcasters can give their [viewers] help motivate their lis- or listeners addresses or teners on these and other important issues? phone numbers to call. Keith and Melody Green Legislators and judges GREEN: Broadcasters [and] help other fledgling pro-life move- have such a valuable role do look at public opinion ments get going in their own countries. to play in this whole area, because they can keep We'll be translating some of our pro-life - it's important to them, an issue before the eyes of the public, and keep materials into French, and trying to work with encouraging Christians to speak out. and so broadcasters can them as the Lord leads, and maybe that would When certain cases come up, or certain open the doors for other nations. A lot of pro- things are happening in [various] parts of the play a very important role. life ministries in America have developed very country, they can give their [viewers] or lis- good teaching materials, and those can really teners addresses or phone numbers to call. help other nations get under way, so that's part Legislators and judges do look at public opinion of my mission as well. - it's important to them, and so broadcasters can play a very important role. Just giving out RB: Last June, you were joined by several pro- one address can make a big difference. life leaders as you delivered the largest petition Mainly, [broadcasters should] keep in- given to a head of state in the history of this formed themselves and make a point of keep- country. The petition contained almost three ing an issue alive to play a role in being the million signatures. You were quoted as saying salt and light and reflecting that to the body with that "the majority of Americans are opposed to more accuracy than we're getting from secular legalized abortion on demand." However, we media. It's a very key role. In fact, I would hope have seen reports that say the pro-choice has the that more Christians will become involved in momentum at present and is perceived as the the media and broadcasting. RELIGIOUS BROADCASTING JULY/AUGUST 1990 19 by Russell R. Hauth licensing organizations. This time the cess. Radio MLC may spend as much as several At one time, perhaps 40 to 50 years "May I please have $150,000,000 of million dollars negotiating and possibly ago, the radio industry might have been your money?" With this little piece of black litigating in order to hold the blanket served by one committee. In fact, were it humor the Radio Music License Commit- license rates down. not for the efforts of the All-Industry Com- tee (Radio MLC) sought the backing of New license agreements with ASCAP mittees who represented the industry in radio broadcasters and kicked off its latest BMI are slated to begin in 1991 and 1992, license negotiations some 50 years ago, the round of negotiations with ASCAP and respectively. And if history repeats itself, situation would be far worse now. It was BMI. Hoping to unite commercial radio the licensing organizations will walk away industry committee pressure that helped broadcasters, the Radio MLC is once more with yet a larger share of the industry's bring about the sweeping reforms encap- girding its loins for battle. But there is a problem. Fundamentally the radio industry cannot unite. It is far too diverse and spe- cialized. At first, one finds it difficult to under- stand why a "monolith" such as the radio Radio industry has not been able to do a better job defending itself against the music licensing organizations. Historically, the industry has done little more than react to the over- reaching demands of ASCAP, an unincor- Arms For porated membership of music composers and copyright owners. ASCAP has con- tinued to garner a larger share of industry revenues, leaving the radio negotiating Battle Committee with a huge legal debt and lots of unhappy constituents. Under the leadership of Dick Harris, chairman of Group W Radio, the newly or- ganized Radio MLC has worked its cut out. It may unite the mainstream, general audience all-music stations. The task is un- fortunately far too political and diverse for this Committee to represent all of radio. Formerly named the "All-Industry Radio Music License Committee," the Music Licensing group's new leadership has already begun negotiations for a multi-year agreement with the performance licensing industry leader, ASCAP. Waiting in the wings is BMI, whose licenses expire December 31, 1991, and who no doubt will seek rates and terms equal to or better than its rival Giants ASCAP. A vast amount of money is at stake. At its present pace, the radio industry will pay music licensing fees approaching $1 bil- lion over the next five years. Each time the revenues. Not one radio group will have sulated in the Justice Department's been served. Even the mainstream all- ASCAP Consent Decrees of 1941 and Radio MLC and ASCAP begin negotia- tions for a new license agreement, the music stations will have gotten no relief, 1950 and the BMI Consent Decree of and specialty broadcasters who use very 1966. money figure grows dramatically. ASCAP's last "All-Industry" license little copyrighted music will still not have The problem has been studied, a usable license. however, and it has been determined that resulted in an average rate increase of 7.5 uniting the radio industry is now neither percent - this, after an intense, rancorous litigation that lasted three years and cost the Something Has To Be Done likely or necessarily desirable. The types Committee and its supporters in the in- The National Religious Broadcasters and amounts of music-use vary too wide- dustry dearly. MLC (NRB/MLC) and the Radio MLC are ly; the interests of different classes of Despite all of the negotiating efforts, part of the solution, but quite honestly there music users are too diverse; and the Consent Decrees, and litigation, the Radio is still a lengthy and treacherous journey negotiating process is influenced too much MLC predecessors fought hard to maintain ahead, where endurance will undoubtedly by the majority for one committee to ade- for their stations status quo with the music be the most essential ingredient for suc- quately represent all of the industry. What JULY/AUGUST 1990 RELIGIOUS BROADCASTING 20 is now needed is an acknowledgment, on This occurred after more than five years of year in Rate Court and has shown early in- the part of ASCAP, the courts, and the radio one-way negotiations which proved fruit- dications of a favorable outcome for TV. industry, that radio is not a monolith but less (the Committee did all the work, The aforementioned cases dealt with is- has become much like the magazine in- which ASCAP summarily rejected or sues critical to the NRB/MLC's case. But dustry in its specialization and diversifica- simply ignored). The Committee was that is cable and television, not radio. The tion. literally pushed into filing the proceeding, court has yet to set a rate for radio broad- motivated in part as a survival measure casters. Why is this? Religious Radio Impacted after ASCAP had terminated the interim Radio, with its 10,000 some-odd sta- It is a well-known fact that if you are licenses previously granted to most of tions, is as diverse as it is large. Naturally, an operator of a program-oriented these stations. these stations have conflicting interests religious station - even a non-profit - (The group had been under an interim when it comes to music licensing. Because you are not exempt from the fray. If you license with ASCAP since 1983, and did of this, and because of the huge problems are a commercially licensed religious radio not sign the current "All-Industry" Com- inherent in communicating with this size a or television station, seemingly a world mittee-negotiated licenses in 1986 when group, it is impossible to unite them all apart from the general audience stations, offered because it was in negotiations with you are required to pay music licensing ASCAP. ASCAP said sign an "All-In- fees like the rest of the industry. dustry" license or be unlicensed, which the And if history repeats Religious-formatted stations aren't NRB/MLC felt was clearly in violation of itself, the licensing alone in this problem. Any kind of special- the ASCAP Consent Decree.) ty broadcaster that uses a minimum of Since filing two years ago, the organizations will walk copyrighted music - news/talk, comedy, NRB/MLC has had several skirmishes foreign language, classical music, with ASCAP over matters preliminary to away with yet a larger religious - is required to pay music the real issues of the Committee's petition. share of the industry's licensing fees at a discriminatory rate. ASCAP has been attacking the NRB/MLC To make the problem quite impossible station list, engaging in arguments as to the revenues. Not one for such stations, neither ASCAP nor BMI eligibility of the majority of 205 co- will make their repertories known in any petitioners to apply in the Rate Court. radio group will have usable way. (The NRB/MLC has in every These have been complex and confus- been served. Even the negotiation with ASCAP and BMI asked ing exchanges consisting of motions to dis- that their products be identified to users on miss, opposition to motions, objections, mainstream all-music an accessible data base. They respond that replies, oral arguments, summary judg- this is too expensive, impractical, or that it ment recommendations - all of which are stations will have would really not solve the prospective expensive and may suggest the NRB/MLC gotten no relief, and user's problem.) has fallen, like many of its predecessors, Thus, specialty stations who seek to into the fabled ASCAP litigation trap. It is specialty broadcasters avoid using licensed copyrighted music - our hope such is not the case. Although this even though copyrighted music may sequence could conjure up Dickensian who use very little amount to no more than one percent of "Bleak-House"-like imagery, there have copyrighted music their programming - normally cave in to been several promising developments. the licensing demands and pay the fees. will still not have a They simply cannot afford to risk an in- Court Momentum Shift fringement suit brought by a society. usable license. Prior to now, one saw a strategy Several years ago a group of religious- employed which worked to perfection formatted radio stations decided that they against industry negotiating committees. could no longer live with the result of ASCAP, which holds all the cards and has with a common cause - even a cause as license agreements historically reached decades of experience litigating in Federal dear to the broadcaster as music licensing. with the mainstream commercial broad- Court, typically consumes its opponents' Even religious broadcasting, which casters which did not serve the needs of resources through intense, lengthy, legal one would think is a smaller and more specialty, limited music stations. They maneuverings. It then hammers out court- homogeneous group, is not easy to unite. began to push for the enforcement of Con- approved settlements and walks away with Ownerships change, formats change, other sent Decree-mandated reforms. To them another rate increase - leaving the broad- problems in the medium have diverted the system was clearly discriminatory to casters in retreat for another five years to many. However, there are indications that limited users of copyrighted music. This lick their wounds and try to figure out a some of the specialty groups within broad- group became what is now the NRB/MLC. way to pay their attorneys. casting are recognizing the problem and In 1983, after an ill-fated round of class-ac- Such has been the dreary scenario are beginning to discuss it. tion antitrust litigation, the Committee until recently. It now appears that opened negotiations with ASCAP inde- petitioners are doing better in the Rate Broadcasters Dialogue pendent of the All-Industry Committee. Court. Last year's Showtime proceeding Recently, I was invited to speak on The NRB/MLC filed its Salem Media favored the users. The television case (Buf- music licensing before the Concert Music Rate Court proceeding on June 30, 1988. falo Broadcasting) is set to be tried this CONTINUED ON PAGE 22 RELIGIOUS BROADCASTING JULY/AUGUST 1990 21 RADIO ARMS FOR upon you by ASCAP or, for that matter, In closing, what should the Concert CONTINUED FROM PAGE 21 BMI. Even if you are one of those few sta- Broadcasters do to obtain more equitable tions who have jumped through all the music licenses? Broadcaster's Association (CMBA) at its hoops to make the per program license 1. Negotiate with ASCAP? You have annual convention in New York. I shared work, you are paying at a rate substantial- tried that on your own and so have we. the podium with Dick Harris, chairman of ly higher than those stations that rely sole- Negotiations have led nowhere but into the Radio MLC. The following are ex- ly on copyrighted music. Thus, market for- court. cerpts of my remarks before that specialty ces that are normally at work in our 2. Sue for Antitrust Violations? CBS broadcast group: economic system, where it is axiomatic that tried this and after 11 years and twice Through the years and even today the a consumer who uses more of a particular before the Supreme Court they lost. In- so-called "All-Industry" Committees have product will have a higher bill than the dependent Television tried also and was been the only industry representatives consumer who uses less of that product- successful in the lower courts only to be ASCAP recognizes. We appreciate their ef- these natural market forces are con- reversed in 1984 in the Appeals Court, forts. These Committees have tried to serve spicuously absent in music licensing. which referred them to Rate Court. (We are as a watchdog - a restraining influence 2. The second problem we share is that delighted to see that Television has done keeping in check the societies' un- in order to make use of the current ASCAP well in Rate Court and may get a trial out reasonable demands. We applaud Dick per program license you must put up with of the process.) But TV is powerful and has Harris' work with the Radio Music Licens- unwieldy, imprecise, and onerous monthly been able to run competitively in a ing Committee. report requirements. To my understanding, marathon with ASCAP. They have about erased their 1986 in- this prevents most of you from even at- 3. Go to the Rate Court? We are there, debtedness and are getting ready to tempting to use ASCAP's per program and the Radio MLC may soon be there. negotiate a new license in a position of license. Whether you as a group will be represented greater strength and cohesiveness. (We The Amended Final Judgment of by either proceeding is up to you to decide. also commend him for changing their 1950, imposed by the Department of Jus- But I urge you first to carefully con- name from "All-Industry" - inasmuch as tice upon ASCAP, sought to meet the need sider what your licensing objectives are. If it is impossible for any one committee to be of the limited user of feature music. This your objectives are for a better blanket representative of this diverse industry.) decree provided in VII(B)(3) that "such rate, then we are not the committee you We cannot ignore the fact, however, stations shall have a genuine economic want to represent you. If you desire a per that through the years the needs of the choice between per program and blanket program license that is usable and specialty limited-music broadcaster have licenses " Later, Section VIII of this provides a "genuine economic choice," been overlooked in the All-In- document ordered ASCAP to "use its best that is precisely this committee's objective. dustry/ASCAP negotiations. Not that this efforts to avoid any discrimination among Those are your options as we see oversight was a conscious decision on All- the respective fees fixed for the various them. Whatever you decide, I urge you to Industry's part, but it is nonetheless evident types of licenses which would deprive the strongly support a music license commit- that a reasonable per program license has licensees of a genuine choice from tee. They need your time, your money, and been bargained away in favor of holding among such various types of licenses." whatever influence you can bring to bear down the blanket fee rate. Since that decree, although we do not in Washington. We continue to see a per program know how hard ASCAP has been pushed to Shortly after this meeting the CMBA license with a fee rate 300-400 percent conform to that mandate, they have suc- formed its own committee. This is viewed higher than the blanket rate, coupled with cessfully managed to circumvent it. We do as a positive sign. Whether that a huge administrative burden. Except for know that the Television Committee in Buf- committee's agenda will lead to a coalition the strictly news/talk operator, who still falo Broadcasting has been pushing with the NRB/MLC is yet to be deter- must pay the "sustaining fee" part of the ASCAP hard for a fair per program mined. Similarly, other specialty groups per program license, it is virtually un- license, and has achieved such in the form such as Spanish language broadcasters and usable. of an interim license. AM stations with variety formats may Specialty limited-use broadcasters This is where the NRB Music License emerge. It is encouraging that members of who need a usable per program license are Committee comes in. Simply stated, our the radio industry are talking to each other. still without a viable license. Religious- committee's goal is a reasonable, usable The Radio MLC is showing early formatted stations - the stations we ASCAP per program license. Essentially, signs of strength, but also has the wisdom primarily represent - are mostly in this this committee seeks to make ASCAP abide to listen to some of the special groups and limited-use category, and often the music by the mandate that is summed up by Sec- agree it cannot adequately represent them. they play is in the public domain. The cur- tion VII(B)(3) of the Amended Final Judg- There appears to be a recognition by some rent ASCAP (and BMI) per program ment: Stations shall have a "genuine of the right people that the problem will not license will not work here. I would suspect economic choice" between per program go away short of a major revision in the many concert-formatted stations are in this and blanket licenses. We submit that no way industry licenses are negotiated. group as well. genuine choice has been or ever will be If this is the case, then you share two available as long as the artificial disparity problems with us: in license rates and reporting requirements Russ Hauth is the executive director of the NRB/MLC. He is president of Hauth As- 1. There is no recognition of your between the per program and blanket sociates, a Thousand Oaks, Calif.-based limited use in the fee structure imposed licenses remains. consulting firm. 22 JULY/AUGUST 1990 RELIGIOUS BROADCASTING NATIONAL THE RELIGIOUS CHAPTER BASTERS attend WESTERN cordially to BROADCAST a ST EXCELLENCE 13 through 15 15 t Los For Registration Information, Plenary Speakers: call (916) 485-7710 Jack Hayford or write: Tim Timmons WRB 5705 Marconi Ave. NEW DATES: Carmichael, CA 95608 Beginning THURSDAY night, September 13 (Circle 218 on the Reader Service Card) More Stations Appreciating Contemporary Christian Music's Sound by Joe Battaglia portant to their lifestyle, which translates into listeners for those radio stations that properly To many people in Christian broadcasting, format to capture this growing market. using contemporary Christian music as a means Other facts attesting to the surge in of generating audience and profits has not been, popularity in Christian music are: recent figures in their opinion, a viable option for their for- cited by the Gospel Music Association (GMA) mats. But the tremendous growth and increased show record sales through Christian bookstores popularity of this music should overcome ob- for top Gospel labels were up 45 percent in 1988 jections of those who have had reservations. over 1987 and 1989 sales were up an addition- In fact, statistics bear out what many of us al 70 percent. Also, the number of record labels have sensed for a long time - that Christian either specializing in Gospel music or offering music is on the upswing. George Barna's latest Gospel music rose from 132 in 1988 to 340 in research in Profile of the Christian Music Con- 1989. Sandi Patti sumer indicates that 2 1/2 million people are more likely to buy Christian music than Chris- tian books geared to adults. Further, 32 million adults are likely to buy Christian music in 1990, provided that they can find the product where they would like to buy it, and at a reasonable price. The research also indicates that for millions of people, Christian music is not something they listen to simply by chance or in passing. Some nine percent of the adult population - representing 16 million adults - claim that Christian music is the type of radio program- ming they listen to most often. Just over one- Larnelle Harris half of this group of adults (53 percent) claims that they listen to contemporary Christian music often on the radio. For years, the simple question has been debated: how many people in America listen to BeBe and CeCe Winans Christian music? Barna's research shows that 29 percent of the aggregate population of American adults say that in a typical week, they A Market Of Its Own will listen to radio stations or programs that In 1977, Warner Communications, in a broadcast some type of Christian music. consumer purchasing survey on recorded That 29 percent represents about 52 mil- products, placed Gospel music into a category lion adults. (Barna's research goes on to titled "Other" due to its small share of the describe purchasing habits, impulse buying, recorded music market at that time. In 1980, Wayne Watson and demographic/psychographic profiles of the Gospel emerged from this pack into a category Christian music consumer.) of its own with a share that placed it ahead of This trend in purchasing habits means both classical and jazz. more and more people (and not just believers) Last year, Gospel music recorded a 5 to 6 are beginning to regard Christian music as im- 1/2 percent share of the $8.2 billion recorded 24 JULY/AUGUST 1990 RELIGIOUS BROADCASTING music market, with sales totaling over Bridging A Gap put, a dimension of their lives could not be $325 million. Much of this growth is in the Along with the need to replace aging fulfilled solely by teaching/preaching contemporary division of Christian music, donor pools, another result of the growth programs. which has been accelerated by the rising of contemporary music is that more and Music has that wonderful ability to awareness and popularity of artists bring- more parents are finding this music a posi- open up channels for God to inhabit the ing a deepened sense of lyric integrity and tive alternative to their kid's secular radio praise of His people. This impact of music, ministry to their work, and whose music listening habits, and now use Christian when properly translated into a radio for- has begun to bridge the generation gaps. music as a means of bridging cultural gaps mat, becomes a common denominator One of the more unique examples of between them and their children. among believers to encourage listenership. the ministry aspect has been the national Combine this growing awareness Eventually, these listeners initially drawn tour pairing Christian rock's super group among adults of Christian rock for their by the music will also be exposed to other Petra and author/apologist Josh Mc- kids and the already established and ex- elements of the format (talk, teaching Dowell. This marriage, seemingly not panding presence of the adult contem- programs) that can also appeal to their made in heaven, has resulted in an in- porary sound with artists like Sandi Patti, needs. credible force for ministry to young and old Amy Grant, Larnelle Harris, etc., and the This approach to programming speaks alike that has literally broken down long- ability to format in such a way to capture to a Christian's heart and mind. Music in a standing walls of misconceptions regard- an audience is very viable. And with that, format allows this, and contemporary ing contemporary Christian music. some dollars, too. This is very appealing to Christian music fits very well with ap- Carman, who holds his admission- those of us interested in relating to our propriate programs to reinforce each other free Concert Crusades in major arenas, marketplaces in such a way as to sound in a well-thought-out format structure. weaves an evening of laughter, revival, and more like a radio station, and not a church. Hence, the combination of the two, when salvation themes throughout the fabric of Obviously, this need to be assured of each meeting, complete with altar calls for audience potential is important to anyone A SLICE OF THE MUSICAL PIE salvation and recommitment. Recently, involved with a station. This element was over 10,000 people filled the Nassau recently validated further by the nationally The number of American Coliseum on New York's Long Island for televised 21st annual Dove Awards April 5 adults purchasing Christian a Carman concert crusade, with hundreds on The Nashville Network (TNN). music in 1990: going forward to give their lives to Christ. The Doves, of course, are GMA's For years, Compassion International awards for excellence in Christian music has successfully used the platforms created - sort of the sacred music version of the by contemporary music artists to address Grammy. After the show, TNN signed a 32 million the issues of Third World hunger via child three-year contract with GMA, indicating sponsorships. The Compassion radio spe- its corporate sense of Gospel music's cials are aired on a number of Christian sta- popularity. tions nationally and Christmas with Com- From our local perspective at WWDJ, passion has evolved as an annual month- our evolvement from a program station to long promotion for many stations. a combination of music and programs was It's obvious that Compassion has suc- a result of a decision to research our lis- cessfully developed a whole new genera- teners to determine what type of format tion of support by working with contem- they wanted. porary Christian artists. Other ministries Interestingly, we found out that by a 2 Note: There are approximately 178 million adults in the United States and program producers who generally to 1 margin, our audience preferred have stayed clear of formats with music music/news/weather/traffic reports in their might well learn this from Compassion's morning and afternoon drives instead of properly done, will result in an audience experience: that Christians will give, no programs. This was not a vote against that is open to hearing both, not one at the matter what their age, when touched with programming, but rather a reflection of the exclusion of the other. something that speaks to their hearts in a needs of the marketplace given the nature Contemporary artists in Christian language they understand. of commuter travel, pressing time commit- music, who are writing quality lyrics, The artists performing this music have ments, public transportation, etc. living their lifestyles in accordance with created an exciting new arena of popular These changes were also a reflection Biblical principles, and attaining to profes- music that attracts the 18-49-year-old of the demand for this musical style by our sional-musical performance standards, are market. To those concerned about the gray- listeners. Since many were raised on active ingredients in an exciting formula to ing of the donor pool in relation to program popular music as a form of identity and life- attract and sustain radio listenership. support, using contemporary music is one style pattern, and not merely an entertain- way to insure that a new audience is ment function, music's appeal is a visceral Joe Battaglia is the general manager of developed to replace previous audiences. response to a cultural expression. Simply WWDJ-AM in Hackensack, N.J. RELIGIOUS BROADCASTING JULY/AUGUST 1990 25 INSIDE NRB NRB 91 Registration Begins use of music for an effective time of As Convention Slate Develops focused prayer and intercession. The fol- PARSIPPANY, N.J. (NRB) - lowing night, Prison Fellowship Ministries Registration has begun for the National president Chuck Colson will address the Religious Broadcasters (NRB) 48th An- Monday evening plenary audience. nual Convention and Exposition, which To be featured at the Tuesday morn- will begin Friday, January 25, 1991, in ing Congressional Breakfast is Jerry Fal- Washington D.C. NRB 91 will end with well, speaker on The Old Time Gospel the annual Anniversary Banquet on Tues- Hour and chancellor of Liberty University. day evening, January 29. On Tuesday afternoon, NRB president The departure from the usual Satur- Jerry Rose will speak at the Presidential CHUCK COLSON day to Wednesday schedule reflects the Plenary. U.S. President George Bush will desire on the part of NRB leaders to better be invited to address the delegates at the serve the attendees. Changes in the 1991 plenary also. schedule were made based on responses to Among the early confirmations as a a survey of this year's convention musical guest is renowned guitarist Tony delegates done by the NRB headquarters Melendez. Born without arms, Melendez staff. NRB executive director Brandt Gus- taught himself to play the guitar with his tavson believes the changes will greatly feet. improve the effectiveness of the conven- Registration tion. According to convention registrar "Our 48th annual convention Faye Woodward, registrations for next JERRY FALWELL promises to be a greatly upgraded meeting year's meeting began arriving in May, in every way," Dr. Gustavson said, citing shortly after the "early bird" convention in- "improved workshops and seminars, high- formation was mailed. ly relevant speakers and musicians, and Members who take advantage of the adequate time for exposition hall visits as "early bird" registration before the dead- well as other contact work." He added, line of September 30 pay $200, as opposed "Come - I think you'll be pleasantly to $250 from October 1 through January 4, surprised at the upgrades we've made!" or $300 as an on-site registrant. Non-mem- The following is a breakdown of the bers who register with the "early bird" various elements confirmed as of press group pay $325 before September 30, time: $375 from October 1 through January 4, or $425 at the on-site registration desk. JERRY JOHNSTON Speakers In addition, the first 500 "early bird" According to Dr. Gustavson, the NRB registrants will secure reserved seating for 91 schedule of main speakers will include NRB 91 meal functions. This preferred several familiar faces as well as some seating will be assigned on a first-come, "surprising new ones." Retired Supreme first-served basis. Please remember, due to Court Chief Justice Warren Burger is pre-convention preparations, no registra- scheduled to be among those who address tions will be accepted at the NRB head- NRB's attendees during the opening plen- quarters office after January 4. ary on Friday evening. The Saturday evening plenary will Workshops feature evangelist and author Jerry NRB 91 workshops promise a greater MARTIN DEHAAN Johnston. During his travels throughout emphasis on the "hands on" approach and North America, Johnston addresses the is- practical considerations to the broadcaster. sues which are confronting today's youth, NRB executive director Brandt Gustavson including drug and alcohol abuse, teenage says he believes the 1991 convention suicide, and satanism. His latest book is en- workshops will be "the most informative music, and more. According to media expo titled The Edge of Evil. series we've ever presented." Other ses- director Mike Glenn, 45 percent of the ex- Martin DeHaan of Radio Bible Class sions include a new series of workshops for hibit space has already been sold. (RBC) will preach at the Sunday morning women and a series dealing with pressing "For the first time, exhibitors will be worship service. DeHaan is a speaker and social issues. able to start setting up their displays on writer for the various ministries of RBC. Friday, January 25," noted Glenn. "This He is heard on RBC weekend radio and is Media Expo will save money on union rates that charge seen on the television program Day of Dis- The media exposition hall will open at time-and-a-half for weekend set-up." The covery. 1 p.m. on Sunday, January 27, and present media expo will be open until 6 p.m. on As part of the Sunday evening plen- the latest in technology, publishing, com- Sunday, from 10 a.m. to 6 p.m. on Mon- ary session, Dave Bryant will conduct a puter services, programming ideas, day, January 28, and from 10 a.m. until 4 "Concert of Prayer," which involves the telecommunications ministries, recorded p.m. on Tuesday the 29th. 26 JULY/AUGUST 1990 RELIGIOUS BROADCASTING Southeast TB '90 CONVENTION atlanta, GEORGIA Doubletree Hotel SEPT. 20-22, 1990 Hear: Three Outstanding Speakers Theme- Share Our R esolved: To PROCLAIM THE WORD!! DR. E. DR. BRUCE WILKINSON Executive BRANDTGUSTAVSON DR. RAVI ZACHARIUS Founder & President of WALK THRU ZACHARIUS MINISTRIES thinker THE BIBLE RAVI Reaching the professional & for Christ Southeast Chapter Convention of National Religious Broadcasters JOIN Reserve Exhibition Space & US For Reservation Info Contact: Meal Sponsorships: FOR Edna Edwards SOUTHERN WFGW/WMIT-FM Contact: Dean Sippel PO Box 158 WMBW-FM HOSPITALITY Black Mountain, NC 28711 PO Box 73026 & 704/669-8477 Chattanooga, TN 37407 WARM 615/629-8900 Thrilling Music (Circle 102 on the Reader Service Card) CHRISTIAN Heart Stirring Messages Energizing Workshops FELLOWSHIP MEDIA FOCUS NATIONAL* "The success of the program was 100 percent in the hands of our listeners," Brooks said. NAB Cites Interference "We had no idea what to expect," As A Threat To FM Radio said Drew Dawson, KHVN afternoon air WASHINGTON, D.C. (NRB) - personality. "We put one of those big The National Association of Broad- rental trucks in the parking lot of the casters (NAB) recently told the Federal church and prayed that people would ap- Communications Commission (FCC) preciate how great the need is, and fill it that growing interference on the FM up. band, aggravated by directional anten- During the 13-hour broadcast, the PAT BOONE nas, threatens FM radio service nation- truck was filled twice, and additional wide. pick-up trucks were needed to handle the In a joint filing with four other overflow. In all, over two tons of canned groups, NAB said the use of FM direc- food were donated, along with an assort- tional antennas is "technically unsound" ment of clothes and furniture, and over under today's FCC rules. It urged the $4200 in cash. FCC to reassess its 1988 decision allow- Distribution of the donated items ing their use. NAB asserts the antennas was coordinated by Operation Sonshine do an inadequate job of preventing inter- Center, a Christian outreach social ser- ference among FM stations closely posi- vice ministry serving the South Dallas tioned on the FM band. community. DAN BETZER NAB, which opposed the FCC guidelines in December 1988 that al- Revivaltime To Host First lowed the widespread use of FM direc- Winter Bible Conference tional antennas, urged the Commission the eight-year-old program. Enesco to: SPRINGFIELD, Mo. (NRB) - The designs the Precious Moments collection 1. Thoroughly re-examine all tech- first Revivaltime winter Bible conference of figurines which will be featured on the nical data that led to the adoption of cur- will be held February 3-10, 1991, at First weekly radio broadcasts heard rent federal rules on contour protection Assembly of God in Fort Myers, Fla., ac- worldwide. and their adequacy to accurately predict cording to Revivaltime speaker and pas- Eugene Freedman, president and interference; tor Dan Betzer. The program is the inter- CEO of Enesco, said, "We are thrilled to 2. Return to distance separation national radio broadcast of the As- have the opportunity to work with Pat in standards for allocation and assignment semblies of God (A/G). spreading the Precious Moments mes- of FM stations; "With a half-million tourists and sages of love, caring, and sharing to his 3. Reinstate the case-by-case con- 'snowbirds' coming to the area each vast audience We cannot imagine a sideration of special waivers for distance season," said Betzer, "the Florida Sun- finer spokesperson for this very impor- separation requirements, consistent with coast provides an ideal and beautiful set- tant collectible than Pat." past and present policy; ting for this winter Bible camp." Enesco introduced the collection of 4. Revise immediately the Speakers for the conference will in- porcelain bisque children in 1978. The Commission's FM antenna installation, clude U.S. Decade of Harvest director collection is based on the artwork of art- filing, and maintenance requirements; Charles Crabtree, Life Publishers presi- ist Sam Butcher, who first introduced the 5. And suspend the application and dent Bob Hoskins, Tennessee A/G dis- line on inspirational greeting cards and use of contour protection rules adopted trict superintendent Gene Jackson, evan- posters in the early 1970s. by the FCC in December 1988. gelist David Lewis, NRB 89 speaker The Pat Boone Show is currently David Roever, and Betzer. sponsored by Dayspring Greeting Cards Two live Revivaltime broadcasts and several spot advertisers, including KHVN Provides Network For originating from the convention site will Bee Alive, Compassion International, Flood Relief In South Dallas be open to attendees, and special music Rapha, and the Thompson Chain will be provided by "Big" John Hall. No Reference Bible. DALLAS, Texas (NRB) - Radio registration fee will be charged. station KHVN-AM responded to recent INTERNATIONAL: floods in South Dallas with "The Heaven 97 Flood Relief Broadcast" on Friday, Enesco Corporation Joins May 11. Pat Boone Show As Sponsor HCJB Helps Unite Churches Operations manager Warren Brooks WOODLAND HILLS, Calif. In The Rebuilding Of Panama said the station went on the air live from (NRB) - Edward Lubin Productions, OPA LOCKA, Fla. (NRB) - Ac- a local church parking lot and asked for producer of The Pat Boone Show, has an- cording to a report by HCJB World listeners to respond with donations of nounced that Enesco Corporation has Radio, Protestant churches in Panama food, furniture, clothing, and money. signed a one-year contract to advertise on have joined forces in an "unprecedented 28 JULY/AUGUST 1990 RELIGIOUS BROADCASTING display of unity" to help rebuild their The HCJB report stated that tion of Wheaton, III., and Russia For country following years of dictatorship Panamanians now seem more open to Christ, Inc., of Santa Barbara, Calif. and the U.S. invasion last December. evangelical programming on radio sta- Warner Press of Anderson, Ind., owns the More than 200 persons representing tion HOXO, a cooperating ministry of book and will publish the Russian edi- 47 denominations in Panama met at a HCJB. Station manager Alci Lopez tion. Baptist camp in Santa Clara two hours reported that the transmission site has Although several Christian groups northwest of Panama City to determine been vandalized in recent months. Some and agencies are responding to the many how they can best help Panamanians of the attacks have temporarily put the requests from Soviet Christians for with limited resources. HCJB said this station off the air, but the station con- materials, very little material has been was the first interdenominational meet- tinues to broadcast the gospel in English prepared for children, according to Rev. ing in that country in 28 years. and Spanish. Lewis Staton, chairman of the Egermeier The event was co-sponsored by HCJB is involved in Spanish Project. HCJB with World Vision, Latin America television program production as well, "There are 70 million children in the Mission, and Logoi. Spanish radio and has offices in 20 countries with local Soviet Union under the age of 15," programmer Lenin DeJanon traveled radio ministries in Texas, Panama, Staton said, "which is one-fourth of the from Quito, Ecuador, to represent HCJB England, Italy, Argentina, and Ecuador. total population Now that there is at the "Encounter 90" conference. He more freedom between our countries, we said the most important help the chur- are pleased to produce this popular book ches can give at this time is emotional Group Will Translate Bible for the youngsters of the Soviet Union to and spiritual. Stories For Russian Youth enjoy." "The people seem to be in a daze," HENDERSONVILLE, N.C. (NRB) Staton is also heading a national DeJanon said, adding, "They'r in limbo. - Egermeier Project, Inc., a nonprofit fundraising campaign to help raise Many of them don't know what really society, was recently formed for the pur- $200,000 for the first 25,000 books. happened. People are wondering when pose of producing the Egermeier's Bible Egermeier's Bible Story Book was writ- the aid will arrive that the United States Story Book in the Russian language for ten by Dr. Elsie Egermeier and published promised. The church has to face this distribution in the Soviet Union. in 1922. It was revised in 1952. critical situation and minister to people's The organization is working in con- emotional and spiritual needs." junction with the Slavic Gospel Associa- THIS IS MEDIA MONITOR WITH REED IRVINE AND CLIFF KINCAID EGG ON KATHARINE GRAHAM'S FACE Katharine Graham, chairman of The the speakers. The New York Times, by rooms. Journalists are pigeonholed fairly Washington Post Company, has egg smeared contrast, put the story on the front page and by the social scientists as 'liberal Demo- all over her face as a result of her paper's noted that Bush and Quayle had promised crats." Managing editor Len Downie said "trivialization" of a massive pro-life dem- their support to the pro-life movement. Other reporters saw the pro-life movement as onstration in Washington on April 28. But papers and the networks treated the rally "one of those 'fundamentalist,' 'fringe' she can't figure out why-even when her like a major news event. things somewhere out there in Middle own editors admit that elitism and an "inside So what went wrong at the Post? America or Dixie." the Beltway" mentality caused what the Dick Harwood, the paper's in-house critic, Mrs. Graham admitted Harwood's Post's ombudsman called "shabby" cover- wrote a scathing column contrasting the criticisms were valid and that her editors age of the rally. pro-life coverage with that of a pro-abortion goofed, but she would not admit this em- The National Park Police estimated rally a year earlier. The abortion advocates barrassing blunder reflected a liberal the crowd at 200,000. They heard Vice drew a far smaller crowd-but the Post ran newsroom bias. She insisted her staff is President Quay live and President Bush by more than a dozen stories, including the "very centrist, very professional." Why, phone. Cardinal 'Connor of N.Y. criti- front page lead, covering some 15 columns. then, all that egg on Kay Graham's face? cized the media for unfair coverage of the Earth Day, also with a smaller crowd, got 77 pro-life movement. columns of buildup and coverage. As if to prove his point, the Wash- Harwood said the scanty coverage ington Post covered this powerful show of was "to many of the participants, the ulti- pro-life vitality with a 16 inch story in the mate and undeniable proof of the paper's local news section. The story stressed the bias on the abortion issue." He wrote, hot weather, the dispute over crowd size and "There can be no serious debate about the the picnic atmosphere, but barely mentioned existence of 'biases' in American news- (Circle 145 on the Reader Service Card) RELIGIOUS BROADCASTING JULY/AUGUST 1990 29 TECHNICALLY SPEAKING SENTRY HAS NEW DIGITAL source. For information call Sennheiser with a free hardware kit including four 10- CD/STEREO HEADPHONE Electronic Corp. at (203) 434-9190. The 32 panel screws for every 8 3/4 inches of The Digital 880 is the newest CD- FAX number is (203) 434-1759. front slope panel space, plus joining Stereo Headphone from Sentry Industries, hardware for multi-bay configurations. Inc. According to the manufacturer, the AGFA OFFERS NEW STUDIO For more information, contact: Mike new Digital 880 incorporates many key REFERENCE AUDIO CASSETTE Gober, Cabtron Systems, Inc., 200 Anets features found in more costly competitive Agfa Corporation has announced the Drive, Northbrook, IL 6006, or call (708) products, yet is made to sell for $49.95. introduction of an advanced new audio 498-6090. The FAX number is (708) 272- The unit incorporates 40 mm cassette, AFGA SR-XS, that has been 1095. Samarium Cobalt speakers, has a frequen- designed for professional recording studio cy response rating of 20 to 20,000Hz, and reference applications. Available in C-60 MAXI-LITE APRON SHIELDS a sensitivity rating of 105dB. Complete and C-90 configurations, this advanced WORKER FROM RADIATION with phono jacks and a single cord design, Type II chrome formulation, uses highly- The Maxi-Lite video display safety apron is designed to provide protection from radiation emitted by computer dis- play terminals, radio display screens, and any type of video display screens. The lightweight apron provides chest and ab- dominal protection with a .33 millimeter AMERICA layer of lead material. Retailing for $99.95 plus seven dol- lars shipping and handling, the Maxi- apron comes with a lifetime warranty on materials to ensure long-term protection from radiation for people who work at video display screens all day. Contact Maxi-Lite (a division of A.D. Carroll, SENTRY'S HEADPHONE Inc.) at (215) 929-3708 from 9 a.m. to 5 CABTRON'S CONSOLE p.m. (EDT) for ordering information. JVC PRODUCES TIME BASE CORRECTOR/NOISE REDUCER this headphone is warranteed for one year coercive magnetic particles. JVC Professional Products Company against defects in workmanship or The new two-component laminated has begun shipment of the SA-T411U, a materials. For more information contact cassette shell allows the SR-XS to main- time base corrector/noise reducer that util- Sentry at 152-C Lake Ave., Yonkers, NY tain exact phase relationship. The SR-XS izes component signal processing circuits 10701, or call (914) 968-0180. The FAX is suitable for capturing both soft and loud and a noise reduction system to enhance number is (914) 968-5002. music passages. For more information, video performance. The SA-T411U is part contact Agfa at (201) 440-2662. The FAX of JVC's newest line of S-VHS production SENNHEISER INTRODUCES number is (201) 342-4742. and post-production equipment. MKH60P48 SHORT SHOTGUN To assure accurate picture process- The MKH60 is the newest member of "FLAT-TOP" CONSOLE MADE ing, the SA-T411U converts input analog the transformerless MKS family of FOR CONTROL ROOM SETTING signals to 4:1:1 format digital video com- microphones. It has a symmetrical push- The Cabtron Systems, Inc., "Flat- ponent signals. Digital luminance and pull transducer incorporating optimum top" console is engineered especially for color components are time base corrected resistive loading and its transducer is part the communications center and control separately before proceeding to individual of a tuned circuit in a radio frequency sys- room environment. The enclosure has a noise reduction circuits. These noise tem. sturdy, 14-gauge steel frame reinforced reduction circuits maintain noise free pic- The impedance of the tuned circuit is with four 11-gauge corner gusset and ture quality over repeated dubs - beyond low enough to drive a low-noise, Class A seam-welded components for maximum the fifth generation. output amplifier that delivers a high out- rigidity. A 19-degree front vertical slope The SA-T411U includes features put (1.3v) and balanced audio signal permits the maximum possible depth for such as a frame memory for correcting without the need for an output trans- slope-mounted equipment. time base errors over two fields, drop-out former. The MKH60 handles high sound The Flat-top offers three panel compensation, a Y-signal digital delay line pressure levels (135dB). widths, four frame depths, and three slope to adjust Y/C delay in 74-ns steps, switch- There are additional frequency tailor- openings. Front slope mounting angles able AGC, and a black-stretch circuit. The ing switches to roll off low frequencies features 10-32 tapped holes on EIA pat- SA-T411U has a manufacturer's sug- which eliminates rumble and wind noise tern, while front and rear adjustable gested list price of $6950. For more infor- or boost high frequencies for accurate mounting angles have .281 diameter holes mation concerning the SA-T411U, call sound pickup at a distance from the sound on EIA pattern. Consoles are supplied (800) JVC-5825. 30 JULY/AUGUST 1990 RELIGIOUS BROADCASTING OUR MILLIONS OF VIEWERS ARE REACHING OUT FOR YOUR MINISTRY! REACH THEM FOR LESS WITH VPN! Join The Best On VPN Right Now! VPN Reports World Vision Special Richard Roberts Mike Manning Robert Schuller Larry Jones Jerry Falwell Ernest Angley Ben Haden John Ankerberg Jack Van Impe Praise The Lord Morris Cerullo Heart of the Nation Video Program Network Stations Marilyn Hickey St. Jude Specials Rejoice in The Lord Christian Lifestyle Magazine New York, NY Cleveland, OH San Diego, CA Edward McDonough Ever Increasing Faith Los Angeles, CA Atlanta, GA Albany, NY Living Ideas Lloyd Ogilvie Chicago, IL Seattle, WA Richmond, VA Fatima Philadelphia, PA Tampa, FL Marin, CA Dave Deldato Pornography in America-- San Francisco, CA Miami, FL Chico, CA What Can We Do About It? Boston, MA Pittsburgh, PA Albany, GA Amazing Facts Detroit, MI Phoenix, AZ Vallejo, CA Sybervision SoloFlex Dallas, TX Baltimore, MD Las Cruces, NM Moriss Taylor Heros Houston, TX Portland, OR Celebration in Cary Worth More Than A FOR SPECIAL LOW NETWORK MINISTRY RATES Million CALL (800) 445-5876 Drawing Men to Christ Superstars FAX (916) 894-8888 Today, The Bible And You Rolfe Auerbach-President IDEO PROGRAM 3075 Cohasset Road, Chico, CA 95926 NETWORK 230 Fifth Avenue, Suite 1900, New York, NY 10001 (Circle 212 on the Reader Service Card) TRADE TALK WYLL-FM/Des Plaines, III., will in May to head the agency that in- be the newest Salem Communications cludes the ACTS network and radio station when negotiations and ap- programming on 1200 stations. provals are completed. The 50 kw facility, with a purchase price of $8 The Pentecostal Evangel, the offi- million, will serve the Chicago market cial weekly publication of the As- with a format of Christian teaching semblies of God, has named John programs and inspirational music. Maempa managing editor. Maempa has served the last 13 years in the KMJC-AM/E1 Cajon, Calif., denomination's Church School Litera- began its sacred music format April 1. ture Department. For more informa- Recently acquired by Family Stations, tion, call (417) 862-2781. JOHN CORTS Inc. (Religious Broadcasting, April 1990, pg. 27), the new call letters are KNIS-FM/Carson City, Nev., has KECR to match the group's FM sta- appointed Julie Urback as production tion serving the San Diego area since manager and afternoon announcer. Ur- 1963. The two stations will simulcast back will also host the Saturday morn- The Sound of The New Life network ing KNIS Kid's Korner. A graduate of programs to a coverage area of 3 mil- Wheaton College, Urback grew up in lion people. For more information, call Panama before moving to the U.S. to (415) 568-6200. attend school. For more information, call (702) 883-KNIS. John R. Corts has been named WOODROW KROLL executive vice president of the Billy Greg Buick was promoted to Graham Evangelistic Association operations manager for East Towne (BGEA) upon the recommendation of Marketing of Zondervan in Grand Billy Graham and confirmed by the Rapids, Mich. Amy Wilson has joined BGEA executive committee. Corts The Benson Company as coordinator also continues as chief operating of- of Maranatha! Music Promotions. For ficer, a responsibility he assumed in more information, call (615) 742- 1987 when he was appointed vice 6800. president of operations. For more in- formation, call (214) 661-1122 or A good year for gospel music (612) 338-0500. continues to look even better with the scheduled mid-June release of With All BABBIE MASON Back to the Bible has announced My Heart by Babbie Mason. Already the appointment of Woodrow M. known for her appearances at Billy Kroll as general director and Bible Graham crusades, Praise Gatherings, teacher succeeding Warren Wiersbe. and The Crystal Cathedral, Mason Kroll has served as the president of brings enthusiasm and strong vocals CD Vol. 4. For more information, call Practical Bible Training School in which are both expertly captured by (213) 850-5757. Bible School Park, N.Y., since 1980. producer Cheryl Rogers for this During that time he also conducted a second Word records project. Inspira- The 6th annual International daily 15-minute radio program, The tional stations will particularly enjoy Christian Video Association sym- Practical Bible Hour. In 1988 he this "new" artist. For more informa- posium will be held in Denver, Colo., began taping a weekly 30-minute tion, call (615) 255-1675. July 20-21. The main speaker is television program, Down Memory George Barna of the Barna Research Lane. Kroll is expected to move to The Word team has picked the Group. The program also includes re- Lincoln, Neb., in September and be lazy days of summer to give the nod search on video in the 90s and an op- heard daily on Back to the Bible in to rookie Eric Champion. The 19- portunity for producers and dis- late fall. For more information, call year-old's first start in the majors is an tributors to share product information. (402) 474-4567. amazing display of a multidimensional For more information, call (800) 876- performer with Champion taking posi- 2127. Jack Johnson is the new presi- tions as writer, arranger, and producer dent of the Southern Baptist Radio on his self-titled first effort. Coach Sonshine '90 will take place July and Television Commission effective Chris Christian is the only other name 6-7 in Willmar, Minn. Featured on the July 1. Johnson resigned his post as on the roster as executive producer. program are Josh McDowell, Michael executive director/treasurer of the Forever Love and We Are Young are W. Smith, Mylon LeFevre & Broken Arizona Southern Baptist Convention included on Myrrh Radio Collection Heart, Steve Camp, and Newsong. For 32 JULY/AUGUST 1990 RELIGIOUS BROADCASTING more information, call (612) 235- Pa., and WBCR-AM/Wilkes-Barre, 0119. Pa.; Ann and John Hogg, WJSA-AM- FM/Jersey Shore-Williamsport, Pa.; The 16th annual Christian Artists' Janet and Larry Weidman, WGRC- Music Seminar in the Rockies returns FM/Lewisburg, Pa.; Shirley and Burl to Estes Park, Colo., July 29-August 4. Updyke, WRGN-FM/Sweet Valley, Boasting events for the entire family, Pa.; Jackie and Dick Snavely, WCIK- industry clinicians include Billy Ray FM, Family Life Network, Bath, N.Y.; Hearn from Sparrow Records, Word Sherri and Rick Snavely, WCIK- Music's Kurt Kaiser, Bob Helvering of FM/Bath, N.Y.; Margaret and George The Helvering Agency, Rolund Lundy Vacca, WPGM-AM-FM/Danville, Pa.; from Word, Inc., and World Vision's and the Souders, WPEL-AM- ERIC CHAMPION Michael Motley. Artists participating FM/Montrose, Pa. The group hopes to include Cynthia Clawson, the Gaither meet again in the fall. For more infor- Trio, Old Time Gospel Trio, and mation, call (717) 278-1442. Sheila Walsh. For more information, call (800) 827-0099 or (805) 499- According to Broadcasting 4306. magazine, The Inspirational Network in Charlotte, N.C., has been approved North American Congress on the for purchase by Worldwide Evan- Holy Spirit and World Evangelization gelism Inc. for $7 million. The ap- convenes Indianapolis 1990 from proval was granted by the Federal August 15-19. A number of the main Bankruptcy Court judge. The San GEORGE BARNA denominations will each have a com- Diego-based Worldwide Evangelism is plete program with some of the major headed by evangelist Morris Cerullo, speakers being Dan Betzer, Jack who has also offered $45 million for Hayford, Samuel L. Green Jr., and the remaining Heritage USA assets. known as the PTL Satellite Network, Carl Richardson. For more informa- The Inspirational Network, first has been on the air since early 1978. tion, call (800) JESUS-90 or (219) 234-6021. Kingdom Bound '90 will offer three days of fun and ministry August 23-25. Held in upstate New York, par- Bumper To Bumper Traffic ticipants will include Josh McDowell, Frank Peretti, Larnelle Harris, Twila Does Have Its ADVANTAGES! Paris, Babbie Mason, and Margaret Becker. For more information, call (716) 633-1117. A Bumper or Window Sticker is an excellent KSBJ-FM/Humble, Texas, joined form of station promotion because you have in the effort to help the United Bible a captive audience around 8:00-9:00am and Societies raise money to send 30 mil- lion Bibles to Eastern and Central 4:30-5:30pm Monday through Friday, and also Europe and the Soviet Union. For its because most everyone strains to read one. part the station collected $41,000 At Clay Serigraphics, Inc. there is something through a "Bibles for Russia" on-air we want to know to qualify a potential station promotion. The three-week program for our services. Do you have a heart for a consisted of running a half-dozen 60- spiritually dead world and do you have a desire second spots every day asking lis- to do something about it? teners to respond with their support. If this descibes your vision as it does ours Managers from several Christian call us today at: 1-800-678-CLAY. radio stations in northern Pennsylvania and southern New York State and their spouses gathered recently for dinner Clay and an evening of fellowship at the home of Patti and Larry Souder. Those Stuck On Christian Radio 1316 East 6th Street Tulsa, OK 74120 1-800-678-2529 attending the function included Lori (Circle 214 on the Reader Service Card) and Scott Korb, WSCR-AM/Scranton, RELIGIOUS BROADCASTING JULY/AUGUST 1990 33 THE 1 1 Golden K E ^ W ^ To be presented at the 48th Annual National Religious Broadcasters 3. The official NRB Gol- T he purpose of the Na- tional Religious Broad- den Mike Award voting ballot casters "Golden Mike" (NRB) Convention & Exposition will appear in the October Awards is to recognize out- in Washington, D.C., January 25-29, edition of Religious Broad- standing service and merit in 1991. casting magazine. The religious broadcasting. finalists for each category will Through the Golden Mike be listed on the ballot. Awards, it is the desire of NRB to provide a standard of excellence for the industry. 4. Voting will end December 15. Votes will only be Through the years, it has been traditional for religious tabulated from the actual ballot printed in the October edi- broadcasters to nominate their colleagues who have ad- tion of Religious Broadcasting magazine. Any reader of vanced the quality of programs and stations, utilizing new Religious Broadcasting will be eligible to vote. developments in technology to communicate the gospel. For the 1991 Golden Mike Awards, tradition will be taken The criteria for nomination are listed in each category. one step further. Please read through the application on the opposite page, Not only will Religious Broadcasting readers offer decide whom to nominate, and mail that page only by July nominations for each award winner, but they will also vote 31 to: on who should receive a Golden Mike. Given below is the Golden Mike Award Nominations procedure for the nomination and voting processes: c/o National Religious Broadcasters 299 Webro Road 1. A nomination form for the NRB Golden Mike Parsippany, NJ 07054 Awards will appear in the June and July/August editions of Religious Broadcasting magazine. Any Religious NRB and its Awards Committee thanks, in advance, Broadcasting reader is eligible to submit nominations. The everyone who will take the energy and time to be a part nominator, however, must give his name, organization (if of the Golden Mike Awards nomination and voting applicable), and address. process. Remember, NRB uses the annual Golden Mike Awards to encourage its members, to recognize their 2. Nominations will be submitted to the NRB Awards desire for excellence in serving the Lord, and to provoke Committee on August 1. The committee will screen the good works without sacrificing integrity. May the Lord nominations and select three finalists for each category bless each one who participates. by August 15. THE 1991 NRB "GOLDEN MIKE" AWARDS NOMINATION FORM RELIGIOUS BROADCASTING TECHNICAL ACHIEVEMENT HALL OF FAME IN BROADCASTING (Presented to a Christian broadcaster who has (Presented to the organization which has developed achieved wide recognition in a religious media com- and marketed the most significant technical advance- munication with the highest standards) ment helping to facilitate religious broadcasting)* NRB MILESTONE AWARD BOARD OF DIRECTORS' AWARD (Presented to an individual or organization for 50 (Presented to a distinguished individual who, while an years of continuous service in religious broadcasting) avowed Christian, may not necessarily be in the field of electronic communications)* WILLIAM WARD AYER DISTINGUISHED SERVICE AWARD PRESIDENT'S AWARD (Presented to an individual or organization for out- (Presented to the individual, organization, agency, standing contributions to the field of broadcasting)* music or publishing company, etc., that has made a deserving contribution to religious broadcasting)* RADIO STATION OF THE YEAR INTERNATIONAL AWARD (Presented to the most deserving religious radio station in the U.S.) (Presented to the most deserving religious broadcaster [individual, station, program producer, TELEVISION STATION OF THE YEAR etc.] from outside the U.S.) * Award may be presented to a non-broadcaster (Presented to the most deserving religious TV station in the U.S.) PLEASE NOTE: Nominees do not have to be confined to just one award category. RADIO PROGRAM PRODUCER OF THE YEAR Name of nominator (Presented to the most deserving U.S. religious radio program producer) Organization (if applicable) TELEVISION PROGRAM PRODUCER Address OF THE YEAR (Presented to the most deserving U.S. City/State/Zip religious TV program producer) Please mail nominations by July 31 to: Golden Mike Award Nominations c/o National Religious Broadcasters 299 Webro Road Parsippany, NJ 07054 NRB PAST AWARD RECIPIENTS Since 1985 DISTINGUISHED SERVICE AWARD RADIO STATION OF THE YEAR 1985 Mark Fowler, FCC Chairman 1988 KJNP, KFIA Neal Doty & Sherman Williams, Redwood 1989 KURL, KKLA Chapel, Clay Evans, What A Fellowship Hour 1990 WIHS, Middletown, CT Orva Koenigsburg, Domain Communications 1986 Patrick Buchanan, Paul Bearfield Bishop Samuel L. Green, Jr. 1987 Steve Allen, Joseph Barbera, Ted Engstrom TELEVISION STATION OF THE YEAR Paul Freed, John D Jess, Ralph Montanus, Sr. 1988 WCFC-TV Stephen Olford, Luis Palau 1989 WPCB-TV 1989 Oswald C. J. Hoffmann, The Lutheran Hour 1990 WACX-TV, Orlando, FL 1990 Thomas Zimmerman, Robert E. Cook E. Brandt Gustavson RADIO PROGRAM PRODUCER 1988 RELIGIOUS BROADCASTING Focus on the Family, International Media Services HALL OF FAME 1989 Hope for the Heart 1985 Jerry Falwell, The Old Time Gospel Hour 1990 Money Matters 1986 Theodore H. Epp, Back to the Bible (posthumously), M. G. (Pat) Robertson, Christian Broadcasting Network 1987 Thos. F. Zimmerman TELEVISION PROGRAM PRODUCER 1988 Charles Stanley, In Touch Ministries 1988 There's Hope 1989 J. Vernon Mcgee, Thru the Bible 1989 Love Worth Finding 1990 Billy Graham Evangelistic Association MILESTONE AWARD 1985 Nation's Family Prayer Period BOARD OF DIRECTORS AWARD 1986 William and Annie Schafer, The Lifeline Hour 1988 Richard E. Wiley Celia Webb, Norman Vincent Peale 1989 Sen. Bill Armstrong 1987 The Biola Hour, The Calvary Hour, Samule Kelsey, Ernest C. Manning, Noah Ed- ward McCoy, Sunday School of the Air, Wealthy Street Baptist Church TECHNICAL ACHIEVEMENT 1988 Park Street Church 1988 United Video 1989 Back to the Bible Broadcast, Chapel of the Air 1989 Joseph Flaherty (CBS) Haven of Rest, Radio Bible Class, KDRY/San 1990 Adventures in Odyssey Antonio, TX, Berean Bible Society 1990 The Bible Study Hour, Jack Wyrtzen Chaplain Ray Hoekstra, Voice of Calgary, Back to the Bible, The Frazier Gospel Hour, PRESIDENT'S AWARD John D Jess, Mel Johnson 1989 Charles Colson 1989 Billy Graham PROGRAMMING ISSUES The emergence of Contemporary Hit (AOR) stations. We have discovered that Gleason's "Children of Choices," and Radio (CHR) in the realm of Christian those 30 to 45-year-olds who have been Mastedon's "Love That Will Survive," all radio is relatively new and is still very Christians for less than five years tend to of which would be unrestricted cuts. much evolving. Though it is difficult to be accept the harder edged CHR than those WAYJ's music and program directors are specific, today there are probably 20 out- who grew up in a conservative Christian responsible for these determinations. lets that would consider themselves to be home. Our drive time slots are heavily CHR-oriented. There is still so much to be learned in saturated with currents and re-currents Of course, further examination this fairly new approach to Christian radio. (about 70 percent) with the general inten- reveals that there is still a wide diversity of At WAYJ we are in the process of develop- sity of a secular CHR station during opinion as to the definition of a CHR sta- ing various research projects to better un- daytime programming. Daypart structure tion, since the format, at least in the Chris- derstand who the real potential audience is becomes more critical with CHR than A/C tian perspective, is still in its infancy. for Christian CHR outlets. or Inspirational, with middays (9 a.m.-2 Female intensive CHR stations com- The methodology of WAYJ-FM's p.m.) a little softer, as less talk segments prise the bulk of this small but growing music rotation, intensity control, artist are aimed at offices or business estab- group, while some facilities are becoming selection, and dayparting structure is un- lishments. more male and teen focused, at least in cer- dergoing some fine tuning even as I write A comprehensive overview on rota- tain dayparts. Dayparting is more this feature. The most noticeable change tion structure would easily require an en- prevalent in this format and we will brief- has been a tightening of our overall artist tire separate article for most CHR outlets. roster and song selections. Two years ago For lack of space and time, "WAY-FM" artists like Wayne Watson, Glad, and Scott rotates three categories of currents divided CHR Format On Wesley Brown would have been included by intensity and style as outlined earlier. in our mid-day rotation. Sixteen currents are in each grouping with Christian Stations: We have now narrowed our A/C cur- each cut airing every 5 to 6 1/2 hours. A rents to a more rock ballad mode like those small grouping of eight power currents airs Momentum Builds from Liaison, David Mullen, Idle Cure, more frequently (3 1/2 to 4 hours). and Margaret Becker. It is not that we have Song life in the current category can abandoned A/C hits, we have just become range from six to ten weeks before moving more selective SO when we slow down in into re-current lighter rotations. Golds are by Bob Augsburg the clock, we still maintain a sound consis- also stylistically grouped for better daypart tent with our overall young image. control with power gold selected cuts ly deal with that aspect below. The present design of our format receiving more airplay. A total of 450 to A typical Christian CHR outlet clocks is music intensive oriented. We are 500 titles comprises our gold library at a defines its target cell group as females 18- working with nine clocks broken into the given time with 25 titles rested and 34, adults 18-30, or even 12-34. However, following dayparts: 6-9 a.m., 9 a.m.-noon, replaced monthly. you cannot define a CHR potential noon-2 p.m., 2-4 p.m., 4-6 p.m., 6-8 p.m., I wholeheartedly agree with Joel audience without first exploring the 8-10 p.m., 10 p.m.-2 a.m., and 2-6 a.m. Denver's remarks in Christian Research psychographic complexion of this young Currents and recurrents are divided into Report (CRR) alluding to the importance growing audience. three categories: A/C Hits, Pop/Dance, and of personality (especially in the morning), To my knowledge, no comprehensive Rock. and enthusiasm on CHR stations. WAYJ research has been conducted on this mat- Within the latter two groups there are has placed a great deal of emphasis on ter relating to Christian CHR. Since I have sub-categories that must be carefully quality air talent and exciting image been personally involved in formulating maintained to achieve balance during any promos and contents. WAYJ, a more male/teen CHR facility, I given week. Within our Pop/Dance group Mark Rider, director of operations, have learned a few characteristics of our you would find currents representing the also hosts and produces our Christian ver- adult core which is psychographic in na- Urban element such as the Winans' "It's sion of a morning ZOO along with co-host ture. Time" and the Witness tune "Old Steve Dees. Hiring talent of Rider's It becomes more apparent to me Landmark." caliber, as I see it, is the single greatest need everyday that there are more 30-45-year- Also within this category we include in Christian radio today, especially at the old "rockers" in the church than I first mainstream CHR and Light Rock cuts like A/C and CHR level. suspected. We have found that this group David Mullen's "Heavens to Betsy," Dana Unfortunately, many at the ownership is largely comprised of believers who have Key's "Up From the Dead," and Margaret helm have not yet caught the vision for recently come to Christ or who have Becker's "This Is My Passion." Lately we high bred professionalism which can only returned to Christianity after a number of are incorporating a greater percentage of be achieved by hiring the right people. years apart from church involvement. dance tunes and Rap, including currents by There are also more rock-loving Arcade, ETW, Nu Colors, and Deniece Bob Augsburg is president and general adults who cannot identify with tradition- Williams. manager of WAYJ-FM in Fort Myers, Fla. He al Christian radio, having previously lis- Among our rock currents and re-cur- also heads Programming Plus, a company providing promo packages, sharathon tened to secular Adult-Contemporary rents there will be found mainstream songs fundraising assistance, and reel-to-reel (A/C), CHR, or Album-Oriented Rock like Petra's "I Love the Lord," Michael formats. RELIGIOUS BROADCASTING JULY/AUGUST 1990 37 THE BOOK SHELF Disciplines of the Home question. He has had to find answers for A Grip on Your Money. by Anne Ortlund the real problems. There are people who "In my work, I've realized that Word Publishing want to know more than where did Cain children are not taught how to properly When a family get his wife. They need to know how to handle money anymore," says Burkett, is going in 17 dif- deal with a spouse who sexually abuses who has also developed a Bible study DISCIPLINES ferent and simul- his kids." course for middle schoolers entitled Sur- taneous directions, Divided into nine chapters, the book viving the Money Jungle. it may be time to contains Earl Paulk's answers to the "Many young adults develop bad HOME check the spiritual most asked and most difficult questions financial habits that stay with them for barometer. Is the encountered in his more than 45 years of life, contributing to lots of stress and home still a center ministry. Subjects deal with Christian shaky marriages." for restoring, nour- growth and ministry, relationships, race The program in Get A Grip on Your ishing, comforting, relations, parenting, addictive habits, Money takes the student all the way AnneOrtlund and inspiring family finances, health, government, science, from finding a members? Or are and others. job to buying a first home and GET A GRIP life's pressures cut- ting into the spiritual fabric of the family selecting life in- ON YOUR MONEY unit? The Moral Catastrophe: surance. It pre- The Future Survival of the Best-selling author Anne Ortlund pares students to A Teen Study American Family in Christian warns that today's typical family is so make day-to-day Financial busy that it's in danger of being caught by David Hocking financial deci- Management up in society's inevitable slide away Harvest House sions. from God. Reversing this trend, says Author and radio Bible teacher Dr. Get A Grip Ortlund, requires a change in priorities. David Hocking addresses the declining on Your Money In Disciplines of the Home, Ortlund moral fiber of America and the resulting utilizes both a tells families how to re-establish them- consequences that we face in The Moral student workbook and a teacher's guide. selves on solid ground by living life with Catastrophe: The Future Survival of the A public school version of the course more simplicity and greater elegance. American Family. was scheduled for a spring release as She suggests two "drastic don'ts" and Hocking addresses such questions well. Both Surviving the Money Jungle ten "drastic do's," showing how families as: How can we restore strength to the and Get A Grip on Your Money are can not only survive but also thrive on family unit? What hope is there for the available from Gospel Light Publica- less money, more time, and more ex- addict, alcoholic, or homosexual? Do tions. posure to each other. religion and politics mix? and How can Anne Ortlund and her husband, Ray, we raise our children to be morally are founders of Renewal Ministries. Ray responsible? Merchandising The Anointing is also the president of Haven of Rest Resisting sugar-coated answers for Developing Discernment For Ministries based in Los Angeles, Calif. moral revival, Hocking wrestles with the These Last Days reality of America in the 1990s. He by Rick Renner simplifies the confusion to a key issue: Rick Renner Ministries 101 Questions Your Pastor How as individuals will we turn our In his book Merchandising The Hopes You Never Ask hearts toward God and His design for Anointing, Rick Renner takes a fresh by Don Paulk and Earl Paulk the family and morality? look at what the Scriptures teach regard- Kingdom Publishers That could be the only course for ing false prophets and teachers. Bishop Earl Paulk and Don Paulk, individual survival in a culture that may Renner tackles hard issues - for brothers and fellow pastors of the Chapel not get any better. Dr. Hocking is heard example, do you tell the Body of Christ Hill Harvester Church in Decatur, Ga., on the radio broadcast, The Biola Hour, at large when a false prophet or teacher have developed 101 Questions Your Pas- and is senior pastor of Calvary Church is in the camp? Or do you deal with it tor Hopes You Never Ask from among in Santa Ana, Calif. privately, so as to protect those who are those that have been raised by members in the ministry and have been associated of their 10,000-member congregation. with the false teacher? What if a prophet The Paulks conduct a question and Get A Grip on Your Money or teacher refuses to submit to a local answer session every Wednesday eve- by Larry Burkett pastor? ning at Chapel Hill Harvester Church. It Gospel Light Publications The up-front approach taken by is from those meetings that their new Believing that it's never too soon Renner to a difficult subject offers release has been developed. for young people to know how to handle readers sound Biblical advice on how to "He has seen and heard every situa- money, financial expert Larry Burkett, in handle these situations. Renner is the tion you can imagine," says Don of his cooperation with Focus on the Family, president of Rick Renner Ministries older brother Earl, adding, "He has had has put together the 13-week teen study based in Tulsa, Okla. to deal with more than a theoretical in Christian financial management, Get 38 JULY/AUGUST 1990 RELIGIOUS BROADCASTING SS OR NET INCOME AN OTHERS? AGAINS FINANCIAL TRATE DRINKING WHO AND LUST FUL? UR KID But they did ask SICKE about sex, drug money, cults, homosexuality, faith, IR 101 OLV GH teenagers, alcohol, dancing YOU GETTIN OME P Every Wednesday evening Bishop Earl Paulk and Pastor Don Paulk MNITED EN WHY? field life's most difficult ques- PASTOR ANOT QUESTIONS tions from their 10,000+ congregation. No subject is off limits, no topic is left HOPES LLIM YOUR PASTOR HOPES unanswered. Chances are, if you have had YOU a question you were too CORRE YOU NEVER ASK! OFFICE embarrassed to ask it's in NEVER there. "Y AND 30 By DON PAULK ANCIAL Available in your local ASK! ON EN & EARL PAULK Christian bookstore or ARRING order direct. WE TO WHY ISBN 0-917595-36-X Available from PALLKIPALIK EX-HU MENT DEAL ACURSE A DETERRENT DRUGS? OF GOD GIVABLE TO UPON CRIME? SIN? THE GAY IS GETTING is COMMUNIT IT WRONG A AVASECTOMY FOR DRUGS MEN IN FRONT SINFUL? OF SHOULD MY Spring Arbor Distributors $12.95 Hardbound. Order today by phone: 1-800-241-4702, or write: Kingdom Publishers, P.O. Box 7300, Atlanta, Georgia 30357 KINGDOM DLIDLICI CLASSIFIEDS HELP WANTED ideas - proven results. Fast turnaround owner who rewards results. Proven track CENTRAL CALIFORNIA COAST via FAX. One-two ads $25; three ads record in medium and major markets. 10,000 WATTS, 660 AM 1.5 MILLION $30. Currently p.m. drive/production at Leader, motivator, trainer, risk taker - coverage. Only Christian station in Santa major market CCR. Contact Terry knows good radio. Will relocate for Barbara & San Luis Obispo Counties. Clevenger at (816) 444-5017 (FAX) or quality opportunity. Past president SW Need to upgrade sales team. Looking for (913) 649-7665. chapter NRB. Call Jack at (817) 483- successful people with track record in 4630. Christian radio. Salary plus commission. CHRISTIAN WITH 17 YEARS of professional experience in media. Cur- TELEVISION DIRECTOR/EDITOR Quality place to work. Quality area to live. Send cover letter, resume, salary rently government-employed as a with 17 years experience, seeks employ- history, and references to: KGDP, 3070 television photographer. Shoot and edit ment with a Christian organization: Skyway Dr., Suite 501, Santa Maria, CA tape, have produced ENG spots for in- Would like to make training and per- 93455. house news program. Do studio produc- sonal growth-type video productions tions also; lighting, camera, production depicting dramatic slice of life Christian SITUATIONS WANTED assistant. Previous work in corporate situations. Resume and tapes upon re- video and community cable. Formerly in quest. Call or write Jules Hobbie, 112 EXPERIENCED COMMERCIAL film post-production in seventies; held a Burlington Ct., Dothan, AL 36301, (205) CHRISTIAN STATION MANAGER position as editor at WPGH-TV. Recent- 793-3910. looking for growth-oriented company ly CMX 3600 trained. Seek position as with godly priorities. Thirty-one years cameraman and/or editor, associate FOR SALE old, energetic, results-oriented. Presently producer, or production assistant. Am in northeast, would consider relocating ALTA PYXIS DUAL TBC with Digital quite capable, creative, and have a will- Effects Video/Audio Switcher. Like new under right circumstances. If you want ing attitude to serve. Ephesians 2:8-10. someone who will operate your station except for small chip in paint. Original Contact Greg Gans at (215) 886-1035 or as you would operate it yourself, let's packaging and instruction manual, call NRB for resume. $3300. Also 2 RCA TA-19 Video talk. Call Scott Korb at (717) 969-4306. Processing Amplifiers with service PRODUCTION SPECIALIST, with ASSISTANT PROGRAM DIRECTOR manuals. $100 for pair. Grapevine professional, upbeat, sincere on-air ap- and morning man at small market combo Productions, 1105 N. Front St., Niles, proach, seeks full-time position with for two years seeks new challenge in MI 49120, (616) 684-8433. commercially supported adult contem- Christian setting. Large market on-air ex- porary or contemporary Christian radio COMPLETE COMPUTERIZED MUL- perience in four formats, including station. I have six years of experience in TIMEDIA PACKAGE, contains 11 Christian contemporary production broadcasting and am looking to make a Kodak slide projectors with 3 tiered values. Contact Bob Mohr, 110 Pennsyl- career move. For tape and resume, call stacker stands, 16 mm projector, 27' X vania Ave., Apt. 3, Cumberland, MD Robert at (607) 776-2876. 10' screen with dress kit and scrim, 3 21502 or call (301) 777-5400 after 10 smaller screens, Apple computer with a.m. weekdays. COMING IN FROM THE COLD: Suc- projector interface units, Electrosonic cessful radio GM, working as broadcast computer dissolve units, 4-track tape 15-YEAR PRO AVAILABLE for free- consultant for past three years, wants deck and more. Drastically reduced pric- lance copywriting. Creative, saleable GM or GSM position with progressive ing. Call (407) 830-6636. FIND YOUR NEXT JOB with UNUSED CALL LETTERS THE CHRISTIAN MEDIA FOR SALE MAILING LABELS DIRECTORY AM FM TV R dataworld® 4500 COMPANY LISTINGS! INDIANA/ILLINOIS 6 kw Labels/Stations/Video/Producers Class A FM. Call 301-652-8822 800-368-5754 Free Info-James Lloyd-Box 3 (404) 576-4488. Ashland, OR 97520 (503) 488-1405 FOR SALE FOR SALE TERRAIN SHADOWING POPULATION DENSITY dataworld MAPS SOUTHEAST UHF TV CP with MIDWEST CLASS A FM with CONTOUR COVERAGE SPECIALS coverage in two ADI's. Call C-2 upgrade filed. Call (404) 576-4488. (404) 576-4488. (301) 652-8822 (800) 368-5754 40 JULY/AUGUST 1990 RELIGIOUS BROADCASTING Aquila Seeks Priscilla Gifted Writer Makes Amazing Offer for Wife Calif. Man with Global Vision Some adjectives supplied by friends: "witty, generous, good listener, helpful, Looking for Proverbs 31 Woman honest, loyal. I'm also a night owl and compulsive reader. Special loves: global trends, music, by James Rutz language, and sports (golf for fun, rac- quetball for excercise, chess for blood). COSTA MESA, Calif. - Do you I also like mountains, collies, warm know an outstanding Christian rains, old Bogart movies, and candle- woman who is not yet married? light dinners (eating, not cooking). If so, you'll enjoy reading this, and Drum Roll, Please so will she. And now, here's the "amazing offer": As you've surmised, I'm a limited send me your best friend, and I'll send edition guy in search of a rare edition you around the world! gal, a woman after God's own heart. You'll have a reserved seat at the Of course, it would help if she's a wedding, and as a token of my deep ap- blend of Mother Teresa, Madame preciation, I'll present to you at the re- Curie, Mary Lou Retton, and Jessica ception two round-the-world tickets (or Rabbit. (Well, it never hurts to ask.) some comparable gift if you prefer). Time Out So tear out this ad and show it to your friend today. Because this offer is so As a busy freelancer, I'm usually Do You Know This Woman? brief, your chances of success are high booked up months in advance. But now if you heed my only three firm require- I've overhauled my schedule to make restricted-access nations are ments: she must be fit and trim, not di- time for an energetic friend with partner potential, someone who: opened up to Christ by hundreds of vorced, and under 6'1" (or have lousy is extra bright and loves God's thousands of tentmakers from 40 coun- posture). tries. Tell your friend to have some fun and Word. write me a few lines about herself - TV commercials convert more has a servant's heart and is sought out for help and advice. people to Jesus than to Jordache. and please enclose a photo (returnable), a must. The address is: Jim Rutz, 1300 is in love with excellence and print evangelism becomes scien- tific - and successful! Adams #8K, Costa Mesa, CA 92626. not afflicted with the Picket Fence Syn- These are some of the dreams I'd like I promise to reply. drome. to share with your friend. I'm now de- P.S. If you are the lovely lady this ad is interested in world evangeli- voting half my time to projects I've is about, don't be shy. Just as this ad is a zation. launched to reach all these goals. step of faith for me, make your re- is fun to be with! Now you see one reason I need lots of sponse a step of faith for you. Cut out Somewhere in this fascinating world the middleman and reply now, before help from a woman who knows how to there must be such a woman - still a your friends see this. We could spend draw on the power of God! If you have a happy bachelorette (at age 27-40 or so), friend like that, tell her to write me. Sit their ticket money on a honeymoon in a Priscilla looking for her Aquila, a one- on her! Twist her foot! Bora-Bora, Paris, Wheaton - you name it. Write to me! man woman looking for a man with Disa & Data A Heart for the Whole World She'll want to know a few details I live for the day when: about me, so the suffering church from Berlin to I'm 6'1", 175 pounds sky blue Beijing gets plugged into the rich and eyes, golden retriever brown hair sophisticated western church, thus but- M.A. in communications theol- tressing them and revitalizing us! ogy: evangelical politics: rabid worship services are opened up to right strong family background, full participation by everyone and the but never married (still in the original church is transformed from an audience box) open on kids available w/ to an army. or w/out beard, but one size only, no re- America is rebuilt as several mil- funds or exchanges. lion young Christians pour into posi- I've been a writer and consultant to tions of influence and service rather both secular firms and Christian minis- than seeking jobs for the usual hedonis- tries, such as World Vision, Wycliffe, tic reasons. Youth for Christ, etc. (Circle 210 on the Reader Service Card) COOKING WITH COOK palling misery shared by millions of reverie. You are never really satisfied people in a land of enchanting beauty, in- until your soul is held in the everlasting credible riches, and iron-clad societal arms. Too many of us are marked by the barriers. Indians are a beautiful people. uneasy feeling that we are missing some- When an Indian smiles, the whole world thing. We are chronically unsatisfied lights up. while frantically seeking success. But my heart broke for the needs that Only the loving touch of the Heaven- I saw all around me, with that greatest of ly Father will quiet your spirit and satis- all needs predominant, the need for fy the God-hunger built into your heart. Christ. Beside all that, I had been All of which takes time - time spent in There's No Place miserably ill for a week or more. I could His presence, until you are one with The barely get on the plane, and was glad to Almighty and with His purposes for you. Like "Home" For leave. Take a page or two from the lives of Now I was in Switzerland. You can others: Daniel waited on God for three God's Children be sure that Merrill Dunlop and I enjoyed full weeks until he heard from heaven. that breakfast of freshly baked rolls, crus- John the Apostle was "in the spirit on the by Robert Cook ty on the outside, tender on the inside, Lord's day," waiting on God. Jesus, our with the usual accessories: thick straw- Blessed Lord, spent all night in prayer to berry jam, sweet butter, and hot, strong God, and on several occasions was found I awoke one morning in 1948 to the coffee. I remember saying to Merrill, praying "a great while before day." comfortable feel of a down-filled quilt "This must be what it's like to wake up in Your human spirit - and the efforts and the smell of freshly baked bread. I heaven!" you put forth from day to day - will be was in Switzerland, where every blade of Strangely, however, there was some- blessed in direct proportion to your grass looks as though it has been thing missing. You guessed it: We weren't awareness of the presence of God. You manicured, and where, they say, you can home yet. The real satisfaction would are never really "home" until you are held leave your wallet on a railroad station come when the plane touched down in in the everlasting arms of your Heavenly bench and come back three hours later Chicago, and we were in the arms of our Father. and find it still there, untouched. (I never loved ones. That moment would provide tried it, however.) more heaven-like joy than Basel or Dr. Robert Cook is Chancellor of The King's Two days before, I had been in Cal- Geneva ever could. College, the speaker on The King's Hour cutta, my very soul wrenched with the ap- broadcast, and a member of NRB's Execu- Which brings me to the point of this tive Committee. He lives in Tannersville, Pa. LOOKING AHEAD CHRISTIAN BOOKSELLERS' NRB SOUTHCENTRAL ASSOCIATION (CBA) CONVENTION REGIONAL CONVENTION July 14-19, Denver, Colorado October 5-6, Nashville, Tennessee NRB SOUTHWEST NRB MIDWEST REGIONAL CONVENTION REGIONAL CONVENTION July 18-20, Dallas, Texas October 10-12, Chicago, Illinois 27TH ANNUAL CONFERENCE ON NRB EASTERN CHRISTIAN STEWARDSHIP REGIONAL CONVENTION September 9-12, Kansas City, Missouri October 18-20, Sandy Cove, Maryland NRB WESTERN NRB CARIBBEAN REGIONAL CONVENTION REGIONAL CONVENTION September 13-15, Los Angeles, California November 12-13, San Juan, Puerto Rico NRB SOUTHEAST NRB 48TH ANNUAL REGIONAL CONVENTION CONVENTION & EXPOSITION September 20-22, Atlanta, Georgia January 25-29,1991, Washington, D.C. 42 JULY/AUGUST 1990 RELIGIOUS BROADCASTING pment Manufacturers/Distributors ital Services Corp, 3622 NE 4th St, Gaines- the :, FL 32609, 904-377-8013; John T Davis, ; Ann L Merideth, vp/mktg; James M Seipp, : vp; Digital effects systems, combined cher and digital effects system count Video Warehouse, PO Box 36, Mt ONLY pect, IL 60056, 800-323-8148; Marc ssman, sls mgr; Sales of industrial video and o equipment Directory of Religious Broadcasting by Laboratories Inc, 100 Potrero Ave, San cisco, CA 94109-4813, 415-558-0200; Kevin phinee, vp/sls & mktg; Joan Allen, vp/ad- ced mktg; Bob Schein, vp/motion pic div; ufactures signal processing and noise reduc- systems for the recording, broadcast, video SECTIONS: film industries; Dolby Soundlink digital audio Radio Stations atellite and cable transmission Cable Radio Stations evision Stations - FLORIDA International Radio Television Stations ORIDA Group Ownerships OF Radio Program Producers arwater TV Program Producers LF-TV Channel 22 *, 6922 142nd Ave N, o FL 34641, 813-535-5622, FAX 813-531- Satellite Program Services '; MARKET: Tampa/St Petersburg; OWNER: Equipment/Suppliers stian TV Corp; PRES: Robert Andrea; VP: MacAllister; TREAS: Kurt Stowers; GEN The 1990 Advertising Agencies R: Robert D'Andrea; STA MGR: Robert ndres; PROG DIR: Cardin Hesselton; SIC DIR: Arthelene Rippy; NEWS DIR: Directory of Donor Management ert Kennedy; SALES MGR: Cardin Hessel- Audio/Video Production OFFICE MGR: Ginny Oliver; CHIEF ENG: Religious Music Publishers Bryan; PROD DIR: Jack Jarvis; CLASS: mercial 500 kw-vis, paid prgrms; NET- Broadcasting Booking Agents RK: CTN; HRS of OPER: 24; COMM 'ES: 60 min start $570; FORMAT: religious Print Publishers hrs VA - Radio Stations Clip this coupon and receive a $10.00 discount on each directory! WA tendorf C 1580 AM *, 2535 Tech Dr, Suite 303, endorf IA 52722, 319- 332-7579; MARKET: YES! Please send me 1 cities; OWNER: KBQC/Larry L Lewis; copies of the S: Larry L Lewis; GEN MGR: Larry L 1990 Directory of Religious Broadcasting s; PROG DIR: George Marshall; MUSIC George Marshall; SALES MGR: Carol J $49.95 (39.95 with this coupon) each for non-members or e; OFFICE MGR: Aleta Lewis; CHIEF : Chris Downs; CLASS: Commercial 500 $34.95 (24.95 with this coupon) each for NRB members. paid/sustaining prgrms; NETWORK: CBN; IENCE PROFILE: 25-54; HRS of OPER: 6 CLIP THIS COUPON and mail with your check or credit card :45 pm; FORMAT: religious fulltime, gospel authorization to NRB, 299 Webro Rd., Parsippany, N.J. 07054. Tel. 201-428-5400/Fax# 201-428-1814. For first class majl add $4.00. Foreign mail add $15.00. Name HOLD Organization the Address entire City State Zip Telephone # eligious Broadcasting VISA MC Exp. date Signature Industry in the palm of Acct.# your hand! Please send me info on ADVERTISING in the 1991 Directory of Religious Broadcasting. LATE NEWS TRANS WORLD RADIO ADDS THREE LANGUAGES TO SCHEDULE, FOUR MORE COMING As part of an ongoing effort to reach the world with the Gospel message by the year 2000, Trans World Radio (TWR) has announced its intention to add four new languages to its broadcast schedule before the end of the year. Among those added in recent months are the Soviet Asian language of Uzbek and the Indian languages of Garhwali and Bhojpuri. There are 15 million in the USSR whose language is Uzbek, over 1.2 million in India who speak Garhwali, and 41 million Bhojpuri speakers in India and Nepal. "We are excited about reaching these people groups because they have little or no chance of hearing the Gospel by any other means," said Mark Christensen, director of broadcaster relations for TWR. "We especially appreciate the teamwork of our cooperating broadcasters who have assisted with program material and sponsorship for these broadcasts." A total of 86 languages has been targeted for programs by the four international broad- casting organizations - TWR, HCJB, FEBC, and ELWA (SIM International) - in a cooperative effort begun during 1985 to reach the world with the Gospel by the year 2000. FOCUS ON THE FAMILY WELCOMES NRB'S EXECUTIVE DIRECTOR, FELLOW MINISTRIES Focus on the Family recently hosted, at its Pomona, Calif., head- quarters, NRB executive director E. Brandt Gustavson and several other Southern California-based NRB member organizations. Among those visiting with Focus on the Family president James Dobson and his staff were, from left in photo: Ray Ortlund from Haven of Rest, Ambassador Advertising's Jon Campbell, Jerry Frey and Chaplain Richard Davenport of Armed Forces Radio-TV Services, Chuck South- cutt from Let God Love You, Cynthia Swindoll of Insight for Living, Focus on the Family's Mike Trout, Carrie Hayner, and Chuck Bolte, Dr. Gustavson, Ed Atsinger of Salem Communications, Focus on the Family's Joy Blowers and Rolf Zettersten, Dick Marsh of Marsh Broadcasting, Jim McAnlis from Thru the Bible, KKLA Radio's Den- nis Worden, and Al Sanders of Ambassador Advertising. FIFTH ANNUAL ACTS AWARDS GO TO 14 DIFFERENT CATEGORY WINNERS Medallions were presented to affiliate winners in 14 categories at the American Christian Television System's (ACTS) Fifth Annual Awards Ceremony. The event was telecast live nationwide from Travis Avenue Baptist Church in Fort Worth, Texas. Medallions were presented to the ACTS board of Laurel, Miss., for Affiliate of the Year; Channel 39, Phoenix, Ariz., for Program of the Year; Little Rock, Ark., ACTS for Spot of the Year; and Texarkana, Ark., ACTS for public relations. In addition to honoring af- filiates, ACTS recognized Day of Discovery, a Radio Bible Class presentation produced in Grand Rapids, Mich., as the best network program by an associate producer. ACTS offers religious and family-oriented programming accessible to seven million cable television households and 2.2 million households via full and low-power television stations. SIM MISSIONARIES MAINTAIN SERVICES DURING LIBERIAN CIVIL WAR While negotiations continue between armed insurgents and the Liberian government, SIM (formerly Sudan Interior Mission) missionaries continue to broadcast at the mission's radio station ELWA in the capital city of Monrovia. Although foreign embassies have advised their personnel to leave Liberia, according to SIM deputy general director W. Harold Fuller, 18 SIM missionaries remain at the radio station and the min- istry's hospital to continue basic services. Adults and children involved in ELWA's grade school and other ancillary ministries have been temporarily evacuated. Inland, another 20 SIMers continue their work in com- munities not affected by the conflict. "We're praying there won't be further bloodshed in the country," stated Fuller. "As to our presence in the country, both the government and the insurgents appreciate the service which SIM provides by radio and medicine. ELWA is the only source for many of them to hear news as well as the gospel in their own languages," he added. Radio ELWA was Africa's first Christian station, begun in 1954, and now broadcasts in over 40 languages. JOHN G. MITCHELL, MULTNOMAH FOUNDER & RADIO SPEAKER, DEAD AT 97 John G. Mitchell, a founder and chairman of the board of Multnomah School of the Bible in Portland, Ore., died May 17 at the age of 97. Dr. Mitchell was also known through his daily radio broadcast Know Your Bible Hour and the much-repeated phrase, "Don't you people ever read your Bibles?" He was born in South Shields, England. 44 JULY/AUGUST 1990 RELIGIOUS BROADCASTING SPACECOM SM SYSTEMS Make your radio broadcasts soar into the 90's with reliable, crystal-clear signals that Christian Radio Networks like Ambassador, IBN, USA Radio and Moody count on. SpaceCom Systems. A new name for a new decade of excellence in satellite communications. Call 1-800-950-6690 Down-to-earth satellite solutions. TM (Circle 125 on the Reader Service Card) Who Goes There? A life without Christ looks just like this street. realize it or not, your station is on this street But where there is air to breathe, your station is every day of the year. If you take us with you, there. And where you are, we are. We're we'll do what we do best. Air Wonderful Wonderful Words of Life, the 15-minute weekly Words of Life every week. You'll like the radio outreach ministry of The Salvation Army. bright new sound of our program. Call for our Who goes there? You do. And whether you new audition kit at 404-728-1300. You and The Salvation Army Partners in Ministry SALVATION LARMY (Circle 204 on the Reader Service Card) HE OFFICIAL PUBLICATION OF NATIONAL RELIGIOUS BROADCASTERS SEPTEMBER 1990 RELIGIOUS BROADCASTING EXPLORING THE PARADOX WITHIN FUNDRAISING FUNDRAISING ITS REAL PURPOSE $ THE HIDDEN MINISTRY BREAKING THE STEREOTYPE NRB MIDWEST CONVENTION CHICAGO, ILLINOIS OCTOBER 10-12, 1990 LIFESTYLES: Challenge of the 90's SPEAKERS: Tony Larry Jerry Evans Burkett Rose For information contact: Edward Elliott, 708 / 668-5300, P.O. Box 337, Wheaton, IL. 60189 (Circle 224 on the Reader Service Card) Here's A Way To Help You Fulfill Your Ministry Vision. It's the most basic principle of development: Help your people grow spiritually, and your ministry will grow. And Relationships you'll fulfill your vision. joys. Now you can strengthen winte TERM shonesty. THE SEAL Lasts your supporters' commitment to with that But you on Such bring us this the BOSE the PUB DUE the Lord and to your ministry. And STORE SECURITY reach new generations of potential donors WALK with a fresh approach to Bible reading. THRU With LifeWalk. of the SECTES sure TEAL TO on OF WILL be scem THE THE to The LifeWalk Personalized Devotional Program helps you acquire new names, develop donors, and consistently share your ministry's vision through When print. Because we " designed through. the how He may matters the the Yes! Please LifeWalk with a Tell Me modular, building More block format, you can About tailor this new and radically different devotional to your Fulfilling My ministry's needs. Ministry Vision. Take a look at LifeWalk. Or another one of I have attached my our six devotional magazines. Your eyes will be business card to this opened to a whole new opportunity to minister to coupon. Please send your supporters, strengthen your donor relations, and Clip and me more information on: fulfill your vision. mail today! LifeWalk All six Walk Thru the Bible devotionals. 1-800-554-9300 EXT. 238 Walk Thru the Bible The Specialized Publishing Group Publishing P.O. Box 80587 A Division of Walk Thru the Bible Ministries Atlanta, GA 30366 (Circle 220 on the Reader Service Card) CHRISTIAN TELEPHONE FUND RAISING Specialists ¡¡¡C; INFOCISION MANAGEMENT mm Telemarketing produces immediate NET income "Our supporters are the heart and soul of this minis- try. The InfoCision team dealt softly and so wisely with each. The resulting income was nearly instan- taneous and brought High Three, 40 line outbound cente Adventure a major flow of new strength in a time of need. I was deeply impressed with quality the of the phone communicators and also your skill and spiritual reasonable charges. Thank you." HIGH ADVENTURE MINISTRIES George Otis President Close supervision, In-depth client traini and extensive monitoring Christian Communicators Make the Difference InfoCision communicators are fund raising experts. We only make outbound telephone calls, and specialize in serving For More Information Call: religious non-profit organizations. InfoCision utilizes Christian communicators who are spiritu- Tim Twardowski ally sensitive to your donor's needs, yet generate the absolute Executive Vice President-Marketing maximum net income. Let us show you why we are the unques- (216) 668-1400 tioned leader in religious telemarketing. iic; INFOCISION MANAGEMENT INFOrmation/deCISION Management 325 Springside Drive Akron, Ohio 44313 (216) 668-1400 (Circle 110 on the Reader Service Card) RELIGIOUS CONTENTS BROADCASTING SEPTEMBER 1990 PAGE 10 PAGE 24 PAGE 28 FEATURES 8 How Accountable Should Religious Broadcasters Be? by E. Brandt Gustavson/Changing times mean a new openness is vital to the future of one's ministry. 10 On-Air Fundraising: What Are We "Asking" For? by Jim Killion and Tom McCabe/How much time should be spent on fundraising? The authors suggest that perhaps the wrong question is being asked. 10 Sending The Right Signal A topical excerpt from Charles Stanley's address during the 47th Annual Anniversary Banquet at NRB 90. 14 Ministry vs. Fundraising: Where Are Our Priorities? by Calvin Edwards/The broadcaster's first concern should be ministry to those from whom he seeks donations. 18 The High Calling Of The Fundraiser by Rod Robison/There's more to fundraising than simply receiving from donors, as this author points out. 20 The Fundraising Practices of Television's Religious Broadcasters — What The Secular Media Won't Report by Stephen Winzenburg/An analysis of various television ministries' approach to fundraising. DEPARTMENTS SIGNING ON 4 PROGRAMMING ISSUES 30 READERS' FORUM 5 THE BOOK SHELF 32 WASHINGTON WATCH 6 COOKING WITH COOK 33 INSIDE NRB 22 LOOKING AHEAD 33 MEDIA FOCUS 24 CLASSIFIEDS 34 TRADE TALK 28 LATE NEWS 35 OFFICIAL PUBLICATION OR NATIONAL BROADCASTERS REPTEMBER - ABOUT RELIGIOUS EXPLORING THE PARADOX THE BROADCASTING WITHIN FUNDRAISING COVER Within fundraising there is an EXPLORIN THE PARADO opportunity for extensive, genuine WITHIN ministry by religious broadcasters. FUNDRAISING That may seem like a paradox to those who consider fundraising FUNDRAISING simply an act of "ask and ye shall ITS REAL PURPOSE $ receive." Beginning on page 8, THE HIDDEN MINISTRY Religious Broadcasting explores this BREAKING THE paradox within fundraising. STEREOTYPE RELIGIOUS BROADCASTING SEPTEMBER 1990 3 RELIGIOUS SIGNING ON BROADCASTING Volume 22, Number 8 When the prayer line phone rang at the TV sta- tion it was nearly 11 p.m. My first impression was to Executive Editor let it ring. It had been a long day and I still had an E. Brandt Gustavson Managing Editor hour ride on the commuter train. But the inclination Ron J. Kopczick to answer overruled, so I put down my brief case, Assistant Editor picked up the phone and began a conversation that Paula Podgurski helped define more clearly my reasons for being in Art Director Lorraine Nevers Christian media. Art Assistant "Thank God you're there" the voice on the line Susan Kubick said. "Thank God you're there." It was a woman's Editorial Assistants voice and she was weeping hysterically. After she Anne Dunlap Gayle Virkler gained her composure enough to talk coherently she Circulation told me her depressing story. Elaine Sutherland "My husband has left home," she said. "He took Contributing Editors our young daughter with him, and I have no idea where they are." While that was bad Bob Augsburg Robert Bowen enough she had barely started. Her two boys, 13 and 10, had been experiencing stomach Michael Glenn problems and when she took them to the doctor his diagnosis was simply stress. And Richard E. Wiley then the clincher. She didn't have a job and couldn't make the house payment and that Advertising Manager afternoon she had received notice of a pending foreclosure. Dick Reynolds Advertising Assistant With her voice shaking she said, "I've only been a Christian for two years and just Edda Stefanic before I became a Christian I attempted First & Foremost suicide." Then just before she slipped back into hysterics she said, "I don't think I can National Religious Broadcasters In Our Ministries make it through the night. Please help me." Jerry K. Rose, President, WCFC-TV Channel For a moment I stood there absolute- 38, 20 North Wacker Drive, Chicago, IL 60606. ly speechless with the phone to my ear. Dr. David Clark, First Vice President, Regent by Jerry Rose What could I possibly say to the woman? University, Virginia Beach, VA 23463. Dick Mason, Second Vice President, Radio Bible "I will take your boys on a visit to the zoo, Class, P.O. Box 22, Grand Rapids, MI 49555. help you find a job, or pay your house payment for a couple of months, or perhaps hire Sue Bahner, Secretary, WWWG Radio, 1850 a private detective to find your husband and your daughter." While all those things Winton Rd., Rochester, NY 14618. Robert might have helped solve a temporary problem somehow I felt that there was another Straton, Treasurer, Walter Bennett Com- munications, 7111 Valley Green Road, Fort answer that would be more appropriate for the moment. The thought came to me that Washington, PA 19034. I should share Scripture with her. So I opened my Bible and began to share promise after promise with her. Dr. E. Brandt Gustavson, Executive Director Soon the words of the promises began to take effect and her sobbing ceased. Final- ly we had prayer, I got her phone number, and concluded the call. The train ride home Editorial and Advertising Offices: 299 Webro Rd. gave me time to mull over what had happened. Had I really done any good? Were the Parsippany, NJ 07054 promises and the prayer enough? What else should I have done? 201/428-5400 FAX: 201/428-1814 When I awoke the next morning the conversation with Joann was on the front shelf RELIGIOUS BROADCASTING is indexed in of my mind. I quickly dialed her number and was relieved when she answered. "How the Christian Periodical Index and is available are you doing?" I asked. on 16mm and 35mm microfilm and 105mm "Great," she responded. "Let me tell you what happened when you hung up last microfiche from University Microfilms Inter- night. I knelt down beside my bed and just poured it all out to Jesus." She continued national, 300 N. Zeeb Road, Ann Arbor, MI 48106. with a peace unknown the night before, "And during that prayer I realized that God loved me and was concerned about my needs and was going to help me solve them one Advertising in RELIGIOUS BROADCAST- by one. I still have my problems, but I can face them now." ING does not necessarily imply editorial endor- I hung up the phone gratified for what God was doing in her life. Two weeks later sement or approval by National Religious Broadcasters. Authors' views are not necessar- I called her back to see how things were going. Her voice was bright as she told me ily those of National Religious Broadcasters, its about her new job and the apartment she had found. "And, by the way, the boys are officers, board, or membership. doing much better," she said as an aside. Two months later she called to tell me the good news. She had gotten a great job POSTMASTER: Please send change of address to RELIGIOUS BROADCASTING, 299 in Alabama near relatives. She was making good money, they had found just the right Webro Road, Parsippany, NJ 07054. apartment, the boys were overjoyed about the move and, in general, things were going CONTINUED ON PAGE 5 Affiliate Member RELIGIOUS BROADCASTING (ISSN 0034-4079) is published 11 times a year. To subscribe send $24 for one year to NRB, 299 Webro Road, Parsippany, NJ 07054. Orders outside the U.S. must add $6. Second class permit at Parsippany, NJ, with additional postage paid and entry at Greenfield, Ohio. nac Printed in the U.S.A. Copyright 1990 by National Religious Broadcasters, all rights reserved. Contents of this epa magazine may not be reproduced, in whole or in part, unless expressly authorized in writing by NRB. All editorial and production correspondence should be sent to RELIGIOUS BROADCASTING, 299 Webro Road, Parsippany, National Association Evangelical Press NJ 07054. RELIGIOUS BROADCASTING assumes no responsibility for return of manuscripts, photographs, and of Evangelicals Association cartoons, and reserves the right to accept or reject any editorial and advertising matter. 4 SEPTEMBER 1990 RELIGIOUS BROADCASTING READERS' FORUM Getting Back To Basics prayer. We radio managers must seek a mix of "clean country" as well. The sta- God's direction for our stations. Media tion will also have a new call sign, a con- Dear Editor: reps must seek God's direction in prayer dition of the sale. I write this letter out of grieving in my for placement decisions. Radio and TV I really just wanted to thank all of the spirit over a trend I see happening right ministers must seek God on what to put on program producers, ministries, station now in Christian radio, and perhaps in their program and how big a ministry it is managers, and engineers who have Christian television. We are bold enough to be. patiently answered my questions and in- in Christian broadcasting to admit we have We radio and TV people have more quiries and to let you know "Radio 11" will the only answer to every problem - that responsibility in God's eyes than most pas- become a reality very shortly. I am grate- is, hope, healing, and eternal life in Christ tors because of what we're airing to the ful to all of you for your help, your support, Jesus, yet we operate our ministries like number of people who are listening. Our and your prayers. Most of all, I thank God worldly businesses, which like everything congregation, if rounded up, couldn't fit for making this vision come true. else in the earth, eventually fails. into the largest church in our city. If we're Alan McCall What I'm seeing in Christian radio is airing critical ministries, or outrageous Radio 11 too much "What are you doing for me?" preachers just for the money, we'll have to Tallahassee, Fla. rather than "What can I do for you, Lord?" answer for it. For example, if a station brings in little in We'll all be blessed, the finances will the way of revenue each month, that sta- be taken care of and, most of all, the lis- SIGNING ON tion will get a call from the ministry or its teners will be blessed by our obedience. CONTINUED FROM PAGE 4 rep if they're paying for their airtime. Look around us; God is moving - don't Usually you hear, "We're not getting any be left behind and miss God's blessing by very well. "I still don't have my husband results!" doing it "our way." and daughter back, but I know God is My response is, "Did God tell you to John Hull working that out too. Thanks for every- be on this station?" (If you ask, God will KKCM-AM thing," she said, concluding the conversa- direct you on where to air your program.) Minneapolis, Minn. tion. If God tells you to do something, DO IT - I haven't talked to Joann since, but forget about visual response because we Toccoa Falls Gives Thanks that ministry opportunity left a lasting im- don't know those results till we're in pact on me. It was then I realized the im- Heaven. Dear Editor: portance of my work. I prayed for her and My point is we're selecting programs Just a note of appreciation for the I shared God's promises with her, and it to air, stations to place buys on, and write-ups Religious Broadcasting has released the faith she needed to face what program sound from what we want or think given the Intercollegiate Religious Broad- seemed to be insurmountable circumstan- rather than what God wants or thinks. casters chapter of Toccoa Falls College. ces in her life with faith and courage. Forget about stats, numbers, etc. Do what We are very grateful for the support you And at that moment that was the most the Lord directs and operate in faith. have given. Please continue to be in prayer important need she had. More important Let me comment on "program for our ministry and for upcoming avenues than the marriage problem or the lack of a response." If the Apostle Paul gauged his of ministry that are ahead. Again thank you job or the money needed for a house pay- message from his overall response, he for the support you have shown. ment. The most important thing was to probably would have quit early. He was Michael B. Shelley make it through the night, and prayer and beaten, whipped, stoned, and jailed - but Toccoa Falls College the Word did that for her. did that stop him? He knew that he was to Toccoa Falls, Ga. As a Christian I believe strongly in announce the Gospel of Jesus Christ. seeking to meet social needs in the com- Success in the eyes of God is people Another Word Of Thanks munities we serve as broadcasters. It is a set free through His Word - not size of responsibility that we should not take donor lists. I maintain that most people Dear Editor: casually. However, we should never lose don't respond because of embarrassment, I am a 32-year-old former disc jockey sight of the fact that the greatest need of pride, "What will my heathen family say if and have been struggling for several years mankind is spiritual, and we must not they knew I listened to Christian radio?," to establish a radio station in the Tallahas- make that need subordinate to any other. the barrage of appeal letters you get from see, Fla. area, as this has been a burden on To know Jesus Christ, to have the as- ministries when you do write, etc. my heart for a long time. surance of eternal life, and to have His Ah, wait a minute radio station folks, On June 18, 1990, I was able to pur- power working through and for us is the ul- we're guilty too. How many times have we chase WKJO-AM, a 35-watt carrier cur- timate answer for all of us. And that is first failed to seek God on programs we should rent station from Anthony J. Krasowski and foremost. That good news is what we put on the air? I'm guilty (and I repent, and K-Jo Broadcast Associates, and am are called to share with the technology God Lord) for putting programs on the air just currently re-wiring and moving the station has placed at our disposal. Let's keep that for the money. to my home in Tallahassee. goal at the forefront of our ministries. That's why all of us in and around When the station is returned to the air Christian media have to get back to the this fall, I hope to provide Christian music basics of our faith - believe in Him and Jerry Rose is the president of NRB and and programs, Southern gospel music, and WCFC/TV 38 in Chicago, III. RELIGIOUS BROADCASTING SEPTEMBER 1990 5 WASHINGTON WATCH The Federal Communications Com- concerning the felony charges, and neither they nor any parties to the applica- mission (FCC), continuing its stepped-up whether it had violated the Commission's tion are subject to the denial of federal enforcement of character policies relat- rules by failing to report Knop's convic- benefits under the Anti-Drug Abuse Act. ing to broadcasting, has moved to revoke tion promptly. Applications without such a certification the license of a South Carolina radio sta- WCB argued that bringing a revoca- will be dismissed. In addition, licensees tion whose principal was convicted of a tion proceeding because of Knop's drug will be required to inform the agency if drug-related felony. Additionally, the offense would contravene the FCC's they or any of their principals are con- Commission has proposed amending its Character Policy Statement. Specifically, victed of distribution or possession of rules to deny licenses and permits to ap- WCB claimed that convictions for "non- controlled substances during the license plicants who have been convicted for dis- FCC" offenses not involving fraud are ir- term. tribution or possession of drugs. relevant to license proceedings unless the Included in those whose activities The FCC's actions are a direct agency first finds a substantial connec- response to new anti-drug legislation by tion between the crime and WCB's Congress as well as a clear signal that the proclivity to be truthful or comply with The FCC's action is related agency sees compliance with the law as FCC rules and policies. fitting hand-in-hand with broadcasters' In rejecting WCB's argument, the to the enactment by public interest obligations. Commission stated that the Policy State- Congress of the Anti-Drug Williamsburg County Broadcasting ment provided that the agency "might ("WCB"), licensee of WKSP (AM), consider information that a person has Abuse Act of 1988, which Kingstree, S.C., has been ordered to show engaged in nonbroadcast misconduct as cause why its license should not be prima facie evidence that he lacks the authorizes federal benefits revoked because of the felony drug con- requisite traits of reliability and/or truth- to be denied to individuals viction of its principal, Gregory Knop, fulness even prior to adjudication by another body if the misconduct is 'so convicted of such crimes. Sanctions Get egregious as to shock the conscience and evoke almost universal disapprobation." Tougher For According to the FCC, Knop's case must be reported under the proposed rules raised precisely such an issue. As the are officers, directors, non-limited Drug-Convicted agency noted, "felonious drug traffick- partners, holders of five percent or more ing, which involves systematic devotion of the applicant's voting stock, and non- to criminal enterprise, has produced Broadcasters voting stockholders or limited partners the gravest domestic threat facing our na- with a five-percent interest. Only amateur tion today. " radio operators would be exempt from the by Richard E. Wiley The agency continued, "We think it requirement under the proposal. is within the category of 'egregious' non- The Anti-Drug Abuse Act con- and for failing to provide full disclosure FCC offenses entailing such callous dis- templates both the denial of benefits and of the conviction. The inquiry has been regard for the welfare of fellow citizens the termination of existing benefits. Be- consolidated with a pending comparative as to place at issue the perpetrator's cause the definition of "benefits" includes proceeding involving WCB's station in qualifications to be or remain a broad- FCC authorizations, the agency is Kingstree. caster. A doubt certainly exists as to proposing to revoke the license of any in- Knop, the controlling principal of whether someone recently found guilty of dividual convicted of the crimes WCB, pled guilty to charges of possess- such an egregious crime against society prohibited in the Act. ing cocaine with intent to distribute and would faithfully serve the public in exer- This column has devoted con- conspiracy to possess cocaine in Novem- cise of the vast and important discretion siderable attention in the last several ber 1987. He was sentenced to five years that this agency entrusts to licensed months to the agency's continuing "get- in prison. broadcasters." tough" approach to character policies af- While WCB reported in its FM ap- In a related action, the Commission fecting broadcasting. The Commission, plication that a felony charge was pend- has proposed the adoption of rules that under the leadership of Chairman Alfred ing against Knop, it did not reveal details will require applicants for all licenses and C. Sikes, has voted vigorously to increase of Knop's criminal activities, including permits, including broadcast licenses, to the certainty that broadcasters will fulfill his conviction and sentence, until January certify that they have not been convicted their public interest responsibilities. This 1989, when it amended its FM applica- of distribution or possession of controlled trend is likely to continue in the future. tion in response to a specific request substances. The FCC's action is related to when the license was designated for hear- the enactment by Congress of the Anti- Richard E. Wiley, a partner in the ing. Drug Abuse Act of 1988, which Washington, D.C., law firm of Wiley, Rein and authorizes federal benefits to be denied to Fielding, is a former chairman of the Federal The administrative law judge in the Communications Commission and is FM proceeding designated issues against individuals convicted of such crimes. general counsel for NRB. He was assisted in WCB as to whether WCB had concealed If the proposed rules are adopted, ap- the preparation of this article by John C. Hol- or misrepresented facts in its application plicants will be required to certify that lar, an associate in the firm. 6 SEPTEMBER 1990 RELIGIOUS BROADCASTING Ministry Accountability Service! BOTT BROADCASTING Provides carefully chooses the Bible teaching programs we broadcast. That's how we truly serve the needs of our audience. If your program is on a Bott station, you programs Christian are always assured that your program is associated with other programs that also regard ministry, quality, integrity and Biblical accountability as high priorities. Sensitivity involvement to the cerns changing of Our Company is known by the Company we keep! a BACK TO THE BIBLE Warren Wiersbe A Biblical perspective dail the the that affective dally perspective daily the BIBLE STUDY HOUR James M. Boice BIOLA HOUR David Hocking CHANGED LIVES Ben Haden FOCUS ON THE FAMILY James Dobson issues lives of our GATEWAY TO JOY Elisabeth Elliot GRACE TO YOU John MacArthur GRACE WORSHIP HOUR Bruce Dunn HOUR OF DECISION Billy Graham HOW CAN I LIVE Kay Arthur IN TOUCH Charles Stanley INSIGHT FOR LIVING Chuck Swindoll KEY LIFE Steve Brown MORNING CHAPEL HOUR Wilbur Nelson NEW LIFE FOR YOU Jimmy Morgan RADIO BIBLE CLASS Richard DeHaan REVIVAL TIME Dan Betzer THRU THE BIBLE J. Vernon McGee TRUTHS THAT TRANSFORM D. James Kennedy WORD FOR TODAY Chuck Smith David Bott Rich Bott Dick Bott AND MORE! INTEGRITY A SERVICE OF BRN BOTT RADIO NETWORK STRENGTH KCCV KSIV WCRV KQCV WFCV KCIV Kansas City St. Louis Memphis Oklahoma City Ft. Wayne Modesto / Fresno EXECUTIVE OFFICES: 8801 East 63rd Kansas City, MO 64133 Phone: 816/353-7844 FAX: 816/353-8228 (Circle 105 on the Reader Service Card) by E. Brandt Gustavson D oes it ever irritate you that the once $ private financial matters of your non- profit organization need to be open to "whomever" in the 90s? Do you wonder why such things as board membership, executive salaries, frequency of board meetings, and fundraising practices are scrutinized as never before? Changing times? Yes. And, too, change for FUNDRAISING the better. Paul McKaughan of the Evangelical Foreign Missions Association pointed out recent- People who ly that baby boomers are now nearing the once volunteer their feared 50-year barrier. It was Jim Engel who THE NEW from his research on this segment of the popula- time want tion highlighted the fact that its members are by OPENNESS accountability nature volunteers. They contribute to the or- ganizations with which they have become from the engaged. ministries that They quite readily request access to the financial and management information of the they represent enterprises to which they are giving their effort and sweat for. and support. Also, people The renowned management guru Peter Drucker points out that the non-profit sector is today want by far America's largest employer. A total of 80 openness from the radio and How Accountable TV ministries they support. million people work as volunteers, giving an Should average of five hours per week. Incidentally, if volunteers were paid even minimum wage, the sum of their contribution would be $150 billion. Religious Broadcasters That is big business! Be? But back to my premise: People who volun- teer their time want accountability from the min- istries that they represent and sweat for. Also, people today want openness from the radio and TV ministries they support. Since we must all give account to the Lord for our stewardship, we must be careful where we put God's money. Warren W. Wiersbe clearly states in his book, The Integrity Crisis (Oliver Nelson Publishers), that "Biblical stewardship means 8 SEPTEMBER 1990 RELIGIOUS BROADCASTING that we give a worthy gift in a worthy manner to a worthy organization or person who will use it for a worthy ministry." Further, Dr. Wiersbe says, "The Apostle Paul in 2 Corinthians 8:21 didn't want to give anybody any room for ques- A Close Look At tioning the handling of the money, SO it was put in the hands of others." Sound fiscal policy demands regular reports EFICOM to the board as well as an annual audit to the public. Dr. Wiersbe also writes, "I would be cautious about giving to any ministry that wasn't a member of a dependable watchdog ministry. By dependable, I mean an agency that has high T he Ethics and Financial standards and isn't afraid to discipline its mem- required; under $150,000, no bers." Integrity Commission filing is necessary. There is a definite connection between fis- (EFICOM) was begun for the EFICOM chairman cal accountability and faithfulness in ministry. purpose of establishing ap- Thomas F. Zimmerman, People who can't be trusted with God's wealth propriate broadcast fundrais- however, encourages every can't be trusted with God's truth. Our Lord said, ing standards for NRB's non- NRB-member 501(c)(3) or- "He who is faithful in what is least (money) is profit members. ganization, whether or not it is faithful also in much; and he who is unjust in Since its inception during already a member of ECFA, to what is least is unjust also in much. Therefore, if December 1986, EFICOM has submit an application to you have not been faithful in the unrighteous acquired or approved more demonstrate its commitment mammon, who will commit to your trust the true than 200 NRB members. Of to financial integrity and ac- riches?" (Luke16:10-11) these members, about half al- countability. Several broad- We ought to keep our standards high, com- ready belonged to the Evan- casters have both accredita- parable to any other charities, and remember that gelical Council for Financial tions. we answer to the living God as well as to our Accountability (ECFA) and Christian public. I'm pleased that so many of were thus considered to have fulfilled the criteria for Three basic criteria National Religious Broadcasters' (NRB) non- profit organization members are joining the EFICOM. As of January 1990, are used to evaluate for Ethics and Financial Integrity Commission 113 NRB members had been (EFICOM) and that so many are already mem- accepted into EFICOM with accreditation purposes: bers of the Evangelical Council for Financial 97 others coming in under stewardship, accounting Accountability (ECFA). ECFA. and financial reporting, Not only does this reflect financial respon- Three basic criteria are used to evaluate for accredita- and fundraising. sibility openly and willingly acknowledged, but personal and spiritual maturity as well. tion purposes: stewardship, Today's world is not that of 50 years ago. It accounting and financial is permeated with far more doubt, more in- reporting, and fundraising. The commissioners of grained distrust than ever. A handshake doesn't Member applications are sent EFICOM under Dr. Zimmer- necessarily do it anymore. Sad, but all too often to the offices of ECFA and man's leadership are: Marvin true. evaluated under the direction Beckman, Moody Bible In- As Christians, we are blessed with knowing of program administrator Ar- stitute; David Clark, CBN; the strength of God's truth, honesty, and prin- thur C. Borden. Sam Hart, Grand Old Gospel ciples of stewardship. As Christian broadcasters, Full certification in Fellowship; Howard Jones, we have the opportunity to bring this before the EFICOM, now a part of the Hour of Freedom; John world. So take pride in belonging to EFICOM NRB Code of Ethics, is man- Mendler, Lambrides, Samson and/or ECFA. We must not hide our light datory for all NRB 501(c)(3) Mendler & Co.; Sam Moore, beneath the bushel basket, but rather let it shine nonprofit organizations that Thomas Nelson Publishers; forth as an example to others. What more posi- have over $500,000 in Jose Reyes, speaker on La tive step can we take? donated income per year. In Voz de Salvacion; and Carl the $150,000-500,000 income Richardson, Carl Richardson E. Brandt Gustavson is the executive editor of range, only certain items are Ministries. Religious Broadcasting magazine. RELIGIOUS BROADCASTING SEPTEMBER 1990 9 On-Air Fundraising: H OW much air time should a ministry spend $ asking for financial support? What It is a given that broadcast ministries must have financial support. One denomination launched a national cable network a few years ago with the policy of never asking its viewers Are We for support. That network is no longer on the air. Public television stations do well with entire days, sometimes FUNDRAISING a week, of continuing "Asking" For? programming with one focus: raising funds. No one questions their mo- tive. Is there a "good" amount of air time or a THE REAL "bad" amount of air time that should be used to seek financial support? Is less better than more? PURPOSE Should we ask for funds at all during what is otherwise a ministry program? As fundraising and communications counsel to many ministries, our experience suggests - after a serious study of the Scriptures and tens of millions of dollars raised for worldwide mini- by Jim Killion stries - that the question of time spent raising and funds may be the wrong question entirely. Tom McCabe Rather, the most important question centers around the purpose and impact of your broadcast ministry. J. Vernon McGee had for many years a Sending sober reminder mounted on his pulpit where only he could see it. "Sir, we would see Jesus," the little sign said. That reminded Dr. McGee The Right why the people in those pews were there. Charles Stanley, in his address to this year's NRB Convention Anniversary Banquet (please Signal see the accompanying, "Sending The Right Sig- nal"), focused on the same point: What is the priority of your life - and of your business? "There is a whole world of hurting people by Charles Stanley Charles Stanley, the pastor of First Baptist Church in Atlanta, Ga., and speaker on the In Touch radio and television broadcast, delivered the fea- about two things in particular - salva- A S I think about where we are today, it tured address during the 47th Annual tion through Jesus Christ and the nature takes more than technology, more Anniversary Banquet at this year's Na- of God, especially when it comes to than skilled people, and more than finan- cial resources to fulfill what God has tional Religious Broadcasters (NRB) finances. With this issue dedicated to the topic called us to do. After all, the Apostle Paul Convention. of Fundraising, an edited excerpt of Dr. wrote to the Colossians, "Devote yoursel- During his message, Dr. Stanley told the 1400 religious broadcasters in atten- Stanley's remarks has been reproduced ves to prayer, keeping alert with an at- dance that some were "sending a con- here for the benefit and enlightenment titude of thanksgiving; praying at the fusing message to a confused world" of Religious Broadcasting's readers. same time for us as well, 10 SEPTEMBER 1990 RELIGIOUS BROADCASTING it there," he declared, "and our priority as generous and willing to share" (1 Timothy 6:18). oadcasters must be to fulfill the Great Com- This, and other scriptures (especially Philippians ission - not just to know it and do it, but to 4) make it clear that Christians need to be given ake it our priority. It is the responsibility of ample opportunity to give to God's work. ery single child of God - the cameraman, the Neither Paul nor Jesus hesitated to command ation manager, the person in front of the mike believers to use their material resources to mini- to get the Word out." ster to others. Perhaps the most difficult task of all is not he Proper Focus determining how much time should be spent as- king for funds, but being honest in assessing the Regardless of the medium your ministry needs - and validity - of your ministry. es, what a hurting humanity needs to see is One indication of a ministry's worth is sus Christ. And that has everything to do with whether it is bearing fruit. And at least one ndraising. If your fundraising - whether for measure of that fruit is whether God's people are 1 seconds or 10 minutes on the air - is not If your supporting it with their prayers and gifts. operly focused on what God is doing through Difficult times come to every ministry. And ur ministry, and well-supported with other programming it is fine to clearly present the difficulty and its mmunications pieces, it will most likely be in- truly ministers to consequences. But it must be clear that the equate. But if you focus on the results of what God people and resolution is in God's hands, and that His people - through their prayers and gifts - are the in- doing through your ministry - mending shows them the struments of His will to meet the need. oken marriages, taking the Gospel to a remote way to Jesus, In his address, Dr. Stanley warned that too be, bringing lost souls to Christ - support many broadcast ministries are sending a mixed 11 follow. If your programming truly ministers whatever time message about God: "We tell people they must people and shows them the way to Jesus, natever time is spent asking for dollars will be is spent asking believe God, and trust God, and He will supply for dollars their needs. Then before the hour is over, we ore effective. make the statement that unless they do thus and Therefore, the real questions we should be will be more so, our ministry will end. king ourselves are not questions about time, t questions about truly fulfilling ministry pur- effective. "The man or woman listening out there is thinking, 'Wait a minute. If your God will save se, and communicating effectively to donors me, and prosper me, why won't He take care of d friends through a variety of media. Newslet- your ministry?' Let's make it clear that God will S, direct mail, magazines, or the telephone, meet our needs." gardless of your primary medium, should be The question, then, is not "How much time nsidered. should be used seeking support?" It is, rather, Another concern that some in ministry ex- "What is God calling me to do through this min- ess is whether or not it is even proper to make istry and am I being faithful to that call?" ancial needs known. There should be no ques- Part of that faithfulness includes sharing finan- n about this. Those to whom you have mini- cial needs with those who benefit from your red spiritually have a biblical responsibility ministry. e 1 Corinthians 8:7-14) - and a desire born Clearly the answers to questions about seek- gratitude - to support you materially. ing support and fulfilling your purpose will be In fact, they will want to know how they found, not in the measure of a second hand on n be a part of a ministry that has touched their the studio clock, but in a prayerful, honest ex- vn lives. Clearly sharing your needs gives amination of your ministry before God. em an opportunity to be further blessed by d. Jim Killion and Tom McCabe are founders of Kil- Is it okay to be direct in asking for financial lion McCabe & Associates (KMA), a fundraising pport? Yes. Paul was very direct in telling consulting agency serving many ministries mothy to "Command [the rich] to be across America. KMA is headquartered in Dallas, Texas. I want to challenge you, as a member on fulfilling the great commission, but I ing a confusing message to a confused of NRB, to make your priority the fulfill- believe you and I need to clarify the mes- world. ment of the great commission. But there's sage of the gospel. I believe we're sending a message a second thing Paul said to the Colossians Now I want to say this as lovingly as that's confusing from two perspectives. that I think is interesting, "that God may I know how. I watch the television and I First of all, we've confused the gospel. open to us a door for the word, listen. I don't listen with a critical ear. What is the gospel of Jesus Christ? I love And the second thing I want to say to The only person I listen to real critically what Paul said when he wrote, "Pray for you as a challenge is this: It is not only is myself. But I'm going to tell you some- me, in order that I might make it clear in necessary that you and I place a priority thing that grieves my spirit: We're send- CONTINUED ON PAGE 12 RELIGIOUS BROADCASTING SEPTEMBER 1990 11 SENDING THE RIGHT CONTINUED FROM PAGE 11 the way that I ought to speak." Now I say this lovingly, but I say it because my heart is grieved, and because my heart is heavy. There are often times when I watch and when I listen, and then IGI sit and think, "Now Lord, if I wanted to be saved, what would I need to do? Would I need to buy something? Would I need to give something? Or would I need to believe something? Or would I need to attend something? How would I be saved?" My friend, it's interesting to me. I don't hear a lot about the blood of Jesus. I don't hear much about repentance. I don't hear much about obedience to God, and I don't hear a whole lot about the cross of Jesus Christ and suffering, and sacrifice, Charles Stanley addresses the 1400 broadcasters attending the NRB 90 Anniver- and the substitutionary death of the Lord sary Banquet. Jesus. My friend, we need to make the of the whole world upon Himself. God the whole story. gospel message clear: that Jesus Christ, placed upon Him the sin debt of the All of us who are responsible for the Son of God, died a substitutionary, world, and an expression of faith in Jesus sharing the message, may God help us, all-sufficient, sacrificial, atoning death at Christ and faith alone makes me a child should follow the Apostle Paul when he Calvary for my sin. He bore the sin debt of God. said, "Pray for me, that I may speak it in We're sending a mixed message. The the way I ought to speak it." first point of confusion is how to be Listen further to what Paul said: ADVERTISER LISTING saved. We're then send- ing a mixed message Accuracy In Media 25 about the nature of God The world looked at religious when one of us says, broadcasting in the eighties as Back to the Bible 36 "You need to believe God, and trust God, and a decade of superstars, and Bott Broadcasting Company 7 God will supply your our halos were not too bright. needs, He will answer The Domain Group bc It is my prayer that the world your prayers, He will InfoCision Management 2 meet your requests." will look at the ministry of Then, before the religious broadcasters in the National Right to Life 33 hour's over, this state- ment is made, "If you nineties and not see superstars, NRB Directory 17 don't do thus-and-so, this but servants of God. ministry's going to end, NRB Eastern Chapter 23 and that's the end of it." The man or "Conduct yourselves with wisdom toward woman sitting out there listening is think- outsiders." Why? "Making the most of the NRB Midwest Chapter ifc ing, "Wait a minute! You just told me to opportunity." It's one thing to have an trust God, and now you tell me, if I don't open door of opportunity, but he says be NRB Southcentral Chapter 13 do this, your God, whom I'm to trust, is sure that we conduct ourselves with wis- NRB Southeast Chapter 31 going to blow your ministry." dom toward outsiders, making the most of I don't mean to be critical. But I our opportunities. NRB Telecommunications Net 26 want you to see we're sending a mixed Paul also wrote, "Let your speech al- message. The poor guy who's sitting out ways be with grace, seasoned as it were Robison Associates 27 there is asking the question, "If your God with salt, so that you may know how you will save me, and your God will prosper should respond to each person." SpaceCom Systems ibc me, why doesn't He take care of your The world looked at religious broad- ministry?" casting in the eighties as a decade of su- Walk Thru the Bible Ministries 1 Friend, there are enough cults, there's perstars, and our halos were not too To receive information on how to enough humanism, and the whole New bright. It is my prayer that the world will advertise in Religious Broadcasting, Age movement is so confusing to people. look at the ministry of religious broad- please call (201) 428-5400. What I want us to see is this: When we casters in the nineties and not see super- share the gospel of Jesus Christ let's tell stars, but servants of God. 12 SEPTEMBER 1990 RELIGIOUS BROADCASTING (Circle 228 on the Reader Service Card) SOUTH CENTRAL NATIONAL RELIGIOUS BROADCASTERS '90 Convention October 5-6, 1990 Nashville, Tennessee union station 1001 Broadway A Grand Heritage Hotel Nashville, Tn, 37203 1-800-331-2123 Practical Production and Programming Seminars Special Appearance by BRANDT GUSTAVSON, Executive Director of NRB Friday, Oct. 5 Special Dinner at the Governors Mansion Special discounts to Opryland USA, one of America's outstanding musical theme parks, plus a visit to the Hermitage, home of Andrew Jackson. For additional information contact: Buck Jones 901-725-9512 or Don Johnson 901-365-4673 $ FUNDRAISING Ministry THE REASON VS. TO GIVE Fundraising: by Calvin W. Edwards tions of the self-giving of God in Jesus Christ will respond with enthusiasm when they are Where ministered to in a meaningful way. A mericans, perhaps more than any other people, love the language of rights. We Consequently, we must ask ourselves, "Are speak of the right to privacy, to choose, to life, we first ministering to those from whom we to freedom, to equal opportunity, and so on. In solicit donations?" I recognize that for some this politics, business, law, medicine, education, en- may be controversial, but I would propose that Are vironment - indeed, in almost every arena one the first article in the donor's bill of rights can think of - Americans are sensitive to the should be that an organization only has the right rights of individuals and groups. to solicit from one to whom it has first mini- So the question must arise for those of us stered in a very significant way. Our involved in fundraising, "What are the rights of our current or potential donors?" This is a matter The Apostle that every ministry engaged in fundraising Paul's Model should discuss at length and determine for itself. This is dramatically il- Priorities? I would suggest, however, that there is one right lustrated in what is probably that is non-negotiable, to which every donor is the first Christian fundrais- entitled, no matter what the ministry. ing letter, penned by the apostle Paul. You can read it in 2 Corinthians 8 and 9. Here the apostle Ministry Precedes Fundraising is trying to raise support in the church at Corinth Every donor should be given a compelling for the impoverished saints in Jerusalem. On at reason to give, and the most compelling reason least three occasions Paul indicates the logic of is the response of a grateful heart for ministry giving: the experience of God's grace evokes that has truly touched the donor's life. Thankful- "overflowing joy" and "rich generosity" (8:2, see ness is the human response of those who are also 9:2; NIV used throughout) that expresses it- served. Generosity is the Christian response of self in cheerful giving (9:7). those who understand God's unspeakable gift. This is clear in Paul's illustration of how the Christians who understand the profound implica- Macedonian churches responded to his appeal to 14 SEPTEMBER 1990 RELIGIOUS BROADCASTING help the needy. They had first experienced the gospel which has brought us into fellowship ministry of Paul through the preaching of the with Him (Phil 1:27). Above, I've pointed out gospel; when given the opportunity to contribute that this is the same argument that Paul uses to their brothers in need, Paul says, "entirely on with the church at Corinth. This divine logic their own, they urgently pleaded with us for the should not be violated in our fundraising ap- privilege of sharing in this service to the saints!" peals. (8:4) This is truly remarkable. 2. A ministry should first minister to its donors These early Christians in Macedonia evi- because common sense suggests that we give dently begged to be involved in the fundraising before we ask. No one likes to be "put upon." program that had started in Corinth for their fel- To solicit funds without first establishing one's low Christians in Jerusalem. And this response is credentials is to make a somewhat arrogant as- attributed to "the grace that God has given" sumption about one's importance in the mind of (8:1). the donor. Later when addressing the Corinthians Sometimes it would be beneficial to humbly directly, Paul uses a reminder of the ministry recognize that God's calling of us into ministry they had received as the key to his motivation, may not be as obvious to others as it is to us. "for you know the grace of our Lord Jesus And God may not have placed on the heart of Christ, that though he was rich, yet for your the potential donor the desire to contribute to sakes he became poor " (8:9). And again A ministry should your ministry in the way that He has placed that later in the letter, Paul instructs every man to desire in your heart. So common sense dictates give as "he has decided in his heart not first minister to its that we first provide for the needs of those reluctantly or under compulsion" (9:7), and ties donors because whom we intend to ask for support. this request to God's grace that they have 3. A ministry should first minister to its donors received. This grace is to be the source of their common sense because by doing so it will build in the donor a abounding "in every good work" (9:8). Giving is suggests that we sense of commitment to the organization. Com- clearly the "good work" in view here. give before we mitment occurs when people share a common Thus it is evident that when Paul is raising purpose and vision. It has been said that dedica- funds, his method is to go to those to whom he ask. No one likes tion adds delight to duty. By ministering to your has ministered in the past, and to remind them of to be "put upon." supporters you provide them insight and service the blessings they have received in Christ through his ministry, and then to appeal to them To solicit funds which are the keys to gaining their dedication and commitment. None of us makes meaning- to respond to God's grace by contributing to the without first ful, lasting commitments to strangers. needs of others. This is to be done just as God in Christ has sacrificially given himself for them. establishing one's 4. A ministry should first minister to its donors because this provides the right reason to give. It The primary reference point in this fundrais- credentials is to is the task of every organization involved in ing appeal is not the need of the suffering make a some- fundraising to communicate in unequivocal believers in Jerusalem, but the abounding good- ness of God of which they have partaken. This is what arrogant terms the reasons why potential donors should contribute funds to their particular ministry. It is why giving modeled on this passage is some- assumption about unreasonable to expect readers, listeners, or times called "grace giving" (see for example, one's importance viewers to decode for themselves the driving Gary Friesen, Decision Making and the Will of principles of the ministry that solicits their sup- God, pp. 367-375). in the mind of the port. Donors have a right to know. And the If we were to follow the apostle's example donor. primary reason to give is the day-to-day ministry in this matter, our appeals would not conclude they perform. To withhold ministry is to with- with a P.S. that says, "We can only broadcast hold the basic rationale a donor should use to two more weeks unless we raise the $1 million give. we owe at this time." Rather, we would close This type of fundraising strategy was indi- with a P.S. more like the one Paul used, "Thanks cated in the November 1989 issue of Religious be to God for his indescribable gift!" (9:15). Broadcasting when the editor stated in the Christian giving is motivated by a conscience "Tuning In" column: "The Kingdom of God is enlightened by the cross. built upon souls, not dollar bills. When it comes to fundraising, appeals must be genuine Rationale Of Ministry First and from the heart. The emphasis ought to be on Let me suggest four reasons why an or- ministry, not simply making money." ganization should earn the right to solicit funds through ministry provided to the donor prior to The Difference It Makes any solicitation. If we all were to do this I believe there 1. A ministry should first minister to its donors would be some very encouraging changes seen because this is the biblical model. This logic is on the fundraising landscape. implicit in the very gospel itself; God comes to Donor loyalty would be substantially en- humankind in our need and freely bestows His hanced. People will show commitment to those blessings of salvation upon us, and then invites us to respond by living a life worthy of the CONTINUED ON PAGE 16 RELIGIOUS BROADCASTING SEPTEMBER 1990 15 MINISTRY VS. tion must be in balance but, generally pay may be delayed. CONTINUED FROM PAGE 15 speaking, for years it has been out of Virtually all Christian publishers balance in many areas. offer very attractive discounts to non- who minister meaningfully to them. The Another mathematical way of view- profit ministries to help them provide cost of new donor acquisition is too high ing this is to speak of the "ministry ministry to their people. This benefit to for us to afford to lose donors. An ac- quotient." This is the amount of ministry organizations is often provided at some ceptable "return on investment" in ac- provided in relation to the amount of cost to the publisher, and frequently its quiring a new name is dependent upon fundraising done. Though difficult to staff members are well trained to help the loyalty the new name demonstrates to quantify, donors definitely have a sense you locate the right materials for your the organization. Loyalty, based on of how this ratio is for a given organiza- ministry. meaningful ministry in the life of the tion. A survey of your people could tell a A further service available at times donor, is a tremendously valuable asset, lot in this regard. is the personalization of a product for a though it shows on no one's balance ministry. This involves placing the minis- sheet. What You Can Do try name and perhaps a personal message People would be motivated by the Here are a few practical ideas to on the product so the recipient makes no right reasons, and unmotivated by the help you implement some of these prin- mistake about the origin of the ministry wrong reasons. We would train intel- ciples. What I am proposing here may tool. The organization with which I ligent, discriminating donors. Fabricated for many readers constitute a total over- serve, Walk Thru the Bible Ministries crisis appeals would stand out as abhor- haul in operating philosophy; for others it (WTB), has been a leader in this type of rent aberrations. Those accustomed to may not. Ministering first to donors is a concept for more than ten years. "grace giving" find such worldly prac- ministrystyle. Like a lifestyle, it is not a WTB's Personalized Devotional tices antithetical to the logic of the cross. thing you do every so often. Program allows ministries to provide All appeals would be inoffensive, When you acquire new names, al- their people a low-cost, monthly ministry patently honest, laden with integrity, ways minister to them extensively for tool that has the advantage of being spiritually refreshing, and rooted in the several months before soliciting a dona- designed for use every day. This type of ministry that the organization provides. tool that provides daily ministry and a This type of appeal is a lot more difficult personal message about your organiza- to write, and tends to defy the rules of tion is an ideal way to increase the minis- the "experts," but is, I believe, what we When you do ask for try quotient you provide would-be are called upon to do. donors. Here I run the risk of losing some funds, make the ap- Your receipt letter is another oppor- friends, but I think it should be said that peal itself minister to tunity to minister to existing donors. a high view of ministry to donors in rela- the reader. Let it edu- Preach, teach, exhort, encourage - don't tion to fundraising would probably result just thank. in discontinuing the "fundraising ser- cate, challenge, in- Broadcast ministries, perhaps more vices" of non-Christian companies. I spire, feed spiritually — than others, have options of sponsoring don't believe that they can possibly un- local ministry "events," - radio rallies derstand the mission or motivation of not just inform. Don't with guests from your programs, Chris- your organization in the way a Christian create a dichotomy be- tian music concerts, teen outreach company can. tween your ministry and programs, and the like. The type of reasoning we have Of course there are many other areas employed in this article is gobbly-gook your fundraising. that you can explore to comprehensively to the secular fundraiser. If you do not implement the principle of ministering have the resources to do your own first to your donors. These are just a few fundraising, then locate a Christian firm tion. How you do this will vary greatly examples to set your creative juices flow- whose philosophy of fundraising is com- depending on the type of ministry in ing. A two-hour brain-storming session patible with yours. There are plenty of which you are involved. with your staff could transform your excellent ones around. When you do ask for funds, make ministry in this regard. A final change would be a transfor- the appeal itself minister to the reader. mation in the economics of fundraising. Let it educate, challenge, inspire, feed A Final Appeal It will cost more up front to minister to spiritually - not just inform. Don't If we are to respect the "rights" of your people on a regular basis. But it will create a dichotomy between your minis- donors, if we are to follow the biblical pay dividends in the long run as donors try and your fundraising. Minister as you model, if we are to build a solid transac- are retained and upgraded due to the raise funds. Raise funds as you minister. tional relationship, indeed if we are to loyalty that ministry brings. Donor Offer free tracts, booklets, or casset- overcome donor fatigue that threatens to fatigue will be conquered for those who tes - without any strings attached, be endemic in the 90s, we must maxi- are willing to make the initial investment. without a minimum donation - to those mize our ministry quotient. God's in- All of this can be summarized in the who have not been substantially involved describable gift would have it no other idea of a "transactional relationship" that in your ministry to date. Send Christmas way. every ministry should establish with its or Easter gifts of ministry materials to donors. The ministry gives to the donor; those you want to win as donors. The Calvin W. Edwards is senior vice presi- the donor gives to the ministry. There is a economics of these ideas must be con- dent for WTB Publishing at Walk Thru the two-way, giving relationship. 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The novice fundraiser has a formidable image problem to overcome. give to the Unpleasant memories of knocking on doors of total strangers' homes, seed packets in Lord's work. hand, ready to have 99 percent of those doors slammed in their faces, still linger from childhood. Asking for money is, unfortunately, seen FUNDRAISING by many as a necessary evil of non-profit min- istry. The development department is often viewed by others within an organization as the mercenary division of an otherwise purely motivated ministry. THE HIDDEN Add to that noxious distinction the fear of rejection that strikes at the heart of many a MINISTRY fledgling fundraiser, and you have the recipe for fast and furious failure. Is there a higher calling for fundraisers? Fortunately, for those of us who have answered the call to development work, the answer is a resounding "yes!" My family loves to hike. One of our favorite places in the country to enjoy God's handiwork is a little spot nestled in the Great Smoky Mountains called Cade's Cove. At the half-way point on this 11-mile trek is a hundred-year-old still-operating grist mill. Leading up to the mill is an old wooden flume which transports the water from the nearby creek. The power generated by The High Calling the water rushing through that flume is more than enough to operate the huge Of The Fundraiser wooden wheel. But at one end of the flume is a small wooden board which, when raised or lowered, controls the flow of water. When raised, the water flows to the mill and allows it to operate. When lowered, the water is diverted away from the mill. Our function as fundraisers is to control the flow of finances from the reservoir of potential donations to the mill of our ministry. We are the gateway through which God pours His provision allowing our organizations to meet the needs of hurting people. That's a high calling. But there are three 18 SEPTEMBER 1990 RELIGIOUS BROADCASTING other reasons why being involved in develop- are only a few of the scriptures that emphasize ment is a rare privilege. the centrality of giving to Christ's teachings: The oft-quoted chestnut, perhaps more Matthew 5:42, 10:42, and 19:21; Mark 10:21; often cited by development people than John Luke 6:30, 6:38, 11:41, and 12:33. 3:16, is that more space is dedicated to money By encouraging our constituency to give in Scripture than to Heaven and Hell com- we are leading them in obedience. bined. Another reason why being a fundraiser is a That fact alone should place financial privilege is that we are fulfilling one of man's stewardship very close to the top of everyone's most basic needs the need to give. list of priorities. God must have had a pretty The pastor of a Washington, D.C., church good reason for making such a big deal about was approached by one of his deacons with the it. But why? giving record of a poor widow in the congrega- The heart of the answer is found in a verse God's Word tion. Although her meager income was barely we've heard so many times that perhaps we've enough to keep body and soul together, each ceased to really hear its message: "For where clearly teaches week she faithfully placed four dollars in the your treasure is, there your heart will be also." that: What you offering plate. Matthew 6:21. do only for The deacon suggested that the pastor ask We tend to see that verse in the negative. the woman to keep the four dollars and spend In other words, if money is our major focus in yourself dies it on food for herself. The pastor followed the life, our hearts will be focused on money in- with you. What advice of the deacon, but when he made the stead of God. And that certainly is true. suggestion to the poor widow, it greatly sad- But let's look at that verse from a little dif- you do for dened her. ferent angle. others lives on. She explained to the pastor that her weekly If, in fact, my heart and my treasure are al- ways in the same place, as this verse states, With few excep- offering was one of the few things in life that gave her meaning. Those four dollar bills were then it would stand to reason that when my tions, people her outreach to the world. heart is dedicated to God, my treasure will be don't give out God's Word clearly teaches that: What you also. of coercion. do only for yourself dies with you. What you With this fact in mind, the verse takes on a do for others lives on. very positive outlook toward money and its They give in With few exceptions, people don't give out stewardship. My treasure is very close to God's order to make of coercion. They give in order to make a dif- heart because it is very close to the heart of ference in their world. And your organization His child. a difference in can offer a marvelous "donor benefit" - No wonder giving in Scripture is seen as their world. changed lives. an act of worship. We are literally giving away When you encourage your people to our hearts when we give to the Lord's work. give to your ministry you are fulfilling a As an act of worship the people of Israel basic need in the donors' lives. joined Moses in the great capital campaign to There are four reasons why those of us in fund the tabernacle. development work are a privileged few: As an act of worship David gave of his 1. We are the gateway through which God own treasure toward his fundraising campaign pours the finances into our ministries which, in for the Temple Project. turn, meet the needs of the people we serve. As an act of worship the Wise Men laid 2. We are leading our donors in an act of expensive gifts at the feet of the baby Jesus. worship. As an act of worship the widow gave her 3. We are encouraging our donors toward two mites. an act of obedience. As an act of worship Mary poured the 4. We are fulfilling a basic personal need costly perfume on Jesus' feet. in the lives of our donors the need to give. When we encourage our constituency to So, the next time you're tempted to think give we are leading them in one of of yourself as a hired gun, remember instead scripture's most important acts of worship. your higher calling. That's quite a responsibility for you as a fundraiser. Rod Robison, the director of development for Fami- Not only is giving an act of worship, it is ly Life Radio Network in Tucson, Ariz., is also a also commanded of God's children. Following free-lance writer and author of The Successful TV and Radio-thon Guidebook. RELIGIOUS BROADCASTING SEPTEMBER 1990 19 by Stephen Winzenburg most TV ministers R eligious broadcasters continue to feel a use the bulk of their sense of frustration over current media inter- est in the political and fundraising tactics of broadcasts to television ministries. Though more than three years have passed since Jim Bakker stepped spiritually inspire the down from PTL, the national news media con- audience. tinue to stereotype most who use TV to spread the gospel as being money-hungry, right-wing hypocrites. Certainly there have been, and always will $ be, those in any profession who get side-tracked by power and material rewards. But most TV ministers use the bulk of their broadcasts to spiritually inspire the audience. Since 1981, I have conducted four studies that analyze the content of the major television ministries. In each study, six to eight random episodes of each religious broadcaster are FUNDRAISING categorized according to how much time is spent on the air in fundraising, promotion, political commentary, preaching, music, spiritual discus- sion, and prayer. The methodology for the studies was BREAKING developed at the University of Minnesota. A faculty committee, made up of one Jewish THE atheist, one non-believer who was raised in the Reformed Church, and one former Southern STEREOTYPE Baptist minister, analyzed and helped refine the structure of what has become the only continu- ing objective measurement of what television ministers do on the air. The 1990 study involved 17 different television ministries and the results show that The Fundraising Practices Of Television's Religious Broadcasters — TV preachers rarely match the stereotypical pic- ture seen in the secular press. The latest study confirms earlier findings that the average religious broadcaster uses less air time for fundraising than a commercial TV WHAT THE program uses to air advertisements. Only 11 per- cent of the average religious program studied SECULAR MEDIA was devoted to asking for money, whereas 18 percent of the typical secular broadcast is taken up by commercials. WON'T The numbers vary according to the mini- stries. Some, such as Day of Discovery, In REPORT Touch, Billy Graham, or Mother Angelica, use almost no air time for fundraising. In these cases 20 SEPTEMBER 1990 RELIGIOUS BROADCASTING the short statements that are made on the in 1987: "It seems like TV preachers television. Robert Schuller is not the air are no more forceful than saying, "It's spend 75 percent of their time asking for same as Jimmy Swaggart, despite such a your faithful gifts that keep this ministry money." claim made by the author of a recent on the air." What may bring about this common controversial book. Jerry Falwell does The majority of the programs criticism is the method a few preachers not utilize the medium in the same way studied, such as those of Robert Schuller, use to fundraise. The now-famous Jim as Oral Roberts. Each TV ministry is uni- D. James Kennedy, and Jimmy Swaggart, and Tammy Bakker style of looking into que and should not be grouped with also devote a very low percentage of their the camera with tears streaming down other "televangelists" by reporters. air time to fundraising. their cheeks and voices quivering as they This is not to say that all TV mini- Others, such as Jerry Falwell, come ask for funds is perceived to be the way stries are perfect. There are some that very close to the average. However, three most TV ministers ask for money. unintentionally feed the critics by airing of the programs in the study are clear ex- Yet those who regularly watch material that is less than professional or ceptions to the average, spending relative- religious television know that few mini- making statements that haven't been ade- ly large amounts of air time asking for stries use fundraising segments as oppor- quately thought through. TV preachers financial help. tunities to emotionally manipulate must keep in mind that the world is One popular daily broadcast devotes viewers. Most TV preachers use calm, watching. four weeks each year to fundraising rational approaches to explain the need The "pearls" that ministers share telethons; another ministry is involved in for support and often voice disdain over over the airwaves are being "cast" before mission work that requires it to spend having to mention the subject at all. a diverse audience that often includes much of the weekly broadcast appealing Another common criticism from the skeptical "swine." More thought needs to for money; and the third broadcast, a secular press is that TV ministers use be given to unnecessary opinions that daily program that has been criticized by their programs for conservative political may turn potential believers away from both secular and Christian media, uses al- commentary. Only two of the programs I hearing the gospel. most half of the program to guarantee researched aired a significant amount of Television ministers could also work financial return to those who make a political discussion. Most ministers avoid harder to be accountable to viewers. major investment. getting involved in politics. Again, the When I wrote the 17 ministries request- Most ministries also devote another stereotype is not accurate. ing an audited financial statement, only small portion of their programs to promo- What one does see when monitoring six responded with the information: Billy tion, which could range from a one- religious broadcasts is that most shows Graham, Oral Roberts, Jerry Falwell, minute plug for an affiliated college to a use the bulk of their programs for minis- Robert Schuller, D. James Kennedy, and short segment that offers a free copy of try. Some may emphasize music, others Mother Angelica. Another seven merely the preacher's latest book or tape. When may use a talk show format or a tradi- put me on their mailing list for fundrais- combining fundraising and promotion, the tional church service. But most have not ing appeals. average still makes up only 25 percent of swayed from their primary calling Overall, most broadcast ministries the typical broadcast. despite the economic hardships of the have done a good job standing up to un- Jimmy Swaggart Robert Schuller Mother Angelica James Kennedy Billy Graham Since commercial TV uses three per- past three years. fair criticisms. TV preachers continue to cent of its air time in promotional an- What the secular media must learn is use only small amounts of air time in nouncements, resulting in a 21 percent that not all TV ministries can be grouped fundraising, promotion, and politics, average for advertising and promotion on under the title "televangelism." A number while devoting the majority of the broad- commercial television, religious of TV preachers have objected to that casts to spiritual material. broadcasting's numbers are similar to word because it now carries a negative They should be encouraged to those of commercial broadcasting. connotation and emphasizes show busi- patiently tolerate the media stereotypes This perspective is rarely presented ness more than ministry. and prove critics wrong by pressing on in the popular press. Secular reporters do toward the higher calling in a manner not complain that it seems three-fourths that is above reproach. of the typical prime time TV show is A Diverse Group devoted to commercials, yet they often Syndicated religious television is as Stephen Winzenburg is assistant professor make comments such as Larry King made of communication at Grand View College in diverse in programming as is commercial Des Moines, lowa. RELIGIOUS BROADCASTING SEPTEMBER 1990 21 INSIDE NRB NRB 91 Work Continues As Questions regarding convention press and "Early Bird" Deadline Nears public relations are handled by publica- tions director Ron Kopczick, who also PARSIPPANY, N.J. (NRB) - Work serves as editor of Religious Broadcast- on the 48th Annual National Religious ing. Broadcasters Convention and Exposition Calls dealing with advertising in any (NRB 91), scheduled for January 25-29 in of NRB's publications can be placed to ad Washington, D.C., is progressing as the director Dick Reynolds at (704) 393-0602 confirmation of additional speakers and or to department assistant Edda Stefanic delegate registrations have continued via the regular NRB telephone number during the summer. listed above. Lorraine Nevers is NRB's art According to convention registrar MARK A. BAINER director. Faye Woodward, registrations are coming NRB financial manager Esther Di- in at a good pace. Members who register Giovanni is responsible for all receivables by September 30 pay only $200, as op- as well as billing. Her assistant Bob Religious Broadcasters (NRB) members posed to $250 from October 1 through Bowen is financial analyst for NRB and and convention attendees for many years, January 4, or $300 on-site. also serves as membership director. All passed away July 3 following a brief ill- No registrations will be accepted at questions regarding membership dues, ness. The cause of death was the NRB headquarters office after January status in NRB, etc., should be directed to Hemophagocytic Syndrome complicated 4. Please remember, the first 500 "early Bowen or membership secretary Janet by multiple organ failure. bird" delegates registering through the Beavers. A memorial service and funeral was NRB office will be assured a reserved seat Mike Glenn is NRB's director of held July 7 at the Tallmadge (Ohio) Al- at NRB 91 meal functions. sales and heads the annual Media Exposi- liance Church. Retired NRB executive Among the speakers recently con- tion. His assistant Gayle Virkler is avail- director Ben Armstrong presented a firmed are Moody Bible Institute presi- able to handle calls and questions from tribute and prayer during the memorial dent Joseph M. Stowell III, who will ad- both exhibitors and attendees to the annual service. dress the opening plenary on January 25, exposition hall. Bainer, who maintained a cheerful and Kay James, assistant secretary of The Directory of Religious Broad- countenance despite severe rheumatoid Health and Human Services, who is casting is edited by Marj Stevens with as- arthritis, served as either an employee or scheduled for the Saturday evening plen- sistance from Susan Kubick. Questions an associate of NRB during the past 14 ary session. regarding information or data contained years. For the last several NRB conven- Music for the Saturday plenary will within the Directory can be addressed to tions he served as facilities coordinator. be provided by the African Children's those two ladies. Inquiries into the pur- Bainer was NRB's first media exposition Choir. The International Luncheon on chase of a Directory should be directed to manager. Monday, January 28, will feature Peter Elaine Sutherland. A graduate of Nyack College, Bainer Kuzmic, principal of the Evangelical founded and managed the school's radio Theological College in Usijek, Yugos- station, WNYK-FM. He most recently lavia. NRB Convention Facilities lived in Lewiston, Maine, where he was Coordinator Passes Away employed at Twin City Printery. He is sur- NRB Headquarters Staff Is PARSIPPANY, N.J. (NRB) - Mark vived by his parents, Rev. Claude and June Ready To Assist Members Bainer, 41, a familiar face to National Bainer, and three sisters. PARSIPPANY, N.J. (NRB) - Under the leadership of executive director E. Brandt Gustavson, National Religious Broadcasters (NRB) is renewing its ef- forts to offer the organization's members the best service possible. Members who call NRB at (201) 428-5400 may find the following information helpful in reaching the person who can best handle their need: Calls for Dr. Gustavson should be directed to administrative assistant Anne Dunlap. Questions regarding the head- quarters facility are handled by office manager Elaine Sutherland. In addition, Sutherland is serving as convention coor- dinator for NRB 91. NRB executive director E. Brandt Gustavson joined members of the Black Nation- Faye Woodward is convention al Religious Broadcasters (BNRB) for their spring meeting, held May 10-11 in registrar for NRB 91 and oversees all Philadelphia, Pa. From left to right are Rev. Ernie Wilson, Dr. Gustavson, Bishop computer services (i.e., mailing lists, etc.). Samuel Green, Rev. Benjamin Smith, and Rev. B. Sam Hart. SEPTEMBER 1990 RELIGIOUS BROADCASTING 22 THE ANNUAL NRB EASTERN REGIONAL CONVENTION October 18-20 Convention theme: A Decade of Decisions at the beautiful, secluded Sandy Cove Conference Center overlooking Chesapeake Bay, North East, MD serene setting delicious, fresh food recreational facilities SPEAKERS Dr. Harry Kilbride, Pastor, Brandywine Valley Baptist Church E. Brandt Gustavson, Executive Director, NRB Amos Dodge, Pastor, Capitol Church, Falls Church, VA Dr. Harry E. Brandt Amos Dodge Kilbride Gustavson Workshops will provide opportunities for discussion and challenge from a variety of panelists and speakers. Costs: double occupancy - $200 members; $235 non-members single occupancy - $215 members; $250 non-members SPECIAL MUSIC spouse - $130 Price includes registration, 2 nights lodging and all convention meals (including Banquet). No credit cards are accepted at convention site. Handicapped facilities available on request. Send registrations (payable to ENRB) to: Steve Cross, ENRB Registrar WABS 5545 Lee Highway Arlington, VA, 22207 (703) 534-2000 Clinton Utterbach Sue Dodge Note: Arrangements can be made with Sandy Cove for the Fall Banquet Saturday night, featuring a concert with Sheila Walsh. Call them directly for this: (301) 287-5433. If you are arriving by air, you can rent a car at either the Philadelphia or Baltimore airport. REGISTRATION FORM Name Address Organization Phone # Enclosed is for registration(s) (Circle 230 on the Reader Service Card) MEDIA FOCUS NATIONAL The Baptist Hour Celebrates 50th Birthday Next January FORT WORTH, Texas (NRB) - Preparations have begun for a nationwide 50th birthday celebration in 1991 of the Southern Baptist Radio and Television Commission's (RTVC) first radio program, The Baptist Hour. A series of anniversary events begins January 6 with a satellite broadcast from the First Baptist Church in Shreveport, La., where The Baptist Hour began. The celebration will culminate at the annual Southern Baptist Convention during June in Atlanta, Ga. The denomination's Radio The Baptist Hour Choir in the late 1940s. The program's music was provided live Commission, predecessor of the RTVC, by special choirs for many years. Today The Baptist Hour uses compact discs was located in Atlanta. featuring contemporary and traditional Christian music. The first Baptist Hour was broadcast live from Shreveport's First Baptist Denver's Christian Radio led through two means. Station managers Church on January 5, 1941, and was car- Stations Unite For Prayer recorded and aired a round table discus- ried live via commercial telephone lines sion on the benefits of concerted prayer. on 17 radio stations in 11 southern states. DENVER, Colo. (NRB) - All five In addition, each manager produced The church's pastor, M.E. Dodd, of Denver's Christian radio stations custom spots for his station. During each preached the program's sermon. cooperated extensively in promoting and spot, the manager would explain his Today, heard on over 500 stations in presenting a recent "Concert of Prayer" in outlet's uniting with other Denver sta- the United States and some foreign that city. Every Concert of Prayer is tions to promote the Concert of Prayer countries, The Baptist Hour is one of six aimed at personal revival among Chris- and invite his listeners to attend the prayer weekly radio programs the RTVC tians and world evangelization. meeting. Listener response to the attitude produces and distributes. It's the only one David Bryant, president of Concerts the announcements portrayed was that uses a preaching format. of Prayer International, conducted the reported to be very favorable. Now a half hour in length in contrast prayer gathering at a Denver church. Ap- General managers Jack Pellon of to its original one hour, The Baptist Hour proximately 1500 people attended the KRKS and Robert B. Dallenbach of includes a 12-minute sermonette, a blend event and presumably thousands more KPOF anchored the event, with John of contemporary and traditional Christian listened by radio. Gregory of KLTT reporting from the floor music, Bible reading, and prayer. Joel C. Stations KPOF-AM, KWBI-FM, with comments, interviews, and prayers Gregory, pastor of Travis Avenue Baptist KRKS-AM, KLTT-AM, and KQXI-AM from small groups. Plans are being made Church in Fort Worth, is the current worked together to promote and simul- for another co-sponsored event. speaker on the program. cast the event. Joint promotion was hand- According to Rich Morthland, direc- tor of public relations and promotion at KPOF, "The cooperation of these five sta- tions in putting ministry first has been a tremendous symbol of unity in the body of Christ." Wisconsin Station Sends "Love Packages" Abroad MADISON, Wis. (NRB) - Lis- teners to Madison's WNWC-FM recent- ly donated 14 tons of used Christian literature and recordings to Christian believers in foreign countries as a result of the radio station's work with a minis- try called Love Packages. Donations consisted of Bibles or Bible selections, Christian books, mass General managers Jack Pellon (left) of KRKS-AM and Robert Dallenbach of KPOF- appeal Christian magazines, devotionals, AM serve as anchors during the recent "Concert of Prayer" in Denver, Colo. 24 SEPTEMBER 1990 RELIGIOUS BROADCASTING Sunday school materials such as flan- from 24.52 per programming hour last basis is constitutional as it would be en- nelgraphs, Christian recordings, and fall to 31.87 this past spring. forced by the Commission. videos. This followed an approximate 30 The FCC bans all broadcasts of Ministry founder Steven Schmidt percent decrease last fall. "The decrease obscenity, but was considering a proposal said that while religious literature in the which we saw last fall led us to believe to allow broadcast material which is in- native tongue of believers is important, that the networks and advertisers were decent but not legally obscene. Such English-language literature is also eager- beginning to focus on more family broadcasts would have been permitted ly accepted overseas. Last year the oriented material," Dr. Melvin said, ad- only during late night hours, on the theory Hillsboro, III., ministry sent 100 tons of ding, "However, it is-apparent they were that children are less likely to be exposed material overseas. In this its 15th year, the not." to harmful indecency during such times. ministry expects to send 250 tons abroad. Dr. Melvin said CLeaR-TV will an- The 24-hour-a-day ban on indecent Much of the material is now going nounce a one-year boycott of one or more material was called for by NRB in a brief into Eastern European countries, where it of the leading sponsors of sex, violence, filed April 19. According to NRB execu- was banned as recently as a year ago. Five and profanity in the near future. The tive director E. Brandt Gustavson, the Madison churches assisted WNWC in the group discontinued the boycott of Clorox brief argued that broadcasting indecent project by serving as drop-off points for Corporation that was begun last year, material "debases human beings, par- the packages. after the company implemented stronger ticularly women, thereby undermining a enforcement of their guidelines and dras- child's respect for humanity, ability to Networks Increase Amount tically reduced the amount of offensive form healthy relationships, and sense of Of Offensive Programming material they helped sponsor. self-esteem." TUPELO, Miss. (NRB) - Christian Citing Arbitron statistics, the NRB Leaders for Responsible Television FCC Report Concludes Ban brief showed that large numbers of (CLeaR-TV) report that the networks in- On Indecency Constitutional children are in the broadcast audience at creased the amount of sex, violence, and WASHINGTON, D.C. (NRB) - all times of the day or night, including the profanity by 30 percent this spring as The Federal Communications Commis- after-midnight "graveyard hours." In compared to last fall. Billy A. Melvin, sion (FCC) has adopted a report conclud- July, the FCC concluded that the prohibi- chairman of CLeaR-TV, said that inci- ing that the statutory prohibition of in- tion of indecent broadcasts comports with dents of offensive programming went decent broadcasts on a 24-hour-a-day CONTINUED ON PAGE 27 THIS IS MEDIA MONITOR WITH REED IRVINE AND CLIFF KINCAID MEDIA CENSOR OBSCENITY DEBATE Miami lawyer Jack Thompson began the New York and Boston were among the handed down his obscenity charge, he proceedings that got the 2 Live Crew album, cities that carried the show live. distributed copies of his 62 page opinion to As Nasty as They Want to Be, declared Donahue was shocked. He complained members of the media and told them, in obscene. Some media ridiculed the obscen- that DeMoss had uttered the words on effect, "you' not getting out of my court- ity charge, but refused to say what's on the "family television." After a commercial room until you read it, because I have had album, that has already sold 1.7 million break, Donahue returned to say that the to put up with the misreporting by you copies. Jack Thompson says that talk show switchboards in those cities had lit up. people as to what is obscenity, what is hosts such as Phil Donahue "proclaim the art Donahue asked DeMoss if he wanted to protected by the First Amendment, and the of these clowns and then censor it out apologize. DeMoss did but reiterated that facts of the case." themselves. They aren't willing to live by he was only reading the titles of the songs, The opinion said the album was obscene their own code, which is that there is no such and "the point is, when we can sell to an and that distribution of it was a crime. It's thing as obscenity and anybody ought to be eight year-old, but we can't talk about it clear the judges will examine the lyrics. able to do anything." among adults, something is wrong." The American people may be denied that When Thompson was a guest on a recent Tom Minnery, a vice president of Focus opportunity by the media. Phil Donahue Show, along with Bob De- on the Family, defended DeMoss, noting Moss of Focus on the Family, Donahue that he simply read the titles of some of the refused to air or show the obscene lyrics that songs. He added, "As a matter of fact, many AIMO were under discussion in the legal case. The news media have been calling, wanting those show took a dramatic turn when Bob De- lyrics, so they can report the issue more ac- A three-minute radio commentary available Moss read aloud the titles of some of the five days a week as a public service. For a curately." sample tape, please call Deborah Lambert songs from the 2 Live Crew album. He read Lawyer Jack Thompson says that when ACCURACY IN MEDIA aloud the F— word. The trouble was that the Jimmy Carter-appointed federal judge 1275 K Street, N.W., Washington, D.C. (202) 371-6710 (Circle 145 on the Reader Service Card) RELIGIOUS BROADCASTING SEPTEMBER 1990 25 Introducing long distance telephone service at the lowest available rates. Guaranteed. For more information, contact Bill Mullin by phone at (212) 714 - 9780 or by FAX at (212) 967 - 2047 NRB Telecommunications Network MEDIA FOCUS countries on their networks about 18 CONTINUED FROM PAGE 25 hours a day of contemporary Christian TRANSFORM music [and] commercial religious the First Amendment as analyzed using programs." YOUR the Supreme Court's "compelling inter- WBC, which has begun airing est/narrowly tailored" test. television programming in Latvia, plans SHARE-A-THONS The report will be conveyed to the to lease the republic's Riga radio trans- with U.S. Court of Appeals for the D.C. Cir- mitter on a full-time basis. In Estonia, cuit, which is expected to schedule fur- WBC has contracted with the Committee "THE SUCCESSFUL ther proceedings in the case at issue, Ac- of Estonian Radio for the formation of a tion for Children's Television V. FCC, new commercial radio network which TV AND RADIO-THON D.C. Cir. No. 88-1916. will feature Christian music, news, and INTERNATIONAL other religious programs. GUIDE BOOK" Wodlinger said he also signed an agreement with the ministers of the Uk- Author Rod Robison opens the door to tested Trans World Radio Opens raine for the operation of Channel Seven and proven ways of making your on-air fun- New Facility In The USSR in Kiev. In Lithuania, officials of a Vil- draisers highly successful, gleaned from years CHATHAM, N.J. (NRB) - Trans nius radio station have agreed to expand of hosting and producing TV and radio share-a- their broadcast hours to include news and thons across the country. World Radio (TWR) officially opened the first government-sanctioned inter- Christian programming provided by denominational radio production studio WBC. Here are the "nuts and bolts" strategies that work. Unique and exciting solutions to make ever established in the Soviet Union with your share-a-thon an inspiring event your the June 15 dedication of its new facility Romanian Crusade Receives audience will look forward to and respond to! in Leningrad. Unprecedented Response Paul Freed, president of TWR, said the organization's new studio "shows that TIMISOARA, Romania (NRB) - it is indeed a new day of openness and The response to evangelist Luis Palau's restructuring in the Soviet Union." TWR proclamation of the Gospel in Romania Training and motivating your staff and volunteers was granted permission to set up the earned instant credibility for evangelicals radio production facility in October 1989, in a nation strongly influenced by Or- How to promote your share-a- thodox Church tradition. thon after 18 months of discussions with evan- gelical leaders in the Soviet Union. Palau's nine-day campaign in Matching gift strategies that Plans are being made for at least four Oradea, Bucharest, and Timisoara, May work other TWR studios in the USSR. The 22-30, resulted in more than 46,000 How to choose the right premi- facilities are planned for Moscow, Kiev, decisions for Christ - the largest ums Minsk, and Brest. response ever during Palau's 23 years of crusade evangelism. The meetings drew How to build excitement U.S. Firm Establishes Joint more than 215,000 people. Making prayertime a meaning- Romania's national television sta- ful experience for your audi- Ventures With Eastern Block tion in Bucharest sent three cameramen ence NAPLES, Fla. (NRB) - Christian and a production crew to videotape a How to save money on premi- programming is poised to reach across Friday evening meeting. The following ums the Baltic States as a result of several new Sunday morning, TV Romania aired a A whole lot more commercial ventures initiated by Mark historic documentary of the campaign, Wodlinger, president of the Naples- including a significant portion of Palau's based Wodlinger Broadcasting Company evangelistic message. "Successful telethons are the most chal- (WBC). The meetings were also broadcast lenging part of fund raising because the Wodlinger, who owns WIXI-FM of throughout Europe over Trans World 'how to' part is so difficult to come by. Rod Robison, for many years, has successfully Naples/Fort Myers and LPTV-5 in Hous- Radio. Palau was invited by Romania's created ideas because he knows what ton, Texas, has permission from the newly formed Evangelical Alliance im- works." governments of Estonia, Latvia, mediately following the country's May Herman Bailey Lithuania, and the Ukraine to begin 20 national elections. Telethon Host and Executive Producer Action Sixties Television broadcasting Christian programming on "Never before were people in various stations in those Soviet Romania allowed to see something like Republics. that on television," said Daniel Cocar, Send $39.95 plus $3.00 "They will provide the people, the pastor of Third Baptist Church in shipping and handling to: facilities, meaning the transmitters and Timisoara. "For the first time in 40 years, Guide Book, c/o Robison Associates, the studios, and we will provide the Romanians saw something besides the 1639 W. Duskfire PI., Tucson, AZ 85737 programming and the sales effort," Wod- president, his political campaigns, and his linger said. "We are going to start plans. We saw God's servants calling the programming in each one of these people and the nation to the Lord." (Circle 231 on the Reader Service Card) RELIGIOUS BROADCASTING SEPTEMBER 1990 27 TRADE TALK Televangelists seem to suffer the based research and publishing concern same audience decreases in the spring reports the religion format accounts for as television in general with seasonal 7.8 percent of all commercial stations lifestyle changes translating into lower with 11.4 percent of the AM stations household viewership. The May and 3.7 percent of the FM stations. sweeps reveal seven of the top 20 syn- Nationwide, 751 stations use a dicated religious programs reporting religious program format, 173 are increased viewership with the remain- gospel/black gospel and 134 are con- ing 13 posting an average decline of temporary. For more information, call 9.3 percent. (703) 684-3622. WMCF-TV/Montgomery, Ala., "Our board's decision to pursue MILLIE DIENERT was sold by Word of God Fellowship relocation was made with a long-term Inc. to Sonlight Broadcasting System perspective," said James Dobson in an- Inc. for $1.1 million. The buyer, nouncing the proposed move of Focus headed by Paul F. Crouch Jr., will pay on the Family from Pomona, Calif., to $100,000 escrow deposit, $250,000 Colorado Springs, Colo. "Our ministry cash at closing, and $750,000 promis- was founded in Southern California 13 sory note payable over three months years ago and we have enjoyed being and a non-compete covenant. here. However, economic factors have forced us to consider alternatives. We Edward Atsinger III, a part-owner desire to build a suitable campus on a in Salem Communications Corp., has large piece of land that can accom- STEVE CAMP purchased part interest in KEZL- modate the needs of our growing min- FM/Fowler, Calif. The 50 percent in- istry well into the next century. terest cost $653,175. Colorado Springs is a beautiful city that will enhance the quality of life for WIAM-AM/Williamston, N.C., is our staff and reduce significantly the now wholly owned by Johnny C. overall costs of the organization." The Bryant, president and minority stock- El Pomar Foundation of Colorado holder in Lifeline Ministries. The 51 Springs has presented the ministry with percent interest was sold by the minis- a grant for $4 million which will be try for $70,500. used to purchase land for the new headquarters. The move is to be com- Religious radio stations now num- pleted within two years of the sale of RAYMOND ORTLUND ber 1058, or 9.8 percent of stations the Pomona facility which employs across America, according to the M 750 people. For more information, call Street Database. The Alexandria, Va.- (714) 620-8500. The Urban Alternative's first newsletter readers' poll reveals the big- gest problem facing urban America is broken families. Of those responding, 39 percent said that broken families are the cause of other problems, in- cluding gangs, drugs, and sex. Moral decay was listed by 28 percent and 17 percent thought drugs were the biggest problem. The results were released just weeks before the ministry's second an- nual pastors' conference September 26- 28 in Dallas. The conference, titled "Renewing the Church to IMPACT the Community," is designed to help leaders with "practical ways to reclaim The ABC Television Network's Brewster Place includes in its cast Oprah Winfrey their communities for Christ." For and gospel recording artist DeLeon Richards (front, third from left). The Word more information, call (214) 943-3868. recording artist plays the role of 14-year old Margaret, an extremely gifted singer aspiring to an opera career. Religious Heritage of America has 28 SEPTEMBER 1990 RELIGIOUS BROADCASTING announced its 1990 award recipients, board Stuart Epperson and station hundred people were included in the three of whom have strong ties to general manager Norm Olsen, included surprise celebration commemorating 40 NRB. Churchwoman of the Year is 350 broadcasters, advertisers, state and years of ministry. Ortlund is president Millie Dienert of Philadelphia, Pa. A community leaders, and invited lis- of Renewal Ministries, Newport well-known speaker, she has par- teners. For more information, call Beach, Calif., and president/speaker of ticipated in several NRB national con- (617) 328-0880. Haven of Rest Ministries in Hol- ventions. Thomas "Ed" Steele has lywood. For more information, call been selected for the Faith and Steve Camp's collection album, (714) 738-1501. Freedom award. President of the Ed Doing My Best, is not a walk down Steele Agency, Steele is a member of memory lane but rather a march Money Matters celebrated its the NRB board of directors. The ar- around Jericho. Every song challenges 500th live radio broadcast June 29. chitect of the business management for the church to bring down the walls that Christian Financial Concepts founder Billy Graham Evangelistic Association, separate Christians from each other and director Larry Burkett was joined George M. Wilson, will be granted the and God. This Sparrow Records on the broadcast by past guests James Business and Professional award release may cause many program Dobson of Focus on the Family and during the October 29 ceremonies in directors to ask whether they can add a Joni Eareckson Tada of Joni and Hershey, Pa. For more information, previously released product to top rota- Friends. The call-in program dealing call (800) 325-3016. tions. For more information, call (800) with financial issues facing Christians 347-4777. is heard on over 340 facilities nation- WEZE-AM/Boston, Mass., cele- wide via Ambassador Inspirational brated its 13th anniversary with an Raymond C. Ortlund was Radio and the Moody Broadcasting open house at its new facilities. The honored recently by family and friends Newtork. For more information, call event, hosted by Salem Communica- in the arboretum of the Crystal (404) 534-1000. tions Corporation's chairman of the Cathedral in Garden Grove, Calif. Four Syndicated Religious Television Programs Households/Markets Program May 1990 February 1990 % Change 1. Hour of Power 1,251,000/152 1,430,000/152 -12.5 2. World Tomorrow 1,025,000/97 1,248,000/139 -17.8 3. Oral Roberts 542,000/120 496,000/122 +9.2 4. Kenneth Copeland (weekly) 502,000/128 565,000/130 -11.1 5. D. James Kennedy 488,000/122 539,000/124 -9.4 6. In Touch 409,000/ 64 385,000/59 +6.2 7. Larry Jones Presents 392,000/92 400,000/93 -2.0 8. Jimmy Swaggart (weekly) 359,000/ 85 429,000/99 -16.3 9. Frederick K. Price 322,000/33 340,000/28 - 5.2 10. Day of Discovery 307,000/112 309,000/111 -.6 11. Jerry Falwell 303,000/122 312,000/121 - 2.8 12. It Is Written 253,000/ 41 227,000/ 41 +11.4 13. Insight 242,000/ 23 306,000/ 22 -20.9 14. 700 Club 217,000/106 232,000/105 6.4 15. This Is The Life 196,000/ 43 167,000/ 43 +17.3 16. James Robison 138,000/ 54 135,000/52 +2.2 17. Success-N-Life 128,000/83 124,000/ 79 +3.2 18. Christian Lifestyle Magazine 123,000/22 108,000/23 +13.8 19. Garner Ted Armstrong 91,000/32 94,000/37 -3.1 20. Christopher Closeup 81,000/27 94,000/24 -13.8 Total Survey Area/Aggregate Cume TV Households Cable and network viewership not included © The Arbitron Company RELIGIOUS BROADCASTING SEPTEMBER 1990 29 PROGRAMMING ISSUES Since this month's theme in Religious audience needs to hear a confident host is aired along with a devotional to give Broadcasting focuses on fundraising, I who remains enthusiastic no matter what credit to the Lord for His provision. have decided to conduct a second, more in- is going on behind the scenes. depth interview with sharathon specialist There needs to be plenty of spon- AUGSBURG: How important is the Todd Isberner. His firm, Share Media, is taneity, unexpected surprises, a variety of tracking of demographic data when active in assisting Christian radio stations voices on the air, special guests, and receiving pledge calls? nationwide in areas relating to fundraising. telephone central updates. Listeners need ISBERNER: Sharathons are ideal times Most of Share Media's clients are non- to be held in suspense so that they will not to gather information about our listening commercial stations with annual budgets want to miss one second of the sharathon. audience, and yet I am amazed at how ranging from $30,000 to $1 million. The on-air presentation must maintain an many stations fail to take advantage of this image of excitement, fun, variety, and, of rare opportunity when listeners are calling AUGSBURG: With so many ministries course, ministry. the station in great numbers. On the other and organizations appealing for dona- hand, I am excited about a new computer tions, what motivates listeners to respond AUGSBURG: What about themes or spe- software program we have recently made during Christian radio sharathons? cial events at sharathon time? available. It assembles all sorts of valu- ISBERNER: Let me start by answering ISBERNER: There are some great theme able data and instantly makes it available what does not motivate people to give, and days that are being used to involve the lis- on the video monitor for the on-air talent. that is guilt, pity, obligation, and teners and break up the "sameness" of manipulation. Those are the things we sharathon days. We have devoted one en- AUGSBURG: A year ago we discussed tire day to the local church, calling it the strategy for sharathon pre-planning. "Church Appreciation Day," honoring the What about after the sharathon? What Sharathons, pastors, associates, Sunday school needs to take place after the smoke has teachers, and workers in the church. Lis- cleared? teners call in giving a pledge in honor of ISBERNER: In spite of the typical Take Two their church or pastor. Other successful fatigue and often what I call the post- theme days can revolve around the fami- sharathon blues," it is vital to immediate- by Bob Augsburg ly, Christian businesses, or the com- ly dive into the tasks at hand. First, get the munity. thank you letters out right away acknow- ledging the faith promise with a return en- need to avoid. What should be the AUGSBURG: Christian radio is known velope. Review the successes and failures motivator is the principle, "God loves a for its continuous around-the-clock minis- of the sharathon while it is still fresh in cheerful giver," found in II Corinthians 9. try. During sharathons, when there is such everyone's mind and make notes on areas So as I look at it, there are three areas a great emphasis on phone response, that need improvement for next year. where listeners can cheerfully be chal- pledge reading, and reporting, how can a If the goal was not quite reached but lenged to respond. station maintain a level of ministry is still attainable, station managers may First is simply appreciation for the sta- through all of this activity? want to do daily live or pre-recorded up- tion and the gratitude for the ministry it has ISBERNER: Ministry has got to be at the dates encouraging additional response brought to them personally. Second is un- heart of every sharathon. Mel Johnson, from those who did not get involved. derstanding the need. There needs to be a who was instrumental in the early Volunteers or office staff can also call last clear explanation of how the station development of the sharathon concept as year's partners, who were not heard from operates and [its] specific expenses. we know it today, has always said, "You this year, to see if they are interested in Listeners then need to be challenged, need to bless the listeners, keep blessin' helping the station reach its goal. not just by hammering continuously on the them, and bless them some more." overall goal but by breaking the budget That principle should undergird all the In closing, I hope some of your ques- down into bite-size pieces - like the cost comments being made and each pledge tions have been answered in this, our for operating one complete day or under- report being read, and off the air we can do second fundraising feature with Todd Is- writing one hour each month. There are a things to enhance the ministry of the berner. You may want to refer to our last variety of ways to make each of the lis- sharathon. Many stations designate a interview which was featured in the Sep- teners feel that their gift is significantly im- prayer room where volunteers are there tember 1989 issue of Religious Broadcast- portant, and that takes some real creativity praying not only for the sharathon but for ing. If you have additional questions on the part of the sharathon hosts. listeners' needs as they are called in. regarding on-air fundraising or have The staff should also be aware that developed new ideas you feel would be AUGSBURG: How does a station keep some of the on-air guests representing city beneficial for others to hear about, contact its audience tuned in during several days government or civic organizations may not either Todd at (612) 496-3354 or me at of intensive fundraising? be believers. We need to see their visits as (813) 936-2353. ISBERNER: Talented on-air presenta- opportunities to be a positive witness. Also tion is the key there. Nothing will cause to enhance the overall ministry emphasis Todd Isberner is president of Share Media listeners to tune out more quickly than a of sharathons we suggest taking time out In Shakopee, Minn. Bob Augsburg is presi- couple of hosts continually delivering when various plateaus are reached to thank dent of Programming Plus in Fort Myers, pleas in a monotone monotony. The God for His blessing. A special praise song Fla. 30 SEPTEMBER 1990 RELIGIOUS BROADCASTING COOKING WITH COOK Listen cedure, and suddenly another child dashed up to me, poked me with his finger, and said, "You're it!" I listen to your program everyday while I am at work. Gradually it dawned on me that to be "it" meant that you were responsible for catching someone or reaching the goal as the game progressed; and that you Karty S. Sanker wouldn't be relieved of the responsibility Kathy S. Sanker until you were successful. Albany, Or. Yes, my friend, you are it. God's Because of finger has touched you and given you a responsibility from which you cannot God's Touch: walk away. Paul says in 1 Corinthians your short programs 12:11, "But all these (gifts) worketh that "You Are It!" one and the selfsame Spirit, dividing to are a real blessy, every man severally as He will." by Robert Cook God has sovereignly assigned you to and informative the place where you are, and has given "Thou art come to the kingdom for to your people you the mental, emotional, and spiritual such a time as this." power to do the job. Make no mistake Linda M. Abbot, Petersburg, Ak. Mordecai's terse challenge to Queen about it: No one else can take your place. Esther still echoes down the corridors of You are it. time. "If you keep quiet to save your own How do you approach this jarring Hello, skin, then God will grant deliverance to fact? "In faith." You can't do it, but God His people from another place," he said, can! Paul says in Romans 12:6 that we are I enjoy your daily "but think about it: God has placed you to exercise our God-given gifts "accord- Commentaries. They where you are for His own purposes at ing to the proportion of faith." this very time!" Look at your task realize God has really open peoples In other words, "You are it." placed you where you are face the job I remember the confusion - not to eyes mine Especially with confidence in Him, as you use the say panic - I experienced when at about talents He has given you. The rest is up to age five, I began to play games with God, and He will never fail you. Ann Alzamora, neighborhood boys and girls. Before that, Ft. Lauderdale, Fl. I had largely been by myself surrounded by adults. Dr. Robert Cook is chancellor of The King's Now, in a simple game like "Hide College, the speaker on The King's Hour broadcast, and a member of NRB's Execu- and Seek" I wasn't quite sure of the pro- tive Committee. He lives in Tannersville, Pa. LOOKING AHEAD Pro-Life 27TH ANNUAL CONFERENCE ON NRB MIDWEST Perspective CHRISTIAN STEWARDSHIP REGIONAL CONVENTION September 9-12, Kansas City, Missouri the nation's #1 October 10-12, Chicago, Illinois five-minute daily commentary NRB WESTERN NRB EASTERN featuring one of America's REGIONAL CONVENTION REGIONAL CONVENTION pioneering pro-life leaders September 13-15, Los Angeles, California October 18-20, North East, Maryland John C. Willke, M.D. NRB SOUTHEAST NRB CARIBBEAN President, National Right to Life Committee REGIONAL CONVENTION REGIONAL CONVENTION September 20-22, Atlanta, Georgia November 12-13, San Juan, Puerto Rico For a free audition tape contact: Ambassador Advertising Agency NRB SOUTHCENTRAL NRB 48TH ANNUAL 515 East Commonwealth Avenue REGIONAL CONVENTION CONVENTION & EXPOSITION Fullerton, California 92632 October 5-6, Nashville, Tennessee (714) 738-1501 January 25-29, 1991, Washington, D.C. "We believe in what you're doing! God Bless you." Dr. James C. Dobson FOCUS ON THE FAMILY RELIGIOUS BROADCASTING SEPTEMBER 1990 (Circle 112 on the Reader Service Card) CLASSIFIEDS HELP WANTED quest. Call or write Jules Hobbie, 112 ator system; and miscellaneous tapes Burlington Ct., Dothan, AL 36301, or and equipment. The station serves CAPITAL CAMPAIGN REPRE- call (205) 793-3910. several major metropolitan areas. For SENTATIVE position available. Two more information contact Robert Sperry years-plus experience required. CHRISTIAN ANNOUNCER looking or David Schuman at The Park National Michigan territory. Send resume to for a growth opportunity. Eight years Bank, 50 North Third St., Newark, OH Development Department, Family Life experience, including on-air music and 43055, or call (614) 349-8451. FAX: Broadcasting, P.O. Box 35300, Tucson, talk show formats, production work, and (614) 349-3765. AZ 85740. music programming. Currently working at a Christian CHR, doing all of the RADIO/TV PSAs, 60 & 30-second INSTRUCTOR IN COMMUNICA- above. Looking for MD/on-air position, spots, low-key, high quality, no direct TIONS: To teach television and radio or anything related. For tape/resume, appeal - please see ad in NRB courses such as Fundamentals of Broad- call (504) 286-3600, ask for Hugh Directory for CHRISTIAN BLIND casting, Announcing, Single Camera Roland. MISSION INTERNATIONAL or Video. Qualifications: M.A. in Broad- phone Lor Cunningham at 1-800- casting or related field, experience in I WILL SERVE the Lord Jesus Christ YES-CBMI. CBMI, largest private or- teaching and video production. Send no matter what! BA in radio and ganization worldwide, providing resume to: Personnel Department, television production with minor in medical care and education for the Moody Bible Institute, 820 N. LaSalle, business administration. Working in disabled and poor of the Third World Chicago, IL 60610. field for over 2 years; seeking full-time since 1908, working through churches position in radio and/or television opera- and mission agencies such as MAP, SITUATIONS WANTED tions with management opportunities. AIM, SIM, HCJB, also working offi- Contact Eric Reinholt, 4234 Wingrove, cially with WHO (World Health Or- EXPERIENCED COMMERCIAL Arlington, TX 76015, or call (817) 465- ganization), member of ECFA. CHRISTIAN STATION MANAGER 0881. looking for growth-oriented company with godly priorities. Thirty-one years PRODUCER/DIRECTOR of Adventures old, energetic, results-oriented. Presently CALL US For New and Rebuilt In Dry Gulch, director of Fire By Nite. Radio Broadcast Equipment in northeast, would consider relocating Looking to produce and or direct effec- under right circumstances. If you want tive Christian programming. Familiar HE HALL someone who will operate your station Electronics with 1" editing equipment. Willing to as you would operate it yourself, let's (804) 974-6466 travel - United States, Canada, Europe. 1305-F Seminole Trail Charlottesville, Va. 22901 talk. Call Scott Korb at (717) 969-4306. Contact Jon Brian Mead, 114 Stuart Road, Suite 177, Cleveland, TN 37312, CHRISTIAN WITH 17 YEARS of or call (615) 339-0011. professional experience in media. Cur- UNUSED CALL LETTERS rently government-employed as a WANTED: A STATION willing to help television photographer. Shoot and edit MAILING LABELS me fulfill the calling God has placed on AM FM TV tape; have produced ENG spots for in- my life. That is, a call-in program where house news program. Do studio produc- dataworld people's needs can be prayed for and tions also; lighting, camera, production ministered to from God's Word. Call 301-652-8822 800-368-5754 assistant. Previous work in corporate me, Dennis Karsten at (218) 246-2290. video and community cable. Formerly, in film post-production in seventies; SEEKING A CAREER IN CHRISTIAN held a position as Editor at WPGH-TV. FIND YOUR NEXT JOB with RADIO: Two years' experience, on-air Recently CMX 3600 trained. Seek posi- THE CHRISTIAN MEDIA and marketing. Will relocate. Contact tion as cameraman and/or editor, as- DIRECTORY Bill Scorgie, 8155 Richmond Ave. #915, sociate producer, or production assistant. 4500 COMPANY LISTINGS! Houston, TX 77063. (713) 785-8511. Am quite capable, creative, and have a Labels/Stations/Video/Producers willing attitude to serve. Eph. 2:8-10. Free Info-James Lloyd-Box 3 FOR SALE Ashland, OR 97520 (503) 488-1405 Call Greg Gans at (215) 886-1035 or contact NRB for resume. PARK NATIONAL BANK is offering for immediate sale the principal assets TELEVISION DIRECTOR/EDITOR of Channel 68 TV of Mansfield, Ohio. TERRAIN SHADOWING with 17 years experience seeks employ- Assets include a Harris TVE-60S TV POPULATION DENSITY ment with a Christian organization. transmitter and associated equipment; dataworld MAPS CONTOUR COVERAGE SPECIALS Would like to make training and per- 1600' Stainless, Inc. guyed tower; Sen- sonal growth type video productions tinel 48 single site remote control sys- depicting dramatic slice of life Christian tem; transmitter site located in (301) 652-8822 (800) 368-5754 situations. Resume and tapes upon re- Mansfield area; backup electrical gener- 34 SEPTEMBER 1990 RELIGIOUS BROADCASTING LATE NEWS COLSON RADIO SERIES WILL ADDRESS "THE SECULARIZATION OF AMERICA" A series of eight weekly radio specials featuring Charles Colson, chairman of the board of Prison Fellowship Ministries, will premier October 16. Hosted by Al Sanders, chairman of the board of Ambas- sador Advertising Agency, the series is entitled The Secularization of America: Chuck Colson Speaks to the Church in Exile. The series is based on Colson's latest book, The God of Stones and Spiders. The production package includes eight 38-minute programs as well as 40 daily features called Breakpoint. The Secularization series is the third team effort by Prison Fellowship and Ambassador. The programs will conclude Saturday, November 24. NAB ASKS THE FCC TO ABANDON ALLOWANCE OF FM DIRECTIONAL ANTENNAS The National Association of Broadcasters (NAB), concerned about the growing interference problems on America's FM band, asked the Federal Communications Commission (FCC) to revisit its decision allowing FM radio stations - closely positioned geographically - to use directional antennas and "contour protection" as a means to avoid interference. In written comments to federal regulators, the NAB said that a more prudent course would be for the Commission to abandon all notions of using FM directional antennas and "contour protection" in commercial FM broadcasting. VISION INTERFAITH SATELLITE NETWORK EXPANDS PROGRAMMING HOURS The Vision Interfaith Satellite Network (VISN) expanded its telecasts to 24 hours-a-day July 2, up from 18 hours of daily programming. Officials cited widespread requests for round-the-clock program- ming, according to the National & International Religion Report. They said the expansion adds 13 new series to the network's schedule of documentaries, drama, music, worship, and children's programs. VISN, which prohibits on-air solicitation for donations, was started in 1988 by 23 faith groups, including mainstream Protestant, Catholic, and Jewish bodies. FOCUS ON THE FAMILY'S JAMES DOBSON SUFFERS HEART ATTACK James C. Dobson, president of Focus on the Family in Pomona, Calif., suffered a "mild to moderate" heart attack while playing basketball with friends on Wednesday morning, August 15. After experiencing throbbing chest pains, he was able to drive himself to a hospital emergency room. Due to Dr. Dobson's excellent physical condition and his regular exercise, tests resulted in a very good prognosis. William B. Berntsen, chancellor and former president of Northwestern College in Roseville, Minn., died after a long illness at the age of 74 on August 16. Dr. Berntsen, a 44-year resident of the Twin Cities, was known as an outstanding musician and college administrator with vision and courage. He is largely credited with rebuilding Northwestern from a fledgling institution in 1965 to one with a current enrollment of over 1000 students and more than 30 programs leading to a bachelor's degree. Also under Dr. Berntsen's leadership, the Northwestern College Radio Network increased its outreach and power to Wis. include stations in the Twin Cities, Duluth, Waterloo, Iowa; Fargo, N.D.; Sioux Falls, S.D.; and Madison, RELIGIOUS RADIO/TV PIONEER CLIFTON MOORE PASSES AWAY AT 81 Clifton E. Moore, who started a radio ministry in Los Angeles during 1948, died at the age of 81 in Irvine, Calif., reported the July 18 edition of the Los Angeles Times. Moore was a Presbyterian minister and former chairman of radio and TV for the Southern California Council of Churches and for the Los Angeles Church Federation. Moore's longest-running and most-celebrated TV programs included Give Us This Day, Faith of Our Children, and Great Churches of the Golden West. MORRIS CERULLO GIVEN APPROVAL TO PURCHASE PTL NETWORK & PROPERTY The federal bankruptcy judge in the PTL Television Network case has approved the $52 million sale of the ministry's assets to evangelist Morris Cerullo. The evangelist had deposited $7 million in an escrow account to secure purchase of the defunct ministry's satellite TV network. He was given 90 days to obtain the remaining $45 million to buy the other assets of the 2200-acre spread. Court approval of the purchase was held up by disagreements among secured creditors over division of $38.7 million of the purchase price, according to the National & International Religion Report. Unsecured creditors, mainly PTL's lifetime partners who put an estimated $160 million into timeshares, could be left with nothing after administrative costs are paid. RELIGIOUS BROADCASTING SEPTEMBER 1990 35 (Circle 222 on the Reader Service Card) "To address seriously The New American Famine -a famine of God's Word- requires a daily portion of meat from God's Word. At Back to the Bible we've made that commitment." -Woodrow Kroll BACK TO THE BIBLE is pleased to introduce Dr. Woodrow Kroll General Director & Bible Teacher Agency Good Life Associates PROVERBS 21 Martin Jones-Manager of a lion: whoso provoketh him to Moral virtues P.O. Box 81803 Lincoln, Nebraska 685 anger sinneth against his own soul. 3 It is an honour for a man to cease shall evil; save but wait thee. on the LORD, and an their The contrary vices (402) 474-6440 dling. from strife: but every fool will be med- ance unto is not the good. LORD; and a abominal tion 23 Divers weights are an 12 righteous 4 The sluggard will not plow by reason of the cold; therefore shall he how 24 Man's goings are of beg in harvest, and have nothing. 5 Counsel in the heart of man is like own way can a man then cry 13 A 22 deep water; but a man of understand- ing will draw it out. voureth 25 It is that a snare to the man who self, 14.A gift in be cry at the 6 Most men will proclaim every one vows to make which inquiry. is holy, and after de his own goodness: but a faithful man who can find ? and 26 A bringeth wise king the scattereth the wrath. and a is joy reward to secret in the pacifieth heard. bosom anger: him- THE favour rather than siver rather than silver and be rity: his children are blessed after him. 7 The just man walketh in his integ- parts the 27 The LORD, of the spirit searching belly. of man wheel all is over the candle thenked, inward but 15 iniquity. destruction the shall just to to thewent: pass and 3 A and 8 A king that sitteth in the throne of his eyes. judgment scattereth away all evil with 28 Mercy and truth preserve in the of 16 the way The of man that wandereth workers 9 Who can say, I have made my heart mercy. king: and his throne is upholden the by poor He man: that loveth he that 4 punished. the simple evil, 17 clean, I am pure from my sin ? 10 Divers weights, and divers meas- strength: 29 The glory and the of young men is ures, both of them are alike abomina- is the gray head. beauty of old their oil shall The not be rich. a soul froward: shar and life. the 18 wicked tion to the LORD. 11 Even a child is known by his do- parts of the so belly. do inward away 30 The evil: blueness ofa wound the inseth ofa wound cleanseth for the the righteous, is upright. and the be a ransom and child in them. way his of whether it be right. ings, whether his work be pure, and 12 The hearing ear, and the seeing CHAPTER 21 angry ness, 20 19 than woman. wilder- them. eye, the LORD hath made even both of the HE king's heart There It better is an the the the old, poor, he and will the way he the 13 Love not sleep, lest thou come to he 2 Every turneth the foolish oil in the dwelling of to it the be wise; desired but and shalt be satisfied with bread. poverty; open thine eyes, and thou way right 14 It is naught, it is naught, saith the hearts. own eyes: but the LORD pondereth the his ness, ness and hercy findeth after righteous- a 21 He that followeth up. to be 9 He that hath for he rod of his anger a bountiful eye shall reap 10 Cast out giveth of his shall en he boasteth. uyer: but when he is gone his way, 3 To do justice and judgment 22 A 5 There is gold, and a multitude of and the 4 An high look, and tion shall shall tion shat out tion shall Out the scorner, and the scorner, and conten- bread recious jewel. bies: but the lips of knowledge are only to thoughts of the be 5 The plowing of the Take his garment that is surety for ranger: and take a pledge of him that is plenteousness; every troubles. his tongue mouth soul from and be for 12 pureness lips the king of and heart, re- a strange woman. one hasty only to want. 6 The getting of treasures name, who scorner 24 Proud and haughty knowledgeyes and and of he the LORD shall 13 The the preserve SPACECOM SM SYSTEMS Make your radio broadcasts soar into the 90's with reliable, crystal-clear signals that Christian Radio Networks like Ambassador, IBN, USA Radio and Moody count on. SpaceCom Systems. A new name for a new decade of excellence in satellite communications. Call 1-800-950-6690 Down-to-earth satellite solutions. TM (Circle 125 on the Reader Service Card) Fragmented Fundraising If you don't coordinate the pieces of your and then tell you precisely where you stand. fundraising plan, you'll learn just how the We show you what to fix. And how to fix it. cookie crumbles. Plus, the creative professionals at The With an abundance of specialists and Domain Group will bring your fundraising consultants, fundraising departments can plans to life. With creative ideas and brilliant become fragmented. Middle managers aren't execution. The results prove it. held accountable to the big picture - only The Domain Group can help you coordinate their individual part of it, like donor all areas of fundraising and marketing. acquisition, direct mail, electronic media or Call Edward Elliott at 1-800-DOMAIN-1 to major donors. find out more about our integrated marketing The Domain Group starts from scratch. approach. And we don't use cookie-cutter fundraising T H E plans. We send a team to your ministry to learn how your whole system works - from DOMAIN beginning to end. We meet with your people. G R P Read your donor mail. Crunch the numbers Seattle Wheaton 1-800-DOMAIN-1 409 Tower Building, Seattle, WA 98101 206/682-3035 289 Main Place, Carol Stream, IL 60188 708/668-5300 (Circle 226 on the Reader Service Card) RELIGIOUS BROADCASTING PARTING THE WATERS WITH CREATIVE TV TODAY'S FAMILIES ARE BEING TORN APART - ARE WE HELPING? In today's world, divorce is as normal as marriage. Violence against children is becoming alarmingly commonplace. Abortion for convenience is demanded as a right. Sexual deviations have become alternate lifestyles, and drugs are a sub-culture. What is happening to our society? What is our responsibility as fbroadcasters? It's a fact, that people who view violence and sexually explicit material begin to think there is nothing wrong with it. It's a dulling of our sensibilities, a stripping of our moral fiber. Without these, we cannot be strong. Nor will our children go untouched by it. Television can help enforce positive, uplifting values, or worse, it can ignore them. At FamilyNet we're fighting the erosion of the family unit. We're trying to put it together, not tear it apart. We care about families and we show it. Call to receive our viewbook or talk to us about adding FamilyNet to your lineup. 1-800-8-FAMNET. FamilyNet (Circle 179 on the Reader Service Card) RELIGIOUS CONTENTS BROADCASTING OCTOBER 1990 PAGE 8 PAGE 14 PAGE 17 FEATURES 8 - Parting Religious TV's Troubled Waters Following the scandals of the past few years, TV ministry leaders examine their purpose and goals in the 90's. 12 - The Video Future: HDTV by Richard E. Wiley / Those wanting to deliver HDTV to the American public face many challenges. 14 - Who's Tending The Garden of Children's Television? In an exclusive interview, Squire Rushnell challenges broadcasters to provide more quality children's programming. 17 - Another Miracle in the Soviet Union by Donald J. Peterson / A series of animated cartoons is creating waves while introducing a society to the Bible. 18 - In The Country Of The Reformation, Religious TV Shows Are Unpopular by Horst Marquardt / A unified Germany offers new challenges and opportunities for media ministries, but cooperation is crucial! 21 - Willard Mason and The Ministry of Helps A profile of a media "servant/leader" by those who know him best in the organization he founded. 23 - LPTV: It's Here to Stay! by Ray Wilson / Low power television's popularity grows as it offers new opportunities to local areas. 34 - NRB 91: Accepting The Call by Bob Bowen / The annual convention is vital to the work of National Religious Broadcasters. DEPARTMENTS SIGNING ON 3 TRADE TALK 28 READERS' FORUM 4 TECHNICALLY SPEAKING 30 WASHINGTON WATCH 6 CLASSIFIEDS 32 INSIDE NRB 24 COOKING WITH COOK 33 MEDIA FOCUS 26 LOOKING AHEAD 33 ABOUT REI IGIOU PARTING THE WATERS THE BROADCASTING WITH CREATIVE TV COVER Television ministry leaders are working to part troubled waters through creativity and a renewed mission. See panel discussion on page 8. Other exciting developments concerning religious television follow Front cover showing Moses parting the Red Sea the panel discussion. is a scene from Superbookᵀ, courtesy of The PARTING Christian Broadcasting Network, Inc. (CBN). THE Superbook is a registered trademark of The Christian Broadcasting Network, Inc. CREATIVE RELIGIOUS BROADCASTING OCTOBER 1990 1 CHRISTIAN TELEPHONE FUND RAISING Specialists ¡¡¡C; INFOCISION MANAGEMENT 0000 Lapsed donors respond thru telemarketing program. InfoCision's Christian communi- The professionalism of cators has been demonstrated again and again with the spiritual shown sensitivity that they have in their phone calls to our donors. The lapsed reactivation program has been a major source of new Three, 40 line outbound center donors for us and the current donor program is well, what I say producing the kind can of net income we previously had only There telemarketing program. Thank done. you your hoped are for. so many items necessary to make for up a successful attention to detail and for a job well World Opportunities International Dr. Roy McKeown President Close supervision, In-depth client training and extensive monitoring Christian Communicators Make the Difference InfoCision communicators are fund raising experts. We only make outbound telephone calls, and specialize in serving For More Information Call: religious non-profit organizations. InfoCision utilizes Christian communicators who are spiritu- Tim Twardowski ally sensitive to your donor's needs, yet generate the absolute Executive Vice President-Marketing maximum net income. Let us show you why we are the unques- (216) 668-1400 tioned leader in religious telemarketing. iicii INFOCISION MANAGEMENT INFOrmation/deCISION Management 325 Springside Drive Akron, Ohio 44313 (216) 668-1400 (Circle 110 on the Reader Service Card) SIGNING ON RELIGIOUS BROADCASTING There has never been a time when it has been more Volume 22, Number 9 important for Christian broadcasters to be willing to Executive Editor stand for strong moral values in America than today. E. Brandt Gustavson We have known that we have been drifting, but the Managing Editor drift has become more obvious and startling as we see Ron J. Kopczick Assistant Editors the beginning of a religious renaissance in Eastern Paula Podgurski Europe and other parts of the world. While those Donald J. Peterson countries are welcoming stronger religious influence, Art Director Lorraine Nevers we are moving away from it. Art Assistant It has not always been that way. Biblically based Susan Kubick moral values were part of the thread from which Editorial Assistants America's cloth was woven. That thread ran through Anne Dunlap Gayle Virkler every part of American life. It was evident in our Circulation educational system, our courts, our government, our Elaine Sutherland music and our media. Contributing Editors We understood that there were parameters to our Bob Augsburg Robert Bowen freedoms and we found definition to those parameters Michael Glenn through our Judeo-Christian heritage. We had a moral Richard E. Wiley It's Time basis on which to build. God was not a threat to social Advertising Manager development, and the traditional family composed of a Dick Reynolds Advertising Assistant To Take husband, a wife, and children occupied a special and in- Edda Stefanic tegral place in our social structure. Regarding the family, George Santayana in The A Stand Life of Reason wrote: "The family is one of nature's National Religious Broadcasters Jerry K. Rose, President, WCFC-TV Channel masterpieces." But the family exceeds even that exalted 38, 20 North Wacker Drive, Chicago, IL 60606. description. The family is God's masterpiece. He estab- Dr. David Clark, First Vice President, Regent by Jerry Rose lished it in Genesis 2:24 and intended it to be the basic University, Virginia Beach, VA 23463. Dick unit of society. Mason, Second Vice President, Radio Bible Thomas Jefferson in his Writings offered this insight: "The happiness of the domes- Class, P.O. Box 22, Grand Rapids, MI 49555. Sue Bahner, Secretary, WWWG Radio, 1850 tic fireside is the first boon to mankind; and it is well so, since it is that which is the lot Winton Rd., Rochester, NY 14618. Robert of the mass of mankind." In America's formative years and until after World War II, Straton, Treasurer, Walter Bennett Com- these traditional values were, for the most part, an accepted and integral part of our cul- munications, 7111 Valley Green Road, Fort ture. Washington, PA 19034. But since the forties, we have experienced rapid change. We have allowed a Dr. E. Brandt Gustavson, Executive Director humanistic element to chart our course and it is not even close to the course our found- ing fathers envisioned. We have experienced drastic changes in education, government, Editorial and Advertising Offices: media, and the concept of the family. The traditional family is being replaced by a fami- 299 Webro Rd. Parsippany, NJ 07054 ly concept that includes homosexual marriages, group marriages, and other kinds of 201/428-5400 FAX: 201/428-1814 bizarre experiments. Pornography is not only becoming acceptable, but is considered an appropriate RELIGIOUS BROADCASTING is indexed in profit source by legitimate businesses. In some cases, gross pornography is being the Christian Periodical Index and is available on 16mm and 35mm microfilm and 105mm funded by the government in the guise of art. The idea of separation of church and state microfiche from University Microfilms Inter- has been distorted to the point that is bordering on religious repression. Sexual respon- national, 300 N. Zeeb Road, Ann Arbor, MI sibility in the minds of the humanists is a burden; permissiveness is the contemporary 48106. buzzword. Millions of babies have been killed in the last two decades in the name of Advertising in RELIGIOUS BROADCAST- women's rights. ING does not necessarily imply editorial endor- As Christian broadcasters, we should be deeply concerned about such issues as sement or approval by National Religious abortion, the bias against evangelical Christianity, and the condition of public educa- Broadcasters. Authors' views are not necessar- tion and its expulsion of God from the classroom. We should not allow ourselves to be ily those of National Religious Broadcasters, its officers, board, or membership. intimidated by special interest groups such as the homosexual lobby. We should be will- ing to make our viewers aware of the issues that affect them and urge them to the kind POSTMASTER: Please send change of address of action that makes for involved citizenship. to RELIGIOUS BROADCASTING, 299 And to those who would see an end to the influence of the church in America, G. Webro Road, Parsippany, NJ 07054. CONTINUED ON PAGE 4 Affiliate RELIGIOUS BROADCASTING (ISSN 0034-4079) is published 11 times a year. To subscribe send $24 for one year Member to NRB, 299 Webro Road, Parsippany, NJ 07054. Orders outside the U.S. must add $6. Second class permit at Parsippany, NJ, with additional postage paid and entry at Greenfield, Ohio. nae Printed in the U.S.A. Copyright 1990 by National Religious Broadcasters, all rights reserved. Contents of this magazine epa may not be reproduced, in whole or in part, unless expressly authorized in writing by NRB. All editorial and produc- tion correspondence should be sent to RELIGIOUS BROADCASTING, 299 Webro Road, Parsippany, NJ 07054. National Association RELIGIOUS BROADCASTING assumes no responsibility for return of manuscripts, photographs, and cartoons, and Evangelical Press of Evangelicals Association reserves the right to accept or reject any editorial and advertising matter. RELIGIOUS BROADCASTING OCTOBER 1990 3 READERS' FORUM Broadcasting In Canada Thanks For The Mention $44,000,000 in pledges and millions in corporate contributions poured in to help Dear Editor: Dear Editor: Jerry's kids for another year. The en- As a Canadian reader, I find it hard to Thank you very much for including thusiasm, the passion, the hard work, the find the words to describe how exciting it the KPOF news item in the "Late News." professionalism, and the commitment of is to read your magazine for the first time. We are pleased to have this historic infor- Jerry and his staff paid off as they focused Just to have a window to see what broad- mation made available [to] the radio com- their attention on this annual telethon. casting can be like in a country that allows munity. Thank you very much. We ap- Christian broadcasting is fighting a far Christian stations gives us hope and a goal preciate your fine magazine. more crippling disease than muscular to work towards here in Canada. Robert B. Dallenbach dystrophy - spiritual dystrophy. We're More than that now, I can see that it KPOF-AM going against the satanic paralysis that will give us ammunition for the future Denver, Colo. cripples the spiritual life of our audience. when once again we Christians in Canada The thought occurred to me: How attempt to have changes made in the A Traditional Music Note much more should we as Christian broad- regulations which prohibit religious broad- casters be enthusiastic, passionate, stead- casting stations in Canada. Dear Editor: fast, professional, and committed to rais- The July/August issue which I have Just a note to let you know I greatly ing the funds or selling the commercials just read has some valuable research on the enjoy and profit from your good magazine. needed to fight our daily battle against this growing popularity of Christian music in However, there is one area of note of which "condition?" Should we not then excel in the U.S. And I don't think we're that dif- we now need an article on the "other side our commitment to this cause? ferent that the same trend couldn't show up of the story." Warren Bonesteel in Canada. There have been many articles Family Life Radio I'd love to know what other research promoting contemporary music in past is- Tucson, Ariz. has been done which supports our efforts. sues, and now the latest by Joe Battaglia in Maybe some of your readers have some the July/August issue. All these make it SIGNING ON ideas to help us. Could you please publish sound as though the whole world is follow- CONTINUED FROM PAGE 3 our mailing address here at the Christian ing contemporary music. Institute of Broadcasting (CIB, Box 1087, Many are, but there are many stations K. Chesterton said it well in the Ballad of London, ON N6A 5K2)? like WRVM who program traditional and The White Horse: "Though you hunt the The CIB is Canada's first Christian easy-listening sacred music to [the] great Christian man like the hare on the hillside, school of broadcasting but, more than that, success and great satisfaction of many lis- the hare has still more heart to run than you it's an institute dedicated to promoting teners young and old. have heart to ride." Christian broadcasting in Canada where Let's have an article about the value But Jesus said it even better. "Upon most stations have only a few hours a week of traditional hymns and high quality this rock I will build my church and the in off-time, and the major ones have none. sacred music of an easy-listening nature gates of hell will not prevail against it." Subsequently we find ourselves now ad- without the "beat." Thanks for your con- vising those in the industry (like I was), as sideration. Jerry Rose is the president of NRB and well as preparing students and material for Wendell Baxter WCFC/TV 38 in Chicago, III. them. WRVM-FM In the light of certain changes taking Suring, Wis. place across the country, I see evidence of ADVERTISER LISTING God moving to open the doors for us Editor's Note: within two years which I believe will An article on "Traditional music in Accuracy in Media 27 surprise everyone. "If God could do it in religious broadcasting" is scheduled to ap- The ACTS Network 29 the USSR, he can do it here," I've been tell- pear in the April 1991 edition of Religious Back to the Bible 36 ing broadcasters. Broadcasting. Bott Broadcasting Co. 7 One final note - Americans cannot FamilyNet ifc invest in Canadian stations that might An Even More Worthy Cause InfoCision Management 2 program Christian content, but they can National Right To Life 13 donate to Open Word Bible College which Dear Editor: NRB Benefit Plan 19 we are a part of in order to help develop Just like every Labor Day, I caught NRB Directiory 16 Canadian-made syndicated programs and some of the Jerry Lewis MDA telethon. NRB 91 35 Canadian Christian talent that will enter Millions of viewers helped Jerry celebrate Regent University 25 the field of radio. 25 years of fighting muscular dystrophy Robison Associates 20 Is there any interest out there? through the LOVE network. A wide scope The Silent Network 5 W. Patrick Bestall of entertainers shared his passion for rid- SkyLight Satellite Network bc Christian Institute of Broadcasting ding the world of this crippling, fatal dis- SpaceCom Systems ibc London, Ontario ease. Video Program Network 31 Through their year-long efforts, over 4 OCTOBER 1990 RELIGIOUS BROADCASTING 43,000,000 WHO ARE THESE PEOPLE ? Who are these people? President Bush and Congress recently gave these 43,000,000 Americans their "Declaration of Independence," by signing *Americans With Disabilities Act 1990.' ADC On that same day a new television network was born: America's Disability Channel. Launched on September 15, 1990, with 14.2 million cable TV subscribers, ADC has become the nation's only TV channel designed to celebrate and Inform America about Americans With Disabilities. ADC features sports, children's shows, musicals, news and a variety of Informative programs from outstanding national disability organizations. This major population segment plus their family members is at the forefront of the media these days. People with disabilities are extremely interested in and open to faith programming. Studies reveal that this group is well above average in their buying power and are extremely product loyal. America's Disability Channel When buying time for your ministry, here is a TREMENDOUS NEW AUDIENCE. America's Disability Channel - 1777 N.E. Loop 410, Suite 1401, San Antonio, TX 78217 Voice Phone (512) 824-7446 .. TDD (512) 824-1666 (Circle 200 on the Reader Service Card) WASHINGTON WATCH Recent developments on Capitol Hill content-based restrictions on broadcast the creation of a National Endowment for and at the Federal Communications speech. Opponents of the ban have al- Children's Television. The endowment Commission (FCC) will make the ready sought relief before the U.S. Court would set aside $10 million for grants to remaining months of 1990 particularly of Appeals for the District of Columbia producers of noncommercial children's hectic for broadcasting interests in Circuit. The ban will not be instituted programming. In an age of deficit control, Washington. The following are brief up- until the court reviews the decision. some in Congress are questioning dates on the major communications is- whether the federal budget can support sues that have captured the attention of Digital Audio Broadcasting even the relatively minor set-aside of $10 Congress and the Commission. The FCC has opened an inquiry into million for such an initiative. the development and implementation of Even if the differences in the two Broadcast Indecency one of the most talked-about technologi- bills are resolved, final approval of the The FCC has adopted a 24-hour ban cal breakthroughs in radio: digital audio legislation is not assured. President Bush on the broadcast of indecent program- service. The proceeding is a response to has indicated that he may veto any kidvid ming. In a wide-ranging report on in- three separate filings at the agency for measure that ties license renewals to the decency, the agency concluded that an authorization to provide digital audio provision of children's programming. absolute ban is not prohibited under the both by terrestrial and satellite facilities. The President has said that such a First Amendment. Rather, the Commis- Digital audio has been described as provision would raise serious First sion found that prohibiting indecent a quantum leap in AM and FM sound. The Amendment concerns. programming on the airwaves serves a technology is capable of providing CD- compelling government interest in quality audio, enhanced stereo separa- Television Satellite Rules protecting children from exposure to tion, greater dynamic range, and better The FCC is seeking further comment adult material. protection from interference, multipath, on proposed changes to rules governing In addition, the Commission found and fading problems. the authorization of satellite television The Commission, however, is con- stations. Currently, the Commission per- Indecency, Kidvid, cerned about the technology's potential mits stations to operate as satellites of impact on existing investment in analog other full-service television stations Audio Broadcasting broadcasting. Most importantly, the depending upon the economics of the agency is seeking comment on the issues specific television market, the diversity Occupy Congress, raised by satellite-delivered digital audio that the satellite station may provide, the services that might bypass terrestrial overlap between the parent and the satel- radio stations and possibly dilute service lite, and the service provided to under- The Commission to the local public. served areas. More stringent standards apply in markets served by existing full- Children's Television service stations. by Richard E. Wiley The House and Senate have both The agency is now seeking com- that a ban is the only effective means of passed legislation regulating children's ments on whether it should depart from a shielding children from objectionable television programming, or "kidvid." Al- case-by-case approach to the authoriza- programming. Based on data collected on though the bills differ in some respects, tion of satellite stations. The alternative the viewing habits of children from 12 to they share two key elements. would be to identify specific circumstan- First, both limit the amount of adver- ces in which satellite stations would be 17 years old, the FCC study reported that children are in the audience at all times of tising that can be placed within children's authorized as presumptively in the public programming. Kidvid advertising would interest. day and night. Thus, the agency concluded that be limited to 10.5 minutes per hour on While the satellite television merely limiting the broadcast of adult- weekends and 12 minutes per hour on proceeding is expected to be concluded oriented material to certain times of day weekdays. with relatively little fanfare, the larger is- would not be effective. Additionally, no Second, both bills would require the sues discussed in this column - par- technological means appears to exist to FCC to consider, as part of the license- ticularly broadcast indecency regulation block broadcast signals from receipt by renewal process, the amount of educa- and the emergence of digital radio tech- children. tional programming that a broadcaster nology - will be the subject of ongoing The report adopts a modified enfor- presented during its license term. The debate and inquiry in Washington. This bills do not set programming minimums, column will continue to report on these cement policy. Stations may defend the broadcast of indecent material by demon- nor do they provide for specific qualita- important subjects in the coming months. strating that children were not present in tive evaluations of the kidvid shows that the market's audience at the time the are telecast. Additionally, some non- Richard E. Wiley, a partner in the programming was aired. This appears to broadcast "outreach" activities directed at Washington, D.C. law firm of Wiley, Rein and be an exceptionally stringent standard. children also could count toward license Fielding, is a former chairman of the Federal Communications Commission and is The Commission's decision raises renewal. general counsel for NRB. He was assisted in pointed First Amendment questions The Senate bill differs substantially the preparation of this article by John C. Hol- about the government's ability to adopt from the House version in providing for lar, an associate in the firm. 6 OCTOBER 1990 RELIGIOUS BROADCASTING Ministry Accountability Service! BOTT BROADCASTING Provides carefully chooses the Bible teaching programs we broadcast. That's how we truly serve the needs of our audience. If your program is on a Bott station, you programs Christian are always assured that your program is associated with other programs that also involvement the and regard ministry, quality, integrity and Biblical accountability as high priorities. Sensitivity the cons changing of Our Company is known by the Company we keep! Warren Wiersbe lives A the Biblical Derspective dail of the our perspective daily the a BACK TO THE BIBLE BIBLE STUDY HOUR James M. Boice BIOLA HOUR David Hocking CHANGED LIVES Ben Haden FOCUS ON THE FAMILY James Dobson GATEWAY TO JOY Elisabeth Elliot GRACE TO YOU John MacArthur GRACE WORSHIP HOUR Bruce Dunn HOUR OF DECISION Billy Graham HOW CAN LIVE Kay Arthur IN TOUCH Charles Stanley INSIGHT FOR LIVING Chuck Swindoll KEY LIFE Steve Brown MORNING CHAPEL HOUR Wilbur Nelson NEW LIFE FOR YOU Jimmy Morgan RADIO BIBLE CLASS Richard DeHaan REVIVAL TIME Dan Betzer THRU THE BIBLE J. Vernon McGee TRUTHS THAT TRANSFORM D. James Kennedy WORD FOR TODAY Chuck Smith David Bott Rich Bott Dick Bott ...AND MORE! INTEGRITY A SERVICE OF BRN BOTT RADIO NETWORK STRENGTH KCCV KSIV WCRV KQCV WFCV KCIV Kansas City St. Louis Memphis Oklahoma City Ft. Wayne Modesto / Fresno EXECUTIVE OFFICES: 8801 East 63rd Kansas City, MO 64133 Phone: 816/353-7844 FAX: 816/353-8228 (Circle 105 on the Reader Service Card) Parting Religious TV's Troubled Waters T he religious media scandals that rocked the evangelical world in the last MISSION few years have had at least one positive outcome: television ministries, in particular, are examining their goals and reaffirming their commitment to the local church and evangelism. Religious Broadcasting asked several television ministry leaders some pointed questions about their purpose and goals for the 1990s. Among those participating were: Claud Bowers, president and chief ex- 1. What is the mission ecutive officer of WACX/TV 55 in Orlando, Fla.; Elmer T. Bueno, president of of Christian/religious Buenos Amigos, Inc. in Calistoga, Calif., and founder of Buenos Amigos, a television, and does Christian, Spanish-language television program; Bishop Samuel L. Green, this role or mission president and founder of Faith for Living Television Ministries and part owner extend beyond the of WJCB/TV 49 in Newport News, Va.; Thomas E. Rogeberg, executive vice images seen on the president and chief operating officer of In Touch Ministries in Atlanta, Ga.; screen? and Jerry Rose, president of NRB and WCFC/TV 38 in Chicago, III. BUENO: The mission of Christian television, as I see [it], is to support God's in the Lord Jesus Christ? extending their mission, and people who watch Christian their effectiveness. purpose for this What group has ever pos- television have fairly strong earth, His revela- sessed more tools and greater religious struc- tion to all potential outreach to fulfill tures, it seems mankind, that the Great Commission than "Most Christian the logical thing some day every Christian broadcasters in television content to do. (2) To knee shall bow, 1990? is directed toward evangelize. every eye shall While we obviously can- Many who see, and every not conduct baptisms via our the believer. This watch Christian Bueno tongue shall con- medium, we can certainly makes for very television have Rogeberg fess that Jesus is meet the other main respon- limited viewership religious back- Lord (Phil. 2:9-11). In other sibilities Jesus left with us in and little influence grounds but have little or no words, that our message be Matthew 28: "Go and make on those who understanding of what the evangelistic in nature as its disciples of all nations gospel is really all about or and teaching them to obey do not yet know what it means to be born prime purpose. Most Christian tele- everything I have command- the Lord." again. This is a wonderful vision content is directed ed you." We are obligated by place to evangelize. (3) To toward the believer. This our position in Him and our speak to the issues that chal- makes for very limited profession as communicators lenge the moral foundation to broad(ly)-cast His direc- ROSE: The mission of viewership and little in- America rests upon. I do not fluence on those who do not tive. Christian television, as I see believe America can survive yet know the Lord. Since television images it, is threefold: (1) To minister the dismantling of that foun- are totally transitory, all to the body of Christ and as- dation, and the Church, in ROGEBERG: Should it television ministries I can sist the church in equipping whatever form it has at its dis- be any different than the mis- name have also elected to dis- the body for the work of evan- posal, must stand against such sion all of us have as believers tribute their format, thereby gelism. Since the majority of dismantling. 8 OCTOBER 1990 RELIGIOUS BROADCASTING a mini-drama series of real- lence in teaching, excellence PROGRAM life stories, and a live band TRACKING in production quality, excel- with regular singers par- lence in station selection and VARIETY ticipating on a constant basis. [This] creates a family feeling RESULTS air times, excellence in publicity, and certainly excel- of participant to viewer. lence in our response to We have also used 3. How would you judge viewer inquiries. We must 2. As a Christian broad- documentary-type programs your performance in never be complacent here. caster, what specific with on-location commen- reaching your goals kinds of program- tary, [for example, an] Easter for ministry and out- BUENO: I am gratified ming have you special produced in Israel; reach? by the fulfillment of our goals implemented to theme-oriented programs as seen with the positive enable you to fulfill based on the most frequently ROGEBERG: It is response to our concerts, ral- this mission? asked questions from lies, conventions, seminars, gratifying to learn that the In viewers; interviews with and stadium meetings. We Touch program is one of the those who have experienced have had audiences of 25,000 ROSE: We offer a wide most widely viewed ministry spiritual change in their lives; people on a two-day notice. variety of programs ranging programs and that researchers [and] the use of well-known Our TV ratings have have applauded it for carrying from teaching series to evan- personalities from the sports equaled or surpassed our gelistic programs. We also the highest percentage of and entertainment world who spiritual content (as opposed commercial competitors. Our offer good outdoors have expressed their faith in to fundraising and politics). "specials" have been aired programs, Christian music, Christ. Dr. Stanley, week after free of charge and a number drama, documentaries, game of stations have aired our shows, [and other programs]. week, delivers his message regular programs on a sus- Our desire is to develop a "By its nature, media tends to foster taining basis because of the program schedule with celebrityhood, often without popularity of the shows. enough variety to attract a Finally, we wide range of viewer inter- adequate accountability. Media have seen ests. ministers are accepted more on the thousands basis of their ability to communicate find Christ as ROGEBERG: In Touch than their spiritual depth or character. Savior. Ministries was formed 13 While that problem is not only years ago to broaden the reach ROSE: of the Bible-teaching minis- prevalent in media, it is more On a scale of Rose try of Charles F. Stanley - intense in media." one to 10, we and in response to the Great are probably at a six at TV/38. Commission. As it is for our BOWERS: We've with absolute clarity and con- There is still so much more ministry, the purpose of the In selected programming which viction. Our production staff we want to do in terms of Touch program is "to com- presents the "five-fold" min- regularly offers a program community involvement, municate to all people the istry of the New Testament exemplifying the highest original programming, life-changing message of every broadcast day. In addi- standards of production and coverage, [and] expansion. Jesus Christ to redeem the tion, we produce a number of technical quality. The fact that our producers lost, to edify the believer, and local programs which attract Yet, the only real means have [received] five Emmy to strengthen the local the secular audience. [An ex- of judging our "performance" [Awards] is ample evidence church." ample is] Trade-A-Vision, a is the ongoing and increasing that there is not a lack of ideas television version of Swap feedback from those whose or expertise. There is a lack of BUENO: At Buenos Shop, where people can call lives have been transformed financial resources to do as Amigos our Latin audience is in with items they wish to buy, through viewing and listening much as needs to be done to very attracted to drama and sell, or trade. Bell Telephone to In Touch. In this we are make local Christian music, so many of our 400- says we get around 900 phone growing. To continue this television relevant. plus programs have included attempts per program. trend, there must be excel- CONTINUED ON PAGE 10 RELIGIOUS BROADCASTING OCTOBER 1990 9 PARTING our message. ROGEBERG: In Touch the local church in bringing CONTINUED FROM PAGE 9 We must make sure that exists, as do many ministries, people into the church com- our motives are pure, our in large part to strengthen the munity rather than [as] a lives [are] transparent, [and] local church. Mutual support Christian's alternative to the that we glorify God. We must is critical. No television min- church. be sensitive to the needs of IMAGE istry should ever attempt to "the man on the street" and supplant the local church. The BOWERS: Do not address our message accord- congregation of the First Bap- demand anything from the ingly in a creative and profes- tist Church of Atlanta is ex- local church. Work to fill up 4. Does Christian sional style. tremely supportive of In local churches by your television have an Touch Ministries. It is a programming and simply be a "image" problem? If ROGEBERG: Chris- relationship to be cherished. friend to the local pastors. We so, what can be tian television has an enor- Prayer needs of In Touch Min- invited 41 pastors to help in done about it? mous image problem. Per- istries are regularly shared our last telethon [and] 40 of haps it is not as numbing as in with the congregation, and them accepted. 1987 and 1988 when the scan- many members provide in- ROSE: Christian dals were repeated in near- valuable voluntary assistance television has an obvious daily headlines. Neverthe- to our ministry. image problem based on less, the problem is vast yet these areas of concern: (1) today. Quite simply, the ROSE: There is no such The scandals and the enor- CHANGES problem is Christians seldom thing as the electric or elec- mous international publicity watch Christian television, tronic church. Television can- OF NOTE that followed. No one in and non-Christians frequent- not replace the local church. Christian television was out ly lump all television mini- While there is an accumula- of the "path of the storm." (2) stries with those whose scan- tion of people watching 6. What changes have By its nature, media tends to dals still provide fodder for television, that accumulation you noticed in foster celebrityhood, often "gossip magazines." is not a koinonia. The viewers religious television in without adequate account- To overcome this truly are isolated from each other the last ten years, ability. Media ministers are regrettable situation will take and when the set is turned off, and what changes accepted more on the basis of much time and unswerving they are alone or with their their ability to communicate do you expect attention to accountability immediate group. The church than their spiritual depth or and integrity for all those has a discipleship function during the next ten and a worship function that years? cannot be replaced by non-Christians frequently television. ROSE: lump all television ministries The Christian television During the with those whose scandals station must seek to work past ten years, still provide fodder for together with the local church Christian and discover ways it can as- television has, 'gossip magazines.' " sist the church in ac- in one sense, Bowers complishing its goals. In become more character. While that problem ministries which choose and Chicago, we make it clear that refined. It has is not only prevalent in media, are able to remain. we are not a church and that increasingly it is more intense in media. (3) we support the unique minis- used more so- There has been some faulty try of the local church. phisticated theology presented on technology. At television that is at best shal- GREEN: Categorically, the same time, low and at worst heresy. That I believe Christian television we have gone Green kind of presentation certainly should be the partner of the through a spir- does not enhance the image of local church. All television itual refining Christian television. evangelism efforts should process. The problems of the 5. What should religious result in leading new converts last three years have made a BUENO: There is no television's relation- into local churches where lasting impact on Christian doubt that Christian TV has ship be with the they can be nurtured and dis- television and its leadership. an image problem. The moral cipled. There is more concern about local church, and failure of leading TV per- While television is a accountability. how would you de- sonalities, the poor produc- scribe the relation- business in itself, Christian tion of programming, and the television, from the perspec- ROGEBERG: In the apparent disregard for the ship between your tive of ownership, should be early 1980s, there were far non-Christian, have created ministry and local committed to the idea of more ministries involved in cynicism and indifference to congregation(s)? being a medium that assists television than today. There 10 OCTOBER 1990 RELIGIOUS BROADCASTING were great expectations of ported all of the major mini- uncompromising with bibli- health from a biblical great harvests for the Lord stries across the country. cal truth. It should be well- perspective. with stations and networks Now that there are publicized, topical, and in- eager for religious program minority-owned stations, and teractive. It should be con- ROGEBERG: Chris- products, explosive growth more to come, the 1990s tinuously available in a tian television can have a possible through satellite should be flavored with an ef- variety of formats. And it greater impact on society by delivery, and an apparent fort to help these ministries should be sufficiently funded promoting ourselves less and nationwide interest in evan- reach the people that will be so on-air appeals are un- Jesus more; meeting our gelical matters. Inadequate blessed by their ministries. necessary. It should also audiences' needs ahead of our funding and later the horrors As a successful pastor of compliment the work of the financial goals; demonstrat- of several major scandals are a predominantly black church [local] church and never at- ing more what we have in the chief causes that in 1990 that is enthusiastically in- tempt to be a substitute. And common theologically than we have a far different scene. volved in ministry, I am faced finally, it should transform our differences; uniting to In the next ten years, our with the question: why is it lives! devote "public service" in air likely recession and greater that black Christians can time and funds to major socie- competition for diminishing cross over all the barriers and ROSE: Christian tal problems, such as child air time will probably reduce support the efforts of [their] television at its best is crea- abuse or homelessness; the number of TV ministries white counterparts, and they tive, innovative, and at the making excellence our norms even further. At a time when are reluctant to support our same time rooted in solid in accountability and in- there should be more ex- causes and efforts? That has biblical doctrine. It should be tegrity; and boldly proclaim- perimentation with alternate been a difficult question to a catalyst for the local ing the love of God to all we program formats to attract answer. church, creating TV oppor- reach. different audiences, there will However, I believe that tunities for evangelism, perhaps be even less "risk the 1990s will bring forth the strong community involve- GREEN: Given the as- taking" because of astronomi- testimony that will answer ment, and presenting air sessment sociologists have cally high air charges. that question as the body of quality that would gain the made of the nature of the However, a national Christ becomes more sensi- respect of the television society in which we live, the program will emerge that ad- tive to these and other con- market. Church is faced with an dresses the particular spiritual cerns. The outcome will be a alarming number of self-serv- needs of America's growing blessing to the African- BOWERS: Acombina- ing and self-centered citizens and numerous minorities. In- American religious com- tion of TBN programming, who have insatiable appetites teractive video cassettes may munity who are praying that Family Net from CBN, out- for worldly gain, immoral and be more popular than today's the Lord really make them standing syndicated pro- lewd lifestyles, [and] who are broadcast distribution. one. grams from national min- prone to violence and satanic I believe the Church, istries, and a local format worship. GREEN: Being a broad- through television and radio, professionally produced. The source of many of caster for 27 years and a can change the world's per- member of NRB for 15 years, these deviant behavior pat- ception of Christianity and I have seen an enhancement terns is directly related to become even more effective television programs. Forty- of the television ministry in convincing unbelievers nine percent of all households presentation. Broadcasters' that Christianity works. IMPACT ON spend eight or more hours in commitment to excellence has caused improvement in a 24-hour period watching SOCIETY the professionalism of minis- television. Therefore, in my try and broadcast station TV AT ITS opinion, if Christian staffs. Also, there has been a television intends to [have an] gradual involvement of BEST impact [on] this society, there 8. How can Christian will be a need for a bold con- African-Americans, television make an Hispanics, and Asiatics in frontation with the powers of impact that will have darkness that have en- television ministry. 7. What is your idea of Christian television a lasting influence trapped these individuals. -I am looking forward for the 1990s to bring forth at its best? upon our society? ROSE: Christian tele- cooperation among those BUENO: Besides our vision has already had a last- who have been able to reach ROGEBERG: At its unity in the body [of Christ], ing influence on society, both the height of technical excel- best, Christian television we must address ourselves to positive and negative. We can lence and enjoy the blessing should be a large oasis of the needs of our society have a positive influence by of strong donor support, to refreshment (in the midst of a (broken homes; disease (can- presenting the gospel in a have a willingness to support very dry land) to all peoples, cer, AIDS); physical and men- manner that genuinely the ethnic television mini- empowered by the Holy tal abuse; inequities and injus- reflects Jesus and the Word, stries, specifically blacks, Spirit, and pointing unflag- tices; abortion; chemical and and by being the best we can who have traditionally sup- gingly to Jesus. It should be drug dependency; [and] be at what we do. RELIGIOUS BROADCASTING OCTOBER 1990 11 Most Americans enjoy the motion picture experience: a film presented on a large, wide and eminently vivid screen. Now, a new technological advance - high definition television (or "HDTV") — presents the possibility of emulating in the home environment the clarity and dimensions of 35 mm cinematography. As such, HDTV may provide the most dramatic change in the video medium since the advent of color television in the early 1950s. by Richard E. Wiley advanced image. However, the fact is that cable today is still largely dependent on the HDTV - A Technical retransmission of broadcast signals (for perhaps two-thirds of its programming). Thus, this in- Explanation dustry is not likely to move away from a broad- What is HDTV, technically speaking? The cast-compatible regimen too quickly. television picture in this country essentially con- 3. Satellite tains some 525 horizontal or "scanning" lines In Europe and Japan, policy makers are (incidentally, the figure is 625 in Europe) and a planning to implement national HDTV opera- height-to-width relationship (or "aspect ratio") of tions transmitted by satellite directly to the home 4:3. As TV sets are built larger and wider, the (via spectrally broader channels) rather than by picture delivered over these same 525 lines will terrestrially based local broadcast stations as in become diffuse or less "defined." The concept of this country. Direct-Broadcast-Satellite (DBS) HDTV is to double or more the image resolution delivery of HDTV is certainly feasible from a (including the number of scanning lines) and, Sany's HDC-300 technical standpoint here in the U.S. as well. possibly, to increase the aspect ratio (to per- haps 16:9). Delivery Systems The Video Each of the various transmission in- dustries that would like to deliver HDTV to the American public faces serious challenges. Future: 1. Broadcasting The production of a larger and visually more dense television picture may require more than six megahertz (MHz) of electronic spectrum space allo- cated to each TV channel in this country. Identifying available spectrum sufficient to accommodate the nearly 1400 TV sta- HDTV tions now on the air could prove to be very challenging. However, the Federal Communications Commission (FCC) The FCC already has allocated spectrum for believes that some form of advanced television such a new transmission medium and, just this service can be introduced quickly and economi- past February, a DBS joint venture involving Each of the cally in the U.S. through our existing local Hughes Satellite and NBC (among others) was broadcast system. announced. However, the economic viability and various Moreover, six-MHz television sets are a fix- consumer acceptance of this 108-channel ven- transmission ture in almost every American home. According- ture remain to be seen. ly, the FCC also has concluded that, once HDTV or another form of advanced television is intro- 4. Telephone industries that duced, service to existing standard television Both the telephone and cable industries would like to receivers should continue at least for some tran- have expressed interest in high-definition television delivered via fiber optics. Now being deliver HDTV sition period. This is analogous to the introduced in selected areas for telephone trans- government's ruling, 40 years ago, that color TV to the American receivers had to be "backward-compatible" with mission, broad-band fiber is perceived by many as an optimum transmission medium. But fiber black and white sets. public faces implementation will be very expensive and, in 2. Cable particular, some experts claim that it may not be serious If a broader channel is required for HDTV, economically feasible to lay it all the way to the cable technically could combine two of its chan- challenges. home. nels (effectively 12 MHz) in order to produce an While the telephone industry has no politi- 12 OCTOBER 1990 RELIGIOUS BROADCASTING Listen I listen to your program everyday while I am at work. Kaity S. Sanker Kathy S. Sanker Albany, Or. your short programs Sony's High Definition Analog VTR System (left) and 28-inch High Definition are a real bellasy, Color Monitor cal barriers in building this advanced sys- expert opinion, the FCC intends to make and informative tem, though, both FCC rules and the its standards determination in mid-1993. 1984 Cable Policy Act prohibit a single The agency is also likely to establish a to yourg people entity from owning a telephone company technical "interface" between its news Linda M. Abbot, Petersburg, Ak. and cable system in the same market. broadcast standard and cable TV Moreover, the AT&T Consent Decree delivery. also prevents the Regional Bell Holding Hello, Companies from offering "information U.S. Role services" (including video programming) A final, and extremely important, I enjoy your daily anywhere in the country. issue relating to the introduction of Commentaries They HDTV is what role the U.S. will play in Transmission Standard reelly open peoples the industrial aspects of this exciting new In 1987, the FCC established an Ad- service. Without doubt, our country is eyes mine Especially visory Committee on Advanced destined to be the world's leader in Television Service (which I chair) to look HDTV software. Unfortunately, however, Ann Alzamora, into the technical, economic, and we have slipped badly in recent years in Ft. Lauderdale, Fl. spectrum trade-offs involved in estab- manufacturing capability. lishing a new broadcast transmission Our consumer electronics industry is standard. The Committee also has been virtually non-existent, and only one examining whether, in fact, additional American-owned television set manufac- spectrum could be made available to turer (Zenith Electronics) remains. Many broadcasters if needed to deliver ad- policy-makers see HDTV as an oppor- vanced television service. tunity to reverse this decline not only in After two years of planning, the Ad- the video field but in other high technol- Pro-Life visory Committee is ready to begin ex- ogy areas as well. tensive laboratory testing of various ad- While numerous challenges must be vanced systems that have been introduced confronted before it can be determined Perspective to date. where the U.S. is headed in the advanced Essentially, these fall into two television field, the issue is receiving the nation's #1 categories: (a) enhanced systems that front-line attention from a host of federal offer some resolution improvement over agencies and private sector entities. five-minute daily commentary today's standard television but do not re- Hopefully, all of this concern and activity featuring one of America's quire additional frequencies; and (b) 12 ultimately will bring our citizens clearer pioneering pro-life leaders MHz "simulcast" systems that broadcast television pictures and also a healthier standard television on one six MHz chan- high-tech economy. John C. Willke, M.D. nel and HDTV on the other six MHz President, National Right to Life Committee channel (the theory being that HDTV, in fact, could be accomplished in six MHz Richard E. Wiley, a partner in the if engineers were permitted to work with Washington, D.C., law firm of Wiley, Rein For a free audition tape contact: a "clean channel," without the technical and Fielding, is a former chairman of the artifacts contained in the current stand- Federal Communications Commission Ambassador Advertising Agency (FCC) and is general counsel for NRB. He 515 East Commonwealth Avenue ard). currently serves as Chairman of the FCC's Fullerton, California 92632 Based on the Advisory Committee's Advisory Committee on Advanced (714) 738-1501 recommendations and other public and Television Service. "We believe in what you're doing! God Bless you." Dr. James C. Dobson FOCUS ON THE FAMILY RELIGIOUS BROADCASTING OCTOBER 1990 (Circle 112 on the Reader Service Card) Who's Tending The Garden of he led ABC to the top network position in Satur- day-morning programming. In fact, it was the Children's strongest up-front selling season with the largest profit margin in ABC history. Honored by children's groups around the world, Rushnell is the recipient of 10 Action for Children's Television (ACT) awards. Television? In 1985, he authored THE KINGDOM CHUMS: Little David's Adventure, a children's book published by Word, Inc. which was adapted as an ABC prime-time television special. The book features five captivating animal characters An interview with Squire D. Rushnell who retell value stories from the Bible. Now THE KINGDOM CHUMS® characters Squire D. Rushnell knows children's are on the run again in a one-hour musical ex- television like few people in the industry. For 15 plaining the Ten Commandments. Dubbed THE of the last 20 years at ABC-TV Network in New KINGDOM CHUMS ORIGINAL TOP TENᵀ, it York, he was vice president of children's will be aired on network television next spring. television. During several of those years, he was Currently, Rushnell is president of The Rushnell also responsible for Good Morning America and Company in New York City. Religious Broad- is credited with making it number one among casting recently interviewed him about the cur- early morning talk/information television rent status and future direction of children's programs during the early 1980s. programming. His credits, in fact, are many. Anyone who has followed children's television will recognize 1. How has children's programming Rushnell's productions. They include the ABC changed since its inception during the "Gol- Weekend Specials; the ABC Funfit series with den Age of Television" and has there ever been Mary Lou Retton; the long-running and esteemed a time when children's programming offered Schoolhouse Rock; and the Emmy-winning Kids more substance than what we are currently Are People Too series. seeing in the majority of network programs? Rushnell also shaped the destiny of the ac- It is difficult to perceive that American claimed ABC Afterschool Specials, considered television for children ever had a "golden age." America's finest mini-movies for children. Cur- Perhaps we came closest during the 1970s. That rently totaling 120 films, they are the winner of was the period of time in which attention more honors than any series in network from Washington lawmakers and television history, including 57 Emmy regulators, largely at the behest of Ac- Awards. During the 1988-89 season, "You might say that in Left: Christopher (Lion), Kingdom Chum of Love. their eagerness for Right: Superman McGee. (Courtesy of The Kingdom government 'hands- Chums Co., Inc. and Living Bibles International, respectively). off,' Washington let the 'golden age' of children's television slip through its fingers." 14 OCTOBER 1990 RELIGIOUS BROADCASTING tion for Children's Television, caused broad- generally are at the networks. casters to tend the overgrown garden of children's But to introduce rules limiting the amount of television. commercials provides not one constructive step Networks and stations responded to ACT's toward the use of the powerful medium of impetus by weeding out violent, anti-social television to provide better educationally en- programs. Meanwhile, the 1970s flowered with hanced programs for children. In fact, any reduc- positive programs, from public television's tion of commercial television's only base of Sesame Street to ABC's Schoolhouse Rock; from financial support tends to have the opposite ef- CBS's In The News to NBC's One To Grow On. fect. Backed by pro-regulatory attitudes from the White House, the Federal Communications Com- 3. Are children being exploited or taken mission (FCC) and the Federal Trade Commis- advantage of through programming intended sion (FTC) issued broadcasters a subtle threat: for them? If so, how? either voluntarily serve children as special con- In our society, where commercial advertisers stituents or the government might impose man- support not only television, but all forms of enter- dates to do so. tainment, the argument of exploitation will be By the end of the 1970s, the children's ageless. But, in general, I don't believe there is television garden was actually a nice place for real merit to the exploitation charge. kids to be. PBS was devoting 20 hours per week Besides, kids have their own barometer of to educationally enriched programming for fairness. And, they are almost as adept at spotting children, and the three networks, among them, phonies as they are in determining what is boring. averaged 11.25 hours. Squire D. Rushnell In the final analysis, any adult who takes the time Then came the Reagan Administration's to find out is usually surprised to learn that kids deregulation policies. Suddenly, the heat was off are much smarter than they were thought to be. in Washington. Ten years later, the evidence of a vast diminution in positive, informational 4. Many Christians feel that today's programming for children is that PBS now Saturday morning cartoons contain occult in- provides only 12 hours per week and the three fluences. What alternative kinds of program- networks have dropped to 1.75 hours on the ming can the Christian broadcaster present in average. You might say that in their eagerness for response to this alleged problem? government "hands-off," Washington let the It would be hoped that any parent would ex- "golden age" of children's television slip through ercise careful diligence in monitoring the its fingers. television programming their children see. I have always encouraged the use of television as a 2. How do you feel about the many shared experience between parent and child. I children's programs that are also tied into the Broadcasters must have also espoused the notion that there is a promotion of corresponding toys, clothing, shared responsibility between parent and broad- etc.? heed this call by caster. The hue and cry over the relationship be- tween advertiser products and television is con- creating programs Thank goodness there are many more TV channels and viewing options open to parents siderably overblown. When you think about it, which use the today. Home video allows control of the any character which was ever popular with television set by taping off the air, or buying those children has turned into a lunch pail. Trying to power of television programs and tapes the parent believes are most figure out whether it was a toy or a TV character first is pointless. in an entertaining, wholesome and beneficial. Now there are home video programs avail- There is also no reasonable way to legislate yet positive way. able for purchase which are based upon Christian this matter. Who is to say that some ought to be Washington law- values. With nine half-hour episodes produced, able to benefit from millions of dollars in toy the McGee and Me. TM series provides a very posi- licensing, and that others somehow should not. makers must heed tive library for Christian households. Hanna- We must continue to let the marketplace sort it Barbera's THE GREATEST ADVENTURE: out, which it has a good record of doing. the call by offering Stories From the Bible® series also has good The proof is that almost all television series broadcasters an values. which were funded by the toy companies for the My company has now released THE express purpose to feature their toys failed to last incentive to invest KINGDOM CHUMS programs created while I more than a season or two. Misguided attention in wholesome, was at ABC. THE KINGDOM CHUMS are toward television advertisers only serves to mis- charming animals who have inborn value stories direct our attention from that which matters most: educational witnessed by their ancestors at the time of the the programming. Bible. For example, THE KINGDOM CHUMS With advertising for children, we should programming for ORIGINAL TOP TEN [musical video], starring concern ourselves primarily with one thing: children." the singing voices of Debby Boone, Tony Orlan- whether it's honest. Misleading commercials do, and others, musically explains the Ten Com- should be forcefully monitored, as I believe they CONTINUED ON PAGE 17 RELIGIOUS BROADCASTING OCTOBER 1990 15 Equipment Manufacturers/Distributors Digital Services Corp, 3622 NE 4th St, Gaines- the ville, FL 32609, 904-377-8013; John T Davis, pres; Ann L Merideth, vp/mktg; James M Seipp, exec vp; Digital effects systems, combined switcher and digital effects system Discount Video Warehouse, PO Box 36, Mt ONLY Prospect, IL 60056, 800-323-8148; Marc Grossman, sls mgr; Sales of industrial video and audio equipment Directory of Religious Broadcasting Dolby Laboratories Inc, 100 Potrero Ave, San Francisco, CA 94109-4813, 415-558-0200; Kevin Dauphinee, vp/sls & mktg; Joan Allen, vp/ad- vanced mktg; Bob Schein, vp/motion pic div; Manufactures signal processing and noise reduc- SECTIONS: tion systems for the recording, broadcast, video and film industries; Dolby Soundlink digital audio Radio Stations for satellite and cable transmission Cable Radio Stations International Radio Television Stations ⑉ FLORIDA Television Stations Group Ownerships FLORIDA Clearwater Out Radio Program Producers Relic TV Program Producers WCLF-TV Chann 22 *, 6922 142nd Ave Satellite Program Services Largo FL 641 3-535-5622, TAX 813-53 2497; M RK rg OWNER Equipment/Suppliers Christia T Co ober ndrea; VP: Don N cAlliste towers; GEN The 1990 Advertising Agencies MGR: Rober TA MGR: Robert D'An es; DIR: Cardin Hesselton; Directory of Donor Management MUSI DR: Arthelene Rippy; NEWS DIR: Audio/Video Production Robert nedy; SALES MGR: Cardin Hessel- ton; OFFICE MGR: Ginny Oliver; CHIEF ENG: Religious Music Publishers Bill Bryan; PROD IR: Jack Jarvis; CLASS: Commercial 500 k -vis, paid prerms; NET- Broadcasting Booking Agents WORK: CTN HR of OPER 4; COMM RATES: 60 $5 FF4T: religious Print Publishers 168 hrs IOWA - Radio Stations Clip this coupon and receive a $10.00 discount on each directory! IOWA Bettendorf KBQC 1580 AM *, 2535 Tech Dr, Suite 303, Bettendorf IA 52722, 319- 332-7579; MARKET: YES! Please send me copies of the Quad cities; OWNER: KBQC/Larry L Lewis; PRES: Larry L Lewis; GEN MGR: Larry L 1990 Directory of Religious Broadcasting at Lewis; PROG DIR: George Marshall; MUSIC DIR: George Marshall; SALES MGR: Carol J Payne; OFFICE MGR: Aleta Lewis; CHIEF $19.95 each with this coupon! ENG: Chris Downs; CLASS: Commercial 500 kw, paid/sustaining prgrms; NETWORK: CBN; CLIP THIS COUPON and mail with your check or credit card AUDIENCE PROFILE: 25-54; HRS of OPER: 6 am-8:45 pm; FORMAT: religious fulltime, gospel authorization to NRB, 299 Webro Rd., Parsippany, N.J. 070! Tel. 201-428-5400/Fax# 201-428-1814. For first class mail add $4.00. Foreign mail add $15.00. Name HOLD Organization the Address VI City State Zip entire Telephone # Religious Broadcasting VISA MC Exp. date Signature Industry in the palm of Acct.# your hand! Please send me info on ADVERTISING in the 1991 Directory of Religious Broadcasting. NATIONAL RELIGIOUS BROADCASTERS has its own TV station, the "Third COMPREHENSIVE BENEFIT PLAN Television Program." Aside from the terrestrial services, ARD also produces a satellite program (1 Plus), while ZDF cooperates with East Germany, Switzerland, and Austria in a program called 3SAT. About 28 percent of German households have cable television ARE YOUR GROUP HEALTH INSURANCE COSTS GETTING or are equipped with a satellite antenna OUT OF CONTROL? providing reception of a variety of satel- lite programming, including "Radio Tele Luxembourg" (RTL), "SAT1," "PRO 7," and "TELE 5." ARE YOU AT RISK IF YOUR PLAN HAS FINANCIAL Other satellite channels which are PROBLEMS? gaining a foothold in the German market are "Sky Channel" and "Super-Channel." These public and private networks allow very little influence by church institutions. UNDER THE NRB PLAN, THE ANSWER TO THESE QUESTIONS IS "NO"! Viewer Habits As everywhere, it is a race for the best ratings. On the German market, classical films seem to be popular with channel switchers. Other programs bringing high ratings are news reports and programs on THE NRB PLAN OFFERS REAL VALUES politics, science, the economy, and sports. The transmission of the 1990 World Cup, When you select the NRB Health Plan you will receive for example, reached viewing figures of outstanding medical coverage and service at a 50 percent — half the population of an en- reasonable and stable cost. Benefits include life, tire nation - the dream of all media ex- medical, dental and vision care insurance. perts. The German television magazine FINANCIAL STABILITY Horzu surveyed 1087 men and women to determine the differences in male and female viewing habits. The Plan is fully insured by a major insurer that is For male TV viewers, the scale is as rated A+ Superior by AM Best Rating Service. Once follows: Popular are adventure films (48 premiums are paid the employer assumes no further risk. percent), soccer shows (47 percent), detective films (45 percent), and news PREMIUM STABILITY reports (42 percent). Religious programs (47 percent) are at the top of the men's list The risk is spread over a large group of employees, and of least favorite shows, followed by premiums are "pooled". Therefore, a small employer's American television series (40 percent), unfavorable claim experience will not result in a large folk theater (32 percent), and interviews premium increase or the cancellation of that employer's with VIP's (31 percent). insurance, as other plans sometimes do. The escalating Programs of a documentary nature cost of health service necessitates rate increases, but about animals are the number-one choice the pooling effect gives stability to the premium for women (48 percent), followed by structure. travel shows (47 percent), musical shows (42 percent), and detective films (39 per- cent). Of the women polled, religious and If you would like to find out more about the Plan, Christian television shows also are their please contact: least favorite, due to moral lecturing (42 percent). Second on the list of least AEGIS BENEFIT ADMINISTRATORS Phone: (501)-227-8181 favorite programs are war films (40 per- George R. Martin CLU ChFC (800)-432-8910 cent), followed by pornographic films (38 P.O. Box 25504 percent), and soccer shows (37 percent). Little Rock, AR 72221 CONTINUED ON PAGE 20 (Circle 250 on the Reader Service Card) RELIGIOUS BROADCASTING OCTOBER 1990 19 RANSFORM IN THE COUNTRY OF "KEP" (Conference of Evangelical CONTINUED FROM PAGE 19 Publishers) was formed to help counteract OUR the influx of stray religious ideas. The or- SHARE-A-THONS Opportunities For The Church ganization includes 20 evangelical Officially, the churches in Germany publishing houses, 100 evangelical with have the opportunity to actively take part newspaper publishers, and various repre- in the production of religious television sentatives of the electronic media, all THE SUCCESSFUL programs. Although they do not produce belonging to evangelical churches. KEP's programs directly, the Catholic and motto is: "Providing more gospel in the V AND RADIO-THON Lutheran churches employ repre- media." KEP strives for the following: sentatives who manage the programs 1. The church should remain recog- GUIDE BOOK" which are then shown on the public broad- nizable as the church of Jesus Christ in the casting stations. mass media, rather than as a political party Author Rod Robison opens the door to tested These programs are generally of a or sport association. and proven ways of making your on-air fun- proclamation nature, including church 2. Christians should be part of draisers highly successful, gleaned from years services, meditations, and the very editorial staffs to help form public of hosting and producing TV and radio share-a- popular ARD-Saturday night broadcast: opinion, rather than leaving this to non- thons across the country. "Wort zum Sonntag" (Message for Sun- believers or even atheists who are critical Here are the "nuts and bolts" strategies that day). This four-minute broadcast is equal- of the church, as is typical in Germany. ly divided between the Catholic and the 3. Christian thought should be more work. Unique and exciting solutions to make Protestant Church, with the Free Chur- prevalent in general television program- your share-a-thon an inspiring event your audience will look forward to and respond to! ches included. ming. Feature films, documentaries, and At the same time, the television net- talk shows are fitting vehicles for works have their own religious depart- transporting the Christian message. When ments which are Training and motivating your not required to Participation of the staff and volunteers have any ties with the churches. In- "electric church" in How to promote your share-a- RELIGIOUS thon deed, religious TV IN television Europe would only be Matching gift strategies that GERMANY programs rarely work worthwhile if the key include biblical How to choose the right premi- truths and Chris- figures of organizations ums tian ethics. Instead are willing to retreat to How to build excitement they are respon- sive to New Age the background. Making prayertime a meaning- and esoteric ful experience for your audi- religions, often ence treating world religions such as Islam with a political or ethical issue arises on How to save money on premi- greater fairness than the evangelical television, evangelical Christians are ums presence in their own country. usually left out of the discussion. A whole lot more Documentaries, interviews, or panel Most men and women who appear on discussions portray life in the Third World television as "church representatives" ex- "Successful telethons are the most chal- Church or cover political issues at home. press their own set of ethics. The Ten lenging part of fund raising because the The program series Horizons, for ex- Commandments are viewed as outdated. 'how to' part is so difficult to come by. Rod ample, attempts to focus on vital issues While the Sermon on the Mount is often Robison, for many years, has successfully from a Christian point of view. But the cited, the preacher of that same sermon is created ideas because he knows what very program is criticized by evangelicals seldom accepted. The environment is works." Herman Bailey because it is generally not founded on a often more important than the souls of biblical outlook of Christianity. their fellow human beings. Telethon Host and Executive Producer Action Sixties Television The evangelicals in Germany number Evangelicals obviously take a dif- 1.5 million, comprised largely of mem- ferent standpoint on political issues such Send $19.95 plus $3.00 bers of the "Landeskirche" (former State as abortion. In view of the dramatic politi- shipping and handling to: Church). Although evangelicals are only cal changes in the two Germanies since a small percentage of the 26 million last November, evangelicals in Germany Guide Book, c/o Robison Associates, Protestants in West Germany, they are indicate the need for a spiritual turning 1639 W. Duskfire PI., Tucson, AZ 85737 dedicated believers. point to accompany the political one. How have evangelicals responded? A (Circle 231 on the Reader Service Card) few years ago an organization called CONTINUED ON PAGE 22 20 OCTOBER 1990 RELIGIOUS BROADCASTING "The man or woman of God called to full-time evangelistic ministry today has, in my opinion, the most demanding job on earth. In addition to being an effective communicator of the gospel of Jesus Christ, the new program on the air. Television was he or she also must be a business person, a fledgling industry, and each station had to be persuaded to take a chance on sell- fundraiser, accountant, travel agent, writer, ing time for religious programming. editor, publisher, recording engineer, Mason helped pioneer many of the radio-TV producer/director, media production, distribution, management, time-buyer, promotions and and sales concepts and practices now advertising specialist, truck- generally accepted in the religious broad- casting industry. driver, janitor and whatever else needs to be Mason Helping Ministries Into Willard The Future done!" Following his decade of service with Oral Roberts, Mason owned and operated W ith those words, B/M/C Adver- sage to every creature." a direct mail service company and a full- tising founder and chief execu- service advertising/public relations com- tive officer Willard Mason A Servant/Pioneer Leader pany which served both religious and describes the needs he observed which led A native Oklahoman, Mason grew up secular organizations, including political him and not just as a provider of busi- in Indian country, served in Europe during accounts. He also served as a consultant to ness services - a "ministry of helps." World War II, and was educated at Ok- numerous ministry organizations. Then "Time and again I met really fine lahoma State University. Trained as an ac- came the "call" to set up a specialized or- evangelists whose effectiveness was countant, he became a field auditor with ganization that would function as "a min- being limited either by not having the sup- the Internal Revenue Service. istry of helps." port services they needed or by being In the mid-50s, Mason joined the Oral The Tulsa-based B/M/C Advertising, bogged down trying to do everything Roberts Evangelistic Association. Over begun in 1977, now offers editorial, themselves," says Mason. "And every the next ten years, he served in a succes- design, direct mail fundraising, book edit- ministry seemed to feel they had to 're-in- sion of management positions, including ing and publication, marketing, crusade vent the wheel' and set up their own in- chief account- house services, at tremendous expense. ant, assistant "I began to think about putting controller, and Willard Mason & The together a highly skilled professional team operations which could provide a wide range of ser- manager. vices to ministries on an 'as-needed' basis. Some of the challenges of this posi- I saw the function of this specialized tion included developing one of the largest group as standing behind and supporting Ministry Of direct mail operations in the country, mail- the ministry gifts to the Church of the Lord ing out millions of publications and let- Jesus Christ — to help ministers better ac- and event promo- ters, and providing personalized attention complish what God has called them to do. tion, direct to the thousands of responses. Mason "Fulfilling that call can be as simple response advertis- helped usher the organization into the Helps as Aaron and Hur holding up Moses' arms ing, print ad computer age, challenging IBM and other against Amalek [or] as complex as manag- business companies to develop special- production and placement, radio/TV ing a ministry organization utilizing ized equipment and software for ministry program (and videocassette) formatting space-age technology to help spread the needs. and production, and radio/TV time- gospel to millions of people," continues buying services, as well as consultation During this time, Mason got involved Mason. in the Roberts' radio ministry, producing and direction in various other non-profit "The early Church felt it was not right and distributing the program as well as organization management areas. for the apostles to spend their time attend- handling national and international place- "Religious broadcasting will become ing to everyday problems. Rather, they ment and time-buying. He also was increasingly important in the months and sought out qualified men they could 'ap- years ahead," says Mason. "Americans general manager of Roberts' corporately point over this business.' The apostles owned radio stations. now spend up to seven hours a day in front were then free to give themselves 'con- Then, Dr. Roberts asked Mason to of the TV screen - to reach them, we tinually to prayer, and to the ministry of take on the task of producing a weekly must go into their 'world.' And the people the word' (see Acts 6:2-4). in other countries around the world are television program and getting it on the "Today, the ministry of helps is in- air! The first programs were shot on black- fast becoming drawn to TV as well. But finitely more complicated," adds Mason. and-white movie film under the radio certainly isn't dead - not by any "The 'business' of ministry now requires means. evangelist's crusade tent. This type of effective organizational management, religious program had never been done "To be effective in the future, Chris- sophisticated computer technology, and before and required the development of tian broadcasts must concentrate more on the skillful use of mass media to ac- innovative production techniques. need-oriented personal ministry rather complish the task of taking Christ's mes- Then came the challenge of getting CONTINUED ON PAGE 22 RELIGIOUS BROADCASTING OCTOBER 1990 21 IN THE COUNTRY OF Evangelical media efforts, reflecting the church distribution CONTINUED FROM PAGE 20 in Europe, where interdenominational and representatives in North para-church organizations are not as Can The Electric Church Help? A more precise formulation of this America and Europe widespread. Yet, no new organizations need to be question would be: "Is it worthwhile to should not allow the founded for such endeavors. These import Christian television programs negotiations can be well conducted within which are successful in North America greatest opportunities the framework of NRB. into European countries? What should the for spreading the Gospel At the same time, Christian objectives and content of such programs filmmakers and television producers must be?" into the world to be left cooperate more intensively. As leading The answer is "Yes, this spiritual solely in the hands of cor- politicians develop more cooperative change must be supported and guided." relationships to solve their differences, New approaches in content should be porate conglomerates or the same should apply to a greater extent promoted, such as those by the Christian in the Christian realm. Europeans realize television producers in Germany: Evan- individual stars. that some North American Christian geliums-Rundfunk (ERF) in cooperation television programs can be used effective- with the mission association Neues Leben The Key Is Working Together ly in Europe. The producers and marketers (New Life), and the Pentecostal media Current developments indicate addi- of these programs should be prepared to cooperation Mediavision. tional satellite channels will become work together more closely with Rather than following the American available in the future. Buying satellite air European partners. practice of centering programs around a time will remain a costly venture. Utiliz- Evangelical media representatives in well-known individual, more media-ap- ing satellite channels sensibly and ap- North America and Europe should not propriate formats are implemented such propriately will also involve financial allow the greatest opportunities for as talk shows, interviews, and video commitments. This indicates the need for spreading the Gospel into the world to be magazines with a variety of reports. cooperative efforts. As long as theological left solely in the hands of corporate con- Participation of the "electric church" differences are not insurmountable, or- glomerates or individual stars. in Europe would only be worthwhile if the ganizations and church media depart- The New Testament teaches us to key figures of organizations are willing to ments should develop plans for joint ef- learn from the world (Luke 16:8). Europe retreat to the background. This need is forts on a long-term basis. needs a spiritual reawakening, a new even greater in Eastern Europe in the Decisions need to be made on which Reformation. Christian media ministries aftermath of so many dictator-like per- satellite or channels provide the greatest can and should have a greater part in it! sonalities ruling the country. reach in Europe, how financial means can For a number of reasons, the electric be raised jointly, and how programming Horst Marquardt, based in Weztlar, Ger- many, is executive director of Evangeliums- church is criticized by both evangelicals can be guided to provide a variety of for- Rundfunk, International, and chairman of and non-evangelicals in Germany. Ac- mats. The mainline churches should be in- Trans World Radio-Europe. This article was cording to them: vited to participate in these cooperative translated by Melissa Knabbe. The electric church incorporates too many elements of show business in an effort to "entertain." Although Christian entertainment is desirable in Europe, WILLARD MASON show business has a negative appeal among Central European audiences. CONTINUED FROM PAGE 21 The message is one-dimensional and shallow, and often spreads the incorrect than entertainment or event coverage. message of "success Christianity." The theological message is over-simplified: The successful programs will involve "Dare to be great!" or "Believe in Jesus and everything will be alright!" their listener/viewers, rather than treat Christianity is often presented as a miracle elixir shielding believers from the them as spectators. And to develop a problems of life. The commercialization of Christian programs leaves a negative impression on meaningful relationship with the in- Europeans. This problem seems to originate in the great number of individual dividuals who tune in, the ministries must organizations striving to support their budgets. Instead, they should work offer a multi-faceted array of personal- together to reduce air time expenditures and production costs. The misuse of ized products and services, including ministry funds in North America a few years ago still resounds in European phone contact, correspondence, publica- ears. tions, tapes, and videos. The electric church assumes that its programs automatically apply to other "I believe that the successful mini- cultures. They do not. Both the language and the content must be translated. stries of tomorrow will find organizations North American media organization, often backed by large financial reserves, that will share their vision to provide a sometimes break into European countries without informing already-existing 'ministry of helps' to perform the myriad Christian producers on the continent. Although their programs proclaim that number of tasks that otherwise would dis- Jesus blesses those who remain together in spiritual fellowship, their own tract them," Mason concludes. "Only practice shows they are not interested in cooperative efforts. then can they give themselves wholly to Even if the scandals of the past have receded from the foreground in North the call of God upon their lives, and be America, Europeans have not forgotten. They can only hope that attempts to spread the Gospel in Europe via broadcasting do not have similar results. truly effective in prayer and the ministry of the Word." 22 OCTOBER 1990 RELIGIOUS BROADCASTING by Ray Wilson LPTV expenses. But today there are 14 programming istory repeats itself, even in the very networks for LPTV offering a wide range H young broadcasting industry. When of programs. Many are on a "barter" basis FM radio came on the air, state- with little or no restrictions. The 14 ments were made that it would not sur- IT'S HERE programming networks have increased vive, or where will the programming or from ten just a year ago, and the number revenues come from? These same state- is expected to go even higher with a larger ments were made when UHF-TV stations variety of programming available. came on the air, and are now being made These are all offered on satellite and regarding low-power television (LPTV). But LPTV is here to stay because it is especially local programs and local adver- STAY can be played direct or taped for rebroad- cast at a time that is more convenient to able to provide a service few other the station. There are also many programs television stations can or will provide, being offered on a barter basis on 3/4" for- mat. These include children's, sports, tising at less cost. For this reason LPTV is home improvement, educational, and not only low power, but also being called even several for college credit. Some are LOCAL POWER, because it gives power even offered free, with only a one-way to the given locality to cover community postage charge. issues and events. For instance, a station can obtain a That is why, in response to a Nation- complete block of Christian children's on the air as a turnkey operation for an in- al Association of Broadcasters (NAB) programs to run against network shows itial investment of as little as $150,000 for alert about the LPTV Amendment to which often carry programming that is ob- all equipment, excluding the studio build- Cable Bill on July 5, the Community jectionable to both Christians and non- ing, offices, and transmitter building or Broadcasters Association noted: Christians alike. tower. "When Congress and the [Federal The first NRB, Ad Hoc, Low-Power In some cases a tower is not needed; Communications Commission (FCC)] Television Subcommittee meeting was one station that is located on a hill only established the low-power television ser- held March 9, and, since then, two area needed a 20-foot pole to put the antenna vice, they hoped that these stations would on. Some churches or other stations al- meetings have been held. And suggestions provide service to audiences that did not have been submitted for workshops at the ready have rooms available for studio and receive such service and new oppor- next NRB convention. offices. tunities for small business people and Many in the industry have long main- Among the topics suggested: getting minority groups to own and operate a license, choosing an attorney or en- tained that, with proper management, television facilities." there is no reason why a LPTV station can- gineers, minority ownership, Equal Employment Opportunity (EEO), INS, not make a profit from the first few LPTV's Popularity months, and a very good profit after a year contract labor, music licensing, financing, or two of operation. Compared to radio start-up costs, operations, programming, To date, 849 licenses and 1299 con- satellite usage, and answers to technical stations, the operational costs are mini- struction permits have been granted for problems. mal. low-power television stations. After Low-power TV, running 18 to 24 Some of those participating in the deducting those whose permits have ex- hours a day, pays an average electrical bill sub-committee meeting were Bill pired as of June 25, 1990, this leaves a of $200 per month or less. The number of Oechsner, general manager of TV/63, total of 2148 potential stations, plus many Alamagordo, N.M. (the first full-time employees and space needed could be more applications on file with the FCC. Christian LPTV station); David Tucker, compared to that of a radio station. In It is no wonder that the full-power sta- general manager of Channel 50, Missoula, some cases, this means only three to five tions, backed by the National Association Mont., and Channel 66 in Lewiston, people - a manager/engineer/production of Broadcasters (NAB), have launched an Idaho; Sara Warren, general manager of a person, secretary, and sales person with all-out effort against possible must-carry station to go on the air in El Paso, Texas; only three rooms. amendments regarding LPTV to cable and myself. Also attending were Dave bills now pending in Congress. Misencik of JVC and Pete Warren of Of all the states, Alaska has the most Obtaining Programs For LPTV Satellite Technology for Christ. licenses issued with 220 and 11 construc- Programming has always been a big tion permits, followed by Texas, Califor- Ray "Black Buffalo" Wilson, a member of question mark: Where to get it? How nia, and Florida. The only states having no the NRB Board of Directors, has served also much will it cost? Is there enough material for many years on NRB's Television Com- LPTV licenses granted are Connecticut available to fill the time? One of the major mittee. He is the producer and talent for and Rhode Island, although both have problems in the early days of UHF was Black Buffalo Pow Wow, the longest nation- construction permits granted. ally produced children's Christian TV programming, and many stations went A low-power station can be built and program. He holds a construction permit for bankrupt because of film costs and other a low-power station in Hemet, Calif. RELIGIOUS BROADCASTING OCTOBER 1990 23 INSIDE NRB Authorization & Negotiation usage. tend your existing license. Process Heats Up For Radio "This will more than likely take the "These extension agreements will be CAMARILLO, CALIF. (NRB) - form of a per-program license with a fee on terms dictated by ASCAP and will like- The National Religious Broadcasters rate more comparable to the blanket ly bind you to results you may not like. If Music License Committee (NRB/MLC) license rate and a decreased administra- you authorize a committee to represent recently mailed hundreds of authorization tive burden," continued Hauth, who ad- you, you will not need to sign an extension letters to religious commercial radio sta- vised, "If your station is primarily or par- agreement. Equally important, your active tions around the country. At the same time, tially a religious-formatted station, and at involvement through authorization and the Radio Music License Committee least 15 percent of your day is devoted to financial support will help the Committee (RMLC) blanketed the industry with its teaching/talk programming, you should represent the interests of your station." own authorization forms. sign an NRB/MLC authorization. With both committees vying for "Upon signing and returning this Southwest NRB Region Holds authorizations and support of radio sta- authorization, you will automatically be 20th Anniversary Convention tions, individual broadcasters can hardly licensed for the period after December 31, DALLAS, Texas (NRB) - The be blamed for frustration over what is al- 1990, even if a new license is not Southwest National Religious Broad- ready a complex and confusing topic, notes negotiated by that date," Hauth added. For casters (SWNRB) chapter held its 20th An- NRB/MLC executive director Russ Hauth. those stations that may have not received niversary Convention in Dallas from July "Much is at stake and broadcasters one, an NRB/MLC authorization form ap- 18-20. The convention was kicked off with need to be 'wise as serpents' when giving pears below. the USA Radio Network's Open House their authorization and support to a com- The form may either be clipped or and "A Country Evening in Big D at mittee," said Hauth. "It is best to call up the photo-copied, filled out, and sent to the the home of June Hunt. committee chairman or executive director NRB/MLC by those stations which have Workshop and special speakers ad- and ask what the committee's agenda is yet to submit their authorizations. Execu- dressed various topics from "Christian before choosing to authorize them. tive director Hauth explained why stations Radio in the Year 2000" to "Critical Advice should authorize a committee such as the "The NRB/MLC has a focused agen- for Broadcasters" to messages of in- spira- da which we have articulated many times NRB/MLC to represent them. tion. W.A. Criswell of First Baptist Church for over two years. We seek a reasonable, "If you operate a commercial radio in Dallas was honored with the Pioneer non-discriminatory music license whereby station, your ASCAP license will expire on Award, while Burt Perrault from stations who use a minimal amount of December 31," he pointed out. "If you fail Houston's KSBJ-FM received the Distin- copyrighted music would pay ASCAP to authorize a committee to represent you, guished Service Award. (and BMI) in more direct proportion to ASCAP will probably soon ask you to ex- Sharon Barela of Mark 4 Media, who To: National Religious Broadcasters Music License Committee (NRB/MLC) Subject: Authorization for ASCAP and BMI Negotiations/Proceedings AUTHORIZATION I hereby authorize the National Religious Broadcasters Music License Committee (NRB/MLC) to represent my station(s) in negotiations with ASCAP, for the period after December 31, 1990* and subsequently with BMI for the period after December 31, 1991. The Committee is also authorized to institute on behalf of such station(s) licensing fee proceedings, should they be necessary. I understand that this authorization binds my station(s) to the outcome of such negotiation or proceeding, and I further understand that I cannot authorize more than one committee to represent my station for this period. Station Call Letters Telephone (Please complete one authorization for each station) Licensee Name Group Affiliation or Name of Owner Signature and Title (Owner or Officer Only) Date *Once you sign this authorization, and the NRB/MLC files an application with ASCAP, you will be licensed with ASCAP for the period commencing January 1, 1991. ASCAP may not require you to sign an extension of your existing license, nor may they threaten with infringement litigation stations engaged in ongoing negotiations or proceedings. If ASCAP approaches you to sign any other license, threatens infringement litigation, or advises you that you are unlicensed, please contact the Com- mittee immediately. PLEASE COMPLETE AND RETURN TO THE NRB MUSIC LICENSE COMMITTEE: 2310 Ponderosa Dr., Suite 29, Camarillo, CA 93010 Telephone: (805) 987-0400 FAX (805) 482-8570 24 OCTOBER 1990 RELIGIOUS BROADCASTING concluded her two-year term as SWNRB Currently, Peterson is pursuing his January 29, in the Sheraton Washington president during the convention, has been Ph.D. in English from Drew University in Ballroom. Jerry Falwell, speaker on the succeeded by Joe Willis from Carnette Madison, N.J. Peterson, who has taught Old Time Gospel Hour and pastor of Communications. Phil French of Mid writing and literature at Rutgers and NYU, Thomas Road Baptist in Lynchburg, Va., America Gospel Radio is the chapter's vice resides in Caldwell, N.J., with his wife Dar- will give the main address. president, while Bob Lepine of KSLR-AM lene. Convention attendees, contacting is the treasurer and Robin Jones of KQCV- Before coming to NRB in January their congressmen concerning the break- AM is the secretary. 1986 as membership and convention fast, should encourage their representatives secretary, Mrs. Podgurski worked for radio and senators to respond positively to the New Assistant Editor Named station WNYM-AM in Staten Island, N.Y. formal invitation they will receive from To Religious Broadcasting Besides her duties with Religious Broad- NRB in the near future. Congressmen at- PARSIPPANY, N.J. (NRB) Donald casting magazine, Mrs. Podgurski served tending the breakfast will be seated with J. Peterson officially succeeded Paula as liaison between the NRB office and the their constituents. Podgurski as the assistant editor of Hispanic National Religious Broadcasters. In a related convention matter, the of- Religious Broadcasting on August 24. Mrs. ficial NRB Golden Mike Award voting bal- Podgurski, who served with the magazine NRB Attendees Can Invite lot will appear in the November 1990 edi- for more than four years, left the publica- Congressmen To Breakfast tion of Religious Broadcasting. Original tion in anticipation of giving birth to her plans called for the ballot to appear in this first child. PARSIPPANY, N.J. (NRB) - Those edition of the magazine. Prior to joining NRB's flagship publi- planning to attend the 1991 National Voting for the 1991 Golden Mike cation, Peterson served as a medical Religious Broadcasters Convention (NRB Awards, however, will still conclude on copywriter and advertising manager for 91) in Washington, D.C., January 25-29, December 15. Any reader of Religious two New York City publishers. He is a are encouraged to extend an invitation now Broadcasting will be eligible to vote, but graduate of Northeastern Bible (N.J.) and to their congressmen for the NRB 91 Con- votes will only be tabulated from the actual Gordon (Mass.) colleges, besides holding gressional Breakfast. ballot printed in next month's magazine. an M.A. in English from New York Univer- The Congressional Breakfast is The Golden Mike Awards will be presented sity (NYU). scheduled from 7 until 9 a.m. on Tuesday, during NRB 91. Choose a journalism school where the sky's the limit. CBN# Regent University's link to the Christian Broadcasting Network gives our journalism students a valuable edge over other graduate schools. Here, you can watch and learn from print and broadcast professionals on an ongoing basis. And find out how to communicate from the vantage point of Scrip- ture. To discover a master plan for your life and receive a free video viewbook, call 1-800-952-8000. Regent University A Christian university in Virginia Beach, Va., offering graduate degrees from five colleges and possessing America's only accredited, Bible-based law school. Regent University admits students of any race, color, and national or ethnic origin. (Circle 181 on the Reader Service Card) RELIGIOUS BROADCASTING OCTOBER 1990 25 MEDIA FOCUS NATIONAL European bloc. Hartman To Host Program On Less than a year after the collapse of communism across Eastern Europe, 40 Eastern European Believers professionals from six countries were ex- FORT WORTH, Tex. (NRB) - pected to leave careers behind to enter Former Good Morning America host post-graduate degree programs at Regent David Hartman will be featured in a TV University during August. documentary, being produced by the The students, representing Poland, Southern Baptist Radio and Television Bulgaria, Romania, Hungary, Yugo- Commission (RTVC), about Christians in slavia, and Czechoslovakia, were iden- Eastern Europe and the Soviet Union. tified as emerging leaders in their nations. DAVID HARTMAN The documentary - to be Members of the group have impressive videotaped in Moscow and Leningrad in academic and professional credentials. the Soviet Union; Oradea, Timisoara, and Included in the group are lawyers, the side of the radio, would help the lis- Bucharest in Romania; Budapest in Hun- judges, economists, engineers, priests, tener receive a better signal. The first gary; and in East Berlin - will be broad- broadcasters, scientists, and teachers. working prototype of the poster antenna cast on ABC-TV in December. It will ex- Regent's commitment to educate 100 was built in May 1987. plore the role individual Christians and Eastern European leaders is consistent A very delicate, but amazingly effec- some churches played in recent moves with the university's international vision. tive unit, it improved the signal as much toward democracy in countries ruled by as if the transmitter power were increased Communist dictators. INTERNATIONAL 20 times (e.g. a 50,000-watt station to one In addition, the program will ex- million watts). The antenna, though, amine opportunities that new freedoms Poster Antenna Enhances works only at the frequency to which it is offer for church growth and spreading the tuned. Medium Wave (AM) Signal gospel in new and innovative ways, said For the past two years, many people Robert Thornton, vice president of LARGO, Fla. (NRB) - Even a have participated in research, prototype television production and programming powerful radio station has its fringe area, building, and field testing. The final for the RTVC. "In profiling individual where the reception depends on the kind product measures approximately 9 X 11 Christians, the documentary will em- of receiver and antenna the listener uses. inches with a color picture of the trans- phasize their past struggles, present life- If increasing the transmitting power were mitter site on one side, and instructions in styles, and hopes," he said. an option, it would be one way of helping Spanish, Portuguese, and English on the the listener who would like to hear that other side. Eastern European Students particular station. The poster and the antenna com- Trans World Radio's (TWR) broad- To Attend Regent University ponents are all heat sealed in molded plas- casting facility on the island of Bonaire in tic, acting as a picture frame. The first VIRGINIA BEACH, Va. (NRB) - the Netherlands Antilles, with a power of production run of 5000 poster antennas Regent University, in a bold and prag- 500,000 watts, does not have the option was completed at a cost of approximate- matic move, has awarded full scholar- of increasing transmitter power, but was ly one dollar each. ships to what is believed to be the largest still determined to help its listeners. TWR-Bonaire offers the antennas to number of graduate students entering an TWR found that the well-known 'tuned its listeners in the fringe areas as a free American university from the Eastern loop antenna' is a very suitable tool to gift celebrating the 25th anniversary of drastically increase the sensitivity of most broadcasting from the island. TWR hopes medium-wave (AM) receivers. that other radio stations will use the idea The antenna is commercially avail- and make poster antennas tuned to their kHz able and does a very good job; but it is frequencies. - Ernie Franke relatively expensive ($40), bulky, and dif- ficult to mail to listeners. TWR project en- Trans World Radio Seeks To gineer Hans Peter Wirth thought, "It would be nice if it could be sent in an en- Air Gospel In Czechoslovakia velope." CARY, N.C. (NRB) - Trans World Trans Radio Bonaire Wirth then came up with the idea of Radio (TWR) president and founder Paul RádioTrans Mundial a 'poster antenna' that could be used as a E. Freed was recently in Czechoslovakia promotion for the station, and would also for meetings with government officials have the loop of several turns of small regarding TWR's usage of that country's wire and the capacitor for the tuned loop superpower broadcast facilities for antenna integrated into it. gospel radio ministry programming. The poster would let the listener see During Dr. Freed's meetings, offi- The poster antenna helps listeners of Trans World Radio-Bonaire receive a what the station looks like, while the in- cials in charge of Czechoslovakia's radio better signal. ternal loop antenna, when resting against and television communications were very 26 OCTOBER 1990 RELIGIOUS BROADCASTING WHO (Circle 160 on the Reader Service Card) HAS MORE VIEWERS? THE NASHVILLE NETWORK MTV FINANCIAL NEWS NETWORK THE BLACK ENTERTAINMENT NETWORK C-SPAN THE LEARNING CHANNEL ACTS: AMERICAN CHRISTIAN TELEVISION SYSTEM Who has more viewers? Let the numbers speak for themselves! A recent survey by Capital Cablevision of Jackson, MS, had a higher than usual (15%) response of viewership ranking. Of the national cable networks above, ACTS had the "highest overall viewing ranking." Obviously, this survey doesn't cover every system in the nation. However, it does indicate the appeal of ACTS in one typical U.S. city where people watch faith and family programming. Perhaps your ministry could benefit from that kind of viewer loyalty. ACTS delivers viewers -- not slogans. ACTS now has 9,200,000 television households with a potential viewership of over 25,000,000 people. When choosing a cable television network to distribute your ministry program, why not choose ACTS? ACTS programming is well-rounded or ACTS would have never out-ranked (in Jackson) TNN, MTV, FNN and the less. other major multi-million dollar promoted networks listed above. Let's face it. Buying time on ACTS is Buying Smart for BUY SMART - (512) 829-7700 National Representative: American Cable Advertising, 1777 N.E. Loop 410, Suite 1450, San Antonio, TX 78217 Ministry Representative: Cody S. 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LXR cord with a 3-pin grounded plug. cy extender from COMREX Corporation connectors are provided for all audio in- Retail price is $2495 for the 2001, and packs twice the features of previous fre- puts, outputs, and external inputs. $3195 for the 2002. For more information, quency extenders into half the size. Using The PR-10A accommodates up to ten write: Telex Communications, Inc., 9600 standard dial telephones - or cellular 800 Series signal processors in a 5 1/4 inch Aldrich Ave. South, Minneapolis, MN phones - the PLXmicro transforms X 19 inch (3u) rack space and provides 55420, or call (612) 884-4051. The fax "telephone sound" to broadcast quality. XLR connectors as the standard interface number is (612) 884-0043. By eliminating dependency on dedi- for all audio inputs, outputs, and external cated phone lines, satellite transmission, inputs. The PR-10A offers improved RFI AUDIO-TECHNICA PRODUCES and microwave links, the PLXmicro port- and electromagnetic shielding THREE NEW BOUNDARY MIKES able allows total spontaneity in ENG as capabilities. Selection and versatility highlight a well as creative remote broadcast The PR-10A employs a two-section recently expanded series of boundary programming. Teamed with cellular bipolar power supply offering improved microphones by Audio-Technica U.S., phones, the PLXmicro can be used for a regulation and heat dissipation. Each sec- Inc. Added to the AT871 UniPlate are a call-in talk show. tion of the power supply powers five 800 new, smaller version of the microphone The PLXmicro includes a monitor Series modules. In the event of regulator (AT851A Micro UniPlate), a phantom- decoder, hybrid circuitry, and headphone failure, five of the ten modules enclosed powered design (AT871R), and an omni- output as well as microphone and tape in- in the PR-10A remain active. directional model (AT841A OmniPlate). puts plus AGC. An external AC power For more information, write: Valley The series is designed to offer audio supply is an available option. Used with International, Inc., P.O. Box 40306, Nash- specialists flexibility and naturalness for the COMREX TH-X Extender Hybrid at ville, TN 37204, or call (615) 383-4737. 30 OCTOBER 1990 RELIGIOUS BROADCASTING OuR MILLIONS OF VIEWERS ARE REACHING OUT FOR YOUR MINISTRY! REACH THEM FOR LESS WITH VPN! JOIN THE BEST ON VPN RIGHT Now! VPN Reports World Vision Special Richard Roberts Mike Manning Robert Schuller Larry Jones Jerry Falwell Ernest Angley Ben Haden John Ankerberg Jack Van Impe Morris Cerullo VIDEO PROGRAM NETWORK STATIONS Heart of the Nation St. Jude Specials Rejoice in The Lord New York, NY Houston, TX Richmond, VA Christian Lifestyle Magazine Edward McDonough Los Angeles, CA Cleveland, OH Marin, CA Fred Price Living Ideas Chicago, IL Atlanta, GA Flagstaff, AZ Lloyd Ogilvie Fatima Philadelphia, PA Tampa, FL Chico, CA Dave Deldato Amazing Facts San Francisco, CA Seattle, WA Long Beach, CA Soloflex Moriss Taylor Boston, MA Miami, FL Torrance, CA Worth More Than A Million Detroit, MI Drawing Men to Christ Phoenix, AZ Butte, MT Health for Life Dallas, TX Baltimore, MD Bricker Labs Mace Washington D.C. Portland, OR Hopewell Productions Gait Aid Able Walker FOR SPECIAL Low NETWORK MINISTRY RATES Accuwash CALL 800/445-5876 FAX 916/894-8888 Aqua Stream IDEO ROLFE AUERBACH - PRESIDENT PROGRAM 3075 COHASSET ROAD, CHICO, CA 95926 NETWORK (Circle 230 on the Reader Service Card) CLASSIFIEDS SITUATIONS WANTED video production company. Background: producer/director/graphic artist for local TV DME Associates, Inc. PRODUCER/DIRECTOR of Adventures In station responsible for all aspects of com- Radio Station Broker Dry Gulch, director of Fire By Nite, looking mercial production, concept, photography, QUALIFIED buyers contact to produce and/or direct effective Christian lighting, editing, and audio. Also computer David Eshleman, Pres. programming. Familiar with 1" editing graphic artist using a Commodore Amiga. 1400 College Ave., Harrisonburg, VA 22801 equipment. Willing to travel - United (703) 432-6585 FAX (703) 896-1448 For tape and resume, call Lynise at (503) States, Canada, Europe. Contact Jon Brian "eA confidential service Religious Broadcasters" 673-2232. Mead, 114 Stuart Road, Suite 177, Cleveland, TN 37312, (615) 339-0011. HELP WANTED SEEKING CAREER in Christian radio. Two ESTABLISHED CHRISTIAN FM seeks AUDIO CASSETTE LABELS years' experience, on-air and marketing. Will qualified engineer/announcer. Successful ap- relocate. Contact Bill Scorgie, 8155 Rich- plicant will have experience in equipment Label Size: 3-1/2" X 1-5/8" Sheet Size: 7-1/4" X 11-1/4" mond Ave., #915, Houston, TX 77063, (713) repair and good communication skills. Ex- 12 Labels Per Sheet 1200 Labels Per Package 785-8511. perience in dealing with regulatory agencies Colors Available: a plus. Send resume with references and Matte White. Semi-Gloss White Glossy White. Sand Parchment Pewter Parchment. Blue, I WILL SERVE the Lord Jesus Christ no salary history to WTLR, 2020 Cato Ave., Red. Yellow Gold Lime Green Orange matter what! BA in radio and television State College, PA 16801. production with minor in business ad- ministration. Working in field for over two PROGRAM DIRECTOR POSITION with years; seeking full-time position in radio Enterprise Network stations in Montana. A audico chicago, inc. and/or television operations with manage- proven track record with adult religious for- 7206 W. Grand Ave. ment opportunities. Contact Eric Reinholt, mats is needed. Two AM announcer posi- Elmwood Park, IL 60635 4234 Wingrove, Arlington, TX 76015, (817) tions also available. Resumes to Box 30455, 708/456-0003 465-0881. Billings, MT 59107. EEO WANTED: A STATION willing to help me PERSON WITH AGGRESSIVE track record fulfill the calling God has placed on my life. in radio sales and management to develop CALL US For New and Rebuilt That is, a call-in program where people's sales accounts with Class A Christian radio Radio Broadcast Equipment needs can be prayed for and ministered to station in central Pennsylvania. Send resume from God's Word. Call me, Dennis Karsten to WQJU Radio, 22 N. Fourth St., Mifflin- HE HALL Electronics at (218) 246-2290. town, PA 17059. (804) 974-6466 1305-F Seminole Trail Charlottesville, Va. 22901 CHRISTIAN ANNOUNCER looking for a COULD GOD BE TOUCHING YOUR growth opportunity! Eight years experience, HEART about evangelism and community including on-air music and talk show for- outreach? We have the communication mats, production work, and music program- vehicle. A 1000-watt AM radio station in ming. Currently working at a Christian CHR, Hampton Roads, Va. Market: 35th in nation, doing all of the above. Looking for MD/on- Norfolk/Newport News ADI. Highly profes- UNUSED CALL LETTERS air position, or anything related. For sional radio staff available to assist transi- MAILING LABELS tape/resume, call (504) 286-3600, ask for tion. Call Mr. Reynolds at (804) 723-1270. AM FM TV R Hugh Roland Serious inquiries only. dataworld 26-YEAR COMMERCIAL BROADCAST- TOP 100,000-WATT FM Christian station in 301-652-8822 800-368-5754 ING professional with television, radio, and Omaha/Council Bluffs/Lincoln market is cable experience seeks management position now taking T & R's for future, fulltime with Christian radio or television station. Ex- openings. Strong production skills, on-air ex- tensive budget experience. Past positions in- perience, and technical interest preferred. FIND YOUR NEXT JOB with clude programming, general sales manager, Send portfolio to 100.7 FM KGBI, 1515 THE CHRISTIAN MEDIA and general manager. Prefer upper midwest, South 10th St., Omaha, NE 68108. DIRECTORY but will relocate. Chuck Albrecht, 775 4500 COMPANY LISTINGS! School Road North #775-105, Hutchinson, CHIEF ENGINEER NEEDED for new Labels/Stations/Video/Producers MN 55350, (612) 587-4945. Christian television station. Experience in Free Info-James Lloyd-Box 3 new station installation a plus. UHF trans- Ashland, OR 97520 (503) 488-1405 CURRENTLY EMPLOYED in small market mitter experience necessary. Prefer a mini- secular AM/FM combo as assistant program mum of three years experience. Send resume director. Seek employment in Christian sta- to TV, P.O. Box 18862, Shreveport, LA tion as announcer/air personality. Major 71138. market experience includes some Christian. TERRAIN SHADOWING POPULATION DENSITY Bob Mohr, 110 Pennsylvania Ave., Apt. 3, LOOKING FOR A JOB? dataworld MAPS CONTOUR COVERAGE Cumberland, MD 21502, or leave message SELLING EQUIPMENT, ETC.? SPECIALS at (301) 759-9450. Place your ad HERE CREATIVE, ENTHUSIASTIC YOUNG Call Edda at (201) 428-5400 (301) 652-8822 (800) 368-5754 WOMAN seeks a position with a Christian 32 OCTOBER 1990 RELIGIOUS BROADCASTING COOKING WITH COOK Life, says James, is "a vapor, that ap- ties - the "what if?" questions - with peareth for a little time, and then your Lord. What if this project doesn't vanisheth away. For that ye ought to say, succeed? what if I go broke? what 'If the Lord will, we shall live and do this if my health fails? what if we enter a Live Today or that." Point number one: Make sure period of recession? what if war you are in the will of God. If you achieve breaks out? what if? and what if? With God & success apart from the sovereign will of Leave all these questions with your God, you will enter eternity feeling Lord. Tomorrow In Mind frustrated and cheated. Paul says (II Corinthians 2:14), Bob Jones Sr. used to say, "Find out "Now thanks be unto God, which always where God is moving, and get in there!" causeth us to triumph in Christ, and by Robert Cook Good idea! Paul says that the will of God maketh manifest the savor (fragrance) of is good, and acceptable, and perfect. You His knowledge by us in every place." You It must have been 20 years ago that just can't get a better deal in life. are unsinkable if Jesus is with you in the Edwin Orr, famed student of the religious No matter what your age or station in boat! God's plan is to get you from point revivals of history and the possessor of a life, God has a master plan for your life. A to point B, sometimes by way of the couple of earned doctorates, was a guest He says, "I know the thoughts that I think storm! at our house in Briarcliff Manor. We were toward you, thoughts of peace and not And always and always, His plan in- seated at the breakfast table, and he was of evil, to give you an expected end." Wait volves not primarily getting you in to the just finishing off some bacon and eggs before your Lord day by day until you are Fortune Magazine's list of 500, but rather over easy. clear about what He wants you to do, then making people aware of His presence He wiped a bit of egg yolk off his get at it! when you come around. He makes chin, looked up at me, and asked thought- Point number two: Give every day "manifest the fragrance of His knowledge fully, "Bob, have you ever thought about your best shot. A Christian can never say, by us in every place." dying?" "This one doesn't matter." It always mat- Number four: Pray earnestly and in "Why, no," I replied. "I guess I am ters! There is always someone whose life faith about your future. You may be, like just too busy living to worry much about is being touched by your dedication or me, on the sunny side of eighty, or just in death. My motto is, pay attention to your lack of it. your salad days. Either way, God has future, because that's where you will Ecclesiastes 9:10 says, "Whatsoever plans for you, and He will reveal them as spend the rest of your life." thy hand findeth to do, do it with thy you seek Him in humble, earnest, believ- Now, 20 years later, Edwin Orr is might, for there is no work, nor device, ing prayer. with his Lord, but I am still around, and I nor knowledge, nor wisdom in the grave, have to tell you that my answer to his whither thou goest." If you miss God's question would be the same today as it opportunity on a Tuesday, you can't go Robert Cook is chancellor of The King's was then. Live every moment for God, back and do it over on a Thursday. Give College, speaker on The King's Hour broad- cast, and a member of NRB's executive and plan your future with His glory in it your best! committee. Dr. Cook lives in Tannersville, mind. Number three: Leave the uncertain- Pa. LOOKING AHEAD NRB SOUTHCENTRAL NRB 48TH ANNUAL REGIONAL CONVENTION CONVENTION & EXPOSITION October 5-6, Nashville, Tennessee January 25-29, 1991, Washington, D.C. NRB MIDWEST CHRISTIAN MANAGEMENT REGIONAL CONVENTION ASSOCIATION INSTITUTE October 10-12, Chicago, Illinois February 11-14, 1991, Chicago, Illinois NRB EASTERN NATIONAL ASSOCIATION OF REGIONAL CONVENTION EVANGELICALS 49TH CONVENTION October 18-20, North East, Maryland March 5-7, 1991, St. Louis, Missouri NRB CARIBBEAN NATIONAL ASSOCIATION OF REGIONAL CONVENTION BROADCASTERS 69TH CONVENTION November 12-13, San Juan, Puerto Rico April 15-18, 1991, Las Vegas, Nevada RELIGIOUS BROADCASTING OCTOBER 1990 33 NRB 91: Accepting The Call D espite the responsibilities and it allows it to happen. Sitting in a room wary eye. ongoing demands of their in- of 40 or 4000 people will not make you Hundreds of legislators and other dividual ministries, several expand your horizons, but a single con- government officials are personally in- Christian broadcasters made the cept or idea has been known to lead to vited to participate during the conven- decision to call the first annual conven- entire new ministries. tion. This is to supplement the in- tion under the banner of National dividual contact of NRB's members and Religious Broadcasters (NRB) nearly Face To Face other attendees. 47 years ago. One of the fundamentals of good By making appointments ahead of With the organization just weeks broadcasting is addressing your time, many broadcasters take advantage old, and not yet incorporated, leaders audience as if you were sitting with of this critical opportunity to meet with knew that the legal structure could wait, them in their living room. It is that feel- their senators and congressmen, as well but the vision for evangelical outreach ing of familiarity that allows the listener as officials at the Federal Communica- to a tattered nation could not. After all, or viewer to open up and really hear tions Commission and other govern- in 1944 the U.S. had military forces what is being said. ment agencies. overseas defending its allies and the na- How often we have the radio or Either alone, or with fellow broad- tion was struggling through an economy television on and realize after half an casters from your district or state, make tied to the events halfway around the hour that we can't recall any of the these meetings an important occasion to world. program because we have been preoc- articulate your views on the important Also under siege were the underly- cupied. Have you ever gone home after issues of concern to you. ing religious freedoms that allowed a busy day and recall it at the dinner And you will find that almost all religious broadcasters access to the air- table as a blur of deadlines, meetings, elected representatives are willing to waves. Entities on all sides were press- correspondence, and phone calls? schedule a few moments with con- ing to keep the church "in its place." If Getting away from the daily stituents around the NRB Congressional ever there was a time when religious routine and meeting with other broad- Breakfast or on Capitol Hill. October is broadcasters needed to rally and when casters face to face makes the impact of never too early to make initial contact people needed to hear the Gospel, NRB's convention impossible to dupli- on these matters, assuming a con- wasn't it then, and isn't it now? cate. They are each unique oppor- gressman is not up for re-election. tunities which cannot be duplicated or A Call To Convene repeated. Being Counted Each year the speakers, musicians, By the time you read this, more Once a year, NRB has called religious broadcasters, and those af- workshop panelists, and attendees than 900 attendees and exhibit person- filiated with the industry, to convene at generate an atmosphere which belongs nel are expected to have registered. And to those few days. The following year it is anticipated that over 2500 delegates a single location to address matters of has common characteristics, but its own will be on hand for all of NRB 91, with the corporation and issues of shared personality. 7000-plus enjoying at least a part of the concern. This is not a compulsory ex- convention. The attendees will represent ercise, but rather a voluntary collection all 50 states and more than 30 foreign of people under a single cause: the A Voice To Be Heard countries. proclamation of the Gospel and the It is not just empty boast that Of course these figures include freedom to do so through the media. Washington, D.C. is the most powerful your registration, just as the success of The national convention is city in the world. It can save countries NRB 91 requires your participation. As designed to further the work already from starvation, make international bul- much as things have changed since being done as well as to provoke con- lies carefully consider their next move, NRB's first convention, they also sideration of new opportunities as yet and keep America friendly toward remain the same. If ever a world needed untried. General sessions, seminars, religious freedom. the Gospel, isn't it now? Will we heed workshops, and the exhibit halls are dif- There is no question that the U.S. the call? ferent venues for this interaction to take Constitution technically allows for Bob Bowen, a contributing editor to place. freedom of religion. It is the reality of Religious Broadcasting magazine, is also Program does not make it happen; that enforcement on which we keep a NRB's membership director. 34 OCTOBER 1990 RELIGIOUS BROADCASTING ou are cordially invited to: ATTEND the Y NRB 91 workshops, covering evangelism NRB 91 through the media, improving the effect- iveness of your ministry, radio and TV National programming, how the broadcaster can make a difference in social issues, fundraising, and more. Religious VISIT the NRB 91 expo hall with over 200 exhibitors showing the latest in equipment, print Broadcasters' media, music publishing, computers, and every- thing related to religious broadcasting. 48th Annual ENJOY the general sessions featuring speak- ers and musicians such as Charles Colson, Chief Justice Warren Burger, Joseph Stowell, Convention & Jerry Johnston, "Glad," Kay James, David Bryant, Steve Fry, Ken Medema, baseball's Exposition Dave Dravecky, Tony Melendez, Dr. Jerry Falwell, Dino, Babbie Mason, Martin DeHaan, Rex Humbard, Steven Curtis Chapman, Clifton Davis, Doug Oldham, Carman, Sheraton Washington Hotel Larnelle Harris, Day of Discovery Singers, Ray Boltz, United January 25-29, 1991 States President Washington, DC George Bush (invited), and more NATIONAL RELIGIOUS BROADCASTERS If you want to know more, contact NRB's headquarters office at: 299 Webro Road/Parsippany, NJ 07054 Phone: (201)428-5400/Fax: (201)428-1814 OR use the handy response form below 31090 Please send an NRB 91 registration form and more information to: [ame ddress 'ity State Zip (Circle 222 on the Reader Service Card) "To address seriously The New American Famine -a famine of God's Word- requires a daily portion of meat from God's Word. At Back to the Bible we've made that commitment." -Woodrow Kroll BACK TO THE BIBLE is pleased to introduce Dr. Woodrow Kroll General Director & Bible Teacher Agency PROVERBS 21 Good Life Associates Martin Jones-Manager of a lion: whoso provoketh him to Moral virtues anger sinneth against his own soul. shall evil; save but wait thee. on the LORD, and and P.O. Box 81803 Lincoln, Nebraska 685 3 It is an honour for a man to their contrary vices (402) 474-6440 dling. from strife: but every fool will be med- cease 4 The sluggard will not plow by ance is unto not good. LORD; and a abominal tion 23 Divers the weights are an beg in harvest, and have nothing. reason of the cold; therefore shall he how 24 Man's goings are deep water; but a man of understand- like 5 Counsel in the heart of man is own way can ? a man then ing will draw it out. voureth 25 It is that a snare to the man vows to make which inquiry. is holy, and who after de his own goodness: but a faithful man of but wrath. and 15 self, cry 14 iniquity. 13 The destruction Whoso stoppeth Wthe postoppeth a is but gift joy man reward to in the shall not in just the pacifieth also shall cry todojudgment: the Of to do judgement: his bosom anger: at him- their con- the but A GOODHAPTEROVERBS 22 6 Most men will proclaim every one who can find and 27 26 The A bringeth wise spirit king the of scattereth man wheel is over the thenked, the 3 A poor and and to and be rity: his children are blessed after him. 7 The just man walketh in his integ- parts the 28 LORD, of the searching belly. all the candle inward pass and all. judgment scattereth away all evil with 8 A king that sitteth in the throne of his eyes. king: Mercy and truth preserve the 16 the way that loveth of that wandereth workers out LORD 4 By riches, and simple evil, the clean, I am pure from my sin ? 9 Who can say, I have made my heart mercy. 29 The and his throne is upholden the by 10 Divers weights, and divers meas- is strength: the gray glory and head. the of young beauty men of old is their oil poor 18 in 17 shall The He man: wicked not he be rich. that ures, both of them are alike abomina- soul honour ar the the wa way life. his of tion to the LORD. 11 Even a child is known by his do- ings, whether his work be pure, and parts away 30 The of evil: the blueness so belly. do the ofa wound cleanseth inward for the 19 the righteous, is upright. and the be a ransom and up and a child in them. whether it be right. 12 The hearing ear, and the seeing CHAPTER 21 angry ness, woman. with wilder- in There It than better to dwell transgressor and an he is the old, way he will he them. eye, the LORD hath made even both of 13 Love not sleep, lest thou come turneth the the HE king's heart is in the hand 20 vanity: 9 and rod the shall poor, lender. and poverty; open thine eyes, and thou to he 2 Every way shalt be satisfied with bread. 14 It is naught, it is naught, saith the hearts. own 3 eyes: but the LORD pondereth his ness, 22 ness foolish 21 oil A and hercy findeth the desired ar the desired the desired and life, righteous- a to be 10 He that Cast out hath for he a bountiful anger eye shall shall reap hen buyer: he but boasteth. when he is gone his way, acceptablusticeadjudgment 4 To do justice and judgment 5 There is gold, and a multitude of ofthe Whoso the tion shall Shall tion shall Shall tion shall shall tion shall hall the scorner, and the scorner, and his conten- bread bies: but the lips of knowledge are An the high look, precious jewel. tranger: and take a pledge of him Take his garment that is surety for one only and 5 The that to thoughts is plowing plenteousness hasty only of of the the to every troubles. his 23 tongue mouth soul strength and be the pureness lips the of heart, and re- the THE Bread a strange woman. tongue 6 The getting of treasures want. by name, The who scorner 24 Proud and haughty from knowledgeves. of he the LORD preserve of SPACECOM SM SYSTEMS Make your radio broadcasts soar into the 90's with reliable, crystal-clear signals that Christian Radio Networks like Ambassador, IBN, USA Radio and Moody count on. SpaceCom Systems. A new name for a new decade of excellence in satellite communications. Call 1-800-950-6690 Down-to-earth satellite solutions. TM (Circle 125 on the Reader Service Card) SkyLight Makes A "Down-To-Earth" Satellite Move With SpaceCom SPACECOM SKYLIGHT SM SYSTEMS SkyLight Satellite Network Down to Earth Satellite Solutions The SkyLight Satellite Network has linked up has to offer: 24 hour hosted music using a with SpaceCom Systems to provide service on balanced mix of the MOR/Inspirational for- the Spacenet III satellite. mat News at the top of the hour Sunday Due to the increasing number of radio stations Nite, the innovative weekly feature that is viewed as one of the most creative 60 minute now receiving programming from Spacenet III, SkyLight has secured satellite channels from programs in Christian radio SkyCue, the SpaceCom Systems on Transponder 9H, Chan- automatic cut-a-way system for local program- nels 4.29 and 1.77 MHz. ming SkyLog, extended remote control for unattended operation and SkyLight Data, pro- After a summer long test on Spacenet III, the viding data channel services like NCAA Network has found that a significant number weather and UPI news wire. of stations want to receive SkyLight program- ming using SCS technology on their present Join the growing number of affiliates benefit- downlink set up. ting from a full service satellite network on Spacenet III direct to you from SkyLight and With SkyLight's service now being made more SpaceCom Systems, the people with "down- easily accessible and affordable, stations will to-earth" satellite solutions. be able to receive the best of what SkyLight Call 612/631-5000 SkyLight SkyLight Satellite Network 3003 North Snelling Avenue St. Paul, Minnesota 55113 (612) 631-5000 (Circle 215 on the Reader Service Card) THE OFFICIAL PUBLICATION OF NATIONAL RELIGIOUS BROADCASTERS NOVEMBER 1990 RELIGIOUS BROADCASTING NEWSNEWSNEWS NEWS NEWS NE NE EWS S WS WSEWS NEWSWS NEWS NEWSWS NEWS NEWS NEWSWS NEWS NEWS NEWS NEWS NEWS NEV Wesley Pippert Sharon Gotkin EWS 10 NE NE s NEWS NEWS NEWS NEWS NEW NE NEV NEW NE NEW Wally Hindes NEWS Marlin Maddoux NEW NEWS z SM NEWS NEWS NEWS NEWSNEWSNEWS The Role of News Services In Religious Programming INSIDE: THE 1991 "GOLDEN MIKE AWARDS" BALLOT continuing to take THE WHOLE WORD to the WHOLE WORLD AM 54 60 70 80 100 120 140 160 FM 88 92 96 00 104 108 Thru the Bible Radio is broadcast on over 600 radio stations in the United States and Canada and in the following languages: African-English, Arabic, Armenian, Bengali, Cantonese, Chewa, Czech, English, French, Gujarati, Hebrew, Hindi, Hopi, Hungarian, Indonesian, Italian, Japanese, Korean, Kannada, Malayalam, Mandarin, Marathi, Navajo, Norwegian, Oriya, Farsi, Polish, Portuguese, Russian, Serbo- Croatian, Shangaan, Spanish, Tamil, Turkish, Urdu, Zulu. Dr. J. Vernon McGee Thru The Bible RADIO International Office Address: 1095 East Green St., Pasadena, California 91106-2503 Mailing Addresses: Box 7100, Pasadena, California 91109-7100 / Box 309, London, Ontario N6A 4W1 (Circle 249 on the Reader Service Card) RELIGIOUS CONTENTS BROADCASTING NOVEMBER 1990 PAGE 10 PAGE 20 PAGE 39 FEATURES 8 - Should Programming Carry More Than A Spiritual Message? by E. Brandt Gustavson / Religious broadcasters can reach a wider audience through expanded programming. 10 - Why Is Focus On The Family So Effective? by Evelyn Gibson / How God's blessing and meeting the needs of today's families have kept this ministry flourishing. 11 - Focus On The Family: Ministering From Within by Mike Trout / Accountability to the Lord is behind Focus' "wholesome" image. 12 - The Role of News Services In Religious Programming A panel of specialists discusses news service options for religious radio stations. 16 - The Philosophy Behind A Successful Radio Network Representatives from leading Christian radio networks discuss their reasons for success. 20 - Origins: Programming Which Brings The Bible & Science Together by Russell Bixler / Leading scientists and Bible scholars confront program viewers with truths they may have never heard. 31 - Making Prayer A Priority In Your Share-A-Thon by Rod Robison / Practical tips on how to give prayer requests a front seat in on-air fundraising are offered. 32 - Religious Broadcasting: Addressing The Issues With A Single Voice by D. James Kennedy / A call for religious broadcasters to present a united approach to today's social issues. 34 - Are We Reaching The Boomer Generation? by Wayne Pederson / A radio station manager challenges broadcasters to meet the needs of the "baby-boomer" generation. 36 - Bob Bowman: Ordinary Clay For An Extraordinary Vessel by Virginia Churchill / A profile of one of the great leaders of missionary radio. DEPARTMENTS SIGNING ON 3 PROGRAMMING ISSUES 46 READERS' FORUM 4 THE BOOK SHELF 47 WASHINGTON WATCH 6 CLASSIFIEDS 48 INSIDE NRB 38 MUSIC MATTERS 50 MEDIA FOCUS 39 COOKING WITH COOK 52 TRADE TALK 44 LOOKING AHEAD 52 ABOUT RELIGIOUS BROADCASTING THE ROLE OF NEWS SERVICES THE IN RELIGIOUS PROGRAMMING COVER A panel of news experts discusses NEWSNEWSNEWS the importance of a news service on NEWSNEWS: Christian radio. The exchange begins NEWS=NEWS on page 12. Other programming ideas and insights are included in this issue, starting with Brandt Gustavson's ed- itorial on page 8. NEWSNEWS The of News Services In Religious Programming RELIGIOUS BROADCASTING NOVEMBER 1990 1 CHRISTIAN TELEPHONE FUND RAISING Specialists ¡¡¡C; INFOCISION MANAGEMENT mm Lapsed donors respond thru telemarketing program. InfoCision's Christian communi- The professionalism of cators has been demonstrated again and again with the spiritual shown sensitivity that they have in their phone calls to our donors. The lapsed reactivation program has been a major source of new Three, 40 line outbound cente donors for us and the current donor program is-well, what I say producing the kind can of net income we previously had only There telemarketing program. well Thank done. you your hoped are for. so many items necessary to make for up a successful attention to detail and for a job World Opportunities International Dr. Roy McKeown President Close supervision, In-depth client trainir and extensive monitoring Christian Communicators Make the Difference InfoCision communicators are fund raising experts. We only make outbound telephone calls, and specialize in serving For More Information Call: religious non-profit organizations. InfoCision utilizes Christian communicators who are spiritu- Tim Twardowski ally sensitive to your donor's needs, yet generate the absolute Executive Vice President-Marketing maximum net income. Let us show you why we are the unques- (216) 668-1400 tioned leader in religious telemarketing. iic, INFOCISION MANAGEMENT INFOrmation/deCISION Management 325 Springside Drive Akron, Ohio 44313 (216) 668-1400 (Circle 110 on the Reader Service Card) RELIGIOUS SIGNING ON BROADCASTING Volume 22, Number 10 Much to the delight of Christians everywhere, the Congress of the United States passed a resolution a few Executive Editor years ago that proclaimed 1983 "The Year of the E. Brandt Gustavson Bible." In this cynical modern age, when so many of Managing Editor Ron J. Kopczick our leaders seem to find religious values worthless, it Assistant Editor was encouraging to see our President and legislators Donald J. Peterson taking such a courageous stand. Art Director Lorraine Nevers We applauded them for their action. In that mo- Art Assistant ment, it was reassuring to realize that we still had men Susan Kubick and women in leadership in this nation who recognized Editorial Assistants the importance of God's Word to the health and well- Anne Dunlap being of America. The Bible is much more than just a Gayle Virkler Circulation trophy, however, to be put on a shelf. Whenever Elaine Sutherland anyone mentions the importance of God's Word in our Contributing Editors lives, I can't help but recall an experience I had a couple summers ago Bob Augsburg Robert Bowen A friend called and asked if I would like to join a group of five in sailing a 44-foot Michael Glenn Danish-built sailboat across Lake Michigan. The owner had finished his vacation in Richard E. Wiley Ludington, Mich., and needed someone to sail the craft Advertising Manager back to the yacht harbor at Waukegan, Ill. Since I am a Dick Reynolds God's Word sailing enthusiast without a boat, it only took me about Advertising Assistant Edda Stefanic two seconds to say yes. S Our Anchor Within a few days, I was in Ludington, stowing my gear aboard the beautiful, sleek racing yacht. It was to n Life's Sea be a three-day trip. The first day out, we sailed down National Religious Broadcasters Jerry K. Rose, President, WCFC-TV Channel the beautiful western shore of Lower Michigan. Late in 38, 20 North Wacker Drive, Chicago, IL 60606. the afternoon, we sailed into the harbor in Holland, Dr. David Clark, First Vice President, Regent by Jerry Rose Mich., for an overnight stay. University, Virginia Beach, VA 23463. Dick As we eased our way into a quiet, tree-lined cove, Mason, Second Vice President, Radio Bible Class, P.O. Box 22, Grand Rapids, MI 49555. we let out the anchor. With the anchor down, we could settle comfortably on deck, enjoy Sue Bahner, Secretary, WWWG Radio, 1850 the warm summer breeze, and tell boat stories. The water lapped lazily against the hull Winton Rd., Rochester, NY 14618. Robert of the yacht. But we held still. During the evening and throughout the night, the boat Straton, Treasurer, Walter Bennett Com- held its place in the water. The anchor was down. It prevented us from being carried by munications, 7111 Valley Green Road, Fort Washington, PA 19034. the current into another boat - or from "going around" on one of the many sandbars around us. Dr. E. Brandt Gustavson, Executive Director At the next morning's first light, we grabbed a quick breakfast and prepared to head out once again. We "hauled up anchor" and carefully eased our way out of the narrow Editorial and Advertising Offices: 299 Webro Rd. cove. It was delicate work. The shallow sandbars on either side of us were difficult to Parsippany, NJ 07054 see. We did our best to hold a straight course. Suddenly, without warning, we stopped 201/428-5400 FAX: 201/428-1814 short in the water. We had drifted just slightly from the straight course - and now we were locked tightly in the sand. Immediately we held a crew conference. RELIGIOUS BROADCASTING is indexed in After a few perplexing minutes, we decided the answer was the anchor. We lowered the Christian Periodical Index and is available on 16mm and 35mm microfilm and 105mm a small rubber dinghy over the side of the yacht. Then Tony, our bravest member, microfiche from University Microfilms Inter- lowered himself into the dinghy. Finally, we lowered the anchor over the edge, and national, 300 N. Zeeb Road, Ann Arbor, MI Tony eased the heavy object into his lap. Tony gently paddled about 60 yards away 48106. from the yacht, with the anchor still in his lap. Slowly the anchor's rope stretched out Advertising in RELIGIOUS BROADCAST- the full distance between the two crafts. ING does not necessarily imply editorial endor- Then, Tony dropped the anchor over the side of the dinghy. He tugged on it a few sement or approval by National Religious times to make sure it had dug in on the bottom. Then he signaled us. On our end of the Broadcasters. Authors' views are not necessar- anchor rope was an electric winch. It would mechanically wind up the rope, pulling the ily those of National Religious Broadcasters, its officers, board, or membership. anchor toward the yacht. Except that now, with the anchor dug in at a distance of 60 yards, we were pulled toward the anchor. In a moment or two, we were off the sandbar POSTMASTER: Please send change of address and headed for the lake. We picked up Tony and the dinghy and headed out of the cove, to RELIGIOUS BROADCASTING, 299 and began the 75-mile run across the lake. It was a joy. Webro Road, Parsippany, NJ 07054. CONTINUED ON PAGE 5 Affiliate Member RELIGIOUS BROADCASTING (ISSN 0034-4079) is published 11 times a year. To subscribe send $24 for one year to NRB, 299 Webro Road, Parsippany, NJ 07054. Orders outside the U.S. must add $6. Second class permit at Parsippany, NJ, with additional postage paid and entry at Greenfield, Ohio. nae Printed in the U.S.A. Copyright 1990 by National Religious Broadcasters, all rights reserved. Contents of this magazine epa may not be reproduced, in whole or in part, unless expressly authorized in writing by NRB. All editorial and produc- tion correspondence should be sent to RELIGIOUS BROADCASTING, 299 Webro Road, Parsippany, NJ 07054. National Association Evangelical Press RELIGIOUS BROADCASTING assumes no responsibility for return of manuscripts, photographs, and cartoons, and of Evangelicals Association reserves the right to accept or reject any editorial and advertising matter. RELIGIOUS BROADCASTING NOVEMBER 1990 3 READERS' FORUM A Number-One Rating commended for their effort, and hard our membership. Our success was mini- work, to say the least. mal. Our teacher, Jack White, is well- Dear Editor: However, broadcasters will known throughout the area, is active in I write this letter as an encouragement "NEVER" negotiate a fair license with community affairs, and has taught this to all religious broadcasters who struggle ASCAP and BMI. The answer to this class for the past 20 years. day to day in every market. KAAB in "legalized extortion" problem is, has been, We are proud of our broadcast and are Batesville, Ark., has become a David and always will be simple. But to quote Mr. eager to know how our 60-year Bible against Goliath. In our market, there are Hauth, "There is a problem. Fundamental- broadcast history compares to other church two 100,000-watt FMs; one is a rock sta- ly the radio industry cannot unite. It is far school broadcasts with respect to age. tion and the other is country; one 1000- too diverse and specialized." Mr. Hauth is H. Gordon Powell watt AM that was the first in this market; much too nice about it. My feelings are, Home Moravian Church and KAAB, a 1000-watt daytime inspira- "Owners/Managers are too lazy and do not Winston-Salem, N.C. tional station. want to get involved!" KAAB is number one in Indepen- If the "radio industry" really wants to Editor's Note: dence County with a 31.3 station share, as stop this problem with ASCAP and BMI, Readers familiar with the history of reported in the 1990 Edition of the Arbitron then unite, stop paying them to promote church school broadcasts are encouraged County Coverage (fieldwork conducted their product. Inform the record companies to contact Mr. Powell at the Home 1989, county report for Independence and producers that if we (broadcasters) Moravian Church, Drawer J, Salem Sta- County, Arkansas, Monday through Sun- have to continue paying for "music licens- tion, Winston-Salem, NC 27108. day, 6 a.m. to midnight, persons 12+). In ing," then we (broadcasters) will have to 1989, we didn't even show a station share start charging them (record companies and "Arbitron vs. Neilsen" (which was our first year with this format). producers) to promote their product. But, through much prayer and support Simple folks! Very simple! But I fear Dear Editor: from many churches, the Lord has laziness to fight will prevail. This is so sad. I have just read the "trade talk" section delivered a number-one rating. What a wit- We have the power but choose not to use of the September issue of Religious Broad- nessing tool! "Have you listened to the it. At this time, I challenge you to become casting. The chart ranking religious number-one station?" May the Lord bless more involved in this issue. television programming is in error, mis- all of you! He is with us all as we carry the Wayne Brewies leading, and does a disservice to Christian Gospel into all of the world. KKOL-FM television stations. Bob Connell Hampton, Ark. The error is that it presents the idea KAAB-AM that the "aggregate cume TV households" Batesville, Ark. Sixty Years On The Air for The 700 Club was 217,000 homes in May 1990. In fact, the average 1/4 hour I'd Rather Fight Than Dear Editor: audience for The 700 Club was 873,000 The May 3, 1930, edition of the homes according to A.C. Nielsen. Dear Editor: Winston-Salem Journal & Sentinal's Radio The 700 Club is carried twice daily on Music licensing - what fun! Legal- Program for Sunday, May 4, was the first The Family Channel, the fifth largest cable ized extortion of the broadcasting industry. announcement of a new live Bible class network in the United States with a reach I'm sure that statement about ASCAP and broadcast over WSJS, Winston-Salem, of 51.6 million homes. Arbitron's report to- BMI will get a reaction of true or false from N.C. At [the] time that class was known as tally ignores this fact, failing to give the you. Nevertheless, broadcasters, both [the] Men's Bible Class at Home Moravian reader a clear and forthright picture of the religious and secular, radio and television, Church and was taught by Dr. Howard way things really are. must realize that music licensing is "legal- Rondthaler, president of Salem College. It compares apples to oranges. For ex- ized extortion." The Men's Bible Class had a member- ample, The Hour of Power is a once-a- I read with a great deal of interest Russ ship of about 125 men in 1930, a far cry week program seen in markets on network Hauth's article in the July/August issue a- from the three Moravian Brothers who affiliate stations only. Its total "aggregate bout radio's battle with ASCAP and BMI. founded the class in 1878. Our 1930 atten- cume" is 1,251,000 homes per month, ac- I understood completely that article, but it dance remained about the same until lec- cording to Arbitron. The 700 Club is a daily is so funny to me how the broadcasting ture classes were replaced with discussion show seen on 212 television stations, many community has allowed ASCAP and classes. of them Christian, and The Family Chan- BMI to dictate to us. I've been in broad- Our lecture class still remains after nel with an average audience per day of casting for over 20 years, but until now 112 years, and our live broadcast continues 873,000 TV HH or a cumulative audience have never owned and operated a station. after 60 years, although our attendance is of 6,450,000, according to the A.C. Niel- Thus, my first experience with the now only 15. The most recent rating shows sen May 1990 report. music licensing industry. What a joke! that our efforts to maintain our broadcast To compare daily shows running Especially commercial stations. You don't are justified. Each Sunday we reach 11,975 mostly on independent and Christian sta- pay a local merchant to advertise their listeners. tions with a once-a-week show which airs product, they pay you. This is as it should In 1986 we changed our name to The mostly on network affiliates is like com- be. Mr. Hauth and his associates are to be Adult Bible Class in an effort to increase paring the Queen Mary to a 747. They both 4 NOVEMBER 1990 RELIGIOUS BROADCASTING carry a lot of people, but one makes the trip far more frequently and thus carries a greater number of passengers in the long WHO run. The net impression your chart gives is that all Christian shows are losing audience. The February book is the highest HAS book of the year. The May book will al- ways be lower than the February book. Ac- tually the Feb.-May drop was less than 1/2 the normal drop for the period. MORE We do not use Arbitron for these reasons. First, Arbitron's system under- reports consistently. Nielsen is used most because it reports syndication, network, VIEWERS? and cable homes. Arbitron does a disservice to Christian broadcasting stations because it totally ig- THE NASHVILLE NETWORK nores their value. They exclude from their MTV reports virtually all Christian stations (ex- FINANCIAL NEWS NETWORK cept WCFC, WPCB, KYFC, WBNL, and BLACK ENTERTAINMENT TELEVISION WGCB) because their local audiences are C-SPAN too small to meet their threshold require- THE LEARNING CHANNEL ments. When the local reports are ag- ACTS: AMERICAN CHRISTIAN TELEVISION SYSTEM gregated into a national report, the below the threshold Christian stations' audiences are disregarded entirely. Contrary to what your report would Who has more viewers? Let the numbers speak for themselves! indicate, The 700 Club is not losing A recent survey by Capitol Cablevision of Jackson, MS, had a higher than usual audience, but gaining it at a prodigious (15%) response of viewership ranking. Of the national cable networks above, pace, up 44.6 percent July 89-July 90, ac- ACTS had the "highest overail viewing ranking." Obviously, this survey doesn't cording to A.C. Nielsen. I suspect most cover every system in the nation. However, it does indicate the appeal of ACTS other Christian programs are gaining also. in one typical U.S. city where people watch faith and family programming. David M. Hummel Perhaps your ministry could benefit from that kind of viewer loyalty. The Christian Broadcasting Network ACTS delivers viewers -- not slogans. ACTS now has 9,200,000 television Virginia Beach, Va. households with a potential viewership of over 25,000,000 people. When choosing a cable television network to distribute your ministry program, why not SIGNING ON choose ACTS? ACTS programming is well-rounded or ACTS would have never CONTINUED FROM PAGE 3 out-ranked (in Jackson) TNN, MTV, FNN and the other major multi-million dollar The moral of the story? It's simple: promoted networks listed above. Let's face it. Buying time on ACTS is Buying Thank God for an anchor! Smart for less. Not only did the anchor serve to hold us steady throughout the night - it also pulled us off the sandbar and out of danger. Whether you realize it or not, the Bible is our anchor. You and I are living and work- ing and raising our families in a swift and ever-changing current of philosophies, and fads, and social values. A hundred years ago, perhaps, the moral waters were calmer. Not so today. In (512) 829-7700 this modern age, we're a-swirl in ungodli- ness. We need the anchor of God's Word. It will hold us steady. Within the pages of God's Word are divine absolutes: National Representative: American Cable Advertising guidelines for successful living that do not 1777 N.E. Loop 410, Suite 1450 change with time. San Antonio, TX 78217 Ministry Representative: Cody S. Knowlton Jerry Rose is the president of NRB and WCFC/TV 38 in Chicago, III. (Circle 160 on the Reader Service Card) RELIGIOUS BROADCASTING NOVEMBER 1990 5 WASHINGTON WATCH Advocates of tighter controls on the programming in the nation's top 20 ments of the Commission's effort to commercial content of children's markets had commercial content exceed- deregulate broadcasting. The second is a television programming recently won a ing 12 minutes per hour. decision sustaining the agency's reliance major victory when the vigorously con- The NAB study indicated that all of on a "generalized programming state- tested "kidvid" bill became law. The the excess commercial content was con- ment" in applications for the assignment or measure was enacted without the signature nected with non-network programming. transfer of licenses. of U.S. President George Bush, who Thus, independent stations that air sig- Opponents of generalized statements agreed with the legislation in principle but nificant amounts of early-morning or after- sought to have proposed licensees describe was not in favor of increased government school programming may bear the brunt of in detail the community issues that the oversight of the content of broadcast compliance with the new law. licensee would address over a hypothetical speech. three-month period, the hours in which The new law has several key ele- Revised Policy Upheld issue-oriented programming would be ments: In another important development on broadcast, and the quantity of such "Commercial matter" within children's the Washington scene, the United States programming that the licensees would programming is now limited to 10.5 Court of Appeals for the District of Colum- provide. minutes per hour on weekends and 12 bia Circuit has upheld the FCC's decision In response, the FCC declined to minutes per hour on weekdays. The not to reinstate its now-defunct anti-traf- adopt such new regulations. Instead, the limitations apply both to cable and broad- ficking policy. The Court held that the agency found that proposed licensees must Commission acted "within its broad dis- cast programming. merely continue to state that they were Program-length commercials directed at cretion to define the public interest" in aware of the agency's public interest re- children will not be permitted. refusing to initiate a rulemaking to revive quirements and intended to comply with As part of the license-renewal process, the policy. them generally. From 1962-82, the anti-trafficking The Court found that generalized Children's TV Bill policy created a presumption that rapid programming statements allow broad- turnover of broadcast stations was contrary casters the flexibility both to meet com- to the public interest. Under the policy, ap- munity needs and to respond to local Becomes Law, plications to assign or transfer broadcast market forces. The Commission had found licenses that had been held for less than that more detailed programming proposals three years were automatically designated Anti-Trafficking are less helpful in evaluating an applicant's for hearing. The only exceptions were public interest objectives. cases of unforeseen circumstances or First, programming proposals are Rules Are Upheld hardship on the part of the licensee. often hypothetical. Second, they often are In 1982, however, the Commission made long before the applicant commen- abolished the policy. The agency found by Richard E. Wiley ces service and, thus, may be subject to that the trafficking restriction "had out- market-driven changes. Third, the agency the Federal Communications Commis- lived its usefulness" and that marketplace noted that it was increasingly reluctant to forces could best determine the length of sion (FCC) must now consider the extent pass judgment on the substance of a to which a television licensee has served time necessary for a licensee to recoup its licensee's programming. The Court found "the educational and informational investment in broadcasting. The Commis- that these conclusions were reasonable and sion recently denied a request by Action for needs" of children during the station's supported by the agency's factual record. Children's Television, among others, to license term. Non-broadcast efforts to With the advent of the new children's have the rules reinstated. serve children's needs, or support of television guidelines, the FCC inevitably In upholding the FCC's denial, the programming on other stations in the will not be able to remain completely un- market, may be considered toward ful- Court of Appeals found that the Com- tangled from content-based review of the munications Act of 1934 does not contain fillment of the licensee's obligation. service that stations render to their local A federal endowment of $2 million in any prohibition against "trafficking" in communities. licenses. Rather, restrictions on transfers 1991 and $4 million in 1992 has been es- However, as the recent Court of Ap- and assignments of licenses fall within the tablished to promote the development peals decisions indicate, the Commission Commission's broad discretion to regulate and production of children's program- can continue to be successful in resisting broadcasting to serve the public. ming. For two years after production, the attempts to expand its oversight of the in- Because the agency had found that the programming is to be available only to dustry if market forces appear to provide policy was more likely to contribute to the non-commercial television. sufficient incentives for licensees to ad- deterioration of service rather than the ad- The impact of the legislation is ex- vance the public interest. vancement of the public interest, the Court pected to be felt most acutely by local sta- saw no legal basis under which the FCC Richard E. Wiley, a partner in the tions that produce or air non-network would be obligated to reinstate it. Washington, D.C. law firm of Wiley, Rein and children's programming. Two years ago, Fielding, is a former chairman of the Federal the National Association of Broadcasters Statements Survive Fight Communications Commission (FCC) and is general counsel for NRB. He was assisted in (NAB) released a study indicating that The anti-trafficking decision is one of the preparation of this article by John C. Hol- only 17 percent of all children's television two important Court rulings upholding ele- lar, an associate in the firm. 6 NOVEMBER 1990 RELIGIOUS BROADCASTING Ministry Accountability Service! BOTT BROADCASTING Provides carefully chooses the Bible teaching programs we broadcast. That's how we truly serve the needs of our audience. If your program is on a Bott station, you programs Christian are always assured that your program is associated with other programs that also regard ministry, quality, integrity and Biblical accountability as high priorities. involvement Sensitivity the cons changing of Our Company is known by the Company we keep! a BACK TO THE BIBLE Warren Wiersbe the Biblical perspective dail Biblical Perspective daly BIBLE STUDY HOUR James M. Boice BIOLA HOUR David Hocking CHANGED LIVES Ben Haden FOCUS ON THE FAMILY James Dobson GATEWAY TO JOY Elisabeth Elliot lives of our GRACE TO YOU John MacArthur GRACE WORSHIP HOUR Bruce Dunn HOUR OF DECISION Billy Graham HOW CAN I LIVE Kay Arthur IN TOUCH Charles Stanley INSIGHT FOR LIVING Chuck Swindoll KEY LIFE Steve Brown MORNING CHAPEL HOUR Wilbur Nelson NEW LIFE FOR YOU Jimmy Morgan RADIO BIBLE CLASS Richard DeHaan REVIVAL TIME Dan Betzer THRU THE BIBLE J. Vernon McGee TRUTHS THAT TRANSFORM D. James Kennedy WORD FOR TODAY Chuck Smith David Bott Rich Bott Dick Bott ...AND MORE! INTEGRITY A SERVICE OF BRN BOTT RADIO NETWORK STRENGTH KCCV KSIV WCRV KQCV WFCV KCIV Kansas City St. Louis Memphis Oklahoma City Ft. Wayne Modesto / Fresno EXECUTIVE OFFICES: 8801 East 63rd Kansas City, MO 64133 Phone: 816/353-7844 FAX: 816/353-8228 (Circle 105 on the Reader Service Card) by E. Brandt Gustavson order for this to occur, we need to be sure our programming is captivating enough to keep them in tune. S o many of us cut our eye teeth on radio when stations were "all things to all I have found that when our programming is men." Whether a local, regional, or clear overly predictable, people don't squawk, they channel 50,000-watt AM giant, each station had just turn to other stations. The size of the a responsibility under its FCC license to provide audience dwindles. That's why I'm a strong ad- a service comprised not only of entertainment vocate of special programming which interrupts but of subjects encompassing agriculture to the usual schedule. religion. Our goal, I think, ought to be that our lis- Should Programming Carry Our goal, I think, The percentages for each had to be accept- ought to be that our able to the commission in these categories in order to receive a radio license. Most VHF-TV More Than listeners be well- stations still operate today as general service sta- rounded and tions and not as specialty stations. informed people. Radio now has A Spiritual Message ? Therefore, giving changed radically and them a well-rounded the special programming concepts have taken teners be well-rounded and informed people. over. Only a few stations operate as a general Therefore, giving them a well-rounded schedule schedule of helps service in their program offerings. In the New of helps for everyday living, as well as spiritual York area, for example, call-in talk stations content, seems a concept worth seriously con- for everyday living, cover such diverse interests as: conservative sidering. It will also build audience. as well as spiritual content, seems a concept worth seriously GRAMMING Offering Diversification Many of our stations are in small markets where localized coverage of events builds a good reputation and warm relationship with the considering. ? community. May I suggest the inclusion in the ? Spirituality broadcast day of some or all of the following: news, weather, and traffic. If this list is so elementary then why do we not have stations ? also offering these features: compatible secular music; public affairs - short features or longer ? problems; public service spots; talk shows on secular as well as religious subjects; editorials on community, state, and federal subjects, par- ticularly on moral issues; airing of special com- munity and area events, i.e. fairs, high school politics, gardening, pet care, money and personal finance, liberal politics, car care and main- sports, and other events, holiday parades and programming? tenance, health and nutrition, and many more. Could it be that we'd reach many more people if we sprinkled our programming with Capturing An Audience more interesting features? I am convinced we To be clear, we in Christian broadcasting would, and our main goal of Christian ministry are operating specialty stations. Our forte is would be enhanced by our broader, interesting Christian proclamation, evangelism, and practi- program fare. More will then be listening. cal Bible teaching. We, like all broadcasters, try to build loyalty from our listeners. We desire to E. Brandt Gustavson is the executive editor of have them listening to us as much as possible. In Religious Broadcasting magazine. 8 NOVEMBER 1990 RELIGIOUS BROADCASTING ORDER NOW AT THE PRE-PUBLICATION PRICE OF $29.95 after January 31, 1991 cost Is $49.95 Equipment/Suppliers Print publishers Radio stations The International Radio Advertising agencies Program producers DIRECTORY TV stations of RELIGIOUS BROADCASTING TV stations This new edition Music publishers Satellite program services Nineteen Ninety-one of the Directory is an information resource you can't afford to be without! The 1991 Directory is the WHO'S WHO of Religious Broadcasting that tells you WHERE they are and HOW to contact them. aterloo Control Technology Inc, 2950 SW 2nd Ave, Ft WS 102 FM ,4880 Texas St, Waterloo IA Lauderdale, FL 33315, 305-761-1106, FAX 305- YES! Please send me copies of the 02, 319-296-1975; MARKET; Waterloo, Cedar 764-3298; James C Woodworth, pres; Carola U 1991 Directory of Religious Broadcast- Is, Cedar Rapids; OWNER: Northwestern Col- Woodworth, vp; Allen Range, sls mgr; Jackie Rob- ing at $29.95 each. Clip this coupon ; PRES: Dr Donald Erickson; GEN MGR: son, sec; Full line broadcast distributor, specializing and mail with your check or credit card authorization to Seeley; CHIEF ENG: Dave Dobes; CLASS: in MCI tape equipment & automation NRB, 299 Webro Rd., Parsippany, NJ 07054. TEL. (201)428-5400. FAX(201)428-1814. n-commercial 100 kw, paid/sustaining prgrms; For first class mail add $4.00. Foreign mail add $15.00. TWORK: Skylight Satellite Net, UPI News; Sparrow Records, 9255 Deering Ave, Chatsworth, S of OPER: 24; FORMAT: religious fulltime CA 91311, 818- 709-6900, FAX 818-341-5414; Name Billy Ray Hearn, pres; Bill Hearn, sr vp/mktg; Rick Home, sr vp/fin; Records, cassettes, videor for ainesville promotion, sale and rental; complete administration Organization LF FM, 2925 NW 39th Ave, Gainesville FL of BMI, ASCAP and SESAC catalo 05, 904-374-4941; MARKET: Alakus County; NER: Alakus Public Radio Inc; PRES: AL Horizon Christia Howship *, PO Box 17380, Address tiner, TREAS: R J Hadsock; GEN MGR: AL San Diego CA92117, 619-277-4981 Mike Mac- tiner; OFFICE MGR: Sue Mackey; CHEF Sanford prod Terry Frost, G: Teorge Perdue; CLASS: Educatio anncr; Oasis Int'l ations, rep City TWORK: USA; ENCE P 18- Hor Ministry: 30 min Bible HRS of OPER: MAT: religious preaching, talk/in Audience: gen contemp Christian adio, adult contemp Christian, non Chris time, public service State Zip hland Vangelism Fellowship, Inc, PO Box 348, VISA MasterCard Warrenton, MO 63383, 314-456-4321; Reese SF-TV Channel 61 *, PO Box 2 shland 41101, 606-329- 270 WNER: Tri-State Kauffman, PRES; Steve Bates, vp/services; Dwight Account # Racke, prod eng ily Bcstg; GEN MGR: Claude H Messinger; Here's How: 15 min weekly; teacher training; Expiration Date G DIR: Anne Bledsoe; CHIEF ENG: Grey Audience: Christian, children's workers; paid time, on; PROD MGR: Randy Fleming; CLASS: public service Enclosed is my check in the amount of $ 0, 000 kw; FORMAT: religious fulltime by Evelyn Gibson that threaten traditional Judeo-Christian From its beginning, Focus on the values. Family has concentrated on offering Focus on the Family. What makes it Focus on the Family programming is what people want. In other words, it now available to millions of Christians "scratches the itch!" work? And why has it been so successful across the country and around the world. Much of the success of Focus on the in capturing the attention and support of Christians and non-Christians world- Family programming lies in its inherent understanding of the necessity to "listen" wide? To many observers, the continued Why Is to needs and uncover relevant issues that success of the Focus ministry is an enig- consistently have an impact on the fami- ma. For those who said, "It will never ly. This means being responsive and flexible to the work," Focus on needs of the the Family has maintained the Focus On The Family marketplace. Far more than highest quality merely adher- in Christian ing to the broadcasting commercial edict to be "market- while consistently and effectively "breaking the rules." So Effective? driven," Focus practices "active One can offer a variety of listening." This commitment not only to explanations to describe the A brief historical synopsis of the ministry hearing, but actually pursuing, the Focus impact. But the inexplicable fact is provides a graphic testimony to its needs and concerns of masses of people, that God has miraculously guided and responsiveness, outreach, and influence allows dynamic ministry to take place in blessed the ministry since its inception. It was in 1977, in the wake of the at all levels of society: the most practical terms. It is what turbulent 1960s, that James Dobson 1977 - Focus on the Family begins as a 25-minute weekly. founded Focus on the Family. As a lead- 1980 - Focus on theFamily expands to a quarter-hour daily. ing psychologist, Dr. Dobson was enjoy- 1980 - Focus on the Family's, half-hour daily format, consisting of interviews, panel ing nationwide acclaim for his book, Dare to Discipline, at a time when family discussions, and call-in phone segments, becomes the backbone of programming. values were in disarray. No one else was 1985 - Focus on the Family "Weekend" - broadens the Focus message. speaking solely and specifically to the 1986 - Focus' Adventures in Odyssey is designed to reach and influence needs of the family with the authority of the future of America - its children. Dr. Dobson's vision and rhetoric. 1988 - Family News in Focus is released nationally via live satellite allowing It was a time when Christian broad- timely analysis of late-breaking stories and issues. casting was primarily speaker-centered. 1988 - Focus' EnFoque La Familia is begun in an effort to reach a burgeoning With the inauguration of Focus on the international audience. Family radio, Dr. Dobson introduced a 1989 - Focus on the Family and Family Research Council with the appointment of format that was largely issue-centered. former White House advisor Gary Bauer gives Focus influence and information This set a standard that has continued as Washington insiders. over the ensuing decade and a half. There are few issues more pervasive than the family. It touches everyone in one way or another. As such, program- ming opportunities are literally endless. With the complexities of today's modern world, family issues are at an apex, and have broadened considerably from child- rearing techniques. They now include the far more en- compassing pro-family arena embodied in the right-to-life movement, the epidemic problem of teenage pregnancy, pornography, and local and national legislation relating to the family. With the impact of the political agenda of the 1980s and 1990s bombard- ing the family in mega-doses, Dr. Dobson's original prescription for a heal- thy Christian family has expanded by Mike Trout and James Dobson prepare for a Focus on the Family broadcast. necessity, to include any and all issues 10 NOVEMBER 1990 RELIGIOUS BROADCASTING creates the atmosphere for innovative Communication and response of the with what God supplies. We depend on programming and resources. caliber represented by Focus on the that daily manna from heaven. The responsive quality of Focus on Family is costly. Expenses in the mil- "As Dr. Dobson has expressed the Family appears endemic to all levels lions of dollars are a fact of life for any many times, God's mantle of blessing of the organization. Focus leadership media ministry operating in this decade. seems to be upon Focus on the Family. believes that details are important, and It is what compels Dr. Dobson and However, if this blessing is removed, we often a top priority. This is particularly the Board of Directors of Focus on the will know our work is done," concludes noticeable in areas where Focus serves Family to an organization-wide commit- Trout. the immediate needs of the listening ment to cost effectiveness. The wise "Following God's leading in meet- public. stewardship of the dollars to which ing the needs of today's families" is the For example, on an average day Focus is entrusted is a crucial element in hallmark of Focus on the Family. Focus on the Family will process over the management agenda. 7500 pieces of mail. The maximum time "We have no great cash reserves," Evelyn Gibson serves with the Ambas- for a Focus response is ten days. It is not explains Mike Trout, co-host of the daily sador Advertising Agency in Fullerton, unusual for pieces of mail to be isolated broadcast. "We operate from day to day Calif. for a personal call or for some other type of special handling. Again, the emphasis is on serving needs in a timely and effec- Focus on the Family: Ministering From Within tive manner. by Mike Trout Focus 800-line operators answer more than 1500 calls a day on the credit- "And He opened up His mouth and taught them, saying, 'Blessed are the card service line. Each of the 28 poor in spirit, for theirs is the kingdom of heaven" (Matthew 5:2-3). operators in the TeleService department What does it mean to be "poor in spirit?" Many people have interpreted this of Focus on the Family has a keen un- scripture to mean "blessed are the poor period." But there is certainly a much deeper concept here. I remember sharing breakfast with Dennis Worden, general With the impact of the manager of KKLA in Los Angeles. political agenda of the 1980s During the course of our conversation, Dennis made an interesting comment about how Focus on the Family is perceived by people on the "outside." "If I had and 1990s bombarding the to use one word to describe your company," he said, "it would be 'wholesome.' family in mega-doses, The image you have is one of wholesomeness." While I was gratified by this, it nevertheless caused me to do a bit of soul- Dr. Dobson's original searching on behalf of the ministry. In the eyes of others, are we really what we prescription for a healthy think we are? If so, why do we have such an image? Is it the result of a calculated plan or media campaign? Or does this perception truly reflect the inner workings Christian family has of Focus on the Family? expanded by necessity, to In searching for an answer to those questions, I thought of Herman Wouk's book Inside/Outside. It is the fascinating story of an Orthodox Jew named David include any and all issues Goodkind and the struggle he faces with living in the "outside" world. While he that threaten traditional tries to "fit in" and be like everybody else, his beliefs and traditions are so in- Judeo-Christian values. grained in him that he finds he can't. There's a constant dichotomy between who he is at home (the inside world) and who he's forced to be when out the front door (the outside world). No matter what kind of a front he tries to present, his derstanding of their purpose in serving Judaism keeps breaking through. the public. They understand that the I believe this is a good example of what being "poor in spirit" is all about: to "secret to success" for the Focus ministry have so emptied ourselves of the "natural man" and be refilled with the Holy is listener-response retention. And they Spirit that who we are and what we believe shines through - despite our other serve with genuine concern for people's trappings. As Christians, then, we must allow Christ to become so much a part of needs. our lives how the outside world perceives us will be exactly the same as how we For many listeners, these men and perceive ourselves. women who serve the public are the first This precept must also be applied to Christian broadcasters, churches and (and perhaps only) "live" contact with ministry groups. Just as Christ was "one with the Father," so we (both individuals Focus on the Family. Employees at all and organizations) should be one with Him. Remember the words of King levels make it their business to know Solomon in Proverbs 23:7, "As a man thinks in his heart, so is he." what is taking place in the Focus world In whatever way we at Focus are perceived, we, too, must remind ourselves - the magazine, publications, books, daily that we are ultimately held accountable to the Lord. If we are seen as being tapes, and program content. "wholesome," then God has truly answered our prayer. "Chasing the details - that's what it's all about," according to staff mem- This article appeared in the May 1990 edition of Broadcast Newsᵀ™ and this condensed version is bers who quote Dr. Dobson's admonition reprinted with the permission of Focus on the Family. for serving the needs of the public. RELIGIOUS BROADCASTING NOVEMBER 1990 11 NEWS* NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEW NEWS NEWS Wesley Pippert WSEWS NEWS Sharon Gotkin NEWS NEI NO WS NEWSWS NEWS NEWSWS NEWS WS WS z NA NE NEWS NEWS NEWS NEWS NEW NE NEW NEW NEW NEW NEWS Wally Hindes NEW Marlin Maddoux NEWS ONEWS NEWSON S/4 NEWS NEWS* NEWS The Role of News Services In Religious Programming mericans live in an "instant news" they don't receive it on their favorite tional (UPI) Radio Network; Wally Hin- A society. Turn on the radio in any Christian station? Probably not. des, assistant managing editor for opera- major U.S. market and you're Is the above enough reason for a tions at Associated Press (AP) Broadcast sure to find an "all-news" station. And Christian radio station to employ an out- Services; Marlin Maddoux, president of those with cable television in this side news service? And if so, what kind USA Radio Network; and Wesley Pip- country can view events as they happen of news service should the station utilize: pert, director of the Washington Report- via networks solely devoted to news and secular or religious, or both? To answer ing Program for the University of Mis- information. questions like these, Religious Broad- souri-Columbia School of Journalism. So where does this leave the local casting turned to four individuals very As an added note, Mr. Pippert is a Christian radio station in today's news familiar with the role of news services. former UPI correspondent. All of the hungry society? Does that outlet want its Religious Broadcasting's esteemed participants work in Washington, D.C., listeners fiddling with the radio dial panel includes: Sharon Gotkin, religion with the exception of Mr. Maddoux, looking for a good news source when news editor for the United Press Interna- who is based in Dallas, Texas. 12 NOVEMBER 1990 RELIGIOUS BROADCASTING Why should a Christian radio both the affiliates and the news service. restrict Him to the "religious" sphere is station use a news service? to limit His sovereignty. PIPPERT: The Christian, it seems to GOTKIN: Christian broadcasting is me, ought to be interested in what is GOTKIN: The major difference be- making great strides today, becoming going on of significance in the world. tween a "secular" or general news ser- more competitive in sound and program- This is what news is. The Christian, vice is primarily a matter of focus. Have ming presentation, and attracting an therefore, should be interested in news. I you ever seen one of those trick black- ever-increasing audience. But Christian think it would be almost impossible for a and-white pictures? If you focus on the radio stations need to keep clear goals in Christian radio station interested in ful- white areas, you see a white object mind. Is the audience primarily made up filling its "mission" to a Christian against a black background. But if you of Christians? Are you trying to reach audience to avoid airing at least some focus on the black areas, you see an en- non-Christians with the message as well? news. A news service provides the Chris- tirely different object against a white For both groups, it is important to tian station with the news to broadcast. background. Because Christian stations meet needs in a way that keeps them approach the news with a specific world tuned in to the station. One need, I felt In your opinion, what is the view, in some cases they will see a story by both groups, is to keep up with news difference between a so-called from a different angle. and current events. I believe one of the "secular" news service and a first reasons Christian stations should use religious one? What are the benefits.of "secular" a news service is to provide a broader news service over a religious one range of information for their audience. HINDES: AP Broadcast doesn't limit it- and vice-versa? It cannot only avoid a tune-out fac- self to particular categories of news. We tor for regular listeners who want more have not only the ability, but also what PIPPERT: The secular news service comprehensive news, but it can act as a some regard as a duty; to cover a much probably has much vaster resources than hook to attract a broader listenership. For wider range of news. Government, the religious news service. The news ser- Christian stations with news staffs, the politics, economics, nature, sports, enter- vice for which I worked nearly 30 years material supports their efforts. tainment, and - yes - even religion. - UPI - had full-time professional journalists in nearly every state in the HINDES: For the same reasons as MADDOUX: A religious news service union and in many foreign countries. anyone else. We, as living, breathing, would deal exclusively with religious is- This is a tremendous advantage in thinking and constantly growing crea- sues. But, even a Christian radio station's providing news coverage of breadth. tures have an innate need to know. Our audience needs to be informed on cur- On the other hand, the religious natural curiosity and the search for rent events, whether they're religious or news service often is much more alert answers stimulates our intellectual not. Most Christian radio stations will do and sensitive to stories with moral and development. In this incredibly complex an exceptional job of presenting various spiritual concerns. The secular news ser- and fast-changing world, there exists a ministries but may not deal with the very vice often does not treat these stories compelling need for information. hard issues or current events. As a result, with understanding and insight. Speak- Our cultural, social, and human they force the listeners to turn to another ing pragmatically, a Christian station development depends on our under- radio station to get their information. probably needs a religious news service standing of those around us. Intelligent to plug the holes in the coverage of the choices come from informed minds. AP PIPPERT: The so-called "secular" news secular news service. Broadcast, as a worldwide news gather- service provides an array of news stories, ing and delivery service, strives to play including religious stories when deemed GOTKIN: It is natural for a general an integral part in that educational important enough. The religious news manager to seek a service that reflects process. service also provides an array of news the same world view his audience The goals and guidelines remain the stories but tends to include many more shares. But it is important to remember same, whether we're serving rock, with a religious angle. For instance, both that a general news service does not religious, country, urban, adult contem- a "secular" and a religious news service necessarily reflect an opposing view. As porary, or all-news operations. Our duty would report on a summit meeting be- an evangelical working for a general is to provide credible, informative, ob- tween Bush and Gorbachev. But the news service, I think we can offer a jective information in a timely fashion. "secular" news service might ignore more diverse, if less theologically speci- stories involving, for instance, pornog- fic, perspective in some areas. I also MADDOUX: Most Christian radio sta- raphy, abortion, religious crusades, ethi- think most general news services offer a tions don't have the personnel or the cal issues, etc., that, on the other hand, larger pool of material to their clients. money to man a very professional news- the religious service would carry. gathering and disseminating organiza- I want to add a note of caution here. HINDES: The two are often viewed as tion. An outside news service has the I believe that many Christians view the mutually exclusive. Quite the contrary. capability of accessing many news sour- world with a false dichotomy. They see They should be considered complimen- ces, including stringers from around the God active in the "religious" sphere and tary. Just as newspapers and magazines world. And, in effect, each affiliate sta- not in the world. But God is active in are able to provide increased depth to tion becomes the eyes and ears of the every aspect of the human endeavor, in stories that we as broadcasters can only network. The personnel of these stations every area of the world. Ultimately, does touch on, so too, religious news services become reporters who file stories with God view "secular" news as different are able to delve much deeper into areas the network. The relationship benefits from "religious" news? I think not. To CONTINUED ON PAGE 14 RELIGIOUS BROADCASTING NOVEMBER 1990 13 THE ROLE OF NEWS you the best of both worlds. You have that probably would not be considered CONTINUED FROM PAGE 13 more comprehensive coverage on stories major events except to the religious and a broader range of views on con- community or to those in the audience of concern for their particular constituen- troversial issues. who are Christian. A news service to cies. We as broadcast journalists have I began my career working for a religious radio stations must be sensitive done our job if we've informed, edu- Christian station in Birmingham, Ala., to these stories, and realize their impor- cated, and sparked the desire for more and worked for IMS News briefly before tance to those in the audience who are information. Religious news services do joining UPI Radio. I feel the experience Christian. Owners and station managers theirs if they then "pick up the ball and has given me a stronger background in should look for a service or services run with it." evaluating the strengths of both types of which will address both secular and services. religious issues. MADDOUX: People who listen to By working with both a general Christian radio stations are just that - news service and a religious news ser- people. They buy groceries, they buy PIPPERT: Many people, particularly vice, Christian radio stations can offer a automobiles, their sons go off to war, political conservatives and evangelical more balanced perspective, and one that their children go to school, they live in Christians, feel that the mass media are reaches the broadest base of listeners an economic world. So, in order for permeated with a liberal bias. They also possible. UPI Radio offers general news them to function properly in society, feel that significant news of the spirit programming, as well as special material they need to be informed on all the is- often goes uncovered by the media. on separate feeds geared toward sues. People who listen to Christian Whether true or not, the perception is religious clients. radio should have the opportunity of there. Thus, they feel, there is a need for hearing on their station a professional, religious news in addition to the secular HINDES: Anytime, but especially qualified, national news broadcast. They news service. during periods of crisis, offering less need a news source that covers both Both religious news services and than a full-service newscast will send lis- secular and religious matters, and it secular news services need to learn from teners into a button-pushing frenzy in should be fair and balanced reporting, each other, just as we evangelical Chris- search of a station that fulfills the need and non-exclusive. tians and people of the world need to to know. Eliminate those negatives. learn from each other. We evangelicals Don't drive listeners elsewhere. Does a Christian radio station need to recognize that God is active in have to choose between a secular all the world, not just the tiny arena in or religious news service? MADDOUX: Any station that wants to which we move. The people of the hold the respect and confidence of its world need to recognize that things of MADDOUX: I don't believe it is neces- listeners must present news and informa- significance and interest are going on sarily a battle between a secular or tion that is truthful, factual, fair, and [in] the evangelical world [that are] lar- religious news service. It's a search for balanced. It doesn't matter whether your gely uncovered by the secular press. good coverage, and a fair and balanced anchor reads the news locally or you allow an outside news service to address service. your audience - the responsibility is GOTKIN: I believe strongly that Chris- still ultimately yours. Without balance, tian news services serve an important PIPPERT: This depends on the in- dividual station. The prosperous Chris- the audience is not truly or completely role in ministry. People are bombarded tian station might be able to afford both informed. with so much news and information today that it is crucial to have a service the secular and religious news services. Why do you think that many feel that can highlight news and issues of If so, great! But economics may require there is a need for religious news special concern to the religious com- the Christian station to buy only one. If services in addition to their munity. Christian news services can do this is the case, then I think the vast secular counterparts? programming to explore the theological availability of secular news on other sta- implications of controversial topics. tions and the relative paucity of religious HINDES: That belief can be attributed On the other hand, there is a very news would lead the Christian station to to differences in perception, but the key real danger of religious services becom- get the religious news service. words in the question are "in addition to" ing too narrow in perspective. A jour- rather than "in place of." We have never nalist stays a little sharper if he works HINDES: Absolutely not. But given claimed nor do we wish to be one's sole with people who hold a variety of views. economic realities, a general manager source of news. AP Broadcast Service It forces you to analyze stories more forced to make that choice would be does hope to play a key role in the over- deeply. well-advised to pick the service that all information delivery process. There I know I may be treading on some provides the most for his or her listeners. are limits: a five-minute newscast, a toes here. At times I have talked with two-minute headline newscast, live spe- Christian journalists working at local sta- What would you say to a general cial reports, audio feeds, long-form tions and they say the audience does not manager who was considering programming. But human beings, the using both types of news services always want a wide range of views, just curious creatures we are, will always the "Christian" view. But if the news is on his station? want more. That's the void that special- presented with just one side, or opinion, ized news services can fill. GOTKIN: I personally think it is an ex- it ceases to be journalism and becomes cellent idea for Christian radio stations commentary. Commentary is fine, but it to have both types of services. It gives MADDOUX: There are some stories needs to be labeled as such. 14 NOVEMBER 1990 RELIGIOUS BROADCASTING Million Dollar Sound For 51¢ An Hour. MLUB For as little as 51 cents and a devoted staff of an hour your station can professionals with a com- receive a full 24 hour mitment to serving your hosted music service with listeners-all done in a a big sound and a proven way to make you sound MOR/Inspirational format. good. When you subscribe to the SkyLight Satellite When you go satellite Network your local station choose SkyLight takes on the sound of a for your listeners. million dollar operation. You'll benefit from 40 The SkyLight SKYLIGHT years experience in Satellite Network Christian Radio, innova- Now available on Spacenet III tive technology, a com- using FM squared (SCS) technology from SPACECOM prehensive music library SpaceCom Systems. SM SYSTEMS SkyLight A ministry of Northwestern College Radio Network 612-631-5000 (Circle 195 on the Reader Service Card) The Philosophy Behind A Successful Radio Network What does make a religious radio network successful? There are probably as many different answers as there are networks. So, Religious Broadcasting put this question to representatives from some of the leading Christian radio networks and asked them to explain their philosophy for success. Among the networks represented in the discussion are: Family Radio Net- work in Oakland, Calif., SkyLight Satellite Network in St. Paul, Minn., Bible Broadcasting Network in Chesapeake, Va., and Moody Broadcasting Network in Chicago, III. Praise, Positioning, Power by Ken Boone B igger is better, it's been said. In religious radio this is often To reach the broadest range of listeners, a successful true - but not always. religious radio network positions itself on the spectrum with a An owner of one station isn't necessarily fated to a future Christ-centered, consistent, common sound. On a successful of hand-wringing and hoping for something "better." Then religious radio network, there's diversity for the different ages in again, an established radio network can hit some significant the Christian community. All of them have a specific air time obstacles as it progresses with national ministry. Appearances, devoted to serving them. like Christ said, can be deceiving. 3. Power. Hindrances such as weak signal strengths, thin I think of the successful Christ-centered radio network as population densities, or poor program quality can reduce one that reveals its heart to the world. It is people-oriented. It audience size. Most networks cover their extensive respon- ministers to listeners as well as receives ministry from sibility by feeding generalized programming to their them. It pays its bills and encourages its staff. It works stations. The quality work of one central program- hard. ming staff saves the cost of separate programming for With this perspective, here are three characteriz- each station. ing elements I see in the life and work of a Christ- As the coverage grows, however, so do the centered radio network: problems. A swelling organization can begin to lose 1. Praise. It is crucial that the Spirit of God can be its personal sound, creativity, and zest. Other challen- free to work. The staff must know the Lord and be ges include maintaining operating efficiency, control sensitive to the heart of its work. A ministry with in- of remote stations, and vibrancy in the content of Ken Boone tegrity frequently praises God, lifting its adoration and cumbersome mass mailings. thanks to Him. Its very life is wrapped in His care and Despite these concerns, a Christ-centered radio network provision. will continue to be one of the most effective and efficient tools 2. Positioning. Any format and/or format component lis- of challenge, comfort, evangelism, and edification for contem- teners use to identify a ministry will have an impact on the life porary Christianity. of the ministry. Air personalities, fundraising, music, technical quality, and doctrinal stance contribute to a simple listener- Ken Boone was formerly with the Family Radio Network. He is now response sequence. As they sense the heart of a work, listeners president of Family Programs, Inc., a syndicated radio ministry in will either provide or neglect prayer and financial support. Paradise, Calif. 16 NOVEMBER 1990 RELIGIOUS BROADCASTING Meeting Individual Needs by Harold Hall C hristian radio exists to meet the needs of the listeners. The An "Echoes" program can draw on the ministry of leading key to a successful network is to identify the problems evangelists and Bible teachers from a number of conference common to all people everywhere and speak to those needs in a grounds and churches in various cities. Family Radio has en- context to which each listener can relate. deavored to format various program blocks with mostly music, People everywhere grapple with the complexities of family in contrast to many formats that are all or mostly talk. and community living. Each person needs to relate to God The efficient use of funds donated to the Lord's work is the through Jesus Christ and make a positive contribution to the concern of any sincere Christian ministry. A network can use lives of family members, friends, neighbors, and business as- one, business office, one technical design department, and one sociates. Christian network radio can effectively guide and assist major programming staff to serve all its stations. by presenting the gospel of Christ, spiritual food for a daily The advent of communications satellites has made radio Christian walk and witness, and opportunities for service both in networks especially feasible. In the days of program distribution the body of Christ and in the community at large. by tape, limitations on duplication equipment and per- The desire for companionship strongly motivates sonnel, investment in tape stock, and shipping expen- people to listen to radio. Network programming, ses put a practical cap on the number of stations that though it may originate thousands of miles away, can could be served, especially considering an entire still exhibit a closeness and immediacy, especially if broadcast day. it is tailored to the various times of the day. Satellites have made the interconnection of many In an effective network, each station serves the stations much more feasible than the use of land lines. specific needs of its individual community. Each Technical quality of the transmitted program is on a Family Radio station deals daily with local public af- Harold Hall par with locally originated material. Stereo does not fairs, airs local public service announcements, and require a duplicate set of network inter-connections, provides opportunities for local churches to minister through and additional stations can be added at minimal cost. broadcast Sunday services and daily Bible meditations. In some The ability to speak to many people in many different com- markets, local service includes traffic and weather reports. munities is impressive. The possibility of broadcasting the Christian network programming will catch and hold listener gospel into many areas at a low unit cost is highly desirable. interest if it is somewhat unique. A group of stations is able to But, no matter how efficient Christian network programming provide the resources necessary for types of programs difficult can be, if it doesn't meet the needs of the individual listener in or impossible for an individual station to produce. A drive-time his or her own locale, it will not be successful. program with a magazine format can draw interviews and fea- ture material from various locales. Harold Hall is the continuity director for the Family Radio Network in Oakland, Calif. That Local Touch by Paul E. Ramseyer W hat makes network religious radio successful are the same 2. Needs-Oriented Program Format things that make local Christian radio a success. A program format that meets listener needs will attract a 1. Ministry-Driven Leadership. growing and loyal audience. Much of Christian radio is We all recognize that Christian radio is a business as well presented to the audience as if it's medicine. The gospel is good as a ministry, and that bills must be paid, not to mention medicine, but as the song says, "A spoonful of sugar helps the salaries. But woe to the Christian satellite executive medicine go. down." Whether it's a radio preacher, a who makes his programming decisions primarily on talk show, or a music block, it can be presented in who is willing to pay for the space available, whether such a way that a listener can only take offense at the it fits into the format or not. Sometimes we have to message, and not the way it's packaged. "swallow hard" and forego the additional revenue to In our case, we built the SkyLight Satellite Net- maintain the integrity of the format. work on the widely accepted and proven format of Over the years, I've been troubled by the lack of KTIS-FM, Minneapolis/St. Paul, which is about 70 vision on the part of stations and networks that have percent middle-of-the-road Christian music and 30 been unwilling to invest in new and creative program- Paul E. Ramseyer percent teaching programs, public affairs, and news. ming because it won't be immediately self-supporting. There was good reason for doing this since KTIS-FM This results in stagnation and redundancy in programming. has consistently gathered high ratings in Arbitron and Birch Public radio isn't timid about experimenting with new program reports, up as high as a 5.2 percent of audience share. concepts. We who are purveyors of a greater message should be no less bold. CONTINUED ON PAGE 18 RELIGIOUS BROADCASTING NOVEMBER 1990 17 THE PHILOSOPHY dedicated and skilled staff to execute the format. The an- CONTINUED FROM PAGE 17 nouncers who host the various segments of our SkyLight broad- cast schedule make a difference in how well the programming To provide a more consistent service for SkyLight, we in- is received by the listener. creased the percentage of music to about 90 percent of the 24- Also, if you have a mature, quality host doing your all- hour broadcast day. This allows stations to move in and out of night programming, he can minister just as effectively on 100 the network format with teaching programs and stations as on one. Stations across the country local features when they choose. In recent There's no excuse that find it hard to attract good overnight an- months we have taken steps to hone more care- today for shoddy, nouncers find their problem solved by satellite. fully the parameters of our music, narrowing Incidentally, there's a lot of discussion down the number of selections used, and exer- poorly executed about the merits of local programming versus cising more centralized control through the use programming. The network. Todd Isberner, a marketing consultant of partial play lists. for the SkyLight Satellite Network, notes that af- smallest station with In 1985, we started SkyLight Satellite Net- filiates often view network programming as work and, during the same year, we began ex- the most austere their own: "Our particular format is designed to perimenting with what we called Sunday Nite, a budget can have sound like it is locally originated; the real ad- program that we felt could add an exciting vantage being that we can help them sound dimension to our music format. Admittedly professional sound- even better than they are capable of sounding taking a chapter out of A Prairie Home Com- ing, ministry-rich on their own." panion, we began producing a variety program A by-product of radio network program- programming 24 before a live audience music, dramatic skits, ming is that it can set a standard of excellence humor, and "some meaningful stuff." hours a day. for the local announcing staff and improve the Sunday Nite began to jell in the fall of 1987 overall sound of the station. Traveling across when we turned the program over to Richard K. Allison and the country, one hears some improvement in local Christian Jeffrey S. Miller, professionals in the realm of musical theater. radio, but there's room for a lot more. They, along with music director Mike Donley, The New There's no excuse today for shoddy, poorly executed American Standard Band, and The Refreshment Committee, are programming. The smallest station with the most austere budget writing a new chapter in the history of Christian music. can have professional sounding, ministry-rich programming 24 Bob Lepine of KSLR Radio in San Antonio, Texas, said, " hours a day. I was totally taken by this show." And program guest John This is a wonderful day for Christian radio. The diversity Fischer remarked, "I loved working with original material of choices among Christian satellite services provides an un- [there was] great interplay with talented people [it was] precedented opportunity for airing programs that couldn't be humorous, touching, and real." The program is now aired every produced on the local level. Sunday evening from 9 until 10 p.m. (CST). Paul E. Ramseyer is the executive director of the Northwestern Col- A third factor that helps make network radio successful is a lege Radio and the SkyLight Satellite Network in St. Paul, Minn. The Ministry & Message by Harold Richards S ince the Bible Broadcasting Network (BBN) views Chris- keep that in mind as we gather, edit, and present our news, and tian radio as a ministry, and not a business, the same for- as we deal with community problems. At BBN, we use the best mula for success in any ministry applies to Christian radio. Suc- news gathering machinery and personnel available, but we keep cess in ministry is not measured in numbers, but in obedience to our particular listeners in mind as we edit our news. the Lord and in service to others. There must also be a consistent Bible message that meets First there must be a desire on the part of those the needs of the listeners. There are saved and un- involved to meet the needs of listeners in a spiritual saved listeners to Christian radio. There are Protes- ministry. Nowhere in the Bible are we told to build a tant, Catholic, and Jewish listeners, and there are ministry. We are told over and over that we are to min- atheists who tune in. The plan of salvation should be ister, to wash one another's feet, to put others first, and given clearly, and there should be a way to follow up to meet the needs of others. on those who receive Christ. At BBN, our station At BBN, we try to help our listeners in their walk managers call on each person making such a decision with the Lord. We maintain a toll-free phone service to to make sure that they get into a good church. take prayer requests, offer crisis intervention counsel- Harold Richards The Bible expositors need to have doctrinal ing, and stay in touch with our listeners 24 hours a unity. To have a teacher one hour teaching a doctrine, day. As we minister, God builds the ministry. followed the next hour with a preacher teaching the opposite on Our listeners need to be informed of the news of the day, the same subject will confuse the listener. The Bible admonishes the weather, and the public affairs that concern them. We must us to do everything decently and in order. We do not limit our keep in mind that the interests of our listeners are not necessari- selection to speakers to one or two denominations, but we do ly the same as that of the listeners to other radio outlets. We adhere to a statement of faith, and each speaker is picked with NOVEMBER 1990 RELIGIOUS BROADCASTING 18 our overall goal in mind. both the Bible teacher and the announcer, and the many support If a Christian radio network is to succeed, the music must personnel. Though not necessarily ordained ministers, they must match the message. At BBN, we use conservative, traditional be servants. We cannot teach something we do not practice. Our Christian music. We use many of the old hymns, and some of listeners who visit our satellite studios are often surprised to find the newer gospel songs, but they are picked with the idea that that the person carrying out the trash, or cleaning a room, is the they must match the message, and provide a consistent flow of person they heard on the air. They usually notice that we are sound throughout the day. There is a great deal of doctrinal good stewards of the Lord's money, not wasting it on ex- teaching in the music we use, and it reinforces the teaching of travagant facilities. our Bible expositors. Harold Richards is the satellite program manager for the Bible The final ingredient is the person behind the microphone, Broadcasting Network in Chesapeake, Va. Quality & Uniqueness by Wayne Shepherd n 1990, we've grown accustomed to Christian radio stations lowed culture, rather than Christ, to define values such as suc- having access to satellite-fed programming. But just ten years cess, character, and power. Our desire is that MBN's program- ago, it was considered impractical that satellites could be used ming will be used in some way to reclaim the Christian mind. to distribute live radio programming to Christian stations across Quality America. MBN has always operated with the highest standards of The use of satellite-fed programming today has an impact technical quality. Our assumption is that listeners in this sophis- on Christian broadcasting in much the same way that the ticated technical age are offended by anything less than the telegraph did in the Old West - it gives the Body of Christ in- best. stant awareness of the world around us. Uniqueness No longer dependent upon "old" information prepared on Our desire is to produce programs that are able to compete tape weeks in advance, Christian radio today offers to in the marketplace and that help our stations meet its listeners what has been a radio's strength all their goals. One example is our commitment to give along: Immediacy - programming that is relevant to young people a Christian radio alternative. To do this, this present time. we created Saturday Night Alive (named by its lis- Understanding and capturing that dynamic of teners), a program that goes beyond the bounds of immediacy has been the key to whatever measure of traditional Christian radio to challenge teens in a bibli- success the Lord has allowed the Moody Broadcast- cal way. ing Network (MBN) to enjoy. Back in 1980, when Another example is MBN's desire to work with MBN was just considering satellite distribution, we and help support other Christian ministries in provid- sat down as a staff and gave ourselves the luxury of Wayne Shepherd ing unique programs. Our most recent new programs asking each other: are Renewal, produced in cooperation with Gene "We have a blank slate before us what are we going to Getz's Center for Church Renewal, and a live Saturday support do to meaningfully fill that slate with essential programs that show featuring Chuck Swirsky, produced in cooperation with will make a difference in people's lives?" Our focus was not on Radio Bible Class. how to get the largest number of affiliates, but how this new The real distinctive of any satellite network is to provide a satellite tool would help us meet listeners' needs. service to stations and listeners that cannot be duplicated local- This simple, yet vital, question led us into some intense ly. We feel strongly that while local programming is key to the planning which not only got MBN off to a good programming success of local stations, MBN provides what local stations start back then, but has guided our decisions since. Today, often cannot. MBN has 253 satellite affiliated stations, a large percentage of MBN is committed to go beyond the ordinary to provide which rely on us for a significant amount of programming each the unique. With network resources in a major market, it is day. much more practical to feature guests and tackle issues that the The time invested in questioning what we do has reaped local station may not have the time or resources for. We under- tremendous benefits as we continue striving to make MBN ef- stand and accept this responsibility. fective in ministry. It led eventually to forming a mission state- These are a few basic commitments that have come from ment which has helped us stay on track in our desire to serve our willingness at the start to ask ourselves, "What does Chris- our listeners. As a result, we have made several commitments tian radio and its listeners need, and how can we help meet that that guide us in the operation of MBN. need?" Whether it is at the start, or at any point of evaluation along the way, ministry leaders need to stop and ask that Biblical Thinking strategic question. Biblical thinking is a guiding principle that MBN considers in all that it does. Our desired goal is for our listeners to learn Wayne Shepherd is the manager of broadcast programming at to think biblically. We are concerned that Christians have al- Moody Broadcasting Network in Chicago, III. RELIGIOUS BROADCASTING NOVEMBER 1990 19 by R. Russell Bixler C hristians and Jews know that the world did not evolve by a series of incredible accidents, but rather it was created by the Dozens of scientists and God of the Bible. Further, this created world was later violently destroyed by water. Two scrip- Bible scholars from across tures summarize these events: North America and Europe "For in six days the Lord made the heavens have appeared on Origins, and the earth, the sea, and all that is in them, but confronting television he rested on the seventh day" (Exodus 20:11a). viewers with the truth "By these waters also the world of that time was deluged and destroyed" (2 Peter 3:6). they never heard in public Thirty years ago, one could hardly find a schools, colleges, or scientist or a science teacher who did not accept places of worship. the theory of evolution as fact. Today, due to an incredible understanding of scientific data, per- haps one-third of these same professionals no longer believe in evolution. Religion plays an important role in this area. As evolutionary theory is at the heart of all pagan religions, divine creation is at the heart of Christianity and Judaism. Satan seems to con- centrate his attacks at the foundation of our faith Origins: - special creation - desperately trying to keep the truth of creation out of America's life and schools. Unfortunately, Christians often tend to ig- Programming Which Brings The Bible & Science Together Origins host Russ Bixler (left) chats with Dr. Robert Brown, professor emeritus of physics at Loma Linda (Calif.) University. 20 NOVEMBER 1990 RELIGIOUS BROADCASTING nore the pagan foundations of the theory guest scholar is "teaching" me. Because nother outstanding of evolution or consider the issue unim- the creation-evolution debate touches portant. Instead, they attend to the many areas, our guests have necessarily ministry has joined symptoms of evolutionary teachings, included physicists, geologists, the growing family of abortion, euthanasia, humanism, drugs, biologists, mathematicians, educators, broadcasters Nazism, Communism, and a host of re- social scientists, Bible scholars, en- represented by Select lated evils. gineers, and meteorologists, most of Religious Broadcast- The foundation of all these curses is them holding earned doctorates. ing Service. the concept of evolution. As Josef Tson Origins is available to all television has reminded us, liberal theology in the stations and cable systems at no charge. Church is little more than the theory of There is no fundraising. For those Chris- evolution forced upon the Bible. tian telecasters who are seeking a One day, during prayer, I wondered broader audience, Origins offers an op- A love for the what I could do about this national portunity. The program airs weekly on Lord and the unique tragedy? Out of that wondering, the idea Keystone Inspirational Network in addi- ability to make the for Origins developed, a half-hour week- tion to Christian TV stations in Chicago, Bible apply to everyday ly television program that deals directly Buffalo, Saginaw, Mich., Marion, III., life is evident in each with this basic cause of America's ills. Clearwater, Fla., and Hagerstown, Md. Dozens of scientists and Bible message Bob Russell Can the average TV viewer under- scholars from across North America and stand Origins? The answer depends less brings to the people Europe have appeared on Origins, con- upon intelligence and education and before him. Bob is a fronting television viewers with the truth more upon personal interests. master at getting to the they never heard in public schools, col- Origins, tends to draw a masculine heart of people's needs leges, or places of worship. Origins is audience, but I have been pleasantly in this thirty minute deliberately confrontational, causing surprised to hear the enthusiasm of a viewers who believe in evolution to number of women viewers. Because of weekly broadcast that argue with the TV screen. the increasing interest in the creation- will touch the heart of And this is good! As a seed of evolution debate and its importance for each listener. doubt is planted, the result is predictable. American life, some scholars are predict- As our mail indicates, evolutionists ing that the nineties will be the decade sometimes become "hooked" on Origins. of creationism in the Church. Many Christians thank us for strengthen- The greatest challenge to the future ing them where their trust in the Bible of Origins is the general apathy among was weakest - Genesis 1. many Christians. While Satan is fully The They discover that the Bible is real- aware of the importance of creationism, Living ly true where Satan attacks most violent- he has been able to lull most of the Word ly, the doctrine of Creation and the Church to sleep concerning the matter. MINISTRY Genesis Flood. How exciting to discover Satan knows, if he can undermine this that the geological evidence fits the basic foundation of the Bible, all the su- biblical record far better than it does the perstructure is thereby weakened. May evolutionary hypothesis! God's people become so wise! Why don't all scientists follow the An outgrowth of Origins is an im- trail of the scientific data? The real portant booklet entitled Ten Questions. I reason most scholars persist in holding have long been concerned about a to a bankrupt theory of evolution is that serious problem in Christian homes. they don't want to have to deal with the What do you say when your youngster true Creator. Knowing this, we continue comes home from school and asks if we to present the truth with our limited really evolved from apes? "That's not resources. what the Bible says!" may be a right Origins is a low-budget production, answer, but it's the wrong answer for relying upon scholars' willingness to that moment. Your child probably will offer their services at no cost. Editing is agree silently with the school book. minimal, so occasional errors or slips-of- Ten Questions provides brief the-tongue remain on the videotapes as answers to the ten most commonly asked Select Religious minor embarrassments. We simply do questions concerning the origins of our Broadcasting not have the money to compete with ex- world and the human race. It has been Service pensive productions such as Carl Sagan's prepared for our viewers, and is avail- Cosmos, a PBS monument to paganism. able at cost to Christian broadcasters. Box 1714 The set for Origins is a chemistry Spartanburg, So. Carolina 29304 classroom, with all the appropriate books R. Russell Bixler is president of (803)585-0470 (803) 583-7946 and paraphernalia. I am the host, and the Cornerstone TeleVision, Inc. in Wall, Pa. (Circle 111 on the Reader Service Card) RELIGIOUS BROADCASTING NOVEMBER 1990 21 Ir YOU WANT PROGRAMMING THAT REALLY HITS HOME, YOU'RE LOOKING AT IT. American Snapshots The 700 Club College Football HomeNet Satellite News, Another Life Superbook and The With Pat Robertson Preview Weather and Sports Flying House And what a beautiful sight. Family-screened movies and movie classics, a captivating children's series, talk shows, a daytime drama, and audience-building new programs. Plus daily coverage of the national news, weather and sports. Programs with impact that attract and keep viewers of all demographics. Proven programs that offer the industry's most generous (50-50) split of avails. Best of all, they're yours for a no-cost trade when you air the top-rated 700 Club With Pat Robertson, produced by the Christian Broadcasting Network. This dynamic hour of news, entertainment and inspiration is watched by more than a million people each week, and the number of viewing households keeps climbing. Simply put, our wholesome family programs mean a larger home audience to receive your gospel message-and increased advertising revenues as well. So if you want programming that really hits home, look no further than HomeNet. ENTERTAINMENT NETWORK For more information, ask for Buddy Merrick or Lynne Gilham at 804-424-7777 or visit Booth #1920 at the 1991 NRB Show. (Circle 190 on the Reader Service Card) 99 ANNUAL 48 th January 25 - 29 CONVENTION NATIONAL RELIGIOUS BROADCASTERS Since EXPOSITION Washington D.C. 48 ANNUAL CONVENTION OF Sheraton Washington Hotel, Washington, D.C. Dear Friend, Success and growth have prevailed in religious broadcasting! In the past decade, the number of religious radio stations has grown 69 percent. In that same period, television stations carrying religious programming have increased by over 1000 percent. According to a recent issue of Fund Raising Management, religious charitable giving increased almost 13 per- cent in 1989, to an estimated $54.32 billion. At the center of this dynamic growth is National Religious Broad- casters, an association representing over 75 percent of the religious broadcasting in the U.S. and the world. From January 25-29, the leaders in religious broadcasting will gather in the nation's capital. They will set the agenda of religious broadcasting for 1991 and the decade ahead. Last year's convention drew over 7000 and NRB 91 promises to be bigger and better. We cordially invite you: To meet face-to-face with radio and TV executives, top denominational leaders, musicians, pastors, and those FRIDAY JANUARY 25, 1991 7:00 PM OPENING FELLOWSHIP GENERAL SESSION BALLROOM Proghlights Speakers: Chief Justice Warren Burger (Ret.), Joseph M. Stowell III, President, Moody Bible Institute, Chicago, IL Music: African Children's Choir, The Nelons Chief Justice Warren Burger (Ret.) SUNDAY JANUARY 27, 1991 10:00 AM 2:00 PM MORNING WORSHIP SERVICE GOSPEL CONCERT BALLROOM (BNRB) Speaker: Martin DeHaan, BALLROOM Radio Bible Class, Grand Rapids, MI Music: Day of Discovery Singers HISPANIC CONCERT (HNRB) COTILLION Larnelle Harris Martin DeHaan MONDAY JANUARY 28, 1991 8:00 AM 12:30 PM TV GENERAL SESSION INTERNATIONAL LUNCHEON BALLROOM BALLROOM Speaker: John Ankerberg Speaker: Dr. Peter Kuzmic, The John Ankerberg Show, Principal of the Evangelical Chattanooga, TN Theological College, Osijek, Yugoslavia Music : African Children's Choir, Ken Medema Dino Kartsonakis Dave Dravecky TUESDAY January 29, 1991 7:00 AM CONGRESSIONAL BREAKFAST BALLROOM Speaker: Dr. Jerry Falwell, Old Time Gospel Hour, Thomas Road Baptist Church, Lynchburg, VA Music: Old Time Gospel Hour Trio Co-Sponsor: Thomas Nelson Publishers, Nashville, TN Jerry Falwell Steven Curtis George Bush NATIONAL RELIGIOUS BROADCASTERS January 25 - 29, 1991 who are just entering the industry. Attend workshops that cover the practical aspects of broadcasting, advertising, fundraising, radio and TV programming, evangelization through the media, and how the broadcaster can make a difference in social issues such as urban deterioration and reaching youth in America. And visit with over 250 exhibitors in the 100,000 square foot exhibit hall. This is the largest trade show of its kind with the latest in electronic equipment, print media, and programming ideas. In addition, general sessions will feature outstanding speakers, personalities, and the best in Gospel music. Don't miss this once a year opportunity! You will be invigorated and revived spiritually. Sincerely, E. Brandt Gustavson, Executive Director SATURDAY JANUARY 26, 1991 7:00 PM EVENING GENERAL SESSION BALLROOM Speakers: Jerry Johnston, Jerry Johnston Association, Overland Park, KS Kay James, Assistant Secretary of Health and Human Services, Washington, D.C. Music: Ray Boltz Co-Sponsor: SpaceComSystems, Tulsa, OK Jerry Johnston Kay James 7:30 PM SUNDAY EVENING GENERAL SESSION "A Concert of Prayer" Speaker: David Bryant Music: Steve Fry, Babbie Mason Clifton Davis David Bryant 7:00 PM EVENING GENERAL SESSION BALLROOM Speakers: Charles Colson, Prison Fellowship Ministries, Washington, DC, Dave Dravecky Music: Tony Melendez, Dino Kartsonakis Co-Sponsor: SpaceComSystems, Tulsa, OK Tony Melendez Charles Colson 2:00 PM 7:00 PM PRESIDENTIAL ANNIVERSARY BANQUET GENERAL SESSION BALLROOM BALLROOM Speaker: Rex Humbard Speakers: George Bush Music: GLAD, Gerard Garno (Invited), President of the United States Jerry Rose, President, NRB Music: Tony Melendez, Steven Curtis Chapman Rex Humbard NRB 1991 HOUSING AND TRAVEL SHERATON OMNI SHOREHAM SAVOY SUITES WASHINGTON HOTEL HOTEL HOTEL 2660 Woodley Rd. at 2500 Calvert St., NW 2505 Wisconsin Ave., NW Connecticut Ave., NW Washington, D.C. 20008 Washington, D.C. 20007 Washington, D.C. 20008 Room Rates: Single $99 Room Rates: Single $69 Room Rates: Single $99 Double $117 Double $69 Double $117 Information Needed to *If a credit card is not used, a deposit Make Reservations needs to be sent to the hotel within 15 1. Name of convention days of receipt of confirmation. 2. 1st, 2nd, 3rd choice of hotel 3. Arrival/departure dates NRB 91 Housing Bureau 4. Number of rooms required Phone: 1-202-842-2930 5. Type of room (single, double, etc.) 1-800-535-3336 (U.S. & Canada) 6. Number of persons in party 7. Arrival time 8. Credit card name, number, and Confirmation: expiration date* Regardless of how reservations are 9. Names of all occupants of room made, all hotel confirmations will be 10. Address sent by mail. These confirmations are in 11. Telephone number addition to, and separate from, conven- tion registration confirmations. Media Travel U.S.A. is the official agency of the 1990-91 NRB Conventions. Specializing in the travel needs of broadcasters, Media Travel U.S.A. is teaming up with Delta and American airlines to provide for the travel needs of attendees and exhibitors to all NRB and other broadcast industry conventions. For complete informa- tion and to make reservations, call (800) 283-TRIP [in Florida (407) 575-7600]. ARRIVAL WASHINGTON by Rod Robison Making Prayer A Priority H OW many times has it happened to you during your on-air In Your During the designated time you may fundraiser? In the heat of battle, want to read some scripture germane to when you're just "that close" to reaching prayer. your goal, when just a few more phone Or, you may want to share a story calls will bring you victory, you realize of answered prayer and play that hours have gone by since you Share-A-Thon some soft instrumental back- prayed. The prayer requests have been ground music to maintain the piling up since morning and in the rush mood. Also, during the call-in to bring in the pledges, your audience's period, occasionally reiterate prayer needs have taken a back seat. the Lord and that you'll tell them more what you are doing. Give the segment It is easy to let that happen because later. Then go back to appropriate music. some variety so you are not just reading it is often difficult to shift gears from Incidentally, Ray Boltz's "Here Comes a a list of names for ten minutes. fundraising mode to prayer mode while Miracle" is perfect. During Family Life Radio share-a- At the end of the musical selection, thons, we often remind the audience that giving your audience's requests the reverence they deserve. Pausing to pray tell your audience that for the next we in the studio have no "hot line to for Maude's daughter who has terminal several minutes (put a limit on the time) heaven" that they don't also have as cancer in the middle of a push for you're going to reserve the phones for believers, and that their prayers are just pledges can often appear insincere no prayer requests only. Kindly ask them as important as ours. matter how genuine your motives. not to give pledges during this time. It is vital that your phone volunteer Unfortunately, time given to prayer Then explain that you want each person coordinator get the names to you im- during a share-a-thon is often a cue for to call in the first name of someone who mediately as they come in so you can your audience to grab a sandwich. needs salvation. Explain that as the re- read them on the air without delay. Often Maybe that's because we do not make it quests come in, you will read each name you will find it difficult getting through a time the audience looks forward to: an on the air. the volume of names called in and you exciting experience they can be a part of. As you do, you want each believer may need to extend the period a few in the audience to ask the Lord to im- minutes. Involve Your Audience press a few of the names on their hearts But there is a way to make prayer Pray requests a priority during your share-a- Unfortunately, time At the end of the segment, take thons and, in fact, to involve your enough time to pray corporately for audience in the ministry experience. given to prayer during those represented on the prayer-request Have a time set aside in your on-air a share-a-thon is often sheets. But let your audience know that schedule, perhaps a half hour or so, a cue for your audience you are counting on them to join you. specifically for a prayer-ministry seg- Then pray. Of course, you don't have to ment. to grab a sandwich. limit the requests to unsaved loved ones. Let your audience know that some- Maybe that's because The above can be modified to include thing special is coming up but don't let any kind of prayer requests. we do not make it a time the cat completely out of the bag. It's Our experience has been that, with often best to begin this segment im- the audience looks forward this method, not only will you not lose mediately after a goal has been reached, your audience during prayer time, you to: an exciting experience when you've shouted the victory. will actually build it and make them feel To change the tone from upbeat they can be a part of. more a part of your ministry by involv- fundraising mode to one more ministry ing them. You have taken time to mini- oriented, start the segment off with ap- ster to their need and they will ap- propriate praise or worship music. Com- SO they can be those individuals' prayer preciate it. When you return to the ing out of the music, let your audience partner for the rest of the day. You might fundraising aspect of your share-a-thon, know that for the next half-hour you even encourage each audience member the audience will be even more ready to don't want any pledges called in. That to write the names down as a reminder. minister back to the needs of your sta- will get their attention. tion. Then explain that for the next few Add Variety minutes you want each person in the Then open the phone lines. If you Rod Robison is director of development for audience to think of someone in their have properly set the segment up, your Family Life Radio Network and is a free- family or a friend or neighbor who needs lance writer and author of The Successful phones will begin ringing off the hook. TV and Radio-thon Guidebook. RELIGIOUS BROADCASTING NOVEMBER 1990 31 by D. James Kennedy W ith the staggering proliferation of sociological problems witnessed throughout the 1980s, religious broadcasters have an increased obligation to inform fully, to interpret plainly, and to provide faithfully some spiritual guidance to their audiences regarding the complexities of public life today. The way to address the diverse and dif- ficult questions that assail modern society is still the way God told us to do it. The ground rules are the same; they have never been changed. In the Cultural Mandate given in Genesis 1:27-28 (which was His first com- mand just as the Great Commission was His final command), He plainly ordered us: (1) to acknowledge that man is made in His image; (2) to replicate that image by being fruitful and increasing in number; (3) to maximize the potentialities which He has built into this earth by subduing it. James Kennedy visits with a staff member in the broadcasting control In other words, with whatever tech- room at Coral Ridge Presbyterian Church. nologies we may have available, our pur- pose is still to bring glory to God in all government, our art, our music, our litera- areas of human activity. ture, our culture to them in blatant violation How well has "electronic preaching" of God's mandate. held to the original governing purpose? The most sophomoric argument I en- Religious Broadcasting: Addressing The Issues With A There is no doubt of its effective outreach. But are religious broadcasters fulfilling the command in the third part of the Cul- tural Mandate? It is a well-known statistic that 86 percent of the personnel working in Single Voice the news media of America "seldom" or "never" attend worship services. These are the people who make a career of influencing counter from time to time is the contention and molding public opinion and attitudes. that Christians have no business being Let's face it: the citizens of a nation drawn into the vortex of public life. By founded on the moral principles of the some esoteric brand of reasoning, God-fear- Judeo-Christian heritage simply cannot af- ing folk are supposed to confine themselves ford to yield most of the spheres of public to "church affairs" and to leave such thought and action to unbelievers. weighty matters as abortion, gambling, na- We cannot turn over our schools, our tional defense, homosexuality, fetal tissue 32 NOVEMBER 1990 RELIGIOUS BROADCASTING experimentation, teenage suicide, porno- My conviction is, that if Then we will be leaving education, graphy, euthanasia, presidential elections, the 1600 religious broad- science, government, the media, the arts, and the environment in the capable hands and all of the other public activities in of secular humanists. casters currently on the the hands of unbelievers. You can be cer- After all, isn't that their agenda - air would speak with one tain they will create a monster that will along with the removal of any vestige of ultimately destroy the freedoms which Christian faith and belief in God? Even voice on more of the in- we all enjoy, unless we meet their secret government, it is argued, is supposed to "networking" tactics with a concerted ac- be entirely neutral concerning God. flammatory social dis- tion of our own. It is precisely because Christians be- putes of our time, the Jesus did not say, "you are the lights came involved in public life that all of of the world," but "you are the light of our citizens today enjoy religious New Age networks the world." He did not say "You are the freedom as a political right, spelled out in that greatest of all political documents, would be confounded. grains of salt of the earth," but "you are the salt of the earth." The body of Christ the Constitution. And with that precious is made up of many differing parts, each right under attack in our streets and in our courts as never before, there is no Let us not shrink from shared with its own purpose, but designed "to one more called upon to be involved than responsibility. After all, we have God's work together as a whole. Christian Americans. Word concerning all things. Suppose we It is this working together - espe- fail utterly at coalescing our energies in cially through the technological miracle At the risk of being misquoted in the delivering the common message which of broadcasting - - that can enlighten and liberal media, I will suggest that religious America so desperately needs today? Or heal our stricken society through the broadcasters take an example from the suppose, as some choose, we remain gospel of Jesus Christ. New Age movement. My sole interest here is in terminology which, after all, silent, declining to enter the battle, and to D. James Kennedy, Ph.D., is the senior min- the New Age wizards stole from the enter it where the fighting is hottest, as ister of Coral Ridge Presbyterian Church in broadcasting industry. Luther urged witnesses to do? Fort Lauderdale, Fla. Those people depend on what they call "networking." It is estimated that there are about 1500 activist groups seek- ing to transform society which now 24 HOUR SATELLITE NETWORK operate directly or indirectly under the WESTAR 4, CHANNEL 9 umbrella concept of the New Age. While such organizations may have widely differing goals, they enjoy com- patibility within the New Age fold, where PRODUCTION FACILITIES AVAILABLE they find strength in numbers by meshing Program Production - Commercial TV or Radio individual aims - - thus "networking" for Music Videos a corporate impact - all within the STUDIO B - 82' X 76' framework of a comfortably Christless STUDIO A- 40' X 36' philosophy. Satellite Uplink Services My conviction is, that if the 1600 religious broadcasters currently on the air would speak with one voice on more of WHOLESOME the inflammatory social disputes of our FAMILY time, the New Age networks would be TELEVISION confounded. ENTERTAINMENT Note that I am not suggesting that we interfere with each other's promulga- tion of our individual doctrines and beliefs in spiritual matters. Indeed, it is the free expression of our denominational KIN differences that demonstrates the very ideals of democracy. But right now Christian broadcasters KEYSTONE INSPIRATIONAL need to present a united front in the NETWORK defense of liberty, justice, decency, and P.O. BOX 216, WINDSOR RD. RED LION, PA 17356 morality on all questions involving the PH. 717-246-1682 HOURS M-F 9 AM-5 PM EST PROGRAM RATES AVAILABLE UPON REQUEST political and social standards of our beloved country. (Circle 149 on the Reader Service Card) RELIGIOUS BROADCASTING NOVEMBER 1990 33 marked by an increased interest in religion by Wayne Pederson and spirituality, indicated by the growth of the cults and interest in Eastern mysticism. T he "baby-boomers" are the most So how do we as Christian communicators sought-after entity ever. Twenty-five reach this important but illusive genera- to 44-year olds - 77 million of tion? We need a strategy for the 1990s and them - represent 31 percent of the a vision for the new century. population and earn 47 percent of all Our materialistic generation needs to household income. know that "my God shall supply all your Our self-centered generation Advertisers, investors, retailers, re- needs according to His riches in Christ searchers, educators, and churches are in- Jesus." And that if we "seek His kingdom needs to know that Jesus trigued by this distinctive point on the and His righteousness, all these things shall said, "The greatest among demographic scale. Appealing to this be added as well." generation seems to be a "make or break" Our self-centered generation needs to you is the servant of all." situation for corporate America. Churches know that Jesus said, "The greatest among We need to tell our pleasure- and ministries must also see the importance you is the servant of all." We need to tell of appealing to this age group. seeking society that our pleasure-seeking society that in God's presence "there is fullness of joy and at His in God's presence Toys, Achievements, And right hand there are pleasures forever." In "there is fullness of our quest for knowledge we need to "Be Family still and know that He is God." Our society joy and at His right This generation is materialistic in its is intrigued by the spiritual. Paul told the lifestyle. The bumper sticker that says "He hand there are pleasures Greeks who worshipped an "unknown god" who dies with the most toys wins" typifies that they were very religious. We need to forever." the attitude of many. Baby boomers also point to Jesus who said, "I am the way, the tend to be achievement-oriented in a some- truth and the life. No one comes to the what selfish kind of way. "Looking out for Father except by me." number one" indicates this generation's assertive outlook. "Having it all" represents the goal of their frantic pursuit. Though this group is family-centered, Using The Tools In Hand the family is undergoing many changes. God asked Moses, "What is in your Couples are postponing marriage and child- hand?" God may be asking us, "What is in rearing in order to pursue a career. There your hand?" A radio station? A television are more single parents and DINKS ministry? A satellite network? God has (double income-no kids). placed these means in our hands as tools to reach our society with the Good News. Materialism? One of National Public Are We Reaching Radio's (NPR) most popular shows is their Saturday call-in dealing with personal finances. We need to The Boomer Generation? provide solid Scrip- tural principles on financial manage- ment. A Christian sta- Pleasure Seekers And tion can do this. Are Information Processors we prepared to chal- The society of the 1990s is also a lenge today's materialistic culture with a pleasure-oriented one. It is enthusiastic in Scriptural view of stewardship? its pursuit of entertainment, sports, and Self-centered? Today's boomer is leisure. And the 1990s is an information famous for the question: "What's in it for age. The baby-boomer generation is not me?" A Christian station can no longer just manufacturing a product, but processing in- program to people "because it's good for formation. In the never-ending pursuit of them." We need to meet listeners at their knowledge, the computer, the satellite, and level of interest and take them to where personal electronic organizers are a way of they need to be. Are we willing to meet our life. audience at its interest level rather than ours? The changing family? Programs will A Strategy For The 1990s need to address the changing needs of the The close of the 20th century is family. Today's listener is information and 34 NOVEMBER 1990 RELIGIOUS BROADCASTING issue driven. Are we prepared to address some of the difficult questions of single parents, working mothers, divorce and NATIONAL RELIGIOUS BROADCASTERS separation, adultery and reconciliation? Pleasure-oriented society? Christian radio and television will have to make COMPREHENSIVE BENEFIT PLAN greater use of humor and entertainment in order to win the attention of today's audience. Are we creative and flexible enough to make our programming attrac- tive and entertaining in order to compete with the array of options available to our listeners? ? Are Your Group Health Insurance Information? People turn in increas- Costs Getting Out Of Control? ing numbers to radio/television as their first source of information and news. Are Are You At Risk If Your Plan Has we equipped to provide regional and na- tional news, weather, sports, financial Financial Problems? news, consumer information? Are we able to mix information and inspiration Under The NRB Plan, The Answer on our stations? The spiritual quest? We see it To These Questions Is everywhere. Is our Christianity authentic enough to go up against the hunger in "NO!" people's hearts for spiritual reality? Today's influence is sophisticated in its discernment of quality. AM stereo, THE NRB PLAN OFFERS REAL VALUES CDs, and other technical developments make it increasingly important that we When you select the NRB Health Plan you will receive broadcast with the highest technical outstanding medical coverage and service at a reasonable and standards. Are we willing to pay the price stable cost. Benefits include life, medical, dental and vision in order to compete with secular stand- care insurance. ards for the discerning ear of the present generation? FINANCIAL STABILITY The Plan is fully insured by a major insurer that is rated A+ Superior by AM Best Rating Service. Once premiums are The Personal Touch paid the employer assumes no further risk. As high-tech innovations increase, people's need for personal relationships PREMIUM STABILITY also increases. Christian radio and The risk is spread over a large group of employees, and television must be more than electronic premiums are "pooled." Therefore, a small employer's media. We must be viewed as friends, family, and real persons. The television unfavorable claim experience will not result in a large programs and radio stations that really premium increase or the cancellation of that employer's minister must develop a personality and a insurance, as other plans sometimes do. The escalating cost group of personalities that will make the of health service necessitates rate increases, but the pooling audience feel loved and "touched." Are effect gives stability to the premium structure. we willing to take the risk of allowing our on-air people to be real people? If you would like to find out more about the Plan, What is in our hands? Christian please contact: media has an unprecedented opportunity to touch lives with the living, life-chang- ing gospel of Jesus Christ. That good AEGIS BENEFIT ADMINISTRATORS PHONE: news is as current to the needs of today George R. Martin CLU ChFC (501) 227 - 8181 as it was almost 2000 years ago when Christ astounded His world with His life- P.O. Box 25504 (800) 432 - 8910 changing concepts of truth and life. Little Rock, AR 72221 Wayne Pederson is the general manager of KTIS-AM/FM in St. Paul, Minn. (Circle 250 on the Reader Service Card) RELIGIOUS BROADCASTING NOVEMBER 1990 35 tains bringing the message of Christ to mil- by Virginia Churchill lions. Only God knows the numbers of those who have trusted Him through radio. Since 1945, Far East Broadcasting FEBC is committed to providing all Company (FEBC) has grown from a simple men, women, and children on earth the op- vision to a far-reaching ministry. Today portunity to hear the gospel of Jesus Christ. FEBC and FEBA International broadcast Together with other missionary radio or- 300 program hours daily (although not ganizations, FEBC broadcasts the gospel to heard in the U.S.) in 120 languages from 32 the entire world. Religious Broadcasting is transmitters around the world. pleased to share with its readers this profile Over the years, missionary radio has of Robert H. Bowman, a true pioneer in penetrated both the iron and bamboo cur- missionary radio. Bob Bowman: Ordinary Clay For An Extraordinary Vessel Far East Broadcasting's station KFBS on Saipan which has five 100,000-watt shortwave transmitters broadcasting the gospel to the USSR, Indonesia, China, and Indo-China. 36 NOVEMBER 1990 RELIGIOUS BROADCASTING Robert H. Bowman's story isn't one of Rest ministry as a baritone in the quar- of fame and fortune. Neither is it a story tet." of success and failure. His story is one of daily obedience. While his name and Taking Shape CANADA! face remain anonymous to many, mil- For 12 years, Dr. Bowman enjoyed lions of people shall meet Jesus Christ singing and working with Haven of Rest face to face and call Him Lord because radio ministry in the Los Angeles area. Bob Bowman has remained faithful to "We were often invited to sing and God's call for 56 years. preach in churches. God blessed abun- THE Dr. Bowman, president and co- dantly," he remembers. founder of Far East Broadcasting Com- "It was while working with Haven VISION pany (FEBC) has been shaped and of Rest that the idea of missionary radio reshaped by God the Potter. He has had began to take hold of my heart," says Dr. the imperfections of sin, doubt, fear, and Bowman. "If Christian broadcasting TELEVISION pride squeezed and pressed from his could be effective in the U.S., why spirit time after time. couldn't it be used effectively overseas? NETWORK Through a mutual friend at Bible school, There have been times John Broger and I became friends and shared a vision for missionary radio of uncertainty and testing. which was stalled until after the war." Reaching 15 million "We have depended on Immediately after the war, the Bow- Canadians the Lord for everything mans and the Brogers met and com- mitted to the ministry of Far East Broad- with and He has never let us casting Company. With $1000 between Classic Movies, down," says Dr. Bowman. them as seed money, they yielded to the Lord's calling, not having the slightest Documentaries, idea of the magnitude of the ministry in Today at 75-years-old and still full Dramas, Comedies, which they had embarked. time at FEBC, Dr. Bowman confesses Music, that he is thrilled with life and all God is In Touch With the Potter doing through the ministry. Day by day, and programs from: he has yielded to the gentle pressure of During Bible school days, Dr. Bow- James Robison, the Lord's hand and become a useful man learned that spending time daily in vessel, a filled cup. By God's grace, he prayer and Bible study kept him pliable Kenneth Copeland, is a cup that has held the water of salva- and willing to do things God's way. Morris Cerullo, tion to the parched lips of millions of "That's a practice I still maintain. It souls. doesn't take long to miss the joy of serv- Larry Lea, ing if I miss my time with God," he It Is Written, notes. Resisting the Potter There have been times of uncertain- Old Time Gospel Hour, As a youngster, Bob Bowman ty and testing. "We have depended on received Christ as his Savior but didn't Dr. Jack Van Impe. the Lord for everything and He has grow in that commitment. Throughout never let us down," says Dr. Bowman. high school, he enjoyed the rush of being "Millions of dollars worth of broadcast- For airtime rates a star athlete both in football and basket- ing equipment and millions of believers ball. Popularity and praise fueled his and availabilities around the world today are testimony of self-centered lifestyle but gratified his God's faithfulness." contact Will Hawking empty heart little. He was miserable. One morning as Bob prepared for or Dave Cole at A Vessel of Value his before-school job, his mother Specialized Media Sales delivered a sermon he had already heard. "I'm an ordinary man and feel over- whelmed that God chose me for this 90 Eglinton Ave. East Feeling guilty about the wild oats he had sown the night before, he said, "Okay, job," Dr. Bowman concludes. "The Suite 502 you know that Bible school in Pasadena? rewards have been many, not the least of which are the dear friends we've Toronto, Ontario I'll go there after graduation." worked, prayed, and played with these Canada It was the Depression year of 1934 when Bob started Bible school. The many years. My greatest joy, however, M4P 2Y3 teachers were gracious and gradually will be in heaven when I rejoice with brought him to a place of genuine com- those who have come to Christ through Phone (416) 480 2300 FEBC radio." or mitment to Christ. About that time, he met Eleanor, who is now his wife of 53 Fax (416) 480 2749 years. "A great marriage," he says smil- Virginia Churchill is the director of public information for Far East Broadcasting ing. "That same year I joined the Haven Company in La Mirada, Calif. (Circle 130 on the Reader Service Card) RELIGIOUS BROADCASTING NOVEMBER 1990 37 INSIDE NRB CMBA Backs NRBMLC On relationship will accomplish. We sense Per-Use Options From ASCAP that the CMBA stations are serious and will want to press ASCAP and BMI very hard CAMARILLO, Calif. (NRB)- The for a reasonable per program license, and Concert Music Broadcasters Association we hope to be able to represent them in our (CMBA) intends to support the National upcoming ASCAP negotiations. Religious Broadcasters Music Licensing "It is encouraging that specialty, Committee's (NRBMLC) negotiating ef- limited-use broadcasters may be working forts with ASCAP. together to bring about possible reforms in In a recent letter to NRBMLC chair- the music licensing industry. A major step man Edward Atsinger, Tom Bartunek, op- would be to accomplish a reasonable per CHUCK COLSON erations director at WQXR in New York program license as contemplated by the and a member of the CMBA's Music Department of Justice Consent Decrees License Committee, stated that "the Con- that govern ASCAP and BMI activities. Those groups interested in assem- cert Music Broadcasters Association "Beneficiaries of such a license could bling their members together during the Board has adopted a resolution by which include variety-talk formatted stations, convention should contact Michael Glenn the CMBA will support the effort of the ethnic stations, and other specialty- for- at NRB headquarters in Parsippany. The National Religious Broadcasters associa- matted stations such as sports, children's, NRB telephone number is (201) 428-5400. tion to achieve reasonable per-use options and comedy," Hauth noted. Afull-color brochure describing NRB from ASCAP." 91, including activities, general session The CMBA, like other specialty NRB 91 Offers Opportunity speakers and musicians, workshops, the broadcasters, has much in common with media exposition, lodging and travel infor- the NRBMLC. Its stations use a special- For Organizations To Meet mation, plus a registration form begins on ized and limited amount of the ASCAP PARSIPPANY, N.J. - Organizations page 23 of this edition. (and BMI) repertories. Further, the blanket and ministry groups represented at the 48th Among the speakers at NRB 91 will license historically negotiated by the All- annual National Religious Broadcasters be retired Supreme Court chief justice Industry MLC for use by most general Convention & Exposition (NRB 91) in Warren Burger, assistant secretary of audience stations is not acceptable to the Washington, D.C., January 25-29, 1991, Health and Human Services Kay James, CMBA. are encouraged to take advantage of oppor- Chuck Colson, Jerry Falwell, and Rex NRBMLC executive director Russ tunities during the event to meet with their Humbard. U.S. President George Bush is Hauth said, "It's too early to tell what this members who are attending NRB 91. also among the invited speakers. To: National Religious Broadcasters Music License Committee (NRB/MLC) Subject: Authorization for ASCAP and BMI Negotiations/Proceedings AUTHORIZATION I hereby authorize the National Religious Broadcasters Music License Committee (NRB/MLC) to represent my station(s) in negotiations with ASCAP, for the period after December 31, 1990* and subsequently with BMI for the period after December 31, 1991. The Committee is also authorized to institute on behalf of such station(s) licensing fee proceedings, should they be necessary. I understand that this authorization binds my station(s) to the outcome of such negotiation or proceeding, and I further understand that I cannot authorize more than one committee to represent my station for this period. Station Call Letters Telephone (Please complete one authorization for each station) Licensee Name Group Affiliation or Name of Owner Signature and Title (Owner or Officer Only) Date *Once you sign this authorization, and the NRB/MLC files an application with ASCAP, you will be licensed with ASCAP for the period commencing January 1, 1991. ASCAP may not require you to sign an extension of your existing license, nor may they threaten with infringement litigation stations engaged in ongoing negotiations or proceedings. If ASCAP approaches you to sign any other license, threatens infringement litigation, or advises you that you are unlicensed, please contact the Committee im- mediately. PLEASE COMPLETE AND RETURN TO THE NRB MUSIC LICENSE COMMITTEE: 2310 Ponderosa Dr., Suite 29, Camarillo, CA 93010 38 NOVEMBER 1990 RELIGIOUS BROADCASTING MEDIA FOCUS NATIONAL their fall meeting in Fort Worth, approved an $8.9 million operating budget for the 1990-91 fiscal year - an $800,000 in- World Wide Pictures Releases crease over the 1989-90 budget - and Major Film Series Production predicted a bright future for the agency's MINNEAPOLIS, Minn. (NRB) - ministry. World Wide Pictures (WWP), the film and RTVC President Jack B. Johnson and video ministry of the Billy Graham Evan- trustees, however, expressed concern gelistic Association (BGEA), released its about the stability of the Southern Baptists' first major production for the 90s, a new Cooperative Program. The concern is due four-part series on "Hope" designed as an to the fact that a moderate-fundamentalist BOB SLOSSER evangelistic tool for use in churches. controversy has led some moderates, in- In response to a survey regarding the cluding about 3000 who met recently in At- toughest challenges pastors face in their lanta, to consider new funding mechanisms University, accepted the resignation of ministry, WWP developed the Hope that would bypass the Cooperative school president Bob G. Slosser effective Series: Hope For the Family, Hope For the Program to support Baptist agencies and October 1 and announced that the Board of Lonely, Hope For Forgiveness, and Hope institutions. Trustees named Slosser as president For Commitment. Most of the $800,000 increase in the emeritus. Dr. Robertson is acting as Each 30-minute film features Billy RTVC budget over last year - a total of Regent's interim president. A presidential Graham delivering a clear and bold mes- nearly $600,000 is expected to result in search committee has been appointed by sage from the Bible and a dramatic vignette expansion of the commission's television the Executive Committee of the Board of related to the film's topic and narrated in delivery system and the ACTS network Trustees. first person to enable the viewer to identify and to enhance the outreach of ACTS with The entering class this fall is the with each character. All four Hope films new programming. largest in the university's history, repre- end with an opportunity for each viewer to senting a 38 percent increase over last fall. reconfirm or make a first-time commit- First U.S. Commercial Ka-Band The student body comprises students from ment to Jesus Christ. Satellite Proposed By Norris 50 states and 20 nations. This past year, the RED LION, Pa. (DBSN) - Norris school achieved a significant milestone in Discovery House And Gospel Satellite Communications (Norris), based its history under Slosser's leadership when Films Sign Video Agreement in Red Lion, has applied to the Federal its name became Regent University. MUSKEGON, Mich. (NRB) - Dis- Communications Commission (FCC) to Slosser also guided the university covery House Publishers and Gospel construct two communication satellites, through the reaffirmation of the accredita- Films, Inc., announced in July the signing with plans to launch and operate one in the tion process with the Southern Association of a new video distribution agreement be- 30/20 GHz Ka-band, according to DBS of Colleges and Schools which awarded a tween the two companies and their mini- News. 10-year extension of Regent University's stries. If Norris receives FCC approval for its full accreditation. The American Bar As- The new licensing agreement is for the system, it will be the first United States sociation awarded provisional accredita- Discovery Interactive Bible Study® video commercial satellite to provide service in tion to the Regent University School of curriculum produced by the affiliated the 30/20 GHz frequency band. The satel- Law. As president emeritus, Slosser will division of the Radio Bible Class. This new lite, dubbed NorStar 1, will provide fixed continue to serve the school in the capacity product line packages four lessons around broadcasting, mobile, and personal com- of development, writing, and instruction. a biblically based theme and uses interac- munications satellite services to the U.S. tive video segments to create lively discus- John Norris, company president, said CLeaR-TV Ends Its Boycott sion in group settings. he has determined that there is a significant Of Burger King Restaurants Each program in the series of planned need for satellite service in the Ka-band TUPELO, Miss. (NRB) - Christian releases allows users to bring well-known and has also filed for Pioneer Preference, a Leaders for Responsible Television Bible teachers and authors into a variety of request to the FCC to defer other applica- (CLeaR-TV) announced they were ending settings, including adult Sunday school tions for use of the band in order to give a the boycott of Burger King restaurants classes, home Bible study groups, high head start to the pioneer. November 1. CLeaR-TV had called for a school youth programs, and personal Bible Ka-band also can be used for enor- one-year boycott September 1 because of study. Several other titles are in production mous quantities of data at very high rates, the company's sponsorship of sex, for 1991 release. thereby enabling the interconnection of violence, profanity, and anti-Christian super computers throughout the U.S. stereotyping on television. Baptists' RTVC Sees A Bright Billy Melvin, the executive director of Future Despite Concerns Regent University Undertakes the National Association of Evangelicals, FORT WORTH, Texas (NRB) - Search For Next President who serves as chairman of CLeaR-TV, said Southern Baptist Radio and Television VIRGINIA BEACH, Va. (NRB) - the boycott was being discontinued fol- Commission (RTVC) trustees, holding Pat Robertson, chancellor of Regent CONTINUED ON PAGE 40 RELIGIOUS BROADCASTING NOVEMBER 1990 39 RANSFORM DUR SHARE-A-THONS th THE SUCCESSFUL V AND RADIO-THON GUIDE BOOK" Author Rod Robison opens the door to tested and proven ways of making your on-air fun- draisers highly successful, gleaned from years of hosting and producing TV and radio share-a- thons across the country. Here are the "nuts and bolts" strategies that Radio Station ELWA, located on the outskirts of Monrovia, was forced to shut down work. Unique and exciting solutions to make in July due to the Liberian Civil War. your share-a-thon an inspiring event your MEDIA FOCUS portant, we hope other advertisers will fol- audience will look forward to and respond to! CONTINUED FROM PAGE 39 low the lead of Burger King." CLeaR-TV is a coalition of approximately 1600 Chris- lowing several meetings which produced a tian leaders whose various groups have a Training and motivating your mutual understanding between Burger constituency of approximately 60 million. staff and volunteers King and CLeaR-TV. "We are convinced that Burger King How to promote your share-a- Submissions Being Accepted shares our concern about the quality of thon For The 1991 Scribe Awards television programs, and will put that con- Matching gift strategies that cern into practice in the future," Dr. Mel- MADISON, Wis. (NRB) - Submis- work vin said. CLeaR-TV's termination of the sions are now being accepted for the 1991 Third Annual SCRIBE Awards for radio How to choose the right premi- boycott precedes a national advertising ef- fort by Burger King which has decided to news coverage. The four categories this ums clarify its position with the American year are radio news, feature, network/syn- How to build excitement public in support of traditional values on dication, and college. There is a $15 fee per Making prayertime a meaning- television. entry in each category which includes a ful experience for your audi- The advertising was scheduled to run one-year subscription or renewal to SCRIBE newsletter. ence on Sunday, November 4, in daily Entries must have been broadcast How to save money on premi- newspapers throughout the country con- taining the message- An Open Letter To during the calendar year of 1990 and must ums A whole lot more The American People: Burger King wishes be postmarked by January 1, 1991. The to go on record as supporting traditional entries must be received by January 7, 1991. For more detailed information call American values on television, especially "Successful telethons are the most chal- the importance of the family. We believe (608) 271-1025, or write to: SCRIBE, lenging part of fund raising because the 5606 Medical Circle, Madison, WI 53719. the American people desire television 'how to' part is so difficult to come by. Rod programs that reflect the values they are INTERNATIONAL Robison, for many years, has successfully created ideas because he knows what trying to instill in their children. We pledge to support such programs with our adver- Liberian Civil War Causes works.' Herman Bailey tising dollars." Shut Down Of Radio ELWA Telethon Host and Executive Producer According to Donald E. Wildmon, ex- CHARLOTTE, N.C. (NRB) - For Action Sixties Television ecutive director for CLeaR-TV, the coali- the first time in its 36-year history, SIM tion was notifying its members of the end International's radio station ELWA has had Send $19.95 plus $3.00 of the boycott and urging them to once to shut down because of the civil war in shipping and handling to: again patronize Burger King. "We are glad Liberia. On July 4, heavy fighting sur- Guide Book, c/o Robison Associates, that this boycott has been brought to a rounded the 137-acre campus of ELWA, 1639 W. Duskfire Pl., Tucson, AZ 85737 mutually agreeable conclusion," he said. located on the outskirts of Monrovia, "We encourage those participating to marking the beginning of the end. pass the word on to others that the boycott The forces of Charles Taylor's Na- has ended," Wildmon added. "Equally im- tional Patriotic Front of Liberia (NPFL) (Circle 231 on the Reader Service Card) 40 NOVEMBER 1990 RELIGIOUS BROADCASTING entered the campus on Sunday, July 22, and Africa in over 40 languages had to be ex- This team is pooling its editorial, tech- took control the next day. On Wednesday, panded to meet the increased demands of nical, and financial resources to present the July 25, a squad of government soldiers at- "The World By 2000." gospel to the Arab world. Both Arab World tempted to break through NPFL lines to With the war still raging, it is impos- Ministries and Gospel Missionary Union move past ELWA. In the ensuing battle sible to know when ELWA will be back on regularly air Arabic programs over TWR. stray bullets killed four refugees and the air. SIM is committed to its role in "The wounded six others. World By 2000," and whether ELWA HCJB Launches Special There was, however, no exchange of speaks to Africa from Liberia, or else- Programs In Persian Gulf fire between combatants on the ELWA where, it will speak, say ministry officials. OPA LOCKA, Fla. (NRB) - Radio campus. With reports of more government Trans World Radio Has New Station HCJB recently launched programs troops coming to the area, the decision was made to abandon the radio/hospital facility. Program For The Arab World designed specifically for soldiers and resi- dents in the Middle East. The daily hour- Within three hours, 22,000 refugees, 16 MONTE CARLO, Monaco (NRB) long broadcasts are in English and Arabic bedridden hospital patients, and 10 mis- Beginning last month, a new 30-minute and air at 11:30 a.m. EST (1630 UTC) on sionaries fled behind NPFL lines. Arabic program entitled Walking Together the 13-meter band at 21480 kHz. Two days later the NPFL forced five was being broadcast six evenings a week This new service is the brainchild of missionaries back to ELWA to turn on the from Trans World Radio (TWR)-Monte HCJB broadcasting director Glen radio station for a special message by Char- Carlo. Walking Together presents the bibli- Volkhardt, who noticed an increase in let- les Taylor. The next day, July 28, the NPFL cal view of God, creation, man, and salva- ters from Moslem listeners who wrote to escorted the missionaries to the Ivory Coast tion in ways that Arab listeners can readily defend their faith. "But their English is ex- border and freedom. grasp. cellent, as is that of the diplomats who have Reports reaching SIM in Charlotte, Starting with the daily concerns of the been on the radio and television during this state that government forces shelled the listener, the program's aim is to lead Arabs tense time," Volkhardt observed. "So I radio station the following week causing from indifference to a positive attitude know there is an audience for English-lan- serious damage. Radio ELWA was toward Christ. The broadcast is jointly guage programs there." silenced. Recently, Radio ELWA's broad- produced by Arab World Ministries, the cast ministry to West, Central, and North Gospel Missionary Union, and TWR. THIS IS MEDIA MONITOR WITH REED IRVINE AND CLIFF KINCAID BURGER KING HAS IT THEIR WAY Christian Leaders for Responsible Tele- that advertising was placed on them only show because it caused some complaints vision (CLeaR-TV) has called for a one- after a "thorough review process." and the producers decided to get rid of it. year boycott of Burger King, accusing the The fall television season, according to But they did leave in the other controver- fast-food chain of being a "leading spon- some television critics, promises to be the sial lines. And they intend to keep up that sor" of sex, violence, and profanity on the raunchiest ever. Rick Marin, television kind of thing." networks. CLeaR-TV, a coalition of 1600 critic of The Washington Times, says that The Post's Tom Shales reports that other religious leaders, said that Burger King the new season features a "loosening" of new shows will feature other words or ignored three written warnings against standards, while Tom Shales of The Wash- phrases that used to be off-limits on televi- sponsoring such material. ington Post says that the shows have been sion. He said that while such language will One objectionable program sponsored by given "more leeway" in airing "blunter, anger media monitoring groups, the view- Burger King, according to CLeaR-TV, was cruder language." ing audience probably won't object be- the NB Cmini-series, People Like Us, which Most attention has focused on a new CBS cause it is accustomed to hearing such portrayed homosexual lovers as caring, series, Uncle Buck, which shows a 6 year dialog on cable television and on theradio. sensitive and rational human beings while old girl saying to her brother, "You an anti-homosexual character was portrayed BLANK." "Itcaused a sensation" when the as cold, uncaring, and vindictive. CLeaR- critics saw the episode, Rick Marin said. TV also says that Burger King sponsored The show also featured dialog in which one AIMO shows on ABC and CBS that ridiculed young girl says that another girl's strange A three-minute radio commentary available Christian beliefs or practices. behavior is because she was ovulating. "This five days a week as a public service. For a But Cori Zywotow, director of media comes out of the mouth of a little 7 or 8 year sample tape, please call Deborah Lambert relations for Burger King, defended the ACCURACY IN MEDIA old," Marin said. "It's been cut from the programs her company sponsored, saying 1275 K Street, N.W., Washington, D.C. (202) 371-6710 (Circle 145 on the Reader Service Card) RELIGIOUS BROADCASTING NOVEMBER 1990 41 THE I THE 1991 NRB "GOLDEN MIKE" AWARDS OFFICIAL BALLOT A vote for only one nominee must be made in each category RELIGIOUS BROADCASTING HALL OF FAME James Dobson (Focus on the Family) Jack Odell (Unshackled!) AI Sanders (Ambassador Advertising) WILLIAM WARD AYER DISTINGUISHED SERVICE AWARD Ralph Carmichael (music contributor) Children's Bible Hour Bill Pearce (Nightsounds) Paul Ramseyer (Northwestern Radio) RADIO STATION OF THE YEAR KSBJ-FM/Houston, Texas WFGW-AM/WMIT-FM/Black Mountain, N.C. WWDJ-AM/Hackensack, N.J. TELEVISION STATION OF THE YEAR A ^ KSCB-TV/Sioux Falls, S.D. WCLF-TV/Clearwater, Fla. RADIO PROGRAM PRODUCER OF THE YEAR Family News in Focus (Focus on the Family) Insight for Living Minirth-Meier Clinic To be presented at the Unshackled! (Pacific Garden Mission) he purpose of the National National Religious Broa T Religious Broadcasters (NRB) Convention & Exp TELEVISION PROGRAM PRODUCER OF THE YEAR "Golden Mike" Awards is to Washington, The John Ankerberg Show CBN - The Family Channel recognize outstanding service and January 25-29, Southern Baptist Radio & TV Commission merit in religious broadcasting. Through the Golden Mike Awards, it is the desire of NRB to TECHNICAL ACHIEVEMENT IN BROADCASTING provide a standard of excellence for the industry. Ambassador Network Through the years, it has been traditional for religious Skylight Satellite Network broadcasters to nominate their colleagues who have advanced the quality of programs and stations, utilizing new developments BOARD OF DIRECTORS' AWARD in technology to communicate the gospel. For the 1991 Golden James Baker (U.S. Secretary of State) Mike Awards, tradition is being taken one step further. Paul Harvey (syndicated broadcaster) Not only have Religious Broadcasting readers offered T.W. Wilson (Billy Graham Evangelistic Assoc.) nominations for each award category, but they will also vote on who should receive a Golden Mike. Given below is the proce- pen PRESIDENT'S AWARD dure for the voting process which ends December 15. Awa Robert Ball (Salem Broadcasting) thar Marlin Maddoux (USA Radio Network) 1. The official NRB Golden Mike Award voting ballot ap- the Maranatha! Music pears here in the November edition of Religious Broadcasting magazine. The finalists for each category are listed on the ballot. enc INTERNATIONAL AWARD in S 100 Huntley Street 2. Voting will end December 15. Votes will only be tabu- ing Robert Carlton Savage (HCJB) - Posthumously lated from the actual ballot appearing in the November edition of Please mail completed ballot by December 15, 1990, to: Religious Broadcasting magazine. Ballots must be mailed, not Golden Mike Award Voting faxed, to the NRB headquarters office by December 15. c/o National Religious Broadcasters / 299 Webro Road / Parsippany, NJ 1 AWA Ballots sent by fax will not be accepted. 3. Any reader of Religious Broadcasting magazine is of itinuous service in religious broadcasting): eligible to vote. The Baptist Hour (Southern Baptist Radio & 4. Only one vote is allowed per category and a vote must TV Commission) be submitted for each category. Ballots not meeting this criteria Constantine & Elizabeth Lewshenia will not be counted. For an explanation of each category, please Neil C. Macaulay see either the June or July/August 1990 edition of Reiigious J. Vernon McGee Broadcasting magazine. Slavic Gospel Association NRB PAST AWARD RECIPIENTS Since 1985 DISTINGUISHED SERVICE AWARD RADIO STATION OF THE YEAR 1985 Mark Fowler, FCC Chairman 1988 KJNP, KFIA Neal Doty & Sherman Williams, Redwood 1989 KURL, KKLA Chapel, Clay Evans, What A Fellowship Hour 1990 WIHS, Middletown, CT Orva Koenigsburg, Domain Communications 1986 Patrick Buchanan, Paul Bearfield Bishop Samuel L. Green, Jr. 1987 Steve Allen, Joseph Barbera, Ted Engstrom TELEVISION STATION OF THE YEAR Paul Freed, John D Jess, Ralph Montanus, Sr. 1988 WCFC-TV Stephen Olford, Luis Palau 1989 WPCB-TV 1989 Oswald C. J. Hoffmann, The Lutheran Hour 1990 WACX-TV, Orlando, FL 1990 Thomas Zimmerman, Robert E. Cook E. Brandt Gustavson RADIO PROGRAM PRODUCER 1988 RELIGIOUS BROADCASTING Focus on the Family, International Media Services HALL OF FAME 1989 Hope for the Heart 1985 Jerry Falwell, The Old Time Gospel Hour 1990 Money Matters 1986 Theodore H. Epp, Back to the Bible (posthumously), M. G. (Pat) Robertson, Christian Broadcasting Network 1987 Thos. F. Zimmerman TELEVISION PROGRAM PRODUCER 1988 Charles Stanley, In Touch Ministries 1988 There's Hope 1989 J. Vernon Mcgee, Thru the Bible 1989 Love Worth Finding 1990 Billy Graham Evangelistic Association MILESTONE AWARD 1985 Nation's Family Prayer Period BOARD OF DIRECTORS AWARD 1986 William and Annie Schafer, The Lifeline Hour 1988 Richard E. Wiley Celia Webb, Norman Vincent Peale 1989 Sen. Bill Armstrong 1987 The Biola Hour, The Calvary Hour, Samule Kelsey, Ernest C. Manning, Noah Ed- ward McCoy, Sunday School of the Air, Wealthy Street Baptist Church TECHNICAL ACHIEVEMENT 1988 Park Street Church 1988 United Video 1989 Back to the Bible Broadcast, Chapel of the Air 1989 Joseph Flaherty (CBS) Haven of Rest, Radio Bible Class, KDRY/San 1990 Adventures in Odyssey Antonio, TX, Berean Bible Society 1990 The Bible Study Hour, Jack Wyrtzen Chaplain Ray Hoekstra, Voice of Calgary, Back to the Bible, The Frazier Gospel Hour, PRESIDENT'S AWARD John D Jess, Mel Johnson 1989 Charles Colson 1989 Billy Graham TRADE TALK WJTL-FM/Lancaster, Pa., has been "shield of faith" has received more than will need. The contemporary Christian sold by Joy Public Broadcasting Corp. to 40 names from friends and family in the music station has just added a translator Creative Ministries Inc. for $500,000. community around Kirtland Air Force which includes Palm Springs and The buying group includes Timothy N. Base. Each day the Family Life Radio Coachella Valley in its listening area. For and Cheryl Landis, John Smucker, Paul affiliate picks one name for prayer and more information, call (714) 790-1848. K. Logsdon, and Harry L. Thomas Jr. letters of support. Station manager Dan No format changes have been an- Rosecrans also writes to each soldier in- WBGW-FM/Evansville, Ind., has nounced. forming them the station prayed for completed its first fundraiser after sign- them that day. For more information, call ing on the air in August. The telethon to- The average person listens to radio (505) 266-8688. taled more than 350 pledges for $60,000. 23 hours and 40 minutes each week, ac- The station broadcasts a 60 percent cording to a new study released by The WAOK-AM/Atlanta, Ga., has been teaching and 40 percent inspirational, Arbitron Company. The latest survey awarded the Marconi Award as the music format. Program services from also reports that working women listen religious/gospel station of the year by Moody Broadcasting Network and to over two hours more radio per week the National Association of Broadcasters. Skylight Satellite Network are also used. than women not working outside the Accepting the award, at the Wang Center For more information, call (612) 631- home. For more information, call (212) for Performing Arts in Boston, Mass., 5000. 887-1318. was program director Michael Gamble. K.JLY-FM/Blue Earth, Minn., com- The Arbitron/Billboard National Hanna-Barbera Home Video's pleted its power increase and has added Radio Format Database: Spring 1990 Greatest Adventure series has received 275,000 listeners to its coverage area in is reporting commercial religious radio eight platinum awards and one gold southern Minnesota and northern Iowa stations have remained at a steady two award from the International Tape As- (Religious Broadcasting, May 1990, pg. percent of the listening audience (per- sociation. Having already sold more than 21). The upgrade included increasing sons 12+, Monday-Sunday, 6 a.m.-mid- 1.5 million units, the tenth release, power to 50 kw, raising the tower to 500 night). The same report lists the religious Joseph & His Brothers, was introduced feet, and moving to 104.5 mhz. The sta- format with a .9 share of persons 12-24. this fall. For more information, call tion is offering its services and advice to For more information, call (212) 887- (818) 709- 6900. other stations considering expansion 1228. projects. For more information, call WRNA-AM/Kannapolis, N.C., is (507) 526-3233. Religious radio has added a net 79 the 1990 Southern Gospel station of the new stations in the last year. The report, year. Given by the Southern Gospel International Prison Ministry is by M Street DataBase, shows 1077 sta- Music Guild, the award was presented in celebrating its 50th anniversary by ship- tions now have a primarily religious for- front of more than 10,000 attendees at ping more than 20,000 Russian New mat, up from 998 in October 1989. The the National Quartet Convention in Testaments to the Soviet Union. During increase was third behind news/talk/busi- Nashville, Tenn. For more information, a tour this year, ministry head Raymond ness (117) and oldies (114). Commercial call (704) 857-1101. "Chaplain Ray" Hoekstra helped dis- stations make up 745 of all religious sta- tribute Bibles in Moscow, Novgorod,and tions, with the other 332 stations being The first original Spanish produc- Leningrad. Also traveling with Hoekstra non-commercial. For more information, tion of Charles Dickens' A Christmas were former NRB executive director call (703) 684-3622. Carol, Cancion deNavidad, has already Ben Armstrong and his wife Ruth. For garnered two awards. Produced by more information, call (214) 494-2302. Back to the Bible's daily Bible Teleproducciones Vozandes (the teaching program is the latest addition to television production department of Paragon Advertising is celebrating Project Desert Hope, a shortwave out- HCJB) and Reforma TV of the Christian 15 years of service to Christian broad- reach to the 200,000 U.S. troops sta- Reformed Church, the program was casting. Founded by John L. Pierce and tioned in Saudi Arabia. Broadcasting honored at the 13th annual Angel his father John H. Pierce, the agency from the southern border of Lebanon, Awards ceremony. The project was also now represents 30 national accounts High Adventure Ministries started the recognized with a Wilbur Award by the from its offices in Florence, Ky. For broadcasts Labor Day to military person- Religious Public Relations Council. For more information, call (606) 727-4000. nel who have been issued all-band more information, call (305) 624-4252. radios. Broadcasts include news, inter- Stations, churches, and other mini- views, and hometown profiles, as well as "Into the 90's with 90.1!" was the stries looking for a Christmas outreach inspirational features. For more informa- theme of the KLRD-FM/Yucaipa, Calif., this holiday season might consider tion, call (402) 474-4567. 1990 fundraiser. The four-day event Prison Fellowship's Angel Tree raised pledges of over $304,000, nearly program. Begun in 1982 to provide a KFLQ-FM/Albuquerque, N.M., has $12,000 more than last year. The record Christian-based Christmas to children of begun a program of praying for service amount is still short of the $56 per hour inmates, last year some 4200 churches persons serving in the Persian Gulf. The of programming the station projects it sponsored Angel Trees which provided 44 NOVEMBER 1990 RELIGIOUS BROADCASTING Christian BestSellers! gifts to 110,000 youngsters. Dallas-based promoted to vice president-National CLOTHBOUND Christian music, print, and video Sales & Promotion for radio station *(1) 1. The Grace Awakening, Charles Swindoll, publisher Word, Inc., is involved in the group owner Communicom Corp. of Word Publishing (5) 2. The Applause of Heaven, Max Lucado, Word 1990 campaign, designing Angel Tree America. Battaglia will remain at flag- Publishing book displays for use in bookstores and ship station WWDJ-AM/Hackensack, (4) 3. Love Is a Choice, Robert Hemfelt, Frank Minirth, and Paul Meier, Thomas Nelson churches. The goal this year is to reach N.J., where he has been serving as Publishers (3) 4. Love Hunger, Frank Minirth, Paul Meier, over 200,000 children with Christmas general manager. Other WWDJ staff Robert Hemfelt, and Sharon Sneed, Thomas gifts and the Gospel. For more informa- promotions include Edward Abels from Nelson Publishers (12) 5. My Utmost for His Highest, Oswald Chambers, tion, call (703) 478-0100. local sales manager to station manager Barbour & Co., Discovery House Publishers, G.R. Welch Co. Ltd. and general sales manager and Frank (6) 6. Love for a Lifetime, James Dobson, The Maranatha! Family Values Reed to operations manager. Reed con- Multnomah Press (7) 7. Comeback, Dave Dravecky with Tim Stafford, Christmas Catalog is in the mail. New tinues his programming responsibilities Zondervan Publishing House, Harper San Francisco offerings include: two Christmas carol and morning show. For more informa- (2) 8. Tom Landry: An Autobiography, Tom tapes from Focus on the Family; selec- tion, call (303) 759-8481. Landry with Gregg Lewis, Zondervan Publishing House, HarperCollins Publishers tions from the award-winning music (11) 9. Honest to God?, Bill Hybels, Zondervan series, Praise 13; several new releases United Press International has an- Publishing House (16) 10. The Man in the Mirror, Patrick Morley, by the Maranatha! Singers; and several nounced Family Stations Inc., owner of Wolgemuth & Hyatt, Publishers (10) 11. The New Strong's Exhaustive Concordance new audio and video products from the 34 religious radio stations, has sub- of the Bible, James Strong, Thomas Nelson Family Entertainment Network. In- scribed exclusively to UPI Radio Net- Publishers (9) 12. Love Is a Decision, Gary Smalley with John dividuals reviewing the catalog may be work news, audio, and supplemental ser- Trent, Word Publishing surprised to find six ministries listed in vices. UPI also signed Forrest Boyd to (8) 13. The Kingdom of God Is a Party, Tony Campolo, Word Publishing detail opposite the order form. When provide five-minute newscasts, ac- (19) 14. Love Must Be Tough, James Dobson, Word Publishing completing the form, purchasers may tualities, and a religious discussion 15. Halley's Bible Handbook H.H. Halley, make a donation to the International program in half-hour format on a syn- Zondervan Publishing House 16. Inside Out, Larry Crabb, NavPress Bible Society, Send International, Gospel dication basis. For more information, (15) 17. Always Daddy's Girl, H. Norman Wright, Regal Books (Gospel Light Publications) Missionary Union, Samaritan's Purse, A call (202) 898-8254. 18. His Needs, Her Needs, Willard Harley, New Beginning with Greg Laurie, or Fleming H. Revell Co. 19. The Focus on the Family Guide to Growing a Bible Literature International. For more Nan Myers has been promoted to Healthy Home, edited by Mike Yorkey, information, call (800) 245-7664. Wolgemuth & Hyatt, Publishers the new post of manager, Media Rela- 20. Disappointment With God, Philip Yancey, Zondervan Publishing House tions for The Arbitron Company. Meyers Matilda Epp, wife of the late Back has been a press relations specialist with PAPERBACK to the Bible founder and general director *(1) 1. This Present Darkness, Frank Peretti, the company since 1986. For more infor- Crossway Books Theodore H. Epp, passed away October mation, call (212) 887-1314. (2) 2. Piercing the Darkness, Frank Peretti, 21 at age 81. Born in Goltry, Okla., she Crossway Books (6) 3. The Blessing, Gary Smalley and John Trent, married Epp in 1930 and moved with Pocket Books him to Lincoln, Neb., where the first Ted Haney has accepted early 4. Julia's Last Hope, Janette Oke, Bethany House Publishers Back to the Bible program aired in retirement from FEBC Radio after 20 (16) 5. Becoming a Woman of Excellence, Cynthia years of service. Since 1980, he has been Heald, NavPress 1939. She is survived by five children, 6. Stick a Geranium in Your Hat and Be 14 grandchildren, and 14 great- executive director of the international Happy!, Barbara Johnson, Word Publishing radio and mission outreach. For more in- (4) 7. The Calling of Emily Evans, Janette Oke, grandchildren. For more information, Bethany House Publishers call (402) 474-4567. formation, call (213) 947-4651. (13) 8. Joshua, Joseph Girzone, Macmillan Publishing Co. 9. A Daughter of Grace, Michael Phillips and Judith Pella, Bethany House Publishers (8) 10. More Than a Carpenter, Josh McDowell, Edwin Hawkins accepted Album of Kelly K. Hannig has been ap- Tyndale House Publishers, Walker & Co. the Year honors from the Gospel Music pointed director of Research and 11. Riders of the Silver Rim, Brock and Bodie Thoene, Bethany House Publishers Workshop of America for his release Development for Gentner Electronics (12) 12. Growing Strong in the Seasons of Life, Charles Swindoll, Multnomah Press, Walker & Co. Face to Face. At the gathering, Corporation. His responsibilities will in- (7) 13. Hinds' Feet on High Places, Hannah Hurnard, Polygram/Lection presented a scholar- clude coordination of product ideas, ob- Tyndale House Publishers (5) 14. A Mother's Manual for Schoolday Survival, ship award for the Edwin Hawkins taining customer input on new or up- Kathy Peel and Joy Mahaffey, Focus on the Family Publishing (Word) Music & Arts Seminars which educates dated products, and overseeing all R&D (18) 15. God Calling, A.J. Russell, Fleming H. Revell the local church through music and arts projects for the audio electronic equip- Co., Barbour & Co. 16. My Father's World, Michael Phillips and seminars. For more information, call ment manufacturer for radio and Judith Pella, Bethany House Publishers (212) 333-8000. television stations, conference halls, and 17. Prayers That Avail Much, Word Ministries, Harrison House recording studios. For more information, (9) 18. Mere Christianity, C.S. Lewis, Macmillan Publishing Co., Walker & Co. Larry Alford has been named un- call (801) 975-7200. (3) 19. My Utmost for His Highest, Oswald Chambers, derwriter sales manager for WAYJ- Barbour & Co., Fleming H. Revell Co. (15) 20. Stress Fractures, Charles Swindoll, FM/Fort Meyers, Fla. For more informa- Multnomah Press Amy Wilson has been named coor- tion, call (813) 936-1WAY. *Last month's position dinator of Maranatha! Music promotions This list is based on actual sales in Christian bookstores in the for The Benson Company. For more in- United States and Canada during September. All rights reserved. Copyright 1990 CBA Service Corporation and Spring Arbor Joseph P. Battaglia has been formation, call (216) 337-3417. Distributors. Distributed by Evangelical Christian Publishers Association. RELIGIOUS BROADCASTING NOVEMBER 1990 45 PROGRAMMING ISSUES During September, when Religious is offering a poor or mediocre broadcast Broadcasting was involved with the theme service. There is no question that if identi- of fundraising, we thought it would be ap- cal formats are offered, people prefer FM, propriate to conduct a follow-up interview but AM (if it is overall more professional- with Sharathon expert Todd Isberner. I ly implemented) can still do very well. trust it was beneficial for the many non- commercial stations that operate on this AUGSBURG: Do you have a legendary level. type AM station in San Antonio? This month, I felt it was time to ex- LEPINE: We do and I think that has plore several facets of commercial Chris- helped to solidify the AM dial and has BOB LEPINE tian radio. With the majority of commer- helped us here at KSLR. Besides the clear cial Christian stations being on the AM channel WOAI, we have a classic country band, and desiring to further examine some AM that consistently shows up in the top of the particular challenges facing AM 10 even though there are two country FM's operators, Bob Lepine immediately came in the market. The key is the niche of clas- bright future for aspiring sales people in to mind. sic country they have carved out. Christian radio? LEPINE: Yes, but I wish there were more AUGSBURG: With the shrinking of people who were interested in getting in- The Future of program revenue, how do you view the fu- volved in the sales area. Most young ture of commercial Christian radio? people I talk to who are interested in Chris- Commercial LEPINE: I have felt for a long time that to tian radio want to get involved in program- be competitive in the 90s, managers and ming. I think that Christian radio sales is programmers are going to have to stop going to be the key area that will determine Christian Radio looking at programs as a source of revenue the overall success of Christian radio in the but evaluate adding a program only if it 90s. We can have well programmed sta- will enhance listening and accomplish tions without quality sales people and [the by Bob Augsburg your overall objective. stations] will fail. There probably always will be a few On the other hand, a mediocre station Bob's sales expertise is known by all powerhouse stations in major markets that from a programming perspective with a in our industry. As general manager of will be able to generate donor support for good sales staff can succeed. Hopefully KSLR-AM 630 in San Antonio, Texas, each of the programs they carry, but [those the success on the sales level will help im- Bob is one who could help us all better un- prove the programming quality. With ad- derstand these challenges. Bob is also the "I think that Christian radio ditional revenues, owners can more easily editor of the Management and Sales be convinced to hire more competitive on- column in the bi-weekly Christian sales is going to be the air and programming people. Here at KSLR, I tell our sales staff that Research Report. key area that will they are the ones who keep this wonderful AUGSBURG: In an era when many AM determine the overall ministry alive in San Antonio. If you use a Christian stations are finding it difficult to football analogy, which I often do in semi- even show up in the ratings, to what do you success of Christian nars, the fellows on the air are like the attribute the success of KSLR? players who make the plays happen. The LEPINE: I believe that people are going radio in the 90s." sales staff is likened to the owners who are to hunt for quality radio good radio, responsible for bringing in the finances to regardless of whether it is AM or FM. I stations] will be the exception. The typical make it all work, and hopefully to hire the think most of the research clearly indicates station in a medium market is not going to better players. that it is the male cell group of between 18- be able to continue to generate the donor In closing, I think one of the problems 34 who are the most concerned about audio dollars needed for a lot of programs. we face as an industry is that owners have quality. This is the group that buys the I think that local advertising dollars not invested in professional sales people $2000 stereo systems for [its] cars. They are going to be the key to Christian radio's and professional sales training for their are the ones who probably cannot be lured ongoing success. KSLR now generates people. Also, we have traditionally paid away from FM radio. about two thirds of [its] income from ad- low start-up salaries for new sales people However, women are less concerned vertising dollars. This enables us to and, consequently, we have attracted with fidelity than younger men are. Also, program our station to meet listeners people who lack the professionalism men over 35 who grew up listening to AM needs, whereas, if I am at the mercy of needed to do the job and represent Chris- radio do not have that same audio bias as programs for revenue, they often pull the tian radio in a quality manner. their younger counterparts. People are very programming strings and the overall Bob Augsburg is president of Program- conscious about quality radio and if you quality often suffers. ming Plus of Fort Myers, Fla., a company have an AM [station] doing an excellent providing promo packages and music ser- job, you can win over an FM [station] that AUGSBURG: Do you feel that there is a vices to Christian radio. 46 NOVEMBER 1990 RELIGIOUS BROADCASTING Listen THE BOOK SHELF A Ready Defense God's heart. The daily exercises utilize I listen to your program everyday by Josh McDowell reading, meditation, and praying daily on while I am at work. Here's Life Publishers Scriptural truths. Josh McDowell was a college stu- She is also author of the Counseling dent fed up with religion. So much so Through The Bible tape series, and is a Kaity S. Sanker that he set out to contributing writer for the Women's Kathy S. Sanker study Christianity Devotional Bible, to be released this fall. Albany, Or. Josh in order to disprove it. NIV Exhaustive Concordance McDowell's Compiled by John Kohlenberger research ended with and Edward Goodrick A Ready your short programs surprising results — Zondervan Publishing House he became a Chris- DEFENSE Authors John Kohlenberger and Ed- are a real blessy, tian. In the years ward Goodrick have completed a ten- and informative Over Vital "Lines Defense" for Christiarity Topically Arranged for Easy Reference that followed, he year project in the completion of the NIV Compiled by has written several Bill Wilson Exhaustive Concordance. to your people bestsellers on the The concordance features a new subject of Christianity, the first entitled numbering system for the Greek and Linda M. Abbot, Petersburg, Ak. Evidence That Demands a Verdict. Hebrew words. Two indexes show the A Ready Defense brings together correspondence between the new num- evidences for the Christian faith from bers and Strong's old ones. It was Hello, over 15 of McDowell's books in one released last month. easy-to-use volume. For quick ref- Zondervan Publishers said that the I enjoy your daily erence, the book is topically arranged project, which cost over $500,000, re- Commentaries. They and divided into five sections: "The quired the invention of a special touch Bible and Its Reliability," "Jesus His reelly open peoples screen computer software program to ac- Humanity and Deity," "Christianity complish the task. Zondervan suggests eyes mine specially Compared With Other Religions," that "The NIV Exhaustive Concordance "Questions Most Asked About Chris- will be the new standard Christians will tianity," and "The Uniqueness of the Ann Alzamora, be using into the 21st century." Christian Experience." Ft. Lauderdale, Fl. Included are facts on creation, ar- chaeology, miracles, the virgin birth, the The God of Stones & Spiders resurrection of Jesus, non-Christian by Charles Colson religions, cults, the occult, and more. Crossway Books In what he calls "letters to a church Seeing Yourself Through in exile," Chuck Colson urges Christians God's Eyes to let the church be the church and to Pro-Life by June Hunt faithfully serve God on the battlefield, Hope for the Heart, Inc. rather than to slip quietly into voluntary "Do you ever feel as if you are exile. Perspective riding up and down on an emotional The God of Stones & Spiders zeroes seesaw?" asks June Hunt, speaker on the in on timely issues such as "The Hope For the Heart radio broadcast. Celebrity Illusion," "An Antidote to the nation's #1 Seeing Yourself Through God's Eyes Christian Bashing," and "Whatever Hap- five-minute daily commentary contains 31 devotionals which Hunt calls pened to Right and Wrong?" Other chap- featuring one of America's 'spiritual ters cite both the moral crisis in our aerobics," and world and the love and power of God pioneering pro-life leaders are "especially with honesty, clarity, and conviction. helpful for those Colson is the president of Prison John C. Willke, M.D. who are strug- Fellowship Ministries and author of President, National Right to Life Committee gling with low several books, including Born Again, self-esteem, or Loving God, and Kingdoms in Conflict. For a free audition tape contact: who have been emotionally or When Choice Becomes God Ambassador Advertising Agency by F. LaGard Smith 515 East Commonwealth Avenue Hunt physically bat- Fullerton, California 92632 tered." Harvest House Publishers (714) 738-1501 Hunt highlights the Scriptures which In the minds of a pro-choice genera- challenge human hearts to align with CONTINUED ON PAGE 49 "We believe in what you're doing! God Bless you." Dr. James C. Dobson FOCUS ON THE FAMILY RELIGIOUS BROADCASTING NOVEMBER 1990 (Circle 112 on the Reader Service Card) CLASSIFIEDS SITUATIONS WANTED (CMX experience preferred). The ideal CONSULTANT SERVICES candidate will thrive on working inde- IF YOUR CHRISTIAN ORGANIZA- COMMITTED CHRISTIAN BROAD- pendently under the constant time pres- TION needs an agent to prresent your CASTER wants to get off the road - sures of a daily and weekly program, but ministry program to television stations, Extensive experience in management, will derive great satisfaction from know- call Brother Bob. If your Christian TV sales, programming, and engineering. ing that he/she is called by God to serve station has need of an experienced Wishes to manage and become partner this ministry. Send resume and salary re- broadcast consultant for engineering, in station/group of stations. Special ex- quirements to: Director of Human operations, sales or management, call perience in station start-up or turn- Resources, Larry Lea Ministries, P.O. Brother Bob. For help in the purchase of around of station with poor performance. Box 9000, Rockwall, TX 75087. TV broadcast equipment, call Brother I am a family man. Bottom line oriented. Bob at (919) 985-3447. At Robert J. Pel- Looking for a lifetime home. Please OVERNIGHT ANNOUNCER: 50,000- letier, Associates, we're committed to reply to Box 11V, National Religious watt, non-commercial, FM station is helping Christian broadcasters in service Broadcasters, 299 Webro Road, Parsip- seeking applicants for an overnight an- to God. pany, NJ 07054. nouncer. Position requires skills in production, news gathering and anchor- EXPERIENCED MEDIUM MARKET ing, and live air work. Send resume and air check to Director of Personnel, CALL US For New and Rebuilt program director seeking aggressive con- Radio Broadcast Equipment temporary Christian programming posi- WBCL Radio, Summit Christian Col- tion. I have strong format development lege, 1025 West Rudisill Blvd., Fort HE HALL abilities, leadership skills, and promotion Wayne, IN 46807. EOE Electronics (804) 974-6466 skills. Excellent references. If you need a programmer who can make your station CHIEF ENGINEER WANTED for 1305-F Seminole Trail Charlottesville, Va. 22901 minister in a culturally compatible way, "super" AM/FM combo station in the call Jeff Rivers at (409) 860-3385. Carolinas. Must have experience in routine and emergency maintenance. BROADCAST DATABASE CREATIVE, ENTHUSIASTIC young Salary negotiable. Send resume to Box dataworld woman seeks a position with a Christian 11/E, NRB, 299 Webro Road, Parsip- MAPS video production company. Background: pany, NJ 07054. Coverage/Terrain Shadowing Allocation Studies Directories producer, director, graphic artist for local P.O. Box 30730 301-652-8822 TV station responsible for all aspects of CHIEF OPERATOR for N.Y. market Bethesda, MD 20814 800-368-5754 commercial production; concept, photog- new UHF Channel 63 independent. Must raphy, lighting, editing & audio. Also have UHF experience. Participate in computer graphic artist using a Com- design, construction, equipment acquisi- modore Amiga. For tape & resume, call tion, installation, and on-air operation. Send resume to MBC, 170 Kinnelon UNUSED CALL LETTERS Lynise at (503) 673-2232. Road, Suite 35, Kinnelon, NJ 07405. MAILING LABELS AM FM TV HELP WANTED FOR SALE dataworld RAPIDLY EXPANDING INTERNA- TIONAL ministry seeks producer/direc- MIDWEST CHRISTIAN FOUNDA- 301-652-8822 800-368-5754 tor/editor with previous experience in TION, Oak Brook, III., is offering for major media ministries. Qualified can- immediate sale the following television didates should have the ability to equipment: 3 Ikegami HL79EAL produce and direct entire programs, tes- W/power supply and shipping case, 3 RADIO/TV PSA's, 60 and 30 sec. timonial segments and commercials, and Anton Bauer Camera Remote, 3 Canon spots, low-key, high quality, no direct must be proficient in "hands-on" editing J18x8.5 Zoom Lens, and 1 Sony BVH- appeal please see ad in NRB 500 Portable 1 Inch Recorder. Call Directory of Religious Broadcasting THE ATLANTIC BEACON Richard McKay at (708) 887-1515, FAX for Christian Blind Mission, Interna- (708) 887-1525. tional or phone Lor Cunningham at 1-800-YES-CBMI. CBMI, largest 50,000-watt Missionary Radio private organization worldwide, Reaching 50 million in Spanish, 10 million in English, 5 million in Creole. Covering the providing medical care and education entire Caribbean, plus Belize, parts of Make Tracks for the disabled and poor of the Third Mexico & South America, Florida, Georgia, World since 1908, working through eastern North & South Carolina, and much, to your nearest mailbox and send for the latest copy of the free Consumer Information churches and mission agencies such much more. Catalog. It lists about 200 free or low-cost The Atlantic Beacon as AIM, SIM, HCJB, also working government publications. Just send your name P.O. Box 1777 and address to: officially with WHO (World Health Wendell, NC 27591 Consumer Information Center Phone (919) 365-5336 / FAX (919) 365-3609 Department MT, Pueblo, Colorado 81009 Organization), member of EFCA. 48 NOVEMBER 1990 RELIGIOUS BROADCASTING THE BOOK SHELF CONTINUED FROM PAGE 47 tion, choice has become the supreme right - and the right to choose has be- 43,000,000 come God. LaGard Smith sorts through the controversial issues and gets to the heart of the matter in a clear writing WHO ARE style that is easy to understand. When Choice Becomes God answers important questions, such as, "Is pro- choice more than pro-abortion?" "How THESE PEOPLE? could anyone be against something so American as choice?" and "Where is the pro-choice movement headed and what are the possible results for this country?" Smith takes the reader beyond abor- tion to the implications of pro-choice, in- cluding homosexual rights and the right to die. He asks, "Is the pro-choice move- ment killing America's soul?" When Choice Becomes God shows the fallacy of individual preference over moral standards. Moments With Majesty by Jack Hayford ADC Multnomah Publishers "God is so convinced of His capacity to make up people of large pur- pose, genuine significance, and high des- tiny that He keeps leading us forward," America's Disability Channel Jack Hayford writes in Moments With Majesty. This statement is among many brief Who are these people? President Bush and Congress recently gave these 43,000,000 Americans their "Declaration of Independence," meditations written by Dr. Hayford, by signing "Americans With Disabilities Act 1990." speaker on the Living Way broadcast and pastor of The On that same day a new television network was born: America's Church on the Way Disability Channel. Launched on September 15, 1990, with 14.2 in Van Nuys, Calif. million cable TV subscribers, ADC has become the nation's only TV channel designed to celebrate and inform America about Americans For 16 years, With Disabilities. Dr. Hayford wrote a weekly column to ADC features sports, children's shows, musicals, news and a his congregation. variety of informative programs from outstanding national disability Moments With organizations. This major population segment plus their family Majesty, a devotion- members is at the forefront of the media these days. People with al giftbook, is a disabilities are extremely interested in and open to faith programming. compilation of the Studies reveal that this group is well above average in their buying best of these pieces power and are extremely product loyal. spanning the 12 months of the year. Themes include expectation, com- When buying time for your ministry, here is a TREMENDOUS NEW AUDIENCE. fort, remembrance, growth, power, tri- umph, prayer, praise, contemplation, faith, thanksgiving, and wonder. America's Disability Channel Other books written by Dr. Hayford 1777 N.E. Loop 410, Ste. 1401 include: Rebuilding the Real You, Re- San Antonio, TX 78217 storing Fallen Leaders, Worship His Voice Phone (512) 824-7446-TDD (512) 824-1666 Majesty, and Taking Hold of Tomorrow. (Circle 210 on the Reader Service Card) RELIGIOUS BROADCASTING NOVEMBER 1990 49 MUSIC MATTERS C an you imagine religious broad- casting without music? Think about it. It would be like a songbird without a song. As Christians, music should be an integral part of our being. From Genesis to Revelation, in both the heavenly and earthly spheres, the Bible is filled with music. When David made his son Solomon king of Israel, he appointed 4000 Levites to praise the Lord with musical instru- ments. Or, take the Psalms, for example. Many of them were meant to be sung. eyes Psalm 98 urges us to "sing to the Lord a new song, for he has done marvelous of things." In short, music matters! That's why Religious Broadcasting common is pleased this month to present for the first time, "Music Matters," a column devoted to the latest and best in Chris- man tian music. Each month, music reviewer Darlene A. Peterson (who happens to be the wife of Religious Broadcasting's as- sistant editor) will introduce you to JEROME recent quality recordings. A professional writer, Darlene has always been interested in music, litera- OLDS ture, visual arts, theater, and film. One final note: be sure to check out December's "Music Matters" for Darlene's reviews of new Christmas releases. - The Editors celebrate our thankfulness for our "grand wounded" and to reach out and help: escape into love" while exhorting those You want to see Jesus? CLEAR VISION who haven't "escaped" yet to "let Jesus Go where there's hunger and pain Eyes of A Common Man change your life." "Family Man" takes us into the by Jerome Olds Olds' voice has a wide range of ex- fields with a farmer and his son in a Available on cassette or CD powerful portrait of solid faith that be- pression, and the saxophone woven Star Song Communications throughout many of the songs provides comes a metaphor for the harvesting of the perfect instrumental counterpart to it. souls: When was the last time you looked Acoustic guitars and piano contribute to at, I mean, really consciously saw a The fields that we labored in the warmth and intimacy of the musical doorknob in your home? Our daily sur- setting, while a fine rhythm section, roundings are so familiar that we don't Were not made of rock or sand electric guitars, keyboards, and back- tend to really see them any more. The But the harvest of the heart ground vocals create layer upon layer of same thing can happen in our relation- Chosen by the Son of Man interest, standing up to repeated listen- ship with the Lord, family, friends, and ings. the hurting people in this world. In 1989, Olds exploded on the scene Through his Eyes of a Common The opening dialogue and back- with his debut album No Disguise, which Man, Jerome Olds helps us take a fresh, ground sounds in the beginning of "The earned him a Dove nomination for Best clear-sighted look at these familiar but Wounded" take us into the street where a New Artist in Contemporary Christian vital relationships. Although salvation is man and his son are walking past home- Music. No newcomer to music, Olds had the greatest thing that can happen to us, less and hurting people. The man's been a performer for a number of years we can become familiar with it and take young son, who hasn't yet developed the before he committed his talents com- it for granted. But Olds won't let us. hard heart of his father, pleads, "Some- pletely to Jesus in 1987. In "Grand Escape," he takes the one needs to [help him] are we Eyes of a Common Man presents the dramatic story of the Apostle Paul's con- gonna help him?" "Come on, son" is the work of a man deeply committed to his version and applies it to all of us, with a flat reply. The song exhorts us to ex- Lord and his music. truly joyous chorus that helps us amine our attitude toward "the - Darlene A. Peterson 50 NOVEMBER 1990 RELIGIOUS BROADCASTING In the spirit of thanksgiving, National Religious Broadcasters gratefully acknowledges the following for their generous support toward debt reduction during NRB's 1990 fiscal year: Ambassador Advertising Agency Opal Anderson Back to the Bible Mr. & Mrs. William Batt Dale Berkey The Bible League Billy Graham Evangelistic Association Bob Larson Ministries Calvary Evangelistic Mis- sion/WIVV Cathedral of Faith Church of God in Christ Campus Crusade for Christ Capital Church Carib- bean Outreach/Granada Cedar Ridge Ministries/WCRH Mark J. Chermside Children's Bible Hour Chris- tian Broadcasting Corp. Christian Broadcasting Network, Inc. Christian Duplications International Christian Financial Concepts Christian Voice of Ohio Church of God of Prophecy Church of the Nazarene Dr. & Mrs. Robert A. Cook Cornerstone TeleVision, Inc. CRISTA Ministries The Domain Group Dr. Bruce Dunn Mr. & Mrs. David Eshleman KSGL KWKY KXEI Larry Faith Center Faith for Today Jones International Ministries First Baptist Church of Dallas Lee Barnard and Company Rev. Focus on the Family Gammon Shirley Garner NRB & Mrs. Alex Leonovich & Grange Lundstrom Ministries Ruth Lut- Michael Glenn Roland S. trell Mennonite Foundation Hinz Mr. & Mrs. Paul Michael Cardone Foundation Hollinger Hope for the Heart THANK YOU Mission to Japan Methodist International Russian Radio Hour International Major & Mrs. Dr. & Mrs. Howard O. Jones W. E. Mosby National Associa- Juventud Evangelica, Inc. tion of Christian Educators New KJLY KRDU/KOJY KSFG Life Fellowship Northwestern College NRB Caribbean Chapter NRB Eastern Chapter NRB Midwestern Chapter NRB Southeastern Chapter Dr. & Mrs. Raymond Ortlund Peter & John Radio Fellowship/WRBS Pillar of Fire Precept Mini- stries Primera Iglesia Bautista Puertas Abiertas Radio Bible Class Radio Vida, Inc. Redeeming Love Christian Center Rev. & Mrs. Lee Shultz Mr. & Mrs. Lawrence H. Souder Stichting De Evangelische Om- roep The Urban Alternative Thomas Nelson Publishers Tips for Teens The Urban Alternative Rev. & Mrs. David M. Virkler WBMJ/Koolee de Puerto Rico, Inc. WCIK Bishop Smallwood E. Williams The Zonder- van Corporation RELIGIOUS BROADCASTING NOVEMBER 1990 51 COOKING WITH COOK We talked for a while, then, about give up to Jesus before you blow up? that hot temper. Mind you, this is all of God's mercy. "Before you ever lose your temper," We have nothing to bring to the business I told her, "you know it is going to hap- of living but the capacity to fail. But He Greater Is pen. There is that small amount of in- is the Victor, and He mercifully takes over decision when you are saying 'shall I when we call. He That Is blow up, or not?' Finally you get tired of Anything I tell you, I've been there. trying to control your anger, and just give On one occasion I was listening to a litany In You up." of complaints that made my mid-section There is a Bible verse, I told her, that tighten like a fiddle string. I knew the ex- describes you - and the rest of us as well. plosion was coming! Silently I bowed my by Robert Cook Romans 6:19 says as ye have yielded head and prayed, "Lord Jesus, take con- your members servants to iniquity; trol!" At that very moment I felt the steam I like to "read" people. A quick even so now, yield your members (i.e. going out of the pressure cooker of my glance, with results filtered through the members of your body, your personality mind and I was calm once again. computer of experience, often turns out to - including your temper) to righteous- Jesus does take control when you be surprisingly accurate. ness. "Righteousness" is another name give up to Him! The other day, while I was enjoying for Christ. He is called "Christ, our You'll ultimately surrender to some- an enforced "vacation" in New York's righteousness." thing - maybe something tragic -so Memorial Hospital, I remarked to the Surrender is built into your bones. why not surrender to your living Lord? lady who was performing some service or Ultimately you will give up to something And do it before you blow up! Not after! other, "You have an interesting face! It or someone. It can be your temper, or in- "Greater is He that is in you, than He tells me you have a big, generous heart, stead, it can be your blessed Lord taking that is in the world!" deep feelings, and a lot of temper." control, just "in the nick of time." She whirled around and said, "Who Hebrews 4:16 says we can run to King Robert Cook is chancellor of The King's College, the speaker on The King's Hour told you about me? I don't know how you Jesus with our problems, and receive His broadcast, and a member of NRB's Execu- found out, Mister, but you are right on tar- help in "the nick of time." tive Committee. Dr. Cook lives in Tan- get!" You give up any way - so why not nersville, Pa. LOOKING AHEAD ADVERTISER INDEX Accuracy in Media 41 NRB CARIBBEAN REGIONAL CONVENTION The ACTS Network 5 Bott Broadcasting Co. 7 November 12-13, San Juan, Puerto Rico Home Entertainment Network .22 NRB 48TH ANNUAL InfoCisión Management 2 CONVENTION & EXPOSITION Keystone Inspirational Network .33 National Right to Life .47 January 25-29, 1991, Washington, D.C. NRB Benefit Plan 35 CHRISTIAN MANAGEMENT NRB Dir. of Rel. Broadcasting 9 ASSOCIATION INSTITUTE NRB 91 23-30 February 11-14, 1991, Chicago, Illinois Paragon Advertising, Inc. bc Robison Associates 40 NATIONAL ASSOCIATION OF Select Rel. Broadcasting Service 21 EVANGELICALS 49TH CONVENTION The Silent Network 49 March 5-7, 1991, St. Louis, Missouri SkyLight Satellite Network 15 SpaceCom Systems ibc NATIONAL ASSOCIATION OF Specialized Media Sales, Inc. .37 BROADCASTERS 69TH CONVENTION Thru the Bible Radio Network ifc April 15-18, 1991, Las Vegas, Nevada Media Travel U.S.A. is the official agency of the 1990-91 NRB Convention. Specializing in the travel needs of broad- casters, Media Travel U.S.A. is teaming up with Delta and American airlines to provide for the travel needs of attendees and exhibitors to all NRB and other broadcast industry conventions. For complete information and to make reserva- tions, call (800) 283-TRIP [in Florida (407) 575-7600]. 52 NOVEMBER 1990 RELIGIOUS BROADCASTING SPACECOM SM SYSTEMS Make your radio broadcasts soar into the 90's with reliable, crystal-clear signals that Christian Radio Networks like Ambassador, IBN, USA Radio and Moody count on. SpaceCom Systems. A new name for a new decade of excellence in satellite communications. Call 1-800-950-6690 Down-to-earth satellite solutions. TM (Circle 125 on the Reader Service Card) (Circle 254 on the Reader Service Card) In Honor Of Your 15th Anniversary PARAGON ADVERTISING INC. "Serving Christian Media Ministries Since 1975" John L. Pierce-President. Dan R. Hubbard-Vice President John C. Roberson P.O. Box 335 Florence, Kentucky 41042 (606)727-4000 HE OFFICIAL PUBLICATION OF NATIONAL RELIGIOUS BROADCASTERS DECEMBER 1990 RELIGIOUS BROAD Reaching Beyond Your Coverage Area Christian Radio Ought To Have More Than Just Talk. Let The Music Speak. SkyLight A ministry of Northwestern College Radio Network (612) 631-5000 The SkyLight SKYLIGHT Satellite Network SPACECOM Now available on Spacenet III using FM squared (SCS) technology SM from SpaceCom Systems. SYSTEMS (Circle 180 on the Reader Service Card) RELIGIOUS CONTENTS BROADCASTING DECEMBER 1990 PAGE 10 PAGE 30 PAGE 34 FEATURES 8 - Your Radio Station: Is It A Ministry Or A Business? by Chuck Gratner / Which category does a Christian radio station fall into? The answer may surprise you. 10 - COVER STORY: Is Radio Enough? by Kenneth C. Hill / A radio station in eastern Tennessee has taken Christ's words literally to reach beyond its coverage area and "go into all the world." 12 - Radio & Church Planting by Frank Fiorenza / Scores of churches have been planted in South America thanks to the outreach of radio. 14 - The Biola Hour: Taking The Gospel To Its Listeners by Evelyn Gibson / A long-running radio program has found fresh excitement among its listeners through personal contact and ministry. 16 - Family Radio's WYFR - A Global Tool Of God's People by Ken Boone /Financially supported by less than one percent of its listening audience, a radio station has a message for all creation. 27 — Gateway to Joy: A Program For Women (and everyone else!) by Elisabeth Elliot / How a program intended for women grew to include everyone in the listening audience. 28 - The On and Off-Air Ministry Of The Broadcaster by Frank Minirth and Paul Meier / Some pointed and helpful guidelines for religious broadcasters are offered. 30 - The Battle For A Generation by Ron Hutchcraft / The host of a syndicated program explains how radio can fight for young people's lives. 32 - Heir Waves: How I Started In Radio by David M. Virkler / A young boy's early exposure to religious radio eventually led to a full-time calling. DEPARTMENTS SIGNING ON 3 TRADE TALK 38 READERS' FORUM 4 PROGRAMMING ISSUES 39 WASHINGTON WATCH 6 MUSIC MATTERS 40 INSIDE NRB 34 TECHNICALLY SPEAKING 42 MEDIA FOCUS 36 CLASSIFIEDS 43 REI IGIOUS ABOUT IS RADIO ENOUGH? BROADCASTI THE Should Christian radio stations in the COVER U.S. be reaching beyond their coverage areas to help meet the spiritual and physical needs of people around the world, like this little girl in Honduras? The operators of a station in Tennessee think so, and are doing something adio about it. The story begins on page 10. Reaching Beyond Your Coverage Area Cover Photo: Joe Salyer RELIGIOUS BROADCASTING DECEMBER 1990 1 CHRISTIAN TELEPHONE FUND RAISING Specialists ¡¡¡CI INFOCISION MANAGEMENT 0000 Lapsed donors respond thru telemarketing program. The professionalism of InfoCision's Christian communi- cators has been demonstrated again and again with the spiritual sensitivity that they have shown in their phone calls to our donors. The lapsed reactivation program has been a major source of new Three, 40 line outbound centers donors for us and the current donor program is what can I say producing the kind of net income we previously had only hoped for. There are telemarketing so program. Thank done. you your many items necessary to make for up a successful attention to detail and for a job well World Opportunities International Dr. Roy McKeown President Close supervision, In-depth client training and extensive monitoring Christian Communicators Make the Difference InfoCision communicators are fund raising experts. We only make outbound telephone calls, and specialize in serving For More Information Call: religious non-profit organizations. InfoCision utilizes Christian communicators who are spiritu- Tim Twardowski ally sensitive to your donor's needs, yet generate the absolute Executive Vice President-Marketing maximum net income. Let us show you why we are the unques- (216) 668-1400 tioned leader in religious telemarketing. iic: INFOCISION MANAGEMENT INFOrmation/deCISION Management 325 Springside Drive Akron, Ohio 44313 (216) 668-1400 (Circle 110 on the Reader Service Card) RELIGIOUS SIGNING ON BROADCASTING Volume 22, Number 11 How salty are you? That's not my question - ac- tually, Jesus asked it! Executive Editor In Matthew 5, Jesus tells us we are the salt of the E. Brandt Gustavson Managing Editor earth. Then He asks a very serious question: Ron J. Kopczick "If the salt loses its savor, how will the earth be Assistant Editor salted?" Donald J. Peterson That means, as Christians, we must ask ourselves, Art Director Lorraine Nevers "Am I salting my part of the earth? Or have I lost Art Assistant my savor?" Susan Kubick There's a salt test in the Bible: it's found in Editorial Assistants Galatians 5, in a listing we often call the "fruit of the Anne Dunlap Gayle Virkler Spirit." Oddly, the test for saltiness is found in fruit! Circulation To determine your saltiness, check your levels of Elaine Sutherland love, long-suffering, gentleness, kindness, meekness, Contributing Editors and so on. These fruit are pure salt, and they are Bob Augsburg Robert Bowen Do You Have desperately needed in the world today. Michael Glenn How often have you seen the person who appears Darlene A. Peterson to be a salty saint at church on Sunday, but by Monday Richard E. Wiley The Savor To he has lost every sign of salty savor? How often have Advertising Manager Dick Reynolds you and I been that unsalty saint? Advertising Assistant Be The Salt Maybe it was that waitress who served the eggs too Edda Stefanic hard - maybe she was the one that made you forget Of The Earth? your saltiness and got the better of your temper. Maybe it was a business deal that came along and National Religious Broadcasters Jerry K. Rose, President, WCFC-TV Channel required just a touch of dishonesty. Maybe it was the 38, 20 North Wacker Drive, Chicago, IL 60606. madman at the intersection who nearly ran you off the Dr. David Clark, First Vice President, Regent by Jerry Rose road when you tried to merge. That will do it every time, University, Virginia Beach, VA 23463. Dick Mason, Second Vice President, Radio Bible if you're not careful. Class, P.O. Box 22, Grand Rapids, MI 49555. In each case, it's easy to forget that Jesus has called us to be the salt of the earth Sue Bahner, Secretary, WWWG Radio, 1850 by demonstrating the fruit of the Spirit. Winton Rd., Rochester, NY 14618. Robert I am convinced that America cannot survive without salty Christians. We are in Straton, Treasurer, Walter Bennett Com- desperate need of revival in this country. But revival does not start with sinners. It munications, 7111 Valley Green Road, Fort Washington, PA 19034. begins with God's people. It begins when God's people are filled with unconditional love and the other fruit of the Spirit. Dr. E. Brandt Gustavson, Executive Director When others see that fruit when they taste the salty savor of the Christians' tes- timony that's when they will turn to Jesus, the Source of that unconditional love. Editorial and Advertising Offices: 299 Webro Rd. Second Chronicles tells us that when God's people first humble themselves, then Parsippany, NJ 07054 seek His face and turn from their wicked ways, then He will hear from heaven and He 201/428-5400 FAX: 201/428-1814 will heal their land. And when the land is healed, everyone benefits - even the meanest sinner. Even RELIGIOUS BROADCASTING is indexed in the Christian Periodical Index and is available your worst enemy will receive the blessings of the healing of the land! on 16mm and 35mm microfilm and 105mm This is a profound truth: The responsibility for the healing of America does not microfiche from University Microfilms Inter- rest in our Congressmen, nor our judiciary, nor our President, nor even in placard-car- national, 300 N. Zeeb Road, Ann Arbor, MI rying Christians. 48106. The responsibility for the healing of America rests with the Body of Christ. You Advertising in RELIGIOUS BROADCAST- and I. It is a heavy responsibility, and each of us must take it seriously. We must be ING does not necessarily imply editorial endor- salt, full of savor. That kind of saltiness comes through prayer and submission to Christ. sement or approval by National Religious It comes from putting our bodies and minds into subjection, becoming living sacrifices Broadcasters. Authors' views are not necessar- ily those of National Religious Broadcasters, its as the Apostle Paul describes in Romans 12:1. officers, board, or membership. I believe God can use us together to bring healing to our land. Pray with me to that end, that God will continue to use us - you and me - as the very "salt of the earth." POSTMASTER: Please send change of address to RELIGIOUS BROADCASTING, 299 Webro Road, Parsippany, NJ 07054. Jerry Rose is the president of NRB and WCFC/TV 38 in Chicago, III. RELIGIOUS BROADCASTING (ISSN 0034-4079) is published 11 times a year. To subscribe send $24 for one year Affiliate Member to NRB, 299 Webro Road, Parsippany, NJ 07054. Orders outside the U.S. must add $6. Second class permit at Parsippany, NJ, with additional postage paid and entry at Greenfield, Ohio. Printed in the U.S.A. Copyright 1990 by National Religious Broadcasters, all rights reserved. Contents of this magazine nae may not be reproduced, in whole or in part, unless expressly authorized in writing by NRB. All editorial and produc- epa tion correspondence should be sent to RELIGIOUS BROADCASTING, 299 Webro Road, Parsippany, NJ 07054. RELIGIOUS BROADCASTING assumes no responsibility for return of manuscripts, photographs, and cartoons, and National Association Evangelical Press reserves the right to accept or reject any editorial and advertising matter. of Evangelicals Association RELIGIOUS BROADCASTING DECEMBER 1990 3 READERS' FORUM Let's Be Creative (NAB) call to ban FM directional antennas ments, we were forced to apply for a direc- [Religious Broadcasting, Late News, Sep- tional antenna application or face starting Dear Editor: tember 1990]. In my estimation, the up with a signal too small to make our In the October issue [of Religious problem is not the antennas, but the people operation viable. We will start at 1000 Broadcasting] I especially appreciated the behind them. I know a rigger who lost a watts, but are required to direct our signal article "Parting Religious TV's Troubled major contract recently. He had set up a away from the major center of population Waters." It pointed up the on-going need major directional upgrade for an FM sta- because of TV6. for creativity in religious TV. We've [at tion. But at least, due to the availability of Calvary Baptist Church] discovered public The day after the Federal Com- directional antennas, the people who will access TV. munications Commission (FCC) proof of receive our station will get the luxury of a Here we've adopted the news format performance was completed, the rigger clear signal. Directional antennas are not for a weekly half-hour news show. It has was ordered by the licensee to ascend the the problem. Broadcasters who willfully three major benefits: (1) It is a different, ac- tower and remove all screens and reflec- break the law and archaic protection re- ceptable format which reduces viewer tors from the antenna, thus destroying its quirements which have made the direc- resistance; (2) It is piped directly into directional capabilities. tional antennas a necessity are. 37,000 homes; (3) It has a minimal finan- And why not? How often does the Cliff Lethbridge cial commitment. FCC actually perform inspections these WWIA-FM Wayne Detzler days? Anyway, the rigger refused and was Palm Bay, Fla. "Religion in the News" fired. He was replaced by a rigger who was Meriden, Conn. not as concerned about the letter of the law, "Pitching" Ethics Aside and made the change. This is, he said, a Directing The Problem common practice among broadcasters. Dear Editor: Let's not kid ourselves. FM direction- What a "shock" came to our ears when Dear Editor: al technology is very precise, and the FCC, a station recently put us on "hold." What I feel I need to write in opposition to for all its faults, is very good at engineer- we heard was a faintly familiar voice, only the National Association of Broadcasters' ing. Rather, greedy broadcasters are cheat- at an increased speed. The sound would ing and willfully causing the interference have been funny, except for the fact it was the NAB is complaining about. The FCC broadcast as a serious program. And, the Witness To Your Faith would take years to completely track down producer had paid the prescribed rate for a with the beautiful and document complaints from affected full half-hour of air time. stations. Christian What this station was knowingly Since it is a remote possibility that FM doing was "pitching." The practice is il- Flag Set directional antennas will be banned, the legal, and also raises license concerns by NAB should direct its attention to more the Federal Communications Commission serious matters. For example, the current (FCC). requirements regarding "If" and "TV6" in- Even more disturbing was the station terference are out of date and unfair to non- manager's cavalier attitude in stating he commercial educational stations. They didn't think there would be a problem. Be- were designed in the 1950s and are not sides, he needed the time to squeeze in reflective of improvements in receiver more commercial announcements. Wow! technology. Unquestionably, one of the major is- For example, as a new FM at 88.5, we sues stations and broadcasters alike have are required to protect TV6 stations up to to resolve is the length of actual programs. 3 ft. X 5 ft. Big! 246km (153m) away. Now tell me: How Whether this is accomplished by decreas- Rich Colors many people can reasonably expect to pick ing content or experimentation with digi- Nylon Pole Included up TV6 that far away? And the farther talized equipment, the fact remains, sur- Show Your Colors - away from TV6 you are, the more protec- reptitious, unapproved "pitching" is Display Often! tion it needs. against the law and violates the established Join Our Effort to make And what about cable TV? Ninety signed contract. percent of all homes in our area receive Hopefully this practice, isolated at this Pentecost Sunday cable service because VHF-TV reception point to one station, is not taking place "Christian Flag Day" is so poor. Still, we are required to protect elsewhere. For the sake of integrity, we 3000 residents from TV6 interference for need to work together, trusting, not suspi- Send $24.95 a TV6 almost 70 miles away, despite the cious of unprofessional broadcast ethics. Plus $3 Shipping & Handling to: fact that there are only a handful of homes Al Sanders around our tower not receiving cable ser- Ambassador Advertising RANCH HOPE FOR BOYS vice. (We are required to provide FM traps Fullerton, Calif. Attn: Rev. David L. Bailey for these, anyway!) Box 325 Alloway, NJ 08001 In order to meet the TV6 require- (Circle 219 on the Reader Service Card) 4 DECEMBER 1990 RELIGIOUS BROADCASTING "SPECIAL CELEBRATION" JOIN US AT THE TENTH ANNUAL NATIONAL CHRISTIAN PRAYER BREAKFAST TO "PRAY FOR THE PEACE OF JERUSALEM" PS. 122.6 Sheraton-Washington Hotel Washington, D.C. TEXTH THE NATIONAL PRAYER BREAKFAST Wednesday, January 30, 1991 - 7:00 A.M. Sponsored by The Religious Roundtable In Cooperation with Friends of Israel Ministry, * * WI ISRAEL United Video, Inc. and American Interfaith Institute. HONOR of Vice President Greetings From Response Master of Greetings From The Senate Gov't of Israel Ceremonies The Senate SENATOR HON. ZALMAN DAN QUAYLE E.E. "ED" McATEER SENATOR DON NICKLES SHOVAL (Invited & hopeful President AL GORE he can attend) Religious Roundtable Greetings From Greetings From Special Guest Greetings From Friend of The NRB Christian TV America's Families Israel DR. JERRY ROSE MR. PAUL CROUCH HON. EDWIN MEESE MR. GARY BAUER HONORABLE President, National President Former U.S. Focus on the Family JEAN KIRKPATRICK Religious Broadcasters TBN Network Attorney General The Prophet Friend of Greetings From Greetings From Greetings From Greetings From Speaks Israel Christian TV The Church The Congress The Congress DR. ELWOOD McQUAID DR. JERRY FALWELL DR. PAT ROBERTSON REV. CHARLES MIMS CONGRESSMAN CONGRESSMAN Editor Old Time Gospel Hour President Pastor DON SUNDQUIST BOB CLEMENT Israel My Glory CBN Network Tabernacle of Faith Participants and Supporters Riverside Apostolic Trinity CBN Walk Through The American Interfaith Americans For A Church Broadcasting Network Network, Inc. Bible Ministries Institue Safe Israel For Reservations and Information Contact: The Religious Roundtable, P.O. Box 11467, Memphis, TN 38111 (901) 755-0313 (901) 458-3795 Select Number of Special "Gold Tables" Available - Ask For Information On These - Tickets $30 - Available By Mail Or At Booth 909 Media Exposition Hall Or At Ballroom Door (Circle 165 on the Reader Service Card) WASHINGTON WATCH The recent field audit of political ad- erator not operational or not installed. must serve the public interest of all vertising practices by the Federal Com- Failure to conduct EBS tests. viewers in an emergency, the agency munications Commission (FCC) has Failure to have the EBS checklist and/or recently reminded television broad- raised concerns among many broad- authenticator word list available. casters that they are obligated to present casters about on-site station inspections 2. Antenna tower painting, lighting, emergency announcements visually and by FCC personnel. These concerns have maintenance, and inspection. also may present the information aural- been heightened by recent increases in 3. Incomplete public inspection files. ly. the amount of forfeitures that the agen- Defective political file. Stations can use any visual method cy may levy for violations of its rules. Missing or incomplete programs/issues Under federal law, forfeitures now may list. be as high as $250,000 for the most 4. No designation of a chief operator. serious rules violations, a ten-fold in- 5. Failure to post station or operator The staff noted that crease from 1989. licenses. stations are repeatedly 6. Faulty station logs. Surviving Station Inspections 7. Transmitter operators on duty not cited for a handful of In a recent seminar entitled "Surviv- licensed, unfamiliar with transmitter common violations that ing Station Inspections," members of the operation, or unable to see meters from Commission's Enforcement Division operating position. could be remedied staff emphasized that broadcasters can 8. Broadcasting with incorrect operating power. through routine 9. Carriers not on frequency. self-checking. Common Violations 10. Problems with remote control sys- tems. 11. Failure to measure equipment perfor- Major Cause Of mance. to convey the information, including 12. Problems with fences around towers. captioning, slides, or mechanical scroll- Station inspections are complaint- ing of information across the TV screen. Failure During driven. Complaints regarding technical Sign language may supplement, but may matters are generally investigated by a not replace, other methods. FCC Inspections Field Operations Bureau office. Com- These requirements are intended to plaints that raise issues relating to non- ensure that the hearing-impaired can technical rules may be investigated by receive emergency information and personnel from the FCC in Washington. notifications. The obligations arise any by Richard E. Wiley After the inspection, stations are time a television station broadcasts in- notified of violations through a written formation regarding an emergency - "survive" inspections - and, if an in- Notice of Apparent Liability. The licen- for example, during or after a tornado, spection occurs, can minimize forfei- see then may respond with a written ex- hurricane, or earthquake. As with the tures - by regularly reviewing station planation and, in addition, may request specific rules described above, failure to operations and procedures for com- that the recommended forfeiture be fulfill this obligation may result in the pliance with the rules. reduced or canceled. imposition of sanctions. The staff noted that stations are If the response is not deemed to be Preparation is clearly the key to repeatedly cited for a handful of com- sufficient, the Commission will then "surviving station inspections," as the mon violations that could be remedied issue a Notice of Violation and enter the title of the FCC seminar put it. through routine self-checking. In par- forfeiture order. The order may be ap- Representatives of the agency's Field ticular, one FCC official noted that sta- pealed through a petition for recon- Office Branch recommend that stations tions should focus on keeping their sideration. Once they become final, for- regularly conduct self-audits to check public inspection files in order, includ- feiture orders are enforced by the Justice compliance with Commission regula- ing an up-to-date political file and a Department. tions. They also suggest that stations complete issues/programs list for each As the list above indicates, the FCC work closely with their FCC counsel to quarter of the calendar year. places particular emphasis on com- solve any potential problems well before pliance with Emergency Broadcast Sys- possible violations give rise to an in- tem regulations. However, the Commis- spection. Common Violations sion also is concerned about the com- In 1988, the agency found 1132 rule munication of emergency information Richard E. Wiley, a partner in the violations, a large number of which fell apart from the EBS system. Washington, D.C. law firm of Wiley, Rein and into 12 categories: Fielding, is a former chairman of the Federal Communications Commission and is 1. Emergency Broadcast System (EBS) Service To The Public general counsel for NRB. He was assisted in violations: the preparation of this article by John C. Hol- EBS monitor receiver and/or tone gen- Underscoring its belief that stations lar, an associate in the firm. 6 DECEMBER 1990 RELIGIOUS BROADCASTING BOTT BROADCASTING Concern Provides Network carefully chooses the Bible teaching programs we broadcast. That's how we truly serve the needs of our audience. If your program is on a Bott station, you programs Christian are always assured that your program is associated with other programs that also involvement the regard ministry, quality, integrity and Biblical accountability as high priorities. Sensitivity to the cerns changing of Our Company is known by the Company we keep! a BACK TO THE BIBLE Woodrow Kroll the Biblical Derspective on t Biblical perspective dail perspective daily the BIBLE STUDY HOUR James M. Boice BIOLA HOUR David Hocking CHANGED LIVES Ben Haden FOCUS ON THE FAMILY James Dobson GATEWAY TO JOY Elisabeth Elliot lives of our GRACE TO YOU John MacArthur GRACE WORSHIP HOUR Bruce Dunn HOUR OF DECISION Billy Graham HOW CAN I LIVE Kay Arthur IN TOUCH Charles Stanley INSIGHT FOR LIVING Chuck Swindoll KEY LIFE Steve Brown MORNING CHAPEL HOUR Wilbur Nelson NEW LIFE FOR YOU Jimmy Morgan RADIO BIBLE CLASS Richard DeHaan REVIVAL TIME Dan Betzer THRU THE BIBLE J. Vernon McGee TRUTHS THAT TRANSFORM D. James Kennedy TURNING POINT David Jeremiah David Bott Rich Bott Dick Bott WORD FOR TODAY Chuck Smith ...AND MORE! INTEGRITY 2 A SERVICE OF BRN BOTT RADIO NETWORK STRENGTH KCCV KSIV WCRV KQCV WFCV KCIV Kansas City St. Louis Memphis Oklahoma City Ft. Wayne Modesto / Fresno EXECUTIVE OFFICES: 8801 East 63rd Kansas City, MO 64133 Phone: 816/353-7844 FAX: 816/353-8228 (Circle 105 on the Reader Service Card) CANADA! THE Your Radio Station: VISION TELEVISION Is It A Ministry NETWORK Or A Business? by Chuck Gratner have is not truly a ministry, there is no Reaching 15 million need for your station to exist. If it is not Is your radio station a ministry or a a healthy business, then you're not going Canadians business? to exist for long. Note: Whether your sta- with If you ask the question this way, no tion is commercial or donor supported, either way, you are in business. Classic Movies, matter which you choose, you will al- I believe that the only way we can ways come up with the wrong answer. It Documentaries, is neither one or the other, nor a mixture resolve this question and keep our priorities straight is to realize that we Dramas, Comedies, of the two. Saying it is both is closer to ought to think of our station as a ministry the truth but not very helpful when it Music, supported by a business. comes to setting priorities. Think. What deep unmet needs exist and programs from: I believe that a good answer to this within your coverage area? Make it your question as to the nature of Christian James Robison, mission to fill those needs. That's what radio will serve to ministry means. You Kenneth Copeland, greatly reduce one of I believe that are free to do what Morris Cerullo, the two major you believe is really problems that infect the only way we Larry Lea, right concerning many Christian sta- can resolve this your listeners. It Is Written, tions. The first is the Businessmen have shortage of money. question and keep Old Time Gospel Hour, needs too. They The other is the shortage of love. This our priorities straight need customers, Dr. Jack Van Impe every day. You have second problem is is to realize that customers within caused, I think, be- For airtime rates cause we have not we ought to think your audience. You are free to pursue clearly defined our and availabilities of our station as the business of mission. contact Will Hawking Too often the a ministry supported broadcasting with full vigor. or Dave Cole at answer to the question by a business. The idea that of ministry or busi- Specialized Media Sales your station can ness is dependent on serve as a powerful ministry and function 90 Eglinton Ave. East how well the station is doing. If it is per- as a healthy business is not mutually ex- Suite 502 forming well financially, then of course it clusive. Realizing that the purpose of our is a ministry and "obviously God is Toronto, Ontario business is to support our ministry will blessing it." free us, to pursue excellence in both Canada On the other hand, if cash flow is arenas with all our talents, skills, and M4P 2Y3 tight, priorities can shift real fast. Fire resources. some people, dump some programs, add Phone (416) 480 2300 So if this is an issue you have some programs, change the music, drop wrestled with, perhaps you now have a or news, demand more sales, and on it goes. new perspective. Your station is a minis- Fax (416) 480 2749 Money or ministry. One will become the try (or ought to be); it is supported by an priority, the other will come out in honest, healthy business. (Circle 130 on the Reader Service Card) second place. Sounds like Matthew 6:24, doesn't it? Chuck Gratner is a consultant to station So the dilemma is this: If what you managers and lives in Dallas, Texas. 8 DECEMBER 1990 RELIGIOUS BROADCASTING "RELIGION REPORT is indispensable. Most of the time I'm running on a tight and heavy schedule and I don't have time to digest a number of periodicals at once. This publication gives me a concise, informative, and sophisticated overview of a broad range of issues and developments. It's been tremendously helpful. CHUCK COLSON, PRESIDENT Prison Fellowship "NATIONAL & INTERNATIONAL RELIGION REPORT has become an indispensable part of my reading. "NATIONAL & No other publication gives such INTERNATIONAL RELIGION concise, comprehensive and up-to- REPORT has proven to be an date coverage to religious news excellent source of accurate, up-to-date from around the world. information. In just a few minutes, It is an essential source for I can be apprised of important news anyone who wants to know what is events affecting the religious world. happening in religion today.' I highly recommend RELIGION BILLY GRAHAM REPORT to anyone who wants to Billy Graham Evangelistic Association keep abreast of the wide range of issues and developments that impact Exemplary. INTERNATIONAL RELIGION REPORTis an excellent and timely source of news. It contains Join thousands of Christian leaders information I do not find anywhere else, and I read many of the best who rely on the NATIONAL & periodicals. It should be read by every INTERNATIONAL RELIGION minister and Christian leader in the country. REPORT to keep them fully informed. REV. TIM LaHAYE, PRESIDENT Family Life Seminars They find RELIGION REPORT's 8-page newsletter format indispensable for keeping abreast of the issues and news concerning today's church. And right now, you can save over "I have been a subscriber 60% off the regular subscription price for to RELIGION REPORT since the first issues. Each issue is shared 26 bi-weekly issues. Simply complete with all of the executives in the ECFA office, and ECFA urges all its the coupon and mail it today. Include your member organizations to subscribe to the NATIONAL & INTER- payment with your order and you'll also NATIONAL RELIGION REPORT. receive a copy of George Barna's special report ARTHUR BORDEN, PRESIDENT Evangelical Council for 7 Trends Affecting the Church FREE! Financial Accountability National & International Religion Report Yes, please enter my subscription for RELIGION REPORT: "RELIGION REPORTis NAME the one paper that I read cover to cover when it arrives, because it states the facts as objectively as I've ever CHURCH seen editorially. And it covers such a variety and wealth of information STREET in a short, succinct, and condensed form. CITY/STATE/ZIP BOB MUMFORD, PRESIDENT Life Changers $26 enclosed MasterCard (includes extra bonus) Mastercard VISA' Visa Bill me Bill my church Money Back Guarantee: You may cancel at any time and receive a full refund for the unused portion of your subscription. MAIL TO: Religion Report ACCOUNT # EXPIRES P.O. Box 21433 Roanoke, VA 24018 SIGNATURE (Circle 139 on the Reader Service Card) MM790 by Kenneth C. Hill Is Radio C hrist's words ring in your ears: "Go ye into all the world " "All the world?", you think. I can hardly reach my Enough? coverage area, how can I reach the world? With the emphasis on reaching the world by the year 2000, you may be caught with those thoughts. The truth is that most of us will not have the pleasure, or responsibility, of a megawatt international broadcast facility. However, there are many ways to reach the third world and those who have never heard using your local station. How One Station Reaches Beyond In 1984, shortly after coming on the air, WHCB-FM, an educational Christian radio Its Coverage Area facility that was all-volunteer at the time, began to look for ways to reach out beyond its coverage area. WHCB found "Bibles for the World" provided the station with packages of Bibles, shipping cartons, instructions, and ad- dress labels for mailing the Scripture to third world countries. From 1984 until 1988, WHCB mailed thousands of Scriptures. It was the start of an outreach effort that has grown in size and emphasis. WHCB sought other ways to increase its "coverage" of the unreached world. In 1986, WHCB's general manager made a trip into Hon- duras with a World Reach evangelistic team. It was the first of eight trips he has made to Central America since that time, leading three evangelistic teams into the Valle Province on the El Salvador border. Last year, WHCB sponsored a team of 11 men that went to LaPuya, Honduras. In that remote area nestled in the barren hills, the team visited from farm to farm, taking New Testa- ments and tracts. In the evenings, the team held evangelistic services in an elderly believer's house. Because of the overflow, the meeting moved into the front yard. With generator hum- ming, the bare bulbs gave those in attendance the ability to see the singers and speaker in the darkness. Spiritual darkness was vanishing in the light of God's Word. Since most participants on the evangelistic teams do not speak Spanish, World Reach provides translators and coordinates each aspect of the trip through Luis Vega, the World Reach Central American field director. The use of translators for a short effort has proven to work well. Fear of a different language, or culture, should not deter you from your goal of reaching out beyond your coverage area. On that trip to LaPuya, WHCB and its team provided 35 local pastors with a Pastors' Train- ing Conference, bought a horse for an itinerant youth worker to ride to the 13 churches in his charge, were used in the establishment of a church in a region where the closest congrega- tion was a two-hour walk away, installed a local RELIGIOUS BROADCASTING pastor, and funded the pastor for his first year of ministry. All of this, by God's grace and provision was done through a local radio station's effort to reach beyond its coverage area. In the past year WHCB has become involved with World Gospel Outreach and its program to provide eyeglasses to needy Hondurans. Through the donations of new and used eyeglasses by WHCB and its listeners, more than $50,000 worth of eyeglasses have been provided. One local station can make a difference in helping reach the lost for Christ and providing basic human needs. Honduran children receiving Another opportunity came to pencils and tracts from WHCB when a request was received WHCB evangelistic team. from a national church worker in Ghana, West Africa. The need was for Bibles and for Bible study material. Such items are often trashed in the United States when the dates on literature are no One of the WHCB witness groups preparing to begin longer current. An appeal was broadcast a morning of outreach in Central America. in the spring of 1989 which resulted in 3150 pounds of Bibles, study materials, sewing machines, and typewriters being sent to Ghana. Last spring an additional 9000 pounds of needed and useful items were shipped. The typewriters and sewing machines are being used in a vocational training program. The training is an at- tempt for Ghanians to provide new skills for workers and have an outreach for Christ. The listeners have become so in- volved in the literature project, although the appeal has not been aired for months, they are still bringing their books and LaPuya schoolboys talking with team members in the Children in LaPuya study guides to WHCB. This project has shade of their school's porch. prior to a day of school. increased awareness of the station in hundreds of local churches where the national Ministries has asked for help in These opportunities have also station had never been mentioned before. the establishment of a recording studio provided locally produced programs. It is a time-consuming project, but is for the production of Chichiwa-language Voice of Missions is a program aired well worth the effort. If you do not want programs to be used in the churches in to become involved in literature distribu- twice weekly on WHCB, with guests rural areas where the pastors and people tion, but would like to air an appeal for from cross-cultural ministries. Many of are illiterate. WHCB commissioned a the interviews have been conducted used literature, Christian Salvage Mis- study of the reception of radio by the when a WHCB staff member or volun- sion is one organization that can aid you rural populations and found that very in distribution of the items you receive. teer is in the foreign field. The thrust of few radio sets capable of receiving inter- The opportunities to reach out are the broadcast is to make people aware of national broadcasts are in use. the need and opportunities of missions easily found, when you start looking for Most villagers who own sets have around the world. them. Recently, WHCB has become in- units that can only receive the local Another recent addition to the local volved with two groups in Central government AM signals. Even those are America through Servant Ministries that program schedule has been Momentos de used very sparingly, since batteries are want help in building Christian-for- Fe, a Spanish-language program featur- expensive and difficult to purchase. matted radio stations for their areas. The ing Hispanic gospel music and conversa- WHCB is coordinating an effort to use stations will be one-kilowatt AM stations tion. An outgrowth of this program has hand-cranked tape players and tapes to reach the area around each town. One been Spanish Gospel Meetings spon- from Gospel Recordings for use in the group has permission from the govern- sored by the station for the Spanish- rural areas of Malawi. This will allow in- ment and needs to begin building, while speaking listeners in the coverage area. dividuals and congregations who gather the other is in the application stage. WHCB is now working to place a to clearly hear a presentation of the A group in Malawi via Truth Inter- Gospel in their native language. CONTINUED ON PAGE 12 RELIGIOUS BROADCASTING DECEMBER 1990 11 RADIO & by Frank Fiorenza only radio station), but they are CHURCH receptive to the good news of Chris- t was a very difficult challenge to ac- tianity and are willing to open their cept, mainly because the question hearts, to begin to study the Bible, PLANTING and to lead a Christian life. was asked openly in front of the board of directors of the organization I Some time has passed since then. I began to think of, how the ex- was working with. There seemed to be a negative attitude toward the radio minis- isting ministry could be expanded try. even more. As I thought and I prayed, I had been told many times that ministry in radio required I called my old missionary friend Gil- berto Nieves. Before I had a chance to share my burden with a lot of time and money and did not yield visible results. So their question was, "Frank, we appreciate your efforts to him, he told me he had this vision for the radio ministry in the Plains area. reach so many people with the gospel in Latin America, but how many churches were planted as a result of your radio After going over some details, we had a church growth seminar with leaders of 40 congregations. They developed a ministry?" I did not give them an answer right away and the goal of establishing 50 new congregations in one year. The question did not come up again for awhile. But, unfortunately, exciting thing is that all these churches are daughter con- my answer was "none." gregations of missionary Nieves' local church, the results of The second time the same question was asked, I took it the first project! Some of these churches are larger than the as a challenge rather than a rebuke. I needed to find a way mother church. Now the challenge is passed on to them. to develop a project to win and disciple radio listeners in the context of a local church. Many of the radio listeners have the opportunity of getting My radio programs were broadcast on Trans World together with other new Christians in a local church. In just a few months, ten new churches have sprouted! Radio (TWR) from Bonaire. Many other nations were reached at the same time. Since the Venezuelan Plains is the area When I consider the question again - "How many chur- ches were planted as a result of your radio ministry?" - I here the TWR signal is very clear and powerful, I decided to cannot give an exact number. But I do know that I took the concentrate my efforts on this country. My major concern was challenge seriously, passed it on to others, and that it is work- finding someone to help me with planting new churches ing. among the radio listeners. There are many good things we can do through radio I knew a Venezuelan missionary who lived in the area. I ministry. The most thrilling is to know that people are coming shared with him my vision and he saw it immediately. We to the Lord, lives are being changed, families are becoming then shared the challenge with the pastors of six churches. united, and Christians are worshipping together as part of the As a result of this, we had a church growth seminar and Body of Christ in local congregations. some basic training. Then came the birth of Family Crusades I believe that this is just the beginning of a tremendous Project. Our major goal was to contact radio listeners in the harvest among radio listeners. There are thousands waiting area, help them make a decision for Christ, and encourage for some kind of follow-up program to unite them in local con- them to join together with other new Christians to start a new gregations all over the world. Yes, I do believe in using Chris- congregation. tian radio to strengthen believers and plant new congrega- In one year of intensive ministry, the churches reported tions. There can be visible results. 65 new congregations. After a period of time there were more than 100. Amazing! It is a proven fact. People not only listen to radio programs (in many parts of the region, TWR was the Frank Fiorenza is the director of Family Crusades International in San Jose, Calif. IS RADIO community. CONTINUED FROM PAGE 11 The favorable comments help in the For further information on or- teaching program La Scritura Habla on projection of your station into the lives ganizations mentioned in this article, write: shortwave to beam into Central and of your listeners. You reach outside your Bibles For The World, Operation South America. That program features coverage area and better reach your Saint Paul, Box 805, Wheaton, IL the president of CAM Churches of Hon- community at the same time. WHCB has 60189; World Reach, Inc., Post Office duras, Rev. Jose Sandoval, and was also found that a network of praying Box 26155, Birmingham, AL 35226; recorded in the WHCB studios. That believers in other countries is now at World Gospel Outreach, Post Office program is presently being aired in Hon- work, praying for God's blessing on Box 6250, North Little Rock, AR 72116; duras. WHCB. The impact of that intercession Christian Salvage Mission, 200 Free You will find your efforts in reach- will not be fully known in this life. Street, Fowlerville, MI 48836; Servant ing out to be eternally rewarding. There Take the challenge. Seize the oppor- Ministries, Post Office Box 5605, tunity to use your local station for global Kingsport, TN 37663; Truth Internation- are also benefits for your station in the al Ministries, 1111 N. Juniata Street, present. Local participation by your lis- impact! Hollidaysburg, PA 16648; Gospel tening audience is increased. This helps Recordings USA, 122 Glendale you in your efforts to reach your Kenneth C. Hill is president of Appalachian Boulevard, Los Angeles, CA 90026; coverage area. The enhanced listener Educational Communication Corporation and general manager of its non-commer- WHCB 91.5 FM, Post Office Box 2061, participation also means increased con- cial and educational Christian station Bristol, TN 37621; CAM International, versation about your station in the local WHCB 91.5 FM in Bristol, Tenn. 8625 LaPrada Drive, Dallas, TX 75228. 12 DECEMBER 1990 RELIGIOUS BROADCASTING ORDER NOW AT THE PRE-PUBLICATION PRICE OF $29.95 after January 31, 1991 cost Is $49.95 Equipment/Suppliers Print publishers Radio stations The International Radio Advertising agencies Program producers DIRECTORY TV stations of RELIGIOUS BROADCASTING TV stations This new edition Music publishers Satellite program services Ninety-one of the Directory is an information resource you can't afford to be without! The 1991 Directory is the WHO'S WHO of Religious Broadcasting that tells you WHERE they are and HOW to contact them. Waterloo Control Technology Inc, 2950 SW 2nd Ave, Ft YES! Please send me copies of the Lauderdale, FL 33315, 305-761-1106, FAX 305- KNWS 102 FM ₺,4880 Texas St, Waterloo IA 1991 Directory of Religious Broadcast- 764-3298; James C Woodworth, pres; Carola U 50702, 319-296-1975; MARKET; Waterloo, Cedar ing at $29.95 each. Clip this coupon Woodworth, vp; Allen Range, sls mgr; Jackie Rob- Falls, Cedar Rapids; OWNER: Northwestern Col- and mail with your check or credit card authorization to son, sec; Full line broadcast distributor, specializing lege; PRES: Dr Donald Erickson; GEN MGR: NRB, 299 Webro Rd., Parsippany, NJ 07054. in MCI tape equipment & automation Jeff Seeley; CHIEF ENG: Dave Dobes; CLASS: TEL. (201)428-5400. FAX(201)428-1814. Non-commercial 100 kw, paid/sustaining prgrms; For first class mail add $4.00. Foreign mail add $15.00. NETWORK: Skylight Satellite Net, UPI News; Sparrow Records, 9255 Deering Ave, Chatsworth, HRS of OPER: 24; FORMAT: religious fulltime CA 91311, 818- 709-6900, FAX 818-341-5414; Name Billy Ray Hearn, pres; Bill Hearn, sr vp/mktg; Rick Home, sr vp/fin; Records, cassettes, videor for Gainesville promotion, sale and rental; complete administration Organization WJLF FM, 2925 NW 39th Ave, Gainesville FL of BMI, ASCAP and SESAC catalo 32605, 904-374-4941; MARKET: Alakus County; and OWNER: Alakus Public Radio Inc; PRES: AL Horizon Christia Howship *, PO Box 17380, Address Lastiner, TREAS: R J Hadsock; GEN MGR: AL San Die CA292117, 619-277-499 Mike Mac- Lastiner; OFFICE MGR: Sue Mackey; CHEF HOST; Sanford Kray te, prod Terry Frost, ENG: Teorge Perdue; CLASS: Educatio w; anncr; Oasis Int'l un ations, rep City NETWORK: USA; ENCE P THE: 18- Hor Ministry: 30 min Bible 35; HRS of OPER: 4; MAT: religious 4 tea preaching, talk/in Audience: gen hrs, contemp Christian adio, adult contemp Christian, non Chris time, public service State Zip Ashland vangelism Fellowship, Inc, PO Box 348, VISA MasterCard WTSF-TV Channel 61 *, PO Box 2 kind Warrenton, MO 63383, 314-456-4321; Reese Kauffman, PRES; Steve Bates, vp/services; Dwight Account # KY 41101, 606-329- 2700 WNER: Tri-State Racke, prod eng Family Bcstg; GEN MGR: Claude H Messinger; Here's How: 15 min weekly; teacher training; Expiration Date PROG DIR: Anne Bledsoe; CHIEF ENG: Grey Audience: Christian, children's workers; paid time, Payton; PROD MGR: Randy Fleming; CLASS: public service Enclosed is my check in the amount of $ 1,760, 000 kw; FORMAT: religious fulltime by Evelyn Gibson God is using David and the Biola Hour team not only to build up Christians in their faith, but to see people won to the Lord Jesus Christ," he n growing numbers, Biola Hour listeners adds. across the country are making first-time In addition to being the Biola Hour Bible decisions for Christ at radio rally "Gospel teacher since 1982, David Hocking pastors the Celebrations." In large part, the numbers are due 5000-member Calvary Church in Santa Ana, to the unique ministry of David Hocking, Biola Calif. He's the author of more than 30 books, Hour Bible teacher. Ask him to describe his min- commentaries, and booklets covering a wide istry and his reply is always - "a teacher-evan- range of Bible studies and biblical issues. gelist." This past year, over 20,000 listeners at- It's been David Hocking's consistent desire tended Biola Hour Gospel Celebrations. More to win souls for Christ and to do it in the context significantly, over 1000 people have acknow- of solid biblical teaching, which he does daily on ledged receiving Christ as Savior. Consistently, the Biola Hour. More recently, the teaching min- about ten percent of all attendees turn in special- istry of the broadcast has been extended in radio ly provided "Spiritual Commitment Cards" in- rally meetings across the United States and dicating they are making some sort of commit- Canada. ment that evening. Subsequently, each person is The Biola Hour has a rich history of meet- invited to participate in a free Bible study fol- low-up course, and many others accept Christ as a result. Hocking tells of a recent Gospel The Biola Hour: Celebration where he was introduced to a young man whose two friends had been wit- nessing to him. As Hocking tells it, "They got this young man to listen to the Biola Taking The Gospel Hour program and brought him to a Gospel Celebration. He trusted Christ that night!" To Its Listeners Another man sought him out and said he wanted some advice. As Hocking recounts the incident: "He made it clear to me that he wasn't a Christian, but asked ing needs as an outreach ministry of Biola what he could do to improve his relationship University in La Mirada, Calif., where there are with his live-in girlfriend! He was serious, so I over 2500 students enrolled in undergraduate answered him straight. I told him that sex out- and graduate academic programs. Clyde Cook, side of marriage was sin, and that he needed to president of Biola University, is a driving force move out of that home. behind the effectiveness of the Biola Hour min- "He looked startled and asked, 'Is Chris- istry. tianity really that demanding?' What a fantastic Dr. Cook explains: "Biola was founded 82 question! Apparently no one had ever challenged years ago to teach people the Word of God and him like that before. We went into the Celebra- help them use that knowledge to make disciples. tion and had a great time. My new friend was Even though the university is now widely ac- there and at the end of the meeting he indicated knowledged as a national university with a broad he had accepted Christ and would be moving out range of academic programs, we still continue in of his live-in relationship." the tradition evidenced by the ministry of David Co-sponsored by the Biola Hour and local Hocking and the Biola Hour. Christian radio stations, the Gospel Celebration "As a missionary, I am thrilled with how rallies originally were conceived to give listeners 14 DECEMBER 1990 RELIGIOUS BROADCASTING Biola Hour Bible teacher David Hocking takes time during each rally to answer questions and address the personal needs of listeners in attendance. an opportunity to meet Hocking and hear him tinue for the entire meeting. Reluctantly, the seg- preach, "in-person," in their local city. Almost ment is ended so that the rest of the evening's immediately, however, a distinct evangelistic program can continue. Consistently, about thrust was added to overtly confront the scores From 7:30 until 7:50, the Celebration of unsaved listeners who attend each meeting. Singers present the first of two musical packages ten percent of all A popular feature is the contribution of the that involve attendees in worship. An offering is attendees turn in Biola Hour Celebration Singers. They're all the taken, announcements are made, and a final more unique because of their lead singer - musical presentation by the Singers prepares specially provided David Hocking! Joining Hocking are Ron Soder- hearts for the message to follow. The Bible "Spiritual Commitment wall and Beth Williams, both staff members of teaching takes 45 minutes and the program offi- Cards" indicating they Calvary's church. This year, the Celebration cially concludes promptly at 9 p.m. Singers will travel more than 15,000 miles par- The meetings end as they begin, with Hock- are making some sort ticipating in the nation-wide meetings. ing making himself available to listeners who of commitment that A winning formula has emerged as each literally stand in line to greet him. He lingers in evening. Subsequent- rally is carefully orchestrated to provide a setting the auditorium for up to an hour answering ques- that combines worship, praise, and the preaching tions, confronting the occasional complaint, and ly, each person is of God's Word. It's the Biola Hour - and more! listening to people's deep personal needs and invited to participate concerns. There's no rush. He's available until What takes place when a listener attends a the last person leaves. It's what sets the rallies in a free Bible study rally? apart and makes them effective in the lives of follow-up course, and First, each person is greeted at the door by thousands who attend. many others accept an usher who gives out a Biola Hour packet in- From its first broadcast in 1934, the Biola Christ as a result. cluding a ministry catalog, the Spiritual Commit- Hour has been a source of inspiration and practi- ment Card, and a registration card with Biola cal, biblical help. And, with over 1000 first-time Hour offers and other materials of interest to lis- decisions for Christ this past year, the Gospel teners. Celebration has extended the Biola Hour's studio At 6:45 p.m., David Hocking begins an in- ministry and is reaping a harvest among its lis- formal walk through the audience personally teners. greeting the assembled guests. At 7:00, Hocking's microphone is turned on and he engages the audience in a lively session of ques- Evelyn Gibson serves with the Ambassador Adver- tions and answers. For some, it could easily con- tising Agency in Fullerton, Calif. RELIGIOUS BROADCASTING DECEMBER 1990 15 by Ken Boone T he idea of running a noncommercial radio station in the middle of nowhere is enough to make most Christian broadcasters wince. But what about a remote one with no local listeners, no local support, and over two million dollars in bills to pay every year? These are some of the peculiarities of WYFR. What's more, it's listener-supported - Family Radio's but less than one percent of its supporters actual- ly listen to the station. Impossible? Yes, were it not for the station's range, program content, and the grace of God. WYFR broadcasts internationally as a part WYFR of the Family Radio station group. It's the largest privately owned radio station in the United States, and dedicated to proclaiming the message that Jesus Christ died to save sinners. A Global Tool Wherever it's heard in the world, WYFR asks no financial support from foreign listeners and receives nothing from most. Considered a missionary work, it is supported almost entirely Of God's by United States Family Radio Network lis- teners. Production of the multi-lingual program- ming of WYFR requires a diversity of people. Yet the cultures and languages mix well. Some- People times a staff member will even greet a colleague of a different nationality in his friend's own lan- guage. More than cross-cultural regards, these greetings express affirmation, kinship, oneness in Christ. Fifteen years ago, talk around Family Radio was only in English and Spanish. Now, however, Family Radio's Shortwave Department prepares programming for WYFR in ten languages: Ger- man, French, Arabic, Portuguese, Italian, Hindi, Russian, and Mandarin Chinese - as well as English and Spanish. The growing challenge of greeting co-workers with this fruit of Babel adds a cheerful touch to the work. In The Beginning Production of the multi-lingual programming of The history of WYFR is as unique as its WYFR requires a diversity of people. Yet the character. Begun in the 1930s as WRUL of cultures and languages mix well. Sometimes a Scituate, Mass., the station later earned wartime credits when it played a crucial role in saving staff member will even greet a colleague of a 900 Norwegian ships from German capture and different nationality in his friend's own language. assisted United States communication to the world by transmitting the Voice of America. More than cross-cultural regards, these greetings In 1962 the station became WNYW, then express affirmation, kinship, oneness in Christ. WYFR ("Your Family Radio") in October 1973 when it was sold to Family Stations, Inc. The new owner would use this powerful broadcast tool to promote the Gospel worldwide. From 1976 through 1979, Family Radio moved WYFR transmitters from their original site in Massachusetts to a 660-acre pasture near Okeechobee, Fla. This change allowed facilities expansion, superior international signal propaga- 16 DECEMBER 1990 RELIGIOUS BROADCASTING Listen tion, and the reduction of power expen- tiny, but critical components in this ses. powerful plant. Still, the 28,000 kilowatt-hours-per- day consumption of electricity by station Global Listeners transmitters - enough to light a small The WYFR theme and call signal is I listen to your program everyday while I am at work. city - generates a monthly power bill of a brass arrangement of the old hymn "To $70,000. Because WYFR uses standard God Be the Glory." Played at the begin- electricity to radiate the spiritual light of ning and end of each transmission, it Christ, Family Radio counts energy costs identifies the source as Family Radio. Kaity S. Sanker as an eternal investment in lives. Thousands now associate this traditional Kathy S. Sanker There are 12 100-kilowatt transmit- tune with the Christ-centered music and Albany, Or. ters and two 50-kilowatt transmitters talk for which the station is known. housed at the hub of the property oc- Europe is specifically targeted as a cupied by the station. These are linked, mission field ripe for spiritual harvest. spoke-like, to surrounding antenna ar- Across Europe, religion is seen in the your short programs rays. Station operators match different elaborate cathedrals, prominent statues, transmitters with combinations of the 23 and resounding church bells - some are a real bellasy, directional antenna systems to meet sig- from Reformation years of the 16th cen- nal requirements of target areas. tury. But religious life has deteriorated. and informative Each day 274 transmitter-hours are Now many of these things are merely to young people beamed to Europe, Africa, and the nostalgia of the spiritual battles of Ger- Americas. Ironically enough, most many, the Netherlands, Scotland, Swit- Linda M. Abbot, Petersburg, Ak. WYFR programs come to the station recorded on standard audio cassettes - CONTINUED ON PAGE 18 Hello, Inside the WYFR facility near Okeechobee, Fla. I enjoy your daily Commentaries. They WYFR 6 reelly open peoples eyes mine Espe cially Ann Alzamora, Ft. Lauderdale, Fl. WYFR 7 Pro-Life ADDRESS Perspective the nation's #1 five-minute daily commentary featuring one of America's pioneering pro-life leaders John C. Willke, M.D. President, National Right to Life Committee For a free audition tape contact: Ambassador Advertising Agency 515 East Commonwealth Avenue Fullerton, California 92632 (714) 738-1501 "We believe in what you're doing! God Bless you." Dr. James C. Dobson FOCUS ON THE FAMILY (Circle 112 on the Reader Service Card) FAMILY RADIO'S read in English on German broadcasts, departments at the international head- CONTINUED FROM PAGE 17 as well as others. At a tenth the speed of quarters in Oakland. typical conversation, this attracts lis- This centralization strategy saves zerland, and other countries in the estab- teners with the bonus opportunity of Family Radio the cost of providing addi- lishment of Protestantism. learning correct English pronunciation tional staff at each domestic station. The The general European code of con- and usage. Family Radio, however, sees Oakland people specialize in their ele- duct for today leans towards hedonism. the greatest value of "slow English" in ment of the ministry and thus allow local France, for example, is at times recog- its presentation of the Gospel. staffs to concentrate their efforts on nized for its sensual approach to life; Listeners in Central and South regional concerns. Holland for its gratuitous carnality. To America hear the Spanish-language The WYFR shortwave programming much of this population, surrounded by broadcasts of nearby WYFR loudly and staff needs to specialize. Programming in religious artifacts, the concept of know- clearly. Because of this, mail response ten languages to most of the earth across ing God means nothing. from these areas averages about 500 to 24 time zones is a challenge. But mesh- The so-called "Gospel" delivered by 600 letters monthly. The station readily ing variables like these together into a many churches in Europe is not the responds to inquiries with Bible-based listenable, God-honoring set of programs biblical Gospel that calls all people sin- literature, if not Spanish-language Bibles. is like running a perpetual set of broad- ners in need of spiritual cleansing by the Because many in these areas have cast production high-hurdles. blood of Jesus Christ. In contrast, the grown to love God through what they've For example, Christ-centered music programs of WYFR take a firm stand on heard on the air but have no local in the Hindi language is rare - especial- the Christ-centered teachings of Scrip- church, some small group Bible studies ly in the United States. Building a library ture. center around a shortwave radio tuned to of usable Hindi songs is a task that As a result, listeners have some WYFR Spanish broadcasts. literally requires picking pieces one at a serious questions about what they hear China is a densely populated but time with the help of personal friends, from the station. "What's so important distant target for WYFR transmitters. In contacts, and travel of the Hindi lan- about differences of religion?" they 1982 Family Radio established a guage producer. write. "Why do you emphasize Jesus program-exchange agreement with Radio At this time there is no one who Christ?" "How can I get a Bible?" Taiwan, the "Voice of Free China." As a speaks fluent Arabic at Family Radio. Curious listeners will fill their letters result, Family Radio's Mandarin Chinese Therefore, WYFR Arabic programs are with comments about, for example, the broadcasts are now heard in China with assembled with voice tracks, music, and novelty of receiving a broadcast from the the strength of a local station - thanks other program elements mailed from out- United States. But every letter, no matter to the people and facilities of Radio side sources. Because the Arabic what it says, is an opportunity for Taiwan. In return, Family Radio carries program production engineer is an WYFR to point people toward Christ. some of Radio Taiwan's cultural American who doesn't speak Arabic, he Listener mail is a priority for the programming over WYFR. relies heavily on his stopwatch while staff, sometimes consuming up to half Two years ago, WYFR began beam- recording. He never fully knows what the working time of a foreign-language ing satellite-fed Family Radio Network he's prepared for broadcast. Yet, Arabic programmer. Personally written respon- programming to Canada. This is the east- listener response continues to be posi- ses from WYFR encourage listeners ern feed of Family Radio's United States tive. toward spiritual growth. Family Radio programing designed for its FM and AM then nurtures these spiritual interests by stations. Canadian listeners appreciate Global Gospel Tool shipping listeners thousands of pieces of hearing the Gospel on the air, but mail Like other Christ-centered interna- literature, including Bibles, annually. and phone response indicates a number tional broadcast ministries, WYFR Response from USSR listeners, until of Northern Europeans, U.S. citizens, recently, amounted to a trickle. Still, strives to "go into all the world and and a few Australians are also listening. WYFR continued to beam in the Gospel. preach the good news to all creation." Now, with the new Soviet policy of The people of the world don't pur- openness, the trickle of incoming mail Wide-Spread Staff chase shortwave radios to receive Christ- has become a stream. Last year, Family All of the 20 transmitting staff centered radio, however. They have them Radio received 545 letters from the members at WYFR in Okeechobee are because shortwave listening is a popular USSR, many with accounts of how 3000 miles away from the 30-member international hobby as well as a source programming team in Oakland, Calif. of worldwide news and entertainment. WYFR introduced people to the Bible and sustained spiritually undernourished This is because of the centralized minis- It's a primary source of communication try structure of Family Radio, of which in almost every country. Christians in years past. German listeners of WYFR mail WYFR is but a portion. That is why it makes sense to use about 150 to 200 letters to the station WYFR's shortwave program per- this worldwide medium to spread the each month. Despite the fact that these sonnel work alongside the domestic Gospel. Even if it appears, at first glance, program department staff of Family that a shortwave facility like WYFR is people live in a society filled with Radio which produces separate satellite- just an expensive radio station in the religious tradition, daily there are some fed programming for the more than 30 middle of nowhere. who hear the truths of the Gospel for the first time via WYFR. Many German Family Radio stations in the United Ken Boone was formerly with the Family writers ask for responses that include States. Both groups are served by the ad- Radio Network. He is now president of basic biblical instruction and counseling. ministration, accounting, graphics, print- Family Programs, Inc., a syndicated radio The Bible is repeatedly and slowly ing, computer, cassette, and engineering ministry in Paradise, Calif. 18 DECEMBER 1990 RELIGIOUS BROADCASTING 99 ANNUAL 48 th January 25 - 29 CONVENTION NATIONAL RELIGIOUS BROADCASTERS 1944 Since EXPOSITION Washington D.C. 48 ANNUAL CONVENTION OF Sheraton Washington Hotel, Washington, D.C. Dear Friend, Success and growth have prevailed in religious broadcasting! In the past decade, the number of religious radio stations has grown 69 percent. In that same period, television stations carrying religious programming have increased by over 1000 percent. According to a recent issue of Fund Raising Management, religious charitable giving increased almost 13 per- cent in 1989, to an estimated $54.32 billion. At the center of this dynamic growth is National Religious Broad- casters, an association representing over 75 percent of the religious broadcasting in the U.S. and the world. From January 25-29, the leaders in religious broadcasting will gather in the nation's capital. They will set the agenda of religious broadcasting for 1991 and the decade ahead. Last year's convention drew over 7000 and NRB 91 promises to be bigger and better. We cordially invite you: To meet face-to-face with radio and TV executives, top denominational leaders, musicians, pastors, and those FRIDAY JANUARY 25, 1991 7:00 PM OPENING FELLOWSHIP GENERAL SESSION BALLROOM Proghlights Speakers: Chief Justice Warren Burger (Ret.), Joseph M. Stowell III, President, Moody Bible Institute, Chicago, IL Music: African Children's Choir, The Nelons Chief Justice Warren Burger (Ret.) SUNDAY JANUARY 27, 1991 10:00 AM 2:00 PM MORNING WORSHIP SERVICE GOSPEL CONCERT BALLROOM (BNRB) Speaker: Martin DeHaan, BALLROOM Radio Bible Class, Grand Rapids, MI Music: Day of Discovery Singers HISPANIC CONCERT (HNRB) COTILLION Larnelle Harris Martin DeHaan MONDAY JANUARY 28, 1991 8:00 AM 12:30 PM TV GENERAL SESSION INTERNATIONAL LUNCHEON BALLROOM BALLROOM Speaker: John Ankerberg Speaker: Dr. Peter Kuzmic, The John Ankerberg Show, Principal of the Evangelical Chattanooga, TN Theological College, Osijek, Yugoslavia Music : African Children's Choir, Ken Medema Dino Kartsonakis Dave Dravecky TUESDAY January 29, 1991 7:00 AM CONGRESSIONAL BREAKFAST BALLROOM Speaker: Dr. Jerry Falwell, Old Time Gospel Hour, Thomas Road Baptist Church, Lynchburg, VA Music: Old Time Gospel Hour Trio Co-Sponsor: Thomas Nelson Publishers, Nashville, TN Jerry Falwell Steven Curtis George Bush NATIONAL RELIGIOUS BROADCASTERS January 25 - 29, 1991 who are just entering the industry. Attend workshops that cover the practical aspects of broadcasting, advertising, fundraising, radio and TV programming, evangelization through the media, and how the broadcaster can make a difference in social issues such as urban deterioration and reaching youth in America. And visit with over 250 exhibitors in the 100,000 square foot exhibit hall. This is the largest trade show of its kind with the latest in electronic equipment, print media, and programming ideas. In addition, general sessions will feature outstanding speakers, personalities, and the best in Gospel music. Don't miss this once a year opportunity! You will be invigorated and revived spiritually. Sincerely, E. Brandt Gustavson, Executive Director SATURDAY JANUARY 26, 1991 7:00 PM EVENING GENERAL SESSION BALLROOM Speakers: Jerry Johnston, Jerry Johnston Association, Overland Park, KS Kay James, Assistant Secretary of Health and Human Services, Washington, D.C. Music: Ray Boltz Co-Sponsor: SpaceComSystems, Tulsa, OK Jerry Johnston Kay James 7:30 PM SUNDAY EVENING GENERAL SESSION "A Concert of Prayer" Speaker: David Bryant Music: Steve Fry, Babbie Mason Clifton Davis David Bryant 7:00 PM EVENING GENERAL SESSION BALLROOM Speakers: Charles Colson, Prison Fellowship Ministries, Washington, DC, Dave Dravecky Music: Tony Melendez, Dino Kartsonakis Co-Sponsor: SpaceComSystems, Tony Melendez Charles Colson Tulsa, OK 2:00 PM 7:00 PM PRESIDENTIAL ANNIVERSARY BANQUET GENERAL SESSION BALLROOM BALLROOM Speaker: Rex Humbard Speakers: George Bush Music: GLAD, Gerard Garno (Invited), President of the United States Jerry Rose, President, NRB Music: Tony Melendez, Steven Curtis Chapman Rex Humbard NRB 1991 HOUSING AND TRAVEL SHERATON OMNI SHOREHAM SAVOY SUITES WASHINGTON HOTEL HOTEL HOTEL 2660 Woodley Rd. at 2500 Calvert St., NW 2505 Wisconsin Ave., NW Connecticut Ave., NW Washington, D.C. 20008 Washington, D.C. 20007 Washington, D.C. 20008 Room Rates: Single $99 Room Rates: Single $69 Room Rates: Single $99 Double $117 Double $69 Double $117 Information Needed to *If a credit card is not used, a deposit Make Reservations needs to be sent to the hotel within 15 1. Name of convention days of receipt of confirmation. 2. 1st, 2nd, 3rd choice of hotel 3. Arrival/departure dates NRB 91 Housing Bureau 4. Number of rooms required Phone: 1-202-842-2930 5. Type of room (single, double, etc.) 1-800-535-3336 (U.S. & Canada) 6. Number of persons in party 7. Arrival time 8. Credit card name, number, and Confirmation: expiration date* Regardless of how reservations are 9. Names of all occupants of room made, all hotel confirmations will be 10. Address sent by mail. These confirmations are in 11. Telephone number addition to, and separate from, conven- tion registration confirmations. Media Travel U.S.A. is the official agency of the 1990-91 NRB Conventions. Specializing in the travel needs of broadcasters, Media Travel U.S.A. is teaming up with Delta and American airlines to provide for the travel needs of attendees and exhibitors to all NRB and other broadcast industry conventions. For complete informa- tion and to make reservations, call (800) 283-TRIP [in Florida (407) 575-7600]. ARRIVAL D.C. WASHINGTON sit down, as it were, at the kitchen table or in the by Elisabeth Elliot passenger seat, and simply talk to people. I supposed I was talking to women - what man wants to listen to a woman anyway? Surprise! Lots of men will listen if they think the B ecause I almost never turn on a radio in woman isn't throttling them, trying to prove the house (and my car radio is a poor something, trying to demonstrate "equality" or one) I find it hard to believe there are some other partisan or political notion that the millions who not only turn on radios, but even Bible doesn't teach us to value. millions who hardly ever turn them off. The plain old truth, even though spoken by I guess that a good deal more than half of a woman to women, turns out almost all the time those listeners are women, many of them oc- to be applicable to everybody. And when you cupied in their kitchens or laundries, cooking, come to think about it, what Jesus said was, too, washing, ironing, and caring for children. Many wasn't it? His messages laid hold of the con- are lonely women, single, widowed, divorced, sciences and hearts of all who were willing to Elisabeth Elliot ill, old. They long for a voice to speak directly, listen. intimately, sympathetically to them. The Water of Life is for all men as well as No thought of ever being such a voice on for the much-married Samaritan woman. The the airwaves had ever entered my head when Jan "You must be born again" is spoken not only to Anderson (who is now Jan Wismer, and my an- a Jewish ruler but to me. nouncer) suggested to me that I ought to do a An old man wrote that he had made a little short (maybe five-minute) daily program. She garden and called it "Gateway to Joy." Even lit- took it upon herself to make the proposal to the tle kids are listening. One six-year-old boy told folks at Back to the Bible in Lincoln, Neb., and his mother, "It's Saturday. Only two more days they accepted it - only it must be 15 minutes, and we'll hear Elisabeth Elliot!" not five, they said. Letters have come from long-distance truck I believe with all And so began Gateway to Joy. Back to the drivers, prisoners, men and women newly my heart Bible had hoped for 50 stations in the first few widowed, homeschoolers, a retired missionary, a months, instead there were a hundred. Mail that every house painter whose entire crew tunes in every began to come in at a rate the organization day, and, oh so many from stay-at-home mothers experience in couldn't keep up with without additional staff. who heave a huge sigh of relief to hear some- life, if offered I was overwhelmed. I tried to answer every body say "You're doing the right thing!" to Him, can letter forwarded to me - I've always believed Sometimes they're letters of criticism or ar- become a simple courtesy requires it. But it became a "gateway" to joy. physical impossibility. I answer as many as I can. My purpose is to love Christ and to make Him loved. Gateway to Joy: A Program For Women I believe with all my heart that (and everyone else!) every experience in life, if offered gument, but not often. Most are letters of deep to Him, can become a "gateway" to joy. Nothing gratitude from earnest people to whom the daily happens which does not constitute God's loving relating of the changeless Word to their tur- call - to learn to know Him and thank Him, to bulent, changing lives makes very deep, very trust Him, to make of the happening an offering. clear and practical and unavoidable sense. I try to show how the Gospel is the Gospel - good news for all of us, all of the time, Elisabeth Elliot is the host of the Back to the Bible relevant, alive, piercing to the very heart of our daily radio program Gateway to Joy and the author of several books, of which the most recent is A need, whether it be a desperate one or every Path Through Suffering. She lives in Magnolia, day's most quiet one. I try not to preach but to Mass. RELIGIOUS BROADCASTING DECEMBER 1990 27 by Frank Minirth and Paul Meier Realizing that pastors do 80-85 percent of the counseling in the United States, we also planned to spend time training pastors in coun- seling at a local seminary. Today, we still teach S ince becoming friends in medical school in the 1960s (we were "cadaver mates") and produce educational resources to benefit and business partners in the 1970s, we those in the helping professions. have shared a mutual desire to help hurting people and to have a ministry for Christ. We A New Opportunity for Ministry wanted to have a real impact for the Lord We knew that when people are physically, through our careers and lives. emotionally, and spiritually healthy, they can be We dreamed of different ways we could do more effective for Christ. God has provided this. First, we reflected on the major influences many channels for us to have an impact on that had been determining forces in our lives. people's lives in this way. But God was soon to We needed to have a clear, realistic un- open a door through Christian radio that would derstanding of who we were before we make it possible for us to reach many more could set personal goals. The influences people. We could minister to thousands, even The On we identified included circumstances, millions, of people instead of just helping the choices, Christian groups, formal educa- few who could physically come to the office for tion in medicine and theology, and spe- treatment. We first went on the air as guests on a local radio talk & Off-Air Ministry show in the late 70s. In 1983, we went nationwide with a five- minute program, Psychiatry and You. Of The Broadcaster But by far our most excit- ing opportunity came as a result of our joining the Moody Broadcasting Network (MBN) cial individuals who gave us stability and en- in 1985 with a nationwide call-in program couragement. designed to answer listeners' questions in the But, most importantly, the act of trusting area of psychiatry and counseling. The Minirth- Christ formed the foundation of our personal Meier Clinic program has allowed us to share lives, careers, and ministries. We are committed practical, "down-to-earth" principles from a to knowing Christ and making Him known. biblical perspective. Frank Minirth Sharing the message is the major purpose God has for us. The Minirth-Meier Clinic Program All of these things worked together to We believe this program allows us to reach refine our thinking, reaffirm our convictions, people for Christ and enables us to reach in- and help us set our goals. It is a testimony to dividuals in a timely, unique, personal way. God's grace that He has used us, just average Our goal is to provide the most helpful in- people from average backgrounds, and has al- formation possible, based on a firm Christian lowed us to see many of our dreams come true. foundation. It is a total approach to healing lives by integrating sound biblical, psychological, and medical principles, and addressing each Following the Dream listener's heart, mind, and body. In 1976, we began a private psychiatric The live, daily call-in format of the program practice in Dallas. Through our practice, it was was created for the purpose of dealing with our hope to develop a standard of medical and everyday problems at the point where people are psychiatric care which would reflect our com- hurting - right now, today! Many listeners need mitment to Christ and our dedication to the help with sensitive issues such as substance treatment of the whole person as a physical, abuse, anxiety, anger, marital problems, and emotional, and spiritual being. It is our strong child-rearing. conviction that integrating Scripture into our Callers are encouraged to begin seeking a counseling, medical practice, and educational solution to what may seem an insurmountable resources is essential. problem. Callers as well as other listeners gain God has blessed us abundantly, bringing un- great comfort in discovering that they are not believable opportunities our way. We now have alone in their problems. branch clinics in 16 cities throughout the nation. James 3:1 says, "Not many of you should It is through these clinics and our Christian presume to be teachers, my brothers, because professional staff that we can help people on a you know that we who teach will be judged very individualized basis - face-to-face at their more strictly." The Christian broadcaster's individual points of need. responsibility to the listening audience is not to DECEMBER 1990 RELIGIOUS BROADCASTING be taken lightly. The following are some insights the Lord has impressed upon us. These are things we must all take to heart as we seek to serve Him through the medium of Christian broadcasting: NATIONAL RELIGIOUS BROADCASTERS 1. The teaching and commentaries need to be accurate - biblically, histori- COMPREHENSIVE BENEFIT PLAN cally, and scientifically. The information given over the air must be based on a firm Christian foundation that is true to the Word of God. It is a Christian broadcaster's objec- tive to aid listeners in attaining a healthy level of spiritual maturity. Through this help our listeners. 1 Thessalonians 5:14 identifies the following: ? Are Your Group Health Insurance dynamic and powerful medium, there are Costs Getting Out Of Control? several biblical approaches we can use to Are You At Risk If Your Plan Has to urge or exhort Financial Problems? to warn to encourage to help Under The NRB Plan, The Answer to be patient To These Questions Is 2. Those teaching or speaking need to hold firmly to the inerrancy of Scrip- "NO!" ture. Our approach is to stress the founda- tional and fundamental nature of Scrip- ture. We always measure anything from THE NRB PLAN OFFERS REAL VALUES psychology by the Word of God which is When you select the NRB Health Plan you will receive our final standard. All psychological prin- outstanding medical coverage and service at a reasonable and ciples are compared with the Scriptures stable cost. Benefits include life, medical, dental and vision and are rejected if found to be in conflict care insurance, CONTINUED ON PAGE 44 FINANCIAL STABILITY Paul Meier The Plan is fully insured by a major insurer that is rated A+ Superior by AM Best Rating Service. Once premiums are paid the employer assumes no further risk. PREMIUM STABILITY The risk is spread over a large group of employees, and premiums are "pooled." Therefore, a small employer's unfavorable claim experience will not result in a large premium increase or the cancellation of that employer's insurance, as other plans sometimes do. The escalating cost of health service necessitates rate increases, but the pooling effect gives stability to the premium structure. If you would like to find out more about the Plan, please contact: AEGIS BENEFIT ADMINISTRATORS PHONE: George R. Martin CLU ChFC (501) 227 - 8181 P.O. Box 25504 (800) 432 8910 Little Rock, AR 72221 (Circle 250 on the Reader Service Card) DECEMBER 1990 29 by Ron Hutchcraft T here is a battle raging for a generation of young people. Radio is a major bat- tleground - the forces of darkness are everywhere on the radio dial, capturing teenage hearts. The forces of Christ have barely shown up. The devil's strategy is to neutralize one generation spiritually - then he can have all the others that follow. He seeks to create a genera- tion where lost young people know nothing about Christ and Christian young people aren't living for Him. With suicide, sex, and Satanism everyday facts of life among our teen-agers, he appears to be winning that battle for teenage lives. The darkness wins, not because it is so strong, but because it is largely unopposed in the battlefields that really count. Like radio. When a teenager gets in the car, he turns on the radio. He wakes up to radio, goes to sleep with radio, and seems to have The Battle radio headphones "surgical- ly implanted in his ears." When Teenage Research Unlimited asked young people about the viewing/listening influences in their lives, the power of FM radio was clear. For A While 22 percent listened to AM radio each week, 80 percent watched Ron Hutchcraft television, and 87 percent spent weekly time with Generation tapes, 97 percent listened to How Radio FM radio every week. There is no medium that has the attention of teen-agers as FM radio does. And if we want to Can Fight fight for this decisive generation where else can we find 97 percent of them? For Young People's Lives Ron Hutchcraft talks with his young panel of experts on Saturday Night Alive. 30 But most lost teenagers don't even know lives saved, lives reborn have proven it is worth Christian radio exists. And most "found" teen- every risk. This is front lines stuff! agers consider the local Christian outlet as "my So much more needs to be done. Every mother's station." Often they feel they are hear- Christian radio station needs to join the battle for ing little that would say "listen" in their lan- this generation! It can be done with program- guage. The devil, on the other hand, knows their ming in which listening language well - and uses it to monop- olize their minds with his messages. "Michelle" wrote to me recently from a 1 Love and respect are communicated for background hostile to anything Christian. She a teenager and his world. One listener said said, "My parents would kill me if they found she listened because what she heard "was out I was writing this letter or if I got Christian not patronizing, not judging me as a mail." She found our program, Saturday Night teenager." Alive, by accident. "Michelle's" spiritual vacuum had led her to 2 Teenagers hear other teenagers. Christian radio through dial searching. She says, Thevoices of their peers say, "This is for "Most of it was over my head I didn't want people like me." to be like the radio people - dull, solemn people who never laughed or fiery pessimistic 3. There is music that captures and keeps preachers. "Michelle" was struck by the music their attention. Music is the language of this (which "wasn't funeral music") by generation, and they make a musical With suicide, sex, "teenagers - real teenagers who seemed to decision as to whether this program is for believe what they were saying" by the fact them. and Satanism every- that "you even cracked jokes." The battle for "Michelle's" life was won through radio - "You 4 day facts of life There is a block of programming (e.g. had the something I was missing. It was Jesus." -Saturday night) where young people among our teenagers, Then, "nearly two months passed before I met a know they can land for a while. Christian. Radio was my lifeline." he appears to be There are millions of "Michelles" out there, 5 The pace changes frequently (e.g. - winning that battle skimming the radio dial for the answers they discussion, music, drama, teaching, humor, need in a package they will listen to. And there phone calls). They are impatient listeners. for teenage lives. is a multitude of Christian teenagers who know there is a station where Christ is Lord - but 6 Real-world topics are approached with The darkness wins, they have passed it by because they feel there's Biblical straight talk. One young listener not because it is so "nothing for me there." expressed that he was "instantly hooked by But "Michelle" - and so many others who your no compromise, find-it-in-the-Bible at- strong, but because write week after week - are telling us that titude." I am amazed by the young people Christian radio can reach this generation. We who tell us they take notes on every it is largely unopposed have two choices - either program for them or program - "especially the verses." Kids in the battlefields forfeit them to secular radio. They will listen to really want answers. radio they will be shaped by radio. Will it be that really count. Christ's message they hear? I refer to our mail and experience because Like radio. The youth culture is, as every parent knows, that is what I know, not because one program is a separate culture - with heroes, values, lan- the answer. Hard-hitting programs for young guage, and music all its own. Like a native cul- people are Christian radio's exciting "frontier." ture in Africa or Asia, we must reach them with Together, we must courageously and creatively a missionary strategy, presenting Christ in a lan- develop a plan of attack and powerful weapons guage and package they will understand. to "seek and to save" this generation. Our little It takes some courage and vision to dedicate "beachhead" has convinced me it can be done some radio hours to reach teenagers. When the it must be done. Moody Broadcasting Network launched a Satur- A maintenance mode will cost us a genera- day night format blocked for young people, they tion. An attack mode could make the eternal dif- did some cost-counting first. They knew the ference. music tastes of the people they wanted to reach Somewhere today a "Michelle" is scanning were different from those of the people who pay her radio, in search of something that touches for Christian radio. They know that teenagers her heart. By God's grace and our commitment don't pay the bills. But they had a mandate from to reach her, she will find more than darkness on the Lord to launch into the radio battle for kids that dial. She will find Jesus. lives whatever the risks. It's a choice a trailblazing evangelist like D. L. Moody would have made. Ron Hutchcraft is the senior director for The incredible reports of lives changed, Metropolitan Youth For Christ in Wayne, N.J. RELIGIOUS BROADCASTING DECEMBER 1990 31 The radio ministry of David Virkler has grown from a borrowed basement studio in 1964 to its own full-time production facility today. by David M. Virkler It had all happened before most Christians were stirring and long before most of the world was veryone tensed as the giant sweep hand even awake. on the studio wall clock crept toward air My life's most memorable moment came a time. Informal chatter trailed off into jit- few years later when I personally received Christ tery quiet. The red light blinked on, boldy an- in a nearby church, but the brief broadcast was nouncing "On The Air." Rev. Clyde Gault, in- filed away for important reference. tense young pastor of the Beacon Gospel Taber- For several Sunday mornings, at Dad's in- nacle in my upstate New York hometown, sped vitation, we had driven the 14 miles from through his welcome and quickly introduced the Baldwinsville to the downtown Syracuse radio male quartet, which studios of WSYR, he to sing and I to watch. I cued themselves into waited in the lobby, musical gear off mike with a pitch pipe since Heir Waves: looking through the slanted, double- no pianist was avail- paned glass separat- able. Stepping in close, Hans, Art, Frank, and How I Started Paul broke into a rous- ing gospel song, blended by practice In Radio ing curious visitors from and dogged determina- gifted performers. tion. Paul, who sang That morning, Dad said, "You in that enthusiastic can come inside, but don't you laymen's foursome, was also my father. dare laugh, cough, sneeze, talk, or shuffle your Gault preached with rapid-fire delivery, urg- feet." Although I had no intention of ever ing his unseen audience to heed the claims of making any of the forbidden sounds, a sudden Christ, generously lacing his fervent message fear gripped me that all of them would somehow with Scripture. Gault's jacket slowly dampened happen at once. But if Dad would trust me, I as perspiration soaked his best and only Sunday would risk it. We walked into the studio where suit. The quartet cued themselves again, edged programs really happened. in a for a final song, and stepped back from the Thankfully, none of those distractions oc- mike, fading down while a closing an- curred while I sat alone on the risers at the far nouncement wrapped things up. side of the studio watching the pastor preach, the Quickly it was over. The red light winked quartet sing, and the cool-headed engineer brood off, Gault relaxed, and everyone breathed easier. over his many intriguing gadgets in the tiny con- It wasn't very professional, but it was obviously trol room. sincere. Farewells were said and we left for our The actual broadcast was brief. Its impact, various Sunday breakfasts and church services. although indistinct at the time, was permanent. I 32 DECEMBER 1990 RELIGIOUS BROADCASTING had witnessed a live radio broadcast. I ing the Lordship of Christ in local chur- had observed five early risers who loved ches and gospel broadcasting which can their Savior more than sleep. More per- reach millions in minutes." However, it CANADIAN sonally, it was a heady encounter with was not until 1964 that the dream of Dad's living testimony, a vital Chris- reaching "millions in minutes" inched tianity without veneer, a Christianity RADIO toward reality. willing to rise early, to use precious gas While conducting evangelistic meet- during the rationing war years so he ings in a small Pennsylvania town, the NETWORK could serve the Lord and reach the lost. host pastor asked me to speak for two During that indelible Lord's Day weeks on a free daily program shared by broadcast, it had dawned on my impres- the local ministerium and aired on the sionable young mind that the miracle of town's single commercial AM station. Let your radio ministry radio had sped the essence of their devo- Every listener could hear only that sta- reach out to Canada! tion to an unseen and unnumbered tion because of the town's relative isola- central New York audience. My vision tion and the towering hills. for a radio ministry began that morning I assumed that Christians would From Newfoundland to when I was ten years old. seize this fantastic evangelistic tool British Columbia, radio Twenty-five years after that Sunday which could effectively reach such a stations across Canada morning excitement, The Word and the captive local audience. The pastor had World, a program of biblical commentary no broadcast enthusiasm, but at my urg- broadcast a wide variety and interview, would begin airing on ing he inquired about the station's rates. of devotional programs. nearby WMHR-FM from a high hill on Not even the super bargain of 50 cents a the outskirts of Syracuse, significantly minute changed his mind. I suspect that For more information on expanding our growing radio ministry. in his boyhood his father had never Today, WMHR is one of 40 outlets taken him to an early morning live radio Canadian Radio, including airing The Word and the World. broadcast. markets, rates, and An interim boost between that first Several months later, my personal impression and its later implementation negotiations with the station were final- availabilities, please call came from radio ministries at North- ized. On Sunday morning, April 12, Will Hawking at: eastern Bible College when live Morning 1964, the first broadcast of The Word Meditations and Sunday evening broad- and the World, then a half-hour program, casts originated from the school, where I Specialized Media Sales was aired over WFRM in Coudersport, Pa. The 30 minutes cost $12.60, less Suite 502 than fifty cents a minute, a stupendous The actual broadcast 90 Eglinton Ave. East bargain. It began at 7:30 a.m., about the was brief. Its impact, same time that the six of us had watched Toronto, Ontario although indistinct at the second hand sweep toward air time M4P 2Y3 20 years earlier. the time, was permanent. Or were there seven in the studio I had witnessed a live that early Sunday morning in 1944? Phone (416) 480-2300 Jesus reminded His followers that where radio broadcast. I had Fax (416) 480-2749 two or three gather in His Name, He observed five early would be there. Six of us had met in risers who loved their Jesus' name in the context of early Specialized Media Sales is a Division of morning live radio evangelism to fulfill Savior more than sleep. Hawking & Cole Incorporated. We His command to "Go into all the world." provide broadcast ministries and their By faith, godly men have always agencies with information and service seen and obeyed "Him who is invisible," regarding Television, Radio, and Print was studying for the ministry. as Hebrews 11:27 states. I saw only throughout Canada. During my five-year pastorate fol- those who saw Him. However, through lowing graduation, Rev. Paul Anderson them, God was lighting a fire in my returned from an evangelistic crusade in heart that would still burn long after the Costa Rica and asked my help to fulfill a igniting spark had flickered out. I didn't understand it then. I do promise he had made to begin a follow- now. up radio ministry. We produced broad- SMS casts which went into Panama and the David M. Virkler is the founder and director British West Indies, as well as Costa of Dedication Evangelism, Inc., in Towaco, Rica. N.J. Besides The Word and the World, he SPECIALIZED In 1961, I left my pastorate to estab- produces NEWSpoint, a daily, one-minute commentary currently aired 1300 times per MEDIA lish Dedication Evangelism, declaring in month. The above article has been my resignation message that I would be reprinted with permission from What God SALES "dividing my time between present- Did For Me, Mildred Stone, ed. (Circle 140 on the Reader Service Card) RELIGIOUS BROADCASTING DECEMBER 1990 33 INSIDE NRB Black Tie Is Optional At The dent, according to the Baptist Press, Resolution for the U.S. Military in the NRB 91 Anniversary Banquet several of the evangelical leaders said the Middle East. invitations to the homosexual leadership Introduced into the House and Senate PARSIPPANY, N.J. (NRB) - Or- had caused more distress in the churches by Representative John Duncan of Ten- ganizers of the 48th Annual National than any other action taken by the Ad- nessee, the resolution called for November Religious Broadcasters Convention & Ex- ministration. Homosexual activists had 2 to be set aside as the day of prayer. Ac- position (NRB 91) have announced that been invited to the Hate Crimes Statistics cording to Dr. Gustavson, the President both semi-formal and formal (black tie) Act signing in April and the Americans was extremely willing to lend his support wear are acceptable at the 48th Anniver- With Disabilities Act signing during July. to the bill. sary Banquet. The gala banquet will be In response to the issue being raised "It was an opportunity to express to held in the Sheraton Washington Ballroom by the evangelicals, based on a report by Mr. Bush the fact that millions of evangeli- on Tuesday evening, January 29, at 7 p.m. the NAE, President Bush reportedly said, cals are praying for him in his role as Com- The event will be the culmination of "I was not overly thrilled when [the invita- mander-in-Chief," explained Dr. Gustav- NRB 91, which runs from January 25-29 tion to gay activists] happened. A signal son. "I asked for his approval for the Day at the Sheraton Washington Hotel in the was put out that we're condoning that life- of Prayer Resolution and also asked for his nation's capital. Rex Humbard will be the style, which caused an understandable help in promoting awareness of it. Anniversary Banquet's main speaker, with furor." "Even with a very tight schedule, Mr. music provided by GLAD and Gerard On the matter concerning the funding Bush made a recorded message the very Garno. For more information about the of controversial art via grants from the next day which was released to over 1100 banquet or other convention events, please NEA, the evangelical leaders expressed callers to the White House," Dr. Gustavson contact convention coordinator Elaine disappointment over the President's no- noted. "Many of those calls came from Sutherland at (201) 428-5400. restriction approach to funded artwork. In NRB-member radio stations that were ur- addition, the NAE's Dugan called for the ging their listeners to participate in the day NRB Executive Director Plays resignation of NEA chairman John of prayer." Role In Presidential Meeting Frohnmeyer. The group of evangelical leaders also PARSIPPANY, N.J. (NRB) - More During the meeting, President Bush expressed its appreciation for the than a dozen evangelical leaders, including was given some of the photographic "art" President's pro-life stance on the abortion National Religious Broadcasters (NRB) produced via an NEA grant. According to issue. President Bush, however, was en- executive director E. Brandt Gustavson, the NAE, the President grimaced and said, couraged to take an even more visible met with U.S. President George Bush on "Funding of this filth has no place we stand as an advocate for the unborn. In ad- October 30 to express their concerns in will fight it in every way possible." Presi- dition, the President was asked by SBC regard to recent actions by the Administra- dent Bush, however, reaffirmed his op- president Morris Chapman to give a five- tion towards moral issues. position to restrictions on art funding minute pro-life address via national Held in the Roosevelt Room of the saying he opposes censorship. television on Sanctity of Human Life Sun- White House, the meeting dealt with the The church leaders went on to express day, January 20, 1991. presence of homosexual leadership at two their prayerful support for the U.S. troops At the close of the meeting, the group Presidential bill signings this year, funding serving in Saudi Arabia and the Middle asked Chapman to close the meeting in for the National Endowment for the Arts East as part of Operation: Desert Shield. prayer, which he did, praying for the Presi- (NEA), the crisis in the Middle East, and Dr. Gustavson requested the President's dent, the nation, and a peaceful resolution the abortion issue. signature on a National Day of Prayer to the crisis in the Persian Gulf. Attending The meeting was requested by the Na- tional Association of Evangelicals (NAE) and the Christian Life Commission of the Southern Baptist Convention (SBC). Robert Dugan, director of the NAE's office of public affairs, and Richard Land, chair- man of the SBC's commission, served as primary spokesmen for the evangelicals. Dr. Gustavson was appreciative for the opportunity to meet with the President and bring the evangelicals' concerns to light. He noted, "Mr. Bush was very open to hear our concerns and to express him- self about them. Gov. (John) Sununu also gave helpful input to the issues presented. We left with the feeling that we evangeli- cals will have considerably more access to the White House principals and staff." Prior to the meeting with the Presi- Evangelical leaders met with President Bush at the White House on October 30. 34 DECEMBER 1990 RELIGIOUS BROADCASTING than 15 million people. God's Love In Action and Every Home For Christ provided training for believers in the Soviet Union and Romania to make a gospel presentation in every home of each city where Tippit preached. Over 50,000 responded to the literature distribution in Moldavia by enrolling in a Bible correspondence course. Just prior to Tippit's arrival in Kishinev, every member of the Moldavian Parliament was presented with a Bible and an invitation to the evangelistic meetings. Tippit officially presented the mayor, president of the city council, and members of the council with a Bible in the Mol- davian language. Tippit had been arrested during 1974 in the Soviet Union and two years ago in Romania for preaching the Gospel. He Dr. Titus Coltea and Sammy Tippit (left and center, respectively) present a Bible to stated, "For me to have been arrested in Stephan Koshanu, mayor vice president of Kishinev, Soviet Moldavia. these countries previously for preaching the Gospel, and now to preach in the great stadium in the Republic of Moldavia. Soviet television beamed Tippit's mes- stadiums and on television - it is truly a Thousands responded each evening to sages throughout Moldavia, eastern miracle of God." place their personal faith in Jesus Christ. Romania, and parts of the Ukraine to more THIS IS MEDIA MONITOR WITH REED IRVINE AND CLIFF KINCAID HIGH COURT TO HEAR 'RIGHT-TO-LIE' CASE The Supreme Court has just given a his mouth. She wrote, for instance, that so long as they are "rational interpretations major victory to anyone who believes that Masson called himself "an intellectual gig- of ambiguous remarks" or don't alter the the American media should be accurate in olo." She also wrote that he told her he in- "substantive content of unambiguous re- what they report. It has agreed to review a tended to turn Freud's old home, now a marks." A dissenting Judge, Alex Kozinski, lower court decision that decreed, in effect, museum, into a place of "sex, women and charged that his colleagues were putting that journalists have the right to lie-that fun." There were other outlandish state- their" benediction on the practice of fabri- they can put quotations around sentences ments attributed to Masson as well. cating and doctoring quotes The right to that were not actually spoken by the persons Masson claimed foul-that author Janet deliberately alter quotations is not, in my they interview. Malcolm made up the quotations. He sued view, a concomitant of a free press." The This astounding opinion came out of a for libel and asked $10 million damages. But Supreme Court apparently is troubled by Federal appeals court in San Francisco, in a a court in San Francisco threw out his suit, implications of the "right to lie" decision libel suit brought against the New Yorker claiming that even if the quotes were not as well, and now has voted to review the magazine and one of its writers, Janet Mal- literal, they conveyed the intent of what he case-to see if Masson's original libel suit colm, and the publishing house of Alfred A. said in the interviews. We note in passing should be brought to trial. Knopf. that writer Malcolm taped most of their 40 Where are big media companies on the The offended party was Jeffrey Masson, hours of interviews-but admitted thesechal- journalists' right-to-lie issue? Silence. a psychoanalyst who did extensive work on lenged statements and others were not made AIMO the methodology of Sigmund Freud. Mal- in front of a recorder. colm interviewed Masson at length for the The San Francisco appeals court upheld A three-minute radio commentary available five days a week as a public service. For a New Yorker articles which were later pub- the dismissal-and this is where the "right to sample tape, please call Deborah Lambert lished in book form by Knopf. lie" element enters into the case. The court ACCURACY IN MEDIA Masson claimed the writer put words in said that a writer can use inexact quotations 1275 K Street, N.W., Washington, D.C. (202) 371-6710 (Circle 145 on the Reader Service Card) RELIGIOUS BROADCASTING DECEMBER 1990 37 Christian TRADE TALK BestSellers! CLOTHBOUND The Evangelical Council for Finan- Speaking from Psalm 23, Dr. Graham cial Accountability's (ECFA) Board of gave a straightforward gospel message to *(1) 1. The Grace Awakening, Charles Swindoll, Word Publishing Directors has announced the appoint- the group consisting of both Protestants 2. The New Millennium, Pat Robertson, Word Publishing ment of Clarence Reimer to the posi- and Catholics. 3. "Good Morning, Holy Spirit, Bennie Hinn, tion of interim president of the ECFA. Thomas Nelson Publishers 4. The Two Side of Love, Gary Smalley and John During the last three years, Reimer WPIT-FM/Pittsburgh, Pa., began its Trent, Focus on the Family Publishing (Word) served ECFA as its director of member (2) 5. The Applause of Heaven, Max Lucado, "Prayers For Peace In The Middle East" Word Publishing review and compliance. Reimer assumed campaign on November 14. WPIT, (3) 6. Love Is a Choice, Robert Hemfelt. Frank Minirth, and Paul Meier, Thomas Nelson his new responsibilities as of November known as "Pittsburgh's Family Station," Publishers 1 following the announced resignation of (5) 7. My Utmost for His Highest, Oswald Chambers, and Family Bookstores are sponsors of Barbour & Co., Discovery House Publishers, Arthur Borden, president of ECFA for the event and are encouraging in- G.R. Welch Co. Ltd. (4) 8. Love Hunger, Frank Minirth, Paul Meier, the last nine years. Among his many ac- dividuals to sign their names with a brief Robert Hemfelt, and Sharon Sneed, Thomas complishments with ECFA, Borden message on one of five banners on dis- Nelson Publishers (8) 9. Tom Landry: An Autobiography, Tom oversaw the organization's rapid growth play at participating Family Bookstores Landry with Gregg Lewis, Zondervan Publishing to over 650 members, adoption of or at the studios of WPIT-FM. Red ink is House, HarperCollins Publishers (6) 10. Love for a Lifetime, James Dobson, landmark fundraising standards, and the being used to write the names and mes- Multnomah Press (7) 11. Comeback, Dave Dravecky with Tim Stafford, administration of the National Religious sages on the white and blue banners that Zondervan Publishing House, Harper San Broadcasters' Ethics and Financial In- Francisco are available for signing through Decem- 12. Courtship After Marriage, Zig Ziglar, Oliver- tegrity Commission (EFICOM). ber 8. The banners will then be shipped Nelson Books, (Thomas Nelson Publishers) (9) 13. Honest to God?, Bill Hybels, Zondervan to the troops participating in Operation Publishing House American Christian Television Sys- Desert Shield. For more information, call 14. Eternal Security, Charles Stanley, Thomas Nelson Publishers tem (ACTS) of Fort Worth, Texas, has (412) 281-1900. (13) 15. The Kingdom of God Is a Party, Tony Campolo, Word Publishing appointed Cade Garrison as the western 16. Kids Who Carry Our Pain, Robert Hemfelt and regional manager of its network. Formed Jack Odell, announcer, writer, and Paul Warren, Thomas Nelson Publishers 17. Children at Risk, James Dobson and Gary in May 1984, ACTS carries family- director of Pacific Garden Mission's Bauer, Word Publishing 18. Wisdom, Larry Lea, Thomas Nelson Publishers oriented programming, as well as a wide (PGM) radio drama Unshackled!, was (19) 19. The Focus on the Family Guide to Growing a range of Protestant, Catholic and Jewish honored earlier this year by the mission Healthy Home, edited by Mike Yorkey, Wolgemuth & Hyatt, Publishers programs. Garrison will work with chur- for his 37 years of affiliation with the (10) 20. The Man in the Mirror, Patrick Morley, ches, cable systems, and television sta- gospel broadcast. On the occasion of his Wolgemuth & Hyatt, Publishers tions in the western United States to 75th birthday, Odell was presented a ser- PAPERBACK market the network and help organize vice plaque by PGM superintendent *(4) 1. Julia's Last Hope, Janette Oke, Bethany House Publishers churches into local ACTS boards. For David G. Saulnier. Odell succeeded (1) 2. This Present Darkness, Frank Peretti, more information, call (817) 737-4011. Eugenia Price as writer/director of the Crossway Books (2) 3. Piercing the Darkness, Frank Peretti, broadcast in 1955, having begun as an- Crossway Books 4. Jerusalem Interlude, Bodie Thoene, Bethany Mary Anne Skeba, art director for nouncer two years earlier. The Un- House Publishers Cornerstone TeleVision, Inc. (CTV), was shackled! series, which features true-life (7) 5. The Calling of Emily Evans, Janette Oke, Bethany House Publishers recently presented with the Broadcast stories, began in September 1950 and is (3) 6. The Blessing, Gary Smalley and John Trent, Designers' Association 1990 Silver now heard on more than 860 stations Pocket Books (10) 7. More Than a Carpenter, Josh McDowell, Award for Scenic Design in the world-wide. Tyndale House Publishers, Walker & Co. (8) 8. Joshua, Joseph Girzone, Macmillan Publishing Co. Local/National Set Design category. The (5) 9. Becoming a Woman of Excellence, Cynthia Heald, NavPress award was given for Skeba's set design WSFJ-TV 51/Thornville, Ohio, has 10. Good Grief, Granger Westberg, Fortress Press of Project 90, a program produced local- appointed Ed Griffis as its new program (Augsburg Fortress, Publishers) (6) 11. Stick a Geranium in Your Hat and Be ly and syndicated on two satellite sys- director. Griffis has held several Happy!, Barbara Johnson, Word Publishing tems and several television stations. programming, production, sales, and (13) 12. Hinds' Feet on High Places, Hannah Hurnard, Tyndale House Publishers, Walker & Co. Skeba was among 2700 entrants. to the management positions in radio, (9) 13. A Daughter of Grace, Michael Phillips and Judith Pella, Bethany House Publishers competition. television, and print media. Most recent- 14. The Satan Seller, Mike Warnke, David ly, he served as station manager for Balsiger, and Les Jones, Bridge Publishing (11) 15. Riders of the Silver Rim, Brock and Bodie Evangelist Billy Graham held a WEFC-TV 38 in Roanoke, Va. For more Thoene, Bethany House Publishers special worship service November 11 on information, call (614) 833-0771. (20) 16. Stress Fractures, Charles Swindoll, Multnomah Press the flight deck of the U.S.S. Cushing, a (18) 17. Mere Christianity, C.S. Lewis, Macmillan Publishing Co., Walker & Co. naval destroyer which had just arrived in Effective January 1, Steve Brown (17) 18. Prayers That Avail Much, Word Ministries, Harrison House Hong Kong from the Mediterranean will no longer pastor the Key Biscayne 19. Preparing for Adolescence, James Dobson, after three months of support for Opera- Presbyterian Church in Key Biscayne, Regal Books (Gospel Light Publications), Bantam Books tion Desert Shield. Dr. Graham was Fla. Brown, who is the continuing host 20. The Last Confederate, Gilbert Morris, Bethany piped aboard and had honors rendered, of the Key Life radio program, cited a House Publishers *Last month's position given the rank equivalent of a four-star heavy writing and speaking schedule as This list is based on actual sales in Christian bookstores in the admiral while on the ship. He personally cause for his resignation. He has pas- United States and Canada during October. All rights reserved. Copyright 1990 CBA Service Corporation and Spring Arbor met with nearly every one of the several tored the church for 17 years. Distributors. Distributed by Evangelical Christian Publishers hundred officers and crew in attendance. Association. 38 DECEMBER 1990 RELIGIOUS BROADCASTING PROGRAMMING ISSUES According to various studies on the my observation over the years that there that their church should start a radio sta- growth of the broadcast industry as a is an attitude displayed by many station tion in the same manner that they decide whole, religious stations, particularly owners that the equipment must be the to start a bus ministry. non-commercial FMs, are clearly lead- finest money can buy with little regard The central motivation often is ing the way. In other words, more new for the most important facet of the sta- driven by what the station can do to Christian-formatted stations are signing tion - the people. promote their church or school as op- on the air than any other single format posed to the bigger picture of what in the country. Hire Professional Staff Christian radio can do in the community That should be cause for rejoicing. Think about it for a moment. If a at large. Pre-conditioned format But before you shout a hardy "hal- studio is equipped with $100,000 worth prejudice is also prevalent in many start- lelujah," I submit several suggestions of gear, including every bell and whistle up operations. for consideration. Hopefully, these sug- imaginable, but behind the mike and For example, there may already be gestions will challenge those of you who morning drive is someone whose sole several inspirational-type stations in a are fortunate enough to be involved in experience amounts to being a DJ in a given market, but because the particular formulating a new start-up broadcast local roller skating rink, what kind of church or organization starting this sta- facility. sound is the station likely to have? tion has conservative taste, it is unlike- When planning your station budget, ly that any other format will ever be con- remember that a quality, professional sidered. There is already so much format Christian Radio: staff is one of the most important invest- duplication in American Christian radio. ments you can make. New niches need to be filled, but Do It Right There also needs to be an ample that requires an open mind and the set- amount of funds built into the initial ting aside of any personal agenda or budget for other programming enhance- desire to please one's limited circle of From The Start! ments so the station can sound first class influence, such as friends, members of from the first day of operation. In addi- the board, or church members. Often tion to experienced professional person- these groups seem to be focused solely by Bob Augsburg nel, be sure to secure an appropriate on raising the funds to build the radio Jingle/ID package, voice-over drops, station with very little insight of what to and a production music and sound ef- do once it is on the air. Deliver Quality fects library. Programming Make Changes Now If nothing else but our title is read See The Big Picture Reflecting back to the mid-1970s, this month, it probably would be suffi- Another observation I have made in when I became involved in Christian cient to communicate the message that talking to soon-to-be station owners is radio, to the present, we have certainly is burning inside of me. I cannot em- experienced a healthy growth from a phasize enough the importance of doing quantitative perspective. There are over things right from the start. 1000 religious stations in the United Bear in mind that the States. However, if we could somehow Does that mean we must equip our stations with the very finest state of the see a graph of the quality level of Chris- art equipment and impressive lobby fur- majority of listeners will tian radio, I'm afraid we would see how much work still needs to be done. nishings? Not necessarily. Although it is rarely, if ever, pay a visit I believe that in the mid-to-late- important to keep in mind that the professional layout and appearance of to your station. Their 1990s we are going to see a reduction in your station will facilitate employee the amount of stations programming productivity and enhance credibility in opinions will be formed Christian formats but a higher commit- the minds of visitors, the most important ment to professionalism. The facet of your ministry is the on-air almost exclusively marketplace, both commercially and product you are going to deliver. non-commercially, will demand a Bear in mind that the majority of lis- by what they hear on quality product. To quote a line from the teners will rarely, if ever, pay a visit to new gospel tune recorded by The their $40 clock radio Winans: "It's time time to make a your station. Their opinions will be formed almost exclusively by what they every morning. change and we are the people who can hear on their $40 clock radio every do it." morning. I'm not, however, trying to minimize the importance of good reli- Bob Augsburg is president of Program- able equipment. ming Plus, a firm which produces The Obviously, even the most skilled the lack of understanding in even the Monthly Supporter promo package for Christian radio stations across America. mechanic must possess the necessary basics of radio operations. Often, well- He is also president and general manager tools to do quality work. But, it has been meaning pastors and lay leaders decide of WAYJ-FM in Fort Meyers, Fla. RELIGIOUS BROADCASTING DECEMBER 1990 39 MUSIC MATTERS CENTURIES OF THE CELEBRATING "THE MAJESTY REASON FOR THE AND SEASON" GLORY C enturies of celebrating the birth of our Savior have produced a THE BIRTH OF JESUS CREATED rich array of music that stretches AND A CELEBRATION OF CHRISTMAS ToM back in time. The variety of recordings available this Christmas season reflects of Christ and all that it means to self place this long-playing recording far, that array - everything from medieval mankind. In listening to the Christmas far above the category of "just another to modern is represented. music available this year, it seemed there collection of carols." Many of the artists involved in were two ways to achieve a fresh sound: The Majesty and Glory of Christmas creating these recordings have worked concoct something new or rediscover old gives us a panoramic view of the musi- hard to achieve quality and freshness, treasures - this recording has done the cal inspiration resulting from 2000 years which is no easy task because depart- latter. of contemplating the birth of our Lord. ment stores, commercials, and TV spe- To quote from the introductory Medlies of hymns and carols are cials flood our ears with the traditional notes that come with the recording, "We grouped around themes such as "Born tunes each year. hope we have used just enough of the Today," "Rejoice," "A Gift From God," However, I think that there will al- ancient to give the whole project a sense and "The City of David." ways be something special in how Chris- of rootedness, and enough of the con- These themes build to a climax in tian performers express these songs be- temporary to make it approachable to the final track - which is the only fit- cause as believers, they are singing modern listeners." ting finale for such a stirring collection something meaningful - straight from Maybe it's because I have played - the Hallelujah Chorus. This recording the heart. wind instruments (including the re- is truly fit for a King. - D.A.P. One of the most meaningful corder), but I love the rich interplay of Christmases I ever celebrated was when the various acoustic wind and string in- Handel's Young Messiah I was sick in bed with the flu. As I lay struments. The National Philharmonic there drifting in and out of sleep, I lis- Chamber Orchestra of London brings the produced by Paul Mills, Don Hart, tened to a Christian radio station that Neal Joseph, & Norman Miller beautiful arrangements to life with great Word, Incorporated was continuously playing Christmas skill and feeling. music and reading Scriptures related to The Ambrosian Men's Choir and W hen writing the "Hallelujah Christmas. Junior Boys Choir of Desborough Chorus," Handel was so moved that he Flat on my back and forced to slow School, Maidenstream Berks, England, wrote these words in his journal: down, I was able to meditate on the along with John Michael Talbot's own "I think I did see all Heaven before words of carols that just might have be- expressive voice make me think of the me and the great God Himself." come background music in the usual angelic choirs of heaven. And all gives Indeed, for the past 250 years Christmas busyness. In the quietness, I glory to Jesus. - D.A.P. Handel's Messiah has undoubtedly had was able to experience a joy that was much the same effect on countless lis- more than a word repetitively printed on The Majesty and Glory teners. Drawing on contemporary talent wrapping paper. This Christmas, I would of Christmas and arrangements, Handel's Young Mes- encourage you to make time to meditate on "the Reason for the Season." produced by Billy Ray Hearn - Darlene A. Peterson and Tom Fettke handel's The Sparrow Corporation The Birth of Jesus T he title of this recording says it all. A MESSIA BY JOHN MICHAEL TALBOT symphony orchestra, talented soloists, produced by Billy Ray Hearn and a choir present 42 traditional hymns The Sparrow Corporation and carols in settings that are truly majestic and glorious. Although most of J ohn Michael Talbot has researched these songs are familiar, the quality of and reconstructed beautiful Medieval the arrangements, musicianship, vocal and Renaissance meditations on the birth and instrumental solos, and recording it- 40 DECEMBER 1990 RELIGIOUS BROADCASTING What they siah was designed to appeal to a contem- Green, David Meece, Bryan Duncan, are saying! porary audience. Amy Grant and Sandi Patti (a duet), Already I can hear the purists grum- First Call, Mylon LeFevre, and Russ I have worked with Select for bling, but my advice to them would be Taff. - D.A.P. to give this rendition a chance. For this many years and I can attest to a recording is reverential to the original Christmas Instrumental very high degree of profes- even as it updates it, and the whole is sionalism and care for their certainly reverential to the Messiah Him- produced by Tom Brooks, self. Michael Coleman, and Ed Lindquist clients. They tailor each program Integrity Music, Inc. Matthew Ward, First Call, The Im- to the needs of each individual perials, Sheila Walsh, Russ Taff, Wayne P urely instrumental, I found this client. Watson, Annie Herring, Twila Paris, recording relaxing and radiant with KXEL, Waterloo, lowa Whiteheart, Cynthia Clawson, and Phil Yuletide sounds. Hymns and carols come Driscoll add their voices and musical alive with triumphant horns, delicate talent to an orchestra and choir in this Thank you for the excellent strings, and full orchestral majesty. performance which has gone on a spe- work that Select has done on be- Christmas Instrumental is a haven of cial tour. I enjoyed hearing these con- beauty and tranquility amid hectic half of KTSJ. We are indebted to temporary artists tackle the intricate and holiday schedules. - D.A.P. you always. ornamental vocal solos. Each artist or group brought some- KTSJ, Pomona, Calif. thing unique and personal to the inter- Praise & Worship pretation of the piece, giving it a beauti- Christmas The programs you have are ful texture. Handel's Young Messiah is a of good quality and fill the needs good example of both the diversity and produced by Tom Brooks, Michael Coleman, and Ed Lindquist of our listeners. Thank you for unity in Christ - the diversity of the in- Integrity Music, Inc. dividual artists and their unity in their the outstanding effort. devotion to their Lord and Messiah. - Add a worship leader and a large KGA, Spokane, Wash. D.A.P. group of enthusiastic voices to the Christmas Instrumental music and you Select has placed ap- Our Christmas get Praise & Worship Christmas. Those proximately one-third of our of you who like to sing along will want produced by Loren Balman, programs on the station. Your to join right in when this recording Michael Blanton, Terry Hemmings et al. comes through the speakers. help has been invaluable to Word/Reunion Records, Inc. Those of you who like to listen will us. An assembly of contemporary Chris- be uplifted and inspired by the en- WRFA, Tampa, Fla tian musicians is also featured in Our thusiasm of the people singing. "Tis al- Christmas. Each of the artists takes a ways the season to praise and worship traditional carol or hymn and transforms the Lord, and what better way to do it We would like it into a new creation through innovative than with Christmas carols. "O come let instrumental and vocal arrangements. us adore Him. Amen! - D.A.P. to include you Each of the songs takes on the touch among our of a handmade, heartfelt Christmas greeting. Hearing familiar carols in new PRAISE satisfied clients settings with expressive vocals made me really listen to and contemplate the words again. worship Because each song is so unique and personal, it is hard for me to name favorites, but the melancholy, velvety treatment of "God Rest Ye Merry Gentlemen" performed by Kim Hill and Select Religious Phil Keaggy (with the kind of intricately Broadcasting woven, crisp acoustic guitar you'd count Service on from such a duo) stands out, as does Roberta Flack's haunting, expressive Box 1714 "What Child is This?" Spartanburg, So. Carolina 29304 The variety and range of expression (803)585-0470 (803) 583-7946 are what make this recording. The other artists featured are Michael W. Smith, Al (Circle 200 on the Reader Service Card) RELIGIOUS BROADCASTING DECEMBER 1990 41 TECHNICALLY SPEAKING PHONIC EAR OFFERS "EASY P.O. Box 98, Buchanan, MI 49107, or call VP88 Stereo Microphone, the first model LISTENER" HEARING SYSTEM (800) 888-7151. in a new line of video production Phonic Ear has designed an "Easy Lis- microphones. The VP88 is a single-point tener" FM Hearing System for SPEAKER SYSTEM FEATURES stereo condenser microphone incorporat- auditoriums, churches, theaters, stadiums, ACTIVE SERVO TECHNOLOGY ing two independent elements to produce civic centers, and all purpose meeting The Professional Audio Division of a classic Mid-Side (MS) stereo signal. rooms. The "Easy Listener" FM broadcast Yamaha Corporation of America has intro- The VP88 incorporates two con- begins by plugging directly into the exist- duced the MS60S Monitor Speaker sys- denser microphone cartridges mounted in ing public address system. tem, which is a compact-powered, two- a coincident fashion to produce a stereo The signal is transmitted from the way loudspeaker with an 8-inch low fre- signal that is fully mono compatible. The amplifier or mixer to an audio control unit quency speaker and a bullet-type high-fre- Mid capsule faces directly forward, utiliz- by cable, then to a narrow-band FM trans- quency unit. ing a cardioid polar pattern while the Side mitter with a telescoping antenna which The MS60S features YST, a technol- element is perpendicular to the Mid ele- ment and employs a bi-directional pickup. The outputs of these elements are available to the user in either stereo or MS modes. Operating on either phantom or bat- tery power, the VP88 also offers a low-fre- showcase quency roll-off switch, shock-mounted cartridges, and a built-in pop filter to reduce pickup of unwanted noise. Lightweight and compact, the versatile VP88 can be operated as either a camera- or fishpole-mounted unit as supplied. The user net price for the VP88 is $995, which includes battery, carrying bag, foam windscreen, swivel adapter, and Y- SIGNATURE LIBRARY LEADER OSCILLOSCOPE splitter cable. For more information, con- tact: Shure Brothers Inc., Customer Ser- vices Department, 222 Hartrey Ave., Evanston, IL 60202-3696, or call (800) 257-4873. broadcasts the signals to wireless pocket ogy which, by using a negative output im- LEADER PRESENTS 100-MHz size, lightweight, and inexpensive FM pedance amplifier, yields extended low- 3-CHANNEL OSCILLOSCOPE receivers. The system may be used indoors frequency response for the size of the unit, Leader Instruments has produced a or out and there is no limit to the number and improved sound quality. The MS60S new 100 MHz oscilloscope, the Model of receivers the system can handle. measures 17-1/2 X 10-1/2 X 9-1/2 inches in 1100. The 1100 is a 100 MHz 3-channel, The Easy Listener Hearing System size and weighs 22 pounds. It has three in- dual-time base oscilloscope, featuring 6- basic package consists of one 551A and puts. trace capability with 500uV maximum one 551T Base Station, three receivers, Input one via a 3-pin XLR-type con- sensitivity and 5ns maximum sweep speed three lightweight headsets, a wall charger, nector and phone jacks are utilized for In- for easy analysis of low level and high and all appropriate accessories. For more puts two and three. The MS60S features a speed signals. information, contact: "Easy Listener" built-in equalizer with the low-frequency The 1100 is user friendly, and has all Phonic Ear Inc., 250 Camino Alto, Mill band centered at 70 Hz with +/- 8dB of of the features expected in a 100-MHz os- Valley, CA 94941, or call (800) 227-0735 control. The MS60S cabinet is constructed cilloscope, including alternate triggering, [in California (800) 772-3374]. of high impact thermoplastic, and features alternate time base, and variable holdoff. two mechanical connection points for The high intensity CRT and extensive trig- SIGNATURE MUSIC LIBRARY bracket mounting, a floor stand, a rack- gering controls provide a very bright and INTRODUCES CD COLLECTION mount adapter, or other custom mounts. stable display of even complex signals. Signature Music Library has released Suggested retail price for the MS60S TV-V1, TV-V2, and TV-H sync a collection of broadcast spot-length music is $575. For more information, contact: separator circuits allow for optimum trig- beds. Four compact disc volumes contain Yamaha Corporation of America, Profes- gering of video signals. Alternate timebase 126 themes, each with a 30- and 60-second sional Audio Division, P.O. Box 6600, allows for simultaneous observation of cut. The themes offer a wide range of Buena Park, CA 90622-6600, or call (714) vertical and horizontal TV signals. For styles. 522-9312 or (818) 986-4643. more information, contact: Mike Hoyer, Signature Music is licensed through a Leader Instruments Corporation, 380 Oser one-time payment for synchronization SHURE PRODUCES STEREO Ave., Hauppauge, NY 11788, or call (800) rights. For more information, please con- MIKE FOR VIDEO FIELD WORK 645-5104 [In New York call (516) 231- tact: Bill Mullin, Signature Music Library, Shure Brothers has introduced the 6900]. 42 DECEMBER 1990 RELIGIOUS BROADCASTING CLASSIFIEDS FOR SALE Looking for a lifetime home. Please local spot sales preferred. EOE. Resume, MIDWEST CHRISTIAN FOUNDA- reply to Box 11V, National Religious references, and photo to: NCC, 33523 TION, Oak Brook, Ill., is offering for Broadcasters, 299 Webro Road, Parsip- Eight Mile Rd. A3., Suite 130, Livonia, pany, NJ 07054. MI 48152. immediate sale, the following television equipment: 3 Ikegami HL79EAL EXPERIENCED RADIO PROFES- W/power supply and shipping case, 3 ANNOUNCERS - Ministry-minded SIONAL! Successful track record with Anton Bauer Camera Remote, 3 Canon radio personalities for all shifts on a new on-air, sales, sales management, produc- medium market full-time Michigan AM. J18x8.5 Zoom lens and 1 Sony BVH- 500 Portable 1 Inch Recorder. Call tion and traffic positions. Working Work in an enjoyable environment and knowledge of marketing, promotions, serve the Lord at the same time. EOE. Richard McKay at (708) 887-1515 or FAX (708) 887-1525. and computers. Prefer management Resume, tape, references, and photo to: responsibilities. Ready and willing to NCC, 33523 Eight Mile Rd. A3., Suite SITUATIONS WANTED relocate. (314) 893-5911. 130, Livonia, MI 48152. IF YOUR CHRISTIAN organization DJ/ANNOUNCER with 10 years on-air needs an agent to present your ministry radio experience including news, UNUSED CALL LETTERS program to television stations, call production, MD, PD, and operations MAILING LABELS Brother Bob. If your Christian TV sta- management seeks position with Chris- AM FM TV tion has need of an experienced broad- tian music station, preferably youth- dataworld cast consultant for engineering, opera- oriented. Contact Box 12N, NRB, 299 tions, sales, or management, call Brother Webro Road, Parsippany, NJ 07054. 301-652-8822 800-368-5754 Bob. For help in the purchase of TV broadcast equipment, call Brother Bob at THIRD GENERATION BROAD- (919) 985-3447. At Robert J. Pelletier, CASTER desiring to serve the Lord with BROADCAST DATABASE Associates, we're committed to helping my talents. I have a background in radio R Christian broadcasters in service to God. station ownership, management, and dataworld MAPS brokerage. I will be a great help with ac- Coverage/Terrain Shadowing EXPERIENCED MEDIUM MARKET quiring stations. I am looking for a posi- Allocation Studies Directories program director seeking aggressive con- tion in management in the southwest or P.O. Box 30730 301-652-8822 Bethesda, MD 20814 800-368-5754 temporary Christian programming posi- south central U.S. However, I will con- tion. I have strong format development sider any area. Contact Box 12J, Nation- abilities, leadership skills, and promotion al Religious Broadcasters, 299 Webro skills. Excellent references. If you need a Road, Parsippany, NJ 07054. CALL US For New and Rebuilt programmer who can make your station Radio Broadcast Equipment minister in a culturally compatible way, HELP WANTED HE HALL call Jeff Ribers at (409) 860-3385. GENERAL MANAGER - Ministry- Electronics COMMITTED CHRISTIAN BROAD- minded radio professional to lead a full- (804) 974-6466 1305-F Seminole Trail Charlottesville, Va. 22901 time commercial medium-market CASTER wants to get off the road - extensive experience in management, Michigan Christian AM start-up. Ex- perience in national and local sales. DME Associates, Inc. sales, programming, and engineering. Knowledge of FCC rules preferred. A Radio Station Broker Wishes to manage and become partner in station/group of stations. Special ex- person who can bring it all together - QUALIFIED buyers contact perience in station start-up or turn- one who's in it for the long haul. EOE. David Eshleman, Pres. 1400 College Ave., Harrisonburg, VA 22801 around of station with poor performance. Resume, references, and photo to: NCC, (703) 432-6585 FAX (703) 896-1448 I am a family man. Bottom line oriented. 33523 Eight Mile Rd. A3., Suite 130, ntial service Religious Broadcasters" Livonia, MI 48152. THE ATLANTIC BEACON Ever heard this? ACCOUNT EXECS - Ministry-minded radio sales professional to be part of a You Don't Have Any Ratings 50,000-watt Missionary Radio new Michigan medium market full-time Christian Ads Don't Work Reaching 50 million in Spanish, 10 million in English, 5 million in Creole. Covering the commercial AM station. Experience in My Ad Budget Is Spent entire Caribbean, plus Belize, parts of So Have 10,000 Secular Stations Mexico & South America, Florida, Georgia, eastern North & South Carolina, and much, Make Tracks WE CAN HELP! - LOW FEES! much more. to your nearest mailbox and send for the The Atlantic Beacon latest copy of the free Consumer Information Sales Staff Training P.O. Box 1777 Catalog. It lists about 200 free or low-cost Seasonal Promotions On Site Consulting government publications. Just send your name Wendell, NC 27591 and address to: ZOE INTERNATIONAL Phone (919) 365-5336 / FAX (919) 365-3609 Consumer Information Center CHRISTIAN BROADCAST REVENUE MAXIMIZERS Department MT, Pueblo, Colorado 81009 804-481-0648 RELIGIOUS BROADCASTING DECEMBER 1990 43 THE ON & OFF-AIR for positive and profound changes in the in the glaring spotlight of the public eye. CONTINUED FROM PAGE 29 lives of our listeners. Some of our listeners can be critical. 4. Christian broadcasters need to They actually expect us to be perfect. with them. concentrate on their own devotional and This pressure is particularly acute if we We have found that while prayer life. are involved in "live" radio programs, psychiatric research and psychological God loves for us to spend time with without the possibility of editing. studies can be helpful in assessing human Him, talk with Him. He wants to be our Closely linked to this is the fact that needs, the bottom line answers are very best friend. Since Christian broad- we are responsible. We seek to be con- provided from the Scriptures. casters are sinners saved by grace, we, scientious, both as servants of God and 3. The topic material needs to be ap- too, are tempted by improper and selfish as servants of the people to whom we plicable to daily living. motives. Just like other Christians, we minister. Responding to these respon- In today's world, Christians face need to spend time in God's Word to sibilities may lead to burnout. It is impor- many of the same complex issues and maintain a healthy perspective and to tant to develop priorities and perspectives problems that plague non-Christians. And keep our priorities with His will. in our daily lifestyles that are pleasing to they often wonder, "Where can I turn for The Word builds us up. Daily Bible God. We must make our own spiritual help?" reading and prayer will solidify our life a priority. That's where Christian broadcasters relationship with the Lord, and Scripture 5. Broadcasters need to realize that can be an important part of the answer. memory will enable us to meet the sibling rivalry has been around since the Our listeners are suffering from painful demands of even the most hectic days of Cain and Abel. relationships, grief, anxiety, addictions, schedule. Sad to say, attacks on a public min- depression, guilt, anger, and fear. As a Many Christians in media ministries istry will not likely come from non- team, we can minister to the needs of our find it hard to maintain the physical, believers, but will instead come from listeners. emotional, and spiritual balance needed within the family of believers. We must Through music, talk shows, and to prevent burnout from occurring. It is put aside our jealousy of one another, our other formats, we have an opportunity to difficult to find enough time to rest, exer- greed and competitiveness, and focus on educate, challenge, reinforce, and even cise, spend time with the family, meditate the overall purpose of our outreach to inspire millions of people every day. This on Scripture, and take care of ourselves. "go and make disciples of all nations" is not only emotionally and spiritually Why are so many broadcasters sus- (Matthew 28:19). helpful, but it can often be the catalyst ceptible to burnout? First, we are placed 6. It is important to realize that broadcasting will probably be a tem- porary aspect of one's ministry. Broadcasting offers only a brief op- 24 HOUR SATELLITE NETWORK portunity to help people. Life, itself, is WESTAR 4, CHANNEL 9 brief. It is normal to hope that someone will be doing the same thing 20 years from now; but at the same time, it is ar- rogant to make this assumption. None of PRODUCTION FACILITIES AVAILABLE us knows if we will even be living Program Production - Commercial TV or Radio tomorrow. Everything we do, day by day, Music Videos is as the Lord permits. So we should STUDIO B - 82' X 76' keep a sense of purpose clearly in mind STUDIO A - 40' X 36' and a vision for the future. Satellite Uplink Services It's a wonderfully fulfilling ex- perience to be able to help other Chris- tians so that they can be more effective WHOLESOME for Jesus Christ. And certainly a major FAMILY purpose of Christian broadcasting is to TELEVISION renew hope and peace. ENTERTAINMENT Together we can have an impact for the Lord by helping people live fruitful, KIN happy lives. The Lord has graciously blessed all of us by providing us with technology, opportunities, and biblical guidelines for sharing Christ with in- dividuals all over the world. Let us pray KEYSTONE INSPIRATIONAL that we will one day hear Him say, "Well NETWORK done, good and faithful servant" (Mat- P.O. BOX 216, WINDSOR RD. RED LION, PA 17356 thew 25:23). PH. 717-246-1682 HOURS M-F 9 AM-5 PM EST PROGRAM RATES AVAILABLE UPON REQUEST Frank Minirth, M.D. and Paul Meier, M.D., are co-founders of the nationally-known Minirth-Meier Clinics. (Circle 150 on the Reader Service Card) 44 DECEMBER 1990 RELIGIOUS BROADCASTING SPACECOM SM SYSTEMS Make your radio broadcasts soar into the 90's with reliable, crystal-clear signals that Christian Radio Networks like Ambassador, IBN, USA Radio and Moody count on. SpaceCom Systems. A new name for a new decade of excellence in satellite communications. Call 1-800-950-6690 Down-to-earth satellite solutions. TM (Circle 125 on the Reader Service Card) Who Goes There? A life without Christ looks just like this street. realize it or not, your station is on this street But where there is air to breathe, your station is every day of the year. If you take us with you, there. And where you are, we are. We're we'll do what we do best. Air Wonderful Wonderful Words of Life, the 15-minute weekly Words of Life every week. You'll like the radio outreach ministry of The Salvation Army. bright new sound of our program. Call for our Who goes there? You do. And whether you new audition kit at 404-728-1300. You and The Salvation Army Partners in Ministry SALVATION LARMY (Circle 135 on the Reader Service Card)

nara / coll_gb-spe / doc

National Religious Broadcasters Convention 1/28/91 [OA 8321] [3]

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