NARA Collection fc — Collection fc

The original catalog description provided by the Ford Motor Company reads as follows: Railroad locomotives pulling trains through industrial district of town, automobile, truck, pedestrian traffic. Ironton, Ohio’ written on film. Train - close-up of section of rail - rusty rail, joint - train on track running along river bank - city skyline, water’s edge - close-up of railroad bridge, train crossing - log cabin - old kiln, man entering - close-up of inside of kiln - ramshackle clapboard houses and shanties along track, bridge, views of countryside, horseback rider from train - freight yard, trains, piles of coal, shadow of freight cars with men on top moving along ground - small town street, cars, child on tricycle, pedestrians, horse-drawn wagon - long train of coal cars moving through open country. “At the interchange tracks of the Norfolk and Western and D.T.&I. railroads. About 40 cars of coal ready to be moved.” “At Gregg, the C.&O.N., deliver cars to the D.T.&I. Two locomotives are handling 2,000 tons of coal.” “Going up an eleven mile grade with a double header and a reduced load.” “At Summit the cars are made into trains of 50 to 60 and a downhill trip to Storm begins.” “North end Stonecut looking south.” “Just through Stonecut looking north.” “Showing the thickness of the rail and the cutting caused by sharpness of curve.” “Going uphill around Harris Curve.” “Coming down hill at Harris Curve with thirty-six cars.” “North side Point Lookout looking south.” “Looking north on Point Lookout.” “Looking south on south end of Point Lookout.” “Going down Minnihan’s Bend. Note Horseshoe Curve and elevation.” “Looking west from East Street to the Springfield, Ohio, terminal.” “Some views of the yard and yard office at Springfield.” “Bringing in train at junction at Springfield, Ohio.” [1922]

The original catalog description provided by the Ford Motor Company reads as follows: View from rear of moving train, tracks, railroad crossing, high railroad trestle - train crossing high trestle - depot, workers loading boxcar - depot ‘Napoleon,’ train pulling into depot - workers loading railroad gondolas, locomotive moving by pushing another car - railroad yard, trains - train backing out of building - view of tracks, bridge over river taken from rear of moving train - building, men at corner waving, truck and streetcar traffic - tracks - close-up of tracks, hand pointing out features of track - long train moving around curve - train returning around curve - curve in tracks. [1920]

The original catalog description provided by the Ford Motor Company reads as follows: a. Group of men posing on steps of building - group boarding cab of D.T.&I. railroad locomotive - locomotive and two passenger cars pulling out. [1923] b. Two workers plowing field with oxen-drawn plow - group of women and children around open fire in field, coffee pot hanging over fire, men approaching, greeting women - men around steam engine - steam powered threshing machine in operation, workers - workers filling sacks with grain from thresher. [1923]

The original catalog description provided by the Ford Motor Company reads as follows: Plant interior, locomotive parts and machinery, workers - worker with face shield welding metal plate - partially constructed locomotive boiler - boiler end being lowered by block and tackle, workers - boiler turning slowly - partially assembled locomotive, workers, attaching parts to locomotive - views of plant and locomotive assembly - views of tracks, railroad passenger train moving through cut, through countryside, farms, woods, tunnels, station, and passengers alighting from train - locomotive backing out of station - close-up of locomotive, engineer in cab. [1922]

The original catalog description provided by the Ford Motor Company reads as follows: Railroad yard, trains - train moving along tracks - train in railroad yard - man working on tracks in railroad yard, train moving past - ore cars, loaded and empty - view of tracks from rear of moving train, railroad crossing, buildings, workers, another train - railroad yard, train, water tower, maintenance building . Waverly, Ohio. Views of tracks, building, water tower, railroad yard, depot, milk cans near building - boy, bus, horse-drawn wagon, wooded area, snow and ice - railroad building, workers along tracks, open countryside, ‘Summit’ depot, station master on platform, water tower with ice hanging from spout, countryside, farms, taken from rear of moving train - business district, automobile and pedestrian traffic. Lima, Ohio, Lima Locomotive Works. Locomotive works buildings, plant yard, water tower - roundhouse, locomotives on tracks radiating from turntable - plant yard, buildings - plant yard, high tension wires - piles of train wheels and axles on ground - moving locomotive - close-up of working parts of locomotive - workers on front of moving locomotive - men working on locomotive, large kettles full of hot liquid - close-up of pipes and valves on locomotive - old locomotive being moved by crane. [1922]

The original catalog description provided by the Ford Motor Company reads as follows: [part3] “He tries another address.” Salesman ringing doorbell, door opening. “‘Good morning! You wouldn’t want a new Ford would you, Ma’am? It is the gr…’” Door shutting in salesman’s face. “The salesman finally succeeds in interesting a man.” Salesman and customer with car, customer getting into driver’s seat, struggling with wheel. “‘Guess I’ll have to buy another car -- everything is too far away to be convenient.’” Two men talking. “The dealer’s representative loses a sale because he does not know how to reverse the front seat supports to bring the driver closer to the wheel.” Close-up of hand removing nut, reversing support, re-attaching nut. “Next morning the new representative reports to the Ford dealer.” Salesman entering office. “‘Well, how did you make out? Any sales?’” Dealer and salesman talking. “The dealer does not attempt to analyze his calls or give him much needed advice.” “‘Better luck next time.’” Salesman leaving office. “The representative has no success the second day either.” Salesman talking to prospect outside store. “He is not well enough posted to answer this prospect’s questions.” Two men talking. “‘I’ll see you again sometime, I’ll have to think this over.’” Prospect re-entering store. “And so the dealer’s representative spends a profitless day -- due to lack of training and proper supervision.” Salesman getting into car, driving away from in front of house. “Errors of the past should be avoided.” “The right way.” “Dealer A.C. Work decides to put on several new representatives.” Two men in office, looking at newspaper. “Ford Production now is 7,000 a day.” The two men talking - mechanic working on car in shop - parts salesman writing up slip - the two men talking in office. “‘Send in Young from the shop and Smart from the parts department. I’m going to give those boys an opportunity to increase their earnings.’” Two men in office - man working on car in shop, another approaching. “‘The boss wants to talk to you.’” Mechanic wiping hands - man approaching parts salesman - mechanic leaving shop - mechanic and parts salesman in office talking to dealer. “‘Boys we are going to build up our sales force. How would both of you like to enter the retail end of this business?’” Conversation in office. “‘Young, you have had training in the branch school and our shop and should be familiar enough with our product. Take this sales manual -- brush up on the various selling features and report at our sales meeting next Monday.’” Conversation. “‘Smart, you take Young’s place in the shop for a while. Learn all you can about the car and then report to me.’” “Dealer instructs two canvassers.” Conversation in office. “Inexperienced canvassers result in loss of salesman’s time.” Three men consulting chart on wall. “They must analyze and properly classify prospects. Reporting fully on each call.” [1928]

The original catalog description provided by the Ford Motor Company reads as follows: [Part 7] “‘Mr. Cook, any time you want any additional information or assistance call Mr. Work or get in touch with me.’” Two men standing beside car talking. “He coaches him in handling the car.” “One of the strongest selling features of the Model A is the service that follows the sale…” “If service is properly explained and sold before car is delivered…” “A Ford dealer’s real worth to his community is measured by his ability to service Ford products not by his sales ability.” Two men in car. “The dealer holds morning sales meetings at 8:30.” Meeting in office, chart on wall, dealer speaking. “The new salesman finds a dissatisfied owner.” Group around car, mechanic examining motor, salesman approaching. “‘The car is hard to start and has no pick up -- I’m sick of it.’” Salesman driving car. “‘You are not getting enough gas.’” Salesman taking part from car. ‘“What’s this?’ The salesman discovers the trouble and that the criticism is unwarranted.” Cleaning part. “‘Well, a fellow told me to put a couple of quarts of cylinder oil in my gas while breaking in the car.’” “Oil is heavier than gasoline and settles in the bottom of the gas tank.” Close-up of engine. “After the oil is drained from the gas tank, the car runs perfectly.” “‘I guess I owe the Ford Motor Company an apology. I’ll take my advice from the dealer after this.’” “The advantage of a salesman’s knowing his product.” Customer driving away. “The reports of the various salesmen are analyzed by the dealer.” Dealer working in office. “Thirty days later at the morning sales meeting.” Meeting, dealer talking. “Intelligent use of 4-Step Method results in evenly balanced orders.” Chart on wall. “Bulletin also shows the effort of the individual salesman so that results can be contrasted.” Meeting, dealer talking. “The dealer gives visitors immediate and courteous attention.” [1928]

The original catalog description provided by the Ford Motor Company reads as follows: [part 2] “In that case you had better get a man by advertising.” Two men sitting in office talking. “The wrong way to select a salesman.” Close-up of classified ad, ‘Automobile Salesman to sell Ford cars. No limit to earnings. Apply James Motor Co.’ “Mistake No. 1. This dealer’s crude ad attracts an undesirable class of men.” Man at streetcar stop, crossing street, asking policeman for directions - men lined up outside door, being let into building - men in waiting room - clock hands moving from eight to nine. “Finally the dealer arrives.” Dealer entering office - impatient men waiting. “Twenty minutes later he calls in first applicant. Some are about to leave in disgust.” Dealer talking to applicants. “Questioning develops that all of the applicants have been in the automobile business a long time but not very long with any dealer.” Dealer talking to applicant. “The dealer is told of their success, but neglects to check up on why they are looking for a job.” “The dealer finally selects one man and delves immediately into the subject of compensation.” Dealer talking to man, they shake hands, dealer getting out pile of pamphlets - close-up of retail buyer’s order. “Mistake No. 2. The dealer neglects to train the man before he sends him out.” Secretary entering office, picking out prospective customer cards for salesman. “‘Be sure to write something on the card on the line reading ‘The reasons not obtained’ as the Ford man always asks about it.’” Close-up of card - salesman taking cards, talking to dealer. ‘“We can’t afford to give you a new car, but you can use the house car.’” Salesman and dealer looking at car - close-up of odometer showing 15,108 miles - salesman getting into car - salesman walking up to house, knocking, old man with cane answering door. “‘Eh! I can’t hear.’” Salesman talking to old man. “‘Pears like most everybody’s got their machines already. No, we don’t want one -- our son takes us riding.’” Salesman leaving. [1928]

The original catalog description provided by the Ford Motor Company reads as follows: [part 4] Man interviewing another at door of home, leaving, making notes - close-up of ‘Canvass Call Report.’ “A prospect is one who has use for your product and the means to obtain it.” Canvasser talking to man working on car in driveway. “The dealer now prepares a carefully worded newspaper ad for one more selling representative.” Dealer at desk, writing - close-up of ad in paper, ‘Wanted -- a young man for position in Sales Department…” “In answer to the dealer’s ad -- the next morning.” Several men in anteroom. “The dealer finally makes a selection after very careful questioning of all applicants.” Two men in office talking. “‘Mr. Sellman, before you will be of any value to yourself or us you must learn what is beneath the Model A hood.’” “‘First you must spend a few days in the parts dept. and then a few days in the shop.’” “‘If you prove apt we will then send you to the branch service school.’” “‘You will get a weekly salary during your training period -- after that you will receive a salary and commission.’” “Sellman picks up some valuable information in the shop.” Shop, man working on car, another supervising. “The new man learns about parts, accessories and prices in the parts dept.” Man looking over list, helping customer. “At the branch service school the new man learns about the Model A.” Classroom shop, instructor, students, auto parts being examined, taken apart, etc. “Part three will follow immediately.” “After his training is completed the dealer takes the new man in hand.” Two men in dealer’s office. “Personal neatness is an assistance to sales.” “The dealer then explains the ‘Four Step Method’ of selling…” “Step No. 1. Presentation of new Ford booklet.” Two men looking over booklet. “Step No. 2. Road demonstration.” Conversation in office. “Step No. 3. Prospect shown dealer’s stock and service department.” Conversation. “Step No. 4. Personal presentation of current literature.” Two men looking at brochures. “The dealer also furnishes the new sales representatives with a list of prospects.” “‘This prospect list was obtained by analysis of the Model T service records, several satisfied owners being included.’” [1928]

The original catalog description provided by the Ford Motor Company reads as follows: a. [part 8] Customer entering automobile showroom, dealer showing car - the two men at desk, customer looking at brochures. “Dealer prosperity is after all the result of work and then -- more work.” Customers with salesmen at tables - office, workers at desks. “Keen competition well met by an aggressive sales force has built up business again to its highest peak.” Two men at desk in office, secretary leaving room, salesman entering, showing orders to one of men. “Orders.” Salesman showing orders, leaving, another salesman entering. “Prospects.” Men entering and leaving office. “Financial statement.” Man talking to two men at desk - close-up of financial statement. “The result of properly directed sales effort.” Man at desk looking over sheaf of orders, receiving more from salesman. “The right way to be a successful Ford dealer… Be on the job at least eight hours every day. Give good service. Spend a great deal of your time in the shop contacting service customers. Hold daily sales meetings. Analyze each salesman’s daily work. You will enjoy hard work.” “End.” [1928] b. Views of mural on wall in various stages of completion, scaffolding in front of mural - Diego Rivera and worker on scaffolding, Rivera painting - woman sitting beside fountain sketching - Rivera and assistant on scaffolding working - woman placing clay on stand, working on sculpture of head of Rivera - Rivera at work on scaffold, assistants and women watching and working - sculptress’ hands at work on clay head - view of figure in mural - mural, Rivera at work, spectators. [1932]

The original catalog description provided by the Ford Motor Company reads as follows: a. Views of bank interior, customers at teller’s window, on the floor. Captions, pictures, and diagrams explaining and illustrating the development, operation, and uses of Ford Johansson gauges, combination gauge blocks, tolerance plug gauges, and adjustable limit snap gauges - the lathe - Lucas type boring machines - milling machines. [1925] b. Automobile is driven through field and over a hill - early Model T - three men and a boy pose with automobile - still picture of one story ‘Ford Motor Company’ building - tractor pulling plow through field. View of man at desk signing papers, group including a soldier and a sailor stand behind, man stands, hands papers to soldier and sailor, they shake hands, group leaves, man sits down. Model T car is driven through field and up a steep hill. [1924] c. Ship at dock, industrial plant in background, railroad train - panorama of industrial plants including ship and train - large crane taking load of coal - close-up of huge crane as it leaves hold of ship with load and dumps it into railroad gondola - hanging load moves along horizontal crane arm - freighter ‘Frontenac’ being unloaded by huge crane. [1925] d. Views of long, low building, automobiles parked outside - Henry Ford and others examine tractor in plant yard - maneuverability demonstration of tractor - water tower beside lake - large group of workers poses near plant - accelerated action view of workers going into plant. [1917]

The original catalog description provided by the Ford Motor Company reads as follows: Views of various scenes of completed industrial mural - workers on scaffolding, partially completed mural - view of room through iron grillwork, fountain, columns - views of various scenes of completed mural. [1932]