Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Strachan for "The Record" RE: notes from a meeting on the campaign involving Dailey, Chapin, Strachan, and Haldeman. 4 pgs. [Subject: Campaign] [Memo], 10/10/1972
Scholar Source Context
Document identity
localId
26146296
label
WHSF: Contested, 46-9
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146296
sourceUrl
contentType
document
title
WHSF: Contested, 46-9
description
This file contains:
From Strachan for "The Record" RE: notes from a meeting on the campaign involving Dailey, Chapin, Strachan, and Haldeman. 4 pgs. [Subject: Campaign] [Memo], 10/10/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26146296
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
797771e3ca52ad70
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
46
9
10/10/1972
Campaign
Memo
From Strachan for "The Record" RE: notes
from a meeting on the campaign involving
Dailey, Chapin, Strachan, and Haldeman. 4
pgs.
Monday, March 19, 2012
Page 1 of 1
ADMINISTRATIVELY CONFIDENTIAL
October 10, 1972
MEMORANDUM FOR:
THE RECORD
FROM:
GORDON STRACHAN
SUBJECT:
Peter Dailey Meeting
Saturday, October 7
At 9:30 a.m., Bob Haldeman met with Peter Dailey, Dwight
Chapin. and me to be brought up to date on the campaign
advertising. The specific subjects that were to be covered
were the 30-minute documentary - "Nixon The Man", Dailey's
budget problems with Stans; the Russia spot; and a complete
review of the final versions of the campaign spots.
Amnesty
Bob opened the meeting with a very strong description of
his belief that amnesty was a vote-determining issue in
states and among groups that the President needed for his
re-election. Bob did not accept the thesis that as amnesty
was pushed the President lost the support of Youth. He
cited the Massachusetts data on amnesty and indicated that
although amnesty should not be the subject of a single
separate commercial, it should be included in all the
Welcome McGovern ads and serve as a replacement in the
McGovern attack credibility Turnaround ad.
Peter Dailey apologized for the exclusion of the amnesty
clause in the St. Louis Welcome McGovern ad, as he too
was under the impression amnesty was included in all news-
paper ads. He assured Bob that it would be from now on
and that there was no conscious design to exclude amnesty
because of a disagreement on policy.
Defense Ad
When Dailey asked whether there was any negative reaction
to the New York Times story regarding the Defense ad, Bob
assured him that there was none, that in fact Dailey should
- 2 -
promote stories about our advertisements, especially on
the Defense and Welfare spots.
Corruption
It is Bob's view that if McGovern were smart he would push
the corruption issue with specifics as the only means of
overtaking the President.
Budget
Dailey again complained about having his budget cut from
11.2 to 6.2. Bob said that Clark MacGregor was behind Dailey
and that Dailey would just have to approach each weekly
budget meeting on a week-to-week basis and that MacGregor
would continue to push Dailey's view through.
Positive Ads - Atlanta
Chapin raised the possibility of running the China and Russia
5-minnte and 60-second spots on local Atlanta TV. Bob con-
curred even with the Russia spot emphasizing that on local
TV it would be OK, but that it was not to appear on network
TV.
Nixon The Man Documentary
Bob watched the entire 30-minute version of the Nixon The Man
documentary. He thought the much speeded-up cuts to various
people were excellent. He also agreed to the suggested dele-
tion and modification of the Russia and Tanya segments. The
line regarding the Russian people was OK as was the hard
bargaining section. It is Bob's view that the Convention
opening should be dropped.
Clark MacGregor Spot
If The Record documentary is to be run with the Clark MacGregor
spot, the 1:20, Bob indicated that they should try to blip out
the fix time reference of five weeks. He agreed that the
second version was better than the first.
- 3 -
Youth Spot
Bob approved the Youth spot but wondered why there was a
black and white tag line. Chapin noted that Connally had
red and blue and Dailey said he would check Turnaroupd.
Turnaround Credibility
The issues on the Turnaround ad in order are: Vietnam,
pot, $1,000, tax inheritance and busing. Bob directed Dailey
to delete the tax inheritance issue and instead put in amnesty.
The Record - Southern
Bob approved of the Southern version of The Record which had
some particularly good comments on the Judges. He also approved
of the. Western version of The Record.
Youth
Bob was not impressed with the San Clemente 60-second Youth
spot.
Mamie Commercial
Dailey ran his version of the Mamie commercial and Chapin
ran the Carruthers-prepared version. Bob suggested that
the Mamie commercial might be used during the last week at
the end of the campaign as a get-out-the-vote mechanism.
Also, the slide of the picture of the side of the President.
Byline
The byline for the commercials for the last two weeks of the
campaign will read: "President Nixon Needs Your Vote Now
More Than Ever".
Tax Reform 60-second Spot
Bob decided against permitting this spot to be used since
we should not be on the defensive.
- 4 -
Nixon The Man - 5 minute
The 5-minute version of Nixon The Man all but destroys the
effect of the documentary. All agreed it would probably be
best not to use this spot.
Youth Testimonial
Bob thought that the Youth Testimonial was sensational
because the sincerity with which the kids hit McGovern
was so good.
Bob concluded the meeting by indicating that the strategy
now was to have a very large vote - that the pitch in the
last few days would be straight, non-partisan, get-out-
the-vote material. However, the desirability of a large
vote would be checked as we get closer to November 7th.
GS/jb