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    "localId": "1674402",
    "label": "Reagan Competitive Activity (1)",
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    "contentType": "document",
    "title": "Reagan Competitive Activity (1)",
    "citationUrl": "https://catalog.archives.gov/id/1674402",
    "collections": [
        "President Ford Committee Records",
        "Dawn Sibley's Files on the Primary Elections"
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    "subjects": [
        "Television",
        "Advertising, Political",
        "Press",
        "Presidential campaign, 1976",
        "Radio"
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        "logicalDate": "1976-06-30",
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    "ocrText": "The original documents are located in Box E04, folder \"Reagan Competitive Activity (1)\"\nof the President Ford Committee Campaign Records at the Gerald R. Ford Presidential\nLibrary.\nCopyright Notice\nThe copyright law of the United States (Title 17, United States Code) governs the making of\nphotocopies or other reproductions of copyrighted material. Gerald R. Ford donated to the United\nStates of America his copyrights in all of his unpublished writings in National Archives collections.\nWorks prepared by U.S. Government employees as part of their official duties are in the public\ndomain. The copyrights to materials written by other individuals or organizations are presumed to\nremain with them. If you think any of the information displayed in the PDF is subject to a valid\ncopyright claim, please contact the Gerald R. Ford Presidential Library.\nSome items in this folder were not digitized because it contains copyrighted\nmaterials. Please contact the Gerald R. Ford Presidential Library for access to\nthese materials.\nReasan\nPar B. Frank\n1/8/76-5Pm\nManchester - adnan some time past\nMass- Moothing\nJacksonmele 1,200 li ad\nsame time back\nSV Tetaberg\n3 colum\nand todayin Ha- both Regan & Wallace have called\nfor avails\nGERALD R. FORD LIBRARY\nX'. Po CALLAWAY\nPresident Ford Committee\nSta Spencer\n1828 L STREET, N.W., SUITE 250, WASHINGTON, D.C. 20036 (202) 457-6400\nPay kane Pay KAne\nJanuary 9, 1976\nMEMORANDUM FOR:\nX COMPETITIVE MEDIA\nBRUCE WAGNER\nFROM:\nGEORGE KARALEKAS\nSale\nSUBJECT:\nRonald Reagan and George Wallace are reported to be requesting \"avails\"\nin spot television in Florida.\nAs you know, this means they are contemplating television advertising.\nAs yet, nothing is reported in New Hampshire.\nWe'll keep you advised regarding developments.\nFORD & LIBRARY GERALD\nThe President Ford Committee, Howard H. Callaway, Chairman, David Packard, National Finance Chairman, Robert C. Moot, Treasurer. A copy of\nour Report is filed with the Federal Election Commission and is available for purchase from the Federal Election Commission, Washington, D.C. 20463.\nFrank\nde Garmo Inc.\nGeorge S. Karalekas-Senior Vice President\nJanuary 15, 1976\nMr. Bruce Wagner\nCampaign '76 Media Communications, Inc.\n1828 L Street, N.W. - Room 1002\nWashington, D.C. 20036\nDear Bruce:\nIn preparation for the forthcoming Primaries, I need some legal counsel\non a few subjects as I do not have a complete set of all of the Campaign\nSpending Laws.\nFor both the Primaries and General Election periods, we need clarification\non:\n1. Is there a ceiling on how much can be spent in\ntraditional media (radio, TV, newspapers, outdoor)\nin individual states. If so, how is it determined\n(so much per eligible voter, as before?)\n2. Are there any restrictions as to how much can be\nspent in any individual medium?\n3. Do we have to provide the media with any kind of\ncertifications?\n4. What are the procedures for filing with the GAO?\nAdditionally, we will need a letter from the President authorizing SFM Media\nService Corporation at the signed request of Campaign '76 Media Communications,\nInc. to act as buying agents for the Primaries and General Election. Stations\nrequest this so that they do not get harassed with unauthorized local groups\ntrying to place time on behalf of the President. You can check the old November\nGroup files for copies of the form used in 1972.\nYour immediate response to all of the above issues will be greatly appreciated.\nCordially\nGeorge Penase Karalekas\nGERALD FORD LIBRARY\nSenior Vice President\nGSK/hf\nde Garmo Inc., Advertising 605 Third Avenue, New York 10016. Tel: 986-2122\nPresident Ford Committee\nRECEIVED\n1828 L STREET, N.W., SUITE 250, WASHINGTON, D.C. 20036 (202) 457-6400\n19 1978\nGEORGE S. KARALEKAS\nJanuary 15, 1976\nMEMORANDUM FOR:\nBRUCE S. WAGNER\nFROM:\nGEORGE KARALEKAS 9AY\nSUBJECT:\nREAGAN'S RADIO SCHEDULE IN BOSTON\nWe have picked up information concerning the radio time that Ronald\nReagan is expected to purchase in Boston.\nIt will be effective beginning Tuesday, January 20th, and extend over a five\nweek period to February 24th, (primary day in New Hampshire).\nIt appears they will \"specturm buy\" (a strategy which reaches a broad\naudience via different kinds of programing) with 60 second spots. Weeks\n1 and 2 will consist of 75 spots per week and weeks 3,4 and 5 will\ndouble, using 150 spots per week.\nAlso, the Reagan group is considering ordering \"avails\" in television,\nwhich means they may go into television.\nWe'll keep you posted.\nC.C. Peter Dailey\nFORD & LIBRARY GERALD\nThe President Ford Committee, Howard H. Callaway, Chairman, Robert Mosbacher, National Finance Chairman, Robert C. Moot. Treasurer. A copy of our\nReport is filed with the Federal Election Commission and is available for purchase from the Federal Election Commission, Washington, D.C. 20463.\nRosan Radio - - Portland istatia Radio effi/20/76\nWMTQ -untwasteng tan Station\nGERALD LIBRARY P. FORD\nToi Bruce Wagner\n1/20/76\nFrom: 6.5. Karalekas\n5PM\nSubeot: Competitive Reput#\nNew Hampshne + Massachusetts\nNew Hampshere\nRepublicans\nCanclidate: Ronald Regan\nMedium: Local Television\nMarlar / Sichedule\n(1) Poland Spungs/ Hand Me - Spending 5,000 from\n1/26 -2/23; nodetails on the a spouse\ndaypards. all time on WMTW Poland Spungs\n(2) Man chester, NH - Has purchand two five minute\nprograms per week to un from 555, 6pm for form\nweeks (1/27 2/23) @ 180 puwerk a 720 pm the period\nComments Relative to Strategy\nHas purchased the Maine station to carer nothern\nN. H and the Manchester faulity for the southern\nend. The latter will probably run in conjuriction\nwith Boston TV as you need both markets to do\nan effective job\nMassachusetts\nRepublicans\nFORD & LIBRARY\nCandidate Ronald Reogan\nMedium: Local TO\nMarket Schodule - Orders were placed, bur MO\ndetails are available as the stations have not confirmed\nDemocrats\nCanchdates: Fod Harris, Jun Careh, Henry Jackson\nMarlor/Schocoule Marker Schodule\nOrders were playd but no details are\navailable as the stations have not confirmed\nCC P. Dailey\nFORD & LIBRARY 939400\nStarta swks.\n1/20 \\ Radio in Boston\nbuymattop stations\nЭТАО\nfrom\nW J IB- Fn (Good Mus\nWNDN MOR\nw WRKO- Rocker\nFORD i LIBRARY GERALD\nWROR Solid Gold\n.onl omnso eb\n18 pots /wk -60's tairtzwks\n36 \" \"\n\" 1 345\nRosan VER F23\nBRU AMDIE\nИОПАМЛОВИ иоп МЛОЧИ\nЗОЙАН\ntorromns ns\nLICE\nDisches MIEU we\nCOMMENTS\nJAVOR99\nMORR\nOT\ne\nязоиза\noT\nLIFES\nBaseiq ия W 19q not ato rog UT3\nAom sons WOTH\n516\nJATTIM318 JATTIN AT\nde Garmo Inc.\nis\nDATE\nTRANSMITTAL\nTO\nSLIP\nnassis\nfor DS your COMMENTS\nRUSH\nFROM\nkova\nfor your APPROVAL\nplease\nDISCUSS with me\nFILE\nfor your\nfor\ncommitte MESSAGE Clauman\nnodloth need letter signed d by\nso TV W t\nCONA\nfor your\nWBZ\nplease\nFOLLOW UP\nplease\nHANDLE\nINFORMATION\nSIGNATURE\nper your REQUEST\nRETURN TO:\nSENDER\nFILES\nan authairug Hoperchased SFM\nW32 -said\nB.Z c 7 divulge will on phone\nsame same Purchased WFTW- FTW- Franklan\nOrderina Spots in\nH2UR\nradio in Mass.\n3TAO\nWEER WE22736 BE\nonl omese sb\nwallace - sending people to\nstations\nnom\nAND -\nMOR\nCarta - odcjaavails THEY 1.9% 0810 THE in Sping field\nвеирев >n Fla thing HVH MED\nLor\n23,113\nbei Aor\n101 Aon\nyou Aons LIFE\nbyess\nAom\nfor COMI\nAom\nJAV A99A of\nинитэя\nyou\nbyen\n2Г1Ь\nJATTIM20ART\nCampaign76\n66\nEy\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nUNEMPLOYMENT # 1\n(:60 Radio)\nV.O. MAN:\nGovernor Reagan, it's well known in this country\nthat as unemployment goes up... (Fade under)\nV.O. ANNOUNCER:\nAn important part of Ronald Reagan's campaign is\nthe Citizens' Press Conference which gives the\npeople a chance to ask the questions...\nV.O. MAN:\nDo you have any plans for full employment in this\ncountry?\nREAGAN:\nYes, there should be a plan, and I think there should\nbe measures to help those who bear an unfair burden\nof the recession by being involuntarily unemployed.\nBut I think the long range solution is an end to the\n40 years of the new philosophy of economics that has\ntold us we can spend our way to prosperity and that\na deficit doesn't hurt us.\nSFX:\nApplause\nREAGAN:\nThe long range answer to the unemployment and recession\nthat beset us is to end deficit spending and balance\nthe budget.\nThis is the single cause of inflation. and inflation\nis the cause of the recession.\nSFX:\nApplause\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\n10VESIONS\nFORD i LIBRARY GERALD\n1/23/76\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n28\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nGOVERNMENT\n(:60 Radio)\nSFX:\nApplause\nV.O. ANNOUNCER:\nRecently, Ronald Reagan gave a group of citizens in\nConway his views on the roll of government.\nREAGAN:\nPoliticians in Washington are slow in catching on to\nsomething that people aut in the states feel every\nday. That's a reawakening of the American spirit of\nindependence and self reliance.\nI think the people of this country today want more\nthan anything for government to get off their backs\nand out of their pockets.\nSFX:\nApplause\nREAGAN:\nAnd I think they want government closer at hand, not\nfar away in the hands of a self anointed elite in the\nnatimn's capitol.\nSome jobs only the Federal Government can do. National\nDefense, for example, is one of them. But domestic\nprograms should be managed at the local level where we\ncan do the job most efficiently.\nThe closer the program is to the people who pay for it,\nthe more they will take an active interest in it.\nOur need is for a government that is confident not of\nwhat it can do for the people, but of what the people can\ndo for themselves.\nSFX:\nApplause\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\nFORD i LIBRARY 9ERALD\n1/23/76\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n28\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nINFLATION\n(:60 Radio)\nREAGAN:\nToday, governments, federal, state and local, are\ntaking more than 44c out of every dollar earned by\nthe people of this country, and Washington is getting\nthe lion's share.\nNo nation in history has ever imposed such a burden\non its people and long survived, but even this.. (Fade under)\nV.O. ANNOUNCER:\nRonald Reagan discusses one of our most serious\nproblems at an upstate Citizens' Press Conference.\nREAGAN:\nWashington's refusal to operate its affairs as you and\nI have to operate ours, making income and outgo match,\ncauses the run-away inflacion that we've known for\nthese last several years\nwhich is the cruelest tax\nof all.\nIt robs you of your savings.\nIt makes a mockery of the stable-fixed income that has\nbeen promised to retired citizens.\nIt is time for the federal government to adopt a\nschedule for balancing the budget so that the people\nknow that the dollar next month will buy as much as\nit did last month and the months before.\nSFX:\nApplause\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\n1/23/76\nFORD i LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n28\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nSOCIAL SECURITY\n(:60 Radio)\nV.O. ANNOUNCER:\nAt a recent Citizens' Press Conference, Ronald Reagan\ntalked about a problem of concern to retired persons.\nREAGAN:\nI know that some of you here today paid-in for months\nand years into the Social Security Program, in the\nbelief that you'd have a monthly benefit check as long\nas you live.\nNow even Washington is admitting that there's a great\nimbalance in Social Security.\nIt's been as badly handled as all their other money\naffairs, but any reform must have as its first priority\nthe guarantee that those who must depend on Social\nSecurity for their livelihood will continue to receive\ntheir monthly check and that their benefits will not\ndecline in purchasing power but will keep pace with\ninflation.\nIt is time for the Federal Government to adopt a\nschedule for balancing the budget so that the people\non a fixed retirement income know that the dollar\nnext month will buy as much as 16 did last month and\nthe months before.\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\n1/23/76\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n28\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nTAXES\n(:60 Radio)\nV.O. ANNOUNCER:\nIt happened at one of Ronald Reagan's Citizens'\nPress Conferences.\nA small boy stood up and... (Fade under)\nV.O. BOY:\nI'm from Lancaster, New Hampshire. I think the\ntaxes should be lower because I don't think all\nthat money goes to good use.\nSFX:\nApplause\nREAGAN:\nYou've just got your answer right there, son, and\nI tell you, I wish you were old enough to go to\nCongress because you're talking sense.\nSFX:\nLaughter\nREAGAN:\nYou bet, There is too great a percentage of the\npeople's earnings being taken by governments at all\nlevels in this country.\nBut I believe that it is time for a study in this\ncountry that would set a limit on the percentage of the\npeople's earnings that can be taken by government\nwithout the people's consent.\nThat only in time of emergence would they vote an\nincrease in it.\nSFX:\nApplause\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\nFORD i LIBRARY GERALD\n1/23/76\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nUNEMPLOYMENT # 2\n(:60 Radio)\nV.O. ANNOUNCER:\nHere's another question for Ronald Reagan asked the\nother day at a Citizen's Press Conference.\nV.O. MAN:\nFor quite some time, 8% of the labor force has been\nwithout work. The present administration is apparently\nmistaken in its belief that the economy can correct\nitself.\nIf elected President, what steps would you take to cut\nback the persistent 8% unemployment?\nREAGAN:\nThe private sector is the source of jobs and I believe\nthat far more could be done if the Federal Government\nwould explore the possibilities while we're fighting\nrecession, as well as inflation, of where tax incentives\ncould be used to persuade industry to put on more people.\nBut the only answer of any duration to unemployment, to\nrecessions of the kind we're going in, is going to be\nthe elimination of inflation.\nSFX:\nApplause\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\n1/23/76\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n28\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nFOREIGN AID\n(:60 Radio)\nV.O. ANNOUNCER:\nRonald Reagan was asked this question at a Citizens'\nPress Conference he held recently in Whitefield.\n(Fade under)\nV.O. MAN:\nGovernor, we've been spending a lot of our money: billions\nand billions of dollars every year on aid to foreign\ncountries. I'd like to know, what are your views\non this?\nREAGAN:\nI think that with our foreign aid we've been very\nfoolish. We're a great and a generous country and\nwe've done some pretty wonderful things that we're\nnot getting credit for.\nI think that if our foreign aid over the last few\ndecades had been dedicated more to exporting American\nknow-how and telling them how to solve some of their\nown problems, instead of making them dependent on us...\nIt's like feeding a deer up in the woods. If you feed\nhim long enough he'll never be able to take care of\nhimself again, and that's what we've done to an awful\nlot of people in the world.\nAnd I think we need some more common sense in the\napplication of foreign aid.\nSFX:\nApplause\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPadd for by Citizens For Reagen.\nGERALD FORD LIBRARY\n1/23/76\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n28\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nDEFENSE\n(:60 Radio)\nV.O. ANNOUNCER:\nAn important part of Ronald Reagan's campaign are\nthe Citizens' Press Conferences which give the\npeople a chance to ask the questions.\nV.O. MAN:\nAs President, how would you deal with the Congressional\nDemocrats who are calling for still further cut-backs\nin Defense spending?\nREAGAN:\nWell, here again is where I believe a President must\ntake his case to the people. And, the people must\nbe told the facts. I think the people will not make\na mistake if they have the facts.\nToday there's confusion. None of us are quite sure\nwhat the situation is. We hear someone saying,\n\"Oh, they're just saying that to get their budget\nup\" and someone says something else.\nBut the one thing we must be sure of is the United\nStates must never be second to anyone else in the\nworld in military power.\nSFX:\nApplause\nREAGAN:\nBut the purpose of weapons is not to go to war. The\npurpose of weapons is to convince the other fella that\nhe better not go to war.\nSFX:\nApplause\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\nFORD & LIBRARY GERALD\n1/23/76\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n28\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nGUN CONTROL\n(:60 Radio)\nV.O. ANNOUNCER:\nHere's another question for Ronald Reagan.. (Fade under)\nV.O. WOMAN:\nSince New Hampshire is a supporting state what\nabout your gun control?\nREAGAN:\nI am against the kind of gun control that is being\ntalked in the Congress of the United States.\nI see it as only something that would make it difficult\nfor an honest citizen to own a gun, but would do nothing\nat all to impede the criminal in his getting a gun.\nI think the type of laws that we had in California\nthat we instituted while I was Governor, and one\nthat we recommended that now has been passed, control\nthe criminal in the use of the gun.\nAnd to do this, we passed a law that anyone cunvicted\nof a crime if he had a gun in his possession when\nhe committed the crime, whether he used it or not,\nyou can add five to fifteen years to his sentence.\nI think this is the proper approach, but I don't\nthink you're going to serve any good purpose at all\nin disarming the honest citizens and leaving the other\nones armed.\nSFX:\nApplause\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\nGERALD FORD LIBNARY The\n1/23/76\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nNUCLEAR POWER\n(:60 Radio)\nV.O. WOMAN:\nMr. Reagan, in light of the recent upsurge of\ninterest in the energy proposals for this country...\n(Fade under)\nV.O. ANNOUNCER:\nAll over our state, Ronald Reagan has been answering\nyour questions like this one\nV.O. WOMAN:\nI'd like to know how you feel about nuclear power.\nREAGAN:\nI think it offers us the greatest opportunity to\nmeet our energy shortage and to get out from under\nthe monopolistic control of the OPEC nations.\nSFX:\nApplause\nREAGAN:\nBut with regard to the safety factor, the truth is\nthat danger of a nuclear fatality in a nuclear power\nplant is about one in 75 million.\nThe one accident involving a nuclear power plant for\nthe surrounding area is one in 5 billion.\nI think the case has been made for the safety of\nnuclear power plants, and I think we absolutely\nhave to have them if we're going to have clean air\nand if we're going to have to add the energy this\ncountry needs.\nV.O. ANNOUNCER:\nReagan. He'll provide the strong, new leadership\nAmerica needs.\nPaid for by Citizens For Reagan.\nFORD LIBRARY\n1/23/76\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n28\nFrom the desk of\nBorry\nfor has\nNH\n$\n7,800\nFORD & LIBRARY GERALD\nRegan - - Effective State Dollars\nNew Hompshire:\nTr: $ 11,083\nRadio:\n27,149\nCurrent Newsp:\n600\n$ 38,832\nif a Newsp, Drop\npossible 5,000 addt'L.\nFlorida:\nTV :\n\"165,971\nRadio:\n111,968\n10\n277,939\nFORD & LIBRARY GERALO\nRadio Boston = - Reagon\n1/20\n-\n18 wh\n5d\n10%\n1/27\nI\n18wh\n2/3\n1\n36\nlost\n3wks\nWJ1B\n80\nWHOH\n60\nWRKO\n70\nWROR\n30\nX\n240\n-\n480\nX 144\n0 69,120\nWMT Q\n8\n23\nX144\n$ $3,312\nFORD & LIBRARY GERALD\nRECEIVED\nJAN 28 1976\nBoston-\nGEORGE S. KARALEKAS\nWNAC- RONALD REAGAN SKED 1/27- 2/21\npRiME SOLD 2wks AL A Lime\nw/o 1/27- TU-FRI. 9-10A- 1X 40 AEL\nGeorge\nBr\n10A-12N 1x 60\n1X 30\n10\n4-530 1x 60\nAnna 3\n530- lep 2x 60\nThu 1/29 1129 30P 1X 30\nto TOMING sha 15pm ON 3\nPRINE: 1/27 /28- - P 1X 30 All\n3 a A\n10\n30\nPn\nIX\nLeg\nSU 2/1 10 20 P 1X\nw/o 2/2-\nPRIME - 2/4 - WED 10p 14 30 sec\n2/5 Thu 19p 14\n2/6 9 p 14\nM-F- 9-10A- 2X 40 see\n10A-12N- 2x 30\nIV 40\nFORD i LIBRARY GERALD\n1230-4p 21 40\n4-530 4-5 333 p P x 60\n1X 30\nwhat\nWNAC - - Cont'D- w/o 2/2 -\nM-F 530- - up 1X - 60 see\nIX - 30\n730- 8p\nIY - 30\nw/o 2/9\nM-F 9-10A - 2y- 40 sec\n10A-12N- 1X- - 60\n1830- 4p - 2X- 40\n34- 30\n4-630 P⁻ IX- - 60\n- 2 x - 30\n530- - up- /X - 60 SEC\n730. 8p 34 30\nOTO\n1129\nP\nIX- 30\nM-F\n1130 p-1 05A - IX- 30\nw/o 2/14\nM-F\n9-10A- 2x GODEC\n10A-12N- , 1X 40 DEC\n2\n- 2x 30\n1230- 4p 3X 30\n- 2x 60\nFORD i LIBRARY GERALD\n4-530 - 1x 60\nL\n- 2x-3\n530- UP - 14 60\n- 2x 30\n730-8p 2X 30\nsupg3\nWNAC - cont's\nIt JACKSON\nB BAYh\nM UDALL\nJ CARTER\nJ HARRIS\nALL SLARTED ON AIR -\nshould you want sked, Lat us KNOW\n1/L T\n1/28/76\nFORD i LIBRARY CERALD\nWSBK-\nBoston\nRasgan- 1/27 - 3/2 -\n12X- 40 sec spots Hockey\nFORD i LIBRARY GERALD\n24- 2x - 60 30 sec's DECS > EFR - Approx 6-8p- -\nNo 6 MIN prog',\nPage 10f2\n1/28/75\nTo: Mike Moure\nFrom: Josephine DeRoché\nRE: Updated Competitive Activity in Florida\nJacksonville\nWJKS- Reegan has requested duails. (ho further given information)\nWJXT- Jackson has requested avails eff. 2/2\nReegan anticipated - ho auails requested to date\nWTLV- Reegan- 4 week sked eff. 2/3\nbo'st 30's (approx. 10 of edch)\nCost: 1200/wk (Above sked IS not ds yet\nfirm. \"considering\")\nOrlando\nWDBO- Reegan bought a sked. (no forther information given)\nWSWB. - Avails requested for Jackson\nNo Reegdn detivity to date\nWESH. Wallace as of 1/22 spending $2000/3000 per week\nAvails requested for Reegan d Jackson\nWFTV - Reegan spending $8000 in Mkt., eff. 2/3 for 5 wks.\n60's & 30's PM Rot/wwSports/Welk/Prime Access / Prime\nCarter - - 4 5min. Programs 1/31, 2/1, 2/7 of 2/8\n1115P-1120P in Film Fest $130/5 min prog.\nFORD & LIBRARY GERALD\nPage 20f2\nPandma City\nWH6- Reegan placed on order (notorther Information provided)\nWDTB- Reegan -- etf. 2/4-3/8 -- 30's of bo's All Dayports (except EF)\n66 TOTAL Spots\nWalldce- etf. 1/31-2/2 -- 30's Various Day parts. Total 8 spots\nPending audils - Carter 2/1-3/8 Jackson 2/2-3/7\nMobile\nWALA- Reegan Ordered 4 wk. sked eff 2/2 for dpprox $ 6000\n(Bgt. all 3 stations)\nWEAR- \"ho Information Available at this Time.\"\nWKRG- Will not provide Information until they hear from their\nattorneys. Rep. w/a an answer\nFORD & GERALD LIBRARY\nSams memo\n\"Ronald Reagan Spanish of Campaign\"\nCC: P. Dailey\nto\nGeorge Karalekas\nB. wagner\nfrom\nLuis Diaz-Albertini\nSibley\ndate\nJanuary 30, 1976\nFYI\n-\nsubject\nFlorida\nPeorge\nEnclosed please find Replica magazine and the English\ntranslation of the Ronald Reagan ad.\nReplica magazine has the greatest circulation of any\nother weekly magazine in Miami. It's total circula-\ntion is 50,000.\nRonald Reagan had two ads scheduled in Replica on\nJanuary 21st and the 28th. Cost per insertion is $325.\ntherefore the total expenditure is $650.\nWe have spoken with Mr. Jose Guerra who is our general\nmanager in our Miami office. The following is the media\nactivity he has reported to us in the market.\nWCMQ AM\n- One announcement on 1/24/76\nWCMQ FM\n-- No activity\nWQBA AM\n\"\n-\nWOCN AM\n\"\n-\nWRHC AM\n\"\n-\nWLTV-CHANNEL 23\n\"\n---\nREPLICA NEWSPAPER\n-- No insertion scheduled\nDIARIO DE LAS AMERICAS\n- As yet we have no information.\n(NEWSPAPER)\nPATRIA NEWSPAPER\n--- Two ads were scheduled on\nJanuary 16th and the 23rd.\nMr. Paul Bethel is in charge of the Ronald Reagan Campaign\nin Miami. He is an American citizen who has spent many\nyears living in Cuba. He is well known and liked in the\nCuban community. He's also a personal friend of mine.\nRECEIVED\nJAN 30 1976\nLDA/pm\nGEORGE S. KARALEKAS\nFORD & GERALD LIBRARY\nEncl.\nSpanish Advertising & Marketing Services Inc.\nA Division of deGarmo Inc., 605 Third Avenue. New York 10016. Tel: 682-5500.\nSams copy\nClient\nJob No.\nMedia\nSize\nClosing\nAuthorized signature\nENGLISH TRANSLATION OF\nREAGAN'S AD. - JANUARY 21, 1976\n1/2 pg. ad Replica magazine (Miami edition)\nTHE UNITED STATES NEEDS A LEADER.\nTHE LEADER IS RONALD REAGAN.\nCUBAN!\nLATIN!\nIf you're an American citizen, register as\na republican before January 24th.\nVote for Reagan in the March 9th, elections.\nAddresses for where to register,\ndate and time:\nPolitical announcement is payed by the Pro-Reagan\ncommittee. Chairman, L.E. Tommy Thomas; Treasury\nVincent Perry.\nSpanish Advertising & Marketing Services Inc.\n7 Días en Miami\nESTADOS UNIDOS\nLa \"conexión\"\nsocial en la política de Miami\nNECESITA UN LIDER.\nLa comunidad cubana, aparentemente sin saberlo siquiera,\nafirma The Miami Herald, tiene unos nuevos autotitulados\n\"líderes\" que planean controlar posiciones burocráticas y votos\nn,\nel\nos\nfo\nro\no;\njo\nde\nos\nna\nes\nS.\nón\nse\nla\nus\nd,\nEl\ni,\nde\no,\nESE LIDER ES\nez\nsu\nRONALD REAGAN.\nes\ns\"\niCUBANO!\nn,\niLATINO!\nos\nEl\nSi eres ciudadano americano, inscríbete republicano\nin\nantes del 24 de Enero.\ny\nVota por Reagan en las elecciones del 9 de Marzo.\nde\nos\nLugares de inscripción, fechas y horarios:\nΓ.\nEnero 8-9, 13-16, 20-23 de 5:00 a 9:00 PM.\nte\nEnero 17 de 1:00 a 9:00 PM.\nes\nEnero 24 de 10:00 AM a 9:00 PM.\ns,\nde\nJ.M. Fields, Air Park Plaza\no.\nFuturama, 1507 S.W. 8th Street\nca\nPublix Supermarket, Westchester Mall\non\nWestchester Mall (dentro del Mall)\nró\nWestland Mall de Hialeah (dentro) hasta 9:00 PM\n1e\nEnero 10, 13, 22, y hasta 5 PM el 24 de Enero\nY, además\nsa\nel\nCourthouse Lobby, Downtown, 73 W. Flagler\nel\nMetro Justice Building, 1351 N.W. 12 Street\nos\nCámara de Comercio Latina, 601 N.W. 22 Avenue\ner\nQ1A\nCitizens' Information Centers:\n1865 N.E. 183 Street\n0.\nel\nLIBRARY\n10710 S.W. 211 Street\ngo\nWestchester Mall (trailer), 8581 S.W. 24 Street\nes\na\nto\nAnuncio Político Pagado Por el Comite Pro-Reagan.\nChairman, L.E. Tommy Thomas; Tesorero, Vincent Perry.\nRéplica/ 23\nREAGAN'S SPANISH ORGANIZERS\nREAGAN IN FLORIDA\nManolo Cassanova - President of Flagship Banks - son of famous\nCuban senator who is very influential.\nREAGAN IN CALIFORNIA\nTilso Del Junio - Important Cuban doctor - setting up activity\nin California.\n1/30/76\nFORD i LIBRARY GERALD\nEdición de Miami\nPrecio: 60c\nExterior 75c\nRëplica\nsissi:\n\"la emperatriz\"\nse casó con\nSU secretario\n¿habrá cambios en\nchina por la muerte\nde chou en lai?\njacqueline\nesperando el año\ncon el millonario\nde tiffany's\nhabla la hija\nde mussolini:\ncomo mi padre\nmató a mi esposo\nlos huecos negros:\n¿transitarán por ahí\nlos extraterrestres?\ntenga una pelea con\nSU pareja y salve\nSU matrimonio\nFORDO d LIBRARY\nUNANOVELA ELMISTERIO D COMPLETA DEDIANA\nEl\nFebruary 6, 1976\nMEMORANDUM FOR:\nDAWN SIBLEY\nFROM:\nBRUCE WAGNER\nSUBJECT :\nREAGAN MEDIA SPENDING\nAs soon as possible, we need a firm fix on Reagan's spending\nin New Hampshire, Maine and Florida.\nThis data is particularly important as we move towards execution\nof our recommended media plans.\nThanks very much.\nC.C.\nPeter Dailey\nGeorge Karalekas\nGERALO ? FORD\nyou\nFebruary 6, 1976\nMEMORANDUM FOR:\nBO CALLAWAY\nFROM:\nBRUCE WAGNER\nSUBJECT:\nELORIDA MEDIA\nIt has been reported that Jimmy Carter will spend as much\nas $270,000 in Florida redio, television and newspaper during\nFebruary.\nc.c. Peter Dailey\nGeorge Karalekas\nDawn Sibley\nFORD & LIBRARY QENALD p\n2/4- 2/9\ntoday - so\nAMRot 60\nPmRt 60\nMar led\ntomght 30\nSchodulempa\nRoch/Polic 3s\n2/10 - 2/16\ntoday 60\nAMBTLO\nAMRP Co 30\ngriff 60\ntompot 30\nRec Real d E\nSungen 30\nGERALD R. FORD\nBLAIR-TV DAL\nP\nBLAIR JOHN NY\nWFLA IV TAMPA 2/5/76\n-\n10: ALL SALES REPS\nFROM: HARRY SMITH\nRE: POLITICAL RATES AND AVAILABILITIES\n1976FEB-5 PM 1:36\nEFFECTIVE WEEK OF 2/23/76 PLEASE OBSERVE THE FLWG. LIMITS AND\n2/5\nRATES FOR ALL POLITICAL ORDERS:\nDAVID B\nDICY\nM-F 7-9AM TODAY $50 3/WEEK\nNORM\nM-F 10:30-1PM AN ROTATION $50 3 /WEEK\n400ml\nM-F 1:30-4:30PM PM ROTATION $120 3/WEEK\nSieve\nM-F 4:30-6PM MERV GRIFFIN $120 2/WEEK\nferr\nMON 8-9PM SPACE 1999 $300 1/WEEK\nM-F 11:30-1AM TONIGHT $80 1/WEEK\nPAT\nDAVIAL\nM-TH 1-2AM TOMORROW $15 5/WEEK\nPLEASE REVISE ALL OUTSTANDING SUBMISSIONS TO CONFORM TO THE ABOVE.\nNO OTHER POLITICAL AVAILS MAY BE OFFERED.\nALL RATES FIXED. PAYMENT IN FULL FOR ENTIRE ORDER.\nREGARDS\nPLEASE RUSH THIS TO PETER CARNS FOR DISTRIBUTION\nRUSH\nURGENT\nRUSH URGENT\nGERALD FORD LIBRARY\nDRA\n(000)\n\"C\"AD\nTOTAL\ncosm($)\nTomie\nDAY\nPROGRAM/ADJACENCY\nLBN\nRTG\nHOMES\nCALH\nHER\n1-1\n\"CDAY BnCw\n8\n66\n49\n29\nCPM:\n30\n$ 6.25\n0.76\n1.02\n1.72\n00\n70\nID\n25\n10 >\n31-\nN-F 11A-430PM AFTERROON ROTATION\n8\n65\n63\n15\nCPM:\n30\n$ 8.75\n1.08\n1.11\n4.67\n70\n90\nID\n30 10>\n45\nCHANNED\nAPORTS\n10\n78\n62\n33\nCPM:\nis\n+\n00.6\n0.90\n1.13\n2.12\n100 post\nN-F 4:30-8PM NERV GRIPPIN\n18\n143\n119\n69\nCPM:\n30\n$ 6.11\n0.77\n0.92\n1.59\n110\n140\n7P\nCHANNED REPORTS\n21\n166\n134\n105\nCPM:\n30\n$ 8.57\n1.08\n1.34\n1.71\n180 Nopohif\nM-F 7-7:30PM CONCENTRATION\n17\n141\n124\n79\n170\nCPM:\n30\n$ 9.41\n1.13\n1.29\n2.03\n160\nMCW 7:30-8PM WORLD AT VAN LTC 2/9/76\n14\n109\n72\n91\nCPM:\n30\n$ 15.00\n1.93\n2.92\n2.31\n210\nTUE 7:30-6PM DEN'S MAKE A DEAD\n17\n140\n113\n85\nCPM:\n$ 12.05\n1.50\n230\n30\n1.86\n2.47\n210\nNED 7:30-8PM PRICE IS RIGHT\n17\n133\n126\n83\nCPM:\n30\n$ 12.35\n1.58\n1.67\n2.53\n210\n230\nTHO 7:30-8PM DET'S WARB A DEAL\n17\n141\n121\n81\n230\nCPM:\n30\n$ 12.35\n1.49\n1.74\n2.59\n210\nPAI 7:30-8PM $25,000 PYRAMID\n19\n152\n142\n94\nCPM:\n30\n$ 11.05\n1.38\n1.48\n2.23\n210\n230\nSU 11-1130P CHANNEL REPORTS\n11\n85\n63\n52\nCPM:\nSO\n$ 14.55\n1.88\n2.54\n3.08\n160\nNopalif\nGERALD\nR.\nM-F 11:30-1AM \"ONIGH\" SHOW\n6\n50\n37\n26\nFORD\nCPM:\n30\n$ 13.36\n1.60\n2.16\n3.08\n80\n(\n100\nID\nLIBRARY\n40 10> > - 50\nSAM 6-6:30PM SATURDAY EVENING NEWS\n12\n94\n75\n62\nCPM:\n30\n$ 10.00\n1.28\n1.60\n1.94\n120\n130\nSAT 1130PM-CC WEEKEND/SATURDAY-NIGHT\n3\n27\n18\n17\nCPM:\n30\n$ 26.67\n2.96\n4.44\n4.71\n80\n1999\n8.5\n53\n64\nCPM:\n30\n$ 30.00\n3.49\n5.66\n4.69\n300\nSat.\nN\nJCIN\n22\n168\n159\n134\nCPM:\n30\n$ 22.73\n2.98\n3.14\n0.70\n000\nSTD\nNBC\n19\n153\n127\n103\nCPM:\n30\n$ 18.42\n2.29\n2.76\n3.40\n350\n400\nPub\nКРИ2/3ЕБ\n21\n163\n131\n113\nAff\nCPM: 30\n$ 26.14\n3.37\n4.20\n4.87\n550\nON THE PRAIRIE\n23\n185\n154\n102\n650\nCPM:\n30\n$ 26.09\n3.24\n3.90\n5.88\n600\nEme\nCHICE/DUMPLIOGS EFF.1/28/76 PE\n29\n231\n212\n165\n600\nCPM:\n30\n$ 18.97\n2.38\n2.59\n3.33\n550\nNED 10-11PM\nPETROCELLI\n17\n136\n116\n89\nCPM:\n30\n$ 35.29\n4.41\n5.17\n6.74\n600\nto\nNBC\nTHU 8-98A\nCOP E THE KID/GRADY\nES\n21\n167\n149\n103\nNigh\nCPM:\n30\n$ 16.67\n2.10\n2.35\n3.40\n350\n400\nTHU 9-11PM\nNBC THU.MOVIE EFF.1/22/76\nPR\n15\n122\n106\n74\nCPM:\n30\n$ 36.67\n4.51\n5.19\n7.43\n550\nFRI 8-9PM\nSANFORD/PRACTICE EFF1/30/76 Pm\n33\n259\n229\n156\n650\nCPM:\n30\n$ 18.18\n2.32\n2.62\n3.85\n600\nFRI 9-11PM\nROCKFORD/POLICE STORY\nPT\n28\n220\n180\n157\nCPM:\n30\n$ 23.21\n2.95\n3.61\n4.14\n650\n100\nCha\nRep\nSAT 8-9PM\nEMERGENCY\n19\n153\n141\n124\nCPM:\n30\n$ 31.58\n3.92\n4.26\n4.84\n600\n650\nTh\nPro\nSAT 9PM-CC\nNBC SAM NIGHT MOVIE\n20\n158\n149\n104\nLTC:\nCPM:\n30\n$ 27.50\n3.48\n3.69\n5.29\n550\nNBC\nNight\nSUN 7-9PM\nDISNEY SPECIALS 10/27-12/6\n22\n176\n140\n104\n550\n11:30\nGERALD\nCPM:\n30\n$ 22.73\n2.84\n3.57\n4.81\n500\nSUN 9-11PM\nSUNDAY MYSTERY MOVIE\nFORD\n17\n133\n116\n94\nCPM:\n30\n$ 32.35\n4.14\n4.74\n5.85\n550\nAIBRARY\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nFebruary 6, 1976\nMEMORANDUM FOR:\nDAWN SIBLEY\nFROM:\nBRUCE WAGNER\nSUBJECT :\nREAGAN MEDIA SPENDING\nAs soon as possible, we need a firm fix on Reagan's spending\nin New Hampshire, Maine and Florida.\nThis data is particularly important as we move towards execution\nof our recommended media plans.\nThanks very much.\nC.C. Peter Dailey\nGeorge Karalekas\nFORD i LIBRARY 03RALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\n(Reported\nReagon Spending\nnew Hompshire Premary\n350\nTotal Est. Is's\nIV\nEffective State $'s\nPortland Mi.\n$5,000\n980\nmanchesTeeNH\n720\n720\nBoston, Mass\n76,910\n9,383\nI\n82,630\n11,083\nRadio\n0\nBoston\n69,120\n8433\nNHompshire STa.\n$16,000 > 88,432\n16,000 > 27,149\nParticial\n3,312\n2716\nTotal Broadcast\ne\n171,062\n38,232\nNuospaper\nN Hampshire -1200le\n600\n600\nTotal Media\n$171,662\n1\n38,832\nFORD & LIBRARY\nReagon\nJon\nDan.\nReg\nRadio BOST\nis\n1/20 Bos 8,640\n1,054\n1/27\n176\n130\n1689\n748\n2880\n489\n600\n$ 7,800\n7,766\nFORD & LIBRARY GERALD\nFlorida\nMolile/Pensacola\n38% remains in Fla\nTampa - 13.7 spills To Georgia\nEH\nMiami 102,600\n102,600\nTompa\n12,875 (86.3)\n11,111\nGlando/DayB. 30,500\n30,500\nJACKSmille 13,700\n13,700\nPonama City\n3,500\n3,500\nMahile\n12,000\n4,560\nSLI'SLI\nFORD & LIBRARY GERALD\n$165,971\n94,7%\nComparison of Reagan vs. Ford Media Activity\nEllective State 5/5\nNew Hompshire\nFlorida\nMedium\nForo\nReagen\nFord Reagan\nTehevision\nDates\n2/10-2/23\n1/26-2/23\n2/10-3/8\nLIBRARY\n2/3-3/7\n#\nweeks\n2\n4\n4\n5\nFORD\n# MKTS\n3\n3\n5\nI\n&\nGERALD\nEST.GRP'SWK\n100-200\n200-350\n150-200\n200-350\nTotal Budget\n$ 3,870\n$ 11,083\n9\n80,000\n$165,971\nRADIO\nPates\n2/3\n-2/23\n1/26-2/23\n2/10-3/8\n2/2-3/8\n#\nweeks\n3\n4\n4\n5\n#\nMEIS\n19\n17\n8\n10\n# stations\n25\n25\n52\n53\n#\nSpots Sta\n30-36\n36\n24-30\n36\nPEBP\n1908\nTatal Budget\n\"10,432\nA\n27,149\n$88,000\n$ 111,968\nNewspapers\nTime\nFeb\nJan.\nMor.\n/\nsize\nPgBew\n1200 lins\nPaBrw\n|\nCOST\n$ 4467\n$600\n$24.000\n)\nToTal Spending $ 18,769\n38,832\n$\n192,000\n\"277,939\nCAMPAIGN '76\nCOMPETITIVE REPORT:\nas of 2/13/76\nREAGAN\nFLORIDA PRIMARY\n3/9/76\nTELEVISION ACTIVITY\nADI\nDETAILS\nESTIMATED\nESTIMATED\nGRPS\nEXPENDITURES\nMIAMI\n2/3-3/7\n5 weeks\nWIVJ\n1,224 GRPs\n$ 40,000\nWCIX\n244 \"\n9,605\nWPLG\nnot available\nWCKT\nnot available\nfrom station shares, assuming similar\nheavy advertising pattern, we estimate:\nWPLG\n700 GRPs, $ 23,000\nWCKT\n1,000 GRPs,\n30,000\nprobable total:\n3,200 GRPs $ 102,600.\nTAMPA\n2/3-3/7\nWLCY\n175 GRPs, 5-min program buys $ 6,700\nWFLA\n6,175*\nWIOG\nnot available\nWIVT\nnot available\n* maximum $ station will sell.\nORLANDO-DAYTONA BEACH 2/3 - 3/8\n750 GRPs $ 30,500.\nWSWB\nnot purchased\nWDBO\n300\nGRPs,\n$ 11,695\nWESH*\n300 (est)\n12,000 est.\nWFTV\n150 (est)\n6,765\n* schedule same mix as WDBO. no units given.\nJACKSONVILLE\n2/2 - 3/7\n1,200 GRPs $ 13,700\nWJKS*\n500 GRPs\n$ 5,100\nWJXT\n400 GRPs\n4,592**\nWILV\n300 GRPs\n3,998\n* Reagan ordering weekly as campaign progresses.\n$ projected from 1st week of $ 1020. All 30s.\n** Maximum station will sell. Bought 30s, 60s, all\ndayparts. GRPs estimated on dispersion schedule.\nPANAMA CITY\n2/4 - 3/8\nHeavy spot load.\nWDTB reports 66 spots, mix of all day parts.\n600-800 GRPs estimated. No particulars\nFORD i LIBRARY GERALD\nWJHG has order, details not released.\nCAMPAIGN '76\nCOMPETITIVE REPORT\nREAGAN\nFLORIDA (continued)\nTELEVISION\nMOBILE-PENSACOLA 2/2 - 3/8\nAll stations ordered.\nWALA reports $ 6,000 spent. No other details.\nOther stations will not release data.\nestimate $ 12,000\nRADIO\nAll markets, maximum levels of 36 spots weekly, 2/2-3/8 5 weeks.\nProjection:\n$ 118,235.\nMARKET\n# STATIONS\nMARKET\n# STATIONS\nMiami\n12\nJacksonville\n5\nTampa\n7\nPensacola\n4\nWest Palm Beach\n8\nLakeland\n3\nTallahassee\n3\nFt. Myers\n2\nOrlando\n6\nMilborne\n3\nFORD & LIBRARY GERALD\nCAMPAIGN 76\nCOMPETITIVE REPORT:\nas of 2/13/76\nREAGAN\nNEW HAMPSHIRE PRIMARY 2/24/76\nTELEVISION ACTIVITY\nADI\nDETAILS\nESTIMATED\nEstimated\nGRPs\nExpenditures\nPORTLAND, ME.\n(WMIW only\n1/26-2/23\n750\n5,000.\nPoland Springs)\nMANCHESTER, N.H.\n1/27-2/23\n80\n720.\n(WMUR only)\nBOSTON, MASS\n1/27-2/23\n1,400\n76,910.\n(WNAC, WSBK, WCVB Actuals, WBZ estimated)\n$ 82,630.\nRADIO ACTIVITY\nAll radio markets utilized within New Hampshire.\nCampaign purchased 1/26-2/23, 4 weeks at 36 spots weekly\nper station.\nCompetitive dollars estimated at.....\n16,000.\nMarkets, number of stations each market\nManchester\n4\nKeene\n2\nDover\n2\nConway\n1\nPortsmouth\n2\nRochester\n1\nConcord\n1\nLaconia\n1\nExeter\n1\nBerlin\n1\nNashua\n2\nLebanon\n1\nHanover\n2\nPlymouth\n1\nLittleton\n1\nFranklin 1\nMt. Washington 1\nTotal Estimated: REAGAN: $ 98,630.\nFORD i LIBRARY GERALD\nCAMPAIGN '76\nCOMPETITIVE REPORT:\nas of 2/13/76\nREAGAN\nFLORIDA PRIMARY\n3/9/76\nTELEVISION ACTIVITY\nADI\nDETAILS\nESTIMATED\nESTIMATED\nGRPS\nEXPENDITURES\nMIAMI\n2/3-3/7\n5 weeks\nWIVJ\n1,224 GRPs\n$ 40,000\nWCIX\n244 \"\n9,605\nWPLG\nnot available\nWCKT\nnot available\nfrom station shares, assuming similar\nheavy advertising pattem, we estimate:\nWPLG\n700 GRPs, $ 23,000\nWCKT\n1,000 GRPs,\n30,000\nprobable total:\n3,200 GRPs $ 102,600.\nTAMPA\n2/3-3/7\nWICY\n175 GRPs, 5-min program buys $ 6,700\nWFLA\n6,175*\nWIOG\nnot available\nWIVT\nnot available\n* maximum $ station will sell.\nORLANDO-DAYTONA BEACH 2/3 - - 3/8\n750 GRPs $ 30,500.\nWSWB\nnot purchased\nWDBO\n300 GRPs,\n$ 11,695\nWESH*\n300 (est)\n12,000 est.\nWFTV\n150 (est)\n6,765\n* schedule same mix as WDBO. no units given.\nJACKSONVILLE\n2/2 - 3/7\n1,200 GRPs $ 13,700\nWJKS*\n500 GRPs\n$ 5,100\nWJXT\n400 GRPs\n4,592**\nWILV\n300 GRPs\n3,998\n* Reagan ordering weekly as campaign progresses.\n$ projected from 1st week of $ 1020. All 30s.\n** Maximum station will sell. Bought 30s, 60s, all\ndayparts. GRPs estimated on dispersion schedule.\nPANAMA CITY\n2/4 - 3/8\nHeavy spot load.\nWDTB reports 66 spots, mix of all day parts.\nFORD & LIBRARY GERALD\n600-800 GRPs estimated. No particulars\nWJHG has order, details not released.\nCAMPAIGN '76\nCOMPETITIVE REPORT\nREAGAN\nFLORIDA (continued)\nTELEVISION\nMOBILE-PENSACOLA 2/2 - 3/8\nAll stations ordered.\nWALA reports $ 6,000 spent. No other details.\nOther stations will not release data.\nestimate $ 12,000\nRADIO\nAll markets, maximum levels of 36 spots weekly, 2/2-3/8 5 weeks.\nProjection:\n$ 118,235.\nMARKET\n# STATIONS\nMARKET\n# STATIONS\nMiami\n12\nJacksonville\n5\nTampa\n7\nPensacola\n4\nWest Palm Beach\n8\nLakeland\n3\nTallahassee\n3\nFt. Myers\n2\nOrlando\n6\nMilborne\n3\nFORD & LIBRARY GERALD\nCAMPAIGN '76\nCOMPETITIVE BROADCAST ACTIVITY\nREAGAN\nILLINOIS PRIMARY\nSo far, the following has been uncovered:\nCHICAGO\nWBBM-TV\nnot purchased. Station concerned as to why. (CBS affiliate)\nWLS\n628 GRPs\n$ 50,000.\nWMAQ\n678 GRPs\n84,475.\nWGN\nwill not accept political spots\nWFLD\nnot purchased\ntotal: 1,306 GRPs\n$ 134,475.\nGRPS by week:\n2/17 2/24 3/2 3/9\n210\n356\n387\n353\n1,306\ntotal\nROCKFORD\nWREX\n2/10-2/14\n$ 640\nWREX 2/17-3/14\n4,644\nWCEE 2/17-3/14\n2,932\nmix 30's,60's, varying dayparts. GRPs unprojectable from details\nreceived so far.\nPEORIA\nWEEK 2/17-2/23 10 spots. no further details\nWMBD\n2/17-3/15\n$ 2,400\nWRAU 2/17-3/15\n2,060\nCHAMPAIGN-SPRINGFIELD\nWAND\n2/10-2/14\n123 GRPS\n$ 1,300\nWICS 2/17-3/15\n5,160\nQUAD CITIES\nWHBF 2/10-3/15 22 spots\nDuring the next few working days, we will attempt to obtain more information to complete\nthe holes in these competitive level reports. Stations often will give little or no\ndata until after it has been run or while in progress. Several stations have followed\nthe rule that their log is open to inspection, but they will not cooperate otherwise.\nRADIO\nno determination as yet. May have placed orders within last day. Will follow up on\nTuesday 2/17 for details.\nFORD & LIBRARY GERALD\nCAMPAIGN 76\nCOMPETITIVE REPORT:\nas of 2/13/76\nREAGAN\nNEW HAMPSHIRE PRIMARY 2/24/76\nTELEVISION ACTIVITY\nADI\nDETAILS\nESTIMATED\nEstimated\nGRPs\nExpenditures\nPORTLAND, ME.\n(WMIW only\n1/26-2/23\n750\n5,000.\nPoland Springs)\nMANCHESTER, N.H.\n1/27-2/23\n80\n720.\n(WMUR only)\nBOSTON, MASS\n1/27-2/23\n1,400\n76,910.\n(WNAC, WSBK, WCVB Actuals, WBZ estimated)\n$ 82,630.\nRADIO ACTIVITY\nAll radio markets utilized within New Hampshire.\nCampaign purchased 1/26-2/23, 4 weeks at 36 spots weekly\nper station.\nCompetitive dollars estimated at.....\n16,000.\nMarkets, number of stations each market\nManchester\n4\nKeene\n2\nDover\n2\nConway\n1\nPortsmouth\n2\nRochester 1\nConcord\n1\nLaconia\n1\nExeter\n1\nBerlin\n1\nNashua\n2\nLebanon\n1\nHanover\n2\nPlymouth\n1\nLittleton\n1\nFranklin\n1\nMt. Washington 1\nTotal Estimated: REAGAN: $ 98,630.\nFORD & LIBRARY GERALD\nCAMPAIGN '76\nCOMPETITIVE REPORT:\nas of 2/13/76\nREAGAN\nFLORIDA PRIMARY\n3/9/76\nTELEVISION ACTIVITY\nADI\nDETAILS\nESTIMATED\nESTIMATED\nGRPS\nEXPENDITURES\nMIAMI\n2/3-3/7\n5 weeks\nWIVJ\n1,224 GRPs\n$ 40,000\nWCIX\n244 \"\n9,605\nWPLG\nnot available\nWCKT\nnot available\nfrom station shares, assuming similar\nheavy advertising pattem, we estimate:\nWPLG\n700 GRPs, $ 23,000\nWCKT\n1,000 GRPs,\n30,000\nprobable total:\n3,200 GRPs $ 102,600.\nTAMPA\n2/3-3/7\nWICY\n175 GRPs, 5-min program buys $ 6,700\nWFLA\n6,175*\nWIOG\nnot available\nWIVT\nnot available\n* maximum $ station will sell.\nORLANDO-DAYTONA BEACH 2/3 - 3/8\n750 GRPs $ 30,500.\nWSWB\nnot purchased\nWDBO\n300 GRPs,\n$ 11,695\nWESH*\n300 (est)\n12,000 est.\nWFTV\n150 (est)\n6,765\n* schedule same mix as WDBO. no units given.\nJACKSONVILLE\n2/2 - 3/7\n1,200 GRPs $ 13,700\nWJKS*\n500 GRPs\n$ 5,100\nWJXT\n400 GRPs\n4,592**\nWILV\n300 GRPs\n3,998\n* Reagan ordering weekly as campaign progresses.\n$ projected from 1st week of $ 1020. All 30s.\n** Maximum station will sell. Bought 30s, 60s, all\ndayparts. GRPs estimated on dispersion schedule.\nPANAMA CITY\n2/4 - 3/8\nHeavy spot load.\nWDTB reports 66 spots, mix of all day parts.\nFORD i LIBRARY GERALD\n600-800 GRPs estimated. No particulars\nWJHG has order, details not released.\nCAMPAIGN '76\nCOMPETITIVE REPORT\nREAGAN\nFLORIDA (continued)\nTELEVISION\nMOBILE-PENSACOLA 2/2 - 3/8\nAll stations ordered.\nWALA reports $ 6,000 spent. No other details.\nOther stations will not release data.\nestimate $ 12,000\nRADIO\nAll markets, maximum levels of 36 spots weekly, 2/2-3/8 5 weeks.\nProjection:\n$ 118,235.\nMARKET\n# STATIONS\nMARKET\n# STATIONS\nMiami\n12\nJacksonville\n5\nTampa\n7\nPensacola\n4\nWest Palm Beach\n8\nLakeland\n3\nTallahassee\n3\nFt. Myers\n2\nOrlando\n6\nMilbome\n3\nFORD & LIBRARY GERALD\nCAMPAIGN '76\nCOMPETITIVE BROADCAST ACTIVITY\nREAGAN\nILLINOIS PRIMARY\nSo far, the following has been uncovered:\nCHICAGO\nWBBM-TV\nnot purchased. Station concerned as to why. (CBS affiliate)\nWIS\n628 GRPs\n$ 50,000.\nWMAQ\n678 GRPs\n84,475.\nWGN\nwill not accept political spots\nWFLD\nnot purchased\ntotal: 1,306 GRPs\n$ 134,475.\nGRPS by week:\n2/17 2/24 3/2 3/9\n210 356 387 353 1,306 total\nROCKFORD\nWREX\n2/10-2/14\n$ 640\nWREX 2/17-3/14\n4,644\nWCEE 2/17-3/14\n2,932\nmix 30's,60's, varying dayparts. GRPs unprojectable from details\nreceived so far.\nPEORIA\nWEEK\n2/17-2/23 10 spots. no further details\nWMBD\n2/17-3/15\n$ 2,400\nWRAU 2/17-3/15\n2,060\nCHAMPAIGN-SPRINGFIELD\nWAND\n2/10-2/14\n123 GRPS\n$ 1,300\nWICS 2/17-3/15\n5,160\nQUAD CITIES\nWHBF 2/10-3/15 22 spots\nDuring the next few working days, we will attempt to obtain more information to complete\nthe holes in these competitive level reports. Stations often will give little or no\ndata until after it has been run or while in progress. Several stations have followed\nthe rule that their log is open to inspection, but they will not cooperate otherwise.\nRADIO\nno determination as yet. May have placed orders within last day. Will follow up on\nTuesday 2/17 for details.\nFORD i LIBRARY GERALD\nCAMPAIGN '76\nCOMPETITIVE BROADCAST ACTIVITY\nREAGAN\nILLINOIS PRIMARY\nSo far, the following has been uncovered:\nCHICAGO\nWBBM-TV\nnot purchased. Station concerned as to why. (CBS affiliate)\nWIS\n628 GRPs\n$ 50,000.\nWMAQ\n678 GRPs\n84,475.\nWGN\nwill not accept political spots\nWFLD\nnot purchased\ntotal: 1,306 GRPs\n$ 134,475.\nGRPS by week:\n2/17 2/24 3/2 3/9\n210\n356\n387\n353\n1,306\ntotal\nROCKFORD\nWREX\n2/10-2/14\n$ 640\nWREX\n2/17-3/14\n4,644\nWCEE 2/17-3/14\n2,932\nmix 30's,60's, varying dayparts. GRPs unprojectable from details\nreceived so far.\nPEORIA\nWEEK 2/17-2/23 10 spots. no further details\nWMBD 2/17-3/15\n$ 2,400\nWRAU 2/17-3/15\n2,060\nCHAMPAIGN-SPRINGFIELD\nWAND\n2/10-2/14\n123 GRPS\n$ 1,300\nWICS 2/17-3/15\n5,160\nQUAD CITIES\nWHBF 2/10-3/15 22 spots\nDuring the next few working days, we will attempt to obtain more information to complete\nthe holes in these competitive level reports. Stations often will give little or no\ndata until after it has been run or while in progress. Several stations have followed\nthe rule that their log is open to inspection, but they will not cooperate otherwise.\nRADIO\nno determination as yet. May have placed orders within last day. :Will follow up on\nTuesday 2/17 for details.\nGERALD LIBRARY\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nGarge K\nwhere, or what, is\nthe Reagon spending\nprojection fu Florida\nand New Hampshire ?\nBincer\n2/16\nFORD i LIBRARY GERALD\nCAMPAIGN 76\nCOMPETITIVE REPORT:\nas of 2/13/76\nREAGAN\nNEW HAMPSHIRE PRIMARY 2/24/76\nTELEVISION ACTIVITY\nADI\nDETAILS\nESTIMATED\nEstimated\nGRPs\nExpenditures\nPORTLAND, ME.\n(WMIW only\n1/26-2/23\n750\n5,000.\nPoland Springs)\nMANCHESTER, N.H.\n1/27-2/23\n80\n720.\n(WMUR only)\nBOSTON, MASS\n1/27-2/23\n1,400\n76,910.\n(WNAC, WSBK, WCVB Actuals, WBZ estimated)\n$ 82,630.\nRADIO ACTIVITY\n54.9\nAll radio markets utilized within New Hampshire.\nCampaign purchased 1/26-2/23, 4 weeks at 36 spots weekly\nper station.\nCompetitive dollars estimated at.....\n16,000.\nMarkets, number of stations each market\nManchester\n4\nKeene\n2\nDover\n2\nConway\n1\nPortsmouth\n2\nRochester\n1\nConcord\n1\nLaconia\n1\nExeter\n1\nBerlin\n1\nNashua\n2\nLebanon\n1\nHanover\n2\nPlymouth\n1\nLittleton\n1\nFranklin\n1\nMt. Washington 1\nTotal Estimated: REAGAN: $ 98,630.\nFORD & LIBRARY GERALD\n[\n2/14/76\nFrom the desk of\nTriman BARRY LAFER Budget-\nthitel\n2,085\n( / - DzBdcut 25\nMARCH Planer 25\nMarch Senty\n10\nFM after election\nFORD DERALD & LIBRARY GERALD\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON D.C. 20036 (202) 833-8950\nFEBRUARY 19, 1976\nTO:\nBRUCE WAGNER\nFROM:\nDAWN SIBLEY D.S. S.\nSUBJECT:\nREAGAN COMPETITIVE ACTIVITY\nILLINOIS\nThe following is the preliminary information we have on Reagan's\nmedia activity in Illinois.\nTelevision is the only medium reported so far.\nMarket\nPressure &\nReported Dollars\nFlite Dates\nChicago\n1,250 GRP's\n$134,475\n(30's & 60's)\n2/17 : 200\n2/24 : 350\n3/2 : 350\n3/9 : 350\nRockford\n2/10 - 3/14\n8,216\npressure NA\nPeoria\n2/17 - 3/15\nest. 6,000\nChampaign/\nSpringfield\n2/10 - 3/15\nest. 6,500\nDavenport/Rock Island/\nMoline\n2/10 - 3/15\nest. 2,000\nCOMPARISON REAGAN VS FORD\nReagan\nFord\nEst. TV Spending\n$157,191\n$101,535\n# Weeks:\n5\n3\nFORD & LIBRARY GERALD\n# Markets:\n5 same ---\n5\nPeter H. Dailey, Chairmen & Chief Executive Officer: Bruce 5. Wogner, Executive Vice President; Robert C. Moot, Treasurer: Robert Γ. Visser; Secretary\nBRUCE WAGNER\n2/19/76\nPage Two\nBruce, this is a preliminary report.\nFrankly, I believe Reagan is again spending at a rate double ours,\nadditionally I believe he is probably in more markets than reported\nabove. SFM is providing us with more complete information and\nwe will have this to you early next week.\nCC: P. Dailey\nC. Wilhite\nJ. Vinson\nG. Karalekas\nB. Lafer\nFORD & LIBRARY GENALD\nCampaign76\nMedia Communications, Inc.\n1823 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nFEBRUARY 19, 1976\nTO:\nBRUCE WAGNER\nFROM:\nDAWN SIBLEY D.S.\nSUBJECT:\nREAGAN COMPETITIVE ACTIVITY\nILLINOIS\nThe following is the preliminary information we have on Reagan's\nmedia activity in Illinois.\nTelevision is the only medium reported so far.\nMarket\nPressure &\nReported Dollars\nFlite Dates\nChicago\n1,250 GRP's\n$134,475\n(30's & 60's)\n2/17 : 200\n2/24 : 350\n3/2 : 350\n3/9 : 350\nRockford\n2/10 - 3/14\n8,216\npressure NA\nPeoria\n2/17 - 3/15\nest. 6,000\nChampaign/\nSpringfield\n2/10 - 3/15\nest. 6,500\nDavenport/Rock Island/\nMoline\n2/10 - 3/15\nest. 2,000\nCOMPARISON REAGAN VS FORD\nReagan\nFord\nEst. TV Spending\n$157,191\n$101,535\n# Weeks:\n5\n3\nFORD is LIBRARY GERALD\n# Markets:\n5 same ----\n5\nPeter H. Dailey, Chairman & Chief Executive Officer: Bruce S. Wagner, Executive Vice President: Robert C. Moot, Treasurer: Robert P. Visser, Secretary\nBRUCE WAGNER\n2/19/76\nPage Two\nBruce, this is a preliminary report.\nFrankly, I believe Reagan is again spending at a rate double ours,\nadditionally I believe he is probably in more markets than reported\nabove. SFM is providing us with more complete information and\nwe will have this to you early next week.\nCC: P. Dailey\nC. Wilhite\nJ. Vinson\nG. Karalekas\nB. Lafer\nGERALD LISSARY ? FORD\nCampaign76\nMedia Communications, Inc.\n1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950\nFebruary 22, 1976\nMEMORANDUM TO: Peter Dailey\nFROM:\nBruce Wagner\nSUBJECT:\nNews Article on Reagan Advertising\nAttached, please find an interesting article from this\nSunday's New York Times regarding Ronald Reagan's broadcast\nadvertising.\nCC: Bo Callaway\nStu Spencer\nPeter Kaye\nFred Slight\nBob Marik\nEd DeBolt\nGeorge Karalekas\nDawn Sibley\nClayton Wilhite\nJohn Vinson\nFORD & LIBRARY GERALD\nPeter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary\nNY Times 2/22/76\ncommercials on the Boston\nTV stations. New Hampshire\nhas only one TV station in-\nThe Reagan people are\nside its borders, and inas-\ndoing a kind of verité with\nmuch as the Massachusetts\na vengeance. If you aren't\nprimary is on March 2, just\nconcentrating when watching\nHow a Media Pro\none week after New Hamp-\none of the Reagan TV com-\nsire's, buying time from Bos-\nmercials, you might think\nton TV stations is something\nyou're actually watching a\nTook on\nlike an advertising package\nTV news story on the nightly\ndeal-buy one state and get\nnews. Seven of the eight Citi-\nthe other free.\nzens' Press Conference TV\nReagan's Citizens' Press\ncommercials open with the\nNew Hampshire\nConference commercials were\ncandidate, handsome and\nshot by film crews working\npoised, standing at a lecturn.\nfor Ball and McDaniel, the\nAn unseen narrator, known as\nReagan advertising agency;\na Voice Over, intones some\nthe crews recorded a number\nvariation of the line:\nof these meetings, and the re-\n\"Here's another question for\nBy EDWIN DIAMOND\nsulting film was then edited\nRonald Reagan, asked the\ndown to a series of eight, bas-\nother day at a Citizens' Press\nConference\nIn the defense\nFITZWILLIAM, N. H.\nic 60-second commercials on\nsuch subjects as unemploy-\ncommercial, for example, the\nWhatever the outcome of\nthis state's Presidential pri-\nment, jobs, Social Security,\nscript goes like this:\nmary election on Tuesday,\ndefense and so forth. Audio\nVOICE OVER: An important\nthe campaign has afforded\ntracks recorded at the Citi-\npart of Ronald Reagan's cam-\nan opportunity to observe,\nzens' Press Conferences were\npaign are the Citizens' Press\nclose-up, the way Ronald\nused for the basic 10 Reagan\nConferences which give the\nReagan makes use of the\nHis applause\nradio spots. (He addresses the\npeople a chance to ask the\nbroadcasting media. Reagan\ntouchier themes of nuclear\nquestions\n[sound \"bite\"\nis a media pro. He has been\nlines are down pat.\npower and gun controls on\nstarts before Voice Over fin-\na radio announcer, a motion\nradio, but not on TV.)\nishes.]\npicture actor, a host on tele-\nQUESTION: As President,\nvision's General Electric\nTheater, a leading man of\nhigh school gymnasiums\nThe other candidates, of\nhow would you deal with the\nand other local auditoriums,\ncourse, are using TV spots\nCongressional Democrats who\nweekly news conferences\nanswering the questions of\nalso, but not with nearly the\nare calling for still further\nwhen he was Governor of\nCalifornia. The experience\nsame adroitness. For example,\ncutbacks in defense spend-\n\"ordinary folks.\" Reporters\none of Congressman Morris\ning?\nshows to advantage here in\nrepresenting the various me-\ndia are present but may not\nUdall's media men said the\nREAGAN: Well, here again,\nNew Hampshire, where the\nReagan organization has put\nask questions. At these gath-\nother day that the cinéma\nynere 1 believe a President\ntogether the most profession-\nverité bobbing-camera style\nmay take his case to the\nerings, the candidate usually\nal media campaign of all the\nis asked about the economy,\nof political commercials was\npeople, and the people must\ncandidates of either party\nand his most familiar line\n\"out\" this campaign year.\nbe told the facts. The people\nrunning in the election.\nAccordingly, the Udall com-\nwill not make a mistake if\nis the one about \"ending defi-\nmercial makers, as well as\nthey have the facts. But the\nThe centerpiece of Rea-\ncit spending and balancing\nthe budget.\"\nthe Birch Bayh people, have\none thing we must be sure\ngan's media efforts is the se-\nThe former Governor is\nbeen shooting their political\nof is, the United States must\nries of \"Citizens' Press\na smart man about his budget\nspots showing the candidates\nnever be second to anyone\nConferences\" he holds in\nat least, because film clips\nin a television studio. The\nelse in the world in military\nfrom the Citizens' Press Con-\nresult is an undramatic, tight-\npower. [Applause, reaction\nEdwin Diamond is director\nferences have been showing\nly framed, talking head. The\nshot.] But the purpose of\nof the News Study Group\nup ever since Jan. 26 as\nads for Henry Jackson eli-\nweapons is not to go to war,\nat MIT and a TV-radio com-\nminate moving film images\nthe purpose of weapons is to\nmentator in Washington, D.C.\nContinued on Page 29\nentirely; a series of still pho-\nconvince the other fellow\npholoni\ntos of the Democratic candi-\nthat he better not go to war.\ndates flash on the screen,\n[Applause].\nending with Jackson's face\nVOICE OVER: Reagan, he'll\nand the voice of an announc-\nprovide the strong new lead-\ner proclaiming the virtues of\nership America needs. Paid\n\"the experienced Senator.\"\nfor by Citizens for Reagan.\nOne or two of the Jimmy Car-\nThe required disclaimer at\nter commercials employ some\nthe end doesn't distract from\nof the cinéma verité tech-\nthe news-event feeling. It\nniques reminiscent of the\nalso helps that Reagan's TV-\nFORD\nKennedy and Nixon cam-\nradio time buyer, Ruth Jones,\npaigns of the sixties. And\na veteran in the field, has\nthe Gerald Ford television\nbought spots within or ad-\nGERALD\nLIBRARY\ncommercials, held back until\njacent to news and informa-\nthe last week of the cam-\ntion programs. For example,\npaign, are stately; they\nthe Reagan ad schedule for\nshow the President working\nin the Oval Office on his\nState of the Union Address.\nThe tag line is \"President\nFord is your President.\nKeep him.\""
}