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Eliminate all human images, and cartoon characters from all advertising and from all
cigarette packages, including cartons.
Restrict tobacco product advertising to black and white text only in publications read by a
significant number of young people (defined as youth readership of either 2 million or 15
percent). FDA must approve the methodology of surveys used to determine youth
readership.
Restrict point of purchase advertising to limit their size and number, remove them from the
line of sight of children and remove them from close proximity to candy and other goods
likely to attract children.
Eliminate internet advertising and use whatever technology available to make tobacco
advertisements placed on the internet from foreign countries inaccessible in the United
States.
Prohibit the use of brand names associated with non-tobacco products as brand names for
tobacco products.
Require cigarette, cigar and smokeless tobacco products and advertisements to carry the
FDA-mandated statement of intended use "Nicotine Delivery Device"
Marketing
Prohibit marketing and promotion of all non-tobacco products, services, goods and other
items that carry tobacco brand names, logos, or imagery (e.g., Camel Cash, Marlboro Gear or
travel).
Prohibit tobacco manufacturers, distributors, or retailers from sponsoring any athletic, social
or cultural events (or any entry or team in any event) using the brand name or brand imagery
of any tobacco product.
Prohibit any payments or fees to celebrities to use tobacco in the movies, on TV or any other
entertainment, media or technology markets (e.g., music videos, live or recorded
entertainment, video games, etc.) or to any other person or entity to glamorize tobacco use in
movies, on TV or any other entertainment, media or technology markets. Prohibit any "in-
kind" actions to accomplish any of these same purposes.
Ban offers of non-tobacco items, gifts or services (e.g., travel) based on proof of purchase of
tobacco products.
Ban all sales of tobacco products through mail-order or on the Internet and other electronic
systems.
3/10/98
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"ocrText": "Eliminate all human images, and cartoon characters from all advertising and from all\ncigarette packages, including cartons.\nRestrict tobacco product advertising to black and white text only in publications read by a\nsignificant number of young people (defined as youth readership of either 2 million or 15\npercent). FDA must approve the methodology of surveys used to determine youth\nreadership.\nRestrict point of purchase advertising to limit their size and number, remove them from the\nline of sight of children and remove them from close proximity to candy and other goods\nlikely to attract children.\nEliminate internet advertising and use whatever technology available to make tobacco\nadvertisements placed on the internet from foreign countries inaccessible in the United\nStates.\nProhibit the use of brand names associated with non-tobacco products as brand names for\ntobacco products.\nRequire cigarette, cigar and smokeless tobacco products and advertisements to carry the\nFDA-mandated statement of intended use \"Nicotine Delivery Device\"\nMarketing\nProhibit marketing and promotion of all non-tobacco products, services, goods and other\nitems that carry tobacco brand names, logos, or imagery (e.g., Camel Cash, Marlboro Gear or\ntravel).\nProhibit tobacco manufacturers, distributors, or retailers from sponsoring any athletic, social\nor cultural events (or any entry or team in any event) using the brand name or brand imagery\nof any tobacco product.\nProhibit any payments or fees to celebrities to use tobacco in the movies, on TV or any other\nentertainment, media or technology markets (e.g., music videos, live or recorded\nentertainment, video games, etc.) or to any other person or entity to glamorize tobacco use in\nmovies, on TV or any other entertainment, media or technology markets. Prohibit any \"in-\nkind\" actions to accomplish any of these same purposes.\nBan offers of non-tobacco items, gifts or services (e.g., travel) based on proof of purchase of\ntobacco products.\nBan all sales of tobacco products through mail-order or on the Internet and other electronic\nsystems.\n3/10/98"
}