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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date Document Type
Document Description
21
8
n.d.
Report
Manual/intinerary detaling duties/functions
of Advance Man (cont. from Folder 7).
36pgs.
Friday, May 22, 2009
Page 1 of 1
CHAPTER X
HOTEL/MOTEL ACCOMMODATIONS FOR CANDIDATE, STAFF AND PRESS
The enclosed diagram shows the outline set-up for an overnight stay.
The main principles involved are (1) put all the staff and the candidate in
one corridor secured at both ends and as far away from the elevator as
possible. If in a motel, try to put all the staff and the candidate on
some floor other than the first floor where there is better security.
(2) The press should be put on any floor except the candidate/staff floor.
A. The candidate and his wife should have two adjacent rooms with
a parlor (suite) as far from the elevator (security and noise), staff room
and staff lounge as possible. Where possible, put the candidate's suite
not at the blind end of the corridor (too many windows) This is a
Secret Service request. However, in most cases, the best suite is at the
blind end of a corridor, so resolve this with the Secret Service.
B. In close proximity to the candidate put Dwight Chapin's room.
C. The Secret Service office does not have to be close to the
candidate, because when they are on duty they will physically be standing
in close proximity to the candidate's room.
D. Make the staff room as large a room as possible and keep it a
considerable distance from the candidate's room. In the staff room there
should always be a Xerox machine and mimeograph machine. Three tables should
be set up SO that three secretaries can work simultaneously. The staff will
bring their own typewriters.
E. There should also be a staff lounge, i.e., a small room for the
staff to relax.
F. Make the candidate's personal secretary's (Rose Mary Woods) room
a suite where possible because most of the knowledgeable local politicians
will wish to spend some time visiting with Rose and she, therefore, needs
a reception area.
G. There will be a candidate's chief political aide travelling at
all times. Please have a large suite which is strategically located
as far as possible from the candidate with a good parlor in the suite so that
he can receive many of the local politicians.
H. Every member of the travelling staff must be registered in
advance, and their hotel keys should be in their doors. In addition, on
each staff member's door have a sign with their name on it. Also place at
several locations within the candidate/staff corridor a list with the room
numbers together with the name of each staff member. Do not include on
this list the name or room number of the candidate, the candidate's wife
or the Secret Service office.
-25-
I. Secret Service will allow no VIPs in the candidate/staff corridor
without a staff member coming to the security desk for identification purposes.
To repeat what has been said under the airport arrival
(Chapter VIII, Section A) do your best as each staff member deplanes to
give them another copy of the room list. This way we have it covered
across the board SO that they should have no trouble immediately going
to their respective rooms.
J. Copies of the most recent local newspapers should be placed in
each staff member's room and the candidate's room, and additional papers
should be provided as they are issued during the stay. Do your best to find
some large metropolitan dailies like the New York Times, Los Angeles Times,
Chicago Tribune to place in the candidate's room and the candidate's press
aides' rooms. It is best to let this be a function of your local hotel
chairman rather than your physical press chairman. It really makes little
difference which chairman does it as long as the job gets done.
K. Arrange for the hotel/motel to give fast laundry and valet service.
Have it available for late evenings where possible.
L. Arrange for the hotel/motel to give fast food service. The
travelling staff occasionally orders meals before evening rallies so that
the meals are ready to eat in their rooms when the rally is over. Therefore,
advise your hotel chairman to make sure the kitchen staff is ready for a
leavy load of food service, usually between 9:30-11:00 p.m.
M. In the morning provide a continental breakfast of coffee,
rolls and juice in the staff room.
N. Prior arrangements must be made with your hotel chairman so that
when the baggage arrives from the airport, it is moved directly to the
rooms, both in the cases of the staff and the press. The advance man has
no responsibility for the candidate's and the candidate's wife's baggage.
This will be handled by the Secret Service.
O. All staff baggage will be marked with a red and white tag
"Nixon Staff". All national press will be marked with a green and white tag
labeled "Press". In addition, most press and staff bags will have their
name on the other side of the tag. Any baggage that is not marked should
be held at the Bell Captain's desk to be claimed by the owner. Please
instruct hotel/motel bellboys not to write room numbers on luggage tags
as they will be used for the entire tour and for many hotels/motels.
P. Hotel/motel registration of the press. The hotel/motel
reservations clerk will receive (hopefully 24 hours in advance of the
candidate's arrival) a night letter from the candidate's Director of
Communications' office in New York indicating the names and affiliation
of each member of the travelling press, and this number could easily run
to 90. You should work with the reservations clerk and make sure that
every one is pre-registered with the affiliation of his paper SO that the
hotel/motel can invoice the press directly for their hotel/motel bills.
-26-
When the party arrives, you should have in the lobby of the
hotel/motel in an area where you do not expect a crowd, a desk with a
prominent sign on it saying "National Press Hotel Registration". At this
desk should be a man who hands a hotel room key to each member of the press
as he asks for it. Do your best to keep all the press on one or two adjacent
floors in the hotel/motel and under no circumstances put them on the same
floor as the candidate and his staff.
B. TRAVELLING STAFF
It is a constant problem for the advance man to know exactly the number
and names of the travelling staff for each visit. So a firm rule will
be to always get five more rooms in the secure candidate/staff corridor
than the number of people mentioned below. The second firm rule will be
to have 3 rooms, if possible, suites, on the same floor or a floor in close
proximity to the candidate/staff floor. These suites are for VIPs which
will be cutting in and out of the tour on a very irregular basis. We
have in mind such people as Governors, Senators and high level authorities
on various issues who may join the campaign trail for a few days.
The "hard core" travelling group will consist of the following:
Candidate
Candidate's wife
Dwight Chapin
Candidate's personal aide
John Davies
Communications aide
Bob Haldeman
Candidate's personal chief of staff
Haldeman's aide
Candidate's chief political aide
Field Tour Director
Mr. Pat Buchanan
Research, writing
Ray Price
Research, writing
Research, writing
Research, writing
Research, writing
Staff aide
Ron Ziegler
Press aide
Press aide
Rose Mary Woods
Candidate's personal secretary
Shelley Scarney
Assistant to Miss Woods
Staff secretary
Staff secretary
Secretary to press aides
TV Director
TV technician
Candidate's travelling TV crew (5 men)
TV man
TV man
TV man
TV man
Ed McDaniel
Candidate's sound man
Travelling Western Union representative
Candidate's baggage man (American Express)
(list continued)
Doctor for candidate and staff
Physical therpist
Secret Service
One Secret Service duty office room
in the candidate/staff corridor
Airborne communications man
Airborne communications man
Total: 36 rooms
Including the 5 spare rooms, 41 rooms are required, of which 30 must be
on the candidate/staff corridor and the 13 below need not be in that
corridor.
5 RN travelling TV crew
1 sound man (Ed McDaniel)
1 travelling baggage man (American Express)
1 travelling Western Union representative
2 airborne communications men
3 suites for travelling VIPs who are temporarily on the campaign
trail with the candidate
13 (to be outside the candidate/staff corridor)
The rooms for the Secret Service when they sleep are not in the candidate/
staff corridor and are not your responsibility. The Secret Service
advance agent will make reservations for all travelling Secret Service.
Reservations for the airline crew on the two Boeing 727s are also not
your responsibility. The airline representative working in the Washington
Tour Office will make their reservations at a hotel/motel close to the
airport.
Room reservations for press are your responsibility. Start the campaign by
blocking 90 rooms for press.
-28-
HOTEL ACCOMMODATIONS
Sta
Physical
Candidate and
Therapist
Staff Doctor
Parlor
political aide
Candidate's chief
Secret Service
Lour
on-duty room
Elevator
desk
Security
S.S.
TV technician
TV aide
Sta
5 extra rooms
Secre
Outside security area but on same floor
(1) Baggage aide (1)
(2) Sound aide (1)
(3) Travelling Western Union man (1)
(4) RN TV crew (5)
(5) 3 large rooms on same floor for VIPs
(6) Airborne communications men (2)
(7) Secret Service rooms for sleeping
accommodations are not advance man's
responsibility
Research
Research
Research
Staff
Secretary to
Press
Press
Res earch
and
and
and
c ind
e
Aide
press aides
Aide
Aide
writing
writing
writing
wr iting
aide
aide
aide
a ide
Staff room
Miss Shelley
Jc
hn
Tour
Da
vies
Xerox
Secretary
Mimeo
RN's personal secretary
Miss Rose Woods
Scarney
Field
RN
Staff
3 tables
Miss Woods'
Director
Dwight Chapin
Parlor
assistant
Candidate's
staff locator
aide
Parlor
Comm unicatic Jirector
PN
Ray
Pat
Price
Buchanan
cret Service
I-duty room
Bob
Haldeman
Personal chief
of staff
Haldeman's aide
TV aide
C. PRESS CONFERENCES
If a press conference is to be held, it will almost always occur in the
hotel/motel and, therefore, the detailed instructions relative to press
conferences are indicated below.
1. There will never be a press conference without the approval of
the Washington Tour Office.
2. The room should be very large, holding at least 200 people
comfortably (see enclosed diagram). This is one case where, if the room
is not full, we are better off. No one is allowed in this room except people
with proper press credentials, and the physical press facilities chairman
must have a checkpoint on the door leading to the press conference. The
Secret Service will also have a checkpoint on this door and if credentials
(see Chapter XV on Credentials and Identification) are not in order, they
will not be admitted. None of the local political people are to be
admitted and the Secret Service will not allow admittance of anyone without
press credentials unless you have already submitted to them a list of
people such as, say, a Governor, or a Senator or a State Chairman, and
this list is to be given to the Secret Service at least 24 hours before
the event and should include their name, address and title.
3. The room must not be warmer than 55°F. This is no problem in
late October -- just open the windows an hour before the press conference
begins. It will be a problem during most of the campaign, SO turn the air
conditioners up as high as possible. To keep a cool room is another reason
to get as large a room as possible. A small room full of press with TV
lights will heat up very quickly.
4. The candidate will use a stand-up single microphone with a bridge
so that all media plug into the bridge. The stand-up mic is SOP at all
appearances with a watch and a small metal type clipboard attached to the
stem in case the candidate wishes to read a prepared statement (see
Chapter XIV on Sound for details)
5. The candidate should be on a small riser about 3 feet high.
The TV platforms, as in the case of a rally or other public appearance,
should be placed 25 feet from the candidate with the TV cameras at the same
height as the candidate's eyes. Therefore, the TV platforms should also be
about 3 feet high (see Chapter XIII on TV and Lighting for details).
6. Under no circumstances put the TV platforms ahead of the writing
press, so that it would appear that an order of priority is being established
by us as to which media is most important. This can be handled by simply
having the first rows of chairs for the writing press less than 25 feet
from the candidate as shown in the enclosed diagram.
7. A tape recording of the press conference is essential and this
must be a Norelco type casette 45 minute tape and the tape should be given
to the press aide, Ron Ziegler, as soon as the press conference ends. The
chances of a misquotation at a press conference are greater than at any other
time when the candidate speaks. So, not having the tape recording could
result in a Class A disaster.
-29-
8. No one should be on the platform where the candidate answers
questions. The one possible exception would be one of the candidate's
press aides. If it looks like you may have a Governor, Senator or other
dignitary around, be sure to provide a seat for him and direct him to it,
but his seat should not be on the platform with the candidate.
9. A suitable curtain backdrop appropriate for TV must be erected
behind the candidate. This is the same type of backdrop that is used for
rallies and all public appearances (see Chapter XIII on TV and Lighting
for details).
D. PRESS ROOM
Also in the hotel/motel will be the working press room. Where possible
this should be a large room capable of accommodating up to 200 people
on the lobby or mezzanine floor and should include the following:
1. Four long working tables with pencils and paper on the tables.
2. 25 long distance telephones and 5 local coin-operated phone lines.
3. 3 TV monitors. Insist upon 3 TV monitors. The reason for this
is that there is often simultaneous broadcasting of the news shows on
CBS (Cronkite), NBC (Huntley-Brinkley), ABC (Robert Young). Also, the
3 network TV crews want to see their shows.
4. At least 2 Western Union teletype machines and a Western Union
representative so that the press can immediately file their copy from the
press room. It is not good enough to say the Western Union office is "right
down the street" -- the tickers must be in the press room.
This room must be manned by the Western Union representative and the
local physical press facilities chairman, or his designated representative,
through the entire time of the candidate's visit. Since this can often be a
12-24 hour period, the physical press facilities chairman may have to
work out several shifts of personnel so that the press room is always
manned. Also shifts of Western Union representatives may be required
for a long visit.
5. Ten manual typewriters. These should not be high quality
electric typewriters, but manual - for "hunt-and-peck" operations which
the press is more familiar with.
6. Food and refreshments. Always have some beer, soft drinks and
coffee available and a good supply of sandwiches. Remember that individual
national press people will be up against varying deadlines so that you can
never assume that, for example, because a meal is supplied, say, at a dinner
speech the candidate plans to make, that any particular member of the press
will go to that dinner to have his meal, because he simply may have to
stay behind to meet a deadline.
-30-
PRESS CONFERENCE
TV curtain backdrop
15' high
Candidate's
Press
Aide
stand-up mic
3' high
watch
clipboard
bridge
Norelco casette
45-minute tape
recorder
25'
TV
TV
TV
TV
3' high
OVERSIZED ROOM
55°F Temperature
Secret Service and
local press facilities
chairmen check press
credentials
E. HOTEL/MOTEL ARRIVAL - CROWD-BUILDING TECHNIQUES
1. Suggest to Young Republicans and other groups that it would be
advisable to get some of their people and signs away from the airport as
soon as possible after the arrival ceremonies so they can reach the hotel/
motel where the candidate is staying in advance of his arrival and be on
hand to welcome him there.
2. At some points it will work out to arrange some off-beat
activity such as the presentation of a plaque or roses, etc., at the
arrival at the hotel/motel which will stimulate additional public interest
so that a crowd will gather.
3. It's a good idea to have a small band or bagpipe player or other
noise-makers at the hotel/motel to stimulate a gathering of a crowd.
4. Keep in mind that spontaneous crowds at unexpected points,
or in unexpected types of activity, are very helpful in building the
overall impression of excitement and interest in the visit. (Unexpected
means that you expect it but it is not on the press schedule).
5. The use of a sound truck with music in the area immediately
around the hotel/motel will also help to bring people in to join in the
welcoming.
6. Put flyers in each hotel/motel guest's box indicating arrival time
of candidate.
-31-
F. HANDSHAKER RECEPTIONS
In the national campaign there will be very few, if any, handshaking
receptions. But should they occur, they will usually be held in the hotel/
motel and can be added to the responsibilities of your local hotel/motel
chairman. The procedure is outlined in the enclosed diagram.
The main features are:
1. Put the candidate on a platform, the height of which is a
function of the size of the crowd; for example, about 3 feet high for a
crowd of 200-300 and up to 5-6 feet high for a crowd of 1000 or SO.
2. Near the platform, but not on it, should be a stand-up mic
which can be put quickly on the platform if the candidate cares to make
any remarks.
3. There should be runways to and from the platform. Runways with
rubber carpeting are better than setps where there is more chance someone
will fall down and hurt themselves.
4. In front of the candidate's platform should be a roped-off
area for the press and if there is to be a picture-taking session, there
should be two photographers and a photo identification man who coordinates
the picture with the name of the person whose picture has just been taken.
The entrance to this press area must be secured by your local physical
press facilities chairman and the Secret Service will also make a press
credentials check at this point.
5. The key to a good reception line is to have the area roped off
as shown in the enclosed diagram. Make the aisle coming to the platform
only 3 feet wide to encourage people to line up single file. Make the exit
aisle from the platform also only 3 feet wide so that people do not bunch
up in the aisle and stand there after they have shaken hands with the
candidate and therefore clog up the exit aisle.
6. If there is a bar in the reception room, make sure that it is at
the opposite side of the room from the candidate and does not interfere
with the traffic moving in the entrance or exit areas.
7. Make sure there is a backdrop 15 feet high with a TV-type
curtain material behind the candidate (see Chapter XIII on TV and Lighting
for details).
8. Work out an entrance and exit area for the candidate so that
he does not have to wade through the crowd in the reception area.
-32-
CANDIDATE'S RECEPTION
TV backdrop 15' high
O
stand-up mic
Candidate
Runway
Platform
Runway
2 photographers
1 photo identification
man
3' wide
3' wide
BAR
CHAPTER XI
PUBLIC MEETINGS
The key thing you must remember is that if there is a crowd present and
all else fails, the meeting still can be a success. However, even if
technically the advance is perfect, yet there are a few seats empty, the
the meeting is a total failure in everybody's eyes. Therefore, the most
critical decisions to be made in any advance situation is to pick the
proper-sized hall.
Generally, this hall should never exceed 5000-7000 capacity even in
a large city and should not exceed 2500 capacity in a town of less than
100,000 people. When in doubt, the rule is to always go for the smaller-
sized auditorium that is available. A good advance man develops a sixth
sense on how well the local organization is "turned on" and usually knows
what kind of crowd will show up.
Please keep in mind that in the large cities with great effort and
great expenditure of funds in advertising, etc., it is certainly possible to
fill halls that hold 8000, 10,000 and even 15,000 but don't forget the
central point; namely, that we are using the crowd as a backdrop for the media
to report. Therefore, enthusiasm and a packed house is the important thing.
For example, 6000 overflowing a place that holds 5000 is much more impressive
than, say 11,000 in a hall that holds 12,000.
The crowd-building techniques for your main meeting is, therefore,
most important, and the backbone of crowd-building in order of priority
is:
A.
Invitations
B.
Telephoning
C.
Advertising
A. INVITATIONS
Invitations should be formally printed giving them a "personal touch".
Sample message would be:
The New York Nixon for President Committee
Cordially invites you and your family
To hear
an address by
The Honorable Richard M. Nixon
at
Rochester War Memorial Hall
Rochester, New York
7:30 p.m.
Saturday, October 12, 1968
Always use a mailing list that is a hard core Republican list. The use
of telephone books is highly expensive and not an effective list.
Where there is time, the invitations should be handwritten so that it has
a personal touch. This could involve easily 100 women volunteers.
-33-
Returns you can expect are of the ratio of 1-10. In other words, if you
have a hall that holds 5,000, you will go a long way toward filling it
by sending out 50,000 invitations if the list you are using is a hard core
Republican list.
You will find the cost including stamp, invitation printing and envelope,
and assuming volunteer help to address the envelopes, will come to 10¢ per
invitation.
B. TELEPHONE CAMPAIGN
Telephone procedure - cheaper than invitations and almost as effective.
1. Organize a telephone campaign to turn out the crowd for every public
meeting. Do not let the local chairman allow the calls to be made from
the party workers home. Instead, centralize the operation in one room
with numerous phones so the operation can be well supervised to insure
the maximum number of completed calls. The local chairman will often want
to use a brokerage house phone after hours - it is no good - you need the
phones 9:00 a.m. to 9:00 p.m.
2. Start the campaign four days before the meeting (any earlier and the
telephone message may lose its impact). Run four, three-hour shifts, i.e.,
9 a.m. to Noon, Noon to 3 p.m., 3 p.m. to 6 p.m., and 6 p.m. to 9 p.m.
A minimum of 15 phones should be used and many more if there are enough
volunteers to make it practical. Have a supervisor for each shift.
General Telephone Campaign Checklist To Review In Detail With Your
Telephone Chairman
A.
Call every Republican voter. If there are no prepared telephone
lists and it is impossible to obtain them, then use the telephone
book-something is better than no telephone campaign at all. If
you are short handed, call only exchanges in districts where we
have the registration with us.
B.
Make sure volunteers are recruited during your first advance
visit. The local telephone campaign chairman should supply as
many volunteers as possible and the number recruited, as a
practical matter, determines the number of telephones that
should be installed. Volunteers should have directions to locate
the telephone headquarters, a sample message, and if necessary,
arrangements should be made to transport the volunteers to and
from telephone headquarters.
C.
Do not expect a volunteer to work more than one shift of three
hours, because the work is quite arduous.
D.
Provide a supervisor for each shift.
E.
Give each shift a quota of calls to make and instruct them to
deliver the message with a minimum of conversation.
-34-
F.
Casual visitors to the telephone headquarters should be discouraged
and only those having direct business with the callers should be
admitted to the telephone room.
G.
Have light refreshments (sandwiches, coffee, etc.) available for
the volunteers.
H.
Avoid press coverage of the telephone activity.
Telephone Headquarters Checklist
A.
Ask the telephone company to assign numbers not in sequence to
the telephones to be used by the volunteers. Also, ask the
telephone company not to put the assigned numbers on the dial
of the telephones used, and to keep those numbers unlisted. The
numbers of the phones used should be given only to the shift
supervisors. These measures are intended to prevent the phones
from being tied up by persons outside the operation, and to guard
against volunteers making unauthorized long distance calls from those
phones.
B.
Contact the telephone company early enough to insure installation
of your phones well in advance of the four day period before
the meeting.
C.
Have extra phones installed for incoming calls and for regular use.
The numbers of these phones should be listed and furnished to all
volunteers for family and business contact purposes.
D.
If possible, sheets of sound-absorbing material should be installed
at the front and sides of each phone. Such a measure, although a
slight extra expense, will make a significant contribution to the
efficiency of your phoning operation.
E.
Make sure the supervisor of each phoning shift knows whom to
contact at the phone company if trouble should develop with the
mechanical operation of the phones.
F.
The suggested message to be delivered by the volunteers should be
fastened near the phone. In addition, the same message should be
printed in large letters at several locations in the telephone
room on the walls. Make sure of its accuracy,
Notes on Message Preparation
A.
The message should be short (not more than 30 seconds) Remind
the volunteers that their job is not to have a conversation but to
deliver a message. They should finish the call in one minute or
less.
B.
The message should be positive. Mention the organization calling,
the candidate, when and where the meeting will be held, and any
added attraction and repeat the main facts.
-35-
Sample Message:
"This is Jane Jones of the Roanoke United Citizens for Nixon Committee
calling. Richard M. Nixon speaks Friday night at 8 P.M. in the Roanoke
Municipal Stadium. We invite you and your friends to see Mr. Nixon at
the Roanoke Municipal Stadium, also, see Ray Bolger (*) in person,
honoring Richard Nixon's only appearance in Roanoke, 8 P.M., Friday at
Roanoke Municipal Stadium. You are invited. There is no charge, and
plenty of free parking space.'
*Insert name of local national celebrity, crack high school drill team,
sports figure, etc.
With a minimum of conversation, plus dialing time, one call should be
completed every minute, i.e., each volunteer should complete 60 calls
per hour. Therefore, for example, with an efficient 15 telephone operation,
12 hours per day, it is practical to complete 10,800 telephone calls per
day, or 43,200 calls in the four-day campaign. Anything less than a 15
phone, well disciplined operation is not productive. Often a fifty-phone
operation delivering over 140,000 messages in four days is easily obtain-
able if each advance man effectively puts the technique across and sees
that the telephone campaign is well implemented by the local telephone
chairman. Please adopt the telephone campaign as standard operating
procedure for every meeting of the campaign.
Running a telephone campaign is "a real drag", but it is absolutely, repeat,
absolutely essential.
C. ADVERTISING CAMPAIGN
All advertising costs to build crowds must be borne by the local committee
Should you have difficulties on this, phone the Washington Tour Office.
The candidate's staff man on advertising problems is John B. Shlaes Nixon
for President Committee, 450 Park Avenue, New York 10022 (212) 661-6400.
Feel free to contact John with your problems.
At this time it is not known whether the media plan will be devised by a
local advertising agency or by our staff in New York. Therefore, the below
information on advertising is simply of a background nature. The advance
man should immediately think of advertising when he has a large hall to fill
and feels he cannot fill it by the cheaper and more effective invitation and
telephone campaign approach to the problem. Do your best as a general rule to
get $4,000 in advertising from the local committee.
1. Newspapers - Dailies and Weeklies
You can normally only use weekly newspapers if you have a good deal of "lead"
time. Most weeklies publish on Wednesdays or Thursdays. They also need two
days to process the ad. Therefore, if you have an event on Wednesday, you will
have to make sure that the ad is in to the paper on the previous Tuesday.
Daily newspaper schedules vary. Some require material a day previous to an
event and some two days previous.
All newspapers will require payment for ads prior to the date of publication.
This is standard for political advertising.
-36-
Come one! Come all! To a Lincoln's Birthday Celebration featuring
A MAJOR ADDRESS
BY RICHARD NIXON
Monday, February 12, at 7:45 p.m. Dover High School Auditorium,
Durham Road (plenty of parking space available).
Be there when Richard Nixon speaks out on the leading issues of the day.
This will be one of Mr. Nixon's most important speaking engagements in
New Hampshire. You and your family won't want to miss it.
Come one! Come all! To a Nixon Rally!
HEAR HIM IN LINCOLN
TUESDAY NIGHT,
MAY 7, AT 7:00 P.M.
AT PERSHING AUDITORIUM,
15th AND "N" STREETS
Be there when Richard Nixon
speaks out on the leading is-
sues of the day. This will be a
great opportunity for you and
your family to welcome Mr.
and Mrs. Nixon to Lincoln-
so don't miss it.
MRS. NIXON WILL
BE THERE, TOO.
"Paid for by the Nebraska Nixon For President Committee, George Cook. Chairman, 3070 Sheri-
dan Blvd., Lincoln, Nebraska; E.J. Faulkner, Treasurer, 4100 South-Street, Lincoln, Nebraska."
COPY
Feeley & Wheeler Inc.
6/20/68 pd
370 Lexington Avenue, New York, N.Y. 10017 . MU 7-2920
CLIENT: RNFP
NO.
MEDIA:
Radio - 30 sec. Tuesday, June 25, 1968
SAMPLE RADIO AD
ANNOUNCER:
Come and greet Mr. and Mrs. Richard Nixon
tomorrow afternoon at 12:45 at the Lansing
Airport. Then be sure to come and hear Mr. Nixon
speak out on the issues at Lansing's Civic Center
at 8:15 tomorrow night. This will be the only
time Mr. Nixon will be in Lansing before the
National Convention, so come one, come all.
That's 12:45 tomorrow to greet them at the airport
and 8:15 tomorrow night at the Civic Center to see
and hear Richard Nixon.
(Authorized and paid for by the Michigan Nixon
For President Committee)
COPY
Feeley & Wheeler Inc.
6/24/68ph
370 Lexington Avenue, New York, N.Y. 10017
MU 7-2920
CLIENT: RNFP
NO.
MEDIA: Radio :30 - Tuesday, June 25, 1968
SAMPLE RADIO AD
ANNOUNCER:
Come and greet Mr. and Mrs. Richard Nixon
tomorrow afternoon at 12:45 at the Lansing
Airport. There will be a special bus called the
"Nixon Special" which will shuttle you to the
airport every seven minutes starting at 11:30
tomorrow morning. The bus will leave from the
corner of Michigan and Capitol Streets. So
come one, come all and greet him at the airport
tomorrow. Catch the first "Nixon Special" at
11:30 tomorrow morning leaving from the corner
of Michigan and Capitol Streets.
(Authorized and Paid for by the Michigan Nixon
For President Committee)
Which newspapers do you buy and with what frequency?
You will first have to determine the number of people you need
for an overflow crowd and the impact you need from the advertising you
will employ (radio and TV). In many large metropolitan areas the only
weeklies you might use would be suburban papers.
In the medium-size towns, such as Portland, Oregon, you probably should
include suburbs and surrounding towns within a radius of 25 miles.
In small towns such as Cedar Rapids, Iowa, you probably should include
every town in a 50-mile radius.
Daily newspapers are extremely useful. You can use these if the event
is taking place anywhere within a 100-mile radius of the paper's origin.
Its impact area depends, obviously, on its area of circulation.
Frequency and size of the ad is important in regard to dailies too.
Generally, an ad never needs to be larger than 3 columns by 9" and indeed
shouldn't be too much smaller. 3 columns by 9" is 378 inches. You
probably would run the ad for two days, preferably on page 3, 5 and 7,
in the lower right-hand corner. But make sure when asking for that
position you don't end up paying a larger cost for the desired position
(fixed position).
In particularly critical situations, or if you don't have other means
of advertising, you may want to run the ad for the three days previous
to the event. Ads can cost from 6¢ a line to $1.86 a line, depending
on the area.
2. Radio
Radio is also a very effective means of rally advertising if utilized
properly.
In some areas you will find there are more radio stations available for
your use than there are newspapers.
The most effective times to advertise on radio is in what is known as
"prime drive times". This can vary per station. Generally, this time
is from 7 a.m.-9 a.m. and 4 p.m.-6 p.m.
In the event it is an area like New York City, you would not want to
use all of the 12 stations available, but probably should settle for
three of four stations that are most popular. Remember, the cost of
advertising on a large metropolitan station can be extremely expensive.
Also, in a city like New York, again, don't forget the suburban population
and the suburban stations available - inexpensively.
In a city like Portland, Oregon, you will probably - as in newspapers -
use a few Portland stations and increase the number of suburban stations,
as well as stations in outlying towns.
-37-
If the event is in a small town, you will want to use the station in the
town where the event is taking place, and the stations in all
surrounding towns within driving distances.
You will generally need no more than 7 of the 10-second spots a day, split
between morning and evening prime times. You would most likely run them for
two days, but three if there are circumstances which call for it.
A spot should be no longer than 10 seconds, unless there is a specific
point you want to get across - then 30 seconds.
Also, specify that the local announcer should read it on the air live.
You don't have time or money for producing a spot on tape.
Costs can range from $3.00 a ten-second commercial to $20 a ten-second
commercial, depending upon the area.
3. Television
Television should be used only if you have an exceedingly large hall to
fill or no other media available which would be effective, such as no
daily paper or weekly paper.
Using TV embodies giving the station a script for the local announcer to
read (as on radio) and a slide. A slide would have the picture of the
candidate and the time and place of the event.
Nevertheless, TV is expensive. From $30.00 a ten-second spot to $500 a
ten-second spot, depending on the area. The production of the slide can
be difficult, also; however, some stations will produce it for you.
If you use TV, 5 to 7 spots a day in prime time, with maybe one near
Noon hour can be effective. TV can be used as much as three days previous
to the event.
The above discussion presupposes that you will be forced to implement these
plans to produce the advertising yourself. This most probably won't be
SO.
All the aforementioned points intend to do is hopefully give you somewhat
of a background as to how rally media plans are developed, so that you
may either direct someone's effort or do it yourself.
The contention is you will not have to do it yourself, but that you or the
person you designate will be able to call New York to plan the plan
developed and implemented for you.
Notwithstanding, it is hoped that an appendix to these notes will be given
to you soon, pointing out exact procedures as to how media and production
procedures can be readily implemented for rally advertising.
For all events, advertise times one-half hour before the real time of the
event so you are sure the crowd is there when the candidate arrives.
-38-
D. PUBLICITY CHAIRMAN
This man is distinct and separate from your physical press facilities
chairman. The Publicity Chairman's job (and hopefully he is a
trained newspaper man) is to promote the candidate's visit via
newspaper, radio and television. That is, get as many stories as
possible to build up the candidate's visit. You will find that news
stories will assist you in building your crowds.
In your advance man's kit are glossy pictures and biographies of the
candidate and his family which should, of course, be given to the
Publicity Chairman to release to the newspapers and TV stations.
In order to generate stories, the following thoughts may be of
assistance:
1. A splash announcement that the candidate is coming
to town.
2. A story on some of the details of his visit.
3. A story on all of the details of his visit.
4. Pictures of local workers; for example, decorating
the hall, making home-made signs, Nixonettes making
Nixon dresses, etc.
5. A story fitting the geography of this visit into his
whole schedule; that is, you can give out the candidate's
schedule before and after his visit to the site where
you are advancing.
6. Should a parade-type motorcade be planned, then the route
should be published in the paper with a map after care-
fully clearing it with the Secret Service (see page 23
for more details on security related to parade-type
motorcades).
In other words, drag it out for as many new news leads as you can figure
out.
E. OTHER CROWD-BUILDING TECHNIQUES FOR RALLIES
1. Stuff guest boxes of all major hotel with flyers announcing
the rally site.
2. Posters in as many business establishment store fronts as
possible.
3. Flyers to hand out at cashiers in cafeterias, supermarkets,
etc.
4. Flyers in cars in parking lots. Concentrate in suburbia
supermarkets where Republican votes are, and in large downtown parking lots
so the message reaches the businessmen likely to respond.
5. Organize buses from outlying areas. Really do this in
detail. Assign quotas of buses to each outlying area and get a large
contributor to underwite it.
-39-
6. Get schools to bus in groups. This is particularly
effective for boarding schools for evening events.
7. Have several bands and have contests during the pre-program
period before a rally. Have judges, prizes. Their parents will often
come to see them perform.
8. Line up local type celebrity entertainment on the program,
including sports figures.
F. THE PHYSICAL SET-UP FOR RALLIES
The enclosed diagram details the main points to keep in mind for
any public meeting site.
1. Dock motorcade so that the candidate has access to a holding
room and the press has access to the press area immediately in front of
the stage where the candidate will appear. You will, of course, work
this out with the concurrence of the Secret Service agent, and an
alternative arrival site known only to you and the Secret Service will always
be agreed upon. The purpose of this alternate could be strictly a matter
of security or it could be a political problem, i.e., a nasty picketing
situation that might develop in the last 2/2 to one hour before the
candidate arrives at the rally site.
2. The candidate will come to the speaking platform from the
holding area in one of three ways:
A. A walk-on from the side of the stage
B. A walk-on directly behind the stage through
a curtain
C. A long walk-on from the opposite end of the
auditorium
Obviously, in the case of the walk-on directly to the stage from
the side or through a curtain you will not be with the candidate. Should
he do a walk-on from the far end of the hall, always stay a good 100-feet
ahead of him so that you will not get in the field of the still
photographers or TV camer as. The Field Tour Director will follow your
movements to the stage area and the candidate will follow the Field Tour
Director. Make the walk-on aisle narrow (about 4 feet wide) so that the
crowd gets into the camera field.
G. PRE-PROGRAM AND CANDIDATE INTRODUCTION
If the detailed pre-program has not already been phoned to the Tour
Office, then the details of the pre-program should be typed and given to
Dwight Chapin to place in the candidate's hotel/motel room before the
rally.
Pledging of Allegiance, other candidate's speeches are all right,
but try to work the committee toward a more enthusiastic pre-program with
band music, voices for Nixon choir, and celebrities.
Please let the committee work out the question of who introduces the
candidate, but clear the selection with the Tour Office. Where possible
try to pick a well known citizen who will appeal across the board to
Republicans, as well as Democrats and Independents.
-40-
Encourage short introductions and control the timing of the
pre-program. This is absolutely mandatory when the candidate's remarks
are on live TV.
The candidate prefers to be on the stage for 5 minutes, or so,
before he speaks. This means a short introduction for the walk-on,
seating the candidate, then the introduction. More on this sticky
problem later.
H. PLATFORM AREA
The candidate (as you face the stage) will sit on the first seat
to the left of the podium (stand-up microphone). The seat directly behind
the candidate must always be reserved for a Secret Service agent. The
candidate's wife will sit directly to the right of the podium and the seat
behind her will always be reserved for a Secret Service agent. All
platform guests must have a badge with his name and "platform guest" on
it and the name and address of each person allowed on the stage must be
given to the Secret Service agent 24 hours before the event and there will
be no last-minute clearances. It is as simple as this--if the Secret
Service agent does not have the platform guest's name, he does not get on
the stage.
The candidate normally does not use a podium. Instead, he uses a
single stand-up microphone (note that one microphone is achieved by the
use of a bridge system - see Chapter XIV Sound) and the sound man will
carry with him a watch and a small clipboard which will be attached to the
stick of the microphone. The watch is very important for the candidate's
timing, particularly if he is doing a live TV address, and the clipboard
must be available should the candidate wish to make a particular prepared
statement. However, normally the candidate does not use a podium because
he speaks without notes. This may give you some difficulty with other
speakers spesking at the rally, before the canidate speaks, who can only
speak from a prepared statement and would want to use the podium. In
these cases, have a regular podium off to the side for other speakers to
use.
Behind the podium an aisle 15 feet wide must be roped all the way
to the back curtain. This serves two functions -- (1) security and (2) to be
sure that no one is moving behind the candidate while he is speaking to
detract from the TV picture. The curtain behind the candidate must meet
all requirements for TV (see Chapter XIII on TV and Lighting).
I. PRESS AREA
At least three rows of press tables, i.e., enough to accommodate
up to 150 national and local press, should be arranged immediately in
front of the platform, and on tables there should be 25 long distance
phone lines, 5 local call telephone lines and a Western Union
representative. The Western Union may wish to supply a teletype machine
to place in this area. Do not allow this because the teletype is too
noisy and interferes with the candidate's speech. You should, however,
encourage the Western Union to put a teletype at least 200 feet away from
the candidate, so that he cannot hear it and his microphone will not
pick up any of the feed-back.
-41-
The candidate's speech must be recorded on a Norelco type
45-minute tape plugged into the bridge (see Chapter XIV Sound) This
tape should be given to Ron Ziegler by the advance man as soon as the
speech is finished.
The entire press area must be roped off with only one exit -- this
is the same opening that is used to move the press into this area. No
one is allowed in this area unless they have press credentials. The
Secret Service will make sure this happens. But, in addition, your local
press facilities chairman should man this position, or have someone
working under him to man this position at least one hour before the
candidate speaks. This is necessary because there will be considerable
pressure from early arrivals at the hall (including political VIPs who
did not get a seat on the platform) to sit in this area, and they are not
allowed to sit in this area.
At the meeting site more than anywhere else in the operation, the rally
man comes into play and he will handle decorations, balloons, confetti,
etc. A separate copy of the rally manual is being made available to each
advance man to familiarize himself with these techniques. Study it
carefully because there will be occasions when you will not be accompanied
by a rally man, and you will have to manage the rally operation yourself.
As in the case of the entrance to the hall, you must work out at
least one alternative exit that is known only to you and the Secret Service
agent (security, pickets, etc.). Also, you will find, if you have developed
overflow crowds (and this is SOP for every event), there may be a second
smaller hall in the auditorium where an overflow crowd is seated. Never
commit in advance for the candidate to go to this area after he has
finished his main speech. But, instead, while the candidate is making
his main speech, check out the overflow hall and make sure there is sizeable
crowd and only then come back to the Field Tour Director and make a
recommendation as to whether there is a large enough crowd for the
candidate to come to the overflow hall and make a few remarks.
On departing the hall the candidate never tries to walk back
through the main crowd and out of the auditorium. Instead your departure
is always through the back of the auditorium to the street. This means
that if you have arrived at one end of the auditorium and the candidate has
done a long walk-on to the opposite end of the auditorium to the stage, then
while he is speaking the entire motorcade must be moved around to the back
entrance of the auditorium.
Also keep in mind that your job is also to plan the exit route for
the press from the press area in the auditorium back to the press bus
without forcing them to push their way through the crowds.
-42-
15'
S.S.
S.S.
RN
PN
National Press from Press Bus
Podium
Stand-up mic
2
Bridge
P.A.
P.A.
Phones - 25 I.d., 5 coin
Western Union runner
Western Union
ticker
S.S.
Physical press
facilities chairman
TV
TV
4'
isle
TV
TV
25' from candidate
camera eye same
level as candidate's eye
DIAGRAM FOR
PUBLIC MEETING
CHAPTER XII
DEPARTURE PROCEDURE
After a rough evening drill, there is a tendency to relax and let down --
don't!! It is just as rough the next morning.
Each day's press schedule and detailed staff schedule will begin with a
time for "baggage call". An American Express representative will travel
with the candidate at all times, and he will attempt to take some of the
baggage-handling burden off of the hands of the advance man. However,
during the shake-down period of September, it is essential that the
advance man pay particular attention to the baggage problem.
He should organize bellboys so that at the time of the baggage call,
bellboys are admitted to the candidate/staff corridor to collect all
baggage. The same procedure applies on departure as it does on arrival
as far as the Secret Service is concerned. This means that the names and
addresses of all bellboys allowed into the candidate/staff corridor
must first be cleared by the Secret Service. Therefore, the advance man
should advise the Secret Service agent to clear 5 bellboys into the
candidate/staff corridor. Another 5 bellboys should assist the press and
the Secret Service has no responsibility for this - it is the advance man's
job.
It is the responsibility of the staff to place their baggage outside of
their doors at the time shown for bagge ge call. The fact is, however,
they are so busy that more often than not their baggage will not be ready.
So the advance man should go into each room and make sure all baggage is
cleared out and placed in the corridor for the bellboys cleared by the
Secret Service to pick up.
The press are supposed to place their baggage outside their door at the
time of the baggage call. Again this may not always happen and your hotel
chairman should be assigned to make sure all press baggage is moved from
their rooms to the baggage trucks as soon after the baggage call time as
possible. In this connection you will have assistance from the candidate's
press aide, Ron Ziegler, and the staff aide.
As soon as all staff and press baggage is assembled and on the baggage trucks,
you should have your Transportation Chairman move the baggage trucks
immediately to the airport to load the plane. This includes, of course,
all the TV gear of the three travelling network crews and the TV gear of
the travelling Nixon TV crew. The TV gear can be put in the same TV bus
that was used to bring the gear in from the airport the evening before.
Make sure your Transportation Chairman is up early and on the job (have his
home phone number) because the motorcade must be properly docked and in
position to leave the hotel/motel at least 45 minutes before the candidate
is actually ready to leave the hatel/motel. The vehicles in the motorcade
should be identical to those used on the arrival, including the three
political VIP cars. If it turns out there are no VIPs to ride back to the
airport, then this is OK - just let the empty cars go to the airport in
the motorcade.
-43-
After you have properly arranged the motorcade and the baggage
trucks have left for the airport, make sure and return to the candidate/
staff corridor and make a fast check that no baggage or loose papers have
been left behind. You will find that many of the staff are still working
and a few bags may be left around in the rooms. Place these bags
immediately outside each of the staff rooms and remind the staff that the
baggage trucks have already left and it is their responsibility to hand
carry any remaining baggage to the motorcade and on to the airport.
You should then proceed to the floor of the hotel/motel where
the press are staying and repeat the same procedure. In this connection
you will have assistance from the candidate's press aide, Ron Ziegler.
You should also check the press room to make sure none of the
press have left any personal belongings in the Press Room.
When the motorcade departs the hotel/motel, the advance man
should ride in the lead security car with the Field Tour Director;
i.e., in the same arrangement utilized for arrival.
Upon arrival at the airport, press will board both the press plane
and the candidate's plane. The responsibility of which member of the press
boards which plane resides with the candidate's press aide, Ron Ziegler.
You have nothing to do with assignment of the press to either of the planes.
You will often find that at the airport there are a large number
of police who have been associated with the entire security detail. It is
quite proper that the candidate will perhaps wish to shake hands with
each of them and thank them for their assistance.
As soon as possible, assist the entire staff, the candidate and
the press to board and button up the two planes for their departures. The
candidate's plane always takes off before the press plane. Should your
next assignment take you to a city that is in the same direction that the
travelling party is going, you may wish to board the press plane and travel
on the press plane to that city. However, reservations will be tight and
must be made by checking with the Field Tour Director the evening before
and only he can grant you permission to ride on the plane, because he can
assess if there are any empty seats available.
Should you be riding on the plane you must assign your Transportation
Chairman to keep the motorcade assembled on the apron for half an hour
after the two aircraft have departed. The reason for this is that an
aircraft mechanical may require one of the aircraft to return to the
airport and someone must be on hand to assist them. Should you be remaining
on the ground, you can, of course, assume these duties. In addition,
you should make contact directly. with the key overall chairman and discuss
any follow-up that may be required as a result of the visit.
-44-
You should return to the hotel/motel to the candidate/staff
corridor and make a thorough check that no personal baggage or papers
remain. And if you find anything, it is your responsibility to get this
material back to the travelling party via the mails.
As soon as the candidate's plane takes off, phone the Washington
Tour Office (202) 783-4241. If you see that the plane is going to be 15
or more minutes later taking off than indicated on the detailed staff
schedule, then phone the Washington Tour Office immediately with your
anticipated take-off time because the Tour Office must immediately get
in touch with the advance man at the next stop to start to rearrange
the schedule based on your anticipated take-off time.
Finally, if for any reason you have not followed the Thank You
note procedure (and we can't think of a reason why you could not have done
this), make sure and get your Thank You note forms completed and in the
mail to New York Headquarters, 450 Park Avenue, New York 10022.
-45-
CHAPTER XIII
TV AND LIGHTING
PRESS CONFERENCES:
These are the physical elements:
1. Candidate
2. Working Press (printed media)
3. Live Television cameras
4. Film Cameras (Tripod and handheld)
5. P.A. System
6. Lighting
1. Candidate
It is generally accepted that our man works best with only a
platform and a microphone. No podium, tables, etc.
The platform should be 14" to 16" high (presuming the working
press is seated and the camera platforms are the same height as candidate's
platform). If only the candidate is conducting the interview, the platform
should be no smaller than 5'x8'. It is most desirable that the platform
be carpeted.
The background for the candidate is very important. Hotel
ballrooms rarely have acceptable backgrounds. Advance men should supply
a background of plain material, not heavily designed, and of a medium
shade of color. It should never be black or a very light color or white.
The candidate usually wears a dark suit. We have found that as
background a medium blue-gray material looks best. It should not be a
very thin silky material. The ideal would be a velour type. It should not
be pleated flat or stretched, but hung in neat folds about four inches deep.
The background should be not less than 15 feet from top to floor
and no less than 15 feet wide. This is to prevent handheld cameras from
shooting off the background when photographing the candidate.
2. Working Press (printed media)
Chairs arranged in a semi-circle (where possible) with no less
than five feet from front row to candidate's platform serves to keep the
candidate from looking at an acute down angle resulting in poor lighting
of the candidate's face.
-46-
3. Live Television Cameras
The platforms for live cameras must be strongly constructed
and are most times provided by the crews.
They usually want something about 40 inches high and 40 inches
square for each camera, which results in a very acute angle if the
cameras are placed too close. Therefore, it is desirable to have the live
cameras further back than film cameras.
Usually, the live cameras are set up together in a row,
depending on the desires of the crew chief. If the live TV cameras are
high enough to clear, they can be placed behind the film cameras. If
they have to be placed to the side, try to get live TV to shoot favoring
the right side of the candidate.
4. Newsreel Cameras
These should be on a riser about the same height as the candidate
and the platforms placed on either side starting in the center.
They prefer to work fairly close to the candidate (about 25 feet).
5. Public Address Systems
Public address systems should be provided SO that not only can the
candidate be heard by all, but to provide an audio bridging system for
both newsreel cameras and radio recorders. The newsreels are used to this.
However, the radio people are using a wide variety of recorders:
Japanese, German and American. It is sometimes not possible to have all
recorders plugged into an audio bridge (which is merely a multiple plugging
device built for this purpose). It then becomes an easy matter for the P.A.
man to also supply a small speaker, near the recorders, for the radio
people to place the mics in front of, to pick up the candidate's remarks.
The purpose of all this is to enable the candidate to make his
remarks in front of one microphone instead of a battery of mics. This
makes for a neater picture.
A good P.A. system and a knowledgeable engineer are essential
to the technical success of a press conference, or any public speaking
engagement.
6. Lighting
Assuming there is no TV advance man, please as diplomatically as
possible try to arrange with the TV technicians the following lighting set-up:
In front of the candidate, about 15 degrees from the horizontal
above his eye level, place two quartz lights, one on each side and in front
of the candidate.
Very important is a back light which shines down on the candidate
and is about 4' in back of him and above him. This is primarily to light
his shoulders and hair and to reduce shadows.
All lighting should be for color TV and these are 3200 Kelvin
color temperature lights.
-47-
CHAPTER XIV
SOUND
There are two groups who must hear what is said -- the audience and the
press. The following are the general guidelines to help you accomplish
this:
1. Use a reputable audio-sound company and this can be judged by
A. Determine how long they have been in business
B. Determine the experience the personnel have had and
particularly the personnel who will be working on the appearance
C. If the company handles any one of the following, they are
probably a good company: Altec, University, Electro-voice, Bogen,
Newcomb, Atlas, Collins, McIntosh, RCA.
D. That they are planning to have sufficient personnel, equipment
and reserve equipment on duty during the appearance.
2. Advise the travelling sound man Ed McDaniel (who you will have to
call on the tour) or his back-up man in Virginia George Chapin
(703) 451-3050 or (703) 354-5981 (home) of the following:
A. The name of the firm you are using and the telephone number.
B. The general manager, owner or person in charge of setting up
the sound for the event.
General recommendations on equipment for outdoor appearances:
There are three parts to a sound system:
1. Microphones (which receive the initial sound)
2. Amplifying unit (pre-amplifier/power amplifier) which, obviously,
increases the volume level of the spoken word
3. Speakers which direct the sound after it has been amplified
The minimum requirements are as follows:
1. Microphones
A. These must be directional pattern microphones (as opposed to non-
directional). The point here is that unless you have this type, there is
a good chance all background noises, etc., will come through the system.
The directional will pick up the speaker only. Your sound company
must provide a mike and stand. If they have no directional type of
microphone, use the non-directional type but be sure there are no speakers
behind the candidate or you will get a feed-back.
-48-
Also be sure there are no speakers behind the mike or you will get
a feed-back also.
The minimum requirement mike, pre-amplifier and amplifier must be of the
low impedence type (50/250 ohms).
Recommended brand names are
Condenser type mike: Altec, Seinheiser, Byers, Sony, Akg, etc.
Dynamic type mike: Altec, Electro-voice, Shure, etc.
2. Amplifying systems
This must have at least three low impedence mike inputs so that if any
goes bad, you will have other inputs. For small crowds (less than 500)
you will need a minimum wattage of 100 watts in the amplifying system.
For large places, such as city parks, football fields, baseball parks, large
auditoriums, you will need a minimum wattage of 200 watts. Note here that
the 200 watts (and even the 100 watts) can be made up by hooking up
different power amplifying units such as two 50 watt units and 100 watt
unit or two 100 watt units. Do not use units less than 30 watts, and try
to use this multipal system so if one goes out, you will have something
in reserve.
Recommended brand names are McIntosh, Altec, Newcomb, Bogen, RCA, Collins, etc.
3. Speakers
You will need 6 paging horn type (University, WLC or equivalent) speakers
for the first 40,000 square feet and 1 for each 10,000 square feet
behind that.
Note enclosed sketches.
General recommendations on equipment for indoor appearances:
It is vitally important that for indoor rallies and speeches (this does not
include a press conference set-up which is covered in Chapter X) that you
advise the travelling sound man or his back-up man of the situation. These
men have done this before and they probably know most of the halls in which
the candidate will be speaking.
The critical thing here is be sure speakers are not facing the candidate,
such as the speakers in the back of a hall or overhead or a scoreboard
or in the wall behind the candidate. This will cause no end of feedback
problems.
Also be sure to advise who will be handling the sound in the hall because
this person may be someone other than an employee of the sound company you
have retained. Make a sketch of the sound system in the hall noting type
of microphone, including manufacturer's brand name, wattage and manufacturer's
style number of amplifying system and number and location of speakers and
how they are pointed and give to McDaniel when the plane lands (see page 21)
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Sabotaging sound systems is done by: Sticking straight pins in speaker and
mike lines and cables, cutting lines and pulling plugs. Therefore,
have all cables and lines out of easy reach and set up at last possible
practical moment and keep a constant check on system by using it and
guarding it.
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RIGHT WAY
CAMPAIGNER
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SPEAKER
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MIC MULT
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Mr.
WRONG WAY
SPEAKER
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CHAPTER XV
CREDENTIALS AND IDENTIFICATION
Each advance man will receive an advance man lapel pin which is
known to the travelling staff and to the Secret Service. This pin is
ordered by the Secret Service and will be given to you at the
Advance Man's school.
Each advance man will receive a wallet size card with his picture on it
and the statement: "Nixon Field Staff, Nixon for President Committee,
450 Park Avenue, New York, New York 10022".
Each advance man will receive a red and white luggage tag labeled
"Nixon Staff" which is to be used only if your baggage is to go on the
press plane should you be going on the press plane enroute to your next
advance man assignment. Do your best not to use the "Nixon Staff" tag
when you are travelling alone; i.e., practically all the time, because this
is just a temptation for someone to tamper with your bag and perhaps find
some classified goodies such as this advance man's manual.
The "Nixon Staff" badge is ordered by the Secret Service and will be
shown to you at the Advance Man's school.
Press identification
National press
All national press luggage will have a white tag with green
lettering saying "Press". The material of the tag will be such that the
name of the press man can be written on the back of the tag. You will
find that in spite of precautions hotel/motel bellboys will write room
numbers on these tags. Therefore, the material will be such that the
writing can be erased to clean off the room numbers and then rewrite the
name of the correspondent.
Local press credentials
Your local physical press facilities chairman must give to each
member of the local press a tag saying "Local Press". Without this badge
the Secret Service will not allow any local press into security areas
such as the press section in halls, the apron of airports and press
conferences. Ron Ziegler will make up lapel identifications for the national
press which say "National Press".
Platform Guest
At all rallies where VIPs are on the platform with the
candidate, to facilitate clearance by the Secret Service, they should
have a lapel tag showing their name and "Platform Guest".
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