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Legal Misrepresentation [2]
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Legal Misrepresentation [2]
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Records of the First Lady's Office (Clinton Administration)
Margaret “Maggie” Williams' Subject Files
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GERMAN
FRENCH
SPANISH
DISCOVER TEACHER'S FALL-WINTER E GOLD 1995 EDITION $200 FITM
2500
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©
1994
Foreign Language Ideas
At Last
Disney Videos
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"EL DÍA DE
LOS MUERTOS"
Section Inside!
3 Secrets
for Keeping Kids'
me
gusta
Attention -
plural
Emotions Bingo!
singular
-
-
Action Verb Bingo!
-
Reflexive Verb Bingo!
HOT
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for SPANISH
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F
Need More Culture?
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MA
Cinco de Mayo Video!
Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
the fie Maggie this?
HC-legal
THE WHITE HOUSE
WASHINGTON
The Shiff
December 8, 1993
Chief Executive Officer
Hillary Health Care
400 Union Bower Court
Suite 410
Irving, TX 75061
VIA FACSIMILE and U.S. MAIL
RE: Unauthorized Use of the First Lady's Name and Image for
Commercial Advertising
Dear Sir or Madam:
The attached advertisement was sent to our office in a complaint
about the unauthorized use of the First Lady's name and image to
promote a commercial product or service.
This advertisement violates a long-standing White House policy
against use of the President or First Lady's name to suggest an
endorsement or approval of a product or service, regardless of
its merits. Your advertising creates the false and misleading
impression that the First Lady endorses your health care
products. Moreover, the advertising erroneously suggests that
she has a financial interest in your line of products.
Enclosed for your information is a copy of the White House policy
as well as guidelines developed by the Council of Better Business
Bureaus.
We therefore demand that you immediately cease and desist
engaging in this false and misleading advertising. Thank you for
your prompt attention to this matter.
Sincerely,
Maw Kies
Marvin Krislov
Special Counsel to the President
Attachment
THE WHITE HOUSE
WASHINGTON
MEMORANDUM FOR WHITE HOUSE AND EXECUTIVE BRANCH STAFF
FROM:
Francis Thomas Sobol
Special Counsel To The President
SUBJECT: Policy Guidance on Non-White House Uses of the President's and First
Lady's Likeness, Words, or Activities as well as Images of the White
House and the Presidential Seal
Background
The President receives many requests from individuals, businesses, educational institutions. and
others to use his name, likeness (pictures or video tape), activities, or words to promote a variety
of endeavors. Businesses, individuals, and communities often propose to use pictures or references
to the President's visits or words to promote their products, services, or potential. Various
companies desire to use a likeness of the President, the First Family, the White House or the
Presidential Seal to capture the attention of the public for their advertising and in the process
create a linkage (intentionally or otherwise) between their products or services and the President.
White House Policy Against Commercial Entanglements for the President
The White House's long-standing policy is to refuse permission to use the name, likeness, words,
or activities of the President, his family, or the White House itself, in advertising or commercial
promotions in any way that suggests a connection between the President, his family, or the White
House, and the advertising or promotion, notwithstanding the merits or reasons that accompany
the request. The Vice President also subscribes to this policy and its implementing procedures.
Exceptions to the Policy
The reproduction of the likeness, words, or activities of the President, his family, the White House,
or the Presidential Seal in educational materials or presentations may be allowed by the White
House on a case by case basis. The test for approval is whether the use avoids creating an
impression of a Presidential endorsement or approval of a commercial product, service, or
enterprise. In addition, permission may be granted to use the President's likeness or that of the
White House in fund raising activities conducted under Government auspices or involving a
worthwhile charitable or philanthropic endeavor after a case by case review of the merits of the
request.
Procedure for Policy Enforcement
Prior written approval must be obtained from the Counsel to the President for all non-White House
uses of the likeness, name, words, or activities of the President, his family, or the White House
itself. The same policy applies to proposed uses of the Presidential Seal; however, uses of the Seal
are also governed by Federal law as codified at 18 U.S.C. I 713.
Violations of these policies will lead to appropriate legal action by the Office of the Counsel to the
President.
All requests should be in writing and sent to the Office of the Counsel to the President, the White
House, Washington, DC 20500.
April 13, 1993
THE WHITE HOUSE
WASHINGTON
Historical summary of White House policy concerning the use of the
President's name or likeness based on the Council of Better Business
Bureaus' "Do's and Don'ts in Advertising Copy" General Section 2,
November, 1984.
USE OF THE NAME OR LIKENESS
OF THE PRESIDENT OF THE UNITED STATES
Use of the President's Name
This procedure must also be followed in connection with
or Likeness
similar advertisements proposing 10 make use of the
236
President Reagan is adhering to a longstanding poli-
name or likeness of the Fust Lady. (See also 2.394 and
cy of refusing permission 10 use the name or likeness of
16415.)
the President of the United States, or of the First Lady,
For additional guidance, contact the Office of the
in advertising or commercial promotion in any way that
Counsel to the President, the White House, Washing.
suggests a connection between the President or First
ton, D.C. 20500; telephone (202) 456-1414.
Lady and such advertising or promotion, notwithstand.
ing the merits or reasons that accompany the request
Use of the Presidential Seal
The reproduction of the President's or First Lady's
It is not permissible to use the Seal of the President of 236a
name or likeness for sale as such, or inclusion in an edu.
the United States in advertising copy. The Presidential
cational game, book, collection of portraits and/or
Seal may be used only as authorized by Federal statute
biographies shall not be considered advertising or pro-
or by the Counsel to the President 18 U.S.C. 713 and
motion il there is no indication or suggestion of endorse.
Executive Order No. 11649 (1972)
ment or approval by the President or First Lady of a
commercial product, service or enterprise.
Use of the Vice President's Name
The Counsel to the President has advised the Council
or Likeness
of Better Business Bureaus, Inc. (CBBB) that exceptions
Counsel 10 Vice President Bush has informed the 2361
to this rule, which has been adhered to by all Presidents,
Council of Better Business Bureaus that the Vice Presi-
can be granted only after a request in writing has been
dent and his family would ask that their names and
submitted to and approved by the Counsel to the Pres
likenesses not be used for advertising commercial enter-
ident
prises. The Vice President has adopied exactly the same
The policy applies with equal force to the use of the
policy on use of his or his family name or likeness as
name or likeness of the President, or of the First Lady.
maintained by the President.
for any promotion or similar publicity purposes. The on-
ly instances where permission has been granted have
Office of the Counsel
been in connection with fund-raising campaigns spon-
to the President
sored by the Federal Government, or conducted under
Following is a statement on references to the White
government auspices, such as those of the American Na.
House in advertising provided by the Office of the Coun-
tional Red Cross. Even to such organizations, no overall
sel to the President November 1984.
permission is granted. Each individual case must be
brought to the attention of the White House for ap-
REFERENCES TO THE WHITE HOUSE
proval and such exceptional cases could be considered
IN ADVERTISING
only on their individual merits.
Exception may also be made with respect to adver-
Neither the name nor the photograph or likeness of
tisements promoting books or articles about the Prest
the White House should be used in advertising in any
dent authored by him or radio-TV programs featuring
way that would suggest an endorsement or approval. If
him, but only if such advertisements are submitted to
asked, the Counsel to the President would decline to
the Counsel to the President for approval in advance.
give authorization for such use.
For additional guidance, contact the Office of the
Counsel to the President, the White House, Washing.
ton, D.C. 20500; telephone (202) 456-1414.
November
1984
Do's and Don't la Advertising Copy
Copyright 1984, Council of Better Business Bureaus, Inc.
(Most recent update: Feb/Mar-1993
Knee Supports
IIII
H.12
H-10
H-13
H-14
Elbow & Wrist Supports
H-16
H-19
H-20
II-15
Ankle, Thigh & Back Supports
o
II-21
H-17
H-18
H-22 &
H-23
Keep Your Customer's
Health Care Cost Down With TI e
New Hillary Health Care Line
Our new line of the 14 most frequently prescribed rubber and elastic
support products offers American materials and quality workmanship at affordable prices.
To learn more about Hillary Health Carc Products, or to order direct call 1-800-527-5273, Ext. 217
K HC
Hillary Health Care
400 Union Bower Court
Suite 410
Irving. Texas 75061
1-800-527-5273 Ext. 222
FAX: 1-800-356-7169
The Hillary Health Care Line is made by Sports Supports, Inc., The Choice of Physicians, Therapists, Trainers and Athletes.
Visit us at NHHCE - Bouth #2356
More information? Circle 149 on reply card.
THE WHITE HOUSE
WASHINGTON
December 8, 1993
Chief Executive officer
Hillary Health Care
400 Union Bower Court
Suite 410
Irving, TX 75061
VIA FACSIMILE and U.S. MAIL
RE: Unauthorized Use of the First Lady's Name and Image for
Commercial Advertieing
Dear sir or Madam:
The attached advertisement was sent to our office in a complaint
about the unauthorized use of the First Lady's name and image to
promote - commercial product or service.
This advertisement violates a long-standing White House policy
endorsement or approval of a product or service, regardless of
against use of the President or First Lady' name to suggest an
its merits. Your edvertising creates the false and misleading
products. Moreover, the advertising erroneously suggests that
impression that the First Lady andorses your health care
she has a financial interest in your line of products.
Enclosed for your information is a copy of the White House policy
as well as guidelines developed by the Council of Better Business
Bursaum.
We therefore demand that you immediately casse and desist
engaging in this false and misleading advertiaing. Thank you for
your prompt attention to this matter.
sincerely,
mawkuo
Marvin Krislov
special Counsel to the President
Attachment
TRANSMISSION REPORT
THIS DOCUMENT (REDUCED SAMPLE ABOVE)
WAS SENT
** COUNT **
# 4
*** SEND ***
NO
REMOTE STATION I.D.
START TIME
DURATION
#PAGES
COMMENT
2145540357
12- 8-93
18:08
2'49"
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TOTAL
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XEROX TELECOPIER 7020
The Washington Post
1150 15th STREET NW
WASHINGTON D.C. 20071
(202) 334-6000
MARY ANN WERNER
ASSISTANT COUNSEL
(202)334-6575
September 27, 1993
Francis Thomas Sobol, Esq.
Special Counsel to the President
Office of Counsel to the President
The White House
Washington, D.C. 20006
Re: Advertisement by Iomega Corporation
Dear Mr. Sobol:
This is to acknowledge receipt of your letter of September 22,
1993. By the time we received your letter, we had taken steps to
have the advertisement changed. A copy of the new ad, which ran in
today's Post, is enclosed.
Sincerely,
Many AnnWerner Mary Ann Werner
Presenting the most
talked-about cut in
Washington since THE PRESIDENT'S
trim on the tarmac.
All Bernoulli® products up to
50% OFF
Let's cut to
That means you can take advantage
the chase:
of the unmatched security, rugged-
Iomega
ness-and now cost-effcctiveness-of
has just
Bernoulli drives
BERNOULLI
trimmed
that can be used
-
the price of Bernoulli® drives, some by
with PCs, Macs
150
as much as 50 percent.
and workstations.
It's a new look at Iomega. And it's
So call Iomega
permanent.
at 1-800-937-5192 for full details.
Product
Old SRP
New SRP
Or see a GSA reseller listed below
WASHNGTON BUSINESS/September 27. 1993
150MB Insider Drive and Disk
$1099
$599
for specific government pricing.
150MB Transportable Drive and Disk
$1225
$699
90MB Insider Drive and Disk
$ 799
$499
And see why Bernoulli is a cut-above
90MB Transportable Drive and Disk
$ 949
$599
the rest.
Single 150MB Disk (in 5-Pack)
$ 159
$109
Single 105MB Disk
$ 169
$ 99
Single 90MB Disk (in 5-Pack)
$ N/A
$ 99
Single 65MB Disk
$ 129
$ 59
iOMEGA®
Single 35MB Disk
$ 79
$ 39
lomega Authorized GSA Resellers: GTSI. Chantily, VA (703) 631-3333 Falcon MicroSystems Landover, MD (301) 341 0100
Bolidan Assoc. Garthersburg, MD (301) 2965: Computerm McLean. VA (703) 2340: 800 Software, Rockville, MD (800) 888-4486:
Advanced Computer Concepts. Artington. VA (703) 525-4200 Comp USA McLean VA 793 2357.
WASH.P wed. 9/22/93
Presenting two
of Washington's most
fashionable cuts.
All Bernoull'
products up to
HRC
50%
OFF
Let's cut to
That means you can take advantage
the chase:
of the unmatched security. rugged-
lomega
ness-and now cost-effectiveness-of
has just
Bernoulli drives
trimmed
that can be used
the price of Bernoulli® drives. some by
with PCs. Macs
150
R
as much as 50 percent.
and workstations.
It's a new look at lomega. And it's
So call lomega
permanent.
at 1-800-937-5192 for full details.
Product
Old SRP New SRP
Or See a CSA reseller listed below
150MB Insider Drive and Disk
$1099
$599
for specific government pricing.
150MB Transportable Drive and Disk
$1225
$699
90MB Insider Drive and Disk
$ 799
$499
And see why Bernoulli is a cut above
90MB Transportable Drive and Disk
$ 949
$599
the rest.
Single 150MB Disk (in 5.Pack)
$ 159
$109
Single 105MB Disk
$ 169
$ 99
Single 90MB Disk (in 5-Pack)
$ N/A
$ 99
Single 65MB Disk
$ 129
$ 59
Single 35MB Disk
$ 79
$ 39
iOMEGA®
- Authorized GSA Reselves CTS Charges VA1703 631 1333 Falcon Microflysters Landover, MD 301) 0100
Bohdan
-
Garthersburg
MD
101
258
2965
Mclean
2340
600
Software
MD
1800)
Computer
Concept,
wgr
:
703.
525-4200
Comp
USA
McLAin
703)
761
2357
01993
tomage
Corp
The
longs
and
3
of
tomage
Corp
ORIGINAL ADVT.
THE WHITE HOUSE
WASHINGTON
September 29, 1993
MEMORANDUM FOR MAGGIE WILLIAMS
CHIEF OF STAFF
OFFICE OF THE FIRST LADY
FROM:
Frank Sobol
Counsel's Office
Arank
SUBJECT: Small victories
I wanted to share the attached with you; maybe our message is
getting out.
Whenever I do an "unauthorized use" letter for advertisements in
the newspaper, I copy the letter to the newspaper as well as to
the miscreant.
I've dealt with the Post on four previous occasions without a
response. The attached is a pleasant change of practice!
cc: Bill Kennedy
Cheryl Mills
Steve Neuwirth
THE WHITE HOUSE
WASHINGTON
December 8, 1993
Dan Cerundolo, President
MED
396 Libbey Parkway
Weymouth, MA 02189
RE: Unauthorized Use of the First Lady's Name and Image for
Commercial Advertising
Dear Mr. Cerundolo:
This letter acknowledges your facsimile to the First Lady dated
November 22, 1993, containing an advertisement for "Hillary
Health Care Line." We appreciate receiving this information.
The Office of Counsel to the President has notified the
advertisers that they appear to be in violation of long-standing
White House policy prohibiting use of the President or First
Lady's name to imply endorsement or approval of a particular
commercial product or service.
Thank you very much for your interest.
Sincerely,
Marvin Krislov
Special Counsel to the President
11-22-93 11:29
MEDICAL EQUIP
628 P01
MED
Medical Equipment & Devices, Inc.
396 Libbey Parkway
Weymouth, Massachusetts 02189
(617)337-3070 Massachusetts
(800) 448-1030 Other New England
FAX TRANSMITTAL COVERSHEET
TO:
OFFICE OF MS. HILLARY CLINTON
FROM:
DAN CERUNDOLO, PRESIDENT, M.E.D.
11.22.93
DATE:
TOTAL PAGES INCLUDING THIS PAGE:
2
OUR FAX NUMBER:
(617) 337-9709
PLEASE NOTIFY
DAN
- IF THERE ARE ANY TRANSMISSION
PROBLEMS
OUR OFFICE NUMBER IS (617) 337-3070
ATTACHED IS A FULL PAGE AD THAT APPEARED in A
MEDICAL JOURNAL. I WAS SURPRISED TO SEE THAT
MRS. CLINTON HAS TAKEN A VESTED INTEREST IN A
MEDICAL SUPPLY COMPANY.
I BELIEVE AN EXPLANATION IS IN ORDER.
11-22-93 11:29
MEDICAL EQUIP
628 P02
Knee Supports
IIII
H-12
H-10
H-13
H-14
Elbow & Wrist Supports
H.16
H-19
H-20
II-15
Ankle, Thigh & Back Supports
II-21
H-17
H-18
H-22 & H-23
Keep Your Customer's
Health Care Cost Down With The
New Hillary Health Care Line
Our new line of the 14 most frequently prescribed rubber and elastic
support products offers American materials and quality workmanship at affordable prices.
To learn more about Hillary Health Care Products, or to order direct call 1-800-527-5273, Ext. 217.
K HC
Hillary Health Care
400 Union Bower Court
Suite 410
Irving. Texas 75061
1-800-527-5273 Ext. 222
FAX: 1-800-356-7169
The Hillary Health Care Line is made by Sports Supports, Inc., The Choice of Physicians, Therapists, Trainers and Athletes.
Visit us at NHHCE - Booth #2356
More information? Circle 149 on reply card
THE WHITE HOUSE
WASHINGTON
December 7, 1993
DRAFT
Chief Executive Officer
Hillary Health Care
400 Union Bower Court
Suite 410
Irving, TX 75061
VIA FACSIMILE
RE: Unauthorized Use of the First Lady's Name and Image for
Commercial Advertising
Dear Sir or Madam:
The attached advertisement was sent to our office in a complaint
about the unauthorized use of the First Lady's name and image to
promote a commercial product or service.
This advertisement violates a long-standing White House policy
against use of the President or First Lady's name to suggest an
endorsement or approval of a product or service, regardless of
its merits. Your advertising creates the false and misleading
impression that the First Lady endorses your health care
products. Moreover, the advertising erroneously suggests that
she may have a financial interest in your line of products.
Given the First Lady's role in promoting the Presidential
initiative on health care reform, this inaccurate advertising and
promotion is especially significant.
Enclosed for your information is a copy of the White House policy
as well as guidelines developed by the Council of Better Business
Bureaus.
We therefore demand that you immediately cease and desist
engaging in this false and misleading advertising. Thank you for
your prompt attention to this matter.
Sincerely,
Main Krisla
Marvin Krislov
Special Counsel to the President
THE WHITE HOUSE
WASHINGTON
December 7, 1993
Dan Cerundolo, President
DRAFT
MED
396 Libbey Parkway
Weymouth, MA 02189
RE: Unauthorized Use of the First Lady's Name and Image for
Commercial Advertising
Dear Mr. Cerundolo:
This letter acknowledges your facsimile to the First Lady dated
November 22, 1993, containing an advertisement for "Hillary
Health Care Line." We appreciate receiving this information.
Please rest assured that the First Lady does not have any
financial interest in or connection with these particular
products. Additionally, the Office of Counsel to the President
has notified the advertisers that they appear to be in violation
of long-standing White House policy prohibiting use of the
President or First Lady's name to imply endorsement or approval
of a particular commercial product or service.
Thank you very much for your interest.
Sincerely,
Man Kuolor
Marvin Krislov
Special Counsel to the President
11-22-93 11:29
MEDICAL EQUIP
628 P01
MED
Medical Equipment & Devices, Inc.
Stary
396 Libbey Parkway
Weymouth, Massachusetts 02189
(617)337-3070 Massachusetts
(800) 448-1030 Other New England
FAX TRANSMITTAL COVERSHEET
TO:
OFFICE OF MS. HILLARY CUNTON
FROM:
DAN CERUNDOLD, PRESIDENT, M.E.D.
DATE:
11.22.93
TOTAL PAGES INCLUDING THIS PAGE:
2
OUR FAX NUMBER: (617) 337-9709
-
PLEASE NOTIFY
DAN
IF THERE ARE ANY TRANSMISSION
PROBLEMS
OUR OFFICE NUMBER IS (617) 337-3070
ATTACHED IS A FULL PAGE AD THAT APPEARED in A
MEDICAL JOURNAL. I WAS SURPRISED TO SEE THAT
MRS. CLINTON HAS THREN A VESTED INTEREST IN A
MEDICAL SUPPLY COMPANY.
I BELIEVE AN EXPLANATION IS IN ORDER.
Marrin
pls address
ASAP
22-93 11:29
MEDICAL EQUIP
628 P02
Knee Supports
II 11
H-12
H-10
H-13
H-14
Elbow & Wrist Supports
H-16
H-19
H-20
II-15
Ankle, Thigh & Back Supports
II-21
H-17
H-18
H-22 &
H-23
Keep Your Customer's
Health Care Cost Down With The
New Hillary Health Care Line
Our new line of the 14 most frequently prescribed rubber and elastic
support products offers American materials and quality workmanship at affordable prices.
To learn more about Hillary Health Care Products, or to order direct call 1-800-527-5273, Ext. 217.
HC HC
Hillary Health Care
400 Union Bower Court
Suite 410
Irving. Texas 75061
1-800-527-5273 Ext. 222
FAX: 1-800-356-7169
The Hillary Health Care Line is made by Sports Supports, Inc., The Choice of Physicians, Therapists, Trainers and Athletes.
Visit us at NHHCE - Booth #2356
file: legal pinims Evil -
For your
file.
THE WHITE HOUSE
H
WASHINGTON
September 29, 1993
MEMORANDUM FOR MAGGIE WILLIAMS
CHIEF OF STAFF
OFFICE OF THE FIRST LADY
FROM:
Counsel's Frank Sobol Office Arank
SUBJECT: Small victories
I wanted to share the attached with you; maybe our message is
getting out.
Whenever I do an "unauthorized use" letter for advertisements in
the newspaper, I copy the letter to the newspaper as well as to
the miscreant.
I've dealt with the Post on four previous occasions without a
response. The attached is a pleasant change of practice!
cc: Bill Kennedy
Cheryl Mills
Steve Neuwirth
The Washington Post
1150'15" STREET NW
WASHINGTON DC 20071
(202) 334-6000
MARY ANN WERNER
ASSISTANT COUNSEL
(202) 334-6575
September 27, 1993
Francis Thomas Sobol, Esq.
Special Counsel to the President
Office of Counsel to the President
The White House
Washington, D.C. 20006
Re: Advertisement by Iomega Corporation
Dear Mr. Sobol:
This is to acknowledge receipt of your letter of September 22,
1993. By the time we received your letter, we had taken steps to
have the advertisement changed. A copy of the new ad, which ran in
today's Post, is enclosed.
Sincerely,
MaryannWerner Mary Ann Werner
Presenting the most
talked-about cut in
Washington since THE PRESIDENT'S
trim on the tarmac.
All Bernoulli® products up to
50% OFF
Let's cut to
That means you can take advantage
the chase:
of the unmatched security, rugged-
Iomega
ness-and now cost-effcctiveness-of
has just
Bernoulli drives
BERNOULLI
-
trimmed
that can be used
the price of Bernoulli® drives, some by
with PCs, Macs
as much as 50 percent.
and workstations.
It's a new look at Iomega. And it's
So call Iomega
permanent.
at 1-800-937-5192 for full details.
Product
Old SRP
New SRP
Or sce a CSA reseller listed below
WASHNGTON BUSINESS/September 27. 1993
150MB Insider Drive and Disk
$1099
$599
for specific government pricing.
150MB Transportable Drive and Disk
$1225
$699
90MB Insider Drive and Disk
$ 799
$499
And sce why Bernoulli is a cut-above
90MB Transportable Drive and Disk
$ 949
$599
the rest.
Single 150MB Disk (in 5-Pack)
$ 159
$109
Single 105MB Disk
$ 169
$ 99
Single 90MB Disk (in 5-Pack)
$ N/A
$ 99
Single 65MB Disk
$ 129
$ 59
iOMEGA®
Single 35MB Disk
$ 79
$ 39
lomega Authorized GSA Resellers: GTSI. Chantelly, VA (703) 631-3333: Falcon MicroSystems. Landover, MD (301) 41-0100
Bohdan Assoc. Gardersburg MD (301) 258 2965: Compucom McLean, (703) 761 2340: 800 Software, Rockwille MD (800) 868-4486:
Advanced Computer Concepts. Artington. VA 1703. 5254200 Comp USA. McLean, VA 703. 2357.
WASH wed. 9/247
Presenting two
of Washington's most
fashionable cuts.
All Bernoull'
products up to
HRC
50%
Leis cut to
That means you can take advantage
the chase:
of the unmatched security. nigged-
lonega
ness-and now cost-effectiveness-of
has just
Bernoulli drives
trimmed
that can be used
the price of Bernoulli® drives. some by
with PCs. Macs
150
R
us much as 50 percent.
and workstations.
It's a new look at lomega. And it's
So call lomega
permanent.
at 1-800-937-5192 for full details.
Product
ou SRP
Hrw SRP
Or see a CSA reseller listed below
150MB Insider Drive and Disk
$1099
$599
for specific government pricing.
150MB Transportable Drive and Disk
$1225
$699
90MB Insider Drive and Disk
$ 799
$499
And see why Bernoulli is a cut above
90MB Transportable Drive and Disk
$ 949
$599
the rest.
Single 150MB Disk (in 5-Pack)
$ 159
$109
Single 105MB Drsk
$ 169
$ 99
Single 90MB Disk (in 5-Pack)
s N/A
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file: legal openione
9/28/93
Joanne--Here is some language for your letter.
cc: E. Lieberman
Trank
You asked about the possibility of using Mrs. Clinton's comments
in advertising your product. While this is certainly a creative
idea, it is not possible because of the White House's long-
standing policy of avoiding all commercial involvements for the
President and the First Lady.
This policy prohibits the use of the images, words, or activities
of the President or the First Lady in commercial enterprises.
Specifically, use of the First Lady's words, name, image, or
activities will not be permitted by the White House where such
use states or implies her endorsement or other linkage between
her and a commercial product or service, regardless of its
merits.
I have enclosed with this letter a copy of this policy and an
historical summary of the policy publicized by the Council of
Better Business Bureaus for at least the last two decades.
Thanks you, etc., etc.
THE WHITE HOUSE
WASHINGTON
September 24, 1993
TO:
Frank Sobel, Office of the Counsel
to the President
MR
FROM: Joanne Manning Anderson, Office of
the First Lady, Room 18
Attached is a letter received by the
First Lady which accompanied a gift and
requests an endorsement. If you could send I
me a copy of the language appropriate
for turning down the request for endorsement
I'll combine it with a thank-you and send it
all up to the gift unit and thelm out.
THEN
Thank you. If you have questions,
jukst call me at x2941.
Mc. Plhenny Company
ESTABLISHED 1868
Avery Island, Louisiana 70513/ Telephone 318-365-8173
MANUFACTURERS OF
September 15, 1993
TABASCO
BRAND PRODUCTS
Hilary Clinton
Office of the First Lady
O.E.O.B.
Room 100
Washington, D.C. 20500
Dear Mrs. Clinton:
On behalf of the McIlhenny family, I would first like to thank you for the loyalty
you have shown our product, TABASCO® brand pepper sauce, over the years.
Please accept this TABASCO® gift box as a symbol of our appreciation.
Secondly, I'd like to ask if you would be willing to share your thoughts about our
product in some advertising we are considering. All we would need of your time
would be a quote (via fax) about your favorite use of TABASCO® sauce and of
course, your permission to air/publish this quote. In return, we would like to
donate $1,000 in your name to your favorite charity and send you a case of
TABASCO sauce with our compliments.
We would be most honored if you were able to participate in this endeavor. It
would certainly put the finishing touch on our 125th Anniversary celebration.
Mrs. Clinton, thank you for your time and consideration. We will be following up
soon with the details.
I hope you enjoy the enclosed gift. And if you're ever in the area, I'd love for you
and your family to be our guest on Avery Island.
Best Personal Regards,
NF
Paul C.P. McIlhenny
Vice President & Secretary
THE WHITE HOUSE
WASHINGTON
MEMORANDUM FOR WHITE HOUSE AND EXECUTIVE BRANCH STAFF
FROM:
Francis Thomas Sobol
Special Counsel To The President
SUBJECT: Policy Guidance on Non-White House Uses of the President's and First
Lady's Likeness, Words, or Activities as well as Images of the White
House and the Presidential Seal
Background
The President receives many requests from individuals, businesses, educational institutions, and
others to use his name, likeness (pictures or video tape), activities, or words to promote a variety
of endeavors. Businesses, individuals, and communities often propose to use pictures or references
to the President's visits or words to promote their products, services, or potential. Various
companies desire to use a likeness of the President, the First Family, the White House or the
Presidential Seal to capture the attention of the public for their advertising and in the process
create a linkage (intentionally or otherwise) between their products or services and the President.
White House Policy Against Commercial Entanglements for the President
The White House's long-standing policy is to refuse permission to use the name, likeness, words,
or activities of the President, his family, or the White House itself, in advertising or commercial
promotions in any way that suggests a connection between the President, his family, or the White
House, and the advertising or promotion, notwithstanding the merits or reasons that accompany
the request. The Vice President also subscribes to this policy and its implementing procedures.
Exceptions to the Policy
The reproduction of the likeness, words, or activities of the President, his family, the White House,
or the Presidential Seal in educational materials or presentations may be allowed by the White
House on a case by case basis. The test for approval is whether the use avoids creating an
impression of a Presidential endorsement or approval of a commercial product, service, or
enterprise. In addition, permission may be granted to use the President's likeness or that of the
White House in fund raising activities conducted under Government auspices or involving a
worthwhile charitable or philanthropic endeavor after a case by case review of the merits of the
request.
Procedure for Policy Enforcement
Prior written approval must be obtained from the Counsel to the President for all non-White House
uses of the likeness, name, words, or activities of the President, his family, or the White House
itself. The same policy applies to proposed uses of the Presidential Seal; however, uses of the Seal
are also governed by Federal law as codified at 18 U.S.C. $ 713.
Violations of these policies will lead to appropriate legal action by the Office of the Counsel to the
President.
All requests should be in writing and sent to the Office of the Counsel to the President, the White
House, Washington, DC 20500.
April 13, 1993
THE WHITE HOUSE
WASHINGTON
Historical summary of White House policy concerning the use of the
President's name or likeness based on the Council of Better Business
Bureaus' "Do's and Don'ts in Advertising Copy," General Section 2,
November, 1984.
USE OF THE NAME OR LIKENESS
OF THE PRESIDENT OF THE UNITED STATES
Use of the President's Name
This procedure must also be followed in connection with
or Likeness
similar advertisements proposing to make use of the
236
President Reagan is adhering to a long-standing poli-
name or likeness of the First Lady. (See also 2-394 and
cy of refusing permission to use the name or likeness of
16-415.)
the President of the United States, or of the First Lady,
For additional guidance, contact the Office of the
in advertising or commercial promotion in any way that
Counsel to the President, the White House, Washing.
suggests a connection between the President or First
ton, D.C. 20500; telephone (202) 456-1414.
Lady and such advertising or promotion, notwithstand-
ing the merits or reasons that accompany the request.
Use of the Presidential Seal
The reproduction of the President's or First Lady's
It is not permissible to use the Seal of the President of 236a
name or likeness for sale as such, or inclusion in an edu-
the United States in advertising copy. The Presidential
cational game, book, collection of portraits and/or
Seal may be used only as authorized by Federal statute
biographies shall not be considered advertising or pro-
or by the Counsel to the President. 18 U.S.C. 1 713 and
motion if there is no indication or suggestion of endorse-
Executive Order No. 11649 (1972).
ment or approval by the President or First Lady of a
commercial product, service or enterprise.
Use of the Vice President's Name
The Counsel to the President has advised the Council
or Likeness
of Better Business Bureaus, Inc. (CBBB) that exceptions
Counsel to Vice President Bush has informed the 236b
to this rule, which has been adhered to by all Presidents,
Council of Better Business Bureaus that the Vice Presi-
can be granted only after a request in writing has been
dent and his family would ask that their names and
submitted to and approved by the Counsel to the Pres-
likenesses not be used for advertising commercial enter.
ident
prises. The Vice President has adopted exactly the same
The policy applies with equal force to the use of the
policy on use of his or his family name or likeness as
name or likeness of the President, or of the First Lady.
maintained by the President.
for any promotion or similar publicity purposes. The on-
ly instances where permission has been granted have
Office of the Counsel
been in connection with fund-raising campaigns spon-
to the President
sored by the Federal Government, or conducted under
Following is a statement on references to the White
government auspices, such as those of the American Na-
House in advertising provided by the Office of the Coun-
tional Red Cross. Even to such organizations, no overall
sel to the President November 1984.
permission is granted. Each individual case must be
brought to the attention of the White House for ap.
REFERENCES TO THE WHITE HOUSE
proval and such exceptional cases could be considered
IN ADVERTISING
only on their individual merits.
Exception may also be made with respect to adver-
Neither the name nor the photograph or likeness of
tisements promoting books or articles about the Presi-
the White House should be used in advertising in any
dent authored by him or radio-TV programs featuring
way that would suggest an endorsement or approval. If
him, but only if such advertisements are submitted to
asked, the Counsel to the President would decline to
the Counsel to the President for approval in advance.
give authorization for such use.
For additional guidance, contact the Office of the
Counsel to the President, the White House, Washing.
ton, D.C. 20500; telephone (202) 456-1414.
November
1984
Do's and Don'ts in Advertising Copy
Copyright 1984, Council of Better Business Bureaus, Inc.
(Most recent update: Feb/Mar-1993
Ever-
THE WHITE HOUSE
FYI
WASHINGTON
F.
September 22, 1993
Mr. Fred Wenninger
Chief Executive Officer
Iomega Corporation
1821 W. 4000 S.
Roy, Utah 84067-3130
Facsimile: 801-778-3190
RE: Unauthorized Use of the First Lady's Picture for Commercial
Advertising
Dear Mr. Wenninger:
The attached advertisement for Iomega Corporation was sent to the
Counsel to the President in a complaint about the use of the
First Lady's picture to promote your company's products.
Bernard W. Nussbaum, Counsel to the President, asked me to review
with you the White House's long-standing policy that prohibits
the use of the image, words, or activities of the First Lady in
commercial advertising. Specifically, the First Lady's name,
image, or words are not permitted to be used to state or imply
her endorsement or other linkage between her and a commercial
product or service, regardless of its merits.
I have enclosed with this letter a summary of the policy for your
information and a summary of the Council of Better Business
Bureaus' "Do's and Don'ts in Advertising Copy," which has
provided similar advice to advertising copy writers for more than
a decade.
The purpose of this letter is to request that Iomega Corporation
cease and desist all unauthorized uses of the First Lady's
picture, name, or words in the advertising of its products. I
expect that your organization will honor this policy without
requiring the White House to take further action. However, if it
becomes necessary, the Office of the Counsel to the President
will seek to enforce the policy through all appropriate means.
-2-
Many times in cases such as this, the unauthorized use stems from
a general lack of knowledge of White House policy in this area.
I assume this was just an honest mistake by Iomega Corporation in
its attempt to get its message out in a creative way.
Nonetheless, I hope you share the concern of all Administrations
that the President and the First Family be kept as far removed
from commercial entanglements as is humanly possible.
I appreciate your help in this matter.
Sincerely,
Francis Hema Shal
Francis Thomas Sobol
Special Counsel to the President
Office of the Counsel to the President
cc: Jane Jensten, Counsel: The Washington Post
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THE WHITE HOUSE
WASHINGTON
Historical summary of White House policy concerning the use of the
President's name or likeness based on the Council of Better Business
Bureaus' "Do's and Don'ts in Advertising Copy," General Section 2,
November, 1984.
USE OF THE NAME OR LIKENESS
OF THE PRESIDENT OF THE UNITED STATES
Use of the President's Name
This procedure must also be followed in connection with
or Likeness
similar advertisements proposing to make use of the
236
President Reagan is adhering to a long-standing poli-
name or likeness of the First Lady. (See also 2-394 and
cy of refusing permission to use the name or likeness of
16-415.)
the President of the United States, or of the First Lady,
For additional guidance, contact the Office of the
in advertising or commercial promotion in any way that
Counsel to the President, the White House, Washing.
suggests a connection between the President or First
ton, D.C. 20500; telephone (202) 456-1414.
Lady and such advertising or promotion, notwithstand.
ing the merits or reasons that accompany the request.
Use of the Presidential Seal
The reproduction of the President's or First Lady's
It is not permissible to use the Seal of the President of 236a
name or likeness for sale as such, or inclusion in an edu-
the United States in advertising copy. The Presidential
cational game, book, collection of portraits and/or
Seal may be used only as authorized by Federal statute
biographies shall not be considered advertising or pro-
or by the Counsel to the President. 18 U.S.C. 713 and
motion if there is no indication or suggestion of endorse-
Executive Order No. 11649 (1972).
ment or approval by the President or First Lady of a
commercial product, service or enterprise.
Use of the Vice President's Name
The Counsel to the President has advised the Council
or Likeness
of Better Business Bureaus, Inc. (CBBB) that exceptions
Counsel 10 Vice President Bush has informed the 236b
to this rule, which has been adhered to by all Presidents,
Council of Better Business Bureaus that the Vice Presi-
can be granted only after a request in writing has been
dent and his family would ask that their names and
submitted to and approved by the Counsel to the Pres-
likenesses not be used for advertising commercial enter-
ident
prises. The Vice President has adopted exactly the same
The policy applies with equal force to the use of the
policy on use of his or his family name or likeness as
name or likeness of the President, or of the First Lady,
maintained by the President
for any promotion or similar publicity purposes. The on-
ly instances where permission has been granted have
Office of the Counsel
been in connection with fund-raising campaigns spon-
to the President
sored by the Federal Government, or conducted under
Following is a statement on references to the White
government auspices, such as those of the American Na.
House in advertising provided by the Office of the Coun-
tional Red Cross. Even to such organizations, no overall
sel to the President November 1984.
permission is granted. Each individual case must be
brought to the attention of the White House for ap-
REFERENCES TO THE WHITE HOUSE
proval and such exceptional cases could be considered
IN ADVERTISING
only on their individual merits.
Exception may also be made with respect to adver-
Neither the name nor the photograph or likeness of
tisements promoting books or articles about the Presi-
the White House should be used in advertising in any
dent authored by him or radio-TV programs featuring
way that would suggest an endorsement or approval. If
him, but only if such advertisements are submitted to
asked, the Counsel to the President would decline to
the Counsel to the President for approval in advance.
give authorization for such use.
For additional guidance, contact the Office of the
Counsel to the President, the White House, Washing.
ton, D.C. 20500; telephone (202) 456-1414.
November
1984
Do's and Don't in Advertising Copy
Copyright 1984, Council of Better Business Bureaue, Inc.
(Most recent update: Feb/Mar-1993
THE WHITE HOUSE
WASHINGTON
MEMORANDUM FOR WHITE HOUSE AND EXECUTIVE BRANCH STAFF
FROM:
Francis Thomas Sobol
Special Counsel To The President
SUBJECT: Policy Guidance on Non-White House Uses of the President's and First
Lady's Likeness, Words, or Activities as well as Images of the White
House and the Presidential Seal
Background
The President receives many requests from individuals, businesses, educational institutions, and
others to use his name, likeness (pictures or video tape), activities, or words to promote a variety
of endeavors. Businesses, individuals, and communities often propose to use pictures or references
to the President's visits or words to promote their products, services, or potential. Various
companies desire to use a likeness of the President, the First Family, the White House or the
Presidential Seal to capture the attention of the public for their advertising and in the process
create a linkage (intentionally or otherwise) between their products or services and the President.
White House Policy Against Commercial Entanglements for the President
The White House's long-standing policy is to refuse permission to use the name, likeness, words,
or activities of the President, his family, or the White House itself, in advertising or commercial
promotions in any way that suggests a connection between the President, his family, or the White
House, and the advertising or promotion, notwithstanding the merits or reasons that accompany
the request. The Vice President also subscribes to this policy and its implementing procedures.
Exceptions to the Policy
The reproduction of the likeness, words, or activities of the President, his family, the White House,
or the Presidential Seal in educational materials or presentations may be allowed by the White
House on a case by case basis. The test for approval is whether the use avoids creating an
impression of a Presidential endorsement or approval of a commercial product, service, or
enterprise. In addition, permission may be granted to use the President's likeness or that of the
White House in fund raising activities conducted under Government auspices or involving a
worthwhile charitable or philanthropic endeavor after a case by case review of the merits of the
request.
Procedure for Policy Enforcement
Prior written approval must be obtained from the Counsel to the President for all non-White House
uses of the likeness, name, words, or activities of the President, his family, or the White House
itself. The same policy applies to proposed uses of the Presidential Seal; however, uses of the Seal
are also governed by Federal law as codified at 18 U.S.C. 4 713.
Violations of these policies will lead to appropriate legal action by the Office of the Counsel to the
President.
All requests should be in writing and sent to the Office of the Counsel to the President, the White
House, Washington, DC 20500.
April 13, 1993
THE WHITE HOUSE
fill
WASHINGTON
legal
September 20, 1993
-
MEMORANDUM FOR JANET SHIMBERG
OFFICE OF THE FIRST LADY'S CORRESPONDENCE
FROM:
CHERYL MILLS 5m
ASSOCIATE COUNSEL TO THE PRESIDENT
SUBJECT:
Proposed Hillary Rodham Pin by Open Communications
This memorandum responds to your memorandum of September 10,
1993. In your memorandum, you requested Counsel's recommendation
as to whether the White House should permit the creation of a
Hillary Rodham Clinton pin as a fundraiser for Open
Communications' youth programs.
We have received a number of requests for guidance on matters
such as these. As a legal matter, the First Lady is permitted to
lend her name or likeness to any cause, organization or event.
However, as a policy matter, we are opposed to the use of the
First Lady's name and likeness in this way, without regard to the
worthiness of the cause.
I have attached a memorandum from Frank Sobol in our office that
outlines some of the practical reasons behind our policy advice.
I hope it will be helpful in illuminating some of the issues we
seek to avoid by adhering to this policy.
Please contact me if I can be of further assistance.
CC: Maggie Williams
Evelyn Lieberman
Capricia Marshall
THE WHITE HOUSE
WASHINGTON
September 15, 1993
MEMORANDUM FOR CHERYL D. MILLS
ASSOCIATE COUNSEL TO THE PRESIDENT
FROM:
Frank Sobol
Counsel's Office
JK
SUBJECT: HRC Pin for Commercial Sale
The White House policy has been to avoid all commercial ventures,
regardless of merit, for the First Family.
This general policy has been guided by at least two concerns: (1)
the administrative burden caused by trying to satisfy all the
requests for First Family support of worthy projects along with
the PR problems caused by rejected requests and (2) the potential
that the endorsed activity could subsequently get into things
that embarrass the First Family or the Administration.
An example of #1: The Childwatch Foundation used a complimentary
letter from Vice President Bush in one of its fund raising
campaigns. Then the National Safe Kids Campaign protested this
"endorsement" to the White House. Childwatch was told to stop
because it did not have prior written approval for use of the
President Bush's name. The reason for the stop order isn't
germane here. More importantly , this example demonstrates one
of the pitfalls of getting involved in fund raising--other
charities will expect the same consideration and will be prepared
to take issue with the WH when it appears to favor someone else.
This almost forces us to agree to help all bona fide requests
because it is almost impossible to differentiate one charity from
another.
An example of #2: Barbara Bush was the honorary chair of the
National Alliance to End Homelessness. She was asked to endorse
an Alliance book that would use the profits for the homeless.
Counsel's Office recommended that she not agree to endorse the
book because it was possible the Alliance and the Administration
might have different policy objectives in the future and this
could cause the WH problems.
With regard to current proposal, the HRC endorsement and pin
could wind up in the same dilemma--the marketing group could get
into projects or activities that conflict with HRC's and the WH's
views. Yet they would have her endorsement and her "product."
In addition, once the precedent is established that the First
Family will become a fund raiser for charities, we'll have to
establish rules and procedures for treating all requests equally.
More approvals will be expected or there will be hell to pay.
So on the basis of prior WH policy on such matters, I do not
recommend that HRC get involved in this activity. Its potential
for helping kids is speculative at best; even long established
charities have a hard time getting a large percentage of their
donations to the needy. Its potential for administrative and
public relations problems for the First Family are sizeable.
Change of Topics
The question of First Family charitable support comes up
frequently and gets treated on a case-by-case basis in light of
my tight reading of existing policy. It might be worth the time
for you and HRC staff to sit down and re-consider the policy.
Does the First Family want to use its position to support
worthwhile causes? If it does, what range of activities might be
administratively manageable and "fair" in a public relations
sense?
Its possible that such a review will merely confirm the value of
the current policy. But at least if the new Administration
discusses it, everyone may feel more comfortable with its
implementation.
If you have any other perspectives you'd like me to explore, let
me know.
THE WHITE HOUSE
WASHINGTON
September 10, 1993
TO:
CHERYL MILLS
FROM:
JANET SHIMBERG ss
OFFICE OF FIRST LADY'S CORRESPONDENCE
Evelyn Leiberman asked that we forward this to you for your
recommendation. Please let me know if you think we can do
anything to assist them. If you have any questions you can
contact me at extension 2941. Thank you very much.
08/20/1993 10:47 77777SHELLEY H ERVIN
714 285 9779
P.02
>Open< Communications
August 5, 1993
wants this to
take place
First Lady
Hillary Rodham Clinton
around holiday
The White House
1600 Pennsylvania Avenue
seasion
Washington, D.C. 20500
Dear Hillary:
After reading the May 25th Los Angeles Times Magazine cover story -
"Hillary on the Hot Seat" - I came up with an idea which promises to
rekindle the spirit of American volunteerism and financially strengthen our
youth programs. It's all about using your golden angel's wings pin as a
symbol for protecting our nation's promise - it's youth. A Los Angeles based
accessory designer/manufacturer - Steel Threads - and I would like to
reproduce your pin, market it and donate all of the profits to the future of our
nation - it's children.
I've spoken to a program consultant for the Points of Light Foundation here
in Orange County, Wendy Lecot, and she thinks such a project has
tremendous potential. Some of the marketing strategies we've discussed
include:
Enclose with the pin a printed message from the First Lady and other
well-known children's advocates/protectors who wear the pin;
Promote the pin as "inspired by a pin worn by Hillary Rodham Clinton;"
Target the American business community, asking for their commitment
to protect, nurture and provide hope to the next generation work force;
Tie-in an uplifting social message such as "Protect America's Kids."
If you would be willing to lend your name and support to such an effort, please
send your written approval, along with a photo of the pin and any other
information you think would be important to the success of this project.
3187 Redhill Avenue, Suite 210
Costa Mesa, CA 92626
714.285.9635/FAX 714 285 9779
08/20/1993 10:48 77777SHELLEY H ERVIN
714 285 9779
P.03
First Lady
Hillary Rodham Clinton
August 5, 1993
Pg. 2
The marketing and advertising would be done by my company, Open
Communications, which specializes in socially responsible marketing and
advertising strategies. (See enclosed articles.) If successful, the pin would be
the first in a line of socially conscious jewelry.
My partner and I look forward to hearing from you soon, and continue to be two
of the millions of American women who gain inspiration and strength every day
from your shining example of pure motives in action.
Sincerely,
8th
Shelley H. Ervin
Partner
encls.