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This file contains:
From Strachan to Haldeman RE: potential Election Eve plans. 1 pg. [Subject: Campaign] [Memo], 11/1/1972
From Chapin to Haldeman RE: Election Eve television plans for RN generated by Chapin, Moore, Carruthers, Goode, Joanou, and Herschensohn. Duplicate attached. 4 pgs. [Subject: Campaign] [Memo], 10/3/1972
From Chapin to Haldeman RE: Election Eve television plans for RN generated by Chapin, Moore, Carruthers, Goode, Joanou, and Herschensohn. Handwritten notes added by unknown. 2 pgs. [Subject: Campaign] [Memo], 10/3/1972
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26146344
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WHSF: Contested, 46-33
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26146344
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document
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WHSF: Contested, 46-33
description
This file contains:
From Strachan to Haldeman RE: potential Election Eve plans. 1 pg. [Subject: Campaign] [Memo], 11/1/1972
From Chapin to Haldeman RE: Election Eve television plans for RN generated by Chapin, Moore, Carruthers, Goode, Joanou, and Herschensohn. Duplicate attached. 4 pgs. [Subject: Campaign] [Memo], 10/3/1972
From Chapin to Haldeman RE: Election Eve television plans for RN generated by Chapin, Moore, Carruthers, Goode, Joanou, and Herschensohn. Handwritten notes added by unknown. 2 pgs. [Subject: Campaign] [Memo], 10/3/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
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No Date
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Document Type
Document Description
46
33
11/1/1972
Campaign
Memo
From Strachan to Haldeman RE: potential
Election Eve plans. 1 pg.
46
33
10/3/1972
Campaign
Memo
From Chapin to Haldeman RE: Election Eve
television plans for RN generated by Chapin,
Moore, Carruthers, Goode, Joanou, and
Herschensohn. Duplicate attached. 4 pgs.
46
33
10/3/1972
Campaign
Memo
From Chapin to Haldeman RE: Election Eve
television plans for RN generated by Chapin,
Moore, Carruthers, Goode, Joanou, and
Herschensohn. Handwritten notes added by
unknown. 2 pgs.
Monday, March 26, 2012
Page 1 of 1
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
November 1, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
s
SUBJECT:
Election Eve
Peter Dailey called regarding the Election Eve alternatives:
1) Purchase the NBC 5 minutes after McGovern
from 8:55-9:00. If the President decides against going on,
the China, Russia, or other 5 minute CRP ad could be run;
2) Purchase the ABC 1/2 hour from 8:30-9:00 EST,
7:30-8:00 CST and 9:30-10:00 PST which the Democrats have
cancelled. This would cost 39,000. The program could be
either a created event or a documentary plus the President's
5 minute election eve address;
3) Purchase the CBS minutes at 10:55-11:00 p.m.
(following Bill Cosby). CBS will not participate in any
straight three network one-time buy unless the President
uses Section 315, which Dailey opposes;
4) CBS would also sell a full 1/2 hour but at
an 80,000 cost because Bill Cosby would be pre-empted;
Dailey placed an urgent call to Clark MacGregor, who agreed
with the 5 minute buy on NBC (after McGovern); the 5 minute
buy on CBS (after Bill Cosby); and the 1/2 hour on ABC.
Dailey will proceed with these purchases but would negotiate
out if you disagree.
Peter Dailey strongly recommends against a Frank Sinatra
Special pushed in opposite McGovern. He believes it is too
expensive, too tricky, and not becoming of the Presidency.
October 3, 1972
7:30 p.m.
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
SUBJECT:
Election Eve Presidential
Television Plan
I met with Moore, Carruthers, Goode, Joanou and Herschensohn
again yesterday to discuss the options available for the election eve
Presidential television appearance.
The group, as well as the November Group, again recommend that
the election eve appearance of the President consist solely of a
10-minute statement on the three networks simultaneously. The
Presidential statement would neither precede nor follow a documentary
film. The consensus opinion is that by mingling a documentary film
or a celebrity, such as Heston, with the President's address, we
detract from the President and the office thereof, commercialize
and cheapen the presentation and undermine the solemnity and
personal appeal by the President that evening. Do you agree that
a 10-minute Presidential address without a documentary film or
a celebrity is best?
Yes
No
OPTION -- If we do not opt for the 10-minute proposal set forth above,
and we do select a 30-minute plan, the consensus of opinion favors a
10-minute Presidential address followed by a Mamie Eisenhower
film which would introduce an updated version of the 15-minute
"The Nixon Years - Change Without Chaos" documentary. To achieve
maximum impact, we feel that the President must speak before the
film. A new Mamie film would serve as a graceful and effective
transition into the documentary film. The documentary would be
updated. It would not include the youth rally, Tanya, the Mamie footage
used at the Convention, and the Eisenhower High School material. The
group rejected the Heston proposal because we did not feel it is
appropriate to mix a Hollywood celebrity with the President that
evening. The documentary, "Change Without Chaos" was selected
because of its tested and proven excellence in influencing voters'
opinions. An alternative film effort would most likely fall short
of the standards achieved in "Change Without Chaos",
Do you approve of a 10-minute Presidential address followed
by a Mamie transition and introduction to a 15-minute updated
version of "Change Without Chaos"?
Yes
No
Other:
Attached: Proposal as submitted by November Group.
October 3, 1972
7:30 p.m.
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
SUBJECT:
Election Eve Presidential
Television Plan
I met with Moore, Carruthers, Goode, Joanou and Herschensohn
again yesterday to discuss the options available for the election eve
Presidential television appearance.
The group, as well as the November Group, again recommend that
the election eve appearance of the President consist solely of a
10-minute statement on the three networks simultaneously. The
Presidential statement would neither precede nor follow a documentary
film. The consensus opinion is that by mingling a documentary film
or a celebrity, such as Heston, with the President's address, we
detract from the President and the office thereof, commercialize
and cheapen the presentation and undermine the solemnity and
personal appeal by the President that evening. Do you agree that
a 10-minute Presidential address without a documentary film or
a celebrity is best?
Yes
No
OPTION -- If we do not opt for the 10-minute proposal set forth above,
and we do select a 30-minute plan, the consensus of opinion favors a
10-minute Presidential address followed by a Mamie Eisenhower
film which would introduce an updated version of the 15-minute
"The Nixon Years - Change Without Chaos" documentary. To achieve
maximum impact, we feel that the President must speak before the
film. A new Mamie film would serve as a graceful and effective
transition into the documentary film. The documentary would be
updated. It would not include the youth rally, Tanya, the Mamie footage
used at the Convention, and the Eisenhower High School material. The
group rejected the Heston proposal because we did not feel it is
appropriate to mix a Hollywood celebrity with the President that
evening. The documentary, "Change Without Chaos" was selected
because of its tested and proven excellence in influencing voters'
opinions. An alternative film effort would most likely fall short
of the standards achieved in "Change Without Chaos".
Do you approve of a 10-minute Presidential address followed
by a Mamie transition and introduction to a 15-minute updated
version of "Change Without Chaos"?
Yes
No
Other:
Attached: Proposal as submitted by November Group.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 3, 1972
9:30 a. m.
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
DWIGHT L. CHAPIN
SUBJECT:
Election Eve Presidential
Television Plan
I met with Moore, Carruthers, Goode, Joanou and Herschensohn
again yesterday to discuss the options available for the election
eve Presidential television appearance.
The group/again election eve appearance
recommended a the Nowla that the group
of the President consist solely of a 10-minute statement on
the three networks simultaneously. The Presidential statement
would neither precede nor follow a documentary film. The
consensus opinion is that by mingling a documentary film or
a celebrity, such as Heston, with the President's address, we
detract from the President and the office thereof, commercialize
and cheapen the presentation and undermine the solemnity and
personal appeal by the President that evening. Do you agree that
a 10 .minute Presidential address without a documentary film or
a celebrity is best?
Yes
No
OPTION
If we do not opt for the 10-minute proposal set forth above, and
we do select a 30-minute plan, the consensus of opinion favors a
10-minute Presidential address followed by a new Mamie Eisenhower
film which would introduce an updated version of the 15-minute
"The Nixon Years Change Without Chaos" documentary. To achieve
maximum impact, we feel that the President must speak before the
film. A new Mamie film would serve as a graceful and effective
transition into the documentary film. The documentary would be
updated to eliminate the youth Tanya, the Mamie footage used
at the Convention, and the Eisenhower High School material. The
group rejected the Heston proposal because we did not feel it is
At would not sicharde the youth rally,
2
appropriate to mix a Hollywood celebrity with the President that
evening. The documentary, "Change Without Chaos" was selected
because of its tested and proven excellence in influencing voters'
opinions. An alternative film effort would most likely fall short
of the standards achieved in "Change Without Chaos".
Do you approve of a 10 minute Presidential address followed
by a Mamie transition and introduction to a 15-minute updated
version of "Change Without Chaos"?
Yes
No
Other:
AHacled - Proposh an Submitted by
Nonah group