NARA Collection fc — Collection fc

The original catalog description provided by the Ford Motor Company reads as follows: Panorama of valley, mountains in background - view of trees. “Cedar Breaks National monument, in southwestern Utah, combines rock and forest beauty.” View of forest of cedar trees - car driven on road through forest - view of forest from moving car - car parked in front of lodge - cars and people on overlook in mountains, mountain scenery - close-up of rock formations - panorama of scenery. “Bryce Canyon National Park, two hours distant by motor, provides a greater thrill of individual discovery.” People walking out of lodge - people sitting on bench looking at view. “A horseshoe bowl 1,000 feet deep filled to the brim with fantastic natural carvings.” Views of rock formations. “An outstanding example of ‘rain-drop’ erosion -- soft, porous rock ‘quarried’ and ‘blasted’ by falling water under quick temperature change.” Panoramas and close-ups of rock formations - ranger looking at rocks - ranger looking at loose rock surface. “Frequent torrential rains in spring and fall create surface water floods which undercut the formations.” Views of different formations - stream and small waterfall. “This natural beauty enthusiast brought his own novel device to enjoy the ‘Rim-road’ drive.” Man sitting on chair fastened to front fender - car driven down road - stopping at overlook - views of mountain scenery, people - couple climbing on formations, panorama of scenery. “Foot trail parties explore the wonders of the canyon floor under guidance of National Park Service naturalists.” Group of people in gazebo looking at scenery - ranger leading group of people - close-up of rock formation. “‘Wall Street’ -- deep, dark, mysterious -- is the last port of call on the trip --” Hikers in deep narrow canyon - hikers and formations. [1937]

The original catalog description provided by the Ford Motor Company reads as follows: “The only man who can walk -- chew gum -- wear cowboy’s togs -- handle a lariat -- act -- travel abroad and say funny things like Will Rogers, is --” Rogers poses beside Ford automobile. “The milkman may see a lot of funny things -- but it takes Will Rogers to describe them.” Rogers gets into car. “Now we’ll go down to Washington and see what the Senators and Congressman think about Will Rogers’ judgment.” “Senator Hale and Senator James Couzens compare cars -- this was strictly a Scotch party and no bets were placed.” Two Fords side-by-side - Hale and Couzens talk, examine cars, each gets into one, they drive away. “A famous young man happened to be in Washington at this time -- a Mr. --” “Lester Maitland who helped make history with his flight from our West Coast to Hawaii.” Ford driven out of garage stops - Maitland gets out. “Now that we’re on the subject of aviation…just look at Houston, Texas.” “Opening of the Houston Municipal Airport, Houston, Texas.” Tri-Motor landing - car and people under wing of Tri-Motor. “After landing the Ford Tri-Motor plane, the pilot Captain Hawks received delivery of his Sport Coupe.” Men and car beside plane - Hawks posing in car. “Texas is a great rodeo state, these excellent horsemen know riding quality for --” “After rides of this type -- bucking bronco.” “Bob Crosby -- world’s champion all-round cowboy prefers a good smooth ride.” “At Cleveland, Ohio is a gentleman we remember --” “Newton D. Baker, Secretary of War during the world conflict, thinks his new Ford -- ‘a fine little job.”‘ Baker leaves house, gets in car, drives away, parks car in driveway, gets out, shakes hands with man standing by door, the two men pose, shake hands. “Another likeable chap we find at Louisville, Kentucky.” “Irvin S. Cobb, the great humorist, finds plenty of speed and action in his new Ford.” Cobb poses beside car, gets in. “And at Kearny, N.J. whom, should we find but --” “-- Thomas A. Edison, America’s beloved inventor relishes new engineering feats with genuine enthusiasm.” Edison behind wheel of Model A Ford - posing beside car, crowd in background. “We are always interested in theatrical folk -- especially in their likes and dislikes.” “Fred Stone and Dorothy Stone.” Looking at Model A coupe - woman gets in behind wheel. “‘The Wizard of Oz’ -- ‘The Red Mill’ -- ‘Stepping Stones’ and many other successful plays remind us how extremely clever ‘Daddy’ Stone really is.’ Man kisses woman, they grin. “Dorothy Stone, his daughter, is blessed with charm and can imitate ‘Dad’ to a tee. They are both rare stones.” More pictures of Stones. “Douglas Fairbanks and Mary Pickford.” “Mary drives Doug in the first Ford car delivered in California -- it belongs to Mary. We find them arriving at the golf course for a morning tune-up.” “Unlike many other games golf holds its victims to a rigid form of play. The fun lies in the mistakes made -- there is generally plenty of fun.” Fairbanks and Pickford tee off. “Mary and Doug never take their game too seriously -- that’s one reason they enjoy each other’s company.” Mary mimics Doug’s stance - Doug objects, she bows low, he tees off. “If you wish to find out how much your best girl thinks of you -- teach her to play golf -- you’ll soon know.” Close-up of Mary and Doug clowning. “Dolores Del Rio.” “Brains, beauty and talent easily untangle the puzzle of success -- consequently Miss Del Rio receives her quota of fan mail and Uncle Sam his fee for stamps.” Miss Del Rio leaving house, greeted by chauffeur, enters car. “You know there’s something about Spanish beauty that can revolutionize the most stoic bachelor’s league in the world.” Close-up of Dolores Del Rio with dog - gets out of car fiddles with radiator cap - enters house. “Two pioneers of two remarkable industries pose together.” “Dorothy Gish.” Miss Gish gets into Ford car. “A sudden burst of unfamiliar voices…” ‘Our Gang’ kids in car, dog on running board. “-- but a car load of very familiar voices. ‘Our Gang.’” “Since its arrival the new Ford has made many steadfast friends from every profession along life’s road. It is a well-deserved tribute people are paying this wonderful little car.” “The End.” [1928]

The original catalog description provided by the Ford Motor Company reads as follows: [Part 3] “Brown’s way is hard work.” Farmer hand-cutting corn, tying corn stalks. “Filling the silo.” Workers load corn stalks on tractor-drawn wagon - conveyor belt carries corn stalks. “This makes great feed for the cows.” Worker dumps silage into stalls - cows feeding. “The new method of husking corn.” Tractor powered cornhusker in operation, ears are loaded into a truck. “Brown’s way.” Men husking corn manually. “Shelling corn.” Tractor powered corn-shelling operation. “The old way.” Man turns crank of corn-shelling machine. “Anderson digs potatoes.” Tractor-drawn potato-digger in operation - man digs out potatoes manually. “To save double handling of storing Anderson markets his potatoes direct from the field.” “Remove the drudgery by using Fordsons and your sons will stay at home.” Three men stand by Fordson Tractor. “The Fordson cuts down the working days and shortens the day’s work, thereby allowing time for recreation and self-improvement.” Man sits in rocking chair on front lawn, reading the ‘Dearborn Independent’ - two men throw and catch a baseball. “The Fordson reduces the danger of crop failure by seasonable planting and prompt harvesting.” View of cornfield. “Under average operating conditions one Fordson is capable of plowing, drilling, cultivating, and binding 30 acres of corn in 11 days.” Tractor-drawn cultivator in operation. “To do this work it should not exceed 270 gallons of fuel, from 13 to 15 gallons of oil at a total cost of $45.90.” Tractor-drawn cultivator in operation. “To do the same work employing 2 or 3 horses, when necessary, would take 33 days.” Three teams of horses pull cultivators. “Anderson saws up his summer fire wood.” Tractor powered saw cuts logs, men load firewood into back of truck. “This beats the old bucksaw.” Man sawing logs with bucksaw, tractor powered saw in operation, truck with firewood drives toward barn. “Own a Fordson and have a year around friend.” Barnyard with chickens, geese, cows, tractor-drawn wagon, barn and silo in background, two men walk toward camera. “Altogether this has been a profitable year for farmer Anderson.” Farmer enters bank, makes deposit, close-up of bank book, farmer leaves bank. “Farm progress.” Automobile driven along village street, stops at curb. “Anderson stops at the Ford dealer.” Group of men shake hands, converse, dealer leads them into garage, they examine a Fordson tractor, plow, and a Ford truck, two men enter office, sign purchase agreement, shake hands, leave. “Anderson now has 800 acres of land with 10 Fordson tractors to do the work.” “The End.” [1924]

The original catalog description provided by the Ford Motor Company reads as follows: Fordson Tractor Advertisment. Part One. [1924]

The original catalog description provided by the Ford Motor Company reads as follows: “A cloud of smoke, a burst of flames and that hungry fiend of destruction sets itself upon some new victim. 900 homes and buildings catch fire daily in the United States, yet we fail to grasp the significance of fire prevention.” Firemen playing streams of water into building, dense clouds of smoke. “When traced to their source 65% of these fires have a trivial and entirely preventable beginning.” Man smoking in bed, falling asleep, bed afire, man leaping out. “A lighted cigarette once fell through a bull’s eye in the sidewalk at Baltimore, Maryland. 80 city blocks were burned - $40,000,000 were lost. Avoid unnecessary danger by extinguishing matches, cigars or cigarettes.” Man at desk lighting cigarette, dropping match in waste basket, papers flaring, man running away. “15,219 people were burned to death in 1920 and 17,641 others seriously burned. Simple in its beginning - tragic may be its end; so prevent fires.” Little boy and girl playing at table, mother dressed to go out kissing them, leaving, children continuing play at table - two children stirring trash fire in alley, others gathering around. “Hot ashes must be kept in metal receptacles and away from combustible material if fires are to be checked.” Boy empting ashes into wooden barrel, barrel smoking. “Numerous as the reasons resulting in fire may be, yet the simple question, ‘Do you know how to turn in a fire alarm?’ will set thousands guessing.” Man running to fire box on street. “To send in an alarm -- break glass, turn key, open door, pull down hook once, let go, -- then wait.” Man going through above motions at fire box. “In the meantime the alarm is received at the Central Station from whence it is transmitted to all other stations. 15 seconds from the time the box is ‘pulled,’ the fire apparatus is on the street.” Firehouse interior, man setting alarm mechanism - dormitory, men jumping from beds, dressing, sliding down pole, checking board for location of fire, boarding fire engine, leaving firehouse. “The sender of the alarm directs the firemen to the fire.” Fire engine rounding corner, man pointing. “For the upkeep of fire protection together with its enormous fire loss, this country is spending daily -- $2,000,000.” Firefighting equipment approaching building, firemen laying hose, raising ladders, fighting fire, carrying victim out, administering first aid. “But not always does fire claim its victim.” People jumping into net from window - firemen chopping - dense smoke - firefighting equipment, firemen, spectators - burned out building, firemen talking. “Why is it that New York City must have 4,000 firemen, while Detroit requires only 1,200 and London, England, but 1,500?” Fire truck leaving station - horse-drawn fire engines leaving station. “But here’s Norah, who might be anyone’s maid.” Woman ironing, setting iron on end of board to answer door - close up of iron falling into clothes basket - clock, hands at 8:15 - maid chatting with man outside door - clock showing 8:20, then 8:25 - maid still chatting - man kissing maid, leaving - maid entering to find clothes basket on fire, starting out of house with it, woman entering. “‘You’re fired!’ were the warm words of her mistress.” Maid crying, burning basket on floor - woman rushing down steps of house with bucket in hand, pumping water, hole in bucket, throwing it away and rushing back in - maid crying, burning basket. “The accumulation of rubbish in any industrial plant is a menace and invites disaster at the hands of careless workers. Waste paints, oily rags, etc., when properly cared for will never cause spontaneous combustion.” Supervisor inspecting workshop, instructing worker to clean up - worker placing rag into covered can, turning his back on small tank, which bursts into flame, worker running out, bringing back fire extinguisher, putting out fire - pile of scrap lumber in plant yard, worker walking by, dropping something into barrel - fire - man with fire extinguisher running up, putting out fire. “If the city is graced with a harbor and the usual docks, warehouses, granaries, manufacturing plants, etc., that fringe its shore - a new kind of firefighter makes its appearance.” Fireboat under way, fireman throwing line. “The land force also lends a hand.” Views of warehouse fire, firefighting equipment, firemen. “All the great conflagrations of the past 20 years, with the exception of two, could have been averted by practicing fire prevention.” Water spray display from fireboat under way. “The End.” “Ford Educational Library.” [1921]

The original catalog description provided by the Ford Motor Company reads as follows: “The footpath of adventure and discovery. The river --” Views of river flowing through valley, trees, houses, hills in background. “Mountains may tower aloft, but gradually little streams make rivers and bear off waste until they are worn away.” Mountain views, mist, snow, trees. “Then leaving the mountain top, drop by drop, and gathering at the foot of my cradle.” Stream in valley, man walking along bank of stream, mountains in background. “So began my career downhill and winding through the pine woods.” River and pine trees. “Resting in the sheltered hollow of the hills and they called me a mountain lake.” Lake, mountains in background. “Restless, I overflowed my banks and ran downward and onward, over rocks, leaping, gurgling, splashing.” Panoramic view of water flowing over waterfall, through rocks, down mountainside. “Gaining momentum, they soon called me a river.” River flowing through gorge, boat running rapids. “My course guided the steel trail through the west.” Train moving on tracks in Royal Gorge, beside other rivers. “Finally I came out of the forests and slowed by journey through the waste lands.” Horses and covered wagon fording stream in woods - river flowing through wooded area - small waterfall. “Man caught me and dammed me up and down, making a reservoir of me.” Views of Roosevelt Dam from above, reservoir. “Finally gaining my freedom, I took to the woods.” River flowing through wooded area. “Broad valleys, I have seen, are most attractive for human settlement.” River flowing past house, car traveling on road beside river, man in rowboat on river - cows wading stream. “Fish were sheltered in my bosom.” Men fly fishing in stream, house with flagpole in background - close-up of fisherman. “I forced man to use his creative power.” Small waterfall under bridge - view of bridge in city, building in background. “And I gave man a ‘playground’ for summer when I traveled and in winter when I rested.” People swimming in river - speedboats racing on river - people ice skating - iceboat. “I gave part of me as a relief against the sweltering heat of a summer, months away.” Men cutting ice on river. “In places I served as power for manufacture and commerce.” River flowing through large city, waterfront, sign on building, ‘Gold Medal Flour.’ “On and on, under bridges, past cities, docks, and ports, until I finally reached a harbor and looked into the sea.” View of river flowing under large bridge, tugboat moving on river - large ship under way. “Ceasing to be a river, I helped to make the waves that climbed over ships, and breakers that roared against the rocky coast.” Waves breaking on rocky shore. “With plenty of time for reflection.” Boat on quiet river - moon shining over river. [1920]

The original catalog description provided by the Ford Motor Company reads as follows: Charles E. Sorensen standing at stern of yacht working with camera - two powerboats beside landing, men in boats, many spectators lining shore - panoramic view of yacht at anchor, people aboard - views of sailboats racing - (unrelated footage: dirigible moored to mooring tower at Ford Airport; men refueling airplane on field) - (‘Mr. Sorensen’s yacht, 8/23/31’ written on film) - views of yacht at anchor - two men and women in small power boat moving away from gangplank of yacht - men standing on deck - view of yacht - view of stern, name ‘Helene, Algonac’ - men in power boat beside yacht working on engine - man standing at top of gangplank - views of shoreline, tent, houses - man and two women sitting on pile of lumber on dock - views of shoreline, trees - hand feeding chipmunk - two children posing beside building - yacht anchored at dock, dogs on dock, men throwing scraps to dogs - man and two women walking on dock beside yacht - view of ore ship ‘Henry Ford II’ moving under raised bridge in canal - views from ship while moving through canal, buildings, people on shore, locks closing and opening - men in small boat pulling in net - displaying fish caught in net - fishing boat at dock, men holding up catch, woman from yacht looking on. [1931]

The original catalog description provided by the Ford Motor Company reads as follows: “The one universal food for mankind is milk. Primitive races of western Asia and Europe used it. The more highly civilized and prosperous a nation becomes the more milk it consumes. The U.S. has better than one cow for each of its families.” Cows grazing in field. “Dairy cattle came to this country with America’s early settlers, for there were no cattle native of the New World. Here is a mother with her two daughters of the Ayrshire Family.” Cow with two heifers in fenced field. “Jersey bull.” “Guernsey bull.” “Holstein bull.” “The effort of every breeder is to develop dairy breeds to a point where high milk production will be uniformly inherited. Showing length of muzzle, openness of nostrils and width between the eyes.” Man holding cow, pointing out nostrils and eyes. “Careful note is taken of the firmness and strength of back, length and levelness of rump and depth of fore rib and flank.” Man pointing out above parts of cow. “The spare angular form, carrying no surplus flesh, the extraordinary development of the udder and milk veins typify the dairy cow.” Man pointing out above parts of cow. “At the cow stables each stanchion has a plate bearing the name of the cow occupying it.” Line of cows in stanchions. “Before milking the udders and flanks are wiped with a damp cloth. A hood-pail aids greatly in producing clean milk.” Worker wiping udders and flanks of cow, displaying hood pail, milking cow. “The best record is maintained by carefully weighing and testing the milk of each cow.” Worker weighing pail of milk, marking down weight, taking sample from pail and pouring it into bottle, placing bottle on shelf with others, pouring milk from pail into large milk can. “The separator, which is kept spotlessly clean by washing and drying in the sunlight, skims the milk. The cream and milk to be sold are immediately placed in cold running water to prevent souring.” Man washing parts of separator - separator in operation - boy dipping and drinking milk from can in running water. “Warm skimmed milk may be fed to the calves.” Calves in stalls being given pails of milk. “Before making the trip to the creamery, wet blankets are spread over the cans to keep the temperature down.” Milk cans in back of horse-drawn cart, man throwing blanket over cans, dousing blanket with water. “At the creamery another weight and test are taken.” Workers weighing and testing milk. “The milk is then transferred to vats and pasteurized. The empty cans are washed and sterilized.” Milk pouring into vats - worker washing cans. “In the cities approximately 112 quarts of milk are consumed annually by each individual.” View of bottling plant and machinery in operation. “When making butter, the cream is churned until small granules appear, then the buttermilk is strained off and the butter washed, salted, worked and packed for market.” View of large churn in operation - butter being placed in small wooden containers. “In the country 994 million pounds of butter are made yearly, which is 61 percent of the total output.” Men packaging and placing butter into carton. “Cooling pasteurized cream for making ice cream and drawing the frozen cream into cans.” Cooling unit revolving in vat of cream - partially frozen cream flowing into cans. “Cutting and wrapping into quart size packages.” Worker cutting ice cream, another worker packaging it - worker decorating top of ice cream brick with whipped cream. “Do you know when cows were first domesticated?” Cows lying and standing under trees in pasture - view of baby sitting on lawn crying - baby lying on lawn drinking milk from bottle. “The End.” “Ford Educational Library.” [1921]

The original catalog description provided by the Ford Motor Company reads as follows: Ford Dealers Only, Part One. Film produced to help British Ford dealers increase sales. Ford publicity service man visiting auto agency - man suggesting several improvements - advertising stand - mailing list - follow-up letters. [1937]

The original catalog description provided by the Ford Motor Company reads as follows: “The city of Nogales, Arizona, overspreading the border of Mexico, unites the commercial resources of these two republics into a great friendship.” “In the midst of this growing relationship at Nogales, General Obregon, President of Mexico, once lived.” Main street from above, pedestrian, automobile traffic, mountains in background. “Today finds in Post No. 122 a mark of friendship rather than just a mark separating two countries.” Men standing beside border marker, high fence, small guard station, traffic - close-up of marker, boys leaning against it. “With the coming of Obregon’s inauguration, the home folks of Nogales accompanied by many U.S. officials and notables journeyed into Mexico.” Large group posing, sign, ‘Obregon Home Folks…’ “The wonderful old mission Tumacácori, first of all missions in the United States, just outside of Nogales.” Several views of ruins. “A little further on the road to El Paso was the mission at Tucson” “Obregon’s home folks at El Paso’s gateway into Mexico.” Railroad bridge across river from moving train - people around tracks, car and train approaching crossing, car waiting for train to pass. “Mexico has, in the past two years, recovered itself in a remarkable way - fear and distrust no longer hinder the visitors of this progressive Republic.” Crowd at railroad station, train. “At Jimenez the exaggerated stories of Mexico’s hostile condition prove but a myth.” Crowd at railroad station. “The great majority of Mexicans have always desired the conditions which now exist toward the U.S. This was evident in the cordial welcome received at Zacatecas.” American and Mexican flags flying from station - crowd around horse-drawn bus - walled town from a distance. “Mexico has wiped out most of the stumbling blocks in her pathway to successful government.” City street, pedestrian traffic. “The town of Guadalupe.” Barren countryside from moving train, town. “A warm welcome was received at Aguascalientes, but where are the bandits that we are led to believe make up the greater part of the Mexican population?” Large crowd at railroad station. “On the way to the pyramids at San Juan Teotihuacan.” Mule-drawn streetcars moving through countryside - tourists pose in front of pyramid. “This banquet is an example of the feeling of good will by the Federal Departments of Mexico toward the people and interests of the United States in Mexico.” View of huge banquet. “The Los Angeles Board of Commerce visits Guadalajara, a well-kept, beautiful city, known as the Paris of Mexico.” Railroad yards, station, city in background - group of tourists posing beside train, walking through streets. “A 3000-foot climb.” Train hauled by three locomotives from one of cars climbing steep grade. “The engineer serves hot water to the native women.” Engineer in cab - group of women around locomotive. “‘Cuernavaca,’ chosen by Cortez, as a beautiful spot for his home.” Tourists on city street. “Borda Garden.” Tourists walking in garden, marble paved walk around pool. “The bathing pool of the Empress Charlotta.” Long pool, trees on either side, building at end. “Mexico City.” Large crowd of tourists leaving ‘Ferrocarriles de Nacionales de Mexico’ (railroad depot). “President Alvaro Obregon, who took over the reins of the Mexican Government December 1, 1920.” President Obregon posing with group, shaking hands. “The Plaza De Constitucion, the largest plaza in the Republic and constructed on what was the center of the ancient Aztec city.” Cathedral, plaza in foreground. “The Castle Chapultepec situated at the top of Grasshopper Hill, 196 feet above the valley.” Wide, tree lined street, castle in distance. “Mr. de la Huerta, retiring president of Mexico, escorts Obregon to take his oath of office.” Group of men walking toward camera. “Obregon is presented with a paper weight, recalling Post 122 at Nogales, Sonora, where he once lived.” Presentation - close-up of Obregon speaking. “Mrs. Obregon, formerly of Nogales, receives a beautiful token of friendship.” Presentation of silverware in box. “The man who has convinced the greater part of the outside world that his country can and will take its place among the progressive nations of the world.” [1921]

The original catalog description provided by the Ford Motor Company reads as follows: “So are their uniforms.” Boys operating sewing machines. “Next.” Barber shop, boy cuts hair of another - man gets shave. “Barbering on a much larger scale.” Boys push lawn mower - horse-drawn lawn mower - boys tend flower beds. “In removing the weeds that contaminate and destroy the good in plants, the boys are drawing for themselves an example of worth.” Weeding vegetable gardens. “When tenderness and beauty work hand in hand.” Boys working in hothouse. “Picking berries for dinner.” Boys sorting and washing tubs full of berries. “With an appetite that a growing boy must have, yet never forgetting for a minute the value of perfect order.” Boys in dining hall, stand for grace, eating - pole vaulting contest broad jumping contest - baseball game. [1920]