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1
ABSTRACTS OF
COMMUNITY PLANNING WORKSHOP PROJECTS
1977 - 1992
UNIVERSITY OF OREGON
Department of Planning,
Public Policy and Management
Community Planning Workshop
119 Hendricks Hall
Eugene, Oregon 97403
November, 1992
COMMUNITY PLANNING WORKSHOP: BACKGROUND
Community Planning Workshop (CPW) is a hands-on experience oriented program within the
Department of Planning, Public Policy and Management at the University of Oregon. The
Program was started in 1977 to give students the opportunity to work on real planning
problems for real clients. First year students in the Master of Urban Planning Program,
work in teams developing proposals, conducting research, analyzing data and evaluating
alternatives, under the management direction of second-year students and faculty, in
determining possible solutions to planning problems.
Oregon communities, agencies, and organizations contract with CPW to receive help on a
variety of planning issues. Over the years CPW has been asked to provide assistance on
such diverse topics as community and economic development, economic and market analysis,
facility and park management, planning and design, recreation and tourism, social services
planning, transportation planning, and utility management.
The following document is a catalog of past workshop projects. The purpose of this catalog
is to provide a summary of the types of projects with which CPW has experience and
expertise. The catalog is indexed in the table of contents by subject. Within each subject
heading the projects are listed in reverse chronological order. Each entry provides: the title
of the report; the client; date; research team members; and a short description of the
project's purpose, methodology, findings and recommendations.
Some of these projects completed between 1987 and the present were
supported, in part, by the Oregon Department of Human Resources and the
U.S. Department of Education Fund for the Improvement of Post Secondary
Education (FISPE).
For further information, contact:
David Povey, Director
Community Planning Workshop
Department of Planning,
Public Policy and Management
University of Oregon
119 Hendricks Hall
Eugene, Oregon 97403
(503) 346-3812
FAX (503) 346-2040
TABLE OF CONTENTS
TITLE
DATE
PAGE
Community & Economic Development
South Umpqua Valley Marketing
1992
1
Lowell Community Needs
1992
3
Urban and Community Forestry
1992
4
Madras Demographic Analysis
1992
5
Bandon Demographic Analysis
1992
6
Silverton Community Survey
1992
7
Corvallis-Trends
1990
8
Siletz Tribe Master Plan
1989
9
Government Camp Development-Phase IV
1989
10
Government Camp Development-Phase III
1988
11
Government Camp Development-Phase II
1988
12
Government Camp Development-Phase I
1987
13
Government Camp Considerations
1986
14
Eugene Small Bus Incubators
1985
15
Canby Public Services
1984
16
First Baptist Church
1982
17
City of Veneta Industrial Site
1982
18
South 99 Industrial Area
1980
19
Oakridge Industrial Park
1978
20
Economic & Market Analysis
Delta Showcase
1992
21
Oregon Ski Economics, 1990-91
1992
22
Reedsport/Winchester Bay
1990
23
Oregon Ski Economics, 1988-89
1990
24
Oregon Skier Profile, 1988-89
1989
25
Economic Development on Tribal Land
1989
26
Columbia River Sailboard
1988
27
Oregon Ski Economics 1986-87
1988
28
Government Camp Development-Phase II
1988
12
Oregon Ski Economics
1987
29
Riverside Research Park
1986
30
Gull Oil Prop. in Goshen
1984
31
i
TABLE OF CONTENTS
TITLE
DATE
PAGE
Oceanarium in Bandon
1984
32
Willamette Pass Accommodations
1984
33
Saturday Market Analysis
1982
34
Maiden Peak Ski Development
1982
35
LaGrande/Union County
1981
36
Amazon Corridor
1978
37
Preliminary Unemployment Lane County
1978
38
Agricultural Land Preservation
1977
39
Facility & Park Management
Corvallis Park & Rec Program
1990
40
Junction City Recreation Needs
1989
41
Corvallis Majestic Theater
1989
42
Corvallis Community Center
1989
43
Hatchery Building, Shevlin Park
1988
44
Old McKenzie Trout Hatchery
1986
45
Urban Public Markets
1984
46
Planning & Design
4-J Demographic Analysis
1992
47
Commodore Hotel
1992
48
Florence Comprehensive Plan Review
1992
49
McKenzie River Corridor
1990
50
Government Camp Development-Phase IV
1989
10
19th & Agate Parking
1988
51
Government Camp Development-Phase I
1987
13
Government Camp Considerations
1986
14
Riverside Research Park
1986
30
Oregon Environment
1985
52
Bethel Triangle Neighborhood
1982
53
Willamette Pass Master Plan
1982
54
Delta Ponds Management Policy
1980
55
Red Barn Variance Application
1980
56
Zoning Ordinance for Eugene
1979
57
ii
TABLE OF CONTENTS
TITLE
DATE
PAGE
Recreation & Tourism
Delta Showcase
1992
21
Oregon Ski Economics, 1990-91
1992
22
Diamond Lake Winter Recreation
1991
58
Klamath Falls Winter Recreation
1991
59
Private Land: Wild & Scenic Rivers
1991
60
Lincoln County Sports Angler Profile
1991
61
McKenzie River Corridor
1990
50
Reedsport/Winchester Bay
1990
23
Oregon Ski Economics, 1988-89
1990
24
Corvallis Recreation Program
1990
40
Corvallis Boys & Girls Club
1990
62
Oregon Skier Profile, 1988-89
1989
25
Oregon Travel and Tourism
1989
63
Yamhill County Wine Country
1989
64
Junction City Recreation Needs
1989
41
Oregon Ski Economics, 1986-87
1988
28
Oregon Ski Economics, 1984-85
1987
29
Willamette Forest Recreation
1986
65
Frisco Cross Country Ski Report
1985
66
Fall Creek Recreation
1984
67
Oceanarium in Bandon
1984
32
Willamette Pass Accommodations
1984
33
Tongass Forest Marine Rec.
1983
68
Hills Creek Reservoir
1983
69
Santiam Pass Recreation Management Plan
1983
70
Santiam Wagon Road
1983
71
Maiden Peak Ski Development
1982
35
Bandon's Summer Visitors
1982
72
Coos County Tourism
1982
73
Tourism Development Resource Guide
1982
74
Willamette Pass Master Plan
1982
54
Blue River/Cougar Reservoirs
1981
75
Oakridge & Westfir Tourism
1981
76
iii
TABLE OF CONTENTS
TITLE
DATE
PAGE
Social Services
Lowell Community Needs
1992
3
Madras Demographic Analysis
1992
5
Bandon Demographic Analysis
1992
6
4-J Demographic Analysis
1992
47
AAA Faculty Research Survey
1992
77
Douglas County Housing Needs
1992
78
Brookings-Harbor Health Needs
1991
79
South Seniors Coast Needs
1990
80
Programs for the Homeless
1989
81
So. Douglas Senior Housing
1988
82
Canby School District 1988/2000
1988
83
Canby School District 1987/2000
1987
84
Oregon Right-to-Know Program
1986
85
Oregon Community Colleges
1984
86
Eugene Downtown Child Care
1981
87
Medical Care Manpower
1978
88
Transportation
Klamath County Special Trans Needs
1992
89
Clatsop County Transportation Needs
1991
90
Highway 101 Access
1989
91
Government Camp Development-Phase III
1988
11
Valley River Center Bus Ridership
1987
92
19th & Agate Parking
1988
51
U of o & LCC Transit Use
1984
93
Non-Urban Bus Service
1983
94
Free Parking, Downtown Eugene
1982
95
LTD Fare Structure Strategies
1981
96
Woonerf in W. Univ Neighborhood
1981
97
Forecasting for Lane Transit
1980
98
Depoe Bay Preliminary Traffic Study
1980
99
iv
TABLE OF CONTENTS
TITLE
DATE
PAGE
Utility Management
Hydroelectric Development, Deschutes
1985
100
Small Scale Hydroelectric Power
1982
101
Geothermal Retrofit, Oakridge
1981
102
Eugene Residential Energy
1978
103
Oregon Alt. Energy Study
1978
104
Sustainable Development
Sustainable Development
1992
105
>
COMMUNITY & ECONOMIC DEVELOPMENT
SOUTH UMPQUA VALLEY ECONOMIC DEVELOPMENT MARKETING PLAN
Community and Economic Development
Submitted to:
South Umpqua Valley Economic Development Committee (SUVED)
Date Submitted:
1992
Researchers:
Mark Fancey
Chuck Fisher
David Beam
Mark Leedom
Scott Craig
Cayla Morgan
Al Donnelly
Robert Wheeldon
Sam Gollah
The South Umpqua Valley is located in southern Douglas County 15 miles south of
Roseburg. The area has more than 13,000 residents and has been severely impacted by the
crisis in the timber industry. In 1990, representatives of the Valley's four communities:
Canyonville, Myrtle Creek, Riddle, and the unincorporated Tri-City area joined together to
form the South Umpqua Valley Economic Development Committee (SUVED). At that time,
SUVED defined seven economic development goals for the area
1.
Recruit light and advanced manufacturing firms
2.
Retain and expand the local retirement industry
3.
Support the retention and expansion of existing industry
4.
Develop small agriculture
5.
Expand the area's tourism industry
6.
Recruit a name-brand restaurant
7.
Develop an overnight facility
SUVED requested assistance a marketing and implementation plan that would describe
specific steps the committee could take to accomplish its stated goals.
The project used a variety of research methodologies including:
a literature review of pertinent materials including: U.S. Census reports, previous
studies of the area, business retention and expansion program literature, and industry
and general marketing publications;
a survey of 400 light and advanced manufacturing firms in Oregon designed to elicit
information regarding the qualities they find most desirable in a community;
numerous phone interviews with economic development officials in other Oregon
communities, as well as various support groups such as Oregon Tourism Division,
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 1
OEDD, SouthWestern Oregon Visitors Association, and interviews with local
farmers, agriculture marketing experts, light and advanced manufacturers in Oregon,
and motel and restaurant representatives;
a business retention and expansion survey of 350 local businesses; and
a review of marketing materials produced by other Oregon communities.
The resulting report included a description of marketing strategies and step-by-step action
plans for each of the stated goals. In addition, it included a description of general marketing
activities that SUVED can use to better promote the local area and also improve its own
image locally. The project team developed a number of marketing tools (reply-mail
postcards, visitor and business relocation surveys, etc.) that were included with the report.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 2
LOWELL COMMUNITY NEEDS ASSESSMENT
Community and Economic Development
Submitted to:
City of Lowell
Date Submitted:
1992
Researchers:
Mark Fancey
John Dinne
The city of Lowell, with its rural setting, nearby recreational amenities and its proximity to
the Eugene/Springfield metropolitan area has become one of the fastest growing communities
in Lane County. The United States Census for 1990 reports that the city's population
increased by more than 18 percent between 1980 and 1990 as the population grew from 661
to 785 residents. As this growth occurs, the need for long-range planning to meet the
various needs of community members becomes increasingly important. Community leaders
want to encourage citizen participation when determining the shape and direction of
community goals and policies regarding tourism, economic development, and future spending
priorities for the City.
This study used two principal research tools: 1) a survey mailed to all households within the
Lowell city limits and selected residences outside the city limits; and 2) a series of individual
interviews with current and former community leaders to more thoroughly discuss questions
relating to growth and economic development the were asked in the community survey. The
survey gathered information from Lowell area residents regarding: 1) Lowell's most/least
favorable aspects of the community; 2) City service and policy priorities; 3) the type of
growth that should occur within the city; and 4) demographic characteristics of the
population.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 3
URBAN AND COMMUNITY FORESTRY IN OREGON
Public Works Improvement
Submitted to:
Oregon Department of Forestry
Date Submitted:
July 1992
Researchers:
Tim Trimble
Celia Barry
Anna Braun
Ken Augustson
Peter Huffman
Kathy Varner
Brett KenCairn
Project Manager:
Bob Parker
Co-Contractor:
Mike Reichenbach, Arboreal Enterprises
As part of its compliance with a Federal program to enhance urban forestry in the state of
Oregon, the Oregon Department of Forestry contracted with Mike Reichenbach of Arboreal
Enterprises and the Community Planning Workshop at the University of Oregon to undertake
a survey of the present status of urban and community forestry programs in Oregon's 240
incorporated communities. The assessment utilized a twelve page survey instrument mailed
to the public official in each community responsible for coordination of urban forestry
programs. Survey questions were designed to elicit both present conditions as well as
perceptions and future intentions of the respondents had regarding the future of their urban
forestry programs. The response rate for the survey was 63%.
Key findings of the survey were as follows:
Only 38 communities have a tree planting and care programs
The average Oregon community cares for 570 trees. A typical community plants 58
trees per year and removes 24.
Sixty-five percent of tree work is a response to complaints or crisis, rather than a
systematic action determined by a comprehensive plan.
Generally smaller communities do not view programs as a priority. Few funded
programs existed in communities with less than 3,000 residents.
The report concluded that a major effort to educate Oregon's communities regarding the
benefits of urban tree care programs is necessary. Given the preponderance of small
communities in the state (75% are small than 5,000 residents), this effort must be tailored
specifically at the needs and concerns of these smaller municipalities. The report also noted
that effective community involvement programs are key elements in existing successful
programs and programs to develop and support volunteer efforts should be a high priority in
state sponsored assistance.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 4
MADRAS DEMOGRAPHIC ANALYSIS
Community & Economic Development
Submitted to:
City of Madras
Date Submitted:
September 1992
Researchers:
Bob Parker
Jack Dinne
Using data from the 1990 Census, CPW completed a demographic analysis of the City of
Madras. The project analyzed population, household, and housing trends. The City of
Madras intends to use this analysis for a variety of municipal planning and policy analyses.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 5
BANDON DEMOGRAPHIC ANALYSIS
Community & Economic Development
Submitted to:
City of Bandon
Date Submitted:
October 1992
Researchers:
Bob Parker
Chuck Fisher
Steve Hopkins
Seung Ho Lee
Kristie Schumacher
Using data from the 1990 Census, CPW completed a demographic analysis of the City of
Bandon and the surrounding municipal service area. The project analyzed population,
household, and housing trends. CPW also completed population forecasts for the City for
the period from 1990 to 2010. The City of Bandon intends to use this analysis for a variety
of municipal planning and policy analyses, and for grant applications.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 6
SILVERTON COMMUNITY SURVEY
Community and Economic Development
Submitted to:
City of Silverton
Date Submitted:
1992
Researchers:
Bob Choquette
Mark Fancey
Elizabeth Gotelli
Monique Wahba
The city of Silverton is becoming an attractive residential community for people employed in
large urban areas, such as Salem and Portland. In addition, many long-time residents have
remained because of the small-town qualities that Silverton continues to offer. To ensure
that Silverton meets the needs and preferences of its residents, while accommodating growth,
local policy makers have recognized the needs for long-term planning for the funding and
operation of city services and operations. The City has also determined that for such
planning to adequately meet the needs of all city residents, it is critical that Silverton citizens
participate in the process.
The study's principal research tools were: 1) a series of Delbecq focus groups conducted
with a sample of city residents and community leaders, and 2) a survey mailed to all
households within Silverton city limits and a selected sample of households outside the city
limits. The survey gathered information regarding Silverton's most desirable and undesirable
qualities, and city service and program budget priorities. In addition, the survey gathered
information regarding growth in Silverton and the form this growth should take. This
information will allow the City of Silverton to better plan for the future needs of its
residents.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 7
CORVALLIS-TRENDS: COMMUNITY QUALITY OF LIFE
Community & Economic Development
Submitted to:
City of Corvallis, Department of Planning
Date Submitted:
1990
Researchers:
Lisa Shibata
Kay Heikkila
Matt Myers
The City of Corvallis Planning Department requested assistance in developing a quality of
life assessment system to monitor changes in the community over time. Information was
collected from a variety of sources and reviewed to determine how to measure residents'
perceptions of quality of life in Corvallis; identify measurable quality of life indicators; and
provide a method to track economic development initiatives, public policies and community
change. The finding of the literature review was that there is a demonstrated need to
measure quality of life and the advantages of the community-trend method.
The quality of life survey which was designed is a "benchmark" survey-it was intended to
"provide baseline measurements for future trends." The assessment that has been designed
specifically for the City of Corvallis was meant to provide information about a range of
community attributes that cumulatively comprise "quality of life."
The report also described four measurement techniques that can be used once quality of life
indicators have been chosen.
The study concluded that a major effort to closely monitor quality of life under conditions of
change and growth must by undertaken, since quality of life is one of Corvallis' greatest
assets.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 8
SILETZ TRIBE MASTER PLAN
Community & Economic Development
Submitted to:
Siletz Tribe Economic Development Commission
Date Submitted:
1989
Researchers:
Dan Garofalo
Jill Lankford
Linda Johnson
The purpose of this study was to explore economic development options consistent with the
comprehensive tribal goal to acquire, develop and conserve resources to achieve economic
and social self-sufficiency.
Researchers reviewed the tribe's comprehensive plan, conducted a site analysis, and
developed and administered three surveys of 1) local decision makers (interviews), 2) Siletz
citizens (door-to-door surveys), and 3) tribe members (random sample mailout).
The study found that any development that adds jobs and can pay for itself was strongly
supported by all surveyed parties, although there were ambivalent feelings expressed
regarding the promotion of tourism. Broad support was articulated for many development
options, including an RV park, a community center, public facilities development and a mini-
mall.
The report recommends that the tribe implement a development project of their choice. The
report details necessary parts of planning and implementing economic development projects,
particularly financial considerations.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 9
GOVERNMENT CAMP DEVELOPMENT PLAN: PHASE IV-DEVELOPMENT
OPTIONS
Community & Economic Development
Planning & Design
Submitted to:
Clackamas County Dept of Human Services, Division of Community
Development, and the Government Camp Recreation Association
Date Submitted:
1989
Researchers:
Jie Chen
Zack Povey
Lane Ledbetter
Andi Siebert
Bobbie Lee
Mike Unger
Kathy McCormick
Leslie Vrooman
Robert Parker
This was the final phase of the economic improvement project for Government Camp. The
report identified, analyzed, and made recommendations on four major elements: community
design guidelines, need for destination resort facilities, development costs, market
segmentation, recommended development strategies, and funding sources.
The phasing of development in Government Camp was prioritized according to the facilities
and services which were in highest demand, and complemented resort type developments.
Each phase included recommendations for commercial development and public
improvements. Public improvements were recommended to be developed simultaneously
with private investments as they were crucial to the long-term success of the economic
improvement program which may be adopted for the community. Phase I was comprised of
developments and improvements which were needed immediately and support subsequent
development recommended in Phase II. Phase II was comprised of resort convention center
services and facility improvements again accompanied by recommended improvements.
Phase III suggested various recreation, commercial and public/quasi-public service
improvements for Government Camp.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 10
GOVERNMENT CAMP ECONOMIC IMPROVEMENT PROJECT: PHASE
III-TRANSPORTATION STRATEGIES
Community & Economic Development
Transportation
Submitted to:
Clackamas County Dept of Human Services, Division of Community
Development, and the Government Camp Recreation Association
Date Submitted:
1988
Researchers:
Jie Chen
Sam Lankford
Dimas Diaz
Jeremy Tasch
Jill Lankford
Jessie Wang
This third report in a series of four consolidated the last three phases, destination resort
facilities, design guidelines, and development costs which were specified in the contract.
The purpose of this study was to identify current transportation-related issues in Government
Camp and develop possible solutions to these problems. Throughout the two-year research
and design effort, transportation-related concerns, particularly regarding snow removal,
parking, and accessibility, have been identified by residents of Government Camp and
visitors to the region. The findings and recommendations provided possible solutions to the
transportation problems in the Village.
Findings and recommendations were made in the areas of traffic congestion on Highway 26;
parking; snow removal; visibility, signage and entries; and the "Main Street."
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 11
GOVERNMENT CAMP DEVELOPMENT PLAN MARKET ANALYSIS: PHASE II
Community & Economic Development
Economic & Market Analysis
Submitted to:
Clackamas County Dept of Human Services, Division of Community
Development and the Government Camp Recreation Association
Date Submitted:
1988
Researchers:
Jie Chen
Jill Lankford
Sam Lankford
The purpose of this report was to share marketing information collected in Phase II of the
Government Camp Economic Development Plan. The market analysis examined current and
potential demand affecting development in Government Camp. The analysis included an
identification and description of the existing market area. Specifically the analysis addressed:
seasonal recreation activities, adequacy of overnight accommodations, existing and potential
future commercial activities, and visitor and user characteristics. During Phase Two of the
planning effort, the research team relied on the Phase One Report of existing studies,
reports, and other information and materials related to Government Camp. This included
analysis and preparation of materials on the Village market area, user profiles, and public
and private service needs and desires. In addition to existing information and data, the
research team developed findings from surveys which were distributed to over 1,750 persons
in Government Camp and the Mt. Hood Region.
The report concluded that there were more recreational resources/facilities in the Government
Camp region than there were services to support the persons using them or employed by
them. Lodging was the primary example of an unmet need. An appropriate level of services
for the visitor was clearly the focus of both increased development of existing businesses and
the future economic developments in the region.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 12
GOVERNMENT CAMP DEVELOPMENT PLAN PROGRESS REPORT: PHASE
I-REVIEW OF EXISTING PLANS AND STUDIES
Community & Economic Development
Planning & Design
Submitted to:
Clackamas County Dept. of Human Services & Division of Community
Development, Government Camp Recreation Assoc.
Date Submitted:
1987
Researchers:
Jie Chen
Jill Lankford
Sam Lankford
Kevin Masterson
Margaret Rittmann
The purpose of this report was to present information and data collected as a result of the
implementation and completion of Phase One of the Government Camp Economic
Development Plan. There were six separate, yet interdependent phases that made up the
overall economic development planning effort in Government Camp. This progress report
represented information, findings, and observations collected during Phase I of the
Government Camp Economic Development Plan process. It consisted of a review of existing
studies, reports, and other information and materials related to Government Camp. In
addition to existing information and data, this task involved development of five survey
instruments, administration of the survey instruments, and the analysis of those findings.
The Community Planning Workshop team prepared material regarding land use, physical and
natural characteristics of the area, transportation, housing, demographic characteristics,
recreation areas and facilities, and signage and lighting program information.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 13
VILLAGE OF GOVERNMENT CAMP: DEVELOPMENT CONSIDERATIONS
Community & Economic Development
Planning & Design
Submitted to:
Government Camp Recreation Association
Date Submitted:
1986
Researchers:
Jill Lankford
Kevin Masterson
Marguerite McGrath
Bjorn Olson
The purpose of this report was to describe action needed to establish Government Camp,
Oregon, as one of the leading recreation and tourist communities in the Pacific Northwest.
The report outlined criteria to guide the continued planning and economic development
efforts in the community.
The recommendations described in the report were intended to promote the development and
revitalization of business and recreational opportunities in Government Camp. These design
consideration would help provide an improved sense of community and greater attraction to
Mount Hood recreation visitors and tourists.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 14
SMALL BUSINESS INCUBATORS: A TOOL FOR LOCAL ECONOMIC
DEVELOPMENT
Community & Economic Development
Submitted to:
City of Eugene Planning Department
Date Submitted:
1985
Researchers:
Elizabeth Evans
Robert Atkinson
Lance Holmstrom
This study analyzed the concept of small business incubators as a way to provide services for
starting entrepreneurial efforts. Services that might be provided by a business incubator
include: (1) general business services; (2) office or production space; (3) management
assistance and; (4) access to capital.
The study found models for three types of incubators: (1) research university affiliated; (2)
for profit firms; and (3) non-profit organizations.
The study explores various applications of the incubator concept in the context of local
needs. Suggestions for developing a business incubator program in Eugene were made.
The study found that business incubators have been developed frequently in the Northwest
since the 1960s. In Eugene, the service need that might best be filled by a business
incubator is advertising and marketing services. The study recommended that either a non-
profit public or a private business incubator would be a good choice for Eugene.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 15
PRELIMINARY FINDINGS AND RECOMMENDATIONS; CANBY PUBLIC
SERVICES PROJECT
Community & Economic Development
Submitted to:
City of Canby, Oregon
Date Submitted:
1984
Researchers:
Christine Johns
John Talberth
Michael Spyrou
The objectives of this report are threefold: (1) to assess the current and future needs of
Canby's public service sector; (2) to develop criteria for site selection through community
involvement; and (3) to analyze all data and make specific recommendations for action.
To achieve these objectives, field investigations were conducted in three regional cities with
growth patterns similar to Canby. The cities selected were Newberg, McMinnville, and
Woodburn. Tables provide brief summaries of each of the comparisons. A detailed analysis
of the anticipated future needs of Canby public services was also conducted.
The researchers made preliminary recommendations which included: (1) the city should
provide concentration of City Hall services at one central location; (2) the Library and City
Hall should be as close as possible; and (3) the present City Hall should serve as the focal
point for the renovated Public Service Complex.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 16
FIRST BAPTIST CHURCH OF EUGENE PLANNING STUDY
Community & Economic Development
Submitted to:
First Baptist Church Planning Committee
Date Submitted:
1982
Researchers:
Judith Basehore
Jeffrey Boyer
Teresa Lawler
John Levy
Chuck Nozicka
The purpose of this study was to evaluate church location and operations in downtown
Eugene and their effect on: (1) accessibility for church members, particularly convenient
parking; and (2) community problems with church activities and reasonable responses to
them.
Four hundred surveys were distributed, and a 91% response rate was obtained. Other data
sources included an inventory of space utilization; and interviews with representatives of
neighboring agencies and organizations, city planners, business people, church members and
service providers.
The report recommended the following action items:
1)
space services to reduce congestion on otherwise high-use days;
2)
encourage members to walk further to free parking;
3)
create safe loading zones; and
4)
negotiate for use, lease or purchase of neighboring properties.
Recommendations for increasing community services at the church included:
(1) Architectural alterations to improve building usefulness for community groups, group
functions and social programming; and (2) developing programs to serve transients, the
elderly or youth, promoting volunteerism, financial contributions and social support.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 17
CITY OF VENETA INDUSTRIAL SITE ANALYSIS
Community & Economic Development
Submitted to:
City of Veneta, Oregon Economic Development Department
Date Submitted:
1982
Researchers:
Judith Basehore
Anne Bellows
Tom Durant
Wayne Embree
This 1982 study, commissioned by the City of Veneta and funded by the Oregon Department
of Economic Development, analyzed available infrastructure for six proposed industrial sites
in Veneta, Oregon, and provided cost estimates for improvements.
Land use, water, sewer, site drainage, electric, telephone and transportation services were
inventoried to prepare site summaries (strengths and weaknesses) and provide maps of
existing and proposed infrastructure. Site improvement information and cost estimates were
provided by area utility offices, and rail and highway authorities.
The study recommended citizen involvement to determine city development goals and
constraints. Recommendations included: an audit of what is available or achievable in
Veneta; to target specific industries with a marketing program; and preparation to respond to
industries interested in locating in Veneta. assist in facilitating the expanding
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 18
SOUTH 99 INDUSTRIAL AREA STUDY
Community & Economic Development
Submitted to:
Date Submitted:
1980
Researchers:
Jim Bell
Paul Ketcham
This study was initiated to investigate selected physical and economic characteristics of the
South 99 Industrial Area. Its purpose was to prove in more detail the factors which may
serve to discourage industrial development in the area.
It was determined that much of the land was under-utilized and specific roadways were in
need of improvement. Recommendations were made to reduce blighted and unsightly
conditions and to encourage reinvestment in the area. Proposed zone changes would demand
for light to medium industrial uses.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 19
THE OAKRIDGE INDUSTRIAL PARK: IDENTIFICATION OF POTENTIAL
OCCUPANTS
Community & Economic Development
Submitted to:
David Waffle, City Administrator, Oakridge, Oregon
Date Submitted:
1978
Researchers:
Hal Darst
Steve Lancaster
Sherry Oeser
Mary Schoolcraft
Susan Smernoff
This study identified types of industrial firms likely to find a proposed light industrial park in
Oakridge to be an attractive location.
Primary data for this analysis was gathered through a mail survey of 162 industrial firms in
Oregon and was supplemented by secondary data from a variety of sources. Identification of
potential industrial park occupants was accomplished by:
1)
identifying community attributes and characteristics relevant to industrial
location decisions;
2)
identifying the specific locational needs and preferences of a variety of
industrial firms; and
3)
matching the attributes and characteristics of the community with the needs
and preferences of industrial firms.
Although this study dealt specifically with Oakridge, it was intended that the study
methodology be applicable to other small cities planning economic development programs.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 20
ECONOMIC & MARKET ANALYSIS
DELTA SHOWCASE PROJECT
Planning & Design
Economic & Market Analysis
Recreation & Tourism
Submitted to:
Blue River Ranger District, Willamette National Forest
Date Submitted:
December 1992
Researchers:
Bob Parker
Mark Leedom
Jack Dinne
David Beam
Celia Barry
The Delta Showcase is a 6,000 acre area located at the confluence of the McKenzie River
and the South Fork McKenzie River east of Springfield, Oregon. The project was an
experiment with innovative public involvement techniques to develop (1) management
alternatives for the Showcase; (2) public involvement in the decision-making process; and (3)
public/private partnerships in implementing specific projects.
To assist the Blue River Ranger District, CPW completed a recreational demand analysis for
the Delta Showcase, researched public involvement techniques, and designed and
implemented a public involvement program for the Delta Showcase.
The public involvement program CPW designed used the Delphi technique as the primary
information gathering tool. The Delphi technique involved two surveys: one to gather initial
opinions on future management of the Showcase and a second, more detailed survey to refine
management options.
The Blue River Ranger District intends to use the CPW report to identify projects and
develop partnerships to implement projects within the Delta Showcase.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 21
1990-91 OREGON SKI ECONOMICS AND OREGON SKIER PROFILE
Economic & Market Analysis
Recreation & Tourism
Submitted to:
Oregon Ski Industries Association
Date Submitted:
1992
Project Manager:
Brenda McCray, Robert Parker
Researchers:
John Dinne
Terry Lewis
Elizabeth Stepp
The fourth in a biennial series of reports, this study describes the economic impacts that the
downhill skiing industry has on Oregon's economy. The study also describes the
demographic characteristics and preferences of downhill skiers in Oregon, as well as
estimates direct and indirect expenditures made by skiers in Oregon during the 1990-91 ski
season. In addition, the report identifies the revenues, expenses, and skier visit counts
generated by Oregon ski areas.
Data was collected through administration of two separate surveys-one to skiers who had
visited Oregon ski areas and one to Oregon ski areas. A compilation of estimated economic
impacts of the Oregon ski industry was developed based on this information.
The study will aid the ski industry in developing marketing strategies, establishing its
importance in the State's economy, and identifying areas for improvement.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 22
REEDSPORT/WINCHESTER BAY: TOURISM MARKET STUDY
Economic & Market Analysis
Recreation & Tourism
Submitted to:
City of Reedsport
Date Submitted:
1990
Researchers:
Martha Harley
Ryan J. Birdseye
Frank Bond
Carole Lewis
Po-Fen Lin
The purpose of this study was to identify tourism marketing opportunities of the Lower
Umpqua Region and to outline a marketing strategy for the area.
To create an effective marketing strategy, Community Planning Workshop assessed the
approaches, successes, and failures of past economic development efforts. Additionally, they
sought to gain some insight regarding tourists' and Reedsport/Winchester Bay residents'
perceptions of the area, both in terms of what the area had to offer and its shortcomings.
The market study drew upon two surveys-one of tourists to the area and the other of
members of the Lower Umpqua Chamber of Commerce-designed to get a better idea of the
characteristics and preferences of those tourists and what the area had to offer. Past studies,
visitor counts to area attractions, relevant statistics and marketing plans in the region were
also utilized.
The report contained a detailed back-up for the data and conclusions described in the main
body of the report. For each data source, an evaluation was made of its reliability, key
conclusions were described, and its implications for the study of tourism in the
Reedsport/Winchester Bay area were discussed. Data sources were summarized to offer the
client reference for future purposes.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 23
OREGON SKI ECONOMICS: 1988-89 SEASON
Economic & Market Analysis
Recreation & Tourism
Submitted to:
Oregon Ski Area Operators Association
Date Submitted:
1990
Researchers:
Robert Parker
Matt Malone
Jim Lawrence
Rhonda Schmidt
Wallace Webster
This study was the third in a biennial series of reports commissioned by the Oregon Ski Area
Operators Association. A particular strength of this study was the comparison of data from
the three studies to determine long-term growth patterns at Oregon ski areas.
The purpose of this study was to determine the economic importance of skiing in Oregon
during the 1988-89 season. The specific objectives of the study were to determine: gross
revenue, total number of employees, total payroll, trends in the industry, and projections of
each as the relate to skiing and ski-related activities.
To accomplish the objectives of the study, six separate surveys were developed and
administered to the six ski-related sectors of the Oregon ski industry-ski areas, ski shops,
ski area suppliers, support service, affected state and federal agencies, and ski area
employees.
The report estimated impacts of the Oregon ski industry on the state's economy to include:
$152 million in gross revenues, $32 million in total payroll, and 11,600 employees.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 24
OREGON SKIER PROFILE: 1988-89 SEASON
Economic & Market Analysis
Recreation & Tourism
Submitted to:
Oregon Ski Area Operators Association
Date Submitted:
1989
Researcher:
Robert Parker
The purpose of this study was to identify the characteristics, preferences, attitudes, and
expenditure patterns of Oregon skiers. This study was the first comprehensive analysis of
skiers in Oregon.
During the 1988-89 ski season, 1,372 skiers were surveyed at 12 Oregon ski areas. For the
purpose of analysis, skiers were analyzed in two categories: day skiers; and destination
skiers. Further, analysis of skiers by geographic origin was presented.
Major findings of this study include:
Skiing contributed 4.9 percent of all Oregon travel and tourism-related
expenditures in 1987
During the 1988-89 ski season, survey respondents reported skiing an average
of 10 to 17.5 days
During the 1988-89 ski season, 80 percent of Oregon skier visits (about
1,230,000 skier visits) were day skier visits
Day skiers spent an estimated $35.17 per person per day during the 1988-89
ski season and accounted for 55 percent of all ski-related expenditures
Destination skiers spent an estimated $119.97 per person per day during the
1988-89 ski season accounting for 45 percent of total ski-related expenditures
Oregon skiers spend an estimated $80.20 million during the 1988-89 ski
season
Out-of-state destination skiers spend nearly twice the amount (per person per
day) as the average out-of-state visitor
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 25
A PRELIMINARY ASSESSMENT OF ECONOMIC DEVELOPMENT
OPPORTUNITIES ON TRIBAL LAND
Economic & Market Analysis
Submitted to:
The Confederated Tribes of Coos, Lower Umpqua, and Siuslaw Indians
Date Submitted:
1989
Researcher:
Matt Malone
CPW was hired to evaluate the potential for the establishment of duty-free retail businesses
on tribal land. If feasible, a duty-free retail business located on tribal land may have the
potential to attract consumers from great distances, thus improving the economy and overall
conditions for the tribe owning the duty-free business.
Besides providing a preliminary assessment of the feasibility of establishing duty-free
businesses on tribal land, this report examined (1) the possibility of waiving state taxes on
various consumer goods, and (2) national and state trends in economic development strategies
on tribal land. This report was not intended to be a complete analysis of potential economic
development strategies on tribal land. Instead, it was meant to provide an overview of
potential opportunities and restrictions concerning tribal economic development, thus, laying
the groundwork for further study. This report was a preliminary evaluation of legal
restrictions and specifications of allowed retail sales for which tribal lands provide an
economic advantage over other lands.
Information included in this report was gathered in four ways:
1)
a review of related literature on tribal economic development;
2)
a legal review of restrictions on economic development on tribal land;
3)
interviews with experts from the Bureau of Indian Affairs, U.S. Customs
Department; and
4)
a review of proposed legislation recently introduced by the U.S. Congress that
addressed economic development on tribal lands.
Although many state taxes do not apply to economic activities on tribal land, in general,
consumer items do not enjoy protection from such taxes in Oregon. It seemed to be
especially difficult for tribes to obtain such agreements in the state of Oregon.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 26
COLUMBIA RIVER GORGE SAILBOARD ECONOMICS, 1987 SEASON
Economic & Market Analysis
Submitted to:
Columbia River Gorge Commission, Oregon State Tourism Division,
Columbia River Ports
Date Submitted:
1988
Project Manager:
David Povey
Researchers:
Scott Keillor
Mike Pruit
Scott Whyte
The purpose of this report was to determine the economic impact of Boardsailing on the
Columbia River Gorge in 1987. A ten percent sample survey of Gorge Boardsailors was
conducted by the Community Planning Workshop research team. To perform the survey,
researchers visited eighteen different launch sites on both sides of the Columbia River
between Cascade Locks, Oregon and Maryhill, Washington. Physical site analysis of
community facilities and a business survey of economics was also conducted. The primary
data collected included: boardsailor demographics and general characteristics; gorge launch
site evaluations; and economic and community impacts of boardsailing.
The report estimated that between 10,000 and 25,000 boardsailors annually will visit the
Gorge by 1990. Recommendations include: development of additional launch sites; further
development of existing launch sites; additional overnight accommodations; monitoring of
national and international rates of growth; further studies into impacts on Gorge residents;
and the imposition of a boardsailor user's fee to be used for launch site development and to
fund further studies.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 27
OREGON SKI ECONOMICS 1986-87 SEASON
Economic & Market Analysis
Recreation & Tourism
Submitted to:
Oregon Ski Area Operators Association
Date Submitted:
1988
Project Manager:
David Povey
Researchers:
James Lawrence
Matt Malone
Robert Parker
The purpose of this study was to determine the economic importance of skiing in Oregon
during the 1986-87 season.
Five separate surveys were developed and administered to various groups involved in
Oregon's ski industry. Eight Oregon Ski areas were included in the analysis. The primary
data collected from these surveys showed that during the 1986-87 ski season, the Oregon ski
industry generated an estimated statewide total gross revenue of $141 million, a 15%
increase over the 1984-85 season.
This report included important refinements of earlier survey design, respondent identifica-
tion, and data interpretation, which will provide more accurate trends for further study of the
Oregon ski industry.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 28
OREGON SKI ECONOMICS: 1984-85 SEASON
Economic & Market Analysis
Recreation & Tourism
Submitted to:
The Oregon Ski Area Operators Association
Date Submitted:
1987
Researchers:
Said Al-Shaikh
Brian Foran
Katherine Swinehart
T-Shian Suen
Greg Wikler
This report provided an overview of the economic importance of skiing in Oregon.
Specifically, the study determined gross revenue, total payroll, total number of employees,
and projections as they relate to skiing and ski-related activities in Oregon.
To accomplish this task, four separate surveys were developed and administered to the
following four ski-related sectors: ski areas, ski shops, supplier services, and support
services. Survey data from the 1984-85 ski season provided the baseline for establishing
industry patterns and growth trends.
Key findings for the 1984-85 ski season included: (1) $123 million in gross revenue was
generated by the Oregon ski industry; (2) $24 million in payroll was directly attributable to
skiing in Oregon; and (3) 6,000 persons were employed in ski-related jobs.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 29
EUGENE RIVERSIDE RESEARCH PARK/UNIVERSITY OF OREGON RESEARCH
PARK
Economic & Market Analysis
Planning & Design
Submitted to:
City of Eugene & University of Oregon Campus Planning Department
Date Submitted:
1986
Researchers:
The purpose of this report was to evaluate the locational decision criteria of business
activities in university research parks in North America. Information was collected through
the use of surveys, which had been sent out to businesses located in five university research
parks with characteristics similar to the University of Oregon.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 30
OPTIONS FOR DEVELOPMENT OF GULL OIL PROPERTIES IN GOSHEN,
OREGON
Economic & Market Analysis
Submitted to:
City of Goshen
Date Submitted:
1984
Researchers:
Carol Hodges
Steven Bunnel
Patricia Cusick
Michael Spyrou
Gull Oil Corporation owns three parcels of land in Goshen, situated in the center of Lane
County, Oregon that were not realizing their full economic potential. This study explored
the status of these parcels, their present condition, and future development prospects. Two
Interstate 5 interchange properties are emphasized because of their advantages as
development sites.
The five research components represent five aspects of the development potential of the
properties;
1)
development advantages and limitations of the properties;
2)
the economy of Goshen;
3)
an analysis of traffic patterns in and around Goshen;
4)
interchange activity in the neighboring Eugene area; and
5)
physical and legal constraints on development of the Goshen properties.
Supplemental materials include the appraisal report of the properties, tables, graphs,
photographs, and slides.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 31
OCEANARIUM FEASIBILITY IN BANDON, OREGON: A PRELIMINARY STUDY
Economic & Market Analysis
Recreation & Tourism
Submitted to:
The Port of Bandon
Date Submitted:
1984
Researchers:
Elizabeth Evans
Christine Johns
Joanna Knapp
The purpose of this study was to provide a preliminary analysis of the feasibility of
constructing and successfully operating an oceanarium in the town of Bandon. Visitor
profiles and a break-even analysis were explored as initial steps in this evaluation. An
analysis of comparable attractions also served as a valuable tool in this study.
Given conditions in Bandon at the time of the study, construction of a large oceanarium in
Bandon was recommended to be infeasible. However, several recommendations were also
developed in the event that the developers still decided to proceed. Among these were the
institution of a sophisticated marketing campaign, increased revenues, and reduction of the
annual operating budget.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 32
CURRENT AND POTENTIAL DEMAND FOR OVERNIGHT ACCOMMODATIONS
AT WILLAMETTE PASS RECREATION AREA
Economic & Market Analysis
Recreation & Tourism
Submitted to:
United States Forest Service, Deschutes National Forest
Date Submitted:
1984
Researchers:
The primary objective of this study was to determine the present and future demand for
overnight accommodations in the Willamette Pass area. The approach in determining this
demand was through the evaluation of market characteristics based on seasonal and recreation
participation rates. The research team conducted a comparative analysis with other similarly
developed sites (Diamond Lake Lodge, Santiam Pass) in order to identify similarities and
differences associated with overnight accommodations and services. The findings of this
study were meant to be useful in making appropriate decisions about the development of the
Willamette Pass Recreation Area.
A survey was distributed to private industry representatives who had developed facilities at
other similar locations. This information was used to establish potential interest in satisfying
recreation demand for overnight accommodations if the demand was found to exist.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 33
EUGENE SATURDAY MARKET CUSTOMER ANALYSIS
Economic & Market Analysis
Submitted to:
Saturday Market Management
Date Submitted:
1982
Researchers:
John Johnson
Alan A. Lew
The Eugene Saturday Market, which consists of an assortment of booths selling a wide
variety of handcrafted goods and non-commercial food items, is an outdoor event occurring
every Saturday from April through December.
A survey was conducted to identify the general characteristics of Saturday Market customers,
including what they buy, where they park, and why they attend. The survey was intended to
serve as a tool for developing a market strategy.
The development of specific goals was recommended as a first action for the management of
Saturday Market. Recommendations were also made to either pursue more of the customers
who attend the Market on a regular basis and/or try to attract more of the high-spending
customers who attend infrequently. In addition, a comprehensive marketing plan may target
under-represented customer types as well.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 34
MAIDEN PEAK SKI DEVELOPMENT FEASIBILITY STUDY
Economic & Market Analysis
Recreation & Tourism
Submitted to:
Willamette National Forest
Date Submitted:
1982
Researchers:
Judith Basehore
Jack Levy
Chuck Nozicka
Teresa Lawler
This study is designed to analyze the physical and market characteristics, and economic
feasibility of developing a downhill ski area at Maiden Peak.
The analysis was presented in four parts:
1)
Physical analysis; location and description of proposed site and area activities,
geology, soil, snowpack, wildlife, vegetation, avalanche probabilities, slope
analysis, topographic orientation, and environmental impact;
2)
Market analysis; analyzed market potential in both primary and secondary
markets, skiing trends of ski resorts within the market area, characteristics of
the Maiden Peak skier;
3)
Economic analysis; presentation of critical variables, computation of key
economic characteristics, preparation of a break-even chart;
4)
Discussion of developing Maiden Peak as either a day use or destination type
ski area.
The report found that given current market conditions in Oregon and factors such as
accessibility, snow conditions, level of skiable terrain, and cost it was unlikely that a Maiden
Peak Ski Area would be economically feasible as either a day use or destination ski area at
the time of the study.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 35
LAGRANDE/UNION COUNTY COMMUTER AIR SERVICE STUDY
Economic & Market Analysis
Submitted to:
LaGrande/Union County Demonstration Area Project Committee
Date Submitted:
1981
Researchers:
Sandra Gleason
Ann Huntington
Janet Tharp
Cheryl Twete
This study, which was funded by the LaGrande/Union County Demonstration Area Project
Committee, was an investigation of the need for air service to the LaGrande region (rural
northeastern Oregon) in 1981.
The research methodology included: (1) a review of the history of air service to the region
and the state of the airlines industry as a whole in the early 1980s (deregulation, subsidies,
competition, expansion); (2) the identification of similar communities in surrounding states
for purposes of comparison; (3) analysis of passenger data for service between the La
Grande, Baker, Hermiston, Ontario and Portland airports; and (4) a survey of La Grande
airport users.
The analysis indicated that unsubsidized commuter air service was both desired and possible,
if linked to strong community support. The results showed a strong correlation between air
service availability and economic diversity/growth. The report's findings may be generalized
to other small town/rural communities isolated from and seeking air service.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 36
THE AMAZON CORRIDOR: A PRELIMINARY FEASIBILITY STUDY
Economic & Market Analysis
Submitted to:
City of Eugene
Date Submitted:
1978
Researchers:
Brian Gregor
Hal Hiemstra
Leon Laptook
Leonard Press
The Amazon Corridor Feasibility Study was the first attempt to evaluate the proposed
Amazon Corridor. The six research objectives which were examined include:
1)
project costs;
2)
financing;
3)
coordination with local land use plans and policies;
4)
legal issues concerned with water diversion; and
5)
development potential of the corridor.
The primary methodology used was an analysis of periodicals and reports. Maps were used
to analyze spatial characteristics of the area.
Recommendations were made for a detailed study of the Amazon Watershed which would
include a runoff study, an evaluation of the flood capacity of the Amazon Slough, and effects
of Amazon water quality on Fern Ridge Reservoir. The report found that the legal context
of diversion of Willamette River water into the Amazon drainage would be amenable to the
proposed project.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 37
PRELIMINARY UNEMPLOYMENT STUDY OF LANE COUNTY
Economic & Market Analysis
Submitted to:
Economic Consultants of Oregon (ECO Northwest)
Date Submitted:
1978
Researchers:
Greg Byrne
Sandra Lenz
Suzanne Schweitzer
John Tamulonis
This was a pilot study to determine specific characteristics of the unemployed in Lane
County for the Lane Council of Governments. Based on investigation of secondary data
sources for the unemployed in Lane County, it presents a list of criteria for describing the
characteristics of the unemployed. These criteria are then compared to the existing data
sources. The report discusses the best of these existing data sources and suggests ways to
obtain the additional information needed to fully characterize the unemployed.
The report recommends better data collection techniques, the institution of periodic surveys,
and increased cooperation between agencies in the exchange of data to provide a more useful
information base.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 38
AGRICULTURAL LAND PRESERVATION POLICIES IN OREGON:
A STATUS REPORT AND CASE STUDIES
Economic & Market Analysis
Submitted to:
Date Submitted:
1977
Researchers:
Cathe Blevins
Dick Faith
Mary Ann Johnson
David Spencer
David Yamashita
This report found the rapid move toward suburban living in the United States since World
War II has resulted in huge losses of prime agricultural land to urban uses. In Oregon in
1963, Farm Tax Deferral (FTD) was initiated on a statewide basis for the purpose of
addressing the dramatic rate at which the loss of agricultural land was occurring. The
following studies provide some detailed evaluations of FTD's performance in selected areas
of Lane County.
"Regional Agriculture in the Willamette Valley" placed the Lane County studies into the
context of agricultural production trends throughout the Valley. Past production and future
prospects for key crops are compared to the location of prime agricultural soils and
metropolitan growth.
"Farm Tax Deferral: Use and Conversion (1965-1976)" showed FTD's use in areas of
central Lane County, including changes in use of lands receiving the tax incentive.
"Farm Tax Deferral: Fiscal Impact: 1976" analyzed property tax impacts of the program in
two school districts of Lane County, including calculation of the resulting tax shift and who
is affected. FTD's indirect costs/benefits are also discussed.
The study found that: (1) improved data on agricultural land use in the Willamette Valley is
needed; (2) greater attention is needed on the impacts of annexation to the availability of
urban services in conversion of agricultural land; (3) FTD's unintended impacts should be
considered at both local and state levels.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 39
FACILITY & PARK MANAGEMENT
CITY OF CORVALLIS PARK AND RECREATION PROGRAM EVALUATION
Facility & Park Management
Recreation & Tourism
Submitted to:
City of Corvallis Parks and Recreation Department
Date Submitted:
1990
Researchers:
Don Donovan
Judy Wade
David Krutsinger
Eric Schultz
This study was done for the Corvallis Parks and Recreation Department. The purpose of the
study was to find out how the City of Corvallis Parks and Recreation Department can
improve its services and programs in order to better serve the citizens of Corvallis.
Project staff members surveyed recreation program participants on several days at various
sites used as recreation facilities by the City of Corvallis. Results were presented as a
framework for decision-making by the Parks and Recreation Department program and facility
planners.
A survey questionnaire was developed by which information was collected. Participants
were selected by a simple random sample of a pool of fourteen programs offered by the
Parks and Recreation Department. Responses indicated that program participants were very
pleased with the facilities, program scheduling and instructors that were provided and that
programs met their expectations.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 40
JUNCTION CITY AREA RECREATION NEEDS AND ISSUES
Facility & Park Management
Recreation & Tourism
Submitted to:
Junction City Soroptimist Club
Date Submitted:
1989
Researchers:
Jordan Brown
Richard Harding
Brian Mulligan
Wally Webster
The Junction City Soroptimist Club requested that CPW evaluate the operation and structure
for a proposed park and recreation district, including potential operation, costs, revenues,
and management strategies.
In order to arrive at the recommendations for the feasibility of a park and recreation district
in Junction City, three surveys were conducted to identify potential uses, the perceptions of
forming a district, and to determine the staffing and management structure of other similar
park and recreation districts.
Based upon the findings of the research, several recommendations were made for the leisure
service delivery system in the Junction City area. It was recommended that the Soroptimist
Club form a committee to work with the City Park and Recreation Department on a regular
basis. It was also important that barriers to participation be removed for the teen age
population. In addition, a marketing strategy should be developed as well as program and
funding development. The city should form a youth advisory committee to challenge youth
to help plan, develop and implement some of their programs.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 41
RECOMMENDATIONS FOR THE OPERATING AND FEE STRUCTURE OF THE
MAJESTIC THEATER
Facility & Park Management
Submitted to:
The City of Corvallis, Parks and Recreation Department
Date Submitted:
1989
Researchers:
Jordan Brown
Brian Mulligan
The City of Corvallis purchased the Porter Building to rehabilitate it for use as a performing
arts center. CPW was contracted to evaluate the possible operation and fee structure for the
Majestic Theater, including evaluation of the potential revenues, uses, operating, and staffing
requirements.
In order to collect the data necessary to address the objectives, two sets of surveys were sent
out: (1) to potential user groups; and (2) to comparable performing arts facilities throughout
the Northwest.
The survey identified potential user groups, percentages of types of events that should be
programmed, potential funding, and average user fees. Costs for city operated versus city
owned but leased were provided along with potential profit figures.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 42
STUDY OF COMPARABLE FACILITIES AND USER GROUPS FOR A
COMMUNITY CENTER
Facility & Park Management
Submitted to:
City of Corvallis, Parks and Recreation Department
Date Submitted:
1989
Researchers:
Karen Bartlett
Jordan Brown
Brian Mulligan
The purpose of this study was to evaluate facilities in the Corvallis area comparable to the
Corvallis Elks Lodge or the Corvallis Y.M.C.A. that could be used for the development of a
community center and the potential user groups for a new Community Center.
In order to arrive at the recommendations for the feasibility of the use of either of these
facilities, two surveys were conducted to identify these comparable facilities and potential
user groups.
The resultant information identified potential user groups, potential revenues, annual
operating expenditures, and the need for a community needs assessment.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 43
EVALUATION OF RESERVATION AND FEE SYSTEM FOR THE NEW
HATCHERY BUILDING AT SHEVLIN PARK
Facility & Park Management
Submitted to:
Bend Park and Recreation District
Date Submitted:
1988
Researchers:
Linda Christy
Jaime King
The purpose of this study was to determine a pricing and reservation system that would lead
to efficient use of the new Hatchery building at Shevlin Park in Bend and be seen as fair by
both the users and the providers. Community Planning Workshop examined different
approaches to fee structures as reported in literature and by comparable parks to develop an
appropriate system for the new Hatchery being built in Shevlin Park.
Evaluative criteria for a fee and reservation system were outlined. Theoretical pricing and
reservation systems were evaluated with the conclusion that the most appropriate system for
regulating the use of the Hatchery was probably a combination of reservation, merit, and
price systems. Other parks of comparable type, size, or location and how they regulated use
were analyzed to determine the implications of a fee and reservation system for the Hatchery.
In addition to making recommendations about how to change the old fee system,
recommendations for new ideas were made as well. These included reducing the number of
user categories, using different fees for in-district versus out-of-district users, per day versus
per hour charges, and the institution of special charges, special discounts, and a reservation
system.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 44
THE OLD MCKENZIE TROUT HATCHERY, LEABURG FISH HATCHERY
Facility & Park Management
Submitted to:
Lane County
Date Submitted:
1986
Researchers:
Marguerite McGrath
Paul Thorsnes
Maureen Donohue
Babatunde Fala
This study explores development options for the Leaburg fish hatchery that would incorporate
site characteristics of historic and natural value. The study also includes analyses of physical
characteristics of the site, market conditions, and legal and political constraints and supports
for development.
The site is best suited for low impact uses because of its slope, soil, and vegetation
characteristics, and its proximity to the McKenzie River. Legal and political constraints also
support low impact. The hatchery is zoned for non-impacted forest use and has a deed
restriction for recreational use. Market surveys show there is a demand for increased
recreational opportunities in the area.
Property owners support three development options; a public park, an historical tourist
attraction, or a public meeting facility. The study finds all alternatives to be reasonable and
recommends a mixture of the options.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 45
URBAN PUBLIC MARKETS: EUGENE AND SELECTED WESTERN CITIES
Facility & Park Management
Submitted to:
Eugene Saturday Market
Date Submitted:
1984
Researchers:
Dolly Gudder
Chuck Nozicka
Mark Hess
The purpose of this study was to: (1) examine informal public markets in the downtown
areas of a number of Western North American cities; (2) study Saturday Market in Eugene in
more detail; and (3) offer suggestions on how Saturday Market may best develop. Customer
surveys were conducted at Saturday Market to determine customer characteristics (age,
income, residence, expenditures at the market, etc.), what other activities they engage in
while downtown, and their preferences for expansion of the market. Comparison data for
public markets in other cities was gathered through interviews and a review of available
literature. The most significant survey findings were that 85% of Saturday Market visitors
used the opportunity to visit other areas of the downtown; 25% of the market's revenues
were generated from people visiting from outside the Eugene area; and that there is strong
customer support for expansion of the market.
The study concludes with an analysis of customer preferences for a variety of expansion
options. Recommendations included relocation to a permanent site with some degree of
shelter, expansion of the Farmer's Market portion of the market, and an increased emphasis
on entertainment.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 46
PLANNING & DESIGN
4J DEMOGRAPHIC ANALYSIS
Planning & Design
Submitted to:
School District 4-J
Date Submitted:
1992
Researchers:
Bob Parker
Celia Barry
CPW assisted the 4-J School District in gathering 1990 Census data for educational planning
purposes. The 4-J district encompasses most of Eugene and several rural Lane County
Areas. CPW gathered and aggregated a variety of Census data by elementary attendance
area for the District. Data gathered included a variety of demographic, social, and economic
characteristics. The District intends to use the CPW report for a variety of planning and
grant writing activities.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 47
THE COMMODORE HOTEL: NEW USES FOR AN HOTEL
Community & Economic Development
Housing
Submitted to:
Mid-Columbia Community Action Program
Date Submitted:
1992
Researchers:
Susan Curley
Ellen Lind
Christine Greenlee
Bill Searles
Idris Hadi
Lawrence Vasquez
Kerrie Hirschland
David Voss
The Mid-Columbia Community Action Program and the State Department of Housing and
Community Development asked the CPW to evaluate future possible uses of an historic, four
story hotel in The Dalles. The objectives of the study were to: (1) Evaluate the need for low
income housing in The Dalles, (2) Determine the suitability of the Commodore Hotel for
meeting the residential needs of low-income residents in the region and (3) Evaluate the
impact of alternative residential uses of the Commodore on The Dalles. The research team
invited Architect Michael NcCulloch and structural engineer Joe Gehlen as subcontractors to
evaluate the structural adequacy of the building for residential purposes.
The CPW team prepared detailed background information on the history of The Dalles and
the hotel as well as population changes and economic trends in the region. Five alternative
residential uses of the Commodore were considered: (1) no change in use, (2) housing for
low-income seniors, (3) housing for low-income families, (4) youth hostel facilities and low-
income housing, (5) mixed low-income residents and/or handicapped. Population and
housing trends from 1960 through 1990 were developed for The Dalles, Wasco County and
the state of Oregon. These trends were compared and existing and projected regional
housing needs for low-income persons and families were identified. Case study analysis of
other Oregon historic hotels converted for low-income residential uses are introduced and
evaluated in a chapter on the housing needs of special populations. Background information
on hostels is also provided. Each of the five proposed uses is evaluated using sixteen
assessment criteria developed to compliment future development in the historic downtown
area and low income housing needs in The Dalles. Preliminary development costs and
estimated annula revenues are presented for each of the five residential uses.
Housing for low income seniors was the top recommendation of the CPW team. Seniors
housing was selected because conversion costs were the lowest, projected revenues are high
and seniors appear to be one of the groups most likely to complement the expected growth
and revitalization of the downtown historic district.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 48
FLORENCE COMPREHENSIVE PLAN REVIEW
Planning & Design
Submitted to:
City of Florence
Date Submitted:
December 1992
Researchers:
Bob Parker
Mark Fancey
Mark Leedom
Scott Craig
Under ORS 197, Oregon communities must review their comprehensive land-use plans every
five years. The "periodic" review process is designed to help communities keep their
comprehensive plans current and aligned to Oregon Planning Goals.. Comprehensive plans
have two components: a factual base and policies.
The City of Florence requested CPW assist and gathering information relevant to the factual
base of their Comprehensive Plan. Further, the City wanted to assess public attitudes and
opinions towards future development in the community.
CPW used two research tools to assist Florence in the periodic review process: (1) a
community needs assessment survey sent to a random sample of 1,000 Florence households;
and (2) U.S. Census data on population, housing, economic, and other characteristics. The
survey focused on housing, community development, transportation, and parks needs.
Florence will use this report to update the City's comprehensive land-use plan.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 49
AN INVENTORY AND PRELIMINARY LAND ANALYSIS OF THE MCKENZIE
RIVER CORRIDOR
Planning & Design
Recreation & Tourism
Submitted to:
The McKenzie River Trust
Date Submitted:
1990
Researchers:
Julie Fischer
John Brennan
Harriett Kessinger
Brenda McCray
Jennifer Snyder
This study was the first phase of a McKenzie River conservation plan that the McKenzie
River Trust will use to assist in making decisions regarding land acquisition.
A land use analysis was performed using aerial photo interpretation, maps analyses, and a
visual evaluation performed from on the river as well as from the road. It described general
characteristics of a river segment and identified recommended focus areas which may be of
particular interest to the Trust.
Final products of this study included a narrative report on the McKenzie River, a resource
guide to relevant public agencies and organizations, an easy reference library of information
on the McKenzie River, a series of maps of the river corridor (composed of a base map, land
ownership and zoning map, land use map, and special features map), and a visual inventory
display of the river corridor.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 50
19th AND AGATE BUSINESS USER'S PARKING FEASIBILITY STUDY
Planning & Design
Transportation
Submitted to:
19th and Agate Business Group
Date Submitted:
1988
Researchers:
Juliana Rebagliati
Jie Chen
I-Shian Suen
Woosoek Zhee
The purpose of the study was to assist businesses in the vicinity of 19th and Agate Streets in
Eugene in collecting, analyzing and presenting information necessary for the creation of a
special parking district as well as to identify areas best suited for off-street, off-premise
parking to serve the customers of businesses in that vicinity. Researchers surveyed
businesses in the 19th and Agate area about their parking needs and enlisted the assistance of
landscape architecture students in developing design proposals for possible off street parking.
Recommendations included: utilizing the south end of Condon School property for parking;
providing at least 50 parking spaces on this site; that the 19th and Agate Business Group
should prepare a letter to the City of Eugene asking for approval of a special parking district
which allows off-street, off-premise parking.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 51
THE OREGON ENVIRONMENT: A CITIZEN'S GUIDE TO ENVIRONMENTAL
ANALYSIS AND PLANNING PROCEDURES
Planning & Design
Submitted to:
The Office of Environmental Education, Department of Health,
Education and Welfare
Date Submitted:
1985
Researchers:
Thomas Byrer
William Clark
Ronald Eber
Alfred Mandel
The Oregon Environment: A Citizen's Guide to Environmental Analysis and Planning
Procedures was intended to provide assistance and direction to persons interested in and
concerned about the future of the State of Oregon. The Guide was not intended to provide
prescriptions: rather, it is intended to help clarify environmental problems, identify existing
measures for addressing these issues, and provide assistance to persons interested in
becoming involved in the solution of various environmental questions and planning issues.
This Guide attempted to explore each one of the components of the Oregon environment,
providing an introduction to environmental issues and assessment in Oregon. The
development of this publication stemmed from a desire to reverse the reliance on a series of
"faulty" or unquestioned assumptions which many of us have made during the past seventy-
five years.
Portions of this Guide introduced and discussed means by which the people of Oregon may
become further involved in the shaping of the Oregon environment. A section on legal and
planning procedures explained the environmental protection and land use programs then
operating in Oregon. Considerable attention was devoted to the impact of man-made changes
on the natural environment. The section of the Guide dealing with economic impacts as they
relate to environmental analysis raised important questions regarding economic benefits and
losses which may accompany efforts to limit environmental degradation. Methods of
environmental analysis and related questions were also reviewed. The final section of the
Guide provided descriptions of 30 Oregon agencies and organizations which focus on various
issues of environmental concern.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 52
BETHEL TRIANGLE NEIGHBORHOOD STUDY
Planning & Design
Submitted to:
Bethel Triangle Neighbors
Date Submitted:
1982
Researchers:
Anne Merklin
Ingrid Tokar
This study was intended to provide data and recommendations that would be helpful to the
Neighbors in their efforts to preserve the residential character of the area.
A household survey was conducted to gather current information on the demographic
characteristics and the housing stock of the neighborhood. Information was also collected
from the City of Eugene, the Census, and the tax assessor's office. Possible resources for
the preservation of the neighborhood were then investigated.
Goals and objectives were formulated as a guide for the Neighbors to follow to achieve
preservation and rehabilitation of the neighborhood, among which are the development of a
community center, neighborhood activities, and housing rehabilitation. Several programs and
projects were also recommended. These programs mainly addressed housing problems and
preservation of the housing stock.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 53
WILLAMETTE PASS SKI AREA MASTER PLAN
Planning & Design
Recreation & Tourism
Submitted to:
Willamette Pass Ski Corporation
Date Submitted:
1982
Researchers:
Teresa Lawler
Alan Lew
Brad Miller
This report was prepared for Willamette Pass Ski Corporation. It developed a proposed
phasing of various activities and improvements expected to take place over the next ten to
fifteen years at Willamette Pass. This report included a market analysis, existing physical
conditions, existing site capacity, site criteria, a proposed development plan, analysis of the
development plan, and anticipated environmental impacts.
The primary findings of this study showed that market potential for ski activities is expected
to steadily increase to the year 2000.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 54
DELTA PONDS MANAGEMENT POLICY RECOMMENDATIONS
Planning & Design
Submitted to:
Cal Young Neighborhood Association, Eugene, Oregon
Date Submitted:
1980
Researchers:
Wendy Hawksworth
Susan Lynn
Gregg Morris
Tom Tucker
This study makes policy recommendations for land use in wetland and pond areas adjacent to
the Cal Young neighborhood. The wetland area faces considerable development pressure,
and the neighborhood association works to preserve the nearby open space and its recreation
values.
An extensive analysis of the site was conducted including study of: (1) hydrology and water
quality; (2) existing infrastructure, transportation and public facilities in the area; (3) public
policies concerning any government interest in the site; and (4) proposed development in the
area.
Client values and interests were assessed in the context of the state land use planning goals.
The following management objectives were recommended by the study:
1)
conservation of the wild area according to state guidelines;
2)
promotion of safe use and enjoyment of the ponds as a natural area;
3)
maintenance of fish ecology and mosquito abatement; and
4)
encouragement of continuing communication between the city government and
the Cal Young Neighborhood Association.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 55
A RED BARN VARIANCE APPLICATION FOR REDUCED PARKING
REQUIREMENTS: BACKGROUND MATERIAL
Planning & Design
Submitted to:
NECDO
Date Submitted:
1980
Researchers:
Mary Neiderbach
Stan Tidman
The focus of this report was to provide NEDCO with background material for an application
for a variance for reduced off-street parking requirements for the Whiteaker Neighborhood's
Red Barn development project. This report attempted to view the area's general parking
situation in the context of existing conditions and community resources. It also outlined
suggestions and provided methodology. A brief parking survey was also included. The
information was derived through research of city code criteria and a recently completed
market analysis by ECO Northwest.
Among others, recommendations were made for NEDCO representatives to reestablish
liaison with city departments, attend zoning board hearing to observe proceedings, and
continue to lobby for long-term area traffic/parking solutions.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 56
AN INCLUSIONARY ZONING ORDINANCE FOR EUGENE
Planning & Design
Submitted to:
The City of Eugene
Date Submitted:
1979
Researchers:
Richard Perkins
Bob Rindy
This was a study of the possibility of requiring that larger residential developments requiring
city approval provide a mixture of housing units that address the needs of lower income
families. The report focused on demonstrating the necessity of such a program, examining
similar programs in other communities, and outlining specific criterion to be contained in a
Eugene ordinance implementing the proposal.
An inclusionary zoning ordinance was determined to be the most straightforward method
available to the City of Eugene for implementation of stated community goals. Program
emphasis should be placed on engaging the private housing industry in devising workable
methods for achieving affordable housing. To maximize the number of units provided and
dispersed, and to avoid legal challenges based on the equal protection clause of the
Fourteenth Amendment, it was recommended that all residential projects be required to
participate in the program. Several other recommendations were also made regarding such
things as means of performance, available methods of compliance, selecting eligible families,
continuing availability, and city support mechanisms.
Community Planning Workshop
Project Abstracts 1977 - 1992
Page 57