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This file contains:
From Marik to Strachan. RE: campaign mailings with notes. 2 pgs. [Subject: Campaign] [Memo], 7/12/1972
From Magruder to Haldeman. RE: direct mail. 2 pgs. [Subject: Campaign] [Memo], 7/14/1972
From Morgan to MacGregor. RE: direct mail strategy. 22 pgs. [Subject: Campaign] [Memo], 7/14/1972
From Marik to Strachan. RE: campaign mailings. 2 pgs. [Subject: Campaign] [Memo], 7/12/1972
From Magruder to Strachan. RE: direct mailing proposal. 33 pgs. [Subject: Campaign] [Memo], 6/30/1972
From Strachan to Haldeman. RE: campaign direct mail, with notes. 3 pgs. [Subject: Campaign] [Memo], 7/17/1972
From Failor to Hon. MacGregor. RE: attacking the McGovern-Eagleton ticket. 3 pgs. [Subject: Campaign] [Memo], 7/26/1972
From Magruder to Higby. RE: monitoring Sen. McGovern's compliance with the Federal Election Campaign Act, 1972. 7 pgs. [Subject: Campaign] [Memo], 7/20/1972
From Magruder to Strachan. RE: Strategy from now to Republican National Convention. 12 pgs. [Subject: Campaign] [Memo], 7/25/1972
From Failor to Magruder. RE: Strategy from now to Republican National Convention, Strachan's copy. 11 pgs. [Subject: Campaign] [Memo], 7/20/1972
Author unknown. RE: campaign strategies and talking points. 8 pgs. [Subject: Campaign] [Other Document], 7/26/1972
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26146002
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WHSF: Contested, 34-6
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document
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1
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26146002
sourceUrl
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document
title
WHSF: Contested, 34-6
description
This file contains:
From Marik to Strachan. RE: campaign mailings with notes. 2 pgs. [Subject: Campaign] [Memo], 7/12/1972
From Magruder to Haldeman. RE: direct mail. 2 pgs. [Subject: Campaign] [Memo], 7/14/1972
From Morgan to MacGregor. RE: direct mail strategy. 22 pgs. [Subject: Campaign] [Memo], 7/14/1972
From Marik to Strachan. RE: campaign mailings. 2 pgs. [Subject: Campaign] [Memo], 7/12/1972
From Magruder to Strachan. RE: direct mailing proposal. 33 pgs. [Subject: Campaign] [Memo], 6/30/1972
From Strachan to Haldeman. RE: campaign direct mail, with notes. 3 pgs. [Subject: Campaign] [Memo], 7/17/1972
From Failor to Hon. MacGregor. RE: attacking the McGovern-Eagleton ticket. 3 pgs. [Subject: Campaign] [Memo], 7/26/1972
From Magruder to Higby. RE: monitoring Sen. McGovern's compliance with the Federal Election Campaign Act, 1972. 7 pgs. [Subject: Campaign] [Memo], 7/20/1972
From Magruder to Strachan. RE: Strategy from now to Republican National Convention. 12 pgs. [Subject: Campaign] [Memo], 7/25/1972
From Failor to Magruder. RE: Strategy from now to Republican National Convention, Strachan's copy. 11 pgs. [Subject: Campaign] [Memo], 7/20/1972
Author unknown. RE: campaign strategies and talking points. 8 pgs. [Subject: Campaign] [Other Document], 7/26/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
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yes
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import
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no
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naId
26146002
levelOfDescription
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nara-archive
Single page context
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1
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ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
6
7/12/1972
Campaign
Memo
From Marik to Strachan. RE: campaign
mailings with notes. 2 pgs.
34
6
7/14/1972
Campaign
Memo
From Magruder to Haldeman. RE: direct
mail. 2 pgs.
34
6
7/14/1972
Campaign
Memo
From Morgan to MacGregor. RE: direct mail
strategy. 22 pgs.
34
6
7/12/1972
Campaign
Memo
From Marik to Strachan. RE: campaign
mailings. 2 pgs.
Tuesday, June 09, 2015
Page 1 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
6
6/30/1972
Campaign
Memo
From Magruder to Strachan. RE: direct
mailing proposal. 33 pgs.
34
6
7/17/1972
Campaign
Memo
From Strachan to Haldeman. RE: campaign
direct mail, with notes. 3 pgs.
34
6
7/26/1972
Campaign
Memo
From Failor to Hon. MacGregor. RE:
attacking the McGovern-Eagleton ticket. 3
pgs.
34
6
7/20/1972
Campaign
Memo
From Magruder to Higby. RE: monitoring
Sen. McGovern's compliance with the
Federal Election Campaign Act, 1972. 7 pgs.
34
6
7/25/1972
Campaign
Memo
From Magruder to Strachan. RE: Strategy
from now to Republican National
Convention. 12 pgs.
Tuesday, June 09, 2015
Page 2 of 3
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
6
7/20/1972
Campaign
Memo
From Failor to Magruder. RE: Strategy from
now to Republican National Convention,
Strachan's copy. 11 pgs.
34
6
7/26/1972
Campaign
Other Document
Author unknown. RE: campaign strategies
and talking points. 8 pgs.
Tuesday, June 09, 2015
Page 3 of 3
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 314
Folder:
Campaign 23 Part III June 30 - July 19, 1972 [1 of 2]
Document
Disposition
113
Retain
Open
114
Retain
Open
115
Retain
Open
116
Retain
Open
117
Return
Private/Political mimo, MARIK TO STRACHAN, 7/12/72
118
Return
Private/Political mEmo, MAGRUDER TO HRH, 7/14/72
119
Return
Private/Political MEMO, MORGAN TO m&c GREGOR, 7/N/72
120
Return
Private/Political MEMO, MARIS TO STRACHAN, 7/12/72
121
Return
Private/Political MEMO/ATTACH, MAGRUDER TO STRACHAH, 6/30/72
122
Return
Private/Political MEMO, STRACHAN TO HRH, 7/17/72
123
Return
Private/Political MEMO, FAILOR TO MAC GREGOR 7/26/72
124
Retain
Open
125
Return
Private/Political nemo/ATTACH, MAGRUDER TO HJ6BY, 7/20/72
126
Retain
Open
127
Retain
Open
128
Retain
Open
129
Retain
Open
130
Return
Private/Political memo/ATTACH, MACRU DER TO STRACHAN, 7/25/72
131
Return
Private/Political MEMO, FAILOR TO MACGREGOR, 7/20/72
132
Return
Private/PoliticalNt NOTES, "DAILEY- CAMPAIGN 50NG..., 7/26/[72]
Gordon 7112 RI
Committee for the Re-election of the President
MEMORANDUM
Bob is on July 1972
MEMORANDUM CONFIDENTIAL FOR: here. real questions GORDON STRACHAN nousis to
Program makes whether sense-only we
FROM:
BOB MARIK BMM have the ability at.
SUBJECT:
Campaign Mailings
implement Fied
This memorandum is in response to your query of July 1, regarding
mailings to Republicans. Several points should be made:
1. We had only contemplated mailings to Republicans
in two or three of the top eleven states.
2. We have reduced the planned mailings to Republicans
from three to two in those states.
3. The issue is not so much whether we can increase the
90% Republican support for the President. It is
whether we can increase the turnout of those loyal
Republicans by as much as 5%. The basis of our plans
has been the evidence and political judgment from several
statewide campaigns that direct mail can have that type
of effect on turnout. For example, in California, there
are approximately 3 million Republican voters. For
every percentage that we increase their turnout, we add
30,000 votes to the President's total. When one recalls
that the President's margin was approximately 220,000 in
1968 and 15,000 in 1960, the value of increased turnout
becomes obvious.
4. In this election, we cannot take our Republican constituency
for granted. With the presumed McGovern candidacy, we
have already seen evidence of the tendency of "upper-end
ticket splitters" (higher income suburban Republicans) to
vote for McGovern. It will be absolutely necessary for the
President to preserve his margin in that constituency to
win the important industrial states. Direct mail can approach
these voters with strong elements of the President's record,
such as the Moscow and Peking summits.
CONFIDENTIAL
- 2 -
5. In all of the eleven states, we are contemplating
that the major emphasis of our direct mail efforts
will be focused toward Democrats and Independents
who might be persuaded to support the President,
as you have suggested.
6. We have been subjecting the total direct mail strategy
to a thorough review on the basis of the likely McGovern
candidacy, of McGovern's strengths and weaknesses among
Demographic segments and recent polling results both
published and unpublished. Final recommendations
will be made before the end of this week, and yo will
have an opportunity to review our updated analysis at that
time.
I hope this information is helpful to you. Please give me a call
if I can be of further assistance.
CC: Jeb S. Magruder
Fred Malek
CONFIDENTIAL
Committee for the Re-election of the President
MEMORANDUM
July 14, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDE
SUBJECT:
Direct Mail
In our planning for direct mail, several of our people have suggested
that a letter signed by the President would be more effective than
any other approach. Such a letter would be "Presidential" in tone,
and printed on official-type letterhead. The notation, "Not printed
at government expense" would be included at the bottom of the page.
These would be computer letters, with personalized inside address and
salutation. The first and last paragraphs would be standard, but
interval paragraphs might be varied to reflect specific issues of
interest to each voter segment.
It is now contemplated to send such letters to Democrats and Independ-
ents in priority precincts of the target states. The objective would
be to exert strong influence on potential ticket splitters early in
the campaign -- about mid-September. Although the mailings are several
weeks in the future, we must commit on paper very soon. The paper for
this mailing would be of a higher quality than that used for other
mailings. If it were procured now, but not used as proposed, it could
be sold back to the vendor, or applied to other mailings. Either
option would incur some moderate cost. At the appropriate time, the
proposed text of the letters and the areas to be mailed would be pre-
pared for review before the President's signature is obtained. A small
test mailing to one market will also be proposed, to measure any pos-
sible negative factors before the total mailing is committed.
CONFIDENTIAL
CONFIDENTIAL
- 2
The purpose of this memo is to solicit an indication that a
campaign mailing bearing the President's signature can be
considered, so that the long lead-time procurement can begin,
if appropriate.
Agree that the option of a mailing signed by the President
should remain open and that procurement should proceed on that
basis.
Agree
Disapprove
CONFIDENTIAL
Committee for the Re-election of the President
MEMORANDUM
July 14, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. CLARK MAC GREGOR
THROUGH:
MR. JEB S. MAGRUDER
FROM:
L. ROBERT MORGAN
SUBJECT:
Direct Mail Strategy
Three (3) options are suggested in this memorandum for your review
and decision. These options have been developed on the basis of
political considerations within the specific confines of the budget
restrictions.
In lieu of the magnitude of these decisions, a brief historical
overview is warranted. The Direct Mail Budget was initially
approved at $4,490,000, which was supposed to cover the data base
development in eleven (11) key states, research, postage, materials
and mailing service for 31,667,000 ensembles. The breakdown by
state is shown in TAB A. The original budget is shown in TAB B.
The data base is presently over budget by $121,000, due to the fact
that we were unable to negotiate cost-sharing arrangements with all
state parties and/or the state-wide candidates. A Critical Path
Plan is used to control and help manage each of the state data base
projects. The detail of the specifics required to develop this data
base is reflected in TAB C, which each state vendor has accepted
as a standard for performance.
We developed programs for six (6) Primaries using the Reuben H.
Donnelley Corporation for both the software, hardware and mailing
operations. It did not become evident until May/June that they
did not have the software and hardware capability to satisfy our
total needs for the General Campaign. We then immediately reviewed
capable software companies and changed to a centralized software
system with decentralized production. University Computing Company
(Sam Wyly) is now our software/data base facility in Dallas, Texas.
- 2 -
Their performance to date has been excellent, the positive
attitude of their people and scientific management systems will
allow us to meet our deadlines. Using University Computing Company
as a central data processing center allows us to have regional
computer printing and mailing services in California, Texas,
Illinois (covering Michigan, Ohio and Pennsylvania), and Phildelphia
(covering Connecticut, New Jersey and Maryland). The 5c precancelled
stamp will be used on all of our ensembles to give them the first-
class look at the third-class bulk price.
We originally planned that Priority I states would have three (3)
mailings to Republicans and two (2) mailings to non-Republicans
who were for the President. Priority II states would receive "Get
Out the Vote" telegrams for Republicans and non-Republicans for the
President, plus a supportive letter as soon as they were identified.
We had intended to mail undecided voters a convincing package to
get them to support the President in these eleven (11) key states.
STRATEGY WITH MC GOVERN AS THE CANDIDATE
Our original direct mail strategy was to mail to Democrats and
Independents only after they had been identified as favorable to the
President by voter canvasses (telephone and door-to-door). The
purpose was to reinforce their commitment and get them out to vote.
With Senator McGovern as the Democratic candidate, it is possible
that a fundamental shift of the electorate toward the President will
occur. To capitalize on this, we now feel that direct mail should
be targeted to the peripheral urban ethnic populations such as
Italian, Polish, Irish; the Jewish population in all metropolitan
areas in the key states and Spanish-speaking Americans. A history
of Wallace voters and other specific split-voting precincts with
identifiable demographics would also be included. We would plan
to mail a non-personal letter with copy geared to that specific
voting segment along with a brochure with emphasis on their area
of interest. It is my opinion that direct mail will be most
effective if we have an initial Presidential Mailing which will
sensitize the recipients, particularly the several demographic
classifications of voters, to the Campaign issues and concerns.
We have previously operated under the understanding that President
Nixon would not send out a computer letter with his signature on
White House stationery. Jeb S. Magruder has requested permission
- 3 -
to have a letter with the President's signature on White House
stationery with the words at the bottom, "Not Printed at Government
Expense", get sent out to sensitize the voters. Option No. 1
will create an environment within the Direct Mail milieu causing
more effective results. This plan takes advantage of the
incumbency and leaves greater flexibility to handle the unexpected
within a cost effective atmosphere.
The three (3) options we are suggesting are listed below in their
order of preference. The quantities for states mailed take into
consideration the most recent priorities which eliminated a mailing
to the State of Washington.
QUANTITY
OPTION I
MAILED
COSTS
DESCRIPTION
(000's)
Presidential Letter
6,260
$ 713,640
This is our first option
Ethnic Mailing
5,478
657,300
if the President will agree.
Republicans in NJ.
The Presidential letter will
and Calif.
3,125
450,000
include White House stationery
Telegram to
letterhead with the 5¢ pre-
Identified Pro-
cancelled stamp completely
Nixon Voters
13,825
1,244,250
computerized on the envelope
and letter. This would go
28,698
$3,065,190
out to reachable non-Repub-
licans in California, New
Jersey, Pennsylvania and Cook
County, Illinois.
An ethnic mailing ensemble
to the specific voter segment
would go out one week later.
This ensemble would include
a letter geared to that voter
segment, a brochure in most
instances, and a personalized
volunteer/contribution card.
The letter to Republicans
would include an absentee
ballot request and non-
personalized letter, a brochure
and a personalized volunteer/
contribution card.
- 4 -
DESCRIPTION
All of the Priority states
would receive "Get Out the
Vote" telegrams to all Repub-
licans and all non-Republicans
who are for the President.
TAB D shows the cost and
quantity by state for Priority
I and II states for OPTION I.
QUANTITY
MAILED
OPTION II
(000's)
COSTS
DESCRIPTION
Ethnic Mailing
6,260
$ 751,200
The first ethnic mailing is the
Second Ethnic
same.
Mailing
4,695
563,400
Republicans in NJ.
The second ethnic mailing would
and Calif.
3,125
450,000
include another hardselling
Telegram to
message to the specific voter
Identified Pro-
segment to reinforce what we
Nixon Voters
13,825
1,244,250
originally sent and to tie in
with the voter identification
27,905
$3,008,850
throughout the states.
The Republican and "Get Out the
Vote" telegrams would be the
same.
TAB E shows the cost and
quantity by state for Priority
I and II states for OPTION II.
QUANTITY
MAILED
OPTION III
(000's)
COSTS
DESCRIPTION
Ethnic Mailings
6,260
$ 751,200
The ensembles are the same as
Republicans in NJ.
OPTION I, except that the
and Calif.
3,125
450,000
second ethnic mailing is not
Telegram to
included.
Identified Pro-
Nixon Voters
13,825
1,244,250
TAB F shows the cost and
quantity by state for Priority
23,210
$2,445,450
I and II states for OPTION III.
- 5 -
The summary of the total budget is shown at TAB G.
RECOMMENDATION:
That you approve OPTION I as the Political Direct Mail Strategy Plan.
APPROVE
DISAPPROVE
COMMENTS
OR
That you approve OPTION II as the Political Direct Mail Strategy Plan.
APPROVE
DISAPPROVE
COMMENTS
OR
That you approve OPTION III as the Political Direct Mail Strategy Plan.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
TAB F
TAB G
cc: Dr. Robert H. Marik
TAB A
STATE DATA BASE SCHEDULE
California
10-20 July
Connecticut
17 July-21 August
Illinois
17 July-15 August
Maryland
17 July-15 August
Michigan
Universal List
(presently available)
New Jersey
1 August-15 August
New York
Separate
Ohio
17 July-7 August
Pennsylvania
10 July-21 August
Texas
31 July-21 August
TAB B
ORIGINAL DIRECT MAIL BUDGET
Materials
$ 936,240
Mailing and Services
1,559,880
Postage
1,559,880
Research
41,500
List Development and Software
392,500
TOTAL BUDGET
$4,490,000
COMMITTEE COMPUTER PROGRAMMING FORMAT MANUAL
This manual has been prepared by the Committee for the
Re-Election of the President to define the tape input speci-
fication, data validity criteria documentation required to support
the Voter Registration Data Base.
Individual Voter records must be rolled or netted to house-
hold records where all members of the household have the same
political party designation. A file will be defined as the
complete set of household voter records for a county.
Each file will contain one complete county. Partial counties
or files containing multiple counties will not be accepted
The files will be supplied on magnetic tape recorded nine
track 1600 BPI. There will be no internal tape labels. The
files will contain 2,000 character blocks made up of 200
character logical records blocked ten. The last block may be
truncated. See attachment "1" for the format of each logical
record. Each reel of the file will be closed with a tape mark.
Characters will be GBCD.
Each reel of magnetic tape will be clearly labeled with an
adhesive external label. The date of file creation, state
name, county name, county code, and reel number total reels
in the file will be shown on each magnetic tape. The label
will identify the organization that created the file.
The file sequence or sort will be, major to minor, in ascending
sequence:
State Abbreviation
County Code
Zip Code
Town Name
Local Address Code
Street Number
Street Name
House Number
Surname
Given Name One
The above sort sequence will also result in the file being
in ascending sequence based on the first twelve (12) positions
of each logical record.
NOTE: In this document and in the accompanying file layouts
and file descriptions position zero (0) is not used.
-2-
The first position of each logical record is referred to
as position one (1).
Each file will be accompanied by three computer print-
outs. These are the Zip City Audit, the Political Unit Audit,
and a File Inspection Manuscript.
The Zip City Audit will contain date, page number, state
name, county name, the name of the organization that produced
it, and column headings on each page. The column headings
will consist of:
Zip Code
City Name
Republican Household County
(number of records)
Democrat Household Count
Independent Household Count
Other Parties Household Count
Total Household Count
Republican Gross Count (number
of individuals)
Democrat Gross Count
Independent Gross Count
Other Parties Gross Count
Total Gross Count
Warning Error Count
Fatal Error Count
Magnetic Tape Reel #
(This indicates which reel
within the file these records
are contained on.)
Note that Household (record) count will never exceed Gross
(individual) count.
There will be one detail line printed on the Zip City
Audit each time any one of the following changes:
Zip Code
City Name
Recl Number
There will be sub totals for each zip code, city name,
and magnetic tape reel. Do not sub total for single lines of
detail. There will be grand totals for each file. A sample
layout of the Zip City Audit is contained in attachment "2".
-3-
The Political Unit Audit will contain date, page number,
state name, county name, county code, the name of the organi-
zation that produced it, and column headings on each page.
The column headings will consist of:
Township/City code
Ward Code
Precinct Code
Political Unit Code
Republican Household Count
Democrat Household Count
Independent Household Count
Other Party Household Count
Total Household Count
Republican Gross Count
Democrat Gross Count
Independent Gross Count
Other Party Gross Count
Total Gross Count
There will be one detail line for each of the smallest.
political units in the file, with subtotals for each succes-
sively larger political unit and grand totals for the file. A
S mple layout of the Political Unit Audit is contained in
attachment "3".
The File Inspection Manuscript will contain date, page
number, state name, county name, the name of the organization
that produced it, and column headings on each page. The column
headings are described in attachment "4" which also contains a
sample layout of the File Inspection Manuscript. The detail
information contained in the manuscript will consist of each
significant field contained in the records selected to be
printed on this report. These records may be selected in one
of two ways; error detection or every "Nth" record. The error
detection option will be used by the List Compiler to display
records with possible errors so they may be researched. When
this is done each record will be keyed with error messages to
aid in the research. When the final list validation process is
performed, an every "Nth" record sample will be selected for
display to be supplied with the final tape files. If the file
size is 100,000 or fever records, every one hundredth record in
the file will be selected for inclusion in the file inspection
audit. If the file size is greater than 100,000 records, every
two hundredth record will be selected for inclusion. Error
messages will not be keyed into the records in this step.
-4-
The List Compiler (the organization preparing the data files)
will perform the following procedures prior to file shipment:
1. Prepare the file in the proper format.
2. Process the file with the validation program using
the option of keying suspected error records and
displaying them.
3. Research each record that is displayed.
4. Correct all discrepancies found in the file.
5. Repeat the above steps if necessary for "final
cleanup".
6. Ship the completed files on magnetic tape with
the Zip City Audit, the Political Unit Audit, and
the File Inspection Manuscript.
Two types of errors will be defined in attachment "5". A
Fatal Error is one considered definite and unacceptable. A file
containing any Fatal errors is not acceptable. A Warning Error
is a condition which may or may not be a problem. Each warning
error should be researched and corrected if necessary, but does
not necessarily indicate that the record is not acceptable.
Attachment "1"
COMMITTEE GENERAL FILE FIELD DEFINITION
JUSTIFICATION
ZERO
TYPE
L LEFT
SUPPRESS A ALPHA
R RIGHT
Y YES
N NUMERIC
BYTE
LENGTH
DESCRIPTION
X=NOT APPLICABLE N NO
A/N ALPHA NUM
1
2
State Abbreviation
X
X
A
3
3
County Code
R
N
N
6
7
Sequence Number
R
N
N
13
Always 0
X
N
N
14
5
Zip Code
X
N
N
19
5
Township/City Code
R
N
A/N
24
2
Ward Code
R
N
A/N
26
5
Precinct Code
R
N
N
31
3
Political Unit Code
R
N
N
34
2
Congressional District Code
R
N
N
36
3
State Lower House Code
R
N
N
39
2
State Upper House Code
R
N
N
41
1
Title Code-Name 1
X
X
A/n
42
9
Given Name-1
L
X
A
51
]
Middle Initial-1
X
X
A
52
15
Surname
L
X
A
67
1.
Surname Suffix Code-1
X
X
N
68
1
Title Code-Name 2
X
X
A/N
69
9
Given Name-2
L
X
A
78
1
Middle Initial-2
X
X
A
79
1
Surname Suffix Code 2
X
X
N
80
1
Title Code-Name 3
X
X
A/N
-2-
JUSTIFICATION
ZERO
TYPE
L LEFT
SUPPRESS A ALPHA
R RIGHT
Y YES
N NUMERIC
BYTE LENGTH DESCRIPTION
X NOT APPLICABLE N NO
A/N ALPHA NUM
81
9
Given Name 3
L
X
A
90
1
Middle Initial-3
X
X
A
91
1
Surname Suffix Code-3
X
X
N
92
1
Title Code-Name 4
X
X
A/N
93
9
Given Name-4
L
X
A
102
1
Middle Initial-4
X
X
A
103
1
Surname Suffix Code-4
X
X
N
104
1
Local Address Code
X
X
N
ADDRESS FIELDS
If Code 1 in Byte 104:
105
7
House Number
P.
N
A/N
112
5
Fraction or Apartment:
Fraction 1/2 (3bytes) 112-116
--
--
A/N
Blank (2 byles) 115-116
or
Ant Designation (5 bytes) 112-116 L
X
A/N
117
2
Prefix Street Direction
L
X
A
STREET NAMES
119
3
Street Number (Numeric Sts. only R
Y
N
122
16
Street Name Field
L
X
A/N
If Code 2 in Bvte 104:
105
17
Blank
122
4
Rural Route Designation
R
Y
A/N
126
4
Post Office Box Designation
R
Y
A/N
130
8
Blank
JUSTIFICATION
ZERO
TYPE
L LEFT
SUPPRESS A ALPHA
R RIGHT
Y YES
N NUMERIC
BYTE LENGTH DESCRIPTION
X NOT APPLICABLE N NO
A/N ALPHA NUM
If Code 3 in Byte 104:
105
14
Blank
119
19
Edited Address
L
X
A/N
138
13
Zip Post Office Name (Town Name)
L
X
A/N
151
1
Political Party Code
X
X
A
152
9
Census Tract
X
X
X
161
2
Length of Residence
R
N
N
163
1
Contributor/Volunteer Code
X
X
A
164
5
Contribution in Dollars
R
Y
N
169
2
Source of List
R
Y
A/N
171
7
Telephone Number
R
N
A/N
178
6
Special Interest Codes
X
X
A/N
184
8
Issue Codes
X
X
A/N
192
1
Attitude Code
X
X
A/N
193
8
Blank
X
X
X
Attachment 5
COMMITTEE GENERAL FILE DETAIL DESCRIPTION
Only the following characters are acceptable in this file:
A thru Z
Ø (Zero) thru 9
/ (Slash) only in position 113
- (Dash) only in positions 106 thru 110
Reference to "Directory of Post Offices" will be shown as POD-26,
which is that publication"s issue number. A July 1971 or later issue
should be used for reference.
A validation table will be constructed for each file to be com-
piled. Each record in the file will be checked against the validation
table to insure that the following fields, singularly and in combination,
are correct in content.
Zip Code
Township/City Code
Ward Code
Precinct Code
Political Unit Code
Congressional District Code
State Lower House Code
State Upper House Code
Zip Post Office Name
(Town) (City) (Name)
Only those political codes that have been established by local
political practice must be included in the table. However, the political
coding structure must be such that the concatenation of Township/city
code, ward code & precinct code uniquely defines a precinct in a county.
This procedure will insure that, for example, the county code in
a record is valid for the state being processed, that his zip code is
valid for this county, that this zip code and city name is consistant
with POD-26, etc.
STATE ADBREVIATION - Use only standard abbreviations found in
POD-26. An crror found in this field results in a Fatal Error. Code A,
COUNTY CODE - Use only those codes supplied in the attached. If
not consistant with the validation talbe, a Fatal Error results. This
code must be consistant within a file.
-2-
SEQUENCE NUMBER - A unique contiguous sequence number must be
applied to each record within a county file, beginning with 0000001.
This number must be applied LO the records so that when the file is
sorted to ascending sequence number sort the following sequence,
major to minor, will result:
Zip Code
Zip Post Office Name
Local Address Code
Street Number
Street Name
Street Direction
House Number
Surname
Given Name
An error in this field is considered Fatal.
ZIP CODE - This field must contain the correct zip code for
this record. Refer to POD-26. Fatal Error if not consistant with
table.
TOWNSHIP/CITY CODE -- If a township or a city code has been
established as a local convention, it will be contained in the
validation table. This field must be consistant with the validation
table or a Fatal Error results.
WARD CODE - If political ward codes are assigned, they will be
contained in the validation table. This field must be consistant with
the validation table or a Fatal Error results.
PRECINCT CODE - If precinct codes are available, they will be
included in the validation table. This field must be consistant
with the validation table or a Fatal Error results.
POLITICAL UNIT CODE - If local convention has established a sub-
division of the above political units, this coding will be included in
the validation table. Failure of consistancy with the validation table
is a Fatal Error.
CONGRESSIONAL DISTRICT CODE - This is the code for the U. S.
Congressional district which applies to this record. This code will
be contained in the validation table and an error found in this field
is considered Fatal.
-3-
STATE LOWER HOUSE CODE - Must be consistant with the validation
table.
STATE UPPER HOUSE CODE - Must be consistant with the validation
table.
TITLE CODE 1 - Must contain one of the following:
"1" - Indicates Title "Mr."
"2" - Female, Title unknown
"3" -
"
"
"Miss"
"4" --
"
11
"Mrs."
"5" -
"
" "Dr."
"6" -
"
"
"Rev."
"9" -
"
No Title - Warning Error
"B" -
"
Title "Mr. & Mrs. "
"C"
"
11
"Dr. & Mrs. "
"D"
11
"
"Rev. & Mrs. "
Any other character results in Fatal Error.
In the list compilation procedure, if titles are not avail-
able in the source information, table look-ups will be used to deter-
mine titles of individuals. Titles may require modification in the
list netting procedure. (Example: Imput John Doe, no title. Table
look-up procedure applies title code "3". During netting procedure
it is found that John Dce and Mary Doe live at same address. Netting
procedure would be to change John Doe title to Code "B" and place
Mary Doe's given name and other information into the Name 2 field of
John Doc's record with a title code "4". Mary Doe's record would then
be deleted from the file.
GIVEN NAME 1 -- This is the Given Name of the person considered
head of household. If Christian name is not available, then first
initial is acceptable.
Fatal Errors: Imbedded Blanks
Numeric Characters
Blank Field
SEPTEMBER
SEPTEMBER
SEPTEMBER
NOVEMBER
REPUBLICANS
"GET OUT
PRESIDENTIAL LTR
ETHNIC MAILING
ONLY
THE VOTE"
Delivery 9/11
Delivery 9/18
Delivery 9/18
Delivery 11/2-4
(a) Computer Ltr
(a) Ltr
(d) Bristol
(a) Computer Ltr/Vol. Card
(a) Teleg. Form
(b) Computer Env.
(b) Brochure
Card
(b) Brochure
(b) Window Env.
(match address)
(c) BRE
(e) Window Env.
(c) BRE
(d) Window Env.
STATE PRIORITY
QUANTITY
QUANTITY
QUANTITY
QUANTITY
I
II
I
II
I
II
I
II
I
II
California
3,000,000
2,625,000
2,100,000
3,100,000
Connecticut
725,000
Cook Cty
Rest of
(Illinois)
Illinois
960,000
840,000
600,000
300,000
Maryland
570,000
Michigan
1,560,000
New Jersey
800,000
700,000
1,025,000
1,370,000
(New York)
Ohio
1,600,000
Pennsylvania
1,500,000
1,312,500
2,500,000
Texas
1,500,000
TOTALS
6,260,000
5,477,500
3,125,000
7,570,000 6,255,000
PRICE PER THOUSAND
$114
$120
$144
$90
$90
COST PER MAILING
$713,640
$657,300
$450,000
$681,300
$562,950
TAB D
SEPTEMBER
SEPTEMBER
SEPTEMBER
NOVEMBER
SECOND
REPUBLICANS
"GET OUT
ETHNIC MAILING
ETHNIC MAILING
ONLY
THE VOTE"
Delivery 9/18
Delivery
Delivery 9/18
Delivery 11/2-4
(a) Ltr
(d) Bristol
(a) Ltr
(d) Bristol
(a) Computer Ltr/Vol. Card
(a) Teleg. Form
(b) Brochure
Card
(b) Brochure
Card
(b) Brochure (d) Window Env.
(b) Window Env.
(c) BRE
(e) Window Env.
(c) BRE
(e) Window Env.
(c) BRE
STATE PRIORITY
QUANTITY
QUANTITY
QUANTITY
QUANTITY
I
II
I
II
I
II
I
II
I
II
California
3,000,000
2,250,000
2,100,000
3,100,000
Connecticut
725,000
Cook Cty
Rest of
(Illinois)
Illinois
960,000
720,000
600,000
300,000
Maryland
570,000
Michigan
1,560,000
New Jersey
800,000
600,000
1,025,000
1,370,000
(New York)
Ohio
1,600,000
Pennsylvania
1,500,000
1,125,000
2,500,000
Texas
1,500,000
TOTALS
6,260,000
4,695,000
3,125,000
7,570,000 6,255,000
PRICE PER THOUSAND
$120
$120
$144
$90
$90
COST PER MAILING
$751,200
$563,400
$450,000
$681,300
$562,950
TAB E
SEPTEMBER
SEPTEMBER
NOVEMBER
ETHNIC MAILING
REPUBLICANS ONLY
"GET OUT THE VOTE"
Delivery 9/18
Delivery 9/18
Delivery 11/2-4
(a) Ltr
(d) Bristol
(a) Computer Ltr/Vol. Card
(a) Teleg. Form
(b) Brochure
Card
(b) Brochure
(b) Window Env.
(c) BRE
(e) Window Env.
(c) BRE
(e) Window Env.
STATE PRIORITY
QUANTITY
QUANTITY
QUANTITY
I
II
I
II
I
II
I
II
California
3,000,000
2,100,000
3,100,000
Connecticut
725,000
Cook Cty
Rest of
(Illinois)
Illinois
960,000
600,000
300,000
Maryland
570,000
Michigan
1,560,000
New Jersey
800,000
1,025,000
1,370,000
(New York)
Ohio
1,600,000
Pennsylvania
1,500,000
2,500,000
Texas
1,500,000
TOTALS
6,260,000
3,125,000
7,570,000 6,255,000
PRICE PER THOUSAND
$120
$144
$90
$90
TAB F
COST PER MAILING
$751,200
$450,000
$681,300
$562,950
TAB G
TOTAL BUDGET
$ 4,490,000
First Budget Approval
+
1,000,000
UCC Budget Approval
$ 5,490,000
TOTAL BUDGET
LESS: EXPENSES
-
300,000
California Primary Expense
$ 5,190,000
-
1,100,000
UCC Expense Including Key Punching
$ 4,090,000
--
514,000
Data Base Development Expense
$ 3,576,000
-
209,000
New York Direct Mail Request
$ 3,367,000
- 3,065,000
OPTION I
$ 302,000
-
50,000
Agricultural Mailings
$ 252,000
-
50,000
Volunteer Mailings
$ 202,000
Remaining Monies for Emergency Mailings
$ 4,490,000
First Budget Approval
+
1,000,000
UCC Budget Approval
$ 5,490,000
TOTAL BUDGET
LESS: EXPENSES
-
300,000
California Primary Expense
$ 5,190,000
-
1,100,000
UCC Expense Including Key Punching
$ 4,090,000
-
514,000
Data Base Development Expense
$ 3,576,000
-
209,000
New York Direct Mail Request
$ 3,367,000
-
3,008,850
OPTION II
$ 358,150
-
50,000
Agricultural Mailings
$ 308,150
-
50,000
Volunteer Mailings
$ 258,150
Remaining Monies for Emergency Mailings
TAB G
- 2 -
$ 4,490,000
First Budget Approval
+
1,000,000
UCC Budget Approval
$ 5,490,000
TOTAL BUDGET
LESS: EXPENSES
-
300,000
California Primary Expense
$ 5,190,000
-
1,100,000
UCC Expense Including Key Punching
$ 4,090,000
-
514,000
Data Base Development Expense
$ 3,576,000
-
209,000
New York Direct Mail Request
$ 3,367,000
-
2,445,450
OPTION III
$ 921,550
-
50,000
Agricultural Mailings
$ 871,550
-
50,000
Volunteer Mailings
$ 821,550
Remaining Monies for Emergency Mailings
Committee for the Re-election of the President
MEMORANDUM
July 12, 1972
CONF IDENTIAL
MEMORANDUM FOR:
FROM:
GORDON STRACHAN RAM
BOB MARIK
SUBJECT:
Campaign Mailings
This memorandum is in response to your query of July 1, regarding
mailings to Republicans. Several points should be made:
1. We had only contemplated mailings to Republicans
in two or three of the top eleven states.
2. We have reduced the planned mailings to Republicans
from three to two in those states.
3. The issue is not so much whether we can increase the
90% Republican support for the President. It is
whether we can increase the turnout of those loyal
Republicans by as much as 5%. The basis of our plans
has been the evidence and political judgment from several
statewide campaigns that direct mail can have that type
of effect on turnout. For example, in California, there
are approximately 3 million Republican voters. For
every percentage that we increase their turnout, we add
30,000 votes to the President's total. When one recalls
that the President's margin was approximately 220,000 in
1968 and 15,000 in 1960, the value of increased turnout
becomes obvious.
4. In this election, we cannot take our Republican constituency
for granted. With the presumed McGovern candidacy, we
have already seen evidence of the tendency of "upper-end
ticket splitters" (higher income suburban Republicans) to
vote for McGovern. It will be absolutely necessary for the
President to preserve his margin in that constituency to
win the important industrial states. Direct mail can approach
these voters with strong elements of the President's record,
such as the Moscow and Peking summits.
CONFIDENTIAL
- 2 -
5. In all of the eleven states, we are contemplating
that the major emphasis of our direct mail efforts
will be focused toward Democrats and Independents
who might be persuaded to support the President,
as you have suggested.
6
We have been subjecting the total direct mail strategy
to a thorough review on the basis of the likely McGovern
candidacy, of McGovern's strengths and weaknesses among
Demographic segments and recent polling results both
published and unpublished. Final recommendations
will be made before the end of this week, and yo will
have an opportunity to review our updated analysis at that
time.
I hope this information is helpful to you. Please give me a call
if I can be of further assistance.
cc: Jeb S. Magruder
Fred Malek
CONFIDENTIAL
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 30, 1972
MEMORANDUM FOR MR. GORDON C. STRACHAN
FROM:
JEB S. MAGRUDER
Because of the time problem, LaRue and I
approved Morgan's proposal.
Committee for the Re-election of the President
MEMORANDUM
June 28, 1972
CONF
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
THROUGH:
MR. JEB S. MAGRUDER
FROM:
L. ROBERT MORGAN
<:
SUBJECT:
Reassessment of Direct Mail Operations
First Follow-Up Memorandum
The magnitude of this memorandum deserves a brief recapitulation,
The Direct Mail Budget was initially approved at $4,490,000,
which was supposed to cover the data base development in eleven
key states, research, postage, materials and mailing service for
31,667,000 ensembles. The breakdown of mailings by state is
shown in TAB A. The original budget is shown in TAB B.
Since the initial proposal was made in April, we have run over
our data base Ludget by $121,000, largely because we were unable
to negotiate cost sharing arrangements with state parties and
state-wide candidates in several cases. The time schedule for
completed acquisition of voter lists is shown in TAB C. We
have taken great care to select vendors capable of delivering
on time and within budget. The contracts with these vendors have
been written to assure performance. Many have penalty clauses
included for late delivery. The detail of the specifications
required is reflected in TAB D which each vendor has accepted
as the standard for performance. We anticipate an additional
$500,000 in costs in order to perform the Voter Identification
mailings stimulated from the telephone and door-to-door contacts.
This is due to the high costs of key punching and updating our
files with the responses.
On the other hand, on considering the advice of several
knowledgeable people, we propose to reduce the number of mailings
to Republicans in California and New Jersey from three to two.
Therefore, we would be able to stay within our initial budget.
- 2 -
The original plan, as you may recall, contemplated the use of
one vendor, the Reuben H. Donnelley Corporation, for the total
mail program. The experience of the primaries, however, clearly
indicated to both the vendor and ourselves that the complex data
processing and the large volume of direct mail production was
beyond the capacity of one facility.
Therefore, we have entered into negotiations with University
Computing Company (Sam Wyly), on using their data processing
capability to prepare the computer tapes which would be used to
produce letters in several regional direct mail houses. Reuben H.
Donnelley would serve Illinois, Ohio, Michigan and Pennsylvania.
Others would be selected to cover Maryland, New Jersey,
Connecticut, New York, California, Texas and Washington State
(TAB E).
By having the six regional computer printer/mailing facilities,
we significantly cut the lead time from the time we mail to the
time the ensembles are delivered, plus we can use the 5c pre-
cancelled stamp that looks as if it is mailed first-class. The
increased logistical problems are manageable with added staff;
and are worthwhile to achieve faster delivery to the voters.
The UCC management systems, software and facilities are the best
we have seen to date, and if we can afford the additional cost,
using their centralized data processing system would give U.S the
greatest degree of certainty of performance. Our biggest obstacle
in dealing with a software company like UCC is communicating the
uncertainty, as well as the complexities of the political direct
mail and data base development arena. Although this is not an
easy task, we feel that it can be accomplished and that this
approach represents our best overall opportunity for success.
The first UCC proposal was for $1,616,000. They have subsequently
reduced that to $1,400,000. The adoption of that system would
add approximately $1,000,000 to the present budget.
RECOMMENDATIONS:
That you approve using UCC as a centralized software facility and
approve an added budget of $1,000,000 to complete this task.
APPROVE
DISAPPROVE
COMMENTS
- 3 --
That you approve the operating plan of using six regional
computer letter/mailing facilities as shown in TAB E.
APPROVE
DISAPPROVE
COMMENTS
That you approve the hiring of one additional Traffic Controller
and Secretary based on the added complexity with decentralization.
APPROVE
DISAPPROVE
COMMENTS
OVERALL DIRECT MAIL STRATEGY
Our original direct mail strategy was to mail to Democrats and
Independents only after they had been identified as favorable
to the President by voter canvasses. The purpose was to rein-
force their commitment and get them out to vote. With Senator
McGovern the odds-on-favorite to become the Democratic candidate,
it is possible that a fundamental shift of the electorate toward
the President will occur. To capitalize'on this, we now feel
that direct mail should be targeted only to the peripheral urban
ethnic populations in the east such as Italian, Polish, Irish,
etc., the Jewish population in all metropolitan areas in the key
states and Spanish-speaking Americans, as well as other specific
split-voting precincts with identifiable demographics. We would
plan to mail a non-personal letter with copy geared for that
specific voting segment along with a brochure with emphasis on
their area of interest.
By switching from computerized letters exclusively for Democrats
who support the President, to a non-personalized mailing geared
to their specific interest and mailing in early September, we
will be in a position to sway their opinions prior to voter
identification. Voter identification will still occur which will
stimulate "Get Out the Vote" telegrams and poll watching lists
for all Democrats who are for the President. All identified
Republicans will also receive "Get Out the Vote" telegrams as
previously planned.
- 4 -
This change in approach does not require an increase in the
total number of ensembles mailed and can be accomplished within
the budget discussed earlier in this memorandum.
In summary, California and New Jersey as Priority I states, will
receive one computerized mailing to Republicans in September.
In all eleven states, non-personal mailings will be made to
reachable Democrats, and all Republicans and others identified
as for the President will receive "Get Out the Vote" telegrams.
:
RECOMMENDATION:
That you approve the non-personal mailings to reachable Democrats
by demographic segment in September.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
CC: Dr. Robert H. Marik
TAB A
PROJECTED PLAN FOR DIRECT MAIL
(INITIAL SUBMISSION)
TOP PRIORITY STATES
(THOUSANDS)
(THOUSANDS)
HOUSEHOLDS TO
MAILINGS PER
TOTAL
STATE
RECEIVE MAIL
HOUSEHOLD
MAILINGS
California
1,900 (R)
X 3
5,700
885 (D&I)
X 2
1,770
7,470
Texas
1,292
X 2
2,584
Illinois
1,708
X 2
3,416
New Jersey
880 (R)
X 3
2,640
381 (D&I)
X 2
762
3,402
Ohio
1,680
X 2
3,360
TOTAL PRIORITY I
=
20,232
PRIORITY II STATES
New York
1,690 (R)
X 1
3.390
850 (D&I)
X 2
1,700
3,390
Pennsylvania
1,531 (R)
X 1
1,531
619 (D&I)
X 2
1,238
2,769
Michigan
948 (R)
X 1
948
316 (D&I)
X 2
632
1,580
Maryland
215 (R)
X 1
215
1,120 (D&I)
X 2
2,240
2,455
- 2
(THOUSANDS)
(THOUSANDS)
HOUSEHOLDS TO
MAILING PER
TOTAL
STATE
RECEIVE MAIL
HOUSEHOLD
MAILINGS
Connecticut
288 (R)
X 1
288
153 (D&I)
X 2
306
594
Washington
395 (R)
X 1
395
131 (D&I)
X 2
262
657
TOTAL PRIORITY II
=
11,445
TOTAL PRIORITIES I & II
31,677
TAB B
ORIGINAL DIRECT MAIL BUDGET
Materials
$ 936,240
Mailing and Services
1,559,880
Postage
1,559,880
Research
41,500
List Development and Software
392,500
TOTAL BUDGET
$4,490,000
TAB C
STATE DATA BASE SCHEDULE
California
10-20 July
Connecticut
17 July-7 August
Illinois
17 July-15 August
Maryland
17 July-15 August
Michigan
Universal List
(presently available)
New Jersey
J. August-15 August
New York
Separate
Ohio
17 July-7 August
Pennsylvania
10 July-21 August
Texas
31 July-15 August
Washington
31 July-21 August
COMMITTEE GENERAL FILE
List Description
and
Specifications
6/15/72
CONTENTS
General
Page 1
Field Definitions
and Layout
Attachment A
Zip City Audit
Attachment B
Political Unit Audit
Attachment C
File Inspection Audit
Attachment D
Detail Description of Fields
Contained in File
Attachment. E
Modulus 10 Arithmetic
Attachment F
COMMITTEE GENERAL FILE
Each file will contain one complete county. Partial counties
or files containing multiple counties will not be accepted.
The files will be supplied on magnetic tape recorded nine
track 1600 BPI. There will be no internal tape labels. The
files will contain 2,000 character blocks made up of 200
character logical records blocked ten. The last block may be
truncated. See Attachment "A" for the format of each logical
record. Each reel of the file will be closed with a tape
mark.
Each reel of magnetic tape will be clearly labeled with an
adhesive external label. The date of file creation, state
name, county name, county code, and reel number + total reels
in the file will be shown on each magnetic tape. The label
will identify the organization that created the file.
The file sequence or sort will be, major to minor, in ascend-
ing sequence:
State Abbreviation
County Code
Zip Code
Town Name
Local Address Code
Street Number
Street Name
House Number
Surname
Given Name One
The above sort sequence will also result in the file being in
ascending sequence based on the first twelve (12) positions
of each logical record.
NOTE: In this document and in the accompanying file layouts
and file descriptions, position zero (Ø) is not used. The
first position of each logical record is referred to as posi-
tion one (1).
Each file will be accompanied by three computer printouts.
These are the Zip City Audit, the Political Unit Audit, and a
File Inspection Manuscript.
The Zip City Audit will contain date, page number, state name,
county name, the name of the organization that produced it,
and column headings on each page. The column headings will
consist of:
Zip Code
City Name
Republican Household Count
Democrat Household Count
Independent Household Count
Other Parties Household Count
-2-
Total Household Count
Republican Gross Count
Democrat Gross Count
Independent Gross Count
Other Parties Gross Count
Total Gross Count
Warning Error Count
Fatal Error Count
Magnetic Tape Reel #
(This indicates which reel
within the file these records
are contained on. Example:
: Reel 1.)
NOTE: Household count is equal to the number of records con-
tained in the file. Gross count is equal to the number of in-
dividual names in the file.
There will be one detail line printed on the Zip City Audit
each time any one of the following changes:
Zip Code
City Name
Reel Number
There will be subtotals for each zip code, city name, and mag-
netic tape reel. Do not subtotal for single lines of detail.
Reel totals require only record count. There will be grand
totals for each file. A sample layout of the Zip City Audit
is contained in attachment "B".
The political unit audit will contain date, page number, state
name, county name, county code, the name of the organization
that produced it, and column headings on each page. The
column headings will consist of:
Township/City Code
Ward Code
Precinct Code
Political Unit Code
Republican Household Count
Democrat Household Count
Independent Household Count
Other Party Household Count
Total Household Count
Republican Gross Count
Democrat Gross Count
Independent Gross Count
Other Party Gross Count
Total Gross Count
There will be one detail line for each of the smallest politi-
cal units in the file, with subtotals for each successively
larger political unit and grand totals for the file. (Counts
are required for county, township or city, ward, precinct, and
political unit code.) A sample layout of the political unit
-3-
audit is contained in attachment "C".
The file inspection manuscript will contain date, page number,
state name, county name, the name of the organization that
produced it, and column headings on each page. The column
headings are described in attachment "D" which also contains
a sample layout of the file inspection audit. The detail in-
formation contained in the manuscript will consist of each
significant field contained in the records selected to be
printed on this report. These records may be selected in one
of two ways: error detection or every "Nth" record. The
error detection option will be used by the List Compiler to
display records with possible errors so they may be researched.
When an error detection run is made, each record will be keyed
with error messages to aid in the research. When the final
list validation process is performed, an every "Nth" record
sample will be selected for display to be supplied with the
final tape files. Error codes will not be placed in the file
during this run. If the file size is 100,000 or fewer records,
every one hundredth record in the file will be selected for
inclusion in the file inspection audit. If the file size is
greater than 100,00 records, every two hundredth record will
be selected for inclusion. Error messages will not be keyed
into the records in this step.
The List Compiler (the organization preparing the data files)
will perform the following procedures prior to file shipment:
1. Prepare the file in the proper format.
2. Process the file with the validation program using the
option of keying suspected error records and displaying
them.
3. Research each record that is displayed.
4. Correct all discrepancies in the file.
5. Repeat the above steps if necessary for "final cleanup".
6. Ship the completed files on magnetic tape with the Zip
City Audit, the Political Unit Audit, and the every "Nth"
Record File Inspection Audit.
Two types of errors will be defined in attachment "E". A Fatal
Error. is one considered definite and unacceptable. A file con-
taining any fatal errors is not acceptable. A Warning Error is
a condition which may be a problem. Each should be researched
and corrected if necessary, but does not necessarily indicate
that the record is not acceptable.
Positions 178 through 200, which will be blank during list
compilation may be used to post error flags into records se-
lected from the file for display purposes. This must be con-
sidered only a temporary use of these record positions for
display purposes. The error flags will not be left in the final
tape.
Attachment "A"
6/11/72
COMMITTEE GENERAL FILE FIELD DEFINITION
JUSTIFICATION
ZERO
TYPE
L=LEFT
SUPRESS
A=ALPHA
R=RIGHT
Y=YES
N=NUMERIC
BYTE
LENGTH DESCRIPTION
X=NOT APPLICABLE
N=NO
A/N=ALPHA NUM
1
2
State Abbreviation
X
X
A
3
3
County Code
R
N
N
6
7
Sequence Number
R
N
N
13
1
Check Digit
X
N
N
14
5
Zip Code
X
N
N
19
5
Township/City Code
R
N
A/N
24
2
Ward Code
R
N
A/N
26
5
Precinct Code
R
N
N
31
3
Political Unit Code
R
N
N
34
2
Congressional District Code
R
N
N
36
3
State Lower House Code
R
N
N
39
2
State Upper House Code
R
N
N
41
1
Title Code-Name 1
X
X
A/N
42
9
Given Name-1
L
X
A
51
1
Middle Initial-1
X
X
A
52
15
Surname
L
X
A
67
1
Surname Suffix Code-1
X
X
N
68
1
Title Code-Name 2
X
X
A/N
69
9
Given Name-2
L
X
A
78
1
Middle Initial-2
X
X
A
79
1
Surname Suffix Code 2
X
X
N
80
1
Title Code-Name 3
X
X
A/N
81
9
Given Name 3
L
X
A
90
1
Middle Initial-3
X
X
A
Attachment "A" (cont'd)
-2-
6/11/72
JUSTIFICATION
ZERO
TYPE
L=LEFT
SUPRESS
A=ALPIIA
R=RIGHT
Y=YES
N=NUMERIC
BYTE
LENGTH
DESCRIPTION
X=NOT APPLICABLE
N=NO
A/N=ALPHA NUM
91
1
Surname Suffix Code-3
X
X
N
92
1
Title Code-Name 4
X
X
A/N
93
9
Given Name-4
L
X
A
102
1
Middle Initial-4
X
X
A
103
1
Surname Suffix Code-4
X
X
N
104
1
Local Address Code
X
X
N
ADDRESS FIELDS
If Code 1 in Byte 104:
105
7
House Number
R
N
A/N
112
5
Fraction or Apartment:
Fraction 1/2 (3bytes) 112-114
--
--
A/N
Blank (2 bytes) 115-116
or
Apt Designation (5 bytes) 112-116
L
X
A/N
117
2
Prefix Street Direction
L
X
A
STREET NAMES
119
3
Street Number (Numeric Sts. only)
R
Y
N
122
16
Street Name Field
L
X
A/N
If Code 2 in Byte 104:
105
17
Blank
122
4
Rural Route Designation
R
Y
A/N
126
4
Post Office Box Designation
R
Y
A/N
130
8
Blank
If Code 3 in Byte 104:
105
14
Blank
119
19
Edited Address
L
X
A/N
138
13
Zip Post Office Name (Town Name)
L
X
A/N
Attachment "A" (cont'd)
-3-
6/11/72
JUSTIFICATION
ZERO
TYPE
L=LEFT
SUPRESS
A=ALPIIA
R=RIGHT
Y=YES
N=NUMERIC
BYTE
LENGTH DESCRIPTION
X=NOT APPLICABLE
N=NO
A/N=ALPHA NUM
151
1
Political Party Code
X
X
A
152
9
Census Tract
X
X
X
161
2
Length of Residence
R
N
N
163
1
Contributor/Volunteer Code
X
X
A
164
5
Contribution in Dollars
R
Y
N
169
2
Source of List
R
Y
A/N
171
7
Telephone Number
R
N
A/N
178
6
Special Interest Codes
X
X
A/N
184
8
Issue Codes
X
X
A/N
192
1
Attitude Code
X
X
A/N
193
8
Blank
X
X
X
IBM 1240 1401 1410 1420 1440 1460
APPLICATION COMMITTEE GENERAL FILE
DATE 6/11/72
-
SYMBOLIC
DATA
TWNSHP
OR CITY
CODE
WARD
PRECINCT
POLITICAL
UNIT CD
41
GIVEN NAME
-
T
SURNAME
GIVEN NAME
deric
C.
GIVEN NAME
GIVEN
ST
CO
SEQ NO
ZIP
CO
SLH
UH
C
ONE
2
3
NAME 4
T
100 ATION
10
is
WORD MARK
SYMBOLIC
Check
Digit
DATA
100 ATION
0
5
10
5
WORD MARK
OF
SYMBOLIC
SPEC
CENSUS
CONTRI
TELEPHONE
INTEREST
BLANK TO
DATA
21
LOCAL ADDRESS FIELD
SEE BELOW
NOO
ISSUES
CITY NAME
TRACT
BUTION
NUMBER
CODES
END
-
R
A
LOCATION 100
-
5
10
15
20
25
WORD MARK
CONTRIBUTOR/VOLUNTEER CODE
SYMBOLIC
DATA
LOCATION
0
WORD MARK
SYMBOLIC
APT
LOCAL ADDRESS
-
"1"
=
HOUSE
FRA
CODE "1"
BLK
x
NUMBER
DIR
R
ST
DATA
STREET NAME
NO
LOCATION
0
5
10
15
'20'
30
WORD MARK
--
SYMBOLIC
DATA
LOCATION
0
5
10
WORD MARK
SYMBOLIC
LOCAL ADDRESS
DATA
"2"
BLANK
ROUTE
BOX
BLANK
CODE "2"
+
100 ATION
0
5
10
10
35
WORD MARK
SYMBOLIC
DATA
LOCATION
0
WORD MARK
SYMBOLIC
LOCAL ADDRESS
DATA
"3"
BLANK
EDITED LOCAL ADDRESS
CODE "3"
LOCATION
0
5
10
20
WORD MARK
SYMBOLIC
DATA
LOCATION
0
WORD MARK
tald Here
stughtly
" indicate
0
1
2
enter left
3
4
5
G
7
8
9
10
11
12
DATE
06/12/12
COMPANY NAME
PAGE
KERN COUNTY
CA
ZIP CITY AUDIT
ATTACH MENT
CITY
HOUSEHOLD COUNTS
GROSS
NAME COUNTS
WARNING
FATAL REEL
ZIP
NAME
REPUB
DEinoc
INDEP
OTHER
TOTAL
REPLUB
DEROC
INDEP
OTHER
TOTAL
ERR CNT ERR CNT
No.
X
X
35001 JOHNSTON
1,450
80
/
4
1,535
1,500
90
4
8
1,602
25
15
01
35002 TALION
50
20
5
10
85
60
25
15
20
120
8
3 01
35003 TALION
30
25
5
5
65
40
30
10
15
95
10
5 01
**
CITY TOTAL
80
45
10
15
150
100
55
25
35
215
18
8 01
35004 JAMISON
1,500
100
20
25
1,645
1,800
150
60
50
2,060
150
40
01
35004 NEWHILL
600
150
10
5
765
1,000
350
30
10
1,390
800
400
01
**
ZIP TOTAL
2,100
250
30
30
2,410
2,800
500
90
60
3,450
950
440
01
35005 THOMPSON
500
600
50
40
1,190
600
700
70
50
1,420
75
25
01
RECORD TOTAL FOR REEL
21
5,285
35005 THOMPSON
200
300
40
60
600
300
400
50
70
820
25
10
02
ZIP TOTAL
700
900
90
100
1,790
900
1,100
120
120
2,240
100
35
02
RECORD TOTAL FOR REEL
02
600
GRAND TOTAL
4,339
131
5,885
5,300
239
7,307
1,093
1,275
149
1,715
223
498
FOR SINGLE 2=P CITY DOUBLE SPACE COUNT LINE.
PRINT CITY TOTAL WHEN THERE ARE MULTI-ZIP CITIES.
(SINGLE SPACE ZIP LINES AND DOUBLE SPACE TOTAL LINE)
***
PRINT 21P TOTAL WHEN There ARE AULTI-City ZIPS.
(SINGLE SPACE 21P LINES AND DOUBLE SPACE TOTAL LINE)
PRINT RECORD TOTAL (TOTAL RECORDS ON REEL) WHEN cliance OF REEL)
(IF KEEL SPLITS A 21P - COMPLETE 21P AND FRINT ZIP TOTAL)
***** AT END-0F-JOB PRINT RECORD COUNT AND GRAND TOTALS.
(RECORD TOTAL SHOULD BE DOUBLE SPACED AND GP.AND TOTAL LINE IS To BE STAGGERED)
0
1
2
3
4
5
6
7
3
9
10
11
1
1011
DATE
06/12/72
COMPANY NAME
PAGE
1
KERN COUNTY
CA
POLITICAL UNIT AUDIT
ATTACK MENT
TWNSP WD PRNCT POLIT*
*****
*
HOUSEHOLD
COUNTS
GROSS
NAME
COUNTS
******
CITY CD CODE GNIT
REPUB
DEMOC
INDEP
OTHER
TOTAL
REPUB
DEMOC
INDEP
OTHER
TOTAL
00001 01 00021
1
125
15
5
15
160
135
20
15
20
190
00001 01 00021
2
200
30
5
5
240
210
55
10
10
265
PRECINCT SUBT
325
45
10
20
400
345
55
15
30
445
00001 01 00029
150
235
95
20
500
200
240
100
25
565
00001 01 00032
535
485
145
30
1,195
540
490
150
35
1,215
WARD SUBT
1,010
765
250
70
2,095
1,085
785
265
90
2,225
00001 02 00016
385
275
160
20
840
390
280
160
25
855
00001 02 00017
340
25
110
80
555
345
30
110
85
570
00001 02 00018
1
295
40
300
95
730
295
45
305
95
740
00001 02 00018
2
310
80
155
15
530
315
90
155
20
580
PRECINCT SUBT
605
120
455
110
1,260
610
135
460
115
1,320
00001 02
120
550
220
10
900
125
550
230
15
920
00001 02 00020
1
290
395
110
15
810
295
400
115
20
$30
WARD SUBT
1,740
1,365
1,055
235
4,365
1,765
1,395
1,075
260
4,495
TWNSP/CITY SUBT
2,750
2,130
1,305
305
6,460
2,850
2,180
2,337
350
6,720
00002 01 00001
1
175
210
65
15
465
180
215
70
20
485
00002 01 00001
2
155
85
25
10
275
165
90
30
15
300
PRECINCT SUBT
330
295
90
25
740
345
305
100
35
785
00002 01 00002
310
215
85
65
675
320
215
90
70
695
00002 01 00003
125
375
70
55
625
135
405
75
60
675
00002 01 00004
275
210
100
35
620
230
220
270
40
650
WARD SUBT
1,040
1,095
345
180
2,660
1,080
1,145
375
205
2,805
TWNSP/CITY SUBT
1,040
1,095
345
180
2,660
1,080
1,145
375
205
2,805
COUNTY TOTAL
3,790
1,650
9,120
3,930
1,712
9,525
3,225
485
3,325
555
0
1
2
3
4
5
6
7
8
9
10
11
12
DATE 6/15/72
COMPANY NAME
PAGE XXXX
KERN COUNTY
CA
FILE INSPECTION MANUSCRIPT
ATTACHME R 1" "
POLITICAL
GIVEN
NTS
ADRS TAPE
POSITIONS
T CNTY SEQ # ZIP UNIT CODES CD LWR UPR NAMES
IL X SURNAME
CODE 105
-
-
-
-
-
-
-
-
-
-
-
1
137
P 0 NAME
PTY
X XXX XXXXXXXX XXXXX T- XXXXX XX XXX XX /-XXXXXXXXX X X X XXXXXXXXXXXXXXX 1- X
X
x
X X
W- XX
2-XXXXXXXXX X X X
2- *
x
ILE ERROR CODES
P- XXXXX
3-XXXXXXXXX X X X
3- X
x
BCDEFGNIJKLMNPQRSTU,
U. XXX
4-XXXXXXXXX XXX
TOTAL INPUT FILE COUNT x, xxx, XXX TOTAL MANUSCRIPT COUNT xxx, XXX
TOTAL FILE ERROR RECORDS X, XXX, XXX
TOBE PRINTED
FROM ERROR
RECORD ONLY RUN
ATTACHMENT "E"
COMMITTEE GENERAL FILE DETAIL DESCRIPTION
Only the following characters are acceptable in this file:
A thru Z
Ø (Zero) thru 9
/ (Slash) only in position 113
- (Dash) only in positions 106 thru 110
Blank
Reference to "Directory of Post Offices" will be shown as
PCD-26, which is that publication's issue number. A July, 1971
or later issue should be used for reference. In some cases it
may also be necessary to refer to The National Zip Code Direc-
tory, Publication 65.
A validation table will be constructed for each file to be com-
piled. Each record in the file will be checked against the
validation table to insure that the following fields, singularly
and in combination, are correct in content.
State Abbreviation
County Code
Zip Code
Township/City Code
Ward Code
Precinct Code
Political Unit Code
Congressional District Code
State Lower House Code
State Upper House Code
Zip Post Office Name
(Town) (City) (Name)
Only those political codes that have been established by local
political practice must be included in the table. Four of these
codes, however, must uniquely identify the smallest political
unit within county. These are township / city, ward code, pre-
cinct, and political unit code.
This procedure will insure that, for example, the county code
in a record is valid for the state being processed, that this
zip code is valid for this county, that this zip code and city
name is consistent with POD-26, etc.
STATE ABBREVIATION - Use only standard abbreviations found in
POD-26. An error found in this field when checked against the
validation table results in a Fatal Error, code A, placed in
Location 178.
COUNTY CODE - Use only those codes supplied in the attached.
11 not consistent with the validation table, a Fatal Error re-
sults. This code must be consistent within a file. Error Code
A, Location 178.
ATTACHMENT E (CONT)
--2-
SEQUENCE NUMBER - A unique contiguous sequence number must be
applied to each record within a county file, beginning with
0000001. This number must be applied to the records so that
when the file is sorted to ascending sequence number sort the
following sequence, major to minor, will result:
Zip Code
Zip Post Office Name
Local Address Code
Street Number
Street Name
Street Direction
House Number
Surname
Given Name
An error in this field is considered Fatal, code B, Location 179.
CHECK DIGIT - This digit is calculated for each record using
Modulus 10 arithmetic applied to the county code and sequence
number as a continuous field. An explanation of the Modulus 10
procedure is included in attachment "F". An error detected in
this field causes a Fatal Error, code B, Location 179.
ZIP CODE - This field must contain the correct zip code for this
record. Refer to POD-26. Fatal Error if not consistent with
table. Code C. Location 180.
TOWNSHIP/CITY CODE - If a township or a city code has been es-
tablished as a local convention, it will be contained in the
validation table. If township/city code is not used in this
file, the field should be zero filled. This field must be con-
sistent with the validation table or a Fatal Error results.
Code D, Location 181.
WARD CODE - If political ward codes are assigned, they will be
contained in the validation table. If ward codes are not used
in this file, the field will be zero filled. This field must
be consistent with the validation table or a Fatal Error results.
Code D, Location 181.
PRECINCT CODE - If precinct codes are available, they will be
included in the validation table. If precinct code is not used
in this file, this field will be zero filled. This field must
be consistent with the validation table or a Fatal Error results.
Code D, Location 181.
POLITICAL UNIT CODE - If local convention has established a sub-
division of the above political units, this coding will be in-
cluded in the validation table. If this field is not used for
cl given file, it will be zero filled. Failure of consistency
with the validation table is a Fatal Error, Code D, Location
181.
ATTACHMENT E (CONT)
-3-
CONGRESSIONAL DISTRICT CODE - This is the code for the U. S.
Congressional District which applies to this record. This code
will be contained in the validation table and an error found in
this field is considered Fatal. Code D, Location 181.
STATE LOWER HOUSE CODE - Must be consistent with the validation
table. Fatal Error, Code D, Location 181.
STATE UPPER HOUSE CODE - Must be consistent with the validation
table. Fatal Error, Code D, Location 181.
TITLE CODE 1 - Must contain one of the following:
"1" - Indicates Title "Mr."
"3" -
"
"
"Miss"
"4" -
If
"
"Mrs. "
"5" -
"
"
"Dr. "
"6" -
"
11
"Rev. "
"9" -
11
No Title -- Warning Error (if
not initials only)
"B" -
"
Title "Mr. & Mrs 11
"C" -
"
11
"Dr. & Mrs 11
"D" -
11
"
"Rev. & Mrs. "
Any other character results in Fatal Error. Warning error
(Title Code 9) or fatal error is Code E, Location 182.
In the list compilation procedure, if titles are not available
in the source information, table look-ups will be used to de--
termine titles of individuals. Titles may require modification
in the list netting procedure. (Example: Input John Doe, no
title. Table look-up procedure applies title code "1". Input
Mary Doe, no title. Table look-up procedure applies title code
"3". During netting procedure it is found that John Doe and
Mary Doe live at same address and are members of the same party.
Netting procedure would be to change John Doe title to Code "B"
and place Mary Doe's given name and other information into the
Name 2 field of John Doe's record with a title code "4". Mary
Doe's record would then be deleted from the file.
GIVEN NAME 1 - This is the given name of the person considered
head of household. If christian name is not available, then
first initial is acceptable.
Fatal Errors:
Imbedded Blanks
Numeric Characters
Blank Field
Warning Errors:
Two character names other
than ED, AL
Names with no vowels (Ex-
clude initials only)
Two contiguous identical
vowels
ATTACHMENT E (CONT)
-4-
Warning Errors:
Four contiguous consonants
Three contiguous identical
consonants
Three contiguous vowels
Error Code E, Location 182.
MIDDLE INITIAL 1 - The middle initial must be included if avail-
able. Fatal Error: Non Alpha character or non Blank. Code E,
Location 182.
SURNAME - This field will contain the family name or surname
of the family residing in this household.
Fatal Errors:
Imbedded Blanks
Numeric Characters
Blank Field
Warning Errors:
Two character or less names
No vowels
Three contiguous vowels
Four contiguous consonants
Three contiguous identical
consonants
Field filled to maximum
length
Error Code F, Location 183.
SURNAME SUFFIX CODE 1 - If any of the following Surname Suffixes
are available, they must be coded: Jr. = "1"
Sr. = "2"
II or 2nd = "3"
III or 3rd = "4"
If this field is not coded 1, 2, 3, or 4 it must contain a blank
or a Fatal Error results. Error Code F, Location 183.
NAME TWO - If two or more given names are available for this
record, then follow the instructions for Title Code 1 for Title
Code 2, Given Name 1 for Given Name 2, etc. for Middle initial
and Surname Suffix code. If only one given name is available,
Given Name 2, 3, and 4 fields must be blank. (This includes
title, initial suffix.) The Name 2 field should contain the
"second" head of household, normally the wife in the family.
Name 2 Error Code G, Location 184.
NAME THREE AND NAME FOUR --- Follow same logic as established for
additional names above. Error Code H, Location 185 for Name 3.
Error Code I, Location 186 for Name 4.
LOCAL ADDRESS CODE - The local address code is used to cate-
gorize each address into one of three categories. All addresses
which contain both a house number and street name are coded "1".
ATTACHMENT E (CONT)
-5-
Addresses which consist of Route or Box or both are coded "2".
Addresses which do not fall into the above categories are coded
"3". Each record must be coded with a 1, 2, or 3, or otherwise
a Fatal Error results. Error Code J, Location 187.
ADDRESS FIELD FOR LOCAL ADDRESS CODE "1"
HOUSE NUMBER - All records with a local address code "1" must
have a nouse number.
Blank or Imbedded Blank = Fatal Error
Non Numeric Characters = Warning Error
First Character Zero (Ø) = Warning Error
Error Code K, Location 188.
ADDRESS WITH FRACTION - The fraction appears in the fraction
field, Bytes 112 -- 114. The following are permissable: 1/2,
1/3, 1/4, 1/5, 1/6, 1/7, 1/8, 1/9. All fractions must contain
(/) (slash) in Byte 113. Error Code K, Location 188.
ADDRESS WITH APARTMENT - The apartment designation appears in
Bytes 112 - 116. The abbreviation "APT" should not be included.
(Example: Apartment 14B would result in "14B" being placed in
Bytes 112 - 114 and Bytes 115 - 116 would be blank. Error Code
K, Location 188.
STREET DIRECTION - If the street has preceeding directional
indicators, they will be placed in this field. The permissable
directional indicators are:
N
S
E
W
NE
NW
SE
SW
All other character combinations except blanks are Fatal Error.
Error Code L, Location 189.
STREET NUMBER - All records containing a street name which has
numeric designation at the beginning of the street name (ex-
ample: 2ND ST) will contain a street number. Otherwise, this
field will be blank. If this record contains a numeric street,
the first three (if there are three or more numeric characters,
or fewer characters if there are fewer than three numeric
characters at the beginning of the street name) numeric char-
acters of the street name will be placed in this field. This
field is used only for sorting purposes. The full street name
is repeated in the street name field. Alpha characters in
this field result in a Fatal Error. Error Code L, Location 189.
ATTACHMENT E (CONT)
-6-
STREET NAME - All records with a local address code "I" must
have a street name. Examples: 10TH ST
ADAMS AVE
ROCKY CIRCLE RD
The street name contained in this field is the name of the
street on which the people defined by this record live. The
spelling for any given street name must be consistent through-
out the town in which it appears. Apartment definitions
should not be included in this field. Rural route or Post
Office Box information should not be included in this field.
Suffix directions may be included in this field. These are
directional indications that follow the street name. Exam-
ples: (1701) Pennsyl vania AVE SW
(142 1/2) (N) Adams Rd SE
(1223) Avenue of Stars N
The street name field must be left justified. It may contain
not more than one contiguous imbedded blank. In other words,
one blank may be used to separate logical segments of the street
name, but not more than one blank should appear between the
elements of the street name.
Fatal Errors:
Blank street name field
Multiple contiguous imbedded blanks
Example: Rocky Hill Rd
Numeric character in first position
of street name field and a street
number field that does not coin-
cide.
Numeric streets that do not have
the proper suffix behind the
numeric portion of the name.
Streets ending in "1" should have "ST"
"
"
" "2"
"
"
"ND"
11
11
" "3"
"
" "RD"
"
"
" "4"
11
" "TH"
"
"
11 "5"
If
"
"TH"
"
"
" "6"
"
11
"TH"
11
"
11 "7"
"
"
"TH"
11
"
" "8"
"
"
"TH"
"
"
11 "9"
"
"
"TH"
"
"
" "ø"
"
"
"TH"
Examples:
2ND AVE
OK
2TH ST
Warning
3TH AVE
Warning
3RD ST
OK
Error Code L, Location 189.
ATTACHMENT E (CONT)
-7-
Warning Errors:
Street names that do not end in
one of the following street
designators:
ST
CT
AVE
RD
PL
LN
CIR
DR
BLVD
BCH
CTR
HWY
PKY
TER
CTR
EXPY
FWY
PK
PLZ
NOTE: Street designators may in some cases be followed by
suffix directional indicators. Example: 1701 Pennsylvania Ave
NW. In this situation the validation program must first recog-
nize the siffix direction, then look to the left of the suffix
direction for a valid street designator.
Examples:
ADAMS AVE
OK
ADAMS AVE SW
OK
ADAMS SW
Warning
AVENUE OF STARS
Warning
.Street names that start with
directional indicators. (pre-
fix directional indicators must
be in the street direction field.
Examples:
N ADAMS AVE
Warning
SW TOUGHY BLVD
Warning
10TH ST
OK
MATCH RD
OK
NOTE: Lettered street names should be contained wholly in the
Street Name Field.
DIR
ST NAME
N
Adams Ave
OK
N
Ave
Warning
Should be:
N Ave
OK
SW
E St
OK
Street names that start with
street designators (see list
above.)
Examples:
Adams Ave
OK
ST
Warning
Ave SW
Warning
ATTACHMENT E (CONT)
-8-
Street names that start with ND
or TH.
Examples:
10TH ST
OK
TH ST
Warning
102ND AVE
OK
ND AVE
Warning
.Street names starting with a
numeric zero (Ø).
Examples:
10TH ST
OK
01ST ST
Warning
.Street names containing three or
more contiguous identical
consonants.
Examples:
MATTHEW AVE
OK
MATTTEW AVE
Warning
HAMMER RD
OK
HAMMMER RD
Warning
.Street names containing three or
more contiguous vowels.
Examples:
BEANIE CIR
OK
BEAINE CIR
Warning
Street names containing four con-
tiguous consonants.
Examples:
COLLECTION AVE
OK
COLLCTION AVE
Warning
.Street names containing no vowels.
Examples:
BELL ST
OK
BLL ST
Warning
Error Code L, Location 189.
RURAL ROUTE AND/OR POSTAL BOXES All records with a local ad-
dress code "2" must have a Rural Route designation or a postal
box designation, or both.
RURAL ROUTE DESIGNATION - The Rural Route designation field
should contain the specific route identifier. This field should
not contain a "R" or "RR" to indicate Rural Route.
Examples: "1"
OK
"RR 1"
Wrong
"14"
OK
"1 A"
CK
"EAST"
OK
"RED"
Wrong
Error Code M, Location 190.
ATTACHMENT E (CONT)
-9-
POSTAL BOX DESIGNATION - The postal box designation should
contain the specific box designator. This field should not
contain "BOX" or "BX", etc.
Examples: "1"
OK
"BOX 1"
Wrong
"14 A"
OK
"BX 14"
Wrong
Error Code M, Location 190.
EDITED LOCAL ADDRESS - The local address field will be used as
the second line of a three line address, and must be acceptable
for that purpose.
Records with a local address code "3" must have a local address
acceptable to the postal authorities for delivery to the
addressee. (The family in this record. ) In some areas a blank
local address line may be acceptable.
Example: Mr. John Doe
Ridge Star Route
(Local Address Line)
Reeds Ferry NH 03054
All Code "3" records should receive a code N warning flag in
Location 191 so they may be inspected to insure they are ac-
ceptable.
CITY NAME (Town) (Zip Post Office) (Name) - The city name must
be consistent with POD-26. POD-26 contains abbreviations for
city names that will exceed the field. This field must also
be consistent with the Validation Table. Any errors detected
in this field are fatal. Error Code P, Location 192.
PARTY - Only the following are acceptable in this field:
R - Republican
D - Democrat
I - Independent
C - Conservative
L - Liberal
A - American Independent
N - No Party
X -- Other
Any other character = Fatal Error
Error Code Q, Location 193.
CENSUS TRACT - Will be included in the file if available. This
field will not be validated.
LENGTH OF RESIDENCE - Will be included in file if available.
This field will not be validated.
ATTACHMENT E (CONT)
-10-
CONTRIBUTOR/VOLUNTEER CODE - Must be blank. Fatal.
CONTRIBUTION - Must be blank. Fatal
SOURCE OF LIST - Must contain the code assigned by the committee
for each list. Error Code R, Location 194.
TELEPHONE NUMBER - The telephone number will be included in the
file if available. This field will not be validated.
SPECIAL INTEREST CODES - Blank. Fatal Error.
ISSUE CODES - Must be blank. Fatal.
ATTITUDE CODE - Must be blank. Fatal.
BLANKS (193 - 200) - Must be blank. Fatal.
NOTE: In addition to checking all of the items listed above,
the validation program will check the file to insure that left-
right justification, zero suppression or leading zeros, and
character type content is correct. (Alpha in alpha fields,
numeric in numeric.)
The validation program will check to insure the file sort is
correct and that no duplication of information is contained in
the file.
Sequence or sort errors will be flagged by a code
S in Location 195. Fatal error.
Duplication detection will be flagged by a code T
in Location 196. Fatal.
Detection of error flags in Locations 178 - 200
will be flagged by a U in Location 197.
ATTACHMENT F
MODULUS 10 CHECK DIGIT
The modulus 10 method is as follows:
1. The units position and every alternate position of the basic
code number are multiplied by 2.
2. The digits in the product and the digits in the basic code
number not multiplied by 2 are crossfooted.
3. The crossfooted total is subtracted from the next-higher
number ending in zero.
4. The difference is the check digit.
Basic code number:
1 2 5 0 0 6 3 4 8 7
Units and every alternate position
of basic code number:
2 0 6 4 7
Multiply by 2:
x2
Product:
4 1 2 9 4
Digits not multiplied by 2:
1 5 0 3 8
Cross-add:
1+4+5+1+0+2+3+9+8+4 = 37
Next-higher number ending in zero:
40
Subtract crossfooted total:
- 37
Check digit:
3
Self-checking number:
1250063487
3
1-1
for
5
WASH
NY
CT
MICH
PA
N J
6
1
&
ILL
MD
OHIO
2 2 C A L I F
/w
3
TEXAS
1 2 - - C. Howard Wilson?
3 4 - R.H. Donnelicy
5 - NY System
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
July 17, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Campaign Direct Mail
Magruder is asking whether a direct mail letter over the President's
signature can be considered for the campaign. He claims he is under
H
severe time pressure or I wouldn't have forwarded this to you without
complete staffing.
I believe such a letter would be a mistake. It raises the President's
campaign profile too high. It demeans the Presidency. It cannot be
no
self-laudatory, harshly critical of McGovern's issue stands, or
"political" enough to accomplish the goal of getting the President's
voters to the polls.
Dean moore, chopin, Colson, Safere Garment, Rocutrana
Buchanan - not rule t out; definitely not on fundraiser
hi. level issues, not autom agl; would & it;
Garment - doesn't bother him all; during camp;
yetdoesn't want tedrace P. dur off pedailar
not beneata dignity of P, not a particularly
Colson. no good idea; u/p I message sig on mass good; mlg; OK. but idea each
reviewed prol carefully; gerlly not bad on
moore - some cases Pshedn't write telo mellion Pnust be people; only ina if
a bad special way." Don't list + expect pube that solicitoris. productic
inappropiate; Phad special reason. "I"letter wenter
mauk - Ps signature read carefully. catches interest;
think about wrtent - of letter; Test market a meet before
chapin - very potent, worked well in nH in "68; butwetly;
pers letter impressive
Committee for the Re-election of the President
MEMORANDUM
July 14, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
JEB S. MAGRUDE
SUBJECT:
Direct Mail
In our planning for direct mail, several of our people have suggested
that a letter signed by the President would be more effective than
any other approach. Such a letter would be "Presidential" in tone,
and printed on official-type letterhead. The notation, "Not printed
at government expense" would be included at the bottom of the page.
These would be computer letters, with personalized inside address and
salutation. The first and last paragraphs would be standard, but
interval paragraphs might be varied to reflect specific issues of
interest to each voter segment.
It is now contemplated to send such letters to Democrats and Independ-
ents in priority precincts of the target states. The objective would
be to exert strong influence on potential ticket splitters early in
the campaign -- about mid-September. Although the mailings are several
weeks in the future, we must commit on paper very soon. The paper for
this mailing would be of a higher quality than that used for other
mailings. If it were procured now, but not used as proposed, it could
be sold back to the vendor, or applied to other mailings. Either
option would incur some moderate cost. At the appropriate time, the
proposed text of the letters and the areas to be mailed would be pre-
pared for review before the President's signature is obtained. A small
test mailing to one market will also be proposed, to measure any pos-
sible negative factors before the total mailing is committed.
CONFIDENTIAL
CONF IDENTIAL
- 2 -
The purpose of this memo is to solicit an indication that a
campaign mailing bearing the President's signature can be
considered, so that the long lead-time procurement can begin,
if appropriate.
Agree that the option of a mailing signed by the President
should remain open and that procurement should proceed on that
basis.
Agree
Disapprove
CONFIDENTIAL
Strachan
Committee for the Re-election of the President
IEMORANDUM
July 26, 1972
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR THE HONORABLE CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
E. D. FAILOR
E.g.fo
SUBJECT:
Attacking the McGovern-Eagleton Ticket on
Advocating Tax Increases
Background
On Sunday, July 23, 1972, Senator Thomas Eagleton appeared
on Face the Nation at which time he was asked if new tax increases
would be needed. Senator Eagleton replied:
"There will be need, I think, for some additional
revenues to begin to deliver on some of the domes-
tic programs that the Democratic Party has sponsored
and articulated."
Concept
Taxes are a gut issue. Seldom can a candidate run on a plat-
form of higher taxes and win. People are over-whelmed by all the taxes
they are paying now.
We should, as soon as possible, get the message to the people
that the McGovern-Eagleton ticket is advocating higher taxes (in addi-
tion to a redistribution of wealth), apparently for everyone, to imple-
ment its dangerous domestic programs. The message should become a
major theme in our campaign from now until our convention. A maximum
effort would be justified in getting this message out.
We should research the cost of all of McGovern's domestic
proposals in depth coming up with figures showing a much greater
need for more monies. Deducted from these increased expenditures
would be his military cuts and "closure of tax loopholes. Our spea-
kers should be prepared in depth so that McGovern cannot wiggle off the
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-2-
hook without being put firmly on the defensive.
Our logic would be that there is a major difference between
the candidates on the matter of taxes. Senator Eagleton has been
forth right in telling Americans that a general tax increase will be
necessary if his ticket is elected. The McGovernites believe in more
government and higher taxes; and President Nixon believes that what
"the people of America needs is less government, fewer federal pro-
grams that don't work, lower taxes with more money in the pockets of the
people and less money in the hands of federal bureaucracy."
Methods
We should shoot for a maximum effort during the week of
July 31 to:
a) get the message out;
b) see just how well we produce under a maximum effort;
and
c) get our people in the field initiated to this kind
of effort.
The following methods should be used:
1. Clark MacGregor speak at a forum that would give him
T.V. network coverage;
2. Senator Bob Dole speak at a forum that would give him
T.V. network coverage;
3. Vice President Agnew would use this as a main topic
in a speech or at a press conference;
4. Speech inserts would be prepared for all surrogates;
5. A fact idea sheet would be prepared for and sent to
each Republican candidate for the House and the Senate
with the request that they make a press release on
their political sub-division on this topic;
6. The same request as in 5 above would be made of each
Republican governor and Republican candidate for
governor;
7. Democrats for Nixon would be programmed for this attack;
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/ ONLY
-3-
8. Union leaders for Nixon would be asked to speak out
on this issue;
9. Radio recordings of MacGregor's and Dole's statements
would be sent out country wide;
10. Our entire letter writing organization would be turned
on;
11. Friendly editorial and news writers would be contacted:
12. State Chairmen of CRP would be asked to issue appropriate
news releases and/or have news conferences; and
13. Our Business and Industry would be alerted to have their
people make states.
The other side of this attack would be the positive line set-
ting out the Nixon record of reducing taxes in 1969. In each statement
the attack line should be contrasted with the Nixon record.
Recommendation
Recommend that the above line be adopted from July 31 through
August 19.
Approve
Disapprove
Comments:
CONFIDENTIAL/EYES ONLY
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
July 20, 1972
MEMORANDUM FOR:
LAWRENCE M. HIGBY
FROM:
JEB S. MAGRUDER
For your information.
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
July 19, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MACGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
GLENN J. SEDAM, JR.
&
SUBJECT:
Monitoring Senator McGovern's Compliance
with the Federal Election Campaign Act of 1972
We have proceeded to establish a Task Force to monitor the Demo-
cratic Candidate's performance in complying with the require-
ments of the new Federal Election Campaign Act. The Task Force
as we now see it, will be divided into two teams, each of which
will function in a distinct area.
One team, composed of volunteer lawyers and accountants from
Washington firms, will scrutinize present and future filings by
the McGovern Committee and all associated committees at the
Federal Election Office. We have obtained copies of all such fil-
ings to date and this team will thoroughly audit every aspect
of these and future reports. In so doing our people will attempt
to correlate actual activity in the field with reported receipts
and expenditures. The team's immediate goals will be:
(1.) To obtain an immediate check on some of the more
visable and obvious violations that McGovern
and his committees might have committed under
the new act during the primary elections and pre-
nominating period; and to indicate whether further
more detailed checking is warranted.
(2.) To provide a testing ground which, by trial and
error, can develop the most efficient mechanism
for conducting a similar monitoring program when
reports are filed on the general election campaign.
(3.) To initiate the formation of a data base of the
names and addresses of contributors and other
persons and organizations connected with the
McGovern campaign so as to better be able to
ascertain violations under the media expenditure
limitation provisions of the new Act.
Our Washington team will be headed by Geoffrey Myers, an able
young attorney who was recommended to us by Larry Higby. Geoff
will be assisted by Jim Swenson, a tax accountant of 13 years
experience at Price-Waterhouse and reputed to be the youngest
man ever made a partner at that firm.
The other team of the Task Force will monitor the opposition's
campaign activities in each of the states. Particular emphasis
will be placed upon checking anti-Administration advertisements
which, on their face, can not be directly linked to the McGovern
candidacy. This team will feed the names of persons signing or
paying for such advertisements back to Washington. The Washing-
ton team will then attempt to match those names with the names
of people within the McGovern organization and contributors
to his candidacy which are listed in the filings.
Our field team will be headed by Mr. Carl W. Vogt, a Washington
partner of the Atlanta law firm of Thompson, Ogletree, Haynsworth,
and Deakins. Mr. Vogt will be working with the aid of local
lawyers in, each state. We had considered using volunteers sup-
plied through Lawyers for the Re-election of The President, but
have concluded that a person responsible directly to the state
Nixon chairmen would be preferable. Attached at Tab A is the
draft of a letter from you to the individual state chairmen which
requests the appointment of a lawyer to assist on this project.
Both Task Force project teams will be generally supervised by
Thomas S. Markey, a senior partner in the Washington law firm of.
Dow, Lohnes and Albertson. Mr. Markey will be retiring from his
firm at the end of July and will be available to the Committee
on a full-time volunteer basis beginning August 1st. Mr. Markey,
who was recommended to us by Larry Higby, will coordinate all
activities of the two teams and will generally be available to us
for counsel on other matters as well.
July 20. 1972
Proposed letter from Mr. MacGregor to all State Nixon
Chairmen.
Dear
;
The Committee for the Re-election of the President
has commenced a nation-wide program to monitor the ac-
tivities of the McGovern organization as such relate to
the requirements set forth in the Federal Election Cam-
paign Act of 1971.
The success of this program will depend in large
measure on the help we are able to receive from each
state organization. From now until the election we must
closely observe opposition fund raising activities, and
expenditures for radio, television, newspaper, magazine,
and billboard advertising. It seems evident that this
can best be done from within each state.
Will you please promptly designate for me a lawyer
whom you regard as qualified, and available, to handle
this assignment in your state? We will then contact him
through our Counsel, Glenn Sedam, who is directing this
program for the Committee. Your cooperation and prompt
reply will be greatly appreciated.
Sincerely,
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
MEMORANDUM
July 19, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MACGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
GLENN J. SEDAM, JR.
SUBJECT:
Monitoring Senator McGovern's Compliance
with the Federal Election Campaign Act of 1972
We have proceeded to establish a Task Force to monitor the Demo-
cratic Candidate's performance in complying with the require-
ments of the new Federal Election Campaign Act. The Task Force
as we now see it, will be divided into two teams, each of which
will function in a distinct area.
One team, composed of volunteer lawyers and accountants from
Washington firms, will scrutinize present and future filings by
the McGovern Committee and all associated committees at the
Federal Election Office. We have obtained copies of all such fil-
ings to date and this team will thoroughly audit every aspect
of these and future reports. In so doing our people will attempt
to correlate actual activity in the field with reported receipts
and expenditures. The team's immediate goals will be:
(1.) To obtain an immediate check on some of the more
visable and obvious violations that McGovern
and his committees might have committed under
the new act during the primary elections and pre-
nominating period; and to indicate whether further
more detailed checking is warranted.
(2.) To provide a testing ground which, by trial and
error, can develop the most efficient mechanism
for conducting a similar monitoring program when
reports are filed on the general election campaign.
(3.) To initiate the formation of a data base of the
names and addresses of contributors and other
persons and organizations connected with the
McGovern campaign so as to better be able to
ascertain violations under the media expenditure
limitation provisions of the new Act.
Our Washington team will be headed by Geoffrey Myers, an able
young attorney who was recommended to us by Larry Higby. Geoff
will be assisted by Jim Swenson, a tax accountant of 13 years
experience at Price-Waterhouse and reputed to be the youngest
man ever made a partner at that firm.
The other team of the Task Force will monitor the opposition's
campaign activities in each of the states. Particular emphasis
will be placed upon checking anti-Administration advertisements
which, on their face, can not be directly linked to the McGovern
candidacy. This team will feed the names of persons signing or
paying for such advertisements back to Washington. The Washing-
ton team will then attempt to match those names with the names
of people within the McGovern organization and contributors
to his candidacy which are listed in the filings.
Our field team will be headed by Mr. Carl W. Vogt, a Washington
partner of the Atlanta law firm of Thompson, Ogletree, Haynsworth,
and Deakins. Mr. Vogt will be working with the aid of local
lawyers in each state. We had considered using volunteers sup-
plied through Lawyers for the Re-election of The President, but
have concluded that a person responsible directly to the state
Nixon chairmen would be preferable. Attached at Tab A is the
draft of a letter from you to the individual state chairmen which
requests the appointment of a lawyer to assist on this project.
Both Task Force project teams will be generally supervised by
Thomas S. Markey, a senior partner in the Washington law firm of.
Dow, Lohnes and Albertson. Mr. Markey will be retiring from his
firm at the end of July and will be available to the Committee
on a full-time volunteer basis beginning August 1st. Mr. Markey,
who was recommended to us by Larry Higby, will coordinate all
activities of the two teams and will generally be available to us
for counsel on other matters as well.
July 20. 1972
Proposed letter from Mr. MacGregor to all State Nixon
Chairmen.
Dear,
9
The Committee for the Re-election of the President
has commenced a nation-wide program to monitor the ac-
tivities of the McGovern organization as such relate to
the requirements set forth in the Federal Election Cam-
paign Act of 1971.
The success of this program will depend in large
measure on the help we are able to receive from each
state organization. From now until the election we must
closely observe opposition fund raising activities, and
expenditures for radio, television, newspaper, magazine,
and billboard advertising. It seems evident that this
can best be done from within each state.
Will you please promptly designate for me a lawyer
whom you regard as qualified, and available, to handle
this assignment in your state? We will then contact him
through our Counsel, Glenn Sedam, who is directing this
program for the Committee. Your cooperation and prompt
reply will be greatly appreciated.
Sincerely,
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
July 25, 1972
MEMORANDUM FOR:
FROM:
GORDON C. Afterna STRACHAN
JEB S. MAGRUDER
The attached memorandum, which has been
approved, supersedes the previous memorandum
of the same subject.
Committee for the Re-election of the President
MEMORANDUM
July 24, 1972
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR THE HONORABLE CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
E. D. FAILOR
EDF
SUBJECT:
Strategy From Now To Republican National Convention
Elements to be used:
1. Democrats for Nixon and other Second Parties
Chuck Colson has the responsibility for coordinating this
effort on behalf of the President through this time period.
The following recommendations are made for the Democrats
for Nixon during this time frame:
a) That a formal, publicly announced Democrats for Nixon
organization with a well-known person as its head be
established as soon as possible to serve as a rallying
point;
b) That state and local Democrats for Nixon organiza-
tions be set up in as many states as soon as possible
with key states to be given priority --- we recognize
that in some southern states we will not have Democrats
for Nixon organizations, for example: Virginia;
c) That Democrats for Nixon, collectively and individually,
be used as our primary attack vehicle during this time
frame;
d) That well-known Democrats coming out for the President
be briefed by Colson's representatives on the "line"
before the public announcement;
Other second parties including union leaders, commu-
nity and business leaders, religious leaders, well-known
GONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-2--
celebrities and the like, also carry out our attack line.
2.
Surrogates
During this time period our surrogates will put out the
affirmative line as indicated below. The correct attack line should
also be made available to them to use in the event they are asked
questions by the press about McGovern and Eagleton.
3. Other Vehicles
For both the affirmative line and attack line we will
endeavor to plant stories with friendly wire writers, newspaper
and magazine writers and commentators. We will, also, feed
relevant radio tapes to radio stations.
Time Periods
Attack Line
Affirmative Line
July 23-29
McGovern's Welfare
The President's Welfare and
Tax Proposals
Revenue Sharing proposals
McGovern's welfare and tax proposals seem to scare people
the most. We should continue this attack theme another week to
set it clearly in the public's mind and to make it more difficult
for McGovern to move away from these positions as he must do. We
should attack on both the $6,500 and $1,000 proposals made by Mc-
Govern. We would use Democrats for Nixon and second parties to
put out this attack line.
The President's welfare and revenue sharing proposals will
serve as a responsible contrast to McGovern's radical and ill-
thought through proposals. Speech inserts would be provided to our
surrogates on the affirmative line.
Recommendation
Recommend that from July 23 to July 29 our attack line to
McGovern's welfare and tax proposals and that our affirmative line
be the President's welfare and revenue sharing proposals.
Approve
Disapprove
Comments:
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-3-
Attack Line
Affirmative Line
July 30-August 5
McGovern's Defense Proposals
SALT Agreements
including withholding funds from
Greece and how it would weaken
Israel
During this time period our attack line will be against
McGovern's defense reduction proposals -- the closing of bases and
plants in this country with resulting job losses, the sell out of
Israel, the sell out of N.A.T.O. and Europe; becoming a second rate
power and subject to the power plays of super powers; raising the
white flag of surrender and going to Hanoi to beg. We would use
Democrats for Nixon and second parties to put out this line -- labor
leaders -- veteran groups -- community leaders and Congressmen in
areas that would suffer base and/or plant closings.
During this period our surrogates and friendly press
would praise the President for his leadership from a position of
strength in obtaining the SALT agreements and the potential of
second SALT agreements, but only from a position of strength.
Recommendation
Recommend that during the above time period our attack
line will be McGovern's defense proposals and our affirmative line
will be the President's SALT agreements.
Approve
Disapprove
Comments:
Attack Line
Affirmative Line
August 6-12
Congress's record of over
President's proposals
spending the budget and re-
to Congress to solve
fusal to enact the President's
domestic problems.
domestic proposals
During this time period we would attack the Democratic
Congress on its record of passing programs in excess of the Pre-
sident's guidelines and its refusal to bring the President's domes-
tic proposals to a vote. We should use the surrogates and other
administrative spokesmen for this attack line. We can use the same
people to point out the President's proposals which would benefit the
country. It might be possible for the President to talk to the na-
tion on these problems.
Recommendation
Recommend that the above attack and affirmative line be
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-4-
used during this time period.
Approve
Disapprove
Conments:
Attack Line
Affirmative Line
August 13-20
Convention Theme
Convention Theme
During the week prior to our convention, we should empha-
size several aspects of that gathering. One is that the make-up
of our delegations will reflect a broad cross-section of the popu-
lation and will include a large proportion of delegates attending
their first convention and that this was done without excluding
important groups as the Democrats did. We should also lay the
groundwork for assigning the blame for any disturbances to McGovern
supporters. If there is any violence in Miami, it must not be
compared to Chicago where a segment of the Democratic party was
not allowed to participate in the nominating process. Rather,
these are opponents of the Republican party who are secking to pre-
vent it from functioning peacefully in a democratic system. There
are several quotes from newspapers from the past week describing
how the radicals kept cool in deference. to McGovern, but would
have blown up if McGovern had not gotten the nomination. They
have vowed to focus their intensity on the Republicans.
Within our convention theme we should include particular
emphasis on encouraging and underlining the divisiveness in the
Democratic Party as demonstrated by its convention. We should
show that McGovern's "new politics" is a sham; that the "open
convention" was closed to the traditional proud Democrats; that
the McGovern machine gave no quarter to their opponents; that
McGovern was willing to walk away from his party if he had lost
the nomination.
Recommendation
Recommend that during this time period that we use the
Convention Theme both as our attack line and our affirmative line.
Approve
Disapprove
Comments:
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-5-
July 23-August 20
During the entire time period, in addition to the above
weekly themes, we should use the following general themes:
1. McGovern's proposals are extreme - elitist (shared by a small
minority)!
One of McGovern's real strengths is his ability to pro-
duce a most effective organizaion. We can neutralize his ability
to get more workers by making it unpopular to work for his ideas.
Most people that perceive his proposals as extreme or radical will
not work for him because they don't want their neighbors to know
they're working for such a person with such ideas. This will hurt
McGovern during the time that he is trying to legitimize himself
by moving to the center and when he is starting to organize.
VEHICLES
The vehicles for this attack should be Democrats and
Independents for Nixon, stories by friendly writers, surveys indi-
cating people perceive McGovern's proposals extreme and/or radical,
Jewish and ethnic leaders, religious leaders and other leaders
other than Republicans.
Recommendation
Recommend that we use the "McGovern's proposals are
extreme-radical!" attack during this time period.
Approve
Disapprove
Comments:
2. The McGovern Market
Since May 26, 1972, the Dow Jones Industrials Averages
have dropped from 980 to 910. This has been a dramatic drop and
has occurred since McGovern has been the acknowledged front runner
for the Democratic presidential nomination. Some references have
been made to this market drop as the "McGovern Market" because
investors feel that the McGovern proposals will hurt business.
Approximately thirty million Americans own stocks in
corporations. These owners, to a great extent, are opinion makers
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-6-
in their communities and vote more often than the public as a
whole. They have their savings in the stock market. We should
scare the hell out of them by equating the current bear market
with fears of McGovern's economic and tax policies and alleging
that there would be an even bigger drop in the market if McGovern
were elected and his election would be accompanied by a recession
and loss of jobs.
We should use every available means to make the term
"McGovern Market" a household phrase. Planting articles in all
business papers and magazines, planting in Time and Newsweek, have
Secretaries of Treasury and Commerce give speeches and/or issue
statements, have Connally give a major speech on this, have
friendly editorial writers write editorials, plant the message in
newsletters giving stock market and business advice, and have heads
of friendly brokerage houses make statements about the "McGovern
Market. "
In the event the market starts to go back up, the line
is that investors now feel that McGovern has no chance of winning
and they have confidence in Nixon's policies.
Recommendation
Recommend that we use the "McGovern Market" attack during
this period.
Approve
Disapprove
Comments:
3. Youth for Nixon
During this time period we should emphasize the young voters
for the President to offset McGovern's organizational effort.
The following is from a memorandum to Jeb Magruder and Fred
Malek from Ken Reitz:
"With McGovern as our opponent in November, youth will
be in the spotlight throughout the campaign. As it has
over the past few months, the press will continue to claim
McGovern is the youth candidate, and they can be expected
to do everything possible to emphasize McGovern's youth
support.
As outlined in the initial youth plan written a year ago,
CONFIDENTIAL/EYUS ONLY
CONFIDENTIAL/EYES ONLY
-7-
the thing we have to overcome with young people is the
peer group pressure they are subject to. This pressure
building now is pro-McGovern. This makes our job a lit-
tle tougher but not much different.
McGovern is a media created youth candidate. He has no
right to the title other than the fact that he has a
large army of young volunteers. After all, what's SO
young about Mankiewicz, Salinger, Dutton, etc. But,
that is not what the media has played up. They have
concentrated on his younger volunteers the ones in
the street going door-to-door. Today a young person
supports McGovern because he feels other young people
are.
During the past year we have built a good volunteer
organization throughout the country. At this writing
we have more than 125,000 young volunteers, 200 college
leaders for the President, 50 young celebrities, 3 of 7
young leaders of vocational education groups, and numerous
additional outstanding young people who have joined Young
Voters for the President.
Now it is time to publicize all of this. Senator McGovern
cannot match this, but we will have to move rapidly.
Between now and the convention every publicity resource
available at the Committee, RNC, and White House should
be concentrated on our effort to get national publicity
for the young people involved in the President's campaign.
Thus far, a good job has been done state by state on
local publicity, but a major national effort must be made.
By emphasizing young people's support for the President
during the next six weeks we will accomplish several
objectives:
1) Attract young people to the campaign because they will
see that other young people support the President.
2) Knock McGovern off guard because he expects us to
write off the youth vote and concentrate in other areas.
This should force him to alter his campaign plan.
3) Create the feeling nationwide that there is an active
Nixon campaign oriented toward a volunteer effort.
4) Start the volunteer bandwagon rolling with young people.
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-8-
5) Build a positive youth image for the President that
will be emphasized at the convention with over 3,000
young volunteers.
I suggest the following youth media plan over the next
six weeks:
July 24 (week of) - press conference with Mr. MacGregor
and Senator Brock to announce and explain the young
voters convention program. This is the first time any
political party has provided for 3,000 under 30 age
people to attend its national convention.
July 25 - youth speakers school in California to be covered
by CBS. Conducted by Ken Smith, youth speakers bureau
director.
July 29 - Wisconsin Young Voters for the President youth
leadership school. Press coverage should be maximized.
CBS again cóvers for the feature it is doing.
July 30 - Maine Young Voters for the President Lobster
day featuring Governor Sargeant and Ray Stevens. Press
coverage should be maximized.
July 31 (week of) - mail press releases to local newspapers
about young people attending the convention.
July 31 (week of) - YVP press conference in key states
kicking off youth voter registration drives.
August 5 - YVP national youth registration day. Emphasis
on key states. Young people going door-to-door with
voter registration kits. Maximize local and national press
coverage.
August 7 - announcement by Brock of YVP schedule of events
at the national convention.
August 7 (week of) - feature articles in national news
magazines about the 125,000 youth volunteers, youth voter
registration drives and the special convention program.
August 14 (week of) - press conferences in the states
with young people who will be going to the convention.
August 14 (week of) - national feature articles on 6-10
of the young people who have earned their own money, etc.
CONFIDENTIAL/DYES ONLY
CONFIDENTIAL/EYES ONLY
-9-
to be able to go to the convention.
August 14 (week of) - special youth testimony at the
platform hearings.
August 19 -- young people begin arriving in Miami. All
will be photographed on arrival and photos sent to home-
town newspapers.
August 20-23 - convention city press activities will
include:
- special youth events every night designed for
maximum press coverage.
- film clips of young people from major media centers
mailed to hometown TV stations.
- radio actualities transmitted to local radio
outlets in the major media areas.
- young people available to the press for individual
interviews.
- press conferences to announce:
1) Young Voters national chairman - we are currently
considering Barbara Cochran (Olympic medal winner),
Eddie Wilchinski (vocational education leaders),
Bob Briese, Pan Powell (actress), etc.
2) Student leaders for the President - we have 200
now and will have about 400.
3) Vocational education leaders for the President -
we now have 3 of 7 who represent more than 1-1/2
million vocational education students.
4) Young labor leaders for the President - we have
just started work on this.
- an effort for feature articles including:
1) Young celebrities for the President who will
be present -- including Mary Ann Mobley, Chad
Everett, etc.
2) Professional tennis players who will put on an
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-10-
exhibition tournament. We hope to have Stan Smith.
3) Young Blacks involved, etc.
Additional ideas to be developed during the six week
period:
- Press conference by Richard Solomon and his associates.
These are the people who developed the youth poster --
all long haired California types. They want to hold a press
conference to display the poster and talk about why they
support the President. They would generate and handle this
themselves. It would probably make particularly good
press in youth-oriented publications.
- Special publicity on youth celebrities. Many of these
people have their own publicity agents and with a little
urging and direction will be willing to publicize their
involvement with the President.
- Some months ago Hays Corey did a Time feature on the
Young Voters effort. It's time for a follow-up feature.
We should allow Hays or some other reporter for a national
news magazine to come into the youth campaign for a week
and see it operate. The story should be timed for release
just before the convention.
- Members of the YVP Congressional Advisory Committee
should be encouraged to speak out on the YVP program and
youth involvement using facts and figures to back up our
claim for the youth vote.
Recommendation
Recommend that the above Young Voters for the President
program be carried out.
Approve
Disapprove
Comments:
Newspaper Ads
During the time period previous to the Republican National
Convention no newspaper ads on behalf of the Re-election Committee
should be run because such ads would signal the start of the Presi-
dent's campaign.
CONEIDENTIAL/EYES ONLY
CONEIDENTIAL/EYES ONLY
-11-
Recommendation
Recommend that no newspaper ads on behalf of the Re-
election Committee be published prior to the Republican National
Convention.
Approve
Disapprove
Comments:
It is possible that the Democrats for Nixon will want to
use newspaper ads to solicit support of rank and file Democrats
after formal announcement of that organization and after an appro-
priate period of time to raise money for such ads.
The President Cares
McGovern's acceptance speech puts himself in the role of
an evangelist that is a humanitarian and contrasts that role with
the President that is a "destroyer" (Victnam) that doesn't care
about the people. Every effort should be made to show the numani-
tarian personality of the President. His programs and record of
achievement should be shown as being derived from a moral and spiri-
tual commitment to mankind.
An effective way to lay a foundation for the above is to
reinstitute Sunday worship services at the White House. Then as
we go through the campaign the President's "caring" can flow from
his convictions. A spin off of this can be Democrats for Nixon
participating in the services, little black and white children,
the elderly, etc.
Recommendation
Recommend that Sunday Worship Services be reinstituted
at the White House from now through the campaign.
Approve
Disapprove
Comments:
CONFIDENTIAL/EYES ONLY
Strachan
Committee for the Re-election of the President
MEMORANDUM
July 20, 1972
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR THE HONORABLE CLARK MacGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
E. D. FAILOR enta
SUBJECT:
Strategy from Now To Republican National Convention
Elements to be used:
1. Democrats for Nixon and other Second Parties
Chuck Colson has the responsibility for coordinating this
effort on behalf of the President through this time period.
The following recommendations are made for the Democrats
for Nixon during this time frame:
a) That a formal, publicly announced Democrats for Nixon
organization with a well-known person as its head be
established as soon as possible to serve as a rallying
point;
b) That state and local Democrats for Nixon organiza-
tions be set up in as many states as soon as possible
with key states to be given priority;
c) That Democrats for Nixon, collectively and indivi-
dually, be used as our primary attack vehicle during
this time frame;
d) That well-known Democrats coming out for the President
be briefed by Colson's representatives on the "line"
before the public announcement;
Other second parties including union leaders, communi-
ty and business leaders, religious leaders, well-known
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-2-
celebrities and the like, also carry out our attack line.
2. Surrogates
During this time period our surrogates will put out the
affirmative line as indicated below. The correct attack line should
also be made available to them to use in the event they are asked
questions by the press about McGovern.
3. Other Vehicles
For both the affirmative line and attack line we will
endeavor to plant stories with friendly wire writers, newspaper
and magazine writers and commentators. We will, also, feed
relevant radio tapes to radio stations.
Time Periods
July 23-29
Attack Line
Affirmative line
McGovern's Welfare
The President's
Tax Proposals
Welfare and Revenue
Sharing proposals
McGovern's welfare and tax proposals seem to scare people
the most. We should continue this attack theme another week to
set it clearly in the public's mind and to make it more difficult
for McGovern to move away from these positions as he must do. We
would use Democrats for Nixon and second parties to put out this
attack line.
The President's welfare and revenue sharing proposals will
serve as a responsible contrast to McGovern's radical and ill-
thought through proposals. Speech inserts would be provided to our
surrogates on the affirmative line.
Recommendation
Recommend that from July 23 to July 29 our attack line to
McGovern's welfare and tax proposals and that our affirmative line
be the President's welfare and revenue sharing proposals.
Approve
Disapprove
Comments:
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-3-
Attack Line
Affirmative Line
July 30-August,5
McGovern's Defense Proposals
SALT Agreements
During this time period our attack line will be against
McGovern's defense reduction proposals -- the closing of bases and
plants in this country with resulting job losses, the sell out of
Israel, the sell out of N.A.T.O. and Europe; becoming a second rate
power and subject to the power plays of the super powers; raising
the white flag of surrender and going to Hanoi to beg. We would
use Democrats for Nixon and second parties to put out this line ---
labor leaders -- veteran groups -- community leaders and Congress-
men in areas that would suffer base and/or plant closings.
During this period our surrogates and friendly press
would praise the President for his leadership from a position of
strength in obtaining the SALT agreements and the potential of
second SALT agreements, but only from a position of strength.
Recommendation
Recommend that during the above time period our attack
line will be McGovern's defense proposals and our affirmative line
will be the President's SALT agreements.
Approve
Disapprove
Comments:
Attack Line
Affirmative Line
August 6-12
Congress's record of
President's proposals
over spending the
to Congress to solve
budget and refusal to
domestic problems.
enact the President's
domestic proposals.
During this time period we would attack the Democratic
Congress on its record of passing programs in excess of the Pre-
sident's guidelines and its refusal to bring the President's
domestic proposals to a vote. We should use the surrogates and
other administrative spokesmen for this attack line. We can use
the same people to point out the President's proposals which would
benefit the country. It might be possible for the President to
talk to the nation on these problems.
Recommendation
Recommend that the above attack and affirmative lines be
CONPIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-4-
used during this time period.
Approve
Disapprove
Comments:
Attack Line
Affirmative Line
August 13-20
Convention Theme
Convention Theme
During the week prior to our convention, we should emphasize
several aspects of that gathering. One is that the make-up of our
delegations will reflect a broad cross-section of the population
and will include a large proportion of delegates attending their
first convention and that this was done without excluding important
groups as the Democrats did. We should also lay the groundwork for
assigning the blame for any disturbances to McGovern supporters."
If there is any violence in Miami, it must not be compared to Chi-
cago where a segment of the Democratic party was not allowed to par-
ticipate in the nominating process. Rather, these are opponents
of the Republican party who are seeking to prevent it from functioning
peacefully in a democratic system. There are several quotes from
newspapers from the past week describing how the radicals kept cool
in deference to McGovern, but would have blown up if McGovern had
not gotten the nomination. They have vowed to focus their intensity
on the Republicans.
Within our convention theme we should include particular
emphasis on encouraging and underlining the divisiveness in the
Democratic Party as demonstrated by its convention. We should show
that McGovern's "new politics" is a sham; that the "open convention"
was closed to the traditional proud Democrats; that the McGovern
machine gave no quarter to their opponents; that McGovern was willing
to walk away from his party if he had lost the nomination.
Recommendation
Recommend that during this time period that we use the
Convention Theme both as our attack line and our affirmative line.
Approve
Disapprove
Comments:
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-5-
July 23-August 20
During the entire time period, in addition to the above
weekly themes, we should use the following general themes:
1. McGovern's proposals are extreme - radical!
One of McGovern's real strengths is his ability to pro-
duce a most effective organization. We can neutralize his ability
to get more workers by making it unpopular to work for his ideas.
Most people that perceive his proposals as extreme or radical will
not work for him because they don't want their neighbors to know
they're working for such a person with such ideas. This will hurt
McGovern during the time that he is trying to legitimize himself
by moving to the center and when he is starting to organize.
VEHICLES
The vehicles for this attack should be Democrats and
Independents for Nixon, stories by friendly writers, surveys indi-
cating people perceive McGovern's proposals extreme and/or radical,
Jewish and ethnic leaders, religious leaders and other leaders
other than Republicans.
Recommendation
Recommend that we use the "McGovern's proposals are
extreme-radical!" attack during this time period.
Approve
Disapprove
Comments:
2. The McGovern Market
Since May 26, 1972, the Dow Jones Industrials Averages
have dropped from 980 to 910. This has been a dramatic
drop and has occurred since McCovern has been the acknowledged
front runner for the Democratic presidential nomination. Some
references have been made to this market drop as the "McGovern
Market" " because investors feel that the McGovern proposals will
hurt business.
Approximately thirty million Americans own stocks in
corporations. These owners, to a great extent, are opinion makers
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-6-
in their communities and vote more often than the public as a
whole. They have their savings in the stock market. We should
scare the hell 'out of them by equating the current bear market
with fears of McGovern's economic and tax policies and alleging
that there would be an even bigger drop in the market if McGovern
were elected and his election would be accompanied by a recession
and loss of jobs.
We should use every available means to make the term
"McGovern Market" a household phrase. Planting articles in all
business papers and magazines, planting in Time and Newsweek, have
Secretaries of Treasury and Commerce give speeches and/or issue
statements, have Connally give a major speech on this, have
friendly editorial writers write editorials, plant the message in
newsletters giving stock market and business advice, and have heads
of friendly brokerage houses make statements about the "McGovern
Market.
"
In the event the market starts to go back up, the line
is that investors now feel that McGovern has no chance of winning
and they have confidence in Nixon's policies.
Recommendation
Recommend that we use the "McGovern Market" attack during
this period.
Approve
Disapprove
Comments:
3. Youth for Nixon
During this time period we should emphasis the young voters
for the President to offset McGovern's organizational effort.
The following is from a memorandum to Jeb Magruder and Fred
Malek from Ken Reitz:
"With McGovern as our opponent in November, youth will
be in the spotlight throughout the campaign. As it has
over the past few months, the press will continue to claim
McGovern is the youth candidate, and they can be expected
to do everything possible to emphasize McGovern's youth
support.
As outlined in the initial youth plan written a year ago,
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-7-
the thing we have to overcome with young people is the
peer group pressure they are subject to. This pressure
building now is pro-McGovern. This makes our job a lit-
tle tougher but not much different.
McGovern is a media created youth candidate. He has no
right to the title other than the fact that he has a
large army of young volunteers. After all, what's so
young about Mankiewicz, Salinger, Dutton, etc. But,
that is not what the media has played up. They have
concentrated on his younger volunteers -- the ones in
the street going door-to-door. Today a young person
supports McGovern because he feels other young people
are.
During the past year we have built a good volunteer
organization throughout the country. At this writing
we have more than 125, young volunteers, 200 college
leaders for the President, 50 young celebrities, 3 of 7
young leaders of vocational education groups, and numerous
additional outstanding young people who have joined Young
Voters for the President.
Now it is time to publicize all of this. Senator McGovern
cannot match this, but we will have to move rapidly.
Between now and the convention every publicity resource
available at the Committee, RNC, and White House should
be concentrated on our effort to get national publicity
for the young people involved in the President's campaign.
Thus far, a good job has been done state by state on
local publicity, but a major national effort must be made.
By emphasizing young people's support for the President
during the next six weeks we will accomplish several
objectives:
1) Attract young people to the campaign because they will
see that other young people support the President.
2) Knock McGovern off guard because he expects us to
write off the youth vote and concentrate in other areas.
This should force him to alter his campaign plan.
3) Create the feeling nationwide that there is an active
Nixon campaign oriented toward a volunteer effort.
4) Start the volunteer bandwagon rolling with young people.
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-8-
5) Build a positive youth image for the President that
will Be emphasized at the convention with over 3,000
young volunteers.
I suggest the following youth media plan over the next
six weeks:
July 24 (week of) - press conference with Mr. MacGregor
and Senator Brock to announce and explain the young
voters convention program. This is the first time any
political party has provided for 3,000 under 30 age
people to attend its national convention.
July 25 - youth speakers school in California to be covered
by CBS. Conducted by Ken Smith, youth. speakers bureau
director.
July 29 - Wisconsin Young Voters for the President youth
leadership school. Press coverage should be maximized.
CBS again covers for the feature it is doing.
July 30 - Maine Young Voters for the President Lobster
day featuring Governor Sargeant and Ray Stevens. Press
coverage should be maximized.
July 31 (week of) - mail press releases to local newspapers
about young people attending the convention.
July 31 (week of) - YVP press conferences in key states
kicking off youth voter registration drives.
August 5 - YVP national youth registration day. Emphasis
on key states. Young people going door-to-door with
voter registration kits. Maximize local and national press
coverage.
August 7 - announcement by Brock of YVP schedule of events
at the national convention.
August 7 (week of) - feature articles in national news
magazines about the 125,000 youth volunteers, youth voter
registration drives and the special convention program.
August 14 (week of) - press conferences in the states
with young people who will be going to the convention.
August 14 (week of) - national feature articles on 6-10
of the young people who have earned their own money, etc.
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-9-
to be able to go to the convention.
August 14 (week of) - special youth testimony at the
platform hearings.
August 19 - young people begin arriving in Miami. All
will be photographed on arrival and photos sent to home-
town newspapers.
August 20-23 - convention city press activities will
include:
- special youth events every night designed for
maximum press coverage.
- film clips of young people from major media centers
mailed to hometown TV stations.
- radio actualities transmitted to local radio
outlets in the major media areas.
- young people available to the press for individual
interviews.
- press conferences to announce:
1) Young Voters national chairman - we are currently
considering Barbara Cochran (Olympic medal winner),
Eddie, Wilchinski (vocational education leaders),
Bob Briese, Pam Powell (actress), etc.
2) Student leaders for the President - we have 200
now and will have about 400.
3) Vocational education leaders for the President -
we now have 3 of 7 who represent more than 1½ million
vocational education students.
4) Young labor leaders for the President - we have
just started work on this.
- an effort for feature articles including:
1) Young celebrities for the President who will
be present -- including Mary Ann Mobley, Chad
Everett, etc.
2) Professional tennis players who will put on an
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-10-
exhibition tournament. We hope to have Stan Smith.
3) Young Blacks involved, etc.
Additional ideas to be developed during the six week
period:
- Press conference by Richard Solomon and his associates.
These are the people who developed the youth poster --
all long haired California types. They want to hold a press
conference to display the poster and talk about why they
support the President. They would generate and handle this
themselves. It would probably make particularly good
press in youth-oriented publications.
- Special publicity on youth celebrities. Many of these
people have their own publicity agents and with a little
urging and direction will be willing to publicize their
involvement with the President.
- Some months ago Hays Corey did a Time feature on the
Young Voters effort. It's time for a follow-up feature.
We should allow Hays or some other reporter for a national
news magazine to come into the youth campaign for a week
and see it operate. The story should be timed for release
just before the convention.
- Members of the YVP Congressional Advisory Committee
should be encouraged to speak out on the YVP program and
youth involvement using facts and figures to back up our
claim for the youth vote."
Recommendation
Recommend that the above Young Voters for the President
program be carried out.
Approve
Disapprove
Comments:
Newspaper Ads
During the time period previous to the Republican National
Convention no newspaper ads on behalf of the Re-election Committee
should be run because such ads would signal the start of the Presi-
dent's campaign. We. do not want his campaign to formally start
CONFIDENTIAL/EYES ONLY
CONFIDENTIAL/EYES ONLY
-11-
until the middle of September.
Recommendation
Recommend that no newspaper ads on behalf of the Re-
election Committee be published prior to the Republican National
Convention.
Approve
Disapprove
Comments:
It is possible that the Democrats for Nixon will want to
use newspaper ads to solicit support of rank and file Democrats
after formal announcement of that organization and after an appro-
priate period of time to raise money for such ads.
The President Cares
McGovern's acceptance speech puts himself in the role of
an evangelist that is a humanitarian and contrasts that role with
the President that is a "destroyer" (Vietnam) that doesn't care
about the people. Every effort should be made to show the humani-
tarian personality of the President. His programs and record of
achievement should,be shown as being derived from a moral and spiri-
tual commitment to mankind.
An effective way to lay a foundation for the above is to
reinstitute Sunday worship services at the White House. Then as
we go through the campaign the President's "caring" can flow from
his convictions. A spin off of this can be Democrats for Nixon
participating in the services, little black and white children,
the elderly, etc.
Recommendation
Recommend that Sunday Worship Services be reinstituted
at the White House from now through the campaign.
Approve
Disapprove
Comments:
CONFIDENTIAL/EYES ONLY
Dailey - Compaign Song.
7/26
Camp Shategy mtes
Failer, Teeter, marile, Maguda, FM
MACG, a Rue, Miller
moe G- gol mlgs in ny, nJ, phl Cammon
Godiasa)
( many young people
Teeter - all familiar w/ bellet
data t in very good shape
-Cal a close at + tough for
us to cony - people ul
hard attitudes -vote fer or ag /RA
Ocertargets 1-2 types of Tie spe - hi income,
in 12
upper mid f Znd top llue collar
P's percep - not seen as warm,
friendly but t doesn't
cost us votes, yet a professional
P, stateman, not head of
all country (arts, athletecs, etc) like
the HTFK
- Increase in P's trust + creelibily
nine wave I, due to Viena t USSR
- Conscilered Competent way
whead of me G, even w/mcGon treat
me G awareness up but no set inpallimed
His perception will set 1 in the need 2-3 who,
Suprising level of negatives in open end on McG,
un, Econ, Anfla-Taxes: major
People see P handling un well + Me G
in middling position
-wont was over t out but
handling up at least 5%
MacG - How do you relate wave II resules
to Gallup? - Very close
Teeter - Gal is accurate t me G
will close gap, + yet a
possil we will win a
Falm/Sell - 2 to l Demo over Rep +
me G excellent organization
Fm - women's sun Teams - under
Barbara Mac G -
FM- Filld people will have some
reluteneeto moving into T-S
areas but will do.
P's Rating on un shong but
dropping last on
I
Ed Failer- - Sans must
sell over Econ scat's, esp
infla (Tares
2
Drugs 25-rating of up.
3
abortion - no more mention
u
Pouring - Intensichere a prof+
no issue generales
5
Basic Issue of Change-weareweek
- Teeter must move on Infla/Taxes
and on change now, - Keep
me G dun
- P must do or say something
on safea + Tases.
- Keep Elec on major jours, net may
- still need positive theme
for Campaign + tiel to Hope
- Shess bredth + complexity of foros,
Demension)
covered in Documentaines
not there now)
Vision, fl by Esecution -China- 5 ains
much more than SHilled Tacterian
Teeth
- Reople don't know of Hopest Dreems
brief
Price
accep Spe must be on Hopest Dreamsol Ra
need
-P's programs don't directly help
Desting appeal
indie people, use 1st Fam
on people asp thinks of "Instit"
HH - Hope, Promise + Tomorrow
Eveyone needs Hope, promises
needn't be lept +
Comonou never comes.
me G shatege + Reallocation of Oar Resomes
10
assume P has 147 So Sts
?
me G must move in Formt Rey months
M
Big 8 Battleground-
FM>4 allocating Supplemental Fulel
Poudgets to Famt Ray mtn so.
520
P
MacG beel Rocke called + very
positive
- must talle all Uncertainst Leaningther
still not 270 , so must yet some
on p. 2.
- FM these p.z plus some others
are receiving some aller r
pooril Derect mail
Espto farmers ferva, me, n.D,
-- cal : could spend 7-8 million aver-
all and wonder who cost effective.
$1 nate $4 Leral - advertising
FM- instead of media direct mail
to persuade people makes no
sense bed there in Farm+
Reemy me 8ts have people w/
our volues. i'. our & in
these ats shed eq organistend
bec/Oratiswhere me G must
word towin
TALKING PAPER
McGovern faces a situation unique to Democratic Presidential candidates in
recent times- the prospect of a Republican sweep in the South. If that
happens, President Nixon thereby starts out with 147 electoral votes.
McGovern must, therefore, cut deeply into the states to win 270 of the
remaining 391 electoral votes. His strategy, as outlined in the recent issue
of U.S. News and World Report, is to capture all of the states Humphrey
won in 1968 except Texas. Based on our data, the probabilities of that
might be as follows:
Leaning McGovern
Uncertain
Leaning Nixon
Massachusetts
14
New York
41
Maryland
10
Minnesota
10
Pennsylvania
27
Connecticut
8
Washington
9
Michigan
21
18
Rhode Island
4
W. Virginia
6
Hawaii
4
Maine
4
D. C.
3
99
44
He would target four other large states, which today stand as follows:
Leaning McGovern
Uncertain
Leaning Nixon
California
45
Ohio
25
New Jersey
17
Illinois
26
62
51
McGovern's remaining target states would be those below (listed according to
current situation):
Leaning McGovern
Uncertain
Leaning Nixon
Missouri
12
North Dakota
3
Iowa
8
Wisconsin
11
Alaska
3
8
Oregon
6
6
South Dakota
4
33
- 2 -
By the situation in the above states today, it seems certain that McGovern
will have to win some other states in order to reach 270 electoral votes.
They would have to be in the Rocky Mountain and Midwest areas. Some likely
candidates would be:
Nevada
3
Idaho
4
Montana
4
Wyoming
3
Colorado
1
New Mexico
5
Nebraska
5
Kansas
7
38
WASHINGTON
MAINE
NONTANA
CANADA
NORTH DAKOTA
MINNESOTA
IDAHO
OREGON
MICH
CAHADA
WISCONSIN
NO
0
SOUTH DAKOTA
MICHIGAN
WYOMING
ONEW YORK
YN:A
NEVADA
IOWA
PENNOYLVANIA
NEBRASKA
UTAH
ILLINOIS
INDIANA OHIO
MD
COLORADO
VINGINIAL
MISSOURI
VIRGINIA
KANSAS
KENTUCKY
NORTH CAROLINA
ARIZONA
NEW MEXICO
OKLAHOMA
TENNESSEE
TEXAS
ARKANSAS
CAROLINA
147
1
GEORGIA
\
MISSISSIPPI
ALABAMA
T
4
LOUISIANA
b
ALASKA
FLORIDA
MEXICO
T
......
HAWAII
-
DANN
-
SCALE IN MILES
4677
c 25 50 100
200
300
Income. reproder the constituted mep. of any portion thereof. by any method. including office
",., personal 01 company 1.50 or tesale without with " :- meyod ", Head
porting the principles of the Democratic
Party."
The appointment of Mr. O'Brien, it
was explained, does not mean any major
change in the roles of the two men who
led the successful primary campaign.
Gary Hart will remain as "campaign
manager," directing strategy from Wash-
ington, D. C., while Frank Mankiewicz
will serve as "political director," travel-
ing with Senator McGovern on the cam-
paign trail.
McGOVERN FORMULA FOR '72
Mr. McGovern also issued a statement
of appreciation when Mayor Richard J.
Daley of Chicago-whose delegation was
denied seats at the Convention-an-
COUNT ON ALL THE STATES HUBERT HUMPHREY WON
nounced on July 17 that he will support
IN 1968 EXCEPT FOR TEXAS -
the entire Democratic ticket.
WITH 161 ELECTORAL VOTES
Mayor Daley, however, did not men-
New York
41
Connecticut
8
tion Senator McGovern by name, and
there is still speculation that Mr. Daley
Pennsylvania
27
West Virginia
6
will concentrate his efforts on electing
Democrats to local and State offices.
Michigan
21
Maine
4
Mr. McGovem has said that he will
Massachusetts
14
Rhode Island
4
soon go to Chicago to see Mayor Daley
in what an aide called a further attempt
Minnesota
10
Hawaii
4
"to smooth some ruffled feathers."
Maryland
10
Democratic Mayor Frank Rizzo of
Hawaii
District of
Philadelphia has asserted flatly that he
Washington
9
Columbia
3
will "do everything in my power to
bring about the defeat" of Mr. McGovern.
Yet, expressing confidence that such
GO ALL OUT FOR FOUR OTHER BIG-CITY STATES -
cracks in party unity can be patched,
WITH 113 ELECTORAL VOTES
the Senator's staff is going ahead with
carefully detailed election plans.
A special effort will be made to win
over women voters. Mr. McGovem is
California
45
Ohio
25
reported impressed by a staff study in-
dicating that, more than ever before,
Illinois
26
New Jersey
17
women are exercising significant political
influence over their husbands.
Women played a major role in the
Haw
Democratic National Convention. A
woman, Mrs. Jean Westwood, has been
WOO AND WIN 7 SMALLER STATES are
named Democratic National Chairman.
McGovern forces hope these facts will
WITH 47 ELECTORAL VOTES
help gain more feminine support.
"Biggest" registration push. The
Missouri
12
South Dakota
4
Democrats soon will launch an intensive
and costly voter-registration drive in all
Wisconsin
11
North Dakota
3
50 States.
lowa
8
Alaska
3
"This registration drive is a key part
of our campaign," said Chairman West-
Oregon
6
wood. "We're not just going after the
young vote. We're going for minorities,
Alaska Hawaii
the poor and the generally low-vote age
group between 21 and 35.
TOTAL: 321 votes, 51 more than is needed
"This is going to benefit not only the
to win the White House.
Senator but every candidate on the
Democratic ticket. It is going to be the
As McGovern strategists see it, the Democratic nomi-
biggest voter-registration drive this
country has ever seen."
nee can lose one or two big industrial States and still be elected
Members of the Senator's staff specu-
President-particularly if he can capture some electoral votes
late that the registration movement also
in Southern States, none of which is now counted among the
will net many older voters who have
potential winners.
not gone to the polls in the last two pres-
idential elections-and that many of them
will vote Democratic.
(continued on next page)
Copyright © 1972, U. S. News & World Report, Inc.
U.S. NEWS & WORLD REPORT, July 31, 1972
21