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Pre-Convention Checklist with suggested members and duties of teams. 31 pages. [Report], 7/15/1968
David Dirge to Nixon re: 3-state supplementary survey (NC, MI, NJ) of Vice-Presidential candidates. 9 pages. [Memo], 7/31/1968
Duplicate. Ziegler to Haldeman re: Information Office reorganization. 12 pages. [Memo], 7/20/1968
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This file contains:
Pre-Convention Checklist with suggested members and duties of teams. 31 pages. [Report], 7/15/1968
David Dirge to Nixon re: 3-state supplementary survey (NC, MI, NJ) of Vice-Presidential candidates. 9 pages. [Memo], 7/31/1968
Duplicate. Ziegler to Haldeman re: Information Office reorganization. 12 pages. [Memo], 7/20/1968
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Returned White House Special Files
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Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number Folder Number Document Date
Document Type
Document Description
36
11
07/15/1968
Report
Pre-Convention Checklist with suggested
members and duties of teams. 31 pages.
36
11
07/31/1968
Memo
David Dirge to Nixon re: 3-state
supplementary survey (NC, MI, NJ) of Vice-
Presidential candidates. 9 pages.
36
11
07/20/1968
Memo
Duplicate. Ziegler to Haldeman re:
Information Office reorganization. 12 pages.
Wednesday, June 17, 2009
Page 1 of 1
Confidential.
PRE-CONVENTION CHECKLIST -- JULY 15, 1968
TABLE OF CONTENTS
Helle
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12356, Section 1.1
page
INTRODUCTION
By RTP NARS, Date 4/6/87
i.
I.
COMMUNICATIONS
1.
II.
CREDENTIALS
3.
III.
RULES
4.
IV.
PLATFORM
5.
V.
DELEGATE CONTACT
6.-16.
A. GENERAL SERVICING OF ALL DELEGATES
6.
B. DELEGATE COMMUNICATIONS NETWORK (OFF THE FLOOR)
7.
C. A NAR CONVENTION NEWSPAPER
9.
D. POLL BOOKLET
11.
E. SPECIAL ATTENTION TO KEY DELEGATES
13.
F. PRESSURE FROM OUTSIDE THE CONVENTION
15.
VI.
THE GOVERNOR'S SCHEDULE
17.
VII.
DISPLAYS AND DEMONSTRATIONS
19.-20.
A. INSIDE THE CONVENTION HALL
19.
B. GENERAL HOOPLA
20.
VIII.
ADVERTISING IN MIAMI
21.
IX.
PRESS RELATIONS
23.
X.
ADMINISTRATIVE SUPPORT
25.
XI.
INFORMATION RESOURCES
26.
XII.
OPPOSITION INTELLIGENCE
27.
XIII.
LIAISON WITH NATIONAL COMMITTEE AND CONVENTION CHAIRMEN
28.
XIV.
NOMINATING AND SECONDING SPEECHES
29.
INTRODUCTION
This report is nothing more than a suggested checklist of all
those technical items which any convention planning will have to take into
account. It has been prepared with full knowledge that many persons are
already working on many different areas touched on in this report, but in
the hope that an effort to pull all the various areas together in one document
which can serve as a checklist might be helpful to everybody concerned.
This report is in no way a suggestion on political strategy. The
items covered in it relate to administrative needs of the campaign during
the convention, regardless of any political strategy that is adopted prior to
or at the convention itself. Dry-run convention sessions should be held to
provide similar checklists in the area of political strategy.
The most important conclusion from the discussion which produced this re-
port is the critical need which will exist during the convention for a single
individual to be given the authority by the Governor to call the shots. It is
imperative for one man to be able to take command when time is of the essence
and decisions must be made.
In most of the separate areas covered by this report assignments have
been recommended. Each should be related in its turn to an overall five or six
man Convention Planning Committee, which should operate during the period of the
convention as a joint decision-making body. But the committee must have a
chairman who can act, if need be, in the Governor's absence or in case of
any conflict within the committee.
The chief-of-staff during the convention should be a man who knows
all the major political "players" on the national scene, knows convention pro-
cedures, has the confidence of the Governor and of the other staff members, and
has the decisiveness and stamina to act effectively under the most trying
circumstances.
I. COMMUNICATIONS
Assignment: Jim Hellmuth
Bob Carter
Job to be done:
Note: Messrs. Carter and Hellmuth have worked so extensively
in this area already that we have listed below
only some special points which might be wise to
consider.
1. A "hot-line" to the Reagan communications centers.
X
(in progress)
2. Provisions for constant telephonic communications
with the Governor, wherever he is. (completed)
3. Provisions for alternative communications networks
in event of a technical breakdown. (Runners, couriers,
etc.)
4. A complete understanding of the communications
systems to be installed by the Nixon and Reagan
forces.
5. The location of the floor phones.
6. The logistical arrangement of personnel in the Octagon
7
control headquarters:
a. Room breakdown - control center, delegate
information files, link with the delegate
contact communications network described in
"V., B." of this report.
I. COMMUNICATIONS (cont.)
b. A courier pool on the street floor to avoid
elevator congestion problems.
7. Provision of adequate communications between the
Octagon center of operations and the delegate
contact information center at the Americana Hotel.
II. CREDENTIALS
Assignment: Jack Wells
Louis Lefkowitz
Job to be Done:
1. The specific anticipated credentials contest over
the delegate role of Congressman H. R. Gross of Iowa,
III. RULES
Assignment: Louis Lefkowitz, Parliamentarian
Meade Alcorn
Job to be Done:
1. Compile for ready access the appropriate state
laws and convention rules regarding the voting of
delegations "committed" by state conventions or by
primaries.
2. Intimate knowledge with the rules to be recommended
by Chairman Bliss with specific recommendations
on how they could or should be altered by the
Rules Committee.
IV. PLATFORM
Assignment: Al Marshall
Job to be Done:
1. Anticipation of Nixon, Reagan, Rommey and other
platform strategies.
2. Consideration of encouragement to a Reagan platform
fight which might embarrass Nixon by putting him in
a difficult position to retain both his moderate and
conservative delegate strength.
3. Consideration of the appropriate NAR platform
strategy - draft platform, public encouragement of
a general platform which could allow the nominee
to fill in the details during his campaign.
4. Determination of means by which NAR delegates
on the Platform Committee can be supervised in
accordance with the strategic planning of the
NAR campaign staff.
5. Analysis of the membership of the Platform Committee
to determine the leanings of the members toward
major candidates.
V. DELEGATE CONTACT
A. General servicing of all delegates.
Assignment: Jim Henderson
Henry Diamond
Job to be Done:
1. A group of NAR volunteers, with hoopla, to see
each state delegation off at the local airport
on its way to Miami.
2. A group of NAR volunteers, with hoopla, to greet
each delegation upon its arrival in Miami.
3. The delegates should receive the poll booklet
described in VD below, upon their departure from
their local airports - and should receive other
handouts including a local information booklet,
the first copy of the NAR convention newspaper,
and refreshments when they arrive at the Miami
airport. (Al Marshall)
5. Hotel booths should be established in each delegate
hotel, manned by New Majority volunteers, with
materials for hand-out.
6. A non-political give-away for each delegate.
(in progress)
7. The New York reception for all delegates.
8. The establishment in the Americana of a well-publi-
cized telephone number for information purposes.
9. Administrative support for all such operations, in-
cluding such things as obtaining accurate informa-
tion about arrival dates and times of delegations.
(Deardourff)
V. DELEGATE CONTACT
B. Delegate Communication Network (Off the floor)
Assignment: Malcolm Wilson
George Hinman
John Deardourff
Job to be done:
1. Development of a specific plan by which ap-
proximately 130 people would serve as delegate
contact men - with each responsible for approxi-
mately 10 delegates apiece. They would maintain
constant contact with each delegate to know
his political views, his needs, and his location
at all times. They would operate out of the
NAR hotel room in each delegate hotel.
2. The delogate contact men would report directly
to the appropriate field men stationed in the
delegate contact center in the Americana Hotel.
This office would be staffed around the clock for
the sole purpose of maintaining accurate periodic
reports on the views, needs, and locations of all
delegates.
3. A separate desk should be established at the control
center in the Octagon Building with direct ties to
the delegate contact operation in the Americana Hotel.
This would provide two-way communication from delegate
V.-B. DELEGATE CONTACT (cont.)
contact men through field men to the Octagon Center
and from the Octagon Center to specific delegates
who are important to reach.
4.
In many cases the delegate contact men can be local
state agents brought to the convention by the NAR
committees in each state - and they should be
familiar with the delegates with whom they are
maintaining constant contact.
5. The system should be designed to serve the purpose
of avoiding the growth of rumors in 2. convention
where rumors could serve to put Nixon over the top.
And it should serve to reach the delegates with
accurate information, fast.
Note:
This system is designed for off-the floor contact
with delegates. Once the delegates are on the
floor, contact will be maintained through the
Floor managers and agents picked by the Command
Committee. At this time, and for purposes when the
convention is not in session, it is desirable
to have a Rockefeller delegate in each state
serve as an additional official contact with the
NAR Command Control Center.
V. DELEGATE CONTACT
C. A NAR Convention Newspaper.
Assignment: Tom Losee
Bill Watts
Jim Henderson
Carl Purnell
Job to be done:
1. A brief, newsy, current, and informative NAR
campaign newspaper should be printed and hand
delivered to the delegates twice each day -
once at their hotel doors in the early morning
and once in the evening a.s. they file into Convention
Hall.
2. The newspaper, while serving as an official vehicle
of the NAR position, should contain only highly
credible stories so as to engender confidence by
the delegates in the accuracy and reliability of
the paper.
3. A large amount of "filler" for this paper could be
prepared long in advance of the convention. The
cover page could and should be written in relation
to current events.
4. It could be made informative by including such
non-political items as weather reports, stock
market reports, major non-political news stories,
etc.
V. DELEGATE CONTACT (cont.)
5. The professional recruited for the purpose of
publishing the newspaper must begin soon on
assurance of adequate staff, establishing relations
with adequate publishing facilities, assuring adequate
supplies, checking on union relations concerning the
publication, etc.
6. The New Majority in Miami should be charged with the
responsibility of developing a system of hand delivery
of the newspaper.
V. DELEGATE CONTACT (cont.)
D. Poll Booklet
Assignment: Al Marshall
Lloyd Free
Bill Watts
Job to be done:
1. A colorfully prepared booklet on relevant polling
data should be prepared for each delegate and delivered
to him as he boards the plane at his local airport
bound for Miami.
2. If comprehensive state-by-state national polling
data is available, and is favorable, this would be
the appropriate contents of the book, with summary
pages for the national totals, and a page for each
state figure. In each case the name of the pollster,
the date of the poll, and the size of the sample
should be included in order to increase credibility.
3. If such comprehensive data is either unavailable or
inappropriate, the poll booklet could put together
a number of polling and survey summaries in attractive
and relevant form.
4. In preparation for the publication of such a booklet
all available state-by-state and national data -
comprehensive, Republican, or ethnic - should be
collected in one location. A comprehensive effort at
V. DELEGATE CONTACT (cont.)
polling data vis-a-vis - Nixon should be undertaken
--
particularly & comparison of 1960 and 1968 monthly
Gallup national polls -- comparing the course of the
Nixon campaign popularity in 1960 and 1968.
V. DELEGATE CONTACT (cont.)
E. Special attention to key delegates.
Assignment: Malcolm Wilson
George Hinuan
John Deardourff
Job to be done:
1. Identification of all "key" or swing delegates,
based on all available intelligence information.
2. From that list & specific list for personal meetings
with NAR should be drawn up and the meetings scheduled
as early as the convention agenda is known.
3. A specific telephone program from the Governor to the
other key delegates whom he does not meet personally
should be established so that the Governor either in
person or by phone has talked to as many as possible
of the 300 key delegates,
4. All those key delegates whom the Governor will not see
personally should be assigned for personal contact among
approximately 20 major political figures who are favorable
to NAR. Appointments should be established. Again,
Congressional Administrative Assistents, serving as
aides to each of the major MAR political figures, could
be invaluable in arrenging these contacts and making
sure that they happen.
V. DELEGATE CONTACT (cont.)
5. The Governor should be scheduled to appear before a
maximum number of state caucuses, obviously concen-
trating on key uncommitted state delegations.
6.
To the extent that permission of the delegations
can be secured, other major NAR political supporters
should be scheduled to present the Governor's case to
each of the state delegations in their caucuses in
case the Governor will not appear before that state
delegation.
V. DELEGATE CONTACT (cont.)
F. Pressure from outside the convention.
Assignment: Henry Diamond
James Henderson
Jack Boles
Job to be done:
1. The petitions now being organized by Citizens'
efforts should be personally presented to the head
of each delegation. The airport departure ceremony
might be the appropriate time.
2. The effort at telegrams, telephones, and letters
from back home to the delegates is unlikely to
yield much positive result, but the failure to under-
take the task might have a significant negative result
in view of the fact that it is predictable that the
other candidates will be doing the same thing. Thus
each NAR state committee should be instructed to
pursue the goal of telegrams, letters, post cards,
delegrams, etc. to delegates. And with whatever money
each state organization has left over, they should be
instructed to purchase local newspaper ads listing
the names of the local delegates with their Miami
hotels and phone numbers with instructions for pro-
NAR people to call or wire their delegates on NAR's
behalf.
V. DELEGATE CONTACT (cont.)
3. Pro-MAR Governors, Senators, Cpngressmen,
businessmen, and major public figures who are
not delegates to the convention should be urged
individually to come to Miami at their own expense
to use their influence on their state delegations
at critical moments.
VI. THE GOVERNOR'S SCHEDULE
Assignment: Henry Diamond
Ann Whitman
Malcolm Wilson
Job to be done:
1. Possibility of NAR rallies in the six key cities
which cost the party the 1960 election, just prior
to going to Miami.
2. The last of these big city rallies could be a
major event in New York City featuring some of the enter-
tainers who have announced for NAR, followed the
next day by & parade and send off to Miami.
3. NAR should be greeted at the Miami airport by a
major crowd.
4. NAR's first night upon returning to Miami should
include a major Rockefeller rally at the largest
indoor facility in the city, featuring a long string
of big name entertainers.
5. Specific advance men must of course be assigned to
all of these tasks.
6. Other areas of the Governor's schedule already touched
upon in this report include:
a. Private meetings with major political figures,
scheduled as far in advance as the convention
agenda will allow.
VI. THE GOVERNOR'S SCHEDULE (cont.)
b. Time set aside for personal NAR meetings with
key delegates and time for telephone calls to
key delegates.
c. The New York reception for all delegates.
-19-
VII. DISPLAYS AND DEMONSTRATIONS
A. Inside the Convention Hall
Assignment: Tom Losee Bob Carter
Henry Diamond
Jim Henderson
Job to be Done:
1. Determine the limitations of and requirements for
displays within the Hall and on the grounds of the
Hall.
2. Determine the limitations of and requirements for the
NAR demonstration after nomination.
3. In all likelihood, the same person should be in charge
of tickets to the Convention Hall and to devise a
system by which we are sure that all NAR tickets
are being used by NAR supporters.
4. Among other things, arrangements should be made for
adequate handouts, floor signs, gallery signs, demon-
stration band, balloons, paper, etc.
VII. DISPLAYS AND DEMONSTRATIONS (cont.)
B. General Hoopla
Assignment: Henry Diamond
Job to be Done:
1. Accompaniment of NAR, wherever he goes in Miami,
with large and enthusiastic crowds.
2. A series of dances and entertainment events for
volunteer, press. One suggestion has been made
that a discotheque should be opened for this
purpose.
3. During all daylight hours Rockefeller girls or
volunteers should be walking the streets outside
the delegate hotels and Convention Hall with large
supplies of handout material, in order to maintain
the impression of large public support.
4. Crowd support for any Miami rallies.
5. Fairly continual demonstration by New Majority
young volunteers outside the Convention Hall.
VIII. ADVERTISING IN MIAMI
Assignment: Tom Losee
Bill Watts
Al Marshall
Job to be Done:
1. An outdoor print campaign should include the
following:
a. Remaining beards, if any.
b. Sides of buildings to supplement limited
billboard space.
C. Small yard signs, etc.
d. Floating signs or boats with signs in bay and
river.
e. Airplane streamers along the beach; boat
streamers along the beach.
f. The use of NAR mobile units from across the
country which might converge on Miemi for the
purpose of visible advertising around convention
hotels and Hall.
g. Rockefeller car-top signs in cars manned by
volunteers and kept moving along the convention
thoroughfares.
2. Purchase of time for periodic Rockefeller radio bulletins.
3. Consideration of additional radio advertising time.
4. Consideration of continued T.V. advertising.
5. Consideration of transit advertising, if space is
available.
VIII. ADVERTISING IN MIAMI (cont.)
6. Supervision of the preparation of the newspaper
supplement to the Miami Herald. Additional news-
paper advertising should be considered.
7. The New Majority should seek people willing to have
Rockefeller signs on their lawns, in windows, in
stores, etc.
8. The New Majority should prepare for decoration of
available Rockefeller cars to transport political
figures and to serve as mobile advertising.
JX. PRESS REIATIONS
Assignment:
Job to be Done:
1. Designation of an official Rockefeller spokesman
in Miami. He should be a. major figure in the
campaign, a member of the six man command committee,
a Republican, and articulate.
2. Schedule of two news briefings daily by the official
NAR convention spokesman.
3. Preparation of a specific plan to influence the
press coverage to be received in Miami and in the local
papers of the delegates, many of whom will continue
to recive their local newspapers in their Miami hotels.
4. Identification of major columnists in the Miami news-
papers and in those other daily newspapers which service
Miami on a regular basis such as The New York Times,
The New York Daily News, and The Chicago Tribune.
5. Identification of the key network television figures.
6. Identification of local television representatives.
7. A schedule of efforts to influence all these figures
in the three preceding points to understand thoroughly
the NAR convention strategy and the current balloting
status.
RELATIONS (cont.)
8. A public schedule for the press, particularly for
radio, of the availability at certain places at
certain hours of leading political figures who are
pro-Rockefeller.
9. Assignment of pro-Rockefeller delegates in each
state delegation to the task of making sure the
major political figures supporting NAR are avail-
able to their local press representatives and join
in meetings with local reporters with delegates
from their home state.
10. Consideration of the use of the trailer facilities
at the Convention Hall for radio and other press
interviews.
-25-
X. ADMINISTRATIVE SUPPORT
Assignment: Jim Hellmuth
Job to be done:
1. Transportation to Miami of appropriate files, etc.
2. Provision in Miami of necessary administrative
machinery - including typewriters, mimeograph
machines, photocopy machines, etc.
3. Provision of NAR cars for the transportation of
major pro-NAR political figures on their
appointed rounds in meetings with delegates and the
press, etc.
4. Preparation of an exhaustive checklist of necessary
administrative materials, etc.
XI.
INFORMATION RESOURCES
Assignment: Al Marshall
John Deardourff
Mike Scelsi
Job to be done:
1. Preparation of an exhaustive checklist of such
items, including:
E. All available poll data of any kind.
b. Delegate information sheets.
C. Congressional and other information books.
d. Data on the appointments available to the
next President, etc.
2. Preparation of delegate information forms in a re-
vised and more usable format, eliminating all
extraneous detail, and concentrating on those items
most importent and relevant to the convention setting.
The key should be readily accessible information,
rather than voluminous files.
XII. OPPOSITION INTELLIGENCE
Assignment: Oscar Reubhausen
Bill Watts
Job to be done:
1. Where feasible, monitoring radio communications
et. al.
2. Assignment of personnel to watch the delegate
hotels for reporting of movement of key political
figures.
3. Assignment of personnel to cover the operations of
key political figures as they move from one location
to another.
4. It could be possible to utilize pro-NAR Congressional
Administrative Assistants in the organization and
implementation of this task.
XIII. LIAISON WITH NATIONAL COMMITTEE AND CONVENTION CHAIRMEN
Assignment: George Hinman
Len Hall
Bill Miller
Job to be done:
1. Total familiarity with the convention agenda,
officers, and procedures.
2. Channel of inquiry to the convention officials
and from the convention officials.
3. Availability to the command center in the Octagon
Building for immediate answers on convention
agenda and procedures as well as immediate
communication with convention officials,
XIV. NOMINATING AND SECONDING SPEECHES
Assignment:
Job to be done:
1. The selection of appropriate persons to make the
nominating and seconding speeches.
2. Supervision of the preparation of the speeches
themselves.
Note: Obviously, this subject has been given
some consideration and will not be resolved until
the convention meets. On the other hand, some
advanced thinking might suggest means by which
the use of nominating and seconding speeches can
have an added impact on the convention - particularly
in view of the fact that, with the unanimous consent
of the convention, non-delegates can participate in
the speeches. The following list consists of names
that might be considered for these purposes:
John Lindsey
Milton Eisenhower
Martin Luther King, Sr.
Student Leader
William E. Miller
Viet Nom Veteran
Harold Levander
Peter Dominick
John Love
Stanley Hathaway
Everet McKinley Dirksen
James Rhodes
Charles Percy
Robert Taft, Jr.
Thruston Morton
Ted Agnew
Pete McCloskey
Don Riegel
Ed Brooke
Orin Lee Staley
John Gardner
General Bernard Schriever
Ray Schafer
Lauris Norstad
Bob Forsyth
Nathan Twining
-
Coretta King
COPY 1 of 2
CONFIDENTIAL
31 July HALDEMAN 1968
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
To:
Richard M. Nixon
E.O. 12356, Section 1.1
ONLY
By RTP NARS, Date 4/6/87
From: David R. Derge
Subj: Three-state supplementary survey of Vice-Presidential candidates.
Background: A supplementary poll of New Jersey, Michigan, and North Carolina
was ordered after the report on Illinois, Pennsylvania, Ohio, Michigan, Cali-
fornia Missouri ,Texas, and Georgia (see report of 19 July 1968). Probability
samples of approximately 600 respondents were polled by telephone in New Jersey,
Michigan and North Carolina during the period 21-27 July with a sampling error
not to exceed 3%. The contents of the questionnaire were identical to the eight-
state survey except that Romney and Lindsay replaced Percy and Ford as vice-presi-
dential possibilities.
Presentation of Findings. The following short summaries are drawn from statistical
Tables I-VIattached as Appendix A.
1. Familiarity with candidates.
a. In these three states Nixon and Humphrey have high familiarity, with Nixon
leading Humphrey.
b. Lindsay and Romney have high regional familiarryy but are not well known out-
side of their regions. Lindsay is better known in New Jersey than everyone
but Nixon and Humphrey, but is wess well known that six other candidates in
Michigan and North Carolina. Romney is better known that any other candidate
in Michigan but is well known by less than half of the respondents in New
Jersey and North Carolina.
C. Reagan is well known by more than half of the respondents in all three states,
and is bettern known than Lindsay and Romney outside of their regions.
2. Opinions about whether Reagan, Romney, or Lindsay would do the best job if one
were to become President.
a. In New Jersey, Lindsay clearly leads 2-1 over Romney and Reagan.
b. In Michigan Romney and Lindsay tie and have 2-1 leads over Reagan.
C. In North C a rolina, Reagan has a comfortable lead over both Lindsay and Romney.
3. Results of two-way heat between Nixon and Mumphrey, and three-way heat among
Nixon-Humphrey-Wallace.
Wins 2-way heat
Wins 3-way heat
New Jersey
Nixon
Nixon
Michigan
Humphrey
Humphrey
North Carolina
Nixon
Wallace
-2-
31 July 1968
3. Conclusions from 2-way and 3-way heats.
a. In Michigan there is only 1% difference between Nixon and Humphrey, and
this could be sampling error. This is in effect a tie race.
b. Wallace costs Nixon the state of North Carolina.
C. There is a large undecided" vote in both 2-way and 3-way heats.
d. The Wallace vote hurts Nixon and Humphrey equally in Michigan, and Nixon
only about 2% moints more in New Jersey
4. Trial heat with Nixon and various vice-presidential candidates running against
Humphrey-Connally and Wallace Griffin (3-way heat). Winner is shown.
Nixon-Rindsay
Nixon-Romney
Nixon-Reagan
New Jersey
Nixon
Nixon
Nixon
Michigan
Nixon_ey
Nixon
Humphrey
North Carolina
Wallace
Wallace
Nixon
Conclusions:
a. Reagan would cost Michigan, but would bring North Carolina to Nixon
b, In Michigan the percentage spreads in Reagan and Lindsay races are very
small and not conclusive. The Romney spread is more comfortable (5%).
C. In North Carolina the percentage spreads are so close (all are within 3%)
that this state must be considered a tie contest. (3-way)
d. In New Jersey Nixon wins comfortably with all three running mates.
5. Trial heat with Nixon and various vice-presidential candidates running against
Humphrey-Kennedy and Wallace-Griffin (3 way heat). Winner is shown
Nixon-Lindsay
Nixon-Romney
Nixon-Reagan
New Jersey
Nixon
Nixon
Nixon
Michigan
Humphrey
Humphrey
Humphrey
North Carolina
Humphrey)
Humphrey
Nixon
)
TIE
Wallace )
TIE
Humphrey)
Conclusions
a. . In New Jersey Nixon wins with any of the running mates. The point spread is
inconclusive with Romney and Reagan, but comfortable with Lindsay (7%).
b. In Michigan the margin of Nixon defeat is sonclusive with any running mate.
C. In North Carolina the percentage spread is 2% or less with any running mate,
and this state must be considered a tie. (3-way)
It July 1900
6. What is the effect on the spread between Nixon and Wallace percentages' when
Reagan is the vice-presidential candidates instead of Lindsay or Romney.
a. the point spread changes 3% or less in New Jersey and Michigan.
b. the point spread changes 4% in North Carolina, which is enough to bring
North Carolina to Nixon with a Reagan candidacy. However, the overall point
spread among Nixon, Humphrey, and Wallace is within 3% points and this state
still must be considered a virtual tie.
Conclusion: A Reagan candidacy does not draw off much Wallace support.
SET 03
799-B
7/31/68
TABLE I
Per cent of level of familiarity ("Know quite a lot about")
New
North
Michigan
Jersey
Carolina
Nixon
85%
84%
76%
Humphrey
80
79
72
Wallace
64
60
67
Kennedy
75
71
64
Connally
12
11
11
Griffin
6
1
5
Reagan
63
59
56
Romney
91
49
41
Lindsay
57
76
39
Thomas W. Benham
Opinion Research Corporation
799-B
7/31/68
TABLE IT
2-Way VS. 3-Way Trial Heats
New
North
Michigan
Jersey
Carolina
Nixon
33%
30%
45%
40%
39% 24%
,
Humphrey
34
31
34 31
30 24
Wallace
--
12
-- 11
-- 31
Undecided
33
27
21 18
31 21
Thomas W. Benham
Opinion Research Corporation
799-B
7/31/68
TABLE III
NEW JERSEY
2-Way
3-Way
Trial Heat
Trial Heat
Nixon
45%
40%
Humphrey
34
31
Wallace
--
11
Undecided
21
18
versus HUMPHREY/KENNEDY
Nixon/Reagan
Nixon/Romney
Nixon/Lindsay
Nixon plus VP
40%
38%
41%
Humphrey/Kennedy
37
37
34
Wallace/Griffin
7
8
7
Undecided
16
17
18
versus HUMPHREY/CONNALLY
Nixon/Reagan
Nixon/Romney
Nixon/Lindsay
Nixon plus VP
42%
42%
43%
Humphrey/Connally
32
30
29
Wallace/Griffin
7
8
8
Undecided
19
20
20
Thomas W. Benham
Opinion Research Corporation
799-B
7/31/68
TABLE IN
MICHIGAN
2-Way
3-Way
Trial Heat
Trial Heat
Nixon
33%
30%
Humphrey
34
31
Wallace
--
12
Undecided
33
27
versus HUMPHREY/KENNEDY
Nixon/Reagan
Nixon/Romney
Nixon/Lindsay
Nixon plus VP
29%
32%
29%
Humphrey/Kennedy
40
37
38
Wallace/Griffin
8
9
9
Undecided
23
22
24
versus HUMPHREY/CONNALLY
Nixon/Reagan
Nixon/Romney
Nixon/Lindsay
Nixon plus VP
30%
34%
32%
Humphrey/Connally
33
29
30
Wallace/Griffin
8
10
9
Undecided
29
27
29
Thomas W. Benham
Opinion Research Corporation
799-B
7/31/68'
TABLE V
NORTH CAROLINA
2-Way
3-Way
Trial Heat
Trial Heat
Nixon
39%
24%
Humphrey
30
24
Wallace
--
31
Undecided
31
21
versus HUMPHREY/KENNEDY
Nixon/Reagan
Nixon/Romney
Nixon/Lindsay
Nixon plus VP
28%
25%
25%
Humphrey/Kennedy
28
28
28
Wallace/Griffin
26
27
28
Undecided
18
20
19
versus HUMPHREY/CONNALLY
Nixon/Reagan
Nixon/Romney
Nixon/Lindsay
Nixon plus VP
28%
26%
25%
Humphrey/Connally
25
26
26
Wallace/Griffin
26
28
28
Undecided
21
20
21
Thomas W. Benham
Opinion Research Corporation
799-B
7/31/68
TABLE VI
Would do best job as President
...
New
North
Michigan
Jersey
Carolina
Reagan
14%
21%
26%
Romney
28
17
13
Lindsay
28
42
20
All
1
3
6
None
4
4
4
No opinion
26
13
30
Alitchell
July 20, 1968
File.
MEMORANDUM TO:
HRH
FROM: RZ
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
RE: INFORMATION OFFICE
By RJP NARS, Date 4/6/87
E.O. 12356, Section 1.1
CONFIDENTIAL
The major problem today with the Information Office is that.the
problems that existed several months ago with the department still
exist.
It is difficult to pin-point drmatic examples to illustrate "what's
wrong?" Generally, however, the problems are:
1. Lack of organization.
2. Lack of experienced people.
3. Lack of adequate administrative direction.
4. In some cases, the filling of job functions
with people who simply cannot perform.
It is my sincere and firm opinion that if things in the Information
Department are not fixed -- and soon -- the candidate and the cam-
paign organization will face these problems in the coming months.
1. Deterioration of Press Relations focusing
attention on the historical RN/PRESS thing.
-2-
2. Poor dissemination of "the campaign line"
and candidate positions - particularly to
special groups. (Farm statement to Farmers;
Economic statement to Financial and Business
groups, etc.)
3. Failure to fully capitalize on the campaigning ef-
forts of PN, the Nixon Girls and David E.
4. And finally, under the "umbrella" of organiza-
tion -- a failure to keep adequate records on re-
leases, photos, statements -- for evaluation
during campaign.
Again, the root of the problem is organization and administration.
Right now the Information Office is too general in nature.
When HK arrived on the scene he faced the expected Personal Problems.
McKinlay bucked hard to retain administrative control of the entire
department
He was successful. The Result -- The only change
was the addition of a superstructure that has even further confused and
bogged down the operation; bringing about justified lack of confidence
in the department from Schedule, Research and Campaign Management.
-3-
Here are some "specifics" that have lead to the above conclusions:
(1) NEWS MEDIA MAILING LIST
The current list is outdated, inadequate and lacks
organization. Little is being done to correct the
situation. Most disturbing is the failure to under-
stand the need for a well constructed, flexible list.
The current list was compiled over the past three years for specialized
"Primary" purposes and is not acceptable for a National Presidential
Campaign.
For example:
If RN would ask, today, for immediate delivery of the top 50 political
columns in the country ;- they could not be delivered.
If RN would ask, today, for immediate delivery of the top. editorial
writers in the country, they could not be delivered.
If such a request would come, all "hell" would break loose and it would
take from 24 to 48 hours to provide it.
-4-
Currently, the Information Department is using PR Aid's list for
mailing news releases. No one in the Information Office as of Friday
night at 6:00 p.m. has reviewed the PR Aids list:
If RN would request some evening at 5:30 p.m. that a statement be
produced and mailed that evening to a specialized media group, PR
Aids could not be used -- they close at 5:00 p.m. -- and will only remain
open with one to two hours advance notice. As there are no pre-run
envelopes in the Information Office, the only way the request could
be met would be by a haphazard, quick typing job compiled from addresses
from Standard Rate and Data or Editor and Publisher -- neither of which
contain such things as Washington Bureau Chiefs or Key Political Writers.
(2) At this point there is no one concerned with
producing schedule stories for PN, the Girls and
David E. or coordinating with the schedule department
for development of press coverage. Machelle Weiss
has been assigned to coordinate the Girls' activities,
but she fully admits lack of action at this point. The
question is, is she the one for the job?
I don't
think so!
-5-
(3) HK simply has not been available to administer
and structure the department. This has resulted
in Arch McKinlay communicating with HK by memo
for answers to current problems -- and these stack
up at an unbelievable rate, Arch complains.
(4) There is only superficial coordination between the
New York Information Office and the Citizens or-
ganization in Washington and the Regional Washington
Office
Ask Lew Helm or Alan Woods about this!
(5) The The Personnel Chart worked out by Herb and Arch
calls for the hiring of 11 new people -- There is no
place to put them. Little, if any, planning has been
given to such things as more office space for the
Department.
Tom Sedlar will report to work in the next few days
after adequate advance notice. As of Friday, at
6:00 p. m., no thought was given as to where he will
sit nor to the installation of a phone
Result,
more confusion and lack of organization when he
comes in.
(6) We are the only news operation, I think, in the
country that does not have a high speed mimeo-
graph machine.
(7) The phone system throughout the office is incredible
Many lines for two weeks only light up -- they
don't ring. No concern is voiced -- it just goes on.
In this area, there is no systematic method of "field-
ing" press inquiries. If HK is not in nor RZ, the
caller must call back or accept inadequate answers.
This has resulted in complaints from local media
in every city I've been in, in the last few weeks.
(8) Where is the RN Statement Release Paper?
I could go on listing these "little things". However,
it is the compilation of these that allows the problem
to be summarized:
We have an Information Department that contains inexperienced people
who serve in "Generals" roles without proper direction and structure.
-7-
FURTHER:
The campaign as of today does not have a professional functioning
News Bureau!
SOLUTION:
I
McKinlay Operation:
Director of Campaign Services
It is my opinion, as it was that of others several months ago,
that Arch McKinlay is in the wrong job. He's had six months
to organize and effect operation and it has not happened.
Therefore, he should not continue as Administrator of the
entire Information Office!
McKinlay is a dedicated, hard worker who can achieve good
results in certain areas. This being the case, McKinlay
and his group of inexperienced young ladies should be
spun off into a Campaign Services Department, totally separate
from the News Bureau.
The Responsibilities of this group could include:
- Daily News Reports
- TV Monitoring
- Special Campaign Projects
-8-
- Volunteer Administration
- Campaign Material Control and Distribution
- Collateral Material Development and
Coordination
- Assistance with maintaining Mailing List and
getting out Mailings to volunteer groups or
specialized media groups.
- Special Campaign Material layouts
Badges, Button, Stationery, etc.
THIS SPECIAL SERVICE GROUP SHOULD BE MOVED BACK
TO THE FIRST FLOOR OF 450 PARK -- LEAVING ROOM FOR
THE YET TO BE ESTABLISHED NEWS BUREAU.
II.
Establish a "NEWS BUREAU":
The functions of the "News Bureau" would be:
1. Fully disseminate campaign news and positions to
general and specialized media group.
2. Develop campaign feature color stories and schedule
stories.
-9-
3. Coordinate and handle all news media requests
for interviews and request for answer to Pub-
lication Questionnaires.
4.
Maintain and coordinate News Media Mailing List.
5.
Exploit and work with Minority Press.
6. Coordinate news activities of PN, The Girls
and David E., including the release of schedule
information, working with local media contacts
to set up interviews and press receptions.
7. Maintain complete and accurate records of news
releases -- in quantities. Keep files on newspaper
editorial positions and columnists.
8. Maintain complete Press Request files.
9. Develop news re: Senators, Party Leaders,
Sports Groups, etc.
10. Coordinate Phone Beeper Service for Radio
Exposure and statements by RN and Party Leaders.
11.
Coordinate closely with Travel-Press operation.
IN ORDER TO ACCOMPLISH THE ABOVE, COMPETENT "PRO'S"
ARE NEEDED AND MUST PERFORM UNDER CLEAR DIRECTION.
-10-
STAFF
A.
DIRECTOR OF NEWS BUREAU:
Should be a mature, capable Administrator and
Newsman. Probably now holds the job of Senior
Editor or Editor of Major National Publication.
B.
HEAD WRITER:
Should be "seasoned" writer, capable of supervising
output of two additional men in developing all cam-
paign stories other than the candidate's statements.
C.
TWO WRITERS.
D.
MINORITY PRESS DIRECTOR
Works only with Minority Press - - feeding stories, eval-
uating Editorial Positions, etc. (Mike Monroe type.)
SCHEDULE DEPARTMENT LIAISON
Should be solid young man - Rod Odle type - who will
keep News Bureau totally current on schedule changes
and development. Also, will coordinate forwarding of
schedule to traveling party. This person could "field"
many of the media calls regarding schedule and inter-
view requests.
-11-
E.
MAGAZINE MAN/NY - PRESS CONTACT
Would handle magazine story development and contact
with NY Bureaus and coordination of NY and Washington
Nixon News Bureaus.
F.
PRODUCTION AND MAILING SUPERVISOR
Would be responsible for Production of releases,
maintaining Media List -- and coordination of list
if outside house is used. Also under his direction
would fall the responsibility for maintaining release
files and information data book.
Man for this job could currently hold job with direct
mail house.
G.
DATA AND RECORD ASSISTANT
Compile and maintain newspaper editorial positions,
columnist opinions, political writers' stories, includ-
ing AP-UPI feed - work in evaluating;this person
would work closely with Agnes.
Should be Research Assistant type.
-12-
H. COORDINATOR OF WOMEN'S PRESS RELATIONS
Would handle Press chores and coordination of
Press efforts on behalf of PR and Girls.
Jan McCoy, Ginger Sevell - type needed here.
I.
TRAVEL DESK OPERATION
- Arrangements Communication
- Press Billing
- On-Road Liaison