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02/17/98 12:54 FAX 202 225 8185
GOV REF MIN
W 022
To summarize the findings of this study:
1. This study demonstrates that exposure to cigarette advertising and promotion
causes kids to start the process of becoming addicted to cigarettes.
2. Cigarette advertising and promotion is the single most important predictor of
smoking experimentation.
3. 700,000 kids each year experiment with smoking because of their exposure to
cigarette advertising and promotion.
Implications of the Study Findings for Public Health Policy
Taken together, these two studies provide strong new evidence that cigarette
companies specifically target youth in their marketing and that this marketing is
effective in causing kids to start the process of becoming addicted to cigarettes.
Given all of the evidence that cigarette companies deliberately recruit and addict
youth smokers, it is unconscionable to even consider granting these companies
immunity from wrongdoing as they are seeking in a Congressional tobacco
settlement.
5
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"ocrText": "02/17/98 12:54 FAX 202 225 8185\nGOV REF MIN\nW 022\nTo summarize the findings of this study:\n1. This study demonstrates that exposure to cigarette advertising and promotion\ncauses kids to start the process of becoming addicted to cigarettes.\n2. Cigarette advertising and promotion is the single most important predictor of\nsmoking experimentation.\n3. 700,000 kids each year experiment with smoking because of their exposure to\ncigarette advertising and promotion.\nImplications of the Study Findings for Public Health Policy\nTaken together, these two studies provide strong new evidence that cigarette\ncompanies specifically target youth in their marketing and that this marketing is\neffective in causing kids to start the process of becoming addicted to cigarettes.\nGiven all of the evidence that cigarette companies deliberately recruit and addict\nyouth smokers, it is unconscionable to even consider granting these companies\nimmunity from wrongdoing as they are seeking in a Congressional tobacco\nsettlement.\n5"
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