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This file includes a copy of "the speech" Reagan gave in various forms over the primary campaign. This file also includes the transcript of the press conference where Reagan announced his candidacy on November 20, 1975.
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Reagan, Ronald
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Reagan, Ronald
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This file includes a copy of "the speech" Reagan gave in various forms over the primary campaign. This file also includes the transcript of the press conference where Reagan announced his candidacy on November 20, 1975.
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collections
President Ford Committee Records
Robert Marik's Subject Files
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New Hampshire
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1975
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The original documents are located in Box B02, folder "Reagan, Ronald" of the President
Ford Committee Campaign Records at the Gerald R. Ford Presidential Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Gerald R. Ford donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
Some items in this folder were not digitized because it contains copyrighted
materials. Please contact the Gerald R. Ford Presidential Library for access to
these materials.
/ RR intelligence
2.
November 12, 1975
MEMORANDUM
TO:
BO, STU, BOB
FROM: PETER KAYE
This is how I believe we should conduct the counter-Reagan
program next week:
I:
Before He Announces
A. A statement from U.S. senators supporting the President.
Stress the President's experience in world and national
affairs and his skill in dealing with Congress. The
confidence they have in him as a party, national and
world leader.
B. A detailed story naming our new finance chairman and
activities. I'll have it written and ready to go to
counter any Reagan financial story.
C. Circulate among Reagan press on Wednesday. night informally.
Stu and I calready have such plans. Another we should plant
in and around the Madison is Cliff White.
II. During the Announcement Time
A. A release by Bob Wilson explaining why a majority of
California congressmen support Ford.
B. Anything positive we can get out of John Rhodes and Hugh
Scott similar to Senate positions (above).
C. Bo will be in El Paso and will have a news conference on
this as soon as we can brief him on Reagan's announcement.
D. We should have available in Washington and ready for
reaction -- Burch, Laird, Scranton, Dole, etc. -- our best
political spokesmen. I'd like to offer them up for TV
LISRARY GERALD FORD
Cabriet eh
-2-
Afficials the be this able road
talk and news programs too.
to
for
E. Same thing on the road. e.g. Anne Armstrong in St.
Louis etc. Let me know and we'll coordinate details.
Program Foust?
F.
The President should tend strictly to business --
hopefully of a major headline-making nature -- in the
White House and avoid any reaction. this fossible
Whatis nemen
other
G. We should have someone at Press Club taping Reagan.
action
Handouts supporting President Ford should be available
from sources on the Hill and us.
?
III. Immediately After Washington
A. Reagan goes to Miami. I suggest our PR guy there
distribute handout from four (or all five if we get
them) Florida congressmen supporting the President.
I advise against a news conference but believe the
release must be distributed statewide and most important
to prèss traveling with Reagan at planeside.
ishe here?
B. Same thing with Cleveland in New Hampshire. A release
for local and traveling press at Manchester Town Meeting
that night and perhaps a Cleveland news conference to
follow Reagan's if he has one, as planned, in Manchester
the next day. Both the Florida and New Hampshire
releases should stress solidarity, party unity, Ford's
experience and by implication Reagan's lack. But they
should be upbeat. We'll hit Reagan harder later.
C. The next day in Charlotte. Another statewide release
from Holshauser - - copies at planeside to press. News
conference by governor in Raleigh after Reagan's appear-
ance in Charlotte. Point up President as moderate
conservative; Reagan as more extreme. We. might also
feed Holshauser a few tidbits on Reagan's record as
governor.
D. Same thing in Chicago with Ogilvie. Release at plane-
side for press conference and statement or press
conference following. Again, Ogilvie, as governor,
can put President in more moderate stance than Reagan.
E. Finally, Los Angeles rally. Younger and Carpenter.
More emphasis on Reagan's California record. Airport
rally. Releases at planeside to and earlier
locally.
but not press forme
FORD : GERALD LIBRARY
Party liked him. as govern
-3-
IV. Way After.
Keep courterattacking on national radio and TV and statewide
in key areas.
- but not to overlo of Reagan lowers his sufile in December
A few afterthoughts:
What we are trying to do is to coopt as much of the
Reagan story as we can. Also to set an early tone as aggressive
campaigners. We don't need to zero in negatively just yet.
Only in generalities stressing. Reagan's lack of experience with
Congress, dealing with national and international issues and over-
all extremism and ego trip in seeking nomination. Also we should
keep pointing up party unity; quote Goldwater and Rockefeller in
need for eliminating squabbling in forging winning ticket for
minority party.
check out carefully don't entaries
As for technique. It is important that releases be
coordinated but not written by the same person. They should come
from many sources inside and outside of PFC. Press conferences
and other public radio and TV appearances should be undertaken
only by our most experienced and skilled people. President should
remain aloof and minding the store.
GERALD FORD LIBRARY
Citizens for Reagan
For President
Sen. Paul Laxalt
Chairman
John P. Sears
Exec. Vice Ch.
George Cook
H.R. Gross
CONTACT: LYN NOFZIGER
FOR RELEASE ON DELIVERY
202-223-8560
Louie B. Nunn
Mrs. Stanhope C. Ring
Henry Buchanan
Treasurer
MEMORANDUM FOR THE PRESS:
Governor Reagan will vary the attached speech slightly
at each stop to meet the local situation.
attachment
FORD is LIBRARY OFRALD
2021 L St., N.W., Suite 340, Washington, D.C. 20036
Phone: 202/223-8560
SPEECH BY RONALD REAGAN, NOV. 20-21, 1975
There's a passage in the Bible that says, "If the trumpet gives an uncertain
sound, who shall prepare himself to the battle?"
Well, just to make sure no one mistook the sound of the trumpet, I took it
to Washington this morning to announce my candidacy for the Presidency.
I chose Washington because it is such an intimate part of our troubles:
inflation, recession, unemployment, bureaucracy and centralized power.
There are times in a nation's history when the people become aware that only.
a new and constructive course can solve the problems besetting them. America is
in such a time now.
Ironically, it was in another troubled time more than four decades ago that
we set in motion some of the forces which have brought us to this present time
of decision.
Back in the Depression years there were those who promised to overcome hard
times. Franklin Delano Roosevelt embarked on a course that made bold use of
government to ease the pain of those times. Although some of his measures seemed
to work, he was soon moved to sound a warning. He said, " we have built new
instruments of public power in the hands of the people's government. but in the
hands of political puppets of an economic autocracy, such power would provide
shackles for the liberties of our people."
Unfortunately, that warning went unheeded. Today, there is an economic
autocracy, born of government's growing interference in our lives. Yet Washington,
for all its power, seems powerless to solve problems any more.
I am running because I have grown increasingly concerned about the course of
events in the United States and in the world.
In just a few years, three vital measures of economic decay--inflation,
unemployment, and interest rates--have more than doubled, at times
10 percent and even more.
BERALE reaching FORD LIBRARY
(MORE)
page 2
Government at all levels now absorbs more than 44 percent of our personal
income. It has become more intrusive, more coercive, more meddlesome and less
effective.
Our access to cheap and abundant energy has been interrupted, and our
dependence on foreign sources is growing.
A decade ago we had military superiority. Today we are in danger of being
surpassed by a nation that has never made any effort to hide its hostility to
everything we stand for.
Through detente we have sought peace with our adversaries. We should
continue to do so but must make it plain that we expect a stronger indication
that they also seek a lasting peace with us.
In my opinion, the root of these problems lies right here--in Washington, D.C.
Our nation's capital has become the seat of a "buddy" system that functions for
its own benefit--increasingly insensitive to the needs of the American worker who
supports it with his taxes.
Today it is difficult to find leaders who are independent of the forces
that have brought us our problems--the Congress, the bureaucracy, the lobbyists,
big business and big labor.
If America is to survive and go forward, this must change. It will only
change when the American people vote for a leadership that listens to them,
relies on them, and seeks to return government to them. We need a government
that is confident not of what it can do, but of what the people can do.
For eight years in California, we labored to make government responsive.
We worked against high odds- an opposition legislature for most of those years and
an obstructive Washington bureaucracy for all of them. We did not always succeed.
Nevertheless, we found that fiscal responsibility is possible, that the welfare
rolls can come down, that social problems can be met below the Federal level.
(MORE)
FORD is LIBRARY GERALD
page 3
I am convinced that under the layer of self-doubt that seems to have settled
like a fog on our country, the true, strong spirit of the American people still
glows, ready to be reignited so that we can once again have a sense of mission;
a pride in our capacity to perform great deeds.
Washington seems to have lost track of the American Dream. But you and
millions more like you across this land have not. You are determined to be free
and independent, to solve your own problems and to help your neighbors solve
theirs. Over the last ten months, visiting nearly every corner of America and
meeting many thousands of people, I have seen this determination in their faces
and I have heard it in their voices.
I have become a candidate because I believe strongly in this American spirit
to move forward; to try the untried; to dream the new dream--knowing that our
energy and our ingenuity can turn them into realities.
In the coming months I will take this message to the American people. I will
talk in detail about responsible, responsive government. I will tell the people
it is they who should decide how much government they want.
I don't believe for one moment that four more years of business-as-usual in
Washington is the answer to our problems, and I don't think the American people
believe it either.
I am here to tell you that I shall be running in your primary. Not just
running, but putting all my energy into it. I cannot reach the goal alone. I
need your help. Together, we can reach it.
We, as a people, aren't happy if we are not moving forward. A nation that
is growing and thriving is one which will solve its problems. As we work toward
our goal, we must offer progress instead of stagnation; the truth instead of
promises; hope and faith instead of defeatism and despair. Then I am sure the
people will make those decisions which will restore confidence in our way of
life and release that energy that is the American spirit.
GERALD LIBRARY
###
PRESS CONFERENCE BY RONALD REAGAN
ANNOUNCEMENT OF CANDIDACY
November 20, 1975
TEXT OF QUESTIONS AND ANSWERS
REAGAN: And now, for whatever questions you may have. Yes?
Q: Governor Reagan, Senator Goldwater said here at the Press
Club last week that he didn't think your policies would be
much different than those of President Ford. I wonder what
specific differences you could cite there with Mr. Ford, and
how specifically you could do a better job than the President
in translating your philosophies into action?
REAGAN: I have already said, and have pledged to the people in my
party and to others, that I am going to abide by the "11th
Commandment", which was given birth in California, and which
says, "Thou shalt not speak ill of another Republican". I
have made no difference of, or list of the differences be-
tween us. I'll campaign on what I think should be done, the
proposals that I would make, what I believe the philosophy of
government should be; I'm sure the President will campaign
in the same way, and then it will be up to you, and the American
people to draw the distinction where there are differences,
and to make their decision.
Q: Governor Reagan, would you accept the $40 billion deficit
for next year, and if not, what programs or what areas would
you cut?
REAGAN: I believe that there are areas where the Federal government
has been involved where it should properly be returned to
local governments and to the states. I think that this could
reduce the Federal budget as some of those things are replaced
and administered by the State, obviously would have to result in
local increases in taxes, but I believe that it would be run more
effectively, more economically at the local and State levels,
in those particular areas, than the Federal government can
do it, and whatever the exact deficit might be or the attempt
to change it, I believe that we have no choice. This govern-
ment must get back as quickly as possible to a balanced budget.
We're -- I think the only difference between the national
government at the moment and New York City is the national
government has a printing press.
(more)
FORD BERALD LIBRARY
-2-
Q: Governor, in light of your statement about fiscal responsi-
bilities, I wonder whether it is true that during your term
as Governor, the California State budget went up by a higher
percentage than did the Federal government budget during the same
time period?
REAGAN: The California budget did increase during the eight years that
I was Governor. But I think you have to understand that
every State has its own system and its own way of doing things
with regard to budgeting. Some states don't show in their
budget the same things that others do. Now the truth of the
matter is, in California, I've heard this information around,
that California's budget increased in spite of all our talk
of economy. It did increase, but a great part of California's
budget consists of money that must show in the budget as
income and outgo, because it is collected by the State. But
it is then, this great coercion of the budget, returned direc-
tly in subventions, to school districts, to local government.
In the case of California, when we began, nine years ago,
only half the California budget was in subvention to local
government. When we finished, more than two-thirds of the
California budget was going back to local government and to
the school districts. The actual portion of the budget which
runs the State of California, and over which we had adminis-
trative control or legislation control, for that matter, that
portion of the budget over a period of eight years only in-
creased thirty percent. Inflation alone over that period was
40%, and you add to that the fact that California was one of
the fastest-growing states in the Union, and you have the
situation that in constant dollars, the actual administration
of the State of California was costing less at the end of
eight years than it did eight years before.
Q: Governor, what makes you think that you could knock-off an
incumbent President?
REAGAN: Makes me think I could "knock-off" an incumbent President?
Well, that's going to be something that the voters and our
Party will decide after they've heard both of us and we
have run our campaign in a gentlemanly manner, and they will
make their decision as to who they think should carry the
Party standard.
(more)
FORD - LIBRARY
-3-
Q: Governor, supposing you do "knock-off" an incumbent President,
supposing you do defeat an incumbent President, isn't the
Party going to be so badly divided because of the passions of
the supporters on each side, no matter what you say, that it's
going to be very difficult for you, or the Republican nominee
to win in November?
REAGAN: Well, I think, Lou, that you have to face one thing, that even
if the most united Republican Party that we can muster goes
forward on the behalf of any candidate, you're talking about
20% of the voters. And there's about 40% of the voters out
there of the other Party, many of them disaffected, but the
key to the election, and no Party is going to win without that
other 40% of the voters that are now disenchanted with both
Parties and decline to state. And so I think what has to
happen, is the candidate has to offer a program that is going
to bring back into the political process, those Americans who
are disallusioned and who are not voting. Actually, there's
no need for a Party to be divided. Practicing our "11th Com-
mandment" in 1966 in California, we had a Republican Party that
for two years had been more divided than any Party has ever
been anyplace in this country, and they came together, and the
simple idea is that you campaign on what you believe -- all the
candidates do -- and I'm not convinced that there will only be
two candidates in this race in the Republican Party, and then
you all rally behind the choice of the Party, and go forward
with that choice.
Q: Governor, you're asking your Party to choose between you and
President Ford. Your "11th Commandment" aside, what's wrong
with President Ford?
REAGAN: Well you have made the answer to your question impossible by
your one line, 'the "11th Commandment" aside.' I will not put
aside the "11th Commandment" for anyone.
Q: Governor Reagan, in addition to your California delegation, one
of the biggest of the Republican convention will be that from
the State of New York. Do you plan to make any determined ef-
fort to pick up delegates in New York, particularly considering
that's it's the home state of the Vice President, who says he's
supporting Mr. Ford?
(more)
LIBRAGA GERALD FORD
-4-
REAGAN: Well, I'm sure that I will be represented, and whether I
actively campaign or not in all of them, or whether anyone
could actively campaign in all of the primaries, I'm sure
that I will be represented in all of them, and I'm going to
try to take my message as far and wide as I can, and appeal
to as many people as possible.
Q: Governor Reagan, the President will soon have on his desk
legislation which would, on this energy bill, which would
roll back domestic oil prices, and also, common situs picket
legislation. Would you sign either of these bills, putting
yourself in office a little bit early?
REAGAN: I hope the President will veto both of them. I believe the
energy bill goes backwards as to what we should be doing; it
not only discourages conservation of scarce energy supplies,
it makes it less advantageous for anyone to try and find
new energy supplies, it increases our dependency. on outside
sources, rather than domestic. And the common situs bill,
I think is nothing more than the United States Government
putting itself in the position of forcing compulsory unionism
in an entire industry.
Q: Governor, I hope as a Veteran leader, that you never, that
you don't intend to vote against tax and increases for the
Veterans of the United States, do you?
REAGAN: Well, you're asking about something that I haven't had an
opportunity to look into at all, so I can't answer your question
as yet.
Q: Governor Reagan, Sir, how do you think you can capture the
40% of the people that were dissatisfied to vote Party, given
the fact that some of them have traditions that are considerably
to the left of yours?
REAGAN: Well, some of them may be considerably to the left -- I, as
you know, have never really believed in that "left" or "right"
distinction. I have to believe that, and from going around
the country as much as I have in the last ten months, that the
American people are in a time of discontent. They believe that
government is too big and too intrusive in their lives. They
believe it's too costly, they finally have discovered who is
paying for all of the Federal programs, or all of the govern-
ment programs for that matter, and I think the people are waiting
for some of the things and willing to go forward with some of
the things that will reduce that power and size of government
(more)
FORD
-5-
and make it more responsive to them, and if the polls are
any indication, the people believe the government should
be returned, in a greater extent, to the local level. They
have a greater faith in government at the local level than
they do at the national level.
Q: Governor, when did you finally decide to run?
REAGAN: Well, to put my finger on the exact moment would be rather
difficult, but I can tell you, not very long ago. I haven't
been playing any games; it is a decision that, as I've said
so many times, to so many of you, not an easy decision to
make, not a decision that the average person thinks he would
ever be called upon to make. I wanted all the information
I could get -- I wanted to be as sure as I possibly could be,
and answers to a number of questions, and it has only been
extremely recently that, in my own mind, I felt that I was coming
to this particular moment.
Q: Governor, do you respond to President Ford's challenge and
enter all the primaries?
REAGAN: Well, as I say, I will be represented in all of them. Yes?
Q: Governor, if you can win the New Hampshire primary, will you
satisfied to come close to President Ford?
REAGAN: Whatever primary I enter, and that decision has been made,
I will enter and campaign in the New Hampshire primary and in
the Florida primary, the first two primaries, and in the
New Hampshire primary, I'm just going to do my best to win.
Q: Governor, Senator Percy doesn't seem to have heard about the
"11th Commandment". He's put out a press release that says
that your nomination would be "foolhardy", and lead to a
crushing defeat for the Republicans, just as George McGovern's
nomination was disastrous for the Democrats. Do you have --
he also says you're too far out of the centrist mainstream.
Do you have a reaction to Senator Percy's remarks?
REAGAN: Well, yes, and, I also have his personal assurance that he too
will abide by the "11th Commandment" while he is not in support
of my candidacy, he will campaign in the same way.
Q: Does this then, comply with the "11th Commandment"?
REAGAN: Well, I don't know which came first, his pledge to me, or that.
Maybe he's reformed. I will say this, however. When he says
that I'm not in the centrist position in the Party, I do have
a record, for anyone's inspection, of what we did in the State
of California, and anyone who could point to that record and
(more)
FORD LIBRARI
-6-
suggest that there was anything extreme about any of the posi-
tions that we took, I'm very proud of the record, and will hold
it up for inspection for anyone that wants to see, and I think
it will indicate that it is pretty much in the mainstream of
the thinking of the people of this country, because it was
approved heartily by a State in which Republicans are out-
numbered three-two by Democrats.
Q: Governor Reagan, what are you going to do for Women?
REAGAN: Well, I'm going to continue to support Nancy to the best of
my ability -- I believe I think I understand the point of your
question. You know Will Rogers once said, and I have to do
this, I have to quote him, Will Rogers once said that women
were going to try to become more and more equal to men until
pretty soon, they weren't going to know any more than the men
do. And, I believe that if there are any injustices, if there
are still any inequities with regard to difference in treatment
of men and women, they should be corrected by statute. I think
that they have a place in government, I think they can make a
great contribution to government.
Q: Governor Reagan, your opening remarks in regard to reduction in
Federal spending in every area except military. Yesterday,
the Senate passed a military spending bill of $90 billion.
How much is enough in your view -- are you calling for a massive
increase to achieve what you call the military superiority over
the Soviets?
REAGAN: Well, I think when you get to the defense budget, you have
something different than you have with most other areas of
government. It isn't a case of what you decide to spend in
military. That is based on what you have to spend -- what is
necessary if you are to remain equal in power to any potential
enemies in the world. An so, military spending is virtually
forced on you as a necessity. Now, this does not mean that
we should not continue to look at the military budget, not from
the standpoint of whether we need or do not need the weapons, but
mainly from the standpoint of are we running it efficiently, and
getting the best buys for our dollars. And I think any adminis-
tration should continue to do that. But the military budget as
I say, is forced upon us. It is not something in which you can
just decide whether you want to spend it or not.
(more)
B.
FORD
LIBRARY
-7-
Q: Mr. Reagan, $150 billion, $200 billion, what do you want
to spend?
REAGAN: I didn't say what I wanted to spend. There you have me
in a position in which the answer is very difficult. Because
I think only when you are in that position of command, do you
have access to all the information that is necessary for making
that decision, and obviously, I'm not in that position, and do
not have that information at this moment.
Q: Governor, how do you stand on gun control?
REAGAN: On gun control, I am against the kind of gun control that is
being proposed so much in Congress, that would make it dif-
ficult for the legitimate citizen to own a gun and that which
I feel would do nothing whatsoever to take the gun away from
the criminal. I think that we embarked on a program in Cali-
fornia that is the proper kind of gun control. It has nothing
to do with taking the weapons away from legitimate citizens.
What we did do, is pass a law for one thing that any criminal
convicted of committing a crime, who had a gun in his possession
carried with him at the time of the crime, whether he used it
or not, add five to fifteen years to the sentence. We now have
a law also in California, that says that no judge can take a
criminal convicted of a crime and turn him out on probation
if he carried a gun in connection with the crime, he must go
to prison -- he must serve a mandatory prison sentence. I
think these are the kind of gun controls that we need. It is
naive and foolish to believe that there is anything you could
do in the nature of gun control that would prevent the criminal
from having a weapon. He would simply disarm the citizenry.
Q: Governor Reagan, if the choice were yours to make, whom would
you name to replace Justice Douglas on the Supreme Court, and
also would you tell us what kind of a judicial philosophy you
might have in naming Justices to the Supreme Court? Do you
share former President Nixon's view that so-called "strict
constructionists" should be named to the court?
REAGAN: I don't have any name in mind, at the moment, because it's not
my decision to make, with regard to the appointment that is now
open in the Supreme Court. I do believe that yes, you should
have someone who is a constitutionalist, whose philosophy and
belief is to interpret the Constitution, and not to legislate.
I think there has been too much legislation by the courts, not
only there, but in other areas of the country and in other levels
(more)
SERALD FORD LIBRARY
-8-
of the court, but I would look for the best person I could
find with understanding of the Constitution, and as I say, who
would interpret that Constitution.
Q: Governor, what is your stand on the Equal Rights Amendment?
REAGAN: On the Equal Rights Amendment. I should have quit with the
first answer over there. I originally started out, it sounded
like a very simple thing, and why not? I have to say that as
we progressed, and as I found myself with a position where I
had to know more about it than that, like many others, I do
not believe that a simple amendment, the Equal Rights Amend-
ment, is the answer to the problem. I think that it opens a
Pandora's Box, and could in fact militate against the very
things that women are asking for. I believe the answer is
by statute, that the Constitutional amendment, once in the
Constitution, can be by strict interpretation, used to deny
women many of the advantages they now have. I would prefer
to resolve things by statute.
Q: What advantages?
REAGAN: Well, I think you open up the question then of special pro-
visions in say factory work, industrial work, for employees
that take cognizance of the fact that there are physical
differences between men and women; I think you open up the
whole role of individuals in time of emergency being able to
challenge their own call to duty on the basis that now it
was their Constitutional rights that were being denied be-
others were not being called, and I don't care how some women
may feel about it, but I would hate to see a nation that's
going to rely on women in the combat forces.
Q: Governor Reagan, do you see in the anti-bus movement a special
constituency for yourself?
REAGAN: See in what?
Q: Anti-bus -- school busing of children, forced school busing
of children, a special constituency for yourself?
REAGAN: No, but I have to say this, that I think forced busing has
failed signally in its purpose; it has added to the bitterness
that it was supposed to cure, and has solved none of the prob-
lems of prejudice or bigotry, and when you find that evidently
Coretta King and I are on the same side, that she too is op-
posed to busing, I think we find that it must be pretty wide-
spread among the people -- their objection to it. I think
(more)
&
FORD
LIBRARY
-9-
the greatest definition that I've heard of the evil of forced
busing was made by the very highly respected Superintendent
of Education of the State of California, Wilson Riles, who
himself is black, and Wilson Riles said that he considered
it insulting and demeaning, and I do also, to tell a Negro
child that the only way he can learn something is if you put
him in school between two white kids.
Q: Governor, if the President next week should decide to support
a policy of some aid to New York City, of any kind, would that
become an issue between you and him and the campaign?
REAGAN: This would depend on what kind of program we're talking about.
I don't think anyone wants to see the people, the hard-working,
tax-paying peòple of New York, who have been victimized by
their own political leaders, back over the years, in a way
that lead to this situation, to see them penalized. But any
situation for help to New York must be predicated on a reorgan-
ization that stops the process that has lead to this situation.
We see in New York a very simple situation, that for many years
back, politicians wanting to never say no, but always say yes
to everyone, have been increasing spending in New York City
almost twice as much as the increase in their revenues each
year. They have been creating independent authorities with
bonding power, in which they did not have to ask the consent
of the voters, but then the bonding power was distorted and
abused in that bonds sold to create one-time capital improve-
ments, the borrowed money was used instead on top of the tax reve-
nue to pay for ongoing government expenses. And so we find that
New York City today, in providing the basic services, has a
per capita cost of $1446, all the other major cities in the
United States of a million population or over average less than
half of that -- $670. That has to be corrected as a premise
for any program for helping the New York citizens.
Q: If you should bomb-out in the early primaries, contrary to
your plans, would you withdraw?
REAGAN: If I should "bomb-out" in the early primaries, that's a
hypothetical question, and it's a hypothesis that very frankly
I ruled out in my own mind before I ever stood up here, and
I don't bother to think about that.
(more)
-10-
Q: If we can go back to the New York City question -- what
specific plan do you advocate concerning the New York City
fiscal problem, at what point would you recommend federal
assistance, and in what form?
REAGAN: Well, I can't answer that again, because I have to say that
this is a little bit like the defense question, that until
you have access to all of the information, which I don't
have, I don't think that you can come up with a specific plan.
All I can give you is the generalization, that you do not want
to see distress imposed upon the hard-working people of New York
City who are not to blame for this, but you do want to see that
before anything else is done, that New York City has adopted
a plan that they will not find themselves down the road doing
the same thing over again.
Q: Mindful of the generalization again, what you're saying is that
if New York City did meet these requirements, move toward a
balanced budget, whatever the requirements are, that federal
dollars moving into help New York City would then be alright?
As far as you know?
REAGAN: It may not necessarily be Federal dollars. As I understand
it, there's consideration of nothing but assurance and a
backing by the Federal government of loans that might be made
whatever the solution is, but I would want to look at that
very carefully, and I don't have one in mind myself right now.
Q: Governor, you said that this issue was difficult and compared
it to the defense budget. But certainly nothing about New York
City's finances is very, has a classification stamp on it. You're
running for President, this is a large national issue, why don't
you have the specifics and the details at your command?
REAGAN: Well, because, I don't think that when you are not a candidate
and you're as busy as I have been going around the country,
you have an opportunity to get as deeply into every single
subject that might confront you in the days ahead as you'd
like. And I don't have that answer.
Q: Governor, on the same point, do you intend to go through the
whole primary campaign taking the position that you cannot
make recommendations on the defense budget because you don't
have access to information?
REAGAN: Well, now wait a minute. When you specify defense, let me say
I will have positions, of course, and will be speaking in detail
on those in the months ahead. I must say, however, in that
particular area, one always has to face the fact that there are
facts not known to you and which cannot be known to you because
(more)
FORD LIBRARY
-11-
of classification, and this is always, must be kept in mind as
a reservation about any opinion that you might render. No,
I will be taking positions. First of all, as I've said before,
I'll take one flat position -- I don't believe that the United
States can afford to be second to anyone in the world militarily.
There is no such thing as second -- if you're second, you're
last.
Q: Governor, you say "second, you're last" -- would this also
apply to you if you took the Vice Presidential slot?
REAGAN: I have given no consideration to that -- I'm not interested
in that.
Q: Governor, will you support whoever the Party's nominee is,
and if your candidacy is as healthy as you say, would it also
be healthy if some other people would enter the primaries
against President Ford?
REAGAN: Well, as I said, I would not be surprised if others did, now
that someone has broken the ice. This is a part of the "11th
Commandment", that you submit yourself to your Party's voters
and then you'll abide by their decision and rally behind the
winner.
Q: Governor, what is your reaction to the recent disclosures that
the FBI (tape ran out)
REAGAN:
is news, the paper in the news this morning, and I've had
no opportunity to read the paper as yet, all I saw was the
headline, and haven't had a paper in my hand to find out
what those revelations or what that story is.
Q: Now you have said that there will probably be other Presidential
candidates
REAGAN: No
Q:
besides Nelson Rockefeller, who do you think it will be?
REAGAN: Well now, I didn't say besides him, and I didn't say probably.
I said that possibly, and I would not be surprised if there
were others. I don't know that there are going to be others,
I don't know whether it's going to be probable, and I'm going
to make no speculation as to who they might be.
Q: Thank you, ladies and gentlemen.
REAGAN: Gentlemen, the time is up.
####
Citizens for Reagan
For President
Sen. Paul Laxalt
CONTACT: LYN NOFZIGER
EMBARGOED FOR RELEASE UNTIL
Chairman
202-223-8560
9:30 a.m., Nov. 20, 1975
John P. Sears
Exec. Vice Ch.
STATEMENT BY THE HON. RONALD REAGAN
George Cook
NOVEMBER 20, 1975
H.R. Gross
Louie B. Nunn
Thank you for coming.
Mrs. Stanhope C. Ring
Henry Buchanan
I have called this press conference to announce that I am a
Treasurer
candidate for the Presidency and to ask for the support of all Americans who
share my belief that our nation needs to embark on a new, constructive course.
I believe my candidacy will be healthy for the nation and my party.
I am running because I have grown increasingly concerned about the course
of events in the United States and in the world.
In just a few years, three vital measures of economic decay--inflation,
unemployment, and interest rates--have more than doubled, at times reaching
10 percent and even more.
Government at all levels now absorbs more than 44 percent of our personal
income. It has become more intrusive, more coercive, more meddlesome and less
effective.
Our access to cheap and abundant energy has been interrupted, and our
dependence on foreign sources is growing.
A decade ago we had military superiority. Today we are in danger of being
surpassed by a nation that has never made any effort to hide its hostility to
everything we stand for.
Through detente we have sought peace with our adversaries. We should
continue to do so but must make it plain that we expect a stronger indication
that they also seek a lasting peace with us.
(MORE)
LALD FORD LIBRARY
2021 L St., N.W., Suite 340, Washington, D.C. 20036
Phone: 202 / 223-8560
page 2
In my opinion, the root of these problems lies right here--in Washington, D.C.
Our nation's capital has become the seat of a "buddy" system that functions for
its own benefit--increasingly insensitive to the needs of the American worker
who supports it with his taxes.
Today it is difficult to find leaders who are independent of the forces
that have brought us our problems--the Congress, the bureaucracy, the lobbyists,
big business and big labor.
If America is to survive and go forward, this must change. It will only
change when the American people vote for a leadership that listens to them,
relies on them and seeks to return government to them. We need a government
that is confident not of what it can do, but of what the people can do.
For eight years in California, we labored to make government responsive.
We worked against high odds--an opposition legislature for most of those years
and an obstructive Washington bureaucracy for all of them. We did not always
succeed. Nevertheless, we found that fiscal responsibility is possible, that
the welfare rolls can come down, that social problems can be met below the
Federal level.
In the coming months I will take this message to the American people. I
will talk in detail about responsible, responsive government. I will tell the
people it is they who should decide how much government they want.
I don't believe for one moment that four more years of business-as-usual in
Washington is the answer to our problems, and I don't think the American people
believe it either.
We, as a people, aren't happy if we are not moving forward. A nation that
is growing and thriving is one which will solve its problems. We must offer
progress instead of stagnation; the truth instead of promises; hope and faith
FORD
instead of defeatism and despair. Then, I am sure, the people will make those
decisions which will restore confidence in our way of life and release that
LIBRARY
energy that is the American spirit.
###
THE PRESIDENT FORD COMMITTEE'S REACTION TO R. REAGAN ANNOUNCEMENT
November 20, 1975
Despite how well Ronald Reagan does or does not do in the
early primaries, the simple political fact is that he cannot
defeat any candidate the Democrats put up. Reagan's constituency
is much too narrow, even within the Republican Party.
Now that he has finally ended his indecision and declared
his candidacy, it does nothing to change our plans to run an
aggressive, grassroots campaign for President Ford.
Although former Governor Reagan's announcement was not
unexpected, it is disappointing to many Republicans. While not
unmindful of his ability, he does not have the critical
national and international experience that President Ford has
gained through 25 years of public service, first in the House
of Representatives, then as Vice-President and as President.
We have an incumbent president who is doing an effective
job in dealing with the tough problems confronting our nation.
I am confident that Republicans throughout the entire
nation recognize this fact and overwhelmingly support the
President.
The President Ford Committee is a broad-based group
working for President Ford's nomination. We want a united
party going into the General Election. Any motion against
unity is counter-productive and damaging to our prospects
next November.
GERALD FORD LIBRARY
November 24, 1975
MEMORANDUM FOR:
BO CALLAWAY
FROM:
FRED SLIGHT
SUBJECT:
Reagan Newspaper Editorials
I have completed a brief analysis of Ronald Reagan's weekly
newspaper column and find that throughout his editorials, he has
addressed a variety of subjects involving questions of policy,
types of programs currently in action, direction of government in
the future, etc. Only in several of these editorials has Reagan
actually discussed or directed his criticism directly at the
President. In general, his commentary has referred to the govern-
ment or to the United States, as a nation.
On the domestic issues, Reagan's criticism of the President
has focused primarily on economic matters. His most direct challenge
has been to the President's budgetary program. It is Reagan's con-
tention that it is poor economic policy to grant a rebate or a
tax cut to taxpayers, while at the same time refusing to insist on
cuts in existing and proposed Federal budgets. The President's re-
cent $28 billion tax cut coupled with a $28 billion cut in Federal
sponding would seem to address this criticism very effectively.
In a second domestic area, Reagan has criticized the Pres-
ident for his failure to veto the pay increase that Congress voted
for itself, and for senior governmental officials. He went on to
add that as a result, the President "blew" a golden opportunity to
both strengthen his position with the Congress, and to show his con-
cern for the economic plight of many Americans.
In the area of foreign affairs, Reagan's strongest direct
criticism of the President involved the latter's failure to meet with
Soviet author Alexander Solzhenitsyn. Reagan cited Ford's fear of
endangering detente as his motive for snubbing the Soviet author.
Reagan further suggested that Solzhenitsyn's concerns should have
been addressed directly to the President, and in turn, the President
should have listened carefully to the expatriot's expression of
viewpoints.
Reagan indirectly criticized the President by finding fault
with Secretary Kissinger's handling of the Turkish and Panamanian
problems. Initially, Reagan attacked Congress for their embargo of
FORD & LIBRARY
-2-
arms to Turkey. However, he felt that this was their way of
punishing both the President and Kissinger for their support of
detente on the one hand, and the Solzhenitsyn imbroglio on the other.
With regard to Panama, the former California Governor totally dis-
agrees with Kissinger's plan of negotiation concerning the gradual
turning over of control of the Canal to Panama. Reagan firmly
believes that acquiescence to the dictatorship in Panama would lead
to a total takeover of the Canal, which in turn would have a dis-
astrous effect on our economy, and would also have ramifications
on national security.
I currently have on file each of Reagan's editorials (except
one) for the period of January 24 through November 17. The missing
October 3 column should be obtained within the next two weeks.
With his official announcement yesterday, these articles have ter-
minated. These items may be very helpful in keeping Reagan "honest"
once he is drawn out into the open after the first of the new year.
CC: Stu Spencer
Peter Kaye
bcc: Bob Marik
FORD is LIBRARY 070830
November 25, 1975
Our Opinion
Nashua Telegraph
Mr. Reagan's Record
Ronald Reagan, or so the ultra-
billion - a more than 100 per cent
conservative legend runs, brought
increase.
the yeasty state of California to the
While Ronald Reagan was gover-
brink of perfection during his two
nor of California the state saies tax
terms as governor.
was increased from. 4 per cent to 6
THE WASHINGTON POST
December 9, 1975
Rowland Evans and Robert Novak
Ronald Reagan's
'$90-Billion Scheme'
Although Ronald Reagan should be
and was enchanting conservative
starting his challenge for the Republican
audiences. Nobody in his campaign con-
presidential nomination unencumbered by
sidered it a problem.
the thorny issues plaguing President Ford,
But outsiders did. Dr. Martin Anderson
he needlessly carries one heavy burden
of Stanford University's Hoover Institute,
that has become the secret worry of his
preparing to join Reagan fulltime in
FORD & LIBRAR
STATEMENT DECEMBER 11, 1975
The poll obviously reflects the publicity which Ronald
Reagan received from his announced candidacy.
As soon as voters find out the record behind his rhetoric
and are able to compare it with the President's solid
accomplishments in office, the results will be much different.
We are confident this will happen before the first
primary election -- February 24 in New Hampshire.
FORD is Q7vwra LIBRARY
THE WASHINGTON POST
December 12, 1975
That means the true per-
soon as voters find out the
Reagan
centage for each candidate is
record behind the rhetoric.
95 per cent certain to be not
and are able to compare it
more than 6 points higher or
with the President's solid
lower than the figures given in
accomplishments in office, the
Surges
the preceding table.
results will be much dif-
Gallup said the shift in
ferent."
standings of the rival
Privately. many of Mr.
Republicans was the most
Ford's supporters conceded.
In Poll
dramatic change reflected in
as former Secretary of
his poll since Rockefeller's
Defense Melvin R. Laird said,
remarriage in 1963 sent him
that the poll "certainly is not
spinning below Goldwater in
helpful.' Plans were repor-
Tops President
their race for the 1964
tedly being discussed to
nomination. Another com-
launch a strenuous counter-
By 8 Points
parable, but temporary. drop
attack on Reagan's record in
came after the 1969 Chap-
California when the former
paquiddick incident involving
governor begins active
In GOP Survey
Sen. Edward M. Kennedy (D-
campaigning in the primaries
Mass.).
in January.
By David S. Broder
Neither Gallup nor any
At the Reagan headquar-
other pollster contacted by
ters. however, the poll news
Washington Post Staff Writer
The Washington Post could
was taken as confirmation
Challenger Ronald
venture a guess as to what
that the challenger's cam-
Reagan has surged ahead
"cataclysmic" event would
paign is well ahead of
of President Ford as the
account for the sudden drop in
schedule.
choice of Republican
Mr. Ford's support or the
surge in Reagan strength
John P. Sears. the campaign
FORD
ORLANDO SENTINEL STAR
December 2, 1975
Reagan 'Clean Sweep' Predicted
TALLAHASSEE (P) - With delegate selection rules Nov. 22, three to the leader in each of the
Republicans adopting winner- rejecting proportional representa- 15 congressional districts and five
take-all delegate selection rules, tion according to each candidate's more split according to the
ABRARY
The Harris Survey
For Release December 4, 1975
AMERICANS WILLING TO CHANGE LIFESTYLE
By Louis Harris
If faced with a choice between a more modest lifestyle--buying fewer products, not raising their
standard of living, working fewer hours, receiving lower pay--and the prospect of continued inflation, shortages
and repeated recessions, a 77-8 percent majority of the American people would opt for a very different style of
life in this country.
A majority offers the following main reasons for this choice: "It is better to change the way we live
than to risk economic trouble, "such a change is the only way to cut down inflationary pressures,' "we don't
need all we now buy to still live well" and "we're too materialistic, spoiled and waste too much." Under the
pressure of the energy crunch and inflation, there are real signs that the era of unlimited material acquisition
in America may well be coming to an end.
A substantial, 61-23 percent majority thinks it is "morally wrong" for the people of the United States
who comprise 6 percent of the world's population, to consume an estimated 40 percent of the world's output of
energy and raw materials. Plus, the public reports that it is ready to undertake a number of drastic cutbacks in
consumption to correct what 68 percent feel are "wasteful" buying habits.
To reduce grain and meat consumption, a 91-7 percent majority is willing to "have one meatless day a week,"
an identical 91-7 percent would agree to "eat more vegetables and less meat for protein" and a 78-15 percent majority
would agree to "stop feeding all-beef products to pet animals."
--A 90-7 percent majority would be willing to "do away with changing clothing fashions every year," and
a 73-22 percent majority would agree to "wear old clothes, even if they shine, until they wear out."
--In housing, people appear to be ready for quite radical changes: By 73-19 percent, a majority would
favor "prohibiting the building of large houses with extra rooms that are. seldom used"; a 66-27 percent majority
would support "doing away with second houses where people go weekends and vacations"; a significant 57-34 percent
majority would like to see it "made much cheaper to live in multiple-unit apartments than in single houses"; an
86-8 percent majority would support "giving home owners tax cuts for better insulating their homes."
It is apparent that much of the country is prepared to abandon some of the thrust for luxury housing and
to settle for multiple-unit dwellings in the future.
--The paper and packaging area is also one that the public views as being filled with waste. By 92-5
percent a nearly unanimous public reports it would be willing to "reduce the amount of paper towels, bags, tissues,
napkins, cups and other disposables to save energy and to cut pollution." A 90-7 percent majority would support
"cutting down sharply on the plastic bags and packaging that most products are sold in," and an 83-9 percent majority
would opt for "using wood and natural fibers for packaging products."
--In the automotive area, a 92-5 percent majority would be willing to "eliminate annual model changes in
automobiles," and a 79-13 percent majority would agree to "drive cars to 100,000 miles before junking them."
--Significantly, by 82-11 percent, the American people would back steps to "sharply reduce the amount of
advertising urging people to buy more products." If taken literally, of course, such a development could seriously
affect the vast marketing and merchandising structure that has grown up in this country and in the modern world.
This public attitude could have a major impact on commercial radio and television as well as newspapers and magazines.
To see just how serious these anti-materialistic feelings of the American people are, the Harris Survey
posed two likely consequences of cutbacks in consumption of physical goods--shorter hours and a shorter work week
on the one hand, and less pay on the other:
--When faced with the argument that "if people buy less, then less will be produced, and that could mean
fewer jobs," a decisive 68-21 percent majority said they would be willing to work shorter hours to share the work
that would remain.
--But by 48-40 percent, a narrow plurality balks at the notion of taking a cut in pay for their shorter work
week. Among union members, a cut in pay for less work meets with a closer 48-43 percent rejection.
--And when the alternatives are posed as "a very different style of life in America--buying fewer products,
not expanding our standard of living, not working as long hours or weeks and having less income" or "higher inflation,
more shortages and more recessions, by 77-8 percent, the American people opt for a change in lifestyle.
If only half of the changes that people seem to favor in this latest Harris Survey became reality in the
next five years, lifestyles in America will have undergone a radical alteration. Probably the major change would be
a burgeoning of service industries that are essentially dependent on people rather than on raw material power.
What we must ask is whether those leaders running the many institutions in this country have begun to anticipate
the impact of such change.
-OVER-
FORD
GERALD
LIBRARY
-2-
TABLES
The Harris Survey recently asked a cross section of 1,497 adults nationwide:
"One answer to the problem of high U.S. consumption suggested by some people is that as a nation we cut back on
some of the things we buy. Let me ask you how much you and your family would be personally willing to cut back
on some of the things you now buy and do in order to reduce the proportion of the world's energy and raw materials
we consume. Would you be willing to cut down a lot, only somewhat or hardly at all?"
WILLINGNESS TO CUT BACK ON PURCHASES FOR OWN FAMILY
Willing to Cut Back
Only
Hardly
A Lot
Somewhat
at All
Not Sure
%
%
%
%
Nationwide
31
54
11
4
By Sex
Men
27
58
12
3
Women
34
51
10
5
By Occupation
Professional
38
51
8
3
Executive
28
61
9
2
Skilled labor
30
53
13
4
White collar
30
57
11
2
Then, the Harris Survey asked about specific cutbacks in consumption: "Now let me ask you about certain specific
areas which have been suggested for people to cut down on the amounts they consume. Would you personally be willing
or not to (READ LIST)?"
SPECIFIC CUTBACKS IN CONSUMER PURCHASES OF PRODUCTS
Willing
Not Willing
Not Sure
%
%
%
Have one meatless day a week.
91
7
2
Eat more vegetables and less meat for protein.
91
7
2
Stop feeding all-beef products to pet animals.
78
15
7
Do away with changing clothing fashions every year.
90
7
3
Wear old clothes, even if they shine, until they wear out. 73
22
5
Prohibit the building of large houses with extra rooms that
are seldom used.
73
19
8
Do away with "second homes" where people go on weekends and
vacations.
66
27
7
Give homeowners tax cuts for better insulating their homes. 86
8
6
Make it much cheaper to live in multiple-unit apartments
than in single homes.
57
34
9
Reduce the amount of paper towels, bags, tissues, napkins,
cups and other disposables to save energy and curb
pollution.
92
5
3
Cut down sharply on the plastic bags and packaging that most
products are sold in.
90
7
3
Use wood and natural fibers for packaging products.
83
9
8
Eliminate annual model changes in automobiles.
92
5
3
Drive cars to 100,000 miles before junking them.
79
13
8
One consequence of lowered consumption could be fewer jobs, requiring work sharing, so the cross section was asked:
"Now it will be argued that if people buy less, then less will be produced and that will mean fewer jobs. One answer
suggested to this problem is to have people work fewer hours a day and a shorter work week. Would you (or head of
household) be willing or not to work shorter hours and a shorter work week?"
However, when it comes to receiving less pay, a 48-40 percent plurality balked. The Harris Survey also asked:
"Suppose shorter hours and a shorter work week meant less pay. Would you (or head of household) then be willing to
work shorter hours and shorter weeks or not?"
WILLINGNESS TO WORK SHORTER WORK WEEK
WILLINGNESS TO WORK SHORTER WORK WEEK IF RECEIVE LESS PAY
Total Public
Total Public
Union
%
%
%
Willing
68
Willing
40
43
Not willing
21
Not willing
11
Not Sure
FORD
48
48
Not Sure
12
9
GERALD
-MORE-
LIBRARY
-3-
TABLES (cont'd)
Finally, the Harris Survey asked the cross section:
"Of course, what we have asked you about here would mean a very different style of life in America. It would
mean buying fewer products, not expanding our standard of living, not working as long hours or weeks and having
less income. But the alternative might mean higher inflation, more shortages and more recessions. If you had
to choose between those two--a change in lifestyle or the risk of more inflation and more recessions--which would
you choose?"
CHANGE IN LIFE STYLE VS. MORE INFLATION AND MORE RECESSIONS
Total Public
%
Change in Lifestyle
77
Risk of more inflation and
recessions
8
Not Sure
15
Copyright 1975 by the Chicago Tribune
World Rights Reserved.
GERALD LIBRASY ? FORD
1
.December 22, 1975
TO: BOB MARIK
FROM: FRED SLIGHT
F.Y.I.
LIBRARY GERALD ? FORD
THE WASHINGTON POST
December 19. 1975
The Washington Merry-Go-Round
Reagan Hires Former Nixon 'Spy'
By Jack Anderson
paign when his spy activities hit the
and Les Whitten
headlines. He resigned under fire.
Ronald Reagan has signed on a key
Now Reagan has brought him back into
member of a Nixon campaign "spy" team,
politics. At age 34, Rietz is a shrewd
Kenneth Rietz, and assigned him a major
political operator, who handles special
FORD d LIBRARY
December 30, 1975
MEMORANDUM FOR:
FROM:
FRED BO CALLAWAY SLIGHT 3008
SUBJECT:
Reagan's Proposed $90 Billion
Plan
For your information, I attach an outline listing of the specific
programs and general areas affected by Reagan's proposed reduction
in the Federal budget for FY '76.
The categories are Reagan's own as are the dollar amounts "saved"
which are indicated in parentheses. The programs themselves are taken
largely from the Stout, Ottenad, and Buchanan articles and encompass
both "Plan I" and the revised "Plan II". Noone outside the Reagan
campaign, except selected members of the media, apparently have seen
either of these proposals.
I am now seeking to identify Federal outlays to New Hampshire and
Florida for these categories, however the complexity of this task
combined with the very short time frame in which we have to operate
is not very encouraging for obtaining specific dollar amounts.
Attachment
CC: Stu Spencer
Bob Marik
Peter Kaye
SPECIFIC PROGRAMS & GENERAL AREAS
AFFECTED BY PROPOSED REDUCTIONS & TRANSFERS
I:* Education, Manpower & Social Services ($13.7 billion)
-- Elementary education
-- Secondary education
-- Vocational education
-- Head Start program
-- Full range of "social services" (including total elimination
of some special rehabilitation efforts for the severely re-
tarded and those with cerebral palsy)
-- Federal-State Employment Service (totally eliminated, including
$50 million in special funds to help veterans find jobs)
-- Meals for elderly (some 200,000 persons receive one/day)
II. Community & Regional Development ($5.5 billion)
-- Community Action Agencies
-- VISTA
-- Legal services
-- Economic Development Administration
-- Community Services Administration
-- Regional Action Planning Commission
III. Commerce & Transportation ($10 billion)
-- Mass transit
-- Postal Service subsidies
-- Airlines, ship operators and builders, & airport subsidies
-- Non-interstate highway consturction
-- Army Corps of Engineers (suspend most domestic projects of
Corps)
-- Bureau of Reclamation
-- Soil Conservation Service
IV. Income Security ($22 billion)
-- Food Stamps program
FORD
-- Aid to Families with Dependent Children program
-- School lunch program
-- Certain housing assistance for the needy
GERALD
LIBRARY
-- Certain funds for unemployment benefit
V. Law Enforcement & Justice ($1 billion)
-- Law Enforcement Assistance Administration (totally eliminate)
-- Legal Services Corporation (erase current plans to create agency)
Specific Programs
Transfers
Page Two
VI. Revenue Sharing ($6.3 billion)
-- Cut program altogether
VII. National Defense ($2 billion)
-- Military personnel pensions (require employee contribution to
retirement fund -- initial savings of $2 billion would not lead
to a net reduction as savings would be applied elsewhere)
VIII. Health ($10.3 billion)
-- Medicaid
-- Hospital construction
-- Health service scholarships
-- Grants and contracts for medical schools' special training
and education funds
-- Grants to state-administered centers which provide maternal
and child health care, family planning services, alcohol and
drug abuse treatment, migrant, and mental health care
FORD is LIBRARY
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
UNEMPLOYMENT # 1
(:60 Radio)
V.O. MAN:
Governor Reagan, it's well known in this country
that as unemployment goes up
(Fade under)
V.O. ANNOUNCER:
An important part of Ronald Reagan's campaign is
the Citizens' Press Conference which gives the
people a chance to ask the questions
V.O. MAN:
Do you have any plans for full employment in this
country?
REAGAN:
Yes, there should be a plan, and I think there should
be measures to help those who bear an unfair burden
of the recession by being involuntarily unemployed.
But I think the long range solution is an end to the
40 years of the new philosophy of economics that has
told us we can spend our way to prosperity and that
a deficit doesn't hurt us.
SFX:
Applause
REAGAN:
The long range answer to the unemployment and recession
that beset us is to end deficit spending and balance
the budget.
This is the single cause of inflation and inflation
is the cause of the recession.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
FORD & QERALO LIBRARY
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
GOVERNMENT
(:60 Radio)
SFX:
Applause
V.O. ANNOUNCER:
Recently, Ronald Reagan gave a group of citizens in
Conway his views on the roll of government.
REAGAN:
Politicians in Washington are slow in catching on to
something that people out in the states feel every
day. That's a reawakening of the American spirit of
independence and self reliance.
I think the people of this country today want more
than anything for government to get off their backs
and out of their pockets.
SFX:
Applause
REAGAN:
And I think they want government closer at hand, not
far away in the hands of a self anointed elite in the
nation's capitol.
Some jobs only the Federal Government can do. National
Defense, for example, is one of them. But domestic
programs should be managed at the local level where we
can do the job most efficiently.
The closer the program is to the people who pay for it,
the more they will take an active interest in it.
Our need is for a government that is confident not of
what it can do for the people, but of what the people can
do for themselves.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
LISRARY GERALD R. FORD
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
INFLATION
(:60 Radio)
REAGAN:
Today, governments, federal, state and local, are
taking more than 44c out of every dollar earned by
the people of this country, and Washington is getting
the lion's share.
No nation in history has ever imposed such a burden
on its people and long survived, but even this
(Fade under)
V.O. ANNOUNCER:
Ronald Reagan discusses one of our most serious
problems at an upstate Citizens' Press Conference
REAGAN:
Washington's refusal to operate its affairs as you and
I have to operate ours, making income and outgo match,
causes the run-away inflation that we've known for
these last several years
which is the cruelest tax
of all.
It robs you of your savings.
It makes a mockery of the stable-fixed income that has
been promised to retired citizens.
It is time for the federal government to adopt a
schedule for balancing the budget so that the people
know that the dollar next month will buy as much as
it did last month and the months before.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
I
1/23/76
GERALD
LIBRARY
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
SOCIAL SECURITY
(:60 Radio)
V.O. ANNOUNCER:
At a recent Citizens' Press Conference, Ronald Reagan
talked about a problem of concern to retired persons.
REAGAN:
I know that some of you here today paid-in for months
and years into the Social Security Program, in the
belief that you'd have a monthly benefit check as long
as you live.
Now even Washington is admitting that there's a great
imbalance in Social Security.
It's been as badly handled as all their other money
affairs, but any reform must have as its first priority
the guarantee that those who must depend on Social
Security for their livelihood will continue to receive
their monthly check and that their benefits will not
decline in purchasing power but will keep pace with
inflation.
It is time for the Federal Government to adopt a
schedule for balancing the budget so that the people
on a fixed retirement income know that the dollar
next month will buy as much as it did last month and
the months before.
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
1/23/76
FORD
GERALD
GERALO
LIBRAST
LIBRARY
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
TAXES
(:60 Radio)
V.O. ANNOUNCER:
It happened at one of Ronald Reagan's Citizens'
Press Conferences.
A small boy stood up and
(Fade under)
V.O. BOY:
I'm from Lancaster, New Hampshire. I think the
taxes should be lower because I don't think all
that money goes to good use.
SFX:
Applause
REAGAN:
You've just got your answer right there, son, and
I tell you, I wish you were old enough to go to
Congress because you're talking sense.
SFX:
Laughter
REAGAN:
You bet. There is too great a percentage of the
people's earnings being taken by governments at all
levels in this country.
But I believe that it is time for a study in this
country that would set a limit on the percentage of the
people's earnings that can be taken by government
without the people's consent.
That only in time of emergence would they vote an
increase in it.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
is
FORD
1/23/76
GERALD
LISA
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
UNEMPLOYMENT # 2
(:60 Radio)
V.O. ANNOUNCER:
Here's another question for Ronald Reagan asked the
other day at a Citizen's Press Conference.
V.O. MAN:
For quite some time, 8% of the labor force has been
without work. The present administration is apparently
mistaken in its belief that the economy can correct
itself.
If elected President, what steps would you take to cut
back the persistent 8% unemployment?
REAGAN:
The private sector is the source of jobs and I believe
that far more could be done if the Federal Government
would explore the possibilities while we're fighting
recession, as well as inflation, of where tax incentives
could be used to persuade industry to put on more people.
But the only answer of any duration to unemployment, to
recessions of the kind we're going in, is going to be
the elimination of inflation.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
1.
FORD
OTHER
LIBRARY
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
FOREIGN AID
(:60 Radio)
V.O. ANNOUNCER:
Ronald Reagan was asked this question at a Citizens'
Press Conference he held recently in Whitefield.
(Fade under)
V.O. MAN:
Governor, we've been spending a lot of our money: billions
and billions of dollars every year on aid to foreign
countries. I'd like to know, what are your views
on this?
REAGAN:
I think that with our foreign aid we've been very
foolish. We're a great and a generous country and
we've done some pretty wonderful things that we're
not getting credit for.
I think that if our foreign aid over the last few
decades had been dedicated more to exporting American
know-how and telling them how to solve some of their
own problems, instead of making them dependent on us
It's like feeding a deer up in the woods. If you feed
him long enough he'll never be able to take care of
himself again, and that's what we've done to an awful
lot of people in the world.
And I think we need some more common sense in the
application of foreign aid.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
OFFICE
LIBRARY
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President: Robert C. Moot. Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
January 24, 1976
MEMORANDUM FOR:
BO CALLAWAY
FROM:
BRUCE WAGNER
RR
SUBJECT:
REAGAN RADIO COPY (NEW HAMPSHIRE)
Attached, please find Ronald Reagan's :60 radio copy
being used in New Hampshire. We have tapes if you
want to listen.
This advertising uses the local Citizens' Press Conferences
and is just about what we had anticipated in terms of
style and content.
My guess is that the television advertising will be similar.
The baseline ("he'll provide the strong, new leadership
America needs") appears to be an appropriate claim for
Mr. Reagan, given available research and judgment.
While the copy ideas are simple and straightforward,
the specific copy presentation is somewhat garbled due
to the fact that Reagan is speaking extemporaneously and
loses his syntax on occasion.
Finally, we don't see any hint of a major difference with
the President over the issues in this copy.
We'll keep you advised as we develop more information.
CC: Stu Spencer
Bob Marik
Fred Slight
is
Bob Visser
FURD
Peter Dailey
Peter Kaye
GERALD
LIBRARY
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
DEFENSE
(:60 Radio)
V.O. ANNOUNCER:
An important part of Ronald Reagan's campaign are
the Citizens' Press Conferences which give the
people a chance to ask the questions.
V.O. MAN:
As President, how would you deal with the Congressional
Democrats who are calling for still further cut-backs
in Defense spending?
REAGAN:
Well, here again is where I believe a President must
take his case to the people. And, the people must
be told the facts. I think the people will not make
a mistake if they have the facts.
Today there's confusion. None of us are quite sure
what the situation is. We hear someone saying,
"Oh, they're just saying that to get their budget
up" and someone says something else.
But the one thing we must be sure of is the United
States must never be second to anyone else in the
world in military power.
SFX:
Applause
REAGAN:
But the purpose of weapons is not to go to war. The
purpose of weapons is to convince the other fella that
he better not go to war.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
ALLO FORD LIBRAR
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
GUN CONTROL
(:60 Radio)
V.O. ANNOUNCER:
Here's another question for Ronald Reagan... (Fade under)
V.O. WOMAN:
Since New Hampshire is a supporting state what
about your gun control?
REAGAN:
I am against the kind of gun control that is being
talked in the Congress of the United States.
I see it as only something that would make it difficult
for an honest citizen to own a gun, but would do nothing
at all to impede the criminal in his getting a gun.
I think the type of laws that we had in California
that we instituted while I was Governor, and one
that we recommended that now has been passed, control
the criminal in the use of the gun.
And to do this, we passed a law that anyone convicted
of a crime if he had a gun in his possession when
he committed the crime, whether he used it or not,
you can add five to fifteen years to his sentence.
I think this is the proper approach, but I don't
think you're going to serve any good purpose at all
in disarming the honest citizens and leaving the other
ones armed.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
is
TOND
GERALD
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
NUCLEAR POWER
(:60 Radio)
V.O. WOMAN:
Mr. Reagan, in light of the recent upsurge of
interest in the energy proposals for this country
(Fade under)
V.O. ANNOUNCER:
All over our state, Ronald Reagan has been answering
your questions like this one
V.O. WOMAN:
I'd like to know how you feel about nuclear power.
REAGAN:
I think it offers us the greatest opportunity to
meet our energy shortage and to get out from under
the monopolistic control of the OPEC nations.
SFX:
Applause
REAGAN:
But with regard to the safety factor, the truth is
that danger of a nuclear fatality in a nuclear power
plant is about one in 75 million.
The one accident involving a nuclear power plant for
the surrounding area is one in 5 billion.
I think the case has been made for the safety of
nuclear power plants, and I think we absolutely
have to have them if we're going to have clean air
and if we're going to have to add the energy this
country needs.
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
BERRLY FURD LIBRARY
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Botm
14
Part I-Wed., Jan. 28, 1976
Los Angeles Times
Reagan Disparages Own Funds Shift List
as 'Some Stuff the Economists Gave Me'
BY RICHARD BERGHOLZ
would involve persuading Congress to give up the current
Times Political Writer
revenue yield and persuading the states that this was the
CHARLOTTE, N.C.-Ronald Reagan said Tuesday that
proper way to meet their own new costs.
he had had no intention last September of providing de-
"There might have to be a bridge of continued federal
tails concerning his plan to shift certain federal programs
funding until the people (in the states) decide," Reagan
to the states.
said.
When asked how as President he would balance the
The Miami Herald, Jan 25, 70
Why Go to Chipley or Live Oak?
Callaway Courts Country Cousins
By TOM FIEDLER
Herald Staff Writer
"There is no question in my
mind," Callaway says, "that we will
CHIPLEY, Fla. - Howard (Bo)
win --- and it will be a delicious
Callaway, the drawling architect of
President Ford's national election
CAMPAIGN
win because of everything going
campaign, stood slump-shouldered
against us - in New Hampshire. I
and weary in the flashing glare of
'76
say we'll win catagorically.
He told the kaffeeklatches, farm-
the Chipley Motel-Restaurant sign.
ers, supporters and newsmen across
At the end of his three-day cam-
North Florida that the same mo-
paign through North Florida in such
mentum can be achieved in this
places as the Dixie Dew Restau-
To fill whatever luils might de-
state.
rant, the Gadsden County Farm Bu-
velop in the campaign effort, Calla-
"I BELIEVE like Vince Lombardi
reau and this Panhandle town res-
way has lined up Treasury Secre-
did that his team (the Green Bay
taurant, the President's campaign
tary William Simon, Sen. John
Packers) never lost a football game,
manager was ready to admit two
Tower (R., Texas) and popular San
even though the clock sometimes
things:
Diego Mayor Pete Wilson to stalk
ran out while they were behind,"
First, Republicans in such towns
primary votes for the President.
Callaway told a breakfast audience
as Chipley, Quincy, Live Oak and
A large chunk of the Florida bud-
in Tallahassee.
Lake City (not to mention Pensaco-
get - which Ford Florida campaign
"We'll win in Florida if we don't
la. Fort Walton Beach and Talla-
official Oscar Juarez says will be
run out of time."
hassee) are about as rare as auto
"close" to the $954,000 federal
The key to this victory, according
spènding limit - will be devoted to
dealerships that don't seil tractors
to Callaway's strategy, will be his
or natives who don't say "Co-
at least two direct mailings. A simi-
ability to persuade the wavering
lar chunk will be spent on media
Cola.".
Florida Republican to discard ste-
advertising in the closing weeks.
reotyped impressions of Ford as an
"WE HAD A MASS mailing to all
amiable but ineffective, if not bum-
WHATEVER AMOUNT remains
the Republicans in one county,"
bling, president and look instead at
will be devoted to a person-to-per-
said a young Ford aide, Michael
his record.
son telephone and walking effort at
Carr, while explaining how the
Similarly, he urges them to look
the precinct level orchestrated by
campaign intended to bring the
beyond Reagan's polished speech
U.S. Rep. Lou Frey Jr. (R., Winter
Ford message to voters before the
delivery and demand that he pro-
Park), Ford's Florida campaign
March 9 presidential primary.
vide solid solutions to the problems
manager.
To which Callaway quipped:
he attacks.
"I would like to have said that in
"Both letters came back stamped
"I think President Ford will com-
some way or another," says Juarez,
'undeliverable.'
pare favorably against Gov. Reagan
"that we touched every Republican
Second, and perhaps more signifi-
on every point - except speech-
in the state of Florida by March 9. I
cant, of Callaway's admissions:
think we can."
making," Callaway says.
What few Republicans there are in
The common theme running
But whether "touching" Florida's
these Democratic bastions are being
through each impromptu presenta-
GOP voters will be enough to un-
daily baptized in the fiery sermon-
seat favorite Reagan remains a big
tion has Ford depicted as the calm,
izing of Ronald Reagan disciples.
question. Reagan's Florida cam-
strong, silent leader who listens to
Most, even Callaway concedes, are
paign manager, effusive Chevrolet
ripe for conversion.
dealer Tommy Thomas, has travel-
all opinions before quietly issuing a
Nevertheless, on these pessimis-
ed the state crowing about a 2-1
decision at every opportunity and
tic notes and in these unlikely
Reagan landslide.
in an obvious reference to Reagan's
towns, Callaway kicked off Ford's
The former California governor
comments on Angola, Callaway de-
first effort to win - not just lose
has supporters zealously campaign-
scribes the President as "a man
graciously - the Florida primary.
ing in the Panhandle, holding fund-
who wouldn't go off the deep end
It's a contest Callaway everywhere
raisers and taking out individual
in foreign policy."
admits will be Ford's toughest.
ads in North Florida newspapers
THE PROBLEM in getting people
BUT THE FACT that Callaway
urging conservative Democrats to
excited about Ford, he concedes, is
would spend three days stumping in
switch parties and vote for Reagan
towns in search of those two hypo-
in the primary. That campaign,
that this low-key image doesn't fit
with what Americans have come to
thetical Republicans who missed
many counties report, has been
somewhat successful.
expect of their presidents.
the "mass" mailing signifies a shift
"But I believe just a question
in Ford's election strategy and the
REAGAN IS planning to capital-
of style," he says. Ford's style is
role Florida will play in it.
ize on this Panhandle buildup with
not to bark orders or issue edicts
"I don't think there is any ques-
tion," Callaway repeated before
a trip over much of Callaway's
from the sanctity of the Oval Of-
route this coming week, starting in
fice, Callaway adds.
several audiences last week, "that
Florida is Ronald Reagan's best
Pensacola tonight and swinging
Throughout his Florida trip last
westward into the lower part of the
week, Callaway urged audiences
southern state.
"And we believe if we can beat
state.
and newsmen to contrast Ford with
him here, it's all over. And I want to
En route he will address a $5-a-
Reagan, both in temperament and
get this campaign over with by
plate breakfast in Pensacola. which
performance.
has almost sold out its S00 tickets,
April 1."
He rarely missed an opportunity
That early-knockout plan - in-
and a $15-a-plate luncheon in Fort
to mention Reagan's partially repu-
cluding a total budget nearing $1
Walton Beach, which has sold out
diated proposal to eliminate $90 bil-
million - apparently has supersed-
its 380 tickets.
lion from the federal budget by
ed the earlier Ford strategy to let
Callaway told crowds last week
transferring social programs from
Reagan win in Florida and perhaps
that, as a result of these indicators,
the federal to state level.
New Hampshire, girding instead for
Thomas has boosted Reagan's poten-
"Reagan has become paranoid
the long primary schedule and fas-
tial victory margin to 3-1, although
about that (proposal). He won't tell
tening Ford's hopes on victories in
few in Reagan's Panhandle organi-
us anything about what it means.'
the midwestern and northern states
zations were eager to subscribe too
Callaway says. "We think this plan
as spring turns into summer.
heavily to that.
WHERE FORD HAD previously
To date the most reliable poll
downplayed Florida's significance
comparing the strengths of the two
- even saying initially he probably
Republican contenders was complet-
couldn't appear in Florida personal-
a month ago. That poll showed
ly before March 9 - the new strat-
Ford and Reagan almost dead-even,
egy not only calls for the President
with one-third of those polled un-
himself to spend three full days in
decided. The Ford camp admits that
the state but also relies on a first-
the margin in the Panhandle would
string roster of surrogates headed
lean toward Reagan's favor and
by Callaway.
beating him will require a "real
That list, according to informed
tough flight."
speculation, might include Mrs.
INDEED, IT'S the undecided bloc
GERALD
Ford - who reportedly is soften-
and a nebulous thing called "mo-
LIDERA
ing her earlier stand against cam-
mentum" that Callaway said he
paigning without her husband. And
hopes to capitalize on beginning
the Ford campaign is hoping to
with the Panhandle tour.
pick up the support of Sen. Barry
These are the same factors. he
Goldwater (R., Ariz.), the dean of
adds. that are making the differ-
ence in New hire's primary.
Ford proves he's still
Chicago
TRIB
foe of big government
BY STANDING fast in his State of the
Union message against big government
getting bigger, President Ford demon-
strated he is not only an honest man but
a consistent one.
His 25-year record in the Congress
always displayed that conservative phi-
Bob
losophy and he didn't say anything be-
fore a joint session of his former col-
Wiedrich
Canitol Hill to dilute it at all
QERALE FORD LIBRARY
Bob Marik fyi
February 23, 1976
MEMORANDUM FOR:
PETER KAYE
FROM:
FRED SLIGHT
SUBJECT:
Impact on Texas of
Reagan's $90 Billion
Program
Attached are excerpts from a management study which the
Texas PFC commissioned on the potential impact of Reagan's
proposed $90 billion plan on the state.
I had worked initially with Phil Barnes of Barnes & Crow
Public Management Consultants as their project got off
the ground. You might be particularly interested in the
general findings presented on pages 1-2 as well as the
tax implications discussed on page 14.
A copy of the full report is on file should you wish to
review it following the New Hampshire and Florida
primaries.
Attachment
CC: Bo Callaway
Stu Spencer
Skip Watts
GERALD LIBRARY : FORD
March 22, 1976
Mr. Arthur Finkelstein
President
Dir-Action Services
13 3rd Street
Rye, New York 10580
Dear Arthur:
On the basis of the enclosed, one can begin to under-
stand why the good guys are winning.
Best regards,
Robert H. Marik
Deputy Chairman
for Administration
RHM:mh
FORDO a QERALD LIBRARY
Ronald Reagan
WASHINGTON, D.C. 20013
March 16, 1976
Ms. Nancy Brat A. As
839 10 1/2 St SW
Rochester, Minnesota 55901
Dear Ms. As:
I asked Congressman Vander Jagt, Chairman of the National
Republican Congressional Committee if I could write to you
today about a serious and urgent matter.
Frankly, the Republican Party needs your renewed financial
support in the 1976 Congressional elections as never before.
Make no mistake about it. Liberal Democratic candidates and
their political allies such as the AFL-CIO's COPE, are al-
ready amassing a huge war chest in Minnesota and across the
nation for their drive to maintain their 2 to 1 control of
Congress.
Union reports filed in Washington show big labor has already
raised over $4,000,000 in ready cash. When their "official"
election fundraising drive begins later this year, they
expect to amass 29 millions of additional dollars. Most of
which will be used against conservative Republican candidates.
I don't believe we can break this liberal Democratic strangle-
hold unless you help the Committee in it's effort to elect
responsible candidates who stand up for fiscal sanity, the
free market system and a strong U. S. military defense.
As you know, Democrats have controlled Congress lock, stock,
and barrel for 40 of the past 44 years. There isn't one
penny spent by your government that hasn't been mandated by
the Democrat majority. No bureaucrat has been hired, no
rule or regulation has been issued without approval by the
Democrat majority in Congress.
FORD
They have caused galloping inflation which wipes out your
savings and your buying power. They have enthusiasticall;
BERALD
voted for every spending bill that has produced the highest
LIBRARY
Federal budget deficits in our history.
In 1975, the Democrats introduced bills to nationalize our
oil industry, to allocate our energy supply and to sharply
reduce our military defenses that, in my opinion, would
jeopardize the very safety of this country.
"A copy of our report is filed with the Federal Election Commission and is available for purchase from the Federal Election Commission, Washington, D.C."
Absolutely no taxpayers' funds have been used in the preparation or mailing of this correspondence.
Ms. Nancy Brat A. As
In order to return control of Congress to the Republicans,
the Congressional Committee has established a comprehensive
program and launched a special emergency fund drive.
The immediate need for funds is critical because the Commit-
tee must raise a minimum of $750,000 in early money to make
cash contributions to candidates and fund political action
programs Republican candidates need for victory in 1976.
This emergency fund, if raised, will be used to defeat en-
trenched Democrats in Congress and to elect and reelect Re-
publicans who will support the programs designed to stop
inflation and recession.
I know from talking with hundreds of Republicans at meetings
across the country, that the Committee's support is invalu-
able. There are many Republicans sitting in Congress today
who owe their election to the efforts of this important and
hard-hitting Committee.
It's time for a fundamental change in Washington that can
only come from a Republican Congress.
Thanks to the Democrats, welfare, like government spending,
has gotten out of hand; programs such as food stamps have
become a national disgrace; a bloated government burea-
cracy, with its endless rules and regulations, harasses our
citizens and threatens to bury business in a sea of red tape.
The situation in Washington is critical. But no change can,
or will, be made without your financial help and support.
I hope, therefore, you will respond today to my spe-
cial appeal by sending a contribution for as much as
$15, $25, $50, $100 or more.
If the Committee can reach this goal, it will help us defeat
entrenched liberal Democrats and elect Republicans who will
oppose the shocking abuses I have mentioned.
If you want to help offset union domination of the upcoming
Congressional election, I strongly urge you to support the
Committee's fund-raising effort.
Ronald Sincerely, Ronald W. Reagan Reagen
P.S.
At my request Congressman Vander Jagt enclosed a
contribution form and a reply envelope for your use,
FORD is DERALL LIBRARY
Ms. As. I have asked him to give me a list of
donors who respond and I certainly hope your name is
on this list.
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 6, 1976
MEMORANDUM TO:
ROGERS MORTON
FROM:
BRUCE WAGNER
SUBJECT:
REAGAN IN TEXAS
The attached note indicates a very heavy Reagan
television schedule for two weeks in Texas.
We're developing an estimate of the costs.
CC: Stu Spencer
Roy Hughes
Peter Dailey
Peter Kaye
FORD is GERALD LIBRARY
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 6, 1976
MEMORANDUM TO:
BRUCE WAGNER
FROM:
DAWN SIBLEY
S
SUBJECT:
REAGAN COMPETITIVE ACTIVITY IN TEXAS
We have just been informed that Reagan is buying 30 second
spot schedules in major markets in Texas to begin April 17.
It appears that he will be buying the maxium weight per week available-
approximately 350 - 400 points per week. He has requested
availabilities for 30 second, 5 minute and 1/2 hour units,
however, nothing has been ordered other than the aforementioned
30 second schedules.
These schedules are being placed by Goodwin, Dannebaum, Littman,
Wingfield, Inc., a local agency in Houston. We are informed
that additional orders will probably be placed on Thursday
or Friday.
CC: Clayt Wilhite
Peggy Pilas
Carol Karasick
Denise Considine
LIBRARY GERALD ? FORD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
April 7, 1976
MEMORANDUM TO:
ROGERS MORTON
FROM:
BRUCE WAGNER
SUBJECT:
RONALD REAGAN
This is to recommend execution of a five-minute television
commercial by President Ford designed to attack the basic premise
of Ronald Reagan's candidacy. This advertising will be used
in Texas and appropriate for use in the following primaries.
Advertising Objectives
This commercial has several objectives:
1. Reinforce the leadership perception of President Ford
as the leader of all the American people.
2. Expose the shallowness of Ronald Reagan's negative
appeal.
3. Ensure continued momentum for the President's campaign
effort just prior to Election Day by providing a
dramatic focal point for media and voter consideration.
Background
In recent weeks, Ronald Reagan has demonstrated his ability to
revitalize his campaign with a series of highly personalized
half-hour television addresses. These messages have:
1. cast the Reagan candidacy in a more "Presidential"
communications posture,
2. created an effective dialogue with the voter,
3. perhaps improved Reagan's image as a knowledgeable
critic of the Ford Administration, and
4. crystallized his contrasting stance on certain campaign
issues, particularly defense.
GERALD
LIBRARY
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Rogers Morton
April 7, 1976
Page Two
Through this effective change in campaign tactic, it appears that
Reagan has begun to seize the campaign momentum that had previously
belonged to President Ford.
Nevertheless, it is our judgement that Ronald Reagan's apparent
success using lengthy commercial messages does not hinge
exclusively on the specifics of a defense argument. Rather,
these messages capitalize on an existing perception of indecisive
leadership with President Ford, and the lack of clear voter
comprehension of current defense/foreign policy.
As such, a dramatic response and argument on the limited focus
of national defense is insufficient a continuing argument
may even provide credibility to the charge while quietly recalling
the existing impressions of indecisive leadership. Rather, we
must assert a strong leadership stance by the President.
Recommended Message
The message must be that the American public is being misled by
ambitious, irresponsible campaign rhetoric. The President must
deliver a personal message to the American public and communicate
his saddened, somewhat righteous indignation with his challenger.
Importantly, Ronald Reagan must not be mentioned or singled-out
of the group of Presidential aspirants, but it must be implied that:
He is an irresponsible and ambitious man. He has sacrificed
his principles for ambition.
He must be depicted as naive.
He would commit our young men to another "Vietnam war" in
Africa or elsewhere.
His "eyeball-to-eyeball" diplomacy really means nuclear
confrontation with the Soviet Union.
In a nutshell, we must go for the jugular and eliminate the
credibility of the Reagan candidacy.
It is recommended that the President carryout this responsibility
with a five-minute Presidential message to the American people from
the Oval Office. The commercial will be aired one week before the
May 1st Texas Primary. This timing will allow dramatic impact
during the crucial days just prior to Election Day with sufficient
time for non-paid media coverage and voter assimilation.
a
FORD
GERALD
LIBRARY
Rogers Morton
April 7, 1976
Page Three
Discussion
1. The Texas Primary offers us the opportunity to cut the Reagan
candidacy down once and for all. Ronald Reagan has the
capacity to do a great deal of damage to the President's
autumn election effort and recent events indicate he will
not be swayed by discussions of Republican Party unity.
Clearly, Reagan believes his hard-hitting campaign against
the President will enable him to gain the Republican nomination.
He must be stopped in Texas. A loss in Texas will most
likely end his challenge
a win in Texas will most likely
allow him to go into Kansas City via California with momentum.
2. The concept of jeopardizing Republican Party unity is not as
valid as it once was. Rather, the message should be that
irresponsible criticism, particularly without specific counter-
proposals, can jeopardize the national interest.
3. President Ford should not attempt an itemized response to each
criticism or allegation of candidate Reagan. It would demean
the prestige of the Office and the President. In addition,
it could begin an endless, no-win debate since some criticisms,
particularly those relating to defense, do not have simple,
obvious answers. The results could be increased publicity
for Reagan contrasted against a spectre of over-reaction by
the President.
Conversely, President Ford has a responsibility to correct
false allegations that jeopardize the national interest and
mislead both the American people and foreign governments. He
has the obligation to draw the line between responsible
criticism and irresponsible political opportunism, whether it
relates to domestic policy or America's role as a world power.
4. We must respond promptly to the Reagan attack on a national
basis prior to the Texas Primary simply because an unusually
strong response by President Ford will be too late in the
California Primary -- the impression of a hard-hitting Ford
campaign in California would be one of a last-ditch, desperate
effort by the President. Clearly, Texas is the place for
aggression and initiative.
Let's discuss this subject as soon as possible.
CC: Stu Spencer
Roy Hughes
Peter Dailey
Bob Teeter
FORD
GERALD
LIBRARY
FACT SHEET
Keeping the size of the California state government constant
TAXES DURING REAGAN YEARS
Total State
Total
Adjusted
&
Per capita
for
Fiscal
Local Taxes
State Taxes Local Taxes
Tax Load
Inflation
Year
(in billions)
(in billions)
(in billions)
(in dollars)
(in dollars)
1966-67
$4.3
$3.8
$8.1
$426.26
$426.26
1967-68
4.7
4.7
9.4
484.66
466.92
1968-69
5.2
5.2
10.4
529.56
489.88
1969-70
5.7
5.4
11.1
556.49
489.01
1970-71
6.6
5.6
12.2
605.29
508.65
1971-72
7.3
6.6
13.9
682.98
555.72
1972-73
8.0
7.2
15.2
739.82
577.98
1973-74
8.4
7.6
16.0
768.44
556.84
Source: Board of Equalization
BUDGET GROWTH UNDER REAGAN
(in billions)
Fiscal
State
% of
Local
% of
Total
Year
Operations
Total
Assistance
Total
Budget
1966-67
$2.2
48.0
$2.4
52.0
$4.6
1967-68
2.3
45.6
2.7
54.4
5.0
1968-69
2.5
43.9
3.2
56.1
5.7
1969-70
2.7
42.8
3.6
57.2
6.3
1970-71
2.6
39.2
4.0
60.8
6.6
1971-72
2.6
39.3
4.1
60.7
6.7
1972-73
2.9
39.4
4.5
60.6
7.4
1973-74
3.4
35.6
6.2
64.4
9.6
1974-75
3.5
34.5
6.7
65.5
10.2
Source: Department of Finance
SERALD FORD LIBRARY
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Garry Wills
Reagan's facts just aren't there
Was it a greater mistake draw from the real facts, if aspect of that story wing hopes to win blue-col-
to say part of his plan was a
he ever gets the facts
straight, on his own chosen
mistake, or to say that re-
lar workers away from the
straight.
ground, what right have we
ports that he had called all
union leadership on issues
to expect him to sort out like busing. Reagan seems
FORD is LIBRARY QERALD