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that trait. ").
In short, the FDA reasonably concluded that tobacco companies' huge investment
advertising of tobacco products helps persuade minors to use these products and that
restrictions on advertising will help to reduce demand in that group, and thereby benefit
public health.
The Regulations Are Not More Extensive than Necessary.
The final question under Central Hudson is whether the regulation is more
extensive than is necessary to serve that interest." 447 U.S. at 566. This inquiry does not
amount to a "least restrictive means" test. Instead, the Court's decisions require
a "fit' between the [government's] ends and the means chosen to accomplish those
ends," a fit that is not necessarily perfect, but reasonable; that represents not
necessarily the single best disposition but one whose scope is "in proportion to the
interest served[]"; that employs not necessarily the least restrictive means but
a
means narrowly tailored to achieve the desired objective. Within those bounds we
leave it to governmental decisionmakers to judge what manner of regulation may
best be employed.
Board of Trustees of the State Univ, of New York v. Fox, 492 U.S. 469, 480 (1989).
Accordingly, a commercial speech restriction will fail the narrow-tailoring requirement
only if it "burden[s] substantially more speech than necessary." Edge Broadcasting, 509
U.S. at 430. On the other hand, a restriction is more likely to be narrowly tailored if it
leaves open alternative channels for the communication to appropriate recipients of the
valuable information contained in the commercial speech. See Florida Bar, 515 U.S. at -.
The FDA restrictions satisfy this narrow tailoring test. "The First Amendment's
concern for commercial speech is based on the informational function of advertising."
9
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"ocrText": "02/09/98 MON 09:37 FAX\n5\n010\nthat trait. \").\nIn short, the FDA reasonably concluded that tobacco companies' huge investment\nadvertising of tobacco products helps persuade minors to use these products and that\nrestrictions on advertising will help to reduce demand in that group, and thereby benefit\npublic health.\nThe Regulations Are Not More Extensive than Necessary.\nThe final question under Central Hudson is whether the regulation is more\nextensive than is necessary to serve that interest.\" 447 U.S. at 566. This inquiry does not\namount to a \"least restrictive means\" test. Instead, the Court's decisions require\na \"fit' between the [government's] ends and the means chosen to accomplish those\nends,\" a fit that is not necessarily perfect, but reasonable; that represents not\nnecessarily the single best disposition but one whose scope is \"in proportion to the\ninterest served[]\"; that employs not necessarily the least restrictive means but\na\nmeans narrowly tailored to achieve the desired objective. Within those bounds we\nleave it to governmental decisionmakers to judge what manner of regulation may\nbest be employed.\nBoard of Trustees of the State Univ, of New York v. Fox, 492 U.S. 469, 480 (1989).\nAccordingly, a commercial speech restriction will fail the narrow-tailoring requirement\nonly if it \"burden[s] substantially more speech than necessary.\" Edge Broadcasting, 509\nU.S. at 430. On the other hand, a restriction is more likely to be narrowly tailored if it\nleaves open alternative channels for the communication to appropriate recipients of the\nvaluable information contained in the commercial speech. See Florida Bar, 515 U.S. at -.\nThe FDA restrictions satisfy this narrow tailoring test. \"The First Amendment's\nconcern for commercial speech is based on the informational function of advertising.\"\n9"
}