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This file contains:
From Strachan to Haldeman RE: payment to Jeno Paulucci and his JFP Advertising Agency for their campaign advertisements. Handwritten notes added by multiple unknown individuals. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: campaign advertisements and payments for Jeno Paulucci. 1 pg. [Subject: Campaign] [Memo], 9/20/1972
From Phil Joanou to Pete Dailey RE: media operations during the presidential election. 3 pgs. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: campaign advertisement planning and scheduling. Handwritten notes added by Haldeman and an unidentified individual. 1 pg. [Subject: Campaign] [Report], 9/21/1972
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26146294
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WHSF: Contested, 46-8
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26146294
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WHSF: Contested, 46-8
description
This file contains:
From Strachan to Haldeman RE: payment to Jeno Paulucci and his JFP Advertising Agency for their campaign advertisements. Handwritten notes added by multiple unknown individuals. 1 pg. [Subject: Campaign] [Memo], 9/29/1972
From Strachan to Haldeman RE: campaign advertisements and payments for Jeno Paulucci. 1 pg. [Subject: Campaign] [Memo], 9/20/1972
From Phil Joanou to Pete Dailey RE: media operations during the presidential election. 3 pgs. [Subject: Campaign] [Memo], 9/28/1972
From Strachan to Haldeman RE: campaign advertisement planning and scheduling. Handwritten notes added by Haldeman and an unidentified individual. 1 pg. [Subject: Campaign] [Report], 9/21/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
46
8
9/29/1972
Campaign
Memo
From Strachan to Haldeman RE: payment to
Jeno Paulucci and his JFP Advertising
Agency for their campaign advertisements.
Handwritten notes added by multiple
unknown individuals. 1 pg.
46
8
9/20/1972
Campaign
Memo
From Strachan to Haldeman RE: campaign
advertisements and payments for Jeno
Paulucci. 1 pg.
46
8
9/28/1972
Campaign
Memo
From Phil Joanou to Pete Dailey RE: media
operations during the presidential election. 3
pgs.
46
8
9/21/1972
Campaign
Report
From Strachan to Haldeman RE: campaign
advertisement planning and scheduling.
Handwritten notes added by Haldeman and
an unidentified individual. 1 pg.
Monday, March 19, 2012
Page 1 of 1
[Iten
THE WHITE HOUSE
WASHINGTON
September 29, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Jeno Paulucci
Advertising Agency
On. September 20, you read the memorandum attached at
Tab A outlining 1701 problems with Jeno Paulucci, who
has raised $8500 for the campaign but will receive
95-100,000 in commissions for placing all DFN ads.
Dailey has asked MacGregor for authority for the
November Group to take over the media buying
responsibility from Paulucci/JFP Advertising.
MacGregor is expected to accept Dailey's
recommendation but is out of town.
Dailey called George Christian to get Connally's
reaction to November Group taking over the DFN
placement responsibility from JFP/Advertising.
Christian says Connally doesn't care. However,
there was apparently a financial agreement arranged
by Colson with Paulucci when DFN was established.
If there are no insupperable political problems
Dailey would prefer to assume the cost ($100,000)
of paying off Paulucci in order to place DFN
commercials accurately. Last week JFP/Advertising
violated the law placing the ads, has only one
buyer, and suffers from a series of ills described
in the Dailey/Joanou material attached at Tab B.
RECOMMENDATION
That Colson inform Paulucci/JFP Advertising that
November Group will all DFN ads. Colson should
Mailez mike
arrange the financial payoff to Paulucci as best
he can.
Joansu out
Let Macbagor AGREE ruless handle it falls DISAGREE Comm apart if
then I'll tach COMMENT
vecering
[Item N-2]
ADHIHISTRATIVELY CONFIDENTIAL
September 20, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
DFN - Jeno Paulucci and
Leonard Marx
Jeb Magruder reviewed the problems 1701 is having with
Jeno Paulucci. Magruder's basic criticism is that
Pauluoci will net a $25,000 profit from the operation.
This conclusion is based on Paulucci raising only $8,500
for DFN, having contributed $75,000 for the August DFN
ads, but due to the DFN advertisement placement procedure
through Paulucci's ad agency, he will receive $95-100,000.
Magruder is prepared to accept this as an erroreneoudecision
do August, but now he is encountering difficulties placing
next week's DFN dewspaper ads. You may want to cover this
point with Magruder if you decide to talk to him about DFN
and Connally.
During Magruder's lunch with Leonard Marx on September 18,
Marx mentioned in a serious tone that "although Governor
Connally was contemplating going back to Texas to practice
law after the election, changes within the State Department
could make it an interesting assignment". Magruder received
the distinct impression that Marx wanted this information
passed.
GS/jb
Committee for the Re-election of the President
September 28, 1972
MEMORANDUM
TO:
PETE DAILEY
FROM:
PHIL JOANOU
SUBJECT:
Coordination of Media Buying
Effort.
Currently, we are operating under a dual media
buying system, with the November Group purchasing
time and space for the "positive" CRP advertising,
and JFP and Associates purchasing media for the
"anti-McGovern" DFN advertising.
This is to recommend a revision in the media buying
program in which the November Group would be res-
ponsible for all media purchases, certification, re-
porting and related activities.
The reasons for this recommendation are as follows:
1. Reduced Flexibility
The current system seriously reduces the flexibility
needed to re-allocate media budgets, switch from
one medium to another, and revise the selection of
TV commercials and newspaper advertisements in each
market.
Most of these decisions will be made at the Monday
afternoon, budget/media review meetings, and traffic
and media payments are then finalized by Friday after-
noon. We have not suceeded in getting JFP to coor-
dinate with this procedure. When decisions are made
in the middle of the week, we have even less chance
to coordinate our activities with theirs. As we
progress into the final weeks of the campaign, this
dual buying system causes us to risk:
a. Missing purchasing time and space in key
markets.
b. Traffic errors in which a buy will be made
but materials (TV prints, newspaper ads)
not delivered to the media in time.
-2-
2. Media Cooperation
Our short turnaround system of purchasing media on
a Friday-for-Monday basis is predicted on close
cooperation with the media, in which escrow agents,
omnibus certifications, and other details were
established. In media buying to date (three news-
paper insertions and one week of TV in markets
covering approximately 50% of U.S. households) JFP
has not adhered to agreed-to procedures, with these
results:
a. The November Group provided certification
to media representatives while JFP mailed
checks and variable portions of the certi-
fications from Duluth, Minn., directly to
individual stations across the country.
It appears that this has resulted in some
stations not airing the DFN commercial.
b. Several omnibus/escrow agents are request-
ing termination of the arrangement which
will jeopardize CRP's entire system.
3. Legal Compliance
Because of the problems cited above and other JFP
accounting problems not detailed here, it appears
that DFN advertising certifications issued by the
November Group are now in violation of the law.
Moreover, discussions with JFP suggest that their
reporting procedures have not been properly established
or implemented. If this comes to the attention of
the press, it may reflect badly on the President's
campaign spending as a whole.
4. Budget Control
JFP has not provided details to date which are needed
for administration of the advertising budget. This
includes such details as production expenditures,
fee and cash discounts. In addition, frequency rebates,
which could afford considerable savings, are difficult
to control under the current dual system.
In summary, we are in the position of losing the two
most important considerations of the media campaign:
a. Quick re-allocation of expenditures from
market to market.
b. Quick revision of advertising messages
from market to market.
-3-
Revision of the media buying program to considate
this function within the November Group can be
made without undue friction with JFP or DFN by:
a. Explaining the need for coordinating this
program over the last several weeks of
the campaign.
b. Consulting with JFP and DFN on all media
decisions that bear upon them.
C. Re-negotiating the JFP fee so that it is
reduced from the current estimated level
of $70 M, but is still substantial enough
to avoid economic problems for that agency.
Attached is a memorandum which expands on some of the
financial and logistics problems with JFP cited above.
Promour
[Item N-4]
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
September 21, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Campaign Advertising
Peter Dailey confirmed the purchase of two 5-minute spots
for the Russia commercial. After the NBC Monday Night
Movie on September 25, probably from 10:55-11:00 p.m.,
and on CBS after the Thursday Night Movie, probably from
10:55-11:00 p.m., are set.
agree
Dailey is quite upset at the Ken Clawson story in tonight's
Star (attached) describing the DFN commercials which may
be run, It is Dailey's view that Clawson partially destroyed
the credibility of Connally and the DFN by disclosing White
House knowledge and participation in the DFN ads. Dailey
believes that if anyone must talk to the press about cam-
paign advertising it should be him.
cuc 9/22
Colson suggested at this morning's 9:15 attack meeting
had
Twick
that it might be a good idea to show the press a preview
the DFN commercials during a George Christian press
cogerel
conference. This would increase speculation and interest.
It is Dailey's view that this is a mistake. He does not
want to make advertising, per se, an issue nor does he
want to give McGovern time to think about a response to the
gother got
commercials before they are aired.
Recommendation
Right
got
That Peter Dailey be established as the sole spokesman
on campaign advertising with control over public disclosure
of the ads themselves,
of
Approve H Disapprove
Comment
this Sapaley
+ chew Clourander
ass for the ded