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OCR Page 1 of 19Before the
DEPARTMENT OF JUSTICE
1331 Pennsylvania Avenue, N.W.
Washington, D.C. 20004
ToBAcco- Product Placement
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In the Matter of
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Hidden Cigarette Advertisements in Movies;
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a/k/a Product Placement;
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all in Violation of 15 U.S.C.A. § 1333
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FORMAL PETITION AND REQUEST
BY ACTION ON SMOKING AND HEALTH (ASH)
FOR AT LEAST A PRELIMINARY INVESTIGATION
OF HIDDEN CIGARETTE ADS IN MOVIES
ALL IN VIOLATION OF 15 U.S.C.A. § 1333
ASH respectfully suggests and requests that the U.S. Department of
Justice commence at least a preliminary investigation to determine if the recent
increase in cigarette smoking in movies - especially by young people and other
role models - is caused in whole or in part by payments of money or other
things of value by tobacco industry representatives to feature their products; a
violation of 15 U.S.C.A. § 1333, and punishable by a $10,000 fine.
If it is, studies demonstrate that the illegal practice is literally life-
threatening to the 3,000 children induced each and every day to become addicted
to nicotine, including many who will also use this "gateway drug" as a stepping
stone to marijuana, cocaine, and other illicit drugs.
It is also a matter of "great concern," not only to persons within the
antismoking movement and the general public (as evidenced by an edition of
NIGHTLINE on Friday [5/3] devoted solely to the topic of smoking in movies), but
also to many government officials, including the Secretary of Health and Human
Services, Donna Shalala. 1
1 "It really is a children's issue for us, and a health issue, a public health
issue that involves our kids. And trying to get kids not to smoke in the first place
is - is almost one of the great public health steps that we could take as we end
the century.
And the growing use of cigarettes on - in film is of great
concern to people. The fact is that films use cigarettes a lot more than the wider
public does, as the studies have shown, and we were simply calling this to their
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