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This file contains: From Strachan to Higby RE: attacking McGovern's campaign spending. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/9/1972 From Strachan to Dailey RE: changes to televised advertisements. Handwritten notes added by unknown. Unmarked duplicate attached. 2 pgs. [Subject: Campaign] [Report], 8/25/1972

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26146358
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WHSF: Contested, 46-40
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26146358
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WHSF: Contested, 46-40
description
This file contains: From Strachan to Higby RE: attacking McGovern's campaign spending. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/9/1972 From Strachan to Dailey RE: changes to televised advertisements. Handwritten notes added by unknown. Unmarked duplicate attached. 2 pgs. [Subject: Campaign] [Report], 8/25/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 46 40 9/9/1972 Campaign Memo From Strachan to Higby RE: attacking McGovern's campaign spending. Handwritten note added by unknown. 1 pg. 46 40 8/25/1972 Campaign Report From Strachan to Dailey RE: changes to televised advertisements. Handwritten notes added by unknown. Unmarked duplicate attached. 2 pgs. Monday, March 26, 2012 Page 1 of 1 THE WHITE HOUSE I WASHINGTON Date: 9/9/72 TO: LARRY HIGBY FROM: GORDON STRACHAN Colson wants a copy of the McGovern buys so the cost can ok be exaggerated into an attack on I McGovern as a slick media candidate. OK to give him the Karalekas part? fait give he her what to ly [Item N-1] 1] ADMINISTRATIVELY CONFIDENTIAL August 25, 1972 MEMORANDUM FOR: PETER DAILEY FROM: GORDON STRACHAN SUBJECT: Changes in Advertising Purmmant to our conversation, the changes in the scripts of the TV spots should be as follows: 1) On the Youth spot "we should tone it down because no thinking person would go along with this statement as it stands." Baskwally, he's worried about the last phrase: "no Americal fighting anywhere in the world in this century and succeeding centuries." 2) China --- The audio should read, "China is one of the most populous countries in the world". The word powerful should not be used, 3) Other comments on the Domestic spots included the following: (a) The 60-seconds are OK, except for the SST. (b) There is some concern about spending a full five minutes on the Environment. Similarly, concern was expressed regarding spending five minutes on Older Americans. We realize that certain liberties were taken with the truth. I will check regarding the two points, i.e. hydrocarbon and Medidare. 9/5 - all changes made GS/jb per Dailey FU - 8/30 TM'S only comment drop DDT H ADMINISTRATIVELY CONFIDENTIAL August 25, 1972 FU 8/29 MEMORANDUM FOR: PETER DAILEY FROM: GORDON STRACHAN SUBJECT: Changes in Advertising of the TV spots should be as follows: Purmant to our conversation, the changes in the scripts 1) On the Youth spot "we should tone it down because no thinking person would go along with this statement as it stands. Basebally, he's worried about the last phrase: "no Americal fighting anywhere in the world in this century and succeeding centuries." 2) China -- The audio should read, "China is one of the most populous countries in the world". The word powerful should not be used. 3) Other comments on the Domestic spots included the following: (a) The 60-seconds are OK, except for the SST. (b) There is some concern about spending a full five minutes on the Environment. Similarly, concern was expressed regarding spending five minutes on Older Americans. We realize that certain liberties were taken with the truth. Medidare. I will check regarding the two points, i.e. hydrocarbon and GS/jb FU - 8/30