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O:\BAI\BAI98.793 S.L.C. 3 1 is designed to be inaccessible in or from the 2 United States to all individuals under the age 3 of 18 years; 4 (G) use only black text on white back- 5 ground, other than (i) those locations where 6 self-service displays are permitted under sub- 7 section (a)(3) of section 545, if the advertising 8 is not visible from outside the establishment 9 and is affixed to a wall or fixture in the estab- 10 lishment, and (ii) advertisements appearing in 11 any publication which the manufacturer, dis- 12 tributor, or retailer demonstrates to the Sec- 13 retary is a newspaper, magazine, periodical, or 14 other publication whose readers under the age 15 of 18 years constitute 15 percent or less of the 16 total readership as measured by competent and 17 reliable survey evidence, and that is read by less 18 than 2 million persons under the age of 18 19 years as measured by competent and reliable 20 survey evidence; 21 (H) for video formats, use only static black 22 text on a white background, and any accom- 23 panying audio uses only words without music or 24 sound effects; and

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