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End Hunger Campaign 10/25/89 [OA 3536]
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George H.W. Bush Presidential Records
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Speechwriting, White House Office of
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Speech File Draft Files
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OA/ID Number:
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13507-012
Folder Title:
End Hunger Campaign 10/25/89 [OA 3536]
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25
6
5
6
THE WHITE HOUSE
Office of the Press Secretary
For Immediate Release
October 25, 1989
REMARKS BY THE PRESIDENT
TO
PRIME TIME TO END HUNGER CAMPAIGN
The Rose Garden
2:14 P.M. EDT
THE PRESIDENT: Polly, thank you very much. What we want
to do is get out and hear you, so it works out just perfectly. And
I'm just so pleased you're here. Good afternoon and welcome to the
White House. Polly referred to it, but we've got these stars from
some of the most popular shows on television; thirtysomething,
Roseanne, Head of the Class, Mr. Belvedere and Knotts Landing. And
you represent a combined market share that any politician would envy.
(Laughter.)
And there are plenty of top people from the networks
here; Warren Littlefield, NBC; Philip Beuth, ABC; Peter Tortoricci,
CBS; George Bush, USA. (Laughter.)
The serious fact is that, through your shows, all of you
reach millions. And there is a lot of power in that. Think about
the commercials that stick in our minds. The shows we watch every
week and we'll never forget. And the way what happens on the screen
can sometimes change our lives.
One story. You may have heard it about the hit show,
Happy Days. The star of that show -- the Fonz -- was certainly not a
fellow who led the life of the mind. But in one episode, in order to
impress a potential girlfriend, the Fonz hit on a way to cultivate a
more intellectual image. He took out a library card.
There were quite a few Fonz watchers out there and the
first few weeks after that show, there was a 500 percent increase in
the number of young people taking out library cards across the
country. And that is just one small manifestation of the power of
TV.
It's time -- prime time -- to end hunger and drug abuse
and homelessness, as Polly was talking about. And that's why this
new effort has such enormous potential. For the first time ever, NBC
and CBS and ABC have joined forces. And you couldn't have chosen a
worthier project than a campaign promoting community service.
This past summer when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every individual
and every institution in America; from the largest corporations right
down to the neighborhood softball team.
Let me say today that network television is one
institution that is really taking this challenge to heart. The days
when TV and the movies glorified violence and drugs and crime are
fading. And in place of these negative images, we're seeing a more
positive message of caring, of compassion and of hope.
Prime Time to End Hunger is just the kind of media
initiative that I'm talking about. Whether it's hunger or one of the
many other challenges that faces us today, you're reaching out to
MORE
- 2 -
help other people in need. And the first three weeks of December
you're going to tackle some of our nation's most serious problems;
hunger, homelessness, illiteracy, drug abuse. And we all know
television can do more than entertain. It can educate. And your
programs can help shape the way each of us thinks about the least
fortunate among us.
Television provides a window into the homes of millions
of Americans every single night. And all of you are part of this
force that's shaping -- helping shape -- a new generation. From the
comfort of our homes and the company of our families, your shows are
going to make us think and think hard about people who are hungry,
homeless, those without hope -- and how we can help them.
That's a service to every community across America, a
service of the highest kind. And I know you've heard me say many
times before that from now on in America any definition of a
successful life must include serving others.
Well, these shows can be catalysts to greater community
involvement, shows that convince each person who is watching --
everyone -- that they've got what it takes to reach out and to help
someone in need. I know this is one time we all hope that life will
imitate art.
Today, I want to thank you and everyone associated with
your programs and the Prime Time to End Hunger Network. You've got a
message that we've got to get out to all Americans. And I wish you
the best, and I hope that every TV set in America is tuned in to your
shows those first three weeks in December.
Thank you for your outstanding commitment and God bless
you all. Thank you very, very much. (Applause.)
END
2:18 P.M. EDT
PRIME TIME TO END HUNGER CAMPAIGN / THE ROSE GARDEN
OCTOBER 25, 1989 / 2:05 P.M.
[THANK YOU, POLLY.] GOOD AFTERNOON AND WELCOME TO
THE WHITE HOUSE. As POLLY SAID, WE'VE GOT STARS FROM
SOME OF THE MOST POPULAR SHOWS ON TELEVISION HERE
TODAY: THIRTYSOMETHING, ROSEANNE, HEAD OF THE CLASS,
MR. BELVEDERE AND KNOT'S LANDING. /// You REPRESENT A
COMBINED MARKET SHARE ANY PRESIDENT WOULD ENVY.
- 2 -
AND THERE ARE PLENTY OF CHIEF EXECUTIVES HERE, TOO.
WARREN LITTLEFIELD, NBC. PHILIP BEUTH [BOOTH], ABC.
PETER TORTORICCI [TOR-TOR-REECH-EE], CBS. //// I'M
GEORGE BUSH, USA. ////
THE SERIOUS FACT IS THAT -- THROUGH YOUR SHOWS --
ALL OF YOU REACH MILLIONS OF AMERICANS. THERE'S
TREMENDOUS POWER IN THAT. THINK ABOUT THE COMMERCIALS
THAT STICK IN OUR MINDS.
- 3 -
THE SHOWS WE WATCH EVERY WEEK AND WILL NEVER FORGET --
AND THE WAY WHAT HAPPENS ON THE SCREEN CAN SOMETIMES
CHANGE OUR LIVES.
LET ME SHARE ONE STORY -- YOU MAY HAVE HEARD IT --
ABOUT THE HIT SHOW "HAPPY DAYS." THE STAR OF THAT SHOW
-- THE Fonz -- WAS CERTAINLY NOT A FELLOW WHO LED THE
LIFE OF THE MIND.
- 4 -
BUT IN ONE EPISODE, IN ORDER TO IMPRESS A POTENTIAL
GIRLFRIEND, THE FONZ HIT ON A WAY TO CULTIVATE A MORE
INTELLECTUAL IMAGE: HE TOOK OUT A LIBRARY CARD.
WELL, THERE WERE QUITE A FEW FONZ WATCHERS OUT
THERE. IN THE FIRST FEW WEEKS AFTER THAT SHOW, THERE
WAS A 500% INCREASE IN THE NUMBER OF YOUNG PEOPLE
TAKING OUT LIBRARY CARDS ACROSS THE COUNTRY. THAT'S
THE POWER OF TV.
- 5 -
IT'S TIME -- PRIME TIME -- TO END HUNGER, DRUG
ABUSE AND HOMELESSNESS, AND THAT'S WHY THIS NEW EFFORT
IS so FULL OF POTENTIAL. FOR THE FIRST TIME EVER, NBC,
CBS AND ABC HAVE JOINED FORCES -- AND YOU COULDN'T HAVE
CHOSEN A WORTHIER PROJECT THAN A CAMPAIGN PROMOTING
COMMUNITY SERVICE.
- 6 -
THIS PAST SUMMER, WHEN I ANNOUNCED MY POINTS OF
LIGHT COMMUNITY SERVICE INITIATIVE, I SAID THAT MY AIM
WAS TO MAKE COMMUNITY SERVICE CENTRAL TO THE LIFE AND
WORK OF EVERY INDIVIDUAL AND EVERY INSTITUTION IN
AMERICA -- FROM THE LARGEST CORPORATIONS RIGHT DOWN TO
THE NEIGHBORHOOD SOFTBALL TEAM.
LET ME SAY TODAY THAT NETWORK TELEVISION IS ONE
INSTITUTION THAT IS TAKING THIS CHALLENGE TO HEART.
- 7 -
THE DAYS WHEN TV AND THE MOVIES GLORIFIED VIOLENCE,
DRUGS, AND CRIME ARE FADING. IN PLACE OF THESE
NEGATIVE IMAGES, WE ARE SEEING A MORE POSITIVE MESSAGE
OF CARING. OF COMPASSION. OF HOPE.
"PRIME TIME TO END HUNGER" IS JUST THE KIND OF
MEDIA INITIATIVE I'M TALKING ABOUT. WHETHER IT'S
HUNGER, OR ONE OF THE MANY OTHER CHALLENGES THAT FACE
US TODAY -- YOU'RE REACHING OUT To HELP OTHER PEOPLE IN
NEED.
- 8 -
IN THE FIRST THREE WEEKS OF DECEMBER, YOU'RE GOING TO
TACKLE SOME OF OUR NATION'S MOST SERIOUS PROBLEMS --
HUNGER, HOMELESSNESS, ILLITERACY, DRUG ABUSE. WE ALL
KNOW TELEVISION CAN DO MORE THAN ENTERTAIN. IT CAN
EDUCATE. YOUR PROGRAMS CAN HELP SHAPE THE WAY EACH OF
US THINKS ABOUT THE LEAST FORTUNATE AMONG US.
TELEVISION PROVIDES A WINDOW INTO THE HOMES OF
MILLIONS OF AMERICANS EVERY NIGHT -- AND ALL OF YOU ARE
PART OF THIS FORCE THAT'S SHAPING A NEW GENERATION.
- 9 -
FROM THE COMFORT OF OUR HOMES -- IN THE COMPANY OF OUR
FAMILIES -- YOUR SHOWS ARE GOING TO MAKE US THINK --
AND THINK HARD -- ABOUT PEOPLE WHO ARE HUNGRY,
HOMELESS, AND WITHOUT HOPE -- AND HOW WE CAN HELP THEM.
THAT'S A SERVICE TO EVERY COMMUNITY ACROSS
AMERICA -- A SERVICE OF THE HIGHEST KIND. I KNOW
YOU'VE HEARD ME SAY MANY TIMES BEFORE THAT -- FROM NOW
ON IN AMERICA -- ANY DEFINITION OF A SUCCESSFUL LIFE
MUST INCLUDE SERVING OTHERS.
- 10 -
WELL, YOUR SHOWS CAN BE CATALYSTS TO GREATER
COMMUNITY INVOLVEMENT -- SHOWS THAT CONVINCE EACH
PERSON WHO IS WATCHING -- EVERY ONE -- THAT THEY'VE GOT
WHAT IT TAKES TO REACH OUT TO HELP SOMEONE IN NEED. I
KNOW THIS IS ONE TIME WE ALL HOPE THAT LIFE WILL
IMITATE ART.
TODAY, I WANT TO THANK YOU, AND EVERYONE ASSOCIATED
WITH YOUR PROGRAMS AND THE "PRIME TIME TO END HUNGER"
NETWORK.
- 11 -
YOU'VE GOT A MESSAGE THAT WE'VE GOT TO GET OUT TO ALL
AMERICANS. I WISH YOU THE BEST -- AND I HOPE THAT
EVERY TV SET IN AMERICA IS TUNED IN TO YOUR SHOWS THE
FIRST THREE WEEKS OF DECEMBER.
THANK YOU FOR YOUR COMMITMENT, AND GOD BLESS YOU.
# # #
Document No. 08312155
WHITE HOUSE STAFFING MEMORANDUM
10/23/89
DATE:
ACTION/CONCURRENCE/COMMENT DUE BY:
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
SUBJECT:
OCTOBER 25, 1989 (10/23 - 3:30 pm draft)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
The attached has been forwarded to the President.
RESPONSE: From POTUS
per JG 1:45pm
10/24
By Steph R
ES 8v 68
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
THE WHITE HOUSE
WASHINGTON
October 23, 1989
1959 OCT 23 PM 4: 43
MEMORANDUM FOR THE PRESIDENT
THROUGH: CHRISS WINSTON cw
FROM:
DAN MCGROARTY our
SUBJECT: PRIME TIME TO END HUNGER REMARKS
I. SUMMARY
On Wednesday, October 25, at 2:05 p.m. you will address
a group of people involved in the Prime Time to End Hunger
program. Ted Danson, who was awarded a Presidential End
Hunger award last week, will most likely introduce you.
II. DISCUSSION
For the first three weeks in December, Prime Time to
End Hunger has arranged for top shows on all three networks
to weave the theme of community service into their plots.
Following each program, one of the show's stars will appear
to deliver a message promoting community service, and a
telephone number will appear at the bottom of the screen,
where people can call to receive information on how to help
in their own communities.
This marks the first time all three networks have
joined forces for a social cause.
###
McGroarty/Dooley
October 23, 1989
3:30 pm
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
[[And there are plenty of Presidents here, too. Branden
proni.
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. //// I'm
George Bush, USA. ]]
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
But before I go any further, I want to issue an apology --
to [Bill Cosby or Cosby Show representative]. Sorry about
bumping you out of your time slot the night I held my first prime
time press conference. I just thought it would be convenient to
2
make my prime time debut at a time when I knew every TV in
America was already sure to be on. ////
The serious fact is that -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. That's the power of TV.
It's time -- prime time -- to end hunger, drug abuse and
homelessness, and that's why this new effort is so full of
potential. For the first time ever, NBC, CBS and ABC have joined
forces -- and you couldn't have chosen a worthier project than a
campaign promoting community service.
3
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that network television is one institution
that is taking this challenge to heart. The days when TV and the
movies glorified violence, drugs, and crime are fading. In place
of these negative images, we are seeing a more positive message
of caring. of compassion. of hope.
"Prime Time to End Hunger" is just the kind of media
initiative I'm talking about. The first three weeks of December,
you're going to tackle some of our nation's most serious problems
-- hunger, homelessness, drug abuse. We all know television can
do more than entertain. It can educate. Your programs can help
shape the way each of us thinks about the least fortunate among
us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
- in the company of our families -- your shows are going to make
4
us think -- and think hard -- about people who are hungry,
homeless, and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
will imitate art.
Today, I want to thank you, and everyone associated with
your programs and "Prime Time to End Hunger." You've got a
message that we've got to get out to all Americans. I wish you
the best -- and I hope that every TV set in America is tuned in to
your shows the first three weeks of December.
Boryour commitment, and
Thank you. God bless you, and God bless the United States
of America.
# # #
THE WHITE HOUSE
WASHINGTON
October 23, 1989
MEMORANDUM FOR THE PRESIDENT
THROUGH: CHRISS WINSTON cw
FROM:
DAN MCGROARTY our
SUBJECT: PRIME TIME TO END HUNGER REMARKS
I. SUMMARY
On Wednesday, October 25, at 2:05 p.m. you will address
a group of people involved in the Prime Time to End Hunger
program. Ted Danson, who was awarded a Presidential End
Hunger award last week, will most likely introduce you.
II. DISCUSSION
For the first three weeks in December, Prime Time to
End Hunger has arranged for top shows on all three networks
to weave the theme of community service into their plots.
Following each program, one of the show's stars will appear
to deliver a message promoting community service, and a
telephone number will appear at the bottom of the screen,
where people can call to receive information on how to help
in their own communities.
This marks the first time all three networks have
joined forces for a social cause.
###
McGroarty/Dooley
October 23, 1989
3:30 pm
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
[[And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. //// I'm
George Bush, USA. 1]
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
But before I go any further, I want to issue an apology --
to [Bill Cosby or Cosby Show representative]. Sorry about
bumping you out of your time slot the night I held my first prime
time press conference. I just thought it would be convenient to
2
make my prime time debut at a time when I knew every TV in
America was already sure to be on. ////
The serious fact is that -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. That's the power of TV.
It's time -- prime time -- to end hunger, drug abuse and
homelessness, and that's why this new effort is so full of
potential. For the first time ever, NBC, CBS and ABC have joined
forces -- and you couldn't have chosen a worthier project than a
campaign promoting community service.
3
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that network television is one institution
that is taking this challenge to heart. The days when TV and the
movies glorified violence, drugs, and crime are fading. In place
of these negative images, we are seeing a more positive message
of caring. of compassion. of hope.
"Prime Time to End Hunger" is just the kind of media
initiative I'm talking about. The first three weeks of December,
you're going to tackle some of our nation's most serious problems
-- hunger, homelessness, drug abuse. We all know television can
do more than entertain. It can educate. Your programs can help
shape the way each of us thinks about the least fortunate among
us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
- in the company of our families -- your shows are going to make
4
us think -- and think hard -- about people who are hungry,
homeless, and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
will imitate art.
Today, I want to thank you, and everyone associated with
your programs and "Prime Time to End Hunger." You've got a
message that we've got to get out to all Americans. I wish you
the best -- and I hope that every TV in America is tuned in to
your shows the first three weeks of December.
Thank you. God bless you, and God bless the United States
of America.
# # #
McGroarty/Dooley
October 24, 1989
1:30 pm
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
updated
stars from some of the most popular shows on television here
[
today: Roseanne, thirtysomething, Head of the Class, Mr.
Belvedere, Dallas and Knot's Landing. /// You represent a
combined market share any president would envy.
epdated
And there are plenty of chief executives here, too. Warren
Littlefield, NBC. Philip Beuth [BOOTH], ABC. Peter Tortoricci
[TOR-TOR-REECH-EE], CBS. //// I'm George Bush, USA.
And I'm pleased that Barbara could join us. It's about time
the Golden Girls got an opportunity to meet the Silver Fox
///
The serious fact is that -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
2
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. That's the power of TV.
It's time -- prime time -- to end hunger, drug abuse and
homelessness, and that's why this new effort is so full of
potential. For the first time ever, NBC, CBS and ABC have joined
forces -- and you couldn't have chosen a worthier project than a
campaign promoting community service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that network television is one institution
that is taking this challenge to heart. The days when TV and the
3
movies glorified violence, drugs, and crime are fading. In place
of these negative images, we are seeing a more positive message
of caring. Of compassion. of hope.
"Prime Time to End Hunger" is just the kind of media
initiative I'm talking about.
Six years ago, you started with
hunger, and since then you've reached out to take on other
challenges -- to help other people in need.
In the first three
weeks of December, you're going to tackle some of our nation's
most serious problems hunger, homelessness, illiteracy, drug
abuse
We all know television can do more than entertain. It
can educate. Your programs can help shape the way each of us
thinks about the least fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry,
homeless, and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
4
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
will imitate art.
Today, I want to thank you, and everyone associated with
your programs and the "Prime Time to End Hunger" network. You've
got a message that we've got to get out to all Americans. I wish
you the best -- and I hope that every TV set in America is tuned
in to your shows the first three weeks of December.
Thank you for your committment, and God bless you.
# # #
Document No. 08312155
WHITE HOUSE STAFFING MEMORANDUM
10/23/89
DCT24 All: 42
DATE:
ACTION/CONCURRENCE/COMMENT DUE BY:
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
SUBJECT:
OCTOBER 25, 1989 (10/23 - 3:30 pm draft)
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
The attached has been forwarded to the President.
S.R CHRISS:
RESPONSE: Whink WE sho m/d note
that the POTUS going to
do PSA's highlighting social
needs
Also Hunger. is expanding
that Prime Time For
James W. Cicconi
Assistant to the President
need areas so we don't
role to other social and Deputy Ext. to the 2702 Chief of Staff
just focus on hunger issue
THE WHITE HOUSE
WASHINGTON
October 23, 1989
1959 OCT 23 PM 4: 43
MEMORANDUM FOR THE PRESIDENT
THROUGH: CHRISS WINSTON cw
FROM:
DAN MCGROARTY our
SUBJECT: PRIME TIME TO END HUNGER REMARKS
I. SUMMARY
On Wednesday, October 25, at 2:05 p.m. you will address
a group of people involved in the Prime Time to End Hunger
program. Ted Danson, who was awarded a Presidential End
Hunger award last week, will most likely introduce you.
II. DISCUSSION
For the first three weeks in December, Prime Time to
End Hunger has arranged for top shows on all three networks
to weave the theme of community service into their plots.
Following each program, one of the show's stars will appear
to deliver a message promoting community service, and a
telephone number will appear at the bottom of the screen,
where people can call to receive information on how to help
in their own communities.
This marks the first time all three networks have
joined forces for a social cause.
###
McGroarty/Dooley
October 23, 1989
3:30 pm
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
[[And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. //// I'm
George Bush, USA. ]]
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
But before I go any further, I want to issue an apology --
to [Bill Cosby or Cosby Show representative]. Sorry about
bumping you out of your time slot the night I held my first prime
time press conference. I just thought it would be convenient to
2
make my prime time debut at a time when I knew every TV in
America was already sure to be on. ////
The serious fact is that -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. That's the power of TV.
It's time -- prime time -- to end hunger, drug abuse and
homelessness, and that's why this new effort is so full of
potential. For the first time ever, NBC, CBS and ABC have joined
forces -- and you couldn't have chosen a worthier project than a
campaign promoting community service.
3
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that network television is one institution
that is taking this challenge to heart. The days when TV and the
movies glorified violence, drugs, and crime are fading. In place
of these negative images, we are seeing a more positive message
of caring. of compassion. of hope.
"Prime Time to End Hunger" is just the kind of media
initiative I'm talking about. The first three weeks of December,
you're going to tackle some of our nation's most serious problems
-- hunger, homelessness, drug abuse. We all know television can
do more than entertain. It can educate. Your programs can help
shape the way each of us thinks about the least fortunate among
us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
- in the company of our families -- your shows are going to make
4
us think -- and think hard -- about people who are hungry,
homeless, and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
will imitate art.
Today, I want to thank you, and everyone associated with
your programs and "Prime Time to End Hunger." You've got a
message that we've got to get out to all Americans. I wish you
the best -- and I hope that every TV in America is tuned in to
your shows the first three weeks of December.
Thank you. God bless you, and God bless the United States
of America.
# # #
McGroarty/Dooley
October 24, 1989
5:30 pm
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: Roseanne, thirtysomething, Head of the Class, Mr.
Belvedere, Dallas and Knot's Landing. /// You represent a
combined market share any president would envy.
And there are plenty of chief executives here, too. Warren
Littlefield, NBC. Philip Beuth [BOOTH], ABC. Peter Tortoricci
[TOR-TOR-REECH-EE], CBS. //// I'm George Bush, USA.
And I'm pleased that Barbara could join us. It's about time
the Golden Girls got an opportunity to meet the Silver Fox
///
The serious fact is that -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
2
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. That's the power of TV.
It's time -- prime time -- to end hunger, drug abuse and
homelessness, and that's why this new effort is so full of
potential. For the first time ever, NBC, CBS and ABC have joined
forces -- and you couldn't have chosen a worthier project than a
campaign promoting community service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that network television is one institution
that is taking this challenge to heart. The days when TV and the
3
movies glorified violence, drugs, and crime are fading. In place
of these negative images, we are seeing a more positive message
of caring. Of compassion. of hope.
"Prime Time to End Hunger" is just the kind of media
initiative I'm talking about. Six years ago, you started with
hunger, and since then you've reached out to take on other
challenges -- to help other people in need. In the first three
weeks of December, you're going to tackle some of our nation's
most serious problems -- hunger, homelessness, illiteracy, drug
abuse. We all know television can do more than entertain. It
can educate. Your programs can help shape the way each of us
thinks about the least fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry,
homeless, and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
4
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
will imitate art.
Today, I want to thank you, and everyone associated with
your programs and the "Prime Time to End Hunger" network. You've
got a message that we've got to get out to all Americans. I wish
you the best -- and I hope that every TV set in America is tuned
in to your shows the first three weeks of December.
Thank you for your commitment, and God bless you.
# # #
Document No. 083121SS
WHITE HOUSE STAFFING MEMORANDUM
DATE: 10/19/89
ACTION/CONCURRENCE/COMMENT DUE BY: 10/23/89 10:00 AM
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
SUBJECT:
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES N/C
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
DEMAREST
PINKERTON N/C
PETERSMEYER
FITZWATER
GRAY N/C
HAGIN
REMARKS:
Please forward any comments directly to Chriss Winston, Rm. 122,
x2930, no later than 10:00 AM, Monday, October 23, with a copy
to my office. Thank you.
RESPONSE:
Pl:8v 02 100 68
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
McGroarty/Dooley
October 19, 1989
4:30 pm
1989 OCT 19 PM 6: 31
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. ///// I'm
George Bush, USA.
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
And before I go any further, I want to issue an apology --
to Bill Cosby
Sorry about bumping you out of your time slot the
7
night I held my first prime time press conference. I just
thought it would be convenient to make my prime time debut at a
2
time when I knew every TV in America was already sure to be on.
that
₹
The serious fact is -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
Check
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
That's
country. I can't think of any better example of the power of
TV's influence.
It's time -- prime time to end hunger, drug abuse and
homelessness, and that's why this new effort that we kick off
today is so full of potential. For the first time ever, the
three of the ^ major networks have joined forces -- and you couldn't have
3
chosen a worthier project than a campaign promoting community
service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
network televison
Let me say today that the media is one institution that is
taking this challenge to heart. The days when TV and the movies
glorified violence, drugs, and crime are fading. In place of
these negative images, we are seeing a more positive message of
caring.
responsibility. of compassion. of hope.
Prime Time to End Hunger is just the kind of media
initiative I'm talking about. In a single week, you're going to
tackle some of our nation's most serious problems -- hunger,
homelessness, drug abuse. We all know television does more than
entertain. It can educate. In that one week in December, your
will
programs can help shape the way each of us thinks about the least
fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
4
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry,
homeless and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life will
imitates art.
Today, I want to thank you, and everyone associated with
your programs and Prime Time to End Hunger. You've got a message
that we've got to get out to all Americans. I wish you the best
-- and I hope that every TV in America is tuned in to your shows
?
the week of December XX.
Thank you. God bless you, and God bless the United States
of America.
# # #
083121SS
Document No.
WHITE HOUSE STAFFING MEMORANDUM
DATE: 10/19/89
ACTION/CONCURRENCE/COMMENT DUE BY: 10/23/89 10:00 AM
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
SUBJECT:
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
Please forward any comments directly to Chriss Winston, Rm. 122,
x2930, no later than 10:00 AM, Monday, October 23, with a copy
to my office. Thank you.
RESPONSE:
see mink comments
89 OCT 23 : 24
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
McGroarty/Dooley
October 19, 1989
4:30 pm
1989 OCT 19 PM 6: 31
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. ///// I'm
George Bush, USA.
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
And before I go any further, I want to issue an apology --
to Bill Cosby. Sorry about bumping you out of your time slot the
night I held my first prime time press conference. I just
thought it would be convenient to make my prime time debut at a
2
time when I knew every TV in America was already sure to be on.
////
The serious fact is -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
That's the
country. I can't think of any better example of the power of
TV's influence.
It's time -- prime time to end hunger, drug abuse and
homelessness, and that's why this new effort that we kick off
today is so full of potential. For the first time ever, the
three major networks have joined forces -- and you couldn't have
3
chosen a worthier project than a campaign promoting community
service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that the media is one institution that is
taking this challenge to heart. The days when TV and the movies
glorified violence, drugs, and crime are fading. In place of
these negative images, we are seeing a more positive message of
responsibility. Of compassion. of hope.
Prime Time to End Hunger is just the kind of media
initiative I'm talking about. In a single week, you're going to
tackle some of our nation's most serious problems -- hunger,
homelessness, drug abuse. We all know television does more than
entertain. It can educate. In that one week in December, your
programs can help shape the way each of us thinks about the least
fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
4
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry,
homeless and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
imitates art.
Today, I want to thank you, and everyone associated with
your programs and Prime Time to End Hunger. You've got a message
that we've got to get out to all Americans. I wish you the best
-- and I hope that every TV in America is tuned in to your shows
the week of December XX.
Thank you. God bless you, and God bless the United States
of America.
# # #
Document No. 083121SS
WHITE HOUSE STAFFING MEMORANDUM
DATE: 10/19/89
ACTION/CONCURRENCE/COMMENT DUE BY: 10/23/89 10:00 AM
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
SUBJECT:
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
CARD
ROGERS
CICCONI
WINSTON
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
Please forward any comments directly to Chriss Winston, Rm. 122,
x2930, no later than 10:00 AM, Monday, October 23, with a copy
to my office. Thank you.
RESPONSE:
w/c
LS
James W. Cicconi
30
Assistant to the President
68
and Deputy to the Chief of Staff
Ext. 2702
Document No. 083121SS
WHITE HOUSE STAFFING MEMORANDUM
DATE: 10/19/89
ACTION/CONCURRENCE/COMMENT DUE BY: 10/23/89 10:00 AM
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
SUBJECT:
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
Please forward any comments directly to Chriss Winston, Rm. 122,
x2930, no later than 10:00 AM, Monday, October 23, with a copy
to my office. Thank you.
RESPONSE: See comments, PP. 2, 3, and 4.
James W. Cicconi
IE : alv
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
THE - UNITED BEL OFFICE MA PRESING
EXECUTIVE OFFICE OF THE PRESIDENT
OFFICE OF MANAGEMENT AND BUDGET
WASHINGTON, D.C. 20503
NOTICE:
Enclosed are comments from staff members of the Office of
Management and Budget (OMB). Such comments do not necessarily
represent the official position of the Director of OMB or of the
Office of Management and Budget. If you wish to have the
Director's personal comments, please let me know -- and contact
me if you have any questions.
David J. Haun
Executive Assistant
to the Director
McGroarty/Dooley
October 19, 1989
4:30 pm
1989 OCT i9 PM 6: 31
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. ///// I'm
George Bush, USA.
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
And before I go any further, I want to issue an apology --
to Bill Cosby. Sorry about bumping you out of your time slot the
night I held my first prime time press conference. I just
thought it would be convenient to make my prime time debut at a
2
time when I knew every TV in America was already sure to be on.
Modico
that
The serious fact is -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. I can't think of any better example of the power of
TV's influence.
It's time -- prime time to end hunger, drug abuse and
homelessness, and that's why this new effort that we kick off
today is so full of potential. For the first time ever, the
three major networks have joined forces -- and you couldn't have
3
chosen a worthier project than a campaign promoting community
service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that the media is one institution that is
taking this challenge to heart. The days when TV and the movies
glorified violence, drugs, and crime are fading. In place of
these negative images, we are seeing a more positive message of
responsibility. of compassion. of hope.
Prime Time to End Hunger is just the kind of media
initiative I'm talking about. In a single week, you're going to
tackle some of our nation's most serious problems -- hunger,
can do
Molen
homelessness, drug abuse. We all know television does more than
язобо
entertain. It can educate. In that one week in December, your
mean
will
X3060
programs can help shape the way each of us thinks about the least
fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
4
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry,
homeless and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
imitates art.
Today, I want to thank you, and everyone associated with
your programs and Prime Time to End Hunger. You've got a message
that we've got to get out to all Americans. I wish you the best
-- and I hope that every TV in America is tuned in to your shows
the week of December XX.
Thank you. God bless you, and God bless the United States
of America.
# # #
THE WHITE HOUSE
WASHINGTON
Date: 10/21/89
TO: Chriss Winston
FROM:
x6266 Office CLARK of KENT National ERVIN Service CKE
Action
Your Comment
Let's Talk
FYI
Attached are an comute in "Prime
Time to End Hunger remarks. Bath
Cness i I think that Dan ke
Grooty did a fine it.
083121SS
Document No.
WHITE HOUSE STAFFING MEMORANDUM
10/19/89
DATE:
ACTION/CONCURRENCE/COMMENT DUE BY: 10/23/89 10:00 AM
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
SUBJECT:
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
Please forward any comments directly to Chriss Winston, Rm. 122,
x2930, no later than 10:00 AM, Monday, October 23, with a copy
to my office. Thank you.
RESPONSE:
James W. Cicconi
80 :6v
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
McGroarty/Dooley
October 19, 1989
4:30 pm
1989 OCT 19 PM 6: 31
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
than
will abe I it think me you
And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. ///// I'm
George Bush, USA.
hill knm are which
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox
]]
And before I go any further, I want to issue an apology --
Dnit
thick
to Bill Cosby. Sorry about bumping you out of your time slot the
Cosby
night I held my first prime time press conference. I just
himself will be there, as he the
thought it would be convenient to make my prime time debut at a
dispresseridest
"I issues. as some So De reference to as oppaned slow
to him to the
2
time when I knew every TV in America was already sure to be on.
////
The serious fact is -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
I'm you smettint cruf that of
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
the
episode, in order to impress a potential girlfriend, the Fonz hit
accuracy this
on a way to cultivate a more intellectual image: he took out a
think true
library card.
we but it's be crofimed x MM
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. I can't think of any better example of the power of
TV's influence.
It's time -- prime time to end hunger, drug abuse and
homelessness, and that's why this new effort that we kick off
today is so full of potential. For the first time ever, the
three major networks have joined forces -- and you couldn't have
this be
your
can construed slap as esteemed the a now CNU?
3
chosen a worthier project than a campaign promoting community
service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that the media is one institution that is
taking this challenge to heart. The days when TV and the movies
glorified violence, drugs, and crime are fading. In place of
these negative images, we are seeing a more positive message of
responsibility. of compassion. of hope.
David
VID.
O
Ncan
Prime Time to End Hunger is just the kind of media
initiative I'm talking about. In a single week, you're going to
tackle some of our nation's most serious problems -- hunger,
homelessness, drug abuse. We all know television does more than
entertain. It can educate. In that one week in December, your
programs can help shape the way each of us thinks about the least
fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
4
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry
stet
homeless and without hope -- and how A we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement . -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life will
imitates art.
6
Today, I want to thank you, and everyone associated with
a
your programs and Prime Time to End Hunger. You've got a message
that we've got to get out to all Americans. I wish you the best
-- and I hope that every TV in America is tuned in to your shows
the week S of December XX.
Thank you. God bless you, and God bless the United States
of America.
# # #
THE WHITE HOUSE
WASHINGTON
October 20, 1989
MEMORANDUM FOR CHRISS WINSTON
FROM:
ROGER B. PORTER RBP
SUBJECT:
Presidential Remarks: Prime Time To End Hunger
Campaign
The draft remarks look fine. We have one suggested
addition to the remarks which we believe will strengthen the
message of helping others.
We recommend inserting the following sentence after the
first sentence in the second full paragraph on page four. "I
always like to remember that there is no exercise better for
the human heart than reaching down and lifting someone else
up."
If you have any questions or I can be helpful in any way,
please let me know.
CC: James W. Cicconi
95 :6v 23 100 68
Document No. 083121SS
WHITE HOUSE STAFFING MEMORANDUM
DATE: 10/19/89
ACTION/CONCURRENCE/COMMENT DUE BY: 10/23/89 10:00 AM
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
SUBJECT:
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
Please forward any comments directly to Chriss Winston, Rm. 122,
x2930, no later than 10:00 AM, Monday, October 23, with a copy
to my office. Thank you.
RESPONSE:
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
McGroarty/Dooley
October 19, 1989
4:30 pm
1989 OCT 19 PM 6: 31
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. ///// I'm
George Bush, USA.
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
And before I go any further, I want to issue an apology --
to Bill Cosby. Sorry about bumping you out of your time slot the
night I held my first prime time press conference. I just
thought it would be convenient to make my prime time debut at a
2
time when I knew every TV in America was already sure to be on.
////
The serious fact is -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. I can't think of any better example of the power of
TV's influence.
It's time -- prime time to end hunger, drug abuse and
homelessness, and that's why this new effort that we kick off
today is so full of potential. For the first time ever, the
three major networks have joined forces -- and you couldn't have
3
chosen a worthier project than a campaign promoting community
service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that the media is one institution that is
taking this challenge to heart. The days when TV and the movies
glorified violence, drugs, and crime are fading. In place of
these negative images, we are seeing a more positive message of
responsibility. of compassion. of hope.
Prime Time to End Hunger is just the kind of media
initiative I'm talking about. In a single week, you're going to
tackle some of our nation's most serious problems -- hunger,
homelessness, drug abuse. We all know television does more than
entertain. It can educate. In that one week in December, your
programs can help shape the way each of us thinks about the least
fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
4
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry,
homeless and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need.
I know this is one time we all hope that life
INSERT imitates art.
Today, I want to thank you, and everyone associated with
your programs and Prime Time to End Hunger. You've got a message
that we've got to get out to all Americans. I wish you the best
-- and I hope that every TV in America is tuned in to your shows
the week of December XX.
Thank you. God bless you, and God bless the United States
of America.
# # #
THE WHITE HOUSE
WASHINGTON
October 23, 1989
MEMORANDUM FOR CHRISS WINSTON
Deputy Assistant to the President for
Communications
FROM:
BRENT O. HATCH
By
Associate Counsel to the President
SUBJECT:
Presidential Remarks: Prime Time to End Hunger
Campaign
The Counsel's office has reviewed the above-referenced matter.
To follow-up our telephone call to your office this morning, we
have no legal objections.
CC: James W. Cicconi
El :5d €2100.68
083121SS
Document No.
WHITE HOUSE STAFFING MEMORANDUM
10/19/89
DATE:
ACTION/CONCURRENCE/COMMENT DUE BY: 10/23/89 10:00 AM
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
SUBJECT:
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
Please forward any comments directly to Chriss Winston, Rm. 122,
x2930, no later than 10:00 AM, Monday, October 23, with a copy
to my office. Thank you.
RESPONSE:
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
McGroarty/Dooley
October 19, 1989
4:30 pm
1989 OCT i9 PM 6: 31
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. ///// I'm
George Bush, USA.
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
And before I go any further, I want to issue an apology --
to Bill Cosby. Sorry about bumping you out of your time slot the
night I held my first prime time press conference. I just
thought it would be convenient to make my prime time debut at a
2
time when I knew every TV in America was already sure to be on.
////
The serious fact is -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. I can't think of any better example of the power of
TV's influence.
It's time -- prime time to end hunger, drug abuse and
homelessness, and that's why this new effort that we kick off
today is so full of potential. For the first time ever, the
three major networks have joined forces -- and you couldn't have
3
chosen a worthier project than a campaign promoting community
service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that the media is one institution that is
taking this challenge to heart. The days when TV and the movies
glorified violence, drugs, and crime are fading. In place of
these negative images, we are seeing a more positive message of
responsibility. of compassion. of hope.
Prime Time to End Hunger is just the kind of media
initiative I'm talking about. In a single week, you're going to
tackle some of our nation's most serious problems -- hunger,
homelessness, drug abuse. We all know television does more than
entertain. It can educate. In that one week in December, your
programs can help shape the way each of us thinks about the least
fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
4
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry,
homeless and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
imitates art.
Today, I want to thank you, and everyone associated with
your programs and Prime Time to End Hunger. You've got a message
that we've got to get out to all Americans. I wish you the best
-- and I hope that every TV in America is tuned in to your shows
the week of December XX.
Thank you. God bless you, and God bless the United States
of America.
# # #
083121SS
Document No.
WHITE HOUSE STAFFING MEMORANDUM
10/19/89
DATE:
ACTION/CONCURRENCE/COMMENT DUE BY: 10/23/89 10:00 AM
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
SUBJECT:
ACTION FYI
ACTION FYI
VICE PRESIDENT
MCCLURE
SUNUNU
NEWMAN
SCOWCROFT
PORTER
DARMAN
ROGICH
BATES
UNTERMEYER
ROGERS
CARD
WINSTON
CICCONI
PINKERTON
DEMAREST
PETERSMEYER
FITZWATER
GRAY
HAGIN
REMARKS:
Please forward any comments directly to Chriss Winston, Rm. 122,
x2930, no later than 10:00 AM, Monday, October 23, with a copy
to my office. Thank you.
RESPONSE:
Commany
Nost
James W. Cicconi
Assistant to the President
and Deputy to the Chief of Staff
Ext. 2702
McGroarty/Dooley
October 19, 1989
4:30 pm
[TV]
PRESIDENTIAL REMARKS: PRIME TIME TO END HUNGER CAMPAIGN
THE ROSE GARDEN
OCTOBER 25, 1989
2:05 P.M.
Good afternoon and welcome to the White House. We've got
stars from some of the most popular shows on television here
today: The Cosby Show, thirtysomething, Cheers, Head of the
Class, Chicken Soup, Designing Women and Golden Girls, Murder She
Wrote. /// You represent a combined market share any president
would envy.
And there are plenty of Presidents here, too. Branden
Tartikoff, NBC. Bob Iger, ABC. Kim LeMasters, CBS. ///// I'm
George Bush, USA.
[[And I'm pleased that Barbara could join us. It's about
time the Golden Girls got an opportunity to meet the Silver
Fox ]]
And before I go any further, I want to issue an apology --
to Bill Cosby. Sorry about bumping you out of your time slot the
night I held my first prime time press conference. I just
thought it would be convenient to make my prime time debut at a
2
time when I knew every TV in America was already sure to be on.
////
The serious fact is -- through your shows -- all of you
reach millions of Americans. There's tremendous power in that.
Think about the commercials that stick in our minds. The shows
we watch every week and will never forget -- and the way what
happens on the screen can sometimes change our lives.
Let me share one story -- you may have heard it -- about the
hit show "Happy Days." The star of that show -- the Fonz -- was
certainly not a fellow who led the life of the mind. But in one
episode, in order to impress a potential girlfriend, the Fonz hit
on a way to cultivate a more intellectual image: he took out a
library card.
Well, there were quite a few Fonz watchers out there. In
the first few weeks after that show, there was a 500% increase in
the number of young people taking out library cards across the
country. I can't think of any better example of the power of
TV's influence.
It's time -- prime time to end hunger, drug abuse and
homelessness, and that's why this new effort that we kick off
today is so full of potential. For the first time ever, the
three major networks have joined forces -- and you couldn't have
3
chosen a worthier project than a campaign promoting community
service.
This past summer, when I announced my Points of Light
community service initiative, I said that my aim was to make
community service central to the life and work of every
individual and every institution in America -- from the largest
corporations right down to the neighborhood softball team.
Let me say today that the media is one institution that is
taking this challenge to heart. The days when TV and the movies
glorified violence, drugs, and crime are fading. In place of
these negative images, we are seeing a more positive message of
responsibility. of compassion. of hope.
Prime Time to End Hunger is just the kind of media
initiative I'm talking about. In a single week, you're going to
tackle some of our nation's most serious problems -- hunger,
homelessness, drug abuse. We all know television does more than
entertain. It can educate. In that one week in December, your
programs can help shape the way each of us thinks about the least
fortunate among us.
Television provides a window into the homes of millions of
Americans every night -- and all of you are part of this force
that's shaping a new generation. From the comfort of our homes -
4
- in the company of our families -- your shows are going to make
us think -- and think hard -- about people who are hungry,
homeless and without hope -- and how we can help them.
That's a service to every community across America -- a
service of the highest kind. I know you've heard me say many
times before that -- from now on in America -- any definition of
a successful life must include serving others.
Well, your shows can be catalysts to greater community
involvement -- shows that convince each person who is watching --
every one -- that they've got what it takes to reach out to help
someone in need. I know this is one time we all hope that life
imitates art.
Today, I want to thank you, and everyone associated with
your programs and Prime Time to End Hunger. You've got a message
that we've got to get out to all Americans. I wish you the best
-- and I hope that every TV in America is tuned in to your shows
the week of December XX.
Thank you. God bless you, and God bless the United States
of America.
# # #