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The President SPECIAL OLYMPICS, INC. International Headquarters 1350 New York Avenue, N.W., Suite 500, Washington, D.C. 20005-4709 (202) 628-3630 Telex # 440730 March 19, 1985 RoBany President Ronald Reagan The White House Washington, D.C. 20500 Dear Mr. President: In a letter I sent you January 19, I thanked you for your generous support in making the :30 second spot on the International Games for Special Olympics. Now I am pleased to be able to give you a preliminary report on the tremendous response we've received from the television networks in getting the spot played. All three networks-- ABC, CBS, and NBC-- are playing the spot throughout the month of March. In many cases, in prime time slots. On CBS, for example, it ran in the CBS morning news slot the week of March 12th and is scheduled for that time period the week of the 26th. On ABC, it is scheduled in the prime time rotation for the entire month and for "Nightline" the week of March 21st. On NBC, it is scheduled in the prime time rotation, too, and aired during the 8 - 9 P.M. slot featuring the "A Team"-- one of their most popular shows-- on March 12. Of course a full accounting will be available at the end of the month. In addition, our Special Olympics Chapter Directors have made the spot available to all the television stations in their states. I am told they are receiving a tremendous response everywhere! Again, thank you for honoring our special friends with this most marvelous tribute to their courage and determination. Sincerely, Eunice Kennedy Shriver EKS:js Eunice Kennedy Shriver, Chairman of the Board Sargent Shriver, President Robert M. Montague, Jr. Brigadier General USA (Ret.), Executive Director Thomas B. Songster, Ph.D., Director of Sports and Recreation Created by The Joseph P. Kennedy, Jr. Foundation. 298845 Authorized and Accredited by Special Olympics, Inc. for the Benefit of Mentolly Retarded Citizens.

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    "ocrText": "The President\nSPECIAL OLYMPICS, INC.\nInternational Headquarters\n1350 New York Avenue, N.W., Suite 500, Washington, D.C. 20005-4709\n(202) 628-3630 Telex # 440730\nMarch 19, 1985\nRoBany\nPresident Ronald Reagan\nThe White House\nWashington, D.C. 20500\nDear Mr. President:\nIn a letter I sent you January 19, I thanked you for your generous\nsupport in making the :30 second spot on the International Games for\nSpecial Olympics. Now I am pleased to be able to give you a preliminary\nreport on the tremendous response we've received from the television networks\nin getting the spot played.\nAll three networks-- ABC, CBS, and NBC-- are playing the spot throughout\nthe month of March. In many cases, in prime time slots. On CBS, for\nexample, it ran in the CBS morning news slot the week of March 12th and\nis scheduled for that time period the week of the 26th.\nOn ABC, it is scheduled in the prime time rotation for the entire\nmonth and for \"Nightline\" the week of March 21st. On NBC, it is scheduled\nin the prime time rotation, too, and aired during the 8 - 9 P.M. slot\nfeaturing the \"A Team\"-- one of their most popular shows-- on March 12.\nOf course a full accounting will be available at the end of the month.\nIn addition, our Special Olympics Chapter Directors have made the spot\navailable to all the television stations in their states. I am told they\nare receiving a tremendous response everywhere!\nAgain, thank you for honoring our special friends with this most\nmarvelous tribute to their courage and determination.\nSincerely,\nEunice Kennedy Shriver\nEKS:js\nEunice Kennedy Shriver, Chairman of the Board\nSargent Shriver, President\nRobert M. Montague, Jr. Brigadier General USA (Ret.), Executive Director\nThomas B. Songster, Ph.D., Director of Sports and Recreation\nCreated by The Joseph P. Kennedy, Jr. Foundation.\n298845\nAuthorized and Accredited by Special Olympics, Inc. for the Benefit of Mentolly Retarded Citizens."
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