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OUTREACH
TALKING POINTS
FUNDING
PRESIDENTIAL COMMISSION
PUBLIC OUTREACH
POST-CONFERENCE IMPLEMENTATION
UNITED NATIONS FOURTH WORLD CONFERENCE ON WOMEN
Outreach
/
Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a tabbed divider. Given our
digitization capabilities, we are sometimes unable to adequately
scan such dividers. The title from the original document is
indicated below.
Talking Points
Divider Title:
us Platform
THE FOURTH UN WORLD CONFERENCE ON WOMEN
AND NGO FORUM '95
The Fourth World Conference on Women comes ten years after the
close of the UN's Decade for Women, a decade dedicated to
advancing the status of women under the broad goals of
equality, development and peace. Following International
Women's Year and and mid-decade world conferences in Mexico
City and Copenhagen, the decade closed at a third conference
with the adoption of the Nairobi Forward-Looking Strategies,
a plan of action for the years 1985 to 2000 that was designed
to achieve the goals.
In calling for a Fourth World Conference in Beijing in 1995,
the General Assembly recognized that "the pace of
implementation of the Forward-Looking Strategies must be
improved in the crucial last decade of the 20th century."
As with the first three conferences, the UN Commission on the
Status of Women is the preparatory body for the Beijing
conference. At its 1993 annual session it adopted five goals
for the Beijing conference:
to share power equally;
to ensure full access to the means of development;
to overcome poverty;
to promote peace and defend women's human rights;
to inspire a new generation of women and men working
together for equality.
The conference and its goals fit within a continuum of world
conferences being held in the 1990s that have steadily been
advancing an equitable social and economic agenda for all
peoples of the world. It is an agenda that many American
non-governmental organizations, among them those that make up
the contemporary women's rights movement, have worked for and
espouse.
The main business of the official government conference at
Beijing, in contrast with the NGO Forum, is to adopt a
Platform of Action to accelerate implementation of the Forward
Looking Strategies based on assessment of what has been
accomplished and what obstacles to women's progress must be
overcome. The CSW has committed itself to produce a "how to"
document that is a short, concise handbook for action.
--- The importance of education and training, especially
universal primary education of the girl-child, is gaining in
acceptance around the world. After 30 years of development
experience, here is a place where idealistic rhetoric and good
will are now joined by concrete evidence: women make the
difference. Educating the girl-child is the most transforming
investment a country can make -- whether the issue is child
survival or child rearing, the size of a family's or nation's
population, sustainable development and the environment, in
short the whole socioeconomic development process. The US
wants to come out of Beijing with a world commitment to
primary education for girls and a commitment to invest in
education and training for women and girls.
-- It is without question that for the past 150 years the
advancement of the status of women in the United States has
been brought about by women themselves, usually acting
through non-governmental organizations. Society and
government have only responded to this pressure coming from
the grassroots. This being demonstrably the case for such a
long period here, the United States is in a secure position to
advocate the recognition of the importance of NGOs and the
commitment to ensure their participation in social and
economic development.
-- Women work in all societies and, in fact, they do the
bulk of the world's work. They do not get paid as much as men
and often do not get paid at all, much of their work going
unvalued, unpaid and uncounted, and without benefits. Where
women are concerned the economic transitions that all
countries are undergoing are often affecting them negatively
and disproportionately SO. Women face increasing
marginalization in the work force, and sometimes are forced
off the margins and out of the paid workforce entirely. This
situation cross-cuts the developing and developed world,
emerging democratic market economies and our own. We want to
make sure the conference and the platform of action recognize
this situation, deal with the need to redefine work, and
outline actions to improve the situation, and commit to them.
NGO Forums
These UN conferences represent 20 years of bringing women
together, women from all circumstances, religions, ethnic
groups, nations and from all levels of their own societies.
The real impact of these events must be read between the
lines. The conferences, reports, resolutions, preparatory
meetings, and consultations have served as both markers and
springboards for the real work of this period -- the work
women have been doing at the local and national levels when
the conference halls are empty.
Preparations
We have held several informal briefings of NGOs here at the
State Department; from time to time we have met with
individual or groups of NGOs at their or our request; we have
attended meetings and conferences organized by NGOs at local,
regional and national levels; and have now held the first two
of ten regional meetings sponsored jointly by State and Labor
We especially need the involvement of NGOs in the preparation
of two critical documents, the national report on the status
of women in the USA and the US input into the Platform for
Action -- both the Beijing Platform, and the ECE regional
platform that is expected to be adopted at the regional
preparatory meeting in Vienna in October.
National Report
Governments are requested to submit their reports to the
Secretary-General on the status of women, concentrating on
advancements since 1985 and identifying obstacles to
progress. The reports are requested six months before their
regional preparatory conference, which in our case is in
Vienna in October. We expect to distribute our report for
intergovernmental clearance and NGO comment by late May or
early June and to the UN and Congress in July.
However, we think of this report as a preliminary document
that will meet our requirement to the UN and serve as the
basis for a more comprehenisve, less statistical and more
informational and analytical report on the progress, setbacks
and new problems and concerns American women have experienced
over the past ten years. We hope funding and staffing will be
forthcoming to ensure a well-written and designed report that
will focus more extensively on NGO activity. We do not have
the resources -- of staff, time, and money -- to do it here as
we currently exist. It would require additional staff or a
contract arrangement.
Draft Platform
The CSW and the Conference Secretriat are the drafting bodies
for the Platform, with input from the working sessions of the
CSW where, meeting as a committee of the whole, all UN member
nations may participate. The US regional meetings sponsored
by State and DOL are intended to provide us with a means of
involving American women in the process -- identifying their
issues of concern and their recommendations for action to be
included in the platform. However, this is just one means.
We have been receiving similar input from other meetings we
attend, and from NGOs and individuals who simply have sent
contributions in through the mail or fax, or have handed their
papers to us in person, as many did at the CSW session in
March. We are now exploring ways to establish expert working
groups to consult on the areas identified in the critical
areas of concern and to perhaps add other areas.
If tradition is any indicator, the NGO Forum '95 will be a
good place to see the results of the past 20 years. From the
fractious, divided, accusatory beginning at Mexico City in
1975, to the growing sense of partnership and painful
confrontation mitigated by compromise that characterized the
Nairobi Forum the forums have been a mirror and microcosm of
the international women's movement.
Called the world's largest consciousness-raising sessions, the
forums are an international bazaar of workshops, cultural
events and displays, and speak outs. They provide a place for
information exchange, networking, confrontation and debate,
and the development of new organizations and leadership.
These are volatile and dynamic occasions, but for all the
emotional stimulation, that is nothing compared to the
intellectual stimulation, as any American woman who has been
there will attest, This is where the cutting edge of
feminism, and social, political and economic awareness come
together.
In the course of the past 20 years, as women have been
organizing and uniting over the problems that victimize them
and keep their condition oppressed and their status inferior,
this very process of UN conferences and forums has had a
profound effect on them.. They have been moving increasingly
from a passive to active role, and Forum '95 will probably,
hopefully, be the place where the world will see women as
agents of change, claiming and displaying their role as full
citizens.
American NGOs
We want to encourage American women to participate in both the
Forum and, as observers through their accredited NGOs, in the
governmental conference. On a practical level, this will
entail providing them with the most thorough and clear
information possible concerning what they must do to get to
Beijing and what constraints they may face. We are in the
process now of obtaining instructions and clarifications from
the Conference Secretariat and from the Chinese government.
There may well be problems and obstacles and we are already
urging NGOs to alert us to difficulties they encounter in
obtaining credentials.
In a very real sense, of course, the conference has already
begun. As Boutros Boutros Ghali has said, the conference
itself is somewhat anti-climactic. The work is in the
preparations. And it is in the preparations that the role of
the NGOs is crucial. This process has already begun.
However, we want to increase and intensify it.
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Beijing he
Talking Points For US Participation in
UN Fourth World Conference on Women
US Goals for the Conference
Our message focuses on women as active participants in
meeting the challenges of today and the next century.
We approach this Conference seeking partnerships with other
countries and with American NGOs in developing a strong,
consensus UN Plan of Action.
We have held extensive meetings throughout the country to
get the input ot all Americans.
Our overall priority is to promote the advancement and
empowerment of women and to build on the commitments made
at other important UN Conferences: the 1985 Women's
Conference in Nairobi, the 1992 Environment and Development
Conference in Rio, the 1993 Vienna Human Rights Conference,
the 1994 Cairo Population and Development Conference (ICPD)
and the 1995 Copenhagen Social Summit (WSSD).
The US will provide leadership on:
Human rights of women, including actions to end violence
against women
A lifespan approach to health and education
Efforts to balance work and family responsibilitics of
both women and men
Economic security
The importance of NGOs as partners in building
communities -- locally, nationally and internationally
The full participation of women in political and economic
decision-making
The World Conference is important to Americans because the
successes and challenges women experience are similiar all
over the world. Women everywhere want: strong families,
economic security, basic and better education and health
care, participation in decision-making, personal safety,
and legal rights. This Conference is designed to explore
and understand these challenges and to promote an action
agenda to achieve these goals.
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What Came out of New York Prencom
The final preparatory committee negotiating session or
"Prepcom" concluded its pre-conference work in New York on
April 7, 1995. The meeting was extended by three days to
allow for negotiations on all proposed sections of the
document. During the three-week session, delegates
discussed all sections of the Platform for Action,
incorporated a section on the girl-child and a Declaration
and submitted corrections to the proposed draft to the UN
Conference Secretariat.
0
The current draft of the Platform for Action contains
distinct elements that reflect a developing consensus
around the world -- a consensus that did not exist ten
years ago at the Nairobi Conference. This consensus is
that the only way to bring about equality, development and
peace is to empower women by integrating them into the
mainstream where they can work in partnership with men in
all levels and structures of society.
Background and Context
This Conference is about women and girls and not about
China.
The Conference is convening in China because it is Asia's
turn to host such a conference. When the UN decision was
made in 1992 to hold the meeting, China was the only
country in the region to offer to host it.
At the Conference and the associated NGO Forum,
approximately 45,000 people from around the world will be
openly discussing a variety of issues. Aside from the
importance to the world's women, this conference cannot
help but have reverberations within China. In fact, we are
hearing already that women in China have begun to use the
Conference as a means to form groups and establish regular
contacts with the world community.
O
U.S. participation in the Conference will ensure that
American women and men will have a voice in an
international forum on issues affecting the lives of women.
0
In a series of UN meetings on sustainable human
development, the U.S. has played a leadership role in
preparing the Conference documents, not only to promote
policies consistent with our interests, but also to ensure
agreements reached at these UN Meetings reflect U.S. goals
and democratic values.
The Conference ensures a platform to promote U.S. interests
on such important issues as democracy and human rights.
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NGOs Accreditation and Access
This Administration has actively promoted the important
role of NCOs in policy development and program
implementation. Our delegations to the recent ICPD and
WSSD included American NGOs from grassroot organizations as
well as those with international partners. We will
continue to demonstrate our commitment to NGO participation
by including NGOs on our delegation to the Women's
Conference.
0
Vice President Gore, First Lady Hillary Rodham Clinton, and
Ambassador Madeleine Albright have publicly and privately
endorsed the tull participation of NGOS in UN conterences.
0
At senior levels, we urged the UN Secretariat to follow
open and fair credentialling procedures for NGOs seeking to
attend the Conference and ensured the procedures were
strengthened through a new resolution adopted at the recent
Preparatory Committee for the Conference.
That resolution was recently approved by the General
Assembly and will allow those NGOs not included on the UN
Secretariat's original accreditation list an opportunity to
submit further information concerning their qualifications
for accreditation to the Secretariat.
The Economic and Social Council (ECOSOC) will make the
final accreditation determination at its July session based
upon revised recommendations from the UN Secretariat.
We have also encouraged the Chinese Government to meet its
obligations as the host country for the Women's Conference
by applying fair and transparent visa procedures to all who
are accredited to attend the Conference.
We and the UN have asked the Chinese Government to follow
the example of the Egyptian Government in its approach to
the ICPD, that is, to allow freedom of expression al the
conference and associated NGO forum sites. Nevertheless,
Chinese law applies throughout China, and acts of civil
disobedience or other public expressions away from those
sites, or any other actions deemed illegal by the Chinese,
could result in detentions or other responses by the
Chinese. visitors to the conference or forum should keep
that in mind.
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NGO Forum Site
On March 30, China announced that it was moving the site of
the NGO Forum associated with the World Conference from the
Worker's Stadium, because of "structural problems" there.
China proposed a new sile, aL Huairou, approximately 33
kilometers northeast of the Beijing International
Convention Center.
In mid-April, NGO Forum Convener Supatra Masdit and
Executive Director Irene Santiago visited the Huairou
site. Their report indicated serious deficiencies in the
Huairou site: lack of a Plenary meeting venue, rudimentary
telecommunications facilities, no disabled access, and
shortage of hotel rooms were cited in addition to the
logistical and transportation problems inherent in the more
distant site.
On May 10, Masdit sent a letter to UN Secretary General
Boutros-Ghali, outlining these concerns and asking that he
take a personal role in assuring the success of the NGO
Forum.
On May 22, the China Organizing Committee sent a letter to
the NGO Facilitating Committee, indicating that the choice
of the Huairou site was not subject to review or change.
As of May 25, Boutros-Ghali had not responded formally to
this request by the NGO Forum. However, in a press
statement released that day, Santiago noted that
Boutros-Ghali had been engaged for several weeks in quict
diplomacy to try to find a solution.
We are monitoring the situation and awaiting the decision
of the NGO Facilitating Committee with respect to the Forum
site.
Traditionally, there is a working relationship between NGOs
and government delegations at World Conferences. In the
past, the proximity of the NGO Forum to the official
conference site has facilitated dialogue among all
participants and strengthened the action plans adopted by
the conferences.
During a plenary session at the Preparatory Committee
meeting in New York in March, 1995, the US delegation
signalled its concern over the proposed relocation of the
NGO Forum to Huairou.
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On May 24, Ambassador Madeleine Albright, US Permanent
Representative to the United Nations said that the NGO
Forum must have appropriate facilities to meet its needs as
an integral part of the UN Fourth World Conference on Women.
Albright said the United States will continue to act
through appropriate diplomatic channels to encourage China
to meet its host country obligations, including
facilitating the participation of NGOs.
Gender
on May 15, the U.S. participated in the first meeting of
the Gender Contact Group, established to resolve questions
regarding the use of the word "gender" that arose during
the final hours of the preparatory meeting for the Fourth
World Conference on Women.
Chaired by Selma Ashipala of Namibia, the meeting was
attended by about 60 representatives of interested
nations. The Chair presented an overview of the use and
understanding of the word "gender" within the context of UN
documents and meetings.
There was widespread support for the U.S. proposal for the
group to adopt a Chairman's statement reflecting the
group's understanding of the usage of the term. Such a
statement would most probably be a separate paper of the
Conference.
Several countries, Guatemala, Benin and Argentina preferred
that the Contact Group define gender and include the
definition in a footnote to the Platform for Action.
Responding to the near consensus for the Chairman's
Statement, the Chair will develop a draft statement to be
discussed at the next meeting, currently scheduled for May
31.
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US Delegation and Preparations
o
First Lady Hillary Rodham Clinton is the delegation's
honorary chair. Although no decision has been made about
her attendance at the Conference, the First Lady's
willingness to accept this position reflects her strong
interest in and commitment to effective U.S. participation
in the Conference.
U
Ambassador Madeleine K. Albright, U.S. Permanent
Representative to the United Nations, is the head of
delegation and the Honorable Marjorie Margolles-Mezvinsky,
former member of Congress, is deputy head of delegation and
its director.
Other members of the delegation include Veronica Biggins of
Atlanta, Lynn Cutler of Washington, DC, Arthenia Joyner of
Florida, Dorothy Lamm of Colorado, and Linda Tarr-Whelan of
Washington, DC.
The White House is expected to name the full delegation by
early summer.
Overall coordination of US preparations and follow-up for
the conference is the responsibility of the US Department
of State. Under Secretary of State for Global Affairs
Timothy Wirth has established a conference secretariat to
coordinate preparations for the conference. Theresa Loar,
a Foreign Service Officer is the Director of this office.
The Global Conference Secretariat sponsors monthly public
meetings in Washington, DC to provide updates on the
Conference planning and to listen to NGO input.
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For Further Information
Global Conference Secretariat, 2201 C St., NW, Room 1318,
Department of State, Washington, DC 20520. Phone (202)
647-3129, Fax (202) 647-4787. A hotline has been
established to provide information on public meetings and
any other special events. The number is (202) 663-3070 or
TDD (202) 647-3750. Individuals with special needs are
encouraged to contact the office several weeks prior to
scheduled events 50 that reasonable accomodation can be
made.
UN Secretariat of the Fourth World Conference on Women,
Division for the Advancement of Women, DC2-1234, Two United
Nations Plaza, New York, NY 10017. Phone (212) 963-8385,
Fax (212) 963-3463. Ms. Getrude Mongella of Tanzania is
the Secretary General of the Conterence.
0
NGO Forum on Women, Beijing '95, 211 E. 43rd St., Suite
1500, New York, NY 10017. Phone (212) 922-9267 or
922-9268, Fax (212) 922-9269. Ms. Supatra Masdit is the
Convenor.
607 SEC3
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Drafted: G/CS: TLoar/KHendrix/JAMeer Is for
607 SEC3 5/23/95
Cleared:
IO:KMcGuire, Acting
USUN: VMarrero
USUN/W: EKShocas
L/UNA:EBloom
}
Is for
G/CS: MMMezvinsky
EAP/CM:RBordie
Miamine
BELDEN & RUSSONELLO
RESEARCH AND COMMUNICATIONS
MEMO
TO:
Gracia Hillman, Kathy Bonk, and others
FROM:
Nancy Belden, Kate Stewart, Rose Jamison
RE:
Preliminary assessment of what existing opinion research can contribute to
message development, Women's Conference 1995
DATE:
January 26, 1995
The objective and limitations
Our objective is to identify themes for the United States' position for the international agenda
on women. To be useful, these themes must: express Administration policy and find
acceptance and hopefully salience among American voters.
Our limitation is the lack of existing data directly related. The following points are based on
survey (ours and many others) and focus group (ours) research - but many of the key public
opinion questions related to this conference have not been addressed adequately.
Our domestic prism
Generally, the American public believes we have a way to go yet on the rights and
status of women.
1250 I STREET, N.W.
SUITE 460
WASHINGTON, D.C. 20005
202-789-2400
FAX 202-789-0022
page 2
The foreign aid prism: the rat hole problem V. providing political-moral
support
Involvements overseas are tricky for public opinion. Our research regarding foreign
aid has shown it is all too often unpopular and associated with waste -- so when we
try to transfer support for women's rights, issues, or needs in the U.S. to the
international scene, we must consider how to avoid the reluctance and negatives
associated with foreign aid and international commitments.
The public's perception that foreign aid is money "down a rat hole" contaminates
possibilities of gaining public support for programs.
We might consider the possibility of casting U.S. message for the women's
conference in terms of shared values and providing political-moral support,
avoiding aid issues.
The research review
As a way to organize our examination of existing research, we divided our inquiry into
selected topics from both the "Critical Areas of Concern" from the Regional Prep Cons and
"Considerations" from Gracia's "DRAFT".
Principal documents used were our survey and focus group research for the Pew Global
Stewardship Initiative, International Women's Health Coalition, Rockefeller Foundation,
OCD and InterAction; Women's Voices from Center for Policy Alternatives and Ms.
Foundation; Working Women Count from the U.S. Department of Labor; Times Mirror;
Gallup; UNICEF; and other sources.
BELDEN & RUSSONELLO
page 3
Public opinion reactions to selected topic areas
Poverty
In the U.S.:
not a high visibility, volunteered problem
Internationally:
alleviating suffering most compelling
but successfully dealing with poverty or causes of poverty may appear so intractable
as to be useless
Verdict: not highly useful
Economic issues; jobs
In the U.S.:
economy is top the list of concerns among the general public
we but have a way to go on equality and opportunity for women
Internationally:
improving status of women (if we interpret to mean economic status) is a middle tier,
acceptable goal
but strikes few hearts
suffers from rat hole implications
Verdict: not especially compelling
BELDEN & RUSSONELLO
page 4
Balancing work and family
In the U.S.:
recognizable issues by important audiences of working women
rings true
but potential ambivalence about working mothers
Internationally:
some target audiences may relate well to it
but probably suffers from ineffectiveness fears if involves aid
and may lack tangibility
Verdict: research is needed here.
Education
In the U.S.:
fundamentally important though not top tier always
target audiences have internalize the value of equal education
Internationally:
instantly recognizable as a good value
implies multiple benefits: increased options -- social and economic, employability,
wise childbearing and parenting, improved sanitation and health, ultimate self-
satisfaction
BELDEN & RUSSONELLO
page 5
empowering and promotes self-sufficiency
little fear of cultural-toe-stepping/seen as appropriate activity for the U.S.
perhaps boring
Verdict: an excellent theme from goodness point of view; perhaps dull
Human rights and legal rights
In the U.S.:
violence against women recognizable problem
Internationally:
since it is China, spotlight will be on human rights
public sensitive to and aware of China's population control practices
difficult area: possible sense of inability to help? cultural toe stepping?
Verdict: more research needed here.
In control: Agents of change v. victimization
In the U.S.:
some way still to go for women to be as much in control as would be good for the
country
support for women to assume more political power
equity in the workplace needs improvement, but generally on track
BELDEN & RUSSONELLO
page 6
Internationally:
power to make decisions for selves understood and lauded among liberal audiences as
key to improvement
importance of having political and economic influence recognized
easy to agree with, but too ill-defined an area for some
again, education may be better hook for some of the same ideas
Verdict: needs more research and definition to be useful hook
Health
In the U.S.:
has been high on the concern list
women (liberals?) articulate reproductive health care and comprehensive health care as
critical underpinnings for other goals -- for themselves and thus
Internationally:
it is easy to recognize the critical nature of decent, appropriate health services
suffers less from rat hole because any health care delivered is a good thing
Verdict: would find some acceptance
BELDEN & RUSSONELLO
Madeline - chain Delegation of me
Deputy Chair - 3m
Vici chans - Dole/ Carla Hill
Veranca Beggins
Public member -
3 + tende Tan-
main B.
leadership
Chena
man
Send
offices
Briging
other member
Melanne
BELDEN & RUSSONELLO
RESEARCH AND COMMUNICATIONS
Preliminary Tables
From Existing Survey Research Data
for
Developing a Message about
Women's Global Issues
January 26, 1995
1250 I STREET, N.W.
SUITE 460
WASHINGTON, D.C. 20005
202-789-2400
FAX 202-789-0022
Table 1
I'm going to read you some more statements on a different topic. Please tell me
how much you agree or disagree with each of these statements Women should
return to their traditional roles in society. (Times Mirror, July 1994, N=3800
adults)
Completely agree
12%
Mostly agree
18
} 30% agree
Mostly disagree
27
Completely disagree
40
} 67 disagree
Don't know
3
BELDEN & RUSSONELLO
Table 2a
What do you think is the most important problem facing this country today? (Times
Mirror, July 1994, N =3800 adults)
Crime/Gangs/Justice system
26%
Health care (cost/accessibility)
14
Unemployment/Lack of jobs
12
Morality/Ethics/Family values
9
Deficit/National debt/Balanced budget
5
Economy (general)
4
Dissatisfaction with government/Politics
4
Homeless
4
Poverty
3
Drugs/Alcohol
3
Education
3
Taxes
2
Inflation/Difference between wages/Costs
2
Welfare abuse
2
Too much foreign aid/Spend money at home
2
Racism
1
Environment/Pollution
1
AIDS
1
Issues related to elderly/Other social issues
*
BELDEN & RUSSONELLO
Table 2a
What do you think is the most important problem facing this country today? (Times
Mirror, July 1994, N=3800 adults)
Crime/Gangs/Justice system
26%
Health care (cost/accessibility)
14
Unemployment/Lack of jobs
12
Morality/Ethics/Family values
9
Deficit/National debt/Balanced budget
5
Economy (general)
4
Dissatisfaction with government/Politics
4
Homeless
4
Poverty
3
Drugs/Alcohol
3
Education
3
Taxes
2
Inflation/Difference between wages/Costs
2
Welfare abuse
2
Too much foreign aid/Spend money at home
2
Racism
1
Environment/Pollution
1
AIDS
1
Issues related to elderly/Other social issues
*
BELDEN & RUSSONELLO
Table 3
Using a scale of one to 10 where one means something is not a problem at all, and
10 means it is a very serious problem, please tell me how big a problem you think
each of the following is for the United States right now: (Belden & Russonello,
February 1994, = 2080 voters)
Percent rating
Mean
8, 9, or 10
Crime
8.8
82%
Gun violence
8.3
72%
Government spending
8.3
71%
Cost of health care
7.6
59%
Our education system
7.4
54%
Poverty
7.2
49%
The economy
6.9
43%
Immigration
6.6
41%
Race Relations
6.5
35%
Environmental threats
6.4
34%
Overconsumption of resources
6.4
34%
BELDEN & RUSSONELLO
Table 4
Thinking about where you would like to see the U.S. use its resources, here are
some possible goals for U.S. government assistance programs to developing
countries. Using a scale where 1 means lowest priority and 10 means top priority,
please rate these goals for U.S. government assistance overseas: the first one is
(Belden & Russonello, February 1994, N=2080 voters)
Percent rating
Mean
8, 9, or 10
Relieving human suffering brought
about by civil war and natural disasters
7.1
50%
Protecting the global environment
7.0
47%
Promoting democracy
6.9
46%
Promoting human rights
6.5
40%
Improving the status of women
6.3
38%
Helping countries slow their rate of
population growth
5.9
33%
Improving economic conditions in
developing countries
5.8
27%
Preventing civil wars and regional conflicts
5.7
29%
Giving military support to governments
friendly to us
5.5
27%
BELDEN & RUSSONELLO
Table 5 (combines Tables 2a and 2b)
Using a scale of one to 10 where one means something is not a problem at all, and
10 means it is a very serious problem, please tell me how big a problem you think
each of the following is for the United States/of these international issues is:
(Belden & Russonello, February 1994, N=2080 voters)
Percent rating
Mean
8, 9, or 10
Crime
8.8
82%
Gun violence
8.3
72
Government spending
8.3
71
Cost of health care
7.6
59
Disease/hunger in other countries
7.7
60
Our education system
7.4
54
Poverty
7.2
49
Rapid population growth
7.1
48
Spread of nuclear weapons
7.1
46
The economy
6.9
43
The threat of civil wars and
international regional conflicts
6.9
46
Threats to global environment
6.9
42
Immigration
6.6
41
Race relations
6.5
35
Environmental threats
6.4
34
Overconsumption of resources
6.4
34
Italicized: Question on seriousness of international issues.
Non-italicized: Question on seriousness of problems in the U.S.
BELDEN & RUSSONELLO
Table 6
Now I am going to read you another series of statements on some different topics.
For each statement, please tell me if you completely agree with it, mostly agree with
it, mostly disagree with it or completely disagree with it. Our society should do
what is necessary to make sure that everyone has an equal opportunity to succeed.
(Times Mirror, July 1994, N=3800 adults)
Completely agree
52%
Mostly agree
39
} 91% agree
Mostly disagree
6
Completely disagree
2
} 8 disagree
Don't know
1
Table 7
Q5. Now, thinking specifically about women and work, what would you say is the
biggest problem facing women today in their work? (Women's Voices, June 1992,
N= 1400 women)
Unequal pay/don't get same pay for equal work
16%
Equality
14
Discrimination because of sex
9
Combining work and family
8
Sexual harassment
8
Job placement/lack of promotions because of sex
8
Low salary/lower wages
8
Its a mans world/treated as second class citizens
6
Child care/daycare
5
Finding a job/not enough jobs for women
3
BELDEN & RUSSONELLO
Table 8
Q79. Have you or anyone you know been paid less because they're a woman? [IF
YES] Would that be you, someone else or both? (Women's Voices, June 1992,
= 1400 women)
Yes
44%
self
11%
someone I know
22
both
11
No
51
Don't know
5
Table 9
Q80. And would you say that women being paid less than men because they are
women, is a major problem, somewhat of a problem, a minor problem, or not really
a problem for women today? (Women's Voices, June 1992, = 1400 women)
Major problem
38%
Somewhat of a problem
43
} 81% problem
Minor problem
7
Not a problem
8
} 15 not a problem
Don't know
5
BELDEN & RUSSONELLO
Table 10
Q4. What would you say is the most important problem facing women today?
(Women's Voices, June 1992, N = 1400 women)
Family
Career vs. family/combining work and family
14%
Child care
6
Family not making enough/trying to make ends meet
4
Women forced to work when you have children
2
Work
Job equality
8
Equal pay for equal work/pay equity
8
Equal rights/equal opportunity
7
Not enough jobs for women
4
Discrimination
4
Sexual harassment
2
Abortion rights
Having abortions (pro-life)
6
Losing rights to abortion/not being able to have an abortion
2
Miscellaneous
Rape/violence
7
Health care
3
Respect
2
Men/men in power
2
BELDEN & RUSSONELLO
Table 11
Q7. In thinking about your immediate family, would you say that you spend more
than enough time, about the right amount, too little time, or far too little time with
your immediate family? (Women's Voices, June 1992, N = 1400 women)
More than enough time
19%
About the right amount
49
} 68% enough
Too little time
21
Far too little time
7
} 28 too little
Not relevant/no family
3
Don't know
1
Table 12
Q9. Which of the following would most help to improve your family life:
(Women's Voices, June 1992, N = 1400 women)
Shorter or more flexible work hours
while keeping my current benefits
23%
A job that pays more
19
More help with family responsibilities
12
More help with housework
12
More time for my religion, my faith
7
Fewer outside activities that take my time
5
Reliable day care
5
None
13
Don't know
5
BELDEN & RUSSONELLO
Table 13
Q39. There has been some talk lately about encouraging businesses to offer more
flexible working hours, where you could, for example, start work at 7 and leave by
3 in the afternoon. If you had a choice, and if benefits like health care would
remain the same or in proportion with your level of work as what you have, would
you prefer to work in a flexible arrangement like that, or work regular full time
hours, work part-time, work at home, or not be employed at all? (Women's Voices,
June 1992, N= 1400 women)
Flexible arrangement
58%
Regular full-time hours
13
Work part-time
6
Work at home
6
Not be employed
11
Don't know
6
BELDEN & RUSSONELLO
Table 14
Now I'd like your opinion of some groups and organizations. (First,) would you say your
overall opinion of is very favorable, mostly favorable, mostly Unfavorable, or very
unfavorable? (Times Mirror, July 1994, N=3800 = adults)
Women's
Feminist
movement
movement
= 1899)
= 1901)
Very favorable
20%
11%
Mostly favorable
48
} 68% favorable
44
} 55% favorable
Mostly unfavorable
19
26
Very unfavorable
9
} 28 unfavorable
11
} 37 unfavorable
Never heard of
*
2
Don't know
4
6
Republican
Democratic
Party
Party
(N=3800)
(N=3800)
Very favorable
12%
13%
Mostly favorable
51
} 63% favorable
49
} 62% favorable
Mostly unfavorable
25
27
Very unfavorable
8
} 33 unfavorable
7
} 34 unfavorable
Never heard of
*
*
Don't know
4
4
BELDEN & RUSSONELLO
Table 15
Now I'm going to read you some different groups in American society. Please tell
me if you think each has TOO MUCH say in the way the government in
Washington is run, NOT ENOUGH say, or about the RIGHT AMOUNT of say in
the way the government is run? (Times Mirror, July 1994, N=3800 adults)
Too
Not
Right
Don't
Much
Enough
Amount
Know
Women
11%
46
41
2
Blacks
11%
47
39
3
Hispanics
10%
47
35
8
Gays and lesbians
41%
25
30
4
Religious leaders
30%
29
38
3
Middle income voters
3%
68
27
2
White males
37%
13
47
3
Table 16
Q54. If half the leadership positions in this country were held by women leaders, do
you think the country would be much better off, somewhat better off, somewhat
worse off, or much worse off? (Women's Voices, June 1992, = 1400 women)
Much better off
27%
Somewhat better off
47
} 74% better off
Somewhat worse off
5
Much worse off
2
} 7 worse off
No difference
12
Don't know
7
BELDEN & RUSSONELLO
Table 17
Q1. Now I am going to read you a list of concerns that some people have. Please
tell me which one of these you personally worry about the most -- (Women's
Voices, June 1992, N: = 1400 women)
The economy and jobs
26%
Health care
14
Education
12
Crime
12
Drugs
11
Abortion
7
Government spending
6
The environment
4
Taxes
3
Rape
2
Don't know
4
BELDEN & RUSSONELLO
Table 18
Q40-45. I am going to read you a list of things that government might do. For each
one tell me, even if it means increased taxes, should it be a top priority for
government, very important, somewhat important, or not at all important.
(Women's Voices, June 1992, = 1400 women)
Top
Very
Smwht
Not at
Don't
priority
imp.
imp.
all imp.
know
Guarantee health insurance
for everyone, even if
they can't afford it
49%
37
8
3
2
Pass laws to require that
men and women be paid the
same for jobs with similar
skills, even if the jobs
are very different
30%
48
15
4
3
Help parents pay for
day care if they can't
afford it
25%
44
24
6
2
Provide funding for
programs to prevent
violence and for hotlines
24%
44
27
3
2
Increase funding for
college grants and loans
for continuing education
for women who are
returning to school
23%
45
26
5
2
Provide a tax credit for
mothers who don't work
outside the home
16%
32
30
15
8
BELDEN & RUSSONELLO
Table 19
Now I am going to read you another series of statements on some different topics.
For each statement, please tell me if you completely agree with it, mostly agree with
it, mostly disagree with it or completely disagree with it. We have gone too far
in pushing equal rights in this country. (Times Mirror, July 1994, N =3800 adults)
Completely agree
21%
Mostly agree
27
} 48% agree
Mostly disagree
28
Completely disagree
22
} 50 disagree
Don't know
2
BELDEN & RUSSONELLO
Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a tabbed divider. Given our
digitization capabilities, we are sometimes unable to adequately
scan such dividers. The title from the original document is
indicated below.
Public Outreach
Divider Title:
OUTREACH PLAN FOR FOURTH WORLD CONFERENCE ON WOMEN
Speaker's Bureau-Linda Tarr-Whelan is working to secure the funding
for Lynn Cutler's idea of a speaker's bureau. This will be run out
of the Communications Consortium with Amy Sobel as the coordinator.
This will ensure that internal State Department events and external
related efforts (Center for Policy Alternatives, Ms. Foundation,
etc.) are coordinated. Lycia is coordinating with Amy, and is
keeping the internal State Department calendar.
I. Events
We are plugging into a number of events that are already
planned around the country, as well as trying to generate
some additional events.
A. Speaking engagements already scheduled (see attached
calendar)
-Miami, Fla. Conference of Mayors
-Philadelphia: NGO Group, American Jewish Congress
-Seattle: General Federation of Women's Clubs
-Pittsburgh: University of Pittsburgh
-California: Southern California Women in Business
Conference, U.N. 50th Anniv. in San Fran.
-Kansas City, Missouri: Univ. of Miss.
-Nashville, Tennessee: Nat. Women's Pol. Caucus
-Atlanta: CPA Grassroots Forum
-Deleware DOS Town Meeting
-Milwaukee: Nat. Conf. of State Leg.
-DC:CPA Grass roots Forum
-New York: NGO briefing, Ms. Foundation Forums
-Denver:Women's Economic Summit
B. Events we have commitments for but not definite dates
-Rochester/Seneca Falls: 75th Anniv
-Boston: Wand and NGO Group
-st. Louis
-San Francisco: CPA/Ms. Foundation Grassroots Forum
-Minneapolis: CPA/Ms. Foundation Grassroots Forum
-Sacremento, Ca. :Maeley Tom
-San Antonio, Texas (Maria B.)
-Connecticut (Delauro-MMM)
-Baltimore: National Association of Commissions for Women
Convention
C. Additional states, cities, and events we are targeting
-California
-Ohio-Colombus (NOW Convention)
-Tampa, Fla. (Arthenia Joyner)
-Oregon
-Minnesota (MTC)
-Michigan
-Seattle: NGO Boot Camp
-Chicago: CPA/Ms. Foundation Grassroots Forum
-Boston: Amnesty International Meeting
-Kentucky (LC)
D. Post Conference events (Lynn Cutler)
-Univ. of Missouri:1 NGO Forum, youth event
-Mayors, legislators (Lynn Cutler is asking state
officials to do follow-up events in their districts)
-Michigan: Planned Parenthood
-Iowa -DC: Wand (stanley Dinners Des moines LC)
-Tacoma, WA (Women of Vision)
-AAUW (Philadelphia, New Jersey, Delaware)
II. Press
Amy is coordinating Conference Sec. activities with
PA (internal) and Communications Consortium (external).
A. Internal
-Regular message memos (updates) to delegation and anyone
who may be speaking publicly about conference, so we
are all coordinated.
-Message: One-size-fits-all
-coordinate with USUN press office on regional reporter
list.
-Coordinate outreach events with PA for ad-ons, etc.
B. External (Communications Consortium-K. Bonk)
-Identify outlets and interest in cities we are going to.
-Press kit (finalized in next 2 weeks)
-op-ed placement
C. International
-USIA:Iris Burnett
III. Mailings (Nancy Carter-Foster & Lycia Sibilla)
A. 2 smaller mailings (in-house)
-G/CS list added to G data base (approx. 5,000)
-June, July
B. President's Report to Women (as large as possible)
-August
-Lynn Cutler is working to raise funds for publication
production and mailing cost.
-This will most likely have to be done outside of DOS
because of size restrictions and ban on unsolicited
mailings.
C. We are working to identify groups with newsletters who
would include our stuff.
2
Proposal For Public Outreach Strategy
This strategy document is a compilation of numerous meetings
and discussions over the last year, and outreach memos,
documents, and ideas from Lynn Cutler, Linda Tarr-Wheelan,
Marjorie Margolies-Mezvinsky, Kathy Bonk, Kathie Hendrix,
Gracia Hillman, and Nancy Carter-Foster.
There will hopefully be funding to do one or more mailings
before the conference. We can use mailing lists from the
Conference Secretariat and the Department of Labor. (possible
funding streams for mailings other then private sources-State
Department Public Affairs, Department of Labor, others?). Lynn
also suggested we encourage every agency to do their own
mailing on WCW to their regular mailing lists. In addition, we
should send NGO's materials and articles for their existing
newsletters.
Lynn Cutler has been talking with the NEA about developing a
curriculum on the WCW to be distributed to high schools around
the country.
Lynn is working on getting us onto internet.
The Center for Policy Alternatives and the Communications
Consortium are working together on message development for
outreach efforts, CPA will commission a series of focus groups
for this purpose. In addition CPA is planning at least three
one-half day grassroots forums, chaired by CPA and the Ms.
Foundation, around the country (coordinate with general outreach
plan and caléndar).
We hope to do a number of town meetings and NGO outreach
speeches around the country. This of course will be dependent
on funds we raise or what regional groups are willing to
finance in their area. In addition, we should be trying to
find out where meetings are being held around the country on
WCW and try to put speakers from the USDEL in those meetings.
State Department officials or those from other agencies who are
involved in the conference should be provided talking points
about WCW and encouraged to speak about it when they are
traveling and speaking around the country. Kathie Hendrix
suggests that the United Nations Association chapters in
various cities might finance some travel and expense of
meetings, they also have membership of individuals who tend to
belong to several organizations and might be helpful in
building and broadening audiences.
Possible locations for town meetings speeches, and press tour:
3
SENECA FALLS/ROCHESTER
There has been discussion about making Seneca Falls the site of
the first stop on a nationwide public outreach tour. It would
be great if the kick-off included the First Lady and Ambassador
Albright.
NEW YORK/NEW JERSEY
In the New York-New Jersey area, both cities have large, well
organized delegations. Mary Murphree, Vivian Fox, Marilyn
Flood, Camille Murphyare good contacts. In addition, we should
contact Wendy Skladel, program director for the New York
Commission on the Status of Women. They have been playing a
coordinating role among the groups from the area that are going
to Bejing.
PHILADELPHIA/DELEWARE/SOUTH JERSEY
Philadelphia may be a good spot. There would be very little
expense. We have already met with some of the NGO's there.
They would love to gather a large group. They would work with
other NGO's in the area, especially those from Delaware and New
Jersey (if South Jersey NGO's feel more comfortable going to
Philadelphia rather than New York). Camille Murphy, Augusta
Clarke and Tahiya Nyahuma are some of the contacts. MMM has
good press and women's group contacts in the area.
NORTH CAROLINA
The North Carolina Council for Women are sending a good size
delegation. There is a lot of interest in the area. It may be
a good place to stop. The prep meeting in Louisville attracted
some 500 women. It is thought a follow-up in the Southeastern
region would be a good idea. There was just a meeting in
Atlanta, as you know, but the enthusiasm is still very much
alive. Delores Crockett and Juanita Bryant are the initial
contacts.
DETROIT
The chairman of the Detroit City Council is very interest in
our coming to her city to inform NGO's and other women who are
interested in the conference. She says we will get a large
turn-out. Other women in the region who could help are Alice
Dans and Joyce Love. In addition, Arvonne spoke to the Women's
Economic Club in this area, we could use their membership list
and possible assistance with an event (contact: Gerry Barrons)
WISCONSIN
Contacts: Ellen Bravo, founder of 9-5, Sarah Harder, Gene Boyer
and Eileen Mershart are some of the key folk we can begin with.
TEXAS
Since there was no prep meeting in Texas, that may be a place
for us to go. I have spoken with Maria Berriozabal and she
enthusiastically supports the idea and feels she could pull it
together with ease. In addition, our regional director in
Dallas (UNIFEM) would love to have a meeting there. We could
do two in a one day. Bea Cunningham says the Dallas Women's
Coalition (made up of 50 women's organizations) might be very
helpful. Possible event in Houston, the site of the 1977
National Women's Conference (possible bi-partisan involvement
from-Liz Carpenter, Ladybird Johnson, Ann Richards, and Anne
Armstrong).
MISSOURI
The University of Missouri has funding for two more meetings
before Beijing & one following the conference. They have
planned a meeting on June 27th but are willing to work with our
schedule, if we are interested. The meeting is for NGO's who
have been accredited to the conference.
The second meeting there is for young people (16-24) who will
be attending as part of their youth delegation. We should work
Ashley Maddox into this somehow. Rose Kamp is our primary
contact now. They also have funding for a follow-up event after
the conference.
COLORADO
We have a commitment from the Womens Foundation of Colorado to
do an event in Denver on July 26th that will focus on economic
security for women. Contact: Dottie Lamm. make in that area.
ARIZONA
The Arizona Governor's office would probably be intersted in
doing an event on WCW. Possible contacts: Harriet 'Hank'
Barnes, Rita Kelly, Rose Newsome and Lynda Crowell.
CALIFORNIA
In the Bay area there are lots of folks who would like to help
us out. Kalima Rose and Luz Alvarez Martinez are two who have
expressed initial interest. There are plans to do a large
event in this area on June 21-24 commemorating the 50th
anniversary of the United Nations (BBG will be there) perhaps we
can dovetail with this-possible event for Ambassador
Albright (who may already be scheduled to attend). We have a
number of lists from speaking engagements people have done in
the area.
In Los Angeles, Billie Heller, Jane Jaquette, Margaret Prescod,
Lily Chen, Laila Al Marayati and Maeley Tom could give a hand.
Kathie Hendrix spoke there in April, there was a large
turnout. Other interested groups-The Trusteeship (the LA
affiliate to National Women's Forum), HWPC, USC and UCLA types.
5
Another suggestion is the San Diego area-Jenny Craig lives
ther, has a foundation, and might be interested in sponsoring
an event (especially considereing recent PR/legal problems and
digruntled customers-?would we want to have them as a
sponsor?)
SEATTLE
Seattle wanted a regional meeting very badly. The wife of the
Mayor of Seattle might be able to help us out. Her name is
Constance Rice. MMM has been invited to speak out there on
June 2 at the General Federation of Women's Clubs annual
convention (Contact: Sally Kranz). Gracia has spoken out there
already at the North-West International Women's Conference, we
could use this list.
MIAMI
There is a tremendous interest in the Dade County area and a
coalition has formed of County and City Commissions, local
business organizations, and academics. They have formed a NGO
coalition for Bejing. (Kathie Hendrix has contact names)
OTHER SUGGESTED LOCATIONS: Boston, MA and Atlanta, GA. (follow-up
to CNN event with HRC and G. Mongella there)
09/14/1994 14:53
2029862539
POLICY ALTERNATIVES
PAGE 02
Deaft Tau-Whela by Linda
9/14/94
The Road to Beijing:
United States Women and the Fourth World Conference
Executive Summary
Maximizing the domestic potential of Beijing
The United States faces an opportunity to show world-class leadership on women's
equality issues as it prepares for the Fourth World Conference on Women in Beijing. China in
September, 1995 and the predecessor regional world conference in Vienna, Austria in October,
1994.
What I have to offer is on the domestic political impact not the State Department or
international ramifications. In recent months preparations have moved ahead rapidly in the
Department of State and Department of Labor. In the circles where I travel, women are pleased
with the statements that preparations for Beijing will parallel those for Cairo which have been
very impressive.
However, the Clinton Administration and women leaders in this country will miss a
terrific opportunity and potentially be very embarrassed if we fail to use these events as a
catalyst to move the domestic agenda for women.
Based on my personal experiences in the White House, a two week stint as one of two
U.S. public delegates to the United Nations Commission on the Status of Women in March,
1994. and some major speaking engagements on the topic around the country, here are some
thoughts on maximizing the positive domestic impact of the road to Beijing. This is a terrific
opportunity for the White House to seize to capture the attention of American women and move
a domestic agenda for women. The spotlight and media attention will be there
1.
Preparing for Beijing is not 2 bureaucratic exercise but a political opportunity
and/or liability with critical timing for the Clinton Administration. A publicly
visible Cabinet-level working group is essential with kcy White House presence. The
Administration should draw on key women leaders to work regularly with this group
(similar to the Cairo effort). Incidentally, I get a strong response when identifying Bill
Clinton as our first "pro-women President."
2.
Start now to appoint fully balanced U.S. delegations and accompanying experts to
Vienna and Beijing before all the political jockeying begins and to assure a full
deliberative and policy process to lead up to the conferences. America needs high
level governmental women, women of color, elected women, hopefully with a mix that
includes a significant portion of NGO leaders. It is particularly useful politically to
09/14/1994 14:53 2029862539
POLICY ALTERNATIVES
PAGE 03
Deaft
include women who are recognized in the women's community in prominent positions in
the planning and representing of our country.
3.
Beijing is as important (I would argue more important) to political and economic
equality for women as Cairo. It is critically important that the public comittments made
that the two conferences will be handled in a similar fashion are kept. This will be
difficult due to the lack of foundation support but a visibly different amount of
government attention and resources (money, staff and visibility) is a problem which
needs to end immediately after Cairo.
4.
Preparing for Reijing means building networking connections - perhaps through
the NII - to elected women in Congress and at the state and local level as well as
grassroots and national women's groups. CPA has proposed a "campaign" for a
Women's Economic Agenda effort to accomplish this (see attached.) We believe this
should be a public/private/non-profit partnership.
5.
It will be a very tough fight to pass the U.N. Convention on Elimination of
Discrimination Against Women as promised by the Administration. The Christian
Right and their conservative supporters will raise all of the arguments used against state
and federal ERAs. We cannot afford to lose.
6.
There will be mounting pressure to create permanent machinery to assure progress
such as a "Women's Commission" or Advisory Group to the President. While this is
very controversial even among women leaders on the question of whether women should
be mainstreamed or separate, it will become a popular issue which must be addressed.
7.
Beijing offers the potential of shared partnerships to move policy solutions and/or
educational opportunities with corporations, the media, the foundation community
and a raft of women's groups well beyond the few identified by the press as the
"women's movement". This will take careful coordination and effort but the rewards
can be seen in the Cairo prototype.
8.
Count on major media interest and a focus by women voters on how America is
perceived and the Clinton Administration's role by the time of the Beijing
Conference. The Nairobi conference -- in a less global communications environment
drew 40,000 women (estimates of the number of American women range upward from
16,000) and was covered widely. Every U.S. woman (from aunts to interns to
legislators) who have heard that I went to the U.N. prep meeting are very interested.
The Timing is Critical - for Domestic Political Reasons
The timing of this conference in September, 1995 - and the world spotlight which will
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fall on it -- are critically important to a women's agenda and vote in the United States. It
provides us with a time focus and a political imperative which can move policy forward.
Women's voices will be heard on the world stage and it is essential that they be heard first here at
home.
In 1985 Maureen Reagan headed the U.S. delegation; in 1995 it is widely expected that
of
First Lady Hillary Clinton will do so. Expectations among American women who pay attention
to such issues are high and, at this point, largely unmet. I have just returned from speaking at the
Denver regional meeting which drew 400 women on a Sunday in August for Wyoming,
Montana, North Dakota, South Dakota, Utah and Colorado.
It is only a matter of time before the expectations and interest among most American
women will he high. The hype is already building and will build more. Since completing my
U.N. assignment my mail has been filled with requests to speak or questions about how to be
involved in the process. Ordinary American women voters will want our country to play a
positive leadership role.
How Far Have We Come? Not Very Far Yet.
But it won't just happen. So far, America's official involvement in the process -
spearheaded by Arvonne Fraser in the State Department and Karen Nussbaum in the DOL
Women's Bureau on extraordinarily low budgets - is simply dwarfed by the actions of other
nations to use the Beijing Conference to organize and connect women and move a policy agenda
for women. Across the world governments and NGO's are convening highly-publicized
hearings, national commissions and working groups, developing advisory councils, and passing
legislation.
The Clinton Administration must play a significant role. With a strong program on
women's issues, a highly-visible and capable woman Ambassador to the United Nations,
Madeleine Albright, representing the United States, leading women in powerful cabinet positions
and a formal Administration position of support for ratification of the long-languishing U.N.
Convention of Elimination of Discrimination Against Women (CEDAW), the past record is
clear.
The contrast between a Clinton Administration, elected with a significant working
women's gender gap, and the Reagan era could not be more stark. Beijing is a major opportunity
to win some key economic issues in the Congress and to showcase women leaders who represent
the face of America." Both a legislative agenda and a message starting with the State of the
Union address could build well through 1995 and then continue in 1996. The story must be
developed and then told -- even I was amazed to hear the latest figures on appointments of
women. IfI don't know this important fact is also lost to many others.
Importance to Domestic and Foreign Policy Goals --
From Rio to Cairo to Copenhagen to Beijing -- the continuum of women's leadership in
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all sectors is apparent and important to building a new domestic consensus for policies in the
environmental, development, social and population and foreign policy realms. It is also
important that each of these venues be a way to move the agenda for women's equality and
participation in the United States.
Who Are The Players?
So far there are five major groupings of non-governmental players in the preparations for
Beijing. None of them have a very long reach. Lately Irene Natividad and Ellie Smeal have
begun to organize as well. I think it is fair to say that none of them are particularly happy about
the U.S. progress to date to prepare. It is also fair to say that these are relatively small groups -
the majority of women have certainly not wakened to the set of issues presented in this report.
The first, largest, and most influential is the Women's Environment and Development
Organization (WEDO) with Bella Abzug as the U.S. Co-Chair. It had a very effective caucus at
the U.N. PrepComm meeting in New York and has a track record at a number of international
conferences Lest we forget, Bella was also the head of our Commission on Women under
President Carter.
Second is a group of international organizations which focus on women's development
and are based in the U.S. but do their work in the developing countries. Interaction plays the key
convener role.
Third is the group of senior (certainly by age) women who have been in international
affairs for a long time as "official" non-governmental organizations. Some of the key women are
Mary Purcell (former head of the AAUW), Margaret Adams (senior editor at Good
Housekeeping) and Jan Peterson (National Council of Neighborhood Women).
Fourth is the National Women's Conference Committee headed by Sarah Harder (a
former AAUW President and activist in the President's Council of Women's Organizations.)
Their recent letter to the President which is circulating is attached.
Fifth is Eleanor Smeal and the Feminist Majority which sees this whole sequence of
activities as an organizing tool and is positioning to be the leader of a public effort on CEDAW
as the "daughter-of" ERA. She operates totally as an outsider ran the "Anybody But Carter"
campaign in 1980 when she didn't see the White House doing ERA the way she wanted.
Where Do We Go From Here?
As is apparent from my recommendations there is need for an integrated approach based
on policy, politics, networking and public education to make the most of the opportunity
provided to us through the Beijing Fourth World Conference for Women. Time is of the essence
to plan and implement a strategy which will catalyze support for domestic and foreign policy
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goals and showcase American women.
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OUTCOMES OF THE CAMPAIGN FOR THE WOMEN'S ECONOMIC
AGENDA:
This multi-faceted campaign would begin in the fall of 1994 and
continue until the fall of 1998, It would stretch over four years of
legislative sessions (January 1995, 1996, 1997 and 1998). The major
outcomes based on A $1.6 million budget over four years would be:
1.
A Movement
A visible, supported and positive women's economic agenda
movement built from the bottom-up and connected to the full range of
women leaders.
2.
Policies that Work
"State of the States" survey/report card for the Women's Economic
Agenda will be developed and published in alternate years.
"The Women's Economic Policy Agenda" of effective model bills on
women's needs related to work, family, and health will be published
in alternate years.
3.
A Women's Economic Infrastructure
A National Women's Economic Agenda Commission (advisory
group) and an "inside-outside" network of 2000 women leaders from
every sector and state.
A joint state and national elected women's committec to share strategy
for simultaneous solutions at both levels.
A mapping, resource directory and database of all of the local, state
and national constituents of the women's economic agenda.
The national network of women's grassroots agenda projects would:
be connected through a newsletter, telecommunications network and
convenings (dependent upon resources could be regional, national
or through video teleconferencing), have shared legislative options
and agreements to move bills simultaneously.
Center for Policy Alternatives
Campaign for Women's Economic Agenda
Page 7
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4.
Media and Political Visibility
Two "Women's Economic Leaders Roundtables" per year to bring the
parts of ULIS movement together with elected women around a
particular topic.
Women's Economic Summit every two years; 1996 should be large
and covered extensively by the media.
Use of media strategy for all products and events to gain support for
women's economic agenda among women and elected officials
(especially women) to ensure its prominence in the political debate.
5.
Sustainability
Develop funding strategies for sustaining the women's economic
agenda movement at the state and national level.
Promotion of the women's economic agenda within all stages of
I United States preparation for Beijing and Beyond: development of
the platform, preparation of the delegation, and attention by the White
House for US policy change.
Bulletin board for women's economic agenda policy making all
reports, policy models and draft bills available to elected women and
activists as well as CPA's Policy Alternative Leaders through the
Internet.
6.
Collaborations (not in current budget and not discussed with the parties
which are named)
O
Repetition of the "Women's Voices" poll with the Ms. Foundation -
particularly if timed before Beijing.
Collaboration with the Institute for Women's Policy Research on a
research agenda to support this campaign.
Development of a full-scale media campaign with the
Communications Consortium (our staff now includes Micheline
Kennedy, who just completed her fellowship there).
Center for Policy Alternatives
Campaign for Women's Economic Agends
Page 8
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O
Development of a joint project with the League of Women Voters to
have presidential candidates, women governors. members of
Congress, legislators and mayors discuss the women's economic
agenda.
CPA Organizational Capability:
The Center for Policy Alternatives is a nonprofit voice for progressive policy.
The mission of CPA is connecting people and ideas to build a new economy that
supports families and communities. The Center works through progressive
federalism spreading ideas from state to state and testing ideas for national change.
Since 1976, we have participated in scores of new policy initiatives on a
broad range of issues including environmental protection, energy conservation,
alternative agriculture, economic opportunity for poor communities, reproductive
choice and sustainable development.
CPA has developed three signature capacities: developing concrete policy
alternatives based on ideas that work; building nonpartisan constituency across the
50 states; and generating visibility for those people and ideas.
Key Personnel:
Linda Tarr-Whelan, President and CEO, has 23 years of experience in public
policy, including service as deputy assistant to President Carter in the White House,
administrative director of the New York Department of Labor, public policy director
for the American Federation of State, County and Municipal Employees, and
government relations director for the National Education Association. Ms. Tarr-
Whelan has held her present position with the Center since 1985. She recently
served as a member of the US Delegation to the 1994 meeting of the UN
Commission on the Status of Women. MS, University of Maryland; BSN, Johns
Hopkins University.
Jamie Cooper, prior to being named Associate Director of the Center. managed CPA's
Governance program. In this capacity she focused on increasing democratic
participation by those traditionally disenfranchised. She has served as a consultant on
issues of corporate and community cooperation for the Atlanta Project, a program of the
Carter Center. Her other experiences include serving as a state election coordinator for
CBS News' Election Unit, covering a variety of issues on Capitol Hill, including health,
trade and immigration, and organizing for several other state and local campaigns. MPA,
Harvard University's John F. Kennedy School of Government; AB, Smith College.
Center for Policy Alternatives
Campsign for Women's Economic Agenda
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Micheline Kennedy, Communications Specialist. Micheline joined the CPA staff after
completing a fellowship at the Communications Consortium Media Center. Prior to her
fellowship she was Coordinating Producer at a Miami-based cable station and a
Publicist at Penguin Publishing. She holds a B.S. degree in Communications from The
Florida State University.
Топух Butler-Truesdale, J.D., Coordinator of Women's Fconomic Justice at CPA, is
primarily responsible for the implementation of CPA initiatives related to women and
the economy. She is a recent graduate of Howard University School of Law, where her
academic interests were centered in Labor and Employment law with specific interest
in the progression of rights recognized by women and minorities in the labor market.
Amy Chamberlain, Program Associate, concentrates on women's health policy and
family support policies that enable workers to combine their work and family
responsibilities. To the Center, she brings her experience as a researcher with the
Amalgamated Clothing and Textile Workers' Union and the consulting firm Managing
Work & Family, Inc. BSJ Northwestern University; MA in public policy and women's
studies, George Washington University.
Conclusion
The political and media potential of the Fourth World Conference for Women
in Beijing in 1995 and the Presidential election process in 1996 provides a special
opportunity to move the women's economic agenda.
A four year campaign will visualize and share an agenda for action; link the
existing centers of women's organizing together for women; create policy and funding
models for real change: deliver our message through the media; build support among
women and strive for long-term sustainability.
We hope that you will support this ambitious campaign to seize the moment. In
five years we want to celebrate together the women's economic agenda movement.
Center for Policy Alternatives
Campaign for Women's Economic Agenda
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1994 - 1998 Budget
The Campaign for the Women's Economic Agenda
Beijing & Beyond
Year 1
Personnel:
Linda Tarr-Whelan (25%)
$25,000.00
Jamie Cooper (50%)
$30,000.00
Program Staff (2)
$65,000.00
Field Coordination (50%)
$20,000.00
Network Coordination (50%)
$12,500.00
Interns/Lawfellows
$15,000.00
Administrative Staff
$25,000.00
$192,500.00
fringe @ 22%
$42,350.00
$234,850.00
Direct Costs:
Consultants
$15,000.00
Communications/Media
$50,000.00
Computers (incl. software/network)
$12,000.00
Travel:
domestic
$15,000.00
international
$5,000.00
Advisory Committee
$8,000.00
Publications (newskner, directory, annual survey/report)
$20,000.00
Conferences (regional/national core support
& 2 leader's roundtables)
$60,000.00
Rent
$13,000.00
Office Supplies
$3,500.00
Telecommunications (conference calls, faxing. telephone)
$5,600.00
Accounting & Auditing
$2,500.00
Copying
$1,500.00
Indirect Costs
$98,110.00
$544,060.00
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1995 Public Education & Communications Plan
For The Pew Global Stewardship Initiative
Tides Foundation and the Communications Consortium Media Center
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INTRODUCTION
1
STATEMENT OF NEED
2
SUMMARY OF 1994 ACTIVITIES
6
Public Opinion Research and Message Development
7
Materials Development and Dissemination
10
Ongoing Story Placements and Media Cultivation
12
Special Events
17
National Forum on Population and Development
18
Koch TV Outreach Activities
20
Book Party for George Moffet
20
International Conference on Population and Development
21
Media Tracking and Analysis
23
OVERVIEW OF THE 1995 COMMUNICATIONS PLAN
25
1995 ACTIVITIES AND MEASURABLE RESULTS
26
Materials Development and Marketing Plans
26
Media Working Group
27
Message Development and Research
28
Special Events and Conferences
28
Media Outreach and Cultivation
29
Special Campaigns
30
Evaluation
30
BIOGRAPHIES OF KEY STAFF AND CONSULTANTS
33
EXPENDITURES
36
BUDGET NARRATIVE
37
APPENDIX A
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INTRODUCTION
Nineteen ninety-four has brought a new focus, vitality and sense of urgency to the national
policy discussion on global population growth. In large part, heightened attention to this
issue can be traced to the efforts of the Pew Global Stewardship Initiative (Pew GSI) and its
grantees who have worked to educate policymakers, the news media and the public about
critical choices facing the global community.
There has been significant progress on several fronts. The U.S. news media have
substantially increased the breadth and depth of their coverage of population issues. And,
after decades of disagreement, donor and developing countries came together in Cairo to
produce a plan to stabilize population growth. The International Conference on Population
and Development's (ICPD) World Population Program of Action represents a new approach
to population and development issues that is both ethical and effective.
In 1995, we will build on the momentum of these accomplishments. Our challenges for the
upcoming year will be threefold:
First, we will work to ensure implementation of the final ICPD recommendations,
particularly focusing on the role of the U.S. government and nongovernmental
organizations;
Second, we will work to expand and strengthen our public education activities related
to world population growth and the need for improved reproductive health and family
planning services; and
Third. we will greatly broaden our efforts on issues relating to the over-consumption
of resources. We intend to expand the popular definition of "global stewardship" to
consistently include a discussion of consumption.
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increasing access for both the public and policymakers to full and accurate
information about the ICPD and the issues it addressed;
encouraging and activating Pew GSI target constituencies and others to explain the
new thinking on population issues; and
building a constituency among the business community for efforts to implement the
ICPD and reduce wasteful consumption.
A failure to advance new population policy directions could have many long-term
consequences, including loss of essential U.S. funding for quality programs that can address
population issues around the world and a retreat away from the new leadership role
demonstrated by the U.S.
The 1995 proposed communications plan builds upon our successful strategies from this past
year. An overall objective of the Pew GSI is the creation of a constituency that:
understands the interlocking nature of population growth, the wasteful consumption of
resources, and environmental quality;
comprehends the urgent need for action; and
actively supports renewed U.S. leadership in promoting and funding programs to
address these problems worldwide.
To that end, our efforts should continue to target environmentalists, internationalists, and
those who participate in organized religion. An important product of our 1994 activities was
the cluster analysis prepared by the polling team for internal use by the Pew GSI grantees.
The cluster analysis added detail to our portrait of the Initiative's three constituencies. It
identified several distinct audiences, grouped by their attitudes towards population growth,
environmental issues and resource consumption. Data gleaned from the cluster analysis will
lend nuance to our media outreach and public education efforts in the coming year.
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rare focus for press, public and policymaker attention, and a unique way to reach and
educate the American public through the popular media.
Inevitably, public and media amention to population issues will ebb somewhat from the
high-water mark of Cairo. But we have identified a significant corps of working press that is
concerned with population and related issues, and will continue to inform and cultivate their
interest. We have provided constituency groups with a firm conceptual underpinning for
their communications on population, and have established and renewed links among those
groups and with the media. Finally, new alliances have been formed with top policymakers.
The momentum behind these developments can and must be sustained.
As we work to build on the momentum of population coverage, we will also lay the
groundwork for a Pew GSI initiative on wasteful resource consumption. In its 1992 White
Paper, Pew GSI identified rapid population growth and unsustainable consumption as two of
the greatest threats to the biosphere upon which human health and prosperity depend. But, to
date, population growth has received far more attention in the mainstream media. Our
challenge will be to document and articulate the problem of wasteful resource consumption
patterns in terms that American policymakers, the media, and the general public can
understand and act upon.
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stewardship have been echoed by editorialists at major dailies from Boston to San Francisco
and Atlanta to Seattle. Publications with elite audiences -- The Economist, Scientific
American, and Science, for example - have joined the debate with major articles that amplify
the recommendations of Pew GSI and its grantees.
A series of events funded by Pew GSI has contributed significantly to the prominence of
population and related issues. These include: town meetings on population and development
conducted under the auspices of the U.S. Network for Cairo '94: media outreach efforts
during the ICPD Preparatory Meetings and the Cairo conference itself; special consultations
by the Park Ridge Center on world religion and the ICPD; a special religious consultation
sponsored jointly by the Center for Development and Population Activities (CEDPA) and the
National Council of Churches; a forum featuring Vice President Gore, which was broadcast
on CNN; and a dinner at the U.S. Department of State for hundreds of top policy nakers
from the diplomatic, government and media communities at which President Clinton gave the
kcynote speech.
These activities have helped to increase our understanding and provide important guideposts
for the development of a multi-year message and communications strategy. They have also
enabled us to communicate regularly to the highest levels of government and to individuals
who can turn proposals into policy, and policy into practice. The following pages outline the
accomplishments of the last year.
Public Opinion Research and Message Development
The foundation of our communications work has been based on comprehensive research
which began in 1993 and continued throughout 1994 The Communications Consortium
Media Center (CCMC) and Douglas Gould & Company (DG&C) were responsible for the
development and dissemination strategies of the Pew GSI focus groups and a national public
opinion survey.
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CCMC, DG&C and other grantees briefed Undersecretary Tim Wirth and others at
the State Department. This briefing resulted in a deeper understanding of public
attitudes on stewardship issues by the State Department.
CCMC held ten separate briefings ranging in size from 20 to 200 to targeted
constituencies. Included in this series was a small briefing with Secretary Warren
Christopher, held by leading NGO experts and Pew grantees.
Over 1,000 copies of the focus group report were distributed to a wide variety of
organizations, including Foundations, international and domestic population groups,
academic institutions and selected journalists.
A select group of grantees received a special, internal-only "cluster analysis."
Regression and factor analyses were used to identify significant sets of shared idcas
and opinions and to identity distinctive demographic traits. The pollsters identified
seven clusters, in order of their likelihood to support population and environmental
policies. Polling data were augmented by a report detailing the breakdown of
opinions based on religious affiliation.
At a major meeting of 80 grantees, the polling team reported the poll results and
described strategies suggested by their findings. The poll was then presented publicly
on April 20 at a special forum at PrepCom III which included several dozen
representatives of the news media, delegates from around the world, and dozens of
NGO representatives. It was also mailed, with a press release, to a newly created
population media list of 900 journalists. GREENWIRE, an electronic news service
covering the environment, reported the poll in detail.
Throughout 1994, the opinion research effort proved to be invaluable to achieving our short
and long-term strategic goals. both in terms of content and delivery of messages in the
setting of priorities.
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How the database was utilized:
In January, 10,000 media representatives selected from the CCMC database received
an introductory letter that outlined population issues and invited them to order more
information. Over 1,000 individuals responded to that mailing requesting specific
materials from CCMC. This group formed the core population communications list.
These contacts were expanded to include an additional 1,000 reporters we targeted to
bring the master communications List to 2,000.
Lists of media contacts have been used to promote and disseminate the press kit and
research reports, to publicize the town meetings and for monthly mailings by Pew
GSI.
Numerous grantees have made use of all or part of the lists for their own purposes.
Lists were regularly made available to grantees. We processed 86 requests for lists in
1994 from grantees. Other organizations that used the press lists included Advocates
for Youth, the American Association of University Women, Earth Action/Worldview
International Fc indatior, and 36 other organizations that support the goals of Pew
GSI.
Douglas Gould & Company, working with CCMC, developed a broadcast fax list of
1,570 including 400 reporters who personally requested information from CCMC, 400
Hispanic reporters, 70 reporters in the New York City area attending briefings at the
U.N., 200 reporters from the Washington D.C. area, 140 denominational newsletters,
national magazines, TV and radio programs, 100 religion reporters, 100 reporters
covering the regional town meetings and other outlets in targeted cities.
The system of dissemination outlined above became the infrastructure for mass
communications with reporters, editors, producers and other media decision makers. We
regularly cultivated these reporters by making phone calls, sending faxes, mailing press
releases and media advisories, coordinating audio press events and distributing radio
actualities. Details of these activities are included below.
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journalists including reporters from The New York Times, The Washington Post and
the Associated Press.
Members of the Journalism and Women Symposium, an organization of over 1,000
influential women journalists, have received targeted mailings from Pew GSI. A
satellite feed was organized from Cairo to their annual meetings on September 10,
attended by 150 journalists from around the United States. The panel of experts on
the satellite feed included participants from the National Academy of Sciences event
and members of the U.S. delegation.
Outreach to editorial boards and strategic placing of op-eds contributed to the success of the
communications plan. For example:
Six special mailings targeted the editorial page editors of 1,800 papers across the
country, resulting in 145 individual editorials, op-eds, and nationally syndicated
columns by the end of July. All but a few were positive in tone and content. The
number of editorials increased dramatically during the ICPD in September to over 800
in a two-week period.
When Undersecretary Wirth traveled to Seattle, Atlanta, Boston and Minneapolis for
the town meetings (described below), he joined with local NGOs in visits to editorial
boards of the daily newspapers in each city. Those visits, organized by DG&C,
generated substantial favorable editorial comment. Later in the summer, editorial
board meetings were coordinated in Los Angeles, Chicago and Milwaukee with Wirth
and NGO leaders.
CCMC coordinated a publishers' luncheon sponsored by Arthur Sulzberger, Jr., of
The New York Times. This event included all of the paper's senior editors and
decision makers.
CCMC also organized a breakfast session of more than 40 bureau chiefs based in
Washington, D.C., hosted by Godfrey Sperling, senior editor of the Christian Science
Monitor. This one event resulted in more than 35 feature articles written about the
ICPD just prior to its opening.
CCMC assisted with editorial board meetings at The Washington Post and USA Today
with background materials and special advance briefings.
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DG&C, with support from CCMC, conducted a series of media-readiness trainings
for lead spokespeople including members of the delegation and panelists at the
National Academy of Sciences Forum to encourage a "common ground" message. A
total of 30 people, including Faith Mitchell, Judith Bruce and John Bongaarts, were
coached with on-air camera training for several hours.
During June, dozens of calls were made to identify and research 15 religious TV
news and talk shows that would feature guest experts to discuss current events. A
second wave of calls was made during early August to the national offices of faith
denominations and to radio producers to identify appropriate programming
opportunities for religious leaders. Many more calls were made to organizations and
national offices of denominations to locate experts who could appear on TV shows.
In addition, a press release responding to Muslim opposition was written for the
Religious Consultation and faxed in August to 125 religion news writers and other
key members of the press. Special programs on population and the ICPD were
proposed to producers and accepted by:
"In Good Faith" TV talk show produced by WCVB-TV in
Boston, on the Faith and Values channel via VISN Network.
Katherine Hancock Ragsdale, president of the Religious
Coalition, was a guest.
"Perspectives: Faith in Our Times" TV talk show produced by
Rev. Dr. Dick Nesmith in Boston. He is a former dean at the
Boston School of Theology. Gwen Crowley of the Presbyterian
Church USA, and the Rev. Alma Faith Crawford.
CBS "World of Religion" six-minute news/feature piece,
produced by KMOX in St. Louis, broadcast to CBS Radio
Network, AP Radio, and Armed Forces Network. Host Roy
Lloyd of Ecumedia (affiliated with the National Council of
Churches in NYC) interviewed Nawal Ammar, James Dunn and
Maureen Fiedler on August 22 and 23.
WINS-AM religion commentary by Roy Lloyd, airing
repeatedly on Sundays. This is one of the biggest news/talk
radio stations in New York City.
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the Los Angeles Times, the Progressive Media Service, Baptist
Today and AME Communicator.
Special Events
A series of "Town Meetings" on world population and development were coordinated by the
U.S. Network for Cairo '94, a consortium of U.S. NGOs active in the ICPD preparations.
Douglas Gould & Company and CCMC provided written materials, participant kits and
media outreach support throughout the process. We focused considerable energy on four of
the key town meetings in Minneapolis, Seattle, Atlanta and Boston, all of which were
attended by Undersecretary of State Tim Wirth. At each of these meetings, the following
activities were coordinated:
The development of special media lists of print, radio and television journalists
including editorial board members, columnists and key decision makers.
Pre-meeting publicity bookings that included a full-day's schedule of interviews with
Wirth, filing in gaps of time between editorial board meetings and long-program
tapings with large radio station interviews, usually done by phone.
DG&C produced individual fliers for each city's meeting for community outreach
purposes to be used by local groups.
CCMC developed special media kits for each meeting with tailored press releases,
background biographies on participants, etc.
Radio actualities were generated for each city and used by about 20 stations per state.
Roughly ten days before each event, DG&C faxed media advisories to 60-160 outlets,
depending upon the size of the city.
CCMC worked with the on-site media staff at each of the locations including the
Carter Presidential Center in Atlanta, the Hubert Humpluey Institute at the University
of Minnesota, the African Meeting House in Boston and the Plymouth Congressional
Church in Seattle.
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Our specific organizational activities included:
CCMC coordinated weekly planning meetings to review the roundtable list of
speakers, invited VIP guests, members of the audience (the auditorium at the National
Academy of Sciences (NAS) holds 650 people) and dinner guests at the Department of
State.
CCMC, with J. Gibson and Company, coordinated the written materials for the press
kits and the participants' materials including the kits distributed at the State
Department dinner and at the NAS forum.
CCMC's media outreach efforts resulted in full participation by nearly all major
media outlets. Bureau chiefs, senior reporters and editors attended from each of the
outlets listed below. These included:
NATIONAL WIRE SERVICES: Associated Press, Reuters, Scripps Howard
News Service, Newhot se News Service, and Gannett News Service.
MAJOR NEWSPAPERS: The New York Times, The Washington Post, the Los
Angeles Times, USA Today, Chicago Tribune, Chicago Sun-Times, Boston
Globe, Christian Science Monitor, Wall Street Journal, Atlanta Constitution,
Houston Post, St. Louis Post Dispatch, and the St. Petersburg Times.
MAGAZINES: Newsweek, Time, U.S. News and World Report, the
Economist, Business Week, Good Housekeeping, Working Woman, Scientific
American, and Science.
BROADCAST NEWS: ABC, CBS, NBC, CNN, Monitor Radio, National
Public Radio, UPI Radio Network, and the MacNeil-Lehrer News Hour.
One of the most important products from the forum has been the CNN videotape. Copies
were sent to about 75 journalists who could not attend and we continue to receive an
additional 10-25 requests per week for copies. The tape was an important tool for reporters
planning to attend the Cairo conference who needed to put faces with the names of the
world's top population experts. An additional 600 tapes in both VHS and PAL formats were
distributed to policymakers, policy experts and interested organizations.
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years that this kind of event is a collegial way to stimulate dialogue and build bridges
between the media and public interest groups.
International Conference on Population and Development
Months of preparation resulted in a high pitch of activity at the ICPD. CCMC established a
system prior to the Cairo conference to identify and contact key U.S. reporters and editors.
Reporters received all available advance material and were briefed on logistical and
substantive matters.
While in Cairo:
CCMC staff set up a media resource operation, within the larger USIS Multimedia
Center at the NGO Forum. This center provided reporters and NGO leaders with
computer service, fax machines, telephones for local and international calls, copiers,
press conference and events listings, and quiet spaces for interviews.
CCMC's print resources library included Pew Global Stewardship Initiative press kits;
the "Pop Quiz" posters of The New York Times advertisements; packets of newspaper
and magazine clippings clustered by subject; and six major religious denominational
publications supporting key conclusions in the ICPD Plan of Action, including Judy
Mann, George Moffett and Lester Brown:
Our visual media resources included scores of videotapes that were shown on a
regular basis to crowds watching Multimedia Center television sets. These included
"People Count: The Facts of Life" by Chris Koch, the NAS Beyond the Numbers
forum video tape and numerous videos by Pew GSI grantees.
On a daily basis, CCMC provided strategic media advice to the U.S. delegation, their
press liaison, White House advisors, Members of Congress and NGOs.
The CCMC office also became a reliable source for the elusive daily NGO and
conference center schedules as well as for news clippings about conference
proceedings, organized by date and available for copying.
CCMC located the key U.S. and non-U.S. reporters at their local addresses and
updated our list daily with new arrivals and changes of address and local contact
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Environmental group leaders, united in a firm statement of support for the
Plan of Action proposais.
The satellite feed on September 12, linked ICPD principals, including U.S. Undersecretary
Timothy Wirth, head of the U.S. official delegation to the ICPD, with more than 150 women
journalists attending the annual Journalism and Women's Symposium Convention in Jackson
Hole, Wyoming. Wirth and a panel of journalists and other ICPD delegates fielded questions
during an hour of substantive discussion.
Media Tracking and Analysis
As predicted, the ICPD prompted a flood of coverage and commentary on population issues,
the volume of which will likely not be repeated in the foreseeable future. The reporting on
Cairo was notable for its quality as well as its quantity: every major news outlet, both print
and broadcast, covered Cairo in some depth. And they were largely receptive to themes that
reflect the new thinking on population issues, in particular, empowering women through
increased educational and economic opportunities. This idea was picked up, repeated and
amplified in publications large and small, and was even recommended by editorialists who
downplayed the significance of the challenge to stabilize population growth in the first place.
As the earlier public opinion research showed, there is greater consensus on the solutions to
rapid population growth than on the problem itself.
Although a considerable amount of headline space was devoted to the controversies presented
by the Vatican's opposition to some of the language in the draft Program of Action, the
underlying consensus on the desirability of providing culturally appropriate family planning
assistance was well covered. The opinion-leader publications showed remarkable
receptiveness to the new thinking on population, and made that a prominent feature of
analysis and wrap-up pieces. Although controversy made headlines, the underlying
consensus provided a firm intellectual underpinning to the fuller reporting on Cairo. A full
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OVERVIEW OF THE 1995 COMMUNICATIONS PLAN
Our challenges for the upcoming year will be threefold:
First, we will work to ensure implementation of the final ICPD recommendations,
particularly focusing on the role of the U.S. government and nongovernmental
organizations;
Second, we will work to expand and strengthen our public education activities related
to world population growth and the need for improved reproductive health and family
planning services; and
Third, we will greatly broaden our efforts on issues relating to the over-consumption
of resources. We intend to expand the popular definition of "global stewardship" to
consistently include a discussion of consumption.
Several cross-cutting objectives will guide our actions. These include:
Keeping the agenda manageable and understandable by targeting the scope of activity
and messages;
Establishing a grounded ethical framework and common set of values from which to
build a communications strategy;
Framing domestic issues so that they are recognizable to the U.S. public and tied to
concerns for the future well-being of our children and families;
Conducting outreach to the corporate and for-profit sector, which controls capital,
ingenuity and access that could work to support stewardship; and
Devising a sustained and creative strategy to convince journalists that stewardship
issues are newsworthy and should be covered on an ongoing basis.
Outlined below are the specific activities for 1995 which are based on the collective learning
experiences of our effort in 1993-94.
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CCMC staff will provide editorial oversight for the newsletter, Global Stewardship,
which is currently produced and distributed by the Population Reference Bureau.
CCMC will work with Koch TV, CNN, ABC News, Turner Broadcasting and other
major video networks to use the videotapes that have already been produced as
educational tools for 1995. We anticipate dubbing approximately 500 tapes for use at
meetings, conferences, special presentations and other events on global stewardship.
Media Working Group: CCMC and DG&C will establish a Global Stewardship Media
Working Group to create a forum for communications professionals in the nation's leading
population, environment, religious, international policy and development organizations.
Meeting monthly. the Global Stewardship Media Working Group will enable participants to
develop coordinated media strategies. It will also provide an opportunity to create a plan to
educate and mobilize the public in support of the Pew GSI policy agenda. Participants will
include Pew GSI staff and 15-25 press secretaries and communications directors from a core
group of grantees, including the Population Reference Bureau, the National Audubon
Society, and Population Action International. The Media Working Group will:
Keep activists on the cutting edge with'briefings by experts on a range of important
population, consumption and environment issues;
Develop and distribute a regular series of press releases, talking points and op-eds
that can be used by interested organizations; and
Monitor differences and minimize overlap on policy strategies among population,
environment and other organizations involved with stewardship issues.
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A conference on consumption issues, to be held in the spring of 1995 in Washington,
D.C. in conjunction with other funding partners. CCMC will assist with media
cultivation, outreach and development of the program on an as-needed basis.
The Social Summit in Copenhagen in April and the World Conference on Women in
September in Beijing each provide unique opportunities to advance the messages of
global stewardship. CCMC will work in partnership with Pew GSI staff to support
the integration of global stewardship issues into the overall agenda and media
coverage.
The United Nations 50th anniversary in the fall of 1995 can also provide an
opportunity to move forward with messages on the global stewardship agenda.
CCMC will help Pew GSI develop a plan for this event.
Media Outreach and Cultivation: In 1994 our proactive cultivation of reporters,
producers, editors and other journalists has proven to be an effective strategy resulting in
quality, thoughtful news coverage of the issues. We will build on these contacts for our
work in 1995 through the following activities:
Editorial board meetings will be arranged for Pew GSI grantees and supporting
organizations throughout 1995. We anticipate organizing five to six such meetings at
the top 50-100 newspapers. In these meetings, we will forward the messages of
ICPD implementation and over-consumption.
Media mailings will be done on a regular basis to support cultivation of reporters.
One-on-one meetings, phone conversarions and luncheon sessions with journalists and
Pew GSI grantees will be arranged by CCMC and DG&C. We anticipate an average
of three to six such meetings each month.
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Trend analysis. A review of media coverage both before and after the implementation
of a strategic campaign in order to assess the changes which may reflect the activities
of CCMC.
Content analysis. A review of the volume and content of media coverage of a
particular issue. For instance, the number of newspaper clips on a specific subject
over a period of time to identify major themes and perspectives.
Record of events. A review of press conferences, media briefings, editorial board
appearances, TV news placements, and radio talk show bookings.
Policy change. Policymakers' reactions and the policy-related reactions in response to
media initiatives. while difficult to quantify. are monitored after long-term strategic
media campaigns.
Institutional capacity. Improved communication skills of public interest leaders,
better use of communications technologies, and integration of communications
strategies into the overall institutional plan are also important measures of success.
CCMC also rigorously assesses its technical assistance and training. In formalized training
sessions, participant skill level is assessed through written questionnaires submitted before
each training. Evaluation forms are circulated at the conclusion of each training and are
summarized for staff and funder review. In addition, CCMC training teams solicit feedback
from participants at follow-up sessions held at six-month intervals after the workshops.
CCMC recognizes that its evaluation criteria cannot fully acknowledge all factors that might
give a complete picture of a project or activity being studied. For instance, in the policy
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BIOGRAPHIES OF KEY STAFF AND CONSULTANTS
CCMC President and Co-Director Kathy Bonk has nearly two decades of experience on a
wide range of public policy issues on families, health care, women's rights, immigration. and
other domestic issues. From 1978 until 1987, she directed the NOW Legal Defense and
Education Fund's Media Policy-Project. She was the Public Information Officer for the
International Women's Year and Decade activities at the U.S. Department of State and the
Civil Rights Division of the U.S. Department of Justice. Ms. Bonk expanded her
international expertise through a Kellogg Foundation Leadership Fellowship which she was
awarded in 1989. Her efforts resulted in establishing the first family planning clinics in
Moscow, now serving 40,000 women per month. The Pew GSI communications efforts have
been coordinated by Ms. Bonk who will continue to direct the project in 1995. CCMC's
current projects include, in the area of family policy: child care, family preservation,
adoption reform and advocacy for children with disabilities. CCMC also has projects on
energy efficiency and health care reform, and is conducting technical assistance and training
programs on immigration and refugee issues as well as for participants in the 1995 U.N.
Women's Conference. Since many of these projects directly relate to the overall values and
policy goals of global stewardship, CCMC will be able to bring new, untapped networks to
support our 1995 Pew GSI agenda.
Laurie Mazur will join the CCMC staff in January 1995 to work full time on the Pew GSI.
Ms. Mazur is a writer with particular expertise in environmental and population issues. She
is the editor of Beyond the Numbers: A Reader on Population, Consumption, and the
Environment, published by Island Press in 1994. She is also the author of Population and
the Environment, a widely distributed report published in 1992 by the Environmental
Grantmakers Association (EGA). Also under the auspices of EGA, Ms. Mazur prepared a
briefing packet for foundations about the 1992 Earth Summit in Rio de Janeiro. With
Michael Jacobson, she coauthored Marketing Madness, a study of advertising and the
consumer culture, which will be published by Westview Press in 1995. As a consultant, Ms.
Mazur's clients have included the Rockefeller Family Fund, the Ford Foundation, and the
Natural Resources Defense Council.
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which published several Newsroom Guides on family planning, civil rights and immigration
issues.
Maria Ibañez, project associate, is a professional media strategist who came to CCMC from
National Public Radio. Of Cuban heritage, Ms. Ibañez is bilingual and has been involved in
many multicultural activities. She is a strategist on family policy issues and oversees many
of CCMC's media training workshops."
Ginger Vanderpool is CCMC's computer systems manager. Before joining CCMC, Ms.
Vanderpool worked as a local area network computing specialist for D'Arcy, Masius, Benton
and Bowles, an international advertising agency in New York. Prior to that she worked in
both the acquisitions and Management Information Systems departments of CBS/Fox Video
for several years. She has also worked with nonprofit organizations, including several
regional theater groups, and Creative Alternatives, a nonprofit organization based at Mount
Sinai Hospital which serves the mentally ill.
Richard W. Boone, a sociologist, became director of the Project for Participatory
Democracy of the Tides Foundation in 1988 after more than a decade as acting director, then
executive director of the Field Foundation. He has worked with numerous nonprofit
organizations in the area of urban youth and economic policy. These have included the
Citizens Policy Center, the Robert F. Kennedy Memorial, the Citizens Crusade Against
Poverty and the Center for Community Change. During the Kennedy-Johnson
Administrations, Mr. Boone served both in the White House and the Office of Economic
Opportunity.
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BUDGET NARRATIVE:
Consultants:
Communications Consortium Media Center
$398,550
Douglas Gould & Company
$69,000
Richard Boone
$13,095
Richard Harwood
$40,000
Belden & Russonello
$30,000
Printing/Publications:
We will continue to develop top-quality written materials with a targeted
dissemination strategy:
Reprinting of a revised Pew GSI information kit, with
special emphasis on consumption and implementation of
the ICPD Program of Action,
2,500 copies at $4.00/each
$10,000
Press releases and media mailing to small groups of
journalists and reporters, two mailings/month, b/w
$5,000
A public opinion brochure with an overview of opinion
polls on population and consumption, including Pew GSI
poll, 2,000 copies at $5.00
$10,000
Printing of speeches, testimonies; reprints of clips
and other written material. Camera-ready artwork,
slides and overheads to be made available to grantees
and policymakers
$20,000
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Travel:
$18,000
Postage:
$38,255
2 mailings/month to reporter database of 2,000
Mailing of public opinion brochure
GSI information kit
Shipping for international conference
Miscellaneous op-eds, speeches, testimonies and other written materials
Office Supplies:
$5,000
Assumes day-to-day supplies.
Tides Fee (5%):
$39,000
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APPENDIX A
DEFINITIONS OF KEY GROUPS: CLUSTER ANALYSIS
1.
Environmental Connectors
19% of voters
This group is made up largely of feminist, liberal, Democratic voters. This education is usually limited to
high school, and then tend to live in households earning less than $30,000 per year. The distinguishing
attitudinal characteristic of this group is the depth of their commitment to the environment.
2.
Good Hearted Population Interventionists
20% of voters
The Good Hearteds are more often Democratic voters who are well informed, highly educated and upper
income. They, too, are a core group of interest. They have a high level of agreement on the desirability
of involvement in global population issues, motivated by a desire to help individuals rather than an interest
in the environment or population issues.
3.
Optimistic Secularists
10% of voters
The Optimistic Secularists are predominately male, liberal to moderate Republican leaning group. Its
members are well-informed and live in upper-middle class households, earning between $30,000-$75,000
a year. This group rates many problems less seriously than do other groups. They are not opposed to
action. but see no urgency.
4.
America Firsters
15% of voters
The America-First team is made up of older (most are over age 45), somewhat less well educated, and are
Republican-leaning white voters. They are the most likely of any group to call themselves conservatives.
They oppose foreign assistance and immigration. They do not consider the environment a high priority.
5.
Anti-Planning/Easy Enviros
17% of voters
This group is largely comprised of women, Democrats, and have a higher proportion of younger voters
than do other groups. They are concerned about the environment, but reject population as a part of the
problem. They represent the soft, loosely committed environmentalists, who say they think the problems
are serious, but they are not doing anything in particular about them.
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