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This file contains:
From Strachan to Haldeman RE: recent campaign advertisements and campaign budget decisions. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
Copy of a memo from Joanou, through Magruder, to MacGregor RE: advertising decisions for the week of October 9. Network information and proposed advertisement schedule attached. 4 pgs. [Subject: Campaign] [Memo], 10/2/1972
From Strachan to Haldeman RE: a Democrats for Nixon "Defense" campaign ad. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
Copy of a memo from Strachan to Haldeman RE: campaign advertisement scheduling for television spots and newspaper pieces. Handwritten notes on original added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/30/1972
From Joanou to Strachan RE: network schedules for the week of October 2. Schedules, including planned campaign ad times, attached. 2 pgs. [Subject: Campaign] [Memo], 9/28/1972
Copy of a memo from Strachan to Haldeman RE: Dailey's campaign advertisement advice. Handwritten notes on original added by Haldeman and another, unknown individual. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
Copy of a memo from Dailey, through Magruder, to MacGregor RE: adjustments to the proposed campaign advertisement budget. Advertising schedule attached. 4 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Joanou, through Magruder, to MacGregor RE: a proposed campaign advertising budget. Network schedules, as well as information on newspapers and radio stations, attached. 17 pgs. [Subject: Campaign] [Memo], 9/25/1972
Copy of a memo from Higby to Strachan RE: construction of a media plan for the closing weeks of the 1972 presidential campaign. 1 pg. [Subject: Campaign] [Memo], 9/23/1972
From Strachan to Haldeman RE: the use of a time slot purchased by Connally to broadcast a film called "The Nixon Years." 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Strachan to Haldeman RE: the results of the latest Gallup poll. 1 pg. [Subject: Campaign] [Memo], 9/30/1972
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26145657
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WHSF: Contested, 15-6
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document
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1
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26145657
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title
WHSF: Contested, 15-6
description
This file contains:
From Strachan to Haldeman RE: recent campaign advertisements and campaign budget decisions. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
Copy of a memo from Joanou, through Magruder, to MacGregor RE: advertising decisions for the week of October 9. Network information and proposed advertisement schedule attached. 4 pgs. [Subject: Campaign] [Memo], 10/2/1972
From Strachan to Haldeman RE: a Democrats for Nixon "Defense" campaign ad. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
Copy of a memo from Strachan to Haldeman RE: campaign advertisement scheduling for television spots and newspaper pieces. Handwritten notes on original added by Haldeman. 2 pgs. [Subject: Campaign] [Memo], 9/30/1972
From Joanou to Strachan RE: network schedules for the week of October 2. Schedules, including planned campaign ad times, attached. 2 pgs. [Subject: Campaign] [Memo], 9/28/1972
Copy of a memo from Strachan to Haldeman RE: Dailey's campaign advertisement advice. Handwritten notes on original added by Haldeman and another, unknown individual. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
Copy of a memo from Dailey, through Magruder, to MacGregor RE: adjustments to the proposed campaign advertisement budget. Advertising schedule attached. 4 pgs. [Subject: Campaign] [Memo], 9/26/1972
From Joanou, through Magruder, to MacGregor RE: a proposed campaign advertising budget. Network schedules, as well as information on newspapers and radio stations, attached. 17 pgs. [Subject: Campaign] [Memo], 9/25/1972
Copy of a memo from Higby to Strachan RE: construction of a media plan for the closing weeks of the 1972 presidential campaign. 1 pg. [Subject: Campaign] [Memo], 9/23/1972
From Strachan to Haldeman RE: the use of a time slot purchased by Connally to broadcast a film called "The Nixon Years." 1 pg. [Subject: Campaign] [Memo], 10/2/1972
From Strachan to Haldeman RE: the results of the latest Gallup poll. 1 pg. [Subject: Campaign] [Memo], 9/30/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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26145657
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5ff2abb49936b2f8
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
6
10/2/1972
Campaign
Memo
From Strachan to Haldeman RE: recent
campaign advertisements and campaign
budget decisions. 2 pgs.
15
6
10/2/1972
Campaign
Memo
Copy of a memo from Joanou, through
Magruder, to MacGregor RE: advertising
decisions for the week of October 9.
Network information and proposed
advertisement schedule attached. 4 pgs.
15
6
10/2/1972
Campaign
Memo
From Strachan to Haldeman RE: a
Democrats for Nixon "Defense" campaign
ad. 2 pgs.
15
6
9/30/1972
Campaign
Memo
Copy of a memo from Strachan to Haldeman
RE: campaign advertisement scheduling for
television spots and newspaper pieces.
Handwritten notes on original added by
Haldeman. 2 pgs.
Friday, February 04, 2011
Page 1 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
6
9/28/1972
Campaign
Memo
From Joanou to Strachan RE: network
schedules for the week of October 2.
Schedules, including planned campaign ad
times, attached. 2 pgs.
15
6
9/29/1972
Campaign
Memo
Copy of a memo from Strachan to Haldeman
RE: Dailey's campaign advertisement
advice. Handwritten notes on original added
by Haldeman and another, unknown
individual. 1 pg.
15
6
9/26/1972
Campaign
Memo
Copy of a memo from Dailey, through
Magruder, to MacGregor RE: adjustments to
the proposed campaign advertisement
budget. Advertising schedule attached. 4 pgs.
15
6
9/25/1972
Campaign
Memo
From Joanou, through Magruder, to
MacGregor RE: a proposed campaign
advertising budget. Network schedules, as
well as information on newspapers and radio
stations, attached. 17 pgs.
15
6
9/23/1972
Campaign
Memo
Copy of a memo from Higby to Strachan RE:
construction of a media plan for the closing
weeks of the 1972 presidential campaign. 1
pg.
Friday, February 04, 2011
Page 2 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
15
6
10/2/1972
Campaign
Memo
From Strachan to Haldeman RE: the use of a
time slot purchased by Connally to broadcast
a film called "The Nixon Years." 1 pg.
15
6
9/30/1972
Campaign
Memo
From Strachan to Haldeman RE: the results
of the latest Gallup poll. 1 pg.
Friday, February 04, 2011
Page 3 of 3
ADMINISTRATIVELY CONFIDENTIAL
October 2, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Advertising and
Budget Matters
Campaign Advertising
At the weekly Campaign Budget meeting, Clark MacGregor and
Maury Stans approved the expenditures for campaign adver-
tising for the week of October 9. The substantive content
of the TV network and local spots is described in the attached
decision memorandum for MacGregor. To summarize the DFN
"Welfare" spot would run in all 60-second network spots and
in the selected local TV markets. The network 5-minute spots
would be "Older Americans" and "Environment". Magruder
indicated that MacGregor was "upset" about the advertising
decision to run "Defense" this week instead of "Welfare".
MacGregor also indicated in today's Budget meeting that he
was not pleased with the "Saturday afternoon" advertising
decision. In light of this, you may want to discuss the
attached memorandum with MacGregor. Peter Dailey needs a
decision quickly.
The Nixon Years
The scheduled Connally spot for October 4 has been cancelled
by ABC. Instead, The Nixon Years will be run on October 5
between 9 and 9:30. MacGregor, Dailey, and Magruder decided
not to call Elton Rule, President of ABC, because they will
need the favor next week to buy Connally's spot near McGovern's
Vietnam address.
Budget Decisions
Stans again complained that there was no budgetary control on
campaign expenses. He suggested November Group cutback on
- 2 -
personnel. Dailey refused. He suggested cutbacks in the
Direct Mail/Get Out the Vote Telegrams. MacGregor and
Magruder refused. He suggested cubbacks in office expenses.
Odle explained there was no way to control telephone and
mail expenses.
The net result is that the campaign budget is now up to
43,000, and Stans must raise 10,500 in the next month.
When Clark MacGregor told Stans that Ehrlichman had indicated
that the IRS would issue a ruling terminating the current
system of no capital gains tax on a contribution of appreciated
stock, Stans was floored. Tom Evans left the meeting to get
an answer immediately.
GS/jb
Committee for the Re-election of the President
MEMORANDUM
October 2, 1972
MEMORANDUM TO:
CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
Advertising Decisions for the
Week of 10/9
Attached is the schedule for network and local
advertising for the week of 10/9.
The following decisions are required:
1. Network commercial schedule of "Welfare" :60,
"Older Americans" and "Environment" 5's. This
decision is required by 10/4.
Approve
Disapprove
Comment
2. Purchase of $220,886 in local advertising in fifteen
states, extending last week's plan. Decision is
needed today (10/2).
Approve
Disapprove
Comment
3. Local spot schedule of the "Welfare" :60. This
decision is needed by 10/4.
Approve
Disapprove
Comment
CC: Pete Dailey
Promour
LOCAL ADVERTISING
10/9/72
State/Market
Media
Subject
Cost/Wk.
California
Spot TV/Radio
Welfare (TV)
$71,361
Los Angeles
Youth (radio)
San Francisco
Fresno
San Diego
Sacremento
Bakersfield
New York
Spot TV/radio
Welfare (TV)
$51,366
New York City
Youth (radio)
Buffalo
Syracuse
Rochester
Michigan
Spot TV
Welfare
$8,633
Detroit
Flint
Missouri
Spot TV
Welfare
$6,150
St. Louis
Wisconsin
Spot TV
Welfare
$3,450
Milwaukee
Illinois
Spot TV
Welfare
$16,200
Chicago
Ohio
Spot TV
Welfare
$7,939
Cleveland
Toledo
Texas
Spot TV
Welfare
$4,800
Houston
Pennsylvania
Spot TV
Welfare
$17,475
Philadelphia
Pittsburgh
Maryland
Spot TV
Welfare
$5,250
Baltimore
Minnesota
Spot TV
Welfare
$5,700
Minneapolis/St. Paul
Massachusetts
Spot TV
Welfare
$10,800
Boston
Washington
Spot TV
Welfare
$5,670
Seattle
Spokane
Page 2
State/Market
Media
Subject
Cost/Wk
Oregon
Spot TV
Welfare
$3,414
Portland
West Virginia
Spot TV
Welfare
$2,678
Charleston
9/22/72
WEEKLY NETWORK TV SCHEDULE
Fluision #: 1
Estimated Cost (Net)
Connercial S
Approx.
Annet.
Commit.
Time
Int'g
Edit
Misc
Total
Dst.
Date Day Net
Program
Time (ECT)
Length
Date
Cost
Clas.
Chgs.
Ches.
Cost
Rtg.
Name
($)
($)
($)
($)
($)
(%)
10/9
Mon. ABC Bewitched
11:55-12:00N
5 Min.
9/25
2,458
213
5,000
-
7,671
4.6
Older Americans
NBC
Laugh In
8:00-9:00PM
60"
9/29
25,500
208.
-
-
25,798
18.9
Welfare
CBS
Bill Cosby
10:00-11:00PM 60"
10/2
34,600
250'
-
-
34,850
18.1
Welfare
10/10 Tue. NBC Today Show
8:55-9:00AM
5 Min.
9/26
3,974
149
1,500
-
5,623
4.2
Older Americans
NBC
The Bold Ones
9:00-10:00PM 60"
10/3
21,250
298
-
-
21,548
19.1
Welfare
10/11
Wed.
CBS
As The World Turns
1:55-2:00PM
5 Min.
8/25
5,134
470
-
-
5,604
11.7
Older Americans
ABC Love American Style 4:25-4:30PM 5 Min.
9/27
2,458
213
5,000
-
7,671
6.6
Older Americans
NBC Search
10:00-11:00PM 60"
10/4
22,100
298
-
1
22,398
16.2
Welfare
10/12 Thur ABC The Men
9:00-10:00PM 60"
10/3
30,300
300
Welfare
-
-
30,600
16.4
CBS
Thursday Movie
10:55-11:00PM 5 Min.
10/5
11,297
235
2,000
,
13,532
19.1
NBC Dean Martin
10:00-11:00PM 60"
10/2
22,950
298
-
-
23,248
17.5
Welfare
10/13
Fri.
CBS
Friday Movie
10:55-11:00PM 5 Min.
10/6
11,335
235
2,000
-
13,570
18.3
Environment
ABC
Love Amer. Style
10:55-11:00PM 5 Min.
9/22
5,766
213
5,000
-
10,979
17.2
Environment
NBC Banyon
10:00-11PM
60"
10/6
20,400
298
-
-
20,698
14.6
Welfare
10/14 Sat. NBC Emergency
8:00-9:00PM 60"
10/6
19,550
298
-
-
19,848
13.2
Welfare
ABC Streets of San Fran 9:00-10:00PM 60"
10/5
30,300
300
-
-
30,600
15.6
Welfare
ABC
The Sixth Sense
10:55-11:00PM 5 Min.
9/22
5,766
213
5,000
-
10,979
14.0
Environment
10/15 Sun. NBC Sun. Mystery
8:30-10:00PM 60"
10/6
28,050
298
-
-
20,348
20.4
Welfare
TOTAL DAY
4 Ann.
14,024
1,045
11,500
-
26,569
27.1
TOTAL NIGHT 14 Ann.
289,164
3,832
14,000
-
306,996
238.6
GRAND TOTAL 18 Ann.
303,188
4,877
25,500
-
333,565
265.7
ADMINISTRATIVELY CONFIDENTIAL
October 2, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Advertising Matters
Pursuant to our conversation on Saturday, September 30,
I advised Phil Joanou of the November Group that the
DFN "Defense" attack ad should run on all available
network 60-second slots. These DFN Defense ad 60's
will replace the CRP positive ad 60's "Passport"
(Tuesday, October 3, 8-9 p.m. - ABC "The Mod Squad";
Thursday, October 5, 8-9 p.m. - NBC "Flip Wilson",
and Saturday, October 7, 10-11 p.m., CBS - "Mission
Impossible). One 60-second "China" spot on Saturday,
October 7, 8-9 p.m. - NBC "Emergency", will also be
replaced with the DFN "Defense" ad. In addition,
the DFN "Defense" 60 will run on local TV in selected
markets including San Francisco, Souhhern California,
Seattle, and Michigan. The DFN "Defense" 60 will re-
place the DFN "Welfare" spot which had been scheduled
for local TV markets beginning October 2. Due to the
problem of changing the tapes at several local stations,
some local TV sppts on Monday, October 2 will carry the
DFN "Welfare"spot.
A check with Phil Joanou indicated that last week the
only network TV was the "Russia" 5-minute which ran
Monday, September 25 and Thursday, September 28 during
prime time and once in midweek, midday. There was no
network DFN "Defense" advertisemwnts. On local TV
markets the DFN "Defense" ad ran.
Yesterday Clark MacGregor talked to me about the reason-
ing behind shifting all network 60's to the DFN "Defense"
spot and shifting from the DFN "Welfare" spot to the
"Defense" spot locally. I indicated to him that you and
I had talked and that you were merely confirming a decision
reached at either the Tuesday evening meeting with the
President or at the 10 a.m. Friday meeting with Ehrlichman
- 2 -
that the week of October 2 was to be "Defense" week.
Back-up memoranda are attached.
GS/jb
THE WHITE HOUSE
WASHINGTON
September 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Campaigning Advertising
Matters
Television
Positive Ads - CRP
Next week on Network TV, the China 5 minute,
China 60, the Passport 60, the Older American
5 and the Youth 5 will run according to the
schedule, attached at Tab A. Yesterday
on the memorandum attached at Tab B, you
asked why the Youth 5 would run. Dailey's
response is that the China 5 gets such
emphasis that by the end of the week, a
little variety would add to the audience.
The Youth 5 can be replaced by the China 5
on Saturday October 7.
Change Youth 5 to China 5
Leave Youth 5 on Saturday,
October 7
Other
Negative Ads - DFN
Because of your comment yesterday that the DFN
60's are better than the positive 60's, the local
TV markets where McGovern is relatively close
will carry the DFN "Welfare" spot. Colson, in
this morning's 9:15 meeting, confirmed that next
week was reaffirmed as National Defense Week in
- 2 -
the Ehrlichman Political Meeting on September 29.
Last week the DFN local ran the Defense ad. The
question is whether the Defense, instead of the
Welfare ad, should be run locally.
4/30
Run Defense Ad
Run Welfare Ad
the following week
Other
Newspaper
The "Welcome McGovern" full page ad that you approved
will run in Boston on October 3 when McGovern arrives.
Buchanan and Colson reviewed the copy this morning
and generally approved. Their only concern was that
the headline not carry a question which McGovern
could pick-up and use to his advantage by repudiating
past positions. Buchanan and Colson suggest: "The
People of Boston Don't Trust You Because: " This option
will be given to you for the next McGovern Welcoming ad.
The layout for Boston ad will be available for review late
tonight or first thing in the morning. The question is
whether you want to review the layout.
Yes, send layout to H. home
9/30
No, unnecessary to review layout
Other
NEED ANS - STR,
Committee for the Re-election of the President
MEMORANDUM
September 28, 1972
CONFIDENTIAL
TO:
GORDON STRACHAN
FROM:
PHIL JOANOU
SUBJECT:
Network Schedule - Week of 10/2
Attached is a revised schedule for next week,
eliminating "Russia". Note that "China" is
scheduled back-to-back on 10/3 on Welby and
the Movie, providing 46.0 total rating points,
as is "Passport" on 10/5.
CC: Pete Dailey
CONFIDENTIAL
9/22/12
Wecks 10/2/72
WEEKLY NETWORK TV SCHEDULE
levision #: 1
Estimated Cost (Net)
Compercial
Approx.
Annet.
Commit.
Time
Int'g
Rite
Mine
Total
not.
late Dav Net
Program
Time (EST)
Length
Date
Cost
Chas.
Chas
Chas.
Cost
REG.
Name
Certin'
($)
($)
($)
($)
($)
(€).
0/2 Mon CBS Guiding Light.
2:25-2:30PM
5-Min.
8/25
5,214
470
-
-
5,684
9.0
older Amer.
0/3 Tue NBC Bohanza
8-9PM
60"
9/26
24,050
298
-
-
24,948
21.0 Passport
ABC Marcus Welby
10:55-11PM
5 Min.
9/21
5,766
213
5;314
-
11,293
26.1 ChiNA
CBS Tues. Movie
10:55-11PM
5 Min.
9/26
$,889
235
2,000
-
11,124
10.91 ChiNA
0/4 Wed CBS Secret Storm
3:55-4PM
5 Min.
8/25
5,271
470
-
-
5,741
7.0 Older Amer.
CBS Cannon
10:55-11PM
5 Min.
9/27
13,152
235
2,000
-
15,387
10.1 China
0/5 Thur APC The Mod Squad
8-9PM
60"
9/26
20,300
300
-
-
30,600
18.6 PASSPORT
NBC Flip Wilson
8-9PM
60
9/25
37,400
290
-
in
37,698
26.0 Passport
0/7 Sat ABC Alias Smith/Jones 8:55-9PM
5 Min.
9/21
6,559
213
5,614
-
12,386
14.4 Glavica Youth
NBC Emergency
8-9PM
60"
9/29
19,550
298
-
-
19,848
13.2 China
NBC Sat: Movie
10:55-11PM
5 Min.
9/22
11,921
149
200
-
12,270
17.3 Youth
CBS Mission Impossible 10-11PM
60"
9/29
37,150
250
-
-
37,400
18.3 PASSPORT
TOTAL DAY
2 Ann.
10,485
940
-
-
11,425
16.0
TOTAL NIGHT
10 Ann.
195,337
2,439
15,122
-
212,054
193.9
GRAND TOTAL 12 Ann.
205,822
3,429
15,128
-
224,379
209.9
THE WHITE HOUSE
WASHINGTON
September 29, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
U
SUBJECT:
Campaign Advertising
You have Peter Dailey's Revised Advertising Plans
memorandum. Although it is addressed to Clark
MacGregor, he wants final word from you before
committing for next week's campaign television
advertising. In addition to the Connally 1/2
hour on October 4, Dailey seeks authority to
run:
1) the China 5 minute spot on Network; good
Dailey
2) the Youth 5 minute and Passport
60 second spot instead of the Record
why? howdoes This
9/29
spots because of necessity to revise the
Russia segments on network; and
3) the DFN "Welfare". spots on local
fit strategy
our
Perspato Chine "
TV. - 60'2.
and
Dailey's only concern is that in the 1st two
weeks of campaign TV, the DFN has outspent the
Committee to Re-Elect the President positive materials
two to one.
so what? Itprobably should
RECOMMENDATION:
be 10:1
That Dailey be authorized to go ahead
recommended schedule.
Frish with his the are letter DFN
AGREE
the 5 min
60'P to pritive wish DISAGREE than 60% the
Committee for the Re-election of the President
MEMORANDUM
September 26, 1972
MEMORANDUM TO:
CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
PETER H. DAILEY
SUBJECT:
Revised Advertising Plans
Background
A campaign plan was presented, dated September
1972. It recommended a budget maximum of $10,200,000
in media. The plan was to be reviewed weekly and
adjusted to incorporate updated polling data.
The plan was $7.5 million in excess of the funds
available from Finance.
Recent adjustments made to the plan include the
following.
Adjustments
1. Network television: start date delayed two weeks
(from 9/18 to 10/2) with the exception of the "Russia"
spots being aired week of 9/25.
2. Local Media:
a) Spot television delayed one week.
b) Newspaper postponed. To be reviewed on a week
to week basis.
c) Spot radio dolayed in all but two states (Calif.
and New York)
d) Number of states receiving local media reduced
from 26 to 15.
e) A contingency fund in budget of $3,328,465 was
deleted.
This plan and budget will be adjusted week to week depend-
ing upon the needs of the campaign and the funds avail-
able.
-2-
Current Plan
Network television: (1)
Prime 5's and 60's
9/25-10/6
$2,271,909
Half-Hours
10/4 (DFN)
90,000
10/13 (Record Documentary)
53,000
10/15 (Record Documentary)
79,000
222,000
Election Eve
90,000
312,000
Local Spot TV, Radio
Spot TV: 15 states (Mkts. attached)
start 10/2 150 GRP @ $220,886 wk.
Radio: 2 states
1,108,778
Newspaper/Spot TV (DFN)
DFN "Defense" ad
198,200
13 states 9/26
Further newspaper ads held in
obeyance.
Spot TV 9/25, 150' GRP's
153,200
13 states
351,400
Voter Bloc Media
(Plan in Media book)
360,000
TOTAL MEDIA:
$4,404,087
(1) Complete schedule, including weekly GRP's
attached.
-3-
Future Adjustments
The plan will be reviewed and adjusted weekly and
recommendations presented at Monday, 3:00 PM
budget meeting. Additional markets may be added,
newspaper insertions scheduled, youth radio added
on a week to week basis.
Scheduling
Attached is a commercial schedule for the balance
of the campaign. This schedule is to be reviewed
on a weekly basis for change in subject matter and
emphasis.
A major concern in scheduling is the imperative need
now for a positive media message for the President.
The efforts of the surrogates and the 9/25 start of
the D.F.N. have all been directed at George McGovern.
The cross-over voters now in the Nixon column must
be re-enforced with positive messages about the
President's record.
D. schedule to accomplish this goal is appended. It
includes provisions for the use.of D.F.N. advertising
in selected local markets. D.F.N. commercials may be
scheduled in network time later.
Decisions Required Today
1. Approval of network schedule.
2. Approval of 10/4 Connally network 1/2 hour.
3. Approval of 10/13 and 10/15 network ½. hour of
Record Documentary.
4. Approval of 10/2 local spot TV and radio start
date and markets.
5. Approval of commercial schedule for week of 10/2.
Attachments
1. Network schedule 9/25-11/6
2. DFN newspaper & spot markets for week of 9/25
3. Local spot TV, radio markets for 10/2
4. Cost projection, local TV/Radio markets.
P.Darley
3tgen"
SCHEDWING PLAN
as of 9/26/72
Network TV
9/25
10/2
10/9
10/16
10/23
10/30
Night
Russia(5)5
China (5)
Record (5)
Youth (5)
Man (5)
Record
Record (5)
Environ (5)
Old Am (5)
Record (5)
los
(60)
Passport (60)
Youth (60)
Taxes (60)
Child
Day
Russia (5)
Old Am (5)
Old Am (5)
Record (5)
Record (5)
Record(s)
Old Am (5)
Old Am (3)
Old Zum (5)
Old (M)
Local Spot TV
(1)
Defense*
Welfare*
Credibilitv*
Record (60)
Credibility* Defen
(60)
DFR
(60)
Passport (60)
(€0)
Record(
Welfare (60)
Record (60)
Local Snot
-
Youth
Youth
Youth
Youth
Youth
Radio
series
series
series
series
seriod
(NY&Cal)
(FYsCal)
(NY&Cal)
-
(MYSCr)
Newspaper
Defense*
I
-
I
-
I
}, Hour Net
½ Hr 10/4*
--
Two thrs (Record)
I
Elecuic
tolds
*
Democrate for Nixon
(1) Additional local spots (busing, SST, property taxes), scheduled in certain markets
ADI research data.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
September 25, 1972
MEMORANDUM
MEMORANDUM TO:
CLARK MacGREGOR
THROUGH:
JEB MAGRUDER
FROM:
PHIL JOANOU
SUBJECT:
Local Advertising
Decisions required at today's budget meeting are as
follows:
1. Start local advertising on 10/2 in 15 states
at $220, 886 or week. (The original plan
called for an average of $600,000 per week). .
2. This advertising will consist of the following:
Media
State-Market
Cost/Wk.
Spot TV/radio Calif. (L.A., S.F., Fresno, $71,361
San Diego, Sacremento,
Bakersfield)
Spot TV/radio
New York (N.Y.C., Búffalo,
51,366
Syracuse, Rochester)
Spot TV
Michigan (Detroit, Flint)
8,633
Spot TV
Missouri (St. Louis)
6,150
Spot TV
Wisconsin (Milwaukee)
3,450
Spot TV
Illinois (Chicago)
:
16,200
Spot TV
Ohio (Cleveland, Toledo)
7,939
Spot TV
Texas (Houston)
4,800
Spot TV
Pennsylvania (Philadelphia,
17,475
Pittsburgh)
Spot J'V
Harvland (Baltimore)
5,250
-2-
Media
State-Market
Cost/Wk.
Spot TV
Minnesota (Minneapolis/St. Paul) $5,700
Spot TV
Massachusetts (Boston)
10,800
Spot TV
Washington (Seattle, Spokane)
5,670
Spot TV
Oregon (Portland)
3,414
Spot TV
W. Va. (Charleston)
2,678
TOTAL:
$220,886
CONFIDENTIAL
9/22/72
KEY STATES
LOCAL MEDIA - WEEKLY EUDGET SUMMARIES
Priority #1
9/25
10/2
10/9
10/16
10/23
10/30
TOTAL
($)
($)
($)
($)
($)
($)
($)
California
4348
71361
71361
71361
71361
71361
361153
i
New York
51366
51366
51366
51366
51366
256830
-
Michigan
-
8633
8633
8633
8633
8633
43165
Missouri
6150
6150
-
6150
6150
6150
30750
Wisconsin
-
3450
3450
3450
3450
3450
17250
TOTAL
4348
140960
140960
140960
140960
140960
709148
Priority =2
Illinois
16200
16200
16200
16200
16200
81000
-
Ohio
7939
7939
7939
7939
7939
39695
-
Texas
-
4800
4800
4800
4800
4800
24000
Penna.
17475
17475
17475
17475
17475
87375
-
:
-
-
-
-
-
-
New Jersey
-
Maryland
-
5250
5250
5250
5250
5250
26250
Connecticut
-
51664
51664
51664
51664
51664
258320
TOTAL
-
Priority #3
-
5700
5700
5700
5700
5700
28500
Minnesota
10800
54000
-
10800
10800
10800
10800
Mass.
-
5670
5670
5670
5670
5670
28350
Washington
-
3414
3414
3414
3414
3414
17070
Oregon
2678
2678
2678
2678
2678
13390
-
W. Virginia
28262
28262
28262
28262
28262
141310
-
TOTAL
GRAND TOTAL
4348
220886
220886
220886
220886
220886
1108778
Exhibit I
Weekly Recap of Network TV Activity
9/22/72
DAY
NIGHT
TOTAL
#
#
Net Cost
#
HE
Net Cost
=
#
Net Cost
Element/Week of
Ann.
GRP's
Time
Prod
Total
Ann.
GRP's
Time
Prod
Total
Ann.
GRP's
Time
Prod
Total
Part. (60's & 5's)
($
($)
($)
($)
($)
($)
($)
($)
($)
9/25
2
15.0.
9701
940
10641
2
38.0
23196
3479
26675
4
53.0
32897
4419
37316
10/2
2
16.0
10485
940
11425
10
193.9
195337
17617
212954
12
209.9
205822
18557
224379
10/9
4
27.1
14024
12545
26569
14
238.6
289164
17832
306996
18
265.7
303183
30377
333565
10/16
4
19.6
12864
13724
26588
13
231.7
256805
20398
277203
17
251.3
269669
34122
303791
10/23
7
50.3
30214
17492
47706
14
257.9
262378
22610
284988
21
308.2
292592
40012
332694
10/30
8
57.4
35307
16783
52090
13
258.9
242774
23392
266166
21
316.3
278081
40175
318256
11/6
6
39.9
26557
15843
42400
-
-
-
-
-
6
39.9
26557
15843
42400
Total Partic.
33
225.3
139152
78267
217419
66 1,219.0
1269654
105328
1374982
99.1444.3
1408806
183595
1592401
Longer Length Units
679508
-
679503
1/2 Hrs., Brs.
Etc.
Grand Total
2088314 183595 2271909
(Cut Wks of 9/18
(395641)
& 9/25)
(Original Budget)
(2,667,550)
9/22/72
Exhibit
The
of:
WEEKLY NETWORK TV SCHEDULE
Povision #: 1
Estimated Cost (Not)
Commercial Scheduled
Approx.
Annct.
Commit.
Time
Int'g
Edit
Misc
Total
Est.
Date Day Net
Program
Time (EST)
Length
Date
Cost
Chqs.
Chgs.
Chgs.
Cost
Rtg.
Name
Commil.
($)
($)
($)
($)
($)
(%)
9/25 Mon NBC Mon. Movie
10:55-11PM
5-Min.
9/22
11,90,0
149
1,095
-
13,144
19.2
9/26 Tues CBS Love of Life
11:55-12N
5-Min. 8/25
4,504
470
"-
-
4,974
6.9
9/28
Thur CBS
Love/Splendored
3:25-3:30PM
5-Min. 8/25
5,197
470
-
-
5,667
8.1
CBS
Thur. Movie
10:55-11PM
5-Min. 9/21
11,296.
235
2,000
-
13,531
18.8
TOTAL DAY
2 Ann.
9,701
940
-
-
10,641
15.0
TOTAL NIGHT
2 Ann.
23,196
384
3,095
26,675
38.0
GRAND TOTAL
4 Ann.
32,897
1,324
3,095
-
37,316
53.0
9/22/72
of: 10/2/72
WELKLY NETWORK TV SCHEDULE
Pevision #: I
Estimated Cost (Net)
Commercial Scheduled
Approx.
Annet.
Commit.
Time
Int'g
Rait
Mind
Total
Est.
Date Dav Net
Program
Time (EST)
Length
Date
Cost
Chgs.
Chgs.
Chas.
Cost
Rtq.
Name
Comm'l.
($)
($)
($)
($)
($)
(%)
10/2 Mon CBS Guiding Light.
2:25-2:30PM
5-Min.
8/25
5,214
470
-
-
5,684
9.0
10/3 Tue NBC Bonanza
8-9PM
60"
9/26
24,650
298
-
24,948
21.0
ABC
Marcus Welby
10:55-11PM
5 Min.
9/21
5,766
213
5,314
-
11,293
26.1
CBS Tues. Movie
10:55-11PM
5 Min.
9/26
8,889
235
2,000
-
11,124
19.9
10/4 Wed CBS Secret Storm
3:55-4PM
5 Min.
8/25
5,271
470
-
-
5,741
7.0
CBS Cannon
10:55-11PM
5 Min.
9/27
13,152
235
2,000
-
15,387
19.1
10/5 Thur ABC The Mod Squad
8-9PM
60"
9/26
30,300
300
,
-
30,600
18.6
NBC Flip Wilson
8-9PM
60"
9/25
37,400
298
-
-
37,698
26.0
10/7 Sat ABC Alias Smith/Jones 8:55-9PM
5 Min.
9/21
6,559
213
5,614
-
12,386
14.4
NBC Emergency
8-9PM
60"
9/29
19,550
298
-
-
19,848
13.2
NBC
Sat. Movie
10:55-11PM
5 Min.
9/22
11,921
149
200
I
12,270
17.3
CBS Mission Impossible 10-11PM
60"
9/29
37,150
250
-
-
37,400
18.3
TOTAL DAY
2 Ann.
10,485
940
1
-
11,425
16.0
TOTAL NIGHT
10 Ann.
195,337
2,489
15,128
-
212,954
193.9
GRAND TOTAL 12 Ann.
205,822
3,429
15,128
- 224,379 209.9
Date:
9/22/12
Week of: 10/9/72
WEEKLY NETWORK TV SCHEDULE
Prvision #: 1
Estimated Cost (Net)
Commercial Scheduled
Approx.
Annet.
Commit.
Time
Inc'g
Edit
Misc
Total
Dst.
Date Day Net
Program
Time (EST)
Length
Date
Cost
Chgs.
Chqs.
Chas.
Cost
Rtq.
Name
Corn'l.
($)
($)
($)
($)
($)
(8)
10/9
Mon.
ABC
Bewitched
11:55-12:00N
5 Min.
9/25
2,458
213
5,000
-
7,671
4.6
NBC
Laugh In
8:00-9:00PM
60"
9/29
25,500
298
-
-
25,798
18.9
CBS
Bill Cosby
10:00-11:00PM 60"
10/2
34,600
250
-
-
34,850
18.1
10/10 Tue. NBC Today Show
8:55-9:00AM 5 Min.
9/26
3,974
149
1,500
-
5,623
4.2
NBC
The Bold Ones
9:00-10:00PM 60"
10/3
21,250
298
-
-
21,548
19.1
10/11
Wed.
CBS
As The World Turns
1:55-2:00PM
5 Min.
8/25
5,134
470
-
-
5,604
11.7
ABC
Love American Style
4:25-4:30PM
5
Min.
9/27
2,458
213
5,000
-
7,671
6.6
NBC
Search
10:00-11:00PM 60"
10/4
22,100
298
-
-
22,398
16.2
10/12
Thur ABC
The Mon
9:00-10:00PM 60"
10/3
30,300
300
-
-
30,600
16.4
CBS
Thursday Movie
10:55-11:00PM 5 Min.
10/5
11,297
235
2,000
-
13,532
19.1
NBC
Dean Martin
10:00-11:00PM 60"
10/2
22,950
298
-
-
23,248
17.5
10/13
Fri.
CBS
Friday Movie
10:55-11:00PM 5 Min.
10/6
11,335
235
2,000
1
13,570
18.3
ABC
Love Amer. Style
10:55-11:00PM 5 Min.
9/22
5,766
213
5,000
-
10,979
17.2
NBC
Banyon
10:00-11PM
60"
10/6
20,400
298
-
-
20,698
14.6
10/14
Sat.
NBC
Emergency
8:00-9:00PM 60"
10/6
19,550
298
-
-
19,848
13.2
ABC
Streets of San Fran
9:00-10:00PM
60"
10/5
30,300
300
-
-
30,600
15.6
ABC
The Sixth Sense
10:55-11:00PM 5 Min.
9/22
5,766
213
5,000
-
10,979
14.0
10/15 Sun. NBC Sun. Mystery
8:30-10:00PM 60"
10/6
28,050
298
-
-
28,348
20.4
TOTAL DAY
4 Ann.
14,024
1,045
11,500
-
26,569
27.1
TOTAL NIGHT
14 Ann.
289,164
3,832
14,000
-
306,996
238.6
GRAND TOTAL 18 Ann.
303,188
4,877
25,500
-
333,565
265.7
Date:
9/22/72
10/16/72
WEEKLY NETWORK TV SCHEDULE
Povision =: 1
Estimated Cost (Net)
Commercial Scheduled
Approx.
Annet.
Commit.
Time
Int'g
Edit
Misc
Total
Dst.
Date Day Net
Program
Time (EST)
Longth
Date
Cost
Chgs.
Chgs.
Chgs.
Cost
Rtg.
Name
Comm
($)
($)
($)
($)
($)
(%)
10/16 Mon. ABC
Love Amer. Style
4:25-4:30PM
5 Min.
10/2
2,458
213
5,000
-
7,671
6.6
ABC
Rookies
8
-
9PM
60"
10/6
28,034
300
-
-
28,334
15.8
NBC
Laugh In
8
1
9PM
60"
10/6
25,500
298
/
-
25,798
18.9
10/17 Tue. CBS Hawaii 5-0
9:25-9:30PM
5 Min.
10/10
13,893
235
2,000
-
16,128
22.3
10/18 Wed. ABC Bewitched
11:55-12N
5 Min.
10/4
2,458
213
5,000
-
7,671
4.6
NBC
Wed. Mystery
8:30-10PM
60"
10/11
27,200
298
-
-
27,498
19.1
CBS
Carol Burnett
8:55-9PM
5 Min.
10/11
13,819
235
2,000
-
16,054
19.2
10/19 Thur NBC Today Show
8:55-9AM
5 Min.
10/5
3,974
149
1,500
-
5,623
4.2
NBC
Flip Wilson
8-9PM
60"
10/9
37,400
298
J
37,698
26.0
CBS
The Waltons
8:55-9PM
5 Min.
10/12
13,218
235
2,000
-
15,453
13.6
ABC
The Men
9:55-10PM
5 Min.
9/28
5,766
213
1,014
-
6,993
16.4
NBC
Dean Martin
10-11PM
60"
10/9
22,950
298
/
-
23,248
17.5
ABC
Owen Marshall
10:55-11PM
5 Min.
9/28
5,766
213
5,000
-
10,979
17.0
10/20 Fri. NBC Today Show
8:55-9AM
5 Min.
10/6
3,974
149
1,500
-
5,623
4.2
10/21 Sat
ABC
Alias Smith/Jones
8:55-9PM
5 Min.
9/29
6,559
213
5,000
-
11,772
14.4
NBC
Emergency
8 9PM
60"
10/13
19,550
298
-
19,848
13.2
CBS
Mission Impossible
10-11PM
60"
10/13
37,150
250
-
-
37,400
18.3
TOTAL DAY
4 Ann.
12,864
724
13,000
-
26,588
19.6
TOTAL NIGHT
13 Ann.
256,805
3,384
17,014
-
277,203
231.7
GRAND TOTAL
17 Ann.
269,669
4,108
30,014
-
303,791
251.3
0/22/12
Week of: 10/23/72
WEDKLY NETWORK TV SCHEDULE
Pavision #:1
Estimated Cost (Net)
Commercial Schedultd
Approx.
Annot.
Commit.
Time
Int'g
Edit
Misc
Total
Est.
Date Day Net
Program
Time (EST)
Length
Date
Cost
Chgs.
Chgs.
Chas.
Cost
Rtq.
Name
Comm'l.
($)
($)
($)
($)
($)
(C)
10/23 Mon.
NBC
Today Show
8:55-9AM
5-Min.
10/9
3,974
149
1,500
-
5,623
4.2
NBC
Monday Movie
10:55-11PM
5-Min.
10/9
11,921
149
-
-
12,070
18.9
10/24 Tue.
NBC
Hollywood Squares
11:55-12N
5-Min.
10/10
3,974
149
1,500
-
5,623
7.1
ABC
Bewitched
11:55-12N
5-Min.
10/10
2,458
213
5,000
-
7,671
4.6
NBC
The Bold Ones
9:00-10PM
60"
10/17
21,250
298
-
-
21,548
19.1
10/25 Wed.
NDC
Days of Our Lives
2:25-2:30PM
5-Min.
10/11
6,078
149
1,500
-
7,727
9.4
NBC
Wednesday Mystery
8:30-10PM
60"
10/18
27,200
298
-
-
27,498
19.1
ABC
Julie Andrews
10:00-11PM
60"
10/16
34,921
213
-
-
35,134
16.8
CBS
Medical Center
9:55-10PM
5-Min.
10/18
13,182
235
2,000
-
15,417
21.2
10/26 Thu.
NBC
Return Peyton Pl.
3:55-4PM
5-Min.
10/12
6,078
149
1,500
-
7,727
6.7
ABC
Love Amer. Style
4:25-4:30PM
5-Min.
10/12
2,458
213
5,000
-
7,671
6.6
ABC
Mod Squad
8:00-9PM
60"
10/17
30,300
300
-
-
30,600
18.6
NBC
Ironside
9:00-10PM
60"
10/19
31,450
298
-
-
31,748
23.9
ABC
Owen Marshall
10:55-11PM
5-Min.
10/5
5,766
213
5,000
-
10,979
17.0
10/27 Fri. CBS
As The World Turns
1:55-2PM
5-Min.
8/25
5,194
470
-
-
5,664
11.7
NBC
Ghost Story
9:00-10PM
60"
10/20
22,950
298
-
-
23,248
15.9
ABC
Love Amer. Style
10:55-11PM
5-Min.
10/6
5,766
213
5,000
-
10,979
17.2
10/28 Sat. ABC
The Sixth Sense
10:55-11PM
5-Min.
10/6
5,766
213
5,000
-
10,979
14.0
CBS
Mission Impossible
10:55-11PM
5-Min.
10/20
13,635
235
2,000
-
15,870
18.3
NBC
Saturday Movie
10:55-11PM
5-Min.
10/13
11,921
149
200
-
12,270
17.3
10/29 Sun. NBC Wonderful Wld/Color 7:30-8:30PM
60"
10/20
26,350
298
-
-
26,648
20.6
TOTAL DAY
7 Ann.
30,214
1,492
16,000
-
47,706
50.3
TOTAL NIGHT
14 Ann.
262,378
3,410
19,200
I
284,988
257.9
GRAND TOTAL
21 Ann.
292,592
4,902
35,200
- 332,694 308.2
Date: 9/22/72
10/30/72
WERELY RETWORK TV SCHEDULE
Revision #: 1
Estimated Cost (Net)
Commercial Scheduled
Approx.
Annet.
Commit.
Time
Int'g
Edit
Misc
Total
Est.
Date Day Net
Program
Time (EST)
Length
Date
Cost
Chqs.
Chgs.
Chas.
Cost
Rtc.
Name
Comm'l. F
($)
($)
($)
($)
($)
(8)
10/30 Mon
ABC
Love Amer. Style
4:25-4:30PM
5-Min.
10/16
2,458
213
5,000
-
7,671
6.6
CBS
Gunsmoke
8:55-9PM
5-Min.
10/23
13,926
235
2,000
-
16,161
23.3
CBS
Bill Cosby
10:55-11PM
5-Min.
10/23
12,754
235
2,000
-
14,939
18.1
10/31 Tue.
CBS
Love/Splendored
3:25-3:30PM
5-Min.
8/25
5,613
470
-
-
6,083
8.1
NBC
Bonanza
8-9PM
60"
10/24
24,650
298
-
-
24,948
21.0
ABC
Marcus Welby
10:55-11PM
5-Min.
10/10
5,766
213
5,000
-
10,979
26.1
11/1
Wed
NBC
Hollywood Squares
11:55-12N
5-Min.
10/17
3,974.
149
1,500
-
5,623
7.1
CBS,
Guiding Light
2:25-2:30PM
5-Min.
8/25
5,511
470
-
-
5,981
9.0
CBS Cannon
10-11PM
60"
10/25
42,250
250
-
-
42,500
19.1
11/2
Thur CBS
Search for Tmw.
12:55-1PM
5-Min.
8/25
5,241
470
-
-
5,711
8.4
ABC
Bewitehed
11:55-12N
5-Min.
10/19
2,458
213
5,000
-
7,671
4.6
NBC
Flip Wilson
8-9PM
60"
10/23
37,400
298
-
-
37,698
26.0
CBS
Thurs. Movie
10:55-11PM
5-Min.
10/26
11,297
235.
2,000
I
13,532
19.1
11/3
Fri
NBC
Today Show
8:55-9AM
5-Min.
10/20
3,974
149
1,500
-
5,623
4.2
NBC
Days of Our Lives
2:25-2:30PM
5-Min.
10/20
6,078
149
1,500
-
7,727
9.4
ABC
Alias Smith/Jones
8:55-9PM
5-Min.
10/13
6,559
213
5,000
-
11,772
14.4
CBS
Sonny & Cher
8:55-9PM
5-Min.
10/27
13,750
235
2,000
-
15,985
16.4
NBC
Ghost Story
9-10PM
60"
10/24
22,950
298
-
-
23,248
15.9
11/4 Sat NBC Sat. Movie
10:55-11PM
5-Min.
10/20
11,921
149
200
1
12,270
17.3
11/5
Sun
NBC
Wond. World/Color
7:30-8:30PM
60"
10/27
26,350
298
-
-
26,648
20.6
CBS
Mannix
10:25-10:30PM
5-Min.
10/27
13,201
235
2,000
-
15,436
21.6
TOTAL DAY
8 Ann.
35,307
2,283
14,500
-
52,090
57.4
TOTAL NIGHT
13 Ann.
242,774
3,192
20,200
-
266,166
258.9
GRAND TOTAL
21 Ann.
278,081
5,475
34,700
- 318,256 316.3
9/22/72
Week of: 11/6/72
WERKLY NETWORK TV SCHEDULE
Povision #: 1
Estimated Cost (Net)
Commercial Scheduled
Approx.
Annet.
Commit.
Time
Int'g
Edit
Misc
Total
Est.
Date Day Net
Program
Time (EST)
Length
Date
Cost
Chgs.
Chgs.
Chas.
Cost
Rtg.
Name
Comm'
($)
($)
($)
($)
($)
(S)
11/6
Mon
NBC
Today Show
8:55-9AM
5-Min.
10/23
3,974
149
1,500
-
5,623
4.2
ABC
Bewitched
11:55-12N
5-Min.
10/23
2,458
213
5,000
-
7,671
4.6
NBC
Days of Our Lives
2:25-2:30PM
5-Min.
10/23
6,078
149
1,500
1
7,727
9.4
CBS
Edge of Night
2:55-3PM
5-Min.
8/25
5,511
470
-
-
5,981
8.4
NBC
Return Payton Pl.
3:55-4PM
5-Min.
10/23
6,078
149
1,500
-
7,727
6.7
ABC
Love Amer. Style
4:25-4:30PM
5-Min.
10/23
2,458
213
5,000
-
7,671
6.6
TOTAL DAY
6 Ann.
26,557
1,343
14,500
r
42,400
39.9
TOTAL NIGHT
-
-
-
-
-
-
I
GRAND TOTAL 6 Ann.
26,557
1,343
14,500
-
42,400
39.9
Exhibit III
WEEKLY TIMETABLE FOR NETWORK APPROVAL
(Pg. 1 01 3)
9/22/72
FIRM WEEKLY DOLLAR COMMITMENTS
Date
ABC
CBS
NBC
proval
? ec'd.
Date/Program/Length
Day
Night
Total
Date/Program/Len.gth
Day
Night
Total
Date/Program/Length
Day
Nicht
Total
($ Amt)
($)
U
($)
($)
($)
($)
($)
($)
($)
($)
9/20/72
9/26 Life
"5"
4974 -
4974
9/25
Movie
"5"
-
13144
13144
9/28 Spl'dor
"5"
5667
-
5667
9/28 Movie
"5"
-
13531
13531
10/2 Guiding
"5"
5684
-
5684
10/4 Storm
"5"
5741
I
5741
10/11World
"5"
5604
-
5604
10/27World
"5"
5664
-
5664
10/31Spl'dor "5"
6083
-
6083
11/1 Guiding
"5"
5981
-
5981
11/2 Search
"5"
5711 -
5711
11/6 Edge
"5"
5981
-
5981
83,765
Total
57,090
13,531
70,621
Total
-
13,144 13,144
9/22/72
10/3
Welby
"5"
-
11293
11293
10/3 Movie
"5"
- 11124
11124
10/3
Bonanza
"60"
-
24948
24043
10/5 Mod Sqd. "60"
-
30600
30600
10/4 Cannon
"5"
- 15387
15387
10/5
Flip
"60"
-
37698
37698
10/7
Alias
"5"
-
12386
12386
10/7 Mission "60"
-
37400
37400
10/7
Emgcy.
"5"
-
19848
19348
10/9
Bewtch'd
"5"
7671
-
7671
10/7
Movie
"5"
-
12270
12270
10/11
Lv. Amer. "5"
7671
-
7671
10/9
Lgh-In
"60"
-
25798
25798
10/13 Lv. Amer. "5"
-
10979
10979
10/10
Today
"5"
5623
-
5623
10/14 Sense
"5"
-
10979
10979
10/19 Men
"5"
-
6993
6993
10/19 Marshall
"5"
-
10979
10979
10/20 Alias
"5"
-
11772
11772
311,419
Total
15,342
105,981
121,323
Total
- 63,911 63,911
Total
5,623 120,562 126,285
Exhibit III
WEEKLY TIMETABLE FOR NETWORK APPROVAL
(Py. 2 of 3)
9/22/72
FIRM WEEKLY DOLLAR COMMITMENTS
ABC
CBS
NBC
Date
approval
? e= d.
Date/Program/Length
Day
Night
Total
Date/Program/Length
Day
Night
Total
Date/Program/Length
Day
Nicht
Total
($ Amt)
($)
($)
($)
($)
($)
($)
($)
($)
($)
9/29
10/12 Men
"60"
-
30600
30600
10/9
Coshy
"60"
-
34850
34850
10/10 Bold
"GO"
-
21548
21542
10/14 Streets
"60"
-
30600
30600
10/12 Movie
"5"
-
13532
13532
10/11 Search
"60"
-
22396
22398
10/16 Love
"5"
7671
-
7671
10/13 Movie
"5"
-
13570
13570
10/12 Martin
"60"
-
23248
23248
10/16 Rookies
"60"
-
28334
28334
10/13 Banyon
"60"
-
20698
20698
10/18 Bewtchd
"5"
7671
-
7671
10/14 Emerg.
"60"
-
19848
19848
10/26 Marshall"5"
-
10979
10979
10/15 Sun. Mys. "60
-
28348
26348
10/27 Love
"5"
-
10979
10979
10/16 Lgh. In
"60"
-
25798
25793
10/28 Sense
"5"
-
10979
10979
10/19 Today
"5"
5623
-
5623
10/20 Today
"5"
5623
-
5623
372,397
Total
15,342 122,471 137,813
Total
-
61,952
61,952
Total
11,246
161,836
173,132
10/6
10/24 Bewtchd
"5"
7671
-
7671
10/17 Hawaii
"5"
-
16128
16128
10/18 Wad Mys.
"60"
-
27498
27498
10/26 Love
"5"
7671
-
7671
10/18 Burnett "5"
-
16054
16054
10/19 Flip
"60"
-
37638
07638
10/31 Welby
"5"
10979
10979
-
10/19 Waltons "5"
-
15453
15453
10/19 Martin
"60"
-
11/3 Alias
"5"
23248
23245
11772
11772
-
10/21 Mission "60"
-
37400
37400
10/21 Emerg.
"60"
-
19848
19843
10/23 Today
"5"
5623
-
5623
10/23 Movie
"5"
-
12070
12070
10/24 Squares
"5"
5623
-
5623
10/25 Days
"5"
7727
-
7727
10/26 Peyton
"5"
7727
I
7727
10/28 Movie
"5"
-
12270
12270
82,460
Total
15,342 22,751 38,093
Total
-
85,035
85,035
Total
26,700
132632
159,322
Exhibit III
WEEKLY TIMETABLE FOR NETWORK APPROVAL
(Pg. 3 of 3)
9/22/72
FIRM WEEKLY DOLLAR COMMITMENTS
Date
ABC
CBS
NBC
pproval
Rec'd.
Date/Program/Length
Day
Night
Total
Date/Program/Length
Day
Night
Total
Date/Program/Length
Day
Night
Total
($ Amt)
($)
($)
($)
($)
($)
($)
($)
($)
($)
10/13
10/25 Andrews
"60"
-
35134
35134
10/25 Medical
"5"
-
15417
15417
10/24 Bold
"60"
-
21548
21548
10/26 Mod
"60"
-
30600
30600
10/28 Mission
"5"
-
15870
15870
10/25
Wed Mys.
"60"
-
27498
27408
10/30 Love
"60"
7671
-
7671
10/26
Ironside
"60"
-
31748
31743
11/2
Bewtchd
"5"
7671
-
7671
10/27
Ghost
"60"
-
23248
23248
10/29
Disney
"60"
-
26648
26643
11/1
Squares
"5"
5623
-
5623
11/3
Today
"5"
5623
-
5623
11/3
Days
"5"
7727
1
7727
11/4
Movie
"5"
-
12270
12270
274,296
Total
15,342 65,734.81,076
Total
-
31,287
31,287
Total
18,973
142,960
161933
10/20
11/6
Bewtchd
"5"
7671
-
7671
10/30 Gunsmoke
"5"
-
16161
16161
10/31
Bonanza
"60"
-
24948
24048
11/6
Love
"5"
7671
-
7671
10/30
Cosby
"5"
-
14989
14989
11/2
Flip
"60"
-
37698
37693
11/1
Cannon
"60"
-
42500
42500
11/3
Ghost
"60"
-
23248
23243
11/2
Movie
"5"
-
13532
13532
11/5
Disney
"60"
1
26648
26643
11/3
Cher
"5"
-
15985'
15985
11/6
Today
"5"
5623
-
5623
11/5
Mannix
"5"
-
15436
15436
11/6
Days
"5"
7727
-
7727
11/6
Peyton
"5"
7727
-
7727
267,564
Total
15,342
-
15,342
Total
-
118,603
118,603
Total
21,077
112542
133623
Grand
Total
,592,401
Grand Total
76,710 316937 393,647
Grand Total
57,09.0 374,319 431,409
Grand Total
83,619 683,726 767,345
Domocrots For NIXON
JFP Agency
wk.oF of 9/25 schedule
Beckley-Oak Hill WOAY
New York
WCBS
WAEG
Bluefield
WHIS
WNEW
WOR
Charleston-Hunt.
USAG
WPIX
WCHS
WHIN
Parkersburg
WTAP
Chicago
WIBEM
Philadelphia
KYW
WIS
WPVI
WMAQ
WOAU
Clarksburg
WBOY
Portland
KGW
KATU
Cleveland
WENTS
KFTV
waw
WKYC
St. Louis
KSD
KMOX
Columbia-Jeff. C. KRCG
KPIR
KONU
San Francisco
KRON
Corpus Christi
KRIS
KTVU
KZTZ
KPIX
Detroit
WAJ
Seattle
KING
WJBK
KOMO
KIRO
Eugene
KVAL
Spokane
KREM
Houston
KPRC
KXLY
KERK
KHQ
KEOU
Springfield, No. KYTV
Joplin
KODE
KOAM
Yakima
KAPP
KIMA
Kansas City
WDAF
KCMO
Whealing
WTRF
Madison
WISC
Dayton
WHIO
Milmoultoe
WISH
WKEP
WITI
WLWD
WINJ
Minneopolis
TCCO
WTON
WSTP
San Francisco Chronicle Examiner
Cleveland Press
Oakland Tribune
"
Plain Dealer
San Jone Mercury News
Ashtabula Star Beacon
Napa Register
Lorain Journal
Santa Rova Press Democrat
Akron Beacon Journal
San Rafael Independent Journal
Dover-N. Philadelphia Times Reporter
Wooster Record
Canton Repository
Mansfield. News Journal
New York Times
Youngstown Vindicator
"
"
Post
"
"
News
UNYT - Long Is. Press
Staten Ic. Advance
Chicago Tribune
It
Jersey City Journal
Today
If
Newark Star Ledger
Sun-Times
II
Long Is. Newsday
Daily News
Westchestor-Rocklend Group
Poughkeepsie Journal
Middletown Times / Herald
Kingston Freeman
Detroit News
II
Free Fress
Pontiac Oakland Press
Royal Oak Tribune
Atlentic City Press
Canden Courier Post
Trenton Timer/Tines Advertiser
11
Trentenism
Milwaukee Journal Sentinel
Woodbury Times
Madison Capital Times State Journal
Vineland Times
Racine Journal Times Bullotin
Hackenchek Record
Sheboygan Press
Morris lown-Harmippany Record
Asbury Earlt Press
New Brunswick Home News
Paterson-Olifton-Fassnic Group
St. Louis Post Dispatch
11.
11
- Dover Advance
Globe Democrat
- Passaic-Oliften Herald News
Kansas City Star Times
Columbia Tribune
Jefferson City Capital News/Fost Tribune
Sedalia Capital Democrat
Philodelphis Bullotin
Joplin Globe'
11
Enquirer
Kirksville Express and News
Reading Eagle Times
St. Joseph News Press Gasette
Bucks-Lurlington Group
Springfield News Leader Press
-- subro Intelligeneer
- Revistorn Eucha Co. Courier Times
- Willingboro Burlington Co. Times
/
-- Qualiertown Free Fress
Houston Chronicle
11
West Chester local News
Post
Stroudsbung-3. S. Fecono Record
Harelton Buandard Specker
Corpus Christi Times Caller
Allentown Call Chronicle
Dallas News
11
Times Herald
Greenburg Tardbune noview
Ft. Worth Star Telegram
San Antonio Light
11
11
Express News
Portland Oregonian Oregon Journal
"
Journal of Commerce
Salem Oregon Statesman Capital Journal
Albany Democrat Horald
Eugone Register Guard
Roceburg News Review
Seattle Times
If
Post Intelligencer
Tacoma News Tribune
Everett Herald
Olympia Olympian
Bronertown Sun
Spokane Chronicle Review
Wenatchee World
Bellingham Herald
Yakina Herald Republic
Walla Walla Union Bulletin
Charleston Gazette Mail
Huntington Herald Dispatch
Parkersburg News Sentinel
Logan Banner
Beckley Post Herald
Bluefield Telegram
Clarksburg Exponent Telegram
Elkins Inter-Mountain
Grafton Sentinel
Wheeling Intelligencer News Register
Minneapolis Star Tribune
St. Paul Dispatch Pioneer Fress
St. Cloud-Little Falls Times and Transcript
Red Wing Engle
Fairboult News
New Ulm Journal
Willt... Tribune
Waseca Journal
Duluth Herald News Tribune
Mankato- Owatonna Free Press and Peoples Pr.
Rochester lost Bulletin
9/26
September 23, 1972
MEMORANDUM FOR I
GORDON STRACHAN
FROM $
L. HIGBY
TNY
We need to get a batter feel of what the long-range media
plan is that is being developed at 1701. It's my understanding
that we are planning to run the two documentaries on RN in
the next week or two, Bob does not want them to be run, but
he was not aware that we were planning this until Dwight
mentioned it. Let's get the media plan for the balance of
the campaign and then we can update it as we go along. Let's
not be caught in another situation like we were on the Connally
5 minute sint. Lot's know what's being planned, when that
plan is changed what's being dedided, etc. This is something
that Haldeman can't just be informed of after an accomplished
fact. It's something that he must be a part of in the decision
making.
LH:pm
October 2, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
TV One-Half Hour
October 4
MacGregor and Colson indicated before the 10:00 a.m.
Political Meeting that they were going to argue
for keeping the one-half hour Connally was
scheduled to use and put "The Nixon Years - Change
Without Chaos" on instead. The cost would be
$36,000. Dailey is still trying to find out
how much it would cost to drop the spot.
If the decision was reached to run "The Nixon
Years," I have the finished 30 minute version in
my office. Dailey proposes to merely drop the
Russia/Tanya section - a total of 1:40 seconds.
Who will inform Dailey of the decision on
retaining or dropping the one-half hour?
MacHregor
Chapin
Strachan
Other
GS:car
September 30, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
The final Gallup figures for release Sunday,
October 1, are 61-33-6, based on the September
23-24 interviews. The wire to the newspapers
will be sent in about one hour.
GSEcar