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Schedule Proposals (4)
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Schedule Proposals (4)
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American Revolution Bicentennial, 1776-1976
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The original documents are located in Box 71, folder "Schedule Proposals (4)" of the John
Marsh Files at the Gerald R. Ford Presidential Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Gerald R. Ford donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
Digitized from Box 71 of the John Marsh Files at the Gerald R. Ford Presidential Library
THE WHITE HOUSE
SCHEDULE PROPOSAL FOR THE PRESIDENT
WASHINGTON
DATE: MARCH 9, 1976
FROM: THEODORE C. MARRS
MILTON E. MITLER
more
THRU:
JOHN O. MARSH, Jr.
VIA:
WILLIAM W. NICHOLSO
GREETING:
To meet with the author and family of the
Jack Anderson "Slogans, USA" contest winner.
DATE:
March 21, 1976 or at the convenience of
the President.
PURPOSE:
To congratulate the winner of the national
slogan contest conducted by columnist
Jack Anderson and to acknowledge the over
1 million entries.
FORMAT:
- Location: Oval Office
- Participants: To be supplied.
- Length: 5 minutes
CABINET
PARTICIPATION:
None
SPEECH
MATERIAL:
Talking points to be provided by Bob Orben.
PRESS
COVERAGE:
Photo opportunity.
STAFF:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
RECOMMEND:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
OPPOSED:
None
PREVIOUS
PARTICIPATION:
None
BACKGROUND:
Syndicated columnist Jack Anderson has
been conducting a nation-wide contest to
find a slogan for the Bicentennial. The
program is called "Slogans, USA - Let's
Hear It For America".
Page 2
The program received the recognition of
the American Revolution Bicentennial
Administration and has had the assistance
of The Advertising Council.
Over one million entries were received
and were screened initially by the
National Jaycees, The American Legion
and the General Federation of Women's
Clubs. Final screening to determine the
finalists was accomplished by the
Bicentennial Chairpersons of the 55 states
and territories.
The winning slogan will be chosen by the
general public from among six finalists.
Time, Newsweek, People, U.S. News and
World Report, and the TV Guide magazines
have been carrying public service adver-
tising urging people to vote.
The finalists selected are:
- America is your past, you are her future.
- America - The possible dream.
- Honor the past, challenge the future.
- Take pride in America's past, take part
in America's future.
- Stand fast, stand tall, stand American.
- Freedom's way - U.S.A.
At the present count, over 300,000 ballots
have been cast. Counting is being done by
the Boy Scouts of America, the Girl Scouts
of the USA and the Campfire Girls.
The winner is to be announced on March 21, 1976.
It is suggested that the President meet with
the winner and his or her family shortly
after the announcement to extend congratula-
tions and to express appreciation for the
large numbers of Americans who offered
slogan recommendations.
APPROVE
DISAPPROVE
J Mogans USA
JACK ANDERSON
1401 Sixteenth Street, N II. II ashington, D. C. 20036
Reciping
SD
PP
February 25, 1976
The President
The White House
Washington
Mr. President:
As I promised you last July, here is a report on our search for the Official
Slogan of the Bicentennial. Through the combined efforts of the American
Revolution Bicentennial Administration, The Advertising Council, and over 40
national organizations, Slogans USA has given millions of Americans a chance
to actively participate in America's 200th anniversary.
During the recent national balloting to determine the Official Slogan,
hundreds of thousands of Americans voted for the slogan of their choice.
The Girl Scouts, Boy Scouts and Campfire Girls are now busy tabulating these
ballots and the results will be available by early March.
You may recall that last July you kindly offered to make the announcement of
the Official Slogan and to meet with its author and family. I can think of
no better way to give credit and bear testimony to the innermost feelings of
so many patriotic Americans than by having you make the announcement.
Any date that is convenient for you is, of course, convenient for us.
Cordially,
Enclosures
XPan Mick nderson
FORD is LIBRARY OERALD
ESSLOGANS, USA
REVOLUTION
1401 16th Street, N.W.
Washington. D.C. 20036
AMERICAN
BICENTENNIAL
For Automatic Release
1776-1976
@
F
Monday Morning Newspaper
RECOGNIZED BY
AMERICAN REVOLUTION
BICENTENNIAL
January 19, 1976
ADMINISTRATION
Every American is being invited to participate in the search for the official
Bicentennial Slogan.
From well over a million slogans submitted by the American people, six have
been selected, and these six will be announced at the Super Bowl game on
Sunday, January 18, 1976, for public balloting. They are as follows:
1. America is your past, you are her future.
2. America - the possible dream.
3. Honor the past, challenge the future.
4. Take pride in America's past, take part in America's future.
5. Stand fast, stand tall, stand American.
6. Freedom's way - U.S.A.
All Americans are encouraged to vote by sending in their choice of the best
20013. slogan on a regular size postcard to Slogans USA, Box 1976, Washington, D.C.
Slogans USA's "Let's Hear It For America" program has become the most popular
Bicentennial activity in the country today. Its purpose is threefold: (1) To
find the official slogan for America's Bicentennial; (2) To encourage all
Americans to think more constructively about this great nation of ours; and
(3) To act as the umbrella program of the Bicentennial bringing together the
major influence groups of our nation. From the major social and civic organi-
zations to the Ad Council and major league athletics, national groups represent-
ing millions of Americans have joined together as a sign of Bicentennial unity
in the promotion of our search for the Official Bicentennial Slogan.
The National Jaycees, the American Legion and the General Federation of Women's
Clubs have done the initial screening. The final screening to determine the
contest finalists was performed by the Bicentennial Chairpersons of the 55
states and territories. The official slogan for the Bicentennial will be
chosen by the general public on a national ballot. The National Football
League will kick off balloting at the Superbowl, January 18th, 1976.
Time, Newsweek, People, us News & World Report, and TV Guide magazines have
volunteered to publish the six finalists in the week following the Superbowl.
The finalists will also appear regularly in the Jack Anderson column between
January 18th and February 16th, 1976.
Slogans USA News Release (continued)
page 2
Tabulation of the ballots will be done by the Boy Scouts of America, the Girl
Scouts of the USA and the Campfire Girls. The official slogan will be announced
in a special Washington ceremony on the first day of Spring, March 21, 1976.
The author of the winning slogan will receive a 1976 American Motors station
wagon and a 30-day tour of the United States for his/her family, staying as
guests of Holiday Inns, Inc. The Copernicus Society of America has donated
$5000 for expenses. The five runner-ups will receive $1000 each, again from
the Copernicus Society of America.
The Slogans USA's "Let's Hear It For America" program has resulted largely from
the combined efforts of John Warner, Administrator of the American Revolution
Bicentennial Administration; Jack Anderson, Syndicated Columnist; and Edward J.
Piszek, President of the Copernicus Society of America.
The following dates will apply: January 18, 1976 - Superbowl announcement of
finalists, beginning of national ballot; February 16, 1976 - end of balloting;
March 21, 1976 - announcement of winners.
Attached, for your information, is a copy of the full page public service ad
which is being used (or variation thereof) by the major News Magazines. We
suggest that the Associated Press Photos service and the United Press Interna-
tional News Pictures might like to carry this ad on their photo services for
the use of all subscriber newspapers. This can be carried January 19th and
thereafter at will until the closing date of February 16th, 1976.
##
VOTE FOR AMERICA'S
OFFICIAL
BICENTENNIAL SLOGAN.
1.
America is your past, you are her future.
2.
America - the possible dream.
3.
Honor the past, challenge the future.
4
Take pride in America's past, take part in America's future.
5.
Stand fast, stand tall, stand American.
6.
Freedom's way - U.S.A.
REVOLUTION
The above six slogans are the finalists
AMERICAN
BICENTENNIAL
SLOGANS, USA, Box 1976, Washington, D.C.
in the nationwide search for the official Bi-
20013. Vote now. It's your chance to have an
centennial slogan conducted by SLOGANS,
important voice in the Bicentennial celebra-
1776-1976
(i)
USA Pick your favorite by number, write the
RECOGNIZED
tion. All votes must be postmarked no later
number on a stamped postcard and send to
than February 16, 1976, midnight to count.
" LET'S HEAR IT FOR AMERICA.9
(All submissions become property of Slogans, USA.
Contest void where prohibited by law. Winner determined by national ballot.)
©SSLOGANS,USA
REVOLUTION
1401 16th Street, N.W.
Washington, D.C. 20036
AMERICAN
BICENTENNIAL
1776-1976
RECOGNIZED BY
AMERICAN REVOLUTION
BICENTENNIAL
ADMINISTRATION
Listed below are the organizations and people who are participating in
the Slogans USA Let's Hear It For America program.
1. National Football League
2. Copernicus Society of America
3. Ad Council
4. National Association of Broadcasters
5. Henry J. Kaufman and Associates
6. American Legion
7. National Jaycees
8. General Federation of Women's Clubs
9. Readers Digest
10. Boy Scouts of America
11. Girl Scouts of the U.S.A.
12. Campfire Girls
13. Gemini Rising
14. Derus Media Service
15. Mutual Network
16. NAACP
17. Up With People
18. American Song Festival
19. Holiday Inns
20. American Motors
21.. Major League Baseball
22. F.W. Woolworth
23. J. C. Penney
24. La Luz Magazine (Spanish Americans)
25. Crisis Magazine (NAACP)
26. Jack & Jill Magazine (Saturday Evening Post)
27. Robert Young (actor)
28. Irv Kupcinet (columnist)
29. Maggie Daly (Chicago Tribune)
30. Films Incorporated
31. Encyclopedia Britannica
32. Pepsico
33. Phillips 66
34. American Freedom Train
35. Boys Clubs of America
36. Department of the Interior (Johnny Horizon)
37. Howard Cossell
38. White House
39. National Association of Food Chains
40. National Education Association
SLOGANS, USAGO
REVOLUTION
1401 16th Street, N.W.
Washington, D.C. 20036
AMERICAN
BICENTENNIAL
1776-1976
RECOGNIZED BY
For Automatic Release
AMERICAN REVOLUTION
BICENTENNIAL
ADMINISTRATION
Monday Morning Newspaper
January 19, 1976
Ten thousand letters the first week and well over a million slogans later, Slogans
USA's search for the Official Bicentennial Slogan continues.
Slogans USA's "Let's Hear It For America" program has become the most popular
Bicentennial activity in the country today. Its purpose is threefold: (1) To find
the official slogan for America's Bicentennial; (2) To encourage all Americans to
think more constructively about this great nation of ours; and (3) To act as the
umbrella program of the Bicentennial bringing together the major influence groups of
our nation. From the major social and civic organizations to the Ad Council and
major league athletics, national groups representing millions of Americans have
joined together as a sign of Bicentennial unity in the promotion of our search for
the Official Bicentennial Slogan.
The National Jaycees, the American Legion and the General Federation of Women's Clubs
have done the initial screening. The final screening to determine the contest
finalists was performed by the Bicentennial Chairpersons of the 55 states and terri-
tories. The official slogan for the Bicentennial will be chosen by the general
public on a national ballot. The National Football League will kick off balloting
at the Superbowl, January 18th, 1976.
Time, Newsweek, People, US News & World Report, and TV Guide magazines have volun-
teered to publish the six finalists in the week following the Superbowl. The
finalists will also appear regularly in the Jack Anderson column between January 18th
and February 16th, 1976. All Americans are encouraged to vote by sending in their
choice of the best slogan on a regular size postcard to Slogans USA, Box 1976,
Washington, D.C. 20013.
Tabulation of the ballots will be done by the Boy Scouts of America, the Girl Scouts
of the USA and the Campfire Girls. The official slogan will be announced in a
special Washington ceremony on the first day of Spring, March 21, 1976. The author
of the winning slogan will receive a 1976 American Motors station wagon and a 30-day
tour of the United States for his/her family, staying as guests of Holiday Inns, Inc.
The Copernicus Society of America has donated $5000 for expenses. The five runner-
ups will receive $1000 each, again from the Copernicus Society of America.
The Slogans USA's "Let's Hear It For America" program has resulted largely from the
combined efforts of John Warner, Administrator of the ARBA; Jack Anderson, Columnist;
and Edward J. Piszek, President of the Polish American Copernicus Society of America.
The following dates will apply: January 18, 1976 - Superbowl announcement of
finalists, beginning of national ballot; February 16, 1976 - end of balloting;
March 21, 1976 - announcement of winners.
#
#
#
VOTE FOR
AMERICA'S
OFFICIAL
BICENTENNIAL
SLOGAN.
1.
America is your past, you are her future.
2.
America - the possible dream.
3.
Honor the past, challenge the future.
4.
Take pride in America's past,
take part in America's future.
5.
Stand fast, stand tall, stand American.
6.
Freedom's way - U.S.A.
The above six slogans are the USA, Box 1976, Washington, D.C.
finalists in the nationwide
20013. Vote now. It's your
search for the official Bicen-
REVOLUTION
tennial slogan conducted by
BICENTENNIAL
chance to have an important
AMERICAN
voice in the Bicentennial
SLOGANS, USA Pick your
celebration. All votes must
favorite by number, write the
1776-1976
.
be postmarked no later than
number on a stamped post-
RECOGNIZED BY
AMERICAN HE
February 16, 1976, midnight
card and send to SLOGANS,
ADMINISTRATION
to count.
"S LET'S HEAR IT
FOR AMERICA.
(All submissions become property of Slogans, USA. Contest void
where prohibited by law. Winner determined by national ballot.)
VOTE FOR AMERICA'S OFFICIAL
BICENTENNIAL SLOGAN.
1.
America is your past, you are her future.
2.
America - the possible dream.
3.
Honor the past, challenge the future.
4.
Take pride in America's past, take part in America's future.
5.
Stand fast, stand tall, stand American.
6.
Freedom's way - U.S.A.
The above six slogans are the finalists in the
REVOLUTION
Washington, D.C. 20013. Votenow. It'syour chance
nationwide search for the official Bicentennial
BEAN
slogan conducted by SLOGANS, USA. Pick your
APAI
BICENTENNIAL
to have an important voice in the Bicentennial
celebration.
favorite by number, write the number on a stamped
©
All votes must be postmarked no later than
postcard and send to SLOGANS, USA, Box 1976,
February 16, 1976, midnight to count.
" LET'S HEAR IT FOR AMERICA. 99
(All submissions become property of Slogans, USA Contest void
where prohibited by law. Winner determined by national ballot.)
VOTE FOR AMERICA'S
OFFICIAL
BICENTENNIAL SLOGAN.
1.
America is your past, you are her future.
2.
America - the possible dream.
3.
Honor the past, challenge the future.
4.
Take pride in America's past, take part in America's future.
5.
Stand fast, stand tall, stand American.
6.
Freedom's way - U.S.A.
The above six slogans are the
SLOGANS, USA, Box 1976, Wash-
finalists in the nationwide search
REVOLUTION
ington, D.C. 20013. Vote now. It's
for the official Bicentennial
slogan conducted by SLOGANS,
AMERICAN
BICENTENNIAL
your chance to have an important
voice in the Bicentennial celebra-
USA Pick your favorite by num-
1776-1976
©
tion. All votes must be postmarked
ber, write the number on a
no later than February 16, 1976,
stamped postcard and send to
midnight to count.
66 LET'S HEAR IT FOR AMERICA. 99
(All submissions become property of Slogans, USA Contest void
where prohibited by law. Winner determined by national ballot.)
GOSLOGANS, USAOO
REVOLUTION
1401 16th Street, N.W.
Washington, D.C. 20036
AMERICAN
BICENTENNIAL
1776-1976
@
RECOGNIZED BY
AMERICAN REVOLUTION
BICENTENNIAL
ADMINISTRATION
For Automatic Release
12:00 Noon, EST
Sunday, January 18, 1976
BROADCASTER COPY (RADIO AND T.V.)
The NFL is asking you to vote for America's official Bicentennial slogan. The
finalists are now being listed in major news magazines and newspapers throughout
the country. Vote for the favorite on a postcard and mail Slogans USA, Box 1976,
Washington, D.C. Balloting end February 16th, so vote today.
BROADCASTER COPY (RADIO, T.V. AND P.A.)
The National Football League is joining Slogans USA in asking you to help choose
the official slogan for America's Bicentennial. The final entries in the Slogans
USA Contest are now being announced in Time, Newsweek, People, US News & World
Report, TV Guide magazines, also in most of your local newspapers. Pick your
favorite slogan from the list, put it on a postcard and send it to Slogans USA,
Box 1976, Washington, D.C. All votes must be in by February 16th, SO cast your
ballot now. It's your chance to have an important voice in the Bicentennial
celebration.
#
#
#
Some items in this folder were not digitized because it contains copyrighted
materials. Please contact the Gerald R. Ford Presidential Library for access to
these materials.
B6 Friday, January 2. 1976 THE WASHINGTON FOST
The Washington Merry-Ge-Round
Admirals Accused of Neglecting Navy
By Jack Anderson
top-heavy with brass. Most admirals can
Many experts fear the modern, ex-
and Les Whitten
be found manning swivel chairs in the
panding Soviet Navy is more than a match
Pentagon. rather than the bridges of our
for the U.S. Navy.
1110
Advertising
New York,NY
212-758-0400
DUNCI
No. 36
A Guide for Media, Advertisers and Advertising Agencies
JULY-AUGUST, 1975
AD COUNCIL BOARD OF
DIRECTORS IN ACTION
VOTE FOR AMERICA'S
OFFICIAL
BICENTENNIAL SLOGAN.
America is your past, you are her future.
America - the possible dream.
3
Honor the past, challenge the future.
Take pride in America's past, take part in America's future.
Stand fast, stand tall, stand American.
Freedom's way - U.S.A.
REVOLUTION
The above six slogans are the finalists
BICENTENNIAL
SLOGANS, USA, Box 1976, Washington, D.C.
in the nationwide search for the official Bi-
AMERICAN
20013. Vote now. It's your chance to have an
centennial slogan conducted by SLOGANS,
important voice in the Bicentennial celebra-
1776-1976
@
USA. Pick your favorite by number, write the
RECOGNIZED BY
tion. All votes must be postmarked no later
AMERICAN RE
number on a stamped postcard and send to
than February 16, 1976, midnight to count.
"SK LET'S HEAR IT FOR AMERICA.99
(All submissions become property of Slogans, USA.
Contest void where prohibited by law. Winner determined by national ballot.)
March 10
THE WHITE HOUSE
WASHINGTON
Mr. Mars:
For your sign-off.
donna
THE WHITE HOUSE
WASHINGTON
March 10, 1976
MEMORANDUM TO: JACK MARSH
FROM:
RUSS ROURKE
Jack, Milt checked with Ron Nessen re any
conversation memo concerning Jack Anderson
matter. In the absence of any specific
recollection
on this subject, it is our cumu-
lative judgement that the President not make the
announcement anyway. It is recommended,
therefore, that the attached schedule proposal
be approved and that the President meet with
the winners.
slow
Go Chack have
TI on! may
M
THE WHITE HOUSE
WASHINGTON
March 11, 1976
MEMORANDUM TO:
JACK MARSH
FROM:
RUSS ROURKE
Jack, in Bob Hartmann's absence I spoke with Doug Smith
re Jack Anderson matter. Doug felt very strongly that
Hartmann would discourage any announcement by the
President, even if the President alluded to such a suggestion
at their meeting.
Further, Milt is very concerned that any announcement of the
winner by the President would tend to make the slogan an
official Bicentennial slogan.
Finally, Milt advises that he is satisfied that he has now
talked Jack Anderson's Office (Frank Ingall) out of any announce-
ment by the President.
Bottom line
unless you have further problem, please
initial and forward attached schedule proposal. The time
element is now very tight.
cc: MMitler
good
m
been
THE WHITE HOUSE
WASHINGTON
March 11, 1976
MEMORANDUM FOR:
FROM:
Call up Bill Nicholson concerning this chedule proposal --
The States and the Nation: Bicentennial Histories.
RUSS ROURKE Juck
JACK MARSH
This is an easy one for the President to do. It can be done
in the Oval Office, and I think it should be given special
attention.
Many thanks.
* Nicholson advises me that they
Jack -
will do this event will probably
be able to fit at in either during
the first or second week in april.
Run
GERALD ANVRUIT R. FORD
Chro
THE WHITE HOUSE
SCHEDULE PROPOSAL FOR THE PRESIDENT
WASHINGTON
DATE: MARCH 9, 1976
FROM: THEODORE
MILTON E. MITLER MOTE
THRU:
JOHN 0. MARSH, Jr
VIA:
WILLIAM W. NICHOLSON
ANNOUNCEMENT:
To announce the publication of a book
series entitled THE STATES AND THE NATION:
BICENTENNIAL HISTORIES and to receive the
first three copies.
DATE:
At the President's convenience sometime
between March 19 and April 15, 1976.
PURPOSE:
The American Association for State and
Local History in cooperation with the
National Endowment for the Humanities
has commissioned a series of fifty-one
volumes, one for each state and the
District of Columbia, which will contain
an historical portrait of our nation.
The program would receive appropriate
impetus if the first three editions,
South Carolina, Tennessee and Michigan,
were received by the President.
FORMAT:
- Location: The Oval Office
- Participants: To be supplied.
- Length: 10 minutes.
CABINET
PARTICIPATION:
None
SPEECH
MATERIAL:
Talking points to be supplied by Bob Orben.
PRESS
COVERAGE:
Photo opportunity.
STAFF:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
RECOMMEND:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
OPPOSED:
None
PREVIOUS
PARTICIPATION:
None
Page 2
BACKGROUND:
The American Association for State and
Local History, a non-profit professional
organization serving historical societies
and museums throughout North America, in
cooperation with the National Foundation for
the Humanities, has commissioned a series
of outstanding authors to produce a
fifty-one volume set of books on the
histories of each of our States and the
District of Columbia.
Each historical portrait will contain that
which has been important in the respective
state in relation with and in contribution to
the nation as a whole.
Editorial work on the series is supported by
grants from the National Endowment for the
Humanities. The intent of the federal
agency is to create a series of publications
which would become a major federal contri-
bution to the nation's Bicentennial review.
The series is one Bicentennial project that
reaches nationwide and emphasizes the variety
of Americans' experiences and the meaning of
them at the grass-roots level.
The editorial conception has attracted to
the project an unparalleled assembly of the
finest writers and historians of the nation
today.
The first three editions are: SOUTH
CAROLINA by Louis Wright, former director
of the Folger Library in Washington;
TENNESSEE by prize-winning historian and
novelist Wilma Dykeman; and MICHIGAN
by Bruce Catton, famed Pulitzer Prize
winning historian for whom that state is also
home. The authors have expressed a willing-
ness to come to Washington for the announce-
ment and presentation.
The significance of these publications and the
federal agency support that the program is
receiving, strongly points to the value of
Presidential participation. It is suggested
that the President receive the presentation
at an announcement ceremony in the White House.
APPROVE
DISAPPROVE
MAR 27 1976
THE WHITE HOUSE
WASHINGTON
March 26, 1976
MEETING WITH WINNER OF JACK ANDERSON'S
"SLOGANS U.S.A. CONTEST"
Monday, March 29, 1976
12:00 Noon - 12:05 PM (5 Minutes)
Cabinet Room or Rose Garden
From: Theodore C. Marrs
Milton E. Mitler
I. PURPOSE
To meet with and congratulate the winner of the Jack Anderson
"Slogans U.S.A. Contest" and her husband and others who
helped with the project.
II.
BACKGROUND, PARTICIPANTS AND PRESS PLAN
A. Background: Syndicated Columnist Jack Anderson has
been conducting a nationwide contest to find a slogan
for the Bicentennial. The program, "Slogans, U.S.A. -
Let's Hear It For America," is recognized by the
American Revolution Bicentennial Administration.
1. According to Anderson's people, almost 2.0 million
entries were received. Initial screening was accomplished
by the Jaycees, The American Legion and the General
Federation of Women's Clubs. Final screening to determine
the finalists was accomplished by the Bicentennial Chair-
persons of the 55 states and territories.
2. The winning slogan was selected as the result of over
300,000 ballots cast. Assisting in this were Time Magazine,
Newsweek, People, U.S. News and World Reports, and the
T.V. Guide Magazines through public service advertising
which was prepared by The Advertising Council.
3. The Slogan selected is: "Freedom's Way - U.S.A." and
was submitted by Mrs. Ellen Harness of Litchfield, Connecticut.
Announcement of the winner will be made by Anderson in his
Monday, March 29 column.
R - What Sheved 4.°
R.FORD
117
I do ?
GERALD
Page 2
4. The slogan is to be promoted throughout the country
by Jack Anderson and others in the media who have
cooperated up to now.
5. In attendance for this will be representatives of various
groups and organizations which contributed to the program.
B. Participants:
List attached.
C.
Press Plan:
Press Photo Opportunity
III.
TALKING POINTS
Attached
WINNER
"SLOGANS, U.S.A."
BIOGRAPHY
Name:
Ellen Meisinger Harness
Place of Birth:
Waterbury, Connecticut
Date of Birth:
December 15, 1946
Current Home:
Litchfield, Connecticut
Education:
Associates Degree in Hotel Management from
Paul Smith's College, New York.
Bachelor in Business Administration, University
of Connecticut.
Married:
Burt Harness in 1970.
Employed:
Claims Supervisor, Root & Boyd, Inc.
Also, Secretary of American Revolution Bicentennial
Commission of Litchfield, Connecticut.
Hobbies:
Membership in the Early Ford V-8 Club of America,
The Antique Automobile Club of America, The Society
for the Preservation & Appreciation of Antique
Motorized Fire Apparatus in America, the Litchfield
County Antique Fire Company, and the Appalachian
Mountain Club.
General:
The Harnesses own several antique cars and three
old fire trucks. Burt Harness is employed as the
woods foreman for the forestry operation at the
White Memorial Foundation in Litchfield.
Motivation:
Ellen Harness thought of the winning slogan while
driving to work and began to review the extent of
the freedoms Americans enjoy. The most striking
to her were the number of things that she can do
or say without fear. The pursuit of the same
freedoms was the driving force behind the Revolution
and continues as the greatest driving force behind
our country today. Mistakes have been made, and
some rights have been abused, however, she felt
that as long as people will continue to keep freedom
as one (perhaps the most important) goal, those
mistakes and abuses will never become permanent
practice. Thus was created the winning slogan,
"Freedom's Way - U.S.A."
PARTICIPANTS
Mrs. Ellen Harness, author of winning slogan, "Freedom's Way U.S.A."
Mr. Burt Harness, husband of winning author
Mr. Frank C. Ingo, Executive Vice President, Slogans U.S.A.
Miss Mary (Mardi) Devolites, Program Coordinator, Slogans U.S.A.
Mr. Lewis W. Shollenberger, Vice President, The Advertising Council
Mrs. Jean McKee, Deputy Administrator, American Revolution Bicentennial
Administration
Mr. Jack Anderson, Syndicated Columnist
Mr. Edward J. Piszek, Sr., President, The Copernicus Society of America
Mrs. Edward J. (01ga) Piszek, Sr., wife of Edward J. Piszek, Sr.
Mr. Edward J. Piszek, Jr., The Copernicus Society of America
Mrs. Edward J. (Margaret) Piszek, Jr., wife of Edward J. Piszek, Jr.
Mr. John Cleghorn, Vice President, Holiday Inns, Inc.
Mr. Don Weiss, Director of Public Relations, National Football League
Miss Mary T. McNamara, Assistant Advertising Manager-Business, Newsweek
Mr. Ralph Graves, Associate Publisher, Time
Mr. Richard J. Durrell, Publisher, People
Mr. John H. Sweet, President & Publisher, U.S. News & World Report
Mrs. Carroll E. (Mary Catherine) Miller, President, General Federation
of Women's Clubs
Mr. Warren Marr, Editor, The Crisis, National Association for the
Advancement of Colored People (NAACP)
Mr. Steve Werner, President, Gemini Rising, Inc.
Mr. Rebel L. Robertson, Vice President, Boy Scouts of America
Ms. Verna G. Harper, President, Campfire Girls
-2-
PARTICIPANTS (Cont'd.)
Dr. Gloria Scott, President, Girl Scouts of the U.S.A.
Senator Abraham A. Ribicoff (D-Conn.)
Senator Lowell P. Weicker, Jr. (R-Conn.)
Representative Toby Moffett (D-Conn.)
Mr. Richard L. Robinson, President, The United States Jaycees
Mr. Ernest Cuneo, Copernicus Society of America
Mr. Frederick A. Stewart, Vice President, Government Affairs, American Motors
Mr. James C. Watkins, Director, American Legion, National Public Relations
Division
Mr. Robert O'Brien, Senior Editor, Reader's Digest
Mr. Robert Young, Charles A. Pomerantz, Ltd.
Mr. Milton Weiss, Charles A. Pomerantz, Ltd.
TALKING POINTS
MEETING WITH WINNER OF
JACK ANDERSON'S "SLOGANS, U.S.A."
CONTEST
- My congratulations to you, Mrs. Harness, not only for having
thought of the winning slogan, but for the support you
received from people throughout the country.
- I believe the results of this one Bicentennial effort points
out the manner in which Americans are responding to the
spirit of the Bicentennial throughout the country.
- The almost 2 million entries received are indicative of a
swelling belief in our country and what it has accomplished
over the past 200 years.
- This is also reflected in the many Bicentennial programs about
which we are aware--over 40,000 at last count -- and even by
the many gifts which are being sent to the nation.
- I am pleased also to know that Mrs. Harness is also in the
Ford family. I see by her biography she and her husband are
members of the Early Ford V-8 Club of America. I want you to
know, the later Fords aren't so bad either.
- While all of you are here, I do want to tell you that the
support the media and the many civic organizations have given
this activity is outstanding.
- Jack, I'm sure you can take pride in the way the contest has
gone and in the number of people who responded.
THE WHITE HOUSE
SCHEDULE PROPOSAL FOR THE PRESIDENT
WASHINGTON
DATE: April 9,
FROM:
THEODORE
MILTON E. MITLER
War
THRU:
JOHN 0. MARSH, Jr.
VIA:
WILLIAM W. NICHOLSO
MEETING:
Remarks to assemblage of North American
Cathedral Deans who will be convening in
Washington, D.C. and will have been
briefed on several subjects by Admin-
istration representatives.
DATE:
Friday, April 23, 1976, at 11:30 A.M.
FORMAT:
- location: The East Room
- participants: List to be supplied, but
will consist of about 67
Episcopal Deans and their
wives.
- expected length: 10 minutes
CABINET
PARTICIPATION:
None
SPEECH
MATERIAL:
To be prepared by Bob Orben's office.
PRESS
COVERAGE:
Full Press coverage.
STAFF:
JACK MARSH
TED MARRS
MILT MITLER
RECOMMEND:
JACK MARSH
TED MARRS
MILT MITLER
OPPOSED:
None
PREVIOUS
PARTICIPATION:
None
BACKGROUND:
Deans of the Episcopal Church from Canada
and the United States, plus several from
England, Australia, and British Guiana with
their wives will be meeting in Washington, D.C.
for their annual conference program. This
year, in commemoration of the Bicentennial, they
Page 2
have asked for a series of briefings at
the White House which will cover our
country's future in terms of safety and
opportunity.
The Deans, who are represented here by
Dean Francis B. Sayre, Jr., have raised
questions about national defense, Foreign
Policy, and Science and Technology as it
focuses on a better life style for the
future.
Arrangements have been made to present
briefings at a White House session on
April 23, 1976, commencing at 9:00 AM
by representatives of the Office of
Management and Budget, the State Depart-
ment, and the National Aeronautics and
Space Administration.
To quote Dean Sayre, " We would wish to
concern ourselves with how security and
freedom go hand in hand, particularly where
war and peace among issues are concerned.
How shall our democracy become meaningful
to others and renewed in ourselves when
we have to devote such an overwhelming
proportion of our resources to a non-
productive defense? I keep wondering
how we so-called moral leaders can really
contribute to some more vividly creative
philosophy of our role in the world."
It is suggested that the President
address this group at the culmination
of their briefings.
APPROVE
DISAPPROVE
THE WHITE HOUSE
SCHEDULE PROPOSAL FOR THE PRESIDEN'
WASHINGTON
DATE: MAY 19, 1976
FROM: THEODORE C. MARRS
MILTON E. MITLER
THRU: JOHN O. MARSH, Jr.
VIA: WILLIAM W. NICHOLSON
EVENT:
Opening of the Centennial Safe located in
the United States Capitol.
DATE:
July 1, 1976, at the convenience of the
President. (an alternative date of
June 30 would be acceptable)
PURPOSE:
The Centennial Safe, which is now on display
in the U. S. Capitol, has attracted national
interest. The originator of the safe,
Mrs. Charles F. Deihm, in her instructions
when sending the safe to the Capitol, asked
that it be opened on July 4, 1976 by the
"Chief Magistrate" of the nation. While
-
there are a number of 1876 Time Capsules,
this is the only recognized 'national'
time capsule which originated in 1876.
FORMAT:
- location: the East Front entrance hall-
way, 1st floor lobby of the
United States Capitol.
- participants: list attached
- expected length: 30 minutes
CABINET
PARTICIPATION:
None
SPEECH
MATERIAL:
Talking points to be supplied by Bob Orben.
PRESS
COVERAGE:
Full press.
STAFF:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
RECOMMEND:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
OPPOSED:
None
Page 2
PREVIOUS
PARTICIPATION:
None
BACKGROUND:
Mrs. Charles F. Deihm of New York City,
a publisher and Civil War Widow, conceived
the idea in 1876 of preparing a safe as a
Centennial "Time Capsule".
The Centennial Safe was first exhibited at
the Centennial Exposition in Philadelphia.
It attracted attention which helped with
Mrs. Deihm's ambitions to collect autographs
and photographs from leading political and
business leaders and "men and women of mark".
At the close of the Exposition, Mrs. Deihm
toured the country gathering additional
photographs and signatures of distinguished
orators, clergymen, poets, statesmen, jurists,
and merchants from the United States as well
as artifacts.
In 1877, the Safe was removed to the United
States Capitol where it was displayed in
the Old House Chamber -- known as the
Statuary Hall. However, there is no record
of the official acceptance of the safe by
the government at that time.
For some unknown reason, opposition developed
concerning the acceptance of the safe by
the Congress and in December 1879 the safe
was removed from its display area and placed
under the East Central Portico of the Capitol.
It remained there until 1958 when that portion
of the building was extended, at which time
it was removed to the Capitol crypt.
The safe has now been accepted by the
Congress and on January 19, 1976, at cere-
monies held in the Capitol, the outer doors
of the safe were opened. The ceremony was
sponsored by the Joint Committee on Arrange-
ments for Commemoration of the Bicentennial.
The safe is about 50 inches wide, 40 inches
deep, and 64 inches high. It is fitted with
two outside iron doors which open in the
center. Inside there is a glass door which
Page 3
is opened by a key. When the iron doors
are in an open position, the inscription
on the viewer's right reads:
It is the wish of Mrs. Deihm that this
safe may remain closed until July ,1976,
then to be opened by the Chief Magistrate
of the United States.
The inscription on the viewer's left reads:
In memory of those whose names appear
upon the pages of the albums deposited
within who have rendered distinguished
services to their country.
The safe holds albums of signatures, including
a "Blue Book" containing the names of the
80,000 persons then employed by the Govern-
ment, silver artifacts, photographs and
other memorabilia.
Although Mrs. Deihm had indicated she intended
to send a description of the safe, the com-
bination to the outer doors and the key to
the inner door to the Smithsonian Institution,
instead she left those to a woman companion
who took care of her in her later years.
When the woman companion, Mrs. Emma R. Sutton,
passed away the legacy was given to her
nephew, Mr. T. L. Watts of Gainesville, Florida
Mr. Watts was present for the January 19th
ceremony and may return for the official
opening of the inner door.
It is clear from Mrs. Deihm's writings that by
the term "Chief Magistrate of the United
States" she was referring to the President of
the United States.
The condition of the contents at this time
is unknown. When the inner door of the safe
is opened, experts in such matters will be
on hand to check the contents and assure their
safety from the elements.
Page 4
For the special opening ceremony, the
safe will be removed from its present
location in the East Front Entrance
Hallway to the Hall of Statues.
APPROVE
DISAPPROVE
of
THE WHITE HOUSE
SCHEDULE PROPOSAL FOR THE PRESIDENT
WASHINGTON
DATE: May 19, 1976
FROM: THEODORE C. MARRS
MILTON E. MITLER
sem
THRU:
JOHN 0. MARSH, Jr.
VIA:
WILLIAM W. NICHOLSON
MEETING:
To deliver the address at the opening
Session of the 86th Annual Congress of the
National Society of the Sons of the American
Revolution in Philadelphia, and to receive
the Society's highest honor, the SAR's
Gold Good Citizenship Medal.
DATE:
Monday, June 14, 1976, during the morning
hours at the President's convenience.
PURPOSE:
This is the major annual meeting of the
National Society of the Sons of the American
1
Revolution and they have selected Phila-
delphia as their meeting area because of its
significance to the Bicentennial year.
Since the President has addressed the
Daughters of the American Revolution this
year, it would be most appropriate to
speak to this group as well.
FORMAT:
- location: Grand Ballroom, Benjamin
Franklin Hotel, Philadelphia,
Pennsylvania
- participants: 1,000 delegates
- expected length: 15-20 minute presentation
CABINET
PARTICIPATION:
None
SPEECH
MATERIAL:
To be prepared by Bob Orben.
PRESS
COVERAGE:
Full press opportunity.
STAFF:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
RECOMMEND:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
Page 2
OPPOSED:
None
PREVIOUS
PARTICIPATION:
None
BACKGROUND:
The 86th Annual Congress of the Sons of
the American Revolution, an organization
composed of those who are lineally descended
from individuals who assisted the American
cause during the Revolutionary War, will be
held this Bicentennial year in Philadelphia,
Pennsylvania. The SAR was founded in
1889 and chartered by Congress during the
Presidency of Theodore Roosevelt. In
attendance, among the 1,000 delegates and
their wives, will be members from the
Commonwealth of Puerto Rico, the Territories
1
of Guam, the Virgin Islands and American
Samoa; and from SAR chapters abroad.
The SAR also has designated the President,
who is a member of the Society, to receive
the highest honor the Society can confer,
the SAR Gold Good Citizenship Medal.
As an alternative to the opening remarks,
the Society has offered other alternatives
including Presidential participation in the
Monday, June 14th luncheon, the Annual
Banquet on the evening of Tuesday, June 15,
or the closing Banquet on the evening of
Wednesday, June 16.
APPROVE
DISAPPROVE
THE WHITE HOUSE
WASHINGTON
May 26, 1976
MEMORANDUM FOR:
JACK MARSH
FROM:
TED MARRS Ind
Jack, I. have looked into this and while I
recognize that the SAR does not enjoy the
level of public relations experienced by the
DAR, just the same they represent an historically
important segment of our society and during this
year particularly do merit Presidential partici-
pation.
I realize the problem of too much exposure in
any one area. But, this doesn't really fall
into the same context. The SAR is conducting
a national meeting in Philadelphia. The effect
of Presidential participation will produce
nationwide exposure.
Attachment (Schedule Proposal for the President
to address the 86th Annual Congress
of the SAR)
THE WHITE HOUSE
WASHINGTON
May 26, 1976
MEMORANDUM FOR:
JACK MARSH
FROM:
TED MARRS and
Jack, I have looked into this and while I
recognize that the SAR does not enjoy the
level of public relations experienced by the
DAR, just the same they represent an historically
important segment of our society and during this
year particularly do merit Presidential partici-
pation.
I realize the problem of too much exposure in
any one area. But, this doesn't really fall
into the same context. The SAR is conducting
a national meeting in Philadelphia. The effect
of Presidential participation will produce
nationwide exposure.
Attachment (Schedule Proposal for the President
to address the 86th Annual Congress
of the SAR)
chron
THE WHITE HOUSE
SCHEDULE PROPOSAL FOR THE PRESIDENT
WASHINGTON
DATE:
MAY 25, 1976
FROM: THEODORE C. MARRS
sem
MILTON E. MITLER
are
THRU:
JOHN O. MARSH, Jr.
VIA:
WILLIAM W. NICHOLSON
gne
VISIT:
To visit the U.S. Bicentennial Exposition on
Science and Technology, Kennedy Space Center,
Cape Canaveral, Florida and officially
'open' the event.
DATE:
At the President's convenience between
June 9-30, 1976. The preference expressed
by NASA is June 14.
PURPOSE:
The U.S. Bicentennial Exposition on Science
and Technology, which the President approved
for implementation at Cape Canaveral, will
open to the public for 100 days on May 29,
1976. Presidential participation would both
assist in bringing additional attention to
the activity and would further evidence
the President's interest in it.
FORMAT:
- location: Kennedy Space Center, Cape
Canaveral, Florida.
- participants: To be supplied.
- expected length: 1-2 hours
CABINET
PARTICIPATION:
None essential, but since the various
cabinet agencies are among the exhibitors,
it is conceivable that Cabinet members may
desire to join the President.
SPEECH
MATERIAL:
Talking points to be supplied by Bob Orben.
PRESS
COVERAGE:
Full press.
STAFF:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
RECOMMEND:
JOHN 0. MARSH, Jr.
THEODORE C. MARRS
MILTON E. MITLER
Page 2
OPPOSED:
None
PREVIOUS
PARTICIPATION:
None at the Site. The President did meet
with Federal Agency representatives for a
briefing on the project on February 9, 1976.
BACKGROUND:
The President approved this program as the
one Bicentennial activity which would be a
combined Federal effort. He announced this
at the Cabinet meeting on September 17, 1975
and urged all Federal Agencies to parti-
cipate to the extent each could.
In concert with the overall commemoration of
our nation's 200th anniversary, it was
determined that there needed to be some focus
on science and technology with a look toward
the future.
The National Aeronautics and Space Administra-
tion (NASA) has been the single manager of the
Exposition and when the gates open on May
29, 1976, the visiting public will be
treated to some innovative possibilities for
future life styles.
There are fifteen prefabricated domes and
within each the Federal Agencies, private
sector companies and some colleges and
universities will offer a variety of exhibits,
each dealing with life style advances on
which that group is working and which will
become reality in the near future.
In all, seventeen agencies, ten private
companies and six colleges and universities
have joined together to make the Exposition
a success.
One of the largest American flags ever to be
seen has been painted on the side of the
Vehicle Assembly Building (VAB). It
measures 209' by 110'. A Bicentennial emblem
also on the building measures 110' in
diameter.
The Federal Agencies participating are:
Page 3
American Revolution Bicentennial Admini-
stration
Bureau of Standards
Community Services Administration
Department of Agriculture
Department of Defense
Department of Health, Education and Welfare
Department of Housing & Urban Development
Department of the Interior
Department of the Treasury
Department of Transportation
Energy Research and Development Agency
Environmental Protection Agency
National Aeronautices and Space Administration
National Endowment for the Arts
National Oceanographic and Atmospheric
Administration
National Science Foundation
United States Postal Service
From the private sector:
E-Systems
General Dynamics
Grummond
IBM
Lockheed
McDonne11-Douglas Aircraft Corporation
Rockwell International
Page 4
Thiokol
TRW
United Technology Corporation
Schools and Colleges:
Bethune-Cookman College
Florida A & M
Massachusetts Institute of Technology
Savannah State College
University of California at Berkely
University of Texas
The project has received some very good
press coverage thus far and it is expected
some 800,000 visitors will see the exhibits
during its run.
A Presidential visit would be appropriate
during the time period suggested. It would
represent a natural follow-on to the interest
expressed both by the President during the
period of inception and at the time of the
February press announcement, from which
the following quote has been attributed
to the President:
"We will show America what we have done
and what we're going to do with our funds,
the ingenuity of our scientists and the
drive and foresight of our private sector."
APPROVE
DISAPPROVE
THE WHITE HOUSE
WASHINGTON
May 26
Mr. Marsh -
For your sign-off.
Oh
Donna
Im
Becent
June 15, 1976
MEMORANDUM FOR:
BRENT SCOWCROFT
FROM:
JACK MARSH
Why don't you submit a schedule proposal, if you feel the
event is worthwhile, to recognize the establishment of the
National Defense University.
1 think It would be easy for the President to do this and it will
give Presidential recognition to a very significant thought center
for the American defense and foreign affairs policy.
It is my understanding that President Teddy Reosevelt participated
in the establishment of I.F.
JOM/dl
FORDO & LIBRARY DERALD
THE WHITE HOUSE
SCHEDULE PROPOSAL FOR THE PRESIDENT
WASHINGTON
DATE:
AUGUST 4, 1976
Where
FROM: MILTON E. MITLER
THRU:
JOHN O. MARSH, Jr
VIA:
WILLIAM W. NICHOLSON
PRESENTATION:
To receive the National Society of the
Sons of the American Revolution (SAR)
American Independence Sword.
DATE:
At the President's convenience.
PURPOSE:
To accept from the National President
General and other members of the Sons
of the American Revolution, the first
of their specially commissioned American
Independence Swords.
FORMAT:
- Location: Oval Office
- Participants: To be supplied
- Length: 5 minutes
CABINET
PARTICIPATION:
None
SPEECH
MATERIAL:
Talking points to be supplied by
Bob Orben.
PRESS
COVERAGE:
White House and Organization photographer.
STAFF:
JOHN O. MARSH, Jr.
MILTON E. MITLER
RECOMMEND:
JOHN O. MARSH, Jr.
MILTON E. MITLER
JERRY D. JENNINGS
OPPOSED:
None
PREVIOUS
PARTICIPATION:
The President met last with the
President General of the Sons of the
American Revolution on January 24, 1975
at the White House. The President
Page 2
accepted from the Sons of the
American Revolution their ceramic
rendition of the signing of the
Declaration of Independence, which
subsequently was placed on the Freedom
Train.
BACKGROUND:
The National Society of the Sons of
the American Revolution is composed
of those who are lineally descended
from individuals who assisted the
American cause during the Revolutionary
War.
Their activities over the years have
helped immeasurably to focus public
attention on the events of our Revo-
lutionary Era.
This year, particularly, the SAR has
been extremely active in bringing to
the nation significant information about
our early years.
The American Independence Sword adds a
degree of ceremony to our national cele-
bration. As the SAR points out, "the
wearing of a ceremonial sword indicates
the importance of an event, as it did when
George Washington was inaugurated as the
First President of the United States".
On the occasion of the 200th anniversary
of the United States, the U. S. Historical
Society has authorized the issuance of the
American Independence Sword, symbol of
protection of life and liberty.
1,000 Swords will be made, after which the
forms, dies and moulds will be destroyed.
Each is numbered and registered. Each
Sword is being handcrafted with the same
techniques that were used 200 years ago.
Sword #1 has been given to the SAR for this
purpose. Attached is printed material de-
scribing the sword.
APPROVE
DISAPPROVE