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The original catalog description provided by the Ford Motor Company reads as follows:
Ore ship under way.
“On the threshold of the city, greeting a multitude of newcomers annually is one of the finest railroad terminals in the world. In 1920, five thousand immigrants journeyed to Detroit.”
Railroad station, pedestrian traffic.
“Within the bounds of this city, ‘Where Life is Worth Living,’ are 1,088,853 people, 20,000 places of business, 2,600 major manufacturing plants and 180,000 home owners.”
Business district - workers at home construction site.
“The downtown district pulsates with business activity. Its traffic surpasses that of our largest city and requires an expenditure of $650,000 yearly for traffic regulations.”
“Magnificent municipal buildings, hotels, clubs, schools, libraries, etc., have been showered on Detroit. $26,985,776.70 were spent by the city on improvements during 1920.”
Panorama of business district - views of public buildings, parked automobiles, pedestrian traffic.
“Detroit’s gigantic industrial work has made all this possible. The value of the manufactured products for 1920 was $1,500,000,000.”
Business district, truck, automobile traffic.
“The manufacturers are doing all in their power to lead the way to normal conditions. Its 37 automobile and 250 accessory plants are employing their share of Detroit’s 320,000 industrial workers.”
Industrial areas, automobile, pedestrian, truck, streetcar, bicycle traffic.
“Unbelievable tales of coming months of idleness and other propaganda are being swallowed up and the strings on the money wallet have tightened. Business depends on our buying and spending reasonably to avoid boomeranging another depression on ourselves.”
Open air market - crowds entering and leaving building, egg vendor on sidewalk, poultry stall, vendors and customers - customer at bank teller’s window.
“Detroit’s a ‘Billion Dollar Town' and possesses many beautiful banks which last year went over the top with $100,000,000 assets.”
Crowded street in front of buildings - bank interior, customers - large building under construction.
“But in the effort to lead the world with malleable iron, automobiles, fast motor boats, etc. Detroit has not forgotten to go to church and 350 churches and missions throw wide their doors each Sunday.”
Automobile, pedestrian traffic, church - people leaving church.
“Its boulevards, playgrounds and parks are always well occupied on Sundays and holidays.”
Playground, children on equipment - square, pedestrians and pigeons - crowded grandstand in park at edge of water, canoes - bathers on beach.
“Nature lovers and pleasure seekers make Detroit their haven. Large steamers ply daily to many beautiful island parks and resorts.”
Excursion boat with crowded decks leaving pier, under way on river.
“And for those that still doubt that Detroit is dynamic further proof is record.”
“The End.”
“Ford Educational Library.” [1921]
#91523