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From Khachigian to Buchanan RE: Columns by Reston and Bartlett. 1 pg. [Subject: Campaign] [Memo], 3/7/1972
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WHSF: Contested, 48-15
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WHSF: Contested, 48-15
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From Khachigian to Buchanan RE: Columns by Reston and Bartlett. 1 pg. [Subject: Campaign] [Memo], 3/7/1972
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
Contested Materials Collection
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48
15
3/7/1972
Campaign
Memo
From Khachigian to Buchanan RE: Columns
by Reston and Bartlett. 1 pg.
Wednesday, June 03, 2015
Page 1 of 1
THE WHITE HOUSE
WASHINGTON
March 7, 1972
MEMORANDUM FOR PATRICK J. BUCHANAN
FROM: KENNETH L. KHACHIGIAN
Ver
The two attached columns touch on the same theme, and I think
Reston and Bartlett make some interesting points. Even if things
are going good, there is a lot of talk about the "mood" of the
electorate on election day. This is another way of putting the "what
have you done for me lately?" question. Issues may be transcended.
If RN goes on the stump solely on the record, the election of 1972
will possibly be a replay of the election campaign of 1960 -- the
Democrats saying they can do better versus RN defending the record.
That's o.k. as far as it goes, but I think we can go a little further.
RN should be dissatisfied with his first term e.g., sure, we've
made = lot of progress in v area, but I plan to do more. Cive THE four
more years to do it. Generally, the theme ought to be one of RN wanting
to keep moving ahead, going into new areas, with new thrusts. He
cannot go into this campaign as being the sole defender of the status quo.
But just as he says we have not done enough, he should also attack,
in general, the people who think America is not capable of doing better,
that we are sick, racist, imperialist, immoral, etc. We can make
progress without beating ourselves over the head.
Finally, any theme we have should be developed now. I.e., Price
and his staff ought to have some general outline of a central thematic
proposition which should begin turning up in all of RN's major addresses
and messages. If we start now, the theme will have been established
and all prepared for the time when RN takes the stump himself.
Impressions will have been created and RN need only drive those
impressions home. In a sense, RN will be campaigning "for America,"
while the opposition will be campaigning for the Democratic party.