Newspaper Clippings
This file contains newspaper clippings and programs for various concerts, plays, and lectures.
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OCR Page 1 of 187Reprinted from Home Life," January, 1903.
his employees should have comfort-
able and inviting rooms in which to
work. He is imbued with the altru-
istic spirit and thinks there are great
possibilities in each human being.
It will thus be seen that Mr. Ro-
meike's business has not only a big
capital back of it, but is SO systema-
tized that if he should become ill or
visit Europe for a few months, it
would go on like clockwork, the high-
est perfection of a press-clipping es-
tablishment.
Mr. Romeike was asked recently
whether the many small press-clip-
pings concerns that have "sprung up'
had injured his business to any ex-
tent. "Not at all," he replied, "hut
on the contrary they will, in the long
run, materially increase my business.
The general public will suffer because
HENRY ROMEIKE.
many do not know that it not only
requires capital, but time, to establish
ROMEIKE'S BIG BUREAU.
a press-clipping bureau. A dozen
papers and an office boy may be
The Largest Press Clipping
called a press-clipping bureau, and let-
Bureau in the World-How
ter-heads may give the address. The
subscriber, lured by 'cut rates,' thinks
Catchpenny Bureaus Get
he is going to get an efficient service
Money in Advance, and Pat-
and cheerfully pays in advance.
rons Have no Redress-Rom
After he has received a few stray
eike Exposes Their Methods
clippings he waits in vain for others
and soon discovers he has made an
Henry Romeike, the originator of
egregious mistake. He never gets
press clippings, is a thorough cosmo-
any satisfaction, and in the end he has
politan, speaking several languages,
to subscribe to a bureau of long
and possesed of a wonderful amount
standing and good reputation. I feel
of energy. In his dictionary there is
sorry for the victim, and can only say
no such word as failure, and his name
that cheap rates do not insure a good
is almost a household word in Eng-
service. No one can give something
land and the United States. It would
for nothing. I welcome legitimate
require a volume to recount how he
competitors, and the fact that many
started the first press-clipping bureau
imitate, in a way, my methods is a
in London, and finally succeeded
compliment that I appreciate. If any
against great odds in establishing his
one will reflect a moment he will see
business on a firm basis and winning
that a business of this kind cannot be
the patronage of lords, dukes, mem-
conducted with a few papers and a
bers of parliament, and the public in
few readers, in fact, with no capital.
general. Like Alexander he sighed
In London, when I started the busi-
for other and bigger fields to conquer,
ness, I soon discovered that capital
and in 1884 came to this country and
was necessary and I obtained it. It
became the pioneer in the press-clip-
would be well if some subscriber to
ping business. He has many imita-
one of these miniature bureaus would
tors, some doing a good business and
visit the place and investigate. He
others of the catchpenny variety who
would find a small room, two or three
get money in advance and send out
readers, and a few papers piled
only a few clippings in return.
around. I am sure he would go away
It is one of the sights of Gotham
impressed with the fact that he could
to
visit his large establishment at
not possibly get a good service from
No. IIO Fifth avenue, in the Judge
such a concern. He would also be-
Building, and see his seventy-five
come aware that he was the victim
trained employees at work, assorting,
of a polite confidence game. These
reading, and sending out clippings to
concerns cannot be reached by the
5,000 subscribers. His genius has per-
postal authorities because they do
fected the system to such a degree
send a clipping occasionally.
that if by any mischance a reader
"I knew a man who started a bureau
should miss an item, and complaint
with his office under his hat. He re-
is made, he can find the one who
ceived his letters at a certain address.
made the error and also the missing
He has been in jail several times, and
item. By his excellent method 680
is now dodging the police. As I said,
daily and 3,000 weekly papers are
I welcome legitimate competition and
read and entire satisfaction given to
I also welcome visitors to my place
his many subscribers. His motto is:
of business. It gives me pleasure to
Never be content with moderate suc-
show my expensive chemical dupli-
cess, but push on and strive to in-
cating department, where articles that
crease efficiency and thoroughness.
are scarce can be duplicated direct
Every year he increases his small
from the paper; my artistic scrap-
army of educated and trained em-
book department SO complete that I
ployees, and his expenses now
compiled twenty volumes or a his-
amount to nearly ten thousand dol-
tory of the Spanish-American War
lars a month. The merit system pre-
for the Library of the War Depart-
vails and many young women who
ment; my obituary, literary and scien-
have graduated from the public
tific departments, and, in fact, my en-
schools are now filling important and
tire establishment. There are no se-
lucrative positions in his establish-
crets in the business, but the public
ment. His spacious office, on the sec-
should know that it cannot be con-
ond floor, is splendidly ventilated, has
ducted without capital and a large
plenty of light, and his idea is that
force of trained employees."
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