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Richard Nixon Presidential Library White House Special Files Collection Folder List Box Number Folder Number Document Date Document Type Document Description 64 14 n.d. Report Operation "VIM" (Votes, Interest, and Money) Finance Committee report for Nixon for Governor campaign. 6 pages. 64 14 03/01/1962 Memo From Finch, Bell, Duitsman & Jekel, Attorneys at Law, Los Angeles, Ca.; re: statutory requirements affecting the reporting and filing of campaign statements in the California Gubernatorial Campaign. 4 pages. 64 14 n.d. Report Report on "Administration" - headquarters management and purchase and distribution of campaign (1962 Nixon for Governor campaign) materials. 2 pages. 64 14 03/05/1962 Memo Nixon for Governor Inter-Office Memo; To: County Campaign Headquarters, From: A.V. Sammelman, State Headquarters, Subject: Campaign Materials. 1 page. 64 14 03/28/1962 Other Document Nixon Jewelry - Price list - as numbered on display at State Headquarters. 2 pages. 64 14 n.d. Other Document Nixon for Governor Campaign Organization materials, including rosters of campaign chairmen. 33 pages total. 1 oversized page not scanned. Monday, October 01, 2007 Page 1 of 1 FINANCE OPERATION "V I M" The Finance Committee in all 11 Southern California Counties is fortunate to have enlisted a group of able leaders experienced in political fund-raising. However, in the interest of effective coordination, it seems worthwhile to restate a few basic principles and policies, and to outline several new approaches that will be pioneered in this Nixon for Governor campaign. If we begin by thinking together, it will help insure we are working closely together for ultimate victory in November. Timing Next to money, the most scarce commodity in the entire campaign is time: June 5 is only two months and five days away from the date of our Campaign Leader- ship Seminar. During this period we must raise our funds and expend them wisely to the end that Dick Nixon will make a strong showing among Republicans in the primary and get his message over to enough Democrats to build a vigorous cadre of supporters for the general election. It is extremely vital that the campaign funds be raised early enough for wise programming and budgeting. Every dollar raised in April is worth two dollars after May 15 ..... The challenge confronting our Finance Committee is clear. There is no such thing as "instant money." We must organize as fast as humanly possible. "V i m (n) energy, force, vigor" In years gone by Republicans have not always taken maximum advantage of the dynamics of fund-raising. We have sometimes overlooked the fact that voter interest follows dollars. In this campaign it is our ambition to capitalize on this principle and perhaps set new standards for successful and effective political fund- raising. Our goal is to broaden the base of support with a three-point program called "V I M'': Votes Interest Money This program will not only raise more money, which we need, but will also stimulate greater vitality and activity which, in turn, means votes for our candidate. (F-1) Reliable polls reveal that Californians are ready to support their candidate with dollars. By giving Republican voters this opportunity the entire campaign will take on new "vim" and our candidate will reflect the image which our party's founders intended: "of the people, by the people and for the people." Committee Responsibility In our VIM program the responsibilities of each County Finance Committee are threefold: 1. Preparing a budget 2. Raising funds 3. Keeping records Naturally, a key member of each Finance Committee is the Treasurer who should be among the first appointments. Budgeting Three principle areas are involved in each County budget: necessary county- wide expenses, "seed money" to launch community headquarters (whose operations should become self-sustaining), and a proportionate cost distribution of state-wide campaign expenses. In each of these areas there are tangible items which compose the typical budget: Headquarters rental ) "Gifts in kind" will Furniture. Equipment and Supplies ) help underwrite Postage ) these items Telephone and utilities Literature, buttons, etc. Special events (displays, p.a. systems, etc.) Publicity, photos, advertising* Miscellaneous *State headquarters staff (with advertising agency counsel) has projected radio, television and newspaper advertising, and billboard requirements in every community on the basis of voter registration. Each County's proportionate contribution toward these expenses will be channeled back into the various communities of Southern California in the form of a coordinated advertising program. County committees are urged to clear any and all other advertising items with State Headquarters. Caution (F-2) should also be exercised about expenditures to persons representing themselves as "controlling" voting blocs. Paid "advocates" can seldom "deliver" blocs of votes Obviously, in all campaign matters, money which is not spent does not have to be raised, so economy is important. Final budget figures represent a compromise between the basic necessities (perhaps in "A" budget), the ideal program (a "B" budget) and a realistic estimate of income from contributions. The more activities on a self-supporting basis and the broader the fund-raising base, the more financial income (and voter interest) will be realized. Based on the "cash in advance" requirements for advertising, your "target dates" for transmitting your county's proportion of state-wide expense to the Southern California Finance Committee should be: April 20 - 50 per cent May 4 - 50 per cent Strictly speaking, your county budget should cover the primary campaign through June 5. As a practical matter, it will be highly desirable to raise enough funds to maintain anticipated organization activity through the summer period prior to the launching of your second phase to finance general election expenses in the fall. Advance Gifts Experience demonstrates that more than 90% of funds raised in all cam- paigns are realized from less than 10% of the prospects. Thus, the Advance Gifts phase of your drive is worthy of special attention. In "Operation VIM" it is strongly urged that you organize a County-wide Advance Gifts section of your Finance Committee. There should be a minimum of one (1) prospect per thousand (1, 000) Republicans falling into either one of two categories based on estimated capacity to support Dick Nixon's campaign: Leadership Gifts - $ 1, 000 up Special Gifts - - - $ 250 to $999 The success of your fund-raising will depend upon good prospect building, thoughtful evaluation of potentials and the enlistment of top leadership with "the power to ask" of those who have "the power to give." It is realistic to expect that results of these solicitations will be sufficient to underwrite County-wide expenses, your County's proportion of the State-wide cost distribution and enough "seed money" to get local headquarters into fund-raising operations to sustain themselves. ****** (F-3) Maurice H. Stans, Southern California Finance Committee Chairman, is willing to make personal visits into the Counties to participate in as many Advance Gifts programs as his schedule will accommodate. As Director of the Budget Bureau and Deputy Postmaster General of the United States under President Eisenhower, he served for more than five years with Dick in Washington. His first- hand knowledge of former Vice President Nixon's character and ability, and his dedication to the success of this campaign, can inspire and enthuse your committee and prospective contributors. Also, if you think it would be helpful, Chairman Stans will write personal cultivation (or "softening up") letters to each of your Advance Gifts prospects. A sample is appended to this section of your manual. For this purpose, your prospect list should be sent to Southern California Finance Committee Headquarters Louis Quinn, Assistant to the Chairman, is available in the Finance Office to cooperate with local committees. Community Campaigns County Finance Chairmen are urged to stimulate and encourage broadscale fund-raising in their various local communities. Details of suggested activities appear in the Finance Section of the Nixon for Governor "Community Organization Handbooks. " Here are the key programs deserving of your attention and follow-through: A. A smaller-scale special gifts campaign (three prospective donors of $25 to $249 per thousand Republicans -- presumably your County-wide solicitation covered the larger potentials). B. A complete membership solicitation of every registered Republican for modest contributions of money and interest (by telephone or house-to-house). County Finance Chairmen can help put newvim into these activities. Also, you can make a valuable contribution to the effectiveness of these programs by urging local community chairmen to send State Headquarters lists of their members who should receive the "Nixon Newsletter" and lists of $100 and over contributors for special recognition from Dick and Chairman Stans. See the "Community Organization Handbook" for details of where information is to be sent. Political Liaison A secondary benefit of the VIM program is that in the process of Advance Gifts solicitation of major prospects (who are also usually opinion leaders) and the every-voter canvass, areas of political strength and weakness are pin-pointed. Communication of such information to County Chairmen will be helpful in planning political strategy and tactics. Close local liaison is urged. (F-4) Record Keeping As in any business, it is essential to keep track of every cent that comes in and every cent that goes out. Because of the temporary and voluntary nature of the Nixon Campaign Committees, special care must be taken to set up well- defined record keeping procedures. Here are some of the responsibilities of the Finance Committee: 1. Open a special bank account in the name of your Nixon organization. 2. Make certain every contributor promptly receives a receipt showing name, amount and date of contributions. 3. Consult your Committee's legal advisor regarding requirements for reporting income and expenditures. For guidance, see the legal opinions in the Finance Section of the "Community Organization Handbook. " 4. Be prepared to pay in advance or on delivery for political advertising, printing, etc. Suppliers generally do not extend credit to political campaign organizations. Key Addresses State Headquarters 3908 Wilshire Boulevard Los Angeles 5, California DUnkirk 5-9161 Southern California Finance Committee Room #414 - 609 South Grand Avenue Los Angeles 17, California MAdison 7-2486 Louis Quinn Assistant to the Chairman (F-5) SAMPLE CULTIVATION LETTER For the good of California's future -- in fact, the future of the Republican party -- I am convinced that we must elect Dick Nixon our next governor. Based on more than five years' close experience with Dick in Washington, I believe he is admirably qualified to govern our nation's #1 state: He is a man of fine character and possesses the ability to make incisive judgments which are the marks of a great leader and able administrator. Appreciating the personal sacrifice involved, Dick has agreed to campaign for Governor and, when elected, to assume the heavy burdens imposed by this office. Certainly those of us who share his philosophy of sound government owe Dick our all-out backing. I would urge you, as one of Southern California's civic leaders, to give Dick Nixon your 100% commitment: Vote for him Be active in persuading your friends and associates to do likewise And, please give some thought to the fact that "free elections" are not without sub- stantial cost. In these times, especially opposing an incumbent of the majority party, our candidate needs generous financial assistance to mount a successful campaign. In Dick's behalf, I want to thank you in advance for your support. Working together, we can insure that Nixon will be California's next governor. Sincerely yours, Maurice H. Stans Enclosure (1) (F-6) FINCH, BELL, DUITSMAN 8 JEKEL ROBERT H. FINCH ATTORNEYS AT LAW FRANK DE MARCO, JR. ARTHUR S. BELL,JR. OF COUNSEL 315 WEST 9TH STREET, SUITE 717 ROGER G. DUITSMAN WILLIAM D. JEKEL LOS ANGELES 15, CALIFORNIA WOODLAND HILLS OFFICE DIAMOND 7-3611 RODNEY A. SWARTZ MADISON 0-1160 INGLEWOOD OFFICE PHYLLIS MARGULIS OREGON 8-5488 WILLIAM W. STOVER March 1, 1962 MEMORANDUM Re: Statutory requirements affecting the reporting and filing of campaign statements in the California Gubernatorial Campaign In General The purpose of this memorandum is to broadly discuss the legal aspects of reporting and filing statements affecting the California Gubernatorial campaign. It is suggested that each filing committee have competent counsel assist in the preparation of appropriate forms. California Statutes In brief, all candidates and the treasurer of each campaign committee must file a campaign statement for both the primary and the final election within 35 days after the day of each election. Official forms have now been made avail- able and are sent to the candidates (not committees) within 3 days after each election. Formerly, a committee treasurer was required to prepare his own statement, based upon the items required to be included. However, with the amendment of the Elections Code in 1955, the County Clerk has since been required on request to furnish each treasurer with the necessary forms for submitting his statement. The form of a "campaign statement" is generally described in 11503 of the California Elections Code. It refers to 11504 which enumerates what are called "lawful expenses. 11 These include disbursements for various categories and types of election activity. 11503 requires the committee treasurer to prepare an itemized statement in duplicate showing: -2- "(a) In detail all moneys paid, loaned, contributed, or otherwise furnished to the candidate or treasurer, or for use of the candidate or treasurer, directly or indirectly, in aid of the candidate's nomination or election. "(b) All money contributed, loaned, or expended by the candidate or treasurer, directly or indirectly by the candidate or treasurer or through any other person, in aid of the candidate's nomination or election. "(c) The names of all persons who paid, loaned, con- tributed, or otherwise furnished such moneys in aid of the candidate's nomination or election. "(d) The names of all persons to whom such moneys were contributed, loaned or paid. "(e) The specific nature of each item. "(f) The service performed and by whom any services were performed. "(g) The purpose for which the money was expended, contributed or loaned. " By 11560 the committee treasurer is required to verify the campaign statement. In the verification he must state that he has "used all reasonable diligence in its preparation, and that it is true and is as full and explicit as he is able to make it. " It will be noted that the Code requires that the statements show amounts received "in detail". It also requires that there be a complete listing of all of the contributors of the money received. This raises the question whether in listing the names of the contributors it is necessary to couple their names with the specific amounts which that par- ticular contributor conveyed to the candidate or his committee. The California law has been interpreted as to not to require such reporting. It is a strained result, but the present Governor of California when he was Attorney General issued such an opinion in 32 OP Attorney General 88. -3- It requires only that in the section of the form relating to the receipt of funds there be listed "in detail" all of the funds received by a given committee, and then a separate section requires that you list all of the names of the contri- butors. In practice then, candidates in California (since the Attorney General's opinion) have made a separate listing of the money received without reference to the contributor and then dropped to the next section and listed the donors without relating the amount of the contribution to the names. The question arises as to the date from which receipts and disburse- ments must be reported in the primary election. Although there is no case law in this point, practice has dictated that the filing requirements relate only to transactions subsequent to the actual filing by the candidate. The filing dates are March 7 - April 6. Thirty-five days after an election or primary a candidate and each treasurer is required to file this "campaign statement. 11 The gubernatorial candidate and the committees operating on behalf of such a candidate are required to file one copy of the campaign statement in the office of the Secretary of State and one additional copy with the Clerk of the County in which the candidate resides. With regard to the requirements of campaign contribution, in terms of amount, this problem is not specifically dealt with in the California Election Code. The philosophy of the California Code has been to force disclosure rather than attempt specific limitation. Who has duty to file campaign statement? A campaign statement must be filed by both the candidate and the -4- treasurer of each campaign committee. The candidate would be required to report personal receipts and expenditures made by him and also receipts and expenditures of a committee if he has knowledge of a committee's financial transactions (20 OPS Atty Gen 197). Every committee must appoint a treasurer to "receive and disburse all moneys contributed for campaign purposes, and keep a true account thereof, and shall in the same manner and on the same type of form as required of candidate, file a campaign statement" (Section 11530, Elections Code). Section 11565 provides that no officer shall issue any certificate of nomination or election to any person until his campaign statement has been filed. The prohibition to issue the certificate applies only if the candidate does not file a campaign statement. If a committee, supporting a candidate, does not appoint a treasurer nor file a campaign statement, the officer can not withhold the issuance of the certificate (32 OPS Atty Gen 88 (1958). Corporate Contributions Unlike many other states, California does not penalize corporate con- tributions for state offices. It is clear that an organization whose sole purpose is to support the election of one or more candidates for a state office in California can properly solicit and receive contributions from corporations organized under the law in the state of California or one of the other states of the union and make expenditures subject to the reservation that certain limited types of corporations are prohibited from making such a contribution or expenditure, For example, a national bank, a federally organized corporation, a government contractor, a registered holding company or a California licensee under a license granted by a state agency are not permitted to make political contributions for the election of a member of such a state agency. (12042) ADMINISTRATION Under the classification of State Headquarters Administration, two major categories have been combined -- that of headquarters management and the purchase and distribution of campaign materials. We have found these functions to dovetail and a smooth operation has been achieved. HEADQUARTERS MANAGEMENT With responsibility for the over-all administrative operations of our Headquarters, the following activities are under the supervision of the Administrative Director: Personnel In addition to the large and most effective Volunteer Staff, there is now a Clerical Staff of twelve. A great deal of time goes into the process of inter- viewing, employing and directing these staff members. They must be carefully selected and every effort is being made to employ persons who are not only capable and willing to work long hours, but who also have the loyalty and enthusiasm so vital to the progress of a successful campaign. Our present staff includes secretaries, stenographers, a switchboard operator, a receptionist, mail clerks and a mimeograph machine operator. Office Furniture & Equipment We have been fortunate in obtaining the bulk of our office equipment and furnish- ings on loan from various firms. However, as our staff expands, it is necessary to continually seek out other sources of such contributions, as well as to arrange for rental and purchase of those items which cannot be obtained gratis. In addi- tion, our telephone plant is constantly being enlarged and altered for more efficient operation. Expenditures Invoices for all expenditures come to the desk of the Administrative Director for review. These must be evaluated, broken down by category and processed for payment. CAMPAIGN MATERIALS Literature In production of literature, the Administrative Director works closely with the Director of Public Relations who, in turn, works with the advertising agency on copy and design. A number of items have been produced to date: a general (A-1) brochure, windshield stickers, bumper strips, two kinds of lapel tabs, and window cards. It is the responsibility of the Administrative Director to determine the most efficient and economical methods of production to be used, quantities needed, and to order materials accordingly. A great deal of follow-up work is required in reading proofs and being in frequent contact with printers, typographers, and the supply depot to insure delivery of materials on schedule and to maintain adequate inventory at all times. As materials are developed, a small "seed" supply is being shipped to each local committee, free of charge. Subsequent orders, however, must be purchased by each committee. Costs and detailed procedures for purchasing additional supplies are given in a memorandum which follows this presentation. Jewelry & Novelties Because of previous success achieved by volunteer groups in raising funds by the purchase and resale of jewelry and novelties, and because of the cumbersome record-keeping that would be required if the headquarters were to purchase and resell this merchandise through the regular campaign fund, this activity has been set up as a volunteer effort. Each group will buy and sell any items which they believe will meet with greatest acceptance. A number of such pieces have been selected, a list of these has been compiled, together with prices and suppliers, a copy of which is included at the end of this section. Mass Mailings To date, mailings have consisted mainly of letters to prospects and members of the "Statewide Committee, " News Bulletins, and the mimeographing and mailing of press releases. However, as the Field and Contact Divisions move into high gear, they will initiate a tremendous flow of mailings to various occupational and professional groups, civic groups, women's organizations, etc. In this program it will be the responsibility of the Administrative Director to again determine the most efficient and economical method of reproducing letters and enclosures, to order all printing, and to supervise the mechanics of addressing and mailing. Many of the county and community leaders have had a great deal of experience in all these areas. However, it should be stressed that, particularly in the fields of graphic arts and mailing procedures, very worthwhile savings can be effected by using the best process suited to each specific job. For this reason, any who may not have been previously involved with this phase of campaigning are urged to call upon the Administrative Director for assist- ance. AVS/bgg (A-2) Inter-Office Memorandum NIXON for GOVERNOR March 5, 1962 TO: COUNTY CAMPAIGN HEADQUARTERS FROM: A. V. Sammelman, State Headquarters SUBJECT: Campaign Materials In order to achieve the simplest, most economical method of purchase and distribution of campaign materials and to take full advantage of maximum quantity discounts even for small orders, the following procedure has been established: INITIAL SUPPLY An initial supply of materials will be sent to each County Headquarters as soon as I have received notice that the Headquarters has been established and have been notified of the correct shipping address. This supply, furnished without charge to the County, will represent, in percentage of Republican registration: 10% windshield stockers; 10% lapel tabs (5% each of two varieties); 2% brochures; 1% bumper strips; a few one-sheet posters and 1/2 cards. Some of these items may not be immediately available but they will be shipped as soon as possible. You will note that the bumper strip allotment is comparatively small; there is a reason for this. Bumper strips cost seven times as much as wind- shield stickers and we question that their value is that much greater. Therefore, we would like to encourage the use of windshield stickers as much as possible. FUTURE NEEDS After these materials have been shipped, all future needs should be obtained by sending an order, accompanied by check, to Allied Service Units, 5419 South Vermont Avenue, Los Angeles 37; make check payable to Allied Service Units. Costs, includ- ing packaging and mailing, are as follows: Brochures $ 12.75 per M Lapel tabs "State" $ 5.10 per M Windshield stickers 5.80 per M Lapel tabs "Nixon" 4.20 per M Bumper strips 38.50 per M Half cards (14"x22") 15.00 per C As new materials are developed, we will send on an initial supply, together with costs, for additional quantities. LETTERHEADS As County or Community Headquarters are opened, and only on specific request, we will furnish a set of negatives of the two-color art for letterheads which can be turned over to a local printer. This method is preferable to printing the letterheads in Los Angeles and having each community re-run them to add addresses and names, as the local printer can add this information to the blue negative, thus saving one press run. Local Chairmen should be alerted, however, to the fact that all printing must carry the union label. (A-3) Revised 3/28/62 NIXON JEWELRY PRICE LIST - AS NUMBERED ON DISPLAY AT STATE HEADQUARTERS 1. Circular Goldplated Fob Pin w/Cultured Pearl J. Freides Stationery Co. Supplier's Stock #N-4; 70¢ each (minimum - 10) 320 Fifth Ave., NYC 2. Circular Goldplated NIXON Pin; Supplier's J. Freides Stationery Co. Stock #N-13; 50¢ each (minimum - 10) 320 Fifth Ave; NYC 3. Round Sunburst Goldplated Pin; Waldman Button Co. Supplier's Stock #N-6925; 25¢ each 552 Seventh Ave., NYC 18 4. Circular Goldplated Sunburst Pin w/Cultured J. Freides Stationery Co. Pearl; Supplier's Stock #N-9 - 60¢ each 320 Fifth Avenue, NYC (minimum - 10) 5. Gold Car Key; (may be cut to fit all domestic Lacquer Graph, Inc. cars) 60¢ each. Gold Keychain; 60¢ each Attn: L. Mann - RA 3-2321 or - RI 7-0555 317 N. 21st St., Montebello 6. Script Gold Pin; Supplier's Stock #N-613; Waldman Button Co. 13¢ each 552 Seventh Ave., NYC 18 7. NIXON Goldplated Pin; Supplier's Stock #N-12; J. Freides Stationery Co. 18¢ each 320 Fifth Ave., NYC 8. "N" Gold Pin; 12¢ each Entenmann & Son, Mr. Rovin (in lots of 10 - minimum) 146 W. 18th St., L.A. RI 9-1215 9. NIXON Lapel Pin; Supplier's Stock #N-600; Waldman Button Co. 8¢ each 552 Seventh Ave., NYC 18 10. Gold Key Ring, 75¢ each Darcy Specialties Co., Inc. (minimum 1 Doz.) 1917 Westwood Blvd., L.A. 25 11. Pearl Bracelet, gilded letters Darcy Specialties Co., Inc. spell NIXON; 75¢ each (minimum - 1 Doz.) 1917 Westwood Blvd., L.A. 25 12. Gold & Pearl Bracelet; gilded letters Darcy Specialties Co., Inc. spell NIXON; 75¢ each (minimum - 1 Doz.) 1917 Westwood Blvd., L.A. 25 13. Sunburst Gold & Pearl Bracelet; Waldman Button Co. Supplier's Stock #N-6001; 35¢ each 552 Seventh Avenue, NYC 18 14. Sunburst Gold Bracelet; Supplier's Stock Waldman Button Co. #N-6900; 35¢ each 552 Seventh Ave., NYC 18 15. Circular Goldplated Pearl Bracelet; J. Freides Stationery Co. Supplier's Stock #N-14; 50¢ each 320 Fifth Ave., NYC 18 (A-4) 16. NIXON - California Pin - 15¢ each Entenmann & Son - Mr. Rovin (in lots of 10M) 146 W. 13th St., L. .A. RI 9-1215 17. 1-1/2" Square Flasher Pin - 10-1/2¢ each Associated Advertising Specialties 3207 W. Jackson Blvd., Muncie, Ind. 18. Goldplated Tie Bar; Supplier's Stock #N-5; J. Freides Stationery Co. 25¢ each (minimum - 20) 320 Fifth Avenue; NYC 19. Key Chain - Loose gilded letters Darcy Specialties Co., Inc. spell NIXON; 75¢ each. (minim - 1 Doz.) 1917 Westwood Blvd., L.A. 25 20. Plastic Car Aerial pennants; Wesley Case $15. 00 per hundred in lots of 1,000 402 Goodland Place, No. Hollywood 21. Pearl Necklace - Loose gilded letters Darcy Specialties Co., Inc. spell NIXON; Adult size; 75¢ each 1917 Westwood Blvd., L.A. 25 (minimum - 1 Doz.) 22. Pearl Necklace - Loose gilded letters Darcy Specialties Co., Inc. spell NIXON; Child size; 75¢ each 1917 Westwood Blvd. , L.A. 25 (minimum - 1 Doz.) 23. Gold Chain Necklace; 75¢ each Darcy Specialties Co., Inc. (minimum - 1 Doz.) 1917 Westwood Blvd., L.A. 25 24. Jeweled Rhinestone NIXON Pin; Waldman Button Co. Supplier's Stock #N-619; 25¢ each 552 Seventh Ave., NYC 18 25. NIXON - California Pin; 15¢ each Entenmann & Son - Mr. Rovin (in lots of 10M) 146 W. 18th St., L.A. RI 9-1215 26. Goldplated NIXON Pearl Bracelet; J. Freides Stationery Co. Supplier's Stock #N-14; 50¢ each 320 5th Ave., NYC (minimum 10 pcs.) 27. 1-1/2" Flasher Round Pin Dimensional Research Corp. (California); 22¢ each 149 Starlite Street South San Francisco, Calif. 28. 3" Flasher Round Pin; Dimensional Research Corp. (I'm for Nixon); 32¢ each 149 Starlite Street South San Francisco, Calif. 29. Gold Sunburst Key Chain; Waldman Button Co. Supplier's Stock #NKR-655; 25¢ each 552 Seventh Ave., NYC 18 (A-5) ORGANIZATION The Nixon for Governor Campaign has two phases. Phase I, which will end on March 31st, has been primarily concerned with the fundamental organization of the campaign structure and the formulating of plans and programs. Phase II, which will continue through the General Election on November 6th, will be concerned with the implementation of such plans and programs by the established organization. The campaign will be operated on a North-South basis with a steering committee established to coordinate the statewide effort. Campaign and finance chairmen have been chosen and appointed for the Northern and Southern California Divisions and are responsible for the effectiveness of the campaign effort in their respective areas. A copy of the Southern California organization chart which next appears in this section is followed by a roster of volunteer and staff personnel. Summary statements describing the various programs of each staff activity have been prepared and are to be found under appropriate tab headings. Supplemental material will be provided from time to time and should be placed in the binder when received. This will insure a central reference source for basic campaign policy and informational statements and, as such, will be of value. There is no need to relate here the stake that all Californians have in the outcome of this campaign. Our State, soon to be first in the Nation in population, must have decisive, courageous and constructive leadership worthy of its heritage and its promise. To insure that we obtain such leadership in the person of Dick Nixon is the job of all who participate in this campaign effort. (0-1) Southern California Nixon for Governor Campaign Organization RICHARD M. NIXON Counsel Director of ROBERT H. FINCH Candidate's Public Relations 315 West 9th St -Suite 717 Staff CHARLES FARRINGTON,JR Los Angeles 3908 Wilshire Blvd. Los Angeles 5 Director of MA 0-1160 Res:213-FR 8-5788 DU5-9161 Res: GR8-7425 Special Projects Southern California CAROL ARTH Wilshire Blvd., Los Angeles 5 Campaign DU 5-9923 Res DU 5-7889 Southern California Finance Chairman Administrative Southern California MAURICE H. STANS Policy Board Campaign Manager Executive Director Director Assistant to the Chairman H. R. HALDEMAN HERBERT W. KALMBACH (Mrs.) A.V. SAMMELMAN Finance Committee LOUIS QUINN 3908 Wilshire Blvd. Los Angeless 3908 Wilshire Blvd, Los Angeles 5 3908 Wilshire Blvd. Los Angeles 5 609 Grand Ave. Rm 415 DU5-9161 Res: GL4-5217 DU 5-9161 Res: OR 3-5707 DU5-9161 Res CH5-4108 Director of Los Angeles MA 7-2486 Party Liaison Southern California YVONNE SMITH Campaign Chairman Director of 3908 Wilshire Blvd., Los Angeles DU 5-9161 Res: DU 5-7976 HAROLD C. McCLELLAN Nixon for Governor Northern California Research Southern California 620 LaMar, Los Angeles 31 CA 2-5111 Res: SY 3-4959 Schedule Campaign Manager HOUSTON I FLOURNOY State wide Campaign Committee Committee WILLIAM B. SPENCER 315 9th St. Rm. Angeles Committee MA 3-6227 Res: 6-6468 525 Market St., San Francisco Contact DO 2-5576 Res: DU 8-8024 Director DANIEL C. WATERS Director of 3908 Wilshire Blvd Los Angeles Field Operations DU5 9161 Res:499-1311 JOHN R. KALMBACH 3908 Wilshire Bivd.,Los Angeles 5 DU 5-9161 Res: DU 5-9956 Southern California Southern California Southern California Southern California Southern California Vice Chairman Vice Chairman Vice Chairman Vice Chairman Vice Chairman ROBERT L MINCKLER (Mrs.) VALLEY M. KNUDSEN STEVE BROIDY CRISPUS A. WRIGHT JOHN H. HARRIMAN Rm 831, 612 S. Flower, Los Angeles 3034 Edgewick Rd., Glendale 4376 Sunset. Los Angeles 27 9025 Wilshire Blvd. Beverly Hills 215 West 6th St, Los Angeles 14 MA B-3566 Res. SY 3-1968 DU 5-9161 Res: CI-1-9383 NO 2-9181 BR 2-0419 Res: DU 2-1311 MA B-0211 Res. WE 3-6790 San Diego County Orange County Los Angeles County Ventura County Santa Barbara County San Luis Obispo County Chairman Chairman Campaign Chairman Campaign Chairman Chairman Campaign Chairman ADM. LESLIE E. GEHRES WALTER R. SCHMID E. TALBOT CALLISTER ROBERT D. NESEN CLAUDE MORTER MRS. WARREN A. SINSHEIMER USN (Ret'd) 1179 Fifth Ave 1905 North Main St. Santa Ana 611 Wilshire Blvd, Los Angeles 17 P.O. Box 1312, Oxnard P.O. Drawer A. Santa Barbara 1792 Conejo. San Luis Obispo San Diegol,BE 2-7311 x65 Res H0 6:3567 KI 7-8418 Res: LE 9-2960 MA 5-5731 Res SY 9-8155 HU 3-2258 Res: HU 2-4446 W0 5-5271 Res: WO5-2523 3-1600 Res: 3-2468 Imperial County Riverside County San Bernardino County Kern County Inyo County Chairman Chairman Chairman Campaign Chairman Chairman JOSEPH J. ANDERHOLT GEORGE READE, JR. JAMES A. SMITH DONALD A. BELL West 9th St., Holtville 3633 Market St., Riverside 347 Court St., San Bernardino Box 441. Independence FL 6-1081 Res: FL 6-1604 OV 3-3460 Res. DV3-1466 TU 9-9487 Res: PY 2-1205 5131 Res: 5471 NIXON FOR GOVERNOR CAMPAIGN ROSTER NORTHERN CALIFORNIA Northern California Campaign Chairman: Andrew Downey Orrick 405 Montgomery Street San Francisco 4, Calif. Telephone: Ofc: EX 2-1120 Res: WE 1-7684 Northern California Finance Co-Chairmen: Arthur J. Dolan Blythe & Co. 235 Montgomery Street San Francisco, Calif. Telephone: Ofc: DO 2-8000 Paul L. Davies P. O. Box 760 San Jose, Calif. Telephone: Ofc: CY 4-8124 Northern California Campaign Vice Chairman: Ruth N. Watson 607 San Luis Road Berkeley 7, Calif. Telephone: Ofc: DO 2-5516 Res: LA 4-4431 Northern California Area Chairmen: AREA I - NORTHERN COUNTIES (Siskiyou, Tehama, Shasta, Modoc, Trinity, Lassen) AREA IIA - NORTHERN SIERRA COUNTIES (Butte, Plumas, Sierra, Nevada) Carl E. Bash, Chairman 5893 Pine View Drive Paradise, California Telephone: OW 1-3379 AREA IIB - SOUTHERN SIERRA COUNTIES (Placer, El Dorado, Amador, Calaveras, Toulumne, Mariposa, Mono) Marvin Shupe, Chairman Box 52 Hathaway Pines, California Telephone: PA 8-3252 AREA III - UPPER VALLEY COUNTIES (Glenn, Colusa, Sutter, Yuba, Yolo, Solano) Robert Power, Chairman 322 Nut Tree Road Vacaville, California Telephone: HI 8-6411 AREA IV - NORTH COASTAL COUNTIES (Humboldt, Lake, Marin, Mendocino, Sonoma, Napa, Del Norte) Russ Clarke, Chairman 245 E. Standley Street Ukiah, California Telephone: HO 2-2901 AREA V - ALAMEDA-CONTRA COSTA COUNTIES (Alameda, Contra Costa) Richard Smith, Chairman City Transfer & Storage Co. 430 Main Street San Francisco, California Telephone: YU 2-6000 AREA VI - SAN FRANCISCO COUNTY (San Francisco) Al Derre, Chairman Crocker-Anglo Bank 1 Sansome Street San Francisco, California Telephone: YU 2-8000 AREA VII - SOUTH COASTAL COUNTIES (San Mateo, Santa Clara, Santa Cruz, Monterey, San Benito) George Tomlinson, Chairman P. O. Drawer 5185 Carmel, California Telephone: MA 4-6456 AREA VIII - SACRAMENTO, SAN JOAQUIN, STANISLAUS COUNTIES (Sacramento, San Joaquin, Stanislaus) George W. G. Smith P. O. Box 205 Courtland, California Telephone: SP 5-2706 AREA IX - CENTRAL VALLEY COUNTIES (Madera, Fresno, Merced, Kings, Tulare) Melville Willson P. O. Box 1168 Fresno 15, California Telephone: AD 3-3177 STAFF HEADQUARTERS 525 Market Street, Rm. 619 San Francisco, California DOuglas 2-5576 Northern California Campaign Manager - William M. Spencer Northern California Asst. Campaign Manager - Jean M. Dewey Executive Secretary - Helen Gale NIXON FOR GOVERNOR CAMPAIGN ROSTER SOUTHERN CALIFORNIA Southern California Campaign Chairman: H. C. "Chad" McClellan P. O. Box 2176, Terminal Annex Los Angeles 54, California Telephone: Ofc: CA 2-5111 Res: SY 3-4959 Southern California Finance Chairman: Maurice H. Stans Western Bancorporation 600 South Spring Street Los Angeles 14, California Telephone: Ofc: MA 7-7981 Southern California Campaign Vice Chairmen: Steve Broidy Allied Artists Pictures Corp. 4376 Sunset Drive Hollywood 27, California Telephone: Ofc: NO 2-9181 John H. Harriman 245 South Plymouth Blvd. Los Angeles 4, California Telephone: Ofc: MA 8-0211 Res: WE 3-6790 (Mrs.) Valley M. Knudsen 3034 Edgewick Road Glendale 6, California Telephone: Ofc: DU 5-9161 Res: CI 1-9383 Robert L. Minckler Mobil Building, Rm. 831 612 South Flower Street Los Angeles 17, Calif. Telephone: Ofc: MA 8-3566 Res: SY 3-1968 Crispus A. Wright Attorney at Law 9025 Wilshire Blvd. Beverly Hills, Calif. Telephone: Ofc: BR 2-0419 Res: RE 1-5778 STATE HEADQUARTERS 3908 Wilshire Blvd. Los Angeles 5, Calif. DUnkirk 5-9161 Campaign Manager - H. R. Haldeman Executive Director - Herbert W. Kalmbach Public Relations Director - Charles Farrington, Jr. Field Operations Director - John R. Kalmbach Contact Division Director - Daniel C. Waters Special Projects Director - Carol R. Arth Party Liaison Director - Yvonne Smith Administrative Director - Mrs. A.V. Sammelman COAST FEDERAL BUILDING 9th & Hill Streets, Rm. 821 Los Angeles 15, California MAdison 3-6227 Research Director - Houston Flournoy Administrative Assistant - Sophie Telfer Campaign Counsel - Robert H. Finch NATIONAL OIL BUILDING 609 South Grand Avenue, Rm. 414 Los Angeles, California MAdison 7-2486 Asst. to the Southern California Finance Chairman - Louis Quinn Alameda County Campaign Chairman (Northern California) Bob McKeen 405 - 14th Street Oakland, Calif. Telephone: Ofc: GL 2-1682 Staff Bill Beaumont Oakland Nixon H. Q. 1759 Broadway Oakland, Calif. Telephone: Ofc: TE 5-8100 Area V Chairman Richard Smith City Transfer & Storage Co. 430 Main Street San Francisco, Calif. Telephone: Ofc: YU 2-6000 ALAMEDA COUNTY Alpine County Campaign Chairman (Northern California) Stuart P. Merrill Markleeville, Calif. Telephone: Ofc: 363 Area IIB Chairman Marvin Shupe Box 52 Hathaway Pines, Calif. Telephone: Ofc: PA 8-3252 ALPINE COUNTY Amador County Campaign Chairman (Northern California) Mrs. Beverly P. Rauh P. O. Box 361 Sutter Creek, Calif. Telephone: Ofc: CO 7-5278 Area IIB Chairman Marvin Shupe Box 52 Hathaway Pines, Calif. Telephone: Ofc: PA 8-3252 AMADOR COUNTY Butte County Campaign Chairman (Northern California) C. Keith Lyde 2765 Center Oroville, Calif. Telephone: Ofc: LE 3-5370 Res: LE 3-4231 Gilbert F. Jones - Co-Chairman 173 E. 4th Street Chico, Calif. Telephone: Ofc: FI 3-3581 Area Chairman (IIA) Carl E. Bash 5893 Pine View Drive Paradise, Calif. Telephone: OW 1-3379 BUTTE COUNTY Calaveras County Campaign Chairman (Northern California) Area IIB Chairman Marvin Shupe Box 52 Hathaway Pines, Calif. Telephone: Ofc: PA 8-3252 CALAVERAS COUNTY Colusa County Campaign Chairman (Northern California) George Lodi P. O. Box 367 Arbuckle, Calif. Telephone: Ofc: GE 7-2240 Area III Chairman Robert Power 322 Nut Tree Road Vacaville, Calif. Telephone: Ofc: HI 8-6411 COLUSA COUNTY Contra Costa County Campaign Co-Chairman (Northern California) Ralph Hill 1259 Brighton Albany, Calif. Telephone: Ofc: LA 5-1000 Mrs. Ruth Jacobus 8 Sol Bree Way Orinda, Calif. Telephone: Ofc: CL 4-3567 Area V Chairman Richard Smith City Transfer & Storage Co. 430 Main Street San Francisco, Calif. Telephone: Ofc: YU 2-6000 CONTRA COSTA COUNTY Del Norte County Campaign Co-Chairmen (Northern California) H. S. Crawford 1566 Gainard St. Crescent City, Calif. Telephone: Ofc: IN 4-5613 Keller Ellis, D.D.S. 678 Taylor St. Crescent City, Calif. Telephone: Ofc: IN 4-5113 Area IV Chairman Russ Clarke 245 E. Standley Street Ukiah, Calif. Telephone: Ofc: HO 2-2901 DEL NORTE COUNTY El Dorado County Campaign Chairman (Northern California) Swift Berry 115 Canal Street Placerville, Calif. Telephone: Ofc: NA 2-2056 Area IIB Chairman Marvin Shupe Box 52 Hathaway Pines, Calif. Telephone: Ofc: PA 8-3252 EL DORADO COUNTY Fresno County Campaign Chairman (Northern California) Donald Franson 1202 Guarantee Savings Bldg. Fresno 21, Calif. Telephone: Ofc: 233-1761 Area IX Chairman Melville Willson P. O. Box 1168 Fresno 15, Calif. Telephone: Ofc: AD 3-3177 FRESNO COUNTY Glenn County Campaign Chairman (Northern California) Chester W. Walker P. O. Box 86 Hamilton City, Calif. Telephone: Ofc: 2181 (Hamilton City) Area III Chairman Robert Power 322 Nut Tree Road Vacaville, Calif. Telephone: Ofc: HI 8-6411 GLENN COUNTY Humboldt County Campaign Chairman (Northern California) Clayton R. Janssen P. O. Box 106 Eureka, Calif. Telephone: Ofc: HI 2-2927 Area IV Chairman Russ Clarke 245 E. Standley Street Ukiah, Calif. Telephone: Ofc: Ho 2-2901 HUMBOLDT COUNTY Imperial County Campaign Chairman (Southern California) Mr. Joseph J. Anderholt West 9th Holtville, Calif. Telephone: Ofc: FL 6-1081 Res: FL 6-1604 IMPERIAL COUNTY Inyo County Campaign Chairman (Southern California) Mr. Donald L. Bell Inyo County Recorder, Treasurer and Tax Collector Independence, Calif. Telephone: Ofc: 5131 Res: 5471 INYO COUNTY Lake County Campaign Chairman (Northern California) Ed Robey P. O. Box 1227 Clearlake Highlands, Calif. Telephone: Ofc: WY 4-6624 Area IV Chairman Russ Clarke 245 E. Standley Street Ukiah, Calif. Telephone: Ho 2-2901 LAKE COUNTY Lassen County Campaign Co-Chairmen (Northern California) Dr. Kenneth Korver 50 N. Roop Susanville, Calif. Telephone: Ofc: 257-4220 Arthur Anderson 125 S. Lassen St. Susanville, Calif. Telephone: Ofc: 257-4161 LASSEN COUNTY SOUTHERN CALIFORNIA COUNTIES Los Angeles County Campaign Chairman (Southern California) Mr. E. Talbot Callister Attorney at Law 611 Wilshire Blvd., 4th Floor Los Angeles 17, California Telephone: Ofc: MA 5-5731 Res: SY 9-8155 Los Angeles County Campaign Finance Chairman Maurice H. Stans Western Bancorporation 600 South Spring Street Los Angeles 14, Calif. Telephone: Ofc: MA 7-7981 LOS ANGELES COUNTY Marin County Campaign Co-Chairmen (Northern California) Ed Grundstrom P. O. Box 26 Novato, Calif. Telephone: Ofc: TW 2-5440 Bill Bagley Albert Bldg. , San Rafael, Calif. Telephone: Ofc: GL 4-6808 Area IV Chairman Russ Clarke 245 E. Standley Street Ukiah, Calif. Telephone: Ofc: HO 2-2901 MARIN COUNTY Mariposa County Campaign Chairman (Northern California) Tom McSwain Mariposa, Calif. Area II B Chairman Marvin Shupe Box 52 Hathaway Pines, Calif. Telephone: Ofc: PA 8-3252 MARIPOSA COUNTY Mendocino County Campaign Chairman (Northern California W.K. (Bill) Williams 1344 Rose Avenue Ukiah, Calif. Telephone: Ofc: Ho 2-8621 Res: Ho 2-2083 Area IV Chairman Russ Clarke 245 E. Standley Street Ukiah, Calif. Telephone: Ofc: Ho 2-2901 MENDOCINO COUNTY Merced County Campaign Chairman (Northern California) Dwight M. Ewing, Jr. 6552 E. Mariposa Way Merced, Calif. Telephone: Ofc: RA 2-6283 Res: RA 2-2231 Area IX Chairman Melville Willson P. O. Box 1168 Fresno 15, Calif. Telephone: Ofc: AD 3-3177 Modoc County Campaign Chairman (Northern California) Brunel Christenson Likely, Calif. Telephone: Ofc: 2182 (Likely) MODOC COUNTY Mono County Campaign Chairman (Northern California) George C. DeLury, Jr. 8252 Courthouse Bridgeport Telephone: Ofc: 8281 Area II B Chairman Marvin Shupe Box 52 Hathaway Pines, Calif. Telephone: Ofc: PA 8-3252 MONO COUNTY Orange County Campaign Chairman (Southern California) Mr. Walter Schmid Orange County Nixon Headquarters 1905 North Main Street Santa Ana, California Telephone: Ofc: KI 7-8418 Res: LE 9-2960 Bus. Ofc: JE 7-1467 Orange County Finance Co-Chairmen Dr. Arnold O. Beckman, Chairman Beckman Instruments, Inc. 2500 Harbor Boulevard Fullerton, California Telephone: Ofc: TR 1-4848 Res: OR 3-7487 Mr. John MacLeod, President Macco Corporation 7844 Rosecrans Avenue Paramount, California Telephone: Ofc: OR 3-4220 or NE 6-1261 Res: OR 3-2459 ORANGE COUNTY

Document source description

This file contains: Operation "VIM" (Votes, Interest, and Money) Finance Committee report for Nixon for Governor campaign. 6 pages. [Report], n.d. From Finch, Bell, Duitsman & Jekel, Attorneys at Law, Los Angeles, Ca.; re: statutory requirements affecting the reporting and filing of campaign statements in the California Gubernatorial Campaign. 4 pages. [Memo], 3/1/1962 Report on "Administration" - headquarters management and purchase and distribution of campaign (1962 Nixon for Governor campaign) materials. 2 pages. [Report], n.d. Nixon for Governor Inter-Office Memo; To: County Campaign Headquarters, From: A.V. Sammelman, State Headquarters, Subject: Campaign Materials. 1 page. [Memo], 3/5/1962 Nixon Jewelry - Price list - as numbered on display at State Headquarters. 2 pages. [Other Document], 3/28/1962 Nixon for Governor Campaign Organization materials, including rosters of campaign chairmen. 33 pages total. 1 oversized page not scanned. [Other Document], n.d.

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    "ocrText": "Richard Nixon Presidential Library\nWhite House Special Files Collection\nFolder List\nBox Number\nFolder Number\nDocument Date\nDocument Type\nDocument Description\n64\n14\nn.d.\nReport\nOperation \"VIM\" (Votes, Interest, and\nMoney) Finance Committee report for Nixon\nfor Governor campaign. 6 pages.\n64\n14\n03/01/1962\nMemo\nFrom Finch, Bell, Duitsman & Jekel,\nAttorneys at Law, Los Angeles, Ca.; re:\nstatutory requirements affecting the reporting\nand filing of campaign statements in the\nCalifornia Gubernatorial Campaign. 4 pages.\n64\n14\nn.d.\nReport\nReport on \"Administration\" - headquarters\nmanagement and purchase and distribution of\ncampaign (1962 Nixon for Governor\ncampaign) materials. 2 pages.\n64\n14\n03/05/1962\nMemo\nNixon for Governor Inter-Office Memo; To:\nCounty Campaign Headquarters, From: A.V.\nSammelman, State Headquarters, Subject:\nCampaign Materials. 1 page.\n64\n14\n03/28/1962\nOther Document\nNixon Jewelry - Price list - as numbered on\ndisplay at State Headquarters. 2 pages.\n64\n14\nn.d.\nOther Document\nNixon for Governor Campaign Organization\nmaterials, including rosters of campaign\nchairmen. 33 pages total. 1 oversized page\nnot scanned.\nMonday, October 01, 2007\nPage 1 of 1\nFINANCE\nOPERATION \"V I M\"\nThe Finance Committee in all 11 Southern California Counties is fortunate\nto have enlisted a group of able leaders experienced in political fund-raising.\nHowever, in the interest of effective coordination, it seems worthwhile to restate\na few basic principles and policies, and to outline several new approaches that will\nbe pioneered in this Nixon for Governor campaign. If we begin by thinking together,\nit will help insure we are working closely together for ultimate victory in November.\nTiming\nNext to money, the most scarce commodity in the entire campaign is time:\nJune 5 is only two months and five days away from the date of our Campaign Leader-\nship Seminar. During this period we must raise our funds and expend them wisely\nto the end that Dick Nixon will make a strong showing among Republicans in the\nprimary and get his message over to enough Democrats to build a vigorous cadre of\nsupporters for the general election.\nIt is extremely vital that the campaign funds be raised early enough for\nwise programming and budgeting. Every dollar raised in April is worth two dollars\nafter May 15\n.....\nThe challenge confronting our Finance Committee is clear.\nThere is no such thing as \"instant money.\" We must organize as fast as humanly\npossible.\n\"V i m (n) energy, force, vigor\"\nIn years gone by Republicans have not always taken maximum advantage of\nthe dynamics of fund-raising. We have sometimes overlooked the fact that voter\ninterest follows dollars. In this campaign it is our ambition to capitalize on this\nprinciple and perhaps set new standards for successful and effective political fund-\nraising.\nOur goal is to broaden the base of support with a three-point program\ncalled \"V I M'':\nVotes\nInterest\nMoney\nThis program will not only raise more money, which we need, but will also\nstimulate greater vitality and activity which, in turn, means votes for our candidate.\n(F-1)\nReliable polls reveal that Californians are ready to support their candidate\nwith dollars. By giving Republican voters this opportunity the entire campaign will\ntake on new \"vim\" and our candidate will reflect the image which our party's founders\nintended: \"of the people, by the people and for the people.\"\nCommittee Responsibility\nIn our VIM program the responsibilities of each County Finance Committee\nare threefold:\n1. Preparing a budget\n2. Raising funds\n3. Keeping records\nNaturally, a key member of each Finance Committee is the Treasurer who\nshould be among the first appointments.\nBudgeting\nThree principle areas are involved in each County budget: necessary county-\nwide expenses, \"seed money\" to launch community headquarters (whose operations\nshould become self-sustaining), and a proportionate cost distribution of state-wide\ncampaign expenses.\nIn each of these areas there are tangible items which compose the typical\nbudget:\nHeadquarters rental\n)\n\"Gifts in kind\" will\nFurniture. Equipment and Supplies\n)\nhelp underwrite\nPostage\n)\nthese items\nTelephone and utilities\nLiterature, buttons, etc.\nSpecial events (displays, p.a. systems, etc.)\nPublicity, photos, advertising*\nMiscellaneous\n*State headquarters staff (with advertising agency counsel) has\nprojected radio, television and newspaper advertising, and\nbillboard requirements in every community on the basis of\nvoter registration. Each County's proportionate contribution\ntoward these expenses will be channeled back into the various\ncommunities of Southern California in the form of a coordinated\nadvertising program. County committees are urged to clear any\nand all other advertising items with State Headquarters. Caution\n(F-2)\nshould also be exercised about expenditures to persons representing\nthemselves as \"controlling\" voting blocs. Paid \"advocates\" can\nseldom \"deliver\" blocs of votes Obviously, in all campaign matters,\nmoney which is not spent does not have to be raised, so economy is\nimportant.\nFinal budget figures represent a compromise between the basic necessities\n(perhaps in \"A\" budget), the ideal program (a \"B\" budget) and a realistic estimate\nof income from contributions. The more activities on a self-supporting basis and\nthe broader the fund-raising base, the more financial income (and voter interest)\nwill be realized.\nBased on the \"cash in advance\" requirements for advertising, your \"target\ndates\" for transmitting your county's proportion of state-wide expense to the Southern\nCalifornia Finance Committee should be:\nApril 20\n-\n50 per cent\nMay 4\n-\n50 per cent\nStrictly speaking, your county budget should cover the primary campaign\nthrough June 5. As a practical matter, it will be highly desirable to raise enough\nfunds to maintain anticipated organization activity through the summer period prior\nto the launching of your second phase to finance general election expenses in the fall.\nAdvance Gifts\nExperience demonstrates that more than 90% of funds raised in all cam-\npaigns are realized from less than 10% of the prospects. Thus, the Advance Gifts\nphase of your drive is worthy of special attention.\nIn \"Operation VIM\" it is strongly urged that you organize a County-wide\nAdvance Gifts section of your Finance Committee. There should be a minimum of\none (1) prospect per thousand (1, 000) Republicans falling into either one of two\ncategories based on estimated capacity to support Dick Nixon's campaign:\nLeadership Gifts - $ 1, 000 up\nSpecial Gifts - - - $ 250 to $999\nThe success of your fund-raising will depend upon good prospect building,\nthoughtful evaluation of potentials and the enlistment of top leadership with \"the\npower to ask\" of those who have \"the power to give.\"\nIt is realistic to expect that results of these solicitations will be sufficient\nto underwrite County-wide expenses, your County's proportion of the State-wide cost\ndistribution and enough \"seed money\" to get local headquarters into fund-raising\noperations to sustain themselves.\n******\n(F-3)\nMaurice H. Stans, Southern California Finance Committee Chairman,\nis willing to make personal visits into the Counties to participate in as many\nAdvance Gifts programs as his schedule will accommodate. As Director of the\nBudget Bureau and Deputy Postmaster General of the United States under President\nEisenhower, he served for more than five years with Dick in Washington. His first-\nhand knowledge of former Vice President Nixon's character and ability, and his\ndedication to the success of this campaign, can inspire and enthuse your committee\nand prospective contributors. Also, if you think it would be helpful, Chairman Stans\nwill write personal cultivation (or \"softening up\") letters to each of your Advance\nGifts prospects. A sample is appended to this section of your manual. For this\npurpose, your prospect list should be sent to Southern California Finance Committee\nHeadquarters\nLouis Quinn, Assistant to the Chairman, is available in the\nFinance Office to cooperate with local committees.\nCommunity Campaigns\nCounty Finance Chairmen are urged to stimulate and encourage broadscale\nfund-raising in their various local communities. Details of suggested activities\nappear in the Finance Section of the Nixon for Governor \"Community Organization\nHandbooks. \"\nHere are the key programs deserving of your attention and follow-through:\nA.\nA smaller-scale special gifts campaign (three prospective\ndonors of $25 to $249 per thousand Republicans -- presumably\nyour County-wide solicitation covered the larger potentials).\nB.\nA complete membership solicitation of every registered\nRepublican for modest contributions of money and interest\n(by telephone or house-to-house).\nCounty Finance Chairmen can help put newvim into these activities. Also,\nyou can make a valuable contribution to the effectiveness of these programs by urging\nlocal community chairmen to send State Headquarters lists of their members who\nshould receive the \"Nixon Newsletter\" and lists of $100 and over contributors for\nspecial recognition from Dick and Chairman Stans. See the \"Community Organization\nHandbook\" for details of where information is to be sent.\nPolitical Liaison\nA secondary benefit of the VIM program is that in the process of Advance\nGifts solicitation of major prospects (who are also usually opinion leaders) and the\nevery-voter canvass, areas of political strength and weakness are pin-pointed.\nCommunication of such information to County Chairmen will be helpful in planning\npolitical strategy and tactics. Close local liaison is urged.\n(F-4)\nRecord Keeping\nAs in any business, it is essential to keep track of every cent that comes\nin and every cent that goes out. Because of the temporary and voluntary nature\nof the Nixon Campaign Committees, special care must be taken to set up well-\ndefined record keeping procedures.\nHere are some of the responsibilities of the Finance Committee:\n1.\nOpen a special bank account in the name of your Nixon\norganization.\n2.\nMake certain every contributor promptly receives a\nreceipt showing name, amount and date of contributions.\n3.\nConsult your Committee's legal advisor regarding\nrequirements for reporting income and expenditures.\nFor guidance, see the legal opinions in the Finance\nSection of the \"Community Organization Handbook. \"\n4.\nBe prepared to pay in advance or on delivery for political\nadvertising, printing, etc. Suppliers generally do not\nextend credit to political campaign organizations.\nKey Addresses\nState Headquarters\n3908 Wilshire Boulevard\nLos Angeles 5, California\nDUnkirk 5-9161\nSouthern California Finance Committee\nRoom #414 - 609 South Grand Avenue\nLos Angeles 17, California\nMAdison 7-2486\nLouis Quinn\nAssistant to the Chairman\n(F-5)\nSAMPLE CULTIVATION LETTER\nFor the good of California's future -- in fact, the future of\nthe Republican party -- I am convinced that we must elect Dick Nixon\nour next governor.\nBased on more than five years' close experience with Dick in\nWashington, I believe he is admirably qualified to govern our nation's\n#1 state: He is a man of fine character and possesses the ability to\nmake incisive judgments which are the marks of a great leader and\nable administrator.\nAppreciating the personal sacrifice involved, Dick has agreed\nto campaign for Governor and, when elected, to assume the heavy\nburdens imposed by this office. Certainly those of us who share his\nphilosophy of sound government owe Dick our all-out backing.\nI would urge you, as one of Southern California's civic leaders,\nto give Dick Nixon your 100% commitment: Vote for him\nBe active\nin persuading your friends and associates to do likewise And, please\ngive some thought to the fact that \"free elections\" are not without sub-\nstantial cost. In these times, especially opposing an incumbent of the\nmajority party, our candidate needs generous financial assistance to\nmount a successful campaign.\nIn Dick's behalf, I want to thank you in advance for your support.\nWorking together, we can insure that Nixon will be California's next\ngovernor.\nSincerely yours,\nMaurice H. Stans\nEnclosure (1)\n(F-6)\nFINCH, BELL, DUITSMAN 8 JEKEL\nROBERT H. FINCH\nATTORNEYS AT LAW\nFRANK DE MARCO, JR.\nARTHUR S. BELL,JR.\nOF COUNSEL\n315 WEST 9TH STREET, SUITE 717\nROGER G. DUITSMAN\nWILLIAM D. JEKEL\nLOS ANGELES 15, CALIFORNIA\nWOODLAND HILLS OFFICE\nDIAMOND 7-3611\nRODNEY A. SWARTZ\nMADISON 0-1160\nINGLEWOOD OFFICE\nPHYLLIS MARGULIS\nOREGON 8-5488\nWILLIAM W. STOVER\nMarch 1, 1962\nMEMORANDUM\nRe:\nStatutory requirements affecting the reporting and filing\nof campaign statements in the California Gubernatorial\nCampaign\nIn General\nThe purpose of this memorandum is to broadly discuss the legal\naspects of reporting and filing statements affecting the California Gubernatorial\ncampaign. It is suggested that each filing committee have competent counsel\nassist in the preparation of appropriate forms.\nCalifornia Statutes\nIn brief, all candidates and the treasurer of each campaign committee\nmust file a campaign statement for both the primary and the final election within\n35 days after the day of each election. Official forms have now been made avail-\nable and are sent to the candidates (not committees) within 3 days after each\nelection. Formerly, a committee treasurer was required to prepare his own\nstatement, based upon the items required to be included. However, with the\namendment of the Elections Code in 1955, the County Clerk has since been\nrequired on request to furnish each treasurer with the necessary forms for\nsubmitting his statement.\nThe form of a \"campaign statement\" is generally described in 11503\nof the California Elections Code. It refers to 11504 which enumerates what are\ncalled \"lawful expenses. 11 These include disbursements for various categories\nand types of election activity. 11503 requires the committee treasurer to prepare\nan itemized statement in duplicate showing:\n-2-\n\"(a) In detail all moneys paid, loaned, contributed,\nor otherwise furnished to the candidate or treasurer, or for\nuse of the candidate or treasurer, directly or indirectly, in\naid of the candidate's nomination or election.\n\"(b) All money contributed, loaned, or expended by\nthe candidate or treasurer, directly or indirectly by the candidate or\ntreasurer or through any other person, in aid of the candidate's\nnomination or election.\n\"(c) The names of all persons who paid, loaned, con-\ntributed, or otherwise furnished such moneys in aid of the\ncandidate's nomination or election.\n\"(d) The names of all persons to whom such moneys\nwere contributed, loaned or paid.\n\"(e) The specific nature of each item.\n\"(f) The service performed and by whom any services\nwere performed.\n\"(g) The purpose for which the money was expended,\ncontributed or loaned. \"\nBy 11560 the committee treasurer is required to verify the campaign statement.\nIn the verification he must state that he has \"used all reasonable diligence in\nits preparation, and that it is true and is as full and explicit as he is able to\nmake it. \"\nIt will be noted that the Code requires that the statements show amounts\nreceived \"in detail\". It also requires that there be a complete listing of all of\nthe contributors of the money received.\nThis raises the question whether in listing the names of the contributors\nit is necessary to couple their names with the specific amounts which that par-\nticular contributor conveyed to the candidate or his committee.\nThe California law has been interpreted as to not to require such\nreporting. It is a strained result, but the present Governor of California when\nhe was Attorney General issued such an opinion in 32 OP Attorney General 88.\n-3-\nIt requires only that in the section of the form relating to the receipt\nof funds there be listed \"in detail\" all of the funds received by a given committee,\nand then a separate section requires that you list all of the names of the contri-\nbutors. In practice then, candidates in California (since the Attorney General's\nopinion) have made a separate listing of the money received without reference\nto the contributor and then dropped to the next section and listed the donors\nwithout relating the amount of the contribution to the names.\nThe question arises as to the date from which receipts and disburse-\nments must be reported in the primary election. Although there is no case law\nin this point, practice has dictated that the filing requirements relate only to\ntransactions subsequent to the actual filing by the candidate. The filing dates\nare March 7 - April 6.\nThirty-five days after an election or primary a candidate and each\ntreasurer is required to file this \"campaign statement. 11 The gubernatorial\ncandidate and the committees operating on behalf of such a candidate are required\nto file one copy of the campaign statement in the office of the Secretary of State\nand one additional copy with the Clerk of the County in which the candidate\nresides.\nWith regard to the requirements of campaign contribution, in terms of\namount, this problem is not specifically dealt with in the California Election\nCode. The philosophy of the California Code has been to force disclosure rather\nthan attempt specific limitation.\nWho has duty to file campaign statement?\nA campaign statement must be filed by both the candidate and the\n-4-\ntreasurer of each campaign committee. The candidate would be required to\nreport personal receipts and expenditures made by him and also receipts and\nexpenditures of a committee if he has knowledge of a committee's financial\ntransactions (20 OPS Atty Gen 197).\nEvery committee must appoint a treasurer to \"receive and disburse\nall moneys contributed for campaign purposes, and keep a true account thereof,\nand shall in the same manner and on the same type of form as required of\ncandidate, file a campaign statement\" (Section 11530, Elections Code).\nSection 11565 provides that no officer shall issue any certificate of\nnomination or election to any person until his campaign statement has been\nfiled. The prohibition to issue the certificate applies only if the candidate does\nnot file a campaign statement. If a committee, supporting a candidate, does not\nappoint a treasurer nor file a campaign statement, the officer can not withhold\nthe issuance of the certificate (32 OPS Atty Gen 88 (1958).\nCorporate Contributions\nUnlike many other states, California does not penalize corporate con-\ntributions for state offices. It is clear that an organization whose sole purpose\nis to support the election of one or more candidates for a state office in California\ncan properly solicit and receive contributions from corporations organized under\nthe law in the state of California or one of the other states of the union and make\nexpenditures subject to the reservation that certain limited types of corporations\nare prohibited from making such a contribution or expenditure, For example, a\nnational bank, a federally organized corporation, a government contractor, a\nregistered holding company or a California licensee under a license granted\nby a state agency are not permitted to make political contributions for the\nelection of a member of such a state agency. (12042)\nADMINISTRATION\nUnder the classification of State Headquarters Administration, two major categories have\nbeen combined -- that of headquarters management and the purchase and distribution of\ncampaign materials. We have found these functions to dovetail and a smooth operation\nhas been achieved.\nHEADQUARTERS MANAGEMENT\nWith responsibility for the over-all administrative operations of our Headquarters, the\nfollowing activities are under the supervision of the Administrative Director:\nPersonnel\nIn addition to the large and most effective Volunteer Staff, there is now a\nClerical Staff of twelve. A great deal of time goes into the process of inter-\nviewing, employing and directing these staff members. They must be carefully\nselected and every effort is being made to employ persons who are not only\ncapable and willing to work long hours, but who also have the loyalty and\nenthusiasm so vital to the progress of a successful campaign. Our present staff\nincludes secretaries, stenographers, a switchboard operator, a receptionist,\nmail clerks and a mimeograph machine operator.\nOffice Furniture & Equipment\nWe have been fortunate in obtaining the bulk of our office equipment and furnish-\nings on loan from various firms. However, as our staff expands, it is necessary\nto continually seek out other sources of such contributions, as well as to arrange\nfor rental and purchase of those items which cannot be obtained gratis. In addi-\ntion, our telephone plant is constantly being enlarged and altered for more\nefficient operation.\nExpenditures\nInvoices for all expenditures come to the desk of the Administrative Director\nfor review. These must be evaluated, broken down by category and processed\nfor payment.\nCAMPAIGN MATERIALS\nLiterature\nIn production of literature, the Administrative Director works closely with the\nDirector of Public Relations who, in turn, works with the advertising agency\non copy and design. A number of items have been produced to date: a general\n(A-1)\nbrochure, windshield stickers, bumper strips, two kinds of lapel tabs, and window\ncards. It is the responsibility of the Administrative Director to determine the most\nefficient and economical methods of production to be used, quantities needed, and\nto order materials accordingly. A great deal of follow-up work is required in\nreading proofs and being in frequent contact with printers, typographers, and the\nsupply depot to insure delivery of materials on schedule and to maintain adequate\ninventory at all times.\nAs materials are developed, a small \"seed\" supply is being shipped to each local\ncommittee, free of charge. Subsequent orders, however, must be purchased by\neach committee. Costs and detailed procedures for purchasing additional supplies\nare given in a memorandum which follows this presentation.\nJewelry & Novelties\nBecause of previous success achieved by volunteer groups in raising funds by the\npurchase and resale of jewelry and novelties, and because of the cumbersome\nrecord-keeping that would be required if the headquarters were to purchase and\nresell this merchandise through the regular campaign fund, this activity has been\nset up as a volunteer effort. Each group will buy and sell any items which they\nbelieve will meet with greatest acceptance. A number of such pieces have been\nselected, a list of these has been compiled, together with prices and suppliers,\na copy of which is included at the end of this section.\nMass Mailings\nTo date, mailings have consisted mainly of letters to prospects and members\nof the \"Statewide Committee, \" News Bulletins, and the mimeographing and\nmailing of press releases.\nHowever, as the Field and Contact Divisions move into high gear, they will\ninitiate a tremendous flow of mailings to various occupational and professional\ngroups, civic groups, women's organizations, etc. In this program it will be the\nresponsibility of the Administrative Director to again determine the most efficient\nand economical method of reproducing letters and enclosures, to order all printing,\nand to supervise the mechanics of addressing and mailing.\nMany of the county and community leaders have had a great deal of experience in all these\nareas. However, it should be stressed that, particularly in the fields of graphic arts and\nmailing procedures, very worthwhile savings can be effected by using the best process\nsuited to each specific job. For this reason, any who may not have been previously involved\nwith this phase of campaigning are urged to call upon the Administrative Director for assist-\nance.\nAVS/bgg\n(A-2)\nInter-Office Memorandum\nNIXON for GOVERNOR\nMarch 5, 1962\nTO:\nCOUNTY CAMPAIGN HEADQUARTERS\nFROM:\nA. V. Sammelman, State Headquarters\nSUBJECT:\nCampaign Materials\nIn order to achieve the simplest, most economical method of purchase and distribution of\ncampaign materials and to take full advantage of maximum quantity discounts even for small\norders, the following procedure has been established:\nINITIAL SUPPLY\nAn initial supply of materials will be sent to each County Headquarters as soon as\nI have received notice that the Headquarters has been established and have been\nnotified of the correct shipping address. This supply, furnished without charge to\nthe County, will represent, in percentage of Republican registration: 10% windshield\nstockers; 10% lapel tabs (5% each of two varieties); 2% brochures; 1% bumper strips;\na few one-sheet posters and 1/2 cards.\nSome of these items may not be immediately available but they will be shipped as\nsoon as possible. You will note that the bumper strip allotment is comparatively\nsmall; there is a reason for this. Bumper strips cost seven times as much as wind-\nshield stickers and we question that their value is that much greater. Therefore, we\nwould like to encourage the use of windshield stickers as much as possible.\nFUTURE NEEDS\nAfter these materials have been shipped, all future needs should be obtained by\nsending an order, accompanied by check, to Allied Service Units, 5419 South Vermont\nAvenue, Los Angeles 37; make check payable to Allied Service Units. Costs, includ-\ning packaging and mailing, are as follows:\nBrochures\n$ 12.75 per M\nLapel tabs \"State\"\n$ 5.10 per M\nWindshield stickers\n5.80 per M\nLapel tabs \"Nixon\"\n4.20 per M\nBumper strips\n38.50 per M\nHalf cards (14\"x22\")\n15.00 per C\nAs new materials are developed, we will send on an initial supply, together with costs,\nfor additional quantities.\nLETTERHEADS\nAs County or Community Headquarters are opened, and only on specific request, we\nwill furnish a set of negatives of the two-color art for letterheads which can be turned\nover to a local printer. This method is preferable to printing the letterheads in Los\nAngeles and having each community re-run them to add addresses and names, as the\nlocal printer can add this information to the blue negative, thus saving one press run.\nLocal Chairmen should be alerted, however, to the fact that all printing must carry\nthe union label.\n(A-3)\nRevised 3/28/62\nNIXON JEWELRY\nPRICE LIST - AS NUMBERED ON DISPLAY\nAT STATE HEADQUARTERS\n1. Circular Goldplated Fob Pin w/Cultured Pearl\nJ. Freides Stationery Co.\nSupplier's Stock #N-4; 70¢ each (minimum - 10)\n320 Fifth Ave., NYC\n2. Circular Goldplated NIXON Pin; Supplier's\nJ. Freides Stationery Co.\nStock #N-13; 50¢ each (minimum - 10)\n320 Fifth Ave; NYC\n3. Round Sunburst Goldplated Pin;\nWaldman Button Co.\nSupplier's Stock #N-6925; 25¢ each\n552 Seventh Ave., NYC 18\n4. Circular Goldplated Sunburst Pin w/Cultured\nJ. Freides Stationery Co.\nPearl; Supplier's Stock #N-9 - 60¢ each\n320 Fifth Avenue, NYC\n(minimum - 10)\n5. Gold Car Key; (may be cut to fit all domestic\nLacquer Graph, Inc.\ncars) 60¢ each. Gold Keychain; 60¢ each\nAttn: L. Mann - RA 3-2321\nor - RI 7-0555\n317 N. 21st St., Montebello\n6. Script Gold Pin; Supplier's Stock #N-613;\nWaldman Button Co.\n13¢ each\n552 Seventh Ave., NYC 18\n7. NIXON Goldplated Pin; Supplier's Stock #N-12;\nJ. Freides Stationery Co.\n18¢ each\n320 Fifth Ave., NYC\n8. \"N\" Gold Pin; 12¢ each\nEntenmann & Son, Mr. Rovin\n(in lots of 10 - minimum)\n146 W. 18th St., L.A. RI 9-1215\n9. NIXON Lapel Pin; Supplier's Stock #N-600;\nWaldman Button Co.\n8¢ each\n552 Seventh Ave., NYC 18\n10. Gold Key Ring, 75¢ each\nDarcy Specialties Co., Inc.\n(minimum 1 Doz.)\n1917 Westwood Blvd., L.A. 25\n11. Pearl Bracelet, gilded letters\nDarcy Specialties Co., Inc.\nspell NIXON; 75¢ each (minimum - 1 Doz.)\n1917 Westwood Blvd., L.A. 25\n12. Gold & Pearl Bracelet; gilded letters\nDarcy Specialties Co., Inc.\nspell NIXON; 75¢ each (minimum - 1 Doz.)\n1917 Westwood Blvd., L.A. 25\n13. Sunburst Gold & Pearl Bracelet;\nWaldman Button Co.\nSupplier's Stock #N-6001; 35¢ each\n552 Seventh Avenue, NYC 18\n14. Sunburst Gold Bracelet; Supplier's Stock\nWaldman Button Co.\n#N-6900; 35¢ each\n552 Seventh Ave., NYC 18\n15. Circular Goldplated Pearl Bracelet;\nJ. Freides Stationery Co.\nSupplier's Stock #N-14; 50¢ each\n320 Fifth Ave., NYC 18\n(A-4)\n16.\nNIXON - California Pin - 15¢ each\nEntenmann & Son - Mr. Rovin\n(in lots of 10M)\n146 W. 13th St., L. .A. RI 9-1215\n17.\n1-1/2\" Square Flasher Pin - 10-1/2¢ each\nAssociated Advertising Specialties\n3207 W. Jackson Blvd., Muncie, Ind.\n18.\nGoldplated Tie Bar; Supplier's Stock #N-5;\nJ. Freides Stationery Co.\n25¢ each (minimum - 20)\n320 Fifth Avenue; NYC\n19.\nKey Chain - Loose gilded letters\nDarcy Specialties Co., Inc.\nspell NIXON; 75¢ each. (minim - 1 Doz.)\n1917 Westwood Blvd., L.A. 25\n20.\nPlastic Car Aerial pennants;\nWesley Case\n$15. 00 per hundred in lots of 1,000\n402 Goodland Place, No. Hollywood\n21.\nPearl Necklace - Loose gilded letters\nDarcy Specialties Co., Inc.\nspell NIXON; Adult size; 75¢ each\n1917 Westwood Blvd., L.A. 25\n(minimum - 1 Doz.)\n22.\nPearl Necklace - Loose gilded letters\nDarcy Specialties Co., Inc.\nspell NIXON; Child size; 75¢ each\n1917 Westwood Blvd. , L.A. 25\n(minimum - 1 Doz.)\n23.\nGold Chain Necklace; 75¢ each\nDarcy Specialties Co., Inc.\n(minimum - 1 Doz.)\n1917 Westwood Blvd., L.A. 25\n24.\nJeweled Rhinestone NIXON Pin;\nWaldman Button Co.\nSupplier's Stock #N-619; 25¢ each\n552 Seventh Ave., NYC 18\n25.\nNIXON - California Pin; 15¢ each\nEntenmann & Son - Mr. Rovin\n(in lots of 10M)\n146 W. 18th St., L.A. RI 9-1215\n26.\nGoldplated NIXON Pearl Bracelet;\nJ. Freides Stationery Co.\nSupplier's Stock #N-14; 50¢ each\n320 5th Ave., NYC\n(minimum 10 pcs.)\n27.\n1-1/2\" Flasher Round Pin\nDimensional Research Corp.\n(California); 22¢ each\n149 Starlite Street\nSouth San Francisco, Calif.\n28.\n3\" Flasher Round Pin;\nDimensional Research Corp.\n(I'm for Nixon); 32¢ each\n149 Starlite Street\nSouth San Francisco, Calif.\n29.\nGold Sunburst Key Chain;\nWaldman Button Co.\nSupplier's Stock #NKR-655; 25¢ each\n552 Seventh Ave., NYC 18\n(A-5)\nORGANIZATION\nThe Nixon for Governor Campaign has two phases. Phase I, which\nwill end on March 31st, has been primarily concerned with the fundamental\norganization of the campaign structure and the formulating of plans and\nprograms. Phase II, which will continue through the General Election on\nNovember 6th, will be concerned with the implementation of such plans and\nprograms by the established organization.\nThe campaign will be operated on a North-South basis with a steering\ncommittee established to coordinate the statewide effort. Campaign and\nfinance chairmen have been chosen and appointed for the Northern and Southern\nCalifornia Divisions and are responsible for the effectiveness of the campaign\neffort in their respective areas.\nA copy of the Southern California organization chart which next appears\nin this section is followed by a roster of volunteer and staff personnel.\nSummary statements describing the various programs of each staff activity\nhave been prepared and are to be found under appropriate tab headings.\nSupplemental material will be provided from time to time and should\nbe placed in the binder when received. This will insure a central reference\nsource for basic campaign policy and informational statements and, as such,\nwill be of value.\nThere is no need to relate here the stake that all Californians have in\nthe outcome of this campaign. Our State, soon to be first in the Nation in\npopulation, must have decisive, courageous and constructive leadership worthy\nof its heritage and its promise. To insure that we obtain such leadership in the\nperson of Dick Nixon is the job of all who participate in this campaign effort.\n(0-1)\nSouthern California Nixon for Governor Campaign Organization\nRICHARD M. NIXON\nCounsel\nDirector of\nROBERT H. FINCH\nCandidate's\nPublic Relations\n315 West 9th St -Suite 717\nStaff\nCHARLES FARRINGTON,JR\nLos Angeles\n3908 Wilshire Blvd. Los Angeles 5\nDirector of\nMA 0-1160 Res:213-FR 8-5788\nDU5-9161 Res: GR8-7425\nSpecial Projects\nSouthern California\nCAROL ARTH\nWilshire Blvd., Los Angeles 5\nCampaign\nDU 5-9923 Res DU 5-7889\nSouthern California Finance Chairman\nAdministrative\nSouthern California\nMAURICE H. STANS\nPolicy Board\nCampaign Manager\nExecutive Director\nDirector\nAssistant to the Chairman\nH. R. HALDEMAN\nHERBERT W. KALMBACH\n(Mrs.) A.V. SAMMELMAN\nFinance Committee\nLOUIS QUINN\n3908 Wilshire Blvd. Los Angeless\n3908 Wilshire Blvd, Los Angeles 5\n3908 Wilshire Blvd. Los Angeles 5\n609 Grand Ave. Rm 415\nDU5-9161 Res: GL4-5217\nDU\n5-9161\nRes: OR 3-5707\nDU5-9161\nRes CH5-4108\nDirector of\nLos Angeles\nMA 7-2486\nParty Liaison\nSouthern California\nYVONNE SMITH\nCampaign Chairman\nDirector of\n3908 Wilshire Blvd., Los Angeles\nDU 5-9161 Res: DU 5-7976\nHAROLD C. McCLELLAN\nNixon for Governor\nNorthern California\nResearch\nSouthern California\n620 LaMar, Los Angeles 31\nCA 2-5111\nRes: SY 3-4959\nSchedule\nCampaign Manager\nHOUSTON I FLOURNOY\nState wide\nCampaign Committee\nCommittee\nWILLIAM B. SPENCER\n315 9th St. Rm. Angeles\nCommittee\nMA\n3-6227\nRes: 6-6468\n525 Market St., San Francisco\nContact\nDO 2-5576 Res: DU 8-8024\nDirector\nDANIEL C. WATERS\nDirector of\n3908 Wilshire Blvd Los Angeles\nField Operations\nDU5 9161\nRes:499-1311\nJOHN R. KALMBACH\n3908 Wilshire Bivd.,Los Angeles 5\nDU 5-9161\nRes: DU 5-9956\nSouthern California\nSouthern California\nSouthern California\nSouthern California\nSouthern California\nVice Chairman\nVice Chairman\nVice Chairman\nVice Chairman\nVice Chairman\nROBERT L MINCKLER\n(Mrs.) VALLEY M. KNUDSEN\nSTEVE BROIDY\nCRISPUS A. WRIGHT\nJOHN H. HARRIMAN\nRm 831, 612 S. Flower, Los Angeles\n3034 Edgewick Rd., Glendale\n4376 Sunset. Los Angeles 27\n9025 Wilshire Blvd. Beverly Hills\n215 West 6th St, Los Angeles 14\nMA B-3566\nRes. SY 3-1968\nDU 5-9161\nRes: CI-1-9383\nNO 2-9181\nBR 2-0419\nRes: DU 2-1311\nMA B-0211 Res. WE 3-6790\nSan Diego County\nOrange County\nLos Angeles County\nVentura County\nSanta Barbara County\nSan Luis Obispo County\nChairman\nChairman\nCampaign Chairman\nCampaign Chairman\nChairman\nCampaign Chairman\nADM. LESLIE E. GEHRES\nWALTER R. SCHMID\nE. TALBOT CALLISTER\nROBERT D. NESEN\nCLAUDE MORTER\nMRS. WARREN A. SINSHEIMER\nUSN (Ret'd) 1179 Fifth Ave\n1905 North Main St. Santa Ana\n611 Wilshire Blvd, Los Angeles 17\nP.O. Box 1312, Oxnard\nP.O. Drawer A. Santa Barbara\n1792 Conejo. San Luis Obispo\nSan Diegol,BE 2-7311 x65 Res H0 6:3567\nKI 7-8418 Res: LE 9-2960\nMA 5-5731 Res SY 9-8155\nHU 3-2258 Res: HU 2-4446\nW0 5-5271 Res: WO5-2523\n3-1600 Res: 3-2468\nImperial County\nRiverside County\nSan Bernardino County\nKern County\nInyo County\nChairman\nChairman\nChairman\nCampaign Chairman\nChairman\nJOSEPH J. ANDERHOLT\nGEORGE READE, JR.\nJAMES A. SMITH\nDONALD A. BELL\nWest 9th St., Holtville\n3633 Market St., Riverside\n347 Court St., San Bernardino\nBox 441. Independence\nFL 6-1081 Res: FL 6-1604\nOV 3-3460 Res. DV3-1466\nTU 9-9487 Res: PY 2-1205\n5131\nRes: 5471\nNIXON FOR GOVERNOR CAMPAIGN ROSTER\nNORTHERN CALIFORNIA\nNorthern California Campaign Chairman:\nAndrew Downey Orrick\n405 Montgomery Street\nSan Francisco 4, Calif.\nTelephone: Ofc: EX 2-1120\nRes: WE 1-7684\nNorthern California Finance Co-Chairmen:\nArthur J. Dolan\nBlythe & Co.\n235 Montgomery Street\nSan Francisco, Calif.\nTelephone: Ofc: DO 2-8000\nPaul L. Davies\nP. O. Box 760\nSan Jose, Calif.\nTelephone: Ofc: CY 4-8124\nNorthern California Campaign Vice Chairman:\nRuth N. Watson\n607 San Luis Road\nBerkeley 7, Calif.\nTelephone: Ofc: DO 2-5516\nRes: LA 4-4431\nNorthern California Area Chairmen:\nAREA I - NORTHERN COUNTIES\n(Siskiyou, Tehama, Shasta, Modoc, Trinity, Lassen)\nAREA IIA - NORTHERN SIERRA COUNTIES\n(Butte, Plumas, Sierra, Nevada)\nCarl E. Bash, Chairman\n5893 Pine View Drive\nParadise, California\nTelephone: OW 1-3379\nAREA IIB - SOUTHERN SIERRA COUNTIES\n(Placer, El Dorado, Amador, Calaveras, Toulumne,\nMariposa, Mono)\nMarvin Shupe, Chairman\nBox 52\nHathaway Pines, California\nTelephone: PA 8-3252\nAREA III - UPPER VALLEY COUNTIES\n(Glenn, Colusa, Sutter, Yuba, Yolo, Solano)\nRobert Power, Chairman\n322 Nut Tree Road\nVacaville, California\nTelephone: HI 8-6411\nAREA IV - NORTH COASTAL COUNTIES\n(Humboldt, Lake, Marin, Mendocino, Sonoma, Napa,\nDel Norte)\nRuss Clarke, Chairman\n245 E. Standley Street\nUkiah, California\nTelephone: HO 2-2901\nAREA V - ALAMEDA-CONTRA COSTA COUNTIES\n(Alameda, Contra Costa)\nRichard Smith, Chairman\nCity Transfer & Storage Co.\n430 Main Street\nSan Francisco, California\nTelephone: YU 2-6000\nAREA VI - SAN FRANCISCO COUNTY\n(San Francisco)\nAl Derre, Chairman\nCrocker-Anglo Bank\n1 Sansome Street\nSan Francisco, California\nTelephone: YU 2-8000\nAREA VII - SOUTH COASTAL COUNTIES\n(San Mateo, Santa Clara, Santa Cruz, Monterey,\nSan Benito)\nGeorge Tomlinson, Chairman\nP. O. Drawer 5185\nCarmel, California\nTelephone: MA 4-6456\nAREA VIII - SACRAMENTO, SAN JOAQUIN, STANISLAUS COUNTIES\n(Sacramento, San Joaquin, Stanislaus)\nGeorge W. G. Smith\nP. O. Box 205\nCourtland, California\nTelephone: SP 5-2706\nAREA IX -\nCENTRAL VALLEY COUNTIES\n(Madera, Fresno, Merced, Kings, Tulare)\nMelville Willson\nP. O. Box 1168\nFresno 15, California\nTelephone: AD 3-3177\nSTAFF HEADQUARTERS\n525 Market Street, Rm. 619\nSan Francisco, California\nDOuglas 2-5576\nNorthern California Campaign Manager\n- William M. Spencer\nNorthern California Asst. Campaign Manager - Jean M. Dewey\nExecutive Secretary\n- Helen Gale\nNIXON FOR GOVERNOR CAMPAIGN ROSTER\nSOUTHERN CALIFORNIA\nSouthern California Campaign Chairman:\nH. C. \"Chad\" McClellan\nP. O. Box 2176, Terminal Annex\nLos Angeles 54, California\nTelephone: Ofc: CA 2-5111\nRes: SY 3-4959\nSouthern California Finance Chairman:\nMaurice H. Stans\nWestern Bancorporation\n600 South Spring Street\nLos Angeles 14, California\nTelephone: Ofc: MA 7-7981\nSouthern California Campaign Vice Chairmen:\nSteve Broidy\nAllied Artists Pictures Corp.\n4376 Sunset Drive\nHollywood 27, California\nTelephone: Ofc: NO 2-9181\nJohn H. Harriman\n245 South Plymouth Blvd.\nLos Angeles 4, California\nTelephone: Ofc: MA 8-0211\nRes: WE 3-6790\n(Mrs.) Valley M. Knudsen\n3034 Edgewick Road\nGlendale 6, California\nTelephone: Ofc: DU 5-9161\nRes: CI 1-9383\nRobert L. Minckler\nMobil Building, Rm. 831\n612 South Flower Street\nLos Angeles 17, Calif.\nTelephone:\nOfc: MA 8-3566\nRes: SY 3-1968\nCrispus A. Wright\nAttorney at Law\n9025 Wilshire Blvd.\nBeverly Hills, Calif.\nTelephone:\nOfc: BR 2-0419\nRes: RE 1-5778\nSTATE HEADQUARTERS\n3908 Wilshire Blvd.\nLos Angeles 5, Calif.\nDUnkirk 5-9161\nCampaign Manager\n-\nH. R. Haldeman\nExecutive Director\n-\nHerbert W. Kalmbach\nPublic Relations Director\n-\nCharles Farrington, Jr.\nField Operations Director\n-\nJohn R. Kalmbach\nContact Division Director\n-\nDaniel C. Waters\nSpecial Projects Director\n-\nCarol R. Arth\nParty Liaison Director\n-\nYvonne Smith\nAdministrative Director\n-\nMrs. A.V. Sammelman\nCOAST FEDERAL BUILDING\n9th & Hill Streets, Rm. 821\nLos Angeles 15, California\nMAdison 3-6227\nResearch Director\n-\nHouston Flournoy\nAdministrative Assistant\n-\nSophie Telfer\nCampaign Counsel\n-\nRobert H. Finch\nNATIONAL OIL BUILDING\n609 South Grand Avenue, Rm. 414\nLos Angeles, California\nMAdison 7-2486\nAsst. to the Southern California\nFinance Chairman\n-\nLouis Quinn\nAlameda County Campaign Chairman (Northern California)\nBob McKeen\n405 - 14th Street\nOakland, Calif.\nTelephone:\nOfc: GL 2-1682\nStaff\nBill Beaumont\nOakland Nixon H. Q.\n1759 Broadway\nOakland, Calif.\nTelephone: Ofc: TE 5-8100\nArea V Chairman\nRichard Smith\nCity Transfer & Storage Co.\n430 Main Street\nSan Francisco, Calif.\nTelephone: Ofc: YU 2-6000\nALAMEDA COUNTY\nAlpine County Campaign Chairman (Northern California)\nStuart P. Merrill\nMarkleeville, Calif.\nTelephone: Ofc: 363\nArea IIB Chairman\nMarvin Shupe\nBox 52\nHathaway Pines, Calif.\nTelephone: Ofc: PA 8-3252\nALPINE COUNTY\nAmador County Campaign Chairman (Northern California)\nMrs. Beverly P. Rauh\nP. O. Box 361\nSutter Creek, Calif.\nTelephone: Ofc: CO 7-5278\nArea IIB Chairman\nMarvin Shupe\nBox 52\nHathaway Pines, Calif.\nTelephone: Ofc: PA 8-3252\nAMADOR COUNTY\nButte County Campaign Chairman (Northern California)\nC. Keith Lyde\n2765 Center\nOroville, Calif.\nTelephone:\nOfc: LE 3-5370\nRes: LE 3-4231\nGilbert F. Jones - Co-Chairman\n173 E. 4th Street\nChico, Calif.\nTelephone:\nOfc: FI 3-3581\nArea Chairman (IIA)\nCarl E. Bash\n5893 Pine View Drive\nParadise, Calif.\nTelephone: OW 1-3379\nBUTTE COUNTY\nCalaveras County Campaign Chairman (Northern California)\nArea IIB Chairman\nMarvin Shupe\nBox 52\nHathaway Pines, Calif.\nTelephone: Ofc: PA 8-3252\nCALAVERAS COUNTY\nColusa County Campaign Chairman (Northern California)\nGeorge Lodi\nP. O. Box 367\nArbuckle, Calif.\nTelephone: Ofc: GE 7-2240\nArea III Chairman\nRobert Power\n322 Nut Tree Road\nVacaville, Calif.\nTelephone: Ofc: HI 8-6411\nCOLUSA COUNTY\nContra Costa County Campaign Co-Chairman (Northern California)\nRalph Hill\n1259 Brighton\nAlbany, Calif.\nTelephone:\nOfc: LA 5-1000\nMrs. Ruth Jacobus\n8 Sol Bree Way\nOrinda, Calif.\nTelephone:\nOfc: CL 4-3567\nArea V Chairman\nRichard Smith\nCity Transfer & Storage Co.\n430 Main Street\nSan Francisco, Calif.\nTelephone: Ofc: YU 2-6000\nCONTRA COSTA COUNTY\nDel Norte County Campaign Co-Chairmen (Northern California)\nH. S. Crawford\n1566 Gainard St.\nCrescent City, Calif.\nTelephone:\nOfc: IN 4-5613\nKeller Ellis, D.D.S.\n678 Taylor St.\nCrescent City, Calif.\nTelephone:\nOfc: IN 4-5113\nArea IV Chairman\nRuss Clarke\n245 E. Standley Street\nUkiah, Calif.\nTelephone: Ofc: HO 2-2901\nDEL NORTE COUNTY\nEl Dorado County Campaign Chairman (Northern California)\nSwift Berry\n115 Canal Street\nPlacerville, Calif.\nTelephone: Ofc: NA 2-2056\nArea IIB Chairman\nMarvin Shupe\nBox 52\nHathaway Pines, Calif.\nTelephone: Ofc: PA 8-3252\nEL DORADO COUNTY\nFresno County Campaign Chairman (Northern California)\nDonald Franson\n1202 Guarantee Savings Bldg.\nFresno 21, Calif.\nTelephone:\nOfc: 233-1761\nArea IX Chairman\nMelville Willson\nP. O. Box 1168\nFresno 15, Calif.\nTelephone: Ofc: AD 3-3177\nFRESNO COUNTY\nGlenn County Campaign Chairman (Northern California)\nChester W. Walker\nP. O. Box 86\nHamilton City, Calif.\nTelephone: Ofc: 2181 (Hamilton City)\nArea III Chairman\nRobert Power\n322 Nut Tree Road\nVacaville, Calif.\nTelephone: Ofc: HI 8-6411\nGLENN COUNTY\nHumboldt County Campaign Chairman (Northern California)\nClayton R. Janssen\nP. O. Box 106\nEureka, Calif.\nTelephone:\nOfc: HI 2-2927\nArea IV Chairman\nRuss Clarke\n245 E. Standley Street\nUkiah, Calif.\nTelephone: Ofc: Ho 2-2901\nHUMBOLDT COUNTY\nImperial County Campaign Chairman (Southern California)\nMr. Joseph J. Anderholt\nWest 9th\nHoltville, Calif.\nTelephone: Ofc: FL 6-1081\nRes: FL 6-1604\nIMPERIAL COUNTY\nInyo County Campaign Chairman (Southern California)\nMr. Donald L. Bell\nInyo County Recorder, Treasurer\nand Tax Collector\nIndependence, Calif.\nTelephone: Ofc: 5131\nRes: 5471\nINYO COUNTY\nLake County Campaign Chairman (Northern California)\nEd Robey\nP. O. Box 1227\nClearlake Highlands, Calif.\nTelephone:\nOfc: WY 4-6624\nArea IV Chairman\nRuss Clarke\n245 E. Standley Street\nUkiah, Calif.\nTelephone: Ho 2-2901\nLAKE COUNTY\nLassen County Campaign Co-Chairmen (Northern California)\nDr. Kenneth Korver\n50 N. Roop\nSusanville, Calif.\nTelephone: Ofc: 257-4220\nArthur Anderson\n125 S. Lassen St.\nSusanville, Calif.\nTelephone: Ofc: 257-4161\nLASSEN COUNTY\nSOUTHERN CALIFORNIA COUNTIES\nLos Angeles County Campaign Chairman (Southern California)\nMr. E. Talbot Callister\nAttorney at Law\n611 Wilshire Blvd., 4th Floor\nLos Angeles 17, California\nTelephone: Ofc: MA 5-5731\nRes: SY 9-8155\nLos Angeles County Campaign Finance Chairman\nMaurice H. Stans\nWestern Bancorporation\n600 South Spring Street\nLos Angeles 14, Calif.\nTelephone: Ofc: MA 7-7981\nLOS ANGELES COUNTY\nMarin County Campaign Co-Chairmen (Northern California)\nEd Grundstrom\nP. O. Box 26\nNovato, Calif.\nTelephone:\nOfc: TW 2-5440\nBill Bagley\nAlbert Bldg. ,\nSan Rafael, Calif.\nTelephone:\nOfc: GL 4-6808\nArea IV Chairman\nRuss Clarke\n245 E. Standley Street\nUkiah, Calif.\nTelephone: Ofc: HO 2-2901\nMARIN COUNTY\nMariposa County Campaign Chairman (Northern California)\nTom McSwain\nMariposa, Calif.\nArea II B Chairman\nMarvin Shupe\nBox 52\nHathaway Pines, Calif.\nTelephone: Ofc: PA 8-3252\nMARIPOSA COUNTY\nMendocino County Campaign Chairman (Northern California\nW.K. (Bill) Williams\n1344 Rose Avenue\nUkiah, Calif.\nTelephone:\nOfc: Ho 2-8621\nRes: Ho 2-2083\nArea IV Chairman\nRuss Clarke\n245 E. Standley Street\nUkiah, Calif.\nTelephone: Ofc: Ho 2-2901\nMENDOCINO COUNTY\nMerced County Campaign Chairman (Northern California)\nDwight M. Ewing, Jr.\n6552 E. Mariposa Way\nMerced, Calif.\nTelephone:\nOfc: RA 2-6283\nRes: RA 2-2231\nArea IX Chairman\nMelville Willson\nP. O. Box 1168\nFresno 15, Calif.\nTelephone: Ofc: AD 3-3177\nModoc County Campaign Chairman (Northern California)\nBrunel Christenson\nLikely, Calif.\nTelephone:\nOfc: 2182 (Likely)\nMODOC COUNTY\nMono County Campaign Chairman (Northern California)\nGeorge C. DeLury, Jr.\n8252 Courthouse\nBridgeport\nTelephone: Ofc: 8281\nArea II B Chairman\nMarvin Shupe\nBox 52\nHathaway Pines, Calif.\nTelephone: Ofc: PA 8-3252\nMONO COUNTY\nOrange County Campaign Chairman (Southern California)\nMr. Walter Schmid\nOrange County Nixon Headquarters\n1905 North Main Street\nSanta Ana, California\nTelephone: Ofc: KI 7-8418\nRes: LE 9-2960\nBus. Ofc: JE 7-1467\nOrange County Finance Co-Chairmen\nDr. Arnold O. Beckman, Chairman\nBeckman Instruments, Inc.\n2500 Harbor Boulevard\nFullerton, California\nTelephone: Ofc: TR 1-4848\nRes: OR 3-7487\nMr. John MacLeod, President\nMacco Corporation\n7844 Rosecrans Avenue\nParamount, California\nTelephone: Ofc: OR 3-4220 or\nNE 6-1261\nRes: OR 3-2459\nORANGE COUNTY"
}