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1252294
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4/24/75 - Advertising Council Reception
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document
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Source metadata
id
1252294
sourceUrl
contentType
document
title
4/24/75 - Advertising Council Reception
citationUrl
collections
President's Speeches and Statements Reading Copies (Ford Administration)
Reading Copies of Presidential Speeches and Statements
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Speeches, addresses, etc.
Advertising
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1252294
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24
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1975-04-24
month
4
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1975
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day
24
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1975-04-24
month
4
year
1975
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1
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b8e2d7573b1b70e4
ocrText
The original documents are located in Box 8, folder "4/24/75 - Advertising Council
Reception" of the President's Speeches and Statements: Reading Copies at the Gerald R.
Ford Presidential Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Gerald Ford donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
ACKNOWLEDGEMENTS
CHAIRMAN MSCABE
PRESIDENT KEim (RHVMES WITH "TIME)
MEMBERS OF THE CABINET
MEMBERS OF THE ADVERTISING COUNCIL
Digitized from Box 8 of President's Speeches and Statements:
Reading Copies at the Gerald R. Ford Presidential Library
THE PRESIT 3 SEEN de
ADVERTISING COUNCIL RECEPTION
THURSDAY, APRIL 24, 1975
- 1 -
I AM PLEASED TO WELCOME ALL OF YOU TO THE WHITE HOUSE
THIS AFTERNOON.
I HOPE AND TRUST THAT YOU'VE HAD AN ENJOYABLE
AND PRODUCTIVE VISIT HERE IN WASHINGTON AS APART OF YOUR
THIRTY-FIRST ANNUAL WASHINGTON CONFERENCE.
- 2 -
I WANT TO TAKE THIS OPPORTUNITY, AS OTHER PRESIDENTS
HAVE DONE BEFORE ME, TO EXPRESS MY DEEP APPRECIATION TO THE
ADVERTISING COUNCIL FOR THE GREAT WORK YOU'VE DONE OVER THE YEARS
IN THE SERVICE OF YOUR COUNTRY.
- 3 -
THE ADVERTISING COUNCIL HAS PLAYED A MAJOR ROLE
IN THE AFFAIRS OF STATE HERE IN AMERICA, IN WAR AND IN PEACE,
IN TIMES OF PROSPERITY AND IN TIMES OF ECONOMIC HARDSHIP.
- 4 -
YOUR WORK IN SUCH CAMPAIGNS AS THE SAVINGS BOND
DRIVES, THE FOREST FIRE PREVENTION EFFORT, THE DRUG ABUSE
INFORMATION PROGRAM, THE ACTION VOLUNTEER SERVICE PROGRAM,
AND so MANY OTHERS HAS BEEN ESSENTIAL TO THE SUCCESS THESE
PROGRAMS HAVE ENJOYED.
- 5 -
AS I SAID IN MY STATE OF THE UNION ADDRESS IN JANUARY,
IT IS OUR URGENT NEED TO "MOBILIZE THE MOST POWERFUL AND MOST
CREATIVE INDUSTRIAL NATION THAT EVER EXISTED ON THIS EARTH"
TO SOLVE THE PROBLEMS OF OUR NATIONAL ECONOMY.
IN THIS REGARD,
YOUR COUNCIL HAS BEEN MOST HELPFUL -- AND I KNOW WILL CONTINUE
TO BE HELPFUL.
- 6 -
SINCE MY REPORT TO THE CONGRESS, WE HAVE SEEN SOME
VERY ENCOURAGING SIGNS OF IMPROVEMENT IN THE ECONOMY --
ALTHOUGH WE STILL HAVE A LONG WAY TO GO.
ALL OF YOU KNOW THAT THE PSYCHOLOGY OF AN ECONOMIC
DOWNTURN -- THE DISTORTED PERCEPTIONS OF GLOOM AND DANGER
THAT OFTEN ACCOMPANY BAD ECONOMIC NEWS -- CAN MAKE A BAD
SITUATION EVEN WORSE.
- 7 -
AND THIS PSYCHOLOGY OF DEFEAT CAN FRUSTRATE AND IMPEDE
ALL OUR EFFORTS TOWARD RECOVERY.
I AM WELL AWARE THAT THE NEWS ON TELEVISION AND
IN OUR PAPERS IS SUFFICIENTLY BAD TO MAKE EACH OF US A LITTLE
SKEPTICAL ABOUT THE ABILITY OF THE GOVERNMENT -- OR ANYONE ELSE --
TO SOLVE THE PROBLEMS THAT KEEP CROWDING IN ON US.
- 8 -
THIS SKEPTICISM BREEDS CYNICISM, WHICH MAKES
ATTEMPTS TO REASON WITH PEOPLE, AND SHOW THEM THE TRUTH,
A VERY DIFFICULT PROPOSITION INDEED.
- 9 -
UNDER THESE CIRCUMSTANCES, THE CAMPAIGN WHICH
THE VICE PRESIDENT TELLS ME THE ADVERTISING COUNCIL IS DEVELOPING
TO HELP CLEAR UP THE DISTORTIONS AND COMBAT THE DEFEATISM
IN THE COUNTRY AS WELL AS TO EXPLAIN AND PROMOTE THE FREE
ENTERPRISE SYSTEM WILL BE MOST VALUABLE.
- 10 -
I KNOW THE POWER AND THE INFLUENCE WHICH MEN AND
WOMEN OF CREATIVITY AND PURPOSE CAN WIELD.
THE ADVERTISING
COUNCIL HAS DEMONSTRATED -- TIME AND TIME AGAIN --
THAT ITS COLLECTIVE POWER AND INFLUENCE FOR GOOD, AND THE
CREATIVITY AND PURPOSE IT BRINGS TO ALL ITS ENDEAVORS,
CAN MOVE AMERICA FORWARD.
- 11 -
LET ME SAY AGAIN THAT I AM VERY HAPPY YOU ARE HERE
TODAY -- so I CAN SAY THANKS IN PERSON TO YOU.
END OF TEXT