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Overall Communications Strategy 7/6/89
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323150565
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Overall Communications Strategy 7/6/89
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13494-005
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Records of the White House Office of Speechwriting (George H. W. Bush Administration)
Speech Draft Files
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Originally Processed With FOIA(s):
FOIA Number:
S; 2003-1478-F
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the George Bush Presidential
Library Staff.
Record Group/Collection:
George H.W. Bush Presidential Records
Collection/Office of Origin:
Speechwriting, White House Office of
Series:
Speech File Draft Files
Subseries:
Chron File, 1989-1993
OA/ID Number:
13494
Folder ID Number:
13494-005
Folder Title:
Overall Communications Strategy 7/6/89
Stack:
Row:
Section:
Shelf:
Position:
G
25
6
3
7
THE WHITE HOUSE
Office of the Press Secretary
For Immediate Release
July 6, 1989
The President today will award the Presidential Medal of Freedom,
the highest civilian award of our Government to the following
individuals: Lucille Ball, C. Douglas Dillon, James H.
Doolittle, George Kennan, and Margaret Chase Smith.
The citation for Lucille Ball reads as follows:
A gifted comedienne known and loved by generations of audiences
around the world, Lucille Ball left a lasting impression on
American entertainment. For over fifty years, she warmed the
hearts of millions with her humor, both in films and later on
television, where no program was better named than "I Love Lucy."
As president of her own production company, she set an example
with her commitment to programming of quality for family
enjoyment. Lucy's work continues to bring joy and laughter into
American homes, and a grateful Nation remembers her with love and
appreciation.
The citation for C. Douglas Dillon reads as follows:
In a lifetime of responsible positions, C. Douglas Dillon has
dedicated himself to bettering America and the world. By
fostering European economic and military unity, he furthered the
cause of democracy; through his leadership on economic issues, he
helped make possible the material advance of a generation; and
through his dedication to the Alliance for Progress, he made real
for millions America's determination to promote social
development. For service to three Presidents and for commitment
to his fellowman, America honors him.
The citation for James H. Doolittle reads as follows:
Aviation pioneer and military hero, James H. Doolittle is a
symbol of vision and courage. His numerous contributions to
aeronautical science, often at great personal hazard, extend from
the earliest achievements in long-distance flying to the age of
rockets. In the uniform of his country, General Doolittle's
heroic leadership inspired the American people during the darkest
hours of the Second World War. In public service, he continued
to foster American advances in aeronautics, the cause to which
he has devoted his life. For extraordinary service to his
country, the American people salute one of their foremost heroes.
-more-
-2-
The citation for George Kennan reads as follows:
Career diplomat, historian, and educator, George Kennan has
helped shape American foreign policy since 1933. His many years
in government service, and a lifetime of scholarly writings,
revealed a deep insight into East-West relations, a recognition
of the challenges of totalitarian expansion, as well as a man of
extraordinary sensitivity. For his success in advancing our
national security, and for his many contributions to the study of
international affairs, George Kennan's fellow Americans proudly
honor him.
The citation for Margaret Chase Smith reads as follows:
As a United States Representative for eight years and as a
three-term Senator, Margaret Chase Smith served the people of
Maine and the Nation with distinction. She influenced greatly
the development of our post-war foreign and domestic policies,
and her abilities and independent spirit made her one of the most
admired women in America. A firm believer in a strong national
defense, her efforts to improve the status of women in the Navy
earned her the affectionate title "Mother of the Waves. " For
many years of outstanding public service, America proudly honors
her.
# # #
ID# 035411
THE WHITE HOUSE
CORRESPONDENCE TRACKING WORKSHEET
UT001
NCOMING
ATE RECEIVED: MAY 11, 1989
Chin
AME OF CORRESPONDENT: MR. LAWRENCE K. GROSSMAN
Full
UBJECT: MAKES SUGGESTIONS ON HOW THE ADMINISTRATION
CAN FORMULATE AN OVERALL COMMUNICATIONS
STRATEGY
ACTION
DISPOSITION
OUTE TO:
ACT DATE TYPE C COMPLETED
FFICE/AGENCY
(STAFF NAME)
CODE YY/MM/DD RESP D YY/MM/DD
OHN SUNUNU
ORG 89/05/09 JS A89151175
EMDEMA
REFERRAL NOTE:
Co I 89/5/22
C
/
/
REFERRAL NOTE:
DSFITZ
REFERRAL NOTE:
3
I
89/5/22
C_/ /
/ /
/ /
REFERRAL NOTE:
/ /
/ /
REFERRAL NOTE:
COMMENTS:
ADDITIONAL CORRESPONDENTS:
MEDIA:L INDIVIDUAL CODES:
CS MAIL
USER CODES: (A)
(B)
(C)
ACTION CODES:
*DISPOSITION
*OUTGOING
*
*
*CORRESPONDENCE:
*
A-APPROPRIATE ACTION
*A-ANSWERED
*TYPE RESP=INITIALS
*
C-COMMENT/RECOM
*B-NON-SPEC-REFERRAL
*
OF SIGNER
*
*D-DRAFT RESPONSE
*C-COMPLETED
*
CODE = A
*
*F-FURNISH FACT SHEET
*S-SUSPENDED
*COMPLETED = DATE OF
*
*I-INFO COPY/NO ACT NEC*
*
OUTGOING
*
*R-DIRECT REPLY W/COPY *
*
*
*S-FOR-SIGNATURE
*
*
*
*X-INTERIM REPLY
*
*
*
REFER QUESTIONS AND ROUTING UPDATES TO CENTRAL REFERENCE
(ROOM 75, OEOB) EXT-2590
KEEP THIS WORKSHEET ATTACHED TO THE ORIGINAL INCOMING
LETTER AT ALL TIMES AND SEND COMPLETED RECORD TO RECORDS
MANAGEMENT.
THE WHITE HOUSE
May 17, 1989
Dear Larry,
Thanks for the insight on the President's media profile.
I hope you don't mind if I share your comments with other
folks around here as well.
Good to hear from you. See you soon, I hope.
Regards,
Stopin some time
John
John H. Sununu
Chief of Staff
THE WHITE HOUSE
WASHINGTON
Mr. Lawrence K. Grossman
Brookside Productions, Inc.
30 Rockefeller Plaza
Suite 5129
New York, New York 10112
$
CC: Dave Demarest w/ incoming
Marlin Fitzwater w/ incoming
35411
Lawrence K. Grossman
Brookside Productions, Ltd. 30 Rockefeller Plaza Suite 5129 NewYork.NY 10112 (212) 664-2352
May 9. 1989
Gov. John Sununu
Chief of Staff
The White House
Washington, DC
Dear John,
Two brief unsolicited observations from an outside
observer:
1) This current spate of "think pieces" on
President Bush's lack of communications
direction is of no real present-day
consequence. It is incestuous press
indulgence. Now that I am no longer
running NBC News, my patience for all that
"inside media dopester' stuff is even less
today than it ever was, if that is
possible.
2) Nevertheless, in the long run, it would be
enormously beneficial to make the press
aware that you have a positive and
straightforward, long-term Presidential
communications strategy so that the
Administration is viewed as keeping the
communications initiative and the high
ground.
The press needs a simple framework to operate
from. One suggestion: That you announce the
President's plan to articulate his leadership
:
priorities and major policy direction by means of
= series of six or 50 well-planned and well-spaced
national reports to the people each year - each
address focusing on = keystone foreign and
domestic leadership theme of his Administration.
Page 2
Gov. John Sununu
May 9, 1989
Between those major national talks, President Bush
will continue to concentrate on running the
country rather than worrying about developing
daily or weekly. press themes. He will, of course,
also continue his schedule of frequent and
informal press conferences and interviews.
President Bush's visits outside the Beltway are
not scheduled for television's sound tites, but
are designed first and foremost to keep in touch
with what is happening around the country.
I hope this may be of some help.
Best regards,
Larry Furtman