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    "title": "PPF 5188: Coronado Cuarto Centennial [New Mexico]",
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    "ocrText": "CORONADO CUARTO CENTENNIAL\nNEW MEXICO. 1540-1940\n#\nCORONADO\nCUARTO\nOffice of the Centennial Commission\nCENTENNIAL\nCOMMISSION\nAlbuquerque, New Mexico\nPRESIDENT\nDecember 4, 1937\nR.P.F.\nJAMES F. ZIMMERMAN\nALBUQUERQUE\nVICE-PRESIDENT\nERNA M. FERGUSSON\nBulletin to All Sustaining Members:\nALBUGUERQUE\n5188\nSECRETARY\nGILBERTO ESPINOSA\nALBUQUERQUE\nSubject: Current items\nTREASURER\nHENRY DENDAHL\nSANTA FE\n1. You will be interested in the enclosed copy of an exchange of\nRILEY M. EDWARDS\ncorrespondence between H. P. Brunell, chairman of the Torrance\nSOCORRO\nCounty Coronado Centennial Committee, and this office. It shows\nB. c. HERNANDEZ\nALBUQUERQUE\nhow any group anywhere in the state can plan to \"tie-in\" its own\nhistorical background with the 1940 celebration.\nCHARLES M. MARTIN\nROSWELL\nPAUL A. F. WALTER\n2. Enclosed is another copy of the financial report sent you re-\nSANTA FE\ncently. Please note the addendum at the bottom of page 2. This\nCHAIRMAN\nis in explanation of the fact that the commissions account, which\nSTATE\nincluded remuneration paid to Los Conquistadores, is closed for\nPLANNING\nthe present. It should also be noted that the rate of commission\nCOMMITTEE\npaid (25%) included all expenses incurred during the fundraising\nMRS. ALBERT G. SIMMS\nALBUQUERQUE\ncampaign and was based on the total amount subscribed, NOT on rev-\nenue as received.\n3. One of the early jobs now scheduled for this office to handle\nis the check-up of all framed certificates supposed to be furnished\nto all Sustaining members as per their financial contracts with\nthe Commission. Below we give the number of the certificate as-\nsigned to you. If this number is not correct or if you have never\nreceived a certificate will you please advise us. If no number at\nall is mentioned below, it will mean we do not find any certifi-\ncate in your name now. In which case, if you DO have a certifi-\ncate, will you please use enclosed envelope and tell us its number.\nThanking you, we are with best wishes\nVery truly yours,\nKarl E. Kilby\nX\nExecutive Assistant\nKEK/BS\nCoronado Cuarto Centennial Commission\nPP723-6\nP. S. The number of the Certificate assigned to you, is 1940\nDecember 4, 1937\nAlbuquerque, N. M.\nPRESCRIPTION\nOffered for the purpose of improving the health, activity\nand success of your daily business correspondence.\nPROCEDURE\n1. Take this sheet of paper in hand.\n2. Flatten it out shake it good and listen.\nPLEASE NOTE\nIt has the crackle of quality and the rattle of class,\nwhich it should have, because it is\nCORONADO CENTENNIAL BOND\n-- a good, durable, clean-cut, business-like paper of 25%\nrag content.\nPUBLICITY\nThis paper is water-marked with the official Coronado Cen-\ntennial Emblem. So, for the good of the 1940 cause, we\nwould appreciate if you would specify Coronado Bond for\nyour next order of letterheads, forms, blanks, bills or\nany business stationery you use regularly.\nIn lots of 2000, your Coronado Bond letterheads alone,\nwill cost you only 75 cents 8. thousand more (or $.00075\nper sheet more) than you would pay for the ordinary\ncheap-grade bonds. Just ask your printer.\nThanks for whatever you can do for the\nCORONADO CUARTO CENTENNIAL\nESTANCIA PUBLIC SCHOOLS\nH. P. Brunell, Superintendent\nEstancia, New Mexico\nCoronado Cuarto Centennial Commission\nNovember 9th, 1937\nAlbuquerque, New Mexico\nGentlemen:\nIn reply to your letter of November 8th, I am unable to give you any very definite\ninformation as yet.\nAt almost every meeting of the Estancia Lions Club, some time is given to 8. con-\nsideration of the best type of show for our community to put on as a part of the\nCoronado Cuarto Centennial celebration. Those suggestions which have had most con-\nsideration to date all include some sort of pageant and all have varied greatly in\nmagnitude.\nSome boosters have suggested that we attempt to depict the development of the Es-\ntancia Valley from pre-conquest days to the present. Others think that we should\nattempt only 8. complete dramatization of some single outstanding episode.\nFor this latter, I personally incline toward dramatic depiction. of the life of\nEloisa Luna Otero -- later Mrs. Alfred M. Bergere. Included in this drama would\nbe approximately the following incidents: Courtship and marriage of Colonel Otero\nand Eloisa Luna; arrival of the young couple at Estancia, the seat of a ranch more\nthan one million acres in extent; conflicts between the Whitney and the Otero\nforces (the cattlemen and the sheepmen) culminating in the battle of Estancia\nSprings and the death of the gallant young don.\nIn gathering data and materials for this spectacle we would expect to draw upon\nthe entire citizenry of the Estancia Valley and we believe that for this purpose\nthe mountain villagers will prove an almost inexhaustible source of information\nand participation.\nNaturally we want to make a contribution such as will meet with the approval of\nthe Coronado Cuarto Centennial Commission and we want to work in close cooperation\nwith the Commission. Likewise, we are open to suggestion.\nVery truly yours,\nH. P. Brunell, Chairman\nCORONADO CUARTO CENTENNIAL COMMISSION\nBox 177, Student Union Building\nUniversity of New Mexico\nAlbuquerque, N. M.\nMr. H. P. Brunell\nNovember 12, 1937\nEstancia, N. Mex.\nDear Mr. Brunell:\nThanks for your splendid letter of November 9. We are having copies made of it\nfor distribution among all Centennial Sustaining and Contributing members.\nIt is activity and enthusiasm such as your letter reveals that will put over the\nnew and revised Centennial program for 1940 in decisive fashion.\nWe feel quite sure that the Commission will authorize the contacting of Centennial\nleadership in other communities over the state for the purpose of assembling a\ncollection of suggestions for \"doing things\" locally, such as you have sent to us.\nWith best wishes, I am\nSincerely,\nKarl E. Kilby\nExecutive Assistant\nCoronado Cuarto Centennial Commission\nKEK/BS\nunanimous among Centennial Sustaining members, as we have had\n1540\n1940\nonly one cancellation sent in so far-and maybe this will be withdrawn\nwhen the member organization in question decides that they would\nNEW MEXICO\nrather not be first to repudiate their sustaining contract.\nAt the present time our future revenue status is approximately\nas follows:\nDue from Sustaining Membership Contracts:\nCoronado\nOn November 1, 1937\n$1,160.00\nDuring period of November 1, 1937 to March 2, 1938 562.00\nDuring year of March 2, 1938 to March 2, 1939\n2,350.00\nCuarto Centennial\nTOTAL\n$4,072.00\nThe above sum of money, together with cash on hand at this time,\nCommission\nwill enable the Commission to carry on the work of properly preparing\nthe right sort of presentation of the new two-phase Coronado Cen-\ntennial program.\nFirst of all it will be our job to see to it that the proper texts,\ncovering historically, the Coronado portion of New Mexico history,\nare prepared for use in the schools generally, and especially in the high\nFINANCIAL REPORT\nschools and institutions of higher learning. Illustrating and narrating\nthe famous \"Forty Episodes\" will comprise an important phase of\nNovember 1, 1937\nthis work.\nCoincident with this \"education\" procedure, the development of\nthe portable pageant must be carried on. This must be done in visible\nfashion, by experts who know how to give us, in miniature, the essen-\ntials of the art and history which will high-light the attraction sched-\nuled finally to travel the state in 1940.\nNaturally, some time will be required to do this work satisfac-\nCoronado Cuarto Centennial Commission\ntorily and in a manner certain to provoke desired analytical comment,\nconstructive criticism and original suggestion. But we will proceed\nPresident-JAMES F. ZIMMERMAN, Albuquerque\nwith all speed possible.\nVice-President-ERNA M. FERGUSSON, Albuquerque\nFor, the sooner we have ready our advance or \"sample copy\"\nSecretary-Treasurer-GILBERTO ESPINOSA, Albuquerque\nshowings of what we propose to do, the sooner we will be able to\nRILEY M. EDWARDS, Socorro\nCHARLES M. MARTIN, Roswell\npresent to Centennial leadership throughout New Mexico, something\ndefinite in the way of an actually visible working program for 1940.\nB. C. HERNANDEZ, Albuquerque\nChairman, Planning Committee-MRs. ALBERT G. SIMMS,\nJAMES F. ZIMMERMAN, President,\nAlbuquerque\nCoronádo Cuarto Centennial Commission.\nAlbuquerque, N. M.\nCommission Offices: Student Union Building,\nNovember 15, 1937.\nUniversity of New Mexico,\nAlbuquerque, N. M.\nFinancial Report for Period of April 11, 1935 to\n\"ON THE RIGHT TRACK NOW\nOctober 31, 1937\nNew Plans of Coronado Centennial Commission\nSCHEDULE A:-RECEIPTS\nMeet With General Approval\n(1) From Sustaining Members\n$5,427.50\n980.00\nIt is quite evident by now, that the revised program proposed by\n(2) From Contributing Members\nthis Commission for the 1940 celebration of the original Coronado\n(3) From State Funds\n2,400.00\nExpedition through the Southwest 400 years ago, is gaining wide-\nspread popularity.\nTotal Income\n$8,807.50\nFrom as far away as Wichita, Kansas, and from the potent pen of\nVictor Murdock, widely quoted editor of the Wichita Eagle, former\nSCHEDULE B:-DISBURSEMENTS\nCongressman and member of the Federal Trade Commission, comes\n(1) ADMINISTRATION\nthe encouraging suggestion that Kansas, Oklahoma and Texas join\nwith New Mexico in promoting the Centennial and doing anything and\n(a) Labor-Executive\n$450.00\neverything possible, \"to emphasize our regional distinction, to which\nLabor-Secretarial\n461.50\n$911.50\nenterprise the Coronado Celebration can be made an important\n(b) Supplies-Stationery\n304.01\ncontribution.\" Continuing, Mr. Murdock states that he finds a \"pleasure\nSupplies-Clerical\n97.58\n401.59\nin the reflection that the people of New Mexico have the happy in-\nclination to keep alive the memory of the older days of the oldest\n(c) Postage (Incl. Express)\n264.01\nregion of the Southwest and to give them the glamour they merit.\"\n(d) Telephone, Telegraph, Delivery\n50.80\nAnd so it goes. Everybody, everywhere, seems to be satisfied\n(e) Rent (To Dec. 8, 1937)\n40.00\nwith the soundness and practicability of the two-phase program an-\n$1,667.90\nnounced after the \"go ahead\" meeting of the Commission in September.\n(2) PUBLICITY\nWe have had 100 per cent favorable response from all state\ninstitutions of higher learning, from the State Board of Education and\n(a) News Releases\n$ 410.09\nfrom State Superintendent Rodgers, to our request for co-operative\n(b) Printing, Folders\n1,024.24\npromotion of the Centennial along educational lines during the next\n(c) Printing, Letters\n88.09\ntwo years.\n$1,522.42\n(3) FUNDING\nAnd the idea of having a portable or traveling pageant featuring\nthe Coronado era and available for presentation all around the state\n(a) Commissions Paid to Los Conquista-\nduring 1940, wins approval wherever it is mentioned or presented.\ndores and Other Representatives $2,595.60\nRoosevelt and Torrance Counties have already commenced promoting\n(b) Preparing and Furnishing Certificates\npublic meetings for the purpose of furthering this idea. Colfax\nto Sustaining and Contributing\nCounty (and other) delegates to the recent Santa Fe meeting of the\nMembers\n754.02\nNorthern New Mexico Alliance have considered ways and means of\n(c) Travel Expense\n122.20\nusing the proposed movable \"show.\" The Roswell High School leads\n$3,471.82\nthe parade of schools organizing Coronado Centennial Clubs.\n(4) MISCELLANEOUS EXPENDITURES\n$\n1.00\nLetters from a number of loyal and enthusiastic holders of Cen-\ntennial Sustaining Membership contracts state definitely and em-\nTotal Expenditures\n$6,663.14\nphatically that, since we are \"on the right track now,\" we can expect\nto receive their continued financial support. This attitude is almost\n(5) CASH ON DEPOSIT\n$2,144.36\nTOTAL DISBURSEMENTS, PLUS CASH ON HAND\n$8,807.50\n\"This item complete (no further commitments, nor anything due now)\nincluded all expenses, travel, etc., and the rate of payment was based\non total subscriptions taken, in the amount of $10,579.50.\nP.P.F.\n5188\nFebruary 2, 1938\nMy dear Mr. Kilby:\nThe President has received your\nletter of January twenty-second and much\nappreciates your kind thought in sending him\nthe \"Analysis of Suggestions\" for the Coronado\nCuarto Centennial. He is looking forward\n#\nwith interest to an opportunity for glancing\nover the program.\nVery sincerely yours,\nM. H. Mo INTYRE\nSecretary to the President\nKarl E. Kilby, Esq., X\nExecutive Assistant,\nCoronado Centennial Commission,\nX\nAlbuquerque,\nNew Mexico.\nek\nX\nXPP7415\nCORONADO CUARTO CENTENNIAL\nNEW MEXICO. 1540-1940\nCORONADO\nachor\nCUARTO\nOffice of the Centennial Commission\nCENTENNIAL\nCOMMISSION\nIRIN\nAlbuquerque, New Mexico\nPRESIDENT\nJAMES F. ZIMMERMAN\nALBUQUERQUE\nJanuary 22, 1938.\nVICE-PRESIDENT\nERNA M. FERGUSSON\nALBUQUERQUE\nSECRETARY\nGILBERTO ESPINOSA\nALBUQUERQUE\nTREASURER\nHonorable Franklin Delano Roosevelt,\nHENRY DENDAHL\nPresident of the United States of America,\nSANTA Ft\nWashington, D. C.\nRILEY M. EDWARDS\nSOCORRO\nDear Mr. President:-\nB. c. HERNANDEZ\nALBUQUERQUE\nCHARLES M. MARTIN\nThe CORONADO CUARTO CENTENNIAL COMMISSION is meeting today,\nROSWELL\nin Annual Session.\nPAUL A. F. WALTER\nSANTA FE\nAmong other items on the Agenda, will be the consideration\nof the New Two-Phase Plan proposed at the Sept. 14, 1937,\nmeeting of the Commission, for the further promotion and\naccomplishment of the 1940 Centennial.\nxpp723\"le\"\nTherefore, since you are the holder of Sustaining Membership\nCertificate No. 1940, we are sending you herewith, a copy\nof the \"Analysis of Suggestions\", which we have prepared for\nthe Commission's guidance and study.\nHoping that you will, at least, have time to glance it over,\nwe are, with best wishes,\nCentennially yours,\nKailhkilby\nKarl E. Kilby,\nExecutive Assistant,\nKEK/JEM\nCoronado Centennial Commission.\ndid End file come\nfee\nFebruary 8, 1938,\nP.P.E. 5188\nto\nMy dear Mr. Kilby:\nThank you very such for your\ncourteous note of February fifth, with\nthe enclosed brochure on the Coronado\nCuarto Centennial.\n#\nI shall be glad to lay this\nmaterial before the President at the\nfirst opportunity and can assure you\nof his very real appreciation of your\nthoughtfulness in sending it along.\nWith all good wishes,\nSincerely yours,\nM. H. MCINTYRE\nSecretary to the President\nRB/mma\nKarl E. Kilby, Esq., X\nExecutive Assistant, Coronado #\nCuarto Centennial Commission,\nAlbuquerque,\nNew Mexico.\nI han not usery had it.\nCORONADO CUARTO CENTENNIAL\nNEW MEXICO. 1540-1940\nCORONADO\nCUARTO\nOffice of the Centennial Commission\nCENTENNIAL\nCOMMISSION\nAlbuquerque, New Mexico\nPRESIDENT\nJAMES F. ZIMMERMAN\nALBUQUERQUE\nVICE-PRESIDENT\nERNA M. FERGUSSON\nfell\nApril 1, 1938.\nALBUQUERQUE\nMr. M. H. McIntyre,\np.p.7.\nSECRETARY\nGILBERTO ESPINOSA\nSecretary to the President,\nALBUQUERQUE\nWashington, D. C.\n5188\nTREASURER\nHENRY DENDAHL\nSANTA FE\nMy dear Mr. McIntyre:-\nRILEY M. EDWARDS\nSOGORRO\nHere's hoping you will not object if we approach you once\nB. c. HERNANDEZ\nALBUQUERQUE\nmore as regards the welfare of the Coronado Cuarto Centennial.\nCHARLES M. MARTIN\nROSWELL\nThe enclosures herewith, tell the story.\nPAUL A. F. WALTER\nSANTA FE\nSo, all we can say in this letter is that we will be grateful\nCHAIRMAN\nfor any assistance given us by the President through your\nSTATE\nkind offices.\nPLANNING\nCOMMITTEE\nMRS. ALBERT G. SIMMS\nWith best wishes, and thanks for whatever you can do for us,\nALBUQUERQUE\nwe are\nCentennially yours,\nKaurkilly X\nKarl E. Kilby,\nExecutive Assistant,\nkek/jem\nCoronado Centennial Commission.\nCORONADO CUARTO CENTENNIAL\nColing\nNEW MEXICO. 1540-1940\nCORONADO\nCUARTO\nOffice of the Centennial Commission\nCENTENNIAL\nCOMMISSION\nHon. Harold L. Ickes,\nAlbuquerque, New Mexico\nSecretary of the Interior,\nPRESIDENT\nWashington, D. C.\nApril 1, 1938.\nJAMES F. ZIMMERMAN\nALBUQUERQUE\nVICE-PRESIDENT\nDear Mr. Ickes:-\nERNA M. FERGUSSON\nALBUQUERQUE\nSECRETARY\nSince you were the leader in the proposition of asking other\nGILBERTO ESPINOSA\nMembers of the National Cabinet to join with you in the formation\nALBUQUERQUE\nof an inside-the-Cabinet Coronado Committee, we believe there\nTREASURER\nHENRY DENDAHL\nshould be no harm in ssking you for such advice, information and\nSANTA FE\nassistance on one of our current problems, 88 you might be able\nRILEY M. EDWARDS\nSOCORRO\nand willing to give us.\nB. c. HERNANDEZ\nALBUQUERQUE\nWe refer to the matter of the Coronado Commemorative Coin Bill.\nCHARLES M. MARTIN\nROSWELL\nThe enclosures sent herewith, speak for themselves on this matter,\nPAUL A. F. WALTER\nSANTA Fg\n80 we will not elaborate on them.\nCHAIRMAN\nWhat we would like to have is, any suggestions you would care to\nSTATE\nPLANNING\ngive us from Official Washington that will enable us to lay before\nCOMMITTEE\nthe Finance Committees of the House and Senate, the proper type\nMRS. ALBERT G. SIMMS\nof evidence to convince the Powers that Be, who control the author-\nALBUGUERQUE\nisation of any sort of Coin issues, that it is not the intention or\ndesire or plan of the Coronado Centennial Commission to permit the\ndistribution of a Coronado Commemorative Coin to get into the hands\nof numismatic vendors.\nFrom the evidence we have on hand here, plus supporting correspon-\ndence from all parte of the Southwest, We feel that the Commission,\nas suthorized by Senate Bill 321, can control the sale of Coronado\nCommemorative Coins in such & fashion as to distribute the major\nportion of the issue almost entirely in this part of the country,\nto Centennial Boosters only. and at & price per coin that will en-\nable the Centennial Commission to finance the 1940 Celebration,\nwithout resorting to speculation.\nThanking you for whetever you can do for us, we are\nCentennially yours,\nKarl E. Kilby,\nExecutive Assistant,\nKEK/JEM\nCoronado Centennial Commission.\nDIGEST OF LETTERS RECEIVED\nFROM CORONADO CENTENNIAL\nSPONSORS AND SUPPORTERS.\nAPRIL 1, 1938.\nSUBJECT: - - Coronado Commemorative Coin Bill\n1 - It is certain that the Celebration in 1940, of the Coronado\nEntrada in 1540, will be of inestimable value to the general\nInternational Program of the State Department at Washington.\nHere follows a few comments from letters received:-\n(a) -\"Centennial itself will create greater good will and\nfriendship for the United States among other Nations --\nthis because it is an Historic only, proposition\".\n(b) - \"Better understandings between this country and all\nLatin-Americans - - eventually, U. S. 1s going to\ndepend largely on Latin-America for raw materials,\nand Latin-America on this country for manufactured\ngoods.\"\n(e) - \"Centennial is not a World's Fair - - less feeling\nof Commerce end profit than with most great Expositions\"\n(a) - \"No event in American History more deserving of\nauthentic celebration than explorations of Coronado,\nwho found this country for us in the first place.\"\n(e) - \"Speech of Senator Chavez about establishing Radio\nrelations with South America, indicates value of\nCentennial.\"\n(f) - \"The whole proposition is in line with Government\nidea of putting people to work, and promoting an era\nof prosperity and good will.\"\n(g) - \"This country can do nothing better toward promoting\nPeace than to invite, especially the Spanish-speaking\ncountries to join with us in a Celebration like the\nproposed 1940 Centennial\".\n\"If this is not true, why did the United States\nSenate pass a resolution authorizing the President\nto issue an International Invitation for this event?\"\n-2-\n2 - Regarding the importance and value of passage of the Coronado\nCoin Bill, we have the following comments:-\n(a) - \"Every one in New Mexico and Southwest will be not only\nproud, but willing to buy and own one of these Coins\".\n(b) - \"Advertising value will be greater than any other form\nof publicity.\"\n(e) - \"Passage of Coin Bill will not cost the Governmeny any-\nthing, except materials and labor.\"\n(a) - \"No direct expense whatsoever to the Taxpayer.\"\n3 - As regards control of sale and distribution of Coins as author-\nized and issued, we submit the following:-\n(a) 4a \"Distribution of these Coins can and should be controll-\ned - - made available to general public first.\"\n(b) - \"Hardly a week goes by but what somebody asks as to\nwhen the Coronado Coins will be ready.\"\n(a) - \"You have enough inquiries on file now to assure suffi-\neient distribution of these Coins through theright\nchannels.\"\n(a) - \"Commission does not need to employ professional Coin\nvending firms to distribute the Coronado Half-Dollar\".\n(e) - \"You can limit the number of Coins going to any one\nperson, if there is any liklehood of anybody's trying\nto hog the market\".\nCORONADO CUARTO CENTENNIAL COMMISSION,\nBox 177,\nc/o University of New Mexico,\nAlbuquerque, New Mexico.\nBULLETIN\nFrom the\nCORONADO CUARTO\nLETTER ABOUT\nCENTENNIAL COMMISSION\nCenteries\nBox 177, Univ. of N. M., Albuquerque, N. M.\nCORONADO\n1540\n1940\nNEW MEXICO\nCOIN BILL\nTo All Sponsoring Members\nMonday,\nof the Coronado Cuarto\nMarch 14th,\nCentennial Commission.\n1938.\nNo doubt you noticed, in a recent Press story, that the New Ways and Means Committee of the Cen-\ntennial Commission met Wednesday evening, March 9, and voted to report back to the Commission\nthat, in the judgment of the Committee, the Coronado Commemorative Coin Bill is the next, and most\nimportant step to be taken in the furtherance of the 1940 Centennial Celebration program.\nThe Committee also recommended that a representative be sent to Washington, at the earliest\nproper moment, to co-operate with New Mexico's Congressional delegation in behalf of this Bill.\nA final action of the Committee, at the above mentioned meeting, has resulted in instructions being\ngiven to this office to request, immediately, from all Sponsoring Members of the Centennial, an expres-\nsion of opinion, in the form of a letter addressed to the Commission, about the importance of the Com-\nmission's going after this Coin Bill opportunity with all dispatch and ability possible.\nFor your information in connection with this matter, we mention briefly, the following facts:-\n1-On Jan. 5, 1938, the United States Senate passed Joint Resolution No. 204, authorizing the Presi-\ndent of the United States to invite other countries to participate in the forthcoming 1940 Centennial.\n2-Later, Secretary of the Interior, the Honorable Harold L. Ickes, wrote the Centennial Com-\nmission here, advising that he had invited the Secretaries of War, State and Commerce to associate\nthemselves with him in a National Cabinet Coronado Centennial Committee.\n3-Still more recently, Senator Dennis Chavez addressed the Senate on the value of establishing\nRadio broadcasting equipment, for the purpose of promoting good will between the United States\nand, particularly, the Latin-American countries to the South of us.\n4-It was the consensus of opinion of the Ways and Means Committee that there could be no\nventure undertaken any time within the next two years, that would do more to create international\ngood will, and a stronger desire for peace throughout the Western Hemisphere, than the proposed\nCentennial in 1940.\n5-The preliminary and current expenses of the Commission in keeping alive and active, the gene-\nral idea of the 1940 Celebration, have been taken care of by funds raised as in the past (See page 12-\nThird Annual Report).\nFinancing the future activities, including the original production of a satisfactory type of traveling\nPageant, for use through-out the state in 1940, and for gradually increasing publicity relative to the\nforthcoming Celebration, will, of course, require additional funds, sooner or later.\nThere are orders in the files here for more than 20,000 Coronado Coins already. The enthusiastic\nCoin Collector makes no objection to paying one dollar for a Commemorative 50 cent piece. The profit\nfrom the judicious distribution of the Coronado Coins among numismatic fans only, would be sufficient.\nBut, it is not the intention of either the Committee or the Commission to permit the entire issue to\ngo to Coin Collectors only. A considerable portion of the issue will be reserved to sell to Coronado\nCentennial friends who want them in the States of New Mexico, Arizona, Texas, Oklahoma, and Kan-\nsas. From the interest already shown in the matter, we are confident that there will be thousands\nof people in the Southwest here, who are not Coin Collectors, but who will want one of the Coronado\nCoins, as a souvenir only.\nWith the above facts before you, will you now, please, write the Coronado Centennial Commission\na good, strong letter, urging prompt action on this Coin Bill proposition, and give us two or three good\nreasons why, in your opinion, this should be done. Please write as quickly as possible, as we would like\nto have this material ready to present to the Commission when it meets with the Ways and Means Com-\nmittee for consideration of the recommendations made Wednesday evening of last week.\nThanking you for your prompt attention to this matter, we are\nCentennially yours,\nKARL E. KILBY,\nExecutive Assistant,\nKEK/JEM\nCoronado Centennial Commission.\nCoronado Cuarto Centennial\nStudent Union Bldg.\nNEWS FLASH\nFrom the Offices of\nBox 177, Univ. of New Mexico\nThe Coronado Cuarto\nAlbuquerque, New Mexico\n1540-1940 \"An Event Four Centuries in the Making\"\nCentennial Commission\n(Released Monday, Mar. 14, 1938)\nWAYS AND MEANS\nSuggested Thoughts for an Editorial\nCOMMITTEE OKAYS\nCOIN ISSUE\nThe appointment of the new\nIt was the consensus of opinion\nWays and Means Committee, and\nof the Ways and Means Committee\nVotes to Ask Congress\nits action on Wednesday, March 9,\nthat there could be no venture un-\nto Authorize Coronado\nare just what the Coronado propo-\ndertaken any time within the next\nCoin for 1940\nsition needs, and in the opinion of\ntwo years, that would do more to\na number of sponsors of the under-\ncreate International good will, and\nThe proposed Coronado Com-\ntaking, may be said to be the best\na stronger desire for peace\nmemorative fifty-cent piece was\nthing that has happened to the\nthrougnout the Western Hemis-\napproved last Wednesday night,\n1940 Centennial, as yet.\nphere, than the proposed New\nMarch 9, by the Ways and Means\nThe active leadership of such\nMexico Centennial in 1940.\nCommittee of the Coronado Cuarto\nwell known state leaders as Clint\nCentennial Commission. The coin,\nAnderson, Bill Keleher, Gilberto\nHence, the passage of the Coro-\nif authorized, will be minted for\nEspinosa, and L. E. Freudenthal, is\nnado Coin Bill will be a positive\nthe Coronado Cuarto Centennial\nbound to be constructive.\nand direct action on the part of\ncelebration in 1940.\nCongress toward the furtherance\nThe report of the committee will\nOn Jan. 5, 1938, the United\nof a greater desire for permanent\nbe read at the next meeting of the\nStates Senate passed Joint Reso-\npeace in this turbulent world of\nCommission, scheduled for the lat-\nlution No. 204, authorizing the\nours. Pass the Coin Bill, and you\nter part of March.\nPresident of the United States to\nassure the Centennial. Hold the\nThe resolution passed by the\ninvite other countries to partici-\nCentennial, and you establish bet-\ncommittee is: \"The chairman (of\npate in the forthcoming 1940 Cen-\nter international understanding,\nthe Ways and Means Committee)\ntennial.\ncloser and more neighborly foreign\nshall be authorized to advise the\nrelations. Such accomplishments\nCentennial Commission that in the\nLater, the Secretary of the Inte-\nalways put a pause to the war urge.\njudgment of the committee the\nrior, the Honorable Harold L. Ickes,\nCommemorative Coin bill is the\nwrote the Centennial Commission\nfirst step to be taken in any pro-\nadvising that he had invited the\ngram in the furtherance of the\nSecretaries of War, State, and\nNOTE TO EDITORS:-\n1940 Centennial Celebration and\nCommerce to associate themselves\nthat the committee feels that, with\nwith him in a National Cabinet\n\"Coronado Brevities,\" as en-\nthe approval of the Centennial\nCoronado Centennial Committee.\nclosed, is not offered, particularly,\nCommission, a representative\nfor publication purposes, though\nshould be sent to Washington at\nStill more recently, Senator\nits appearance (or any part of it)\nthe proper time to co-operate with\nDennis Chavez addressed the Sen-\nin your columns, would undoubt-\nNew Mexico's congressional repre-\nate on the value of establishing\nedly encourage schools whose\nsentatives in behalf of the passage\nRadio broadcasting equipment, for\nteachers' names we do not have on\nof the bill.\"\nthe purpose of promoting good will\nour own general mailing lists now,\nMembers of the committee\nbetween the United States and,\nto start arranging for more Coro-\nwhich met Wednesday night are:\nparticularly, the Latin-American\nnado study in their regular sche-\nGilberto Espinosa, chairman, Clin-\ncountries to the South of us.\ndules.\nYours, K. E. K.\nton P. Anderson, William A.\nKeleher, all of Albuquerque, and\nL. E. Freudenthal, Las Cruces.\nCoronado Cuarto Centennial\nStudent Union Bldg.\nNEWS FLASH\nFrom the Offices of\nBox 177, Univ. of New Mexico\nThe Coronado Cuarto\nAlbuquerque, New Mexico\n1540-1940 \"An Event Four Centuries in the Making\"\nCentennial Commission\n(Release March 22, 1938)\nStevens Here to Plan Coronado Programme\n\"New Mexico offers one of the\nand resourcefulness of an experi-\nyears, Mr. Stevens directed the\nrichest fields I have ever seen for\nenced dramatic producer.\"\ndramatic programs of the Carnegie\nthe purpose of staging both a\nMr. Stevens is in New Mexico\ntheatre in Pittsburgh. He staged\nreally authentic and exceptionally\nnow, coming here at the call of the\nthe Missouri State Centennial Pa-\nspectacular series of statewide cel-\nCentennial Commission, for the\ngeant, and also put on the St. Louis\nebrations, such as are planned for\npurpose of planning the Historical\nPageant and Mask, which showed\nthe 1940 Coronado Centennial,\"\nProgramme production which will\nto audiences of 80,000, for four\nsaid Thomas Wood Stevens yester-\nbe provided by the Commission for\nsuccessive evenings. At the present\nday, in a meeting with the officials\nthe 1940 celebration. He is on leave\ntime, Mr. Stevens is here working\nof the Coronado Cuarto Centennial\nat present from his duties as\nwith the Centennial Commission,\nCommission. \"This marvelous\nDirector of Dramatics at Stanford\nplanning an investigative tour of\nNew Mexico of ours has cradled\nUniversity, California. Mr. Stevens\nthe important regional centers of\nlife and culture as ancient as our\nhas enjoyed an interesting and\nNew Mexico which have already\nmountains and mesas, conquest,\nsuccessful career as a director of\nsignified an interest in the use of\nand explorations as daring and\nproductions for public celebrations\nthe Coronado Propramme proposed\ncolorful as any in all history, and\nof all kinds. He staged the York-\nfor 1940. The proposed tour plans\nthe implacable battling which won\ntown Pageant in 1931, for the His-\ninclude conferences with interested\na wilderness for the rugged moun-\ntorical Commission of Congress.\nCentennial sponsors and leadership\ntain men and pioneers who van-\nHe was the Director of the Magna\nin the centers to be visited. Also,\nguarded our modern civilization.\nCharta Pageant in Seattle for the\nMr. Stevens will visit a number of\n\"Of course, I have long known\nAmerican Bar Association. He has\nthe most important historic sites in\nthis,\" continued Mr. Stevens, \"as\nbeen Dramatic Director in various\nthe Sunshine state, including both\nI have maintained my Santa Fe\nUniversities, such as Iowa and\nthose places prominent in the Coro-\nresidence here in New Mexico for\nMichigan, as well as at Stanford.\nnado Era, and in the later Pioneer\nmore than eighteen years and am\nAs Director of the Shakespeare\nDays history of New Mexico. His\nfairly familiar with our striking\nGlobe Theatre at Chicago, he pre-\ninvestigations will aid, materially,\nhistorical background. But it takes\npared, and produced the showings\nin the production of the 1940\na session like this one to make me\nof the plays of the Bard of Avon at\nshows, which will be of interest to\nrealize quite definitely once more,\nthe various World's Fair celebra-\nthe entire state.\nwhat a challenge this Centennial\ntions held at San Diego, Chicago,\nproposition is to the imagination\nCleveland, and Dallas. For nine\nCoronado Brevities\nFor the Use of Educational Instructors, Language Students, etc.\nMay Be Used By\n(1) Teachers of History, Drama, Spanish, etc., for short studies.\n(2) Any teacher or club for the purpose of holding a \"Coronado Spelling Bee.\"\n(3) Art Departments and School Publications for sources of pictorial ideas.\n1. CORONADO-(Koh-roh-nah'-doh)\n8. CULIACAN-(Koo-lee-ah-kan)\n(Don Francisco Vasquez de), governor of the province\nThe last, or farthest north (290 miles from Compos-\nof New Galicia in New Spain, and leader of the 1540\ntela) Spanish outpost in Old Mexico. A sham battle\ngold-seeking and exploring expedition from old Mex-\nwas staged here.\nico into the Southwestern part of the United States.\n9. ALARCON-(Ah-lahr-kohn')\n2. MENDOZA-(Men-doh'sah)\n(Hernando de), Commander of the ship ordered by\n(Don Antonia de), Viceroy of New Spain, who ap-\nMendoza to sail north with supplies, from Acapuleo,\npointed Coronado as leader of the 1540 Conquistadores\nalong the west coast of Mexico while Coronado\nExpedition into the United States.\nmarched inland. The two parties never accomplished\na contact, although Alarcon entered the Colorado\n3. VACA-(Vah'-kah)\nriver and reached a point near present-day Yuma,\n(Cabeza de), treasurer of the ill-fated Narvaez expe-\nArizona.\ndition to Florida in 1528. With only three companions\nleft out of an original 300, de Vaca accomplished an\n10. SAMANIEGO-(Sah-mah-nee-ay'-goh)\neight-year journey across the continent from the\n(Lope de), Coronado's army master who was the first\neast coast of Texas, where he was shipwrecked, to\ncasualty of the expedition. He was killed at Chia-\nNew Spain, carrying stories of fabulous riches to be\nmetla, about half way between Compostela and Culia-\nfound in the country to the north (now U. S. A.)\ncan. Thinking a fight with the natives ended, he lifted\nthe visor of his helmet, only to have an Indian arrow\n4. CIBOLA-(See'-boh-lah)\npierce one of his eyes and penetrate clear through the\nCoronado's objective-the kingdom of age-old myth\nback of his skull.\nand legend, supposed to consist of Seven Cities hav-\ning jewel-studded walls and streets of gold. Reported\n11. SAN GERONIMO-(Sahn Hay-rah -nee-moh)\nby the Conquistadores to be rich only in skins, corn,\nmeat, and adobe houses. Six of these cities were\nFirst town founded by Coronado (in the state of\nfound and visited.\nSonora, Old Mexico) on the trip north from Culiacan\nin 1540.\n5. ESTEVANICO-(Ess-tee-vah-nee'-koh)\n12. DIAZ-(Dee ahs)\nA negro slave of Andres Dorantes and one of the sur-\nvivors of the Narvaez expedition. After making the\n(Melchor), the Captain whom Coronado left in charge\ntrip with de Vaca to the west coast of Mexico (1528-\nof San Geronimo. Diaz attempted to communicate\n1536) Estevanico was bought by Mendoza and sent as\nwith Alarcon at the Colorado River but found only\nguide with Friar Marcos de Niza in 1539 to scout\nthe latter's note beneath a tree advising of his depar-\nCibola. Because of his greed he was killed by the\nture some days before Diaz' arrival there. Diaz met\nIndians before the walls of the first of the Seven\nhis death in a rather unusual manner. One day he\nCities approached.\nthrew his spear at some dogs which were bothering\nthe sheep. Evidently the weapon remained sticking\n6. NIZA-(Nee'-sah)\nupright from the ground, as his horse stumbled upon\nit and Diaz was pierced through the thigh. They con-\n(Marcos de), the Friar who led the scouting party in\nstructed a litter for him, but he died a few days later.\n1539, and after Estevanico's death, returned to New\nSpain with such glowing accounts of Cibola that\n13. HAWIKUH-(Ha-wee'-koo)\nMendoza authorized the Coronado Expedition of 1540.\nDe Niza accompanied Coronado to Hawikuh from\nFirst of the \"Seven Cities of Cibola,\" besieged and\nwhence, because of constantly increasing criticism of\nconquered by Coronado July 7, 1540. He named it\nhim, he was more than eager to return to Mexico, even\nGranada. Now a ruin about 15 miles southwest of\nthough he carried the message of disappointment to\npresent pueblo of Zuni, N. M.\nMendoza after the Conquistadores discovered that the\ncities of Cibola were not built of gold.\n14. TOVAR-(Toh-vahr')\n(Pedro de), the Captain sent by Coronado to explore\n7. COMPOSTELA-(Kom-poh-stell-lah)\nthe pueblos of the Hopi, to the north of the Zuni coun-\nLeading city of New Galicia (380 miles north and west\ntry. He gave the name of Tusayan to the Hopi region.\nof Mexico City). At Compostela, on February 22,\n1540, Viceroy Mendoza reviewed the expedition, sche-\n15. CARDENAS-(Cahr'-day-nas)\nduled to depart the next day, under the command of\n(Garcia Lopez de), Discoverer of the Grand Canyon\nGeneral Coronado, on the adventurous journey to\nof the Colorado. He was sent on this exploration after\nCibola.\nTovar reported a mighty river west of the Hopi\n(over)\ncountry. His stories of the canyon were not believed\n22. LLANOS ESTACADOS-\nby the Conquistadores.\n(Yah'-nohs Ess-tah-cah'-dohs)\n\"Staked Plains,\" so named by some authorities, be-\n16. ALVARADO-(Ahl-vah-rah'-doh)\ncause they consist of an extensive level plateau,\n(Hernando de), the Captain sent eastward during the\nbounded on all sides by steep escarpments or pali-\nautumn of 1540. He discovered the fortified Acoma,\nsades, whence the Spanish name, meaning \"palisaded\nalso the Tiguex and Cicuye pueblos and reached the\nplains.\" Also reported that, in order to keep from\ngreat plains of western Texas where he saw the buf-\ngetting lost on these trackless prairies, the early\nfalo described by de Vaca.\npioneers drove stakes into the earth every few yards,\nthus marking the trail. Located in N. W. Texas and\n17. TIGUEX-(Teeg-wish')\nS. E. New Mexico the \"Estacados\" cover an area 400\nA group of pueblos on the Rio Grande River (ruins\nmiles (north and south) by 150 miles (E. and W.).\nnow excavated near Bernalillo, N. M.), where the\nThey are separated from the east slope of the\nConquistadores head-quartered during the winters of\nRockies by the valley of the Pecos River.\n1540 and 1541.\n23. ISOPETE-(Eee-soh-pay'-tay)\n18. BIGOTES-(Bee-goh'-tes)\nA painted captive Quiviran who wanted \"to go home.\"\nIndain Chieftain of Cicuye, called \"Whiskers\" by the\nWith the Texas Indians supporting him he threw him-\nSpaniards, whom he welcomed and treated royally\nself prostrate in front of Coronado's horse insisting\nuntil he was put in chains at the instigation of El\nthat even though they beheaded him Quivira would\nTurco, an Indian slave from the plains, who claimed\nbe found only to the north. \"The Turk\" then con-\nhe had been robbed of gold bracelets by the followers\nfessed that the Pueblo Indians had promised him\nof Bigotes.\nliberty if he would lead the Spaniards astray. Isopete\nthus became official guide.\n19. CICUYE-(See-koo'-yay)\nNow Pecos, N. M., the pueblo of Bigotes, from whence\n24. PADILLA-(Pah-dee'-yah)\nthe Conquistadores marched down the west bank of\n(Juan de), Franciscan Friar, who accompanied Coro-\nthe Rio Pecos for 3 or 4 days before bridging the\nnado to Quivira, refusing the use of a horse on the\nriver and crossing for their eastward journey in April,\ntrip. He returned to Quivira in 1542, as a missionary,\n1541.\nonly to be killed by the Indians he sought to serve.\nSome authorities believe the place of his death was\n20. QUIVIRA-(Kee-vee'-rah)\nin the neighborhood of Amarillo, Texas.\nThe fabled golden kingdom \"300 leagues to the east.\"\nCoronado's second dream-plan for finding untold\n25. ISLETA-(Iss-lay'-tah)\nwealth. The new \"Open Sesame\" to riches after the\nIndian pueblo on the Rio Grande River in New Mexico\ndisappointment of Cibola. But Coronado found no\na few miles south from Albuquerque. According to\ngold in the villages of Quivira.\none legend, the body of Father Padilla was stolen\nfrom its burial place in Quivira, and placed beneath\n21. EL TURCO-(Ell-Toor'-koh)\nthe old Spanish mission at Isleta, N. M., where it is\nCalled \"The Turk,\" because he \"looked like one.\"\nclaimed his cottonwood coffin, every 20 years, works\nClaimed he was a native of Harale in the distant\nup to the surface of the floor, thus requiring reburial\nQuivira (possibly in Kansas), which he described with\nevery second decade. Another handed-down story has\nmany alluring stories of gold. He betrayed the Span-\nit that one of the fathers who originally founded\niards by guiding them south and east into the \"Staked\nIsleta was named Padilla and is the priest involved.\nPlains\" of Texas from the Pecos bridge, instead of\nBut since the wooden floor was laid in the church there\nnortheast to Quivira.\nhave been no \"re-appearances.\"\np.p.7.\nOctober 26, 1938\n5188\nMy dear Mr. Brayer:\nThank you for your letter of October\ntwenty-fourth.\nIf you will telephone my office immed-\niately upon arrival in Washington, I will be very\nX3215\nglad to try to arrange the appointment requested.\nSincerely yours,\nM. H. McINTYRE\nSecretary to the President\n+\nDirector, Coronado Cuarto Centennial, #\nHerbert O. Brayer, Esq.,\nAlbuquerque,\nNew Mexico.\nK/mdp\nTELEGRAM\nThe White House\nLetter mary\nMashington\n26WU. RA. 44-D. L. 3:15 p.m.\nAlbuquerque, New Mexico, October 31, 1938\nA\nMarvin H. McIntyre.\nCould you wire me by Western Union regarding the appointment\nBought in my recent letter, President Zimmerman and I planning\nto leave for East this weekend and would like confirmation of our\nappointment with the President on either fourteenth or fifteenth.\nDeeply appreciate your courtesy.\nHerbert O. Brayer, Director\nCoronado Cuarto Centennial.\nCORONADO CUARTO CENTENNIAL\nNEW MEXICO, 1540-1940\nCORONADO\nCUARTO\nOffice of the Centennial Commission\nCENTENNIAL\nCOMMISSION\nAlbuquerque, New Mexico\nOctober 24, 1938\nPRESIDENT\nJAMES F. ZIMMERMAN\nALBUQUERQUE\nVICE-PRESIDENT\nERNA M. FERGUSSON\nALBUQUERQUE\nSECRETARY-TREASURER\nGILBERTO ESPINOSA\nALBUQUERQUE\nMr. Marvin H. McIntyre\nRILEY M. EDWARDS\nSecretary to the President of the United States\nSOCORRO\nWhite House\nB. c. HERNANDEZ\nWashington, D. C.\nALBUQUERQUE\nCHARLES M. MARTIN\nROBWELL\nDear Mr. McIntyre:\nRUTH LAUGHLIN ALEXANDER\nSANTA FE\nWhen President Roosevelt vetoed the Coronado Cuarto\nCentennial Coin Bill, he told Senator Carl Hatch that he\nCHAIRMAN\nSTATE\nwould be pleased to confer with the officials of the\nPLANNING\nCoronado Cuarto Centennial Commission in regard to the\nCOMMITTEE\nfederal government's part in the Coronado Cuarto Centennial.\nMRS. ALBERT G. SIMMS\nGames 7\nALBUQUERQUE\nDoctor Zimmermen, x President of the University of New\nMexico, and of the Coronado Cuarto Centennial Commission, and\nthe writer, will be in Washington on November 14, and 15.\nWould it be possible for you to arrange for 8 conference\nwith the President at any time during these two days. If,\nhowever, the President should be in Hyde Park at that time we\nwould be happy to confer with him at his home in New York.\nShould it be that the President would be unable to see us on\neither of these two days, would you suggest & time during that\nweek when we might confer with him. We would, however, appreciate\n& meeting on either of the dates suggested above.\nThanking you for your courtesy.\nYours very truly,\nHerber O. Director Herbert 0. Brayer Brayer\nCORONADO CUARTO CENTENNIAL\nH0B:zp\nKEY PITTMAN, NEV., CHAIRMAN\nPAT HARRISON, MISS,\nWILLIAM E. BORAH, IDAHO\nWALTER F. GEORGE, GA,\nHIRAM W. JOHNSON, CALIF.\nROBERT, F. WAGNER, N. Y.\nARTHUR CAPPER, KANS.\nToM CONNALLY, TEX.\nROBERT M. LAFOLLETTE, JR., WIS.\nJ. HAMILTON LEWIS, ILL.\nARTHUR H. VANDENBERG, MICH.\nELBERT D. THOMAS, UTAH\nWALLACE H. WHITE, JR., MAINE\nUnited States Senate\nFREDERICK VAN NUYS, IND.\nF. RYAN DUFFY, WIS.\nJAMES P. POPE, IDAHO\nCOMMITTEE ON FOREIGN RELATIONS\nJAMES E. MURRAY, MONT.\nfile Brayer N Total\nDENNIS CHAVEZ, N. MEX.\nLEWIS B. SCHWELLENBACH, WASH.\nCLAUDE PEPPER, FLA.\nTHEODORE F. GREEN, R. 1.\nNovember 5, 1938.\nALBEN W. BARKLEY, KY.\nHENRIK SHIPSTEAD, MINN.\n3\nCarol\nEDWARD J. TRENWITH, CLERK\nJAMES A. WHITE, ASST. CLERK\nMr. Marvin MacIntyre\nSecretary to the President\nThe White House\nWashington, D. C.\nDear Mr. MacIntyre:\nMay I take the liberty of explaining briefly something of the\ntwo gentlemen who will represent New Mexico in their conference\nwith the President which you are arranging. Perhaps it will\naid in making their conference with Mr. Roosevelt a bit less\nformal.\nDr. James F. Zimmerman is one of America's leading educators.\nAs President of the University of New Mexico he has gained nation-\nwide acclaim for the tremendous strides made by that institution.\nHe is well known for his work with eastern foundations. Prominent\nin Rotary Club activities he has not only served as district gover-\nnor but was but recently one of a select national delegation to\nEurope to inspect the progress of Rotary International. When the\nLegislature of New Mexico created the Coronado Cuarto Centennial\nCommission it provided in the statute for the selection of this\ncivic minded educator to serve as President of the Commission.\nDr. Herbert 0. Brayer, our other representative, while still B. very\nyoung man, is no less outstanding. He has been professor of history\nat the University of New Mexico for several years until his selec-\ntion by the Coronado Commission as Director of the Centennial. He\nis a noted authority on southwestern and Latin American history,\nthe author of several books and a capable research scholar. His\nknowledge of New Mexico, its background and its people ably fit him\nfor his present task.\nI trust this brief introducation will be of some aid to the President.\nOur state is counting heavily upon the results of this conference.\nJuis Sincerely yours,\nDennis Chavez, USS\nChange\npr.4\nUnited States Senate\nm Daten\nWASHINGTON, D.C.\n5188\nTHE WHITE HOUSE\nsomy Shanm\nMay 27, 1940.\n5/28/10\nOf\nMAY 28 12 40 PM '40\nRECEIVED\nDear Mr. President:\nHon. John E. Miles, Governor of New Mexico,\nand Hon. Clyde Tingley, Mayor of the City of\nX\nAlbuquerque, have asked me to extend to you\nan official invitation to witness the opening\nperformance of the Coronado Entrada at Albu-\n13215\nquerque, New Mexico. #\nThe invitation is attached hereto.\nSincerely yours,\nDennis\nDemis Chavez, U.S.S. Cehavez\nThe President\nThe White House\nMay 28, 1940\nMy dear Senator Chaves:\nX\nThe President has asked me to ac-\nknowledge the receipt of your letter of May\nInitation\ntwenty-seventh and to assure you of his\nappreciation of the invitation extended to\nhim, on behalf of the Governor of New Mexico\nand the Mayor of the City of Albuquerque, to\n1940 \"A\" - may\nattend the opening performance of the\nCoronado Entrada at Albuquerque, New Mexico,\non the evening of May twenty-ninth.\nHe regrets very such that his\nplans are such that it will not be possible\nfor him to accept.\nVery sincerely yours,\nEDWIN M. WATSON\nSecretary to the President\nHonorable Dennis Chaves,\nUnited States Senate,\nWashington, D. C.\nhm\nOfficial Invitation\nto Witness the Opening Performance of the\nCORONADO ENTRADA\nAT ALBUQUERQUE, N. M., MAY 29, 1940\nIssued To\nTHE HONORABLE FRANKLIN D. ROOSEVELT\nThe Premier of Celebrations Honoring the 400th Anniversary of the Explorations of Francisco Vasquez de\nCoronado throughout the Spanish Southwest will be held at the Stadium of the University of New Mexico, on\nthe evening of May 29th, 1940, with additional performances to follow there on May 30 and 31 and June 1.\nThe Entrada will be a tremendous dramatic spectacle.-an event in the history of outdoor\nentertainment in America. The State of New Mexico and\nthe City of Albuquerque would be honored to have you\nOFFICIAL\nINVITATION\nwitness this historic \"first night\" and to participate\nNO.\nKAUL STATE STATE THE STATES new AUTHORIZED W ENTER\nin appropriate ceremonies.\n{\nmike\nHas\nSlyle\nLinalu\nGOVERNOR of THE STATE of NEW MEXICO,\nMAYOR\nCHAIRMAN CORONADO CUARTO CENTENNIAL COMMISSION\nPRESIDENT, ALBUGUERQUE CHAMBER or COMMERCE\n1540 - NEW MEXICO - 1940\nJAMES F. ZIMMERMAN, PRES. OF THE CONGRESS\nPAUL WALTER JR., SEC. THE CONGRESS\nUNIVERSITY OF NEW MEXICO\nUNIVERSITY OF NEW MEXICO\nacts\nTHE CORONADO CONGRESS\nAUGUST 6-15, 1940\nTHE CORONADO CUARTO CENTENNIAL\nstudy\nALBUQUERQUE, N. M.\nCONFERENCE CHAIRMEN\n1\nEDGAR L. HEWETT\nTHE BANDELIER CENTENNIAL\nARCHAEOLOGY AND ETHNOLOGY\nARTHUR L. CAMPA\nHISPANIC LETTERS\npr.7.\ntake\nT. M. PEARCE\nSOUTHWESTERN LITERATURE\nANTHROPOLOGY\n5188\nJuly 29, 1940\nDONALD D. BRAND\nGEORGE P. HAMMOND\nHISTORY\nWILLIAM McLEISH DUNBAR\nFINE ARTS\nThe Honorable Franklin D. Roosevelt\nPresident of the United States\nThe White House\nP.P.7-C\nWashington, D. C.\nP.P.7.9-B\nDear Mr. Roosevelt:\nI take great pleasure in sending you, under separate cover,\nan autographed copy of the Narratives of the Coronado Expedition,\n11#\nthe first of the volumes actually to be published in the Coronado\nHistorical Series.\nOn behalf of the Coronado Cuarto Centennial Commission of X3125\nNew Mexico and all of us who have had the pleasure of producing\nthis book, I desire to express our sincere appreciation for your\nsupport of this program. We believe that this series of publica-\ntions will remain as a permanent monument to the Coronado celebration\nof 1940 and will help preserve the cultural heritage of the South-\nwest, particularly its Spanish and Indian civilizations.\nSincerely yours,\nGeorge P. Hammond\nEditor\nGPH:HF\nStates\nAugust 20, 1940\nMy dear Mr. Harmond:\nI am requested by the President to\nsend you a note of thanks for that inscribed\ncopy of the book \"The Narratives of the Coronado\nExpedition\" and to assure you that he deeply\nappreciates your thought of him. He is much\npleased to have this book in his library.\nVery sincerely yours,\nM. A. LeHand\nPRIVATE SECRETARY\nGeorge P. Hammond, Esq.,\nEditor, The Coronado Congress,\nAlbuquerque,\nNew Mexico.\nget\nmovis\nbecams if\nDid youch\n8-3-40 8.3\n-40 yo\nRicd Study 8-16-40V &\nm was\nBu\nnotelly\nattached.\nCORONADO CUARTO CENTENNIAL\nNEW MEXICO. 1540-1940\nCORONADO\nOffice of the Centennial Commission\nCUARTO\nCENTENNIAL\nAlbuquerque, New Mexico\nCOMMISSION\nH\nPRESIDENT\nJAMES F. ZIMMERMAN\nOctober 1, 1940\nALBUQUERQUE\nVICE-PRESIDENT\nERNA M. FERGUSSON\nALBUQUERQUE\nSECRETARY-TREASURER\nThe Honorable Franklin D. Roosevelt\nGILBERTO ESPINOSA\nALBUQUERQUE\nPresident of the United States\nThe White House\nRILEY M. EDWARDS\nSOCORRO\nWashington, D. C.\nB.C. HERNANDEZ\nALBUQUERQUE\nDear Mr. Roosevelt:\nCHARLES M. MARTIN\nSILVER CITY\nRUTH LAUGHLIN ALEXANDER\nA short time ago I had the privilege of sending\nSANTA FE\nyou the \"Narratives of the Coronado Expedition, 11 pub-\nORVAL RICKETTS\nlished under the auspices of the Coronado Cuarto\nFARMINGTON\nCentennial Commission.\nTwo additional volumes 01 Coronado publications,\n\"Pioneers in American Anthropology, the Letters of\nAdolph Bandelier to Lewis H. Morgan, have now been\nissued. These volumes are singular in their treat-\nment or the origin of cultural institutions among\nthe Indians OJ. Lexico and the Southwest, and that\nthey bring together two of the outstanding pioneers\nin the field of American Anthropology.\nIt is our hope that these books may occupy a\ncherished nook in your library.\nSincerely yours,\nEditor, Coronado publications\nDean, Craduate School\nUniversity of New Mexico\nGPH:MK\nCLASS OF SERVICE\nWESTERN\n1201\nSYMBOLS\nThis is a full-rate\n(25)\nDL-Day Letter\nTelegram or Cable-\ngram unless its de-\nNL-Night Letter\nferred character is in-\nsymbol above or pre-\nUNION\nLC=Deferred Cable\ndicated by a suitable\nNLT-Cable Night Letter\nceding the address.\nR. B. WHITE\nNEWCOMB CARLTON\nJ. c. WILLEVER\nPRESIDENT\nShip Radiogram\nCHAIRMAN OF THE BOARD\nFIRST VICE-PRESIDENT\nThe filing time shown in the date line on telegrams and day letters is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination\nBA576 61 DL 3 EXTRA=PRESCOTT ARIZ VIA BOSTON MASS 12\nPRESIDENT FRANKLIN D ROOSEVELT=\nP.P.7.\n1940 AUG I2 PM\n27\nDUE SHORTLY NHVN=\n5188\naib 8/14/40 mn\nCITY OF PRESCOTT CORDIALLY INVITES YOU OFFICIALLY OPEN\nUNITEDSTATES CORONADO ENTRADA PRESCOTT AUGUST SIXTEENTH\nSEVENTEENTH EIGHTEENTH ARIZONAS FIRST PRESENTATION. IF\nUNABLE MAY WE SUGGEST YOUR REQUEST MAYOR LAGUARDIA X OFFICIALLY\nREPRESENT YOU HERE IN HIS BOYHOOD HOME. PRESCOTT, IS A MILE\nHIGH IN THE PINES COOL BREEZES ARE ALWAYS BLOWING. WE ARE\nCLOSE TO OUR NEIGHBORS TO THE SOUTH=\nX101\nMAYOR E A MCCABE.\nNr. Yalson\nX\n2050\nTHE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE\nAugust 14, 1940\nDear Mr. Mayor:\nThis will acknowledge your telegram of August twelfth,\nrequesting the President to open the United State Coronada Entrada\nat Prescott on August sixteenth.\nWhile the President is greatly interested in the success\nof the Coronado celebrations, 1 regret that it will not be possible\nfor him to comply with your request. The reason for this is that\nlarge numbers of \"entradas\" will be held in various communities in\nthe six states carved out of the territory explored by Coronado.\nSince it would be impossible for the President to recognise each\nby official participation, Do could not single out one for a special\nfavor. As you will readily understand, he must treat all of his\ngroups of friends on a basis of exact equality.\nIn response to your request that the President designate\nMayor LaGuardia as his representative, may I explain further that\nthe President does not designato a representative except for an\nofficial occasion.\nI hope that this reply is not too disappointing but I\nfeel upon reflection you will understand the circumstances which\nmake it impossible for the President to do many things which in\ndifferent circumstances he would be very glad to do.\nVery sincerely yours,\nSTEPHEN EARLY\nSecretary to the President\nHonorable E. A. McCabe,\nMayor of Prescott,\nwdh-aw\nPrescott, Arizona.\npr.7.\n5188\nMEMORANDUM FOR THE FILES:\nFour designs of the Coronado Cuarto Centennial\ncommemorative postage stamp, No. 1 of which the President\no.k.'d, returned to the Postmaster General, 7/30/40.\nx19-miscil.\nx19\nhm\nOFFICE DEPARTMENT\nUNITED POST * STATES 34 OF AMERICA *\nOffice of the Unstmaster General\nWashington, D.C.\nJuly 26, 1940.\nTHE JUL 29 WHITE RECEIVED 10 HOUSE 10 AM \"40\nMemorandum for the President.\nTransmitted herewith are die proofs of the Coronado\nCuarto Centennial commemorative postage stamp in different\nshades of purple for the selection of the color to be used\nin printing this issue. The color shown on proof marked\nNo. 1 appears to bring out the design very satisfactorily.\nAccording to present plans, this stamp will be placed\non sale at Albuquerque, New Mexico, on September 7, 1940.\nPostmaster General.\nppt.\n5188\nNovember 14, 1940\nDear Mr. Hammond:\nLate in July of this year,\nyou were kind enough to send to the\nPresident an autographed copy of \"The\nNarratives of the Coronado Expedition\",\nVolume II, published by the Coronado\n43215 the\nCuarto Centennial Commission of New\nMexico. Since the President would like\nvery much to complete the series, I\nwonder if you would be good enough to\nsend to us or tell me where we might\nobtain Volume I?\nI am sorry to trouble you\nbut I know you will understand.\nVery sincerely yours,\nM. A. LeHAND\n+\nPrivate Secretary\nGeorge P. Hammond, Esq.,\nEditor, The Coronado Congress,\nAlbuquerque,\nNew Mexico.\ntmb\nTHE WHITE HOUSE\nwashington\n8/27/40\nMEMO FOR CAP INGLING\nHave you anything on\n\"Narratives of the Coronado Expedition\"\nwhich comes in two volumes. I have Volume\nII and the President wants to know where\nVolume I is. I have checked with Mrs.\nEben's card file on the President's books\nbut can find no trace of Vol. I. It may\nbe that it has been sent to Hyde Park.\nHowever, would you see if you have any\nrecord of the receipt of Vol. I.\nIt is edited by George P. Hammond,\nUniv. of New Mexico and also called \"Coronado\nCuarto Centennial Publications, 1540-1940.\"\nTOI\nThis is the only one we\nhave\nROSS, Hon. Nellie Taylor - Director, The U.S. Mint,\nApril 19,1938\nMr. McIntyre referred for draft of reply a letter of April 15 from Karl E.\nKilby, Exec. Ass't., Coronado Centennial Commission, Albuquerque, New Mexico,\nasking Mr. McIntyre to reply to their letter of April 1st re favorable considera-\ntion for the Coronado Commemorative Coin Bill (S.-321). - On April 20, M.M. O'Reill\nsent Mr. Kannee a draft reply, returning file in this case. -- On April 21, Mr.\nMcIntyre wrote Mr. Kilby explaining the danger of issuing commemorative coins, and\nthat the President has recommended to the appropriate committees of the Congress\nthat legislation be enacted declaring it to be the policy of the U.S. to authorize\nthe striking of commemorative medals in lieu of commemorative coins, and to dis-\ncontinue the striking of such coins.\nSEE - 3215 (Official File)\nP.P.F.\n5188\nMINT, The Director of the\nMay 9, 1938.\nMr. McIntyre referred for preparation of reply correspondence from Karl E. Kilby.\nExecutive Assistant, Coronado Centennial Commission, Albuquerque, No M., asking if the\nCommemorative Medals which the President has recommended to Congress will be minted of\nthe same coinage metal as regular United States Treasury coins; and if a Commemorative\nMedal is struck for the purpose of memorializing the Coronado Cuarto Centennial can the\nCentennial Commission there have the exclusive sale of such medals for revenue raising\npurposes. Mr. MeIntyre asked the Director of the mint to reply to Mr. Kilby's two queries\nand then to return the correspondence for the White House files.\nSEE 3215 (Official File)\nP.P.F. P. F.\n5188\nSTATE, The Sec. of\nApr. 19,1939\nthe President to send to the Archbishop of Santa Fe, Most Rev. R.A. Gerken, New Mex-\nMr. Hassett referred for scruting and suggestions draft of a reply for\nico, who wrote to the President on April 14 re their preparations for their celebra-\ntion of next year, the Coronado Quater-Centennial, the 4th anniversary of Coronado's\nExpedition through the Southwest. Since he was accompanied by the first Catholic\npriest, Juan Padilla, to traverse a large part of what is now the U.S., they are go-\ning to take an important part in these celebrations. Says they are endeavoring to\nhave a bill passed giving a liberal appropriation to the Centennial. Asks President\nto assist them. -- Praises the President's pan-American Union speech. -- State Dept.\nreplied thru Summer Welles on pr. 25 to Mr. Early suggesting change. -- On Apr. 26,\nthe President wrote to Archbishop Gerken thanking for his letter and saying he is\nmuch interested also in plans which he outlined to hold next year an Eucharistic Con-\ngress in connect on with the Coronado Quater-Centenary. Says he hopes their Congress\nwill be an outtanding success and will promote the spirit of the good neighbor among\nall the nations which take part.\nP.P.F.\nSEE - P.P.F. 2773\n5188\nVMB\nPOSTMASTER GENERAL, The\nJune 16,1939\nThe President referred for draft of a reply, letter of June 14 to the Pres-\n1dont from Rep. John Re Murdock, suggesting issuance of a stamp commenting entrance\nof first man into the southwestern corner of the U.S. Refers to Tray Marcos Do Hiza\nD\na Franciscon Monk, the proceded to Coronado and traced the route of the Spanish conquer-\nor to the seven cities of Cibola. This WGB 400 years ago this Spring. Says they in\nArizona feel that no smll share of credit should go to Marcos De Niza for his explora-\ntion. - Mr. Farloy replied to the President July 14 returning Rep. Hurdock's letter\nfor our filos. Says he has advised Rep. Murdock that there is no chance for the starp.\nSEE - 19 Miscel. (Official File)\nP.P.F.\n5188\nrlv\nJONES, Hon. B. T.\nGovernor of Arizona,\npp7\nPhoenix, Arizona\n5188\n9-13-39\nWrote to the President urging establishment of an International Honument on the\nborder between Arizona end Senora, Mexico, 88 suggested by the Coronado Cuarto Centennial\nCommission of Arizona. This Commission proposes to erect and operate 8 Coronado Memorial\nMuseum, permenently honoring the grest leader who discovered and explored southwestern\nUnited States, providing a suitable place for the preservation and exhibition of historic\nand scientific materials of southwestern United States and northern Mexico, end 8 suitable\nbase from which research students of history and science may freely carry on their work\nin both countries. The gove nor wishes to be advised if there is enything the State of\nArizone cen do to expedite the metter. ---- The President wrote to Gov. Jones, Oct. 10,\n1939 acknowledging letter and seying that the proposal also provides for the cession by\nthe United States and Mexico of the land necessary for the erection of the monument which\nwould be jointly administered by representatives of the Federal Park Services of the two\ncountries. The President also said he is informed that the Sec. of State recently sent\ninstructions to the American Embessy at Mexico City with the view of ascertaining the\ngeneral attitude of the Mexican Government towords this matter, but be understands that\nno report has 68 yet been received from our Embassy. The President said the Sec. of\nState assures him that he will be glad to give every possible consideration to the inter-\nnational aspects of the Cuarto Centennial celebrations end render all appropriate assist-\nsnee, end as re the purely domestic aspects of proposed celebrations, the President\nseid they should be taken up with the Sea. of the Interior who was designated RD 8 member\nof the United States Coronado Exposition Commission to represent the United States in\nconnection with anniversery celebrations in question. ---- The President's reply is as\nper draft supplied by A. A. Berle, Jr., State Dept., Oct. 10 in response to Gen. Watson's\nrequest of Sept. 21. In meso of Sept. 21, Gen. Watson said the letter from Mr. Charles\nM. Morgan, Coronado Cuarto Centennial Commission of Arizona, dated Sept. 1 (referred to\nabove by Gov. Jones) was referred to State Dept., on Sept. 5.\nSEE 3215 (Official File)\nmpk\nBURLEW, E. K.\nDepartment of the Interior\nNovember 27, 1940\nWrote to Mr. Early transmitting draft of telegram prepared at suggestion of G. C. Dickens,\nManaging Director of the United States Coronado Exposition Commission, to be sent to\nMr. Dan T. White, Jr., General Chairman, Coronado Southwest Fiesta, 11 Paso, Texas, Mr.\nDickens requests that greeting from the President reach the Coronado Southwest Fiesta\nofficials not later than Nov. 28, to be read at opening of Fiesta, which 1s closing feature\nof 1940 Coronado celebration. -- Pencil notation: \"It was explained to Mr. Burlew that\nrequest was too late. - W.D.H. - 12/2/40.\"\nSHE - 3215 (Official File)\nP.P.F.\n5/88\nmpk\nBURLEW, E. K.\nDepartment of the Interior\nNovember 27, 1940\nWrote to Mr. Early transmitting draft of telegram prepared at suggestion of G. C. Dickens,\nManaging Director of the United States Coronado Exposition Commission, to be sent to\nMr. Dan T. White, Jr., General Chairman, Coronado Southwest Fiesta, Il Paso, Texas, Mr.\nDickens requests that greeting from the President reach the Coronado Southwest Fiesta\nofficials not later than Nov. 28, to be read at opening of Fiesta, which is closing feature\nof 1940 Coronado celebration. -- Pencil notation: \"It was explained to Mr. Burlew that\nrequest was too late. - W.D.H. - 12/2/40.\"\nSEE - 3215 (Official File)\nP.P.F.\n5/88"
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