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This file contains:
From: Gordon Strachan To: H.R. Haldeman RE: Connally 5 minute spot. 1 pg. [Subject: Campaign] [Memo], 9/15/1972
From: Gordon Strachan To: H.R. Haldeman RE: Connally-DFN 5-Minute Spot. 1 pg. [Subject: Campaign] [Memo], 9/14/1972
Denocrats for Nixon Advertising Proposal. 7 pgs. [Subject: Campaign] [Other Document], 9/4/1972
From: Gordon Strachan To: H.R. Haldeman RE: 1972 U.S. Senate Race. 2 pgs. [Subject: Campaign] [Memo], 9/13/1972
Gordon Strachan Follow-Up RE: Status of Canvass drive. 1 pg. [Subject: Personal] [Memo], 9/13/1972
From: Gordon Strachan To: H.R. Haldeman RE: Gallup Surveys. 1 pgs. [Subject: Campaign] [Memo], 9/13/1972
Phone Conversation between Tom Benham and Gordon Strachan RE: Public Opinion/Gallup Survey. 5 pgs. [Subject: Campaign] [Other Document], 9/12/1972
From: Gordon Strachan To: H.R. Haldeman RE: Campaign Surveys-Wave III. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From: Gordon Strachan and Larry Higby To: H.R. Haldeman RE: September/October Campaign Polling. 2 pgs. [Subject: Campaign] [Memo], 9/12/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern Advertising. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern Spot. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern's TV Ads. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From: Gordon Strachan To: H.R. Haldeman RE: Ed Cox Telephone Call-September 10. Three pages of handwritten notes attached. 4 pgs. [Subject: Campaign] [Memo], 9/11/1972
From: Gordon Strachan To: H.R. Haldeman RE: Pat Hutar and Barbara Franklin's Campaign Roles. One page of handwritten notes attached. 2 pgs. [Subject: Campaign] [Memo], 9/11/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern Commercials. 1 pg. [Subject: Campaign] [Memo], 9/8/1972
From: Gordon Strachan To: H.R. Haldeman RE: Peter Dailey Advertising Strategy. 2 pgs. [Subject: Campaign] [Memo], 9/8/1972
From: Peter H. Dailey To: H.R. Haldeman RE: Committee for the Re-Election of the President. 2 pgs. [Subject: Campaign] [Memo], 9/7/1972
Democrats for Nixon Advertising Proposal. 8 pgs. [Subject: Campaign] [Other Document], 9/4/1972
From: Phil Joanou To: Gordon Strachan RE: Advertising Advisory Group. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From: Peter H. Dailey To: Clark MacGregor RE: Various Requests from Gordon Strachan. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From: Peter H. Dailey To: Clark MacGregor RE: Filming the President during campaign activities. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From: Bill Taylor To: Peter Dailey RE: Filming the President day-by day. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From: Phil Joanou To: Peter Dailey RE: "The New Majority" on buttons and bumper stickers. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
From: Clark MacGregor To: Charles W. Colson RE: Teamster Posters. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From: Gordon Strachan To: H.R. Haldeman RE: DFN-Dailey Meeting with Connally. 2 pgs. [Subject: Campaign] [Memo], 9/7/1972
From: Gordon Strachan To: H.R. Haldeman RE: President's Estate Plan. 1 pg. [Subject: Personal] [Memo], 9/7/1972
From: Gordon Strachan To: H.R. Haldeman RE: Gavin Herbert Fundraiser at Western Whitehouse. 1 pg. [Subject: Personal] [Memo], 9/7/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern's Duluth, Minn. Appearance- 9/8/72. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From: Gordon Strachan To: H.R. Haldeman RE: 1972 U.S. Congressional Races. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From: Peter H. Dailey To: Jeb S. Magruder RE: Advertising Budget. 2 pgs. [Subject: Campaign] [Memo], 8/15/1972
Scholar Source Context
Document identity
localId
26145641
label
WHSF: Contested, 14-17
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145641
sourceUrl
contentType
document
title
WHSF: Contested, 14-17
description
This file contains:
From: Gordon Strachan To: H.R. Haldeman RE: Connally 5 minute spot. 1 pg. [Subject: Campaign] [Memo], 9/15/1972
From: Gordon Strachan To: H.R. Haldeman RE: Connally-DFN 5-Minute Spot. 1 pg. [Subject: Campaign] [Memo], 9/14/1972
Denocrats for Nixon Advertising Proposal. 7 pgs. [Subject: Campaign] [Other Document], 9/4/1972
From: Gordon Strachan To: H.R. Haldeman RE: 1972 U.S. Senate Race. 2 pgs. [Subject: Campaign] [Memo], 9/13/1972
Gordon Strachan Follow-Up RE: Status of Canvass drive. 1 pg. [Subject: Personal] [Memo], 9/13/1972
From: Gordon Strachan To: H.R. Haldeman RE: Gallup Surveys. 1 pgs. [Subject: Campaign] [Memo], 9/13/1972
Phone Conversation between Tom Benham and Gordon Strachan RE: Public Opinion/Gallup Survey. 5 pgs. [Subject: Campaign] [Other Document], 9/12/1972
From: Gordon Strachan To: H.R. Haldeman RE: Campaign Surveys-Wave III. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From: Gordon Strachan and Larry Higby To: H.R. Haldeman RE: September/October Campaign Polling. 2 pgs. [Subject: Campaign] [Memo], 9/12/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern Advertising. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern Spot. 1 pg. [Subject: Campaign] [Memo], 9/12/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern's TV Ads. 1 pg. [Subject: Campaign] [Memo], 9/11/1972
From: Gordon Strachan To: H.R. Haldeman RE: Ed Cox Telephone Call-September 10. Three pages of handwritten notes attached. 4 pgs. [Subject: Campaign] [Memo], 9/11/1972
From: Gordon Strachan To: H.R. Haldeman RE: Pat Hutar and Barbara Franklin's Campaign Roles. One page of handwritten notes attached. 2 pgs. [Subject: Campaign] [Memo], 9/11/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern Commercials. 1 pg. [Subject: Campaign] [Memo], 9/8/1972
From: Gordon Strachan To: H.R. Haldeman RE: Peter Dailey Advertising Strategy. 2 pgs. [Subject: Campaign] [Memo], 9/8/1972
From: Peter H. Dailey To: H.R. Haldeman RE: Committee for the Re-Election of the President. 2 pgs. [Subject: Campaign] [Memo], 9/7/1972
Democrats for Nixon Advertising Proposal. 8 pgs. [Subject: Campaign] [Other Document], 9/4/1972
From: Phil Joanou To: Gordon Strachan RE: Advertising Advisory Group. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From: Peter H. Dailey To: Clark MacGregor RE: Various Requests from Gordon Strachan. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From: Peter H. Dailey To: Clark MacGregor RE: Filming the President during campaign activities. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From: Bill Taylor To: Peter Dailey RE: Filming the President day-by day. 1 pg. [Subject: Campaign] [Memo], 9/5/1972
From: Phil Joanou To: Peter Dailey RE: "The New Majority" on buttons and bumper stickers. 1 pg. [Subject: Campaign] [Memo], 9/28/1972
From: Clark MacGregor To: Charles W. Colson RE: Teamster Posters. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From: Gordon Strachan To: H.R. Haldeman RE: DFN-Dailey Meeting with Connally. 2 pgs. [Subject: Campaign] [Memo], 9/7/1972
From: Gordon Strachan To: H.R. Haldeman RE: President's Estate Plan. 1 pg. [Subject: Personal] [Memo], 9/7/1972
From: Gordon Strachan To: H.R. Haldeman RE: Gavin Herbert Fundraiser at Western Whitehouse. 1 pg. [Subject: Personal] [Memo], 9/7/1972
From: Gordon Strachan To: H.R. Haldeman RE: McGovern's Duluth, Minn. Appearance- 9/8/72. 1 pg. [Subject: Campaign] [Memo], 9/7/1972
From: Gordon Strachan To: H.R. Haldeman RE: 1972 U.S. Congressional Races. 1 pg. [Subject: Campaign] [Memo], 9/6/1972
From: Peter H. Dailey To: Jeb S. Magruder RE: Advertising Budget. 2 pgs. [Subject: Campaign] [Memo], 8/15/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
17
9/15/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Connally 5 minute spot. 1 pg.
14
17
9/14/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Connally-DFN 5-Minute Spot. 1 pg.
14
17
9/4/1972
Campaign
Other Document
Denocrats for Nixon Advertising Proposal. 7
pgs.
14
17
9/13/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: 1972 U.S. Senate Race. 2 pgs.
Wednesday, January 05, 2011
Page 1 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
17
9/13/1972
Personal
Memo
Gordon Strachan Follow-Up RE: Status of
Canvass drive. 1 pg.
14
17
9/13/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Gallup Surveys. 1 pgs.
14
17
9/12/1972
Campaign
Other Document
Phone Conversation between Tom Benham
and Gordon Strachan RE: Public
Opinion/Gallup Survey. 5 pgs.
14
17
9/12/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Campaign Surveys-Wave III. 1 pg.
14
17
9/12/1972
Campaign
Memo
From: Gordon Strachan and Larry Higby To:
H.R. Haldeman RE: September/October
Campaign Polling. 2 pgs.
Wednesday, January 05, 2011
Page 2 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
17
9/12/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: McGovern Advertising. 1 pg.
14
17
9/12/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: McGovern Spot. 1 pg.
14
17
9/11/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: McGovern's TV Ads. 1 pg.
14
17
9/11/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Ed Cox Telephone Call-September 10.
Three pages of handwritten notes attached. 4
pgs.
14
17
9/11/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Pat Hutar and Barbara Franklin's
Campaign Roles. One page of handwritten
notes attached. 2 pgs.
Wednesday, January 05, 2011
Page 3 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
17
9/8/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: McGovern Commercials. 1 pg.
14
17
9/8/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Peter Dailey Advertising Strategy. 2 pgs.
14
17
9/7/1972
Campaign
Memo
From: Peter H. Dailey To: H.R. Haldeman
RE: Committee for the Re-Election of the
President. 2 pgs.
14
17
9/4/1972
Campaign
Other Document
Democrats for Nixon Advertising Proposal. 8
pgs.
14
17
9/7/1972
Campaign
Memo
From: Phil Joanou To: Gordon Strachan RE:
Advertising Advisory Group. 1 pg.
Wednesday, January 05, 2011
Page 4 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
17
9/6/1972
Campaign
Memo
From: Peter H. Dailey To: Clark MacGregor
RE: Various Requests from Gordon
Strachan. 1 pg.
14
17
9/6/1972
Campaign
Memo
From: Peter H. Dailey To: Clark MacGregor
RE: Filming the President during campaign
activities. 1 pg.
14
17
9/5/1972
Campaign
Memo
From: Bill Taylor To: Peter Dailey RE:
Filming the President day-by day. 1 pg.
14
17
9/28/1972
Campaign
Memo
From: Phil Joanou To: Peter Dailey RE:
"The New Majority" on buttons and bumper
stickers. 1 pg.
14
17
9/6/1972
Campaign
Memo
From: Clark MacGregor To: Charles W.
Colson RE: Teamster Posters. 1 pg.
Wednesday, January 05, 2011
Page 5 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
17
9/7/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: DFN-Dailey Meeting with Connally. 2
pgs.
14
17
9/7/1972
Personal
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: President's Estate Plan. 1 pg.
14
17
9/7/1972
Personal
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Gavin Herbert Fundraiser at Western
Whitehouse. 1 pg.
14
17
9/7/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: McGovern's Duluth, Minn. Appearance-
9/8/72. 1 pg.
14
17
9/6/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: 1972 U.S. Congressional Races. 1 pg.
Wednesday, January 05, 2011
Page 6 of 7
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
17
8/15/1972
Campaign
Memo
From: Peter H. Dailey To: Jeb S. Magruder
RE: Advertising Budget. 2 pgs.
Wednesday, January 05, 2011
Page 7 of 7
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 240
Folder:
Strachan HRH only Chron September 1972 Part I
Document
Disposition
166
Return Private/Political Memo Strachan to HRH 9/15/72
167
Return
Private/Political Memo Itrachan to HRH 9/14/72
168
Return
Private/Political Memo Strachan to HRH 9/13/72
169
Return
Private/Political Memo Strachan to Followup 9/13/72
170
Return
Private/Political Memo Strachan to HRH 9/13/77
171
Return
Private/Political Memo Strachan to HRH 9/12/72
172
Return
Private/Political Memo Higby strachem to HRH 9/12/72
173
Return
Private/Political Memo Strachan to HRH 9/12/72
174
Retain
Open
175
Retain
Open
176
Return
Private/Political Memo Strachan to HRH 9/12/72
177
Return
Private/Political Memo Strachan is HRH 9/11/72
178
Return
Private/Political Memo Strachar to HRH 9/11/72
179
Return
Private/Political Memo Strachan to HRH 9/11/72
180
Retain
Open
181
Return
Private/Political Memo Strachan to HRH 9/8/72
182
Return
Private/Political Memo Strachen to HRH 9/8/72
183
Return
Private/Political Memo Strachan to HRH 9/7/72
184
Return
Private/Personal Memo Strachum to HRH 9/7/72
185
Return
Private/Political Memo Strachan to HRH 9/7/72
186
Return
Private/Political Memo Strachan 10 HRH 9/7/78
187
Return
Private/Political Memo Strachem to HRH 9/6/72
188
Return
Private/Political Memo Dent to HRH 9/5/77
189
Return
Private/Political Memo Strachan to HRH 9/6/72
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 240
190
Return
Private/Political Memo Stracheen to HRH 9/6/72
191
Return
Private/Political Memo Strachan 13 HRH 9/6/70
192
Return
Private/Political Memo Strachan to HRH 9/6/72
193
Return
Private/Political Memo Strachan to HRH 9/5/70
194
Return
Private/Political Memo Strachan to HRH 9/5/72
195
Return
Private/Political Memo Strachen to HRH 9/5/72
196
Return
Private/Political Memo Strachan to HRH 9/1/72
197
Return
Private/Political Memo Strachan to HRH 9/4/72
198
Return
Private/Political Memo Strachan to HRH 9/2/72
199
Return
Private/Political Memo Strachan to HRH 7/1/72
201
Retain
Open
202
Retain
Open
203
Return
Private/Political Memo Strachan to HRH 9/1/72
September 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally 5 Minute Spot
The November Group produced the Connally 5 Minute
Spot. Finlay Hunt, the Associate Creative Director
of the November Group, supervised the film crew.
Neither Dailey nor Joanou were present at the
taping.
The script for Connally was written by George
Christian. Connally did not accept the November
Group recommendation that he tape 30 minutes to
be edited by the November Group.
Connally will review for final approval the tape
at 11:00 a.m. at 1701.
The money for the two five minute spots next
week has been committed.
Carruthers, Goode, Scali, Moore and Chapin are
reviewing the spot at 9:15 a.m. Buchanan will
see it after the 9:15 attack meeting.
Their views will be submitted to you.
GS:car
ADMINISTRATIVELY CONFIDENTIAL
September 14, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Connally - DFN 5-Minute Spot
John Connally taped a 5-minute spot yesterday. The
attached DFN strategy memo indicates the spot will
be run on September 19 (Marous Welby) and on September 21
(Owen Marshall).
You can view the Connally 5-minute tape today on the
WHCA system because the tape was done on 2" which is
compatible with the Signal system.
I recommend you do not have the 2" tape run as many on
the White House Staff will see it and possibly comment.
A 1" cassette for private viewing in your office is
being prepared in New York today and will be available
late this afternoon.
GS/jb
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
September 4, 1972
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
I. Advertising Objectives
The advertising objective is to persuade traditional
Democrats to vote for Richard Nixon in November.
Care should be taken that this objective is not
diluted by other, less vital, goals, specifically:
No attempt will be made to gain converts
to the Republican Party -- this is too
big a jump to ask most people to take
and it would take years to accomplish.
No attempt will be made to persuade
Democrats to vote the Republican line.
It's too tough a sale.
No attempt will be made to broaden the
appeal of Democrats for Nixon to include
traditional ticket splitters and/or
independents. The Committee to Re-elect
will be concentrating most of its energies
on this group. The Democrats for Nixon
should concentrate on Democrats.
II. Creative Strategy
The basic thrust of the advertising message should
be:
Senator McGovern does not reflect the philosophy
of most Democrats, and surely not of most Ameri-
cans. He is leading the party in the wrong
direction and would the country as well.
This year, it is necessary that you (the Demo-
crat) put country ahead of party.
Richard Nixon more adequately represents the
philosophy of the American people. He has
been a good President and deserves support.
Advertising copy must be restrained both in
condemnation of McGovern and praise of the
President. There is no need to resort to
excess emotionalism, distortion, or innuendo
-2-
to point out the dangers of a McGovern
administration.
His positions on defense, welfare, taxes,
isolation, and peace terms are in conflict
with the thinking of most Democrats and
should be the major issues.
III. Media Strategy
At this point in the campaign, advertising should be
concentrated in those states where current polling
data shows the President either close to or behind
McGovern. As we get further into the campaign,
consideration will be given to scheduling some
commercials nationally if we find the margin of
difference eroding in more states.
Initially, though, it is proposed that local tele-
vision (prime and fringe evening time) and full page
newspaper ads can be scheduled in states as summarized
in Section IV.
Prime & Fringe Evening Local Time
Use of television will enable us to quickly
generate awareness to the broadest crossection
of the population with the greatest possible
impact in order to expose the weakness of
McGovern's policies.
Full Page B/W Newspaper Ads
The addition of newspapers will extend the reach
and frequency of the television effort through
the use of a secondary supplemental medium and
will provide us with the opportunity
To more fully develop distinctions between
McGovern and the President.
To feature names of prominent (local if
possible) Democrats for Nixon to help
generate bandwagon support.
To provide response coupons to help generate
volunteers and contributions.
-3-
IV.
Media Plan
It is recommended that local spot television start Sept. 18
in the following states and markets, at 12 to 15 spots per
week (150 GRP's), plus a full page B&W newspaper ad.
State
Market
TV
TV Cost
Newspapers
Newspaper cost
Calif.
San Francisco
lwk.
$16.7
full page
10.5
N.Y.
N.Y.C.
=
32.8
If
"
29.3
N.J.
all
"
*
=
"
:
12.0
Pa.
"
12.6
"
"
Philadelphia
13.9
Ohio
If
"
Cleveland
6.6
"
10.0
Ill.
"
16.2
"
"
Chicago
9.7
Mich.
"
Detroit
7.5
"
"
9.9
Wisc.
IT
3.5
"
"
Milwaukee
4.4
If
.9
"
"
Madison
1.0
Mo.
"
all
10.6
"
If
12.5
Texas
"
4.8
"
11
Houston
5.0
"
"
If
Corpus Cristi
.6
1.0
sub total:
112.8
119.2
Oregon
Portland
"
3.4
"
"
3.8
"
1.2
"
"
Eugene
1.1
Wash.
=
8.0
"
IT
all
10.4
W.Va.
"
all
3.9
"
"
5.8
Minn:
"
5.7
"
"
Minneapolis
6.9
sub total:
22.2
28.0
Grand total:
135.0
147.2
*
Covered by New York City and Philadelphia
Extending this plan on an alternate week basis would result in
the following budget:
TV
N.P.
Total
Week of Sept 18
$135.0
$147.2
$282.2
11
It
Oct 2
135.0
147.2
282.2
"
"
Oct 16
135.0
147.2
282.2
"
11
Oct 30
135.0
147.2
282.2
$540.0
$588.8
$1128.8
-4-
V.
Scheduling
It is recommended that the following ads and commer-
cials be scheduled:
TV
N.P.
Week of Sept. 18
Credibility
Credibility
"
=
Oct. 2
Welfare
Welfare
"
"
Oct. 16
Defense
Defense
"
=
Oct. 30
To come
To come
VI. Future Plans
This is to be considered an "initial" schedule, to be
reviewed on a weekly basis. Additional states and
markets can be added as funds permit, and polling
indicates the need.
VII. Network Opportunity
Two five minute telecasts are available on 9/19
(Marcus Welby) and 9/21 (Owen Marshall) at $10,000
each. It is recommended that these be used to initiate
a prime-time national appeal by John Connally to esta-
blish 1) why Democrats for Nixon; 2) why Mr. Connally is
opposed to McGovern; 3) why he is for the President.
The telecast would close with an appeal for contribu-
tions and volunteers. (While this is not the major
purpose of the telecast, it will help broaden partici-
pation in Democrats for Nixon).
NEWSPAPER LIST
CALIFORNIA
$10,500
San Francisco Chronicle/Examiner
Oakland Tribune
Napa Register
Santa Rosa Press Democrat
San Jose Mercury News
NEW YORK
$29,300
New York Times
New York Post
New York News
Long Island Press
Long Island Newsday
Westchester Rockland Group
Poughkeepsie Journal
Middletown Tribune-Herald
Kingston Freeman
NEW JERSEY
$12,000
Atlantic City Press
Camden Courier - Post
Trenton Times/Times Advertiser
Woodbury Times
Trenton Trentonian
Vineland Times - Journal
Huckensack Record
Jersey City Jersey Journal
Newark Star Ledger
Morristown/Parrippany Record
Asbury Park Press
New Brunswick Home News
Paterson Clifton Passaic Group
Dover Advance
Passaic Clifton Herald News
PENNSYLVANIA
$13,900
Philadelphia Bulletin
Philadelphia Enquirer
Boston-Wilson Express
Reading Eagle-Times
Levittown-Briston Courier Times
West Chester Local News
Strouds East Pocono Record
Hazleton Standard-Speaker
Allentown Call-Crhonicle
2 -
OHIO
$10,000
Cleveland Press
Cleveland Plain Dealer
Ashtabula Star-Beacon
Lorain-Journal
Akron Beacon-Journal
Dover-New Philadelphia Times-Reporter
Wooster Record
Canton Deposit
Mansfield News Journal
ILLINOIS
$9,700
Chicago Tribune
Chicago Sun-Times
Chicago Today
Chicago News
MICHIGAN
$9,900
Detroit News
Detroit Free Press
Pontiac Oakland Press
Royal Oak Tribune
WISCONSIN
$5,400
Milwaukee Journal Sentinel
Racine Journal-Times Bulleitn
Sheboygan Press
Madison Capital Times Wisconsin State Journal
MISSOURI
$12,500
St. Louis Post Dispatch
St. Louis Globe Democrat
Kansas City Star Times
Columbia Tribune
Jeff. City Capital News/Post Tribune
Sedalia Capital Democrat
Joplin Globe
Kirksville Express and News
St. Joseph News - Press Gazette
Springfield News Leader and Press
TEXAS
$6,000
Houston Chronicle
Houston Post
Galveston News
Corpus Christi Times Caller
- 3 -
OREGON
$4,900
Portland Journal of Commerce
Salem Oregon Statesman/Cap. Journal
Albany Democrat Herald
Eugene Register-Guard
Rosenburg News Review
WASHINGTON
$10,400
Seattle Times
Seattle Post-Intelligencer
TAcoma News Tribune
Everett Herald
Olympia Olympian
Bremerton Sun
Spokane Chronicle/Review
Wenatchee World
Bellingham Herald
Yakima Herald-REpublic
Walla Walla Union-Bulletin
WEST VIRGINIA
$5,800
Charleston Gazette Mail
Huntington Herald Dispatch
Parkersburg News Sentinel
Logan Banner
Beckley Post Herald RAleigh Reg.
Bluefield Telegraph Sunset News-Observer
Clarksburg Exponent Telegram
Elkins Inter-Mountain
Grafton Sentinel
Wheeling Intelligencer News-Register
MINNESOTA
$6,900
Minneapolis Star Times
St. Paul Dispatch
St. Cloud Newspaper
Redwing Eagle
Fairbault News
New Alma Journal
Willmar Tribune
Waseca Journal
ADMINISTRATIVELY CONFIDENTIAL
September 13, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
1972 U.S. Senate Races
The attached chart summarizes the 14 marginal Senate
reces, Block caps indicate net gain above the current
45 Republican seats. The polling data, when available,
has Republican first. Anticipated date of receipt of
post-Labor Day polling is indicated.
GS/jb
STATE
CANDIDATES
POLLS
COMMENTS
Mich.
Griffin (R)
8/30- 42-39-19;9/18
Close. Detroit - Metro Key
Kelley (D)
Area. Needs P visit, grants,
money. Busing issue, may die.
Texas
Tower (R)
8/15- 45-32-24;9/18
Close, but Tower pulling away.
Sanders (D)
Needs P and VP visit.
Ky.
Nunn (R)
Poll avail - 10/7
Jan poll - Nunn behind. Field
Huddleston (D)
reports Nunn up. Needs $.
AMPAC active.
NEW MEXICO
Domenici (R)
Jul- 37-53-10;10/1
Domenici's org. weak; Napoli-
Daniels (D)
tan on Daniels; needs $, cam-
paign management and P visit.
RHODE
Chaffee (R)
Poll avail - 9/22
Pell gaining; needs $ and
ISLAND
Pell (D)
(Becker)
surrogate visits.
S.D.
Hirsch (R)
8/15
H -6
;10/7
No P or VP visit; Needs $ &
Abourezk (D)
N
M
U
Butz; Gov & 2 close Cong.
56
28
16
Id.
McClure (R)
Poll avail - 10/10
Field reports slightly ahead;
Davis (D)
Central Surveys
needs $ & help healing
primary split.
GEORGIA
Thompson (R)
8/3- 43-16-41; 9/31
Needs issue help. P or VP
Nunn (D)
(misleading)
visit helpful.
OKLAHOMA
Bartlett (R)
Jul- 36-54-10;10/5
Field reports close behind.
Edmondson (D)
Needs P visit, strategy help
Gov.
NORTH
Helms (R)
Aug- Helms behind;
Needs $ & org. help; Field
CAROLINA
Galifanikas (D)
Poll avail-?
reports moving up.
ALABAMA
Blount (R)
Jun 30- 24-64-4-8;
Field reports 15 down; no
Sparkman (D)
Poll avail- 9/19
overt help.
MONTANA
Hibbard (R)
Poll avail - 9/30
Needs $ & Mansfield in D.C.
Metcalf (D)
LOUISIANA
Toledano (R)
?
Needs $ & org. & poll.
Johnston (D)
McKeithen
VIRGINIA
Scott (R)
Behind;
Needs P ident. & landslide;
Spong (D)
Poll avail- ?
poor candidate.
ADMINISTRATIVELY CONFIDENTIAL
September 13, 1972
MEMORANDUM FOR:
FOLLOW UP
FROM:
GORDON STRACHAN
On Saturday, September 16 check on the status of the
canvass drive and be sure to participate in the local
events.
GS/jb
September 13, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
You asked whether the Gallup Organization would confirm
or deny the rumor from the Leadership Meeting yesterday
that a recent Gallup poll showed the President with
a 40% lead.
Neither John Davies nor George Gallup, Jr. returned
my calls. However, Tom Benham reached Alec Gallup
late last night. Benham reports:
1) Alec Gallup would neither confirm nor deny the
rumor of a 40% lead. Gallup did not indicate by hesi-
tation or in any other way that he had such data in a
long conversation with Benham,
2) Concerning the Gallup release last Sunday that
"30% of the vote for either candidate can be considered
'soft'", Benham's discussion with Alec Gallup indicates
that Gallup Surveys is just "taking out insurance by
saying the race isn't decided". Alec Gallup told Benham
that in all follow-up questions the support for the
President remained constantly strong. Although he would
not give Benham the exact questions, Gallup did ask
"believability" and "scabometer" questions to test the
President's support. "Every measure that they (Gallup)
use confirms every other one."
3) Alec Gallup suspects that Harris has a recent
trial heat that is "too Republican" and so doesn't want
to report it.
4) When Banham asked Alec Gallup when they would do
their next survey, he said "Well, maybe not for two weeks".
GS/jb
PHONE CONVERSATION WITH TOM BENHAM September 12, 1972
S - Hi, Tom, how are you?
B - Fine. I had a little chat with our friends over on Bank Street
S - Oh yes.
B - and their figures and ours are virtually identical on this, what they
call soft sell. All they are doing are taking out insurance by saying
the race isn't decided and so on. They get the same figure - they use
a slightly different question - and - you know we asked the question
of "Have you definitely made up your mind or is there some chance you
will change it". So - they said also that they did several other
they asked a whole battery of questions. They have a believability
scale - you know, which guy can you believe and so on.
S - A real honest credibility question?
B - Some kind of credible - it would be similar to that - not quite
credibility exactly but some question - and I don't have it cause
O - What they have asked in the past "Who do you believe more - McGovern
or Nixon?" They have had a series like that in the past with
candidates.
B - Something like that. "Which one do you believe more?"
S - I see.
B - They had a scalometer question. You've seen that - where they have
the 10 boxes and where there is a guide rate on each box. Every
measure, according to Alec, every measure that they use confirms
every other one. I gave him our believability thing. They got 30%,
we got 31%, SO you know they are right on the dot. So as far as we
said in our memo, we stand behind that. In other words, comparing
it to the '64 race. I had mentioned to him how it compared and he
- 2 -
said that theirs compares exactly to late August, early September
of '64 too. They are getting the same kind of thing.
S - In terms of commitment and the whole bit?
B - Yes, so all they're doing really is taking insurance by weasle
wording their thing in case some sublime accident takes place.
He did mention one thing that was interesting. He noticed the
Harris - yesterday's release - in which he talked about McGovern
supporters and Nixon supporters. And he said "Now obviously Harris
has done a trial heat but he has suppressed the result - he hasn't
put it out - but he's talked about the two groups." Why do you
think he did that? Is it because it is SO Republican that he
doesn't want to report it or is he got something up his sleeve
to report later - of course I don't know the answer to that -
I kind of think it's because its so Republican that Harris doesn't
want to report it. You don't have access to that, do you?
S - No, no. We really don't. What was Gallup's reaction? You thought
it was too Republican so Harris wouldn't want to release it?
B - That's what he tends to think. He doesn't know.
S - Any indication that they
...
B - I asked him when he was going to get his next one out.
S - Yes.
B - He said "Well, maybe not for two weeks". So I don't know just when.
We'll have one the middle of next week.
S - What?
B - A trial heat from the national Teeter study.
S - Oh yeah but that's ours.
- 3 -
B - Yeah.
S - Yeah - but that's not to be released to the public.
B - No, no.
S - On another matter. In talking with Teeter today -
B - Incidentally, just to close the circle on this thing he did not
give any indication of this rumor that you heard.
S - Oh.
B - I'm not saying the rumor is false but I certainly heard nothing
that would make me believe that there's any truth to it.
S - I see.
B - I get no reply one way or the other. I led him into that kind of
a discussion and he never indicated by hesitation or any other way
that he had any other data.
S - OK. Let's see, what else did I want
...
conducted any recent poll
on the Watergate situation - I said "What makes you ask a question
like that?" He said- Well, he received reports back from his
some of his interviewers and some of his supervisors and he is
convinced that we through ORC conducted a poll within the last two
weeks on the Watergate.
B - Do you know anything about that?
S - I didn't -
B - You told me to
...
S - In light of the fact that we have some Watergate questions on this
national which are going to be held as closely as this other one
B - He didn't have any indication of the results or anything?
- 4 -
S - Oh no, but he knew somebody had been in the field.
B - He might have heard it from Burlington where we sub-contracted the
interviewing. He might use the same ones.
S - Well, the real point of me raising it is that our
...
B - That's why you've got to have an in-house system if you want absolute
confidentiality.
S - Yeah.
O - Interviewers never know results and they don't know clients but they
know what their firm is doing
S - Sure, but if they figure out that ORC is doing something on the
Watergate it doesn't take much
...
B - I don't know what you can do about that, Gordon, other than have an
in-house ...
S - Well, we're still working on that in-house capability.
B - Sure - I'm not trying to talk you into anything, but
...
S - that's the only secure way.
O - Interviewers know can't do anybody any damage, but they know that
somebody's doing something.
S - Yeah.
B - I don't know what else you can do about that. They don't see the
results and they don't know the client.
S - OK.
B - You probably think we're working for McGovern.
S - He said in particular that he picked it up in Ohio.
B - In Ohio? Well, we have nothing in Ohio. You know somebody else
could be interviewing out there. I mean, I wouldn't be surprised
- 5 -
B - if Harris is interviewing on it. Or Gallup. I mean it's in the
news so
being something for the New York Times.
G - You will maintain your increased contact with Gallup and so forth
won't you?
B - Well he
...
G - I mean, it's mutually advantageous to the two of you.
B - Well, we'll be keeping in touch because it's important to the
business as a whole. He's very friendly. He's invited me to
call him any time I have questions and he'll volunteer anything
he can. Yeah, our relations are excellent.
S - Good. All right.
B - Okey doke, Gordon.
S - Oh listen. One last thing. Is there sort of a problem on getting
the national results? for Wave III.
O - Pardon me?
S - Is there a problem on getting the national results on Wave III?
O - The only problem is when it comes in. You know, we lost a weekend
because of the Jewish Holiday. So we're a couple of days further
behind than my normal scheduling would be. We trying to push for
trial heats by at least the weekend and I haven't been able to
guarantee that yet.
S - Yeah. OK.
B - I think you guys ought to eliminate the Jewish Holidays just like
you moved LIncoln's Birthday.
S - Yeah - that will make a lot of sense. WE're sure as hell not going
to do it in the next 56 days.
B - We'll see you on the day of Atonement.
S - Very good. Bye,
ADMINISTRATIVELY CONFIDENTIAL
September 12, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Surveys - Wave III
Bob Teeter called with a status report on the Campaign
Surveys - Wave III. All interviewing has been completed.
Collection, coding, and reporting is being done this week.
Results from all states should be available on Saturday,
September 16 or Sunday, September 17, 1972. There have
been problems with the national survey being done by ORC.
These results will probably not be available until Monday,
September 18 or Buesday, September 19, 1972.
Teeter told me that he had just received the Wave III Ohio
"preliminary" results:
Polling Date
Nixon
McGovern
N.O.
MOR-Sep 6-9
64
32
4
He also received the DMI Los Angeles and Orange County poll:
Polling Date
Nixon
McGovern
N.O.
DMI-Aug 15-31
59
28
13
DMI-Jul 15-31
56
30
13
He learned from some of his Field Interviewers and Super-
visors that someone had been polling on the Wateryate
Incident in the last two weeks. Teeter believes we did
the polling through ORC. He did not press for information
but would like to compare his Wave III data with any ORC
trial heats and Watergate questions. The Watergate ques-
tions and results from Wave III will be delivered only to
me, not MacGregor, Magruder, and Malek.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 12, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
LARRY HIGBY
GORDON STRACHAN
SUBJECT:
September/October Campaign Polling
What follows are Teeter's recommendations for our polling
operation at 1701 for the balance of the campaign.
Rolling Wave Telephone Polls
Beginning September 25, Teeter proposes to establish a
telephone interviewing capability which will allow us to
do a minimum of 300 interviews daily (except Sunday) and
have the data the following day. He feels that the advan-
tages of telephone polling during this period are speed and
flexibility. His current plan is to use this system to do
a rotating series of state-vide polls in the top priority
states - that is, to poll each of the priority states
beginning on the 25th of September. It will take a week
or ten days to poll the priority states. He will repeat
this series until the election. Each individual state
poll would take only 1-2 days and we would therefore have
fresh data on each of the priority states every week or
ten days, depending on how many states we are doing. He
would eliminate those states where we have large leads as
we get near the election and concentrate on those states
that are close or are showing some movement. This inter-
viewing system will allow us the flexibility to change
our research design without any less of time. We should
be able to add states, do national studies and to check
the impact of any major events, or to do special group
studies, or special state election studies.
- 2 -
Teeter will provide you with a specific questionnaire
and list those states he feels we should begin polling
after reviewing the Wave III data.
Approve this concept
Other
Panel Interviewing
The polls mentioned can be done using either straight
probability samples or panels drawn from the respondents
of Waves II and III. If we do do panels - something
Teater is far from convinced we should be doing at this
point - he feels we should limit them to only the top
priority states. Panel interviewing is very expensive
and takes longer because of all the call backs that are
needed to reach the respondents. Also, people become so
sensitized to the fact that they are going to be called
back, they start reading everything on the interview
subject rather than reacting normally. Tester feels
panel interviewing will only be of value if there is
considerable movement taking place.
Another possibility that he is considering is to set up
a national panel of ticket splitters and interview them
every week or ten days during the last six weeks.
Teeter will present his final recommendations on panel
studies after reviewing the Wave III data.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 12, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern Advertising
Peter Dailey called today to say that McGovern has
requested 1/2 hour "availables" from all three networks
for late September.
McGovern has reportedly written the networks complaining
about the allocation of "availables". The availables
balloon as November 7 approaches, McGovern reportedly
claims in his letter that he needs spots early for
identification and that as a result he is being treated
unfairly. However, McGovern has not yet picked up the
"availables" the November Group relinquished.
Dailey is still concerned that Stans will not deliver
the 350 needed for the Connally 5 minute announcements
and spots at the 3 p.m. budget meeting tomorrow. You
indicated MacGreger was handling this.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 12, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern Spot
Last night McGovern ran his 5 minute spot on Veterans
at 10:55-11:00 on NBC after the Monday Night Movie,
It is the same spot he used in the California primary
which you viewed in June. The only change was the
tag line - the spot used "For the People", There
was a fundraising appeal by the announcer at the end.
SIGNAL and Dailey have the spot available on tape.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 11, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern's TV Ads
Last night on the New York Independent TV station carrying
the New York Jets game, McGovern ran a 60-second spot. The
style was very similar to those used during the primaries.
The theme was credibility with McGovern using the line
"no one has a hook on me". The tag was not "Come Home
America". It was -- "George McGovern - For the People".
GS/jb
ADMINISTRATIVELY COMPIDENTIAL
September 11, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Ed Cox Telephone Call -
September 10
Ed Cox called me last night to review his impressions
from trips to Pennsylvania, Illinois, and California.
He made five points:
1) The Young Voters for the President are distributing
literature faster than it is being received. Bumper stickers
are particularly hot items. Dailey, Malek, and Riets have
been advised of the delays and resultant complaints;
2) The minorities literature aimed at Puerto Ricans,
Mexican Americans, and Blacks appears to be translated
from English and masses much of the "lingo". Dailey and
Malek have been advised. In California Lyn Nofsiger has
re-written some of the minorities literature,
3) There is a tremendous opportunity among the
Southern California Jewish voters. The two organizers
are Orthodox Jews who were Humphrey's coordinators. Theis
problem is that they don't know whether they are under the
DPN or the Commistee for the Re-Election of the President
and as a result have almost no money. Malek and Colson
have been advised,
4) The Black headquarters in Los Angeles appeared
to be staffed by paid employees instead of volunteers.
Cox questions the allocation of money to Blacks but not Jews,
5) Each of the Headquarters he visited had "obviously
sincere" substantial numbers of volunteers. In Ban Pedro,
where Cox believes substantial inroads can be made with
traditional Democrate, Nofsiger agreed and ordered more
telephones.
At the conclusion of the call I told Ed Cox I would review
with him the action taken on these five points the next time
he called me.
GS/jb
THE WHITE HOUSE
WASHINGTON
Ed Cox -
whe H. called -
1
Genl hat prob.
- Pa, del, Cal
YVP -esp
Bumper studers
- Hot items
- some
2
Calt ny
Pto Rico + meicem
hit devited at men
Beging
G ups very poor
- not re- writing
his let
THE WHITE HOUSE
WASHINGTON
@
Cal - tremer possib in
lal among Jerish
* 2 rids -HH coolds
voters in EA
anthodox
mile Heller- sleeps
Farlak
in office
Other -as spales
Prols w/ material
whe under DF n-
corpused + no #
4
Black Hdghs in hA-
impossions to not
no volunteer, obvious paid
- - How useful $ in blueks
put up
-Betrer to pict $
THE WHITE HOUSE
WASHINGTON
Regular Hdgtrs
obviously sincere
San Pedro - lest recep
in telephones in legaly
not reacted & put
Dem areas
Ed Cox -
nyc - not really going
well before convention
Little better
ADMINISTRATIVELY CONFIDENTIAL
September 11, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Pat Hutar and Barbara Franklin's
Campaign Roles
According to Fred Malek, the campaign roles of Barbara
Franklin and Pat Hutar are separate with each having
the responsibilities outlined below.
Barbara Franklin has overall responsibility to get women,
as a constituent group, to vote for the President. She
is in charge of the Women's Surrogate Program, and coordi-
nates all materials, mailings, special advertising, and
press relations, She is ultimately responsible for
Barbara MacGregor's Flying Squad program using Administration
and top White House Staff wives.
Pat Hutar does not report to Barbara Franklin. Pat Hutar
is responsible for the Pledge to the President program,
which recruits volunteers. Hutar is responsible for all
volunteer programs except YVP, Even though most volunteers
are women, Hutar's focus is volunteers. Hutar is also in
charge of the Hostess Telephone program which relies an
women to make telephone calls from their own home. This
program is to be distinguished from the telephone centers
program, under the direction of Bob Marik and usually
staffed by volunteers. In addition, Pat Hutar is also
involved in some of the scheduling of Cabinet wives.
GS/jb
9/11
Pat Hutan - what in charged
Barlara Franklin - wR
S
H based on FM
call
P H - directing
notallen
Basically
Pledge to P- to/roise
volunter - impler
thru CRP in the sts
Hosteos Telephone - done
in homes instead
some scheduling of
of paid lanes
women's Role - as a consult
cas weres
orter - Barana Frank
- generating win Wounlees
only women not
Flying perfuading squad - Barlara
mac uu G program
Womesis Suis materials ,Mlys, Press
Women's Enderse Program
ADMINISTRATIVELY CONFIDENTIAL
September 8, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern Commercials
Dailey called to report that McGovern made his firm
money commitment for TV advertisements today, They
are:
1) September 11, Monday - NBC
Monday Movie - 5 minute spot
2) September 12, Tuesday - NBC
Bonansa - 1 minute spot
3) September 14, Thursday - NBC
Ironsides - 1 minute spot
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 8, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Peter Dailey Advertising
Strategy
Peter Dailey submitted the advertising media plan attached
at Tab A for your consideration. You saw the DFN strategy
memorandum on September 6, but it is attached because
Dailey believes it is his best statement of the campaign
advertising strategy. The views of Dailey's Advertising
Advisory Group, which reviewed all of the campaign advertising
material on September 7, are summarised and attached, The
recommendations for revision of timing and emphasis are based
in part on the conversation between Higby, Dailey, and me
on September 2. Dailey is working on an analysis of the
McGovern advertising strategy but this will not be available
until tomorrow.
Dailey had hoped to present the final TV advertisements to
you today with his media plan. He does not have the final
TV materials and will not until Monday, September 11.
Dailey also submitted his recommendations on the commercial
use of the President's Utica speech and the Mamie Risenhower
Convention Tribute (Tab B). He recommends against using
either commercially.
There is a developing animosity between Chuck Colson and
Peter Dailey. Personally Dailey can't stand Colson, who
Dailey believes knows absolutely nothing about public
communication. The problem is that Colson calls Dailey and
asks for advertising materials with a liberal use of "the
President wants ..." and then is unavailable when Dailey
wants to review the strategy and object to specific requests.
- 2 -
Dick Howard, in Colson's office, called me to review a
list of "Presidential advertising requests" that Dailey
has either not delivered or objected to doing.
To review the specifies:
1) Colson asked for some advertising ideas using
"the new majority". Dailey submitted a bumper sticker
and button with that line and the statement attached at
Tab C.
2) Colson sent two Teamster Union recommended pesters
using "Hey McGovern" headlines with an attack on Drugs and
Amesty. The mock-ups are in my office. The art work had
been done by the Teamsters but 1701 would pay for the ads,
to be placed OR the backs of Teamster trucks. Dailey is
violently opposed to their use because they run counter
to the strategy of keeping "the President the President".
Dailey's Advertising Advisory Group agreed the "Hey McGovern"
ads would be counter-productive. Dailey prepared a memo-
randum for MacGreger to Colson rejecting the suggestion
(attached at Tab D).
3) Colson sent materials for a Wall Street Journal
ad entitled "MeGovern VS. McGovern". Dailey is again
opposed,
On the merits, Dailey is probably correct in trying to keep
the advertising of the campaign within the agreed stretegy.
However, if Colson is in fact implementing Presidential
requests, a modus vivendi with Dailey must be developed.
Recommendation
That all advertising suggestions generated by Colson be
sent to Dailey through you to assure a unified advertising
approach and Dailey's implementation.
Approve
Disapprove
Comments
GS/jb
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
September 7, 1972
MEMORANDUM
MEMORANDUM TO:
H.R. HALDEMAN
FROM:
PETER H. DAILEY
Enclosed is the media fact book containing the
information that will be needed for advertising
decision making. It includes:
A detailed breakdown of Network TV
offerings (and our requests) on a
week-by-week basis.
A detailed breakdown of local adver-
tising spending (at recommended weight
levels) by media, by state, and by ADI.
A detailed breakdown of proposed voter
block advertising by media, by state.
We plan to make the major decisions affecting media
changes week-to-week on Mondays of the preceding week.
This Monday (9/11) we should decide:
Whether (and to what extent) to pick up
options on Network TV beginning the week
of 9/18.
Whether (and where) to begin local
advertising the week of 9/18.
Whether (and where) to begin Democrats
for Nixon advertising.
The scheduling of commercials (if we
decide to run).
Recommendations
1. We recommend against beginning the advertising
campaign the week of 9/18. Our reasons are:
Re have not been advertising and our load
in growing. At this point, we have more to
lose in media advertising than we have to
gain by starting early.
-2-
Wave II will be available Sept. 15,
and will be valuable in allocating
resources.
The dollars may be better spent in the
last two weeks if needed, than the first
two.
Total available advertising dollars
appears to be tight, and we should
consume up front funds.
2. We recommend starting pro-Nixon advertising in the
following states, and on network, on 10/2:
State
$ Per Week
California *
$78,359
Connecticut
12,625
Illinois *
29,186
Maryland
9,742
Michigan
23,366
New Jersey
2,941
New York
57,294
Ohio
14,455
Pennsylvania
34,852
Texas
*
20,267
283,087
Minnesota
7,436
Missouri
10,639
Washington
6,440
24,542
$307,629
The plans for each state are detailed in the attached
book, as is the network schedule.
3. Further, we recommend Democrats for Nixon adverti-
sing begin 9/18 per the plan previously submitted.
*
Includes Mexican/American advertising
file
Attachments
DEMOCRATS FOR NIXON
ADVERTISING PROPOSAL
September 4, 1972
DYNOCHATE FOR MIXON
TISING PROPOSAL
I. Advertising Objectives
The advertising objective is to persuade traditional
Democrats to vote for Richard Nixon in November.
Care should be taken that this objective is not
diluted by other, less vital, goals, specifically:
No attempt will be made to gain converts
to the Republican Party --- this is too
big a jump to ask most people to take
and it would take years to accomplish.
No attempt will be made to persuade
Democrate to vote the Renublican line.
It's too tough a sale.
No attempt will be made to broaden the
appeal of Democrats for Nixon to include
traditional ticket splitters and/or
independents. The Committee to Re-elect
will be concentrating most of its energies
on this group. The Democrats for Nixon
should concentrate on Democrats.
II. : Creative Strategy
The basic thrust of the advertising message should
be:
Senator McGovern does not reflect the philosophy
of most Democrate, and surely not of most Ameri-
cans. Its is leading the party in the wrong
direction and would the country as well.
This year, it is necessary that you (the Demo-
crat) put country ahoad of party.
Richard Minon more adequately represents the
philosophy of the American people. He has
been a good President and deserves support.
Advertisi 0992 best be recordined bott. in
:.
VII
produc of the
to to
clear CY innucido
--2-
to point out the dangers of a McGovern
administration.
His positions on defense, welfare, taxes,
isolation, and peace terms are in conflict
with the thinking of most Democrats and
should be the major issues.
III. Media Strategy
At this point in the campaign, advertising should be
concentrated in those states where current polling
data shows the President either close to or behind
McGovern. As we get rurther into the campaign,
consideration will be given to scheduling some
commercials nationally if we find the margin of
difference eroding in more states.
Initially, though, it is proposed that local tele-
vision (prime and fringe evening time) and full page
newspaper ads can be scheduled in states as summarized
in Section IV.
Prime & Fringe Evening Local Time
Use of television will enable us to quickly
generate awareness to the broadest crossection
of the population with the greatest possible
impact in order to expose the weakness of
McGovern's policies.
Full Page B/W Newspaper Ads
The addition of nowspapers will extend the reach
and frequency of the television effort through
the use of a secondary supplemental medium and
will provide us with the opportunity
To more fully Jovelon distinctions between
HcGovern and the President.
To feature names of prominent (local if
possible) Domocrats for Nixon to help
generate bandwagon support.
To provide response compons to help generate
volunteers ane contributions.
-3-
IV.
Media Plan
It is recommended that local spot television start Sept. 18
in the following states and markets, at 12 to 15 spots per
week (150 GRP's), plus a full page B&W newspaper ad.
State
Market
TV
TV Cost
Newspapers
Newspaper cost
Calif.
San Francisco
1wk.
$16.7
full page
10.5
N.Y.
"
N.Y.C.
32.8
"
"
29.3
N.J.
"
all
*
"
"
:
12.0
Pa.
"
12.6
"
"
Philadelphia
13.9
Ohio
"
"
Cleveland
6.6
"
10.0
Ill.
"
16.2
"
"
Chicago
9.7
Mich.
If
Detroit
7.5
"
"
9.9
Wisc.
"
3.5
"
"
Milwaukee
4.4
"
.9
"
"
Madison
1.0
Mo.
"
all
10.6
"
"
12.5
Texas
"
4.8
"
"
Houston
5.0
"
"
"
Corpus Cristi
.6
1.0
sub total:
112.8
119.2
Oregon
Portland
"
3.4
"
"
3.8
"
1.2
"
"
Eugene
1.1
Wash.
"
8.0
"
"
all
10.4
W.Va.
"
all
3.9
"
"
5.8
Minn.
"
5.7
"
"
Minneapolis
6.9
sub total:
22.2
28.0
Grand total:
135.0
147.2
*
Covered by New York City and Philadelphia
Extending this plan on an alternate week basis would result in
the following budget:
TV
N.P.
Total
Week
of
Sept 18
$135.0
$147.2
$282.2
"
"
Oct 2
135.0
147.2
282.2
"
"
Oct 16
135.0
147.2
282.2
"
"
Oct 30
135.0
147.2
282.2
$540.0
$538.8
$1128.8
-4-
V.
Scheduling
It is recommended that the following ads and commer-
cials be scheduled:
TV
N.P.
Week of Sept. 18
Credibility
Credibility
"
"
Oct. 2
Welfare
Welfare
"
"
Oct. 16
Defense
Defense
"
#
Oct. 30
To come
To come
VI. Future Plans
This is to be considered an "initial" schedule, to be
reviewed on a weekly basis. Additional states and
markets can be added as funds permit, and polling
indicates the need.
VII. Network Opportunity
Two five minute telecasts are available on 9/19
(Marcus Welby) and 9/21 (Owen Marshall) at $10,000
each. It is recommended that these be used to initiate
a prime time national appeal by John Connally to esta-
blish 1) why Democrats for Nixon; 2) why Mr. Connally is
opposed to McGovern; 3) why he is for the President.
The telecast would close with an appeal for contribu-
tions and volunteers. (While this is not the major
purpose of the telecast, it will help broaden partici-
pation in Democrats for Nixon).
NEWSPAPER LIST
CALIFORNIA
$10,500
San Francisco Chronicle/Examiner
Oakland Tribune
Napa Register
Santa Rosa Press Democrat
San Jose Mercury News
NEW YORK
$29,300
New York Times
New York Post
New York News
Long Island Press
Long Island Newsday
Westchester Rockland Group
Poughkeepsie Journal
Middletown Tribune-Herald
Kingston Freeman
NEW JERSEY
$12,000
Atlantic City Press
Camden Courter - Post
Trenton Times/Times Advertiser
Woodbury Times
Trenton Trentonian
Vineland Times - Journal
Huckensack Record
Jersey City Jersey Journal
Newark Star Ledger
Morristown/Parrippany Record
Asbury Park Press
New Brunswick Home News
Paterson Clifton Passaic Group
Dover Advance
Passaic Clifton Herald News
PERHSYLVANIA
$13,900
Philadelphia Bulletin
Philadelphia Enquirer
Boston-Milson Express
Reading Engle-Times
Levittown-Briston Courier Times
West Chewser Endal l'evis
Stre are Record
case
Alleno in CalleCrhonicte
2 -
OHIO
$10,000
Cleveland Press
Cleveland Plain Dealer
Ashtabula Star-Beacon
Lorain-Journal
Akron Beacon-Journal
Dover-New Philadelphia Times-Reporter
Wooster Record
Canton Deposit
Mansfield News Journal
ILLINOIS
$9,700
Chicago Tribune
Chicago Sun-Times
Chicago Today
Chicago News
MICHIGAN
$9,900
Detroit News
Detroit Free Press
Pontiac Oakland Press
Royal Oak Tribune
WISCONSIN
$5,400
Milwaukee Journal Sentinel
Racine Journal-Times Bulleitn
Sheboygan Press
Madison Capital Times Wisconsin State Journal
MISSOURI
$12,500
St. Louis Post Dispatch
St. Louis Globe Democrat
Kansas City Star Times
Columbia Tribune
Jeff. City Capital News/Post Tribunc
Sedalia Capital Democrat
Joplin Globe
Kirksville Express and News
St. Joseph News - Press Ganette
Springfield News Leader and Press
TEXAS
$6,000
Houston Chronicle
Douston Port
Galventon News
Carlett Vine. Calle
- 3 --
OREGON
$4,900
Portland Journal of Commerce
Salem Oregon Statesman/Cap. Journal
Albany Democrat Herald
Eugone Register-Guard
Rosenburg News Review
WASHINGTON
$10,400
Seattle Times
Seattle Post-Intelligencer
TAcoma News Tribune
Everett Herald
Olympia Olympian
Bremerton Sun
Spokane Chronicle/Review
Wenatchee World
Bellingham Herald
Yakima Herald-REpublic
Walla Walla Union-Bulletin
WEST VIRGINIA
$5,800
Charleston Gazette Mail
Huntington Herald Dispatch
Parkersburg News Sentinel
Logan Banner
Beckley Post Herald RAleigh Reg.
Bluefield Telegraph Sunset News-Observer
Clarksburg Exponent Telegram
Elkins Inter-Mountain
Grafton Sentinel
Wheeling Intelligencer News-Register
MINNESOTA
$6,900
Minneapolis Star Times
St. Paul Dispatch
St. Cloud Newspaper
Redwing Ragle
Fairbault News
New Alma Journal
Willmar Tribune
Waseca Journal
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
September 7, 1972
MEMORANDUM
TO:
GORDON STRACHAN
FROM:
PHIL JOANOU
SUBJECT:
Advertising Advisory Group
Pete Dailey requested that I send you a memo reviewing
the general comments made by our Advertising Advisory
Group today.
First, there was a very positive reaction to the pro-
Nixon and anti-McGovern television and newspaper
advertising. There were a few specific suggestions
on certain ads. Everyone thought the "McGovern ADA"
ad was a good ad, but should be limited to publica-
tions such as the New York Times, New York Magazine,
etc., as it was probably too sophistocated a concept
for the average voter.
In the ad "It took President Nixon to make the Supreme
Court a Court that all Americans can respect", the
group felt that the ad implied that no one respected
the Court prior to President Nixon. In the ad which
read "Last year for the first time in a decade, the
crime rate actually decreased in 80 cities", it would
be
better
to
say
how President Nixon helped" rather
than "President Nixon go tough". It was the consensus
of the group that because of the nature of the adver-
tising there would be little risk in irritating the
public or overexposing the President by starting in
late September or early October. It was also the
feeling of this group that advertising should stare
then because the absence of any advertising could
actively seeking re-election.
create the appearance Homer that the President is not
Committee for the Re-election of the President
MEMORANDUM
September 6, 1972
MEMORANDUM TO:
CLARK MacGREGOR
FROM:
PETER H. DAILEY
SUBJECT:
Various Requests from Gordon
Strachan.
President's Utica Speech
We've reviewed the transcript of the speech and
we do not see anything in the transcripts that
would make a more effective television commer-
cial than the ones we have already done. We
believe that it is a good speech, inspirational
in it's praise of teachers, General Eisenhower,
and American youth, but we didn't see any specific
copy points of note. If we are asked to do a
commercial, we believe a 5 minute commercial would
be better than a 1 minute commercial.
Eisenhower Convention Tribute
Most of this was related to history and most nostal-
gic. We believe that most of our money should be
spent on current events. Therefore, we wish not to
pursue this subject further.
Youth Rally
We've only had the opportunity to review excerpts. of
the film, but we believe it would make an excellent
1/2 hour show. We are working on that assumption.
Additionally, the footage that we shot of the Presi-
dent's speech can be edited into some of our commer-
cials which we are in the process of doing.
Committee for the Re-election of the President
MEMORANDUM
September 6, 1972
MEMORANDUM TO:
CLARK MacGREGOR
FROM:
PETER H. DAILEY
SUBJECT:
Filming the President During
Campaign Activities.
I concur on Bill's recommendation, which is attached,
that we work with the White House film crew under
the new procedures. As Bill indicates, however, we
do have access to film crews on both coasts. When
alerted to an address of particular importance, we
will back up the Navy crew with our own.
NOVEMBER
GROUP
INC.
September 5, 1972
TO: PETER DAILEY
CC; Phil Joanou
Mike Lesser
FROM: Bill Taylor
Finley Hunt
Re the filming of the President day-by day:
I again talked with Bill Carruthers. He confirmed that he
has a Navy crew of two cameramen and one soundman (sometimes
more) with the President at all times. He feels, as I do,
that it would be wasteful duplication for us to do the same.
This is a good, professional crew. Bill says that 90% of the
film in the Wolper documentaries was shot by them.
Our trouble has been in getting the film. For instance, the
Navy men shot the Utica speech
...
kept the film and went on
all the way to Honolulu with the President before getting the
film back to Washington to be processed. Then one print was
made, and delivered to Marc Goode.
This system will not work for us. Bill Carruthers is meeting
with Dwight and Marc tomorrow to change the system. The film
crew will send their film to Washington immediately after every
filming. Two prints will be made, one sent to us at once.
I think this new system will do the trick. However, we h.ve.
the means of getting a film crew together immediately if you
still think it is necessary for us to cover the President
ourselves.
909 THIRD AVENUE
NEW YORK, N.Y. 10022
on 752.3500
August 28, 1972
TO:
PETE DAILEY
FROM:
PHIL JOANOU
This is to recommend against use of the line "The
New Majority" on buttons and bumper stickers for
the following reasons:
1. It doesn't mean anything by itself.
This line, isolated to a single phrase as in
buttons, etc. could apply to many things. By
displaying it, a person does not identify him-
self as a supporter of the President. In the
context of a speech, it takes an additional
meaning. A button, however, should explain
itself.
2. It seems over-confident
No matter what we say to the contrary, we are
fighting a problem of over-confidence and apathy.
This scems to imply a feeling of too much confi-
dence, too early.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1751 PENNSYLVANIA AVENUE. NW
WASHINGTON D C 20006
September 6, 1972
(202) 333 0320
THEMORANDUM FOR:
CHARLES V. COLSON
FROM:
CLARK MacGREGOR
SUBJECT:
Teamster Posters
I have reviewed the Teamster posters, and I believe that their use
is not advisable at this time. If they carry the signature of the
Finance Committee to Re-elect the President, their style and tone
should be in keeping with the overall direction of the campaign.
The posters I saw today were not.
If the Teamsters wish to pay for these themselves, let us send
someone from the November Group to meet with the responsible party
in the Teamsters' organization to work out materials to their
satisfaction and ours. Since both of our objectives are the same --
victory for President Nixon -- I'm sure working face to face with them
will lead to production of materials which will meet with their
objectives and be in keeping with the style and tone of our campaign.
I'm sure that Secretary Hodgson would agree.
ADMINISTRATIVELY CONFIDENTIAL
September 7, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
DFN - Dailey Meeting
with Connally
Peter Dailey and Jeb Magruder met with John Connally,
George Christian, Leonard Marks, Jeno Paulucci, and
Lee Vann to review the DFN advertisements that you
reviewed on September 6.
Connally read the DFN Strategy Memorandum and agreed
generally with all the recommendations, including:
1) Tentatively holding off on the positive
President Nixon ads until October 10,
2) Beginning the DFN attack ads probably on
September 18 in the selected anti-RN media markets
(1.0. San Francisco and Cleveland),
3) Doing two network 5 minute spots with Connally
explaining DFN on September 19 and 21, and
4) Using the McGovern "Turnaround" and welfare
advertisements, but revising slightly the defense ad,
In a subjective evaluation of Connally and the meeting,
Dailey said he "had the feeling that Connally was pissed
off at some of the chicken shit stuff around the edges".
Asked for specifics, Dailey mentioned a plane bill of
Connally's that hadn't been paid.
- 2 -
Basically, Dailey believes Connally has confidence in
the media people, including the Direct Mail effort.
Connally did read and approve with some changes & the
brochures you reviewed yesterday. Connally had personally
revised the cover "attack" letters before you reviewed them.
Dailey will include the comments on all the advertisements
from his Advertising Advisory Group (Bart Cummings -
Compton) Dick O'Railly - Wells, Rich, Chet Posey -
DeCarmo; Jock Elliott - Ogilvie, and Tom Adams - Campbell)
in his description of the revised strategy and McGovern
strategy memeranda which are due tomorrow.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 7, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
President's Estate Plan
John Dean told me today that conformed copies of all of
the materials executed in connection with the President's
Estate Plan will be sent from New York early next week.
At that time I will review the documents with John Dean.
The discussion will focus on matters that concern you
personally as a Trustee. In addition, I will cover with
Dean any changes that may have eccurred in the basic
Plan from the time I was removed from the project by
John Ehrlichman,
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 7, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gavin Herbert Fundraiser
at Western White House
Gavin Nerbert has asked for authority to give Presi-
dential golf balls to the guests at the fundraiser at
the Western White House.
Steve Bull indicates that only in rare occasions have
the golf balls been given to groups. The only example
Bull can remember is a Babe Reboso charity event.
However, since the Herbert fundraiser is primarily
a Presidential golf course event, Bull recommends giving
Herbert the 288 balls.
Fred Fielding in John Dean's office says there is no
legal problem because the balls are purchased from the
President's fund not from appropriated funds.
Recommendation
That Bull authorise Herbert to give 288 Presidential
golf balls to guests at the Western White House fund-
raiser.
Approve
Disapprove
Comments
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 7, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
McGovern's Duluth, Minn.
Appearance - 9/8/72
Magruder called to say that McGovern is "reliably
reported" to be planning a statement on a "scandal
as big as ITT". ABC is planning on covering the
event live. Magruder does not know the subject
but guesses it might be the Nixon Bsothers-European
dollars information that McGovern has a task force
working OB. You received a note on this last week.
Dean has been advised.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
September 6, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
1972 U.S. Congressional Baces
Dent has prepared a factual analysis of the Congressional
races, indicating that the Republicans must hold all
current incumbent seats and win 39 new seats to reach
the 218 needed to organize the House, Ford's Southern
Democrate switchover project will not become important
unless the Republicans are close to 218. Dent's Tab A
picks the top 30 requiring attention.
Timmons independently reviewed the September 5 Congres-
sional Campaign Committee analysis. Timmons' picks are
double underscered while Dent's are single underscored.
Where Dent and Timmons agree three underlines appear.
Malek's field organization can provide assessments of 50
important individual races by September 13. Malek's input
would be conjecture before then.
MacGregor's views will be checked September 7.
Tester talked with an AMPAC representative on September 5
regarding access to their polls. Tester received a commit-
ment to obtain the 25 completed polls on September 8.
This analysis of the Congressional races will be resubmitted
when the additional information is acquired.
The only people involved in this project are Bill Timmons,
Clark MacGregor, Fred Malek, Bob Teeter and Stan Anderson.
Harry Flemming has done an independent analysis for Clark
MacGregor but has not reviewed it with Mitchell or MacGregor.
GS/jb