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    "title": "Campaign '76 Media Communications, Inc. - Reports on Reagan Advertising",
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        "President Ford Committee Records",
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        "Advertising, Political"
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    "seq": 1,
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    "ocrText": "The original documents are located in Box D03, folder \"Campaign '76 Media\nCommunications, Inc. - Reports on Reagan Advertising\" of the President Ford Committee\nCampaign Records at the Gerald R. Ford Presidential Library.\nCopyright Notice\nThe copyright law of the United States (Title 17, United States Code) governs the making of\nphotocopies or other reproductions of copyrighted material. Gerald R. Ford donated to the United\nStates of America his copyrights in all of his unpublished writings in National Archives collections.\nWorks prepared by U.S. Government employees as part of their official duties are in the public\ndomain. The copyrights to materials written by other individuals or organizations are presumed to\nremain with them. If you think any of the information displayed in the PDF is subject to a valid\ncopyright claim, please contact the Gerald R. Ford Presidential Library.\nCampaign76\nMedia Communications. Inc.\n1826 L STREET. N.W., WASHINGTON, D.C. 20036 (202) 833-0950\nFEBRUARY 17, 1976\nTO:\nBO CALLAWAY\nFROM:\nBRUCE WAGNER\nSUBJECT:\nREAGAN MEDIA SPENDING\nWe have estimated Ronald Reagan's media spending for New Hampshire\nand Florida (attached).\nA couple of observations:\n1. Reagan is outspending the PFC in both states by a\n2:1 dollar ratio.\n2. Generally speaking, he is running his paid schedules\nlonger at significantly higher levels of pressure.\n3. The primary difference appears in the use of television --\nalthough Reagan is spending more than the PFC in radio,\nthe biggest difference is in the area of his television\nweight.\nAlthough these data are strictly estimates based on conversations\nwith station representatives, I think it's fair to say that the\nReagan paid media effort is just about twice the dollar value\nof what we are executing on behalf of the President.\nAlthough these estimates will not be specifically relevant to\nstate spending limitation questions (because they are only estimates),\nthese data indicate things to watch for as the formal spending\nreports are filed.\nPlease let me know if you wish to discuss.\nAttachments\nCC: Pete Dailey\nBob Moot\nStu Spencer\nBob Visser\nBob Marik\nPeter Kaye\nGeorge Karalekas\nDawn Sibley\nFORD & LIBRARY GERALD\nClayton Wilhite\nJohn Vinson\nEd deBolt\nFred Slight\nCOMPARISON OF REAGAN VS. FORD MEDIA ACTIVITY\nEFFECTIVE STATE #'S\nNew Hampshire\nFlorida\nMedium\nFORD\nREAGAN\nFORD\nREAGAN\nTelevision\nDates\n2/10-2/23\n1/26-2/23\n2/10-3/8\n2/3-3/7\n# Weeks\n2\n4\n4\n5\n# Mkts.\n3\n3\n5\n6\nEst. GRP's wk 100-200\n200-350\n150-200\n200-350\nTotal Budget\n$3870\n$11,083\n$80,000\n$165,971\nRadio\nDates\n2/3-2/23\n1/26-2/23*\n2/10-3/8\n2/2-3/8\n# Weeks\n3\n4\n4\n5\n# Mkts.\n20\n19\n10\n10\n# Stations\n25\n25\n52\n53\n# Spots Sta.\n30-36\n36\n24-30\n36\nTotal Budget\n$10,432\n$27,149\n$83,000\n$111,968\nNewspapers\nTime\nFeb.\nJan.\nMar.\n-\nSize\nPg. B&W\n1200 lines\nFg. B&W\n-\nCost\n$4467\n$600\n$24,000\n-\nTotal Spending\n$18,769\n$38,832\n$192,000\n$277,939\n* Mass. radio spill-in began 1/20.\nREAGAN - EFFECTIVE STATE DOLLARS\nNew Hampshire:\nTV: $11,083\nRadio:\n27,149\nNewsp Current:\n600\n$38,832\nif a Newsp. Drop\npossible $5,000 addt'l.\nFlorida:\nTV: $165,971\nRadio:\n111,968\n$277,939\nCampaign76\nMedia Communications. Inc.\n1825 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-0950\nFEBRUARY 17, 1976\nTO:\nBO CALLAWAY\nFROM:\nBRUCE WAGNER\nSUBJECT:\nREAGAN MEDIA SPENDING\nWe have estimated Ronald Reagan's media spending for New Hampshire\nand Florida (attached).\nA couple of observations:\n1. Reagan is outspending the PFC in both states by a\n2:1 dollar ratio.\n2. Generally speaking, he is running his paid schedules\nlonger at significantly higher levels of pressure.\n3. The primary difference appears in the use of television --\nalthough Reagan is spending more than the PFC in radio,\nthe biggest difference is in the area of his television\nweight.\nAlthough these data are strictly estimates based on conversations\nwith station representatives, I think it's fair to say that the\nReagan paid media effort is just about twice the dollar value\nof what we are executing on behalf of the President.\nAlthough these estimates will not be specifically relevant to\nstate spending limitation questions (because they are only estimates),\nthese data indicate things to watch for as the formal spending\nreports are filed.\nPlease let me know if you wish to discuss.\nAttachments\nCC: Pete Dailey\nBob Moot\nStu Spencer\nBob Visser\nFORD = GERALD LIBRARY\nBob Marik\nPeter Kaye\nGeorge Karalekas\nDawn Sibley\nClayton Wilhite\nJohn Vinson\nEd deBolt\nFred Slight\nCOMPARISON OF REAGAN VS. FORD MEDIA ACTIVITY\nEFFECTIVE STATE #'S\nNew Hampshire\nFlorida\nMedium\nFORD\nREAGAN\nFORD\nREAGAN\nTelevision\nDates\n2/10-2/23\n1/26-2/23\n2/10-3/8\n2/3-3/7\n# Weeks\n2\n4\n4\n5\n# Mkts.\n3\n3\n5\n6\nEst. GRP's wk 100-200\n200-350\n150-200\n200-350\nTotal Budget\n$3870\n$11,083\n$80,000\n$165,971\nRadio\nDates\n2/3-2/23\n1/26-2/23*\n2/10-3/8\n2/2-3/8\n# Weeks\n3\n4\n4\n5\n# Mkts.\n20\n19\n10\n10\n# Stations\n25\n25\n52\n53\nif Spots Sta.\n30-36\n36\n24-30\n36\nTotal Budget\n$10,432\n$27,149\n$83,000\n$111,968\nNewspapers\nTime\nFeb.\nJan.\nMar.\n-\nSize\nPg. B&W\n1200 lines\nFg. B&W\n-\nCost\n$4467\n$600\n$24,000\n-\nTotal Spending $18,769\n$38,832\n$192,000\n$277,939\n* Mass. radio spill-in began 1/20.\nREAGAN - EFFECTIVE STATE DOLLARS\nNew Hampshire:\nTV: $11,083\nRadio:\n27,149\nNewsp Current:\n600\n$38,832\nif a Newsp. Drop\npossible $5,000 addt'l.\nFlorida:\nTV: $165,971\nRadio:\n111,968\n$277,939\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nFEBRUARY 18, 1976\nTO:\nBO CALLAWAY\nFROM:\nBRUCE WAGNER\nSUBJECT:\nREAGAN MEDIA SPENDING\nAttached are further breakdowns on Reagan's media spending\nfor New Hampshire and Florida.\nAttachments\nCC: Peter Kaye\nStu Spencer\nBob Marik\nGeorge Karalekas\nDawn Sibley\nClayton Wilhite\nJohn Vinson\nEd deBolt\nFred Slight\nBob Moot\nBob Visser\nFORD i LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n2/16/76\nSPOT J & SPOT RADIO MARKET LIST\nNEW HAMPSHIRE AND FLORIDA\nNew Hampshire\nTV\nRadio\nFord\nReagan\nFord\nReagan\nBoston\nX\nX\nX\nX\nManchester\nX\nX\nX\nX\nPortland/Poland Springs/X\nX\nX\nX\nMt. Washington\nManchester\nX\nX\nDover\nX\nX\nPortsmouth\nX\nX\nConcord\nX\nX\nExeter\nX\nX\nNashua\nX\nX\nHanover\nX\nX\nLittleton\nX\nX\nKeene\nX\nX\nConway\nX\nX\nRochester\nX\nX\nLaconia\nX\nX\nPlymouth\nX\nX\nBerlin\nX\nX\nFranklin\nX\nX\nLebanon\nX\nX\nPetersboro\nX\nSpot TV & Spot Rad\nPage Two\nFlorida\nTV\nRadio\nFORD\nREAGAN\nFORD\nREAGAN\nMiami\nX\nX\nX\nX\nTampa\nX\nX\nX\nX\nOrlando/Daytona Bch.\nX\nX\nX\nX\nJacksonville\nX\nX\nX\nX\nPanama City\nX\nWest Palm Beach\nX\nX\nX\nMobile/Penscola\nX (62% spill\nX\nX\nout)\nTallahassee\nX\nX\nLakeland\nX\nX\nFt. Myers\nX\nX\nMelborne\nX\nX\nCampaign76\nMedia Communications, Inc.\n2)D\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nMarch 31, 1976\nMEMORANDUM FOR:\nSTU SPENCER\nFROM:\nBRUCE WAGNER Rx\nSUBJECT:\nREAGAN MEDIA ACTIVITY\n1.) Reliable reports indicate the Reagan campaign has\nsevered their relationship with their media buying\nservice, Ruth Jones, Ltd.\nSome\nShe say she \"can't put up with their craziness anymore\".\nMore to the point, they probably can't afford her services\nanymore. The Marc Ball agency (Trelavan's group) will\nhandle spot placements as needed.\n2.) Separately, Reagan has purchased the attached 30 minute\ntelevision programming in Wisconsin. This is reasonably\nsolid coverage on a one shot basis.\nNo : 30 and :60 spots have been purchased as yet.\nC.C. Peter Dailey\nPeter Kaye\nBob Marik\nBob Moot\nRogers Morton\nFred Slight\nBob Visser\nAttachment\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nWISCONSIN\nREAGAN 1/2 HOURS\nESTIMATED RATING\nGREEN BAY\n30 (both)\nCBS\nSAT 8:30 - 9:00\nNBC\nSAT 6:30 - 7:00\nMILWAUKEE\n10\nWITI\nFRI 10:05 - 10:35\nWTMJ\nNOT ORDERED YET - POSSIBLE\nWVTV\nMADISON\nWISC\nNO ORDER\nWKOW NO ORDER\n18\nWMTV\nFRI 8:30 - 9:00\nWAUSAU\nWSOW NO ORDER\n27\nWSAU\nSAT 8:00 - 8:30\nLA CROSSE/EAU CLAIRE\nWEAU\nFRI 6:30 - 7:00\n37\nWKBT\nSAT 7:30 - 8:00\nCampaign76\nMedia Communications. Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nApril 2, 1976\nMEMORANDUM FOR: STU SPENCER\nFROM:\nBRUCE WAGNER At\nSUBJECT:\nREAGAN RADIO COPY\nThe attached Reagan radio commercials were produced\nin Wisconsin last evening. They will be airing in\nWisconsin over this weekend and are sponsored by the\nWisconsin Citizens for Reagan.\nThe five minute spot is reported to be a \"special\"\nand not for general airing.\nC.C. Tim Austin\nPeter Dailey\nEd DeBolt\nRoy Hughes\nPeter Kaye\nRog Morton\nFred Slight\nBob Visser\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nRONALD REAGAN 5 III E RADIO\nTHE FOLLOWING ANNOUNCEMENT HAS BEEN PAID FOR BY WISCONSIN\nCITIZENS FOR REAGAN, DON M. TAYLOR WAUKESHAU TREASURER.\nANNOUNCER: There are many questions Racine and Wisconsin voters must\nask themselves before they go to the polls on April 6th.\nMany candidates, both Republican and Democrats, will be on\nyour primary ballot seeking your vote for President. It will\nbe a choice only you can make. However, there are some things\nthat you should remember next Tuesday. Ronald Reagan has answered\nthe questions Racine and Wisconsin voters have asked concerning\nthe future of this country.\nRR\n\"All I can see is what other nations the world over, see: collapse\nof the American will and the retreat of American power. There is\nlittle doubt in my mind that the Soviet Union will not stop taking\nadvantage of detente until it sees that the American people have\nelected a new President. What do I offer the American people in\nplace of the dillusion of detente? I offer them what I believe\nthe truth, that all our concessions have not brought genuine peace\nany closer; that this nation must trust less in the preemptive\nconcessions we re granting the Soviet Union and more in the\nreestablishment of American military superiority.'\nANNOUNCER: Ronald Reagan has gladly and decisively stood up for the rights of\nthe private citizen and local government.\nRR: \"Few quarrel with government aims when it sets out to heln improve\nour lives but the target usually remains untouched in spite of\nthe fact that they are using our money for ammunition. Surely\nRR 5 MINUTE RADIO\nPage two\na government would turn to the private sector for help. I\nthink they could find more imaginative solutions to this problem.\" \"\nRonald Reagan is not a Washington career politician. While\nserving as Governor of California, he maintained his Campaign\npledge to streamline government.\nRR\n\"All of us grew up in an America that has some characteristics that\nseem to have been lost down through the years. Such things as\nthe work ethic, the belief in reward for excellence, the idea\nthere was no ceiling on what a person in this country could\nachieve if he was willing to go after it. But more and more\nthere seems to be those that have decided we can't control our\nown destiny and that we must have an elite in the nation's Capitol\nmake all the decisions for us. I believe this can be turned\naround.\nANNOUNCER: You have a decision to make on April 6th. Next Tuesday vote as if\nyour future and that of your family's depended on that vote. Elect\nyour President this time around. On Tuesday, vote Reagan. He's\na winner, a proven winner. In California he ran for office twice\nin the nation's most popular state and was twice elected Governer\nby a wide margin and this is a state where Democrats outnumber\nRepublicans better than 3 to 2. Republicans, Democrats, Independents,\nthis Tuesday vote for Reagan.\nTHE PROCEEDING ANNOUNCEMENT HAS BEEN PAID FOR BY WISCONSIN CITIZENS\nFOR REAGAN, DON M. TAYLOR WAUKESHAU TREASURER.\n: 60 RADIO (REAGAN)\nANNOUNCER: Ronald Reagan is the candidate that has spoken out on the\nissues that affect your wallet, your family's safety and\nyour children's right to a decent education.\nRR:\n\"All of us grew up in an America that has some characteristics\nthat seem to have been lost down through the years. Such\nthings as the work ethic, the belief in reward for excellence\nand the idea that there was no ceiling on what a person in\nthis country could achieve if he is willing to go after it.\nBut more and more there seems to be those that have decided we\ncan't control our own destiny and that we must have an elite in\nthe nation's Capitol make all the decisions for us. I believe\nthis can be turned around.\"\nANNOUNCER: You have a decision to make on April 6th. Next Tuesday vote\nas if your future and that of your family's depended on that\nvote. Elect your President this time around. This Tuesday vote\nReagan.\nTHE PRECEEDING ANNOUNCEMENT HAS BEEN PAID FOR BY WISCONSIN\nCITIZENS FOR REAGAN, DON M. TAYLOR WAUKESHAU TREASURER.\n: 60 RADIO (REAGAN)\nANNOUNCER: Ronald Reagan knows that the voters of Wisconsin are concerned\nwith the course that the present administration has taken\nwith our foreign policy.\nRR\n\"All I can see is what other nations the world over, see:\ncollapse of the American will and the retreat of American\npower. There is little doubt in my mind that the Soviet\nUnion will not stop taking advantage of detente until it sees\nthat the American people have elected a new President. What\ndo I offer the American people in place of the delusion\nof detente? I offer them what I believe the truth, that all\nour concessions have not brought genuine peace any closer; that\nthis nation must trust less in the preemptive concessions\nwe're granting the Soviet Union, and more in the reestablishment\nof American military superiority.'\nANNOUNCER: On Tuesday, vote for the strong new leadership America needs.\nVote Reagan.\nPRECEEDING ANNOUNCEMENT HAS BEEN PAID FOR BY WISCONSIN CITIZENS\nFOR REAGAN, DON M. TAYLOR WAUKESHAU TREASURER.\n:60 RADIO (REAGAN)\nANNOUNCER:\nRonald Reagan is not a Washington career politician. Throughout\nhis campaign Ronald Reagan has wisely and decisively stood up\nfor the rights of the private citizen and local government.\nRR:\n\"We can no longer afford politics as usual; a time has come\nfor those we send to Washington to stop thinking about the\nnext election and start thinking about the next generation. \"\nANNOUNCER:\nRonald Reagan believes that the American voters should have\nmore control over the future of his country.\nRR:\n\"Few, quarrel with government aims when it sets out to help\nimprove our lives. But the target usually remains untouched\ninspite of the fact that they are using our money for ammunition.\nSurely a government would turn to the private sector for help\nI think they could find more imaginative solutions to this\nproblem.\"\nANNOUNCER:\nRepublicans, Democrats and Independents on Tuesday, vote for\nthe strong new leadership America needs. Vote Reagan.\nTHE PRECEEDING ANNOUNCEMENT HAS BEEN PAID FOR BY THE WISCONSIN\nCITIZENS FOR REAGAN. DON L. TAYLOR WAUKESHAU TREASURER.\nWISCONSIN PRIMARY\nREAGAN ACTIVITY\nSpot television: (as of 4/2- 3 p.m.)\nMARKET\nSTATION\nACTIVITY LENGTH\nDETAILS\nCOST\nMilwaukee\nWISN\n1/2 hr. program\n4/4 Sun 1:30-2p\n$ 420\n1/2 hr. program\n4/3 Sat 7-8p\n900\nWITI\n1/2 hr. program\n4/2 Fri 11:05-11:35p\n1,000\nWIMJ\nNothing Ordered\nWVTV\nNothing Ordered\nGreen Bay\nWBAY\n1/2 hr. program\n4/3 Sat 8:30-9p\n$ 560\nWFRV\n1/2 hr. program\n4/3 Sat 6:30-7p\n450\nWLUK\n1/2 hr. program\n4/5 Mon 6:30-7p\n500\nMadison\nWISC\nNothing Ordered\nWKOW\nNothing Ordered\nWMIV\n1/2 hr. program\n4/2 Fri 8:30-9p\n350\nWausau\nWSAU\n1/2 hr. program\n4/3 Sat 8-8:30p\n225\nWAOW\nNothing Ordered\nLa Crosse-\nEau Claire\nWEAU\n1/2 hr. program\n4/2 Fri 6:30-7p\n265\nWKBT\n1/2 hr. program\n4/3 Sat 7:30-8p\n530\nWXOW\nNothing Ordered\nNo 30'sec or 60'sec spots have been ordered as of yet.\nCampaign76\nMedia Communications, Inc.\nFile\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nApril 28, 1976\nMEMORANDUM TO: STU SPENCER\nFROM:\nDAWN SIBLEY DS.\nSUBJECT:\nREAGAN COMPETITIVE ACTIVITY\nAttached is an updated report of Reagan's media activity in\nthe upcoming primary states.\nWe will be forwarding this report to you on a regular basis,\nor whenever new information is available.\nIf you have any questions, please contact me.\nCC: Mr. Morton\nMr. Hughes\nMr. Kaye\nMr. Slight\nMr. DeBolt\nMr. Visser\nMr. Ryan\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n4/27/76\nCOMPETITIVE REPORT\nSTATE: TEXAS\nCANDIDATE: REAGAN\nI.\nCITIZENS FOR REAGAN\nESTIMATED TOTALS\nCOMMERCIAL\nSTART\nMEDIUM\nLENGTH\nDATE\n#WEEK\n#MARKETS\nPRESSURE\nEXPENDITURE\nTELEVISION\n:30\n4/17\n2\n18\n350-400 GRP'S\n80,000\n1/2 HOUR\n4/20\n2\n18\n-\nEST. 20,000\nRADIO\n:60\n4/17\n2\nSTATEWIDE\n36/STA/WK\n85,000\nTOTAL EST:\n$185,000\nUPDATE:\n1)\nReagan is trying to increase pressure as much as possible for\nthe last week of the campaign, however, station's political\nlimitation of availabilities are making it tough for him to\nget more time.\n2)\nOther groups for Reagan such as the American Conservative Union\nand Delegates for Reagan have been turned down when they have\nrequested time because Citizens for Reagan has already bought\nup the maximum time available.\n3)\nReagan has asked for availabilities on Spanish radio stations\nin Texas.\nLATEST\nReagan cancelled radio activity on radio station in Ft. Worth\n-\nreason: not enough money. Tracking this right now.\nwho tiying\nto purchase\nit now.\n4/27/76\nCOMPETITIVE REPORT\nSTATE: INDIANA\nCANDIDATE: REAGAN\nI. CITIZENS FOR REAGAN - AGENCY: CARLSON & CO.\nESTIMATED TOTALS\nCOMMERCIAL\nSTART\nMEDIUM\nLENGTH\nDATE\nWEEKS\n#MARKETS\nPRESSURE\nEXPENDITURE\nTELEVISION : 30 Ex :60\n4/16\n2 1/2\n6\n350 GRP's\n65,000\n(TOTAL STATE)\n1/2 HOUR\n5/3\n1\n2\nLIGHT SO FAR\n-\nRADIO\n:60\n4/16\n2 1/2\nSTATEWIDE\n36/STA/WK\n68,000\n133,000\nUPDATE:\nReagan bought this market early; there have been no recent changes.\nLike Ford, he is not utilizing the Chicago ADI TV stations to cover\nthe state of Indiana.\nCOMPETITIVE REPORT\n4/27/76\nSTATE: GEORGIA\nCANDIDATE: REAGAN\nI. CITIZENS FOR REAGAN\nESTIMATED TOTALS\nCOMMERCIAL\nSTART\nMEDIUM\nLENGTH\nDATE\n#WEEKS\n#MARKETS\nPRESSURE\nEXPENDITURE\nTELEVISION\n1/2 HOUR\n4/19\n2\n3\n1-2 PER MKT.\n-\n(ALBANY)\n(COLUMBUS)\n(ATLANTA)\nUPDATE:\nIf Reagan adheres to his pattern of placing last minute activity just\nprior to primary date, an additional burst of half hour shows can be\nanticipated for the weekend of May 1st.\nAvails were requested by Christiansfor Reagan in Atlanta, however,\nnothing was purchased.\n4/27/76\nCOMPETITIVE REPORT\nSTATE: ALABAMA\nCANDIDATE: REAGAN\nI. CITIZENS FOR REAGAN\nESTIMATED TOTALS\nCOMMERCIAL\nSTART\nMEDIUM\nLENGTH\nDATE\n#WEEKS\n#MARKETS\nPRESSURE\nEXPEDITURE\nTELEVISION\n1/2 HOUR\n4/20\n1\nBIRMINGHAM\n1 TIME +\n-\n5 : 10 ID'S\nTO PROMOTE\nPROGRAM\nUPDATE:\nIf Reagan adheres to his pattern of placing last minute activity\njust prior to primary date, an additional burst of half hour\nshows can be anticipated for the weekend of May 1st.\nÀ\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nfile\nApril 28, 1976\nMEMORANDUM TO: STU SPENCER\nFROM:\nDAWN SIBLEY DS.\nSUBJECT:\nREAGAN COMPETITIVE ACTIVITY\nAttached is an updated report of Reagan's media activity in\nthe upcoming primary states.\nWe will be forwarding this report to you on a regular basis,\nor whenever new information is available.\nIf you have any questions, please contact me.\nCC: Mr. Morton\nMr. Hughes\nMr. Kaye\nMr. Slight\nMr. DeBolt\nMr. Visser\nMr. Ryan\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n4/27/76\nCOMPETITIVE REPORT\nSTATE: TEXAS\nCANDIDATE: REAGAN\nI. CITIZENS FOR REAGAN\nESTIMATED TOTALS\nCOMMERCIAL\nSTART\nMEDIUM\nLENGTH\nDATE\n#WEEK\n#MARKETS\nPRESSURE\nEXPENDITURE\nTELEVISION\n:30\n4/17\n2\n18\n350-400 GRP'S\n80,000\n1/2 HOUR\n4/20\n2\n18\n-\nEST.20,000\nRADIO\n:60\n4/17\n2\nSTATEWIDE\n36/STA/WK\n85,000\nTOTAL EST:\n$185,000\nUPDATE:\n1)\nReagan is trying to increase pressure as much as possible for\nthe last week of the campaign, however, station's political\nlimitation of availabilities are making it tough for him to\nget more time.\n2)\nOther groups for Reagan such as the American Conservative Union\nand Delegates for Reagan have been turned down when they have\nrequested time because Citizens for Reagan has already bought\nup the maximum time available.\n3) Reagan has asked for availabilities on Spanish radio stations\nin Texas.\nLATEST\nReagan cancelled radio activity on radio station in Ft. Worth -\nreason: not enough money. Tracking this right now.\n4/27/76\nCOMPETITIVE REPORT\nSTATE: INDIANA\nCANDIDATE: REAGAN\nI. CITIZENS FOR REAGAN - AGENCY: CARLSON & CO.\nESTIMATED TOTALS\nCOMMERCIAL\nSTART\nMEDIUM\nLENGTH\nDATE\nWEEKS\n#MARKETS\nPRESSURE\nEXPENDITURE\nTELEVISION : 30 Ex :60\n4/16\n2 1/2\n6\n350 GRP's\n65,000\n(TOTAL STATE)\n1/2 HOUR\n5/3\n1\n2\nLIGHT so FAR\n-\nRADIO\n:60\n4/16\n2 1/2\nSTATEWIDE\n36/STA/WK\n68,000\n133,000\nUPDATE:\nReagan bought this market early; there have been no recent changes.\nLike Ford, he is not utilizing the Chicago ADI TV stations to cover\nthe state of Indiana.\nCOMPETITIVE REPORT\n4/27/76\nSTATE: GEORGIA\nCANDIDATE: REAGAN\nI. CITIZENS FOR REAGAN\nESTIMATED TOTALS\nCOMMERCIAL\nSTART\nMEDIUM\nLENGTH\nDATE\n#WEEKS\n#MARKETS\nPRESSURE\nEXPENDITURE\nTELEVISION\n1/2 HOUR\n4/19\n2\n3\n1-2 PER MKT.\n-\n(ALBANY)\n(COLUMBUS)\n(ATLANTA)\nUPDATE:\nIf Reagan adheres to his pattern of placing last minute activity just\nprior to primary date, an additional burst of half hour shows can be\nanticipated for the weekend of May 1st.\nAvails were requested by Christiansfor Reagan in Atlanta, however,\nnothing was purchased.\n4/27/76\nCOMPETITIVE REPORT\nSTATE: ALABAMA\nCANDIDATE: REAGAN\nI. CITIZENS FOR REAGAN\nESTIMATED TOTALS\nCOMMERCIAL\nSTART\nMEDIUM\nLENGTH\nDATE\n#WEEKS\n#MARKETS\nPRESSURE\nEXPEDITURE\nTELEVISION\n1/2 HOUR\n4/20\n1\nBIRMINGHAM\n1 TIME +\n-\n5 : 10 ID'S\nTO PROMOTE\nPROGRAM\nUPDATE:\nIf Reagan adheres to his pattern of placing last minute activity\njust prior to primary date, an additional burst of half hour\nshows can be anticipated for the weekend of May 1st.\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nApril 28, 1976\nMEMORANDUM FOR: ROGERS MORTON\nFROM:\nBRUCE WAGNER\nREAGAN IN TEXAS 7\nSUBJECT:\nThe Reagan copy line in Texas is:\nFor Texas,\nthe differences are clear,\nthe choice is clear.\nReagan.\nCopy for a : 30 television spot on Energy is attached.\nC.C. Peter Dailey\nEd DeBolt\nRoy Hughes\nPeter Kaye\nDick Mastrangelo\nFred Slight\nStu Spencer\nBob Visser\nAttachment (1)\nFORD & LIBRARY OFRALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n\"TEXAS - ENERGY\"\n(:30 TELEVISION)\nREAGAN:\n\"Mr. Ford's energy policy is a disaster.\nPrior to the Arab oil embargo, we imported only a\nfraction of our oil needs and yet, that embargo\ncost 1/2 million American's their jobs.\nNow, we import more than 1/2 the energy supply we consume.\nHow many Texans will lose their jobs if there is\nanother embargo?\nHow many Texas industries will have to shut down?\nAmerica needs energy independence, and the leadership\nto get it.\"\nSUPER:\n\"For Texas, the differences are clear.\nThe choice is clear.\nReagan. \"\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nApril 29, 1976\nMEMO TO: STU SPENCER\nFROM:\nCLAYT WILHITE\nSUBJECT: REAGAN RADIO - TEXAS\nAttached for your information are transcripts of five\nReagan : 60 radio commercials being used in Texas.\nAlso attached is a comment by Reagan on the Merv Griffin\nShow in Dallas/Ft. Worth on Tuesday, April 27.\nCC:\nRoy Hughes\nRogers Morton\n(.\nBob Visser\nFred Slight\nTim Ryan\nBruce Wagner\nPeter Dailey\nFORD i GERALD LIBRARY\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nRONALD REAGAN\n:60 RADIO\nNo other candidate in this year's Presidential Primary,\nDemocrat or Republican, has ever won an election with as many\nvotes as Ronald Reagan did when he was elected Governor of\nCalifornia. And he did it in a Democratic state. He received\nalmost 3,000,000 votes, nearly a million more than his Democratic\nopponent. He repeated his victory four years later. Reagan,\na proven winner. A proven leader.\nREAGAN: \"I believe that something has to be done to reverse the course this\nnation has been on. I believe that maybe it's time for people from\noutside of Washington, who are not a part of the family there,\nto go in, who are not bound by old friendships and old ties and who\ncan go to work to reverse this course. A d set us on the right\ncourse. I'd like very much to have your help in doing it. (applause)\"\nIn Texas, the differences are clear, the choice is clear.\nRonald Reagan.\nPaid for by Citizens for Reagan. Senator Paul Laxall, Chairman\nREAGAN RADIO COMMERCIAL\n: 60\n\"There is little doubt in my mind that the Soviet Union will\nnot stop taking advantage of detente until it sees that the\nAmerican people have elected a new Presidnet. What do I offer\nthe American people in place of the delusions of detente? I\noffer them what I believe to be the truth: that all our smiles\nand concessions have not brought genuine peace any closer.\nThe truth is that this nation must trust less in the pre-emptive\nconcessions we are granting the Soviet Union, and more in the\nre-establishment of American military superiority. If Mr.\nFord and Dr. Kissinger are wrong in their belief that Soviet\nambitions have moderated so much that we no longer need to maintain\nmilitary superiority, if they're wrong, there will be no future\nopportunities, no time, to correct their error \"\nANNOUNCER: For Texas the differences are clear. The choice is clear.\nRonald Reagan.\nPaid for by Citizens for Reagan, Senator Paul Laxall, Chairman.\nRONALD REAGAN\n: 60 Radio Texa\n(Texas accent)\nMy name is Robert Milan, and I'm a Democrat. In the past I've supporte\nd\nfor George Wallace. This year, for the first time in my life, I'm\ngoing to cross over and vote in the May 1 Republican Primary. It's\nnow clear that George Wallace can't win his party's nomination.\nRonald Reagan can. I want my vote to count this time around. Like\nWallace, Reagan wants to give government back to the people, to cut\nour military spending and taxes, de-centralize welfare. He knows.\nthat forced busing doesn't work. Reagan pleas that excessive\ngovernment controls are weakening us in energy and agriculture.\nWe're losing our position as the number one military power in the\nworld. And Reagan can do something about it. But only if all\nconservatives, regardless of Party get behind him in the May 1\nRepublican Primary.\nANNOUNCER: The only way to make Governor Ronald Reagan President is to vote\nin the Republican Primary on Saturday May 1. For Texas the choic\nis clear. Ronald Reagan.\nPaid for by Citizens for Reagan. Senator Paul Laxall, Chairman.\nREAGAN RADIO COMMERCIAL : 60\nTexas\nSaturday, May 1, is the Texas Republican Primary. For Texas\nthe choice is clear. Ronald Reagan.\nReagan:\n\"Mr. Ford's energy policy is a disaster. Prior to the Arab\noil embargo, we imported only a fraction of our oil needs and\nyet, that embargo cost half a million Americans their job. Now,\nwe import more than half of the energy supply we consume. Imagine\nhow many Texans will lose jobs, how many industries will be forced\nto cut production or even shut down completely if there is another\nembargo. Where is the leadership we so desperately need? The\nenergy bill Mr. Ford supported and signed into law, discourages\nexploration and cripples our nation's drive for energy self-sufficiency\nTexas and the nation need energy independence and the leadership\nto get it.\nThe only way to make Governor Ronald Reagan is to vote in the\nRepublican Primary on Saturday, May 1. For Texas, the differences\nare clear - the choice is clear. Ronald Reagan.\nPaid for by Citizens for Reagan. Senator Paul Laxal, Chairman.\nREAGAN :60 RADIO\nTEXAS\nMy name is R. Miller Hicks and I am a Reagan delegate candidate\nfor the Republican National Convention.\nGovernor Ronald Reagan is a winner. He is the only Republican\nconservative candidate that can win in November over any\nopponent. Governor Reagan won the governorship of California\nby over 1 million votes in a state where his Party was outnumbered\n2 to 1. Let's face the facts: only Ronald Reagan\n(TAPE INCOMPLETE)\nRADIO TV REPORTS, INC.\n41 EAST 42ND STREET. NEW YORK. N.Y. 10017, 697-5100\nTAPE #F-3\nRONALD REAGAN FOR PRESIDENT\nTRANS: 4/29/76\nHERV GRIFFIN\nF765077\n30 Dallas/Fort Worth\n4/27/76\nKDFW\n4:25PM\nRONALD REAGAN: One of the biggest failures the Washington\nestablishment has forced on us is forced busing. The people\nof Corpus Christi can testify that It's failed to achieve its\ngoal. Instead, it has increased the bitterness and animosity\nit was supposed to reduce. Forced busing should be ended by\nlegislation if possible. If not, then by Constitutional\namendment. Control of education should be returned to local\nschool districts.\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nApril 30, 1976\nMEMO TO: STU SPENCER\nFROM:\nCLAYT WILHITE\nSUBJECT: REAGAN ADVERTISING IN TEXAS\nThe attached information details the cross-section\nof organizations who have been purchasing newspaper\nadvertising on Reagan's behalf in Texas. Note that\nmost appeared during the last few days of the campaign.\nWe have requested copies of all the advertising.\nCC:\nBob Visser\nTim Ryan\nRoy Hughes\nBruce Wagner\nPeter Dailey\nPeter Kaye\nFred Slight\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nCOMPETITIVE REPORT\nTEXAS NEWSPAPERS\nCANDIDATE: REAGAN\nLIBRARY GERALD R. FORD\nADI/PUBLICATION\nINSERTION\nINSERTION\nDALLAS/FT. WORTH\nSIZE\nDATE\nPLACED BY:\nDALLAS TIMES-HERALD\n1 PAGE\n4/30\nTEXAS FRIENDS FOR REAGAN\n6 COL. X 12\"\n4/29\nDELEGATES FOR REAGAN\n1 COL. X 20\"\n4/30\n1 COL. X 18\"\n4/30\n\"\nSHERMAN DEMORCAT_\n3 COL. X 18\"\n4/25\nDR. HARRY SHYTLEN\n2 COL. X 1½\"2\"\n4/28\n\"\nWEATHERFORD DEMOCRAT\n1 PAGE\n4/28\nDRAKE AGENCY, HOUSTON\n(PAID FOR BY HENRY C.\nGROVER)\nMINERAL WELLS INDEX\n1 PAGE\n4/28\nHENRY C. GROVER\nPARIS NEWS\n1 PAGE\n4/27\nDRAKE AGENCY, HOUSTON\nHOUSTON\nGALVESTON NEWS\n1 PAGE\n4/30\nHENRY C. GROVER\nHOUSTON CHRONICLE\n1 PAGE\n4/30\nTEXAS FRIENDS FOR REAGAN\nHOUSTON POST\n1 PAGE\n4/29\n\"\nSAN ANTONIO\nSAN ANTONIO EXPRESS-NEWS\n3 COL. X 5\"\n---\nDELEGATES FOR REAGAN\nKERRVILLE TIMES\n5 COL. X 7\"\n4/28\n5 COL. X 14\"\n4/30\nKERRVILLE MOUNTAIN SUN\n1 PAGE\n4/22\nKERR COUNTY COMM. FOR\nREAGAN\n1/2 PAGE\n4/22\n\"\n1 PAGE\n4/29\n\"\n1/2 PAGE\n4/29\nVICTORIA ADVOCATE\n1 PAGE\n4/28\nDRAKE AGENCY, HOUSTON\n1 PAGE\n4/30 OR 5/1\nDELEGATES FOR REAGAN\nWACO/TEMPLE\nTEMPLE TELEGRAM\n1 PAGE\n4/28\nDRAKE AGENCY, HOUSTON\nTEXARKANA\nHENDERSON NEWS\n4 COL. X 5\"\n4/11-29(6X)\nCITIZENS FOR REAGAN\nTEXARKANA GAZETTE NEWS\n1 PAGE\n4/29\nDRAKE AGENCY, HOUSTON\n(2)\nADI/PUBLICATION\nINSERTION\nINSERTION\nTEXARKANA\nSIZE\nDATE\nPLACED BY:\nLONGVIEW JOURNAL NEWS\n2 COL. X 2\"\n4/21\nSONNY UTSLON\n2 COL. X 2\"\n4/22\n\"\n2 COL. X 2\"\n4/23\n\"\n2 COL. X 2\"\n4/25\n\"\nMARSHALL NEWS MESSENGER\n1 PAGE\n4/27\nDRAKE AGENCY, HOUSTON\nCORPUS CHRISTI\nNO COMPETITIVE ACTIVITY REPORTED\nBEAUMONT/PORT ARTHUR\nBEAUMONT ENTERPRISE JOURNAL 1 PAGE\n4/29\nBEAUMONT COMM. FOR\nREAGAN\nLUBBOCK\nLUBBOCK AVALANCHE JOURANL\n20\"\n4/4\n4\"\n4/19\nEL PASO\nEL PASO HERALD-POST, TIMES\n1 PAGE\n4/30\nAMERICAN CONSERVATIVE\nUNION\n1 PAGE\n5/1\nAMARILLO\nPAMPA NEWS\n3 COL. 6\"\n4/29\n13TH DISTRICT FOR\nREAGAN\nAMARILLO GLOBE-TIMES, NEWS\n1 PAGE\n4/29\nCITIZENS FOR REAGAN\nMcALLEN/BROWNSVILLE\nBROWNSVILLE HERALD\n1 PAGE\n4/28\nHENRY C. GROVER\nMcALLEN MONITOR\n1 PAGE\n4/28\n\"\nHARLINGEN VALLEY MORNING STAR 1 PAGE\n4/28\n\"\nABILENE\nBROWNWOOD BULLETIN\n1 PAGE\n4/28\nDRAKE AGENCY, HOUSTON\n5 COL. X 14\"\n4/30\n\"\nODESSA/MIDLAND\nMIDLAND REPORTER TELEGRAM\n5 COL. 8\"\n4/27\n19TH CONGRESSIONAL\nDISTRICT FOR REAGAN\nODESSA AMERICAN\n1/4 PAGE\n4/27\nDELEGATES FOR REAGAN\n(3)\nODESSA/MIDLAND\nBIG SPRING HERALD\n1 PAGE\n4/27\nDRAKE AGENCY, HOUSTON\nTYLER\nTYLER COURIER TIMES\n4 COL. X 15\"\n---\nDELEGATES FOR REAGAN\n1 PAGE\n4/28\n\"\n1 PAGE\n4/29 OR 4/30\n\"\nNACOGDOCHES SENTINEL\n4 COL. X 10½\" 4/28\n4 COL. X 10½½\" 4/29\n4 COL. X 10½¹₂\" 4/30\nWICHITA FALLS\nNO COMPETITIVE ACTIVITY REPORTED\nSAN ANGELO\nNO COMPETITIVE ACTIVITY REPORTED\nLAREDO\nLAREDO TIMES\n5 COL. X 14\"\n4/30\nGOODWIN & DAWINSON\nAGENCY, HOUSTON\nRR\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nMay 5, 1976\nMEMORANDUM TO:\nSTU SPENCER\nFROM:\nCLAYT WILHITE\nSUBJECT:\nREAGAN COMPETITIVE ADVERTISING\nIN NEBRASKA\nAttached is the latest Reagan competitive media\ninformation from Nebraska. From these indications,\nhe is utilizing a heavy schedule of both television\nand radio.\nWe will be forwarding newspaper information\nwithin the next few days.\nCC: Bruce Wagner\nPete Dailey\nRoy Hughes\nBob Visser\nTim Ryan\nFORD is LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nCOMPETITIVE REPORT\nSTATE: NEBRASKA\nCANDIDATE: REAGAN\nCITIZENS FOR REAGAN\nSTART DATE\n#WKS\n#MARKETS\nPRESSURE\nEXPENDITURI\nTELEVISION:\n1/2 HOUR\nLINCOLN\n1X\n)\nOMAHA\n2X\n)\n:10 ID'S\n4/26-28\nOMAHA\n5 SPOTS ) $7,000\n: 30 ANNCT.\n5/5-10\n1 WK\nLINCOLN\n250 GRP'S)\nOMAHA\n250 GRP'S)\nNOTE: :10 ID'S WERE PROMOS FOR 1/2 HOUR IN OMAHA\nRADIO:\nRADIO IS BEING PURCHASED BY CITIZENS FOR REAGAN TO START 5/6 & 5/7.\nDETAILS WILL BE PROVIDED ON 5/7.\nFORD i LIBRARY GERALD\nMemo from the desk of\n&\nL.R. RAISH\n5 may '76\nBob\nFollowing up my telephone\ninvestion with Tim Ryan, here are\n2 copies f the FCC News Pelease\non applying \"Equal Time\" to Reogon\nplms.\nWhen the full text I the ruling\ncomes and, d will see that you get a\ncopy. 1225 Connecticut Washington, Avenue, D.C. N.W. 20036 - Suite 400 JPR\nPhone (202) 659-9100\nLIBRARY\nFederal Communications Commission\nNEWS\n1919 M Street, NW.\nWashington, D.C. 20554\nCOMM\nNOIS\nS\nFor recorded listing of releases and texts call 632-0002\nFor general information\ncall 632-7260\n64438\nReport No. 14151\nBROADCAST ACTION\nMay 4, 1976 - B\nFCC AFFIRMS \"EQUAL TIME\" APPLICABILITY TO REAGAN FILMS\nThe Commission has denied Adrian Weiss review of a February 10\nruling by the FCC Broadcast Bureau concerning the applicability of the\n\"equal time\" provisions of the Communications Act to the broadcast of\nmotion pictures in which Ronald Reagan, a bona fide candidate for the\nRepublican nomination for President, appeared.\nWeiss had indicated that through his company, Adrian Weiss Productions,\nhe owned two motion pictures in which Reagan appeared as an actor. He\nrequested a ruling to the effect that Section 315 of the Act did not apply to\nthese films because they were non-political and \"have no bearing whatsoever\non present day public issues.\nIn its ruling, the Broadcast Bureau pointed out that the FCC is prohibited\nby Section 326 of the Act from censoring broadcast matter, and does not\nattempt to direct broadcasters in the selection or presentation of specific\nprograming. Thus, it noted, the FCC could not prohibit any programing\nthat might include appearances by candidates for public office.\nHowever, the Bureau said, under Section 315, if a broadcast licensee\npermits a legally qualified candidate for public office to use a station's facilities,\nhe must afford equal opportunities to all other such candidates for that office.\nIt also pointed out that if a legally qualified candidate appeared on a\nbona fide newscast, bona fide news interview, bona fide documentary or\non-the-spot coverage of a bona fide news event, such an appearance would not\nbe considered a use of a station for purposes of Section 315.\nIn addition, the Bureau cited a 1972 Commission ruling that held an\nappearance on a nonpolitical entertainment program by comedian\nPat Paulsen, then a bona fide legally qualified Republican candidate in the\nNew Hampshire Presidential preferential primary, would entitle all\nopposing candidates to equal opportunities.\nFORD & LIBRARY GERALD\n(over)\n-2-\nThis conclusion, it said, was sustained by the U. S. Court of Appeals\nfor the Ninth Circuit (San Francisco), which stated that neither the equal\ntime provision in Section 315 of the Act, the legislative history of that\nenactment nor its subsequent amendments indicate that Congress intended\nfor the Commission to distinguish between political and non-political uses\nby candidates.\nThe Court further emphasized that \"Section 315 is grounded in the\nrecognition that radio and television play important roles in the election\nprocess. A candidate who becomes well-known to the public as a\npersonable and popular individual through 'non-political' appearances\ncertainly holds an advantage when he or she does formally discuss\npolitical issues to the same public over the same media.\nThe Broadcast Bureau, concluding that the Commission had no basis\nfor distinguishing between political and nonpolitical appearances by candidates,\nfound it was clear that the broadcast of movies in which Reagan appeared\nwould be a \"use\" under Section 315 and would entitle opposing candidates\nto equal opportunities in the use of the broadcasting station.\nAction by the Commission April 29, 1976, by Order. Commissioners Lee,\nReid and Washburn, with Commissioners Wiley (Chairman) and Quello concurring\nand Chairman Wiley issuing a statement in which Commissioner Quello joins,\nand Commissioners Hooks and Robinson dissenting and Commissioner Robinson\nissuing a statement in which Commissioner Hooks joins.\nThis is an unofficial announcement of the Commission's\naction. Release of the full text of the Commission's\norder constitutes official action. See MCI V. FCC,\n515 F. 2d 385 (D.C. Circ. 1975).\n- FCC -\nConcurring Statement of Chairman Richard E. Wiley\n(in which Commissioner Quello joins)\n(re: Letter to Mr. Adrian Weiss)\nFrom a common sense point of view, it seems absurd to apply\nthe same regulations to old movies that are applied to political\nannouncements. In these circumstances, we should make it clear that\nour discretion in this matter is limited by statute, and that we are\nnot completely free to follow our own judgment concerning what may be a\nreasonable or practical approach to the problem.\nSection 315 of the Communications Act provides that all\nlegally qualified candidates must be afforded equal opportunities in\nthe \"use\" of broadcast facilities. In 1959, Congress recognized the\nfact that a strict application of this standard might tend to dry up\nmeaningful broadcast coverage of political campaigns, and created an\nexemption from the equal time principle for news programs. See\ngenerally Aspen Institute, 55 FCC 2d 697 (1975), affirmed Chisholm\nV. FCC, F.2d (D.C. Cir., April 12, 1976). No similar exemption\nhas been created for entertainment shows or \"old movies,\" and it is\ndifficult to see how the Commission could, on its own, develop and\nadminister a distinction between \"political\" and \"non-political\"\nappearances of candidates. See Paulsen V. FCC, 491 F.2d 887 (9th Cir.,\n1974).\nWhile the Commission is not in a position to grant Mr. Weiss\nthe relief he requests, it must be conceded that the present equal time\nlaw does result in inequities to the owners of certain film properties,\nand that it does have an inhibiting effect on the presentation of many\nprograms in which candidates make an \"appearance.\" Accordingly, I am\nhopeful that the Congress, at an appropriate time, will explore the\npossibility of legislative reform.\nDISSENTING STATEMENT OF COMMISSIONER GLEN 0. ROBINSON\n(in which Commissioner Hooks joins)\nI agree that the Commission should not undertake to fashion\ndelicate distinctions concerning who is a \"candidate\" and what\nconstitutes a \"use\" within the meaning of Section 315 of the\nCommunications Act. But the imperatives of administrative simplicity\nhave their limits; and common sense at least occasionally has its claims.\nSection 315 does not in terms require, and in my view should not\nbe read to require, the result the Commission reaches today.\nWhen the candidates' appearance is totally unrelated to the\npolitical campaign, and where it manifestly does not tend to enhance\nhis electoral image, I think the Commission has discretion to follow\nthe dictates of common sense and to hold the appearance is not a\n\"use\" within the reach of Section 315. This result is definitely\nindicated here. In one of these two films (\"Tennessee's Partner\")\nMr. Reagan portrays a \"cowpoke\"; in the other, (\"Cattle Queen of\nMontana\") a gunfighter. These films were made many years before Mr.\nReagan entered politics; they have absolutely nothing to do with the\nPresidential campaign; and I at least find it difficult to see how\nthey enhance Mr. Reagan's image or stature as a political candidate. 1/\nSo far as I can tell, the majority does not dispute this but\nevidently believes nevertheless that it may not, and should not, make\nsubjective judgments as to whether a particular appearance serves a\n1/ Evidently I am not alone. President Ford has indicated he will not\nrequest equal time if these old movies are shown (See Broadcasting, April 26,\n1976, p. 5) while Mr. Reagan has suggested, in regard to movies of\nsimilar distinction and vintage, that he would. Washington Star, Nov. 23,\n1975, P. A2.\n- 2\npolitical purpose of the candidate. Such has been its view heretofore.\nSee Pat Paulsen, 33 FCC 2d 835 (1972), aff'd, 491 F. 2d 887 (D.C. Cir.\n1974). This is tantamount to an irrebutable presumption that the\nmere exposure of a candidate must work to his advantage, inasmuch as\nthe Commission deems it impossible to determine otherwise. I cannot\nindulge such a presumption and I do not interpret Section 315 or the\nCourt's opinion in Paulsen to require me to do SO.\nSubjective judgments do, of course, carry with them a\nspecial danger of unfairness, and I do not discount the concern of\nthe Paulsen court--a concern that evidently underlies today's\ndecision--over the Commission's trying to distinguish between\n\"political\" and \"non-political\" appearances of a candidate.\nDifficult cases could be imagined--what if, for instance, Robert\nRedford (or some other perennial movie good-guy) ran for political\noffice? But we should not paralyse our common sense with an\noveractive imagination. We would not be likely to see many, if\nany, cases which would cause serious difficulties in the future\nif we were now to exercise a modicum of discretion and decide simply\nthat exposure is not, ipso facto, \"use.\" Moreover, the\n2/ In Paulsen the Court of Appeals affirmed the Commission's conclusion\nthat comedian Pat Paulsen's appearance on \"The Mouse Factory\"\nwould have been a \"use\". of television within the meaning of Section\n315. The Court emphasized the utility of a \"go/no-go\" rule in keeping\ngovernment clear of \"highly subjective judgments concerning the content,\ncontext, and potential political impact of a candidate's appearance.\"\nId. at 890-891. The Court did not make such a rule obligatory on us;\nand we ought not to assume that the Court would applaud (even if it\nprobably would tolerate) the application of this \"go/no-go\" rule\nin every conceivable case. (I should add that the Commission's\ndecision in Paulsen seems to me most dubious; it could and should\nhave been otherwise decided on the criteria I would apply to this case;\nbut one need not disagree with the Commission's decision in Paulsen\nto disagree with today's decision.\n- 3 -\nCommission has an uncommon facility for making \"purple cows\" --\nas they have come to be called here³/ out of special cases in\nwhich it wants to set no precedent. No case better commends itself\nto this treatment than the two films here--two purple COWS of the\nold West.\n3/ The origin of the phrase in Commission lexicon is unknown but it is\napparently derived from Gelett Burgess' verse, \"The Purple Cow\":\n\"I never saw a Purple Cow,\nI hope I never see one;\nBut I can tell you, anyhow,\nI'd rather see than be one.\"\nLIBRARY\nFederal Communications Commission\n/\nNEWS\n1919 M Street, NW.\nWashington, D.C. 20554\nCOMMISSION\nCOMMI\nFor recorded listing of releases and texts call 632-0002\nFor general information\ncall 632-7260\n64438\nReport No. 14151\nBROADCAST ACTION\nMay 4, 1976 - B\nFCC AFFIRMS \"EQUAL TIME\" APPLICABILITY TO REAGAN FILMS\nThe Commission has denied Adrian Weiss review of a February 10\nruling by the FCC Broadcast Bureau concerning the applicability of the\n\"equal time\" provisions of the Communications Act to the broadcast of\nmotion pictures in which Ronald Reagan, a bona fide candidate for the\nRepublican nomination for President, appeared.\nWeiss had indicated that through his company, Adrian Weiss Productions,\nhe owned two motion pictures in which Reagan appeared as an actor. He\nrequested a ruling to the effect that Section 315 of the Act did not apply to\nthese films because they were non-political and \"have no bearing whatsoever\non present day public issues. \"\nIn its ruling, the Broadcast Bureau pointed out that the FCC is prohibited\nby Section 326 of the Act from censoring broadcast matter, and does not\nattempt to direct broadcasters in the selection or presentation of. specific\nprograming. Thus, it noted, the FCC could not prohibit any programing\nthat might include appearances by candidates for public office.\nHowever, the Bureau said, under Section 315, if a broadcast licensee\npermits a legally qualified candidate for public office to use a station's facilities,\nhe must afford equal opportunities to all other such candidates for that office.\nIt also pointed out that if a legally qualified candidate appeared on a\nbona fide newscast, bona fide news interview, bona fide documentary or\non-the-spot coverage of a bona fide news event, such an appearance would not\nbe considered a use of a station for purposes of Section 315.\nIn addition, the Bureau cited a 1972 Commission ruling that held an\nappearance on a nonpolitical entertainment program by comedian\nPat Paulsen, then a bona fide legally qualified Republican candidate in the\nNew Hampshire Presidential preferential primary, would entitle all\nopposing candidates to equal opportunities.\n(over)\n-2-\nThis conclusion, it said, was sustained by the U. S. Court of Appeals\nfor the Ninth Circuit (San Francisco), which stated that neither the equal\ntime provision in Section 315 of the Act, the legislative history of that\nenactment nor its subsequent amendments indicate that Congress intended\nfor the Commission to distinguish between political and non-political uses\nby candidates.\nThe Court further emphasized that \"Section 315 is grounded in the\nrecognition that radio and television play important roles in the election\nprocess. A candidate who becomes well-known to the public as a\npersonable and popular individual through 'non-political' appearances\ncertainly holds an advantage when he or she does formally discuss\npolitical issues to the same public over the same media.\nThe Broadcast Bureau, concluding that the Commission had no basis\nfor distinguishing between political and nonpolitical appearances by candidates,\nfound it was clear that the broadcast of movies in which Reagan appeared\nwould be a \"use\" under Section 315 and would entitle opposing candidates\nto equal opportunities in the use of the broadcasting station.\nAction by the Commission April 29, 1976, by Order. Commissioners Lee,\nReid and Washburn, with Commissioners Wiley (Chairman) and Quello concurring\nand Chairman Wiley issuing a statement in which Commissioner Quello joins,\nand Commissioners Hooks and Robinson dissenting and Commissioner Robinson\nissuing a statement in which Commissioner Hooks joins.\nThis is an unofficial announcement of the Commission's\naction. Release of the full text of the Commission's\norder constitutes official action. See MCI V. FCC,\n515 F. 2d 385 (D.C. Circ. 1975).\n- FCC -\nConcurring Statement of Chairman Richard E. Wiley\n(in which Commissioner Quello joins)\n(re: Letter to Mr. Adrian Weiss)\nFrom a common sense point of view, it seems absurd to apply\nthe same regulations to old movies that are applied to political\nannouncements. In these circumstances, we should make it clear that\nour discretion in this matter is limited by statute, and that we are\nnot completely free to follow our own judgment concerning what may be a\nreasonable or practical approach to the problem.\nSection 315 of the Communications Act provides that all\nlegally qualified candidates must be afforded equal opportunities in\nthe \"use\" of broadcast facilities. In 1959, Congress recognized the\nfact that a strict application of this standard might tend to dry up\nmeaningful broadcast coverage of political campaigns, and created an\nexemption from the equal time principle for news programs. See\ngenerally Aspen Institute, 55 FCC 2d 697 (1975), affirmed Chisholm\nV. FCC, F.2d (D.C. Cir., April 12, 1976). No similar exemption\nhas been created for entertainment shows or \"old movies,\" and it is\ndifficult to see how the Commission could, on its own, develop and\nadminister a distinction between \"political\" and \"non-political\"\nappearances of candidates. See Paulsen V. FCC, 491 F.2d 887 (9th Cir.,\n1974).\nWhile the Commission is not in a position to grant Mr. Weiss\nthe relief he requests, it must be conceded that the present equal time\nlaw does result in inequities to the owners of certain film properties,\nand that it does have an inhibiting effect on the presentation of many\nprograms in which candidates make an \"appearance.\" Accordingly, I am\nhopeful that the Congress, at an appropriate time, will explore the\npossibility of legislative reform.\nDISSENTING STATEMENT OF COMMISSIONER GLEN 0. ROBINSON.\n(in which Commissioner Hooks joins)\nI agree that the Commission should not undertake to fashion\ndelicate distinctions concerning who is a \"candidate\" and what\nconstitutes a \"use\" within the meaning of Section 315 of the\nCommunications Act. But the imperatives of administrative simplicity\nhave their limits; and common sense at least occasionally has its claims.\nSection 315 does not in terms require, and in my view should not\nbe read to require, the result the Commission reaches today.\nWhen the candidates' appearance is totally unrelated to the\npolitical campaign, and where it manifestly does not tend to enhance\nhis electoral image, I think the Commission has discretion to follow\nthe dictates of common sense and to hold the appearance is not a\n\"use\" within the reach of Section 315. This result is definitely\nindicated here. In one of these two films (\"Tennessee's Partner\")\nMr. Reagan portrays a \"cowpoke\"; in the other, (\"Cattle Queen of\nMontana\") a gunfighter. These films were made many years before Mr.\nReagan entered politics; they have absolutely nothing to do with the\nPresidential campaign; and I at least find it difficult to see how\nthey enhance Mr. Reagan's image or stature as a political candidate. 1/\nSo far as I can tell, the majority does not dispute this but\nevidently believes nevertheless that it may not, and should not, hake\nsubjective judgments as to whether a particular appearance serves a\n1/ Evidently I am not alone. President Ford has indicated he will not\nrequest equal time if these old movies are shown (See Broadcasting, April 26,\n1976, p. 5) while Mr. Reagan has suggested, in regard to movies of\nsimilar distinction and vintage, that he would. Washington Star, Nov. 23,\n1975, p. A2.\n- 2\npolitical purpose of the candidate. Such has been its view heretofore.\nSee Pat Paulsen, 33 FCC 2d 835 (1972), aff'd, 491 F. 2d 887 (D.C. Cir.\n1974). This is tantamount to an irrebutable presumption that the\nmere exposure of a candidate must work to his advantage, inasmuch as\nthe Commission deems it impossible to determine otherwise. I cannot\nindulge such a presumption and I do not interpret Section 315 or the\nCourt's opinion in Paulsen to require me to do so.\nSubjective judgments do, of course, carry with them a\nspecial danger of unfairness, and I do not discount the concern of\nthe Paulsen court--a concern that evidently underlies today's\ndecision--over the Commission's trying to distinguish between\n\"political\" and \"non-political\" appearances of a candidate.\nDifficult cases could be imagined--what if, for instance, Robert\nRedford (or some other perennial movie good-guy) ran for political\noffice? But we should not paralyse our common sense with an\noveractive imagination. We would not be likely to see many, if\nany, cases which would cause serious difficulties in the future\nif we were now to exercise a modicum of discretion and decide simply\nthat exposure is not, ipso facto, \"use.\" Moreover, the\n2/ In Paulsen the Court of Appeals affirmed the Commission's conclusion\nthat comedian Pat Paulsen's appearance on \"The Mouse Factory\"\nwould have been a \"use\" of television within the meaning of Section\n315. The Court emphasized the utility of a \"go/no-go\" rule in keeping\ngovernment clear of \"highly subjective judgments concerning the content,\ncontext, and potential political impact of a candidate's appearance.\"\nId. at 890-891. The Court did not make such a rule obligatory on us;\nand we ought not to assume that the Court would applaud (even if it\nprobably would tolerate) the application of this \"go/no-go\" rule\nin every conceivable case. (I should add that the Commission's\ndecision in Paulsen seems to me most dubious; it could and should\nhave been otherwise decided on the criteria I would apply to this case;\nbut one need not disagree with the Commission's decision in Paulsen\nto disagree with today's decision.\n- 3 -\nCommission has an uncommon facility for making \"purple cows\" --\nas they have come to be called here 3/ out of special cases in\nwhich it wants to set no precedent. No case better commends itself\nto this treatment than the two films here-- two purple COWS of the\nold West.\n3/ The origin of the phrase in Commission lexicon is unknown but it is\napparently derived from Gelett Burgess' verse, \"The Purple Cow\":\n\"I never saw a Purple Cow,\nI hope I never see one;\nBut I can tell you, anyhow,\nI'd rather see than be one.\"\nCampaign76\nMedia Communications, Inc.\nCampar\n176\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nGeneral\nMay 11, 1976\nMEMORANDUM TO: STU SPENCER\nFROM:\nCLAYT WILHITE\nAttached is an appeal from the Young America Campaign\nCommittee on behalf of Ronald Reagan in California.\nAlso included is a sample script of the proposed\nadvertising.\nCC: Rogers Morton\nRoy Hughes\nFred Slight\nBob Visser\nTim Ryan\nPeter Dailey\nBruce Wagner\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nis\nREAGAN CALIFORNIA FUND\nA Project of:\nYoung America's Campaign Committee\nDear Friend:\nYour assistance on a most urgent project could mean the difference between\nvictory and defeat for Ronald Reagan in the June 8th primary in California--\nthe most important primary of the campaign.\nThat is why 1 am writing to you today.\nGerald Ford and Ronald Reagan are in a virtual dead heat for convention\ndelegates coming into the California primary. The winner of the California\nprimary will take an extra 167 delegates to the convention.\nThese 167 delegates will mean the margin of victory for the Republican\npresidential nominee. More delegates are at stake in California than New\nHampshire, Florida, Vermont, and North Carolina combined!\nRonald Reagan's stunning defeat of Gerald Ford in the North Carolina\nprimary was a result of his aggressive media campaign in that state prior to\nthe voting.\nThat is why the Reagan California Fund has been established by the Young\nAmerica's Campaign Committee. We intend to place spot radio advertisements\nthroughout California a week prior to the primary.\nWe have entered into an agreement with the nation's top producer of-radio\nadvertisements.\nEfrem Zimbalist, Jr., the star of the television series The FBI, has agreed\nto do the narration for the ads.\nThey will be targeted in communities across California with the precision\nthat was apparent in the media blitz that brought Ronald Reagan victory in\nNorth Carolina.\nProduction costs, distribution fees, etc., will be $25,000 and that amount\nis needed at once. Unless we receive that amount by May 25, 1976, the ads by\nEfrem Zimbalist, Jr., cannot be run.\nThese ads are the most economical and effective method for reaching the\nmillions of California voters. Ronald Reagan's chances of victory in California\nwill be severely set back without them. As a result, his chances for the\nRepublican nomination could be lost.\nThat is why it is vital that you send what you can today. Please send at\nleast $20 today. If you cannot send $20, we will be grateful for whatever you\ncan contribute. But we must have whatever your generous contribution by May 25.\n-2\nIt is important to consider what Ronald Reagan's defeat could mean for\nthe Republican Party.\nConsider the record of the Ford administration and the possibility of\nits continuing should Ronald Reagan lose the California primary:\n1. There would be more appointments of left-liberals into the\nadministration such as Charles Goodell and Nelson Rockefeller.\n2. Secretary of State Henry Kissinger would remain, throughout\nFord's term, continuing the policy of one-way-street detente.\n3. The United States would continue its second-rate military posture\nand perhaps slip to third rate or fourth rate.\n4. The United States would continue its policy of surrender of\nAmerican possessions such as the Panama Canal Zone.\n5. Deficit spending would continue unabated, without a voice of\nleadership coming from the White House.\nBefore you decide how much to give, I should explain that the Reagan\nCalifornia Fund is an independent organization, entirely separate from the\nCitizens for Reagan campaign committee.\nBecause it is an independent committee, the Reagan California Fund may\nsolicit funds from individuals beyond the $1000 limit. Thus, if you have al-\nready contributed the maximum $1000 to the official Citizens for Reagan cam-\npaign committee, you may contribute up to an additional $24,000 to the Reagan\nCalifornia Fund.\nIn addition, while the official Reagan effort in California is limited in\nwhat it can spend on behalf of Ronald Reagan, our committee can wage an all-out\neffort to win in California without government-enforced spending restrictions.\nIf any contribution could tip the scale for a Reagan victory, your contri-\nbution to the Reagan California Fund could be it. Please be generous, and soon.\nThank you.\nSincerely\nRon Robinson, National Chairman\nReagan California Fund\n5/114:30 Clayt\nYOUNG AMERICA'S CAMPAIGN COMMITTEE\nAir Date\nThis is a sample\nRadio Spot Number\n#2\nTitle\n60 SECONDS\ntranscript of the\nNarrator\nEFREM ZIMBALIST, JR.\nradio ads planned\nfor California one\n60 SECOND RADIO SPOT\nweek Primary before the\nI, LIKE YOU, AM CONCERNED ABOUT THE FUTURE OF THIS COUNTRY. I, LIKE\nYOU, HAD HOPED THAT AFTER WATERGATE GERALD FORD WOULD LEAD US AWAY\nFROM DEFICIT SPENDING, APPEASEMENT ABROAD, AND MILITARY WEAKNESS. I\nHAVE CONCLUDED HE HAS NOT DONE THIS. INSTEAD HE HAS FIRED A SECRETARY\nOF DEFENSE WHO DISAGREED WITH KISSINGER'S DETENTE, ACCEPTED AMERICA'S\nSTATUS AS THE SECOND STRONGEST NATION IN THE WORLD, IS ACQUIESCING IN\nTHE GIVE-AWAY OF THE PANAMA CANAL ZONE, AND HAS PRESIDED OVER $100\nBILLION IN DEFICITS IN JUST TWO YEARS. RONALD REAGAN IS MY CHOICE FOR\nPRESIDENT BECAUSE HE PROMISES A NEW SECRETARY OF STATE, THE RESTORATION\nOF AMERICAN MILITARY SUPERIORITY, NO GIVE-AWAYS OF AMERICAN TERRITORY\nSUCH AS THE PANAMA CANAL ZONE TO LEFTIST DICTATORS, AND, HE PROMISES\nA BALANCED BUDGET. IF YOU BELIEVE AS I DO THAT STRONG LEADERSHIP IS\nNEEDED IN THE WHITE HOUSE AS WE ENTER OUR TWO-HUNDREDTH YEAR, THEN I\nURGE YOU TO VOTE FOR RONALD REAGAN IN THE REPUBLICAN PRIMARY. THIS IS\nEFREM ZIMBALIST, JR. THANK YOU FOR LISTENING.\nEND\nEND\nEND\nEND\nEND\nEND\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nMay 13, 1976\nMEMORANDUM TO: PETER KAYE\nFROM:\nCLAYT WILHITE\nAttached are scripts from all Reagan competitive TV\nadvertising that we have acquired to date from Texas.\nA cassette of this material is available in our office.\nCC: Bob Visser\n(\nTim Ryan\nFred Slight\nRob Quartel\nFORD i LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nREAGAN COMPETITIVE TAPES\nCORPUS CHRISTI - BUSING\nREAGAN/FORD COMMENTARY ON PANAMA CANAL (INDIANA)\n\"NO TIME\"\n\"ENERGY\"\n\"WALLACE\"\n\"DEFENSE\"\n30 MINUTE REAGAN ELECTION SPECIAL (SCRIPT NOT INCLUDED)\nDEFENSE\n: 30\nREAGAN:\nWELL I BELIEVE IN THE PEACE OF WHICH MR. FORD\nSPEAKS AS MUCH AS ANY MAN, BUT PEACE DOES NOT\nCOME FORM WEAKNESS OR FROM RETREAT. IT COME\nFROM THE RESTORATION OF AMERICAN MILITARY\nSUPERIORITY.\nASK THE PEOPLE OF LATVIA, ESTONIA, LITHUANIA\nCZECHOSLOVAKIA, POLAND, HUNGARY, ALL THE\nOTHERS. EAST GERMANY, BULGARIA, ROMANIA.\nASK THEM WHAT IT'S LIKE TO LIVE IN WORLD\nWHERE THE SOVIET UNION IN NUMBER 1. I\nDON'T WANT TO LIVE IN THAT KIND OF WORLD\nAND DON'T THINK YOU DO EITHER.\nWALLACE\n: 30\nI'M ROLLY MILLIRONS, CONSERVATION DEMOCRAT. ON SATURDAY,\nMAY 1, FOR THE FIRST TIME IN MY LIFE I'M VOTING IN A\nREPUBLICAN PRIMARY.\nI'M VOTING FOR RONALD REAGAN, A CONSERVATIVE WHO CAN\nWIN. IT IS NOW CLEAR GOVERNOR WALLACE CAN'T. GOVERNOR\nREAGAN IS RIGHT ON THE ISSUES AND RIGHT FOR ME. HE CAN\nWIN BUT IT'S GOING TO TAKE CONSERVATIVE DEMOCRATS AND\nINDEPENDENTS TO DO IT. SO FOR THE FIRST TIME IN MY\nLIFE I'M VOTING IN A REPUBLICAN PRIMARY.\nCORPUS CHRISTI BUSIN\n: 30\nREAGAN:\nONE OF THE BIGGEST FAILURES THE WASHINGTON\nESTABLISHMENT HAS FORCED ON US IS FORCED\nBUSING. THE PEOPLE OF CORPUS CHRISTI CAN\nTESTIFY THAT IT'S FAILED TO ACHIEVE IT'S\nGOAL. INSTEAD IT HAS INCREASED THE BITTERNESS\nAND ANIMOSITY IT WAS SUPPOSED TO REDUCE. FORCED\nBUSING SHOULD BE ENDED BY LEGISLATION IF POSSIBLE.\nIF NOT, THEN BY CONSTITUTIONAL AMENDMENT. CONTROL\nOF EDUCATION SHOULD BE RETURNED TO LOCAL SCHOOL\nDISTRICTS.\nNO TIME\n: 30\nREAGAN:\nTHE TRUTH IS THAT THIS NATION MUST TRUST LESS\nIN THE PRE-EMPTIVE CONCESSIONS WE'RE GRANTING\nTHE SOVIET UNION AND MORE IN THE RE-ESTABLISHMENT\nOF AMERICAN MILITARY SUPERIORITY.\nIF MR. FORD AND DR. KISSENGER ARE WRONG IN\nTHEIR BELIEF THAT SOVIET AMBITIONS HAVE\nMODERATED SO MUCH, IF WE NO LONGER NEED TO\nMAINTAIN MILITARY SUPERIORITY, IF THEIR WRONG,\nTHERE WILL BE NO FUTURE OPPORTUNITY. NO TIME\nTO CORRECT THEIR ERROR.\nENGERY\n: 30\nREAGAN:\nMR. FORD'S ENERGY POLICY IS A DISASTER.\nPRIOR TO THE ARAB OIL EMBARGO, WE IMPORTED\nONLY A FRACTION OF OUR OIL NEEDS; AND YET\nTHAT EMBARGO COST A 1/2 MILLION AMERICANS\nTHEIR JOBS.\nNOW WE IMPORT MORE THAN 1/2 OF THE ENERGY SUPPLY\nWE CONSUME. HOW MANY TEXANS WILL LOSE THEIR\nJOBS IF THERE IS ANOTHER EMBARGO? HOW MANY\nTEXAS INDUSTRIES WILL HAVE TO SHUT DOWN?\nAMERICA NEEDS ENERGY INDEPENDENCE AND THE\nLEADERSHIP TO GET IT.\nCampaign76\nx:70y MORTON\nMedia Communications, Inc.\nStu Spencer\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nRoy Hughes\nMay 17, 1976\nMEMORANDUM TO:\nFROM:\nSUBJECT:\nBRUCE of WAGNER\nPetu D- ICaye\nDENISE CONSIDINE\nCOMPETITIVE REPORT - NEWSPAPERS\nCANDIDATE: REAGAN\nSTATE:\nMICHIGAN\nReagan newspaper activity has been reported in all\n6 of the ADI's in which we are currently advertising. The\ninsertion sizes are full pages, with all but two scheduled\nto run on Monday, May 17th. Units were placed by the Drake\nAdvertising Agency of Houston.\nThe estimated cost for reported activity is $23,023.\nPlease advise if there are any questions.\nDenise\nCC: Clayt Wilhite\nPeggy Pilas\nDawn Sibley\nCarol Karasick\nGeorge Karalekas\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nCOMPETITIVE REPORT\nMICHIGAN NEWSPAPERS\nCANDIDATE: REAGAN\nADI/PUBLICATION\nINSERTION SIZE\nINSERTION DATE\nPLACED BY\nDetroit\nDetroit News\n1 Page\n5/17\n---\nAnn Arbor News\n1 Page\n5/17\n---\nPontiac Oakland Press\n1 Page\n5/17\nDrake Agency\nRoyal Oak Tribune\n1 Page\n5/17\n---\nMount Clemens Macomb Daily\n1 Page\n5/17\nDrake Agency\nMonroe News\nWill not divulge competitive information.\nGrand Rapids/Kalamazoo/\nBattle Creek\nGrand Rapids Press\n1 Page\n5/17\nDrake Agency\nKalamazoo Gazette\nWill not divulge competitive information.\nBattle Creek Enquirer & News\n1 Page\n5/17\nMuskegan Chronicle\n1 Page\n5/17\nDrake Agency\nGrand Haven Tribune\n1 Page\n5/18\n---\nGreenville News\n1 Page\n5/17\nDrake Agency\nFlint/Saginaw/Bay City\nFlint Journal\n1 Page\n5/17\nDrake Agency\nBay City Times\n1 Page\n5/17\n---\nSaginaw News\n1 Page\n5/17\nDrake Agency\nOwosso Argus Press\nWill not divulge competitive information.\nMount Pleasant Times-News\n1 Page\n5/17\nDrake Agency\nLansing\nLansing State Journal\n1 Page\n5/16\nDrake Agency\nJackson Citizen Patriot\nWill not divulge competitive information.\nHillsdale News\nWill not divulge competitive information.\nTraverse City/Cadillac\nTraverse City Record Eagle\n1 Page\n5/17\nDrake Agency\nCadillac News\nWill not divulge competitive information.\nSouth Bend/Elkhart\nBenton Harbor-St. Joseph\n1 Page\n5/17\nDrake Agency\nHerald Palladium\nDowagiac News\n1 Page\n5/17\nDrake Agency\nSturgis Journal\n1 Page\n5/17\nDrake Agency\nNiles Star\n1 Page\n5/17\nDrake Agency\nVisser\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nJuly 6, 1976\nMEMORANDUM TO:\nPFC STAFF\nFROM:\nCLAYT WILHITE\nSUBJECT:\nREAGAN TV PROGRAM\nRonald Reagan's scheduled half-hour television message\ncan be seen tonight at 10:30 p.m. (EDT) on ABC (Channel\n7 in Washington).\nFORD & LIBRARY 0ERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary"
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