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Y YMCA We build strong kids, strong families, strong communities. April 4, 2000 Ms. Shirley Sagawa Deputy Chief of Staff to the First Lady Deputy Assistant to the President Office of the First Lady Room 100 Old Executive Office Building Washington, DC 20501 Dear Shirley: Thank you very much for meeting with Eden and I last week to discuss how the YMCA might be of assistance to you on the White House teen conference. We are eager to work with you on the national poll, conference video, and are happy to serve as the fiscal agent. We are currently working out the legal language that will meet the needs of our Chief Operating Officer and Legal Counsel. It shouldn't be too difficult. In the meantime, please feel free to continue to rely on us a resource. It was marvelous to finally meet you Eden has spoken so highly of you. Thank you again for your time, and we look forward to working with you, Shirley. Sincerely, Ker Kenneth L. Gladish, Ph.D National Executive Director YMCA of the USA Public Policy 1701 K Street, N.W., Suite 903 Washington, D.C. 20006 202-835-9043 toll-free: 800-932-9622 fax: 202-835-9030 http://www.ymca.net YMCA mission: To put Christian principles into practice through programs that build healthy spirit, mind. and body for all. Issue Inventory What? What does the sponsor want? What is the real purpose? What would the challenge look like? What is expected to be solidified for an announcement? What is the target (that we expect to raise)? Who? Who are we trying to reach through the challenge? Who is the decision-maker at Gates? Who will be involved in planning/approving the challenge? What other players might need to be involved in creating the vision, testing the concept, or making it happen? When? When would Gates Foundation want to announce the challenge? When would they like to kick-it off? Does it have to be limited to a one-year initiative? How? What will the structure be? What strategies should be linked/coupled with the objectives? What models exist with similar campaigns that we can emulate? What amount of $ will be spent in employing the strategies to reach the targets? What kind of resources, e.g. training, will be provided to help youth be successful? Where? Where will the structure be housed? Where does the target population live? Why? Why would any youth want to do this? Why is Gates doing this? Why are we doing this? Youth Challenge 2000 AGENDA 10/15/99 I. Introduction (Shirley Sagawa) Why are we here today? II. Desired Outcomes (Gretchen Van der Veer) III. Proposed Process (Gretchen Van der Veer) IV. Set-up for Success (Gretchen Van der Veer) V. Presentation of Pre-work Mission/Vision (Charlie Rose) Issue Inventory (Karen Hallerman) VI. Additional Issues/questions to add to the list (All) VII. Mission/Vision (What, Why) VIII. Players and Participants (Who) IX. Timing (When) X. Strategies (How, Where) XI. Reflection (Why) IDEAS/ISSUES - YOUTH CHALLENGE 2000 My biggest concern is that this initiative will not be catalytic at all, but will turn off youth to the idea of philanthropic involvement and fundraising. To make it catalytic, I think we are talking about a multi- million dollar initiative with administrative capacity, extensive training, setting up youth boards in each state, and a longer time frame than one year. If this is not possible, perhaps we should support a proposal to limit the number of states or choose a particular region as a model. Below are some issues related to this concern and overall questions for us to address. Will young people want to be a part of a large and long fundraising campaign? Let's not make this another way adults use youth to carry out tasks adults think youth want to do. How will young people help design this so that the fundraising aspect of the initiative becomes a vehicle for them to make a difference for the programs/areas in which they believe? We are not creating a generation of philanthropists and encouraging an ethic of philanthropy by sending out youth to do fundraising. What skill-building, personal mission exploring, and other components need to be a part of the process to create personal and communal change? Otherwise, this will not be a catalytic event, rather a large competitive initiative that may turn many youth off to philanthropic involvement. Suggestions for skill and capacity-building training in communities: youth-adult partnerships, youth on boards, fundraising 101, giving, service-learning. What is the cost involved in training in all states? What definition of philanthropy is being used? The various groups involved are operating under different definitions (i.e., service, citizenship, or giving). Everyone knows about service. How does this become about philanthropy - voluntary service, voluntary financial giving, voluntary association, voluntary activism? Can and should the initiative raise awareness about each of the areas - awareness of what philanthropy is and what (other than fundraising) youth can do? 1 Luana G. Nissan Habits of the Heart Project Ideas youthchallenge2000.doc 10/12/99 The nonprofit sector is not the business sector. Is competition between states a healthy message to send to our young people? Is it good for them, for the organizations/causes they will be supporting, or for the nonprofit world? If youth are to be changed by this experience, they must be asked to give before they go out and do fundraising. This is the first rule of fundraising. What training/resources will be made available to the youth and adult leaders to instill this important and uncommon message? If youth are to be involved, which youth and what will their role be? There needs to be strong guidance and a clear role for youth. Determine first: What is the purpose of this meeting, who assists in meeting that purpose? Our recommendation is that if youth are involved it is the exceptional and older teen leader who is making true change in the world and who is accustomed to working with adults. Can this group come up with a common way to report their philanthropic activities to a place - use reporting structure, common language. It will be easier to share the stories of success and help media access these stories and make them public. What will help the work in future? Would a published compendium of programs across America that involve youth in philanthropy be useful? Nuts and bolts issues: What will youth be raising funds for? And how? Current programs (e.g., Boy Scouts annual campaign, Youth as Resources grantmaking programs, or general catagories with designated organizations to receive funds)? Will product sales (i.e., Girl Scout cookie sales, wrapping paper sales) count? What if a large donor or foundation is located in particular states and make a significant contribution? Will this be allowed to count as if the contributions came from numerous individuals? Perhaps a way 2 Luana G. Nissan Habits of the Heart Project Ideas youthchallenge2000.doc 10/12/99 to deal with this is to say that a cap of 10% of total funds can come from individuals and foundations. For the wealthiest individuals and foundations, this won't be an issue if they will be targets for providing matching funds. But, most states have a good pool of donors that make $10,000 contributions to causes. Will adults also be involved in fundraising? How will the raised funds be calculated? What structure/organization has the capacity to keep track of this? How many national or state-by-state staff will be needed to administer the initiative? Who will do this? It seems that the only logical choices are the state service commissions (affiliated with the Corporation) or the United Ways. If the raised funds and/or the matching funds are to be held by one institution - how will this not tip them from their 501-C3 status? How will young people stay energized about their raised funds making a difference if the money is to go into a pot to be decided upon later? 3 Luana G. Nissan Habits of the Heart Project Ideas youthchallenge2000.dod 10/12/99 SYNOPSIS OF OCTOBER 8 MEETING WITH THE GATES FOUNDATION The Gates Foundation will consider only a proposal that supports initiatives that are "catalytic" in nature. The Gates Foundation representative and planning group are focused on a putting together a proposal to be decided upon before the October 22 White House Conference on Philanthropy. A broad picture of the proposal follows. Details will need to be worked out by the planning group. All states will participate in a competition to raise funds for philanthropic causes and/or organizations. Youth will be doing the fund raising. The campaign will go on for one year. Matching funds for the amount raised will be sought from local community and private foundations. Those matching funds will probably be held by the United Way to be allocated by youth boards at a later time. The Gates Foundation will double or triple the funds raised by the most successful state. This initiative will be tied, in some way, to the Corporation for National Service's Youth Summit in June 2000. 4 Luana G. Nissan Habits of the Heart Project Ideas youthchallenge2000.doc 10/12/99 00 T - 13-99 03:03 PM K12. ED. IN. PHILANTHROPY 6167730707 P.01 630 Harvey St. Muskegon, MI 49444 K-12 Education in Phone: 616-767-7206 Philanthropy Project FAX: 616-773-0707 Fax To: Shirley Sagawa From: Kathy Agard Fax: 202-456-6244 Pages: 13 (including cover) Phone: Date: 10/13/99 Re: William Gates Foundation Proposal CC: Urgent For Review Please Comment Please Reply Please Recycle Comments: The following proposal is the draft you have discussed Joel Orosz of the W.K. Kellogg Foundation. Please give me a call at 231-767-7205 if we can be of further assistance. Sincerely, Kathy Keely Agard OCT-13-99 03:03 PM K12. ED. IN. PHILANTHROPY 6167730707 P.02 Gates Millenium Giving and Serving Youth Challenge Proposal for Discussion The William and Melinda Gates Foundation has the opportunity and the capacity to profoundly support and expand the philanthropic tradition in America. At the victory celebration in 2005, the Gates Foundation would achieve: Outcomes: Over 2 million young people trained in fund-raising, grantmaking, and community leadership One billion dollars endowed in perpetuity in local communities and states to support youth programs forever Twelve thousand school districts, in every state, teaching philanthropy and using service-learning teaching methods as permanent components of the core school curriculum Six million American children learning about giving and serving each year (twenty-four million during the four active years of the challenge) New and synergistic relationships between currently diverse programs which are trying to impart the philanthropic tradition to the next generation An energized and organized national movement of young people with the skills and resources to make positive change in society The structured transmission of America's priceless tradition of giving and serving assured for the new century. What: Challenge grant to involve youth (under age 21) in giving, serving, and private citizen action intended for the common good (philanthropy) Empower youth to give and serve Build skills in private citizen engagement Meet needs of youth in communities Provide long-term infrastructure for youth service in communities and states Who: 50 United States and Pucrto Rico Total: 51 When: June 2000 December 31, 2005 Gates Millennium Youth Giving & Serving Challenge Grant Page 1 of 12 OCT-13-99 03:04 PM K12.ED. IN. PHILANTHROPY 6167730707 P.03 Funding: Total Gates Gift: $1 billion over five years $1 local : $1 Gates Challenge Formula funding to he based on the population of the state with weighting related to the number of children and youth in the state. Challenges per State Gates Local Match Total (25) Large states: maximum challenge $ 20 million $20 Million $40 Million Total (26) Small states: maximum challenge $ 10 million $10 million $20 million Total Total of Challenges 25 Large States $ 500,000,000 $500,000,000 Billion 26 Small States $ 260,000,000 $ 260,000,000 $ 520,000,000 International Youth Foundation $1,000,000 Competitive Incentive SUB-TOTAL: $ 761,000,000 $760,000,000 $ 1.5 Billion Program and Administrative costs $239,000,000 TOTAL $1 billion $760,000,000 $1.7 Billion Phases and Structure: Phase I: Structure the Grant Small national challenge management committee composed of people of high integrity and special expertise Incorporate a new 501 (c) 3 for this purpose as an operating foundation or place within the Gates Foundation. Recommend keeping the project as an operating program of the Gates Foundation. Establish a management committee of nonpartisan volunteers in each state, appointed by the Governor (efficiently only 51 contact points). State Service Commissions would bc natural homes. Phase II: Raise the Money and Develop Long-term Infrastructure (Each state would have all pieces in place prior to payment) There are a number of potential partner organizations with resources and expertise in these arcas. They would be helpful in meeting the challenge. The components do not need to be created from scratch, but this would be the first time that each of these independent efforts are brought together. An initial list of potential partner organizations is attached. Gates Millennium Youth Giving & Serving Challenge Grant Page 2 of 12 OCT-13-99 03:04 PM K12.ED. IN. PHILANTHROPY 6167730707 P.04 Each state in the challenge would commit to establishing the following: A State Youth Advisory Committee and Many Youth Advisory Committees within a State Establish a State Youth Advisory Board as well as youth advisory boards in each of the entities involved (United Way, community foundations, schools, Scouting, 4-H. Provide many leadership opportunities for youth). (The Michigan Community Foundations' Youth Project has helpful experience here. Other resources are listed on the attachment). http://www.mcfyp.org/ K-12 Education in Philanthropy/Service-Learning K-12 Education in Philanthropy in place in schools throughout the country (Place a coordinator in each Department of Education for five years to work with local schools. Each State Department of Education to provide secretarial and other support.) Work with Service-Learning funding from federal government as well. (The structure for a K-12 curriculum has been developed in Michigan and is ready for dissemination in to other states. The National "Learning In Deed" effort is bringing together the service- learning community on a national level in ways that would be helpful to this challenge). http://www.msu.cdu/-kI2phil/ Positive Youth Development in Giving and Serving Youth organization education and experience in giving and serving (award levels, badges, materials) in the following major youth development programs: 4-H, Scouting, Boys and Girls Clubs Youth United Ways Local Youth United Way with permanent youth committee to raise funds from and for youth and to advise on youth allocations Administrative endowment to support the Youth United Way, either in the United Way or the community foundation depending upon local circumstances. (The Youth United Way-a joint venture of the Kalamazoo Foundation and the Kalamazoo United Way offers a useful model). Youth Community Foundation Endowments Youth Endowment in a local community foundation with a local youth advisory committee to make grants (The Michigan Community Foundations' Youth Project can also provides some helpful lessons learned. An evaluation of this program is attached). Gates Millennium Youth Giving & Serving Challenge Grant Page 3 of 12 OCT-13-99 03:05 PM K12.ED. IN. PHILANTHROPY 6167730707 P.05 State Youth Volunteerism Statewide youth volunteer programs based on the local infrastructure (These can be within United Ways, free-standing volunteer centers, school-based programs, or youth group programs that are part of systems, such as 4-H). International Youth Foundation International Youth Foundation Endowment for U.S. students to give funds internationally. Phase III: America Enjoys the Benefits in Perpetuity Youth United Ways will fund operating expenses for local youth programs Youth "Community Funds" in community foundations will makes grants for local youth programs K-12 Education in philanthropy will teach children about giving and serving as part of the corc public school curriculum Service-learning activities will be il core part of the school curriculum and provide experience to all students in service and volunteering. Competitive Incentive: The first state to complete the total challenge will have their state youth board select the first recipients for grants to children and youth from other countries from the earnings on the endowment fund in the International Youth Foundation. The fund will forever be named the X State Fund of the "Gates Challenge." Internet Use: Gates Challenge Web-site for Project information and resources, links to other web-sites related to the grant Youth Engagement: Youth will be involved at all levels, long-term infrastructure will provide sustained power Issues: A variety of issues related to each phase must be worked out Launch, Structure, Rules, Training, Monitoring Gates Millennium Youth Giving & Serving Challenge Grant Page 4 of 12 OCT-13-99 03:05 PM K12. ED. IN. PHILANTHROPY 6167730707 P.06 Options: A. Reduced Challenge Match $500,000,000 The challenge grant could be reduced by cutting the challenges in half. The largest states could have challenges of $10 million and the smaller states could have $5 million. The program costs might also be further reduced depending upon the items that would be funded from the grant, the payment schedule which would effect interest earnings, and if other funders might be encouraged to participate. Challenges per State Gates Local Match Total (25) Large states: maximum challenge $ 10 million $10 Million $20 Million Total (26) Small states: maximum challenge $5 million $5 million $10 million Total Total of Challenges 25 Large States $ 250,000,000 $250,000,000 $500,000,000 26 Small States $ 130,000,000 $ 130,000,000 $260,000,000 International Youth Foundation $1,000,000 Competitive Incentive SUB-TOTAL: $381,000,000 $381,000,000 $762,000,000 Program and Administrative costs $100,000,000 TOTAL $481,000,000 $381,000,000 $862,000,000 B. Reduced Challenge Match $250,000,000 The challenge could also be reduced to $250,000,000 by deciding not to offer the challenge to every state. A number of criteria may be used to select the states. Selection might be competitive based on state proposals, or for the states with the children and youth in highest need, or based on the states with the fewest youth empowerment assets (service-learning, youth volunteerism), or the states with the most resources for youth as leadership states. A number or selection standards could be set. More Detailed Discussion Follows The W.K. Kellogg Foundation has eleven years experience with a similar $100 million youth grantmaking project in Michigan. The Foundation would be an excellent source for "hands-on" recommendations and feedback if desired. Gates Millennium Youth Giving & Serving Challenge Grant Page 5 of 12 OCT-13-99 03:06 PM K12.ED. IN. PHILANTHROPY 6167730707 P.07 Gates Millenium Giving and Serving Youth Challenge Proposal for Discussion DETAIL Possible Schedule: October 22, 1999 Announcement June 2000 Detailed Challenge Publication/Training in each state January 2001 Applications Due Challenges Awarded Quarterly (first come basis) 12-13 States per quarter Funds raised starting June 2000 would count January 2001-December 2005 Challenges made and paid Challenges paid when all funds are raised and other infrastructure criteria are met December 2005 Victory Celebration Naming of fund in the International Youth Foundation by the first state completing the match, youth award first international grants. Matching Issues to Consider: If the challenge money is given at one time, (e.g. in to a trust), then the interest carned while raising the challenge funds could help to pay for some of the administrative costs. The potential gift sizes raise some "tipping" issues that will need to be addressed. Not impossible, but important to work through. This would be another advantage to using state commissions which receive enough public money to eliminate this concern. Main Proposal Grant Guidelines Maximum grant: $20 million for a large state (population) $10 million for a small state Minimum grant: $5 million per state (Smaller states with less wealth might bc encouraged to apply more than once so that they develop some confidence and success during their first efforts) Match: (Criteria for match are EXTREMELY important) Recommendation: cash in hand only Gifts of stock (yes) if they can be sold immediately Pledges (no), Life Insurance (no) Tangible personal property (art, cars, jewelry, autos) (no) Land (no), Planned gifts (no) Gates Millennium Youth Giving & Serving Challenge Grant Page 6 of 12 OCT-13-99 03:06 PM K12. ED. IN. PHILANTHROPY 6167730707 P.08 Source of Funds: Determine if there are any issues concerning funding sources Can one major donor match the whole amount in one gift? (Recommend that not more than 25% of the total local match come from one donor). Can government raise taxes or usc tax money to match? (Recommend that tax dollars be used only to meet the last 10% of a local goal) Can a private foundation liquidate to meet the match? (Recommend that a private foundation termination can only count for 25% of the local goal). Structure State Committees: Recommend State Service Commissions Already in place in each state Already committed to youth service Understand their own states Can accept large amounts of funding from private sources without tipping. Must be nonpartisan Must represent the diverse interests in the state Must represent the racial, ethnic, gender, and class components of the individual states population Must be able to raise money Must include young people (25%) for the fund-raising phase 90% on the various youth boards in the distribution phases Recommended structure would be that the Gates Foundations establish the program goals and the rules of the challenge, then allow each state to work out its own plan for raising money and for its distribution. The plans would come within the infrastructure guidclines listed above in order to assure there are strong institutions left in each state after the challenge is completed. Training and Support Gates Foundation provides workshop training in workshops in each state For adults-Fund-raising Youth empowerment techniques Youth development Youth board participation K-12 Education in Philanthropy Service-learning Rules of the challenge Web-site use Gates Millennium Youth Giving & Serving Challenge Grant Page 7 of 12 OCT-13-99 03:07 PM K12.ED. IN. PHILANTHROPY 6167730707 P.09 For youth-Fund-Raising How to serve on a board or committee Grantmaking and allocation Background on philanthropy Service-learning Rules of the challenge Web-site use Resources: Can be drawn from a variety of sources at local, State, and national levels. Use of the Internet News about the project Online application Keep track of challenge on a monthly basis by state and show Graphically Student chat line and assistance Commission chat line and assistance Fund-raising advice from experts Ongoing reporting on the usc of the moncy from each state. At the end of the challenge (January 2006) the state that meets their total challenge grant first will have an endowment fund in the International Youth Foundation established in their name: The X State Fund of the Gates Youth Challenge". The state youth advisory committee from that state will bc able to advise on international grants to he made to children and youth in other countries. In the second and subsequent years, all American youth will participate in an online dialogue and decision-making process to provide advice each year on how the grants for that year should bc given for the benefit of children and youth in other countries (youth to youth international grantmaking). Role of Youth (under age 21) Serve on the committees in each state Help to raise the matching funds (a part of cach state plan) Help to contribute some of the matching funds (maybe youth gifts could be matched 2:1) Perhaps a bonus for a certain number of youth volunteer hours in a given state sel by a % of youth in the state Serve as the long-term advisors on the grantmaking committees of United Way and the community foundation Intentional education with school and youth groups to teach the skills and the knowledge about giving and serving Gates Millennium Youth Giving & Serving Challenge Grant Page 8 of 12 OCT-13-99 03:07 PM K12. ED. IN. PHILANTHROPY 6167730707 P.10 Serve as advisors to the International Youth Foundation's fund via the internet Any Left-over Funds: Any challenge funds not matched by the end of the project would be granted to the Nonprofit Academic Centers Council as an endowment to support teacher education in philanthropy and service-learning. Gates Millennium Youth Giving & Serving Challenge Grant Page 9 of 12 OCT-13-99 03:07 PM K12.ED. IN. PHILANTHROPY 6167730707 P.11 Resources Examples An advisory committee could help select the appropriate partnering organizations with expertise that could be helpful to a challenge, at any level. National Programs Corporation for National Service Service Commissions in each State Streams of Service Americorps, Vista, Peace Corps, Learn and Serve (Service-learning) Points of Light Foundation Experience in Systemic Change through Youth Philanthropy Council of Michigan Foundations Michigan Community Foundations' Youth Project K-12 Education in Philanthropy Project Service-Learning Learning In Deed-National Service-learning Initiative National Youth Leadership Council Youth Training to Serve on Nonprofit Boards Youth on Board Community Partnerships with Youth National Center on Nonprofit Boards National Society of Fund-Raising Executives Training in Fund-Raising Fund Raising School at Indiana University Indiana University Center on Philanthropy National Society of Fund-raising Executives Academic Nonprofit Centers Council University Academic Centers on Philanthropy National Philanthropic Organizations with Local Bases in Communities United Way of America and Local Affiliates Community Foundations Women's Foundations Council on Foundations Forum of Regional Associations of Grantmakers Youth Group Leadership "Habits of the Heart" Indiana Humanities Council National Youth Organizations: 4-H, Boys and Girls Clubs, Scouting International Youth Ties International Youth Foundation, Save the Children, UNICEF Gates Millennium Youth Giving & Serving Challenge Grant Page 10 of 12 OCT-13-99 03:08 PM K12. ED. IN. PHILANTHROPY 6167730707 P.12 Gates Millennium Youth Giving & Serving Challenge Grant Page 11 of 12 Gates Millennium Giving and Serving Youth Challenge Timeline Oct., '99 June, 2000 Sept., 2000 Jan., 2001 007-13-99 03:08 PM Announcement Challenge Detail Training Begins Individual Challenges Give Gift to Start State Comm. Appointed to States Earning Interest Web site Running K-12 Education in Philanthropy Established In Departments of Education Jan., 2001 Dec., 2005 K12.ED.IN.PHILANTHROPY Internet Training and Advice Regular Meetings of 51 State Directors Matching Funds Raised Infrastructure Components Put In Place Internet Tracking of State-by-State Progress 6167730707 Jan., 2006 Victory Celebration Youth Advising Across Nation All Youth Advisory Components American Youth Advising on In Place International Youth Foundation Fund. All Infrastructure Components In Place Gates Millennium Youth Giving & Serving Challenge Grant Page 12 of 12 3