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To: Chuck Colson, Gordon Strachan, Van Shumway From: Kathleen Balson RE: "Opinion Research Corporation." 2pgs [Subject: Campaign] [Memo], 2/3/1972
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26146256
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WHSF: Contested, 45-41
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26146256
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WHSF: Contested, 45-41
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This file contains:
To: Chuck Colson, Gordon Strachan, Van Shumway From: Kathleen Balson RE: "Opinion Research Corporation." 2pgs [Subject: Campaign] [Memo], 2/3/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
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Document Description
45
41
2/3/1972
Campaign
Memo
To: Chuck Colson, Gordon Strachan, Van
Shumway From: Kathleen Balson RE:
"Opinion Research Corporation." 2pgs
Thursday, March 15, 2012
Page 1 of 1
Chron
subject
February 3, 1972
CONFIDENTIAL
MEMORANDUM FOR:
Chuck Colson
DETERMINED TO BE AN
Gordon Strachan
ADMINISTRATIVE MARKING
E.O. 12065, Section
Van Shumway
By EMP FROM: NARS, Date 6-10-80 6-102
Kathleen Balsdon
SUBJECT:
Opinion Research Corporation
The negotiationst to informally "syndicate" the ORC polls have
proceeded to this point:
1. We will arrange to have ORC polls mailed to the top man
at each daily paper, and radio and TV news directors
(total: 5, 164).
2. ORC will supply a copy of the release at least seventy-
two hours before its release date, and give us ninety-six
hours notice, when possible, that a poll release is
expected.
3. The polls will be mailed in press release form, with no
cover letter, and in ORC envelopes. We will do all the
printing, addressing, stuffing, etc.
4. ORC will lease a postage meter to be kept in their
Washington office. We will transfer funds from account
1000 to cover this postage expense. The meter will be
used for our mailings of ORC polls ONLY.
5. ORC will provide me with a copy of their mailing list
so any of their clients not on our list can be added.
Comments:
Item #2, dealing with the lead time, is vital to the success of
this project. The poll must reach west coast papers before
the release date if we expect them to print it. Harris and
Gallup polls are received by the media several days in
advance of the release date.
2.
In order to maintain credibility with the media, it may be
worth our while to mail ORC's "balance" polls too. These
include polls on ecology, taxes, etc. While they aren't
always in complete support of the Administration's actions,
they are not overly critical (a sampling is attached). This
will certainly help to counteract criticism that ORC 1= in
the White House's hip pocket.
Approve
Disapprove
In a similar affort to maintain credibility, it may be
advisable to postpone Senator Dole's distribution of ORC
polls on the Hill, and our distribution to White House staff
and spokesmen, until after the poll appears in the press, or
on the wires. The news clipping, rather than the ORC press
release, should then be distributed by Administration
personnel.
Approve
Disapprove
cuc