Ask the Scholar

Document scope · 1 page
doc
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory. For page-specific OCR and visual context, open one of the page chats.

Scholar Source Context

Document identity
localId
4515937
label
3/29/76 - New York, NY
core
doc
dtoType
document
pageCount
1
Source metadata
id
4515937
contentType
document
title
3/29/76 - New York, NY
collections
Betty Ford White House Papers
Trip Files
subjects
First ladies
Medals
Fashion
Voyages and travels
Speeches, addresses, etc.
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
4515937
coverageEndDate
logicalDate
1976-03-01
month
3
year
1976
coverageStartDate
day
1
logicalDate
1976-03-01
month
3
year
1976
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
885dca7aca7462cc
ocrText
The original documents are located in Box 13, folder "3/29/76 - New York, NY" of the Betty Ford White House Papers, 1973-1977 at the Gerald R. Ford Presidential Library. Copyright Notice The copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyrighted material. Betty Ford donated to the United States of America her copyrights in all of her unpublished writings in National Archives collections. Works prepared by U.S. Government employees as part of their official duties are in the public domain. The copyrights to materials written by other individuals or organizations are presumed to remain with them. If you think any of the information displayed in the PDF is subject to a valid copyright claim, please contact the Gerald R. Ford Presidential Library. THE WHITE HOUSE WASHINGTON March 24, 1976 MEMORANDUM FOR: MRS. FORD VIA: RED CAVANE FROM: PETER SORUM PAS SUBJECT: NEW YORK CITY VISIT Monday, March 29, 1976 Attached at TAB A is the Proposed Schedule for your visit to New York City. APPROVE DISAPPROVE GERALD FORD LIBRARY BACKGROUND You have been awarded the 1976 Parsons Award conferred by the Parsons School of Design on "distinguished men and women who not only advance the cause of American fashion, but in so doing serve as an inspiration for students who are about to assume professional and citizenship roles in American society." The award will be presented at the conclusion of the annual Critics Award Show at the New York Hilton Hotel on Monday evening. Due to other commitments, you will depart following the program, rather than remaining for the dinner dance which follows. As you have expressed a desire to see the special exhibit "American Women of Style" at the Metropolitan Museum of Art, the Museum will open the exhibit for you on Monday afternoon (normally a closed day). Following a tour by Diana Vreeland, developer of the exhibit, you will have an opportunity to greet the Museum and Costume Institute Staff who created the exhibit and built the displays. TAB A FORD & LIBRARY GERALD WITHDRAWAL SHEET (PRESIDENTIAL LIBRARIES) FORM OF CORRESPONDENTS OR TITLE DATE RESTRICTION DOCUMENT Schedule Schedule for Mrs. Ford's visit to New York City on March 29, 1976. 5 3/24/1976, B pages. Attached to memo from Peter Sorum to Mrs. Ford at Tab A. 1:00 PM File Location: Betty Ford White House Papers, Box 13, Folder: "3/29/1976 New York City" SMD - 7/17/2018 RESTRICTION CODES (A) Closed by applicable Executive order governing access to national security information. (B) Closed by statute or by the agency which originated the document. (C) Closed in accordance with restrictions contained in the donor's deed of gift. NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1429 (1-98) For immediate release Friday, March 19, 1976 THE WHITE HOUSE Office of Mrs. Ford's Press Secretary Monday evening, March 29th, Mrs. Ford will accept the 1976 Parsons Award at the annual Critics Awards Show sponsored by the Parsons School of Design at the New York Hilton Hotel in New York City. There will be a photo session with Mrs. Ford and student award winners at 6:00 p.m. in the Rendevous Trianon Room of the New York Hilton, followed by a private reception. The fashion show and awards presentation will take place between 7:00 and 8:00 p.m. Mrs. Ford will make brief remarks at the award presentation. The Parsons Award is conferred annually "on distinguished men and women who not only advance the cause of American fashion, but in so doing serve as an inspiration for students. " The Parsons School described Mrs. Ford as a deserving recipient of the award because of her devotion to American fashion and design. It said she is a symbol of "what is best in our national heritage and character--our devotion to family, our dedication to helping the less fortunate, our passionate belief in the promise of the future.' The Critics Award Show is the result of the Parsons School's Fashion Critics Program which offers Parson's second and third-year students the opportunity to submit their work to the critical scrutiny of leading designers. The 1976 critics are Donald Brooks, Albert Capraro, Liz Claiborne, Pierro Dimitri, Elinore Fishman, Donna Karan, Calvin Klein, Anthony Muto, Leo Narducci, Shannon Rodgers, Ann Webster, Kasper, a Chester Weinberg, most of whom are alumni of Parsons. The Parsons School of Design was founded in 1896 and has approximately 1, 000 full- time and 1, 600 part-time students. It was the first school to stress the relationship between art (design) and industry. # # # GREATO R. FORD LIBRARY Nancy THE WHITE HOUSE WASHINGTON March 15, 1976 MEMORANDUM TO: PETER SORUM FROM: SUSAN PORTER SUBJECT: Action Memo Mrs. Ford has accepted the following out-of-town invitation: EVENT: Receive 1976 Parsons Award GROUP: Parsons School of Design DATE: Monday, March 29, 1976 TIME: 6:00-7:00 Reception 7:00-8:30 Show and Presentation 8:30 Dinner Dance GERITO FORD PLACE: New York Hilton Hotel, New York City CONTACT: Mr. Edwin Cohen, Director of Development (212) 741-5662 COMMENTS: On Monday, March 29th, Mrs. Ford will accept the 1976 Parsons Award at the annual Critics Awards Show sponsored by the Parsons School of Design. The Parsons Award "is conferred annually on distinguished men and women who not only advance the cause of American fashion, but in so doing serve as an inspiration for students who are about to assume professional and citizenship roles in American society." The Parsons School of Design is the preeminent American institution in the field of fashion design. The tribute to Mrs. Ford is attached. Because the evening precedes a State Dinner, Mrs. Ford would like to return to Washington as early as possible and Mr. Cohen has been very flexible in stating that Mrs. Ford need not stay for the dinner if she needs to return early. -2- The file is attached. At the time of her visit to New York on the 29th, Mrs. Ford would also like to see the exhibit at the Metropolitan Museum of Art entitled n American Women of Style". Mrs. Ford was Honorary Chairman of the Costume Institute Ball sponsored by the Metropolitan Museum of Art and Fashion Designers of America held on December 10, 1975. The evening launched the opening of the exhibit. Although the Museum is closed to the public on Mondays, Mr. Thomas Hoving, the Director, told me that this is the best possible day for Mrs. Ford to visit. Your contact should be Mr. Richard Morsches, Chief of Operations, (212) 879-5550. Thank you. c: BF Staff Red Cavaney William Nicholson Kathleen Ryan Dick Mastrangelo FORD & LIBRARY CERALD Rex Scouten Staircase THE WHITE HOUSE WASHINGTON RE: Metropolitan Museum of Art Mr. Thomas Hoving Director 5th Avenue and 82nd Street New York, New York 10028 (212) 879-5500 "American Women of Style thru Aug. Tuesday: 10-8:45 Wed.-Sat: 10-4:45 Sunday: 11-4:45 Monday: Closed Mr. CONTACT: Bichard Moreches Chiffof operations (Me-HOVING OUT Tunn OF TOWN) FORD 2 CERALO LIBRARY Parsons School of Design cordially invites you to attend the FASHION CRITICS AWARDS SHOW AND DINNER DANCE honoring MRS. GERALD R. FORD Monday, March 29, 1976 The New York Hilton FORD & LIBRARY CERALD Cocktails 6:00 P.M. Black tie Fashion Show 7:00 P.M. $150 per person Dinner Dance 8:30 P.M. $1500 per table of ten myken THE WHITE HOUSE is WASHINGTON 800 6-7 COCKTAIL RECEPTION OR: SMALLER RECEPTION 150 7-8:30 SHOW + PRESENTATION IN BALLROOM 8:30 DINNERY BALLROOM IN Y - RUNWAY STYLE - AWARDS TO STUDENTS - SWRT PROGRAM - PRESENTCTION TO BF - BRIEF BF RESPONSE - BF FINISHED / DINNER BEGINS FORD 3 079839 LIBRARY THE PARSONS AWARD MRS. GERALD R. FORD The Parsons Award is conferred annually on dis- tinguished men and women who not only advance the cause of American fashion, but in SO doing serve as an inspiration for students who are about to assume professional and citizenship roles in Ameri- can society. In this year of the American Bicentennial, there can be no more fitting, and indeed no more deserv- ing recipient than Mrs. Elizabeth Betty' Bloomer Ford, First Lady of the United States. Refreshingly forthright, independent and enthu- siastic, Mrs. Ford has by word and deed emerged as a symbol of what is best in our national heritage and character-our devotion to family, our dedica- tion to helping the less fortunate, our passionate belief in the promise of the future. Not only in the way she thinks and acts, but in the way she looks as well, Mrs. Ford is as unabash- edly American as the house she lives in. Possessing her own distinctive style, she has selected a ward- robe that is designed and manufactured exclusively by American talent. Thus, whether at 1600 Pennsyl- vania Avenue or on visits to foreign capitals, she imparts to all American women her deep conviction that the highest standards of taste and craftsman- ship are to be found not thousands of miles, but a few blocks from home. The American fashion in- dustry and the young student designer who may one day provide its creative impetus can find no 2. FOR greater encouragement and support. This charming and beautiful First Lady was once GERALD an active member of New York's arts community. Parsons is proud that it will have the opportunity to welcome her back for the conferral of this high and well-deserved honor. THE FASHION CRITICS PROGRAM For almost half a century, Parsons School of De- sign has been the preeminent American institution in the field of fashion education. Most of the nation's foremost fashion designers and about one-half of all professionals in the field are Parsons alumni. This year fifteen of the country's foremost fash- ion designers, most of them Parsons alumni, will regularly visit Parsons to participate in a unique activity which contributes to the institution's un- paralleled achievements in fashion education. That activity is called the Fashion Critics Pro- gram. Its function is to offer Parsons' second and third-year students the rare opportunity to sub- mit their work to the critical scrutiny of leading designers. The response of the designer-critic rep- resents for these undergraduates a significant part of their training. The professional's criticism or approval, the helpful suggestion that modifies con- cept or shape or color-these become signposts that provide the student with the insights and sophisti- cation of a full-fledged professional designer. At the 1976 Critics Awards Show, you will have the opportunity to observe the results of this unique education program. THE 1976 CRITICS ARE: DONALD BROOKS ALBERT CAPRARO LIZ CLAIBORNE PIERRO DIMITRI ELINORE FISHMAN DONNA KARAN KASPER CALVIN KLEIN ANTHONY MUTO LEO NARDUCCI FORD SHANNON RODGERS ANN WEBSTER LIBRARY CHESTER WEINBERG BOARD OF TRUSTEES NEW SCHOOL AND PARSONS SCHOOL OF DESIGN Henry A. Loeb, Chairman Elinor S. Gimbel Isador Lubin Leona Baumgartner August Heckscher Alfred J. Marrow Ramsey Clark Dorothy Hirshon Rodman C. Rockefeller Adrian W. De Wind Paul Jennings Richard C. Sachs Walter A. Eberstadt Orin Lehman Jerome A. Siegel Ralph Ellison Nathan W. Levin Joseph B. Williams John R. Everett, President Morris L. Levinson John L. Fava, Ex-officio Vera G. List BOARD OF OVERSEERS, PARSONS SCHOOL OF DESIGN August Heckscher, Chairman David Finn Jack Lazar Harry N. Abrams Doris Freedman Richard deY Manning Claire B. Benenson Mrs. Adam L. Gimbel Mollie Parnis William Benenson Robert D. Graff Mrs. J. C. Penney William Blitzer Marjorie Griswold Richard J. Schwartz Donald Brooks Bruce Hausman Mrs. Jerome A. Siegel Alexander Cooper Allan R. Johnson Jerry Silverman Lewis Davis Oscar Kolin Chester Weinberg William M. Fine Jack Lenor Larsen FASHION CRITICS AWARDS SHOW SPONSORING COMMITTEE CHAIRMAN Sanford J. Zimmerman CO-CHAIRMEN Sol C. Chaikin Oscar Kolin Jerry Silverman Andrew Goodman Jack Lazar Melanie Kahane Richard J. Schwartz COMMITTEE IN FORMATION Lee Abraham Stanley J. Goodman Ira Neimark J. A. Baer, II Ernest Graf Mrs. Samuel I. Newhouse Jack Baker Robert L. Green George E. Parker, Jr. Norman N. Barnett Majorie Griswold Grisdale Mollie Parnis Geoffrey Beene Mark S. Handler Martha R. Phillips Robert A. Berry James J. Harrison Fred P. Pomerantz Gerald H. Blum Norman M. Hinerfeld John J. Pomerantz Stella Blum Edwin K. Hoffman Thomas B. Price Joe Brodie Walter Hoving Lew Prince Donald Brooks Franklin M. Jarman Oscar de la Renta Albert Capraro Allan R. Johnson Shannon Rodgers Sal Cesarani Matt Kallman Matthew N. (Chip) Rubinstein John W. Christian, Jr. S. Peter Kamins Kalman Ruttenstein Michael F. Coady Richard Kaplan Arthur Samuels Jr. Felix J. Colangelo Kasper Abe Schrader Richard Cole Robert Kaufman Malcolm A. Shults Jo Copeland Clarence J. Kjorlien Morton Siegenfeld Mildred Custin Calvin Klein Bernard R. Siskind Wilbur Daniels Martin S. Kramer Ben Sommers Angelo Donghia Lawrence Lachman Herbert E. Strawbridge Carrie Donovan Eleanor Lambert Geraldine Stutz Jane Evans Kenneth Jay Lane Ruth Sublette William M. Fine Leonard Lauder Julio Tanjeloff Edward S. Finkelstein Ralph Lauren Gustave Tassel James D. Finley Laurence C. Leeds, Jr. David M. Tracy Anne Fogarty Edith Raymond Locke Marvin S. Traub Raymond Frommer Thomas P. Losee, Jr. Jerome Uchin Alan B. Gilman Arthur Malsin Diane Von Furstenberg R. FORD Mary Joan Glynn Richard deY Manning Diana Vreeland Howard P. Goldberg Sidney Mayer Elmer L. Ward, Jr. Joseph Goldman Lee Mellis Paul Woolard Sidney S. Good, Jr. Henry S. Moss LIBRARY PARSONS SCHOOL OF DESIGN AFFILIATED WITH THE NEW SCHOOL 66 WEST 12TH STREET NEW YORK, NEW YORK 10011 (212) 741-5662 PARSONS SCHOOL OF DESIGN 66 WEST 12TH STREET NEW YORK, N. Y. 10011 OREGON 5-2700 741-5662 OFFICE OF THE DIRECTOR OF DEVELOPMENT February 18, 1976 Ms. Susan Porter The White House Washington, D. C. Dear Ms. Porter: I am enclosing twelve (12) sets of the invitation to the March 29th Parsons Fashion Critics Awards Show honoring Mrs. Ford. Please let me know if you need additional copies of this invitation, or if there are any other people to whom I should send them. Look forward to hearing from you. Sincerely, cdw Coh Edwin Cohen Director of Development Enclosure GERALD R FORD LIBRARY in w put PARSONS SCHOOL OF DESIGN 66 WEST 12TH STREET NEW YORK, N. Y. 10011 OREGON 5-2700 741-5662 OFFICE OF THE DIRECTOR OF DEVELOPMENT November 17, 1975 Mrs. Susan Porter The White House Washington, D.C. Dear Mrs. Porter, Pursuant to our telephone conversation, I have reserved The New York Hilton for Monday, March 29, 1976 for the Parsons School of Design Critics Awards Show, at which Mrs. Ford will receive the 1976 Parsons Award. The tentative schedule for that evening calls for a cocktail reception at 6 P.M., fashion show and awards presentation at 7 P.M. and dinner dance at 8:30 P.M. I will, of course, be in touch with your office at a later date to discuss plans for that evening in greater detail. Thank you for all of your wonderful cooperation. Sincerely, Edun. Cuh Edwin Cohen Director of Development GERMILO R. FORD LIBRARY Parsons Award NYC PARSONS SCHOOL OF DESIGN 66 FIFTH AVENUE NEW YORK, NEW YORK 10011 212/243-3910 741-5662 AFFILIATED WITH THE NEW SCHOOL October 17, 1975 nothing on calendare. will need acton Miss Susan Porter The White House Washington, D.C. Dear Miss Porter, On October 9, Mrs. Ford met with Albert Capraro at The Waldorf Astoria in New York. At that meeting Mrs. Ford graciously consented to accept the 1976 Parsons Award from the Parsons School of Design, at its Annual Critics Awards Show. This event will be held early Spring, 1976. Mrs. Ford asked that I write you with some suggested dates for her consideration. We would like to schedule our 1976 Show on Tues- day, April 20, Wednesday, March 31, or Monday, March 29. Please let me know if any of these dates are acceptable to Mrs. Ford, or any dates that would be more convenient for her. I look forward to hearing from you at your earliest convenience. Sincerely, Colum. Cohen Easter is april 18. Edwin Cohen Director of Development 66 W.12th St. NYC. (212)741-5662 FORD is CERALO LIBRARY PARSONS AWARD/Revised Draft March 29, 1976 The Parsons School of Design is such an important creative force in American fashion and the arts, and I am very flattered by this honor. The marvelous display of talent and innovation tonight shows why Parsons deserves its "top of the line" reputation. Being here tonight brings back many exciting memories of buying trips to New York as a fashion co-ordinator for a Grand Rapids department store and of those days when I lived in this fabulous city. As a professional buyer and now as a consumer, I have always been enthusiastic about American clothes. American clothes are fantastic---versatile, practical and expressive. Wherever I go, I see the best fashion show of all---people wearing and enjoying American clothes. That's why I am delighted you think I have helped your industry, which does its job so well with much imagination and artistry -30- GENATO FORD LIBRARY MARCH 29, 1976 PARSONS FASHION AWARDS SHOW AND DINNER DANCE GUESTS SITTING AT MRS. FORD'S TABLE (Lett C ) Dr. & Mrs. John R. Everett (Elsie) President, New School for Social Research and Parsons School of Design. Mr. & Mrs. August Heckscher (Claude) 159 East 94th Street, N.Y.C. Mr. Heckscher is Chairman, Board of Overseers, Parsons School of Design; Trustee, New School. (right) Mr. & Mrs. Albert List (Vera) 650 Park Avenue, N.Y.C. Mrs. List is a Trustee of The New School. Mr. & Mrs. Henry A. Loeb (Louise) 50 East 77th Street, N.Y.C. Mr. Loeb is Chairman, Board of Trustees, New School; partner, Loeb Rhoades. Mr. & Mrs. Sanford J. Zimmerman (Eve) 71 East 71st Street, N.Y.C. Mr. Zimmerman is Chairman of the Board, Abraham and Straus and Chairman of the Dinner Committee - Parsons Fashion Critics Awards Show. GETALO FORD LIBRARY This item was not digitized for preservation reasons. Please contact the Gerald R. Ford Presidential Library for access to this material. Parsons School of Design PARSONS SCHOOL DESIGN affiliated with The New School FORD is LIBRARY GERALD Portfolio & Catalog Contents Admissions Application Procedures 33 Portfolio & Home Exam 34 Interview 34 Mid-Year Admissions 35 Transfer Students 35 Special Students 35 Early Admission of High School Juniors 36 Advanced Standing 36 Foreign Students 37 Entering Class Profile 37 Programs of Study Bachelor of Fine Arts Degree 38 Certificate Program 38 Associate in Applied Science Degree 38 Foundation Year 39 Departmental Majors Fine Arts 40 Crafts 42 Environmental Design 42 Communication Design 45 Photography 48 Fashion Design 49 Illustration 51 Art Education 53 Non-Major Curricula History & Criticism of Art and Design 55 Interdepartmental Electives 56 Liberal Arts 59 Tuition, Fees & Expenses 60 Financial Aid 62 Job Placement & Counseling 64 Academic Regulations 65 Faculty 69 Trustees and Administration (inside back cover) Parsons School of Design is an institution of higher education holding an absolute charter from the Board of Regents of the State of New York. Parsons is an accredited member of the Middle States Association of Colleges and Secondary Schools and the National Association of Schools of Art. Divisions Parsons The simplest way to describe Parsons School of Design is wrote, "Industry is this nation's life, art is the quality of Affiliated Institution Parsons School of Design to call it an art school and most people are willing to beauty in expression, and industrial art is the cornerstone of the School of accept this casual definition. But Parsons is not merely a of our national art." Bachelor of Fine Arts (BFA) Certificate Programs & Design school of art-it is one of the few colleges in this country In his thinking and in the courses begun under him at New School that directs its energies solely to the education of the the school, Parsons anticipated by almost a full decade the Associate in Applied Science (AAS) for A Definition talented young people who in a few years will shape our concepts that underlay that most prophetic of design Department of Communication Design visual world. Parsons' students are drawn from diverse schools, Walter Gropius' Bauhaus at Dessau, Germany. Social Department of Environmental Design backgrounds; 36 states of the union are represented and There can be no doubt that the effect of the New York Department of Fashion Design 28 foreign countries. Over 20% receive scholarships or School of Fine and Applied Arts, renamed Parsons School Research Department of Fine Arts other financial aid from the college and all, prior to ad- of Design in 1941, has been decisive in determining the Department of Illustration mission, have met exacting standards of intellectual and visual direction of our lives. Concentration in Art Education artistic excellence, measured through the presentation of Concentration in Photography academic records and portfolios of work. Parsons and The New School Concentration in Crafts Some of our graduates will become painters and sculptors whose art will contribute to our cultrual and In the early months of 1970, Parsons' Board of Trustees Major Divisions Adult Division intellectual life but the majority by far will become made one of its most eventful decisions by determining designers, those creative professionals who determine how that Parsons would affiliate with The New School for Social Division of Humanities our everyday world will look. They will design the homes Research, one of America's unique universities. Never Division of Social Sciences and offices in which we live and work, the clothes we wear, before had a school of design as distinguished as Parsons Human Relations Work-Study Center the automobiles we drive, our books, magazines, movies linked its strengths to an institution whose outlook was as The Language Center and television. Parsons, by helping to form the designer, progressive or whose commitment to the arts as deep as Creative and Performing Arts has a crucial effect upon our lives for our experience would those of The New School. Institute for Retired Professionals be seriously limited without the designer's touch. This affiliation brought to Parsons resources that are Auxiliary Activities Parsons' impact upon visual America seems at first to unobtainable to most independent schools of art and New School Art Center be disproportionately great for, while its graduates make design. It made possible the broadening of the liberal arts Conference on Wall Street and the Economy up a substantial percentage of the country's artists and curriculum so that degree candidates are today able to New School Concerts designers, it is not a large school. Enrollment is approxi- choose among a vast range of courses in the humanities "The School Bulletin" (Monthly Bulletin) mately 900 full-time students plus 850 evening students and social sciences which, when appropriate, can be and there are just over 150 faculty members, two thirds closely related to the specific intellectual needs of the of whom are professionals teaching part-time. A brief design student. The Graduate Faculty history of the college may help account for the size of its Master of Arts (M.A.), Doctor of Philosophy (Ph.D.), contribution. Physical Facilities and Doctor of Social Science (D.S.Sc.) Programs in: Origins As a result of Parsons' affiliation with The New School, the Anthropology Political Science college chose a new site, in the midst of the university Economics Psychology Parsons was founded 78 years ago, in 1896, by William campus. This setting on lower Fifth Avenue is six blocks Philosophy Sociology Merritt Chase, one of America's leading painters and above Greenwich Village's famous Washington Arch and in Master of Arts in Liberal Studies Program teachers of art at the turn of the century. As may be the center of the community that has traditionally been the imagined, the Chase School, as it was first known, was nation's artistic and intellectual hub. It is also a place of Auxiliary Activities devoted to the education of painters and sculptors and historic landmarks and one of New York City's most "Social Research" (Quarterly Journal) was not notably different from several other institutions that sought-after residential communities. Specialized Research Programs existed at the time-among them the Art Students League After acquiring its two new buildings in the spring of Inter-University Consortium in Perception and the National Academy of Design. But in 1904, Frank 1972, they were completely renovated so that the fall 1972 Post-Doctoral Programs Alvah Parsons of Teacher's College, Columbia University, term began in studio and laboratory facilities that are joined the faculty and his influence on the school and its among the most modern available at any private college Center for New York City Affairs growth during the next 26 years was profound. of the visual arts in New York. In addition, many spe- In 1902 the school was incorporated under the name of cialized spaces for lectures, seminars, and exhibits are Master of Arts Program in Urban Affairs and Policy Analysis the New York School of Art and, in 1909 five years after available to the Parsons faculty and students in the other Master of Arts Program in Human Resources Parsons first came to teach it was reincorporated under the buildings of the university that surround the college. Continuing Education Program in Urban Affairs name of the New York School of Art and, in 1909 five years Auxiliary Activities after Parsons first came to teach it was reincorporated as Research Program The New York School of Fine and Applied Arts--a name Major Programs "City Almanac" (Bi-monthly publication) which already reflected the influence of Parsons' thinking. Parsons School of Design today reflects the philosophies of In 1910 he assumed the school's presidency. It is in large its founders in its view of the visual arts, its conviction that The Senior College measure due to the prophetic philosophy of Frank Alvah they are as necessary in our homes, offices or factories as Parsons that the college (which today bears his name) in our expanding museums and galleries. The curricular Bachelor of Arts Program occupies its unique position in American higher education. offerings at Parsons are broad and students entering the Freshman Year Program for High School Seniors college may matriculate for the Bachelor of Fine Arts The New School for Social Research Concepts degree, Professional Certificate or Associate in Applied Main Center Science degree. Because of maximum flexibility in course 66 West 12th Street Frank Alvah Parsons was the first American educator to offerings a student can choose a program best suited to New York, New York 10011 see a direct relationship between the education of the his needs. Telephone 212/741-5600 visual artist and the world of industry. Under his leader- There are eight areas of specialization-Communication Parsons School of Design ship, The New York School of Fine and Applied Arts initi- Design, Illustration, Fashion Design, Environmental Design, an affiliate of The New School ated courses in Interior Architecture and Decoration, Fine Arts, Art Education, Crafts and Photography. 66 Fifth Avenue Fashion Design and Advertising Art. Parsons saw in our New York, New York 10011 emerging industrial society the components for a new art in Telephone 212/741-8910 America and at the same time, a visual potential not previously accessible to American industry. In 1915 he 5 MRS. FORD NEW YORK THANK YOU'S March 29, 1976 Mr. Richard R. Morsches Met Mrs. Ford at Vice Director for Operations Museum at welcomed The Metropolitan Museum of Art her for the Wirector. New York, N.Y. Presented. Scarf Mrs, T Reed Ms (Diana) Ureeland Developer of Exhibit. 550 Park Avenue Shoved Mrs. ford through NewYok, W.Y. adgar colorful explator ofall ladies reported. Nancy Staub Exhibit Coordintor kode Associate Marager for opentions All arrand nutsfor Tour The Metrop olita Misen-ot Art and lied Up employee New York, N.Y. Y. queting puty Mr. Joersen Housen welcomed Mrs. Fad Manager to hotely escorted New You K Hilton her to Parkswite 1335 Avenue of the Averias Flowers, Teaq Cookiel NewYork, W.Y. Mr. John G. Эlynn Made all arvashets Banquet Manager for Srite ad fuctions. New York Hiltan Very helpful to the 1335 A ben mofth Americas New York,N., LIBRARY advarce team. Vodks also Floners Mr. Edwin Cohen Reception ad progm Director of Development Coordinator. Male New School for Social Research all argushents on 66 west 12th St be Lalt of Parsons. New York, N.Y. 10011 (NOTE: Parson is a division of PewenSchool Mr. Henry Loeb Chairma, Board 50 E. ) 715 St. Escorted Mrs. ford to New York, Wen York the 7ashim Show and presented her with The Pars ms Award. He of wife Louise here at B7 table. Mrs, S.I. (Mit2:) Newhouse Escated Nhs, Ford in 730 Park Anenue reception. N.Y. W.Y. LIBRARY