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Teenagers may assist the elderly who stay at home. Entrepreneurial
nanny services will evolve into "granny" services, operated by and employing
young people to perform duties for the elderly such as running errands and
assisting with household chores.
5 Bureau of the Census
Boom in Birthrate Equals Boom in Opportunities
A new Baby Boom will occur. It will increasingly highlight the need for
employer-subsidized childcare, forcing many employers to offer this benefit to
compete for skilled workers.
As Generation Xers and Reverbs settle down and start their families, the
annual birthrate from 2000 to 2012 could reach 4.3 million, equaling the number
of births in 1957, the highest birthrate year of the 20th Century Baby Boom.
Entrepreneurs will spring up to offer services to the new parents including
childcare placement, private pre-schools, and organic baby food. Some of these
entrepreneurs will be retirees who will use their business acumen as well as their
experience as parents and grandparents to develop products and services geared to
young families.
6 Bureau of the Census
Downsizing To Breed Teen Entrepreneurship
Many of today's adolescents, the Reverb generation, and Generation Xers
who have seen their parents downsized will harbor a distrust for the employer-
employee contract and will rebel against the rigid rules of the conventional
workplace. A revolutionary entrepreneurial movement could develop as an
increasing number set up shop for themselves. The huge population of more than
70 million Baby Boomers, the first of whom will officially cross the threshold to
senior citizenship and turn 55 in the year 2001, will be among the new
entrepreneurs' best customers and clients. They will purchase goods and services
John Challenger, Page 5
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"ocrText": "Teenagers may assist the elderly who stay at home. Entrepreneurial\nnanny services will evolve into \"granny\" services, operated by and employing\nyoung people to perform duties for the elderly such as running errands and\nassisting with household chores.\n5 Bureau of the Census\nBoom in Birthrate Equals Boom in Opportunities\nA new Baby Boom will occur. It will increasingly highlight the need for\nemployer-subsidized childcare, forcing many employers to offer this benefit to\ncompete for skilled workers.\nAs Generation Xers and Reverbs settle down and start their families, the\nannual birthrate from 2000 to 2012 could reach 4.3 million, equaling the number\nof births in 1957, the highest birthrate year of the 20th Century Baby Boom.\nEntrepreneurs will spring up to offer services to the new parents including\nchildcare placement, private pre-schools, and organic baby food. Some of these\nentrepreneurs will be retirees who will use their business acumen as well as their\nexperience as parents and grandparents to develop products and services geared to\nyoung families.\n6 Bureau of the Census\nDownsizing To Breed Teen Entrepreneurship\nMany of today's adolescents, the Reverb generation, and Generation Xers\nwho have seen their parents downsized will harbor a distrust for the employer-\nemployee contract and will rebel against the rigid rules of the conventional\nworkplace. A revolutionary entrepreneurial movement could develop as an\nincreasing number set up shop for themselves. The huge population of more than\n70 million Baby Boomers, the first of whom will officially cross the threshold to\nsenior citizenship and turn 55 in the year 2001, will be among the new\nentrepreneurs' best customers and clients. They will purchase goods and services\nJohn Challenger, Page 5"
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