NARA Collection fc — Collection fc

The original catalog description provided by the Ford Motor Company reads as follows: Panorama of Sao Paulo, Brazil. Panorama of tall building in Sao Paulo - view of Matarazzo Building - Avenida Ypiranga - panorama of city - Martinelli building and Banco do Estado de Sao Paulo building - the Praca Patriarcha, ‘Ford’ sign in background. “Main building, the only one owned by the company.” Views of main assembly building. “Operations within the main building.” Traveling crane passing over the box storage area - workers pulling boxes out of elevator - rough metal finishing - workers lifting side panels from conveyor - chassis sheet metal parts being placed in washing machine - panorama of main body welding buck - Mercury and Lincoln main body welding buck - placing of roof panel in Lincoln and Mercury welding buck - panorama of main body finishing conveyors - paint line - wet sanding - transfer of body from the 3rd floor to the 2nd floor - final color paint spray booth - trim line - sub-assembly of instrument panels - making of seat cushions and backs - riveting department - chassis assembly operations - main assembly line. “Service stock department.” Views of bins and workers in service stock department. “Commercial body building.” Panorama of exterior of building. “Operations within this building.” Lumber being loaded by hoist - carpenters building bodies - truck bed being fitted to body - panorama of custom built body line, workers - main welding buck for truck cab - final cab line. “Motor reconditioning department.” Workers operating boring and honing machine - crankshaft being ground - panorama of reconditioning department. “Final inspection ramp located in one of our 9 rented warehouses.” Mercury being inspected - station wagon and Mercury moving off inspection ramp - Lincoln and Ford moving off ramp. “The End.” [1948]

The original catalog description provided by the Ford Motor Company reads as follows: Panorama of New York World’s Fair [6/16/40] - Ford Pavilion - police escorted motorcade of Ford and Fair officials, and 28 Millionth Ford automobile on Ford Day - car on platform at pavilion, spectators, group standing beside car including Edsel Ford and driver of car - Edsel Ford speaking, five oldest Ford dealers in the U.S. on stand - New World Ensemble playing on stage - pavilion interior, cars, displays, etc. - U.S. Steel Pavilion - Westinghouse Pavilion - parachute jump - flags - Ford Pavilion and cars, sphere and obelisk in background - view of factory. “The End.” [1940]

The original catalog description provided by the Ford Motor Company reads as follows: Ford Day at the News York World's Fair, Flushing Meadows, Queens, New York, commemorating the 37th anniversary of the Ford Motor Company. [1940]

The original catalog description provided by the Ford Motor Company reads as follows: "To make a nation of better drivers...that is the purpose of the Ford Good Drivers League. Inaugurated at Dearborn, Michigan, on April 22, 1940, it teaches driving skill and motoring courtesy to boys of high school age who are now forming their driving habits. Edsel Ford, sponsor and president of the League, personally enrolled the first members and announced plans embracing...free membership to all boys from 14 to 18 years who are legally authorized to drive cars in their home states, a 64-page book, ‘How To Become A Skilled Driver,’ a membership card, and button for every member. A $30,000 prize contest to determine the Champion Driver of each State and the Champion of the United States. Here are brief glimpses of the League’s first-year activities in which some 60,000 boys participated.” “Dearborn, April 22.” Edsel Ford and boy posing and looking at papers. “Henry Ford was on hand for the ceremonies.” Henry and Edsel Ford posing. “First members look over League’s instruction kit.” Boys looking through booklet. “New York, August 26. Forty-Eight State Champions parade to the National Contest.” Cars moving over bridge - entering Fairgrounds. “First came the psycho-physical reaction tests.” Boys taking different tests. “Then the maneuver tests.” Boys driving car through upright posts. “If that looks hard, watch this.” Driver backing through posts. “Stopping on the proverbial dime.” Driver testing brake reaction in car. “Close is not enough.” Men measuring stopping distance. “Try this yourself.” Boy driving car onto planks. “Shopper’s special! Parallel parking --” Driver parking between posts. “-- and garage parking.” Driver backing between two parallel walls. “Emergency stop! Watch puffs of smoke as detonator fires to record driver’s reaction time.” Braking test. “Tests over, boys gather at championship banquet for awards.” Man speaking at podium, Edsel Ford sitting on stage. “Principal speaker -- Captain E.V. Rickenbacker.” Eddie Rickenbacker speaking. “Toastmaster, Linton Wells, world traveler and famed radio commentator.” Linton Wells speaking. “League president Edsel Ford, ‘The League will be enlarged in ’41. Girls as well as boys will be eligible.’” Edsel Ford speaking. “Mr. Ford presents Scholarship Awards.” Boys walking on stage, receiving awards from Ford. “Gene Kennard, of Evansville, Indiana, Champion High-School Age Driver in the United States.” Ford presenting trophy to Gene Kennard - Kennard posing for photographers. “To Gene a $5,000 university scholarship and trophy.” Ford and Kennard posing on stage. “Close on the champion’s heels runner-up, Jimmie Hymer, of Phoenix, Arizona. Winner of $2,000 scholarship.” Jimmie Hymer speaking on stage. “The leaders and the president. Mutual congratulations and good driving all.” Group posing. “The End.” [1940]

The original catalog description provided by the Ford Motor Company reads as follows: The Ford in Your Future. Film promoting the features of the new 1949 Ford automotive line. [1948]

The original catalog description provided by the Ford Motor Company reads as follows: Ford Industries, Part One. “Progress marks the automobile industry as it stamps all other things in this world. The future holds many wonderful secrets beneath its cloak of mystery.” Panorama of River Rouge plant. “Now we have the new Ford in answer to our demands for -- lower prices -- better performance -- greater engineering intelligence and finer quality.” Panorama of Ford engineering laboratory - men at work inside chemistry laboratory. “In making this car possible a vast organization sharpens its great industrial strength to the finest point of efficiency.” Views of plant. “Most remarkable are the main plants in size and equipment. Daily at Highland Park a throng of interested people gather to watch the making of wire, cloth, batteries, rear axles, and hundreds of other things.” Panorama of Highland Park plant. “In the Henry Ford Trade School the boys actually find what they are best fitted to do.” Boys working at machines in school. “Placed in suitable locations are many Ford hydroelectric plants, where minor parts are made.” Water spraying - dam and power plant - Waterford village industry - women working at machines. “The Ford Motor Company controls its supply of raw materials, but it charges only one profit, and that’s on the finished car.” View of mine. “Ore mine in northern Michigan.” View of mine - hopper cars moving up incline to top of tipple. “An elaborate lumbering activity in choice locations -- all Ford owned.” Men cutting tree in woods, tree falling - tractor dragging log - tractor-drawn sleds loaded with logs. “Rubber from Ford plantations, South America.” Workers on rubber plantation - close-up of man tapping tree - Malaysian women pouring latex into large vat - strips of crepe rubber hanging to dry. “A complete glass industry -- starts with the silica sand and ends in the finished product.” Crane lifting scoop of sand. “Glass of a rare quality manufactured by Ford methods.” View of glass plant - workers inside plant. “Wool -- is brought direct from the sheep raise -- again the consumer profits.” Sheep grazing - men shearing sheep. “The wool is made into upholstery cloth.” Workers tending looms. “Salvaging old government transports, a work of art, in its class.” Tug ‘Jay C. Morse’ towing transport - ships at berth at River Rouge being scrapped - parts of ships on railroad flatcars - train moving down track. “Electric locomotive power is another form of Ford transportation.” Electric train moving down track - ore boat under way. “Ocean going vessels -- all Ford owned.” Ship ‘Onondaga’ being loaded at dock. “Aviation plays a prominent part in modern motor car building. Safer and finer mechanical achievements are necessarily attained.” Tri-Motor in flight - Tri-Motor being worked on by mechanics in hangar - men building plane, attaching metal to fuselage and wings - Tri-Motor taxiing. [1927]

The original catalog description provided by the Ford Motor Company reads as follows: Views of Tokyo business district, streetcar, bicycle, automobile, pedestrian, truck traffic - intersection, policeman, bus, jinrikisha traffic - street scenes - garage, parked cars, men leaving - large building - display of new Lincoln, row of new cars, billboard on sidewalk in front of them, picture of an actress on billboard, two men examining car - Ford garage, traffic - man entering store, clerk bringing merchandise to counter - street scenes, traffic, loaded truck being driven into building - Ford Tri-Motor plane, ‘Stout Airlines’ on side, taxiing - aerial views of city, plane in flight - Lincoln driven along street beside high wall, park-like area - Lincoln parked in front of Nijubashi Gate, Japanese Imperial Palace in background - tractor beside building - worker driving tractor hauling train of trailers loaded with large crates - new model Fords, all with right-hand drive: roadster with top down, man and woman in rumble seat; touring car with top down; roadster with top up, passengers in rumble seat; coupe; roadster; two-door sedan; three four-door sedans; two trucks with no beds - building interior, group of men and women entering, shaking hands with men in lobby - group touring plant, watching assembly line, body placed on chassis from overhead crane, workers - group leaving plant, walking to another building - man talking to group - workers, crane, automobiles partly assembled - close-ups of members of group - group watching safety glass demonstration - group leaving building, entering large automobiles. “Ford.” [1931]

The original catalog description provided by the Ford Motor Company reads as follows: View of Lisbon with Lisbon Castle in background - panoramic views of Lisbon from riverside and Lisbon Castle - view of Belem Tower - view of Jeronimos Monastery - view of Terreiro de Paco - view of Rua do Ouro (Plain Street). View of St. Justa Elevator - view of Rossio - Avenida de Liberdale, statue - panoramic view of old section of Lisbon - Alfama Stairs - panorama of sloping street - sloping street with elevator - view of St. Rosa Stairs - view of Laura Elevator in motion - eighteenth century building at Alfama - girl on porch of house - mosaic ornamentation on building - view of Lisbon Cathedral (Se de Lisboa). Panoramic view of modern buildings, wide streets - view of Casa da Moeda (Treasure House). View of highway and bridge - narrow street - pedestrian and vehicular traffic - panoramic view of Park Edward VII - aerial view of Ford Lusitana - photograph of Ford Lusitana in 1930 - view of Ford Lusitana - revolving doors and panorama of lobby - telephone operator - view of showroom, cars on display - view of stock room, workers - panorama of service entrance and customer’s attendants - view of electrical department, workers - car entering garage - views inside garage, lubrication rack - view in tinsmith department and repair shop, workers - workers operating small machines - men in yard behind plant - men operating small machines, placing motor on chassis - view of lunch room, men eating - men in lavatories - view of lavatory and toilets - view of empty locker room - man at plant Superintendent’s office - cars moving up ramp - view of new car department - view of mechanics converting 10 cwt Fordson vans into ‘Utilitarios’ - panoramic view of filing, mailing and typing department - view of accounting department - panoramic view of service and parts department - sales and advertising departments - service school on roof of building - panorama from roof, two Utilitarios on street - tractor service van - view through rear doors of van - view inside Pogo do Dispo Warehouse, cars and tractors being stored - Ford Lusitana building. [1948]

The original catalog description provided by the Ford Motor Company reads as follows: Map of South America, zeroing in on Uruguay - map of Montevideo - panorama of city - street scenes from buildings in downtown Montevideo - panoramic views of city - view of unloading area, crane loading large crates onto trailer truck, truck driven away - Ford Montevideo branch, panorama of grounds and buildings - truck moving into plant - overhead crane unloading crates from truck - workers opening crate, removing truck chassis - men assembling chassis on line - inside of plant, workers assembling truck - worker spray printing truck - truck getting final inspection being driven out of plant - panorama of reconditioning area, views of service school, instructors and students - views of workers’ cars parked in building - worker in battery section - panorama of parts area, parts in bins, workers - workers crating parts, placing crate on scales - loaded truck driven out of plant - plant building - inside waiting room - view of general office area, men at desks - dealers’ conference room and movie room - cashier’s cage - sales manager’s office - general manager’s office - view of showroom - personnel of branch posing. “Uruguay -- Al Dia.” “Fin.” [1948]