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This file contains:
From: Jeb S. Magruder To: The Attorney General RE: Operating Plan for the Wisconsin Primary. 13 pgs. [Subject: Campaign] [Memo], 2/11/1972
Graphs RE: Trend of Republican Support by Congressional District. 4 pgs. [Subject: Campaign] [Other Document], no date
Special Survey-The Wisconsin Democratic Primary.1 pg. [Subject: Campaign] [Other Document], no date
From: Arthur Renander Jr. To: Senator Robert P. Knowles RE: 1972 Wisconsin Primary Considerations. 8 pgs. [Subject: Campaign] [Memo], no date
General Statement RE: Media Proposals, Wisconsin Primary Campaign. 10 pgs. [Subject: Campaign] [Other Document], no date
From: L.B. Thomas To: Mr. Forte RE: Volunteer Card for President Nixon. 2 pgs. [Subject: Campaign] [Letter], no date
Wisconsin Primary Speaking Events Prior to April 4, 1972. 1 pg. [Subject: Campaign] [Other Document], 2/9/1972
From: Hugn W. Sloan Jr. To: Gordon Strachan RE: Finance Committee for the Re- Election of the President. 4 pgs. [Subject: Campaign] [Memo], 2/26/1972
From: Lyn Nofziger To: Ronald Reagan RE: California Campaign. 2 pgs. [Subject: Campaign] [Memo], 2/28/1972
From: Lyn Nofziger To: Ronald Reagan RE: California Campaign. 1 pg. [Subject: Campaign] [Memo], 2/12/1972
From: Lyn Nofziger To: Ronald Reagan RE: California Campaign. 2 pgs. [Subject: Campaign] [Memo], 2/19/1972
From: Jeb S. Magruder To: The Attorney General RE: Status Report of the New Hampshire and Florida Primaries. 4 pgs. [Subject: Campaign] [Memo], 2/29/1972
From: Jeb S. Magruder To: The Attorney General RE: Regular Meetings Within the Campaign Organization. 7 pgs. [Subject: Campaign] [Memo], 2/29/1972
From: Robert C. Odle Jr. To: The Attorney General RE: 15 pgs. [Subject: Campaign] [Memo], 2/25/1972
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WHSF: Contested, 16-20
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WHSF: Contested, 16-20
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This file contains:
From: Jeb S. Magruder To: The Attorney General RE: Operating Plan for the Wisconsin Primary. 13 pgs. [Subject: Campaign] [Memo], 2/11/1972
Graphs RE: Trend of Republican Support by Congressional District. 4 pgs. [Subject: Campaign] [Other Document], no date
Special Survey-The Wisconsin Democratic Primary.1 pg. [Subject: Campaign] [Other Document], no date
From: Arthur Renander Jr. To: Senator Robert P. Knowles RE: 1972 Wisconsin Primary Considerations. 8 pgs. [Subject: Campaign] [Memo], no date
General Statement RE: Media Proposals, Wisconsin Primary Campaign. 10 pgs. [Subject: Campaign] [Other Document], no date
From: L.B. Thomas To: Mr. Forte RE: Volunteer Card for President Nixon. 2 pgs. [Subject: Campaign] [Letter], no date
Wisconsin Primary Speaking Events Prior to April 4, 1972. 1 pg. [Subject: Campaign] [Other Document], 2/9/1972
From: Hugn W. Sloan Jr. To: Gordon Strachan RE: Finance Committee for the Re- Election of the President. 4 pgs. [Subject: Campaign] [Memo], 2/26/1972
From: Lyn Nofziger To: Ronald Reagan RE: California Campaign. 2 pgs. [Subject: Campaign] [Memo], 2/28/1972
From: Lyn Nofziger To: Ronald Reagan RE: California Campaign. 1 pg. [Subject: Campaign] [Memo], 2/12/1972
From: Lyn Nofziger To: Ronald Reagan RE: California Campaign. 2 pgs. [Subject: Campaign] [Memo], 2/19/1972
From: Jeb S. Magruder To: The Attorney General RE: Status Report of the New Hampshire and Florida Primaries. 4 pgs. [Subject: Campaign] [Memo], 2/29/1972
From: Jeb S. Magruder To: The Attorney General RE: Regular Meetings Within the Campaign Organization. 7 pgs. [Subject: Campaign] [Memo], 2/29/1972
From: Robert C. Odle Jr. To: The Attorney General RE: 15 pgs. [Subject: Campaign] [Memo], 2/25/1972
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
16
20
2/11/1972
Campaign
Memo
From: Jeb S. Magruder To: The Attorney
General RE: Operating Plan for the
Wisconsin Primary. 13 pgs.
16
20
Campaign
Other Document
Graphs RE: Trend of Republican Support by
Congressional District. 4 pgs.
16
20
Campaign
Other Document
Special Survey-The Wisconsin Democratic
Primary 1 pg.
16
20
Campaign
Memo
From: Arthur Renander Jr. To: Senator
Robert P. Knowles RE: 1972 Wisconsin
Primary Considerations. 8 pgs.
Monday, March 07, 2011
Page 1 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
16
20
Campaign
Other Document
General Statement RE: Media Proposals,
Wisconsin Primary Campaign. 10 pgs.
16
20
Campaign
Letter
From: L.B. Thomas To: Mr. Forte RE:
Volunteer Card for President Nixon. 2 pgs.
16
20
2/9/1972
Campaign
Other Document
Wisconsin Primary Speaking Events Prior to
April 4, 1972. 1 pg.
16
20
2/26/1972
Campaign
Memo
From: Hugn W. Sloan Jr. To: Gordon
Strachan RE: Finance Committee for the Re-
Election of the President. 4 pgs.
16
20
2/28/1972
Campaign
Memo
From: Lyn Nofziger To: Ronald Reagan RE:
California Campaign. 2 pgs.
Monday, March 07, 2011
Page 2 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
16
20
2/12/1972
Campaign
Memo
From: Lyn Nofziger To: Ronald Reagan RE:
California Campaign. 1 pg.
16
20
2/19/1972
Campaign
Memo
From: Lyn Nofziger To: Ronald Reagan RE:
California Campaign. 2 pgs.
16
20
2/29/1972
Campaign
Memo
From: Jeb S. Magruder To: The Attorney
General RE: Status Report of the New
Hampshire and Florida Primaries. 4 pgs.
16
20
2/29/1972
Campaign
Memo
From: Jeb S. Magruder To: The Attorney
General RE: Regular Meetings Within the
Campaign Organization. 7 pgs.
16
20
2/25/1972
Campaign
Memo
From: Robert C. Odle Jr. To: The Attorney
General RE: 15 pgs.
Monday, March 07, 2011
Page 3 of 3
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W
February 11, 1972
WASHINGTON. D C 20006
(202) 333-0920
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
12065, Section 6-102
By E.O. Enjo NARS, Date 8-26-81
CONFIDENTIAL
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Operating Plan for the Wisconsin Primary
The Wisconsin Primary Election will be held on April 4, 1972.
It is a state where the President's name will automatically
be placed on the ballot. This election, more than any other
primary, resembles the General Election, because a voter can
choose to vote in either the Democratic or Republican primary.
There is no registration by party.
Background
In analyzing the Wisconsin political scene, it is necessary to look
at its voting history. The state was the home of both LaFollette
Progressivism and McCarthyism. Wisconsin's large ethnic population
was instrumental in the acceptance of these two seemingly opposing
political trends. The Germans who settled Wisconsin approved of
both of the isolationism of LaFollette Progressivism and the
anti-communism of Joe McCarthy. Furthermore, McCarthy, an Irish
Catholic, was aided by the tremendous Irish and Polish Catholic
vote.
To a large degree, the same ethnic divisions that existed then are
still an influence in Wisconsin elections. Approximately 23% of
Wisconsin's population is of foreign stock (first or second genera-
tion). There is, however, probably a much higher degree of ethno-
centricity. Germans still constitute 8% of Wisconsin's population.
Over one-third of Wisconsin's residents are Catholic. Only 3% of
the population is non-white. Milwaukee, which is by far the
largest city, has 30% of the state's population. North Milwaukee
is made up of Germans and Blacks. South Milwaukee is Polish and
mostly White.
CONFIDENTIAL
- 2 -
Politically, Wisconsin has had a Republican background. The
Republican party dominated Wisconsin in the 30's and 40's, and
the early 50's. In the late 1950's, the Democrats began to
coalesce support and have continued to strengthen. As a result,
1970 represented a high mark for the Democratic party and a
disastrous low point for Republicanism. (Tab A shows the trend
of Republican support in Wisconsin compared to other states in
the same region.)
Both U. S. Senate seats and the Governorship are held by Democrats.
Senator William Proxmire won re-election to a third full term with
71% of the 1970 vote. The 1970 state legislative races were parti-
cularly disappointing to the Republican party. There was a net
loss of three seats in the upper house and the lower house suffered
a net loss of nineteen, plus the additional loss of one vacancy.
The overall trend shows an accelerated erosion of Republican strength.
Today, the State Republican party is reported to be apathetic and
loosely organized, although the Chairman, John Hough is generally
well-liked.
Analysis of the Congressional Districts
The ten Congressional seats are divided evenly between Republicans
and Democrats (Tab B). Due to the fact that Wisconsin has not grown
as fast as the national average, it. will lose one seat in 1972. A
review of the districts points up the Democratic trend in the state.
Republicans lost the 1st District in 1969 and the 7th District in
1970. The retirement of Congressman Byrnes in the 8th District
creates a void for 1972. Congressman Glen Davis' narrow victory
on the 9th District suggests that he is vulnerable. Tab C shows
the trend of Republican support for the past four Congressional
elections, by district.
A brief description of each Congressional District follows:
1st District - Democrat. This district had been a Republican district
for 8 out of 10 years in the last decade. Unemployment proved to be
a major problem in 1970 when Lee Aspin defeated Republican incumbent
Schadeberg.
2nd District - Democrat. Congressman Kastenmeier, a liberal Democrat,
represents Madison, the center of liberalism in Wisconsin.
3rd District - Republican. This has been the most Republican area
in the state. Congressman Thomson probably has a safe seat. He
did drop 9% between his 1968 and 1970 race. If Thomson retires,
this seat would be questionable.
CONFIDENTIAL
- 3 -
4th District - Democrat. Congressman Zablocki represents South
Milwaukee, which contains a high degree of Polish voters. The blue
collar workers of the 4th are very conservative in their voting.
George Wallace did quite well in the 1968 primary.
5th District - Democrat. North Milwaukee is predominantly German
and Black. The 5th is considered a liberal Democratic area.
Congressman Reuss has endorsed Muskie.
6th District - Republican. Congressman Steiger, who is considered
liberal, represents a traditionally Republican district.
7th District - Democrat. Melvin Laird had represented this district
for 18 years until his appointment to the Nixon cabinet. Congressman
Obey, who is considered to be quite liberal, won the seat in 1969,
in a special election. He then won re-election in 1970 by 67% of
the vote. Obey has endorsed Muskie.
8th District - Republican. Congressman John Byrnes, ranking
Republican of the Ways and Means Committee, is retiring in 1972.
9th District - Republican. Congressman Glen Davis won a narrow
victory in 1970 with only 52%. He dropped 11% from his 1968 victory.
10th District - Republican. (To be lost to redistricting). Congress-
man O'Konski will probably run against Democratic Congressman Obey in
the 7th.
The Prospects for the President in 1972
Even though there has been an apparent Democratic trend in Wisconsin
during the 1960's, the state was carried by Nixon in 1960 and 1968.
He carried Wisconsin in large part due to the slippage in Milwaukee
and other large towns of Democratic votes to Wallace. Nixon strength
in 1968 was evident particularly in the southwestern quarter of
the state and the eastern edge of the state. The pockets of Nixon
weakness center around the larger more industrial cities like Madison,
Milwaukee, Racine, and Kenosha.
The continued erosion of Republican strength and the uncertainty of
the Wallace candidacy would imply that the President will have a
difficult time in winning Wisconsin's eleven electoral votes. Our
public opinion surveys have confirmed that he currently trails most
CONFIDENTIAL
- 4 -
potential Democratic candidates in head-to-head trial heats. This is
true, whether or not Wallace is on the ballot. Muskie in particular
is strong in Milwaukee, and strong with Catholics across the state.
If the President is to build his strength, the best opportunities would
be expected to be among the higher income blue collar workers in the
southeastern part of the state (Congressional Districts 1, 4, 5, 6 and
9). There is also potential for improvement among non-college young
people, among whom the President's support is lower in Wisconsin than
the average across the country.
Key Issues
The most important issues among voters in the state, according to
the surveys are:
1. Taxes - State and local taxes have increased substantially
in recent years. The voter persists in the belief that only the
Federal Government can alleviate the problem.
2. Unemployment - (Especially in the southeast corner of
the state). The major Wisconsin industries, such as foundries and
machine tools, are the first to become depressed in a recession and
the last to revive in an economic upswing.
3. Crime and Drugs -
Vietnam and inflation seem to be of less importance to the voters at
this point.
The Primary Election
On the Republican side, McCloskey and Ashbrook will be on the ballot
to oppose the President. The strength of their campaigns will not
be known until the results of the New Hampshire and Florida primaries
are in. On the Democratic side, virtually all those mentioned as
possible nominees will be on the ballot (Tab D).
If there is a minor contest on the Republican side, and a major contest
on the Democratic side, the estimated turnout would be (Tab E):
Republican
450,000
Democratic
850,000
Total
1,300,000
CONF IDENTIAL
- 5 -
That would represent the greatest numerical turnout ever for a
Presidential Primary in Wisconsin.
In 1968, the President received 390,368 out of 489,853 votes cast
in the Republican primary, or 79%. The names of Stassen and Reagan
were on the ballot, but there was little active campaign opposition.
This year, if Ashbrook is able to mount an effective campaign, he
may receive as much as 20% of the statewide Republican vote, princi-
pally from the 6th and 9th Congressional Districts. In the 6th, the
District Chairman is thought to be leaning toward Ashbrook. In the
9th, the District Chairman and Vice Chairman will not endorse the
President. Wallace received 48% of the vote there in the 1964 Demo-
cratic primary. There has been no activity seen yet in behalf of
McCloskey in the state.
There is a great danger of allowing the Nixon opposition to claim
victory from a 5% to 15% Republican primary vote. The Nixon strategy
might indicate that 21% of the Republican primary voters supported
various opponents in 1968 and surely there isn't unanimous support
for his nomination, but that no Democratic candidate will have the
support of more than say 40% of the primary voters. The comparison
of the Nixon percentage and the winning Democratic candidate's percentage
will be dramatic and should be emphasized.
Objectives of the Primary Campaign
Efforts on behalf of the President during the primary would be
oriented toward three objectives:
1. To clarify issues and shape attitudes about President
Nixon among all Wisconsin voters, so that his overall standing in the
state will not erode in the face of a hotly contested, highly publi-
cized Democratic race.
2. To identify volunteers who will be available to the
State Re-election Committee during the General Election.
3. To soundly defeat any Republican opposition that might
be on the ballot.
The primary campaign, however, will not be conducted in a way which
will conflict with the previously established plans for the General
Election. Thus, John McIver has recruited key people for the general
campaign on the promise that their responsibilities will gradually in-
crease over the spring and summer. lle does not believe that they can
CONFIDENTIAL
- 6 -
be geared up for a major organizational effort in the primary.
Therefore, very little precinct and volunteer activity is planned.
Planned Activities
The primary campaign plan which follows was developed in coordination
with the Wisconsin Re-election Committee. Our preliminary meeting
was held with John McIver, Charles Davis and Joe Noll. The final
recommendations were reached in a meeting on February 12, 1972,
attended by Charles Davis, Fred Hartley and Dick MacDonald of the
Wisconsin Committee, and the directors of the relevant activities
from the Washington Committee.
Five areas of emphasis are contemplated:
1. Media advertising (TV, Radio, Newspapers)
2. Direct mail (including solicitation of volunteers for
the General Election).
3. Appearances in the state by pro-Administration speakers.
4. Voter registration and Get-Out-The-Vote activities by
young people.
5. Limited organizational activities by the State Re-election
Committee
The time schedule for the total operating plan is given in Tab F. The
preliminary budget of $336,505 is presented in Tab G. The individual
elements are discussed in more detail below.
1. Media Advertising (Tab H) Five media plans have been
developed, representing different expenditure levels: Plan A -
$97,000, Plan B - $132,000, Plan C - $163,000, Plan D - $200,000
and Plan E - $250,000 (includes $20,000 in production costs for
each plan). To meet the objective of reducing the gap between the
President and the Democratic candidate, it is strongly felt that
Plan A and Plan B will be inadequate to offset the impact of at least
six substantial media campaigns by Democratic contenders. The remaining
plans represent a balanced blend of television, radio and newspaper
advertising with impact in proportion to costs. McDonald, Davis &
Associates, the Wisconsin agency for the primary, recommends Plan E,
the highest level.
IDENTIAL
- 7 -
Recommendation
That Plan D, representing total television, radio and newspaper
advertising cost of $200,000 be approved for the Wisconsin pri-
mary.
Approve
Disapprove
Comment
2. Direct Mail. The objectives of the direct mail program
in Wisconsin are to:
A. Provide a highly personalized selective medium to
communicate with and influence the reachable voter
to support the President.
B. Recruit volunteers in order to help build a strong
organization for the General Election.
C. Increase the turnout of those voters supporting the
President.
Since the Wisconsin voter can vote in either of the party primaries,
names and addresses will be obtained from the Donnelley list of all
Wisconsin households rather than the voter registration lists which
are often difficult to get and are out of date. Coverage of 400,000
households is recommended (about 700,000 voters) since it best fits
the predetermined budget of $100,000. In 1968 the President received
810,000 votes in winning the state. (We would have to mail approxi-
mately 570,000 households to reach 1,000,000 people in order to
actually contact 800,000 Nixon supporters, assuming an efficiency
index of 80%. This would cost $161,000 or $61,000 more than the bud-
geted cost).
The list will be narrowed to concentrate on the probably supporters
of the President in November. First, the mailing will be divided
between rural and urban-suburban in proportion to the 1968 Republican
vote. The gubernatorial election will be taken as the measure, since
the Wisconsin people believe it best reflects voter patterns vis-a-vis
the 3-man Presidential race. Secondly, in both the rural and urban-
suburban categories, precincts will be selected in descending order
of the percent Republican vote received, until enough precincts are
chosen to reach the pre-established quota of households. In the rural
areas, all households in the selected precincts will receive the mail.
CONFIDENTIAL
- 8 -
In the urban-suburban areas, only households having an income over
$10,000 will be used. Emphasis will be given to the southeastern
part of the state, where the President has the best chance of re-
gaining some eroding support.
Wisconsin voters will receive two mailings. The first mailing will
be in early March. It will contain a personalized computer letter
(the bottom portion being the volunteer card), a brochure and a
business reply envelope (BRE). The letter and brochure will be
more hard-hitting and specific than comparable mailings used in
Florida and New Hampshire. The issues covered will be those
which the polls show to be the most important among Wisconsin
voters. Those voters who would want to volunteer for the General
Election Campaign would return the volunteer card in the BRE to our
Wisconsin Committee. This mailing would influence the voter to
support the President and provide volunteers for the General Election.
The style of the mailing would be similar to that of Florida (Tab I).
When the volunteers return their cards, they will receive a letter
asking them to contact ten friends and ask them to vote for the
President. The volunteer would write the names, addresses and tele-
phone numbers of his ten committed friends on a Presidential Commit-
ment form that would be part of his mailing ensemble. He would then
return his list of ten names to the state headquarters. A computer
letter with a personalized Presidential Commitment Club certificate
would be sent by our data center to the volunteer. The certificate
would be suitable for framing. They will also be told that the
Wisconsin Committee looks forward to their help in the General Cam-
paign and that they will be kept informed of developments up to that
time. Three newsletters would be sent out to all volunteers between
April 4 and September when the General campaign structure would be
firmed up. The total cost of the proposed direct mail program, in-
cluding follow-up newsletters to the volunteers, would be $113,800
(see Tab G).
Recommendation
That you approve the direct mail program, as described above, at a
budget level of $113,800.
Approve
Disapprove
Comment
3. Surrogate Speakers. The most effective way to counter
the news media exposure given to the Democratic candidates will have
well-known pro-Administration speakers visit the state on behalf of
the President. For the most part, the news media in the state are
attempting to give equal space to both sides, and, therefore, will
give good coverage to such events. Our people will assure that film
CONFIDENTIAL
- 9 -
clips are available for use on TV news programs on the day of each
visit. Speech material will be made available to these spokesmen,
focusing on the issues most important to them as found by opinion
polls: taxes, unemployment, crime and drugs, and others.
The state Republican organization has performed well in scheduling
events for these speakers and coordinating their visits. The
Wisconsin people prefer to have their own advance men, rather than
to have the preparations done by people from Washington.
The schedule of speakers committed up to this time is shown in Tab J.
In addition, efforts will be made to schedule the following people:
Secretary Connally
Fon du Lac Chamber of
or Peter Peterson
Commerce (date open)
Clark MacGregor
Address to Republican
legislators (date open)
Senator Hatfield
3rd Congressional District
(date open)
Senator Percy
7th Congressional District
(date open)
Rita Hauser
Several locations in the state
(one day, date open)
Peter Dominick
8th Congressional District
(date open) Very effective
among ethnics and Catholics.
The idea of a major rally near the end of the campaign was discussed,
but no final conclusion was reached. Depending on the results of
such rallies in New Hampshire and Florida, a recommendation will be
made at a later date.
Recommendation
That you approve the program for surrogate speakers as outlined above.
Approve
Disapprove
Comment
CONFIDENTIAL
- 10 -
4. Youth Activities. Voter registration, distribution of
bumper stickers, and door-to-door get-out-the-vote drives will be
conducted by young people during the primary campaign. The youth
director in Wisconsin is Bob Kasten, a volunteer, who will be
assisted by Ted Wigger, the New Hampshire Youth field man. They
will coordinate with Ken Reitz in conducting the campaign activities.
These activities will be important in the primary campaign, however,
the greatest value will be to involve large numbers of young people
for the General Campaign, and thereby enable the President to increase
his support among new voters.
Recommendation
That you approve the general plan of activities for young people in
Wisconsin as outlined above.
Approve
Disapprove
Comment
5. Organizational Activities. As mentioned previously, there
will be little, if any, precinct activity connected with the primary
campaign. Many of the key people thus far recruited by John McIver will
not be called upon to participate in the primary effort, since they
had been specifically told that their responsibilities would not be-
come intensive until the campaign. Nevertheless, the Wisconsin
Committee wants to support the programs proposed in this planning
memorandum, and assure a successful primary campaign. To accomplish
that, one office will be opened and staffed in Milwaukee.
The leadership of the Wisconsin Committee will plan to spend more personal
time on the primary than originally contemplated. Pat Hutar of the
Washington Re-election Committee is working with John McIver's people
to develop recommendations for limited volunteer activity. They will
be presented within a few days.
The cost of the intensified primary campaign was not included in the
financial plans of the Wisconsin Committee. Therefore, they have re-
quested that the Washington Committee provide $20,000 to support their
organizational activities. They also request that all brochures, bumper
stickers and buttons used in the primary campaign (about 25,000 of each;
total cost $2,625) be provided by the Washington Committee.
Recommendation
That you approve the proposed level of organizational activities of the
Wisconsin Committee as outlined above, and financial support of
CONF IDENTIAL
- 11 -
$20,000 for the campaign primary.
Approve
Disapprove
Comment
JEB S. MAGRUDER
CONF IDENTIAL
+ 10
+ to
(Republican Congressional Vote in Off-years
Ohio
in Terms of Deviation from National :)
+ 9
+ 9
+ 8
+ 8
+ 7
+7
+ 6
+ 6
+ 5
+ 5
+ 4
+ 4
Indiana
!
Pennsylvania
+ 3
/
+ 3
Michigan
+ 2
Illinois + 2
+ 1
+ 1
National Republican X
- 1
Wisconsin
- 1
Illinois
- 2
Pennsylvania
Wisconsin
TAB A
- 2
Michigan
Indiana
- 3
- 3
Ohio
- 4
- 4
- 5
X
X
X
X
X
X
- 5
1950
1954
1958
1962
1966
1970
TAB B
Map of Congressional Districts, Counties, and Selected Cities
(10 Districts)
GQP
DEM.
SU MJR
SAYFIELD
DOVOLE:
ASMLAND
MON
GOP
VILAS
WASHILEN
SAMPER
BURNET
FLORENCE
BY
OWEDA
PRICE
FOREST
RUSK
POLK
BRACH
MARINETTE
LINCOLN
ANCLADE
TATLOR
t-
I
CHIPPEWA
$1 CPOIS
MENOMINEL
WAUSAUC
OCC
1003
DUVM
MARATHON
E
is
SHAWAND
(
EAU CLAIMS
#:
PIERCE
(A) CLAIRE
CLARK
-
GREEN BAY.,
ACHAUSE
WOOD
PORTAGE
WAUFACA
ITDAN
OUTAGANIC
APPLETON
JACKSON
is
MARITOWOC
,
WINNEBACO
WALSHARA
CALLMET
HANITOWOC
a
OSHKOSH
MEMBER
JUNEAU
ADANS
:,
LA CROSSE
GREEN
MARCHETTE
OFOND CU LAC
LA CROSSE
LATE
FORD DU LAC
SHEBOYGAN
GOP
SHEBOYGAN
VERNON
COLUMBIA
DEM.
SAUK
DODGE
NICHEARD
WASHINGTON
GOP
CIRCUSE
CRAWFORD
"
15
MADISON
-
of
WADNESHA
MILWAUKEE
JEFFERSON
ICWA
DANE
GRANT
ANESVITE
DEM.
3
PACINE
LAFATE
CATEN
***
WALWORTH
KENOCHA
BELOW
KENOSHA
DEM.
GOP
County with 1.50 or more Congressional Districts
DEM.
U.S. Department of Commerce
bureau of the Centus
-235-
TAB C
TREND OF REPUBLICAN SUPPORT BY CONGRESSIONAL DISTRICT
1964
1966
1968
1970
60-
FIRST
50-
A traditional GOP seat that was lost
to Democrat Lee Aspin in 1970.
40-
PER CENT REPUBLICAN VOTE
SECOND
40-
Liberal Democratic District
including Madison
50-
70-
THIRD
60-
Strongest GOP District in the state
50-
1964
1966
1968
1970
Trend of Republican Support by Congressional District
2
1964
1966
1968
1970
30-
FOURTH
20
Conservative Democratic District
including South Milwaukee
30-
FIFTH
PER CENT REPUBLICAN VOTE
Liberal Democratic District including
20-
North Milwaukee
70-
60-
SIXTH
A traditional GOP District
represented by a liberal
50-
Republican
1964
1966
1968
1970
Trend of Republican Support by Congressional District
3
1964
1966
1968
1970
70
SEVENTH
60-
Melvin Laird's old Congressional
seat lost to a liberal Democrat
50
in 1969
40
PER CENT REPUBLICAN VOTE
30
70-
60
EIGHTH
A GOP district that is losing
John Byrnes through retirement.
50-
70-
NINTH
60-
GOP District where Republican
strength is croding
50-
1964
1966
1968
1970
Trend of Republican Support by Congressional District
4
1964
1966
1968
1970
70-
TENTH
60-
GOP District that is being
lost in redistricting
50-
PER CENT REPUBLICAN VOTE
1964
1966
1968
1970
TAB D
SPECIAL SURVEY -- THE WISCONSIN DEMOCRATIC PRIMARY
Wisconsin's Secretary of State is ultimately expected to list on the
April 4 Democratic primary ballot virtually the same list of names that will
appear in Florida's March 14 primary: 1) Edmund Muskie; 2) Hubert Humphrey;
3) George McGovern; 4) Eugene McCarthy; 5) George Wallace; 6) John Lindsay;
7) Scoop Jackson; 8) Vance Hartke; 9) Shirley Chisholm; 10) Sam Yorty; and
11) Wilbur Mills.
No well-structured polls have as yet been taken, but here is an
analysis-cum-projection as things stand now:
Muskie's best asset is Wisconsin's Polish vote, perhaps 20-25% of the
state's Democratic electorate. The candidate knows it, and on his first post-
announcement visit to Wisconsin (Jan 10-11) he made a much-publicized visit to
Pulaski, a small Polish American town noted for its ethnic sausages. Muskie
is also lining up the key Milwaukee area Democrats, including county leader
Laurence Gram. Muskie has most of Wisconsin's Democratic pols, but his April
4 vote looks in the 20-30% range.
Hubert Humphrey could be & sleeper. Many western Wisconsinites think
of the Minnesota Senator as one of their own. Western Wisconsin is Scandinav-
ian, farm, and smalltown-oriented, just like HHH. Besides, much of the west-
ern part of the state gets its media from Minnesota (Duluth or the Twin
Cities). When HHH lost the 1960 Wisconsin primary, he easily carried the
state's three western congressional districts. Besides this regional enthus-
iasm, Humphrey has just picked up important Milwaukee-area labor endorsements.
Moreover, the state AFL-CIO chief, while neutral, says his heart is with
Hubert. HHil's likely vote: 15-25%
Everyone admits that Gene McCarthy's vote will be just a shadow of
the whopping 57% he won with in 1968. Many of his Madison-area leftists have
switched to McGovern. Still, McCarthy's best 1968 ratios came in Wisconsin's
multitude of small, oldworldly Belgian, German, Dutch and Swiss towns where
anti-war isolationism is conservative, not radical chic. Residual support
here could add up to 10-15%.
George McGovern's fabled topflight organization is less in evidence
than in press coverage. His support is centered in Madison (University of
Wisconsin) and among radical farm groups. 12-20% seems generous.
Don't ignore George Wallace. He got 34% in the 1964 Democratic pri-
mary vote here (40% in Milwaukee and Waukesha counties). His 1968 third-
party vote included about 10-12% of the state Democratic electorate, mostly
Poles. A few good Wallace "social issue" harangues could shred Muskie's
Polish support. Also look for Wallace to be pumped up by GOP crossover
voters. If he comes into Wisconsin, rate him 10-18%.
John V. Lindsay has a $250,000 budget, several of the state's bright
young men and the only TV charisma on the liberal side of the ballot. Local
pols are nervous that he might hit the high end of an 8-15% range.
ScooD Jackson has just finished a January 12-14 tour of the state,
after announcing that Richard DiPrima, Executive Director of the 1968
Humphrey-Muskie Committee will head his local campaign. Right now, Jackson
is in the 6-10% range at best.
Hartke, Chisholm, Yorty and Mills will get 5% or less between them.
With a dozen candidates a 23% plurality could bring home a winner--and maybe
an upset winner. Unless surprise results in New Hampshire and Florida create
a last-minute impetus, it is hard to see any candidate emerging with even 30%.
This fragmentation is likely to keep the Democrats fatally divided at the
midpoint of their March to Miami.
TO:
Senator Robert P. Knowles
TAB E
FROM:
Arthur Renander, Jr.
SUBJECT: 1972 WISCONSIN PRIMARY CONSIDERATIONS
A. Analysis of primary turnout:
1. The average total primary vote for both major parties from
1952 through 1968 has been 1,059,563. In 1956, the turnout
dropped to its lowest figure and reached only 74.2 of the
last five primary average. The 1968 primary achieved a 15.4%
increase over the average and was the largest recorded turnout
during the last two decades.
2. Several obvious patterns have emerged:
a. A large turnout such as occurred in 1952, 1960, 1964 or
1968 included circumstances when there existed a major
primary contest in one party. A minor contest in the other
party also developed in 1968 and 1952.
b. Results in 1960 and 1964 indicate that only one major
contest in one party is sufficient to generate a high turnout.
3. Projections for 1972 from the previous five primaries should
consider the following:
a. Will either party have a major primary? The answer is
clearly affirmative for the Democratic party unless highly
unusual circumstances generate candidate disclaimers from
more than five easily identifiable Democratic hopefuls.
The Republican Party may or may not generate a major
primary contest, but the probabilities point to a minor
contest.
b. Will either party have a minor contest? The Republican
primary should qualify as indicated above.
C. Will either party have no contest? The Republican party
is the only reasonable prospect for a no-contest primary.
4. Estimated turnout is premised on the theory that the greater
the controversies generated by active campaigning in either/or
both parties, the higher the turnout. The climate for 1972
does not closely parallel the situation in any of the last
five primaries. There is no recent case where there was a
potentially minor contest involving an incumbent Republican
president and a major contest among as many as six Democratic
aspirants. No recent primary has included as large a field
of active candidates or potential entrants, as within the
Democratic Party.
5.
Estimated turnout table for 1972:
a. Definition of terms
(1) No contest - - No opposition candidate on ballot
(2) Minor contest- No second candidate of statewide stature
(3) Major contest- Involves two or more candidates with
statewide or national stature
b. Turnout estimates for 1972
Republican
Democratic
Total
(1)
No contest
No contest
400,000
500,000
900,000
(2)
No contest
Minor contest
375,000
575,000
950,000
(3)
No contest
Major contest
350,000
850,000
1,200,000
(4)
Minor contest
No contest
450,000
475,000
925,000
(5)
Minor contest
Minor contest
450,000
575,000
1,025,000
(6)
Minor contest
Major contest
450,000
850,000
1,300,000
(7)
Major contest
No contest
650,000
475,000
1,125,000
(8)
Major contest
Minor contest
650,000
550,000
1,200,000
(9)
Major contest
Major contest
650,000
750,000
1,400,000
3.
B. Suggested Republican Strategy:
1. No major effort is necessary to stimulate a Republican turnout.
a. The tradition of preferential primary voting is well
established in Wisconsin for both parties.
b. The heated Democratic primary will generate substantial
interest and activity that will have some spill-over effect
among Republicans who will be motivated to vote in the
Republican primary.
C. Lastly, there is a hard core Republican primary vote that
will participate in a "no-contest" primary in the range of
325,000 votes and could be projected as high as 350,000.
The Nixon and Byrnes "no-contest" primary results of 1960
and 1964 support this contention as the level of Republican
primary activity was very low in both years.
2. A low turnout for the Republican primary in the range of 325,000
to 350,000 would not be politically damaging even considering a
Democratic primary vote as high as 850,000.
a. The Nixon vote in a no-contest primary in the above range
would be entirely defensible as equalling his 1960
performance which was also a no-contest primary.
b. Furthermore, the Nixon rationale will include the fact that
nearly 850,000 voters participated in the 1960 Democratic
primary and Nixon carried Wisconsin by 65,000 votes.
Secondly, Nixon carried Wisconsin in 1968 by a slightly
narrower margin, but received 150,000 more primary votes
than in 1960.
C. Political observers and the press will readily accept the
fact that the "action" was within the Democratic primary
and that the Wisconsin primary laws do not restrict primary
voting to party registrants. Therefore, it can be argued
publicly that many Republicans have voted in the Democratic
primary.
3. The Republican strategy should recognize that the Republican
threat to Nixon lies in the percentage achieved by any
Republican opponent and not the turnout level.
a. The press and media will all focus on the percentage as
this would be the figure which is readily interpreted in
national media terms as the barometer of party dissatisfaction
with Nixon.
b.
Reporting of major primary results where there was a
strong favorite and actual winner, but seriously con-
tested, will focus on the challenger's percentage. The
McCarthy percentage in the 1968 New Hampshire primary is
the best example. Anti-Nixon forces surely seek maximum
embarrassment via this "moral victory" approach.
4. The Republican strategy should assume opposition but treat the
primary as a "no-contest" primary and seek the lowest possible
opposition percentage as the success standard.
a. This can be best achieved by encouraging the highest
possible participation in the Democratic primary by all
those who are anti-Nixon. Considering that the strongest
anti-Nixon Republicans will be tempted to vote in the
Democratic primary, no efforts that make Republican primary
sharply contested and therefore attractive should be
encouraged.
b. It should be subtly understood by the anti-Nixon people
that they are actually throwing away their vote to vote in
the Republican primary when their vote may decide the
Democratic presidential nomince and will in no case derail
the Nixon renomination process.
C. Therefore, the Republicans should totally ignore their
opposition and proceed with only the minimum essential
campaign efforts that accord with a very low profile effort.
5. The Republican strategy should consider conceding a certain
unattainable percentage to the opposition as an expected event.
a. For example, there is a great danger of allowing the
Nixon opposition to claim victory from a 5% to 15% Repub-
lican primary vote. The Nixon strategy might indicate
that 21% of the Republican primary voters supported various
opponents in 1968 and surely there isn't unanimous support
for his nomination but that no Democratic candidate will
have the support of more than say 30% of the primary voters.
The comparison of the Nixon percentage and the winning
Democratic candidate's percentage will be dramatic and
should be emphasized.
b. The Republican campaign should avoid any major effort to
reach any alienated Republicans such as possibly the
farmers and others. The campaign should stress rallying
the still faithful rather than persuading and cajoling
the alienated who represent a substantial risk if they
vote. This may mean, therefore, playing to the suburbs and
small towns while avoiding areas of substantial unesployment.
APPENDIX A
PRESIDENTIAL PREFERENCE PRIMARY TURNOUT
1952 - 1968
Year
Total Vote
Republican Vote Percent Democratic Vote Percent
1952
1,018,149
776,624
76.3
241,525
23.7
Major contest
Minor contest
1956
786,497
455,832
58.0
330,665
42.0
Minor contest
No contest
1960
1,182,160
339,383
27.7
842,777
71.3
No contest
Major contest
1964
1,088,153
299,612
27.5
788,541
72.5
No contest
Major contest
1968
1,222,855
489,853
40.1
733,002
59.9
Minor contest
Major contest
TAB F
PRELICIMEY WISCONSIN OPERATING_PLAN
Jan/15
Feb/1
Mar/1
Apr/1
25
10
24
31
21
28
Withdrawal
Filing date
date
if name is not
ELECTION DAY
LEGAL DEADLINES
on the ballot
FINANCE & FUND RAISING
CAMPAIGN ORGANIZATION
ACTIVITIES
Establish statistical
Approve pre-
Wiscons vote study
liminary
to determine strategy
budget for
STRATEGY & MANAGEMENT
and priority
campaign
CONT-OL
FIELD OPERATIONS
Door-To-Door
Recruitment Drive for Volunteers
Get-Out-The-Yete
Reg
stration drive by
Youth campaign
PROMOTIONAL ACTIVITIES
Buttons, Brochures,
Receive
1st Bumper Sticker
2nd Bumper Sticker
Bumper Stickers, e:c
Materials
Day
Day
Telephone
lat mailing
2nd maili &
Direct Mail
Newspaper Ads
Daily
Select
Newspaper Ads
>
Weekly
Newspapers
-
Billooards
Shopping
Shopp 06
Morths
Center
Cente
Mitchell
A
Blitz
Blitr
Rallies
Administrat don Speakers
Rally
Survey by telephone
Miscellaneous
to update original
poll.
A
TV and Radio
Approve inter-
Television
A
Approve content
of
face on TV
TV and Radio
commercials
commercials
A
Radio
TAB G
WISCONSIN PRIMARY BUDGET
400,000 Mailings
Direct Mail
700,000 Voter
Contacts
1st Mailing - 400,000 @ $142.20/M
= $ 56,880
(Window envelope, computer letter
with attached volunteer card, BRE
and brochure)
2nd Mailing - 400,000 @ $125.00/M
=
50,000
(Get-Out-The-Vote)
Sub Total
$106,880
Assume 2% volunteer response to the first mailing:
1st Kit Mailing @ $250.00/M
=
2,000
Follow-up Certificates @ $250.00/M
=
2,000
3 Newsletters @ $125.00/M
= 3,000
Total
$113,880
Advertising
$200,000
Materials
Bumper Stickers - 25,000 @ .05c
=
1,250
Brochures
- 25,000 @ .03c
II
750
Buttons
- 25,000 @ .025c
=
625
Total
$ 2,625
Staffing
State Organization
$ 20,000
Total
$336,505
WISCONSIN MEDIA PLAN
ALTERNATE BUDGET AND MEDIA CATEGORY SUMMARY TOTALS
PLAN A
PLAN B
PLAN C
PLAN D
PLAN E *
TELEVISION
$42,000
$57,000
$70,000
$82,000
$106,000
NEWSPAPER
$13,000
$22,000
$29,000
$46,000
$ 64,000
RADIO
$22,000
$33,000
$44,000
$52,000
$ 60,000
$77,000
$112,000
$143,000
$180,000
$230,000
Production Costs
20,000
20,000
20,000
20,000
20,000
$97,000
$132,000
$163,000
$200,000
$250,000
:
* Details of Plan E are not presented in this report.
McDonald Davis & Associates, Inc.
411 EAST MASON STREET. MILWAUKEE. WISCONSIN 53202 AREA COOE 414'273 2500
Media Proposals, Wisconsin Primary Campaign
General Statement
In 1968 the President carried Wisconsin with about 48 percent
of the vote to 45 percent for Humphrey (Wallace 7%). The Wisconsin
Republican Party won the governorship, held a 7 to 3 advantage in
the Congressional delegation and carried both houses of the legis-
lature. In 1970 the party lost the governorship and the state
assembly, held a 5-5 split in the Congressional delegation, with
both U.S. Senators being Democrats. The Attorney General is the
only Republican leader in the statehouse.
Research indicates that at present the President is running
five to eight percentage points behind the principal Democratic
opponent. There is no gubernatorial or U.S. Senate election this
year, so that all attention is focused on the presidential election.
There are at present 13 Democratic Presidential candidates listed
on the April 4 presidential preference primary ballot, with the
likelihood that six of them will make viable campaigns, and two
Republicans oppose the President on that ballot. The Democratic
- 2 -
Party spending agreement permits each of these candidates to spend
about $280,000 maximum in media, not including direct mail or
production, in Wisconsin, and Mayor Lindsay has not signed the
agreement.
Thus, not only is the President's gap behind the leading
Democrat serious now, but it will be difficult to keep it from
becoming worse with that many candidates shooting at him and his
record for four to six weeks in February and March.
If nothing is done to support the President during the Wisconsin
primary it is quite possible that the gap will widen and will be
virtually impossible to close by November. Recent experience hints
that strong Democratic primaries, despite intraparty strife, result
in stronger November Democratic showings.
The Wisconsin primary has national implications in that it is
national news. While most of the publicity will attach to the
Democratic primary, a bad showing by the President, or a good
showing by his Republican opponents, will have national repercussions.
Further, his campaign suffers whenever the other party is able to
dominate the news.
The Objective
The objective of the Wisconsin primary campaign should be to
close the gap between the President and the leading Democrat, or at
- 3 -
least hold it where it is now, so that research after the primary
will show the President as strong or stronger than today.
If this can be done, it will carry the added benefits of making
a good showing for the party in the primary, and of dealing a serious
blow to any future plans by either Republican challenger.
This is a different kind of a campaign in that the objective
is not to win, for we will win anyway. It is not even to get most
of the votes, because we can't do that anyway. The GOP received
39 percent of the total vote in 1968, and Mr. Nixon received 79
percent of that, against Stassen and Reagan. Getting somewhere
close to that would be good enough.
This campaign must be done chiefly through media. It is too
late to mount an organization effort, except through the existing
Republican Party organization. The publicity campaign will take
care of itself and the President will make news regardless of what
we do. In media almost alone, we have the chance to make a difference.
Media Plans
Conventionally we think of peaking election campaigns at election
day, based on a rising crescendo of activity. Thus if we were to plan
a six week campaign or a four week campaign it would start four or six
weeks before election day.
- 4 -
But this is a different campaign because election day isn't our
target. What we're up against is a million to a million and a half
dollars being spent against the President for four to six weeks, and
with a fraction of that we want to make his presence felt and his
point of view heard. We hope that, even people who vote in the
Democratic primary, will keep the option open to vote Republican in
November, by remembering that there is an important Republican
position; and it is critical to at least neutralize the 400,000 to
500,000 voters who won't vote at all in the primary but will in
November.
Thus we don't think we can let the campaign go down to the final
two weeks before we answer. Our strategy instead is to find ways to
build a four week campaign, by going in and out of different media,
so that some message is coming through in either radio, television
or print, every week, and basically the same kind of message.
We believe the opposition will spend heavily in television,
because they all have identification problems in a crowded field.
We look for at least $750,000 being spent in television against us.
We think perhaps all we can do in television, in major markets, is
leave our calling card, in something like one-a-day prime time spots.
We think we can do a better job by concentrating on newspaper and
radio in many of these markets, where we will be fighting on more
- 5 -
even terms. As the media plan shows, we are getting the households.
We think the campaign should be statewide. We know there are
some areas more Republican than others, but the media does not lend
itself to that segmentation. You can't segment Milwaukee out of
Milwaukee television, radio or newspaper, for instance. And while
the vote is sparser in Northern Wisconsin, so the costs are lower.
And our objective, once again, is to fight for the President's point
of view and position with all the people.
In order to provide alternatives in choice of a budget level,
we are presenting four different media approaches, at different
spending levels. They cover television, radio and newspaper only,
as we understand direct mail will be handled separately, as will
collateral; and that outdoor and transit are not in the proposed mix.
TELEVISION 30 eic
PLAN A
PLAN B
PLAN C
PLAN D
NO. OF
% OF
($77,000)
($112,000)
($143,000)
($180,000)
HOUSE-
STATE
TV--$42,000
TV--$57,000
TV--$70,000
TV--$82,000
HOLDS
MARKET
MARKETS & STATIONS
EAU CLAIRE
33,750
3%
WEAU-TV
2,800
SUPERIOR/DULUTH
51,000
4%
WDSM-TV
1,600
(Wisc.)
WDIO-TV
1,200
KDAL-TV
800
LA CROSSE
74,640
6%
WKBT-TV
3,400
4,500
WXOW-TV
WAUSAU/RHINELANDER
99,000
8%
WSAU-TV (W)
4,000
4,300
WAOW-TV (W)
WAEO-TV (R)
2,000
2,400
MADISON
133,000
11%
WISC-TV
5,000
5,400
6,800
WKOW-TV
4,300
4,500
5,800
WMIV-TV
700
800
GREEN BAY
243,400
21%
WBAY-TV
5,500
6,100
6,700
7,200
WLUK-TV
3,750
4,200
4,500
4,500
WFRV-TV
3,750
4,200
4,500
4,500
MILWAUKEE
552,000
47%
WTMJ-TV
9,000
10,800
11,200
11,800
WITI-TV
12,000
13,000
13,500
14,000
WISN-TV
7,000
7,500
8,000
8,300
WMTV-TV
1,000
1,200
1,500
1,500
$42,000
$57,000
$70,000
$82,000
NEWSPAPER
PLAN A
PLAN B
PLAN C
PLAN D
MILWAUKEE JOURNAL
2 Sun. -$5,952
2 Sun. -$5,952
2 Sun. -$5.952
2 Sun. -$ 5,952
353,472(D);540,133(S)
2 Daily- $6,336
3 Daily- $9,504
3 Daily-
MILWAUKEE SENTINEL
2 Daily-)
3 Daily- $9,504
4 Daily- $12,672
3 Daily-)
4 Daily-)
166,253
WISC. STATE JOURNAL
3 Daily-)
4 Daily-)
117,000
$3,720
$5,960
CAPITAL TIMES
3 Daily-)
4 Daily-)
117,000
GREEN BAY PRESS-GAZETTE 1 Sun.--$763 --
2 Sun. -$1,527
2 Sun. -$1,527
3 Sun. -)
50M (D); 61M (S)
2 Daily-$1,527
2 Daily-$1,527
3 Daily-)
$4,584
APPLETON POST-CRESCENT
2 Sun. -$1,488
2 Sun. -$1,488
3 Sun. -)
2 Daily-$1,488
2 Daily-$1,488
$4,464
45,578
3 Daily-)
RACINE JOURNAL TIMES
1 Sun. -$ 549
2 Sun. -$1,096
3 Sun. -$ 1,547
70,477
2 Daily-) $2,216
3 Daily-) $3,324
KENOSHA NEWS - 70,477
2 Daily-)
3 Daily-)
LA CROSSE TRIBUNE
2 Sun. -) $2,560
35,498
2 Daily-)
SHEBOYGAN PRESS - 31,226
3 Daily-$ 1,731
EAU CLAIRE LEADER - 32,114
3 Daily-$ 1,833
WAUSAU, MARSHFIELD,
1 Daily-$ 1,825
MERRILL, WIS. RAPIDS,
MARINETTE, STEVENS
POINT - 67,720 (6)
$13,051
$22,035
$28,518
$46,452
RADIO SPOT (60's or 30's) BUDGET APPROPRIATION BY DISTRICT (CURRENT)
PLAN A
PLAN B
PLAN C
PLAN D
DISTRICT 1
BELOIT
WBEL
$ 300
$ 450
$ 600
$ 750
WGEZ
300
450
600
750
JANESVILLE
WCLO
500
600
700
850
KENOSHA
WLIP
500
600
700
850
RACINE
WRAC
400
500
600
750
WRJN
300
400
400
550
$2,300
$3,000
$3,600
$4,500
DISTRICT 2
BARABOO
WB00
$
$ 150
$ 200
$ 250
BEAVER DAM
WBEV
200
250
300
350
FT. ATKINSON
WFAW
100
200
300
300
MADISON
WIBA
250
350
450
500
WTBQ
200
250
WIBV
300
400
500
600
WISM
300
450
550
650
WMAD
200
350
450
MONROE
WEKZ
100
200
300
350
PORTAGE
WPDR
200
300
WATERTOWN
WTTN
200
300
300
350
WISC. DELLS
WWOK
100
200
350
$1,450
$2,600
$3,850
$4,650
DISTRICT 3
BLACK RIVER FALLS
WWIS
$
$ 150
$ 250
$ 300
DODGEVILLE
WDMP
150
250
300
DURAND
WRDN
150
LA CROSSE
WIZM
200
300
350
WKTY
300
500
600
700
WLCX
200
300
400
500
LADYSMITH
WLDY
200
300
400
450
MAUSTON
WRTL
150
250
300
PLATTEVILLE
WSWW
150
250
350
PRAIRIE DU CHIEN
WPRE
200
300
400
450
REEDSBURG
WRDB
200
300
RICHLAND CENTER
WRCO
100
200
300
350
RIVER FALLS
WEVR
200
250
SPARTA )
WCOW
200
350
450
450
TOMAH )
WTMB
VIROQUA
WISV
150
250
300
$1,200
$2,900
$4,500
$5,500
-2-
PLAN A
PLAN B
PLAN C
PLAN D
DISTRICT 4, 5, 9
MILWAUKEE
WAWA
WEMP
$1,100
$1,200
$1,400
$1,600
WISN
1,500
1,700
2,000
2,200
WMIL
600
600
800
900
WNOV
WOKY
900
1,100
1,400
1,550
WRIT
900
1,100
1,300
1,500
WTMJ
1,500
1,700
2,000
2,200
WAUKESHA
WAUK
500
500
600
700
$7,000
$7,900
$9,500
$10,650
DISTRICT 6
FOND DU LAC
KFIZ
$ 700
$ 900
$1,000
$1,100
HARTFORD
WTKM
200
250
350
JACKSON
WYLO
250
350
OSHKOSH
WAGO
600
800
800
900
WOSH
700
900
1,000
1,100
NEENAH/MENASHA
WNAM
300
500
600
800
PLYMOUTH
WPLK
300
400
PT. WASHINGTON
WGLB
300
450
500
RIPON
WCWC
400
500
600
700
SHEBOYGAN
WHBL
600
700
800
900
WKTS
400
550
700
800
WAUPUN
WLKE
300
400
500
550
WEST BEND
WBKV
300
400
500
550
$4,300
$6,150
$7,750
$9,000
DISTRICT 7
ANTIGO
WATK
$ 200
$ 350
$ 500
$ 550
MARSHFIELD
WDLB
150
300
450
450
MEDFORD
WIGM
200
300
350
MERRILL
WXMT
200
300
350
NEILLSVILLE
WCCN
200
250
RHINELANDER
WOBT
200
350
500
550
SHAWANO
WTCH
150
300
300
STEVENS POINT
WSPT
200
400
600
600
TOMAHAWK
WELF
100
250
400
400
WAUPACA
WDUX
150
300
350
WAUSAU
WRIG
300
400
500
600
WSAU
200
400
600
700
WXCO
200
300
400
500
WIS. RAPIDS
WFHR
100
250
400
450
$1,900
$3,700
$5,750
$6,400
- 3 -
PLAN A
PLAN B
PLAN C
PLAN D
DISTRICT 8
APPLETON
WAPL
$ 400
$ 600
$ 700
$ 800
WKAU
200
300
400
500
WYNE
300
400
500
600
GREEN BAY
WBAY
700
900
1,100
1,200
WDUZ
300
400
500
600
WNFL
400
600
700
800
MANITOWOC
WCUB
300
450
550
600
WOMT
200
300
400
MARINETTE
WMAM
200
300
300
OCONTO
WOCO
150
200
STURGEON BAY
WDOR
150
200
300
400
TWO RIVERS
WOTL
150
200
300
300
$2,900
$4,450
$5,800
$6,700
DISTRICT 10
ASHLAND
WATW
$ 200
$ 300
$ 300
$ 450
EAGLE RIVER
WERL
150
150
250
EAU CLAIRE
WAXX
100
200
200
300
WBIZ
200
300
400
500
WEAQ
500
600
700
800
WOKL
150
HAYWARD
WHSM
200
200
200
300
MENOMONIE
WMNE
200
300
NEW RICHMOND
WIXK
150
250
PARK FALLS
WNBI
100
250
RICE LAKE
WJML
150
250
SUPERIOR
WAKX
150
300
350
400
WDSM
150
300
350
400
$1,500
$2,350
$3,250
$4,600
$22,000
$33,000
$44,000
$52,000
Note: Radio campaign projected for four weeks utilizing alternate
schedules by markets. Small markets in and out pitted as
appropriate in strategy against television and newspaper
schedule.
TAB I
DATE
Dear Mr. Forte:
There is a time when you have to stand up and be counted. For
Florida Republicans that time is now, in the Presidential Pri-
mary on March 14th.
President Richard Nixon is a bold, courageous and effective
leader. lle has proven himself to be the right man for these
difficult times.
America needs President Nixon - and he needs you. Please
complete the attached volunteer card and send it in today.
Let us show him, and America, our tremendous support.
Sincerely,
L.B. Thomas
P.S. See you at the polls on March 14th.
TAB I
This is the bottom of the Florida letter. The name and address
typed in would come from the computer. The name in the right-
hand portion of the top card can be cut and used as a label
I
to mail the Presidential Commitment kit to the volunteer. There
would be a red and blue border around the volunteer card tying
the two cards together.
TEAR HERE
Volunteer Card
Telephone
I want to personally support President
Nixon for re-election by participating
Signature
in the campaign. Please contact me
right away!
I can't personally participate in the cam-
paign but I want to show my support
with " contribution of $
INSTRUCTIONS: Please fill out this volunteer card, fold it in half and insert it in the
business reply carelope and mail today.
TAB J
February 9, 1972
2:00 PM
WISCONSIN PRIMARY SPEAKING EVENTS PRIOR TO APRIL 4, 1972
Date
Event
Speaker
February 11
Eau Claire County Lincoln Day
Secretary Butz
Dinner, Eau Claire
February 18
Wisconsin Committee for the
Asst. Secretary
Re-election of the President
Passer (Commerce)
Businessmen's Luncheon, Milwaukee
February 25
Wisconsin Federation of Young
Senator Goldwater
Republicans, Madison
March 10, 17,
Event Undetermined
Secretary Volpe
21 or 23
March 15
Wisconsin Committee for the
Mrs. Mitchell
Re-election of the President
Women's Rally, Milwaukee
March 21
Consumer Affairs Conference,
Mrs. Knauer
Milwaukee
March 23
Wisconsin State Republican
Secretary Laird and
Party "Salute to Mel Laird",
three Congressmen
Milwaukee
March 27
Event Undetermined
Senator Goldwater
(Invitation pending)
March 29
Madison Rotary Club Luncheon,
Mr. Klein
Madison
April
Wisconsin College Republicans
Shirley Temple Black
Executive Committee Fund Raising
(Invitation pending)
Dinner, Kenosha
April
University of Wisconsin, Marquette,
Mr. Finch
Wisconsin College and Edgewood
(Invitation pending)
College
FINANCE COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE N.W.
WASHINGTON, D. C. 20006
(202) 333-0920
MAURICE H. STANS
CHAIRMAN
February 26, 1972
PERSONAL AND CONFIDENTIAL
MEMORANDUM FOR GORDON STRACHAN:
Per our discussion, Secretary Stans has reviewed the
letter which Ray Price's office has recommended for
use in a mailing to a test of approximately 500,000
names on the White House support list.
Secretary Stans has made some minor changes in the
draft, and the final version is attached. We would
appreciate it if you would get a final clearance for
us on this letter and arrange to provide us with
10,000 names from the list for our initial test.
Thanks.
Hugh
Hugh W. Sloan, Jr.
Attachment
(Allin/Elliott) RP
February 4, 1972
On January 20, 1969, America was a troubled nation. There was
division in the country, disruption on the campuses, inflation in the
economy, crime in the cities, powderkegs in the ghettoes, backlash in
the suburbs, and two hundred coffins a week coming home from Vietnam.
As Richard Nixon took the oath of office, he inherited this bitter
legacy. It required both political courage and statesmanship to move
away from war and inflation, up onto the high road of peacetime pros-
perity. But Richard Nixon, more than any President before him, has
quietly presided over major changes in policy and direction in our
government, and has restored our faith in the ability of our system to
solve its problems and reflect the basic integrity of the American
people.
The record of the Nixon Administration is clear: There have been
dramatic new initiatives in foreign affairs designed to end our involve-
ment in the Indochina conflict and secure a lasting peace; there have
been bold new economic policies to speed our progress toward a sound
prosperity; there is a full agenda of domestic programs aimed at
government reform to make it truly responsive to the needs of our
citizens; and there is much else that remains to be done.
-2-
Progress toward achieving what the President has called the
"great goals" of our society requires the cooperation and commitment
of every American. The vast majority shares the President's con-
viction that this is a great and good nation, one which has an extra-
ordinary capacity to set out upon a new course of action and bring
together diverse elements in a creative force to improve government
and our quality of life.
Where there was despair and frustration only a few years ago,
there is now a growing sense of hope and faith in the traditional
strengths of our institutions and in the fundamental goodwill of our
countrymen. The President has made a beginning which urgently
merits our support. He deserves and the Nation needs the opportunity
to press for completion of his initiatives, both foreign and domestic.
In his campaign for re-election, you can demonstrate your support
in a vital and meaningful way with your personal check. A contri-
bution of $15 will enroll you as a member of the Committee. But
gifts
on $1000,
Mischam
of $25, or $50, or $100, and larger are also welcome! If it is signif-
^
icant to you, it will be significant to us, and you may be sure that every
dollar will be used in the re-election of the President. With your
financial assistance and that of other concerned individuals, we can
mount a campaign that will take the record of this Administration
-3-
directly to the people, calmly but forcefully articulating its accom-
plishments, its far-reaching proposals and its confident vision of the
future.
We urge you to join in this high adventure. It will be an alliance
of citizens who believe that Richard Nixon has guided the Nation
through an era of adversity and has brought us to the threshhold of a
full generation of peace with prosperity. This is our opportunity, in
Lincoln's words, for us to "dare to do our duty as we understand it. "
####
February 28, 1972
MEMORANDUM FOR RONALD REAGAN
FROM LYN NOFZIGER
RE: California Campaign
1. Signature day. As you know, we collected 54,000 signatures in one
day (Wednesday, February 23) for the President. The drive showed we have
some good people and hard workers in some unexpected areas. It also showed
some weaknesses.
A. L.A. County fell on its face. There is much work to be done here.
The same is true of Santa Clara and San Mateo.
B. The Marin County Central Committee Chairman, Rogers Broomhead, re-
fused any sort of cooperation. Interesting, in light of the fact that
he is an honorary delegate. Perhaps this should be reviewed.
2. Registration. Met Tuesday (February 22) with Put Livermore and others.
At this meeting it was re-affirmed that the Nixon committee will handle
registration in California (except for the Cal-Plan districts). Organizing
for the registration effort is now under way. As I have said before, it is
essential that all funds for the registration effort be funnelled through
the Nixon committee because I GO not believe the State Central Committee can
perform without our help.
3. State headquarters. The lease is signed. Phones are going in. Hoyt
Cater, former publisher of the Burbank Daily Review and the Elgin (Ill.)
Courier News, has signed on as office manager.
4. Organization.
A. Manuel Quevedo has been signed on to honcho organization in the
Mexican-American area. He is a former ABC member (your appointee) and
a member of your Human Relations staff.
B. Ed Sexton of the Republican National Committee will come to Cali-
fornia to help us evaluate the GOP black leadership potential here.
C. We have also arranged for help in the senior citizens area from
Bernard Van Rensselaer of the RNC who I think is the most knowledgeable
person in the country on senior citizens problems and activities.
D. We have begun organizing the white ethnic area. Will have specifics
to report on this in 1-2 weeks.
E. County chairmen have been appointed in San Diego, Orange, Ventura
and Santa Barbara Counties. I am assured by all four regional chairmen
that we will meet our March 15 deadline for picking county chairmen.
2
I met Friday and Saturday in Washington with the staff of the national
Committee for the Re-Election of the President. They are preparing general
plans in specific areas that can be adapted to California's needs. I see
every evidence that they wish to cooperate but not to attempt to run a
California campaign from Washington. Here is also agreement there that
the state must be thoroughly organized if we are going to put on a good
primary campaign as well as win the general election. In short I believe
relations between the California committee and the national committee are
excellent.
February 12, 1972
MEMORANDUM FOR RONALD REAGAN
FROM LYN NOFZIGER
RE: California Campaign
1. Registration--a comprehensive plan with target dates will be worked
out by next week. We have an agreement on organization with both the
State Central Committee and the Washington Committee. Registration will
be done under the auspices of the Central Committee, but we will control
it. Our staff man is Bruce Nestande. I am confident we will have a
major registration increase this spring, and we will begin registering
again immediately after the primary. Ken Rietz of the Washington Committee
is being helpful and cooperative.
2. Signature Day, Feb. 24--this is the day we will gather the signatures
necessary to put the President's name on the ballot. Details have been
worked out, and organization is about complete. We expect to have a
large surplus of names, all of which will be gathered in one day. We
are focusing heavily on Orange County to offset the Ashbrook influence
there. Persons who perform in this endeavor will be brought immediately
into the registration drive.
3. Four regional chairmen have been announced. Each now has picked a
staff man and has been instructed to begin selecting county chairmen.
We have our own staff man, Robert Hatch, a former Illinois State Senator,
whose job it is to make sure that the counties get organized. He will
be provided staff, as needed.
4. We have found a building for state headquarters. It is on Wilshire
Blvd., east of Hoover. Hopefully we can be in it on or around March 1.
5. I have given a proposed executive committee list and steering committeew
list to Gordon. We expect to have both of these ready for you within a week.
6. We are exploring organization leadership possibilities in the black,
Mexican and white ethnic areas.
7. We expect to present a preliminary budget to Mr. Firestone within
the next week.
cc: John Mitchell
Jeb Magruder
Gordon Luce
February 19, 1972
MEMORANDUM FOR RONALD REAGAN
FROM LYN NOFZIGER
RE: California Campaign
1. Signature Day. All materials were distributed Friday and Saturday
to Signature Day Chairmen in all major counties. Signature Day organi-
zations are set up, and we expect no problems in getting well in excess
of the 17,000 names needed to put the President's name on the ballot the
first day, February 23.
2. A joint state and Los Angeles regional headquarters has been leased
at the corner of Wilshire and Burlington in Los Angeles. Installation
of phones and equipment begins Tuesday, and we expect to move in on or
before March 6.
3. We are currently working on a budget that will carry us through the
primary, June 6, but now understand that Maurice Stans wants a budget
also that will carry us through the general election. Our approach is
that money cannot be an excuse for losing California. Therefore, while
we are counting heavily on volunteers, we are budgeting for enough staff
to insure that the volunteers operate effectively both in the areas of
(a) organization and (b) registration and get out the vote, where we are
working with the state and county central committees. We have an under-
standing that state committee will be directly responsible for the "Cal-
Plan districts" but that we will be responsible for all the rest of the
state. We have an agreement with Los Angeles County to put our staff
people in for direct help in this area.
4. I have met with Larry Goldberg of the national committee regarding
Jewish Republican organization within the state, and I expect to meet
with Taft Schreiber next week to discuss the matter further. I am also
meeting with Negro and Mexican leaders regarding organization of these
two groups.
5. We now have put together our top staff. Bruce Nestande, whose career
is politics (he has run for office, worked for the governor and is excel-
lent as an organizer), is in charge of Signature Day and our registration
and get-out-the-vote program. I am convinced that it is imperative that
this committee control these areas if we are to succeed.
Robert Hatch, at one time the youngest State Senator in Illinois, will
head up our organization staff. He is charged with making sure that the
counties are organized down to the precinct level by June. 1. He and Nes-
tande are charged with making sure that the Nixon and central committee
activities are coordinated at every level.
2
Jack Easton, an innovative PR man from Alcoa, will head up the communi-
cations effort which we intend to take far beyond the usual press handout
operation that most campaigns limit themselves to.
John Flanigan continues to be the man who rides herd on details and helps
coordinate the campaign. Staff at other levels is being hired as needed.
At this point I believe we are about on schedule. We are not, Kevin
Phillips to the contrary, notwithstanding, sitting around unable to
Lunction.
cc: John Mitchell
Jeb Magruder
Gordon Luce
Ed Meese
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON D. C. 20006
February 29, 1972
(202) 333.0920
DETERMINED TO BE AN
ISTRATIVE MARKING
065, Section 6-102
CONFIDENTIAL
NARS, Date 8-26-81
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Status Report of the New Hampshire and Florida Primaries
Following your approval of the New Hampshire and Florida operating
plans, the progress of efforts in both states has been monitored on
a continuing basis. The following is a review of activity to date,
and a summary of what is planned until election day.
NEW HAMPSHIRE
In general, the campaign has picked up momentum over the past few
weeks and is going reasonably well. The high level of support the
President has shown in the polls would be expected to erode slightly
as his opponents intensify their campaigns. However, there is no
indication of erosion in his basic constituency.
Administration Spokesmen
The use of Administration Spokesmen in New Hampshire has generally
been on schedule. There have been 28 speaking engagements with
20 different speakers scheduled to date. Only two of these events
were cancelled due to inclement weather.
The only remaining event to be held is the Appreciation Day Rally
in Manchester on March 3. Art Linkletter will act as Master of
Ceremonies while Governor Rockefeller delivers the main address.
There will also be fourteen other speakers on hand.
Direct Mail
The Direct Mail Program began on January 28th, when 85,000 computer
letters were sent out. Each letter contained a request for volun-
teers and funds. The mailing resulted in the recruitment of 240
volunteers and 915 contributions totalling $6,350. This amount paid
for over 40% of the cost of the first mailing.
CONFIDENTIAL
- 2 -
A second mailing, which included a brochure, was sent out on February
18th to slightly less than 85,000 households. In connection with the
telephone operation, 17,000 letters including the issue brochure are
being sent to those who were undecided in the telephone canvass.
The final New Hampshire mailing will be sent on March 2nd. This will
consist of a sample ballot for a get-out-the-vote effort.
Telephone
The telephone operation commenced on February 11th when volunteers
began canvassing all registered Republicans from 10 headquarters.
Thus far, 65,728 phone calls have been completed. The responses
have been 34,490 for the President, 5,176 against the President,
and 17,062 undecided. (60.8% for, 9.2% against, 30.0% undecided.)
Follow-up calls to the undecided voters will begin February 29th
and will continue until March 2. At that time, the get-out-the-vote
calls will be made to remind our favorable voters to go to the polls
on Election Day.
Get-Out-The-Vote
The New Hampshire Re-election Committee, with its organization of
over 300 Ward Chairmen, Township Chairmen and County Chairmen,
will conduct a systematic program to contact all pro-Nixon voters
in each town (as determined by the telephone canvass). They will
offer baby-sitting services, rides to the polls, directions to the
polls, etc.
Advertising
The New Hampshire Committee received its initial supply of buttons,
brochures and bumper stickers in early January. They have been re-
ceiving refill orders since that time.
As approved in the media plan, newspapers and radio commercials are
being used in New Hampshire. Newspaper ads began February 20 and
will continue until Election Day. Likewise, radio commercials began
on February 23 and will continue to Election Day.
Youth Activities
The Youth Campaign in New Hampshire has held a registration drive,
(ringing 10,000 doorbells in one afternoon), conducted a door-to-
door blitz, and supplied more than 125 volunteers for the telephone
CONFIDENTIAL
- 3 -
canvass operation. Perhaps of all the youth activities, the very
successful mock elections received the greatest attention from the
press. The President won all we participated in.
FLORIDA
The Florida campaign is not designed to include so much organizational
activity as New Hampshire. Nevertheless, the indications are that the
planned activities are being carried out successfully, and that the
President will do well in the election.
Administration Spokesmen
Thirty-two speaking engatements with 19 different speakers have been
scheduled in Florida. All events but one occurred as planned. The
one exception was cancelled due to transportation problems in Washing-
ton.
Twelve speakers will speak at thirteen engagements in the concluding
days of the primary campaign. Nine of these speakers have not
appeared in Florida yet during the primary.
Direct Mail
The Direct Mail program and the volunteer effort in Florida were
combined in the "Presidential Commitment" Program. Between February
11 and 20, 382,000 personalized letters were sent to Florida Republicans
asking them to volunteer for the President. Thus far, 1,560 Republicans
have volunteered. These volunteers will be contacted immediately by our
Commitment Chairman who has been in place since February 18th. The
volunteer will then be given the names of ten Republican neighbors and
asked to contact them and secure their commitment to vote for the
President.
A get-out-the-vote telegram-letter will be sent to 90,000 households
in Pinellas County on March 9.
Advertising
The only promotional activity scheduled for Florida is the use
of buttons, brochures, bumper stickers and banners. All of these
materials were sent to Tommy Thomas in late January.
CONFIDENTIAL
- 4 -
Youth Activities
The Youth Campaign has consisted of registration drives and participation
in the Volunteer Commitment Program. They have recruited more than 1,500
volunteers for a post-primary registration in the 18 major counties.
JEB S. MAGRUDER
CONFIDENTIAL
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W
WASHINGTON. D. C. 20006
February 29, 1972
(202) 333.0920
DETERMI
TO
BE
AN
RKING
ADMIN
6-102
E.O.
8-26-51
CONFIDENTIAL
By
Emp
MEMORANDUM FOR THE ATTORNEY GENERAL
SUBJECT: Regular Meetings Within the Campaign Organization
This memorandum describes the meetings which are conducted on a
regular basis to help coordinate the activities relating to the
campaign.
Strategy Group (Attendees listed in Tab A) - Meets on alternate
Monday evenings. This group is intended to provide political
perspective to questions of general strategy. It does not con-
cern itself with the operating details of specific programs or
activities. Some representative agenda items have been:
Review of general results of opinion polls
Format and title of the campaign newspaper
Review of proposed advertising themes and the completed
commercials
Recommendations on the timing of the President's
announcement of his candidacy for a second term
Strategy Planning Group (Attendees listed in Tab B) - Meets on
Saturdays, as required, to develop specific plans for campaigns with-
in states and to develop specific recommendations in other problem
areas which might require the combined efforts of several functional
areas. This group has held two meetings which have included repre-
sentatives of the Re-election Committees of Wisconsin and California.
Re-election Committee Staff Meeting (Attendees listed in Tab C) - Meets
at 7:30 a.m. every Tuesday. One purpose of these meetings is to ex-
change information on the activities of various divisions within the
committee as they relate to the overall campaign. In addition, in re-
cent meetings, Chuck Colson and Ed Harper of the White House staff have
CONFIDENTIAL
- 2 -
described their functions as they might relate to the campaign. The
meetings also provide an opportunity for setting out policy guide-
lines which should be known to each of the operating managers.
Joint Staff Meeting (Attendees listed in Tab D) - Meets every Tuesday
at 11 a.m., and is composed of senior staff members from 1701 and the
RNC. The purpose of the group is to discuss matters relating to the
campaign, particularly those which bear on RNC-Committee cooperation.
Political Issues Group (Attendees listed in Tab E) - Meets every
other Wednesday in Harry Dent's office. The purpose of the group is
to provide a forum, predominantly composed of high level White House
staff members, for the discussion of important issues relating to
the campaign.
In addition to the meetings listed above, Cliff Miller or Van Shumway
regularly attend Chuck Colson's 2:30 p.m. planning meetings on Mondays,
Wednesdays and Fridays at the White House.
As you know, we also strongly recommend that you attend the 8:15 a.m.
daily meetings in Mr. Haldeman's office.
JEB S. MAGRUDER
CONFIDENTIAL
TAB A
STRATEGY GROUP ATTENDEES
Harry Dent
Len Garment
Bob Marik
Dick Moore
Jeb Magruder
Cliff Miller
Bob Teeter (or Ted Garrish)
Peter Dailey (or Phil Joanou)
Pat Buchanan
Fred LaRue
Bob Finch
TAB B
STRATEGY PLANNING GROUP ATTENDEES
Ken Reitz
Peter Dailey (or Phil Joanou)
Bob Marik
Jeb Magruder
Harry Flemming (or Al Kaupinen)
Bob Teeter (or Ted Garrish)
Bart Porter
Fred LaRue
Fred Malek
Pat Hutar
Cliff Miller (or Van Shumway)
Gordon Strachan
Bob Morgan (as needed)
Nancy Brataas (as needed)
Citizens Group Directors (as needed)
TAB C
RE-ELECTION COMMITTEE STAFF MEETING ATTENDEES
Alex Armendaris
Murray Chotiner
Peter Dailey
Harry Flemming
Larry Goldberg
Pat Hutar
Paul Jones
Allan Kaupinen
Paul Kayser
Fred La Rue
Gordon Liddy
Frederic Malek
Bob Marik
Edward Nixon
Herbert Porter
Bob Reisner
Ken Reitz
Van Shumway
Hugh Sloan
Bob Teeter
Dan Todd
Clayton Yeutter
Rob Odle
TAB D
JOINT STAFF MEETING ATTENDEES
Harry Dent
Tom Evans
Ed DeBolt
Jeb Magruder
Fred LaRue
Harry Flemming
Hugh Sloan
Lee Nunn
Rita Hauser
TAB E
POLITICAL ISSUES GROUP ATTENDEES
Anne Armstrong
Robert J. Brown
Ken Cole
Charles Colson
Bob Dole
Thomas Evans
Robert Finch
Leonary Garment
Roy Goodearle
Bryce Harlow
Ed Harper
Rita Hauser
Herbert Klein
John Lehman
Clark MacGregor
Ray Price
Donald Rumsfield
William Safire
Gordon Strachan
Robert Teeter
William Timmons
Rose Mary Woods
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. NW
WASHINGTON. D C. 20006
(202) 333.0920
February 25, 1972
DETERMINED TO BE AN
CONFIDENTIAL
ADMINISTRATIV
IING
12065,
EMP NAR
MEMORANDUM FOR THE ATTORNEY GENERAL
THROUGH: JEB S. MAGRUDER
Attached is our weekly report.
ROBERT C. ODLE, JR.
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
ADVERTISING
The Advertising Group became fully operational on Monday, February
14, with key members at 909 Third Avenue, New York City,
Briefing sessions were held Sunday with the newly appointed agency
staff, First priority will be the blending of Republican National
Committee voting statistics into Media Coverage areas, Dates
were established for first draft of media plans for staff review.
Direct channels to the White House Domestic Council have been esta-
blished through Len Garment. This will provide more efficient com-
munications on issues.
Planned documentary films are in the second stage: script outlines
and budgeting. Media analysis and recommendations will be presen-
ted at that time.
Advert sing: Primary States
New Hampshire:
Program began February 20 and will include
radio and newspapers.
Florida:
Media cancelled.
Wisconsin:
To begin March 6.
AGRICULTURE
Yeutter, along with Congressman Thone and seven other alumni, spent
two days in Nebraska being honored at the University of Nebraska's
1972 Masters Week Celebration. He participated in a general press
conference, had one major individual press interview, and made one
TV and two radio tapes.
Undoubtedly every administration has weeks in which it suffers more
damage from its own actions than it does from the actions of the
opposition. In the agricultural area, this was one of those weeks.
Just as an agreement for a small increase in meat imports was about
to be finalized with Austrialia and New Zealand, a statement that
this might occur was made at a Cost of Living Council meeting and
received national press coverage. Though this is always a deli-
cate subject with livestock producers, a low profile might have
given the Administration no more than a slap on the wrist. But
the high profile made it necessary that the industry respond with
a flurry of blows. This it did, and everyone is now back at the
negotiating table.
The other loser during the week was an executive order prohibiting
the use of poisons for the control of predatory animals on federal
lands. Both EPA and Interior are involved in this one, and presu-
mably the action is expected to gain more votes from environmenta-
-2-
lists and consumer advocates than it will lose from cattle and
sheep producers. We hope that this was carefully analyzed, be-
cause the latter are certainly angry. The Northern Great Plains
area is in an uproar, and, unfortunately, they are blaming the
President as much as the agencies.
Foltz and Yeutter attended a breakfast hosted by the Secretary of
Agriculture for Republican members of the House Ag Committee.
Yeutter discussed briefly the Nixon agricultural campaign. The
committee members were each given a chance to comment on USDA's
programs. In general, they were happy, particularly with the
Secretary's actions in speaking up for agriculture. They were
not, however, satisfied with USDA liaison with the GOP members
of the Committee.
Foltz and Yeutter visited with Senator Fannin of Arizona (a fol-
low up to Yeutter's recent trip to that state), and Senator Guer-
ney of Florida. Senator Gurney has lots of complaints about the
Administration, but apparently this is not unusual.
BLACK LIAISON
Work was done relating to the up-coming National Black Political
Convention. The Convention appears controlled by the Black Cau-
cus (Democrat-oriented) and is being billed as a non-partisan meet-
ing. It is expected that the Convention will develop an agenda
aimed at a response from both parties, with demands difficult or
impossible for the Republican National Convention to meet (such
as quotas of Blacks as delegates), and will seek to use this ap-
proach, through videspread publicity, to deliver the bloc vote
to the Democrat nominee.
We attended the national meeting of Opportunities Industrializa-
tion Centers (OIC - minority employment program). OIC is present-
ly receiving approximately 80% of its budget from the Administra-
tion yet scheduled speakers who were critical of the President
(Roy Wilkins, NAACP; Ralph Abernathy, SCLC; Vernon Jordan, Nation-
al Urban League). We are pursuing, and are in definite need of,
assuring future grants, loans, contracts and appointments to serve
the Black community in a more positive manner than in the past.
Examples of such funding coming back to haunt us is seen in the
Model Cities, OMBE and OEO programs.
A calendar of major minority organization conferences for 1972 has
been obtained and provides a possible arena for Administration
spokesmen.
At the invitation of D.C. Black Republicans, we attended a Black
-3-
Republican Caucus committee meeting charged with drafting a poli-
cy statement, At the appropriate time this statement will be re-
leased to the public,
Following contact with the Nixon Illinois Committee we moved to
discourage the RNC's minority specialist from a speaking engage-
ment at a dinner in Chicago -- as it was to raise funds for one
of five Black candidates for local office. The Illinois Committee
felt it best to avoid choosing sides in the local race,
The National Black Real Estate Association met in Washington and
we were in contact with the National President, who is Republican,
regarding formation of a Citizens Committee of Realtors,
BUSINESS AND INDUSTRY
On Tuesday, February 15, we visited Houston, Texas, and discussed
in some detail our plan for action with one of the prospective
Regional Chairmen of that area.
Also during the past week, we had an extensive conversation with a
representative for the Chairman of Region I and the names of their
various State and City Chairmen will be forwarded to us for appro-
priate checks very shortly. In Region IV most of the prospective
State and City Chairmen have been selected and checked out. The
rest are being reviewed and the organization of this Region is well
under way. In Region VII, one State Chairman has been appointed
and other appointments will follow soon.
ELDERLY
Todd devoted the major share of his efforts to preparation of the
special message due March 2nd as well as D.A.C. projects and staff
assignments. An additional person has been hired by D.A.C. and
Byron Gold has joined Dr. Flemming, so with the exception of a
new Deputy Commissioner of AOA, things are settling into place.
The one exception is within the White House itself in that Bud
Evans and Vicki Keller each continue to work in an uncoordinated
and therefore counterproductive way. This situation may be im-
proving, but it is still far from satisfactory.
Todd also worked on platform input and Convention participation
but nothing of substance has occurred as yet,
Todd and Mills met with several state chairmen and generally out-
-4-
lined the objectives of our division,
We also continued work on specific demographic research needs (not
only for media plans, but for better concentration of field resour-
ces, as well) and a detailed guide book for field operations.
Todd worked with HEW and OMB (Gifford) to expedite clearance of
Older Americans Act amendments and with Richardson and Cole on pre-
scription drug papers.
There will be a meeting of the Cabinet Committee Thursday, February
24, to finalize:
a) Prescription Drugs
b) Level of funding on Nutrition Bill
c) Integrated services program
i) Four project manager areas
e) Older Americans Act amendments
f) Transfer of DOL Elderly programs to action.
JEWISH
Larry Goldberg spent most of the last week in California initia-
ting political activity within the California Jewish community.
The first step was a series of meetings in San Francisco and Los
Angeles with people who were involved in the 1968 campaign who would
serve as a nucleus for the 1972 effort. Emphasis was placed on the
fact that there will be much more extensive local political campaign-
ing than in the past and that we are trying to supplement and expand
our original supporters.
The meetings in San Francisco were basically held with a small
group of key Jewish Republicans and an explanation of programs
was made to them. There was agreement that within sixty days, re-
cruitment would progress to the stage where a group large enough
to engage in a serious planning effort would be brought together.
The planning effort should be completed by July 1 so that activity
can begin early in the campaign in a well organized manner.
The Los Angeles meetings were held with a group around Taft Schrei-
ber and Ted Cummings, and there was enthusiastic acceptance of the
planned activity. This group came up with a recommendation for a
man who could be their chairman in Southern California who is an
outstanding Jewish leader and not publicly identified as a Repub-
lican. Based on the recommendation, an approach was made and it
is hopeful that favorable response can be quickly attained. Here
in Los Angeles there is a need to separate fund-raising activities
-5-
from vote-getting activities and the thrust of our efforts will be
to involve new people in the voter area, There are approximately
525,000 Jews in Southern California and it is a substantial Ortho-
dox and Conservative community which offers good potential. We
have practically no contacts in the Orthodox Jewish community, and
an effort is being made to establish these contacts.
Meetings were also held with members of the Jewish press and various
staff members of the leading Jewish organizations in an attempt to
get more information about the community and additional sources for
names.
Larry Goldberg's first meeting in California was with Lyn Nofziger
who was kept fully informed of contacts and results. A recommen-
dation was made to Nofziger that an event be held in California
later in the Spring for all of those who have some leadership role
in the campaign in the Jewish community in California. This is
necessary because many of the people from San Francisco and San
Diego do not know Los Angeles people and there is also some residual
bad feeling from some of those involved in 1968. This feeling is
not ill will, but, more, a feeling of disappointment and lack of
appreciation. This could be a very positive event for the campaign.
LEGAL
At the request of Dick Moore we reviewed the February 21, 1972,
issue of U.S. News & World Report article entitled "Latest Rules
on Campaign Spending" and researched the statement:
"
a presidential candidate may not spend in any one state
more than 10 cents multiplied by the voting-age population
of that state, on either the primaries or the general
election.
11
Mr. Moore was advised that the statement was in error, and was
supplied the correct information.
We reviewed further the RNC contract with Mr. Green, at the request
of Mr. Shumway, to estimate damages should we terminate his employ-
ment. Mr. Magruder was advised that a conference should be arrang-
ed between Mr. Green and his attorney and Messrs. Shumway, Magruder
and Liddy.
For the Finance Committee, we reviewed certain statements relating
to the Internal Revenue Code in a direct mail picce. They were
found to be in error and new language was drafted,
We assembled for Bob Morgan material setting forth the requirements
-6-
of the Florida Election Law as it relates to spending on Presiden-
tial preference premaries,
We conducted a complete review of all state primary statutes to
determine if any action should be taken while the President is
out of the country.
Phone calls were made to check recent legislation in each of the
primary states, The documentation of candidacy form for the Pre-
sident to file for the New Mexico primary was prepared.
POLITICAL
Harry Flemming met with Warne Nunn, Executive Director of the Ore-
gon Cr mmittee, to discuss his progress in organizing that state for
the May 23 primary. In addition he met with the political leader-
ship of the States of Washington and Alaska to line up our organi-
zation in both of those states.
Al Kaupinen traveled to Oklahoma and Iowa to meet with the party
leadership and the potential Nixon chairmen there.
PR/MEDIA
Art Amolsch helped get out a letter package to 75 prominent Jewish
periodicals about Nixon's concern over the "plight" of Soviet Jews.
The Middle East portion of the State of the World Report was inclu-
ded in the package.
Amolsch wrote a 20-minute speech for Paul Jones to give at the
Lincoln-Douglas Day Dinner in Atlanta, Georgia. He has drafted a
letter for Senator Goldwater to send to the Republicans who have
written to the White House suspending their support of President
Nixon.
After attending the Pennsylvania Committee announcement on Capitol
Hill with Van Shumway, Amolsch secured reports on media usage
and attendance, The following stations were there and carried the
announcement: KYW (Phila.), WPVI (Phila,), WIIC (Pitts.), KDKA (Pitts.),
and WPI Radio (Phila.). Art wrote the press release announcing Art
Linkletter's appearance at the New Hampshire rally to be held on
March 3. The formation of the Iowa Committee. for the Re-election
of the President as well as Nixon endorsements by prominent Iowa
state leaders were written up as press releases,
Van Shumway met with Arlen Specter, of Senator Scott's office, to
discuss the Pennsylvania Committee announcement. He spoke with
-7-
Martin Janis about his role in the Illinois primary, discussed
California politics with Bob Finch and clarified Zan Thompson's
role in the California campaign.
Shumway met with Jim Gannon of the Wall Street Journal to discuss
upcoming interviews that Mr. Gannon was conducting with the divi-
sion heads of the Committee. Mr. Shumway also talked with Jim
Fentress of Time, giving him a general run down of campaign acti-
vities.
Tom Girard spoke with Don Oberdorfer of the Washington Post and Lyle
Denniston of the Washington Star about President Nixon's victory
in the mock election at the New Hampshire Technical Institute. As
a result, the Star printed a story of it. Girard also spoke with
Roger Gittines of the Washington Monthly. Gittines is writing about
newsmen who move into politics and also may interview Ken Clawson.
Frank Leonard completed The Nixon Years draft. He has discussed
plans for a White House requested souvenir book of the President's
remarks at a Cabinet dinner on January 20. Mr. Leonard has also
completed the mechanicals for the PRESS DIRECTOR'S HANDBOOK.
Dave Allen acquired and passed on information and ideas for a pos-
sible response to Lindsay's position on various issues. He provided
suggestions for responding to DNC newsletter issued on the eve of
the President's departure. Analysing Kennedy's trip to Bangladesh,
Dave provided information on the issue of diplomatic recognition
that Kennedy will raise in his Subcommittee on Refugees.
Girard and Shumway continued working on the David Green situation.
A memorandum for the Attorney General was written on this subject.
Tom Girard also met with Gary Sukow and Paul Theis of the PR staff
of the RNC, and Van Shumway met with Tom Evans, of RNC, and Jeb
Magruder to determine how to approach the David Green situation.
SPANISH SPEAKING
Other than the general briefing sessions listed below the major por-
tion of time has been spent in the preparation of a campaign plan.
Briefings were held at the Committee with various section heads,
Briefings were also held with:
Manolo Reyes - Cuban Community
Manny Villalobos - Texas Community
Henry Ramirez - Cabinet Committee on Opportunities for Span-
ish Speaking People
-8-
Esualdo Vega - New York and Puerto Rican Community
Gilberto Campa - New York and Puerto Rican Community
Joanne Wagner - The White House - Banuelos' Project
Silvestre Gonzales - California-Mexican American Community
Jose Toro - Puerto Rican Community
Lazlo Pastor - Republican National Committee-Nationalities
Division
William Marumoto - Staff Assistant to the President
A. F. Rodriguez - The White House 1 Consultant
Carlos Donde - The White House - Communications
Ray Romero - Business Opportunities and Developement Division
Phillip Sanchez - Office of Economic Opportunity
Thomas Kleppe - Small Business Administration
SPOKESMEN
The Spokesmen Resources Division commenced intensive preparation
for the Appreciation Day rally in Manchester, New Hampshire, on
March 3. Mr. and Mrs. Jack Meyers, of Beverly Hills, California,
agreed to stage and produce the rally. (Mr. and Mrs. Myers were
instrumental in the production of the Honor America Day ceremonies
in Washington, D.C. on July 4, 1971.) In addition, various indi-
viduals have agreed to set up the audio and lighting systems, to
act as political advancemen and to act as on-site coordinators for
the press and media. Mr. Charles Stafford has, at the request of
Gov. Dwinell, agreed to act as Chairman of the Appreciation Day.
We met with Mr. Stafford and advised him how to organize his com-
mittees. Mr. Stafford, Mr. and Mrs. Meyers, and our advancemen
are now organizing the activities and program for the day.
The preparation also commenced for the Appreciation Day rally in
Miami, Florida, on March 9. We plan to meet with the suggested
producer (Mr. Bill Long of Orlando) and with the proposed state
co-chairmen (Steve Nostrand and Cy Young) on February 24.
A number of individuals were interviewed for the positions of
assistant scheduler and Director of "Athletes for the President".
The "Athletes for the President" proposal will be sumitted this
week.
WOMEN
A Speakers Bureau, presently listing wives of Cabinet and Little
Cabinet members, has been formed by Pat Hutar at the suggestion of
Jeb Magruder. All the Cabinet wives and other distinguished women
will receive a personal call from Pat llutar to ascertain their avai-
-9-
lability for speaking and appearances only with no speaking and
availability to travel.
The wives of the Little Cabinet members will be surveyed by Mrs.
Mary Beggs whose husband is Under Secretary, Department of Trans-
portation. Staff members Nancy Steorts and Nancy Blair, at pre-
sent, will have the responsibility for scheduling speakers and all
details after the initial contact by Pat Hutar.
Periodically, Anne Armstrong, Connie Armitage and Pat Hutar will
meet to coordinate and communicate directly on their respective
campaign efforts. The first meeting was held at the Republican
National Committee where the RNC early registration drive was
discussed along with activity reports from the Federation and the
Re-election Committee.
Barba a Franklin and Pat Hutar met to discuss a number of subjects
related to women generally in the campaign and to utilization of
women appointees specifically in the campaign. Her staff is sur-
veying the availability of women appointees for political speeches.
This is a gray area even when there are no legal restraints since
the nature of several agencies, departments and commissions must
be taken into consideration.
A meeting was held with Obie O'Brien, South Dakota Re-election
Committee Chairman. The two women he has selected as vice chair-
men are well-qualified. Dode Lee and Pat Hutar have a good work-
ing relationship through serving together on the NFRW Board.
An idea for the Wisconsin Primary related to special promotion of
telephone calls on a personal basis to friends was presented. The
plan is for Mrs. John Mitchell to launch the program at a women's
luncheon, March 15, scheduled by the Wisconsin Re-election Com-
mittee. A promotional/instructional brochure outlining the plan
will be at each person's place.
Hauser had substantial press interviews with Robert Crater for
feature stories in Sunday papers, February 20, throughout Ohio.
She appeared on TV and held press interviews in Louisville, Ken-
tucky on Friday, February 18.
VOTERS' RIGHTS (BALLOT SECURITY)
To date eleven states have named chairmen to handle Voters'
Rights (Ballot Security) for their states. New additions since
our last report are:
Nebraska
- Robert J. Kutlak
-10-
South Carolina
- James E. Duffy
South Dakota
- Steven Jorgenson
Rendel Myers of Colorado, who has been recommended as chairman for
his state, has been contacted; and we are awaiting his reply as to
whether he will accept this assignment.
Met with the Texas Voters' Rights chairman, Allan Rash, and the
regional chairmen appointed by him on Saturday, February 18 in
Austin.
The all-day meeting centered around discussion of the particular
voting problems of the various regions in Texas (e.g., voter re-
gistration duplication in Dallas and alien voting in elections
in border regions); and implementation of a ballot security plan
through the use of well-trained poll watchers, justifiable litiga-
tion and publicity (especially, advanced publicity to forestall
ballot "stealing" on election day).
The Texas group is looking to the national Committee for possible
funding of this state-wide project and legal assistance to deter-
mine alien registration.
As previously mentioned, we plan to attend the meeting on Voters'
Rights (Ballot Security) to be held in Albany, New York, on
Saturday, February 26.
YOUTH
Our efforts are aimed at supplying people for the telephone pro-
gram, We are furnishing all the volunteers for the Lebanon and
Dover headquarters and about 1/3 of the volunteers at Concord,
A minimum of 500 young people will attend the rally on March 3
and work all day on the 4th.
Through sources in the senior advisory boards of vocational edu-
cation groups, Ken Smith has generated invitations to individuals
within the Administration who can discuss the accomplishments
of the Administration to vocational education conventions.
RESEARCH AND STRATEGY
Attached are updated charts showing the trend of the President's
approval rating (Callup) and the choice of party nominee among
Democrats (Gallup).
-11-
The objective of the first New Hampshire mailing was to create an
awareness of the President's candidacy in the Primary, and to ask
for the voter's support. In addition, the mailing contained a
reply card through which the voter could volunteer his time.
A very low key appeal was made for funds on the same card. The
attached chart shows the pattern of responses to date. Total
responses represent approximately 1% of the mailing. Slightly
over one-quarter of the replies were from people volunteering
their time. The remainder were financial contributions. The
average contribution has been about $9.00. Total contributions
are over $5,600, representing approximately one-third of the cost
of the mailing.
70
NIXON , S POPULARITY TREND -- (GALLUP)
*
60
APPROVAL %
50
40
30
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I
*Do you approve or disapprove of the
way President Nixon is handling his
job as President?
20
10
0
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1969
1970
1971
1972
1
DEMOCRATIC VOTER CHOICE OF DEMOCRATS (GALLUP)
70
60
50
40
30
-13-
KENNEDY
KENNEDY
A
MUSKIE
HUMPHREY
McCOVERN
MUSKIE
JACKSON
McCARTHY
20
LINDSAY
HUMPHREY
UNDECIDED
10
UNDECIDED
McGOv RN
JACKSON
McCARTI
LINDSAY
0
1
3
5
7
9
11
1
3
5
7
9
11
1971
1972
Tab B
-14-
No. of
New Hampshire Mailing
Responses
Cumulative Number of Responses
1,000
900
800
Total Number of Responses
700
600
500
THE INCM 46-0240
Total Number of Contributors
400
300
200
Total Nember of Volunteers
100
Primary Date
;
2.
L
Drop
Working Days
Date