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Country Music Awards, Nashville 10/2/91 [OA 8329] [1]
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Country Music Awards, Nashville 10/2/91 [OA 8329] [1]
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MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection:
George H.W. Bush Presidential Records
Collection/Office of Origin:
Speechwriting, White House Office of
Series:
Speech File Backup Files
Subseries:
Chron File, 1989-1993
OA/ID Number:
13775
Folder ID Number:
13775-001
Folder Title:
Country Music Awards, Nashville 10/2/91 [OA 8329] [1]
Stack:
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26
21
6
7
(Duggan/Grossman)
September 24, 1991
Draft Two
COUNTRY.TS
PRESIDENTIAL REMARKS:
COUNTRY MUSIC
NASHVILLE, TENNESSEE
WEDNESDAY, OCTOBER 2, 1991
XXXXX PM
[Introductory acknowledgments]
After a long day, it's just great to be here -- with
friends, and personal heroes. I don't just come here as
President. I come as a fan.
You know, Country music is my window on "the real world."
In Washington, I have to sit hours on end without hearing a
breath of down-home American English. So when I want to hear
nouns and verbs, when I want to hear plain Anglo-Saxon words, I
turn to country music. Country songs never lecture about
"infrastructure;" they sing about trucks and trains and roads.
Country entertainers are as real as your millions of fans.
You treat each other as family. America is your neighborhood.
And you make great neighbors. You listen. You sympathize.
You aren't afraid to be sad or mad or glad. You don't put on
airs. Somehow, you capture emotions.
But your also serve. Country performers and hometown radio
stations create public service programs that make a difference.
Thanks to you, we'll reach the day sooner when every adult in
this country knows how to read.
2
Barbara and I will always be grateful for what you did for
our troops in the Gulf and for their families -- for the blood
drives and the letter writing campaigns and the USO shows.
It's a real joy to be with you for this celebration. It's
easy to see why America loves country music: Country music loves
America.
Thank you, and God bless each and every one of you.
#
#
#
(Duggan/Grossman)
September 24, 1991
Draft One
Country Music
PRESIDENTIAL REMARKS: COUNTRY MUSIC
NASHVILLE, TENNESSEE
WEDNESDAY, OCTOBER 2, 1991
XXXXX PM
Country music is my window on "the real world. "
In Washington, I have to sit hours on end without hearing a
breath of down-home American English. So when I want to hear
nouns and verbs, when I want to hear plain Anglo-Saxon words, I
turn to country music. Country songs never lecture about
"infrastructure;" they sing about trucks and trains and roads.
Country entertainers are as real as your millions of fans.
You treat each other as family. America is your neighborhood.
And such good neighbors you are. Country performers and
hometown radio stations are creating public service programs that
are making a difference. Thanks to you, we'll reach the day
sooner when every adult in this country knows how to read.
Barbara and I will always be grateful for what you did for
our troops in the Gulf and for their families -- for the blood
drives and the letter writing campaigns and the USO shows.
It's a real joy to be with you for this celebration. It's
easy to see why America loves country music. That's because
country music loves America.
Thank you, and God bless each and every one of you.
#
#
#
THE WHITE HOUSE
Office of the Press Secretary
For Immediate Release
October 3, 1991
REMARKS BY THE PRESIDENT
AT COUNTRY MUSIC AWARDS
Grand Ole Opry
Nashville, Tennessee
10:05 P.M. EDT
THE PRESIDENT: Thank you, thank you, Reba, and
congratulations to all of tonight's award winners. It's great to be
here with friends and with the music I love. And Barbara and I come
here as fans.
Country music gives us a window on the real world. And
when I want to feel a surge of patriotism or turn nostalgic or even
when I need a little free advice about Saddam Hussein I turn to
country music. (Laughter and applause.)
But country songs do say a lot about life and sometimes
-- and this is true -- in the Oval Office, I read a sentence that's
under the glass, right-hand corner of my desk and it says, "If we're
gonna see a rainbow we'll have to stand a little rain."
And country entertainers treat each other as family.
Let me just say that Barbara and I sympathize with the country music
family on the loss of a great lady, Dottie West. (Applause.) And we
are very sorry that our dear friend, Minnie Pearl, could not be with
us tonight. She's not been well. And, Minnie, you have America's
prayers and best wishes. (Applause.)
And Barbara and I will always be grateful for what the
country music family did for our troops in the Gulf and for their
families. (Applause.) You sure helped them "stand a little rain,"
so when Desert Storm went by they could see that magnificent rainbow.
You know, it's easy to see why America loves country
music -- country music loves America. Thank you and may God bless
this great country of ours. (Applause.)
END
10:09 P.M. CDT
452-8811
2 min max.
Gory Mc Car tie
Kathy Rine Glad to he here
program director
7142
CW mean to we
Mike Grisso
Bor Boro rI Roga r
an ean to america
Bill Mack open Road show -
WBAP
Ftworth
Jimmine Davis
Dallar
Papp 0'Danil
CMA
Korea
WMZQ
uso shows - in Vietnam
^AIE Deserve son
Blood drives
my local CW stator) help for - fomilier mil
6 ct, 3 -
at a Hotel in P. C.
ethnic overtoner
Koyc.
4w're thirty-two.
Do & love you?
you bel I do!
-
Now that you are eight times fork
Here in the real world
Oak nidgeBoyn
a
lot of crossory
Here in the real world- -
raising a family
Jarry Jelb
some friends in low places
walker
ar
Birlder
15-16
octite
Krain, and trucks, and teakme
Momma
Minnie pearl
⑉
education, literacy,
Desert Marm
concerts - "for
country Mation
returnity
sot the Brooker Kathy rattea
County store -
did so to n bull
+ ave me plance
in welcome home
shows
CMA has project leterary
PSA~ encomesi people to lear toread -
video on atics t schools
a
Lobster night - slatterys?
- greechwriting Heagues ?
loan wre for Mont Dad.
Kenedy Ctn. for September
call GW professor - ser tack on trach
w/ computers, class,
bues pub pol.
Michiko and Emi -
Mr. Peebles
Tony Das at State
Tom Grubbs
647-6317
is on a system CIDS
Ag.
25TH ANNUAL CMA AWARDS TENTATIVE RUNDOWN
1.
OPENING PRODUCTION NUMBER
NEW NASHVILLE CATS "Restless" (w/guests)
3:30
3:30
2.
OPENING TALK/SHOW WELCOME - Reba McEntire
1:00
4:30
3.
BREAK #1
2:56
7:26
4.
AWARD #1
3:00
10:26
5.
TRAVIS TRITT "Here's A Quarter"
2:20
12:46
6.
AWARD #2
3:30
16:16
7.
ALAN JACKSON "Don't Rock The Jukebox"
2:30
18:46
8.
BREAK #2
3:58
22:44
9.
AWARD #3
3:30
26:14
10.
MARY CHAPIN CARPENTER "Twist & Shout"
2:50
29:04
11.
AWARD #4
3:00
32:04
12.
MARK CHESNUTT "All My Old Flames Have New Names"
2:10
34:14
13.
BREAK #3
2:36
36:50
14.
AWARD #5
3:30
40:20
15.
MIKE REID "
tba
"
3:00
43:20
16.
AWARD #6
3:00
46:20
17.
TRISHA YEARWOOD "
tba
"
2:20
48:40
18.
BREAK #4
4:18
52:58
19.
AWARD #7
3:00
55:58
20.
GEORGE STRAIT "You Know Me Better Than That"
2:45
58:43
21.
AWARD #8
3:00
1:01:43
22.
VINCE GILL "
tba
"
3:55
1:05:38
23.
BREAK #5
2:35
1:08:13
24.
AWARD #9
3:30
1:11:43
25.
DOUG STONE "In A Different Light"
1:30
1:13:13
26.
AWARD #10
3:00
1:16:13
27.
PAM TILLIS "
tba
"
2:00
1:18:13
28.
BREAK #6
3:58
1:22:11
29.
GARTH BROOKS "
tba
"
3:00
1:25:11
30.
AWARD #11 'HALL OF FAME'
5:00
1:30:11
31.
REBA MCENTIRE "For My Broken Heart"
3:35
1:33:46
32.
BREAK #7
2:20
1:36:06
33.
CLINT BLACK
tba
"
2:00
1:38:06
34.
3:00
1:41:06
35.
BREAK #8
2:26
1:43:32
36.
AWARD #12 ENTERTAINER OF YEAR
3:00
1:46:32
37.
GOODNIGHTS
:30
1:47:02
38.
CLOSING CREDITS
1:10
1:48:12
NEED: 1:58:52
HAVE: 1:48:12
UNDER:
10:42
LESS:
3:00 (for applause, none is added in above on songs)
UNDER:
7:42 (Before Anniversary Bumpers)
LESS:
2:40 (For Anniversary Bumper 8 X :20 = 2:40)
UNDER:
5:02 (VERY, VERY TENTATIVE)
(Duggan/Grossman)
September 24, 1991
Draft One
Country Music
PRESIDENTIAL REMARKS: COUNTRY MUSIC
NASHVILLE, TENNESSEE
WEDNESDAY, OCTOBER 2, 1991
XXXXX PM
Country music is my window on "the real world."
In Washington, I have to sit hours on end without hearing a
breath of down-home American English. So when I want to hear
?
listen to "life its ownself "
nouns and verbs, when I want to hear plain Anglo-Saxon words, I
turn to country music. Country songs never lecture about
but so
much men
"infrastructure;" they sing about trucks and trains and roads.
strategy VP, values litigation v5. love
this don't talk atsont politics,
Country entertainers are as real as your millions of fans. dry sing
about
You treat each other as family. America is your neighborhood. patriotion
And such good neighbors you are. Country performers and
hometown radio stations are creating public service programs that
what
are making a difference. Thanks to you, we'll reach the day
you
sooner when every adult in this country knows how to read.
we
Barbara and I will always be grateful for what you did for
chosegon?
our troops in the Gulf and for their families -- for the blood
drives and the letter writing campaigns and the USO shows.
It's a real joy to be with you for this celebration. It's
easy to see why America loves country music. That's because
country music loves America.
Thank you, and God bless each and every one of you.
#
#
#
Country.
music
THE WHITE HOUSE
WASHINGTON
January 18, 1990
Dear Bob:
On October 25, 1989, I was pleased to sign H. J. Res.
401, proclaiming October as "Country Music Month".
Country music is an integral part of our American musical
heritage and its popularity continues to grow. Your
efforts as original sponsor made "Country Music Month"
possible. Please accept this pen commemorating my signing
of this legislation.
Sincerely,
ay Breh
The Honorable Bob Clement
House of Representatives
Washington, D.C. 20515
JE
Country nume
THE WHITE HOUSE
Mr. Bill Hoster
Apartment 109
518 East Town Street
Columbus, Ohio 43215
THE PRESIDENT
January 31, 1990
Dear Bill,
It was nice to hear from you and learn about your love for
country music. There is something special about that music.
It's so natural, and so are the folks who sing it!
Thank you, too, for your comments about the fight against
drugs. Although there is a long way to go, we are encouraged.
Barbara joins me in sending best wishes to you, and tell
Gus and Linda hello. They are special to us, too.
Sincerely,
GBl
OF
THE UNITED THE
OF
Country Music Month, 1990
By the President of the United States of America
A Proclamation
Whether they tap their feet to the spirited sound of bluegrass or quietly hum
along with the soulful melodies of traditional ballads, millions of Americans—
and, indeed, fans around the world—enjoy listening to country music each
day. However, country music is more than a favorite source of entertainment;
it is also a rich and colorful expression of the hopes, experiences, and values
of the American people.
Encompassing a wide range of musical genres, from folk songs and religious
hymns to rhythm and blues, country music reflects our Nation's cultural
diversity as well as the aspirations and ideals that unite us. It springs from the
heart of America and speaks eloquently of our history, our faith in God, our
devotion to family, and our appreciation for the value of freedom and hard
work. With its simple melodies and timeless, universal themes, country music
appeals to listeners of all ages and from all walks of life.
The popularity of country music, both throughout the Nation and throughout
the world, is a great tribute to generations of talented American composers,
musicians, lyricists, and singers. This month, we gratefully acknowledge their
many gifts to us and proudly celebrate the uniquely American art form that is
country music.
The Congress, by House Joint Resolution 603, has designated October 1990 as
"Country Music Month" and has authorized and requested the President to
issue a proclamation in observance of this month.
NOW, THEREFORE, I, GEORGE BUSH, President of the United States of
America, do hereby proclaim October 1990 as Country Music Month. I
invite all Americans to observe this month with appropriate ceremonies and
activities.
IN WITNESS WHEREOF, I have hereunto set my hand this twelfth day of
October, in the year of our Lord nineteen hundred and ninety, and of the
Independence of the United States of America the two hundred and fifteenth.
ay Bush
THE WHITE HOUSE
WASHINGTON
Country Music Month, 1989
It gives me great pleasure to join all Americans in
observing October as Country Music Month.
Country music displays its richness in a variety of
forms -- from cowboy ballads to trucking songs --
using instruments ranging from bluegrass banjos to
electric guitars. Yet all of these elements share a
unique ability to speak to our hearts. Whether
describing the pain of a lost love, recalling the
struggles of joblessness, renewing our patriotism,
or reaffirming the blessings of a strong family life,
country songs emerge from the everyday experiences
of ordinary Americans.
As a longtime country music fan, I am pleased to
pay tribute to this uniquely American form of music.
I encourage all Americans to join in appropriate
recognition of this wonderful part of our cultural
heritage during the month of October.
Barbara joins me in sending best wishes to country
music artists and fans across the United States for a
successful celebration. May God bless you, and may
God bless America.
Gy Buil
FROM
THE WHITE HOUSE
WASHINGTON. D.C.
SPECIAL DELIVERY
Mrs. Jo Walker-Meador
Executive Director
Country Music Association
7 Music Circle, North
Nashville, Tennessee 37203
Jan
ROY ROGERS
Flashy cowboy boots underscore country
AND
whom
in 1947, was
DALE EVANS
Gene Autry
music's glitzy-but-earthy image at
cinging Roy
COWBOY BOOTS
over
100
Nashville's Country Music Hall of Fame.
wearing
these
boots,
had his own
show
Known
Cowboys
Leonard
and
-
kicking up his heels in characteristic
roles
He
with
the
enthusiasm. and Minnie Pearl in her
Placers
new hat hollering "how-DEE!"
The sounds of country music perme-
ate the museum's maze of displays.
Recordings of radio broadcasts and
stage concerts mix with jukebox tunes,
movie soundtracks, and videotaped in-
terviews with country stars.
No Hall of Fame visit is complete
Photographs: Bruce Roberts
without a stroll among the plaques
honoring inductees (53 to date) and the
Walkway of the Stars, where tiles bear
the names of hundreds of favorites.
A new exhibit, "Country Music
Backstage," features items from well-
known performers and rising stars. Not
surprisingly, most wear boots.
A Well-Heeled History
Admission to the Country Music
Hall of Fame is $6.50 for adults, $1.75
Of Country Music
for children ages 6-11. This includes
a tour of Studio B, where many
country hits were made and where
"I'm puttin' on my walkin' shoes
Ernest Tubb kept time with a booted
guests can participate in the recording
tonight," sings Tanya Tucker in a cur-
toe as he sang his 1941 hit "Walking
process. For details write Hall of
rent country music hit. Chances are
the Floor Over You," as did Johnny
Fame, 4 Music Square East, Nashville,
those shoes are boots, mainstays in
Cash while grumbling his 1956 hit, "I
Tennessee 37203; call (615) 256-1639.
many a country crooner's wardrobe for
Walk the Line. Singing cowboys
Also of interest to country music
more than half a century.
Gene Autry and Tex Ritter practically
fans is a tour of the newly restored
If one image best unites the great
lived in their boots. Hundreds of youn-
Ryman Auditorium, the original home
diversity of styles collectively called
ger stars, such as Reba McEntire and
of the Grand Ole Opry; call (615) 254-
country, it is the boot. Unadorned,
Randy Travis, continue the tradition.
1445. Northeast of Nashville at Opry-
intricately tooled, or gaudily sequined,
A walk through Nashville's Country
land USA, the Opry's home since
the pointy-toed and heavy-heeled boot
Music Hall of Fame brings visitors face
1974, visitors can attend live broad-
has shod performers throughout the
to foot with boots of the stars, among
casts; call (615) 889-3060.
genre's evolution.
them "Yodeling Cowgirl," Patsy Mon-
tana; "The Duke of Paducah," Whitey
Costumes lavishly adorned with sequins,
A jukebox stocked with Hank Williams
Ford; and "King of the Cowboys,"
studs, and embroidery became trademarks
and Lefty Frizzell recordings serenades
Roy Rogers.
for such crooners as Marty Robbins,
Hall of Fame visitors.
Among the boots, thousands of
Patsy Cline, and Dolly Parton.
other artifacts collected from 60 years'
worth of country singers and songwrit-
ers fill the Hall of Fame: Patsy Cline's
cigarette lighter recovered from the
wreckage of her plane crash, Elvis
Presley's gadget-filled gold Cadillac,
and hotel stationery bearing Charlie
Rich's scribbled outline of "Everytime
You Touch Me." Guitars owned by
Chet Atkins, Doc Watson, and Hank
Williams recall country music stan-
dards by some of the legends.
One display represents the early
days of the Grand Ole Opry, broadcast
over Nashville radio station WSM be-
ginning in the 1920s. Microphones,
radios, and instruments stand against a
backdrop of advertisements for long-
time Opry sponsors, including Goo
Goo Clusters and Martha White Flour.
Photos show comedian Grandpa Jones
20
Southern Living
V, 25 Sept. 1990
THE WHITE HOUSE
WASHINGTON
1990 MAR 2 Pil 6:21
March 12, 1990
MEMORANDUM FOR THE PRESIDENT
THROUGH:
CHRISS WINSTON
cw
FROM:
MARY KATE GRANT MKg
SUBJECT:
COUNTRY AMERICA MAGAZINE
Country America has asked for a column under your by-line on
what country music means to you, which has been assigned to me.
(Attached is a copy of Country America, with a picture of you and
Lee Greenwood on page 33.) While I am familiar with the country
singers you listen to, I was hoping you would have the time to
answer a few questions for the piece:
Why do you like country music over other types of music?
I love the beat and I particulary like the lyrics. There's a reality
to the lyrics. "Life its ownself" as author Dan Jenkins would say.
I also like the patriotic themes and the religious themes.
At what point in your life did you become a fan?
I became a country fan 10-15 years ago.
Any particular songs mean a lot to you? Any memories of a
certain song?
I think of Lee Greenwoods's "Proud to be an American" and Reba's song
about "Any Good News Today" because it reflects America's view that all
they hear is bad news. I love "Mo" Bandy singing "Americana." I love the
Oak's song about an "American Family" - it accurately reflects our love of
family values. I hate to single out 3 because so many of my favorites
singers have great songs.
2
of the following values, which do you think country music
promotes the most (ranking):
Patriotism
ALL THREE ABOUT THE SAME - THAT'S WHY I LOVE IT.
Family
Faith in God
Any other values?
If you had to name three or four country music "greats," :: who
would you pick? Any current favorites -- either performers or
hit songs?
Impossible, but Roy Acuff and Jimmy Dean. Now, Randy Travis, George Strait,
Ricky Van Shelton, Oak Ridge Boys, Alabama, Larry Gatlin, Loretta Lynn.
Crystal Gayle. Lee Greenwood. Mo Bandy, Johnny Cash, Dolly Parton
Any anecdotes about your travels with Loretta Lynn, Crystal
Gayle, Lee Greenwood or other stars?
Travelling with Loretta, Crystal and Peggy Sue was great. They'd sing on
the bus,- - they'd wave to the passers by. they'd perform - never complaining.
They were down to earth -- real people. Mo Bandy did the same, a sensitive
guy, He campaigned tirelessly, I'll never forget it. Lee Greenwood
didn't tour, but he appeared a lot. The Oaks were at the Convention.
Larry Gatlin and brothers appeared with me in Kansas City and elsewhere.
None were "big shots." All were there because they believed and generally
wanted to help.
Thank you very much.
<<<<<<<<<<<<<
City/State: nashutle, TN
Janet Williams CMA
Event: Country Mosic awards
Date:
9/13/91
OFFICE OF PRESIDENTIAL ADVANCE
CONTACT SHEET
CONTACTS:
Name
Office
Phone Number
Presidential Advance Office
202/456-7565
Presidential Advance Fax Number
202/456-2820
Mis Goodwin
WH advance
202/456-7565
Zuss CANCELLA
MILITARY Aide
(202) 395-1747
DAN Petrole
USSS
(202)395-4011
John Herrick WH Press
202-456-7565
Jo WALKER MEADOR CMA
(615)244-2840
Michael KeeN
usss
615-736-5841
Helen Farmer
cma
(615) 244-2840
Jammy Genovese
CMA
(615) 244-2840
Perga Whitaker
CMA
615 244-2840
Ed Benson
CMA
11
Irving Waugh
Exec Producer
11
Ken Inhoff
Pres Helicopter Sqdn
703-640-2364
MELANIE FLY
Opiyland USA
615-871-5468
JENNIFER GROSSMAN WH SPEECHWRITING
(202) 456 7750
Bob Whittaker H.M. Opayrand Pock 615-871-6604
Gordon Stephens Child/Less Prevention-Opergland 615-871-6683
JeRRY STROBEL OPRY HOUSE
615-889-7502
Daniel Elderdge Opryland Security
615-889-6600
CORPORAL Bos WHITE
OPRYLAN SECURITY
615-889-6600 EXT.1707
George Adams
Secnet Seno ke
615/736-5841
MARK BARNETTE
WH COMMUNICATIONS
202/395-4040
NOTE-GORDON KOCH WILL be WH Comm LEAD FOR TRIP - AVAIL THRU 202/395-2000
ANDY FOSTER WH POLITICAL
202/456/6510
SEP-16-1991 16:35 FROM OPRYLAND USA INC
TO
97260314
P.02
OPRYIAND USA
Information
CONTACT Tom Adkinson
Release
$M
2802 Opryland Drive
Public Relations
Nashville, Tennessee 37214
615-889-6600
Helen Farmer
(615) 244 - 2840
THE GRAND OLE OPRY HOUSE
NASHVILLE, Tenn.--The Grand Ole Opry House, which was
indicated on March 16, 1974, has become one of the most famous--and
or
popular performance venues in the nation. It was designed and
built.to be the world's largest broadcast studio and to be the home
eve weekend of the year for the Grand Ole Opry. This multi-faceted
9 also is used for television productions, concerts,
theatrical productions and special gatherings.
The Opry House is at the same time massive and intimate,
modern and rustic, informal and efficiently modern. Construction was
begun on November 12, 1971, and when the building was completed, it
bec ne an integral part of Opryland U.S.A.
To create i
tustic appearance, brick was chosen for the
walls, while wood panels, handrails, brass door sills and trim were
placed at the entrances an. feature points. A sloping concrete-
shin -a roof carrying a shake-shingle effect was designed to enhance
the arall charm.
ne roof S. upes cownward in three directions, forming covered
por ke entrances it th. front and two sides. The side entrances
a low Josts to enter the Balcony level from the outside, thereby
avoiding congestion in the main lobby.
more
Photocopy-Preservation
SEP-16-1991 16:36 FROM OPRYLAND USA INC
TO
97260314 P.03
opry house--2
The auditorium portion of the building covers 45,000 square
feet and has seating for 4400 people--2000 on the orchestra level and
2400 in the balcony. Seating is in specially designed contoured
wooden pew-type benches that are covered in burnt-orange colored
carpeting.
(Carpeting on the benches helps the auditorium's acoustics.
Human bodies and hard surfaces reflect sound differently; with all
seating covered with soft material, a partially-filled auditorium has
the same acoustical characteristics of a full auditorium.)
Orchestra seating is fan-shaped, and balcony seating partially
wraps around a thrust stage. This provides perfect sight lines from
all seats; no columns or other obstructions interfere.
The stage is 110 feet wide and 68 feet deep and is floored with
maple hardwood. Located at center stage is a disc of dark oak
flooring, six feet in diameter, taken from the Ryman Auditorium (the
former home of the Opry) and inset into the stage. The depth of the
stage can be increased to 81 feet by means of a 13-foot hydraulically-
operated lift that ricoo out of the orchoouwa section. This additional
depth is especially useful in the production of television shows.
Lighting for the huqe auditorium is controlled by a Thorn
memory system that permits automated, preset stage lighting. The
Thorn system can accommodate 160-channel memory-controlled lighting
cues, and it can control two million watts of power for full color
lighting.
more
Photocopy-Preservation
SEP-16-1991 16:36 FROM OPRYLAND USA INC
TO
97260314
P.04
opry house--3
The main sound system consists of a cluster of 72 speaker
horns mounted 33 feet above the stage. Mounted underneath the balcony
are 36 additional sp akers fed by a solid-state delay systen that
assures that sounds directly from the stage, sounds from the main
speaker cluster and sounds from the reinforcement speakers all arrive
at the listeners' ears at the same instant. There are 50
microphone outputs on the stage and a 16-track audio recording
capability. The audio control room is located at the back of
the orchestra level.
Functioning separately from the main auditorium is a
television production center that is highlighted by a 300-seat
studio. The studio is equipped with a semi-circular cyclorama and is
approximately 90 feet square. The studio has the same audio
capability as the main auditorium. Adjacent to the studio are the
lighting, audio and video control rooms necessary for the production
of television shows.
Other facilities in this portion of the Opry House are the
master control facilities that handle the transmission of The
Nashville Network's satellite signal and a videotape editing suite
that is one of the most elaborate and efficient of its kind in the
nation. Also part of the television production center is a
12,000-square-foot area for set and prop construction and storage.
Located between the main auditorium and the television
production center are a suite of offices used by the staff of the
Grand Ole Opry, 12 dressing rooms, a first aid station, storage space
and a lounge area for the use of performers during rehearsals and
show production.
Photocopy-Preservation
#
GLOBALLY
XPANDIN
AMERICA'S
MUSIC
COUNTRY
ASSOCIATION
cma COUNTRY MUSIC ASSOCIATION
For more information contact:
Country Music Association
One Music Circle South
Nashville, Tenness840 37203
Getting The Facts Straight
J.Walter Thompson USA
Close Up Magazine: CMA's monthly publication CLOSE
UP, gives CMA members an up close look at informative
news stories, perspectives and columns affecting the
Country Music industry.
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News from CMA:
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In addition to ongoing ad agency presentations, CMA
INSIDE:
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also publishes News From CMA to give advertisers, radio
stations and the press a quick overview of the latest
news about Country Music.
INSIDE
The
30SN
Poised For The Future
III
For more than three decades CMA has been open to the
THE
WITH
challenges dictated by the ever-changing music world.
More than any other force, CMA has helped propel
Country Music to an unprecedented worldwide
popularity. Touted as an organization by which others are
measured, CMA stands poised to prove that even greater
successes lie ahead.
Ad Agency Presentations: Since 1963, CMA has continued
to take Country Music's story to the advertising
community, providing research data on the scope and
quality of Country Music's audience. CMA's ad agency
efforts are intended to keep dollars flowing into Country
radio, television and other media. In 1989 CMA initiated a
landmark series of in-house presentations to major
agencies in New York, Chicago, Detroit, Los Angeles,
Dallas, Houston and Atlanta. The presentations illustrate
that the Country Music audience represents a large
consumer segment which should not be overlooked in
media planning.
Recognizing
Professional Excellence
Information, Marketing
and Research Materials
Each year millions of viewers see
the winners of the coveted CMA
Country Radio Station List: Annually,
Awards. But CMA recognizes
CMA surveys all broadcasters in the
excellence in other areas as well. It
U.S. and Canada to compile a
established the Country Music Hall
complete listing of the more than
of Fame in 1961 and bestows this
2,100 full-time Country radio stations.
highest honor every year as a part
The CMA listing is the most extensive
of the CMA Awards Show. CMA also
and detailed available for any radio
honors outstanding achievements in
format.
radio with 6 broadcast awards. The
annual Founding President's Award
Reference Guides: Hundreds of industry personnel are
is given to the person who has
included in this quick and easy cross-reference guide of
rendered exemplary service on
artists, managers, record labels, talent agents, producers,
CMA's behalf, and the Media
publishers, etc.
Achievement Award and the Wesley
Rose Foreign Media Achievement
Award recognize journalists who
Country
Radio
Competitors
in
Time
Spent
Listending
have broadened the visibility of
Time Spent
habite
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Country Music. SRO Awards are
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given to recognize excellence in the
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touring industry. In 1983, the CMA
-
board inaugurated the Irving Waugh
Award of Excellence. Named for its
and
first recipient, the award is intended
to highlight singular achievements
COUNTHY MUSIC RADIO
having a profound impact on the
FLATER
state of the industry.
New PROFILE
Country Music Audience Profiles: CMA consistently
commissions research information on Country Music
consumers, their attitudes, their demographic
characteristics and their listening and purchasing habits.
Tackling Tough Issues
Networking and Professional Growth: Buyers and sellers
of live entertainment are the target group at CMA's
annual SRO Convention, successor to the Talent Buyers
Entertainment Marketplace. Marrying talent showcases,
an expo marketplace and educational sessions, SRO
brings those who book talent for fairs, auditoriums,
parks, theatres and other venues together with the
movers and shakers of the industry. SRO is traditionally
held in conjunction with the CMA Awards Show in
October.
CMA also hosts periodic town meetings, inviting
representatives from all areas of the industry. The Town
Meeting serves as an opportunity for Country Music
professionals to explore how changes in the business
will affect their jobs and the industry's future.
Legislative Affairs: CMA has always taken an active role in
political issues which affect the music industry, including
tape piracy, copyright revision, home taping and product
labeling. CMA's main focus is to protect the rights of
those who create and perform the music.
THE MUSIC MUSIC DIE
STOP!
LYRICS
LABELING
LEGISLATION
R
THE
HOME
TAPHING
BITE
LEEDOM
A hotbed of topics are discussed at the CMA-sponsored
Music Industry Professional Seminar. MIPS sessions are
held each March as part of the Country Radio Seminar -
the Country radio industry's biggest get-together. CMA
also coordinates the Artist/Radio Tape Sessions, a unique
opportunity for stations to get customized liners from
top name Country artists.
FREE
FREE
LOST
FREE
Spreading The News
LOST
HIGH
JUNC LOST HIGH
HIGH
European Market Development: Since CMA established a
WAY
MERGE
CLAS
European Market Development office in London in 1982,
WAY
WAY
Country Music has become increasingly popular in
Music Alternative Magazine
The
Music
The Atternative Magazine
Europe. CMA's presence provides a forum to stimulate
COUNTRY
COUNTRY
European music industry involvement with Country
COUNTRY
MUSIC
MUSIC
Music. In 1986, CMA funded the first UK Country album
MUSIC
THE O'KANES
ME &
An Compromise
NASHVILLE'S
chart compiled by Gallup. That same year, CMA and the
RANDYSTED FINGERS HARLAN HOWARD
LOST HIGHWAY
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TEXAS HITS THE ROAD:
UK divisions of the major record labels jointly organized
RADIO RODEO
RADIO RODEO
the first Country Music promotion and marketing
Whom
campaign to expand the market for Country records. The
campaign met with notable success in the 80s and
continues into the 90s as CMA strives for more media
Developing A Younger Audience: In the late 80s, CMA
attention and a larger market share in the emerging
took to the road with its Lost Highway Tour, a series of
European community.
college concerts/workshops aimed at educating and
exposing college students to the new genre of Country
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artists who have youth audience appeal. From the
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campus of Boston's Berklee College of Music to UCLA,
Clapham Tooting
from the College Media Journal (CMJ) National
conventions in New York to the National Association
of Campus Activities (NACA) conventions, the Lost
Highway Tour has continued to make inroads with the
college-aged consumer. CMA's demonstrated success at
andle
attracting a younger demographic to Country Music
trict
yielded a tie-in since 1989 with the NACA Services
ON
BUSES
Corporation (NSC).
CMA
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PERFORMANCE Massachusetts CE CENTER BERKLEE
cma
Boston
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MUSIC
FAN FAIR
International Country Music Fan Fair: Each June the
Tennessee State Fairgrounds resounds with the best of
Country Music, the cheers of 24,000 sunburned Country
fans and a million camera clicks. Since 1972 Fan Fair has
played host to such acts as Alabama, Johnny Cash, Reba
McEntire, Randy Travis, The Judds, Garth Brooks, Vince
Gill, Barbara Mandrell, Clint Black, k.d. lang, Gary
Morris, Tammy Wynette, Patty Loveless, Dwight Yoakam
and Ricky Skaggs. Fans from Jackson to Japan and Denver
to Denmark experience more than 30 hours of concerts
and hundreds of Country star offering photo and
autograph sessions. Fan Fair is co-sponsored by CMA and
the Grand Ole Opry. Proceeds are put into a special
fund and used to market and promote Country Music.
RANDY TR
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Music
America's Premier Music Awards Telecast: The first music
awards on network television, the CMA Awards Show has
long been considered the most prestigious and
1588
The1989
spectacular awards evening in Country Music. Since its
first telecast in 1968, the CMA Awards Show has
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AWARDS
consistently captured top ratings and expanded the
SHOW
audience for Country Music. Televised on the CBS
Promo
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network, the show is sponsored by top national
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and Kelloggs.
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Strength In Numbers
Today, CMA boasts a membership of almost 6,500
Country Music industry professionals in 27 countries.
Artists, musicians, artist managers, producers,
songwriters, record companies, radio stations, concert
promoters, and publishers are among the groups
represented in CMA's 14 individual membership
categories. CMA's membership also includes some 700
A Heritage of Challenges
organizational members. Member support and
involvement makes a vital contribution to CMA's
The late 1950s were booming years for rock 'n' roll. With
promotion and development of the Country Music
fewer Country radio stations and dwindling record sales,
industry.
Country Music was taking the back seat to the sounds of
Elvis Presley, Buddy Holly and Bill Haley. That's when a
CMA is guided by a Board of Directors comprised of 60
group of Country Music heavyweights decided an
top music industry executives who serve gratis and pay
organization was needed to rejuvenate the Country
their own expenses. This group of dedicated volunteer
Music industry. In 1958, Connie B. Gay, Dee Kilpatrick
leaders is CMA's number one asset. The association's
and Wesley Rose, among others, founded the Country
day-to-day activities are executed by a professional staff
Music Association. It was the first organization ever
of fewer than 20 people.
formed to promote a type of music. A little over 230
people joined that first year with a spirit of putting
CMA, headquartered in Nashville, with an office in
personal interests aside to pull for the common good.
London, is a not-for-profit corporation tax-exempt under
IRS Code Section 501 (c) 6.
MCA NASHVILLE RECORDS
BMI
Sony Music
KPLX 99.5
RCA
GEHL
Capitol
Country
FM STEREO 107.9 55
WYNY
FM
Where the Life!
Country
PolyGram Records
STEREO 104
ME
cma
COUNTRY MUSIC ASSOCIATION
CMA AWARDS
A BRIEF EXPLANATION
Any mention of the CMA Awards elicits the question, "How are the winners chosen?" The
answer to that question does much to explain why the CMA Awards are so highly regarded and
coveted by the recipients. CMA Award winners are chosen by the combined votes of ALL
individual Country Music Association members. The award winners are not chosen by fans, nor by
a panel of judges - but by their own peers - members of the music industry.
The CMA Board of Directors has authorized the presentation of awards for excellence in 12
categories. All categories, except Category 4 (Song of the Year), Category 10 (Musician of the
Year) and Category 12 (Horizon Award) are limited solely to the nominations and vote of the CMA
membership. The Song of the Year nominees are those receiving 10 or more nominations from the
membership and the top five songs from the combined tabulation of the Country singles charts
from BILLBOARD, CASHBOX, THE GAVIN REPORT and RADIO AND RECORDS. To be a candidate for the
Musician of the Year award, a musician must have played on at least one album or single which
has appeared in the top 10 of the Country album or singles charts from BILLBOARD, CASHBOX, THE
GAVIN REPORT or RADIO AND RECORDS during the eligibility period. Nominations for the Horizon
Award are made by CMA board members, then submitted to the entire CMA membership during the
second and third rounds of voting.
The eligibility period for all awards categories spans from July 1 of the previous year
through June 30 of the current year. In categories 2 and 3 (Single and Album of the Year),
records must have been FIRST released during the eligibility period. Voting is limited to the
current individual members of the Country Music Association.
The election is conducted as follows: Each CMA member may nominate one act in each
category on the first ballot. Any act, record or song receiving 10 or more nominations on the
first ballot will become an official nominee and will then be submitted to the entire CMA
membership on the second ballot. On this ballot CMA members vote for five nominees in each
category. The results are tabulated, and the five receiving the most votes in each category
are listed as finalists on the third ballot. On this final ballot, members vote for one in
each category. The awards selection procedure was established by CMA's Board of Directors.
The entire balloting process is conducted and certified by the international accounting firm
Deloitte Touche.
PUBLIC INFORMATION OFFICE
ONE MUSIC CIRCLE SOUTH
NASHVILLE, TENNESSEE 37203
(615) 244-2840 FAX (615)726-0314
RULES OF ELECTION - CMA AWARDS
AWARD DEFINITIONS
These awards are to honor those who are known as, and have achieved fame as, Country Music
performers, musicians, producers, songwriters and directors. The eligibility period in all
categories is July 1 through June 30.
CATEGORY NO. 1 - ENTERTAINER OF THE YEAR
This award is for the act displaying the greatest competence in all aspects of the
entertainment field. Voter should give consideration not only to recorded performance, but
also to the in-person performance, staging, public acceptance, attitude, leadership, and
overall contribution to the Country Music image. Award to artist.
CATEGORY NO. 2 - SINGLE OF THE YEAR
This award is for single records only. The single must have been released for the first time
during the eligibility period. Tracks from albums are not eligible unless released as a single
during the eligibility period. Award goes to artist and producer.
CATEGORY NO. 3 - ALBUM OF THE YEAR
This award is for an album as a whole unit. The album should be judged on all aspects,
including, but not limited to, artist's performance, musical background, engineering,
packaging, design, art, layout, and liner notes. At least 60% of the product in the album must
have been first mastered or released during the eligibility period. Award to artist and
producer.
CATEGORY NO. 4 - SONG OF THE YEAR
This award is for a songwriter. Except as noted below, any Country Music song with original
words and music is eligible based upon the song's Country singles chart activity during the
eligibility period. In this category, the second ballot will contain the nominations receiving
at least 10 votes from the membership, and the top five songs from the combined tabulation of
the Country singles charts from BILLBOARD, CASHBOX, THE GAVIN REPORT, and RADIO & RECORDS.
From this group, the membership will vote for the top five. Award to songwriter(s).
CATEGORY NO. 5 - FEMALE VOCALIST OF THE YEAR
This award is based on individual performance on records or in person. Award to artist.
CATEGORY NO. 6 - MALE VOCALIST OF THE YEAR
This award is based on individual performance on records or in person. Award to artist.
CATEGORY NO. 7 - VOCAL GROUP OF THE YEAR
A group is defined as an act, composed of three (3) or more people all of whom normally perform
together and none of whom is known primarily as an individual performing artist. This award is
based on the vocal performance of the group, as a unit, either on records or in person. The
award is to the group.
CATEGORY NO. 8 - VOCAL DUO OF THE YEAR
A duo is defined as an act, composed of two people, both of whom normally perform together and
neither of whom is known primarily as an individual performing artist. This award is based on
the vocal performance of the duo as a unit, either on records or in person. The award is to
the duo.
CATEGORY NO. 9 - VOCAL EVENT OF THE YEAR
An event is defined as an act, composed of two or more people, who perform together and either
or all of whom are known primarily as individual artists. They must have performed together,
as a unit, on a single record released within the eligibility period, with each separate act
receiving billing on the record label. Award to each artist.
CATEGORY NO. 10 - MUSICIAN OF THE YEAR
This award is for a musician known primarily as an instrumental performer either on records or
in person who may or may not have musical accompaniment. In order to be eligible, a musician
must have played on at least one album or single which has appeared in the top 10 of the
Country album or singles charts from BILLBOARD, CASHBOX, THE GAVIN REPORT, or RADIO AND RECORDS
during the eligibility period. Voter must also indicate the name of the recording for which
the person is being nominated. Award to the musician.
CATEGORY NO. 11 - MUSIC VIDEO OF THE YEAR
The MUSIC VIDEO OF THE YEAR AWARD is for an original audio-visual program (a video) not more
than 10 minutes in length featuring the performance of not more than one song or medley. The
video must have been first released for exhibition or broadcast during the eligibility period.
The video should be judged on all audio and video elements, including but not limited to, the
artist's performance, video concept and production. Award to director.
CATEGORY NO. 11 - HORIZON AWARD
The HORIZON AWARD is awarded to that artist, whether individual or a group of two or more, who
has for the first time demonstrated in the field of Country Music the most significant creative
growth and development in overall chart and sales activity, live performance professionalism,
and critical media recognition. No act shall be nominated for the HORIZON AWARD which has
previously won that award or which has previously been a final ballot nominee for any other
Country Music Association annual award as an individual or as a group, 75% or more of whose
members comprise the act. No act shall be nominated for the HORIZON AWARD more than twice.
Nominations for the HORIZON AWARD shall be made by the Board of Directors of the Country Music
Asssociation, and shall be submitted to the membership of the Association upon the second round
of voting for the annual Country Music Association Awards pursuant to the rules and regulations
governing the balloting on such annual awards. Award to artist.
cma
CMA AWARDS SHOW HISTORY
COUNTRY MUSIC ASSOCIATION
The Country Music Association Awards Show celebrates an impressive milestone in its
illustrious history when the 25th annual awards are presented in 12 categories of excellence on
October 2, 1991 with host Reba McEntire.
Broadcast as a two-hour CBS Television network special, the CMA Awards Show is touted as
"America's Premier Music Awards Telecast", having been on major network television since 1968,
before any other music awards show.
The first CMA Awards were presented to the cream of the Country crop at an awards
banquet and show in 1967. But CMA felt this was an event that could be expanded and used to
broaden the appeal and the audience of Country Music. In 1968 CMA board member Irving
Waugh (then president of WSM, Inc.) was successful in selling the idea of a televised awards show
to the ad agency of J. Walter Thompson who in turn sold the idea to Kraft. Kraft continued its
affiliation with CMA until 1987.
The Second Annual Awards Show was held in the Ryman Auditorium and taped by NBC for
rebroadcast on the Kraft Music Hall. Roy Rogers and Dale Evans hosted the show, during which
Glen Campbell was named Entertainer of the Year; "Honey", written by Bobby Russell, was
named Song of the Year; and the crossover smash "Harper Valley P.T.A." was Single of the Year.
In 1969 the show was broadcast live. Johnny Cash dominated the evening and set a CMA
record by winning five awards: Entertainer of the Year, Male Vocalist of the Year, Single of the
Year for "A Boy Named Sue", Album of the Year for JOHNNY CASH AT SAN QUENTIN and
Vocal Group of the Year with June Carter.
1970 marked the introduction of a new award, Vocal Duo of the Year, while Comedian of the
Year was presented for the last time. Merle Haggard won four awards: Entertainer of the Year,
Male Vocalist of the Year, Single of the Year and Album of the Year for "Okie From Muskogee".
Haggard was nominated for nine awards that year, a record which remains to this day.
The Fifth Annual CMA Awards Show was the first which was sponsored by Kraft but was not
a part of the Kraft Music Hall. Instead it merited an hour of its own on NBC. Charley Pride was
named both Male Vocalist and Entertainer of the Year.
The CBS Television Network began broadcasting the show in 1972, an association which has
continued since. That year Loretta Lynn became the first woman to win Entertainer of the Year.
For the first time, the Statler Brothers won Vocal Group of the Year, an award they won for six
consecutive years.
Bob Precht of Sullivan Productions joined the team as producer in 1976, and the program was
PUBLIC INFORMATION_OFFICE
ONE MUSIC CIRCLE SOUTH
NASHVILLE, TENNESSEE 37203
(615) 244-2840 FAX (615) 726-0314
Awards Show History - Page 2
expanded from 60 to 90 minutes. It was also the year of the "Outlaws", with Waylon Jennings
and Willie Nelson winning three awards: Single of the Year for "Good Hearted Woman", Vocal
Duo of the Year and Album of the Year for WANTED - THE OUTLAWS with Jessi Colter and
Tompall Glaser.
Ronnie Milsap won three awards in 1977: Entertainer of the Year, Male Vocalist of the Year
and Album of the Year for RONNIE MILSAP LIVE. Single of the Year honors went to Kenny
Rogers for "Lucille", and the song's writers, Roger Bowling and Hal Bynum, captured Song of the
Year honors as well.
Another milestone for the show was reached in 1978 when the program was radio simulcast
for the first time. Dolly Parton was named Entertainer of the Year, while Crystal Gayle and Don
Williams took home respective Female and Male Vocalist honors.
In 1980 Barbara Mandrell and Mac Davis hosted the show for the first of three successive
years. The following year, the 15th Annual CMA Awards Show marked a Country Music "first"
when Barbara Mandrell won a second consecutive Entertainer of the Year Award. That year also
marked the introduction of the Horizon Award with Terri Gibbs taking the honors.
Alabama made history in 1982, becoming the first group to win the Entertainer of the Year
Award. Single, Song and Album of the Year trophies were captured by "Always On My Mind",
performed by Willie Nelson.
1983 marked CMA's 25th anniversary as a music trade association, and the 17th Annual CMA
Awards Show included a dramatic technological first - a synchronized stereo radio simulcast
distributed by satellite over the Mutual Broadcasting System. The radio broadcast included the
airing of a Pre-Awards Show (preview of the live telecast) and a Post-Awards Show (interviews
with winners, nominees and industry executives). The three-hour radio package helped deliver the
show to its largest audience ever. 1983 also saw the introduction of the Irving Waugh Award of
Excellence, presented for the first time to the man for whom it was named-Irving Waugh.
Alabama was the repeat winner of the Entertainer of the Year Award, and also took Album of the
Year for THE CLOSER YOU GET and Vocal Group of the Year honors.
The 1984 CMA Awards Show was hosted by Kenny Rogers and featured a special appearance
by Lionel Richie. Alabama made history by winning Entertainer of the Year for an
unprecedented third time. Lee Greenwood repeated as Male Vocalist of the Year and Reba
McEntire was named Female Vocalist of the Year.
The 19th annual telecast in 1985 was hosted by Anne Murray and Kris Kristofferson and was
highlighted by an emotional and moving acceptance speech by Ricky Skaggs as he was named
Entertainer of the Year. The young traditionalists captured top honors in almost every category
with The Judds, Reba McEntire and George Strait garnering trophies in critical categories. The
Awards Show History - Page 3
first-ever Video of the Year Award was presented to Hank Williams, Jr., who declared that he
also made a little audio.
1986's presentation featured the marriage of several music forms as Alabama joined pop
superstar Lionel Richie, and Ricky Skaggs teamed with gospel queen Amy Grant. The
long-awaited and much-touted trio of Dolly Parton, Linda Ronstadt and Emmylou Harris also
performed. Willie Nelson and Kris Kristofferson shared hosting duties on the 20th annual
telecast, and Reba McEntire took home the coveted Entertainer Of The Year award.
The 21st annual show was hosted by Kenny Rogers, who was joined by the best in
contemporary Country Music. Randy Travis, Reba McEntire, George Strait, The Judds, Ronnie
Milsap, T. Graham Brown, Holly Dunn, The O'Kanes, Restless Heart and Sweethearts of the
Rodeo showcased their talents from the stage of the historic Grand Old Opry. Hank Williams, Jr.
exuberantly accepted Entertainer of the Year, Randy Travis garnered three awards, and Holly
Dunn captured the Horizon Award. Reba McEntire won an unprecedented fourth consecutive
Female Vocalist of the Year Award, while the husband and wife team of Ricky Skaggs and Sharon
White won Vocal Duo honors.
The 1988 CMA Awards Show marked the first two-hour awards telecast, as CMA produced its
first show in a new association with CBS Television. Dolly Parton hosted for the first time, and
Hank Williams, Jr. continued his winning streak at the 22nd annual show, taking home the
Entertainer of the Year award. K.T. Oslin ended Reba McEntire's four-year reign as Female
Vocalist of the Year and also received Song of the Year honors for her self-penned "80's Ladies".
Ricky Van Shelton and Kathy Mattea racked up Horizon Award and Single of the Year honors
respectively. Randy Travis repeated as Male Vocalist and The Judds captured Vocal Duo. A new
award, Vocal Event Of The Year, was introduced that year, and was awarded to Dolly Parton,
Emmylou Harris and Linda Ronstadt.
In 1989, Texans made a strong showing. George Strait won Entertainer of the Year for the
first time, while fellow Texan Clint Black walked away with the Horizon Award, and Hank
Thompson was inducted into the Hall of Fame. Lorrie Morgan gave a touching speech on behalf
of her husband, the late Keith Whitley, who received Single of the Year for "I'm No Stranger To
The Rain". Kathy Mattea was named Female Vocalist of the Year. In accepting Song of the
Year for "Chiseled In Stone", cowritten with Vern Gosdin, Max D. Barnes dedicated the award to
his son who was killed in an auto accident.
The 1989 show, hosted by Anne Murray and Kenny Rogers, had more musical numbers and
set changes than any previous telecast, highlighted by Dolly Parton's stirring rendition of the
gospel tune "He's Alive" backed by a 100-piece choir. The awards show was first in its time slot in
the ratings race.
Awards Show History - Page 4
George Strait repeated as Entertainer of the Year in 1990, and Kathy Mattea picked up her
second Female Vocalist award. Her husband, Jon Vezner, picked up Song of the Year honors with
cowriter Don Henry for "Where've You Been". Clint Black beamed as he was named Male
Vocalist of the Year, while a stunned Garth Brooks won the Horizon Award. Brooks also picked
up Video of the Year for "The Dance". Vocal Duo of the Year, The Judds, tearfully accepted
their sixth consecutive award.
Also in 1990, The Kentucky HeadHunters gave humble thanks on being named Vocal Group of
the Year; their PICKIN' ON NASHVILLE lp was named Album of the Year. Vince Gill gleefully
accepted his Single of the Year award for "When I Call Your Name", and Mary-Chapin
Carpenter proved to be an instant hit with her performance of the biting "Opening Act". In one
of the show's most emotional moments, Tennessee Ernie Ford was inducted into the Country
Music Hall Of Fame. The "24th CMA Awards Show" telecast, hosted by Reba McEntire and
Randy Travis, was once again first in the television ratings.
cma
COUNTRY MUSIC ASSOCIATION
CMA FACT SHEET
*
PURPOSE: Founded in 1958, CMA was the first trade organization formed to
promote a type of music. The objectives of the organization are to guide and
heighten awareness of Country Music to consumers and the media, to
demonstrate Country Music as a viable medium to advertisers and other
commercial users, and to act as a forum for industry communication and
interaction.
*
MEMBERSHIP: 6,000 industry professionals in 28 countries
700 companies and organizations
To qualify for membership, individuals must be directly and substantially
involved in the industry. Annual dues - $50. There are 14 individual
membership categories. Major categories are:
Artist/Musician
Record Company
Talent Buyer or Promoter
Affiliated
Artist Manager/Agent
Publisher
Organizational (company) membership annual dues - $125 to $5,000
*
LEADERSHIP: Chairman of the Board - Roy Wunsch, CBS, Nashville; President -
Tom Schuyler, Nashville; Board of Directors - 36 Directors and 25 Officers.
Board members are volunteer leaders who pay their own expenses to attend
meetings.
*
ELECTIONS: Two directors are elected by members in each category for two-
year terms. There are also six directors at large and four lifetime
directors. Officers are elected by the directors for one-year terms.
*
PROFESSIONAL STAFF: Nashville office - 16, London office - 2
Staff Directors
Jo Walker-Meador, Executive Director
Helen Farmer, Special Projects
Ed Benson, Associate Exec. Director
Teresa George, Public Information
Janet Bozeman, Membership
Martin Satterthwaite,
European Operations
*
CMA MAJOR ACTIVITIES:
CMA Awards Show - Long considered the premier awards in Country Music, the
CMA Awards have been carried on major network television since 1968 when they
became the first music awards to be televised. The show is currently
broadcast live as a two-hour CBS network special. In 1990, the CMA Awards
Show won the ratings sweep for CBS, bringing in a 17.2 rating and a 26 share.
The 1991 CMA Awards Show will air Wednesday, October 2, 8 - 10 p.m., CDT.
International Country Music Fan Fair - Begun in 1972, Fan Fair is cosponsored
by the Country Music Association and the Grand Ole Opry. In 1990 the
attendance reached 24,000 fans plus 300 media representatives from around the
globe.
PUBLIC INFORMATION OFFICE
ONE MUSIC CIRCLE SOUTH
NASHVILLE, TENNESSEE 37203
(615) 244-2840 FAX (615) 726-0314
CMA Fact Sheet - 2
International Market Development - CMA established a European Market
Development office in London in April, 1982. In 1984 and 1988,
CMA-commissioned market research evidenced great market potential for Country
Music in the U.K. In 1986, CMA funded the first U.K. Country album chart
compiled by Gallup. The first joint label Country Music marketing campaign,
called "Discover New Country", was launched that same year. Subsequent
campaigns in 1987, 1988, 1989 and 1990 followed.
SRO '90 - Traditionally held the weekend prior to the CMA Awards telecast,
SRO, formerly the Talent Buyers Entertainment Marketplace, will be held
October 3-6 of 1991, after the CMA Awards. The annual confab, held at
Nashville's Stouffer Hotel, offers participants panel discussions, round
table forums and live talent showcases. SRO brings the movers and shakers of
the industry in contact with those who book talent for fairs, auditoriums,
parks, theatres and other venues. The SRO Agents Marketplace facilitates the
actual buying and selling of talent.
Music Industry Professional Seminar - MIPS was initiated in 1983 to broaden
the scope of the annual Country Radio Seminar (which is operated by the
Country Radio Broadcasters) to appeal to non-broadcast industry members. CMA
sponsored the addition of MIPS and the Artist Radio Tape Sessions to the
Country Radio Seminar.
Lost Highway Tour - In 1988, CMA took to the road with its Lost Highway Tour,
a series of college concerts/workshops aimed at educating and exposing
college students to the new genre of Country artists who have youth audience
potential. Held first at Boston's Berklee College of Music, then at the
College Media Journal (CMJ) National Convention in New York and at UCLA, the
Lost Highway Tour has continued to make inroads with the college-aged
consumer.
*
INFORMATION, MARKETING AND RESEARCH MATERIAL AVAILABLE
Country Radio Survey - Updated annually, the survey gives a complete listing
of full and part-time Country radio stations in the U.S. and Canada. This
year's findings concluded there are 2,075 full-time stations programming
Country Music in the U.S. and Canada. The survey is available in a
comprehensive published edition and on mailing labels.
Reference Guides - Updated on a regular basis, the reference guides provide
detailed listings of record company personnel, publishers, publications,
producers, personal managers, publicists, talent agencies and an extensive
artist/label/manager/agent cross-reference.
"The Country Music Listener A New Profile" - Published in 1988, the latest
CMA-commissioned Arbitron study, "The Country Music Listener " is part of a
comprehensive marketing package created by CMA, which includes printed
leave-behind materials and a sales video.
"Go For The Heart" Video CMA's newest sales video, the 10-minute production
focuses on the breadth of the current Country Music audience and its value to
advertisers and other commercial users.
12/13/90
cma
COUNTRY MUSIC ASSOCIATION
CMA HISTORY
Founded in 1958, CMA was the first trade organization ever formed to promote a type of
music. CMA, originally consisting of only 233 members, now has more than 6,000 members in 31
countries. The objectives of the organization are to guide and enhance the development of
Country Music throughout the world; to demonstrate it as a viable medium to advertisers,
consumers and media; and to provide a unity of purpose for the Country Music industry.
Initially, CMA's Board of Directors included nine directors and five officers. Wesley
Rose, president of Acuff-Rose Publishing, Inc., served as CMA's first chairman of the board.
Broadcasting entrepreneur and executive Connie B. Gay was the founding president.
There were nine original categories of membership in CMA: artist/musician; artist
manager/booker/promoter/agent./ballroom operator; composer; disc jockey; music publisher;
radio/tv; record company; publication; and affiliated (including persons actively involved in
Country Music who did not fit any of the other categories). Later three more categories were
added: international, advertising, and record merchandiser; and the
agent/manager/booker/promoter category was split into artist manager/agent and talent
buyer/promoter. With the additional growth of the membership and technological advances,
further changes were made in the categories: record merchandiser became record/video
merchandiser and audio/video communications (formerly radio/tv) was divided into radio and
television/video. The current 14 categories cover all facets of the music industry.
CMA membership is composed of those persons or organizations who are involved in Country
Music, directly and substantially. Each membership category is represented by two directors;
there are six directors-at-large and five lifetime directors. Officers are elected by the
directors each year for a one-year term. Officers and directors receive no salary or
compensation from CMA. They serve the organization gratis, paying all their own expenses.
The following is a list of CMA's presidents and chairmen:
PRESIDENT
CHAIRMAN
PRESIDENT
CHAIRMAN
1959 Connie B. Gay
Wesley Rose
1976 Ron Bledsoe
Jim Foglesong
1960 Connie B. Gay
Wesley Rose
1977 Dan McKinnon
Norman Weiser
1961 Ken Nelson
Steve Sholes
1978 Joe Talbot
Don Nelson
1962 Ken Nelson
Steve Sholes
1979 Ralph Peer II
Tom Collins
1963 Gene Autry
Wesley Rose
1980 Ralph Peer II
Tom Collins
1964 Tex Ritter
Frances Preston
1981 Tandy Rice
Bruce Lundvall
1965 Tex Ritter
Frances Preston
1982 Ken Kragen
Rick Blackburn
1966 Bill Denny
Hal Cook
1983 Joe Galante
Sam Marmaduke
1967 Paul Cohen
Roy Horton
1984 Dick McCullough
Ralph Peer II
1968 Hubert Long
Jack Loetz
1985 Dick McCullough
Sam Marmaduke
1969 Bill Williams
Bill Gallagher
1986 Rick Blackburn
Joe Galante
1970 Harold Hitt
Ben Rosner
1987 Al Greenfield
Jim Foglesong
1971 Wade Pepper
Dick Broderick
1988 David Conrad
Jack Eugster
1972 Bill Farr
Hubert Long
1989 Connie Bradley
Roger Sovine
1973 Frances Preston
Joe Talbot
1990 Roger Sovine
Connie Bradley
1974 Wesley Rose
Joe Talbot
1991 Thom Schuyler
Roy Wunsch
1975 Jerry Bradley
Bill Denny
PUBLIC INFORMATION OFFICE
ONE MUSIC CIRCLE SOUTH
NASHVILLE, TENNESSEE 37203
(615) 244-2840 FAX (615) 726-0314
COUNTRY MUSIC ASSOCIATION
Page 2
The list of CMA's accomplishments is actually a spectrum of important milestones in the
history of Country Music. The following exemplify some of CMA's major contributions to the
Country Music industry and its membership.
THE CMA AWARDS. The Country Music industry's most highly-coveted and preeminent awards
are presented annually to outstanding Country artists, as voted by CMA's membership, to honor
excellence in artistry. The awards were inaugurated in 1967. The following year, the CMA
Awards Show was taped for television broadcast for the first time, and has been broadcast live
over network television each year since 1969. Kraft began its sponsorship in 1968, and was the
sole sponsor of the annual television broadcasts of the Show until 1987. Dolly Parton hosted
the 1988 CMA Awards Show, which was sponsored by the Kellogg Company, McDonald's Corp. and
Toyota Motor Sales. Beginning in 1983, a stereo radio simulcast of both the Show and Post
Awards Party was broadcast over the Mutual Broadcasting System. Awards are presented in 12
categories.
THE INTERNATIONAL COUNTRY MUSIC FAN FAIR. Co-sponsored by CMA and the Grand Ole Opry, Fan
Fair is a giant Country Music festival held each June in Nashville. The unique event enables
Country Music fans to meet their favorite artists and attend numerous live performances all in
one location throughout a week crowded with activities -- all for the price of a single ticket.
Initiated in 1972, Fan Fair attracts thousands of fans from throughout the world. More than
24,000 fans attended Fan Fair 1990, and a younger Country Music fan was much in evidence.
THE RECOGNITION OF OCTOBER AS COUNTRY MUSIC MONTH. Presidents Nixon, Carter, Reagan and
Bush have all recognized "October is Country Music Month" through proclamations and statements
to commemorate the broadening scope of the celebration, which began with the establishment of
Country Music Week in 1962. The celebration of Country Music Month is now recognized worldwide
by presidents, governors and heads of state. To focus even more attention on the observance of
the month, CMA, in conjunction with the National Association of Recording Merchandisers (NARM),
initiated in 1983 an extensive merchandising campaign conducted on both the rack and retail
level. Focusing on the CMA Awards, the point of purchase campaign is structured to boost sales
and awareness of Country Music through September and October. Continuing with the theme of the
successful 1985 campaign, "Bring Home Country's Brightest Stars", subsequent campaigns of the
late '80s continued to break records for participation.
ESTABLISHMENT OF THE COUNTRY MUSIC HALL OF FAME. The Board of Directors of CMA, in 1961,
established the Country Music Hall of Fame to immortalize Country Music's greatest
contributors. The building that houses the Hall of Fame and Museum was erected in 1967. Since
1967, The Country Music Foundation has operated the first class facility, which has been called
"America's favorite music museum". CMA continues to conduct the annual selection and induction
into the Hall of Fame.
INVOLVEMENT IN LEGISLATIVE ACTIVITIES AFFECTING THE MUSIC INDUSTRY. CMA has taken an
active role in legislative activities which affect the music industry, including participation
in the Coalition to Save America's Music. The landmark law controlling record rental, enacted
in 1984, was, in part, a result of CMA's constant lobbying efforts. As it has for the past
several years, CMA will continue in the '90s to work vigorously, encouraging its members to
make their voices heard as the US Congress considers enactment of laws to provide for royalty
fees on the sales of audio tape and hardware. These fees would help compensate for the
millions of dollars lost by the industry each year to home taping.
COUNTRY MUSIC ASSOCIATION
Page 3
INTERNATIONAL MARKET DEVELOPMENT. In 1982, CMA established an office in London from which
to accelerate development of the European market for Country Music. In 1984 and again in 1988,
CMA commissioned research which evidenced great market potential for Country Music in the UK.
CMA's UK Album Chart, the only systematically-organized Country Music chart outside the United
States, inaugurated in August of 1985, was a major step in CMA's efforts in the UK. Compiled
by the Gallup Organization, the charts appear bi-weekly in MUSIC WEEK as well as numerous
consumer publications. In 1986, a Country Music merchandising campaign was organized by CMA,
which coordinated the economic resources, business facilities, manpower and marketing expertise
of five of the UK major record labels to expand the market bases for Country records. The
campaign met with notable success, was a major marketing tool in the late '80s and will
continue into the '90s.
MONTHLY TRADE MAGAZINE. CLOSE-UP magazine, compiled and published monthly by CMA for its
membership, serves as a vital resource for the Country Music industry. Each month the
publication features timely and informative news stories, perspectives and columns.
Spotlighted are new companies, promotions and appointments, signings, video view, media news
and awards, and radio promotions as well as profiles of developing Country artists, songwriters
and musicians. CLOSE-UP serves as a communication network for an increasingly widespread
industry.
PROFESSIONAL GROWTH SEMINARS. To encourage personal career growth among industry
professionals, CMA sponsors the Talent Buyers Entertainment Marketplace in October and the
Music Industry Professional Seminar (in conjunction with the Country Radio Seminar) in March.
One of the largest and most respected of its type in the industry, Talent Buyers Entertainment
Marketplace is attended by more than 400 buyers and sellers of entertainment each fall. With a
successful marriage of panel discussions, round table forums and live showcases of talent, TBEM
brings the movers and shakers of the industry in contact with those who book the talent in
fairs, auditoriums, parks, theatres and other venues. TBEM's Agents Marketplace facilitates
the actual buying and selling of talent. The Music Industry Professional Seminar (MIPS) was
initiated by CMA in 1983 in conjunction with the annual Country Radio Seminar, held each year
in late winter and sponsored by the Country Radio Broadcasters. The MIPS panels and the Artist
Radio Tape Sessions have made the Country Radio Seminar one of the most comprehensive and
effective educational forums in the industry. In 1986, CMA's professional growth seminars went
"on the road" with regional workshops around the country. The tradition continued in 1987 with
highly-regarded seminars on radio sales. Turning more toward the college-aged Country consumer
in 1988, CMA took to the road with its "Lost Highway Tour", which features a Country Music
concert and workshop. Held first at Boston's Berklee College of Music, then at the College
Media Journal (CMJ) National Convention, the tours have met with much success. The Lost
Highway Tour continued in 1989 with stops in Los Angeles and Chicago. Plans are underway to
continue the tours into the '90s.
THE PROMOTION OF COUNTRY MUSIC THROUGHOUT THE WORLD. Through the attainment of positive
publicity for Country Music in important newspapers, magazines and media all over the globe,
CMA's constant reach to both national and international media has made Country news as far
afield as Japan, Australia and Czechoslovakia. Programming of the format has become an
integral part of Voice of America with a listening audience of millions abroad. Hundreds of
national and international press representatives focus on Nashville and Country Music through
coverage of Fan Fair and the CMA Awards Show each year. The production of promotional
materials and audio-visual presentations demonstrating the appeal of Country Music is an
integral function of the CMA Public Information Department.
COUNTRY MUSIC ASSOCIATION
Page 4
THE COMPILATION AND DISSEMINATION OF RESEARCH MATERIALS. CMA compiles and disseminates,
on a monthly basis, a complete reference guide which includes listings of record label
personnel and artists; artist's label, manager and agent; publishers; publications; publicists;
producers; talent agencies; personal managers; video outlets, etc. The most complete listing
of all radio stations programming Country Music is compiled from CMA's comprehensive annual
survey of all US and Canadian broadcasters. A CMA-commissioned Arbitron study was released in
1988. The study, entitled "The Country Music Listener
A New Profile," is part of a
comprehensive marketing package created by CMA, which includes printed leave-behind materials
and a 10-minute sales video describing the Country audience.
THE RECOGNITION OF PROFESSIONAL ACHIEVEMENT. CMA presents a number of awards each year to
honor excellence of achievement in the profession. The Broadcast Personality of the Year
Awards are presented annually to the most outstanding broadcast personalities in small, medium
and major market categories. In 1987, the first CMA Awards honoring Radio Station of the Year,
General Manager of the Year, Music Director of the Year and Program Director of the Year for
each market category met with great success. The Founding President's Award (established by
Connie B. Gay) is presented annually to an individual who has rendered outstanding service to
CMA. The Media Achievement Award recognizes journalists whose work significantly broadens the
visibility and awareness of Country Music. It is not an annual award. The President of the
Association may present, at his/her discretion, a Special President's Award to honor
individuals making noteworthy contributions to Country Music and/or CMA. Instituted in 1985,
the Standing Room Only (SRO) Award honors an outstanding talent buyer or promoter. The Irving
Waugh Award of Excellence was inaugurated by the Board of Directors in 1983 and was presented
that year to the man for whom it was named Irving Waugh. The prestigious award was not
again presented until 1987, when Frances Preston was honored. It is intended to highlight
singular achievements having profound impact on the state of the industry.
Through CMA's leadership and guidance, Country Music has become one of America's most
diplomatic ambassadors to the world. Industry leaders readily admit that CMA has won global
recognition and has been the most important guiding force in the worldwide growth and expansion
of Country Music. CMA, often called "The world's most active trade organization," continues
its tradition of helping shape the direction and future of Country Music.
cma
COUNTRY MUSIC ASSOCIATION
CMA Awards Show Viewers
General Demographics
Of those adults surveyed, when asked if they plan to watch the next CMA Awards Show, 30
percent said yes. If these people watch, as they plan to, this would add over 20 million
viewers who did not watch the last show.
The largest segment of viewers by age group for last year's CMA Awards Show was
between the ages of 25-34. This age group comprised 21.90 percent of the total audience.
Those who graduated from high school are 18 percent more like to have viewed the last
CMA Awards Show than is the general population of adults.
Almost 20 percent (19.67%) of all adults who are employed in technical/clerical/sales fields
watched the last Awards Show. Those who are employed in these fields are nine percent
more likely to have watched the last awards show than is the general population.
Self-Concept
Over 50 percent of those adults who watched the last Awards Show consider themselves
brand loyal. This group says they always look for manufacturers' names when making
purchase decisions.
Over 50 percent (57.58%) of those who watched the last Awards Show consider themselves
ecologists; concerned with environmental issues such as recycling, and feel that products
which pollute the environment should be banned. In addition, among people who share
these views, and those who disagree with them, the ecologist-minded respondents were nine
percent more likely to watch the last Awards Show than those who are not as concerned
with environmental issues.
Over 50 percent of those adults who viewed the last CMA Awards Show say they are
impulsive shoppers: they buy on the spur of the moment. The index for this group is 116,
which indicates that those impulsive shoppers are 16 percent more likely to have viewed the
last Awards Show than are non-impulsive shoppers.
Over one-half (52.05%) of the last CMA Awards Show viewers consider themselves style
conscious individuals who make an effort to keep up with changes and current trends.
Consumer Habits
Over 20 percent of those who bought merchandise from a mail-order catalog in the last 12
months watched the last Awards Show. Additionally, almost one-half of the viewers made
such purchases in the last 12 months.
PUBLIC INFORMATION OFFICE
ONE MUSIC CIRCLE SOUTH
NASHVILLE, TENNESSEE 37203
(615) 244-2840 FAX (615)726-0314
Consumer Habits, Cont'd.
Almost 50 percent of the viewers made home improvements in the last 12 months. The
index for this group is 128, indicating that those who made home improvements were 28
percent more likely to watch the last awards show than those who didn't make such
improvements.
Almost 50 (47.78%) percent of the viewers of the last Awards Show have and use a
Visa/Visa Gold or Mastercard/Mastercard Gold card.
Over 30 percent of the viewers of the last show bought living room, bedroom, or dining
room furniture in the last 12 months.
20 percent of all U.S. adults who have a savings certificate watched the last CMA Awards
Show. Also, over 50 percent (56.09%) of these viewers have a regular savings account.
Almost 65 percent of the viewers have a checking account, and of all adults who have such
an account, almost 20 percent watched the last awards show.
To read Simmons Choices computer printout:
#RESP
=
Total number of respondents for this survey.
(000)
=
The projected number of people, in thousands in the cell defined by
the heading and stub.
VERT%
=
The result of percentaging the number "down" using the group
defined by the heading as the base.
HORZ%
=
The result of percentaging the number "across" using the group fined
by the stub as the base.
INDEX
=
A measurement of selectivity calculated by dividing HORZ% by the
HORZ% for the total population (adults). An index of 120 indicates
that the group defined by the stub is 20% more likely be in the group
defined by the heading than is the universe.
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
TOTAL
#RESP
19874
3402
5672
(000)
181131
32581
54345
VERT%
100.00
100.00
100.00
HORZ%
100.00
17.99
30.00
INDEX
100
100
100
SEX: MALE
#RESP
10185
1627
2714
(000)
86476
14495
23833
VERT%
47.74
44.49
43.86
HORZ%
100.00
16.76
27.56
INDEX
100
93
92
SEX: FEMALE
#RESP
9689
1775
2958
(000)
94655
18086
30512
VERT%
52.26
55.51
56.14
HORZ%
100.00
19.11
32.23
INDEX
100
106
107
AGE 18-24
#RESP
2105
301
503
(000)
25507
3830
6705
VERT%
14.08
11.76
12.34
HORZ%
100.00
15.02
26.29
INDEX
100
83
88
AGE 25-34
#RESP
4452
678
1228
(000)
43858
7134
12417
VERT%
24.21
21.90
22.85
HORZ%
100.00
16.27
28.31
INDEX
100
90
94
AGE 35-44
#RESP
4007
703
1139
(000)
36206
6534
10829
VERT%
19.99
20.05
19.93
HORZ%
100.00
18.05
29.91
INDEX
100
100
100
COPYRIGHT SIMMONS 1990
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
AGE 45-54
#RESP
2727
585
885
(000)
24795
5924
8893
VERT%
13.69
18.18
16.36
HORZ%
100.00
23.89
35.87
INDEX
100
133
120
AGE 55-64
#RESP
2450
500
796
(000)
21496
4522
7091
VERT%
11.87
13.88
13.05
HORZ%
100.00
21.04
32.99
INDEX
100
117
110
AGE 65+
#RESP
4133
635
1121
(000)
29268
4636
8411
VERT%
16.16
14.23
15.48
HORZ%
100.00
15.84
28.74
INDEX
100
88
96
HIGHEST LEVEL
#RESP
3711
600
995
COMPLETED: DID NOT
(000)
41560
7308
12396
GRADUATE HIGH SCHOOL VERT%
22.94
22.43
22.81
HORZ%
100.00
17.58
29.83
INDEX
100
98
99
HIGHEST LEVEL
#RESP
8504
1687
2729
COMPLETED: GRADUATED
(000)
71180
15113
24144
HIGH SCHOOL
VERT%
39.30
46.39
44.43
HORZ%
100.00
21.23
33.92
INDEX
100
118
113
HIGHEST LEVEL
#RESP
3473
589
1023
COMPLETED: ATTENDED
(000)
33812
5716
10005
COLLEGE
VERT%
18.67
17.54
18.41
HORZ%
100.00
16.91
29.59
INDEX
100
94
99
COPYRIGHT SIMMONS 1990
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
HIGHEST LEVEL
#RESP
4186
526
925
COMPLETED: GRADUATED
(000)
34578
4443
7801
COLLEGE
VERT%
19.09
13.64
14.35
HORZ%
100.00
12.85
22.56
INDEX
100
71
75
EMPLOYMENT STATUS:
#RESP
10941
1850
3113
EMPLOYED FULL TIME
(000)
108437
19391
32200
(30+ HRS)
VERT%
59.87
59.52
59.25
HORZ%
100.00
17.88
29.69
INDEX
100
99
99
EMPLOYMENT STATUS:
#RESP
1205
246
362
EMPLOYED PART TIME
(000)
11721
2490
3692
(< 30 HRS)
VERT%
6.47
7.64
6.79
HORZ%
100.00
21.24
31.50
INDEX
100
118
105
EMPLOYMENT STATUS:
#RESP
12146
2096
3475
EMPLOYED FULL OR
(000)
120159
21881
35892
PART TIME
VERT%
66.34
67.16
66.04
HORZ%
100.00
18.21
29.87
INDEX
100
101
100
EMPLOYMENT STATUS:
#RESP
7728
1306
2197
NOT EMPLOYED
(000)
60972
10700
18453
VERT%
33.66
32.84
33.96
HORZ%
100.00
17.55
30.26
INDEX
100
98
101
EMPLOYMENT STATUS:
#RESP
3169
492
847
RETIRED
(000)
20670
3226
5775
VERT%
11.41
9.90
10.63
HORZ%
100.00
15.61
27.94
INDEX
100
87
93
COPYRIGHT SIMMONS 1990
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
INDIVIDUAL
#RESP
1700
326
517
EMPLOYMENT INCOME:
(000)
24406
4737
7448
$10,000 - $14,999
VERT%
13.47
14.54
13.71
HORZ%
100.00
19.41
30.52
INDEX
100
108
102
INDIVIDUAL
#RESP
8484
1387
2357
EMPLOYMENT INCOME:
(000)
80662
13863
23430
$15,000 OR MORE
VERT%
44.53
42.55
43.11
HORZ%
100.00
17.19
29.05
INDEX
100
96
97
INDIVIDUAL
#RESP
2944
479
835
EMPLOYMENT INCOME:
(000)
27756
4859
8250
$20,000 - $29,999
VERT%
15.32
14.91
15.18
HORZ%
100.00
17.51
29.72
INDEX
100
97
99
INDIVIDUAL
#RESP
4079
633
1073
EMPLOYMENT INCOME:
(000)
32674
5298
9015
$30,000 OR MORE
VERT%
18.04
16.26
16.59
HORZ%
100.00
16.21
27.59
INDEX
100
90
92
MARITAL STATUS:
#RESP
8592
1250
2202
SINGLE
(000)
72658
10634
18912
VERT%
40.11
32.64
34.80
HORZ%
100.00
14.64
26.03
INDEX
100
81
87
MARITAL STATUS:
#RESP
11282
2152
3470
MARRIED
(000)
108473
21946
35433
VERT%
59.89
67.36
65.20
HORZ%
100.00
20.23
32.67
INDEX
100
112
109
COPYRIGHT SIMMONS 1990
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
OCCUPATION:
#RESP
1681
221
397
PROFESSIONAL
(000)
16290
2249
3990
VERT%
8.99
6.90
7.34
HORZ%
100.00
13.81
24.49
INDEX
100
77
82
OCCUPATION:
#RESP
1456
214
355
MANAGERS/ADMINSTRATO
(000)
15589
2463
4063
RS
VERT%
8.61
7.56
7.48
HORZ%
100.00
15.80
26.06
INDEX
100
88
87
OCCUPATION:
#RESP
1550
279
474
CRAFT/PRECISION
(000)
14826
2725
4806
PRODUCTION
VERT%
8.19
8.36
8.84
HORZ%
100.00
18.38
32.42
INDEX
100
102
108
OCCUPATION:
#RESP
3817
715
1153
TECHNICAL/CLERICAL/S
(000)
37678
7413
11911
ALES
VERT%
20.80
22.75
21.92
HORZ%
100.00
19.67
31.61
INDEX
100
109
105
MARKETING REGION
#RESP
3052
552
932
(NIELSEN) : EAST
(000)
25657
5251
8491
CENTRAL
VERT%
14.16
16.12
15.62
HORZ%
100.00
20.47
33.09
INDEX
100
114
110
MARKETING REGION
#RESP
4914
697
1165
(NIELSEN) : NORTHEAST
(000)
40382
6054
9913
VERT%
22.29
18.58
18.24
HORZ%
100.00
14.99
24.55
INDEX
100
83
82
COPYRIGHT SIMMONS 1990
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
MARKETING REGION
#RESP
3180
634
1094
(NIELSEN) : WEST
(000)
29991
5973
10538
CENTRAL
VERT%
16.56
18.33
19.39
HORZ%
100.00
19.92
35.14
INDEX
100
111
117
MARKETING REGION
#RESP
5023
991
1582
(NIELSEN) : SOUTH
(000)
53995
11045
17647
VERT%
29.81
33.90
32.47
HORZ%
100.00
20.46
32.68
INDEX
100
114
109
MARKETING REGION
#RESP
3705
528
899
(NIELSEN) : PACIFIC
(000)
31106
4258
7756
VERT%
17.17
13.07
14.27
HORZ%
100.00
13.69
24.93
INDEX
100
76
83
HOUSEHOLD INCOME:
#RESP
2795
407
695
60+
(000)
31937
4678
8407
VERT%
17.63
14.36
15.47
HORZ%
100.00
14.65
26.32
INDEX
100
81
88
HOUSEHOLD INCOME:
#RESP
6361
1025
1716
40+
(000)
68804
11347
19693
VERT%
37.99
34.83
36.24
HORZ%
100.00
16.49
28.62
INDEX
100
92
95
HOUSEHOLD INCOME:
#RESP
3016
528
903
30,000 - 39,999
(000)
28060
5146
8584
VERT%
15.49
15.79
15.80
HORZ%
100.00
18.34
30.59
INDEX
100
102
102
COPYRIGHT SIMMONS 1990
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
HOUSEHOLD INCOME:
#RESP
3680
745
1189
20,000 - 29,999
(000)
30796
6943
10795
VERT%
17.00
21.31
19.86
HORZ%
100.00
22.55
35.05
INDEX
100
125
117
HOUSEHOLD INCOME:
#RESP
2784
411
688
LESS THAN $10,000
(000)
21433
3261
5385
VERT%
11.83
10.01
9.91
HORZ%
100.00
15.21
25.12
INDEX
100
85
84
NO. OF PEOPLE IN
#RESP
4900
673
1220
HOUSEHOLD: ONE
(000)
23081
3174
5867
VERT%
12.74
9.74
10.80
HORZ%
100.00
13.75
25.42
INDEX
100
76
85
NO. OF PEOPLE IN
#RESP
7007
1256
2113
HOUSEHOLD: TWO
(000)
59128
10815
18311
VERT%
32.64
33.19
33.69
HORZ%
100.00
18.29
30.97
INDEX
100
102
103
NO. OF PEOPLE IN
#RESP
6106
1124
1779
HOUSEHOLD: THREE -
(000)
73074
13249
21542
FOUR
VERT%
40.34
40.66
39.64
HORZ%
100.00
18.13
29.48
INDEX
100
101
98
NO. OF PEOPLE IN
#RESP
1861
349
560
HOUSEHOLD: FIVE OR
(000)
25847
5342
8626
MORE
VERT%
14.27
16.40
15.87
HORZ%
100.00
20.67
33.37
INDEX
100
115
111
COPYRIGHT SIMMONS 1990
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
TYPE OF DWELLING:
#RESP
1365
192
321
TWO FAMILY
(000)
10700
1400
2288
VERT%
5.91
4.30
4.21
HORZ%
100.00
13.08
21.38
INDEX
100
73
71
TYPE OF DWELLING: 3
#RESP
4018
547
890
OR MORE FAMILIES
(000)
29343
3993
6683
VERT%
16.20
12.26
12.30
HORZ%
100.00
13.61
22.78
INDEX
100
76
76
BROADMINDED,
#RESP
13415
2517
4154
OPEN-MINDED,
(000)
123765
24154
40177
LIBERAL: AGREE
VERT%
68.33
74.14
73.93
HORZ%
100.00
19.52
32.46
INDEX
100
109
108
BRAND LOYAL: ALWAYS
#RESP
9072
1777
2899
LOOK FOR MFR. NAME:
(000)
81622
16340
26981
AGREE
VERT%
45.06
50.15
49.65
HORZ%
100.00
20.02
33.06
INDEX
100
111
110
ECOLOGIST: BAN
#RESP
10581
2001
3212
PRODUCTS THAT
(000)
95437
18761
30156
POLLUTE: AGREE
VERT%
52.69
57.58
55.49
HORZ%
100.00
19.66
31.60
INDEX
100
109
105
ECONOMY-MINDED: SHOP #RESP
13311
2616
4211
FOR SPECIALS: AGREE
(000)
122661
25159
40664
VERT%
67.72
77.22
74.83
HORZ%
100.00
20.51
33.15
INDEX
100
114
110
* Projection relatively unstable because of sample base - use with caution
** Number of cases too small for reliability - shown for consistency only
COPYRIGHT SIMMONS 1990
07/17/91
SIMMONS CHOICES SYSTEM
COUNTRY MUSIC ASSOCIATION
CMA AWARDS SHOW VIEWER
DEMOGRAPHICS, PSYCHOGRAPHICS,
CONSUMER HABITS
SOURCE: SMM 90 WGT: POP
TABLE BASE: TOTAL
PLAN TO
WATCHED
WATCH NEXT
ROW
CELL
TOTAL
LAST SHOW
SHOW
EXPERIMENTERS:
#RESP
5150
989
1637
CHANGE BRANDS OFTEN: (000)
47784
10056
16175
AGREE
VERT%
26.38
30.86
29.76
HORZ%
100.00
21.04
33.85
INDEX
100
117
113
IMPULSIVE: BUY ON
#RESP
9373
1923
3097
SPUR OF THE MOMENT:
(000)
88262
18494
30234
AGREE
VERT%
48.73
56.76
55.63
HORZ%
100.00
20.95
34.25
INDEX
100
116
114
AD BELIEVER: ADV.
#RESP
4377
864
1400
GIVES TRUE PICTURE:
(000)
40461
8429
13280
AGREE
VERT%
22.34
25.87
24.44
HORZ%
100.00
20.83
32.82
INDEX
100
116
109
PLANNER: PLAN AHEAD
#RESP
11964
2192
3670
FOR EXPENSIVE
(000)
109902
21179
35157
PURCHASES: AGREE
VERT%
60.68
65.00
64.69
HORZ%
100.00
19.27
31.99
INDEX
100
107
107
STYLE CONSCIOUS:
#RESP
8972
1738
2856
KEEP UP WITH
(000)
83261
16960
27523
CHANGES: AGREE
VERT%
45.97
52.05
50.64
HORZ%
100.00
20.37
33.06
INDEX
100
113
110
BOUGHT MERCH. FROM
#RESP
8587
1688
2768
CATALOG LAST 12
(000)
79840
16216
26254
MONTHS
VERT%
44.08
49.77
48.31
HORZ%
100.00
20.31
32.88
INDEX
100
113
110
* Projection relatively unstable because of sample base - use with caution
** Number of cases too small for reliability - shown for consistency only
COPYRIGHT SIMMONS 1990