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OCR Page 1 of 46POLITICAL MEDIA ANALYSIS
October 14, 1972
24 Days Left THE PRESIDENT HAS SEEN
Politics is not the dominant story today. Perhaps the major news
leading all nets last night - is Administration administration of "difficulties"
or obstacles remaining in the peace talks. RN, HAK, Haig and Rogers
photo gets enormous coverage. Discussion is of possible stand-still cease-
fire; there are dope stories about a coalition government and resistance of Thieu
to such a scheme; also rumors of an agreement floating and, lastly, the
theme that it is Hanoi not Washington that is under pressure to settle.
Domestically, passage of revenue sharingets a major ride, leading Times
and News today, and passage by the Senate of RN's ceiling with the
restrictive Jordan Amendment -- is a big story of the day.
POLITICS McGovern's story today is his charge of special favors "flowing
like Niagara" in RN's Washington, and his program for maintaining ethics
in the White House. The "corruption" charges leads McGovern's day along
with the specifics of his program. Not an overwhelming story, though played
well. He continuesto get negative polls around the country; according to
Miss Mackin he has deliberately cooled his rhetoric; though his emotional
Vietnam tape got a good television ride yesterday. Also of note. Occasional
stories popping up of resignation and gloom in the McGovern camp.
There are columns in print, and columns coming that are anti-McGovern's
Vienam speech but he was not attacked heavily yesterday for it. Butz'
charge that McGovern's election would be a "national disaster" got
surprisingly good ride.
Clearly, though, yesterday, hard news -- revenue sharing, ceiling, and
RN-HAK, tend to dominate the papers and TV.
McGovern's sidekick, Mr. Shriver, continues to make a buffoon of himself,
with wild and silly charges about RN being the greatest "con man of all time"
and such nonsense. Though exempt from attack previously, because of
focus onthe top of the ticket, he may have become a vulnerable element.
Yesterday, some nurses walked out when he turned a non-political forum
into an attack on the President.
THE PRESIDENT & VEEP -- RN gets excellent second-day stories on the
turnout in Atlanta; the Veep got some fair to good inside coverage on his
appearance before the Conservatives in New York, a philosophical attack
on McGovern. His comments on bussing made one network (ABC) - and
one network correspondent (Shoumacher) upset.
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