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This file contains:
Budget titled "Status of Clearance 'Nixon Telethon' November 3rd 3 hours - 10:00pm - 1:00 am." 1 pg. [Financial Records], 10/22/1962
Budget titled "Radio - 1 minutes Proposed one week schedule." 2 pgs. [Financial Records], n.d.
Budget titled "Estimated Costs 6 Nixon Telethons." 1 pg. [Financial Records], n.d.
Copies of 3 different "Special Newspaper Budget 6 Col. X 15 inch advertisements." 3 pgs. [Financial Records], n.d.
Budget titled "Radio - 1-minutes Proposed Schedule - 1 week." 2 pgs. Duplicate Not Scanned. [Financial Records], n.d.
Budget titled "California State Networks Radio." 1 pg. Duplicate Not Scanned. [Financial Records], n.d.
Budget titled "Radio - 1-minutes Proposed Schedule." 1 pg. Duplicate Not Scanned. [Financial Records], n.d.
Budget titled "Televsion Schedual Supplemental." 2 pgs. Duplicate Not Scanned. [Financial Records], n.d.
Buget titled "Recommended TV Spot Schedule One week only Wed., Oct. 17 through Tues., Oct. 23, 1962." 2 pgs. Duplicate Not Scanned. [Financial Records], n.d.
Budget titled "Recommended TV Spot Schedule One Week Only - Wed. Oct. 17 through Tues, Oct. 23, 1962." 10 pgs. Duplicate Not Scanned. [Financial Records], n.d.
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26128183
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WHSF: Returned, 65-9
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document
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1
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26128183
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document
title
WHSF: Returned, 65-9
description
This file contains:
Budget titled "Status of Clearance 'Nixon Telethon' November 3rd 3 hours - 10:00pm - 1:00 am." 1 pg. [Financial Records], 10/22/1962
Budget titled "Radio - 1 minutes Proposed one week schedule." 2 pgs. [Financial Records], n.d.
Budget titled "Estimated Costs 6 Nixon Telethons." 1 pg. [Financial Records], n.d.
Copies of 3 different "Special Newspaper Budget 6 Col. X 15 inch advertisements." 3 pgs. [Financial Records], n.d.
Budget titled "Radio - 1-minutes Proposed Schedule - 1 week." 2 pgs. Duplicate Not Scanned. [Financial Records], n.d.
Budget titled "California State Networks Radio." 1 pg. Duplicate Not Scanned. [Financial Records], n.d.
Budget titled "Radio - 1-minutes Proposed Schedule." 1 pg. Duplicate Not Scanned. [Financial Records], n.d.
Budget titled "Televsion Schedual Supplemental." 2 pgs. Duplicate Not Scanned. [Financial Records], n.d.
Buget titled "Recommended TV Spot Schedule One week only Wed., Oct. 17 through Tues., Oct. 23, 1962." 2 pgs. Duplicate Not Scanned. [Financial Records], n.d.
Budget titled "Recommended TV Spot Schedule One Week Only - Wed. Oct. 17 through Tues, Oct. 23, 1962." 10 pgs. Duplicate Not Scanned. [Financial Records], n.d.
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Returned White House Special Files
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1
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yes
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no
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26128183
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recordType
description
ocrSource
nara-archive
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1
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0
type
document
mediaId
e80100dcc5ad757d
ocrText
Richard Nixon Presidential Library
White House Special Files Collection
Folder List
Box Number
Folder Number
Document Date
Document Type
Document Description
65
9
10/22/1962
Financial Records
Budget titled "Status of Clearance 'Nixon
Telethon' November 3rd 3 hours - 10:00pm -
1:00 am." 1 pg.
65
9
n.d.
Financial Records
Budget titled "Radio - 1 minutes Proposed
one week schedule." 2 pgs.
65
9
n.d.
Financial Records
Budget titled "Estimated Costs 6 Nixon
Telethons." 1 pg.
65
9
n.d.
Financial Records
Copies of 3 different "Special Newspaper
Budget 6 Col. X 15 inch advertisements." 3
pgs.
65
9
n.d.
Financial Records
Budget titled "Radio - 1-minutes Proposed
Schedule - 1 week." 2 pgs. Duplicate Not
Scanned.
65
9
n.d.
Financial Records
Budget titled "California State Networks
Radio." 1 pg. Duplicate Not Scanned.
Friday, August 31, 2007
Page 1 of 2
Box Number Folder Number Document Date
Document Type
Document Description
65
9
n.d.
Financial Records
Budget titled "Radio - 1-minutes Proposed
Schedule." 1 pg. Duplicate Not Scanned.
65
9
n.d.
Financial Records
Budget titled "Televsion Schedual
Supplemental." 2 pgs. Duplicate Not
Scanned.
65
9
n.d.
Financial Records
Buget titled "Recommended TV Spot
Schedule One week only Wed., Oct. 17
through Tues., Oct. 23, 1962." 2 pgs.
Duplicate Not Scanned.
65
9
n.d.
Financial Records
Budget titled "Recommended TV Spot
Schedule One Week Only - - Wed. Oct. 17
through Tues, Oct. 23, 1962." 10 pgs.
Duplicate Not Scanned.
Friday, August 31, 2007
Page 2 of 2
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Budget
October 22, 1962
STATUS OF CLEARANCE "NIXON TELETHON" November 3rd 3 hours - 10:00 pm - 1:00 am
LOS ANGELES
KTTV
10:00 pm - 1:00 am
SAN FRANCISCO
KRON-TV
cannot clear
KGO-TV
cannot clear
Bought
KPIX
10:00- 1:00 am
line
$4,215.00
KTVU
no report
500=
SAN DIEGO
KFMB-TV
cannot clear
KOGO-TV
cannot clear
XETV
cannot carry live show
FRESNO
KFRE-TV
10:00- 1:00 am
$1,250.00
?
KJEO-TV
no report
KMJ-TV
no report
SACRAMENTO
KCRA-TV
no report
KXTV
no report
KOVR
no report
BAKERSFIELD
KERO-TV
10:00 pm - 1:00 am
$1,000.00
as
KBAK-TV
no report
KLYD-TV
no report
SALINAS-MONTEREY
SAN LUIS OBISPO
KSBW-TV
KSBY-TV )
no report
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Radio - 1 minutes
Proposed one week schedule
Budget: $10,000 weekly
LOS ANGELES
Spots per Week
Cost
TOTAL
KFI
25
$ 1,250.00
KNX
21
1,281.00
KLAC
20
570.00
KGBS
20
476.00
KGFJ (Negro)
15
217.50
CF budget po
KWKW (Mexican)
18 (119)
234.00
$ 4,028.50
SAN FRANCISCO
KNBC
25
620.00
KCBS
20
560.00
KSFO
15
535.00
KSAN (Negro)
18 (78)
217.30
$ 1,932.30
SAN DIEGO
KFMB
24
350.00
KOGO
20
340.00
KCBQ
15 (59)
330.00
$ 1,030.00
SACRAMENTO
KCRA
20
335.00
KFBK
20
320.00
KGMS
15 (55)
168.75
$ 823.75
FRESNO
KMJ
20
300.00
KFRE
20
180.00
KEAP
15 (55)
86.25
$ 566.25
BAKERSF IELD
KERN
15
97.50
KLYD
15
90.00
KWAC
15 (45)
105.00
$ 292.50
CHICO
KHSL
15
91.70
KPAY
15 (30)
108.75
$ 200.45
EUREKA
KDAN
15
99.00
KINS
15
82.50
KRED
10 (40)
76.50
$ 258.00
EL CENTRO
KXO
15
$ 78.75
KICO
15 (30)
52.50
$ 131.25
SALINAS - MONTEREY
KSBW
15
75.00
KIDD
15 (30)
93.75
$ 168.75
RIVERSIDE
KACE
15
57.00
KPRO
15 (30)
90.00
$ 147.00
SAN BERNARDINO
KFXM
15
195.00
KMEN
15
176.25
KCKC
10 (40)
50.00
$ 421.25
COST PER WEEK
611 spots
$10,000.00
ESTIMATED COSTS 6 NIXON TELETHONS
SEPT. 28
OCTOBER 2
OCTOBER 5
OCTOBER 12
OCTOBER 16
OCTOBER 22
OCTOBER 27
OCTOBER 16
OCTOBER 16
OCTOBER 27
TOTALS
SALINAS
BAKERSFIELD
FRESNO
SAN DIEGO
SACRAMENTO
S. F.
L. A.
EUREKA
CHICO
SANTA BARB.
Station Time
$ 850.
$ 1,230.
$ 1,600
$ 2,300.
$ 5,530.
$ 2,200.
$ 6,400.
$
520.
$
700.
$ 1,100.
$22,430.
Studio Production
2,500.
3,000.
3,000.
4,000.
4,000.
1,500.
4,200.
22,200.
Telco Lines
2,000.
2,000.
Telephone in studio
750.
750.
750.
750.
750.
750.
750.
5,250.
Telephone Calls
50.
50.
50.
50.
50.
50.
50.
350.
Travel
350.
300.
350,
250.
350.
400.
2,000.
Photography
125.
125.
125.
125.
125.
125.
125.
875.
Studio Show Card Artist
25.
25.
25.
25.
25.
25.
25.
175.
Coffee & Doughnuts
50.
50.
65.
75.
70.
85.
85.
480.
Miscellaneous
500.
500.
500.
500.
500.
500.
500.
3,500.
Talent & Travel Expense
299.
156.
171.
156.
171.
171.
204.
122.
244.
101.
1,795.
TV Log
103.
103.
206.
Newspaper Ads
340.
364.
197.
340.
364.
2,160.
2,320.
340.
340.
400.
7,165.
Production
350.
350.
350.
350.
350.
350.
350.
300.
300.
350.
3,400.
$6,189.
$ 6,900.
$ 7,183.
$ 8,921.
$12,285.
$ 8,419.
$15,112.
$ 1,282.
$ 3,584.
$ 1,951.
$71,826.
Radio Simulcasts
408.
250.
252.
235.
295.
625.
635.
2,700.
$6,597.
$ 7,150.
$ 7,435.
$ 9,156.
$12,580.
$ 9,044.
$15,747.
$ 1,282.
$ 3,584.
$ 1,951.
$74,526.
Producer
13,800.
GRAND TOTAL
$88,326.
The above figures do not include "premption" charges which cannot be pre-determined.
HIXSON
&
JORGENSEN,
INC.,
NIXON FOR GOVERNOR
SPECIAL NEWSPAPER BUDGET
6 Col. X 15 inch advertisements
90 154
LOS ANGELES TIMES
$ 2,646.00
LOS ANGELES HERALD EXAMINER
2,331.00
SAN FRANCISCO CHRONICLE
2,142.00
SAN FRANCISCO EXAMINER NEWS CALL BULLETIN
3,313.80
OAKLAND TRIBUNE
970.20
SAN DIEGO UNION TRIBUNE
1,071.00
FRESNO BEE
567.00
SACRAMENTO BEE
693.00
SACRAMENTO UNION
$ 352.80
Space
$14,086.80
Estimated art
405.00
Estimated production
195.00
Cost per ad
$14,686.80
5 ads @
$14,686.80 = $73,434.00
14,100/Agoin.
Crisis monday
Greed last sunday
24,000 of 70022
HIXSON & JORGENSEN, INC.
NIXON FOR GOVERNOR
SPECIAL NEWSPAPER BUDGET
6 Col. X 15 inch advertisement.
LOS ANGELES TIMES
$ 2,646.00
LOS ANGELES HERALD EXAMINER
2,331.00
SAN FRANCISCO CHRONICLE
2,142.00
SAN FRANCISCO EXAMINER NEWS CALL BULLETIN
3,313.80
OAKLAND TRIBUNE
1,071.00
FRESNO BEE
567.00
SACRAMENTO BEE
693.00
SACRAMENTO UNION
352.80
14,000
90 m
LONG BEACH INDEPENDENT PRESS TELEGRAM
995.40
24,000
Icolfull
SAN JOSE MERCURY NEWS
680.40
VALLEY TIMES TODAY
496.80
SAN GABRIEL VALLEY TIMES
415.80
SANTA ANA REGISTER
516.60
MODESTO BEE
315.00
RICHMOND INDEPENDENT
327.60
SAN MATEO TIMES LEADER
315.00
SANTA ROSA PRESS DEMOCRAT
302.40
STOCKTON RECORD
302.40
PASADENA INDEPENDENT STAR NEWS
504.00
POMONA PROGRESS BULLETIN
277.20
RIVERSIDE PRESS ENTERPRISE
378.00
SAN BERNARDINO SUN TELEGRAM
378.00
6, 10,000 w 90 m 7 c0ᵈ full
ads @ $20,220.80
BAKERSFIELD CALIFORNIAN
264.60
equals $80.883.20
$19,585.80
Estimated art
405.00
Estimated production
230.00
$20,220.80
. Idvertising
NIXON FOR GOVERNOR
SPECIAL NEWSPAPER BUDGET........6
Col. X 15 inch advertisements.
LOS ANGELES TIMES
$ 2,646.00
LOS ANGELES HERALD EXAMINER
2,331.00
SAN FRANCISCO CHRONICLE
2,142.00
SAN FRANCISCO EXAMINER NEWS CALL BULLETIN
3,313.80
OAKLAND TRIBUNE
970.20
SAN DIEGO UNION TRIBUNE
1,071.00
$12,474.00
Estimated art
405.00
Estimated production
195.00
Cost per ad
$13,079.00
5 ads @
$13,079.00 = $65,395.00
FRESNO BEE
567.00
SACRAMENTO BEE
693.00
SACRAMENTO UNION
352.80
LONG BEACH INDEPENDENT PRESS TELEGRAM
995.40
$ 2,608.20
4 ads @
$ 2,608.20 = $10,432.80
$75,827.80
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON & JORGENSEN, INC, Idvertising
Radio - 1-minutes
Proposed Schedule - 1 week
Budget: $15,000 weekly
supplement
LOS ANGELES
Spots Per Week
Cost
Total
KFI
25
$ 1,250.00
KNX
21
1,281.00
KLAC
20
570.00
KGBS
20
476.00
KGFJ (Negro)
15
217.50
KWKW (Mexican)
18
234.00
KBIG
15
255.00
KGIL
20
250.00
XTRA
18
172
360.00
$4,893.50
SAN FRANCISCO
KNBC
25
620.00
KCBS
20
560.00
KSFO
15
535.00
KSAN (Negro)
18
217.30
KGO
15
93
439.95
2,372.75
SAN DIEGO
KFMB
24
350.00
KOGO
20
340.00
KCBQ
15
330.00
KSON
15
74
79.50
1,109.50
SACRAMENTO
KCRA
20
335.00
KROY
15
170.00
KFBK (network)
15
KGMS (network)
15
65
505.00
FRESNO
KMJ (network)
20
KYNO (Network)
15
KFRE
20
180.00
KEAP
15
86.25
KMAK
15
85
105.00
371.25
BAKERSFIELD
KERN (network)
20
KLYD (network
15
KWAC (network
15
KUZZ
15
65
75.00
75.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIXSON & JORGENSEN. INC.,
Radio - 1-minutes
Proposed Schedule
Page 2
Budget: $15,000 Weekly
EUREKA
KDAN (network
15
KINS
15
82.50
KRED
10 40
76.50
$ 159.00
EL CENTRO
KXO
15
78.75
KICO
15
52.50
KWOY
20 50
88.00
219.25
SALINAS-MONTEREY
KSBW (network)
15
KIDD
15 30
93.75
93.75
SAN BERNARDINO-RIV RSIDE
KCKC (network
15
KFXM
15
195.00
KMEN
15
176.25
KAVR
(Apple Valley)
15 60
71.25
442.50
COALINGA
KBMX
20 20
50.00
50.00
HOLLISTER
KGHT
20 20
55.00
55.00
LOMPOC
KLOM
20 20
64.00
64.00
LOS BANOS
KLBS
15 15
45.00
45.00
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
CALIFORNIA STATE NETWORKS
Radio
GOLDEN TRIANGLE
City
Spots per Week
Cost
KNGS
Hanford
15
KSBW
Salinas
15
KVEC
San Luis Obispo
15 (45)
$191.25
JALCO/NO. CAL GROUP
KOWL
Lake Tahoe
15
KIBS
Bishop
15
KDAN
Eureka
15
KPER
Gilroy
15
KTOB
Petaluma
15
KQMS
Redding
15
KONG
Visalia
15
KAGR
Yuba City
15
(120)
447.75
JALCO/SO. CAL GROUP
KGEE
Bakersfield
15
KBUC
Riverside-Corona
15
KCMJ
Palm Springs
15
KKAR
Pomona
15
KGUD
Santa Barbara
15
KRCK
Ridgecrest
15
(90)
401.25
LOS ANGELES PERIMETER GROUP
KUDU
Oxnard
15
KACE
Riverside
15
KWOW
Pomona
15
KCKC
San Bernardino
15
KUTY
Palmdale
15
(75)
255.00
101 CALIFORNIA GROUP
KRKC
King City
15
KDB
Santa Barbara
15
KPRL
Paso Robles
15
KSMA
Santa Maria
15
KSLY
San Luis Obispo
15 (75)
291.60
CALIFORNIA NORTHERN GROUP
KSYC
Yreka
15
KBLF
Red Bluff
15
KSUE
Susanville
15
(45)
60.00
MC CLATCHY GROUP
KFBK
Sacramento
20
KBEE
Modesto
20
KMJ
Fresno
20
KERN
Bakersfield
20 (80)
845.00
NIAON FOR GOVE NOR CAMPAIGN COMMITTEE
HIXSON & JORGENSEN, INC. Idvertising
Radio - 1-minutes
Proposed Schedule
Budget: $15,000 Weekly
City
Spots
TOTAL
A-BUY
KEEN
San Jose
15
KFIV
Modesto
15
KGMS
Sacramento
15
KLYD
Bakersfield
15
KIDD
Monterey-Salinas
15
KARM
Fresno
15
KIST
Santa Barbara
15
KPAY
Chico
15
KSRO
Santa Rosa
15
KSTN
Stockton
15
KVIP
Redding
15
(165)
919.50
ALL-CAL NETWORK
KVCV
Redding
15
KHSL
Chioo
15
KWG
Stockton
15
KTRB
Modesto
15
KYOS
Merced
15
KYNO
Fresno
15
KWAC
Bakersfield
15
KACY
Ventura-St.Barbara
15
KJAX
Sa to Rosa
15
KXRX
San Jose
15
KMBY
Monterey
15
KCOY
Santa Maria
15
KPRO (
Riverside
15
KROP
Brawley
15
KYOR
Blythe
15
KREO
Indio
15
(240)
1,133.25
TOTAL RADIO - PER WEEK -
1744 Anncts.
$15,000.10
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
TELEVISION SCHEDULE
Supplemental
supplement
Following is a proposed allocation of spot buys that would supplement and strengthen our
present schedule (attached). The cost of this supplemental schedule is $25,000 per week.
(These spot purchases would be made within or adjacent to high-rated shows and be distri-
buted to give us maximum coverage of all audience segments throughout the peak program
periods.)
LOS ANGELES
KHJ-TV
8 60's
$2,510.00
KRCA
4 20's
4,400.00
KNXT
2 20's
2,500.00
KABC-TV
2 20's
1,700.00
KCOP
5 60's
1,500.00
$12,610.00
SAN FRANCISCO
KRON-TV
2 20's
1,500.00
KGO-TV
4 20's
1,650.00
KTVU
5 60's
1,395.00
4,545.00
SACRAMENTO
KCRA-TV
4 20's
1,400.00
$ 1,400.00
SAN DIEGO
KOGO-TV
4 60's
2 20's
842.00
XETV
6 60's
5 20's
1,030.00
KFMB-TV
3 20's
695.00
$ 2,567.00
BAKERSFIELD
KLYD-TV
6 60's
380.00
KBAK-TV
6 60's
216.00
$ 596.00
CHICO
KVIP-TV
3 60's
3 20's
360.00
$ 360.00
EUREKA
KWIQ
3 60's
3 20's
270.00
$ 270.00
FRESNO
KJEO-TV
4 20's
$ 480.00
KFRE-TV
3 20's
2 60's
678.00
$ 1,158.00
SANTA BARBARA
KEY-T
6 60's
4 20's
528.00
528.00
SALINAS-SAN LUIS OBISPO
KSBW-TV )
3 20's
KSBY-TV )
5 60's
586.00
586.00
YUMA (IMPERIAL VALLEY)
KIVA
6 60's
2 20's
380.00
380.00
TOTAL
$25,000.00
HEZSON,A JORGENSEN, INC., Advertising
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
CURRENT SCHEDULE
One week only... Wed., Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
LOS ANGELES
KRCA - Channel 4
Thursday
7:30 pm
Science in Action/Wide Country
Friday
7:00 pm
Jack Latham/Hennessey
Monday
8:00 pm
Break in "It's a Man's World"
Tuesday
6:00 pm
Pre. "Jack Latham News"
4 20-second spots
$2,800.00
KNXT - Channel 2
Friday
7:30 pm
Pre "Rawhide"
Monday
9:30 pm
Denny Thomas/Andy Griffith
2 20-second scots
$2,300.00
KABC-TV - Channel 7
Thursday
7:30 pm
Guestward Ho/Ozzie Harriett
Friday
10:30 pm
77 Sunset Strip/Third Man
Saturday
8:00 pm
Sports Final/Roy Rogers Show
Sunday
10:00 pm
Sunday Special/Voice of Firestone
4 20-second spots
$3,200.00
KTTV - Channel 11
Wednesday
10:00pm
Riverboat/Putnam News
Wednesday
11-12:30 am
Tom Duggan
Thursd ay
6-6:30 pm
Highway Patrol
Thursday
8-9:00 pm
Great Music
HIXSON & JOHNENSEN, INC., Advertising
KITV - Channel 11 (continued)
Thursday
11-12:30 am
Tom Duggan
Friday
6-6:30 pm
In "Highway Patrol"
Friday
7:30-8 pm
Best of Groucho
Saturday
7:30-8 pm
Best of Groucho
Saturday
10:00-11 pm
Tom Duggan
Monday
7:00 pm
George Putnam
Monday
9-9:30 pm
In "M Squad"
Tuesday
9-9:30 pm
Wanted Dead or Alive
12 60-secend spots
$3,450.00
KTLA e Channel 5
Wednesday
10:30 pm
Peter Gunn/Dragnet
Thursday
9-10:00 pm
Wire Service
Saturday
8:30 pm
Restless Gun/Saturday Evening Movie
Sunday
8:00 pm
By the Numbers/Roller Skating
Sunday
8-9:30 pm
Roller Skating
Monday
10-10:30 pm
Peter Gunn
Tuesday a
10:30 pm
Roller Skating/Dragnet
7 60-second spots
$1,860.00
HIXSON & JOHGENSEN, INC., Advertising
WIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One Week only . - Wed. Oct. 17 through
Tues, Oct. 23, 1962
Budget: $25,000
BAKERSFIELD
KERO-TV
Wednesday
8:30 PM
Break in "The Virginians"
Thursday
8:30 PM
Wide Country/Dr. Kildare
Thursday
10:00 PM
Hasel/Andy Williams
Friday
9:00 PM
Break in "Sing Along with Mitch"
Saturday
9:40 PM
Within "Saturday Wite at the Movies"
Sunday
10:00 PM
Bonansa/DuPont Show of the Week
Tuesday
8:00 PM
Break in "Laramie"
2 20-seconds spots
$ 875.00
TOTAL EXPENDITURE - Bakersfield - $875.00
WIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HISSON a JOHNENSEN, INC., Advertising
Recommended TV Spot Schedule
One Week only - wed. Cot. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
CHICO-REDDING
KHBI-TV
Wednesday
6:15 PM
S
Story of
/Yews Final
Thursday
8:00 PM
20
Mr. Ed/Perry Mason
Friday
9:00 PM
20
Route 66/Fair Exchange
Saturday
7:15 PM
60
Peter Gunn/Jackie Gleason
Sunday
9:30 PM
20
Real McCoys/GR True Theatre
Monday
8:30 PM
I've Got a Secret/Lucy
4 20-second spots
2 60-ywonds spots
$213.75
TOTAL EXPENDITURE - Chico - $213.75
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
HIRSON
&
JORGENSEN.
Advertising
Recommended IV Spot Schedule
One Week only - Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
BUREKA
KIRM-TV
Wednesday
8:30 PM
20
Trails West/The Virginian
Friday
.
7:00 PM
20
Bre k in "Dr. Kildare"
Saturday
8:00 PM
60
Fair Exchange/Dobie Gillis
Sunday
9:00 PM
20
Dennis the Menace/Ed Sullivan
Tuesday
10:30 PM
20
Red Skelton/Jack Benny
4 20-second spote
1 60-second spot
$260.00
TOTAL EXPENDITURE - Bureka - 8260.00
NIXON FOR GOVERNOR CAMPAIG COMMITTEE
Recomended TV Spot Schedule
****** & JORGENSEN, INC. Advertising
One Week only - Wed. Oct. 17 through
Tues., Oct, 23, 1962
Budget: $25,000
FRESNO
KMJ-TV
Wednesday
6:00-6:45 PM
20
Within "Yews"
7:30 PM
20
Pro. "Virginians"
10:30 PM
20
Within "11th Hour"
Thursday
6:00 PM
20
Within "Yous"
7:30 PM
20
Deputy/Prove
10:30 PM
20
Within "Andy Williams
Friday
6:00 PM
20
Within "Wews"
9:00 PM
20
in "Sing Along with Mitch"
Saturday
6:30 PM
60
Within "Wide Country"
10:20 PM
20
within "Saturday Nite at Movies"
Sunday
5:00-7:30 PM
60
Within "Sunday Cinema Special"
8:30 PM
20
Disney Wonderful world of Color/
Car 54
Monday
9:00 PN
20
Within "Saints & Sinners"
10:00 PM
20
Price is Right/Bell Telephone
Special
Tuesday
6:30 PM
20
Leramie/Empire
10#30 PM
20
Diek Powell/Chet Huntley
14
20-second spots
2 60-second spots
$995.00
TOTAL EXPENDITURE - Fresno - $995.00
Bixans & JORGENSEN, INC. Advertising
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only... Wed, Oct, 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SALINAS-SAN LUIS OBISPO
KSBW-TV and KSBY-TV
Wednesday
3-4:30 pm
In "Gold Coast Matines" (60)
Thursday
11-11:15 pm
In "Nows" (60)
Friday
7:30 pm
Dobie Gillis/Rawhide (20)
Friday
11:00 pm
Alfred Hitchcock/News (20)
Monday
12:55 pm
Merv Griffin/News (20)
Monday
5:50 pm
Farm Report/Comm. Calendar (20)
Tuesday
9:30 pm
Red Skelten/Mr. Lucky (20)
Tuesday
11-11:15 pm
In "News" (60)
5 20' 3 60's
9 586.00
TOTAL EXPENDITURE
$ 586.00
HIXSON & JOHNENSEN, INC., Advertising
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only...Wed. Oct. 17 through
Tuesday, Oct. 23, 1962
Budget: $25,000
SACRAMENTO
KOVR-TV
Wednesday
11:00 pm
Maked City/ABC News (20)
Thursday
8:30 pm
Denna Reed/Leave it to Beaver (20)
Thursday
11:00 pm
Premiere-Astaire/ABC News (20)
(20)
Friday
10:30-Concl. In "Premiere Performance (60)
Saturday
10:30-Con. In "Big Movie" (60)
Sunday
5:00 pm-Con. In "Movie Greats" (60)
Sunday
8:00 pm
Jetsons/Hollywood Special (20)
Monday
6:30-7:30
In Sugarfoot (60)
Tuesday
10.00 pm
Untouchables/Untouchables (20)
60'st 5 20's
$1,235.00
HIXSON & JOHGENSEN, INC., Advertising
NIXON FOR GOVERNOR CAMPAIGN COMMITTEE
Recommended TV Spot Schedule
One week only...Wed. Oct. 17 through
Tues., Oct. 23, 1962
Budget: $25,000
SAN DIEGO
KOGO-TV
Wednesday
7:30 pm
Death Valley Days/The Virginians (20)
Thursday
11:30 pm-Con.
In "Tonight" (60)
Fridey
10:00 pm
Hennessey/Jack Paar (20)
Monday
8:00 pm
In "It's A Man's World" (20)
Tuesday
11:30 pm-Con.
In "Tonight" (60)
3 20'st 2 60's
$ 782.00
XETV
Wednesday
11:00 pm
Naked City/Nows (20)
Thursday
7-7:30 pm
In Phil Silvers (60)
Thursday
11:20-Concl.
In "Movietine San Diego" (60)
Friday
6:30 pm
The Texan/Peter Gunn (20)
Friday
8:30 pm
Gallant Mon/The Flintstones (20)
Friday
10:30 pm
Sunset Strip/Medic (20)
Friday
11:20-Concl.
In "Movietime San Diego" (60)
Saturday
6:30-7:00 pm
In "Bat Masterson" (60)
Saturday
10:00 pm
Lawrence Welk/Mr. Smith Goes to Wash. (20)
Saturday
11:00-Concl.
In "Powerhouse Movie" (60)
Sunday
10:00 pm
ABC Movis/Voice of Firestene (20)
Monday
7:00-8:00 pm
In "TV Hour of Stars" (60)
Monday
11:20-Concl.
In "Movietime San Diego" (60)
Tuesday
11:20-Concl.
In "Moviotime San Diego" (60)
a 60'81 6 20's
$1,097.00
MIXON FOR GOVERNOR CAMPAIGN COMITTEE
Recomended TV Spot Schedule
Our will only, birth DEL BY Manugh
Toxa,, an 23, 1962
Subjet, $23,000
MICRUS - Continued
SPECIFY
Individual
I
11.22 THE
Van Date (a)
Thereof
6:70-7:00 PR
In *This Day, 1562* 1203
Friday
14:20 (4)
PAID (29)
* X-Mail may
s 41.3
TOTAL EXPIRATION
HEANON a JOHGENSEN, INC. Advertising
SAN FRANCISCO
KRON-TV
Friday
9:30 pm
Mitch Miller/Don't Call Me Charlie (20)
Saturday
11:30-Concl.
In Saturday Movie (60)
Monday
9:30 pm
Saints and Sinnere/Price is Right (20)
2 20's: 1 60
$1,750.00
KGO-TV
Thursday=
9:00 pm
Leave it to Beaver/My Three Sons (20)
Friday
11:15-Concl.
In Best of Movies (60)
Saturday
4:30-5:00 pm =
In Main Event (60)
Sunday
1:30-3:30 pm
In Best of Seven (60)
Monday
5-7:00 pm
In Sugarfoot/Surfside 6 (60)
Monday
11:20-Concl.
In Best of Movies (60)
Tuesday
5:00-7:00 pm
Science Fiction/Bat Masterson (60)
6 60's1 1 20 second spot $1,760.00
KPIX
Monday
7:30-8:00 pm
In Ripcord
1 60-second spot
$ 550.00
NI LON FOR GOVERNOR CARPAION CORRITTEE
Recommended TV Spot Schedule
One week only.. Red. at 17 through
Tues., Oct. 23, 1962
Budgets $25,000
BATTA PARTMIA
Priday
7-11:00 pm
MERRIN DOBLE FEATURE Duvies (40)
Priday
7-11:00 ps
washin Kindle Feature Review fee)
Raturday
12:30-4:00 pm within Posture inview (an)
Saturdey
12:30-4:00 & MITHIN Countrie Festure Review (b)
Daturday
4:30-6:00 pm
Within Vide Huld of leavis (60)
Saturday
6:00 plu
Wide weels at will (30)
saturday
7-7:30 pm
within Thisd RI $603
Enturday
8:30 pm
Sec Regers (30)
Returday
11:05-11:30 - within King at (40)
Bunday
7100 R
Vallaci Years/Jations (33)
Amiday
11-11:22 se
within My Situb (60)
Menday
A-Troo (5)
within Five Star Host (10)
Renday
0:20 20
Story tail
Tuesday
E-7:09 B.
five The PLAN (a)
Tuesday
0:30 DD
(30)
2 Wist i 34
n M.Z.
TOTAL
$ $44,20