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Business and Education [Magazine] 11/89 - 12/89 [OA 4423]
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323154633
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Business and Education [Magazine] 11/89 - 12/89 [OA 4423]
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13878-005
collections
Records of the White House Office of Speechwriting (George H. W. Bush Administration)
Mary Kate Grant Subject Files
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Originally Processed With FOIA(s):
FOIA Number:
S
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection:
George H.W. Bush Presidential Records
Collection/Office of Origin:
Speechwriting, White House Office of
Series:
Grant, Mary Kate, Files
Subseries:
Subject File, 1988-1991
OA/ID Number:
13878
Folder ID Number:
13878-005
Folder Title:
Business and Education [Magazine] 11/89-12/89
Stack:
Row:
Section:
Shelf:
Position:
G
19
2
7
3
Business
2700 Temple Avenue, Suite C,
Education
Sent 4/5
Long Beach, California 90806
213/988-1222
A PARTNERSHIP
FOR OUR FUTURE
November 29, 1988
Mr. David Demarest
Director of Communications
Office of the President-elect
1825 Connecticut Avenue, NW
Washington D.C. 20009-5708
Dear Mr. Demarest:
Please allow me to introduce myself. I am George Economides,
president of South Coast Publishing Inc. A representative of
Congressman Dan Lungren's office suggested I should contact you
regarding a special request for President-elect George Bush.
Last year, South Coast Publishing made a significant contribution
to the educational system and business community by publishing
the enclosed "Business & Education: A Partnership For Our
Future." The publication received many accolades from
businesspeople, educators and parents throughout the country.
Most importantly, students have utilized it as a planning guide
to career opportunities.
Because of the tremendous positive response to our premiere
issue, we have agreed to publish a 1989 edition. Distribution is
scheduled for next March.
I am most aware of Mr. Bush's strong commitment to education,
therefore I respectfully request that he write a letter to the
students and businesspeople to be used in the introduction of the
publication.
In the 1988 edition, our governor, George Deukmejian, graciously
extended his support to our efforts by writing a letter, and he
has agreed to do so for the 1989 publication.
It would be most appropriate if Mr. Bush would support this
effort as well. A message from the President would instill in
our young people the importance of a good education to the future
of our nation, and encourage businesses to take an active role in
the educational system.
A special publication presented by South Coast Publishing in cooperation with:
Long Beach Unified School District Long Beach Community College District
Industry Education Council of Long Beach
Industry Education Council of California
Project Manager Dawn Livingston will be contacting you soon to
check on the status of this request. If you should have any
questions, she can be reached at 213/988-1222.
Thank you very much for your consideration of this matter.
Most Cordially,
George Economides
President
South Coast Publishing, Inc.
Dear Readers:
Let's think about the great issues of the day. Do we want to
talk about America's place in the world? Then we'd better think
about education. Do we want to talk about competitiveness, and
how we can improve it? Again, we'd better think about education.
About productivity, and how to keep it on the increase? Again,
education is the answer.
Education is long-range planning at its best. It's a solution
for the next century -- for problems we haven't even begun to
recognize. In eleven short years, we'll stand on the threshold
of a new century. It will be a new American century.
To get there, I am committed to building a better America.
A better America is going to depend above all on our most
precious resource, our children. That's why I have proposed a
series of initiatives to improve education -- from merit schools
to expanded use of magnet schools, from alternative certification
of teachers to special Presidential awards for excellence in
every state.
Our educational system has been an important ingredient in this
nation's success -- and in our economy's success. It has a
critical role to play in ensuring the intellectual creativity,
the economic opportunity and the basic freedoms of our next
generation. Most importantly, it has a critical role in this
nation's competitiveness.
America is well-positioned to remain productive and competitive
in the world marketplace. We have the raw materials. We have
the opportunity. What we need is a renewed sense of resolve
-- a commitment to shape our future by preparing today the young
people who will lead us in the 21st Century.
This sense of resolve is what the American Dream is all about.
I believe we can trace the origin of the American Dream to a very
ordinary place -- it can be found between the hours of 8:00 a.m.
and 3:00 p.m. in every classroom, in every city, and in every
town in America. Please know that I appreciate what you are
doing to further the dream, and to help us build a better
America.
Sincerely,
Business
2700 Temple Avenue, Suite C,
Long Beach, California 90805
Education
213/988-1222
A PARTNERSHIP
FOR OUR FUTURE
December 14, 1988
Ms. Sara Maltby
Speech Writer
Office of Public Affairs For the President-elect
1825 Connecticut Avenue, NW
Washington D.C. 20009-5708
Dear Ms. Maltby:
We wish to thank those of you who were involved in granting our
request for a letter from President-elect George Bush to be
published in the introduction of the 1989 edition of Business and
Education: A Partnership For Our Future.
We are most honored to have the opportunity to publish Mr. Bush's
message. His words will have tremendous influence on our
students to achieve their highest goals; instilling in them the
belief that a good education is vital to the growth and well-
being of our nation.
As I mentioned over the phone, the letter should be approximately
350 words. We will need a photo of the President-elect, if
possible, a color transparency or color print. Since the
magazine will be published after Mr. Bush has taken office, it
would be appropriate for the letter to be written on presidential
stationery, signed by Mr. Bush as President of the United States,
and with the presidential seal.
Again, we are most grateful to you for taking the time and the
effort to grant this request. If you have any questions, I can
be reached at 213/988-1222.
We look forward to receiving the letter by mid-January.
Most Cordially
Dawn Livingston
Special Projects Manager
DL/cm
A special publication presented by South Coast Publishing in cooperation with:
Long Beach Unified School District Long Beach Community College District
Industry Education Council of Long Beach
Industry Education Council of California
A28
The Chronicle of Higher Education
November 29, 1989
Government & Politics
Status of Federal Legislation
President Urges Universities to Work
As of 6 p.m. November 22
Bold type indicates changes since November 16
With States to Set Goals for Schools
LEGISLATION
MAJOR PROVISIONS
STATUS
Animal research
SENATE BILL: Would amend the Animal Welfare Act to make it federal crime
SENATE: Passed
727
to steal, damage, or make unauthorized use of research animals, equipment,
November 20
facilities, or data.
Athletics
SENATE BILL: Would require colleges and universities to provide prospective
SENATE: Approved
NASULGC
$ 580
recipients of athletic scholarships with information about graduation rates for
by committee
athletes at the institutions.
November I
Copyrights
HOUSE BILL: Would amend the Copyright Act to state explicitly that states and
HOUSE: Passed
HR 3045
state institutions. including public colleges and universities. may be sued for
October 16
ANNUAL
copyright infringement.
H Rep 101-282
Defense research
COMPROMISE BILL: Would reauthorize defense research programs for the next
Sent to
HR 2461, 1352
two years. providing an increase for basic and applied research for fiscal 1990 of
the President
less than per cent. Would allow the University Research Initiative to receive up
MEETIN
to $71-million in fiscal 1990. Would create a few exceptions to the prohibition on
the Defense Department awarding research contracts without first holding com-
petitions.
Education
SENATE BILL: Would change the eligibility requirements for receiving federal
SENATE: Approved
programs
student aid by cutting from 70 per cent to 50 per cent the portion of personal
by committee
695
income that students are expected to spend on educational expenses. For film-
July 20
ilies earning less than $30,000 a year. would exclude from calculation of family
S Rep 101-136
assets the value of a home. farm. or small business. Would create a $20-million
program to increase the endowments of historically black colleges and universi-
ties. Would create in 1991 several new programs to improve elementary and
secondary schools.
Job Training
SENATE BILL: Would change the Job Training Partnership Act so that more funds
SENATE: Approved
Partnership Act
would be spent on education and training programs for those most in need of
by committee
543
assistance, and so that the education and training would be designed to lead to
July 26
career rather than a single job. Would increase coordination between job-training
S Rep 101-129
programs and education programs.
National
SENATE BILL: Would after the College Work-Study program to increase federal
SENATE: Approved
service-
contributions for community service jobs and cut payments for other jobs.
by committee
1430
Would require that half of appropriations for the State Student Incentive Grant
August
program in excess of $75-million be used for community-service projects. Would
S Rep 101-176
provide $100-million for a Youth Service Corps to pay up to $7,000 a year plus
$5,200: year in educational benefits for volunteers aged 15 to 25. Would create a
President Bush at the land-grant association's meeting: "No
$100-million demonstration project in which, in few states, people over 17 could
school can afford to remain diffident when it comes to drugs."
receive up to a year and $8,500 year in housing or education benefits for
up to two years of community service.
Science
HOUSE BILL: Would create three new scholarship programs for undergraduate
HOUSE: Passed
By CHRISTOPHER MYERS
ing so important to university offi-
scholarships
students in science, mathematics. and engineering. Would allow spending of up
September 12
WASHINGTON
cials, many in higher education
HR 996
to $13-million in the next fiscal year, rising to $41-million by 1993.
II Rep 101-220
President Bush last week praised
have wondered whether universi-
Taxes
COMPROMISE BILL: Would extend for nine months the tax exemption on
Sent To
thequality of American shouldreateapolitical-action
HR 3299
employer-provided educational benefits of up to $5,250 year for undergrad-
the President
cation and urged university offi-
committee to reward supportive
uate education. Would extend for nine months the tax credit for corporations
cials to work with
lawmakers. One session at last
that increase spending on research and development.
Reporter's
state governments
week's conference included a ro-
Vocational
BOTH BILLS: Would authorize spending for vocational-education programs at
HOUSE: Passed
Notebook
in setting national
bust debate on the issue.
education
colleges and schools and make major changes in the way the money is distribut-
May
HR 1109
cd. Funds would no longer be distributed through a competitive grant process to
H Rep 101-41
goals for the coun-
A Washington lawyer and lobby-
schools and colleges and reserved for certain "special-needs" populations. such
try's schools.
ist, Tom R. Jolly, said virtually ev-
as the handicapped. Instead. money would be distributed to the institutions
SENATE: Approved
Speaking here: at the annual
cry other interest group in the
based on how many disadvantaged students they enrolled.
by committee
meeting of the National Associa-
country had a PAC. While support-
HOUSE BILL: Would authorize .4-billion for the programs.
November 1
tion of State Universities and
ers of elementary and secondary
SENATE BILL: Would authorize $1.5-billion for the programs. Specifies that at
Land-Grant Colleges, the Presi-
education and for-profit trade
least 25 per cent. but no more than 35 per cent. of the money would go to colleges
dent reviewed his proposed pro-
schools benefit from their PACS,
and universities.
gram for improving education and
higher education suffers from its
Bills Enacted Into Law
called on Congress to approve it.
lack of one, he said.
AGRICULTURE DEPARTMENT: Provides $369-million to the
tive Extension Service, as well as $342-million for the
The President's speech-only
"I believe the higher-education
Agriculture Department for fiscal 1990 for the Coopera-
Cooperative Research Service. (Public Law 101-161)*
the third Presidential address in the
community is perceived by its
CIVIL RIGHTS AND OTHER AGENCIES: Provides 185-million
for educational and cultural exchanges operated by the
association's 102-year history-
friends in the United States Con-
for the Justice Department's Equal Employment Opportu-
United States Information Agency. (Public Law 101-162)*
was one of several events during
gress as lazy and cheap, and it
nity Commission for fiscal 1990, as well as $157-million
the meeting that highlighted the
hurts you." he said.
DEFENSE DEPARTMENT: Provides $3.4-billion to the De-
department's University Research Initiative, (Public Law
complex relationship between the
But Robert M. Rosenzweig, the
fense Department for its programs of basic and applied
101-165)*
federal government and colleges.
president of the Association of
research for fiscal 1990. Also provides $96-million for the
The Administration's education
American Universities, said a high-
ENERGY DEPARTMENT: Provides I-billion for the depart-
department's research activities in magnetic fusion, and
plan, the Educational Excellence
er-education PAC would undermine
ment's general science and research activities in fiscal 1990.
$596-million for its programs in basic energy sciences. (Pub-
Act of 1989, was introduced in
the good relations that colleges al-
including $225-million to begin construction of the Super-
lic Law 101-101)*
Congress in April but failed to
ready have with many important
conducting Supercollider. Also provides $331-million for the
reach the floor of either the House
members of Congress.
HEALTH RESEARCH AND EDUCATION: Provides $24-billion
tional Institutes of Health, and $1.5-billion for research
or Senate this year. It deals primar-
Formation of a political-action
to the Education Department for fiscal 1990, including
on Acquired Immune Deficiency Syndrome. (Public Law
$4.7-billion for Pell Grants and $3.8-billion for guaran-
ily with elementary and secondary
committee "would try to make
101-166)*
teed student loans. Also provides $7.7-billion to the Na-
education, but would also increase
higher education something that it
and Records Commission. Also provides $460-million to the
aid to historically black colleges
is not and should not be-namely.
NATIONAL ARCHIVES AND OTHER AGENCIES: Provides $127-
million for the National Archives for fiscal 1990. including
U.S. Postal Service for non-profit postal subsidies. (Public
and universities.
a participant in the political proc-
$5-million for the National Historical Publications
Law 101-136)*
Mr. Bush said that elementary
ess," he said. "We would lose the
million to the Department of Veterans Affairs for veterans'
and secondary schools seeking to
very quality of disinterested com-
NATIONAL SCIENCE FOUNDATION AND OTHER AGENCIES:
Provides $2.07-billion for the National Science Foundation
educational benefits, and $5.3-billion to the National Aero-
improve should take a cue from
mitment to public service that al-
for fiscal 1990, including $1.7-billion for research activities
nauties and Space Administration for its research and devel-
postsecondary institutions.
ready gets us access, and, in most
and $207-million for science education. Also provides $415-
opment activities. (Public Law 101-144)*
"Our colleges are the best in the
cases, a sympathetic hearing."
world in part because they epito-
varying sizes will be made in the budgets of all departments of the federal government because Congress and the President failed to meet the larget
mize choice, competition, and flex-
for deficit reduction required by law. The numbers in this chart do not reflect those cuts.
ibility, he said. "What's worked
In a separate session, D. Allan
for you will work for them."
Bromley, the President's new top
New Bills in Congress
The President also said colleges
adviser for science and technol-
that conduct biological defense research to
Teacher education. HR 3717 would amend the
and universities needed to fight
ogy, offered academic research of-
WASHINGTON
notify and provide information to local po-
Higher Education Act of 1965 to provide up
Following is a summary of bills
drug use by students. "We can't
ficials some cagey advice on how
lice. hospitals, and fire departments. By
to $20-million to the National Board for Pro-
of interest to higher education that
Representative Gekas (R-Pa.).
fessional Teaching Standards for fiscal years
give our students one message
to curry favor with members of
Education savings. HR 3709 would amend the
1990 through 1992. By Representative Wil-
have been introduced in Congress.
federal tax code to allow the establishment
liams (D-Mont.) and nine others.
while they are in elementary and
Congress.
Copies of bills may be obtained
of education savings accounts. and to pro-
high school and another when they
As a constituency, he warned
vide a tax deduction for contributions to
SENATE
from Representatives (Washington
Environmental research.s 1909 would do the
start college. No school can afford
them, researchers are "practically
such accounts. By Representative McEwen
20515) or Senators (Washington
(R-Ohio).
same as IIK 1698. above, By Senators Mitch-
to remain diffident when it comes
invisible.' But there are ways to
Environmental research. HR 3698 would au-
cll (D-Maine) and Cohen (R-Maine).
20510).
thorize the Education Department to give
Research facilities. 1863 would amend the
to drugs," he said.
rectify that.
Bowdoin College $5-million for construction
Public Health Service Act to provide grants
They could take a member of
HOUSE OF REPRESENTATIVES
of center for research assessment of the
for the expansion or renovation of biomedi-
Biological defense research. HR 3758 would
environment. By Representatives Brennan
cal- and behavioral research facilities. By
Congress to lunch, he suggested,
amend existing law to require institutions
(D-Maine) and Snowe (R-Maine).
Senator Kennedy (D-Mass.).
With government issues becom-
sometime when they do not have a
Photocopy-Preservation
Government & Politics
November 29, 1989
The Chronicle of Higher Education
A29
specific request in mind for their
own institutions. Then they should
College Officials Retain Exemption from Ethics Rule
issue said that there was still strong
focus the lunchtime conversation
sentiment among lawmakers to
on issues of general concern to uni-
limit the exemption.
Continued from Page A21
would not be able to perform their
legislation said that former govern-
versities.
The aide said college officials
designed to prevent "revolving
old duties on campuses after leav-
ment officials who worked in high-
The novelty of that approach is
had made a good case that the ver-
door" situations in which former
ing government because federal
er education would be covered by
sure to keep the lawmaker on the
sion proposed two weeks ago
employees can use their knowl-
agencies provide so much of uni-
the "no-contact rule" but would be
edge of his or her seat the entire
would have been damaging.
edge and contacts to assist their
versity research budgets, college
allowed to apply for grants and
time, waiting for that special re-
new employers-chiefly in busi-
officials said.
contracts for themselves (The
'Many Aren't Persuaded'
quest that never comes. After a
ness.
Chronicle, November 22).
surprise like that, he promised,
The pay-and-ethics legislation
'People Saw the Needs'
Facing pressure to finish up their
College officials protested, say-
"they'll remember you.
work by Thanksgiving, lawmakers
was approved by both the House
That, in turn, would discourage
ing that their employees needed to
decided to drop the issue, rather
and Senate, and President Bush is
some of the most qualified people
be able to discuss general issues of
than try to come up with new word-
expected to sign it into law.
from taking positions in agencies
science policy with federal agen-
Academic researchers are ex-
ing for the exemption, the aide
When people in academe first
such as the National Institutes of
cies. Congress agreed.
said.
pecting anything but friendly
obtained their exemption in 1979,
Health or the National Science
Sheldon E. Steinbach, general
lunches when it comes to dealing
He added: "Many people still
and again this year when they ar-
Foundation, they added.
counsel for the American Council
with the Public Health Service's
gued to keep it, they said colleges
aren't persuaded that there's any
But when the new ethics legisla-
on Education, said: "People saw
new Office of Scientific Integrity.
should be treated differently from
justification for a blanket exemp-
tion was unveiled two weeks ago, it
the needs and realized that the ex-
Discussions at an association
businesses.
tion, but in this case, the problem
contained language that would
emption needed to be retained."
session on the new office's organi-
Scientists or research adminis-
was that to get it right was going to
have curtailed the exemption for
But a Senate aide who was in-
zation and methods drew moans
take more time than we had."
trators who served in government
colleges. In its original version, the
volved in the negotiations over the
and groans from college officials.
-SCOTT JASCHIK
The office was created to ad-
dress the problem of scientific mis-
conduct in research financed by
the Public Health Service, includ-
ing the National Institutes of
Health.
BEFORE YOU CHOOSE A COMPUTER SYSTEM,
"We are not the police," said
Suzanne W. Hadley, the acting di-
rector of the Office of Scientific In-
tegrity. "Our bread-and-butter re-
sponsibility is to advise colleges
TALK WITH THE COMPANY
and universities as they conduct in-
quiries or investigations.'
The office also will conduct in-
quiries and investigations of its
THAT'S INSTALLED
own, based on cases referred to it
by institutions or by "whistle
blowers.
Several college officials said the
office was unnecessary and would
MORE COLLEGE SYSTEMS
encumber research efforts.
One official, who asked not to be
identified, called the new office
"Orwellian" and said it created a
"federal bureaucracy to bird-dog"
WORLDWIDE.
researchers. He said scientists
were "essentially self-correcting.'
explaining that those who publish
fraudulent data were almost al-
ways discovered and discredited in
the normal exchange of ideas.
The Office of Scientific Integrity
was created by the Public Health
Service last March in response to
increased concern about miscon-
duct in science. In addition, the
service issued rules in August re-
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Photocopy-Preservation
Communicator
Published to serve elementary and middle school educators
Volume 13, Number 4
by the National Association of Elementary School Principals
December 1989
Update USA
Students and teaching
"I don't know of one teacher who
is encouraging his or her own
children to go into teaching," David
Imig, executive director of the
American Association of Colleges,
told the Christian Science Monitor.
Imig's observation is supported
by a new survey that found only two
of 50 students whose parents are
teachers want to follow in their
parents' footsteps. And other
students are following suit.
A recent survey of high school
sophomores in three southern states
found that only 5.8 percent were
interested in teaching as a career.
Reasons cited for the disinterest:
daily stress, low pay, little room for
advancement, lack of authority, and
bad teaching conditions.
(Editor's note: For a response,
see the December Here's How,
NAESP Executive Director Sam Sava (right) with President George Bush during
which describes ways to "improve
the National Distinguished Principals program. (Photo by Pat Fisher)
perception of the teaching profes-
sion.")
Bush to principals:
'There's no substitute for a strong principal'
Corporal punishment
Editor's note: Sixty elementary and
that you're in Washington. You all have
In an effort to protect children
middle school principals, one from every
demonstrated that you have mastered a
from "legalized child abuse," the
state and the District of Columbia, from
job that most people couldn't begin to
National Parent-Teacher Association
private and overseas schools as well as
cope with. Imagine being CEO of a
is calling for federal legislation to
public schools, gathered for two days in
corporation where the rank and file
outlaw corporal punishment in
October to receive National Distin-
average age is about 8 - and half of
schools.
guished Principal awards in Washington,
them don't bring their lunch money. You
"Parents would be charged with
DC. The awards are sponsored by the
juggle all this - everything from
child abuse if they injured their
U.S. Department of Education, the
substitute teachers to bus schedules, and
children in the same way educators
National Association of Elementary
many of you still find time to get into the
are legally allowed to do in most
School Principals, and Pizza Hut, Inc.
classroom every single day.
states," says PTA Vice-President for
The principals and their guests had a
"And that's what puts you at the head
Legislative Activity Arlene Zielke.
busy schedule: they met each other,
of the class, and that's what makes your
Corporal punishment is against the
toured the National Archives, met with
schools the most successful. Because
law in only 19 states.
Secretary of Education Lauro F. Cavazos,
more than any other factor, what sets a
Statistics cited by PTA:
talked with the news media, and attended
school apart is you - the principal. The
There are 2 to 3 million inci-
a black-tie awards banquet. But the
simple fact is, there is no substitute -
dents of corporal punishment each
highlight of the program was a meeting
under our system of education there is no
year in America's public, private,
with President George Bush at the White
substitute for a strong principal - one
and parochial schools.
House. Following are some of Bush's
who gives students and teachers a sense
In one to two percent of these
remarks:
of direction, and one who helps develop a
See 'Child abuse', page 8
"I expect your students are all thrilled
See Bush, page 3
The K-8 Executive
Walking for health
How safe is your school?
A cardiologist prescribes this simple,
two-step plan if you want to feel better
"If schools ever were 'islands of
community agencies.
and reduce your risk of heart disease: Eat
safety' within otherwise violent neigh-
cereal with skim milk for breakfast, then
borhoods, they certainly are no
Commitment to communication:
take a 15-minute walk.
longer," says a new resource paper
A school communications network
"You don't have to turn your life up-
from the National School Safety
should be established that links
side down to do things that have a
Center.
classrooms and schoolyard supervi-
profound impact on how happy, produc-
Some recent examples of violence:
sors with the front office or security
tive, and healthy you are," cardiologist
On Jan. 17, 1989, a man carrying
staff, as well as with local law
James Rippe told the Washington Post.
an AK-47 semi-automatic assault rifle
enforcement and fire departments.
Although 77 million Americans are
killed five children and wounded 29
walking for fitness, Rippe says we have
others and a teacher on an elementary
Staff preparation: School staff
yet to see the peak of the walking craze.
school playground in Stockton, CA.
should be informed and regularly
One reason it's so popular: the average
On Sept. 26, 1988, a teenager
updated on safety plans through in-
150-pound person who walks for 45
killed two 8-year-olds and wounded
service training that includes certified
minutes four times a week will burn
nine others in a crowded cafeteria at
and classified staff, part-time
enough calories in a year to lose 18
Oakland Elementary School in
employees, and substitutes.
pounds.
Greenwood, SC.
On May 16, 1986, a man and
Community involvement: Parents
woman with a bomb held students and
and volunteers should be used to help
Tempering tantrums
teachers hostage in a Cokeville, WY,
patrol surrounding neighborhoods
Thomas Jefferson's advice of two
elementary school. The bomb ex-
and supervise the campus before,
centuries ago on handling anger is just as
ploded, killing the woman and burning
during, and after school.
valid today, write consultants Marilyn
some of the hostages. The man shot a
Manning and P.A. Haddock in Sky
teacher, then committed suicide.
Limited access: Access points to
magazine. His words: "When angry,
Following the first-ever School
school grounds should be limited and
count to ten before you speak; if very
Crisis Prevention Practicum, sponsored
monitored during the school day. A
angry, a hundred."
by the NSSC and Teachers College of
single visitor entrance should be
You can't communicate well when all
Columbia University, the NSSC
supervised by a receptionist or
you feel is rage, the consultants say. "You
prepared a resource paper on school
security officer. Visitors should sign
not only sound angry, you lose your
violence prevention. Although com-
in at the reception area and wear an
objectivity and effectiveness." It's best to
plete safety can't be guaranteed, the
identification pass. Delivery en-
retreat from the situation and cool off:
NSSC recommends these general
trances used by vendors should be
take a brisk walk, or rant at a friend who
preventive measures to lessen the
checked regularly.
will sympathize. If you can't retreat, buy
chances of violence on campus:
a few seconds of reprieve by dropping a
Student support: Students should
pen on the floor and breathing deeply as
Principal participation: School
be taught to take responsibility for
you bend down to retrieve it.
site administrators must acquire "crime
their own safety by reporting suspi-
resistance savvy" and take greater
cious individuals or unusual activity
responsibility for working with the
on school grounds and by learning
Leadership handbook
school board and district to implement
personal safety and conflict resolu-
School Leadership Handbook for
site security programs.
tion techniques.
Excellence, released by the ERIC
Clearinghouse on Educational Manage-
Security task force: School
Teaching safety: Schools should
ment, updates the 1981 Handbook for
districts should coordinate a local
establish a curriculum committee to
Survival, published by the clearinghouse.
school security task force that includes
focus on teaching students non-
The book has three sections: The
school officials, law enforcers, youth-
violence, pro-social skills, conflict
Person, The Structure, and The Skills.
service providers, parents, and stu-
resolution, law-related education, and
New chapters in this edition are "Training
dents. Task forces should determine
good decision-making. A school
and Selecting School Leaders," "Leading
what safety measures may be needed
security committee should be created
the Instructional Program," "Leading the
and how to implement them and
to define and implement school
Instructional Staff," and "Building
regularly review school safety and
safety measures.
Coalitions."
security measures.
Edited by Stuart C. Smith and Philip
(Editor's note: School Crisis
K. Piele, the book is $15.95 plus $2.50
Inter-agency cooperation: Schools
Prevention and Response is available
handling (quantity discounts available),
must develop a comprehensive crisis
for $3 from the National School
payable to ERIC/CEM Publications.
management plan that incorporates
Safety Center, 16830 Ventura Blvd.,
Write: ERIC Clearinghouse on Educa-
resources available from other
Suite 200, Encino, CA 91436.)
tional Management, University of
Oregon, 1787 Agate St., Eugene, OR
97403-5207. (503)686-5043.
2
NAESP Communicator December 1989
NDP Highlights
EDUCATION
Voice from the past
NAESP President
Zone 9 Director Jim Liday
AMERICA
Gary Salyers
bumped into a rugged-looking man
presents a bronze
with a bushy grey beard in the
bell to Secretary
National Distinguished Principal
of Education
registration area.
Lauro F. Cavazos.
For a moment Liday was con-
Earlier, Executive
fused. "You don't recognize me, do
Director Sam
you?" asked Lewis McLin, the man
Sava had
with the beard, NDP from Alaska.
presented a
similar bell to
Turns out the two were fraternity
President George
brothers more than 20 years ago at
Bush, inviting
Idaho State University and hadn't
him to be an
seen each other in years.
honorary
"Lew, what are you doing here?"
principal. (Photo
was Liday's response, one he regret-
by Pat Fisher)
ted immediately
Later, during a session in which
each NDP addressed the group, Liday
Bush: 'Share secret of success'
said he held his breath as McLin
continued from page 1
join together in common cause, when
approached the podium. But to
sense of learning; the children learn
one of the lessons our children learn is
Liday's relief, McLin dredged up no
lessons in character that apply in and out
community consciousness
stories from their younger days!
of the classroom. And character is shaped
"And that's why I'm also pleased to
by all of you.
single out today my dear friend - one
Northern comfort
"I know for you and your family and
of the busiest men in America, Paul
friends, this is a proud day. It should be.
O'Neill - to announce his appointment
There were more than a few
All those years of hard work and dedica-
to serve as chairman of the President's
"double takes" as people filed in to
tion paying off - and you've earned all
Education Policy Advisory Committee.
the opening session. Were those tiny
the recognition that's going to come your
This committee - the first created in
Jim Beam liquor bottles lined up on
way. Enjoy it - because when you get
my administration - includes leaders
the table? No, they were something
back, you know what it's going to be like.
from business - and here is Paul, head
better.
"No, but educators from schools all
of Alcoa - from business and labor,
Marjorie Von Ohlsen, NDP from
over your state are going to want to
educators at every level, state and local
Vermont, had brought "A Nip of
know, we hope, the secret of your
officials, as well as representatives from
Northern Comfort" for each of the
success. Share it with others. Each of you
the media
NDPs: miniature bottles of locally
is a case study in what does work - and
"I am confident that under his dedi-
packaged maple syrup.
we've got to learn from you in order to
cated leadership, this Education Advi-
make all our schools better.
sory Committee will provide us with an
National Distinguished
"And what works is what matters
abundance of excellent advice
And
as
you
know
I asked the governors
"One final point. As a nation we do
Husband
from each state to meet with me at that
need to give greater recognition to the
NAESP Executive Director Sam
education
summit
And
we
came
out
of
role that principals and teachers play in
Sava announced during the NDP
that summit in a very united way —
our society. And that means greater
awards banquet that only 59 of this
Democrat, Republican, liberal, conserva-
rewards and it means greater respect
year's 60 National Distinguished
tive - whatever. We agreed that
from the community. It means greater
Principals had made it to Washing-
we've got to work together to raise
recognition of the best in the business -
ton, DC.
overall performance and cut the tangle of
and that's why I've invited you today.
"Vickie Robb, from New Fran-
red tape that keeps you and your teachers
It's an example to others.
klin, Missouri, stayed home because
from doing the best possible job.
"You are the best, and you know what
two months ago she produced twins.
"And that does mean expanded
it takes to make our schools even better.
And if that isn't a National Distin-
flexibility on the state and local level.
And so I want to thank you for setting an
guished Principal, I don't know what
Greater choice - more power in the
example for kids to admire and espe-
is!" Sava said. Then Sava bestowed a
hands of parents and their children to
cially for other educators to emulate. My
new award, the National Distin-
decide which schools and what kind of
congratulations to every one of you. My
guished Husband award, on Mark
education is right for them We aren't
thanks for making a difference -
Robb. "Without his energy, commit-
going to tell you what works best from
making a difference for every single
ment, and enthusiastic cooperation,
Washington. That was the clearest
child who walks into your schools.
Vickie Robb's twins would not have
message I got out of that conference
"Thank you and God bless you all.
been possible," Sava said.
"As all of you know, our schools and
Thank you so much for coming."
our communities prosper most when they
NAESP Communicator December 1989
3
Co-op
Statement of
Disaster assistance
Monterey, and San Benito counties, has
ownership
volunteered to coordinate donations for
(Required by law)
Several principals have called NAESP
those areas. Write Iglesias at: 1000 High
wondering what their schools can do to
St., Santa Cruz, CA 95060. (408)429-
Communicator, ISSN 0745-
help schools in areas recently struck by
3878.
2233. Required by 39 U.S.C.
the natural disasters: Hurricane Hugo in
One other way to help children in
3685:
South Carolina, Puerto Rico, and the
California and across the country come to
Frequency of issue: monthly
Virgin Islands, and the earthquake in the
terms with the earthquake is the exchange
except July and August. Annual
San Francisco, CA, area.
of letters.
subscription price: $20 of total
Hurricane Hugo:
Gayle Reynolds said he's already set
membership fee, (available only
Frank Matthews, South Carolina
up pen pal matches between schools in
aspart of membership in NAESP).
coordinator for the Hugo Hotline for
Ohio and schools in the quake area, and
Publication and general
School Relief at the state department of
he's prepared to make more matches.
business offices: 1615 Duke St.,
education, told Communicator that
Write: Gayle Reynolds, Association of
Alexandria, VA 22314-3483.
already there's been a tremendous
California School Administrators, 4665
Publisher: National Association
response from across the country, with
Lampson Ave., Los Alamitos, CA 90720.
of Elementary School Principals;
many schools adopting schools in the
(213)493-4431
Editor: Cindy Wehling. Known
counties struck worst by the disaster.
Even with support from across the
bondholders mortgages, and
Most schools have received all the
country, Reynolds said the children are
other security holders: none.
food and clothing they can use, Matthews
very worried, especially those left alone
During the preceding 12
said. The greatest need now is for
after school, and it will be a long time
months, the average number of
financial aid.
before life gets back to normal.
copies printed for each issue:
For more details on helping the South
26,370; the average paid
Carolina schools, call the Hugo Hotline,
Non-graded placement
circulation through vendors: 0;
(803)734-8333.
the average mail subscription:
Rosemarie Larreur, special assistant to
The staff at Cleveland (UT) Elemen-
25,670; the average free
the education commissioner of the Virgin
tary School is interested in changing from
distribution: 400; the average
Islands, told Communicator that classes
a traditional grade placement system to a
number of copies distrubuted:
in the islands didn't resume their regular
non-graded one. In the past they've
26,070; the average number of
schedules until the week of Oct. 23, a
moved students around, but now they
copies not distributed: 300.
month after Hugo struck.
want to try some other things.
The actual figures of October
The Virgin Islands schools need
Cleveland's principal Dan Wells
1, 1989: 26,300 copies printed;
supplies and textbooks, among other
would like to hear from schools that have
25,560 total paid circulation, 440
things, Larreur said.
totally non-graded programs. He also is
copies for free distribution; 300
For information on helping the St.
interested in tracking, social interaction,
copies not distributed.
Thomas/St. John area schools, call
and ways to approach parents. Write: Dan
Yvonne Bowsky, (809)774-3725. To find
Wells, Cleveland Elementary School, PO
out about helping the St. Croix schools,
Box 218, Cleveland, UT 84518.
call Juanita Smail, (809)778-8450.
(Editor's note: Information on the
needs of Hurricane Hugo victims in
More on placement
NAESP BOARD OF DIRECTORS
President Gary D. Salyers (OR)
Puerto Rico was unavailable at press
Charles Gray, principal in Fort Belvoir,
President-elect Shirley H. Lincoln (TX)
Past President Arlyn D. Gunderman (MN)
time. Watch your January Communicator
VA, is interested in continuous-progress
Jacqueline J. Norcel (CT) Zone
for an update.)
in non-graded primary placement.
Richard P. Houseknecht (PA), Zone 2
James M. Oglesby (VA) Zone 3
Write: Charles Gray, Cheney Elemen-
Guy W. Sims (GA) Zone 4
California quake
tary School, 1741 Meeres Road, Fort
Thomas C. Kircher (IL) Zone 5
Sandra Ann Lawrence (IA) Zone 6
California schools faired well structur-
Belvoir, VA 22060.
John R. Fero (MT) Zone 7
David L. Bond (KS) Zone 8
ally during the earthquake, and the Red
James F. Liday (ID) Zone 9
Cross and Salvation Army have distrib-
Elementary homecoming
NAESP STAFF
uted donations of necessities such as
Executive Director Samuel G. Sava
food, clothing, and toys. What children in
For the past two years, while high
Director of Communications Theodore O. Cron
Communicator Editor Cindy Wehling
the area could use now, according to
school alumni- were celebrating home-
Consulting Editor June Million
Gayle Reynolds of the Association of
coming, Roosevelt, Elementary School in
Communicator (ISSN 0745-2233) is published monthly
California School Administrators, is
Perry, IA, held its own kind of homecom-
September through June by the National Association of
Elementary School Principals, 1615 Duke St., Alexandria,
donations of children's literature books
ing celebration.
VA 22314-3483. (703)684-3345. Subscriptions are available
(not textbooks) in both English and
The staff and principal Bill Salmon
only as part of membership. Annual membership dues in the
association are $135, $90 for institutions. $20 of this amount
Spanish, to take home and read.
invited retired elementary teachers and
is for subscription to Communicator for one year. Single
Don Iglesias, principal of Westlake
other employees to a breakfast on
copies are $2. Second-class postage paid Alexandria, VA,
and at additional mailing offices. Microfilm and photocopies
Elementary School and regional chairman
homecoming day. Of the 35 invitations
available at Xerox University Microfilms, 300 Zeeb Road,
for elementary prinipals from Santa Cruz
sent out this fall, 27 people attended, with
Ann Arbor, MI 48108: Postmaster: Send address chages to
Communicator, 1615 Duke St., Alexandria, VA 22314-3483.
(which was hardest hit by the quake),
years in retirement ranging from 1 to 15.
Communicator is printed on recycled paper.
4
NAESP Communicator December 1989
Here's Help
Women in history
The National Women's History Project
is offering educators a free catalog,
Women's History Resources.
It features posters and display kits,
classroom materials, books, videos,
teacher training resources, buttons,
balloons, and more, all dedicated to
helping children and adults understand
the importance of women in U.S. and
world history. The catalog also lists
special kits for celebrating National
Women's History Month in March 1990.
Write: National Women's History
Project, 7738 Bell Road, Windsor, CA
95492 or call (707)838-6000.
Justice clearinghouse
Truancy. Vandalism. Violence.
Dropouts. Illegal drugs. Many school
principals deal with these problems every
day.
A project by the Federal Office of
National Geographic specials
Juvenile Justice and Delinquency Preven-
tion now provides information to help
National Geographic has waived its copyright and educators may videotape
school personnel better understand and
free of charge four upcoming National Geographic Television Specials for use in
deal with troubled youths in the class-
their classrooms. The program is designed to improve geographic knowledge in
young Americans.
room.
OJJDP established the Juvenile Justice
A free resource guide covering the objectives for each program, suggestions for
Clearinghouse to help disseminate
classroom discussion, and preview and follow-up activities is also available.
publications, research findings, and
The specials, funded by Chevron, will be shown at 8 p.m. Eastern Time on
PBS. They include:
program evaluations of the National
Criminal Justice Reference Service.
Amazon: Land of the Flooded Forest, Jan. 10.
Recent clearinghouse publications
Bali, Masterpiece of the Gods, Feb. 7.
include Safer Schools, Better Schools and
Journey to the Forgotten River, March 7.
Using the Law to Improve School Order
Voices of Leningrad, April 4.
and Safety. Many titles are free.
For a resource guide write: National Geographic Specials, c/o Chevron, 742
Bancroft Way, Berkeley, CA 94710.
Additionally, the clearinghouse
publishes a bimonthly conference
calendar of upcoming training opportuni-
ties.
self-addressed, stamped (45 cents)
'And Still We Rise'
For information or to be added to the
business-size envelope with the pamphlet
mailing list, call: (800)638-8736, or
names written on the back.
"I've always believed that you can be
(301)251-5500.
whatever you want to be if you are
willing to sacrifice and dedicate your-
Getting science started
Teen 'Facts'
self," says boxing champion Sugar Ray
A new report, Getting Americans
Leonard in And Still We Rise, a book that
Three new "Facts" pamphlets from
Started in Science: A Blueprint for
features interviews with 50 black role
Network Publications can help school
Elementary School Science Education,
models.
counselors and health professionals
incorporates into one source three earlier
The book, from USA Today Books,
inform students about personal and
reports that focused on science curricu-
compiles interviews done originally for
reproductive health. New titles: Men-
lum and instruction, assessment of
the newspaper USA Today. People
struation Facts, Puberty Facts, and
science learning, and teacher develop-
included have excelled in the areas of
Pregnancy Facts (which explains the
ment and support.
education (Niara Sudarkasa, Mary
stages of pregnancy and emphasizes the
Offered by The National Center for
Hatwood Futrell, Marva Collins), enter-
importance of good prenatal care). Write:
Improving Science Education, the report
tainment, science, sports, civil rights,
Network Publications, PO Box 1830,
is $7 (plus $2.50 postage and handling)
politics, business, and religion.
Santa Cruz, CA 95061-1830, or call
prepaid. Make checks payable to The
Cost: $7.95 (quantity discounts
(800)321-4407. Minimum order: 50 for
Network, Inc. Write: Publications, The
available). Write: Peggy Probst, Gannett
$14.
Network, Inc., 290 S. Main St., Andover,
New Media, PO Box 450, Washington,
To preview these pamphlets, send a
MA 01810.
DC 20044.
NAESP Communicator December 1989
5
Capitol Comments
Education funding bills tied up in Congress
By ED KELLER
It's conference committee time again, when the House and
Federal education funding facts
Senate roll up their respective sleeves to resolve in commit-
tee all the differences that couldn't be resolved on the House
Education is less than 2 percent of the federal
and Senate floor.
budget. In 1980, it was 2.5 percent.
As you know, when a bill from one body differs from a
similar bill passed by the other body, each appoints represen-
Eight countries spend more national funds per
tatives to a conference committee to negotiate on the specific
capita on education than the U.S. does.
differences.
As this article is being composed, Capitol Hill abounds
Less than half of Chapter One-eligible children
with conference committees, most of which are dealing with
receive Chapter One services.
federal funding issues.
A major earlier conference was on the FY '90 appropria-
Less than 20 percent of Head Start-eligible
tion for education (H.R. 2990). The conference report raised
children receive Chapter One services.
education funding to $24.15 billion, $1.4 billion more than in
FY '89. Indian education could add another $74 million and
Federal support for bilingual education serves
the expanded war on drugs an additional $183.5 million.
only 6 percent of the children needing services.
However, due to the inclusion of language permitting the use
of federal funds for abortion in cases of rape or incest,
Handicapped education funding has never
President Bush vetoed the bill. If the veto is not overridden, a
reached the level originally authorized.
conference to adjust the bill is probable.
Currently, the most pressing conference committee issue
The funds President Bush has proposed for a
is budget reconciliation (H.R. 3299, S. 1750). Unless this
manned flight to Mars are more than 800 times
conference is successful, the funds sequestered by the
greater than his proposal for education.
Gramm-Rudman deficit reduction that took place Oct. 15,
cannot be restored.
This would result in an overall $1 billion cut in education
funding for FY '90. A continuing resolution keeps the
gressmen publicly confessing to a congressional "shell game"
government functioning while the conference committee
with the budget figures, our anxiety increases.
continues to negotiate.
Without an increase in federal revenues (taxes), there is no
Because of the "catchall" nature of the reconciliation bill,
way next year's Gramm-Rudman target can be responsibly
so many of the authorizing committees are affected by the
attained. Recognizing this, a proposal has surfaced to enact
issues that over 198 conferees have been appointed. The
Gramm-Rudman IV, an extension of the date by which the
House version is the greatest catchall, with the Senate bill
budget must be balanced. By extending the date, the annual
more strictly aligned to deficit reduction.
impact would be lessened and a tax increase perhaps avoided.
To help resolve the many differences, some are suggesting
Achieving the desired balanced budget by the end of this
that the conferees agree with the Senate format, pulling out
century will be a very close call. We certainly won't be able
all the non-deficit reduction issues to be dealt with sepa-
to do it by 1992.
rately.
To get an extension of Gramm-Rudman passed now, it
One of the important non-deficit reduction issues is child
would likely be tied to a bill to increase the nation's debt
care, and no agreement has been reached at this time on
ceiling. The debt ceiling must be raised to enable the United
which version (S. 5 or H.R. 3) will be the primary measure.
States to continue in business, sort of like an increase in your
S. 5, the Act for Better Child Care (ABC bill) contains
credit card limit, but on a much larger scale. (Our nation is the
unacceptable voucher-type language; H.R. 3 does not. This
largest debtor nation in the world, owing well over $3 tril-
issue has a conference committee all its own and right now
lion.)
the outcome is anyone's guess.
House and Senate leaders have told their members to plan
Conference committees are also meeting to resolve
to stay in session until Dec. 16. Obviously they anticipate that
differences on school meals appropriations, anti-drug
the critical funding decisions to be made will take that
funding, National Science Foundation support, and asbestos
extended amount of time. Some of the conference decisions
abatement grants and loans.
may have been enacted by the time you read this report, but
These conference committees must succeed in their
somehow, given the additional time, you can expect decisions
deliberations and secure enactment of their reports, espe-
to be delayed to the final moment.
cially for budget reconciliation. Otherwise, that $1 billion cut
We hope the conferees on all these funding committees
in federal education support will be a permanent reality.
recognize the seriousness of our economic status and act
And the longer the committee takes, the more worried we
responsibly in our best interests.
get that the sequestration will be accepted as the best way out
of the FY '90 budget dilemma. With more and more con-
Dr. Keller is NAESP's associate executive director.
6
NAESP Communicator December 1989
Plan now for 1990 World Children's Day celebration
The World Children's Day Founda-
select only one project to represent
tion is encouraging schools to begin
each school;
planning projects now that will help
send a maximum of five mounted
celebrate the 1990 World Children's
slides showing children in action by the
Day.
Feb. 15 deadline;
The worldwide celebration is April
let children write about the project
22, 1990. Projects will be displayed at
(in no more than 250 words), expanding
schools on that day; a selection of
on these ideas: "One of the issues
these will be displayed at the United
affecting our community is "We
Nations in New York City. Notifica-
helped solve it by and "Through
tion of interest in the program must be
this act we learned that
made by Dec. 15; projects must be
There is no entry fee for the program,
completed by Feb. 15 to qualify.
but a $25 tax deductible contribution
Projects should be based on solving
from each school is requested.
a problem in the school's community.
A child delegate from Turkey speaks at
To enter, send school name, school
Possible projects: find solutions to
the United Nations during last year's
district name, county, address, tele-
reduce waste, plant trees, raise funds
World Children's Day celebration.
phone, and contact person to: World
for charitable organizations, increase
Children's Day Foundation, 4401-A
awareness about the dangers of drugs,
Each participating school should:
Connecticut Ave. NW, Suite 287,
and help ill or disadvantaged children
allow children ages 6-12 to undertake
Washington, DC, 20008.
or adults.
a project;
(202)966-7226.
NAESP News
Advocacy Fund
tary procedure. For advisors there was an
National Fellows Program
idea "swap session."
helps defeat amendment
Each year NAESP co-sponsors with
"Into the '90s: The Leadership Role of
NAESP's Principals Advocacy Fund
member states the workshops that bring
the Principal" is the theme of the July 16-
was recently put to use by the West
student councils together to share ideas
22, 1990, National Fellows Program,
Virginia Association of Elementary
on what makes successful student
scheduled at Vanderbilt University,
councils.
Nashville, TN.
School Principals.
In September West Virginians were
Other recent workshops were in
Details will be in your January
faced with the prospect of a constitutional
Vermont and Utah. Upcoming workshops
Communicator.
amendment that threatened to turn public
are already scheduled early in 1990 in
education into a political football.
Maryland and Alabama. For information
Convention program
Reforms passed in 1959 would have been
on these or to learn how you can set up a
turned back and 25 percent of the state
workshop in your area, call NAESP
Watch your mail for the preliminary
Student Services, (703)684-3345.
program for the 70th NAESP Annual
education budget could have been
Convention set for April 7-11 in San
reapportioned to other state agencies.
WVAESP joined other state education
Pennock Memorial
Antonio, TX. Included: details on
registration, housing, tours, airlines, and
organizations in an opposition drive and
used funds from the NAESP Principals
Fund established
program sessions. Early registrants can
avoid lines on-site and will have a better
Advocacy Fund to wage a public relations
The NAESP Board of Directors
opportunity of staying in the hotel of their
campaign that helped defeat the amend-
resolved in its October meeting to
choice.
ment.
establish a new fund to honor the memory
Highlights of the convention include a
of Laurel M. Pennock, who served as
Preconvention Workshop, April 5-6,
ASCA workshops
NAESP associate executive director from
"Learning Styles and Brain Behavior: A
1968 to 1975. Pennock died Feb. 13,
More than 200 student council
Practical Approach," with Rita Dunn; a
1989, in his home in Rochester, MN.
members and advisors attended the first
panel discussion on choice with Bonnie
Donations (with checks payable to the
1989-90 Student/Advisor Leadership
Guiton, special advisor to President Bush
Laurel Pennock Memorial Fund) can be
Workshop sponsored by NAESP's
for consumer affairs; and a special
sent to the NAESP Foundation, 1615
American Student Council Association
presentation with Patricia Pickels, a
Duke St., Alexandria, VA 22314-3483. A
and the Ohio Association of Elementary
reading motivation specialist and princi-
subcommittee of the board will convene
School Administrators.
pal at Phyllis Wheatley Elementary
in 1990 to decide on an appropriate use
School in Dallas.
The workshop, held in September in
for the donations.
Columbus, OH, featured sessions on
Contact: NAESP Convention Depart-
Meanwhile, NAESP will continue to
motivating student councils, holding
ment, 1615 Duke St., Alexandria, VA
offer the Laurel M. Pennock Active
22314-3483.
effective meetings, and using parliamen-
Member Goal Achievement Award.
NAESP Communicator December 1989
7
Update USA
'Child abuse' results
No gain in scores of the "lowest
is all but stamped out.
third."
"Unless we receive more correspon-
from punishment
No increase in equity funding for
dence, the stamp will not be recom-
resources to give children a better chance
mended," the Postal Service's Barbara
continued from front page
to succeed.
Broussard told Communicator.
cases the child requires medical atten-
tion.
The report says educators and service
Behind the drive are teachers,
The most likely victims of corpo-
providers must consider the client
parents, and community leaders,
(children and families) as the most
including Mary H. Futrell, outgoing
ral punishment are handicapped chil-
important part of the organization and
president of the National Education
dren, minorities, small boys, and ele-
create agency interdependence in order to
Association, and William J. Alexander,
mentary or middle school children.
While corporal punishment may
bring about changes.
mayor of Stamford, NY.
To contact the committee making
suppress misbehavior temporarily, in
the decision on the stamp, write:
the long term it increases student ag-
Adolescent health
Citizens Advisory Committee, United
gression, delinquency, and vandalism,
A new health and education commis-
States Postal service, 475 L'Enfant
according to the PTA.
sion will confront the problems of drug
Plaza SW, Washington, DC, 20260.
use, alcohol abuse, suicide, AIDS,
Demographics and
pregnancy, and a wide variety of other
Want better grades?
education reform
health issues facing today's teens.
The National Association of State
Eat breakfast
Is education reform keeping pace
Boards of Education and the American
A Massachusetts study of elementary
with the changing demographics of our
Medical Association report that these
school children shows that the national
nation? "The reform movement flunks
"new social morbidities" are taking a
School Breakfast Program may improve
the demographics agenda," says
needless toll on young people, and that
the academic performance of low-
Harold L. Hodgkinson in his new
three out of four adolescent deaths could
income students.
study, The Same Client: The Demo-
be prevented.
"The study suggests that there are
graphics of Education and Service
The two groups propose comprehen-
educational as well as dietary reasons
Delivery Systems, published by the
sive K-12 school health programs. "One
why the SBP should be offered to low-
Institute for Educational Leadership
shot" programs don't work, they say, and
income children and children at risk of
and the Center for Demographic
youngsters' vulnerability to preventable
skipping breakfast," Alan Meyers, a
Policy.
illnesses can't be changed without
pediatrician at Boston City Hospital,
Reform has produced the following:
changing their behavior.
told the Washington Post.
No increase in high school or
For students enrolled in the breakfast
college graduation rates.
No reduction in youth poverty.
Bus stamp stamped out
program, scores on the Comprehensive
Tests of Basic Skills rose an average of
City schools that today are more
A drive to have a stamp issued by the
5.44 points. Language, math, and
segregated for Hispanic students than
U.S. Postal Service commemorating the
reading scores also improved.
they were for blacks.
50th anniversary of the yellow school bus
NATIONAL ASSOCIATION OF
ELEMENTARY SCHOOL PRINCIPALS
SECOND CLASS
1615 Duke St., Alexandria, VA 22314-3483
Postage Paid at Alexandria, VA,
and at Additional Mailing Offices
C
13/99
56260
NEESP
X OFFICE OF PU BLIC LIAISON
WHITE HOUSE
WASHINGTON
DC 20500
NAESP Communicator December 1989
8
Business
Education
A PARTNERSHIP FOR OUR FUTURE
PERMIT NO. 254
Long Beach, CA
PAID
U.S. POSTAGE
BULK RATE
How about some great! good
news for a change?
There is little doubt that Southern California is
the dynamic, diversified area that will lead the
entire United States into the next century. But how
do we prepare our young people to enter the
technology-oriented job market?
First, we must unite business and education into
a motivated partnership. We must integrate high
school and college study programs and hone them
to industry requirements.
And, it's all happening right now with a program
known as the Center for Aviation Technology. We
are pleased to have this new concept begin with our
education partner, Lakewood High School. We
believe this concept is an idea that can catch on
around our nation and help increase our nation's
competitiveness in the world aerospace market.
MCDONNELL DOUGLAS
Getting It all Together for the Next Century
The ARCO
Saq River, one
of ARCO
Marine, Inc.'
tankers, moves
Alaskan North
Slope crude to
the west coast.
ARCO Center
Four Corners Pipe Line Co. is a
major transporter of crude and
product in Southern California.
Building The Future Through Education
At ARCO Transportation Company, we feel the future of our country and our community begins with a
solid education. So, at ARCO Transportation Company we have built partnerships with local schools to insure
that our future remains bright.
Why are we building partnerships with education? Because at ARCO Transportation Company, that's part
of our business too.
ARCO Transportation Company
The high energy company.™
SCHUSTER
KINY
NONIS
NVO
EDITOR
WE'RE HELPING VANESSA
WORK OUT HER PROBLEMS
Vanessa has always been an excellent
ticipates in MEP, the Minority Engi-
Foundation has provided grants
student. But even she admits that
neering Program. Through the program,
totaling nearly a quarter of a million
differential equations sometimes give
Vanessa receives the financial and
dollars.
her problems.
scholastic assistance she needs.
Because, we figure, if we can help
It's nothing she can't work out
Pacific Telesis helps diligent
Vanessa learn now, she might teach us
though.
students like Vanessa by contributing
all something very useful later on.
That's because, besides majoring in
to MEP through the unique Pacific
mechanical engineering at University
Telesis Foundation Scholars Program.
PACIFIC
TELESIS
SM
of California in Berkeley, Vanessa par-
In each of the past two years, the
Foundation
Dear Readers:
American business and education go hand in hand. For example, do we want
to talk about America's place in the world? Then we'd better think about educa-
tion. Do we want to talk about competitiveness, and how we can improve it?
Again, we'd better think about education. About productivity, and how to keep it
on the increase? Again, education is the answer.
Education is long-range planning at its best. It's a solution for the next cen-
tury - for problems we haven't even begun to recognize. In eleven short years,
we'll stand on the threshold of a new century. It will be a new American century.
To get there, I am committed to building a better America.
A better America is going to depend on our most precious resource, our chil-
dren. That's why I have proposed a series of initiatives to improve education -
from merit schools to expanded use of magnet schools, from alternative certifica-
tion of teachers to special Presidential awards for excellence in every state.
Our educational system has been an important ingredient in this Nation's suc-
cess - and in our economy's success. It has a critical role to play in ensuring the
intellectual creativity, the economic opportunity, and the basic freedoms of our next
generation. Most important, it has a critical role in this Nation's competitiveness.
America is well positioned to remain productive and competitive in the world
marketplace. We have the raw materials. We have the opportunity. What we need
is a renewed sense of resolve - a commitment to shape our future by preparing today
the young people who will lead us in the 21st century.
This sense of resolve is what the American Dream is all about. I believe we
can trace the origin of the American Dream to a very ordinary place - it can be
found between the hours of 8:00 a.m. and 3:00 p.m. in every classroom, in every
city, and in every town in America. Please know that I appreciate what you are
doing to further the dream, and to help us build a better America.
Sincerely,
any Buch
George Bush
President, United States of America
Business & Education
3
Dear Readers:
I am pleased to have this opportunity to address the many students, teachers,
school officials and business leaders who will be reading Business and Education: A
Partnership For Our Future.
Because of the paramount importance of education, we must continuously
strive to make sure California's educational system is second to none. During the
past six years, we have made a record financial investment in our Kindergarten
through 12th grade classes, community colleges and higher education.
But higher funding alone does not guarantee educational excellence, or
ensure that our young people will be prepared to live, work and compete in the
global economy of the 21st Century. Our economy will be increasingly dependent
on knowledgeable, highly trained men and women who are able to keep pace with
a constantly changing array of challenges.
California is now in the fifth year of an educational reform movement aimed
at providing young people with the skills and knowledge they need to meet this
compelling responsibility. Last year, the California Commission on Educational
Quality reviewed the progress to date and recommended a series of additional steps
to further improve the quality of our schools.
In addition to our efforts at the state level, business and the educational
community must join forces to make substantial improvements in the training
of our work force for a competitive world economy. This publication focuses on
the importance of that partnership, and the need for the public and private
sectors to work together so that California can retain. its place as a technological
and economic leader.
Most cordially,
George Denkingion
George Deukmejian
Governor, State of California
4 Business & Education
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CONTENTS
Business & Education
A Partnership For Our Future
WELCOME To THE YEAR 2001
8
LONG BEACH: MOST ON THE COAST
15
LONG BEACH EDUCATIONAL SYSTEM
20
PROFILES OF SUCCESS
22
CAREER OPPORTUNITIES
31
HEALTH CARE
34
INTERNATIONAL TRADE
36
AVIATION/AEROSPACE
40
BUSINESS & PROFESSIONAL SERVICES
42
PUBLIC SECTOR
50
RETAIL
52
TOURISM/HOSPITALITY
56
PREPARING FOR YOUR JOB SEARCH CAMPAIGN
58
LIST OF ADVERTISERS.
60
Editor & Publisher
Photography
GEORGE ECONOMIDES
GEORGE METIVIER PHOTOGRAPHY
LONG BEACH CITY COLLEGE
Project Director/Writer
LONG BEACH UNIFIED SCHOOL DISTRICT
DAWN LIVINGSTON
LISA DE ARAUJO
Art Director
PORT OF LONG BEACH
LISA DE ARAUJO
Printing
W.A. KRUEGER COMPANY
Business & Education: A Partnership For Our Future, has been prepared by South Coast
Publishing, Inc., 2700 Temple Ave., Suite C, Long Beach, CA 90806, 213/988-1222.
Reproduction in whole or in part without written permission is prohibited.
6 Business & Education
Today's Students
Are Community's Leaders of Tomorrow.
Long Beach Community Hospital has a rich
Because Long Beach Community Hospital
tradition of serving the city's residents
remains a community hospital, dedicated to
through the delivery of outstanding
providing personalized excellence in
healthcare services.
healthcare services, we feel strongly that our
A key reason for Community's ongoing
leaders of tomorrow are in our schools today.
success is the strong voluntary leadership
We salute our city's educators for their
contributed by a group of local citizens who
excellence in preparing our youngsters to
comprise the hospital's board of directors.
meet the challenges of the future.
These directors - many of whom are
products of the Long Beach Unified School
District — act as trustees of the city in
helping shape healthcare delivery policy for
Long Beach Community.
Long Beach
Long Beach Community Hospital's interest
Community
in local education can be seen in its
Hospital
involvement in the Adopt-A-School program,
and through clinical teaching and scholarship
1720 Termino Avenue
programs with California State University,
Long Beach, CA 90809
Long Beach and Long Beach City College, to
(213) 498-1000
name just a few.
An Affiliate of UniHealth America
WELCOME To THE YEAR
ARE YOU
facility. They talk about the latest
holographic video they interacted
"We are made
with on their home entertainment
I
t's the year 2001. More than 14
system the night before; the one with
wise not by the
million residents in Southern
the larger-than-life, three-dimen-
recollections of our
California are facing a new day. Many
sional image of a graying Rob Lowe
are beginning their work day at home
past but by the
flirting with a thirtysomething Molly
as they awaken to a voice-digital,
Ringwald.
responsibility for
"Hello. It's time to get up!" from per-
Outside, the air is breathable
our future!"
sonal computers that begin sending
thanks to solar-powered cars and
the day's instructions from company
factories. Power plants that once
- George Bernard Shaw
headquarters in New York. Others
dumped wastes into the Pacific
start their morning commute on any
Ocean are now converting solid
of the sophisticated monorail systems
wastes to energy, providing electrical
that link the hubs of Southern Califor-
power for millions of households.
nia business with the suburbs.
High above the atmosphere float
Microcomputers that send infor-
space stations staffed by scientists
mation by laser light to locations
experimenting with new metals that
In the year 2000,
throughout the world are turned on at
can withstand temperatures of -250
the labor force will
businesses both large and small.
degrees Fahrenheit. Beneath the
look very different
Executives prepare for meetings with
ocean, marine technologists harvest
company presidents in Europe and
than it is today:
sea-grown plants that provide new
the Far East via state-of-the-art, satel-
sources of food.
Younger and older workers will become
lite communication systems.
It's the year 2001. The Southern
a
smaller part of the labor force.
Out in the work force, there are
California economy is the most pro-
The proportion of whites in the labor
more women managers, account-
ductive in the world, ranking above
force will decrease; the proportion of
blacks and of Asians and others will
ants and engineers. Senior citizens
all nations. Job opportunities are in
increase.
supplement their pensions and help
abundance. But even the least
Asians and others will have the fastest
fill in the gap for entry-level workers
skilled jobs require computer knowl-
percentage growth, although their numeri-
by holding jobs at fast-food restau-
edge, the ability to solve mathemat-
cal growth will be small.
rants and convenience stores. Lati-
The Hispanic labor force will grow very
ical problems, and the ability to
rapidly.
nos, African-Americans and Asian-
write and speak well.
Women will continue to increase their
Americans now make up the major-
It's the year 2001. You reflect on
share of the labor force.
ity of the work force. A "United
your high school and college days,
Share of labor force by sex (percent)
Nations" of dialects and languages
ever more grateful that you received
61
can be heard among the hundreds
a good education that prepared you
56
53
of thousands of workers. They face a
for a rewarding career.
longer work day - up to 10 hours -
47
44
but they have more three-day week-
39
ends and short vacations.
Study Verifies
The trendy wear the latest
More Education =
throw-away styles made of
Less Unemployment
biodegradable materials ordered
"More education has always
through the mail. They place their
reduced the probability of unem-
low-fat lunch orders with fast-food
ployment, and it has become an
%Men
restaurants that provide office-to-
increasingly important criterion for
% Women
office delivery service, and make
success in the job market during the
1972
1986
2000
appointments for stress tests at the
past 20 years," states Wayne J.
Source: U.S. Department of Labor, Bureau of Labor Statistics
corner "doc-in-the-box" medical
Howe in his report "Education and
8 Business & Education
2001:
Workers with
more education
$33,443
PREPARED?
also earn more
Average annual
$23,154
earnings, 1986
$19,844
$16,605
Demographics: How Do They Affect
From an occupational perspec-
Unemployment Rates?"
tive, the lower unemployment rate
While there has been an
for college graduates versus high
increase in the supply of both high
school graduates reflects the
school and college graduates, Howe
growth of occupations that require
4 or more years
1 to years
4 years of
Less than years
of college
of college
high school
of high school
points out there has been a relative
college-educated workers, accord-
increase in the demand for college
ing to Howe. Between 1972 and
graduates. "The trends in unemploy-
1987, occupations with compara-
ment rates for college graduates
tively high proportions of workers
2.3
(which, during the 20-year cycle
with four or more years of college
4.5
examined ran from a low of one
grew, while those with low ratios
Unemployment rate for
percent to a high of four percent)
of college graduates generally
workers age 25 to 64,
6.9
March 1986
and high school graduates (as high
declined.
and are less
as 10 percent) point up the ways
Howe concludes his report by
education is valued by employers
stating: "It is likely that the competi-
likely to be
11.6
and changes in the economy over
tive advantage held by college grad-
unemployed
the past 20 years," he said.
uates will continue in the future."
Source: U.S. Department of Labor,
Bureau of Labor Statistics
The projected growth of the broad occupational groups
shows the increasing need for education
Educational attainment of workers age 25 to 54 by occupational group,
Change in employment,
March 1986 (percent)
1986 - 2000 (percent)
Less than
4 years
1 to 3
4 or more
4 years of
of high
years of
years of
high school
school
college
college
All workers, age 25 to 54
15
40
20
26
19
Executive, administrative
and managerial workers
5
26
23
47
29
Professional workers
I
8
15
76
27
Technicians and
3
30
35
33
38
related support workers
Sales workers
8
40
24
28
30
Administrative support
5
55
27
13
11
workers, including clerical
Service workers
28
49
17
7
31
Precision production,
craft and repair workers
22
53
19
7
12
Operators, fabricators
34
and laborers
50
13
4
3
Agriculture, forestry
33
45
13
9
-5
and fishing workers
Source: U.S. Department of Labor,
Bureau of Labor Statistics
Business & Education
9
"ENTERING THE 21ST CENTURY,
PORTRAIT FOR PROGRESS"
Slowing growth in manufacturing,
Ed Babbush, director of the
restructuring of several industries
career counseling center at
emphasizing less labor input, and
California State University,
S
ecurity Pacific National Bank
tighter government budgets are some
Long Beach, lists the following traits
prepares an annual report
trends which will tend to hold down
as essential to the worker
examining the economy of Los
growth of these categories. All indus-
of the 21st century:
Angeles County and the area within
try groups, however, will require
a radius of 60 miles of downtown
replacement workers, and job oppor-
Good basic skills -
Los Angeles it refers to as "The 60-
tunities will be available in most
communication skills, both
Mile Circle" (an area which also
occupations.
verbal and written, and math
includes all of Orange County, and
In the 1990s, some employers
skills. Our economy is adding
parts of Ventura, Riverside and San
are likely to have greater difficulty
Bernardino Counties).
matching labor skills to job needs.
more and more high-tech
The following information is
Demographic projections indicate a
businesses. These, alongside
from the bank's 1988 report -
drop in the size of the entry-level
industrial and manufacturing
"Entering The 21st Century, Portrait
labor force. The group now entering
jobs, are beginning to require
For Progress" - as it relates to labor
the work force is about half the size
a higher level of math,
force trends:
of the "baby boom" group. Competi-
The 60-Mile Circle is the second
tion for these entry-level workers
problem-solving and
largest labor market in the United
will tend to push wage levels
communications skills.
States, following Greater New York.
upward, while benefits and opportu-
Employing over five million people,
nities for advancement and training
Logical, critical thinking -
Los Angeles area businesses require
in some industries will be broadened
be a problem-solver.
an enormous labor force. Addition-
to attract well-trained employees.
ally, during the last decade alone,
As growth in the number of
Flexibility -
1.5 million new jobs were created in
available workers declines in the
the region, double that of the New
1990s, job opportunities should
be willing to adapt
York area. While the 60-Mile Circle's
improve for young people, minori-
and adjust to change.
business growth will show a slowing
ties and women, particularly for
Studies show that workers
in the rate of job creation over the
those with higher skills or advanced
will change jobs five
next decade, providing the needed
education. Even entry-level jobs will
to six times during their
well-trained labor force will continue
increasingly require higher skill lev-
normal work lives.
to be a major priority.
els. As a result, some skill shortages,
The structure of the Los Angeles
basic education problems, and
Good learning skills -
area's labor force market will change
retraining will involve increased
somewhat in the 1990s. The need
business participation.
by 1990, more than
for new employees will be greatest
The greatest demand of area
50 percent of all jobs will
in the service industries. Almost one
businesses will be for clerical work-
require education or technical
million new workers will be hired
ers. While not a new trend, the
training beyond high school.
for service jobs between 1985 and
1990s will demand increased cleri-
the year 2000. That growth would
cal skill levels, as automation, com-
be the equivalent of creating a new
puters and new communications
industry group equal in job size to
systems lead to a broadening of the
the finance, insurance, real estate
tasks handled by clerical workers.
and wholesale trade categories com-
Computer-related occupations
bined. In total, by the year 2000,
are expected to be in high demand
services will account for almost one
by local businesses, including pro-
of every three employees in the
grammers and analysts. One sixth of
region, compared with roughly one
the new service jobs will be man-
in four in the mid 1980s.
agerial or administrative. Engineers
Most other major Los Angeles
and technicians, particularly in the
area business sectors will increase in
electrical and electronics fields, will
jobs as well, but the relative shares
be needed in research and develop-
will shift only slightly between the
ment, as well as in advanced tech-
mid 1980s and the turn of the century.
nology industries.
10 Business & Education
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Corrigan's, our action-packed
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THE EXECUTIVE OF THE 21ST CENTURY
by Thomas J. Burnham
among the country's largest corpora-
firms, for example, will be based at
tions has caused a high demand for
home rather than in Europe. The
T
oday's high school students
specialists in every aspect of corpo-
explosion in technology will be
will be the executives of the
rate finance.
another major force shaping busi-
21st century, a time that will be
The high technology sector
ness in the 21st Century.
marked by profound changes in the
including defense made up 14 per-
We will continue to see women
way U.S. companies conduct busi-
cent of demand for senior execu-
and minorities who have entered the
ness domestically and internationally.
tives, while government, education
ranks of management in growing num-
Companies - even small and
and not-for-profit associations stood
bers climb higher on the corporate lad-
mid-size entrepreneurial firms - will
at 15 percent. Other industries
der into more senior positions. And,
draw increasingly on global markets.
included health care at eight percent
the emphasis on ethics and integrity in
And, we will see U.S. trade with the
of national hiring, tourism/hospitality
management will remain a central
Pacific Rim continue to grow in
and entertainment at eight percent
point of concern in business.
importance. Pacific Rim countries,
and manufacturing at six percent.
which include Japan, Korea, Thai-
Qualities Needed By
land, Taiwan and the People's
"Innovation, initiation
Future Business Executives
Republic of China, have surpassed
Western Europe as our nation's lead-
and an ability to master
A global perspective. Domestic and
international markets will be viewed
ing trade partner. Those of us living
rapid change will be
in one overall management pattern.
and doing business on the West
important for success
in business
"
A sensitivity to the awesome
Coast are particularly affected.
potential of technology. Every man-
Planning a career in business
ager will need to be computer literate.
requires the same step-by-step plan-
Marketing and financial posi-
Creativity. This is one of the most
ning that brings success to a company.
tions accounted for the largest share
sought-after qualities by companies
Research into what industries offer the
of hiring. Marketing executives
recruiting new managers at senior
strongest opportunities is important,
totaled 15 percent, reflecting a
levels.
as well as a more general sense of the
healthy balance between expansion
Vision. Senior executives will
qualities that will bring success in
and a disciplined approach to the
need to clarify corporate identity
business in the next century.
bottom line. Overall, demand for
and establish the mission for their
general managers was the highest
companies.
Today's Executive Hiring
with a 42 percent share of total
Effective communications. This
Korn/Ferry International's Index
executive hiring.
skill is an essential characteristic of
of Executive Vacancies, issued quar-
effective leaders.
terly, tracks hiring of senior execu-
Trends Are Coming Into Focus
Personal and corporate integrity.
tives by industry and type of position.
While the Index shows what
Executives set the standards for a
These senior positions make up the
positions are being hired in today's
company's moral code.
upper echelons of corporate leader-
market, a look at the qualities need-
Change is the one word to describe
ship. The Index, as a result, offers an
ed by executives of the 21st century
all the conditions that future corpo-
economic indicator pointing to the
reveals longer range requirements of
rate leaders will face. Innovation, ini-
level of hiring across a wide spectrum
corporate leadership. As we move
tiation and an ability to master rapid
of industries and the management
toward the year 2000, many trends
change will be important for success
positions in most demand.
are coming into focus, suggesting a
in business, as will a sense of per-
The quarterly report released at
corporate world that will demand
sonal and company vision.
the end of 1988, for instance, shows
new skills and attitudes.
that financial service organizations
The internationalization of busi-
continue to dominate national
ness with companies operating on a
(Thomas J. Burnham is vice president/
demand. Banks, savings and loans
global scale represents the primary
partner of Korn/Ferry International, the
and other financial service organiza-
shift in business we can expect.
world's largest executive search firm.
tions represent 21 percent of the hir-
Executives seeking employment with
Headquartered in Los Angeles and New
York, Korn/Ferry International special-
ing in the senior executive ranks.
major, foreign multi-national firms
izes in management searches at the
Financial hiring overall received a
will find an increasing number of
senior level. The firm maintains 41
tremendous boost from the invest-
career opportunities here in the
offices in key business centers through-
ment banking sector. The continuing
United States. Many sales and mar-
out North America, Latin America,
wave of mergers and acquisitions
keting positions for West German
Europe, Asia/Pacific and Australia).
12 Business & Education
Get the most out of your next
meeting in Long Beach.
From the boardroom to the beach,
successful meetings start at the dazzling
Ramada Renaissance, the premier
Four Diamond hotel in Long Beach.
It's a great place to discover Long
Beach - The Most on the Coast !
TORTES
r
291407
Long Beach is alive
with theatre, nightclubs
and fine dining. Savor the
elegant cuisine of our Three
Star restaurant, Floreale. Or
dance the night away at our
Universal Studios. 45 minutes.
fashionable nightclub,
Vivaldi.
Downtown Los Angeles. 30 minutes.
Los Angeles International
Airport. 30 minutes.
Long Beach Airport. 10 minutes.
Queen Mary & Spruce Goose.
Sailing. Fishing. Tennis. Golf. Long
CONGRACH
2 minutes.
Disneyland.
30 minutes.
Beach has it all. And between meetings
you can work out in our executive
John Wayne Airport.
30 minutes.
Health Club, relax in the spa or take a
refreshing dip in our pool overlooking
the Pacific.
THE MOST
COAST. Long Beach
The Long Beach Convention
Center is just a stone's throw.
At the Ramada Renaissance,
Simply walk across the street to
you're at the center of it all in
one of the largest multi-use com-
Southern California. Just
plexes in Southern California.
minutes from everywhere!
Want the most out of your next
meeting? Make it Long Beach. Then
call our expert meeting staff at (213)
437-5900 and we'll show you how to
get the most out of everything.
With two luxurious club floors,
374 exquisite guest rooms and suites, the
RAMADA
Renaissance Ballroom, six conference rooms,
four boardrooms and three hospitality suites,
ENAISSANCE®
the Ramada Renaissance reflects exceptional
HOTEL
standards throughout. Meeting facilities can
accommodate groups from ten to 1,200-
with all the elegance and finesse you expect
from a world class hotel.
The Crown Jewel of Long Beach.
111 E. Ocean Boulevard, Long Beach
CA 90802. (213) 437-5900.
1989 Ramada Renaissance
N37602
TIME MACHINES.
There's nothing like the real thing. And this is it. Built
Howard Hughes. We've preserved his aeronautical designs,
when big thinkers really thought big, the Queen Mary and
clips from his early motion picture productions, even his
Spruce Goose offer a unique opportunity for you to step
well-worn flight togs and fedora. It's all conveniently located
back in time.
under the biggest free-span geodesic dome in the world.
You and your family can have the run of the ship.
Dine with us. Casual to elegant. Shop. And if you like,
Examine her bridge, wheelhouse and engine room. Peer into
stay the night in one of the Hotel Queen Mary's authentic,
stateroom after dining room after drawing room of art deco
luxurious staterooms.
splendor. Inspect her wartime barracks and mess halls.
Include the Queen Mary and Spruce Goose in your plans
The plane boasts a wingspan longer than a football field
right now. There's no time like the present.
and a tail eight stories high. A hold large enough to carry
750 troops or two 30-ton Sherman tanks. You can even
get acquainted with the legend behind the flying boat -
========
"
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"
.....
"
========
I
=========
=
=========
GRESSY
I
"
=========
"
T
"
⑉
⑉
E
"
=========
=========
"
...........
"
=========
.......
The Queen Mary® & Spruce Goose®
A Big Time in History.
Open daily 10 a.m. to 6 p.m. (Box office open until 5 p.m.) Just take the Long Beach Freeway (710) south and follow the signs
to the Queen Mary in Long Beach, California. For more information call: (213) 435-3511, ext. 1050.
Group rates and senior citizen pricing available. For Hotel Queen Mary reservations, call (213) 432-6964.
©1989 WCO Port Properties, Ltd.
LONG BEACH-"MOST ON THE COAST"
by George Economides
Beach had a treasure chest-full of
Dear Students and Long Beach Employers:
attributes begging to be noticed.
Together we are building Long Beach
When the roar of Grand Prix
into a city that looks forward to the chal-
lenges of the 21st Century.
F
or years it was known as a
race cars echoed throughout the city
"sleepy little town" where
in 1975, Long Beach became more
The key ingrédients to our success
people came to retire, relax on its
will be you, the students, who will be our
than an "International City," it was
leaders in the next century, and you, the
clean beaches and stroll in the warm
inwardly reborn as "A City Alive."
Long Beach employers who are making
night air. It gained the name "lowa
Business leaders, city officials and
and keeping our city strong by investing in
By The Sea," one that it held for
residents formed a partnership that
the future.
many decades, as residents of that
would propel Long Beach into the
Our collective future is bright. Long
state led the influx of mid-westerners
decade of the '80s and beyond. It
Beach is perched on the Pacific Rim, a
to its shores.
soon emerged as the city with the
gateway city which promises to bring more
To most people throughout the
"Most On The Coast."
jobs and trade to our Pacific shore.
But the challenge to you as students is
country, it was a city "somewhere
great. To capitalize on the opportunities
below L.A." For too many years it
Long Beach 1989
that lie before you, you must first obtain a
remained in the shadow of its neigh-
Having gone through a trans-
meaningful education, one that will make
bor to the north. When a theme park
formation from an "lowa By The
you competitive in an increasingly compet-
named Disneyland opened to the
Sea" to a bustling center for busi-
itive world. Advanced training, higher edu-
south, Long Beach city fathers nary
ness, Long Beach, in 1989, rests
cation, special technical skills- - these are
batted an eye. The city seemed des-
comfortably poised to continue the
the basics that make for individual success
tined to continue in obscurity, sur-
economic boom of the past 10
and distinction. Build your future carefully.
Make your career choices thoughtfully. This
rounded by progress on two sides
years. With the one-two-three
publication will assist you in that endeavor
and "protected" by the Pacific
punching power of the international
by presenting a snapshot of career paths
Ocean on another, all along to the
trade, tourism and aviation/
and opportunities you might consider.
delight of most residents. Why rock
aerospace industries, this city has
The challenge to Long Beach
the boat?
virtually exploded with opportunites.
employers is similar. We must endeavor to
Ironically, it was a boat (or
High-rise office buildings and hotels,
work even harder to provide meaningful
rather a ship) that awakened this
employing thousands of people, dot
career paths and employment opportuni-
ties for our young people if we are to keep
city. In 1967, the RMS Queen Mary
the downtown skyline. Douglas Air-
Long Beach economically vital. The city's
sailed to Long Beach and its new
craft Company employment has
new Office of Education is a step toward
permanent home. The facelift the
more than doubled in a few years,
providing the kind of support our school
city needed was about to begin. Car-
reaching 38,000 and growing.
system needs to become the best that it
tographers scurried to make sure
Tourists and conventioneers are
can be. We need your help in providing
they didn't forget to add the "Home
jobs, opportunity and support in order for
of the Queen Mary" to their maps.
our community schools to meet the chal-
Suddenly, it seemed, the words
lenges of tomorrow.
THE U.S. NAVAL STATION
I look forward to the realization of
"potential" and "Long Beach"
our future. I believe everyone in Long
became one in the eye of the enter-
T
he Long Beach Naval Station
Beach - our students, our business com-
prising business executive.
is homeport to 35 ships and
munity and our citizens - are up to the
While the potential always exist-
more than 15,000 active duty per-
challenge. Together we will meet it.
ed, few, in the past, dared to take the
sonnel Along with the Naval
risk, preferring the safe, established
Shipyard, the Navy is the second
Cordially,
Los Angeles to the north and the
largest employer in Long Beach
It
Lavie Kell
progressive Orange County to the
is the second largest homeport to
south. With its Mediterranean cli-
surface ships in the Pacific.
Ernie Kell
mate, miles of undeveloped shore-
According to U.S. Navy statis
Mayor,
line, a growing international trade
tics, the Navy's estimated econom-
City of Long Beach
presence through its port, good
ic impact to Long Beach is a stag-
transportation systems and, above
gering $1.7 billion annually!
all, location, location, location, Long
Business & Education
15
arriving daily in unprecedented
missioners and staff traveled the
numbers. The Port of Long Beach
world marketing the complex and,
McDonnell DOUGLAS: CITY'S
has reached record levels of cargo
thus, "selling" Long Beach.
NUMBER ONE EMPLOYER
tonnage handled.
During the past 10 years, the
While progress is visible in all parts
cargo handled through the Port of
E
mploying more than 38,000
of the community, it is most evident in
Long Beach has more than doubled.
people at its Long Beach
the downtown area and port complex,
Last fiscal year it moved a record 63
facility, McDonnell Douglas Cor-
and at the Long Beach Airport.
million metric revenue tons of cargo,
poration ranks as the area's num-
with a value in excess of $30 billion.
ber one employer. The company's
Downtown Metamorphosis
A dramatic example of the Port's
payroll exceeds $25 million
importance in the region would be
weekly! It contracts with more
As in any large city, the down-
town serves as the core for an eco-
that if it did not exist, nearly 200,000
than 400 local firms for goods and
nomic revitalization. Long Beach is
people would be out of work!
services, thus providing thousands
of indirect jobs.
no exception. Throughout the '80s,
the downtown skyline reverberated
Long Beach Airport
Four main production pro-
grams, the MD-80 medium range
with change. In fact, if you left the
Anchored by McDonnell Dou-
tri-jet, MD-11 wide cabin jet, C-
city in 1979 and returned today, you
glas Corporation's Douglas Aircraft
17 air cargo plane, and T-45 train-
may think you took a wrong turn.
Company, the Long Beach Airport
er aircraft, will mean thousands of
From hotels (such as the Hyatt
has, in the past few years, grown to
new job opportunities. Employ-
Regency, Ramada Renaissance and
become a major economic force.
ment at the Long Beach facility is
Sheraton) to office buildings (includ-
Massive development projects such
expected to increase to about
ing ARCO Towers, IDM Plaza,
as the Long Beach Airport Business
39,000 by the end of the year and
Shoreline Square, Catalina Landing
Park and Kilroy Airport Center/Long
peak at about 42,000 by the early
and the initial phase of the World
Beach have led to the creation of
1990's, according to Douglas
Trade Center) to retail outlets (such as
several thousand new jobs. Its free-
spokesman Dave Eastman.
Long Beach Plaza and Shoreline Vil-
way location mid-way between the
lage) to recreational facilities (two
business centers of downtown Los
marinas and Shoreline Aquatic Park),
Angeles and the Irvine/Costa Mesa
Toward The 21st Century
it has been a complete realignment;
area is ideally suited for firms seek-
While the light burns brightly for
a renaissance! Combined, these
ing easy access to the Southern Cali-
Long Beach as it ventures into the
facilities have generated thousands
fornia market.
'90s and sets its sight on the 21st
of direct and indirect jobs.
Commercial airline activity
century, it is by no means placing its
picked up significantly during the
engines in neutral, allowing its
Port Of Long Beach
'80s, going from a low of six daily
motor to idle. The eyes of the part-
Development of the Port of Long
flights on one carrier to a recent ceil-
nership are wide open and very
Beach has been a driving force in
ing of 40 daily flights provided by
much aware of the growth in nearby
the city's turnaround. As trade with
seven major carriers. A recent study
communities. Where Long Beach
Pacific Rim nations continually
estimates that airport users directly
once consisted of people content
increased during the '80s, Port com-
contribute $306 million annually to
with the status quo, it is now a city
the local economy.
of visionaries charting a course of
TR-5630
TR-5630
TR 5630
TR-5630
3
4
5
Left to right: Greater Los Angeles World Trade Center;
Federal Building (foreground); Harborplace Tower and Pike Properties.
16 Business & Education
Long Beach
THEMOST
Long
Has Financing
for
Commercial & Industrial
Property Owners & Businesses*
Commercial and Industrial Facade Rebates
for property owners and businesses
Commercial and Industrial Rehabilitation Loans
for property owners and business tenants
Property Acquisition, New Construction and
Rehabilitation Loans for Businesses
Business Loans
*In Targeted Areas of the City
Contact the City's Business Assistance Division
(213) 590-6487
(213) 590-6327
for more information
success for decades to come.
Here's a glimpse as to what's
The city won't skip a beat as the
ahead:
LONG BEACH - THE MOST
early '90s will prove to be a continu-
Greater Los Angeles World Trade
IN ARTS AND ENTERTAINMENT
ation of the boom of the '80s. Many
Center - The first of four phases
projects are currently under con-
opened in early '89. Upon comple-
W
hat other city of its size has
struction, have been given the green
tion in the late '90s, the $550 mil-
a symphony orchestra, an
light or are on the drawing boards
lion complex will include 2.2 mil-
opera company, a civic light opera,
that will create thousands of career
lion square feet of downtown office,
a ballet company, a major museum
hotel (Hilton) and retail space.
of art, dozens of art galleries and
opportunities in a variety of fields.
Federal Building - The nine-story,
several small theater groups plus a
185,000-square-foot facility will
large entertainment complex? The
PORT OF LONG BEACH
open in 1990.
answer is none. Long Beach stands
KEEPS PACE WITH DEMAND
alone in the number of cultural
Harborplace Tower - The 25-story,
attractions available to its residents.
he challenge posed by the
225-unit condominium project on
T
ever-growing flow of transpa
Ocean Blvd. will be completed in
early 1991.
all-suites hotel and 160,000 square
cific cargo traffic is being met by
Pike Properties - Scheduled to
feet of office/retail space is planned
the Port of Long Beach under the
leadership provided by the harbor
break ground in late 1990 or early
at the entrance to the Long Beach
commissioners, executive director
'91, this massive downtown project
Airport. Construction will begin in
will provide 1.5 million square feet
the early '90s.
and professional staff.
of office space, 200,000 square feet
Again, this is a very brief look at
Construction is under way on
of retail space, a 500-room hotel
some of the major projects.
a $150-million, 147-acre expan-
sion of container cargo facilities
and 1,000 residential units.
There are also several additional
on Pier J. The old Ford assembly
Landmark Square - A 24-story,
high-rise condominum projects
400,000-square-foot-plus office and
planned for downtown, a major
plant site and Procter & Gamble
property are being converted to
retail project at Ocean and Pine is
expansion of the convention center,
scheduled to break ground in late
two new all-suites hotels, a major
cargo areas, and a land acquisi-
1989, with completion in 1991:
renovation of the Los Altos Shop-
tion program in the north harbor
is currently taking place.
Long Beach Airport Business Park -
ping Center, and more office devel-
According to the Port's Execu-
The third phase of the project, now
opment is planned at or near the air-
under construction, will be com-
port. In late 1989 or early 1990,
tive Director, Joseph F. Prevratil,
pleted in mid-1990 and include
plans will be announced for new
these projects assure "that Long
approximately 450,000 square feet
development adjacent to the Queen
Beach will remain a leader among
West Coast ports. Harbor Com-
of new office/retail space.
Mary/Spruce Goose complex.
mission President George F. Talin
Kilroy Airport Center/Long Beach -
Long Beach is no longer a
Phase II of this office park is under
sleepy little town, nor is it in the
added, 'Recent commission
approval of permits for on-dock
construction, with Phase III sched-
shadow of other cities. It has
uled to break ground in late 1990 or
matured to become one of Ameri-
rail facilities is a vital first step in
early '91. Upon buildout, expected
ca's leading business centers. And
our determination to create a cen
tral rail corridor linking the harbor
by 1998, the project will total nearly
you can still enjoy its clean beaches
area with all parts of the country.
one million square feet of space.
and stroll in the warm night air. It is
IDM Airport Center - A 260-room
the "Most On The Coast."
TR-5630
TR-5630
TR-5630
5
6
3
Left to right: residential tower planned for the former Pacific Coast Club sitè; Long Beach Airport Business Park;
Kilroy Airport Center/Long Beach and the Greater Los Angeles World Trade Center Hilton Hotel.
18 Business & Education
The Key To Your Future
LONG BEACH CITY COLLEGE
Associate degree programs
Transfer to four-year universities
Employee training for industry
Vocational programs
Classes for personal development
Classes to learn new skills
Counseling and support services
Assessment
"Long Beach City College has a proud tradition of serving
students of all ages and all walks of life. Please check out
our excellent programs and get to know our caring staff."
Dr. Beverly O'Neill
Superintendent-President
Long Beach City College
4901 E. Carson Street
1305 E. Pacific Coast Highway
420-4353
LONG BEACH EDUCATIONAL
An open letter to students:
Long Beach Unified School District
The Long Beach Unified School District, third largest school district
You have a bright future. When you take
in California and 38th largest in the United States, provides learning
advantage of the excellent courses offered in our
opportunities to more than 67,000 students in 82 schools, in kinder-
high schools and city collège, you gain valuable
garten through grade 12. It serves a 129-square-mile area in the cities of
skills that employers want. They will tell you the
Long Beach, Lakewood, Signal Hill and Catalina Island. It is the third
same thing. Those who get the best jobs and
largest employer in the area.
promotions have basic skills in English and math,
In local schools and classrooms, an experienced team of approxi-
and they have career skills. There's simply no
substitute for compéterice in our increasingly
mately 6,700 teaching and non-teaching employees is assisted by more
competitive world.
than 3,000 Volunteers In Public Schools (VIPS).
This publication describes a few of the excit-
Graduates of the Long Beach Unified School District last year won more
ing careers you can prepare for in our schools. In a
than $22 million in academic scholarships to colleges and universities.
series of perceptive interviews, successful graduates
More than 80 businesses and corporations have formed educational
share their secrets: hard work and a good educa-
partnerships with local schools. During the past year, the district has won
tion foremost among them.
more county, state and national awards for its excellent programs than
As you know, many young people don't
ever before. The district had 15 National Merit Scholars, more scholar-
bother to plan and-prepare for rewarding careers.
athletes and more students named to all-Southern California honor
As a result, they severely limit their future and
end up watching life pass them by. They wonder
orchestras than any other school district. Last year, hundreds of students
why others get all the breaks. They wonder why
passed advanced placement college courses while still in high school.
they do not land good jobs or earn promotions and
The Poly Vocal Jazz Ensemble won first place at the largest high school
recognition. They decry their bad luck, their frus-
jazz festival in the United States and went on to tour Europe. Six seniors
trated hopes and their shattered dreams.
won Achievement Awards in writing for the National Council of Teachers
Many employers too, are becoming gravely
of English. By almost any standard of comparison, this is an outstanding
concerned about the lack of basic skills and job
school system.
skills of growing numbers of job applicants -
individuals who cannot read with understanding,
Of the largest school districts in California, the Long Beach Unified
write clearly or figure accurately. Businesses realize
School District is the only district that has never been under court order
that supporting education today is a necessity if
to desegregate, and has never had a teacher strike. Its voluntary desegre-
their companies are to survive and thrive. Only
gation program has made steady gains without loss of public support.
with a well-educated work force can our robust
economy and high employment continue. With-
out it, the future of our community and our nation
Long Beach City College
is bleak.
I urge you to read this publication carefully.
Long Beach City College (LBCC) provides both academic and voca-
Choose courses that challenge you and lead to
tional education for students of all ages. LBCC has served the communi-
good jobs. Make the most of these crucial years. By
ties of Long Beach, Lakewood, Signal Hill and Catalina Island for 62
your hard work in school, you earn today what you
years. Approximately 24,000 students enroll each semester.
will receive tomorrow and for the rest of your life.
Students can complete two years at the low cost of $5 per unit, to a
Best wishes for success as you prepare for and
maximum of $50 per semester, then transfer to a four-year university to
pursue your dreams.
complete a bachelor's degree.
Some students seek the two-year associate degree while others
Zom
Bingin
choose a one-year vocation certificate in subjects such as business, com-
puter information systems, commercial music, child development, dietet-
ics, fashion design, hotel/restaurant management, office occupations,
Tom Giugni
nursing and health technologies, and technical fields such as electronics,
Superintendent of Schools,
drafting and aeronautics.
Long Beach Unified
Trade and industrial fields include welding, diesel mechanics,
School District
machine tool, sheet metal, aviation, maintenance, carpentry, cabinet
making and air conditioning/refrigeration. Photography, horticulture,
20 Business & Education
SYSTEM
In the 1990s, workers
will need to be retrained
up to five times in their
working careers.
industrial technology and industrial relations are offered through the
applied technologies division.
Dear Readers:
Many students seek specific skills to update or enhance earlier train-
Education is vital in our world. Research
ing. In the 1990s, workers will need to be retrained up to five times in
continually shows that throughout our lifetimes
their working career. Examples would be the retraining of office workers
we must continue to learn to keep pace with
to learn word processing, accounting and computer programming. Man-
our changing world and rapidly developing
agement employees can learn more effective techniques. Contract edu-
technologies.
cation offers training individually prepared to meet a firm's specific
Long Beach City College offers education in
needs. The new Downtown Business Center will offer classes in small
many fields business, liberal arts, health, sci-
business operations, accounting and general business.
ence, trades and technology - to persons at all
English as a second language classes also are offered. More than 100
stages of life from the recent high school student
to the business leader to the senior citizen.
instructors teach full- or part-time in this field, which includes classes in
The low-cost, open-door policy, and con-
citizenship and amnesty application. In addition, the Refugee Assistance
venient scheduling - including open-entry
Program provides work experience, counseling, vocational training and
classes you can start any time, two summer ses-
job placement and other services to recent refugees.
sions and concentrated classes - make Long
The Adult Basic Education program is free and allows adults to brush
Beach City College extremely accessible. Still,
up on reading, writing and math skills at their own speed, setting their
your education is too important to leave to
own learning goals and starting at their convenience.
chance and requires advance planning. Whatever
your stage of life, start thinking now about your
future, and the training you will need to succeed.
California State University, Long Beach
The Long Beach Unified School District and
California State University, Long Beach (CSULB), first began instruc-
Long Beach City College have joined in a program
tion in September 1949 with 13 faculty members and 160 students. From
called "articulation" in which students can earn
that beginning, Long Beach has grown to be the second largest campus
credit in high school that can be applied in col-
in the California State University system with a student body numbering
lege. Talk to your high school counselor about
those "articulated" classes and how you can trade
over 35,000 and more than 2,000 part- and full-time faculty. CSULB con-
in your studies now for advanced placement and
sists of nine schools and centers, including the Schools of Applied Arts
save time and costs later.
and Sciences, Business Administration, Education, Engineering, Fine Arts,
In addition, we have agreements with four-
Humanities, Natural Sciences and Social And Behavioral Sciences, and
year colleges and universities. For instance, if your
the Graduate Center of Public Policy and Administration. Sixty-seven
goal is a bachelor's degree, you can be guaranteed
degrees are offered through baccalaureate programs and 76 master's pro-
admission to UCLA as a junior after attending
grams offer 55 graduate degrees. Since 1949, more than 130,000 under-
two years and meeting course and grade require-
graduate and graduate degrees have been awarded by the university.
ments through our honors program at Long Beach
Through University Extension, another 10,000 students attend a full spec-
City College.
I hope you find the information in this
trum of classes on a year-round basis.
magazine informative and enjoyable. More
The university's commitment to an internationalized program is evi-
importantly, I hope it starts you thinking (if you
denced by the Center for International Education, which assists interna-
haven't already) about your future plans. I invite
tional students at the university, as well as students interested in study
you to visit Long Beach City College, take
abroad opportunities.
advantage of our counseling, career planning and
A variety of services and facilities are available for students' use,
assessment programs, and explore those job fields
including the Academic Advising Center, Learning Assistance Center,
that most interest you.
Disabled Student Services, Women's Resource Center, University Coun-
seling Center and Student Health Center.
An important service offered by CSULB is the Career Development
Beverg Neive
Center, which assists students and graduates in finding employment and
Beverly O'Neill
provides information on career planning and internships. According to a
Superintendent/President,
survey of CSULB graduates holding bachelor's degrees, 83 percent are
Long Beach City College
employed in fields related to their academic major.
Business & Education 21
PROFILES OF SUCCESS
"In this business it's up to you to
he says the most important trait a
GREGORY R. GILL
succeed," he says. "You're in control
businessperson can possess is the
of your own destiny."
ability to look ahead. "At my age
President, Matlow-Kennedy
not many people can dream, but I
am happy to have many dreams.
Education:
Long Beach Wilson
Without a dream, nothing can be
High School; UCLA,
CAPTAIN SHINTA ASAMI
accomplished."
B.S., Economics
First Job: Newspaper
President, International
delivery boy
Transportation Service
REGINA GRANT PETERSON
Education:
Kawagoe High
Business Assistance Officer,
School, Japan;
City of Long Beach
Best Advice: "I think that if people
Tokyo University of
would read, that would be a key to
Mercantile Marine
Education:
success for them. If you read history,
First Job: Third Mate
Spring Branch High
you'll see that everything repeats itself
Supervisor of Cargo
School, Houston, Texas;
Operation for K-LINE
Pepperdine University,
it will give you great insight into solving
your current problems."
Vessel of Japan
B.S. Business
Administration and
Best Advice: "Attitude is very
M.P.A. (Masters of
Before his 21st birthday, Gregory
important in the work force. Be a
Public Administration)
Gill already owned more property
steady, reliable worker; always show up
First Job: Clerk,
than most people could ever imag-
to work on time."
Texas Highway Dept.
ine owning in a lifetime.
Best Advice: "Students need to be
Right out of high school, he and
The setting was post-World War
guided by their parents, teachers and
his best friend took a few thousand
Il Japan. Captain Shinta Asami, fresh
counselors in determining what options
dollars they had saved and started
out of college, began his career with
are available to them in advanced
buying property. Just two years later,
K-LINE shipping company during
education or vocational training."
the youthful land barons owned a
this difficult period.
total of 10 properties.
More than 45 years later, he is
Regina Peterson always had an
But they didn't just sit back and
president of one of the largest ten-
interest in public service. She also
watch the money come in. They
ants of the Port of Long Beach, Inter-
was a whiz in math, a trait she inher-
worked hard - very hard - putting
national Transportation Service (ITS),
ited from her accountant mother.
in 12 hour days scrubbing, painting,
a full-service terminal operator and
"My greatest motivator was my
repairing leaky faucets, doing every-
stevedore to a number of major
mom," says Peterson. "My desire for
thing they possibly could to increase
shipping lines.
a career in business, finance and
the value of their properties.
During his 15 plus years in Long
accounting was inspired by her."
"Because we didn't have any cash
Beach, he has revolutionized the
She found that a career in the
flow, we did all the maintenance our-
shipping industry through his pro-
business side of city government not
selves, all the painting, installed our
gressive ideas. ITS was one of the
only gave her a chance to use her
own carpet, mowed lawns," he says.
first terminal operators in the port to
business skills, but also enabled her
Following the adage that Califor-
offer computerized delivery and the
to make the community a better
nia real estate is a goldmine, Gill's
first company in Southern California
place to live and work.
early investments proved profitable,
to provide on-dock rail service.
In her job with the City of Long
allowing him and his partner to
A good corporate citizen, Asami
Beach, Peterson helps small busi-
become wealthy at a very early age.
has done his part to strengthen East-
nesses find the proper financing to
Today, he is president of Matlow-
West relations by taking an active
either get started or relocate - a
Kennedy Corp., a large real estate
role in community organizations
complicated but rewarding task.
brokerage firm, and he still works up
such as the United Way and Long
"It gives us tremendous pleasure
to 12 hours a day, seven days a
Beach Centennial.
to see a project from start to finish,
week. But he's not complaining.
As he approaches retirement,
affecting so many people," she says.
22 Business & Education
T
he individuals presented in Profiles of Success represent a variety of professions, but
they have one thing in common: each set goals early on and through hard work and
fervid determination achieved success. Their stories will entertain and enlighten you, and,
hopefully, encourage you to follow your dreams and prepare yourself for the exciting chal-
lenges and opportunities that lie ahead.
"This city has so many possibilities.
then as a para-legal -finally, she
complex social situations, often
We could go on and on for the next
enrolled in law school.
involve 16-hour work days and
10 years and still be growing!"
After four years of intense study-
many a sleepless night. Yet, he says
ing, she passed the gruelling legal
he loves his job and couldn't see
bar exam on her first try. Soon after,
himself in any other profession.
CAROL CHURCHILL
she found her dream job. "I'm never
"The health care industry
bored. Every day is different. I love
Lawyer, Ball, Hunt, Hart,
enables all of us, whether we're
this job."
Brown and Baerwitz
administrators, doctors or nurses, to
truly help sick people regain good
Education:
health or minimize pain and suffer-
Long Beach Wilson
STEPHEN L. UMMEL
ing," he says. "This is one of the
High School; Colorado
most fulfilling things a human being
State University,
President and CEO,
B.S. Wildlife Biology;
can do, to help someone else
Memorial Health Services
University of West Los
regain their precious health status."
Angeles, Law Degree
Education:
First Job: Receptionist
University of lowa,
with a law firm
B.A. Psychology,
GLORIA TELLES
and M.S. Hospital
Best Advice: "Get a good education.
Administration
Once you get that degree, it's some-
Principal,
First Jobs: Newspaper
thing they can't take away from you."
Stanford Junior High School
delivery boy; newspa-
per press room opera-
tor; hospital orderly
Education:
When asked to comment on her
Gadsden High School,
success, Carol Churchill recalls a
Anthony, New
Best Advice: "This is one of the
high school biology teacher who
Mexico; Western New
most exciting growth sectors in the
asked the students to create on ani-
Mexico University, B.A.
world today. It behooves young people
English; California State
mal (on paper) and design an envi-
to consider a career in the
University, Long Beach,
ronment for it, paying attention to
health care industry."
M.A. Pupil Personnel
the types of body parts and organs it
First Job: Clerk in a
would need to survive in this envi-
With his gentle manner and
department store
ronment.
down-to-earth friendliness, it's easy
Best Advice: "It's vital to have a role
"He forced us think," she says.
to see why Stephen Ummel chose a
model. Students need to have some
"And that's one of the most impor-
profession in the medical industry:
indication of what they can aspire to."
tant skills you can have in life."
he truly cares about people.
Thinking is certainly something
Ummel's sincerity about his
Gloria Telles recalls when she
Churchill had to do a lot of on her
work, combined with a business
was growing up in Anthony, New
road to the illustrious position of
background in college and a strong
Mexico, a small town on the Texas
probate attorney for Ball, Hunt,
interest in the sciences, have helped
border. "We were poor," she says,
Hart, Brown and Baerwitz, one of
propel him to the top of his field at
"But, it was a comfortable place
the largest and most respected law
the relatively young age of 47. As
because there was no awareness of
firms in the state.
president and chief executive officer
the fact that we were poor. Everyone
After receiving her degree in
of one of the largest hospitals on the
was in the same condition."
wildlife biology, Churchill had trou-
West Coast, he has achieved a posi-
Unable to afford a college edu-
ble finding work in the then male-
tion few in his profession could ever
cation, Telles realized that she
dominated research biology field. To
dream of holding.
would have to do well in school in
support herself, she relied on her
His 25 years in the sometimes
order to earn scholarships that
clerical skills to get a job as a secre-
volatile health care industry, where
would provide her with the money
tary for a law firm.
government regulations, evolving
to further her education.
She soon started working up the
technology, and political forces can
Her academic achievements
legal ladder, first as a legal secretary
lead to budgetary nightmares and
[Please continue to page 24]
Business & Education 23
[Continued from page 23]
great place for students to get that
In her nearly 20 years with GTE,
eventually helped her acquire a col-
first job, adding that there are plenty
Koons' career has been filled with
lege degree, which in turn led to the
of career opportunities for those
many opportunities. Starting out as a
realization of a childhood dream.
who seek them.
cashier, her enthusiasm and hard
"Ever since I was in elementary
"It's an industry where people
work were soon rewarded with pro-
school, I had always wanted to be a
are going out to have a good time,"
motions and higher salaries. "GTE
teacher," she says. "All my role
he says. "You're able to do new and
usually promotes from within," she
models were teachers."
different things with food which we
says. "The company offers good
After a lifetime career in the edu-
all like
it's an exciting business.
salaries, good benefits, savings and
cation field, Telles has no regrets
There's never a dull moment when
investment plans, stock options and
about her career path. "I can't think
you're dealing with the public."
tuition aid. It's a great place to work!"
of anything else I'd rather do," she
says. "When I look back on my
career, the thing that I remember
ROBIN KOONS
JAY H. CHUNG
most is that I can really make a differ-
ence. Even if I only help two students
Vice President, Advanced
District Manager,
in a semester, I still have made a dif-
Development, Tayco Engineering Co.
Community Relations, GTE
ference, and that's very important."
California's Long Beach District
Education:
Seoul National
Education:
University, B.S.
Downey High School;
Material Science;
CRAIG HOFMAN
Long Beach City
California State
College; Azusa
University, Long Beach,
President, Hof's Hut Restaurants
Pacific College
M.S. Mechanical
First Job: Order
Engineering
Education:
writer for Catalina
First Job: Tutor in
Long Beach Millikan
Sportswear
college
High School;
California State
Best Advice: "Set goals as high as
University,
Best Advice: "Always be willing to
you can in whichever field you feel
Long Beach, B.S.
take that extra step. I'm always willing
comfortable. If someone is trying to
Business Management
to give 110 percent and I'd expect the
climb up a mountain and he climbs up
First Job: Busboy
same from anyone who wishes to get
only 80 percent, then he is much higher
ahead in the job market."
than someone who didn't even try."
Best Advice: "Set a direction and a
course for your life. Pick out a career
When Robin Koons was in high
When Jay Chung was attending
and go for it. Try not to drift."
school, she dreamed of becoming the
high school in Korea, he wrote in
Ask Craig Hofman any question
perfect wife and mother - baking
his diary: "I want to be a successful
about the restaurant business and
cookies, attending PTA meetings and
engineer in the United States and
socializing with the country club set.
develop something very good and
he'll give you a qualified answer.
"It seems all women in my gen-
helpful for the whole world."
After all, his parents did own the
eration had those same dreams," she
Several years later, Chung came
Hof's Hut restaurant chain and Hof-
says. "But somehow things just
to the United States and started
man has held just about every posi-
didn't turn out that way."
working toward his goal. He was
tion possible - from busboy to
Things may not have happened
hired as a draftsman by Tayco Engi-
dishwasher to manager to president
exactly as she planned, but she's not
neering, a company that designs
of the company.
complaining. As community rela-
heating units and insulation for
Since the time he was born,
tions manager for GTE California's
rockets and space satellites. He
Hofman has been watching the fam-
Long Beach District, she serves as
worked his way up through the
ily business grow - from its first
the liaison between the company
Tayco ranks while studying for his
location in Belmont Shore to the 10-
and government agencies and com-
masters degree at California State
restaurant chain it is today. After his
munity organizations, often juggling
University, Long Beach, eventually
father's death some 20 years ago, he
dozens of tasks in an exciting, fast-
reaching one of the top positions in
inherited the business and has no
paced schedule that's well-suited for
the company.
plans of giving it up.
a go-getter like Koons. "I like chal-
His proudest moment came last
He enthusiastically recom-
lenges, I like change and I like work-
September as he watched the
mends the restaurant industry as a
ing," she says without hesitation.
[Please continue to page 26]
24 Business & Education
Listening.
The part of communication you seldom hear about.
Better communication means listening. Understanding. Responding.
And at GTE, we're responding to the need for quality communications. To ensure that, we're doing everything
from testing phone lines twice a week to converting our network to digital technology.
At GTE, we listen. And we act.
GTE
THE POWER IS ON
[Continued from page 24]
power. "They had to work around the
launching of the space shuttle Dis-
clock, 36 to 40 hours at a stretch at
"Success is a
covery. Chung and the Tayco team
very low wages," he says.
had designed heating units for Dis-
Today, longshoremen receive high
journey, not a
covery that prevent the O-rings on
salaries with excellent benefits. Mod-
destination.'
the shuttle's two solid rocket boost-
ernization of equipment has improved
ers from freezing, the problem that
working conditions tremendously.
- Ben Sweetland
had caused the tragic explosion of
What was once a dirty, hazardous job
the Challenger three years ago.
has become a much sought-after, hard-
As the rocket successfully blast-
to-come-by position.
accounting firms in California, start-
ed into space, that once-in-a-life-
As for Salcido, he says "life on
ed after a six-year stint in the Army
time feeling came over Chung -
the waterfront" has been good to
Reserves during the Korean War. A
the sense of accomplishment that
him. "The feature I like best about
friend who was a certified public
comes when you realize you have
the job is the independence. You
accountant convinced him that the
finally arrived.
can work when you choose. I take
accounting business offered the best
five to six week vacations. It has
career opportunities. With his busi-
always provided me with enough
ness degrees, he had no problem
TONY SALCIDO
opportunities to spend time with
finding a job and quickly worked his
my family."
way to the top of his profession. He
Longshoreman,
says the accounting field offers
Eagle Marine Services
tremendous potential for a young
Education:
JAMES SULLOS
person with a business background.
"(As an accountant) you devel-
Banning High School;
Partner, Windes & McClaughry
Harbor Community
op a skill that's always marketable,"
Certified Public Accountants
College, A.A. degree
he says. "But most importantly,
First Job: Sold news-
you're providing a much-needed
Education:
papers; shined shoes
service. The satisfaction comes from
Long Beach Poly High
School; Occidental
knowing you're helping people."
College, B.A. Business
Administration;
Best Advice: "Give them a good wage
Columbia University,
for a good day's work."
M.B.A. Accounting
JEFF M. ABELS
First Job: Operated the
Tony Salcido sounds like a
"sky cabin" ride at
Vice President,
the former Pike
Sales and Marketing,
proud father when he talks about his
Amusement Park
Bixby Knolls Travel
nearly 40-year career as a longshore-
man. Life "on the waterfront" as Sal-
Best Advice: "In the business
Education:
cido explains, is a family tradition.
environment, there is always room for
Long Beach Millikan
people who are willing to work hard.
His father, uncles, brothers and
High School; Cal Poly,
Prepare yourself for employment. Don't
San Luis Obispo,
cousins all worked as longshoremen.
miss out on the fundamentals: reading
B.S. Transportation
"Back in the old days, long-
writing, math and computer skills."
Engineering
shoremen would sponsor their rela-
First Job: Salesman in a
tives for union membership, making
When you talk to James Sullos,
lumber yard
it difficult for outsiders to work in the
shattered is the image of the pencil-
industry," he says. "It's much differ-
behind-the-ear bookkeeper whose
Best Advice: "The things you get out of
ent now, with civil rights and equal
ability to relate to people is long lost
college are very helpful throughout
employment opportunity laws."
behind stacks of paperwork. He is
your lifetime. If / had to do it all over
Union sponsorship is just one of
friendly and relaxed, with no indica-
again, I'd do it the same way."
many aspects about the shipping
tion of the long hours and hair-
industry that has changed over the
pulling stress his job entails.
It wasn't until he lost his job as
years. Salcido, who is in charge of an
"It takes both people skills and
transportation engineer for L.A. Coun-
oral history program for his union,
technical skills to be an accountant,"
ty (during an across-the-board, Prop
has talked to longshoremen who
he is quick to point out.
13-prompted lay-off) that Jeff Abels
worked during the 1920s and '30s, a
Sullos' path to his present posi-
decided to enter the travel industry.
difficult era before unions came into
tion, as partner of one of the largest
"I had always wanted to work
26 Business & Education
for myself," says Abels, whose sin-
cerity and easy-going manner make
BEVERLY O'NEILL
MICHAEL D. HALL
it easy to see why he is SO successful
in this people-oriented industry.
Superintendent/President,
General Manager,
After retiring from the Air Force,
Long Beach City College
Ramada Renaissance Hotel
his father purchased a travel agency
Education:
and asked Abels if he would join him
Education: Saguaro
Long Beach Poly High
High School,
as a partner. Just before the lay-off, he
School; Long Beach
Scottsdale, Arizona;
started taking night courses in small
City College, A.A.
Mesa Community
business management, accounting
Music; California State
College, Scottsdale,
University, Long Beach,
A.A. Business.
and travel agency operations to help
B.A. Elementary Educa-
prepare for his career change.
First Job: Busboy
tion and Music, and
"The day the lay-off took affect,
M.A. Counseling and
I had my first day at Bixby Travel,"
Guidance; University of
he says. "I didn't even have time to
Southern California, Ph.D Higher Education
Best Advice: "Understand the
take a vacation."
First Job: Clerk at J.C. Penney
value of the customer. If there is
no customer, there is no job and
After 13 years in the business,
Best Advice: "When you do
no paycheck."
Abels couldn't be happier with his
something, do it well."
career.
Michael Hall recalls when his first
"It's a challenge every day," he
In her high school days, Beverly
boss, a manager at a Coco's restaurant
says. "I have a very scientific mind,
O'Neill never dreamed that she would
in Phoenix, gave him a raise.
methodical, technological way of
become president of Long Beach City
"Jim sat me down with another
thinking and solving problems. I
College, responsible for the well-being
manager and said, 'Mike you've
found that this particular job not
of more than 23,000 students.
done such a good job, you can sit
only has the technical problems
"I wanted to be a musical com-
down here with me and have a
with the computers and the schedul-
edy star," she says. "But when I got
Coke.' I remember looking around
ing, but much more than that.
to college, I realized that every high
the restaurant and saying to myself,
There's an avenue of creativity that I
school had its star. I had to be much
'hey guys, look at me, I'm eating
didn't find in engineering."
more practical."
with the boss.' That pat on the back
He sees exciting times ahead for
She decided to pursue a career
- the fact that I was recognized -
the travel industry: "Tourism is now
in education, an area that gave her
if most of us had that in our jobs
the number two (industry) in the
the opportunity to fulfill a heartfelt
we'd be a lot better off."
United States. Travel agencies are
desire to contribute to the commu-
That experience had such a pos-
starting to treat their businesses more
nity. In her 30 plus years in the busi-
itive affect on Hall that he decided
like businesses. Therefore, you're
ness, O'Neill has held a wide vari-
to make a career in the hospitality
seeing more professionals, you're
ety of positions. From classroom
industry. He found that his enthusi-
seeing higher expectations from their
teacher to women's advisor at LBCC
asm for the business, combined with
employees. And right along with that
to dean of academic affairs, she has
hard work and an intense desire to
comes higher salaries."
achieved her goals step by step, get-
succeed, were quickly rewarded
ting the most from each job before
with higher salaries and numerous
going on to the next.
promotions. Today, he holds the
What's important in your career,
enviable position of general manager
"Six essential
she says, is not your job status or the
of one of the finest hotels in Long
qualities are the
amount of money you make, but
Beach, the Ramada Renaissance.
how you achieve your goals. "Don't
key to success:
He says there are hundreds of job
forget to enjoy yourself along the
opportunities in the hotel business for
Sincerity, personal
way," she emphasizes. "So many
those who enjoy meeting people and
people, in trying to become success-
integrity, humility,
who don't mind long hours. What's
ful, are so busy that they step on
more, it's enjoyable work.
courtesy, wisdom,
people and loved ones. When they
"There are very few days that I
charity."
achieve success, they look around
wake up and don't want to go to
and wonder where everyone went.
work. I love what I do and I'm going
- Dr. William Meninger
I don't think happiness comes with
to love it in 10 years."
success. You have to be happy
along the way."
[Please continue to page 28]
Business & Education 27
Johnny Bench. Yet, there is only one
CAPTAIN JERRY A. ASPLAND
RICHARD BRYSON
Johnny Bench, and, seriously, I would
never change my career path."
President, ARCO Marine, Inc.
President/CEO,
Bryson Financial Group
Education:
University of Califor-
Education: Long
nia at Berkeley;
SHARON A. SIMRIL
Beach Poly High
California Maritime
School; California
Quality Coordinator, U.S. Postal
Academy; California
State University, Long
State University, Long
Service, Long Beach Division
Beach, B.S. Economics
Beach, MBA
and M.A. Finance
Education:
First Job: Selling
First Job: Sold news-
newspapers at a local
papers through local
Long Beach Poly
Army camp
High School;
hospitals
Pepperdine University
Best Advice: "First of all, graduate from
Best Advice: "The market can no longer
First Job: Food server
high school. Attend a community col-
at Taco Bell
support a generalist. A specialist will be
lege and experiment with different,
in much higher demand."
classes until you find something that
interests you. Remember, there's noth-
ing wrong with being a machinist."
"You pay now, or you pay later"
is an expression Richard Bryson often
Best Advice: "You have to like
While he was attending college
repeats when illustrating the impor-
yourself. That's the only way you're
going to get ahead. Determination,
in the Bay Area, Jerry Aspland
tance of getting a good education.
the desire to succeed - - all of those
dreamed of the day he would com-
Bryson chose to make his sacri-
things are really going to start with
mand a high-tech Navy submarine.
fices early in life by attending col-
liking yourself."
However, an injury that caused arthri-
lege right after high school.
tis in his big toe disqualified him for a
After graduating from California
After graduating with high hon-
commission in the U.S. Navy, crush-
State University, Long Beach, he
ors from Poly High School, Sharon
ing his dreams of a glamorous life
decided to tough it out in the world
Simril suffered the same "I don't
20,000 leagues under the sea.
of professional baseball. He soon
know what I want to do in life"
Aspland's injury may have
realized that in his case, a baseball
affliction shared by many high
charted a new course for him, but it
career would only lead to "kicking
school graduates.
has been a path well-suited to a sea-
around bus benches" later in life, so
Deciding that college offered
faring man.
he decided to pursue a career in the
the best alternative, she enrolled at
After serving in the American
life insurance industry, a decision
Pepperdine University as a social
Merchant Marine for several years,
that paid great dividends in the long
studies major. But after her first year,
he entered the marine management
run. Today, he owns a multi-million
a slip of paper came in the mail that
field and worked his way up the
dollar company that specializes in
changed the rest of her life. She
career ladder, eventually reaching
financial services - - an estimable
received notice that she had been
one of the highest positions.
position for a man of the relatively
accepted for a position with the
As president of ARCO Marine in
young age of 45.
Postal Service. It was a difficult
Long Beach, he is responsible for
"I got very, very lucky that the
choice, she admits, but she decided
worldwide tanker transport of all crude
industry changed dramatically while
to drop out of college and take the
oil and products for the company,
I was in it," he says. "The market-
job. It was a decision that paid off in
overseeing one of the largest and most
place just kind of swelled. There's
the long run.
modern fleets of oil-bearing tankers
more public awareness about the
In the nine years she has been
under the U.S. flag. He gets the chance
insurance industry. People are better
with the Postal Service, Simril has
to meet people from throughout the
educated and more interested in the
received four promotions and
world and is often involved in the
products we deliver."
worked in a variety of areas - from
Washington politica! scene.
Bryson's enthusiasm about his
engineering to management. She
When looking at the many unex-
profession can be best summed up in
sees a lifetime career with the Postal
pected twists and turns his career has
an article he wrote on the insurance
Service and plans to go back to
taken, it's clear that Aspland has fol-
industry a few years ago: "On occa-
school to prepare for a higher man-
lowed his own advice: "Be prepared
sion, people have asked me if I would
agement position.
to make compromises; be creative,
ever change my career. At times I've
"The Postal Service affords you
but always do your best."
wondered what it would be like to be
so many opportunities to do differ-
28 Business & Education
ent things," she says. "They actually
top. If you are motivated and have
part-time. Nursing has a vast field of
let you get right in there and do the
the desire to do the very best you
specialties from which to choose,
job and decide if that's what you
can do, I encourage young people
and the pay is excellent."
really want to continue doing. There
to look at dentistry as a profession."
are so many opportunities for
advancement. The sky's the limit!"
MICHAEL C. WOODWARD
SUSAN BEENEY
Sergeant, Criminal Investigations
JAMES C. SERLES, D.D.S.
Nurse, Home Health
Division, Burglary, Long Beach
Hospice Agency, FHP
Police Department
Dentistry
Education:
Education:
Education:
Long Beach Jordan
Long Beach Poly High
Long Beach Poly High
High School; Long
School; Long Beach
School; Cal Poly,
Beach City College
City College;
Pomona, B.S. Zoolo-
Nursing Program
Cerritos College
gy; Columbia School
First Job: Server in a
First Job: Gas station
of Dentistry
donut shop
attendant
First Job: Busboy
Best Advice: "Avoid drugs, get a
Best Advice: "Look at all
decent education and do your best
Best Advice: "Students (of dentistry)
professions before making a choice.
to stay out of trouble."
have to be extremely dedicated.
Talk to people in fields of interest to
Observe what's going on in the field,
you. Find out the ins and outs
visit dental schools."
of the job."
Like many teenagers who grow
up in the inner city, Michael Wood-
Thanks to a dentist friend of the
Susan Beeney still feels a sense of
ward thought police officers were
family, Dr. James Serles discovered
loss when she talks about a dear friend
threats - to be avoided at all costs.
early in life what he wanted to be.
of hers who died after a long bout with
It wasn't until he started playing bas-
The friend, who saw the makings of a
cancer several years ago.
ketball on a police-sponsored
great dentist, invited Serles to his
But sometimes even a bad experi-
league that he discovered cops were
office to find out more about the field,
ence can turn into something positive.
really on his side.
and, as they say, the rest is history.
In this case, the death of her friend
Today, Woodward is a member
"Seeing my aptitudes, the joy I
forced Beeney to make a major
of the group he once disliked - a
got out of working with my hands,
decision about her career. A former
detective in the burglary division of
and my enjoyment of the life sci-
dental hygienist, she decided that
the Long Beach Police Department
ences, he talked to me about going
her desire to care for the sick and
- and he couldn't be happier.
into the profession," says Serles.
comfort the loved ones of those suf-
"I like going to work every day.
From that day on, Serles never
fering from terminal diseases could
The pay is good. There's always
had a doubt about his career choice.
be put to better use as a nurse. She
excitement, there's always some-
Today, he has his own practice and
soon enrolled in the nursing pro-
thing different," he says. His four-
is a well-respected, involved mem-
gram at Long Beach City College.
day, 10-hour work day also provides
ber of the community.
Four years later, she is coordina-
him time for family activities, fish-
Quickly shattering the image of
tor for FHP's Home Health Hospice
ing, camping and other sports he
the overly-paid, golf-playing dentist,
Agency, an area that deals with the
enjoys, a definite plus for an athlete
Serles emphasizes that dentistry is not
home health care of the terminally
like Woodward.
an easy profession and students should
ill. She couldn't be happier about
He says law enforcement is a
think twice before going into it.
her career change, and says that
rewarding career that "makes you
"If you stop and think about it,
nursing not only satisfies her need to
feel worthwhile, like you're doing
you're very confined," he says. "You
help people, but also provides many
something for the community." But
work in a very small area. You're
benefits.
don't think the job is packed with
physically exhausted by the end of
"The nursing field offers job
Miami Vice-style action where
the day."
security," she says. "There's always
shootouts with bad guys are a daily
But, he says, for those dedicated
a need for nurses, regardless of the
occurrence. "As a detective you
few, dentistry offers many opportu-
economy. You can go anywhere and
push a lot of paper. You work on
nities. "There's always room at the
still find a job, work full-time or
[Please continue to page 30]
Business & Education 29
[Continued from page 29]
computers, do a lot of reading, talk-
ing to people. You have to under-
KATHY JAEGER
COMMANDER
stand all types of people," he empha-
Electrical Assembler,
JOHN J. HIGGINSON
sizes. And that takes brains not
Douglas Aircraft Co.
brawn.
Rear Admiral, U.S. Navy,
Education:
Commander of Naval Surface
Long Beach Millikan
Group, Long Beach
MARK SCHNEIDER
High School; Long
Beach City College
Education:
President, Dave Schneider
First Job: Server at
St. Mary's University,
Manufacturing Jewelers Inc.
Pup and Taco
B.A., English; Naval
Post-Graduate School,
Education:
B.S., Environmental
Long Beach Poly
Science; George
High School;
Washington Universi-
Best Advice: "Go right to college after
California State
ty, M.S., Management
high school. It gets harder the older
University, Long
First Job: Grocery
you get you get out of the habit."
Beach, B.A. Marketing
store stock clerk
First Job: Wrapping
Married right after high school,
Best Advice: "Find the right combina-
boxes at father's
jewelry business
Kathy Jaeger soon found herself
tion of having fun while you're young,
struggling to go to school part-time
yet don't lose sight of responsibility."
Best Advice: "It's very important
while working at various office jobs
Around town he's known as the
to find a job you enjoy doing."
to help make ends meet.
"education admiral." Attend a ser-
It wasn't until she was divorced
It's not surprising that Mark
vice club meeting or major event in
Schneider is an artist whose favorite
a few years later, faced with major
the city and you'll see why he's
pastime is sculpting metal artwork.
medical expenses because of her
earned that title. Cmdr. John Higgin-
After all, Dave Schneider Manufactur-
son's illness, that she decided it was
son is determined to improve the
ing Jewelers, the company he inher-
time to take charge of her career.
educational system in this country,
She enrolled in an electrical class at
ited from his father, does specialize in
and he uses every opportunity to
designing one-of-a-kind jewelry that
Long Beach City College because it
convince people to join his cause.
resembles exquisite pieces of art - a
"sounded fascinating and different."
Commander Higginson's com-
Soon after completing the course,
mitment to education began after
reflection of Schneider's refined taste
and eye for detail.
Jaeger was hired by McDonnell
college when he worked as an
Douglas, one out of only three stu-
English teacher at a local university
Since the time he was a young
dents in her class who qualified for a
in San Antonio, Texas. A draft notice
boy, Schneider has been working at
his father's business. His first job
position at the company.
during the Korean War crushed his
was tearing off labels from boxes
"I wanted to have a job that
dreams of a university career. He
would be rewarding and pay good
soon found himself commanding
and wrapping packages - tasks he
money," she says. "I couldn't make it
helicopter squadrons and teaching at
diligently completed every Saturday.
the U.S. Naval Academy.
Some 30 years later, he proudly
on minimum wage and support two
What started out as a duty to his
points out, these early responsibili-
children. This one paid good money."
country amounted to a lifetime avoca-
ties helped him learn more about
Five years later, Jaeger works in
tion as he discovered the many bene-
the multi-million dollar business -
electrical harnessing at Douglas, and
fits of a military career. During his 20
one of the oldest wholesale jewelry
is making the most of the company's
plus years with the Navy, he has trav-
manufacturing companies in the
many benefits by attending tuition-
eled throughout the world, earned a
nation - he would one day run.
free college classes in industrial tech-
masters degree, and achieved one of
Schneider does not regret the
nology, a special cooperative pro-
the highest ranks in the U.S. Navy.
sacrifices he made early in his life.
gram between Douglas and Califor-
He says the military offers
In fact, he hopes that one day his
nia State University, Long Beach.
tremendous career opportunities and
son will follow in his footsteps, cre-
"I feel proud saying that I work
is something any young person who
ating wonderful works of art at this
at McDonnell Douglas," she says.
wants to get a good education while
unique business.
"Everyone flies in a plane, and I feel
still earning a living should consider.
"I always knew that I loved this
important that I'm building some-
"It is a place where any young
business," he says. "This to me is my
thing that's going to be safe for peo-
guy or gal can go pretty much as far
second home."
ple to fly in."
as their potential will carry them."
30 Business & Education
CAREER OPPORTUNITIES
Dear Readers:
For
students in the pro-
hard decline to see why. literacy in the state and nation. And lament it's not
It's of more education and more and common today for business leaders to the
cess of selecting a career
path, or for those already
employed that are seeking
its draws chief As on executive, one the of skills the and I'm largest knowledge employers of in nearly the state, 65,000 Pacific Telesis Group
to change careers, it's vital
isters illiterate. Our largest subsidiary, one in eight Californians as
today is functionally deeply concerned that Californians. And
that you become aware of
industries with the greatest
some areas.
for 7th an or exam 8th grade for entry-level students. The positions failure that rate tests has skills Pacific considered Bell, average admin-
reached
95
in
projected job growth. You
also need to examine the
future between What may 25 be of and our 50 future percent work warn force? us that High California's school dropout rates percent ranging
educational requirements
to How do woefully unprepared for the challenges employees of the
or experience necessary for
today's society we work and tomorrow's together to improve education and of the make next century.
each. Be cautious of some
of the "glamour" fields,
though, where supply out-
strips demand, as is the
case of the film industry
port programs Foundation these an community mon essential a In program questions, value the in meantime, selected is system foundation and currently in but political Oakland so school neither that we shaping for arenas in to our districts a can business facilitate fulfilling culture a we - major need? throughout consistently shy must - life? away initiative How reflected do I don't from our can California. affirms to part. have we in them. establish our strengthen The an that family easy We Pacific education model also answer life, our it relevant Telesis sup- local K-12 com- to is
where 90 percent of all
union actors make less
dropouts management, and a trial program in Los improvements Angeles in school
than $12,000 a year.
ages them early to stay on in - school. in elementary and junior high that school targets - potential and encour-
In order to provide you
a better understanding of
resolve tions, parents or government. It will efforts of
Educational businesses, reform won't come through isolated founda-
the local job market, fol-
basic skill - of to modern be partners démocracy in advancing and civilization. the cause come of literacy from - a unified the most
lowing is a summary of
Sincerely,
industries in the Long
Sam Given
Beach area where the
Sam Ginn
employment picture is the
Chairman and CEO
brightest during the next
Pacific Telesis Group
few years. Much of this
information is applicable to
other areas of the country.
The key, of course, is that
you must take the time to
become informed.
Business & Education 31
JOBS IN THE 1990s: WHAT'S HoT
Southern California Outlook
Service occupations will grow the fastest
R
esearch by two KPMG Peat
Marwick executives pinpoints
Employment nationally will increase most, in terms of number of
10 areas where job growth is expect-
workers, in service and sales occupations, but professional and
ed to be strongest in Southern Cali-
executive occupations will also add millions of jobs. The follow-
fornia during the 1990s. According
ing is a list of the major occupational groups and the number of
to Martin Wertlieb, principal in the
jobs each will add between 1986 and 2000:
company, and Thomas Trout, senior
manager, the best prospects are as
Service workers
5,381,000
follows:
Sales workers
3,728,000
Health Care Services - particu-
Professional workers
3,655,000
larly bio-medical research and
Executive, administrative and managerial workers
3,033,000
any services relating to the aging
Administrative support workers, including clerical
2,258,000
population.
Precision production, craft and repair workers
1,669,000
Professional Services - large growth
Operators, fabricators and laborers
1,403,000
in small companies, specialized
Technicians and related support workers
443,000
consulting services and bookkeeping
Agriculture, forestry and fishery workers will decline by 163,000
and accounting services.
over the projected period.
Source: U.S. Department of Labor,
Bureau of Labor Statistics
Telecommunications - anything
dealing with satellite transmissions.
toward a global economy, demand
software will be the hot product.
Convenience Food Industry - fast-
will be great for import/export
Securities Industries - with crime
food restaurants, food delivery
businesses.
increasing, citizens will be looking
services.
Computer Repair Services, Software
to private firms for police protection.
International Trade - as we shift
Development - home entertainment
Distribution and Transportation
Industries - air freight services will
be in particular demand.
Engineering - materials, aeronauti-
cal, and composite engineers will
find great job opportunities.
Construction and Technical Trades
- there will be a great need for
plumbers, electricians, carpenters
and painters.
Wertlieb advises students to
steer clear of the oil industry.
"My crystal ball says that within
10 years we will see total elimina-
tion of oil refineries (in Southern
California). Fines from oil spills will
be so heavy that they will be forced
to move out of the area. We will be
looking for alternative energy
sources."
He also expects slow job
growth in the public sector saying
that taxpayers, reluctant to pay for
expanded government services,
are looking more and more toward
the private sector to provide basic
services.
32 Business & Education
HEALTH CARE
Twelve of the twenty fastest growing
I
increasing health care
occupations provide health services
demands for the aging popula-
tion and AIDs patients, combined
Growth of Employment, 1986-2000 (percent)
with society's expectations for high
quality medical care, provide plenty
Paralegal personnel
104
of job opportunities for nurses, phys-
Medical assistants
ical therapists, medical technicians
90
and other health care workers.
Physical therapists
87
Security Pacific Bank's Portrait
for Progress report states that health
Physical & corrective
therapy assistants & aids
82
care services account for about
seven percent of all jobs in the Los
Data processing
80
Angeles area, and by the year 2000,
equipment repairers
one-third of all jobs in the region
Home health aids
80
will be in this industry. In Long
Beach, health care services employs
Podiatrists
77
nearly 22,000 people, or 10 percent
of the city's work force.
Computer
76
systems analysts
"This is a wonderful time to be
Medical records
going into the health care industry,"
75
technicians
states Kay Turner, director of nursing at
Employment
Long Beach City College: "There are
interviewers
71
shortages in practically all job areas.
Computer
70
Even if we had an influx of workers
programmers
entering the industry, there would still
Radiologic technologists
be plenty of job openings."
& technicians
65
Most private and public hospi-
Dental hygenists
63
tals and other health care agencies
in Long Beach have a variety of job
Dental assistants
57
openings. Industry professionals
encourage interested individuals to
Physician assistants
57
find an entry-level, part-time job at
a hospital such as an orderly, ward
Operations and
54
systems researchers
secretary or volunteer. This pro-
Occupational
vides you a first-hand view of the
52
therapists
medical field.
Electronic data process-
You can reach Memorial hospi-
ing equipment operators
51
tal's volunteer services at 595-2089;
Data entry keyers,
St. Mary hospital's volunteer program
51
composing
at 491-9945; Community hospital's
Optometrists
volunteer services at 494-0663.
49
Reed Frederick, vice president of
human resources for Memorial Medi-
Source: U.S. Department of Labor
cal Services, says the company antic-
Bureau of Labor Statistics
[Please continue to page 34]
Business & Education
33
[Continued from page 33]
critical care internship program.
Recommended
ipates steady and stable growth for
Long Beach Community Hospi-
the next few years. "Memorial is here
tal is seeking skilled nurses and
High School Courses
to serve a specific population," he
trained medical equipment operators
ALGEBRA
COMPOSITION
says. "As our population increases,
and technicians. Janet Parodi, chief
BIOLOGY
FOREIGN LANGUAGE
job growth will occur." He adds that
operating officer for the hospital,
CHEMISTRY
HEALTH EDUCATION
there is a great demand for nurses
also sees a critical need for com-
specializing in intensive care, geri-
puter programmers, analysts and
Immediate Openings
atrics and neo-natal areas. Jobs are
computer repairers, as well as man-
For Up To 300,000 Nurses
also available in technical areas such
agers and administrators.
Without a doubt, nursing is and
as radiology and nuclear medicine.
FHP, a health maintenance
will continue to offer tremendous
organization, has part-time openings
job opportunities. The Hospital
for clerical workers. Jim Redmond,
Council of Southern California states
director of human resources, says
that at present there are more than
these entry-level positions would
300,000 job openings for registered
offer excellent first-time jobs for high
nurses in the area, and predicts that
school or college students with good
by the year 2000 the number will
basic math and communication
increase to a staggering 1.2 million
skills. He says there are additional
vacancies!
job openings in sales, marketing and
To help attract nurses, hospitals
management.
are now paying high salaries. "I
The Veteran's Administration
know of hospitals that are paying up
Medical Center needs employees in
to $30,000 a year to nurses coming
almost all areas. Gayle Morton,
right out of their programs," says
assistant personnel officer, says the
Long Beach City College's Kay Turn-
Prenatal care at FHP
VA is always looking for nurses -
er. In addition to good wages, nurses
both RN's and LVN's (vocational
are offered tremendous job benefits
A major expansion of the
nurses) and clerical workers. Morton
and flexible schedules that can
Memorial Medical Center Campus
says most office positions require
accommodate one's family activities.
on Willow St., that is currently under
testing through the civil service.
Many hospitals offer work-study pro-
consideration, could also generate
Examples of the test are available at
grams for nurses interested in
new jobs. The plan calls for an
public libraries.
advancing their education.
ambulatory care center, a heart insti-
tute, a medical office building, clini-
cal research facilities and a hotel.
Some Job Titles In The Health Care Industry
St. Mary Medical Center also
foresees steady and stable growth
Registered Nurse: must have a high school diploma and complete a two-year training pro-
during the next few years. "We're
gram. Licensing by examination is required. Bachelor and master degrees are encouraged for
always interested in nurses - new
those interested in management or teaching positions.
graduates and licensed staff for our
LVN (licensed vocational nurse): must have a high school diploma, complete a one- to two-
skilled (specialty) areas," says Steve
year course and pass a licensing examination.
Robertson, director of personnel and
Physical, speech and occupational therapists: all three help patients adjust to physical, men-
education for St. Mary's. "There's
tal or developmental problems, and require four-year degrees in related area and licensing by
also a need for pharmacy staff, and
examination.
we can always use a good secre-
Respiratory therapist: treats patients with lung and respiratory problems. Requires high school
tary." He expects oncology (cancer)
diploma and completion of a two-year training program and licensing by examination.
and specialties that deal with the
Ultrasound, X-Ray and nuclear medicine technicians: operate diagnostic equipment. All
aging population to develop rapidly
three areas require high school diploma and completion of two- to three-year training program
over the next few years, offering an
and licensing by examination.
abundance of jobs for workers
Pharmacist: prepares and dispenses prescribed medication. Requires a bachelor of science
trained in those areas. Robertson
degree in pharmacy, or a doctorate, and licensing by examination.
says a $2 million expansion to the
Medical transcriptionist: clerk typist specializing in transcribing information dictated by doc-
hospital's emergency room will cre-
tors. Requires high school diploma, excellent typing and spelling skills, and knowledge of med-
ate job opportunities for recent nurs-
ical terminology.
ing graduates interested in St. Mary's
34 Business & Education
We Started
In One Place.
LONG
BEACH
Now We're All
Over The Place.
Santa Monica
Downey
Riverside
Compton
Moreno Valley
Anaheim
Hawaiian Gardens
Santa Ana
Long Beach
Tustin
San Pedro
Fountain Valley
Huntington Beach
Laguna Hills
FHP
began in 1961 in Long Beach
LVNs
and rewards that can only come from
with humble resources, but big plans.
Allied Health Professionals
working with other oustanding individuals
We've since become one of the coun-
Management Professionals
in one of the areas elite health care
try's most dynamic Health Maintenance
Administrative Professionals
organizations.
Organizations and one of Long Beach's
MIS Professionals
If you would like to find out
largest employers.
Clerical Personnel
how you can become part of our rich
We have a proud tradition of
We currently operate 2
heritage, please apply in person or send
providing high quality health care to our
Hospitals, 17 Medical Centers and Ad-
your resume to: FHP, 1000 Studebaker
member patients. This dedication to ex-
ministrative Offices throughout Southern
Road, Attn: Human Resources, Long
cellence has enabled FHP to experience
California. No matter where you live in
Beach, CA 90815.
tremendous growth. We've expanded in-
Los Angeles or Orange County, you're
to five regions: Southern California,
in a great position to take advantage of
Arizona, New Mexico, Utah and Guam.
the outstanding benefits FHP has to offer.
FHP
®
Our continued growth has
When you join FHP, you'll
created a demand for talented and com-
enjoy complete life, medical and dental
HEALTH CARE
mitted individuals in our Southern
coverage, a stock ownership plan, paid
California Region.
holidays, vacation and personal days, a
Physicians
pension plan and tuition reimbursement.
Equal Opportunity Employer
RNs
But you'll àlso experience the challenges
INTERNATIONAL TRADE
more and more small and medium
Future Of International Trade
size companies enter the export
As we look to the year 2000, it's
I
business. In just this past year
likely that the international trade of
nternational trade is a billion
alone, exports through the Los
services could possibly overtake the
dollar industry in Southern Cal-
Angeles Customs District increased
trade of goods. As more and more
ifornia, employing hundreds of thou-
by 35 percent! A study published by
"lesser developed nations" graduate
sands of workers. One in every 10
the Southern California Association
to become industrial powers -
jobs in the area is directly involved
of Governments forecasts that one
Japan, Korea, Taiwan, Singapore -
with world trade, and some experts
in five new jobs in Long Beach will
the production of synthetic products
predict that by the turn of the century
be connected either directly or indi-
as resources may in fact negate or
that figure will increase to one in four.
rectly (or through the induced
lessen the need for the logistics and
You can expect international
effects of consumer spending) to
transportation of cargos.
business to increase by leaps and
increased cargo flow through the
As the prospect for trade growth
bounds over the next few years as
Port of Long Beach.
between Pacific Rim countries con-
tinues to increase at a rate of $3 bil-
lion a week, traders based in Califor-
nia must keep an eye on Europe. The
potential of that 12-nation market of
320 million consumers and produc-
ers is significant as they collaborate
to more effectively compete with the
world's two leading economic pow-
ers: the United States and Japan. In
Recommended
High School Courses
MATHEMATICS
COMPUTER
BOOKKEEPING
OPERATIONS
& ACCOUNTING
FOREIGN
COMPOSITION
LANGUAGE
addition, the People's Republic of
China, through its new economic
reform and "open door" trade policy,
as well as Russia, with its glasnost
and perestroika, will no doubt create
dynamic opportunities for trade and
affect all of our lives within the next
few years.
So, what's out there for the stu-
dent about to graduate and looking
for an exciting career in international
trade? More opportunities than you
could possibly imagine. That is, if
you come prepared.
In the past, most international
trade and service career individuals
36 Business & Education
came into the field unexpectedly, by
developing nations.
chance. But in the 1990s and
He noted the need for
beyond, industry analysts agree,
a type of escrow oper-
"falling into a job" in international
ation, or sub-industry,
trade will be very unlikely.
to ensure that the title
Today, with high-tech playing a
of goods is transferred
dominant role, new entries into the
properly. Likewise,
trade fields are required to have a
during the past 10
better understanding of the socioeco-
years, the trade indus-
nomic impacts of world powers, a
try has recorded the
measured potential for burgeoning
development of
industrial nations, and be well
numerous sub-indus-
skilled in communications and most
tries or disciplines that
certainly be "computer friendly."
seem to develop out
of an expanding need
Where To Find A Job
for service and sav-
In the international trade arena,
ings. One such
there is a wide scope of career
industry is the non-
paths. Finance, insurance, interna-
vessel operating com-
tional law, export management,
mon carrier, more
transportation, documentation and a
commonly known as
multitude of other service disciplines
the NVOCC. This type
that support trade expansion.
of business is essen-
Some facets of the trade industry
tially an ocean carrier
CSULB's Center For
are still in the early stages. Consider
(steamship line) without a vessel.
International Education:
the power of "offset" and "barter."
They exist to provide more service
School's Link To The World
Recently, M. Hawley Smith, district
to the end user, a shipper or
director of the U.S. Small Business
importer, and they create cost sav-
California State University, Long
Administration, focused on the need
ings through volume commitments.
Beach's Center for International Edu-
to address the support services for
(Tom Teofilo of Teofilo & Asso-
cation serves and leads the universi-
bartering, particularly as applied to
ciates contributed to this article).
ty's commitment to international
learning and programs. The center
promotes the internationalization of
Some Job Titles In International Trade
the curriculum and research, assists
students and faculty interested in
Documentation clerk: handles and keeps track of goods and materials during warehousing and
distribution. Requires high school diploma and on-the-job experience.
study, travel or professional experi-
ence abroad, and develops interna-
Interpreter or translator: provides a link in one language to people fluent in another lan-
guage. Requires four-year language degree.
tional educational cooperation with
other countries, businesses, schools
Foreign service officer: works to strengthen foreign understanding and support for U.S. poli-
cies and actions. Requires four-year degree and overseas service.
and the community at large. The
center also renders all international
Traffic clerk: directs and coordinates movement of cargo from one place to another. Requires
four-year degree and experience as rate analyst.
admissions and student services,
Longshoreman: loads and unloads ships and moves cargo in and out of dockside warehouses.
administers the American Language
Requires high school diploma and union membership.
Institute, coordinates the Pacific Rim
Customs inspector: enforces U.S. import regulations. Requires years of experience to pass
Institute and contributes to the pro-
government broker exam.
gram activities of the International
House.
[Please continue to page 38]
Business & Education 37
[Continued from page 37]
One of the center's goals is to
PORT FACTS
assist CSULB's academic programs
to adopt an international dimension.
This is based on a belief that interna-
More than 16,000 jobs within the City of Long Beach are linked to the move-
tional education is essential for a
ment of cargo through the port (one out of every 12 jobs).
quality education. The Office of
More than 165,000 jobs are supported throughout the five-county Southern
Study Abroad and International
California area from port operations.
Exchanges, located in the Center for
Future impacts from port operations will result in approximately 36,500 jobs
International Education, assists stu-
being supported in the City of Long Beach.
dents and faculty interested in pursu-
Regional employment impacts resulting from the growth in cargo volume at
ing study and professional opportu-
the Port of Long Beach will see approximately 571,000 jobs linked to trade in
nities abroad.
the year 2020.
The total dollar value of cargo movements through the Ports of Long Beach
SIRC And GEPSCA
and Los Angeles will increase from approximately $80 billion in 1987 to more
than $376 billion in the year 2020!
The Global Education Program
in Southern California (GEPSCA) and
the Southcoast International
Resource Center (SIRC) provide
training and international instruc-
grams are to increase local regional
colleges and supporting organiza-
tional resources for teachers com-
awareness of the need to promote
tions, and generate the support nec-1
mitted to broadening their students'
an international dimension in our
essary to access existing resources,
learning experiences to include
schools, create a partnership among
create new ones and institutionalize
global issues. The goals of both pro-
the schools, university, community
the GEPSCA on a continuous basis.
INTO THE FUTURE
FULLED
WE PROVIDE CHALLENGING
DEPARTMENT
OF
MAYN SHI
THE
LONG BEACH NAVAL SHIPYARD
OPPORTUNITIES IN PROFESSIONAL,
MAYN
TECHNICAL, ADMINISTRATIVE,
*
*
EMPLOYMENT OFFICE
CLERICAL AND TRADES POSITIONS
RELATED TO THE OVERHAUL AND
LONG BEACH NAVAL SEATTLE
GATE 5, TERMINAL ISLAND, LONG BEACH, CA. 90822-5099
OFFICE HOURS: 8:00 to 3:00 MONDAY THRU FRIDAY
REPAIR OF NAVY VESSELS.
AN EQUAL OPPORTUNITY EMPLOYER U.S. CITIZENSHIP REQUIRED
38 Business & Education
HOW TO FLY
AIESEC Develops
International Business Skills
A KITE SAFELY.
AIESEC is the French acronym
for the International Association of
Students in Economics and Business
1
Always use dry
6
Always fly
Management. The organization
string, wood and
your kite far from
offers corporations around the world
paper in your kite.
power lines! Don't
access to a highly skilled pool of
try to retrieve kites
young managers. More than 200
2
Never use
caught in power
U.S. companies including, IBM,
lines!
wire or any
Dale Carnegie and Microsoft, have
metallic material.
utilized AIESEC's traineeship pro-
7
Hold on to
gram. In turn, AIESEC gives corpora-
3
metallic balloons out-
tions the opportunity to help build
Don't fly your
side. When metallic bal-
kite in the rain.
future global leaders. For each
loons escape, they may
trainee taken by a U.S. company, an
American student has the opportu-
4
touch power lines and
Don't cross
cause sparking, and
nity through AIESEC to accept a
streets or highways
that's dangerous!
managerial assignment abroad. For
when kite flying.
Parents, please share
more information about AIESEC's
this with your children.
Traineeship Exchange Program, con-
5
Always fly your
tact California State University, Long
kite away from TV and
Beach, AIESEC office at 985-5321.
radio antennas.
Southern California Edison
GAITS
Fast Intermodal
Rail-Ship
Container Transfer
Our Technology
Keeps Pace With
International Trade
International
Transportation
Service, Inc.
1281 Pier J Avenue
Long Beach, California 90802
L.B. (213) 435-7781
L.A. (213) 775-8561
CABLE: INTERTRANS
FAX: (213) 491-0279
TWX: 910 341 7679 INTERTRANS LGB
TELEX: 182116 ITSCYN
Business & Education 39
AVIATION/AEROSPACE
military orders. The need to replace
McDonnell Douglas: Number
an aging commercial fleet, increases
One Employer In Long Beach
in worldwide air traffic, and demand
F
If you're looking for a career in
rom the Douglas Aircraft Co.
for more fuel-efficient and quieter
aerospace, or a job for that matter,
MD-80 series of aircraft, to the
commercial aircraft, will keep the
McDonnell Douglas Corp., Long
space shuttle Discovery, chances are
industry stable, providing an abun-
Beach's largest employer, may pro-
that some component, if not the
dance of new jobs.
vide just that opportunity. The com-
whole product, is manufactured or
In addition, two local aerospace
pany's four main production pro-
assembled in Southern California.
giants, McDonnell Douglas Space
grams, the MD-80 medium range tri-
Aerospace is the area's number
Systems and Rockwell International,
jet, MD-11 wide cabin jet, C-17 air
one, industry, providing tens of thou-
are in the process of developing
cargo plane and T-45 trainer aircraft,
sands of direct and indirect jobs, and
elaborate, billion dollar space sta-
will add several thousand jobs to the
pumping more than one billion dol-
tions and satellite systems - pro-
company's 38,000 work force during
lars a year into the region's economy.
jects that will provide a whole new
the next several years.
In Long Beach, aircraft manufactur-
frontier of career opportunities.
"We're looking for tool design-
ing is a $109 million a year industry,
ers, avionics and electronic engineers,
providing 11 percent of all jobs here.
Where To Find A Job
structural mechanics, systems ana-
A recent report by Security
All three aerospace giants in the
lysts and clerical workers," says
Pacific Bank, Portrait for Progress,
Long Beach area, McDonnell Dou-
Douglas spokesman Dave Eastman.
emphasizes that while decreases in
glas Corp., Hughes Aircraft Co. and
He says most entry-level jobs require
defense spending could threaten the
Rockwell International, hire on an "as
at least a high school diploma, some
aerospace industry's ability to grow
needed basis" for all positions from
technical knowledge and basic read-
during the next 10 years, other fac-
security officers and clerk typists to
ing, writing and math skills. The
tors should offset any declines in
systems analysts and engineers.
company provides extensive on-the-
job training and offers tuition reim-
bursement for employees who wish
to further their education.
Hughes Aircraft Co. - Long
Beach's High-Tech Employer
Hughes Aircraft Company's Long
Beach facility is a support system
operation that designs, develops and
manufactures training simulators,
including the sophisticated F-14 and
F-18 training systems, as well as a
wide array of automatic and manual
test systems and depots. It also pro-
vides field engineering, installation,
maintenance and training services to
Hughes' systems users worldwide.
The company projects stable
growth during the next few years,
with modest increases to its 2,500
Long Beach work force in the areas
of engineering and technical sup-
port. Most job openings are geared
40 Business & Education
toward college graduates. Direct
inquiries can be màde to: George
Some Job Titles
Delaney, Professional Employment
Building A1, M.S. B404, Department
In The Aviation/Aerospace Industry
IOC-28, P.O. Box 9399, Long
Engineer: avionics, computer, metallurgical and mechanical engineers. All require high school
Beach, CA 90801-0463.
diploma and minimum four-year degree in related field.
Rockwell International
Tool designer: requires high school diploma and additional training in tool design.
Customer service representative: reservation and ticket agents. High school diploma with
Soars Into Space
some college or customer contact experience is required. Must be able to type at least 40 wpm
Rockwell International's Satellite
and have a knowledge of a major automated airline reservations system.
and Space Electronics Division in
Flight attendant: at least 21 years of age with two years of college preferred and two years of
Seal Beach has immediate career
customer contact experience required.
opportunities in the areas of systems
Pilot: usually required to have four-year college degree. Must hold an FAA (Federal Aviation
analysis, electro-optics, communica-
Administration) Commercial Pilot's License with instrument rating, and have flown a mini-
tions, signal processing, solar space
mum of 1,500 hours total pilot time. Other requirements vary from airline to airline.
energy and space-based surveillance.
Aircraft maintenance technician: FAA airframe and powerplant licenses are required. In addi-
The NAVSTAR Global Position Sys-
tion, an FCC general radio/telephone license is required to work as an avionics technician.
tem, one of the lärgest space projects
Most carriers prefer some experience with heavy jet aircraft. There is a tremendous demand for
ever for the U.S. government, offers
these positions.
opportunities extending through the
Air traffic controller: requires a high school diploma with some background in avionics or
1990s. Lead Recruiter, Joe Frazier,
aeronautics preferred, and three years work experience or college. Qualified applicants must
says most positions require at least a
pass a three-hour exam.
four-year degree in engineering or
other technical fields. For more infor-
mation, contact: Rockwell Interna-
within the next five years," she says.
position, send a resume to Corporate
tional College Relations Office, 2600
She adds that the airline seeks peo-
Headquarters, America West, 4000
Westminster Blvd., P.O. Box 3644,
ple who have computer training and
Sky Harbor Blvd., Phoenix, AZ,
Seal Beach, CA 90740-7644.
some knowledge of tariff and fare
85034. Be sure to indicate the posi-
restrictions. For an updated list of
tion for which you are applying.
current job openings, call Alaska Air-
There are plenty of opportunities
Airlines Are Always Looking
lines at 206/433-3230.
in airport management for those
For Qualified Workers
Phoenix-based America West
with the right credentials. Randy
If you'd like a job with plenty of
Airlines also anticipates adding
Berg, base manager for Atlantic Avi-
travel benefits, and you are not both-
more employees to its 8,000-strong
ation in Long Beach, says a B.S.
ered by unusual work schedules, a
work force in the next few years.
degree in aviation management or
career in the air transportation
business administration is required
industry may be your ticket to suc-
Recommended
for most management positions. He
cess. Security Pacific Bank's Portrait
High School Courses
advises college students to obtain as
for Progress study predicts that
ALGEBRA
COMPUTER
much on-the-job experience as pos-
expansion of the region's commer-
GEOMETRY
PROGRAMMING
sible while they are still in school.
cial passenger and air freight capac-
TRIGONOMETRY
BLUEPRINT
"You need to spend time paying
ity will continue through the end of
PHYSICS
READING
your dues. Pump gas, clean air-
this century, providing thousands of
DRAFTING
BOOKKEEPING AND
planes do whatever it takes to
job opportunities in almost all areas.
SPEECH
ACCOUNTING
learn as much as you can about the
Pilots, mechanics and baggage
aviation industry." He says that this
and freight handlers are always
One advantage in applying for
method develops contacts that may
needed by both small and large air
positions at America West is that
lead to jobs after graduation.
carriers. Most major commercial air-
individual stations are at liberty to
For more information on airport
lines hire ticket agents, flight atten-
do their own hiring for customer ser-
management positions, contact: The
dants and clerical staff on an "as
vice representatives such as ticket
American Association of Airport
needed" basis.
agents and ramp workers.
Executives, 4224 King St., Alexan-
Christine Douglas, manager of
"America West is a non-union
dria, VA 22302, 703/824-0500.
employee relations with Seattle-
airline, so we can hire off the
The Federal Aviation Adminis-
based Alaska Airlines, says the com-
street," says Sandra Jerman, Long
tration is currently hiring air traffic
pany is looking for employees in all
Beach city manager for America
controllers to fill its needs nation-
areas, from ticket agents and
West. Jerman encourages those
wide. For more information, contact
mechanics to pilots and flight atten-
interested to leave their resumes at
the FAA at 297-1308, or stop by the
dants. "We now have 5,000 employ-
the Ámerica West counter at the
Office of Personnel Management,
ees and potentially we could double
Long Beach Airport. For any other
845 Figueroa St., Los Angeles.
Business & Education
41
BUSINESS & PROFESSIONAL
economy. Various studies indicate
"Where previous
that one out of three people in
centuries - and the earlier
Southern California will be
part of this century -
D
oes managing a million-dollar
employed in service businesses by
concentrated primarily on
budget appeal to you? How
the end of this century.
labor and heavy industry
about arguing a case before a court
In Long Beach, several million
for production, life in the
of law or closing a multi-million
new square feet of office space will
last decade of the
dollar real estate deal? If you're
house accounting firms, law offices
century concentrates on
interested in any of the thousands of
and other business and professional
intellect as the chief raw
positions available in business and
service-related companies, providing
resource by which this
professional services, you're lucky.
thousands of job opportunities for
nation places itself in the
You have a great chance of finding a
those who have the appropriate skills.
world spotlight."
job within the next few years.
- Curtis L. McCray, president,
As we move toward the 21st
Where To Find A Job
California State University,
century, service businesses are
Long Beach
replacing manufacturing industries
The service industry covers a
as the major force in the region's
wide range of areas, including
finance, insurance, real estate, trans-
portation, legal services, employment
agencies and business and computer
services. Jobs can be found at both
The Educated Way
large and small companies. For a list
of job openings, contact the human
to Succeed in Business
resources department of the company
for which you are interested in work-
ing, or look in the classified section of
any major newspaper. A temporary
employment agency is an excellent
place to "get your feet wet" in the
IF YOU'RE A STUDENT or recent graduate,
service business industry, plus help
seeking permanent or temporary employment,
you determine what jobs are best
we can put you in the office job that's right for you.
suited to your skills and interests.
Your future starts at PIPS.
Real Estate -
"PIPS Personnel Fit"
The Sky's The Limit
IF YOU'RE AN EMPLOYER, we take the guess-work
Real estate is a multi-billion dol-
out of hiring. The capabilities of all applicants
lar industry in the area where the
are assessed through exacting skill evaluations.
sky's the limit in terms of job oppor-
PIPS Personnel fit. We guarantee it!
tunities and earning potential.
Temporary
"There is a lot of money to be
435-3030
&
made in real estate," says Greg
Permanent
Berkemer, director of public affairs
for the Long Beach Board of Real-
Personnel Services
tors. "There is nothing that out-pays
(real estate) sales. And there's room
for as many people as possible who
Serving the greater Long Beach Area
wish to go into it."
To become a real estate agent
42 Business & Education
Four divisions in the service-producing
SERVICES
sector will grow faster than average
Transportation,
communications
9.1
and public utilites
Wholesale trade
26.7
Retail trade
27.2
you must be at least 18 years old,
company attor-
Finance, insurance
complete and pass a 45-hour real
ney - the back-
25.7
and real estate
estate principles course and pass the
ground you will
state exam to obtain a license. How-
need to be suc-
Services
42.0
ever, the most important part of a real
cessful in this fast-
estate career starts after you get your
paced, dynamic
Government
9.7
license, according to Brenda Work-
Source: U.S. Department of Labor,
industry.
Bureau of Labor Statistics
man, general manager of Century 21
A Marketplace in Long Beach.
"Most of what you learn in
Insurance and Financial
23 savings and loan associations ser-
license school is not used in the
Services - A Growing Market
vice the area.
day-to-day practice of real estate,"
The financial industry in the
At present, four of the "Big 8"
says Workman. "So, the real estate
Southern California area is second
accounting firms - Ernst & Whin-
company a new agent affiliates with
only to New York in size and diver-
ney, Price Waterhouse, KPMG Peat
is critical to their success."
sity. Of the nation's 20 largest banks,
Marwick and Deloitte, Haskins, Sells
Many companies, such as Cen-
15 have headquarters, branches or
- have offices in Long Beach, with
tury 21 A Marketplace, offer intensive
offices in Los Angeles County. In
one or two more planning on locat-
in-office training for new agents that
addition, more than 100 foreign
ing here.
involves classroom instruction, field
banks have established operations
[Please continue to page 44]
training with an experienced agent
within the county. In Long Beach,
and legal and tax consultation with the
20 different commercial banks and
Not all works of art
are in museums
Some Job Titles In The Business
And Professional Services Industry
Computer operator: monitors and controls computers to process data. Requires high school
diploma, computer knowledge and experience.
Customer service representative: finds solutions to customer problems. Requires a high school
diploma, computer knowledge and experience.
Loan officer: evaluates an applicant's financial background to determine whether or not a loan
should be granted. Requires a high school diploma and related classes at a community college.
Bank teller: handles money for commercial, personal and savings accounts, prepares cashiers'
checks, takes loan payments, opens new accounts and sells and cashes savings bonds. Requires
a high school diploma and experience handling cash transactions.
Personnel officer: develops and implements policies designed to attract and keep the most
1989 MARK SCHNEIDER
qualified employees in an organization. Most employers require four-year degree in public or
business administration.
Sales representative: sells products or services for an organization. Requires at least a high
DAVE
school diploma with most major companies looking for college graduates.
SCHNEIDER
Systems programmer: maintains the computer system of an organization by making new
FINE JEWELRY
equipment work, training people to use the system and solving problems when they occur.
Requires a four-year degree in computer science.
Specializing in Unique Jewelry
Certified public accountant: provides accounting and tax services for businesses and the gen-
Since 1945
eral public. Requires a four-year degree in accounting or business administration.
Public relations/information officer: helps public and private organizations and individuals
245 Promenade Adjacent to Long Beach Plaza
build and maintain favorable public images. Requires four-year degree in related field.
Monday - Friday 9-5: Saturday 10-3
(213) 437-0591
Business & Education 43
[Continued from page 43]
On the management level,
Jim Gray, chairman of the board
Ortenburger says there are tremen-
and chief executive officer of Long
dous career opportunities at Security
Beach-based Harbor Bank, says the
Pacific for college graduates with a
city's focus on international trade has
master's degree in business adminis-
created "tremendous opportunities"
tration and management information
in the area of international banking.
systems. "We offer an excellent, fast
He says the banking industry should
track, accelerated management
remain stable in the next few years in
training program aimed at bringing
spite of continued deregulation and
in top management talent," she says.
increased competition.
If you have a "good head for fig-
Most major banks have a contin-
ures" and are willing to earn a four-
uous need for entry-level workers.
year college degree, the accounting
Cheryl Ortenburger, vice presi-
profession will interest you. Russ
dent of human resources for Security
Lesser, managing partner for Windes
Pacific Automation, says the company
& McClaughry Accountancy Corpo-
is always looking for tellers, proof
ration, says there is tremendous
operators, payroll and cash person-
demand for certified public accoun-
nel. She says all positions require a
tants (CPAs). He is quick to point out
high school diploma, 10-key and
that an accountant does more than
typing skills.
just keep track of a person's
finances.
An accountant must have a thor-
PERSONNEL AGENCIES:
ough knowledge of tax laws, the real
estate and financial markets and cur-
A GREAT WAY To EXPLORE CAREERS
rent business trends. "After all," says
Lesser, "our basic job. is to help the
N
ot everyone has chosen a career path by the time they graduate from high school.
client become more financially suc-
Others are reluctant to go on to college unless they are certain what their interests
cessful."
are. In today's world of options, there are many avenues to consider and you may need
more time to figure out your direction. Using the services of a personnel agency may be a
The life insurance industry is
smart choice.
another goldmine of career opportu-
Personnel agencies usually have two different divisions: temporary and permanent. If
nities for those who enjoy working
you want to get out into the business world and get a look at different job responsibilities,
in an unstructured environment
they can assist you.
where earning potential is based on
Sherri Davison, manager of Abigail Abbott Personnel Companies, says that in the
performance. Most companies are
temporary division you can be sent on assignments to a wide variety of companies for a
looking for college graduates, but it
few days or several weeks. "This is a good way to take a look at different industries and
discover which ones interest you," she explains. "Plus, you get a chance to see the com-
doesn't matter in what subject area
pany from the inside to see if you would "fit in" with that company's "personality."
you have received your degree. The
In the full-time placement division, your consultant will help you find a permanent
disciplines learned in most fields are
position with one of the agency's clients.
put to good use in life insurance sell-
"You will have the advantage of learning all about the company and the job descrip-
ing. The personal requirements are,
tion before you go on the interview, so you will know what to expect," says Davison. "They
according to industry professionals,
can tell you what to do and what not to do during the interview process. Agencies also
talent, vision and a basic under-
negotiate your salary - which can be a sticky situation.
standing of human nature.
Best of all, these services are provided at no charge to you. The employers pay the
Rick Bryson, president and chief
agency's fees."
It is not necessary to have experience if you have a good attitude and are willing to
executive officer of Bryson Financial
learn, according to Davison. "Timeliness, punctuality and your willingness to learn new
Group, sees nothing but opportunity
responsibilities will all indicate your attitude about work to your new employer," she
for those who are willing to work
explains. "A good customer service attitude and a clear phone voice are most important.
hard in the beginning of their career
Also, any computer or CRT experience you have is a real plus."
as he did.
Remember, the services of a personnel agency can be very valuable to you. They are
"There's more public awareness
the specialists who can help you get your career off to a good start.
about the insurance industry," he
says. "People are better educated
and more interested in the products
we deliver."
44
Business & Education
At The Bryson Agency,
we insure more than lives.
You're a success. You're on the move. But it takes more than success,
alone, to take you where you want to go.
You need a life insurance program that can be the innovative core of
your personal financial plan. A plan that can include the insurance,
pension trusts, annuities, and investments your success requires. Because
it isn't enough for you to make money; you have to protect it and help it
grow.
And that's where your Mass Mutual representative comes in. For
more than 130 years, we have provided life insurance essential to the
security of successful people like you, all across the country. And today
we can provide you with the personally designed plan you need,
personally managed by the top professionals in the business.
So whether you're a success or on your way, call The Bryson Agency,
(213) 432-7936.
We
insure
SM
success
The Bryson Agency
Richard W. Bryson, CLU, ChFC, General Agent
100 Oceangate, 8th Floor
Long Beach, California 90802
(213) 432-7936
MASSMUTUAL
Massachusetts Mutual Life Insurance Company and Subsidiaries, Springfield, MA 01111
Marketing - A Way To Get
occupations to upgrade their knowl-
Recommended
Ahead In The Business World
edge and skills and to exercise cre-
Marketing is an important part
ativity and innovation.
High School Courses
of the American economic system,
According to Mike McSweeney,
COMPOSITION
MARKETING & SALES
marketing director for the Long
COMPUTER
POLITICAL SCIENCE
consuming nearly 50 percent of the
Beach Convention and Entertain-
PROGRAMMING
SPEECH
purchasing dollar for all products
PSYCHOLOGY
ment Center, most companies look
TYPING
and services consumed in the
nation. Marketing is responsible for
for someone with a four-year busi-
the distribution, sales and promotion
ness degree and a background in
Plans for the metro rail, which
of products and services. It has gen-
sales or advertising. "Marketing is
will run along Wilshire Boulevard in
erated vast employment opportu-
such an exciting business," he says.
Los Angeles, are currently under
nities, particularly in the Southern
"It offers many challenges. It's not a
way, and the 22-mile Long Beach-
California area, one of the largest
9-5 job at all!".
to-Los Angeles light rail system is
economies in the world.
now under construction, with com-
The State Department of Educa-
Transportation Needs
pletion scheduled for July of 1990.
tion reports that nearly one-third of
To Generate Additional Jobs
In addition, several freeway expan-
all new jobs in the next five years
In Southern California, trans-
sion projects have been slated for
will be in marketing, management
portation needs are diverse, unique,
construction, including the new
and related occupations. Technology
and complex, and have led to devel-
Century Freeway, which will tra-
and changes in business practices,
opment of a comprehensive network
verse the county to Los Angeles
while creating new jobs, also
of freeways, airports, railroads and
International Airport.
requires those already in marketing
port facilities.
These projects already have cre-
ated hundreds of job opportunities
for engineers, planners and con-
In the services division, health and business services
struction workers, and will continue
will account for more than one-half the growth
to generate new jobs during the next
decade and beyond. For more infor-
mation on job openings, contact the
Legal services
Employment growth
RTD job hotline at 972-6217.
0.5 million
1986-2000, shown as a
On the local level, Guy Heston,
Educational services
share of total growth in
assistant manager of Long Beach
0.2 million
the services division.
Transit, says bus service will be
expanded to accommodate the
needs of passengers utilizing the light
Social Services
1.3 million
Health Services
rail. He expects to hire at least 50
3.2 million
bus drivers when the light rail service
begins next year. Heston says Long
Other services
Beach Transit will also be hiring
1.5 million
mechanics and other personnel. For
more job information, call its human
resources department at 591-8753.
Business services
3.3 million
Computer Careers -
Challenges And Opportunities
Ask any professional for career
Source: U.S. Department of Labor,
advice and the answer you'll most
Bureau of Labor Statistics
often get is "learn all you can about
The fastest growing individual industries in the economy are in this
computers."
division. Among them are the following:
Whether it be in the banking,
Computer and data processing services
Outpatient care facilities
fast-food or auto repair industries,
Offices of physicians, including osteopaths
computers are an inescapable part of
the work place. Ed Babbush, director
Personnel supply services, including temporary help supply services
of the career counseling center at
Each of these four industries will increase
California State University, Long
70 percent or more in employment.
Beach, says that basic computer
skills are now required by most jobs,
46 Business & Education
and in the future, workers will find
of job openings in manufacturing.
themselves unemployed if they have
Badrkhan says the aerospace indus-
D. MICHAEL
not mastered the computer basics.
try in particular always has a need
TRAINOTTI, INC.
For those who are brave enough
for engineers with the ability to
A PROFESSIONAL LAW CORPORATION
to go beyond the basics and venture
develop advanced languages.
into the world of micro chips and
Computers also have opened up
optical discs, there's an abundance
new realms of career opportunities
of lucrative career opportunities.
in the publishing industry. "A lot of
"There's no such thing as any one
graphic artists are using computers
GENERAL TAX PRACTICE:
'computer' field," states Kamiran
now," says Jeff Kozuch, owner of the
Badrkhan, associate dean, occupa-
Acacia Group, a computer service
REAL ESTATE
tional programs at Long Beach City
and desktop publishing company.
AND BUSINESS
College. "Computer careers can be
"There's also an increase in desktop
TRANSACTIONS
found in every field."
presentations, slides and projec-
Systems analysts, management
tions," he adds. (Note: Business &
ESTATE PLANNING
information systems (MIS) special-
Education: A Partnership For Our
ists and programmers, those with
Future was designed and produced
LIVING TRUSTS
the abilities to design and develop
on a computer using desktop pub-
AND WILLS
information systems and manage
lishing software and output to a high
people and projects, are needed by
resolution imagesetter.)
almost all businesses - - banks,
If architecture is where your
accounting firms and retail outlets
interests lie, you'll find yourself
to name a few - says Badrkhan.
steps ahead in the job market if you
(213) 590-8621
College graduates with degrees
take computer courses. According to
in electrical, mechanical and
LBCC's Badrkhan: "Architects are
11 GOLDEN SHORE, SUITE 610
aerospace engineering and a minor
designing entire houses on CAD
LONG BEACH, CALIFORNIA 90802
in computer science, will find plenty
(computer aided design) programs."
CHOICES
A career in Real Estate offers many choices.
Commercial Industrial
Residential
Mortgage Brokers
Raw Land
Whichever you choose, you are selecting a specialized field in an exciting industry.
Combine that with the the professional designation
REALTOR®
and you're on your way to a rewarding career.
The Board of Realtors® Scholarship Program is available to assist
students pursuing a program of study in Real Estate. Contact your school for details.
Long Beach District Board of Realtors®
BUILDING A
NATION OF NEIGHBORS
3747 Long Beach Boulevard
Long Beach, California 90807
R
213/424-8687
EQUAL HOUSING
OPPORTUNITY
Business & Education 47
Even the entertainment industry
has felt the effects of the computer
CLERICAL JOBS COULD BE
revolution. Kozuch says many musi-
cians are composing and recording
THE TICKET To THE TOP
music on computers. And those bril-
liant special effects you see on
c
ompanies faced with a shortage of qualified clerical workers are desperate to hire
office help. As a result, salaries are shooting up to meet the demand, according to a
music videos and TV commercials
survey by Thomas Temporaries, a clerical employment agency.
are computer generated.
Forty-three percent of employers in Los Angeles County plan to hire more clerical
workers during the first half of the year. In rapidly developing Orange County, 46 percent
Women Find Good-Paying
of companies surveyed said they will be increasing their permanent office staff.
Jobs In "Non-Trad" Fields
Kathy Hoenisch, area vice president for Thomas Temporaries, says word processors
Jobs in the skilled technical
are in particularly high demand, with salaries running as high as $16 an hour. What's
more, word processing skills are a foot-in-the-door to almost any field - from entertain-
trades - automotive technicians,
ment to health care, and can lead to even higher-paying management positions later on.
machinists, refrigeration technicians
"Without question, word processing is an area where supply has not kept up with
and aviation mechanics - are now
demand," says Hoenisch. "It's a skill that could lead anywhere. It's a door-opener, one of
opening up to women and offering
the more marketable door openers."
surprisingly high salaries after a one-
to-two-year training program.
Gone are the days of the greasy
auto mechanic or machine tool
worker who was required to operate
They're looking for women (to fill
socks and Reeboks she wears with
these positions). A lot of women get
her skirt - "her trademark" around
heavy, back-breaking equipment,
out of high school and go into low-
the Long Beach City College
says Leon Wood, associate dean of
paying fields. As an aviation mechanic,
machine shop, she explains.
occupational programs at Long
they can start out making $10 an hour
Married at 19 with only a high
Beach City College. Computers are
rather than $5," says Hobbick.
school education, Williams says that
now the tools of the trade industries.
Of course, jobs in the technical
all she wanted to be at the time was
They require brain power rather than
trades do require more than just a
a housewife. Five years later, she
brawn power to operate. "There's
high school diploma. Most trade pro-
found herself divorced and strug-
nothing a woman can't do," he states.
"We need to show them the arena of
grams take a year or two to complete.
gling to support her five-year old
daughter on the near-poverty level
options that are available to them."
Non-Traditional
wages of a waitress, "a dead-end
Chuck Hobbick, instructor in
LBCC's aviation program says the avia-
Woman - Chris Williams
job," she says. Determined to
tion industry offers unlimited job
With her long hair, gold beads
improve her situation, she decided
opportunities for women mechanics.
and Flo-Jo fingernails, Chris Williams
to go back to school and signed up
doesn't look like a machinist. The
for the machine tool program at
"Many employers with government
only tell-tale signs that Williams is a
Long Beach City College.
contracts are working under EOE
"non-trad" woman are the slouch
"In high school, I had always
(equal opportunity employer) laws.
been good in machine shop class-
es," says Williams. "And I was natu-
rally good in math," adding that
math skills and the ability to work
100
with your hands are requirements of
an
CLETIONS
the technical trades. In her three
years with the program, Williams
has achieved high honors - a 3.8
grade point average; the prestigious
Viking award, the college's highest
honor; and "Outstanding LBCC Stu-
dent" in the machine tool field. She
will graduate in May (the first
woman in 27 years to have gone
through LBCC's machine tool pro-
gram) with her A.A. degree and
plans on pursuing a four-year degree
in engineering. "I feel so much bet-
ter now," she says. Being a machin-
ist has made me want to go on with
Machine tool student Chris Williams.
my education."
48 Business & Education
WORKING TOGETHER
To SERVE.
Employment Development Department
in cooperation with the
City of Long Beach
and its
Private Industry Council
Assists Employers To:
Receive Qualified Referrals for Job Openings
Screen and Train Workers
Obtain Valuable Training Reimbursements or Tax Credits
Respond to Reductions in Force
For more information
Call the EDD nearest you:
Or call the
Long Beach
599-5871
Lakewood
420-6666
City of Long Beach
Compton
609-3133
PIC Office:
Carson
834-6461
590-6841
590-6806
Torrance
618-7111
Norwalk
929-9111
EDD
PRIVATE
INDUSTRY
COUNCIL
OF LONG BEACH
THE PUBLIC SECTOR
ciently support the community.
there is always a need for police offi-
Bill Storey, the city's director of
cers, and he encourages women and
human resources, says the city hires
minorities to apply.
A
Ithough taxpayers have given
computer operators, petroleum engi-
For information on job opportu-
a strong message that they
neers, police officers and firefighters
nities with the City of Long Beach,
want tighter government budgets,
to name a few. All positions require
call the job hotline at 590-6201, or
the dwindling supply of qualified
at least a high school diploma, and
visit the civil service office at city
employees, the need to replace retir-
many call for an advanced degree.
hall, 333 W. Ocean Blvd., 7th Floor.
ing workers and a demand for cer-
Storey advises students interested in
tain services continue to create an
working for the city to start by going
Teaching Scores
abundance of job opportunities in
to college, particularly if they want
High In Job Security
the public sector.
to advance up the career ladder.
How about a job that offers
More than 12 percent of the
"Most management positions
good pay, excellent benefits, fre-
work force in the five-county greater
require master's degrees and different
quent vacations and plenty of job
Los Angeles area is employed by gov-
levels of (supervisory) experience,"
openings? Become a teacher.
ernment. In Long Beach, the govern-
says Storey.
"Bi-lingual or ESL (English as a
ment is the second largest employer
He adds that summer employ-
Second Language) teachers are
with more than 40,000 workers, or
ment is available for students inter-
needed throughout the state," says
22 percent of the work force.
ested in working as a lifeguard or
Suzanne Charlton, director of the
recreation specialist.
Global Education Program in South-
Where To Find A Job
Mario Beas, Long Beach recruit-
ern California. "Computer teachers
Federal, state, county and city
ment officer, says there are frequent
are always in demand, followed by
government agencies hire on an "as
job openings for clerical workers.
math, science and English teachers.
needed basis" in almost all areas. For
Applicants must have a high school
The hardest area to be hired in is the
diploma and are required to take the
social sciences."
a listing of job openings, visit the
civil service exam. Beas adds that
human resources department of the
Charlton says the number of job
government agency in which you are
interested, or contact the Long Beach
Employment Development Depart-
ment at 599-5871. Many government
jobs require taking the civil service
test as part of the application process.
Internship programs are also
available with most government
agencies. For more information,
contact your high school or college
counselor.
City of Long Beach - A Great
Place To Begin Your Career
Think of a job and chances are
you'll find someone holding that
position with the City of Long Beach
at city hall, the port, airport and
other city-run facilities. More than
5,000 people carry out the day-to-
day operations necessary to effi-
50 Business & Education
openings vary school district to school
district, depending on enrollment pro-
jections. She says undesirable or inner
city schools usually have job open-
ings because there are more students,
and many teachers do not wish to
work in these areas. Competition
tends to be fierce in the wealthier
areas of Orange County where school
The Armed Services
The military also offers special
enrollment is decreasing.
Are Looking For A Few
programs for those interested in the
"See if the district is growing at
Good Men And Women
medical field or other highly-skilled
the elementary or secondary (high
areas. For example, the Marine
school) levels," she advises. "Ask the
If you're interested in a job that
takes you all over the world, teaches
Corps offers an excellent law degree
program.
you valuable job skills and provides
Recommended
a low-cost college education, con-
Ready to sign up? Contact your
local recruiter for more information.
High School Courses
sider a career with the military. All
branches of the armed services offer
Navy Recruiting Command
ALGEBRA
POLITICAL SCIENCE
excellent tuition aid programs for
408 Pine Ave.
GEOMETRY
HISTORY
those seeking a college degree. In
COMPOSITION
Long Beach, California 90802
GEOGRAPHY
FOREIGN
addition, military experience can
213/437-0606/07
BOOKKEEPING AND
LANGUAGE
ACCOUNTING
apply toward credit at many col-
Air Force Recruiting Office
leges and universities.
414 Pine Ave.
According to Chief K.D. Foun-
Long Beach, California 90802
director of personnel (for each dis-
tain, command career counselor for
213/436-4187
trict) to give you a rundown (of
the Naval Surface Group Long
U.S. Army Recruiting Station
enrollment projections). You want to
Beach, "An officer stationed in the
412 Pine Ave.
make sure that enrollment is not
United States can attend classes at a
Long Beach, California 90802
diminishing. If it is, it would be diffi-
local college or university during
213/437-4094
cult to get a tenured (permanent)
off-duty hours. The Navy will pay
Marine Corps Recruiting Service
position with that district."
75 percent of the tuition. For those
414 "B" Pine Ave.
Both the Los Angeles and Long
stationed overseas, there are exten-
Long Beach, California 90802
Beach School Districts are experi-
sion and correspondence courses."
213/436-2090/9313/1781
encing an increase in enrollment,
thus creating a demand for more
teachers. Long Beach Unified School
Some Job Titles In The Public Sector
District spokesman, Dick Van der
Teacher: elementary and secondary. Requires four-year degree in related field and state
Laan, predicts a need for approxi-
credential.
mately 100 teachers a year in the
Law enforcement officer: requires high school diploma. Applicants must pass both written
next decade. He says the district will
and physical fitness tests.
also be hiring additional support
Firefighter: requires high school diploma. Applicants must pass written and physical fitness
personnel - clerical workers, book-
tests (more rigorous than police test).
keepers, etc.
Civil engineer: designs and oversees the construction of major structures such as roads, har-
For more information on job
bors, transit systems, buildings, water supply and sewage systems. Requires at least a four-year
engineering degree.
openings in the Long Beach Unified
Social worker: provides services to help people solve or cope with their individual and fam-
School District, call the job hotline at
ily problems. Requires at least a four-year degree. Some supervisory positions require a mas-
491-JOBS. For information on teach-
ter's degree.
ing jobs, call 436-9931, ext. 1215.
Business & Education 51
RETAIL TRADE
ments into the area, including an
Hints To Help You Find A Job
auto mall, major supermarkets and
Retail recruiting guru, Renee
R
downtown development projects
Nesland, advises retail job seekers to
etailing ranks as the third
that will include specialty shops and
target their resume to focus on
largest employer in the region.
restaurants. This activity is expected
descriptions of previous jobs, using
It's an industry that should grow sig-
to generate hundreds of new jobs.
retail characteristics like those men-
nificantly in the 1990s, reflecting
Just what does it take to make it
tioned before.
population, job and income gains. In
in this fast-paced industry? Here are
Send resumes to retailers and
the year 2000, one study reports that
a few traits of a successful profile:
follow up with a phone call. "Often-
retailing will account for nearly 17
You need to be outgoing, an excel-
times, it's sheer persistence on
percent of the region's jobs.
lent communicator and leader,
behalf of the seeker that opens
In Long Beach, city officials
aggressive, flexible, non-structured,
doors," she says. Another successful
have launched an aggressive cam-
risk-taker, self-starting, service-ori-
job seeking technique is to go to the
paign to bring more retail establish-
ented and have a flair for the artistic.
store directly and get information
about the company in an explora-
In the retail trade division, eating and drinking
tory interview. When you get to that
stage of the game, note that appear-
places will account for about one-half the growth
ance and grooming are closely
monitored. For a hint as to what's
Employment growth,
appropriate, look at that retailer's
advertisements for clues on proper
1986 2000, shown
as a share of total
daytime career looks. Nesland
emphasizes, "I don't care how fash-
growth in the
Eating and drinking places
ion-forward black lace hose are. If a
retail trade
2.5 million
division.
woman is wearing them to the inter-
view - it's curtains."
More important than appear-
Employment in
Grocery
ance, though, is that the applicant
eating and
stores
must be upbeat, positive and enthu-
0.6 million
drinking places
siastic. Be realistic about salary
will grow more
Other retail trade
requirements, position and hours.
than in any other
1.8 million
And always do your homework!
industry. This
Who knows, you may be on your
industry and nine
way to becoming the next Mr. or Ms.
others will account for
Source: U.S.
Bullock's, Nordstrom or Robinson's.
more than 50 percent of all
Department of
Labor, Bureau of
(David Bruesehoff, manager of
job growth between 1986 and
Labor Statistics
personnel recruitment for Bullock's
2000. Here are the 10 industries and the numerical growth of each:
Department Stores in Los Angeles
Eating & drinking places
2,486,000
contributed to this article).
Miscellaneous business services
1,342,000
Education, public and private
971,000
Where To Find A Job
Offices of physicians, including osteopaths
886,000
Most department stores and
Nursing & personal care facilities
847,000
other retail outlets hire sales clerks
Personnel supply services
834,000
and other personnel on an ongoing
Wholesale trade, machinery and equipment
614,000
basis.
Computer and data processing services
612,000
Jonda Rourke, vice president of
Grocery stores
598,000
human resources at Buffums, a Long
52 Business & Education
THEMOST
Beach-based department store, says,
like any department store, Buffums is
always looking for good sales people.
"We reward achievement and
ability. You can move up very quickly
at Buffums," she says, adding that
many buyers and managers started
out as sales clerks and worked their
way up through the ranks while
attending college. "Our choice is to
Photo by Jerri Sullivan.
promote from within."
Like Buffums, J.C. Penney is
always looking for sales clerks with
management potential.
"We're always hiring," says
A Winning Combination
Joyce Romero, personnel supervisor
for J.C. Penney. "We look for good
people who are dependable and
Business and Education working together is a Winning
eager to work, who are qualified to
Combination for ROP/DECA Students from Long Beach
get into our management program."
Unified School District and Long Beach Plaza Merchants.
Romero says that management
trainees must have some retail experi-
For six years this partnership has flourished and every day
ence and, with a few exceptions, are
required to either be working on or
both reap the benefits. Students win big with specialized
have a four-year college degree.
education and on-the-job training giving them a definite edge
in the job market. Merchants win big with trained, experienced
Recommended
clerks who quickly prove to be valuable team members.
High School Courses
MATHEMATICS
COOPERATIVE
Long Beach Plaza salutes the students, faculty and store
BOOKKEEPING AND
WORK EXPERIENCE
managers that make this partnership a Winning Combination!
ACCOUNTING
PSYCHOLOGY
BUSINESS LAW
ECONOMICS
SPEECH
If automobile sales is more to
your liking, there are many entry-
level sales positions at most major
LONG BEACH
dealerships. With the new auto mall
being planned in Long Beach, you
will find many opportunities in this
field within the next few years.
Plaza
On the corporate level, Nissan
Corporation's Wilmington facility is
looking for workers in its clerical, parts
Long Beach Plaza
and service and sales department.
On Long Beach Blvd. & Pine Ave. between 3rd & 6th Streets
Hugh Meeks, employment man-
Information: (213) 435-8686
ager at Nissan, says the company is
Business & Education 53
having trouble finding entry-level
workers with basic skills.
"Many job candidates seem to
be lacking the fundamental skills,
writing and communication skills,"
he states. "Even those who have
four-year college degrees often have
trouble putting a verb and a noun
together."
Meeks says that for young peo-
ple who have mastered the basics,
and who have good work habits, the
sky's the limit in terms of job oppor-
tunities and career development.
Fast-Food Industry:
A Fast-Track To Management
tion workers at a Jack In The Box
field of fashion merchandising.
If you're looking for a fast way
franchise. "Once you're in the com-
"DECA has helped me prepare
to get into a retail management posi-
pany, it's up to you as to how far
for a job interview," states Pam
tion, the fast-food industry is a great
you will go," stresses Jones.
Lewis, also a junior at Poly.
place to start.
"I want to go into marketing and
"I think the fast-food industry is
DECA Program Provides Path
DECA has helped me prepare," says
one of the best career areas for high
Toward A Successful Future
an enthusiastic Gary Liu, a junior at
school students who may not be
Many students are finding that
Wilson High School.
going into a four-year (college) pro-
membership in DECA (Distributive
Gloria Jennings, who heads
gram," states Robert L. Jones, vice
Education Clubs of America) is a
Long Beach Plaza's ROP/DECA
president of human resources at
great way to develop skills and con-
chapter, claims there is no better
Foodmaker, Inc., parent company of
tacts that will put them steps ahead
way for a student to get on-the-job
Jack In The Box.
in the job market.
experience while developing a pro-
"What fast-food offers people is
Several members of the DECA
fessional attitude than through the
a satisfying, high-paying career with-
chapter at Long Beach Plaza, which
program.
out the academic requirements," he
is also part of the Long Beach Uni-
"DECA/ROP is designed to help
explains. "The typical progression is
fied School District's Regional
students utilize skills they have
for a student to start working at Jack
Occupation Program (ROP), give
learned in the classroom," she says.
In The Box part-time while going to
high marks to the organization.
"DECA competitions and speech
school. He or she may then move
"It prepares you to become a
contests give them community
into a full-time shift leader position
better marketing/sales person," says
recognition, which in turn gives
with more responsibility. This job
Michelle Gonzaga, a senior at Poly
them the confidence they will need
will give them their first exposure to
High School, who plans to enter the
to compete in the job market!"
management training.
If they think they want to move
into management, they can become
Some Job Titles In The Retail Industry
an assistant manager, eligible for our
excellent classroom training pro-
Sales associate: entry-level position selling merchandise in department stores and retail out-
lets. Salary usually includes a commission. Most positions require a high school diploma. An
gram."
excellent way to move into the retail industry.
"After one to two years as an
Store manager: directs the operations of a department store or other retail outlet. Usually
assistant manager, they can move up
requires four-year college degree with a business major and retail experience. Most companies
to different levels of management,"
promote from within.
continues Jones. "Almost 70 percent
Buyer: travels both domestically and abroad to select goods. Must be able to forecast business
of our managers have been pro-
and fashion trends. Four-year college degree in related field is usually required.
moted from within." Jones adds that
Sales support: covers a wide variety of job areas - human resources, distribution, advertising,
many of the top level executives at
marketing, financing.
Foodmaker started as hourly produc-
54
Business & Education
Information
Intelligence
Turning information into intelligence. That's how Ernst & Whinney helps real estate firms
growth companies and executives more efficiently handle tax and financial planning matters
For some bright ideas, call our Long Beach Office at (213) 590-8011.
&
Ernst & Whinney
Accountants. Tax Advisors. Consultants. Over 450 offices worldwide.
TOURISM/HOSPITALITY
"We have perhaps the most
Recommended
valuable marketing tool any city
could want," says Christopher
High School Courses
N
early 80 million people visit
Davis, president and chief executive
MATHEMATICS
MARKETING AND
Southern California annually,
officer of the Long Beach Area Con-
BOOKKEEPING AND
SALES TRAINING
generating more than $19 billion in
vention and Visitors Council. "It's
ACCOUNTING
PSYCHOLOGY
revenues and supporting 400,000
water! People are naturally drawn to
GENERAL BUSINESS
SPEECH
FOREIGN LANGUAGE
jobs in a wide variety of retail, service
water."
and transportation businesses within
Davis says that by the year
the tourism/hospitality industry.
2000, tourism is expected to be the
Queen Mary/Spruce Goose
In Long Beach, with its sandy
area's number one employer, pro-
Offers Exciting Job Prospects
beach, popular convention and
viding thousands of new job oppor-
At the Queen Mary and Spruce
entertainment center, the Queen
tunities in a variety of areas -
Goose Entertainment Center,
Mary/Spruce Goose complex and
hotels, restaurants, leisure and enter-
employees aren't just employees -
many annual world-class events
tainment attractions to name a few.
they're "crew members." The term is
(such as the Toyota Grand Prix of
Job opportunities in the tourism
part of the new Disney presence at
Long Beach, Congressional Cup sail-
and hospitality industry are avail-
the attraction and hotel, under its
ing race, Long Beach Marathon),
able in hotels, airlines, travel agen-
management since early 1988.
tourism generates an estimated $185
cies, amusement parks and many
"During orientation, crew mem-
million a year and employs more
other areas that cater to tourists and
bers are taught that they represent an
than 3,700 people.
conventioneers.
image," says Stephanie Wright,
human resources manager. "We teach
them that they not only represent the
part of the property they work in, but
also the entire company."
For many young people in Long
Beach, the Queen Mary has been a
stepping stone to other jobs.
"It's a unique and challenging
experience," explains Wright. "Many
of our crew members have joined us
while in high school and have con-
tinued with the company through
college, working weekends and spe-
cial events."
With over 1,000 full-time crew
members and 150 seasonal workers,
opportunity for transfers and
advancement do exist. "Students
from our local universities and com-
munity colleges have joined us to
work in one area (fast foods for
instance), have developed an inter-
est in merchandising, and have
Approximately 2,000 new direct, permanent jobs will be provided within the
moved to that particular area of
tourism/hospitality industry upon the completion of the Long Beach Convention &
interest," says Wright.
Entertainment Center expansion. The center's larger exhibit space will attract more
The company also works closely
conventions and trade shows to the city.
with local schools to help educate
56 Business & Education
Some Job Titles
In The Tourism/Hospitality Industry
Hotel manager: oversees all operations of a hotel. Requires a high school diploma, with most
hotels looking for college graduates. On-the-job experience is mandatory for this position.
Travel agent: provides travel information and makes travel arrangements which meet the
client's budget, interest and time. Requires a high school diploma and college courses in trans-
portation. Computer knowledge is a must.
Tour guide: conducts group tours to help visitors learn the natural, cultural and historical sig-
nificance of the area. Requires knowledge of history and geography of area.
students about the world of work.
Social director: plans and organizes social activities such as lectures, entertainment, contests,
One such association is with Long
games and field trips for vacationing guests at hotels, resorts, cruise ships, etc. Requires at least
Beach City College's culinary arts
a high school diploma.
program, which allows students to
Room clerk or front desk clerk: registers guests, assigns rooms, issues room keys, and instructs
work directly with professional chefs
employees in hotels, motels, clubs and lodges. Requires at least a high school diploma.
to gain hands-on experience in the
Chef: plans and writes menus; directs the operations of food preparation in hotels and restau-
area of culinary arts, gourmet dining,
rants. Requires extensive training and experience.
banquets and fast foods.
"We're constantly involved with
the way. "Work experience is help-
project will triple the center's exhibit
Long Beach youth," says Rich Kerlin,
ful," says Stephanie Wright, "but
space, allowing the Long Beach Con-
manager of publicity and public
school involvement is important and
vention and Visitors Council to
relations. "We do our very best to
a positive attitude comes first."
attract larger groups and trade shows,
maintain a strong tie with all com-
resulting in increased bookings at
munities in the city, including our
youth. We understand our business,
Expansion Of Convention
Long Beach hotels, which in turn
but we realize that having dedicated
Center To Add Jobs
will create hundreds of new jobs.
"We'll need ushers, ticket takers,
and motivated employees makes us
Long Beach City Councilmem-
food and beverage workers," says
truly successful."
bers have approved a $70 million
Michael McSweeney, director of
For Long Beach youth, having a
expansion of the Long Beach Con-
public relations and marketing for
little work experience won't stand in
vention & Entertainment Center. The
the center. McSweeney adds that
these entry-level jobs are great step-
PROFESSIONAL CHEF -
ping stones for other exciting jobs in
the industry. "Ticket takers and ush-
A HIDDEN JOB OPPORTUNITY
ers get the opportunity to meet all
kinds of people from various indus-
R
oman Bertain, chef/instructor at Long Beach City College, says there is a great
demand for chefs. "More and more people are going out to restaurants," notes
tries who could become important
Bertain. "A recent study showed that 50 cents out of every dollar is spent on going out."
contacts for future job opportuni-
Bertain says he receives calls almost every day from hotel and restaurant managers
ties," states McSweeney. "To get a
who are looking for highly-trained chefs and cooks. Demand is so great, he says, that it
job in this industry, it usually
far outstrips supply. The result: higher salaries.
depends on who you know. It's not
"An executive chef at a large hotel or fine restaurant in Los Angeles can make
something you plot out in school."
anywhere from $55,000 to $120,000 a year," states Bertain. "Even a breakfast cook
Construction on the expansion
makes from between $8 to $15 an hour."
is scheduled to begin in June of
A high-paying chef position requires a four-year degree in restaurant management,
and extensive training and experience in food preparation, sanitation, cost control and
1990, with completion set for the
menu writing, and a command of the French language. Bertain, who was trained in
summer of 1992.
France, says most top culinary schools are located in Europe, but there are a few profes-
New Hotels: More Jobs
sional training programs in New York, San Francisco and Rhode Island.
On the local level, Long Beach City College offers a two-year program that teaches
Several new hotels are planned
basic culinary skills and provides on-the-
for Long Beach. These will provide
job training. Bertain says the program is an
thousands of job opportunities. The
excellent alternative for those who do not
Hilton Hotel, part of the Greater
have the resources to study abroad and
Los Angeles World Trade Center, is
who would like to break into this field.
expected to break ground later this
"Everyone who goes through our program
gets a job right away," says Bertain.
year; a new hotel is currently being
planned for the Queen Mary com-
plex; and three all-suites hotel are
under consideration at the Long
Beach Airport.
Business & Education
57
PREPARING FOR YOUR JOB
merit basis as determined by the
"Set goals establish
results of examinations and ratings
reasonable short-term
of experience and education.
Y
ou've evaluated your career
and long-range goals.
Private employment agencies-
goals, determined your job tar-
each usually specializes in a few
Ask yourself where
get - you're ready to go for it. Where
occupations, and some charge
you'd like to be next
do you begin? First of all, you'll need
applicants a fee.
year, in five years -
to assemble a "job kit." According to
Temporary employment agencies-
and start taking the
USA Today Careers, your kit should
they provide short-term jobs, which
consist of the following:
could lead to full-time employment.
proper steps to get there.
Birth certificate, social security
Professional associations- useful
Start by pursuing a
card, resume, personal data sheet,
for specialized occupations; listings
degree or additional
names of references with addresses
available at libraries.
on-the-job training.
and phone numbers, driver's
Volunteer work, internships- this
Don't get sidetracked.
license, diploma, letter of introduc-
serves as a great way to obtain on-
Be focused!"
tion and letters of recommendation
the-job experience. Many business-
You are now ready to make ini-
es have internship programs with
tial contact with employers. Con-
colleges and universities.
- Randy Berg,
base manager,
tact as many job and informational
Job fairs, career days- by attend-
Atlantic Aviation California
sources as time permits.
ing these, you can learn about a
wide variety of companies and
make contacts for future jobs.
Sources Of Job Information:
Keep daily and weekly schedules
of your job search campaign. Write
Family, friends & acquaintances-
Ten Qualities
studies show that often those closest
a list of your planned activities for
the week and day. At the end of
Employers Want In Workers,
to you are the best source for job
according to Judy Crockett,
leads.
each day and week, note what you
have accomplished in the time
Jack-In-The-Box franchisee.
Classified ads- newspapers, pro-
allowed and see how that compares
fessional journals and trade maga-
1. HONESTY
2. FLEXIBILITY
with your weekly objectives.
zines provide a broad range of defi-
3. DEPENDABILITY
4. CHEERFULNESS
nite openings. About 80 percent of
5. FRIENDLINESS
6. ENTHUSIASM
Your Resume - A "Blueprint"
7. ABILITY TO LEARN 8. TEAM PLAYER
job openings are not advertised.
State employment services- there
Of Your Background
9. GOOD PERSONALITY
are more job listings in more occu-
Your resume is a "blueprint" of
10. NEAT APPEARANCE
pational categories through the state
who you are - your educational
than any other single source. The
background, work experience, job-
state has contact with employers
related personal traits and career
and operates computerized job
goals. It is a fact sheet that tells an
banks providing up-to-the-minute
employer that you have the qualifica-
information on job openings.
tions for the job. Its main purpose is
School or college placement ser-
to "sell" the employer to interview
vices- they provide a productive
you. Make sure you include a well-
source for professional openings,
written, spotless (no white-out!) cover
but are usually available only to stu-
letter with your resume which should
dents and alumni.
include the name and title of the per-
U.S. Civil Service Commission- it
son who is doing the hiring. Many
coordinates U.S. government and
employers say letters without the
civilian jobs, which are filled on a
proper headings end up in the trash!
58
Business & Education
SEARCH CAMPAIGN
The Interview: Relax,
Your voice should show enthusi-
The Don'ts
Put Your Best Self Forward
asm and sincerity. Take time before
Don't say "I'll do anything." Be
The interview is your "foot in the
answering a question. Think before
specific.
you speak! Make your answers
Don't take notes during an inter-
door" - be prepared, be confident,
and present yourself well. Here are a
direct, specific and detailed.
view.
few tips that will help you obtain
Describe your experiences as
If you have ever been fired, have
favorable, but never bluff - you
a prepared answer as to why you
that job:
will either be exposed now or later.
were fired. Don't wait until the
The Do's
On questions you would rather not
interviewer asks; be prepared.
Dress appropriately.
answer directly, either:(1) decline
Let the interviewer end the inter-
Go over your interview notes and
and give acceptable reasons for
view. Don't keep talking when the
resume to be sure you bring out the
doing so; or (2) answer in a general
interviewer is trying to wrap things up.
important points about yourself.
sense. Whichever you do, demon-
Don't take friends or relatives to
Learn all you can about the
strate respect for yourself and diplo-
the interview.
requirements of the position, and
macy in your response.
Don't smoke; don't chew gum.
about the company and what they
Always have at least one or two
Don't ruin your image in the
are looking for in an employee.
questions to ask the interviewer. The
reception area - the secretary or
Sit comfortably, but fairly erect. Avoid
questions can be as simple as,
receptionist may have a vote too!
nervous mannerisms such as shifting in
"When does the position become
your chair or twiddling your fingers.
effective?" or "What is the salary for
Tough Questions
Try to remember the interviewer's
this job?"
Asked During Interviews
name, and address him/her accord-
Always leave the interview on a
1. Why did you leave (or want to
ingly whenever possible.
happy, congenial and positive note.
leave) your employer?
2. What are your weaknesses? Your
strengths?
GUIDELINES FOR A GOOD RESUME
3. What are your salary require-
(According To USA Today Careers)
ments? (Have an intelligent, appro-
priate answer for this one.)
Be specific, use examples, but omit technical details.
4. What can you add to our com-
Be brief, use concise, plain English.
pany? or What new programs would
Stick to the facts, don't imply anything that can't be proven or
you implement? (Use your "home-
affirmed during the interview.
work" to answer these).
Concentrate on positive achievements.
5. Tell me about your current and
Highlight experiences that may be of most interest to an employer.
previous employers.
Effective Words You Can Use On Your Resume
Remember not to criticize current
or former employers because it will
accomplished
created
guided
reliable
reflect unfavorably on you. But
accurate
dependable
implemented
resourceful
don't give your supervisors all the
achieved
designed
improved
sold
administered
developed
initiated
specialized
credit for your accomplishments.
analyzed
effective
investigated
successful
Emphasize your initiative and lead-
built
efficient
managed
supervised
ership skills.
capable
engineered
organized
trained
communicated
equipped
productive
versatile
CSU Graduates Score
complete
established
proficient
well-educated
consistent
expanded
profitable
High In Job Placement
controlled
experienced
processed
Most graduates from California's
State Universities find full-time work
related to their major fields of study.
[Please continue to page 60]
Business & Education 59
[Continued from page 59]
So says a recent employment survey
STEPS To HELP You
of graduates conducted by the Cali-
fornia State University System.
CHOOSE A CAREER PATH
The study indicated that 75 per-
cent of the respondents were
1. Know yourself - your strengths and your weaknesses: take aptitude and interest
employed, with more than 60 per-
tests available at career counseling centers.
cent employed full-time in jobs
2. Analyze your career options; research careers: what does it take to be successful
directly related to their areas of study.
in that particular career - education, work experience, etc.; what are the working
conditions?
Men respondents with both
bachelor's and master's degrees
3. Find part-time work in a field that interests you: this may help you decide
whether you truly wish to pursue that particular field.
reported a higher rate of full-time
4. Determine what style of living is important to you: how much money do you
employment than women (70.9 per-
need to make in order to be comfortable and have the things you want? Does the
cent for men; 60.7 percent for
occupation in which you are interested provide the income potential necessary?
women), and black and Hispanic
graduates at each degree level were
above the employment rates of all
respondents (67.5 percent of black
and 62.3 percent of Hispanics were
improve your chances if you have a
bachelor's degree in agriculture,
S
outh Coast Publishing expresses
employed full-time).
its gratitude to the following com-
Average monthly starting (1986)
architecture, business and manage-
panies and organizations whose sup-
salaries were about the same for
ment, communications, information
port made this publication possible:
both men and women graduates:
sciences or engineering. Or a mas-
$1,744 for men with bachelors
ter's degree in any of those areas or
Company/Organization
See Page
degrees, compared to $1,614 for
the biological sciences, education,
ARCO Transportation
1
women; and $1,979 for men with
health professions, mathematics or
Bryson Financial
45
master's degrees, compared to
public affairs and services. According
Carson Center.
5
$1,900 for women.
to the study, graduates with degrees
Drake International
Inside Back
If you want to get a job right out
in those areas reported the highest
Ernst & Whinney
55
of college, it appears as if you'll
rates of full-time employment.
FHP California, Inc
35
International Transportation
Services, Inc
39
Metivier Photographers
Long Beach Airport Marriott
11
Long Beach Board of Realtors
47
— Since 1956 -
Long Beach City College
19
Long Beach
Community Hospital
7
Long Beach Employment
Development Department
49
Long Beach Local
Development Corporation
17
Long Beach Naval Shipyard
38
Long Beach Plaza
53
McDonnell Douglas
Corporation
Inside Front
Memorial Health Services Bk Cover
Metivier Photography.
60
PacificTelesis
2
PIPS Personnel Services
42
Port of Long Beach
Center
Private Industry Council
For all your photo needs.
of Long Beach
49
Advertising/public relations for commercial,
Queen Mary/Spruce Goose
industrial, marine and legal accounts
Entertainment Center.
14
Ramada Renaissance
13
Annual Reports
Brochures
Media Presentations
Dave Schneider Jewelers, Inc
43
PHOTOGRAPHERS
Specializing in Aerial Photography
Southern California
Long Beach, California
315 Cedar Ave.
Long Beach
Edison Company
39
213/436-3291
D. Michael Trainotti, Attorney.
47
60
Business & Education
DRAKE
DRAKE OFFICE OVERLOAD
A vast resource of screened, tested and
trained personnel for temporary assign-
ments. Office classifications include secre-
taries, receptionists, legal secretaries, word
processors, data entry, and computer opera-
tors. Reliable, same day service.
DRAKE PERSONNEL
Large resource of qualified candidates for
permanent positions. Clerical, secretarial,
through to word processing and office man-
agement personnel. In-depth profiles ensure
an ideal candidate/job match every time.
DRAKE EXECUTIVE
Executive recruitment by senior consultants
with specific industry expertise. Permanent,
part-time or contract opportunities for engi-
neering and EDP professionals, sales and
marketing achievers, and general manage-
ment executives.
DRAKE
DRAKE
DRAKE
OFFICE OVERLOAD
PERSONNEL
EXECUTIVE
Westwood 274-9262; Mid-Wilshire 385-5276; Long Beach 435-7665; Torrance 540-0028; Arcadia (818) 445-8900; Costa Mesa (714) 641-1225
Health Care and Education:
Promoting Quality for Life
Memorial Medical Center is
A joint venture with the
The Memorial Miller
a valued community resource.
Long Beach Unified School Dis-
Children's Hospital Mini
We feel that health care and
trict for gifted elementary school
Marathon.
education form the foundation of
students.
any successful community and
For more information about
that is why we continue to spon-
Memorial Medical Center's role
sor events such as:
MEMORIAL
in shaping the future of our chil-
"Books For Babies," a pro-
MEDICAL CENTER
dren, please call the Community
gram to acquaint preschoolers
OF LONG BEACH
Relations Department at (213)
MEMORIAL HEALTH SERVICES
with the merits of reading.
2801 Atlantic Ave. P.O. Box 1428 Long Beach, CA 90801-1428
595-2853.
Quality for Life
THE PORT OF
LONG BEACH
U.S.S.R.
well
TICHINA
290.000
EUROPE
CEMENT
RED
WINE
VCR
(CEMENT)
KODAINS
AFRICA
SEEDS
TRADE CEI ITER FOR TH
THE PORT OF
AND THE
P
The Port of Long Beach, ideally situated as a gateway on the Pacific
Ocean, is truly America's Trade Center for the World. Through the Port
pass commodities and products from all corners of the world over $45
billion worth annually.
Televisions from Japan, shoes from Korea, furniture made in the
Philippines, beef from Australia, New Zealand wool, fresh produce from
Mexico, lumber from Canada, Brazilian steel, wines from France, tex-
tiles from India, tires from Italy, and citrus, cotton, and appliances from
America cross the Port's wharves daily.
THE PACIFIC RIM
The Pacific Rim, those countries with shorelines on the Pacific Ocean, is where the
majority of the Port's trade occurs. As such, Canada, Alaska, Korea, China, Japan, Tai-
wan, Hong Kong, Singapore, Southeast Asia, the Philippines, the Pacific Islands,
Indonesia, Australia, New Zealand, the west coast of South and Central America, and
Mexico are some of the countries and regions that comprise our major trading partners.
THE CENTURY OF THE PACIFIC
Nearly one hundred years ago, John Hay, the U.S. Secretary of State, proclaimed
that the Mediterranean is the ocean of the past, the Atlantic the ocean of the present,
and the Pacific is the ocean of the future. No truer words could have been spoken!
Today, the Pacific Rim is home for forty-three percent of the earth's population and
RADE CENTER
THE WORLD
LONG BEACH
CIFIC RIM
is the world's most dynamic trade and economic region, growing at a rate of $3 billion
per week. By 1995, the nations of the Pacific Rim will account for more than 27 percent
of the Gross World Product.
Situated at the eastern edge of the Pacific Rim, America is a major factor in the
region's economic vitality. Our trade with Pacific Rim nations exceeds trans-Atlantic
trade by over 30 percent! The Pacific is surely America's ocean of destiny and the
Port of Long Beach stands as the Gateway to the Future, a premier focal point for
international trade.
CALIFORNIA AND THE PACIFIC RIM
California is a vital cog in the Pacific Rim's economic machinery. Our state does
more than $76 billion worth of trade with Pacific Rim countries annually. Next to the
United States itself, we are Japan's largest trading partner, accounting for fully one-
third of total U.S./Japan trade. Eighty-five percent of California's imports originate in
the Pacific Rim, while seventy-four percent of the state's exports find their final destina-
tions in Pacific Rim nations.
THE FUTURE AND THE PACIFIC RIM
It is estimated that by the year 2020, cargo volumes at the San Pedro Bay harbor
complex will triple, escalating to over $300 billion annually. The majority of this
increase will be linked directly to the continuing growth and vibrancy of the Pacific Rim.
The Port of Long Beach has been at the forefront of America's trade activities, and
with the dawn of the 21st century, the Port will look to solidify its position as the Trade
Center for the World.
NEWSPRINT
CANADA
CANADA
PORT OF
STATE
00-xm3
H
CANADOR UADOR BRAZIL STEELO
G
BEER
COFFEE
Zmz
STRALIA
HE WORLD.
THE PORT OF
LONG BEACH
*Long
TM
THE PORT OF
LONG BEACH
Commissioners:
George F. Talin, Sr., President
Louise M. DuVall, Vice President
C. Robert Langslet
Joel B. Friedland
David L. Hauser
Executive Director:
Joseph F. Prevratil