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THE AMERICAN RED CROSS
LAKE DIVISION HEADQUARTERS
2157 EUCLID AVENUE
Miss is CLEVELAND, your OHIO reaction FROM
DEPARTMENT OF PUBLICITY
April 25, 1919.
Mr. F. C. Munroe,
Department of Publicity,
G.I.S.
American Red Cross,
Washington, D. C.
Dear Mr. Munroe:-
We have written asking Mr. Waddell whether or not he would consider
it advisable to furnish the divisions with a short trailer) giving
Miss Delano's picture some subject matter, and words of some
national song which the audience would be requested to rise and sing.
In this way the day selected for commemoration of her service in the
American Red Cross organization could be observed quite widely. This
would make also a very good publicity stunt, bringing the Red Cross
21
again before the public in a matter of universal news interest.
4
If a trailer is not practicable perhaps slides could be supplied to
I
all the divisions to cover the motion picture houses direct from
division headquarters. You at nátional headquarters would be able
0
w
to get a so much better price on enough slides to cover the country
-
0
than we could working as separate divisions that it would seem, if
the thing is at all worth doing, best done from national headquarters.
For example, a thousand slides would cover Ohio in this division. If
!
that could be taken as a.n average you would have something to work on
in considering whether the idea would be feasible or not. We would be
glad to hear whether you would consider this method dignified enough
to be used in conjunction with whatever local memorial services may
be planned. The movies would certainly reach people who would not
be apt to come to the memorial services.
m waygh (lue e.a.)
Director, Department of Publicity.
MW:HC
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"ocrText": "THE AMERICAN RED CROSS\nLAKE DIVISION HEADQUARTERS\n2157 EUCLID AVENUE\nMiss is CLEVELAND, your OHIO reaction FROM\nDEPARTMENT OF PUBLICITY\nApril 25, 1919.\nMr. F. C. Munroe,\nDepartment of Publicity,\nG.I.S.\nAmerican Red Cross,\nWashington, D. C.\nDear Mr. Munroe:-\nWe have written asking Mr. Waddell whether or not he would consider\nit advisable to furnish the divisions with a short trailer) giving\nMiss Delano's picture some subject matter, and words of some\nnational song which the audience would be requested to rise and sing.\nIn this way the day selected for commemoration of her service in the\nAmerican Red Cross organization could be observed quite widely. This\nwould make also a very good publicity stunt, bringing the Red Cross\n21\nagain before the public in a matter of universal news interest.\n4\nIf a trailer is not practicable perhaps slides could be supplied to\nI\nall the divisions to cover the motion picture houses direct from\ndivision headquarters. You at nátional headquarters would be able\n0\nw\nto get a so much better price on enough slides to cover the country\n-\n0\nthan we could working as separate divisions that it would seem, if\nthe thing is at all worth doing, best done from national headquarters.\nFor example, a thousand slides would cover Ohio in this division. If\n!\nthat could be taken as a.n average you would have something to work on\nin considering whether the idea would be feasible or not. We would be\nglad to hear whether you would consider this method dignified enough\nto be used in conjunction with whatever local memorial services may\nbe planned. The movies would certainly reach people who would not\nbe apt to come to the memorial services.\nm waygh (lue e.a.)\nDirector, Department of Publicity.\nMW:HC"
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