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"Innovations in Rehabilitation: Arkansas Rehabilitation Research and Training Center - March 1979"
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Originally Processed With FOIA(s):
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MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection:
Donated Historical Materials
Collection/Office of Origin: Frieden, Lex, Collection
Series:
Printed Materials
Subseries:
Periodicals
OA/ID Number:
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Folder Title:
"Innovations in Rehabilitation: Arkansas Rehabilitation Research and Training Center - March 1979"
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John Nylie
Innations
Innovations In Rehabilitation
Volume 1, Number 2 March 1979
Arkansas Rehabilitation Research and Training Center
knme
tv5
Prevocational Training for
Pain
Institutionalized
Rehabilitation
Handicapped
Village
Public
Program
Persons
Craftsman, Inc.
Awareness
Agency:
Agency:
Agency:
Agency:
State of Illinois Division of
Missouri Department of
Wisconsin Department of Health
New Mexico Department of
Vocational Rehabilitation
Elementary and Secondary
and Social Services, Division of
Education, Division of
Purpose:
Education, Division of
Vocational Rehabilitation
Vocational Rehabilitation
To establish and operate a
Vocational Rehabilitation
Purpose:
Purpose:
multidisciplinary evaluation and
Purpose:
To develop a self-supporting retail
To provide information via the
treatment program for persons who
To assist in program expansion by
outlet designed to market craft
television medium to increase the
suffer from chronic pain which has
providing an intensive life skills
items produced by handicapped
public's awareness of the
not responded adequately to
training program for previously
persons.
Page 11
problems, needs and employment
normal treatment.
Page 3
institutionalized handicapped
potential of the handicapped and
persons.
Page 7
to explain the services available
through the State Rehabilitation
Agency
Page 17
Volume One,
Number Two
Profile
Welcome to the second issue
developed significant
The Life Skills Foundation for
New Mexico's Public
of Innovations in Rehabilitation.
innovations in their service
the Retarded in St. Louis,
Awareness I&E Project has
For those of you who missed the
delivery methods:
Missouri has developed an
resulted in the only prime-time
first edition, Innovations
The Pain Rehabilitation
effective expansion project to
weekly television series of its
presents articles which focus on
Program at Marianjoy
serve previously institutionalized
type in the nation whose sole
the creative or unique features of
Rehabilitation Hospital in
retarded persons. This program's
intent is to address the concerns
projects funded through the
Wheaton, Illinois recently
success has been attributed to its
of handicapped citizens.
Rehabilitation Services
completed operation as an I&E
behavior modification system
"Crossroads and Courage" has
Administration's Innovation and
Project and now supports itself
and flexible approach in
proven to be an effective yet
Expansion (I&E) Grant Program.
as an organizational unit of the
answering the needs of its
inexpensive method of
Our goal is to present new
hospital. This evaluation and
clients.
information outreach.
approaches used in the field of
treatment clinic has shown
The Village Craftsman Project
I take this opportunity to
rehabilitation with the hope that
notable success in the
in Janesville, Wisconsin is
thank the agencies and project
these methods will be employed
treatment of chronic, intractable
presented because it has
staff members for their
by rehabilitation practitioners.
pain through a team approach
developed an innovative retail
assistance in the formulation of
We urge persons wishing to
and in the development of an
marketing outlet for handcrafted
these articles and welcome
obtain more detailed information
innovative system of measuring
products produced by
your comments. R
about these projects to contact
the progress of each patient.
homebound handicapped
the sponsoring agencies.
persons. Through the use of
Vol. 1, No. 2 highlights four
sound and efficient management
varied projects which have
practices, this project has shown
that an outlet of this type can be
successful. Its operation may
answer your questions
regarding the feasibility of such
William C. Wallace, CRC
a venture.
Program Supervisor
Innovative Programs
in Rehabilitation
1
A focus of the pain at Marianjoy exercise.
primary program IS
B
In July 1975, Marianjoy
Rehabilitation Hospital
incorporated into their
organization a specialized
evaluation and treatment
program for persons suffering
from chronic, intractable pain
who had not responded to
Marianjoy
normal treatment methods.
Knowing that the experience of
pain is influenced by physical,
emotional, environmental and
numerous other factors and
circumstances, the program staff
Chronic Pain
employs a "whole person"
concept in the treatment process
which utilizes a variety of
methods and procedures to help
Rehabilitation
these persons overcome pain.
"Chronic pain is more than a
Funded in part by a three-year
symptom; it is a major disability
Innovation and Expansion (I&E)
which interferes with all areas
Grant from the Illinois Division
of life."
of Vocational Rehabilitation, the
Program
Roger N. Pesch, M.D.
program has had notable
Medical Director
success in the treatment of
Marianjoy Rehabilitation Hospital
chronic pain syndromes.
Program Description
Marianjoy's pain program is
Project:
Contact:
housed in a special ten-bed unit
Pain Rehabilitation
James S. Jeffers
which has eating, lounge and
Director
recreational areas. During the
Program
Illinois Board of Vocational
three year period of operation as
Rehabilitation
an I&E project, this program has
Agency:
State of Illinois Division of
Division of Vocational
served 275 persons. Of these,
Vocational Rehabilitation
Rehabilitation
65% suffered from low-back
General Administration
pain syndromes, and the
Purpose:
623 East Adams Street
remaining 35% suffered from a
To establish and operate a
Springfield, Illinois 62706
wide variety of disabilities. The
multidisciplinary evaluation and
(217) 782-2093
average age of this population
treatment program for persons
was 42. The program is now a
who suffer from chronic pain
Roger N. Pesch, M.D.
self-supporting unit of the
which has not responded
Medical Director
hospital, with patients being
adequately to normal treatment.
Marianjoy Rehabilitation Hospital
sponsored by insurance
P.O. Box 795
Location:
Wheaton, Illinois 60187
companies and various public
Marianjoy Rehabilitation Hospital
and private agencies.
(312) 653-7600
Wheaton, Illinois
The Marianjoy pain program
3
Individual counseling at the
Physical Therapy plays a major
The Occupational Therapy Department employs selected activities de-
pain clinic is designed to help
role in many individual treat-
signed to help patients better adjust and manage their pain syndromes.
the patient deal with a variety
ment programs.
of problems.
operates through a multi-
Program Format
to meet the staff and to become
physiatrist as attending
disciplinary team approach with
Referral - Referrals are
acquainted with the facility. At
physician.
members consisting of
accepted only from medical
this time orientation to the
During the seven to ten day
physicians and supportive staff
professionals and public or
evaluation phase of the program
evaluation, studies are
from a wide range of specialties.
private agencies for persons who
is presented and the basic
completed by the various
Physicians provide expertise in
suffer chronic, poorly controlled
psychological testing is done.
medical disciplines, social
physical medicine, internal
pain. As a prerequisite for
The clients also complete the
service, the physical and
medicine, neurology, radiology,
admission, the patient and/or
Pain Assessment Questionnaire
occupational therapy services,
psychiatry, orthopedics,
referral source are asked to
consisting of pain, medical and
psychology and nursing, and
anesthesia and surgery.
supply a complete medical
social history, pain
thus a baseline assessment of
Supportive team members
history, which is required not
measurements, and baseline
the condition of the patient
include clinical psychologists,
only to determine if the referred
activity data.
is made.
chaplains, pharmacologists,
person is an appropriate
Evaluation - This phase of the
Upon completion of this
social workers, nurses, physical
candidate for the program but to
program begins with admission
phase, clinic staff, along with the
and occupational therapists,
insure that duplication of past
to the hospital. Some evaluations
patient and family, meet to
vocational counselors and a
tests and procedures are kept to
have been done on an out-
review findings and make
placement specialist. The
a minimum.
patient basis though it is not
recommendations. Following
individual patient completes the
At least two weeks prior to
generally recommended. An
this conference, the managing
treatment team. Team members
admission, all program
extensive physical examination
physician forwards an
function utilizing a four-phase
applicants are provided a tour of
is completed by an internist, and
evaluation report to the referring
system design.
the hospital and the opportunity
the client is assigned a
physician and/or agency which
4
outlines recommendations
when' the patient is discharged.
concerning further treatment.
First, this phase allows the staff
Treatment - Using the data
to determine the individual's
collected during the diagnostic
progress and make
phase of the program, a specific,
recommendations to promote
detailed treatment plan is
better adjustment to home and
constructed for each patient
vocational situations. Secondly,
continuing in the Pain
follow-up is designed to assess
Rehabilitation Program. Modalities
the overall effectiveness of the
used alone or in combination
methods used by the clinic.
during this two to four week
Contacts usually include
treatment phase may include
immediate follow-up for six
physical therapy, occupational
weeks upon discharge and later
therapy, biofeedback, hypnosis,
visits at one, three and six
diet alteration, osteopuncture,
months post-discharge, and
behavior modification and
as needed.
others. The primary focus of the
Upon completion of the patient's Evaluation Phase of the program,
treatment plan, whether on an
the clinic staff, along with the patient and family, meet to review finds
inpatient or outpatient basis, is
Innovative Patient
and make recommendations.
on exercises and patient
Progress Measurement
education. No single treatment
At the beginning of the
6. Sheltered employment - At-
simple and within reach, while
mode has been found to be most
treatment phase, an outline of
tends a workshop-type
at the same time seemingly
effective, and various
eight "Levels of Independence,"
situation on a regular basis or
reducing the patient's feelings of
combinations of modalities are
which addresses specific aspects
is a student.
futility. In the first two years of
generally tried empirically. In
of independent function, is
7. Part time competitive
the project, 67.3% of the
some cases it appears that the
designed for each patient. Levels
employment - Less than 40
participants in the program
multidimensional approach itself
range from near total dependence
hours work week.
advanced by at least one step on
in some way serves to break the
to complete independence:
8. Full time employment - 40
the Levels of Independence scale.
pain cycle.
1. Dependency - Dependent in
hours or more work week;
Family involvement with the
ADL; mobility limited to home
includes homemaker if this
patient during this treatment
or hospital.
role involves complete home
Conclusion
period is described as critical by
2. Partial care - Participates in
and family care and activities
The Marianjoy Chronic Pain
Dr. Joseph Rook, the team's
self care and other A.D.L.; may
outside the home.
Rehabilitation Program was
behavioral psychologist: "We
use assistive devices for
Patients are asked to monitor
developed through the
don't want them to undo after
mobility.
and chart such activities as rest
integration of the hospital's
discharge what we have
3. Full self care - Independent in
periods, therapy and exercise
interdisciplinary approach to
accomplished here." Family
self care; may have assistance
each day during the treatment
rehabilitation with the
members are invited to attend
with homemaking and other
and follow-up phases. Dr. Pesch
specialized treatment of
staff conferences and
A.D.L.; basically home-bound.
explains the value of these
intractable pain. The results of
encouraged to participate for a
4. Mobility outside home - Does
recordings: "When the patient
the four phase program
day in the patient's treatment
activities outside the home on
writes down and sees in black
demonstrate that effective
program at the hospital.
a regular basis; some driving
and white that he can function,
rehabilitation of the person with
Follow-up Phase - The final
independence.
the person realizes he isn't as
chronic pain is possible through
phase of the program has a two-
5. Unpaid family worker - Inde-
bad off as he may have thought."
a complete assessment of the
fold purpose and is based on the
pendent in A.D.L. including
This system has encouraged
syndrome the patient
belief of the staff that the
homemaking; adequate
individual progress by keeping
experiences and the "whole
patient's program does not end
mobility outside the home.
the steps toward rehabilitation
person" approach to treatment.
5
11
of the Life
stogram is
asurethe client's
Form
testing
6
Accelerated Services
Previously
Institutionalized
Handicapped
Project:
Contact:
In 1975, the Life Skills
expansion included mentally
Prevocational Training
William H. Keith
Foundation for the Retarded
retarded, emotionally disturbed,
State Director
for Institutionalized
made a study of the
mentally ill and multiply
Division of Vocational
institutionalized handicapped
handicapped people who were
Handicapped Persons
Rehabilitation
persons that they had served
or had previously been placed
Missouri Department of Elemen-
and found a success rate far
in institutional settings.
Agency:
tary and Secondary Education
Missouri Department of Elemen-
below that of their regular target
Based on this study, an
3523 North Ten Mile Drive
tary and Secondary Education
population (retarded persons
Innovation and Expansion Grant
Jefferson City, Missouri 65101
Division of Vocational
living in the community).
Proposal for this expansion was
(314) 751-3251
Rehabilitation
Believing that these persons
presented to the Missouri
William V. Welsh
could be successfully
Division of Vocational
Purpose:
Executive Director
rehabilitated and knowing a
Rehabilitation by the Life Skills
To assist in program expansion
Life Skills Foundation for
large population of these
Foundation and funds were
by providing an intensive life skills
the Retarded
persons were awaiting service,
subsequently made available to
training program for previously
Life Skills Center
the Foundation chose to
it for this purpose. The project
institutionalized handicapped
609 North and South Boulevard
intensify and expand the Life
began operation in December
persons.
University City, Missouri 63130
Skills Training Program offered
1975 with clientele referred from
Location:
(314) 863-3913
at the Life Skills Center in St.
the St. Louis State School, St.
Life Skills Center
Louis, Missouri. The target
Louis State Hospital and other
St. Louis, Missouri
population served by this
local institutions, as well as the
7
vocational rehabilitation
area offices.
The Life Skills
Training Program
The Life Skills Training
Program is a prevocational
training system aimed at
developing basic competencies
of mentally retarded persons.
There are five separate phases in
the program:
Intake Interview - In the
initial interview with each client,
focus is made on evaluation of
specific skills in order to place
the client into one of four
homogeneous training groups.
Areas of initial assessment
include verbal interaction skills,
use of public transportation and
social skills.
Evaluation - This four-week
period is designed to measure
In the Job Readiness Pha
Life Skills Program clients spend
the client's performance by
entire work day in the Center's shelte
hop.
testing and observation. Upon
completion, the staff is able to
use of laundromats are
such as money and recognition
to six clients and is held
state precisely the behaviors the
also available.
are often used in lieu of points.
accountable for the progress of
client needs to acquire along
Each client's curriculum is
Placement and Follow-up
clients in his/her group, as well
with criteria for measuring
highly personalized and each
Once a client has completed the
as for all reports on these
improvement. Accomplishment
program is based on behavior
program, he/she is placed in a
students. Placement services are
of these goals are then set within
modification techniques. Clients
sheltered or competitive work
provided with no increase to the
time frames.
are awarded points contingent
setting depending upon
placement staff.
Training - The core of the Life
upon adequate performance in
performance. The placement
Skills Program is training. A
certain areas, and these points,
follow-up phase includes a
Innovative
wide variety of instruction is
which are recorded on a pay slip
broad range of services
Approaches Used by
offered in basic areas including
carried by the client, are later
which may include interview
the Life Skills Program
production line training
exchanged for a variety of
training, on-the-job training, and
Each professional staff
(simulated and subcontract work
commodities and privileges
bus training to and from the
member not only supervises
tasks), "bus training" (use of
including breaks, snacks, use of
client's employment location.
instruction but supervises the
public transportation), basic
juke box, and so forth. Special
The staff, expanded to serve
subcontract work in the
money handling, use of the
items, which include radios and
this group of institutionally
sheltered workshop operated at
telephone, and name writing
watches that the students select
handicapped clients, includes
the Center. Of the six-hour
and recognition. Other
while in training, are also offered
three additional Life Skills
training day, every staff person
specialized training programs
in exchange for points. Toward
instructors (twelve in all), one
works a two-hour shift in the
such as telling time,
the end of a client's training,
part-time supervisor and one
workshop leaving four hours to
alphabetizing, personal check
reinforcers which appear more
part-time typist. Each instructor
organize the day so that each
writing, sign recognition and
frequently in the "real world"
is assigned a case load of three
client has at least two hours of
8
tutoring per day. Clients follow
this schedule until they reach
the employment readiness phase
of training (the last phase) at
which time they spend the entire
work day in the workshop.
Scheduling in this manner not
only develops a more versatile
staff but allows the complete
staff an opportunity to evaluate
a client's performance with a
Life Skills Center
609
diversity of tasks in several
different settings.
Another effective method
used by the Life Skills Program
involves the coordination of a
unique follow-up system. As part
of this effort, the Center
Placement Staff works with the
The Life Skills Center
a wide variety of real settings
Training Program which
agency or business to assist in
The Life Skills Foundation for
and situations.
provides direct training and
setting up special reinforcement
the Retarded (formerly the Jewish
The Life Skills Center was
guided experience in a
programming on the job in
Foundation for Retarded
established in 1969 by the
sheltered workshop for clients
areas where the client may
experience problems. This type
Children) began operation in
Foundation to provide skills
preparing for employment.
3. Initiation of a work station in
of follow-up and structuring is
1964 as a nonprofit service
training in independent
foundation for the retarded
community functioning for
industry training program for
essential, especially in the case
citizens of the St. Louis, Missouri
young retarded adults (age 16-
clients preparing for
of clients who engage in
area. It is supported by fees,
40) who had completed special
competitive employment.
inappropriate or disruptive
behavior while at the Center.
grants, membership dues, and
education curricula in the public
The Life Skills Center has
other sources and serves an
schools. For these students, the
grown from serving eight part-
average of 750 retarded persons
mastery of "Life Skills" is a vital
time clients to serving a capacity
Conclusion
per year. Services are offered to
step from a school setting
eighty-four full-time clients and
With the advent of this
clients in three major areas:
towards independent community
now operates with a staff of
expansion project in 1975, the
1. Residential Programs - Pro-
living.
twenty-five employees. The
Life Skills Center has offered the
vides community-based group
The stated purpose of the Life
Center was accredited by the
multi-disabled handicapped an
homes where clients can be
Skills Center is to provide a
Commission of Accreditation of
alternative to institutionalization
placed in their own apartments
variety of work environments for
Rehabilitation Facilities (CARF)
Through the use of several
and receive assistance and
training the mentally retarded.
in 1974. While holding
innovative methods, many
support as required.
Thus far, three specific
membership in the Association
formerly unserved persons now
2. Training Programs - Several
objectives have been met:
of Rehabilitation Facilities, the
enjoy a more meaningful and
programs including The Life
1. Establishment and operation
Foundation was instrumental in
productive life. Carol Harris, the
Skills Program and a sheltered
of a prevocational develop-
developing the Missouri
director, vividly states, "This I&E
workshop are provided
mental life skills training
Association of Rehabilitation
grant has made possible
through the Center.
program (e.g. money
Facilities and is a charter
tremendous changes in our
3. Social Program - Emphasizes
management, telling time,
member of the St. Louis
effectiveness by assisting us with
the social aspects of living
work recognition, use of
Metropolitan Council on
this intensification and
by teaching and reinforcing
telephone, etc.)
Developmental Disabilities. R
expansion of our program."
appropriate social behavior in
2. Refinement of the Center
9
David Sigman
10
Village
Craftsman
Handcrafted
Profits
Project:
Contact:
Nestled in the downtown
Wisconsin Division of Vocational
Village Craftsman, Inc.
Mr. Wayne Olson
shopping area of Janesville,
Rehabilitation. Knowledge
Director
Agency:
Village Craftsman Project
Wisconsin (population 50,000) is
gained through the operation of
Wisconsin Department of Health
Division of Vocational
what appears to be a typical
this outlet can provide answers
and Social Services
Rehabilitation
retail store specializing in a
to questions concerning the
Division of Vocational
101 South Main Street
variety of handcrafted items.
development and feasibility of
Rehabilitation
Janesville, Wisconsin 53545
Handling only merchandise
similar operations.
Purpose:
(608) 755-2780
manufactured by handicapped
persons, the shop is designed to
To develop a self-supporting retail
Elizabeth Forslund
demonstrate that an outlet of this
Why Was Village
outlet designed to market craft
Manager
type can be self-supporting and
Craftsman Developed?
items produced by handicapped
Village Craftsman
produce a profit for its suppliers.
In mid 1975, with the
persons.
121 West Milwaukee Street
Village Craftsman, Inc. is a pilot
assistance of the Wisconsin DVR,
Location:
Janesville, Wisconsin 53545
project sponsored in part by a
a group of handicapped
121 West Milwaukee Street
(608) 756-3579
three-year Innovation and
persons who were participating
Janesville, Wisconsin
Expansion Grant from the
in the DVR Agency's Homecraft
11
The Village Craftsman store is
located in downtown Janesville,
Wisconsin. The sales outlet
contains 2,200 square feet
of space.
SHOP
VILLAGE CRAFTSMAN
HANDCRAFTED BT THE HANDICAPPED
Program along with several
involve themselves more directly
not engage in full-time training
Corporate Organization
interested local citizens
in decisions relating to the
or employment outside the
Chartered in Wisconsin with
combined forces to organize the
marketing of their products,
home. Twenty-four staff
the purpose of developing and
Village Craftsman Corporation.
Village Craftsman, Inc.
instructors provide instruction in
operating a marketing outlet,
Until that time, this homebound
was developed.
craft activities at home along
Village Craftsman, Inc. is
group had limited marketing
with tutoring in record keeping,
directed by an elected nine-
outlets for the handcrafted
pricing and tagging. Homecraft
member board who meet
merchandise they produced. The
What is the
staff provide initial raw materials
regularly. Innovation and
majority of these outlets
Homecraft Program?
and production equipment to the
Expansion Grant funds provided
emphasized consignment sales
This craft instruction service
program's participants. Training
rent expense, equipment and
which did not seem to
program was designed by the
in a variety of crafts is available
seed capital for the acquisition
encourage viable, aggressive
Wisconsin Vocational
through the Homecraft Program
of inventory and one part-time
promotional campaigns to
Rehabilitation Agency and is
including woodworking,
sales clerk. The services of the
increase sales. In an attempt to
open to any severely
ceramics, weaving and
store manager and an additional
remedy these problems and
handicapped resident who can
leathercraft.
clerk were acquired through a
12
Cloth dolls and soft toys are popular sales items.
Title I (CETA) contract with the
large selection of wooden cars,
housewares section include
Advertising
County Manpower Office. After
trucks, trains, doll house
quilts, afghans and ceramic
The corporation's advertising
initial stock acquisition, Village
furniture and puzzles. The
products.
budget is equal to approximate-
Craftsman held a grand opening
remainder of toys are handmade
Wearing apparel (pre-
ly five percent of the outlet's
on October 1, 1975 at its present
dolls and "soft toys" such as
dominantly infant and children's
projected gross sales. This
location.
puppets and cloth dolls.
clothing) along with accessory
amounted to approximately
Forty percent of the store's
items such as costume jewelry,
$1,800 in calendar year 1977. A
sales stem from houseware items
mittens and aprons account for
variety of media are used to
Merchandise
which are mostly wooden. Most
almost ten percent of the sales at
promote sales at the outlet:
Half of the sales at Village
of this merchandise is made up
Village Craftsman. A sizeable
Newspapers - Emphasis has
Craftsman involve toys, with half
of plant stands, chopping
business is also done in
been on display ads placed in
of these being wooden. These
boards, refinished furniture and
seasonal items, especially
the TV section of the local
range from large doll houses,
room accessories including
at Christmas.
newspaper and special
barns, toy boxes, rocking horses
paintings and picture frames.
Christmas editions.
and child-size play furniture to a
Other popular items sold in the
Radio - Spot commercials for
13
Seasonal merchandise is
popular with shoppers at the
Village Craftsman.
Nearly half of the toys sold through the outlet are wooden.
the local AM station have been
with discount coupons on
effective advertising vehicle has
compared to purchased
produced and recorded by the
selected items were sent to 2,500
been the window displays,
merchandise. Low markup on
staff. Radio spots have proven
previous customers; response
followed closely by radio, the
these items is generally due
especially effective in the
was good.
direct mail campaign and word-
to slow turnover and eventual
introduction of new merchandise.
Other unpaid promotional
of-mouth.
sale at reduced prices. In an
Television - The corporation
activities have included
attempt to control the volume of
has not purchased any television
distribution of printed material
consigned items and to increase
time because the local station is
through several local newsletters
Problems
average markup, the Board of
cable and does not operate on a
and the Welcome Wagon. A
Village Craftsman has
Directors recently established a
regular network schedule. Staff
display window adjacent to a
operated smoothly since its
guideline which will reduce
and board members have
major local restaurant has been
grand opening, and sales have
consignment merchandise to
appeared on (regional) TV "talk"
donated for the store's use.
steadily increased. One chronic
25%. Consignment will still be
programs.
According to a survey done
problem, however, has been the
used for some large-dollar slow
Direct Mail - On several
by the corporation and to
low average markup on
moving items or to test
occasions a letter format along
volunteered responses, the most
consignment sale items
new merchandise.
14
Houseware items account for forty percent of total sales.
What About the Future?
Sales through December 1978 in
system for the sale of handcrafted
By the third and final
the current fiscal year show a
items produced by homebound
year of the grant, funding had
gain of about 30% over the
handicapped persons. R
considerably diminished and
previous year. The Corporation
covered only part of the rent
requires a minimal level of
and part of the salaries. The
subsidization from the DVR
inventory purchased with grant
Agency in the form of Case
funds had become self-sustaining
Service funds. The outlet is close
and had also increased
to being self-supportive and may
substantially beyond the initial
reach this goal next year.
level. The outlet had served
Village Craftsman has
496 clients with gross sales
proven that diversity of quality
of approximately $100,000.
products and the use of
The future of the Village
efficient marketing practices can
Craftsman appears bright.
result in a viable, profitable
15
knme
PBS
Wo
Program format and subjects are discussed with guests prior to taping
Television talk programs of
"Crossroads&
this type are not new; numerous
shows are produced and aired
each year delivering information
about governmental agencies.
Yet, rarely are these programs
Courage
shown during prime-time hours.
Most are limited to a single
attempt by the agency to
increase the public's awareness
of its existence, and they usually
Public
"Good evening ladies and gentlemen, welcome to Crossroads
produce no noticeable impact on
Information I'm Don Rea, your host, and for the next
the amount of services the
minutes we will focus on the services avail-
agency delivers.
to handicapped citizens through the State
"Crossroads and Courage,"
Project
Vocational Rehabilitation Agency. Tonight we are honored
sponsored in part by an
to have with us Dr. Robert Swanson, Director of the Depart-
Innovation and Expansion (I&E)
ment of Education's Division of Vocational Rehabilitation.
Grant through the New Mexico
Good evening Dr. Swanson, welcome to Crossroads and Courage."
Division of Vocational
Rehabilitation, is the only
weekly series of its type being
telecast in the nation. Its advent
has produced a significant
impact on the operation of the
DVR Agency.
Project:
Contact:
Public Awareness
Robert A. Swanson, Ed.D.
Development
Deputy Superintendent for
Although a continuous effort
Agency:
had been made to increase the
Rehabilitation
New Mexico Department of
State of New Mexico Department
general public's awareness of
Education
the New Mexico Division of
of Education
Division of Vocational
Division of Vocational
Vocational Rehabilitation, a
Rehabilitation
Rehabilitation
pervasive lack of knowledge of
P.O. Box 1830
the operation of the
Purpose:
rehabilitation service system
To provide information via the
Santa Fe, New Mexico 87503
remained. The New Mexico
television medium to increase
(505) 842-3305
Agency chose to develop this
the public's awareness of the
Don Rea
one year I&E Project to increase
problems, needs and employment
State of New Mexico Department
public awareness of the needs
potential of the handicapped and
of Education
and vocational potential of
to explain the services available
Division of Vocational
people with handicaps and
through the State Rehabili-
Rehabilitation
ultimately increase the quality
tation Agency.
P.O. Box 1830
and quantity of client referrals
Location:
Santa Fe, New Mexico 87503
and placements.
KNME Television
(505) 827-2266
In early 1977, a cooperative
1130 University Boulevard, NE
agreement was established with
Albuquerque, New Mexico 87102
station KNME Television, a
17
set and script in an effort to
THE
make presenters more
comfortable and help insure a
free flowing, professional
exchange of information.
Programs were recorded on
video tape and are available for
special showing to civic groups
who request presentations on the
DVR Agency and related service
providers. These tapes are also
available for use at in-service
conferences and orientation
programs offered to new
employees of the DVR Agency.
Impact
Based on a 1977 survey
conducted by KNME, the station
estimated that approximately
The New Mexico nce of
14.5% or 114,000 viewers
panel discussion.
(about 10% of the state's
population) tuned to its
programs daily during prime
member of the Public
Programming
(PVA), the State Association for
viewing hours (6:00 to 10:00
Broadcasting System (PBS). The
Topics during the initial nine-
Retarded Citizens and others.
p.m.). The Neilsen Corporation,
contract provided for the
month series of programs
Paramount among the
in November 1977, indicated
production and presentation of
ranged from an introductory
presentations dealing with legal
that the "Crossroads and
36 half hour programs featuring
program about the DVR Agency
concerns was a program
Courage" audience share was
the DVR story (past and present)
to a Christmas Special featuring
revealing the implications of
75,000 households, or 112,000
and the services available to the
the New Mexico School for the
Public Law (P.L.) 94-142.
viewers (37,500 men and
vocationally handicapped from
Deaf's choir. A number of
Several special interest subjects
84,500 women over 18 years of
this state agency. In addition,
programs on the service systems
were offered including a
age). The Neilsen ratings of
several programs featured an
operated by the DVR Agency
presentation on the Special
February 1978 remained
explanation of services available
including the New Mexico
Olympics.
approximately the same,
through other public and private
Rehabilitation Center, the Penal
Formats and set decor used
indicating that the program
agencies and an update on
Rehabilitation Program, the
in the production of "Crossroads
maintained a fairly stable
legislation which affects the
Client Assistance Project (CAP)
and Courage" varied, but the
viewing audience.
status and rights of handicapped
and the Architectural Barriers
panel format seemed to lend
Prior to the presentation of
persons.
Removal/Advisory Service have
itself well to most presentations.
the first "Crossroads and
"Crossroads and Courage"
been aired. In addition, services
Furthermore, the technical level
Courage" program, a notation
was produced by Mr. Don Rea and
offered by other public and
of material used in the programs
including the program as a
directed by Mr. David Ellis. The
private service agencies were
was generally directed to the
referral source was added to the
first program aired at 7:00 p.m.
presented in programs featuring
non-professional. A rehearsal
agency's initial contact referral
CDT, September 8, 1977 and each
Disability Determinations,
was held before each program to
form. A review of these forms
week thereafter for thirty-six weeks.
Paralyzed Veterans of America
acquaint participants with the
after the project's first year
18
revealed that twelve percent of
regulations, the New Mexico
new applicants for services from
Division of Vocational
the General Agency and Blind
Rehabilitation addressed the
Services Division learned of the
need to provide the public with
THE
STATE
agency's existence through
information about services it and
these programs.
other public and private
OF
agencies provide to the
handicapped citizens of the
Future
state. The agency's innovative
With the initial success of the
solution was to produce a
project in accomplishing its
professional, well planned
objectives, the New Mexico
prime-time series of television
Agency decided to continue
programs designed not only to
sponsorship of "Crossroads and
provide information but to
Courage." The primary goals of
CRESCIT EUNDO
encourage use of its services by
the project remain the same;
consumers as well as employers.
though four new strategies have
"Crossroads and Courage" has
1912
been added in an effort to
proven to be an effective yet
increase the program's impact:
inexpensive method of outreach
1. Utilization of an interpreter for
for the agency. R
the deaf on all programs.
2. Establishment of cooperative
agreements with other PBS
television stations in the
region for airing of taped
programs in an effort to
increase the viewing
population.
3. Expansion of pre-program
publicity.
4. Increased usage of the station's
recently acquired portable
video equipment to widen the
range of subjects available
for programming.
The use of nationally
recognized individuals in the
field of rehabilitation is also
being considered; however,
EVERYST
budget limitations may hamper
this effort.
Don Rea interviews Ms. Loretta
Conclusion
Ramirez on a program titled
With the passage of the
"Architectural Barriers - A
Rehabilitation Act of 1973 and
Dilemma for Handicapped
the subsequent enactment of its
Individuals."
19
Coming in
Innations
May
Innovations In Rehabilitation
Feature:
Also articles by:
Independent Living
E. Clarke Ross, Director
Governmental Activities Office
Reviews covering:
United Cerebral Palsy
Associations, Inc.
Project Outbound
Lake Worth, Florida
and
An outreach project which offers
David R. Williamson,
Director
an innovative transitional living
Office of Independent Living for
program designed to teach
the Disabled
independent living skills.
The Department of Housing and
Urban Development
The Westside Community for
Independent Living
Los Angeles, California
A comprehensive center offering
a variety of independent living
service programs.
Arkansas
Rehabilitation Research
All programs administered by and services provided by the
and Training Center
Arkansas Rehabilitation Research and Training Center
are rendered on a nondiscriminatory basis without regard to
University of Arkansas
handicap, race, creed, color, sex, or national origin
Arkansas Rehabilitation Services
in compliance with the Rehabilitation Act of 1973 and Title VI
of the Civil Rights Act of 1964. All applicants for program
participation and/or services have a right to file
This publication was supported in part
complaints and to appeal according to regulations
by a research and training center grant
governing this principle
(16-P-56812, RT-13) from The Rehabilitation
Services Administration, Office of Human
art direction: david I. sigman
Development, Department of Health,
production: janie n. thomas
Education, and Welfare.
ARR&TC media unit
20
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